Early morning, sleep deprived ramblings, the morning of product launch day.
On today’s episode Russell talks about product launches and how much work it was before Clickfunnels. He also shares what he loves and hates about product launches.
Here are some fun things in this episode:
So listen below to hear about Russell’s love-hate relationship with product launches.
---Transcript---
Good morning everybody. It is product launch day.
Hey everyone, welcome to Marketing in Your Car. Today is product launch day. Yes, you heard me right. Today, ClickFunnels 2.0 is going live, which means it's 6 in the morning and I'm driving to the office. I was up last night until after 1:30. I want to talk about a couple things.
First off, product launches, I forgot how hard they are. The last time I did a ... well, let me rewind. My business, for a long time, for probably 5 years or so, was based off of a product launch model, which was horrible. I don't think I realized how horrible it was until I moved to one that's not product launch. I was like, "Wow! That's way better." This was our old model, is every quarter we had to launch a product. We get as many people as possible to promote for us, and we get them all on board. They all promote, we make a bunch of money, we get a whole bunch of people to join our list, and for the next three months we would have to then repay favors to everyone who promoted for us. We promote all these other things, repay favors, by the end of three months, our list was kind of dead from promoting other people's stuff. Then lo and behold, we had to do another product launch. Everyone that we had promoted owed us favors, so they promoted.
That was the cycle. Four times a year, we’d do a product launch, and I forgot how much work it is. I forgot the stress and the headaches, and all the little things. Obviously, that was pre ClickFunnels, so now it's way easier. Back then, it was like, I don't know how we survived it, but we did somehow, luckily. We survived it, we thrived through it, and now we're here. Anyway, it's kind of interesting to me. I'm so grateful to not be in a difficult product launch business. We did a product launch earlier this year with my book, and then we're doing this one for ClickFunnels 2.0, which is two in a year, which is way too much. I think I'm retiring from the product launch business. I'm going to be focusing on growing a company the good old fashioned way instead. We're doing this because we can, and we think it'll be fun. It'll give us a big surge of energy, and customers, and excitement.
It's kind of interesting, at our live event we promoted the dream car contest, which is exciting. We promoted Actionetics and Backpack. In that little room of 600 people, everyone was going nuts, but then the rest of the world doesn't know what's happening, so it's kind of like, we needed to make some noise and get everyone else excited too. That's kind of what this is about. This obviously isn't like a typical product launch. It's not just us doing a new product, it's ClickFunnels, but now we're also releasing Backpack and Actionetics inside of it. It's exciting. That's kind of what's happening today. One secret I learned from product launches is never have your product launch go live at 9 a.m. I used to do that all the time. We'd pull all-nighters, 9 a.m. we'd go live, and there would always be issues. We set it for 4 Eastern, that way I've got until 2 o'clock my time. I could go crazy, past lunch, and then we open it all up. I've learned that, and hopefully you guys, if you ever do product launches, that will be a good little tip for you as well.
Dang, I had something really cool to share with you. I'm trying to remember what it is now. Well, I think it had to do with the transitioning of a company from a product launch, over to a sustainable business. I was listening to a podcast with Ryan Lee. Ryan is one of the coolest dudes. I don't think I've ever really told him that, but I really just like him. Anyway, he launched his podcast called the Freedom Show. It's really good. It's kind of like Marketing in Your Car, just little ten minute things. Ryan is just fun. I like him a lot.
One of his guests he had on there was one of my friends, Mike Lovich. Mike was talking about a concept that I thought was kind of cool. He said that when he launched his business, he was out there trying to hustle and nobody ever promoted him. Ryan, I guess, was the first person to ever promote him. Ryan promoted him, he made some money, and he's like, "That was house money now." He made 2 or 3 thousand dollars. He's like, "Now it's the house money I'm gambling with. Then I went out, and I learned how to buy ads, do media, and do all these other things that kind of go with that."
That was his big secret. I think about that, you know, the main reason I like product launches is because of this increased excitement and energy and surge of people caring about what you're doing. It's still probably one of the best ways to launch a business. It's hard initially, because a lot of times you don't have partners, you don't have things like that, and it's hard. If you really launch it, do the initial product launch with one person. If you find one person who believes in what you're doing, pay them 100% commission, or 200%. Whatever it takes to get them engaged and involved.
Do this initial push which causes momentum. Momentum is good because, even if it's just a little bit of momentum, one dude buys your thing, that's momentum. That's like, oh my gosh. Things are moving forward. Now we can start running instead of walking. There's all this momentum that starts going forward. I think a lot of times it's that initial surge. When you do start making money from that, the key. This is the hard part for a lot of us entrepreneurs who like to spend money on dumb things. You got to reinvest that money. There's a point that you can take money out, but it's not at first.
I look at our supplement business, it's funny. People are always like, "Oh, I wish I was in the supplement business. You're making like 20 grand a day." I'm like, yeah but we didn't pull money out of that business for like a year and a half. Every penny we made went back into either inventory or ads. It was kind of interesting. A business like that, you have to scale it. The time you start making a lot of money is almost when the business dies. It's not necessarily that way. We built this one better.
The first time I ever remember seeing that, these guys were selling a website on Flippa. It was back in the acai berry days. It was a free plus shipping, scammy acai offer. They were explaining their metrics. They were like, "Yeah, the way it works, we scaled it up. We got it to the point where it's doing 100 grand a month, or 500 grand a month," or whatever it was. He's like, "We're buying media. We're not making any money, and then we stop buying media and we just live off the recurrent as it dwindles down to nothing." That was the whole model. At that point, they sell it on Flippa.
They were kind of showing, they'd done the cycle over and over again where basically that's what they were doing is that you know, they got to a point where it was making half a million dollars a month but were not making any money and then they stop buying ads and then that recurring of half a million dollars a month comes in and then next month is 300 thousand and 200 thousand then 100 then 0 and they only make their money when the business is dying. Which kind of sucks, right? We won't make money until we decide to kill our business. That's how a lot of these guys work and Neuracel wasn't that way. We were profitable earlier but it still took a while. It was ... we weren't able to pull money out until we decided to stop growing, if that makes sense. We got to a point where we were doing about half a million dollars a month and then we stopped growing it because we wanted to take some money out. We sat there ... we could have kept growing it but then we would have had to kept reinvesting the profits in inventory and advertising.
So it's kind of ... I hate business like that where you can't ... you know where you grow and you ... or where you profit when you stop growing, which isn't much fun. I don't know why I went on that rant. Probably because I had like 3 hours of sleep last night. It's been thing after thing ... but anyway, the moral of that story was, when you do a business, when you do a product launch, you get that momentum, is reinvest that money. Reinvest it back in and get to the point now where you can pull profits out. Make a little money, you pull it out, you just killed the goose that could lay golden eggs. All right.
Now I remembered what my moral of the story was, kind of. I think ... some smart dude, I don't know which guy it was. It was either Parato or Occam or some dude who said something famous. I would probably know this like 3 hours from now but this early, I really have no idea. But he said something and I'm sure someone out there is just shaking their head, thinking, Russell, you should know this guy's name.
Anyway, he basically said that like when you have a task, right, all the ... or you have a deadline. Somehow magically, all of the like the amount of work will grow to expand to fill that task up, right? Fill that allotted time up. It’s funny, because we have been working on this product launch forever, we had all these things pre-done like months in advance. We were ... it's just crazy. No matter what you do, at least in my experience, maybe other people are better than me, no matter what you do though, you're always ... all the stuff you have to get done for this product launch, does not get done until the second it goes live. It's insane how that works. It's literally insane how that works.
We spent so much time and effort testing everything and then now still we were up until 1 o'clock last night. I'm up this morning at 5. You know, and we're testing and trying and everyone's going to be up and then ... what's interesting and this is what's kind of cool. As you get closer and closer to the deadline, you always have this list of all this stuff you want to get done and as you look at the clock, okay, there's 3 hours left, there's 2 hours left, there's 1 hour left, there's 30 minutes left, there's 5 minutes left. You start cutting things. You're like, "That can't happen. That's impossible. That's impossible. Eventually come out with what's left, which is the little pieces that basically the ... you usually start trimming off all the nice to haves and you end up left with the half to haves. After the launch starts, then you go back to adding in all the other things that you try to get it finalized.
But it's interesting is that ... that's one of my favorite reasons to have a launch is it forces you to get done all the must haves, right? And to trim out all the should haves or want to haves or whatever you want to call them. Most people ... most entrepreneurs, they never get their thing live because they spend years trying to get it perfect. Like I said, if you don't have a deadline, you don't have something happening, somehow magically all time will get filled up with stuff that you need to get done and it just never gets done so that's one nice thing about a deadline like this. It's do or die. You don't have any choice because you know, in 4 hours from now, people are promoting whether it's live or not and if it's not live, then they don't promote, we just lost on huge opportunities, you know, hundreds of thousands if not millions of dollars.
Anyway, hopefully you guys got a little value out of today. If not, I apologize it's the lack of sleep and everything that we got from the circumstances but regardless I hope that from this you got the fact that having a product launch business model is no fun but having a product launch to force you to get stuff done and to give you initial momentum, which then can be turned into cash flow and everything else you need to be able to start scaling your company in an actual growth-type business as opposed to a product launch business is good. There's a time and a place so thank you Jeff Walker for giving us a product launch and everybody thinks that that's a business, you're not listening to Jeff. Anyway, I'm at the office guys. Appreciate you all. Have an awesome day. Hopefully when you watch this, ClickFunnels will be live and will be bug free or at least as close to that as humanly possible. Love you guys. Thanks everybody, have an awesome day and talk to you soon.
A glimpse behind the vision of what Clickfunnels is becoming.
On today’s episode Russell talks about the new updates to Clickfunnels and future updates that will come to make Clickfunnels better and better.
Here are a few things to listen for in this episode:
So listen below to find out some cool Clickfunnels features that you will soon be able to enjoy.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car!
All right, so that intro's a little weird, I'm not going to lie, but I got have some kind of pattern interrupt. I say the same thing every morning, so there you go. I hope you guys are doing amazing today. It is Monday as of when I'm recording this. I know maybe, who knows when you're listening to this. Monday I'm recording it and on Wednesday we start our pre-launch for Click Funnels 2.0, which I am insanely excited by, and nervous, and everything all wrapped up into one. It's crazy, like I'm sure any of you guys that have been listening for a while know a lot of the stories but we launched Click Funnels about a year ago and in that year it's grown like nothing I've ever dreamt of. People are adopting it and it's so exciting. We didn't want to sit on our, what do they say? Sit on your laurels or sit back and just sit there, we wanted to continue to improve, and make this thing better, and make it what I would have dreamt of.
It's funny, I think it was ... What's his name? Henry Ford or something; I think I might have mentioned this in another podcast, too, but he said something like, "If I would have asked my customers what I wanted, they would have told me they wanted a faster horse." I felt like when we first came out with Click Funnels that's what people thought it was. It's like, "Oh, it's like LeadPages, you can move things around." We're like, "No, that's a piece of it, that's not the vision; the vision is so much bigger." The vision that I know Todd and Dylan and I had when we first launched the company was so much bigger. The question was not like, "How do we make a better LeadPages, or better Unbounce, or whatever you want to say?" At the time when we launched Click Funnels was it was in the midst. Todd was coding Click Funnels while we were launching Neuracel. The Neuracel project, obviously, as you guys know did really well but, man, it took a lot of people, and time, and effort, and every little change was like a nightmare.
For me, when I was building this, like my dream is where I can just not have to have all these people here doing this stuff. Where I can just log in, and drag, and drop, and move things. At first, it was funny because we had the vision from day one that it wasn't just going to be one software program. It was 3 things, it was Click Funnels, Backpack, and Actionetics. In fact we owned Actionetics, Todd started developing that way before Click Funnels was even a dream. It's been a long, long, long time in the making and most people don't know that. They think it's, "Oh, we just added these new things." It's like, "No, Todd spent 5 or 6 years building Actionetics the first time around and then having to re-code it to bring it into Click Funnels." It was very well thought through and thought out. The vision, in fact, we had explainer videos done for both of those before we ever launched Click Funnels.
It's not something where we're just trying to, "Oh what should we do?" It's been part of the vision from day one. In fact, for me, and I know for Todd and Dylan, I think, that it's been very frustrating to like, "Everyone's loving Click Funnels." It's like, "Yeah, but it's not done yet, it's not complete, it's not what we know it's going to be." We know what the vision is and that's what we're so excited share with you and with everybody and it wasn't quite there yet. What's exciting about this launch is that this will be, the complete product, will be released during this launch. You guys will have access to Click Funnels, Backpack, and Actionetics. We're calling it the Etison Suite. Etison's the name of our company by the way. Etison, E-T-I-S-O-N, it's like Thomas Edison and Tesla mixed together, so it's Etison. It's the full Etison Suite.
What makes me nervous is releasing 2 new huge ... An affiliate platform and basically an email auto-responder that does a million things more, at one time is scary. I know that at first we've had to do, on purpose, we can't launch all the features at once because it would just be a nightmare, so we're rolling out with minimum viable product. Not so much that other things aren't done but because we need to make sure that's perfect. People will get in there and we'll start seeing the little bugs, and tweaks, and changes we need to make. We'll scramble as quick as we can to make those things more and more solid. From there, over the next year or 2 years, 3 years we'll keep adding and building upon those things. The nice thing on our side that I'm excited for is that the product will be done. It won't be like, "Okay, what's the next thing we're going to build? It's like, "That is the product, that is the vision." Now, it's like how do we take that, make it more stable, make it faster, make better?
In fact Todd did updates this weekend where, and this is kind of geeky-nerdy, and probably doesn’t make sense to all of us, including me, but the pages load-time went from 500 milliseconds to 1/20 of that or something like that. Like .15 or something, so you guys probably didn't notice that but this weekend your page loads went up 5 times faster because of little things he's doing like that. That's the vision that, moving forward over the next 12 months is just making things faster, better, stronger, more reliable, and incrementally adding little things. As opposed to like right now we're tripling what the product is. So that’s exciting. The only other big thing that's coming out is the Market Place, which we have a different dev team building that out and it's almost done, as well. When that's done, on our side it's going to be now just making that better, and better, and better as opposed to building out new things.
I'm excited and I know you're probably excited and just wanted to share it with you guys. That was it, nothing else to really share other than that's where we're at. I hope for you and your company it's the same way. Getting feedback from people is one thing, but I hope you have a vision of what you're trying to accomplish and where you're trying to go. A vision that's bigger than most people can even contemplate because that's where greatness, I think, comes from is really knowing where you want to be. Typically, it's you want to get there for your own reasons, your own business. It's interesting I was talking to Jason O'Neil, one of our inner circle members who's crushing it right now and it's just fun. He built this software program and he said something that was really cool to me, he said, "All it is I built exactly what I wanted and now everybody's buying it." I think he said he's up to 30 grand a month in recurring from this software and it's just like it's awesome. I'm so proud of him, it's so fun to see.
That's what it is he built it for himself and by doing that it's become something everybody else is adopting. Same thing, Click Funnels, we built it for ourselves. We built it because we didn't want to have another Neuracel where it took us 2 months to launch and then a year of optimizations. It could have been done in a weekend and that's what we've done. Anyway, I hope you guys love it all, I hope that you're patient as you get it because there are going to be little hiccups, and issues, and little things. It won't be perfect at first, but it will be perfect soon and that's the game plan, the goal. I foresee that in the future, in a year from now, the majority of people in our market will be using it for everything. For email, for their affiliate programs, for their pages, their shopping cart.
I've seen the future of where they're going. I've seen the dashboards like some of the new Click Funnels dashboards that won't be immediately, but as we keep developing this into more and more of full blown CRM you'll be able to see ... Oh, it's just exciting, it's awesome. The visibility you'll be able to get from your customers which was never possible before now. I tried for 12 years to be able to see an accurate lifetime value of one of my customers and it was impossible. Where now, with Click Funnels it will be just one of the stats you see; which is the power of having everything in the same ecosystem. We're able to see everything, able to see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit. It's just, it's amazing. Appreciate you guys, appreciate you believing in the vision, appreciate you being part of it, and we'll keep making it better and better for you.
Like I said, just as it comes out, just know there's going to be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us and in a year from now you look back thinking, "Wow, I cannot believe what's been accomplished in the last 12 months." That's what we're saying and other people are saying about Click Funnels in the first 12 months. We're just going to keep on trying to make it better. Appreciate all you guys. Have an amazing day and we will talk soon.
How to stay relevant in your market consistently year-in and year-out.
On this episode Russell talks about Shania Twain and what she taught him about remaining relevant. He shares some things that he has been doing to stay relevant in the business.
Here are a few cool things you will hear in today’s episode:
So listen below to hear how Russell keeps his name fresh on people’s minds and how that can help you within your own business.
---Transcript---
Hey, this is Russell Brunson I want to welcome you to today's marketing in your car.
Hey guys and gals and everybody out there driving either to or from work, or hanging out in your cubicle, or at home, or in bed, or wherever you are hanging out with me tonight, or today. I appreciate you guys, I'm heading home from the office right now and had a long day. We have a thing called “Decade In A Day” we do for all of our inner circle members where they come in and we get to do a full day consult. Well, an hour long consult with them but with eight people throughout the day, so it's eight hours.
I'm a little bit fried, and I'm heading home right now to go to the Boise state game. We've got a cute little handicap kid we're taking with us, so we've got to get there early to get him into the stadium and it's a lot of work, but it's going to be a lot of fun. Really excited for that, hopefully my energy level will stay up because I am beat right now.
I wanted to talk to you guys about something interesting I learned from Shania Twain. Now, I need to admit first off I'm a huge Shania Twain fan, had a crush on her since I was eighteen years old. I was actually at my senior year in high school, we went to a wrestling tournament and the wrestling tournament was out in Florida, and our parents didn't come with us, it was a whole bunch of wrestlers. I can’t believe our poor coaches took us on that. We went there, we're all in a hotel room, jammed with like twenty wrestlers in one hotel room. Anyway, MTV was cool back then, I don't think it is anymore, but it might be for young kids, but I don't think it's cool. Definitely back than it was still cool, and so every morning they'd turn it on and every morning this song came on from this beautiful girl, named Shania Twain. It was the song “Looks Like We Made It”.
I fell in love with Shania back then, and it's been awesome ever since. Anyway, fast forward and it was ... it was interesting, went to her concert and it was fun, we had a great time. What was weird to me is like this was the first time I had ever seen her live in person, and my distinct thought in my head was like “Hey, it looks like Shania Twains mom!”, that's what it felt like.
I'm like, oh, I'm not eighteen years old anymore, she's no longer thirty years old or whatever she was back then. We're all getting older, it's different, and I think that they were saying it's Shanias last tour ever and all of this stuff we were reading online. Even though the first time I had heard about her was 1998, I guess she had been touring and doing stuff since 1992.
So, from 1992 until today, which is, I don't even know how many years that is, twenty years? That's a long time right? A long, long time. It's interesting that people hear Shania Twain’s coming to town and they still pack the house with tons of people, it was really really cool. Maybe start thinking about the question that I think is important for me, specifically, and for you and for everyone who is trying to sell stuff, and the question is, “How do we remain relevant?”
It's interesting, I got started in this business twelve years ago, and in that time I could list off pages and pages of people who came in who were the hot stuff in the couple different markets that I have been in. They come in with a lot of energy, a lot of fanfare, and they come in and it's like “wow, these guys are amazing”. Within a year, year and a half, two years, these guys disappear and they're no longer relevant.
Okay, you see it with celebrities all the time as well. I remember I had a guy write a sales letter for me a couple years ago, and one of the case studies that he talks about, and we had it hand sketched and it was like, “this is hotter than the tickets to a Justin Bieber concert” or something. We never launched that sales video and in the future I was always going to.
Now look at like, Justin Biebers whole career is dead and I'm like crap, I can never use that sales video because that's no longer relevant, he's no longer relevant, the whole concept. If I do ever launch that sales video I've got to re-sketch it with someone else who is cool, which I thought was kind of funny. I should just post the hand sketch out of this Justin Bieber because it’s funny ... anyway, that's a good question… How do you stay relevant?
I've been grateful that in the twelve years I've been in this business, one that you guys would be familiar with, I've been in a lot of businesses. One that my face is on the front of it, how do you stay relevant? It's scary because I've gone through session or seasons, whatever you want to call them in my life, in my career, where I wasn't anymore.
I felt that, one minute you're the hottest thing on earth, the next minute nobody cares. You work really hard and all of a sudden you become relevant again, then it goes away and it's like man, how do you do that, how do you stay that way? It's funny, I had a talk, call, whatever you want to call it. Mike Filsaime, one of my closest marketing buddies, one of the first guys I met when I got online, he came to Boise a couple years ago and spent a couple days here just talking about business and stuff. I asked him, he was doing the marketers cruise every year, and I was like, "Why do you still do that man? You don't make any money, it's a week away of your life."
He said, "The real reason I do it, is to stay relevant. That's what keeps me in the mind of my customers, my JV partners, my prospects all the time." He's like, "If I stop doing that there's a chance that I would slip and not be relevant anymore."
That's the first time I had ever thought about it, like “Wow that's interesting. How do you stay relevant?” That's the question I don't know if I can answer today on this podcast, but I might give you some hints or some ideas of things I've thought through, things that I think have helped me in the times that I've been able to stay relevant. I hope I can continue to stay relevant for a long time. Until I'm ready to disappear into the night, which is going to happen you guys, mark my words. One day Russell will disappear and, I'll keep doing the marketing in your car because I love you, but the rest of the world will not know I exist.
A couple things, first off I think a big part of it is you've got to be a ferocious learner. Not only does whatever market you're in change a lot, even if things don't change a lot in your market which is true with some things... People that are in that market, their cycle, the things that are happening, things that are hot, things that are exciting. If you ... I remember in the internet marketing space for a long time, membership sites was the thing, it was the hot topic. I luckily came in and rode that wave, I came out with a concept called micro-continuity about that time, and it blew up and made insane amounts of money. I was super relevant than, but then the buzz and excitement of membership sites went away.
I had to transition away from micro-continuity, that product if I launched it today would not do a fraction of what it did when we launched it. I hit it at a time it was hot. One of my very first products I had success with was a public domain thing. For whatever reason public domain, one or two years into my career became this hot topic and everyone was talking about it. Yanik Silver is launching products ... all of these other things were happening; I was like, "Huh."
All these people talking about public domain, I'm going to make a public domain membership site. It came out and it just the right timing and it worked. It was relevant, it kept me focused. I think that if I was in a veracious, I don't know how to say that word ... learning all the time and seeing what the trends are, and learning and trying to be the top of my game so that whatever was hot and relevant, that I was in that conversation. I understood it, I could keep up with it, and I could help expand those conversations and take the concept of like membership sites or recurring, and how could I make this better? What can I do, how can I expand that thought or that concept?
I think that's one really big thing. I think that ... that kind of leads to another thing is like, being prolific. Again, how do you teach being prolific right? It's hard, it's not something that you can just teach I don't think. It's understanding, I have this thing called the prolific index, some of you guys may have seen it. In the middle it's like the sane zone, this is like when you go to high school and they teach you about the four food groups, like that's in the middle.
Then on both ends, I call it the crazy zone. The crazy zone is like where people are crazy, like, "Hey liposuction, you should just chop off your fat and you'll lose weight that way," right? Somewhere between the crazy and the boring mid zone, is the prolific zone. This is where like, for me I think I talk about guys like Dave Asprey, I hung out with last week. Putting butter in your coffee to lose weight, that's the prolific zone. It's not mainstream where no one's going to give you money, it's not crazy where people are going to think you're insane, but in between there.
That's the sweet spot, that's where you've got to be living, that's where you've got to be thinking. I have friends that are amazing at helping people lose weight, but they are so mainstream that it's hard for them to get a message out because their message is the same as everybody else's message. If you want your message to grow and to expand and to be shared and to go viral, whatever you want to call that, it's gotta fall in between there, it cannot be in the boring zone or the crazy zone. It's got to be in the prolific.
Even if you don't believe in the crazier part of the things, you've got to find the things you do and you've got to tell stories, and create things so that becomes exciting. That's the key, that's a big key to it. The next thing I think is ... I don't know, there are so many things. I think it's being relevant not just to customers, but to partners. How do you serve people that potentially extend your message?
I've spent a lot of time, especially over the last twelve months trying to put a lot of time and energy into building relationships with other people who I feel are very relevant, so that I can ride on their coat tails or I can leverage some of those things as well. Learning how to speak, learning how to sell, learning how to be good on camera so that people are excited. This periscope thing for me has been evolving a lot lately, it's been interesting to me.
I love my podcasts, I love this, but it's hard for me to grow this audience. It grows organically, and luckily there's a lot of word of mouth from you guys, who I appreciate it. Sharing this with other people, in fact, if you like this episode, share it, please. It's hard for me to inherently promote, there's not good tools to build your podcast right? There are things you can do but it's not as easy, where as with periscope I've got a lot more things, a lot more tools to use to grow that following.
Its growing, not super fast but right now we're average about three or four hundred people are watching my webinar, or watching my periscopes when they're live, which has been awesome. Then another five or six hundred, so almost a thousand people are watching each one which is cool, but then evolving and I'm figuring ... these first ones are fifteen to twenty minutes long, they're good but I was losing people really fast.
I did it a couple days ago, I called it a marketing quickie and I shared it, and it was awesome. Engagement, sharing, everything was way better. Now, when getting my platform now, so I've done three in a row, it's called marketing quickies, like quick five minute long periscopes.
They're fast, they're awesome, and I'm taking that and I can push it. It's growing, and I think that finding something like that and then being very consistent is key as well.
Anyway, there's a lot of little things. I don't know if I know the answer, but what wanted to kind of start the conversation and get you guys thinking and running that through your heads. I think that's important, because just because you're making money today, you might not be making money tomorrow. Be grateful for what you have right now, be grateful for whatever platform you have, because it can go away.
I've seen mine go up and down throughout the years, and I'm very aware of that, and I'm very grateful for what I do have, and I want to stress for you guys that you understand that, and be grateful for it. Do things to stay relevant, that's a big key. Again, I have friends who thought they would be forever, and now I watch them and most of them ... they're not doing what they were doing five, ten years ago, and that's a big deal. Hope that helps, hope that helps at least get your thoughts in that direction, and yeah. I'm tried, I'm beat up, I'm going to go home, go to the football game and have some fun.
Thanks you guys, I appreciate you, and I'll talk to you soon.
How to change your sales process that’ll allow you to 10x your prices with half the effort.
On today’s episode Russell talks about getting quotes on construction projects and the frustration that comes with waiting. He shares how those contractors could do things better and how that relates to his business.
Here are some interesting things to listen for in this episode:
So listen below to hear how to take control in your business and make your own rules.
---Transcript---
Good morning everybody. This is Russell Brunson, and welcome to Marketing in Your Car.
Hey everyone, I just finished a near flawless morning routine, it was exciting. I woke up on time, I studied my scriptures, which, for me, is a big thing. Then, I did my supplements. I'm trying to process how to stack them to make me feel the best. When I just down a million supplements at once, I don't feel like I'm taking over the world. I tried something where first thing in the morning, I get apple cider vinegar lemon shot, which is horrible, it's really painful. Then, do my keto OS right then, along with my On It supplements. Then, do my study, then doing my morning workout. It was super dark this morning, it's crazy. A week ago, when I was running, it was light. Now, it's dark, so I did this stuff inside my wrestling room, which was fun.
Did a killer workout for an hour, did cardio really hard for 20 minutes or so, then switched over to weights, body weight stuff and heavyweight stuff, which was really fun. Then, came back in and did bone broth, this green drink thing, and my bulletproof hot chocolate stuff, along with the rest of my vitamins. Anyway, feeling good like that, breaking them up like that and then doing the stack that way. Anyway, feeling really, really good. Liking that, so I'm going to keep tweaking and testing that and try to keep perfecting this thing, which will be fun. Now, I am heading into the office. I had a thought today, as I was looking at vendors and how people have been working with me on different project in the home and things like that. I wanted to hopefully save some of you guys from yourself, that's my goal for today's message.
This is what's been happening. I call a contractor or whatever, have them come out here. I'm like, "This is what I want to have happen." I'm all excited, I have all this energy, and I'm showing them everything. They're like, "Oh, cool, cool, cool. All right, we're going to go home and build out a quote for you, and we'll get back to you." My excitement level drops a little bit, like, "Okay." Then, they go home. Honestly, like a week, two weeks, three weeks later, they come back with a quote for me. They email me the quote in a state where I'm not longer pumped up, excited, and fired up. They email it to me, and it sits in my inbox. I look at it just really devoid of emotion, it's got a whole bunch of things that mean a lot to them, but means zero to me. I'm looking over these things, and it's so uninspiring.
So far, three or four people that have sent me these quotes back, I haven't even responded back to them. What's funny is that when I don't respond back to them, none of them ever follow up again. They just don't, that's the end of it, and they lose my business. It's crazy to me because some of these projects are really big projects that could make or break a company sometimes, I would think. A couple things I want to do is first off, I want to walk you guys through the process of if you are doing quotes, how do them right. Then, I'm going to walk through the process of how to actually do them better. Here's how to do them right. When I am in the peak excitement level and I am going crazy, that's the time you want to get me to commit. You don't want to get me to commit three weeks later when I'm out of state, right? The biggest thing about sales is 90 percent of it's creating the emotions so that when you ask them for money, they say yes. When someone has you over to their home, they're excited, and they're going crazy, that's the time you want them to commit. That's step number one.
Again, most times, you're not going to know what it is right now, but man I would lock them in right now. I'd say, "Look, this project's going to be pretty big, it's going to be 20, 30,000 or whatever, could be potentially. I'm going to go find those things out for you, but I want to lock this in today. I know you're excited, I'm excited. How soon would you like us to come out?" For me, I kept telling the guy, the most recent guy, I kept telling him, "My biggest concern in life is urgency, I want this done yesterday. I don't really care how much it costs, I just want it done." With that, it took him three weeks to get me a quote back, which is ridiculous.
I wanted it done in three weeks, so right then, he should've said, "Hey, how about this? Let's lock this in, and say it's going to be a lot. Let's just say the first $10,000, because you know it's going to be more than that, right?" I'm like, "Yeah." "Okay, let's lock this in while you're excited and I'm excited. First $10,000, that means my guys will come out next Wednesday, and we're going to start this process. It's going to take me a while to figure out exactly what it's going to cost, but it's at least 10 grand. Let's lock down 10 grand, you pay ten grand right now. We'll get started, and I'll have the rest of the quote for you later on. I guarantee it won't go over 50,000, or 40,000."
Or, ask me what's my max budget, and I can say, "I'm looking probably 40, 50 grand." "Okay, cool. We'll make sure we don't go over that. Let's lock in 10 grand right now and let's get started." Now, you've got me as a client. Now, you sold me and got my credit card at the peak of emotional impact. I'm pumped up, I'm excited, I'm fired up, right? Not three weeks later after I'm annoyed that I still haven't heard back from you. That's step number one, step number two is getting money now, it's way better than getting money later. Lock in, get some money now, and figure out the rest of it later. You don't have to have 100 percent perfect quote, you just find out what their max budget is and tell them you guarantee it'll come in underneath that.
Then, go back to work and spent your week, two weeks, or three weeks, whatever it takes, figuring that out, but get the process started. The biggest things that can cause people to cancel, refund, or whatever is that the process never gets started. They're sitting around waiting forever. We had someone come in and do blinds, it took them eight weeks to get the blinds installed, just ridiculous. We didn't hear back from the once. During that eight week period of time when I'm nervous, I'm waiting, I'm excited, I'm losing this, I'm getting frustrated, you should be calling telling me the status. That gap is when you go to be really treating them right. Those are some things if you're doing quotes that I would really think about.
Now, I want to shift it around and tell you guys a better way to do it. The better way to do it is don't do quotes. When doing quotes, suddenly, you are in a business now of comparison shopping. In fact, the guy that sent me the most recent quote, on the top of it, it had this big disclaimer, like, "If you send this quote to other people, we will bill you $250" or something stupid like that. You know what happens is you get a bill, I forward it to three other people, and they try to beat it. As soon as you give them a quote, they're going to go comparison shop. It's the dumbest thing in the world, you don't want people comparison shopping, you want to flip it around and you want to position and posture the right way.
The way we do it is we position ourselves as the best, the most expensive, the hands-down best alternative on earth. One of my mentors, Dan Kennedy, said, "If you can't be the cheapest option, there's no strategic advantage in being the second cheapest." Which is a huge, important thing. I'm dropping a piece of gold for you guys right now when you understand this. If you can't be the cheapest option, there's no strategic advantage in being the second cheapest. If you can't be the cheapest, you need to be the most expensive. Position yourself as the most expensive, like we are the most expensive shop in town, but we do it the best. Go after the premium market, because again, either go after the cheapest, or the premium, but don't be in the middle.
Pick the premium, then strategically position yourself in a spot where you are not easy to work with. It's hard to get to you, they have to apply, and you change the whole process. That's why my coaching program is application only. We don't go out there and beg people to buy from us, we make them apply, we put them through a process to position and posture ourselves at the top of it. The top of the market, not the low price leader, or the second-to-low-price leader. If you can't be the lowest, then you got to be the most expensive. We position ourselves that way, we make people apply. When they apply, now it changes the whole thing. No longer am I coming out and giving you a quote, you got the control in your hands, they're applying and asking to work with you.
Now, that control is magically in your hands. You can increase prices, you can demand things, you change how the playing field is. A funny example, we had someone apply to join my Inner Circle program. They were talking to one of my sales guys, and they asked the sales guy, "Hey, can you send me a proposal for what this is going to look like?" My sales guy started laughing out loud, and that guy's like, "What?" He said, "We don't do proposals here, Russell doesn't wear shoes at the office. If you're looking for a proposal, you're not the right fit for this program." The guy apologized, "Oh, I'm so sorry. No, no, no, here's my credit card number." Completely just changed the thing. You have to understand that if you position yourself right and you posture the sell right, it puts all the power back in your hands, not in their hands, which is the the key.
If you put it in their hands, where you're sending them a quote and then you're waiting to hear back from them, you lost everything. You lost all your strategic advantage; you lost your ability to price things the way that makes sense. You lost everything, and it just changes everything. I hope that gives you guys some ideas, and this is going for any kind of business. I see way too often people that are sending out quotes, they're putting out bid sheets and all sorts of stuff like that. I think it's the dumbest way on earth to do business, all you're doing is asking yourself ... You're doing all the work, putting in all the effort, then have someone go and price shop you.
Unless you do it correctly, which is really hard to do the right way, and most of you guys won't do it the right way, I kind of mentioned earlier, then don't do it. Flip it around, make it where you are the high end leader. You're the most expensive, you're so busy that you cannot and will not take on everyone. They have to apply and jump through hoops and they have to prove to you why they should work with you. When you do it that way, everything else changes. Now, you're in the driver's seat, and now you can run your business the way that you want to do it, as opposed to doing the way your customers want to, which is a big key that I want to instill upon you.
Obviously, we love our customers. We want to serve them at the highest way possible, but we also do it on our terms, not on their terms, which is key. As soon as you do it on their terms, your customers will eat you alive if you allow them to. It's funny because some of the support guys on our team, what they always wanted to do is, "Hey, let's go ask our customers what they want in a software program." There's a, I think it's a Henry Ford or someone, quote, he said, "I didn't ask my customers what they wanted because they would've told me they wanted a faster horse. We went out and built a car." Same thing with us, we always say, "No. If we asked our customers what they wanted, they would've told us they wanted a cheaper version of lead pages." That's not what we're doing, we're trying to change the world here. We are the innovators, we're the thinkers, we're the ones that are thinking outside the box.
We love feedback, and we appreciate it, but at the same time, we're building what we know is right. We've got the foresight, and we know where we want to go. It's the same thing for you. Love, respect, and treat your customers the best you can, but you've got the set the policies, you've got to set the ground rules for how someone works with you. If you don't set those rules, they will set them, and I promise it won't be favorable for you, in the long run. It won't make for a business relationship for you or for them, honestly. You're going to resent them, and you're not going to be able to serve them at the level that they need to be served at. Whereas, if you do it the right way, it'll change everything.
Hopefully, this helps some of you guys. I remember when I first got started in this business, one of the first guys I got turned on to is a guy named Dan Kennedy, who I've mentioned a couple times. I went through all his training, which has probably skewed my thoughts a lot. I went through his time management courses, everything. He's way worse than me, but he was very strict about those kind of things. If you want to message Dan Kennedy, you can't call him, you can't email him, you fax him. Actually, you don't even fax him, you fax his assistant.
Once a week, his assistant collects his faxes, puts them in a FedEx box, FedEx's them to him. He then gets those FedEx's, once a week opens them up and hand writes the responses to them. Then, puts them back in a FedEx box and then back to his assistant, who then gets them, then faxes them back to you. It's two to three week long process to get a response from Dan Kennedy. Some of you guys are like, "That's ridiculous! Why should I do that? It's so annoying!" Then, you're like, "Man, Dan Kennedy's the man. Look how are it is to get to him, I got to pay a lot more." It's just interesting. I don't go as far as Dan, but I definitely do set my own rules, as should you guys as well.
Anyway, hope that helps a little bit. Thanks for letting me vent, share, and hopefully inspire you guys and give you some ideas on how you can run your business and how you can protect your own time as well. I'm going to be doing Periscope later on today on time management, some of the things I do. If you are on my Periscope, then come check it out. If you're not, come follow me on Periscope. If you just go to blog.dotcomsecrets.com, you'll get all the info there on all the past Periscopes, plus all the old Marketing in Your Cars, we archive them as well. All the Marketing in Your Cars, all the Periscopes, all the cool stuff's being archived at blog.dotcomsecrets.com. Thanks everybody, have an amazing day and we'll talk to you soon!
What I remembered about business while wrestling with my 9 year old twins this weekend.
On today’s episode Russell talks about wrestling and how beating your opponent requires that you have an angle and why business works the same way.
Here are some cool things in this episode:
So listen below to find out why you need to have the right angle to differentiate your business and have fast success.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to Marketing In Your Car or Marketing In My Car or something like that.
Hey, everyone. So, I was wondering today. How many of you guys actually listen while you’re in your car? Maybe it’s just me. Maybe I’m the dude in the car and you guys are all marketing at your house or in your office. I don’t know.
But anyway, I appreciate you guys been on today. Hope things are going amazing for you and your companies. And I’ve got a bunch of fun stuff to talk to you about. Last night or not – it was actually Sunday, I was sitting around after church thinking about stuff and I started mapping out ideas for cool things I want to share with you guys. So I’ve got a list of cool stuff to share with you guys. So, that’s my game plan for the next few days.
Today, what I want to share or talk to you guys about a little bit, and hopefully this will help you guys when you’re thinking about positioning your products and your services and even your brand as a whole. And kind of the back story behind this, most of you guys at this point know that I’m a wrestler. I wrestled through high school. I was a state champ. I took second place in the country. I was an all-American, ended up wrestling at BYU until they cut the wrestling program that went to Boise State and I became one of the top – I think the highest I was ranked was 14th so top 14 wrestlers in the country. And I trained for Olympics for a little while. In fact, we built a whole Olympic Training Center.
Anyway, recently I built my own wrestling room at my backyard. So I’m obsessed with it to say the least. But anyways, it has been fun. As I built my own wrestling room, I’ve been working with my kids. Teaching them wrestling…. I got some jiu-jitsu guys coming over, teaching them some wrestling and it has been really fun. So it was kind of fun because it has kind of given me a chance to kind of re-remember a lot of the fundamentals of wrestling, of things that we take for granted because we just do them instinctively. But you start trying to break it down for someone else like, “Oh, this is why you do that and this is how you do that,” and things like that.
So in wrestling, one of the really interesting things when you’re wrestling someone, if you guys watched a wrestling match before, people come out and they come like head to head typically and it looks like the heads are smashed together and they’re trying to punch each other in the face, trying to get in on each other’s legs, right?
So from the outside looking at it, you probably don’t know what’s happening. You’re like, “Oh, that’s kind of weird.” But if you look at what the goal of a wrestler is, like when we’re getting in there and we’re tying up, and we have our head to head and we’re pushing and pulling and moving people around, our entire goal of that is we’re trying to get an angle. OK? We’re trying to get somebody to step so that we’ve now got an angle we can attack them from.
I know that it’s very difficult if not impossible for me just to shoot directly like through somebody. It’s really hard. The way that if I want to take somebody down, I’ve got to move and move and move until I can get them take a little step and then I can take an angle. And as soon as I got an angle, instead of going head to head, I’m going to head to like me going through their ear type thing. I have an angle. Now, it opens up the whole world to me. Now, I can actually get it on their legs. I can take them down. But it’s a hundred percent – it all requires me getting an angle like if I want to takedown on somebody, it’s just how it works.
And so, I was thinking about that as I was showing my kids, like I was showing Bowen, one of my twins, like we’ve been doing like these things where he pushed and we’re doing inside control and trying to like get in good position, I told him how like I just want him to push and pull. I was like, “Watch. When you pull right here, what happens is I step and then check it out. Now, we’re not head to head. Now, you’ve got a little angle on me. Now, it opens up a shot where you can actually get on my leg and you can take me down.”
And so for wrestling, that’s the whole point is I’m in there beating the trash out of the other dude’s head trying to move him all with a hope that I can get a little bit of an angle. And as soon as I get that angle, as soon as it opens up, boom! Takedown’s there and I can score.
All right. So there is the metaphor. So, how does that relate to business? OK? So in business, I see so many people where when they say, “Hey, I’m going to be in this business or this market.” They pick what they want it to be. And then I think part of it is a disservice that I’ve done because I talk a lot about funnel hacking. So they say, “OK, this guy has got this.” And they go and they make the exact same thing.
Now, what just happened now that you got this new business? You’ve just stepped up and you’re head to head with someone. You got the exact same product, exact same offer, exact same everything as these guys. OK? And that’s going to make it difficult. I’m not saying you can’t be successful. OK?
There are some people – like for example, this week is actually the world tournament in Las Vegas for wrestling and there’s an Olympic champ named Jordan Burroughs who has got the best double leg I’ve ever seen in my life. And he can just plow through everybody like he’s so dominant. Like this dude does box jumps higher than his head. He’s got the strongest legs and hips and he just can plow through anybody. He doesn’t even need an angle. Just boom! He’s just taken you out, right?
But for average humans and the majority of people, we got to have an angle, right? And so, the same thing for you, if you go head to head with someone, you have the exact same thing and you funnel hack them exactly, what just happened? Now, you’re going up against someone else who if you funnel hack someone well, you’re going to get some perfect competition and you can’t – this could be hard for you to score to make money.
And so, what I want you guys thinking about a little bit is the angle. What’s your angle? What makes what you do different than what everybody else is doing? Okay? When I’m funnel hacking someone, I’m looking for a process. I’m looking for price points. I’m looking for things like that. I’m looking for layout. But as soon as I figure that out, my next goal is how do I make mine different or better or more unique or what’s my angle? What makes me – why is there a purpose for me to exist in this market that I’m stepping into?
I got a friend. His name is Mike Lovitch and Mike is one of the smartest dudes I’ve ever met. He owns a company called RealDose and a bunch of other things. He owned a company called Hypnosis Network. I think he may still own that. I don’t know. But he was the one when we trying to create weight loss offer back in the day and I was doing what I kind of do. I was like, “OK, here’s one that’s successful. Let’s model it.”
And he kind of made this really good point to me. He said, “Every market is kind of like its own little ecosystem.” And if you look at an ecosystem, there’s like – let’s say it’s weight loss. There is Mike Geary, he owns The Truth About Abs. Then over here is so and so and they own high fat. And over here, so and so, they own low fat. And over here is – you see these ecosystems, this little world. And if you come in and you got exact same thing with somebody else, suddenly, you’re competing with them and if they’ve got a bunch of partners, now you’re competition to everybody, and nobody is going to let you in the cool kids’ crowd.
If you can come in and look around, look at the ecosystem and see where everybody is at and then figure out what’s not being served? What’s the message or the thing or the product or the service that nobody else has done or at least nobody else has done well? And that’s how you find your angle. There you get it and you find that spot. And now, you look at all these other people in your ecosystem. Instead of you becoming head on head and direct competitors with them, because you’ve got an angle, now you’ve opened up partnerships with all of them.
So, all of your potential competitors all become your potential partners. And that’s a big key with this. So I want you guys thinking about that today, just really figuring out like what’s your reason for existence in your ecosphere? The market you picked, where are you different? Why should someone care that you exist? And if you can’t answer that, you need to start thinking about it more because right now, you’re going head to head like I would in a wrestling match.
And until I find that angle, I got to push and pull and move and just grind this guy until I can get a little bit of an angle, find my spot in the ecosystem and then boom. As soon as I do that, that’s when growth explodes. That’s when you start having tons of success very, very quickly is by finding that angle, finding the difference in your world, in your ecosystem, in your market and then blowing that up and exploiting it. That’s where you have success quickly.
So I want you guys thinking about that because I think it’s really kind of the next evolution of funnel hacking. It’s not just – funnel hacking is all about finding all those pieces, the proven success road model. Then the second step is now you coming back and saying, “Now, OK. What’s my angle? What makes me different than everybody else? Why should I exist?” That’s what you really got to start thinking about.
So, I want to put that in your head today. I was thinking about when we launched ClickFunnels, out there in the market, there was a bunch of other people doing stuff similar. We had LeadPages, we had OptimizePress, we had Unbound and a bunch of different things.
And so – in fact, our initial thing when we first started, Todd, my business partner in ClickFunnels, he was like, “Oh, we can clone ClickFunnels in a weekend. Like that’s the easiest. Like I can literally, in a weekend we can have our LeadPages. We can literally clone LeadPages in a weekend and we could be going head to head with them.” OK, that’s cool.
But now, we are like direct competitors like there’s no differentiation. There’s no – all these other things we missed. How do we – like what’s our angle? What makes us different? What do we want to be? What do we want to be different? How do we – how can we serve this market better than anyone else has in a different way? And now, it’s kind of – from those questions and from that conversation is where ClickFunnels was born.
So that is my question for you. I want you to look around your ecosphere, the market that you’re in or the market that you want to be in and let me know why you exist, why people should care about you. What’s your angle? What’s different? Because as soon as you figure that out, as soon as you figure out than angle, as long as it is a good angle, sometimes I get an angle on somebody that puts me in bad position then they take me down. That’s not good either. You don’t want a bad angle. As soon as you get the right angle, that’s when you can score, that’s when you can start growing your company quickly.
And I’m sure it’s the same in most sports. I always think wrestling is the best, and it is. But I think most sports, I played football for a while. I played basketball. Like all those sports are the same thing, it’s all about angles. Like if you don’t have the angle, you’re going straight on, it’s hard to compete. But as soon as you figure out the angle, it changes everything.
So, that’s the message. That’s the moral for today. Start thinking through that because that’s going to help you guys to grow and differentiate yourself from everybody else.
All right. With that said, I am almost to the office. I’ve got an amazing day today. We got some cool stuff happening. I’m working on the ClickFunnels 2.0 re-launch which is turning out so exciting, so amazing. I’ve spent all night last night building out new affiliate center for ClickFunnels inside of ClickFunnels, which is exciting. If you guys haven’t used the backpack plugin inside of ClickFunnels, it’s pretty awesome. So we built out a whole affiliate center.
And this weekend, I also went and I built out all my autoresponder sequences inside of Actionetics for all the DotComSecrets side of the business. Then today and tomorrow, I’ll be building them out inside of the ClickFunnels side. So, pretty exciting. I’m having a lot of fun with it. I’m excited to be able to share Actionetics with you guys because it is amazing.
If you ever look in the emails that have come out over the last three days from me, those are all ClickFunnels emails. And look how amazing they look, except for an iMac or was it Apple Mail? Apple Mail, out formatting is off. But everywhere else, we look amazing. So we’ll get there. But I think you guys are excited to be able to play with it and see it. And you’ll see how we’ve taken the concept of autoresponders and then got our angle on like why is ours different, why is it better, how does our tool help you dominate people more than anybody else’s?
So you will see, my friends, you will see. Anyway, that’s it for today you guys. Have an awesome day. Go out there figure out your angle and let’s make some more money, serve some more people and have an awesome day. Thanks everybody!
A response to a Facebook message about how we balance our family life.
On this episode Russell talks about how he balances his marriage with his business and how he makes it all work and makes everybody happy. He also talks about how if he had married anyone else he wouldn’t have been so successful.
Here are some cool things to listen for in today’s episode:
So listen below to see how Russell has the perfect balance of marriage and business.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to Marketing in Your Car.
Hey everyone, hope you are having an amazing day. I have a lot of cool stuff happening over here. It’s been keeping me busy all day and all night and haven’t had a ton of chance to share stuff with you guys so I want to jump on here.
I’m having a lot of fun with periscope though lately which has been really, really cool. And so, if you guys aren’t periscoping yet, go do it, and if you’re not following my periscope yet, now is the time. If you go to blog.dotcomsecrets.com, you can get all the old episodes of all my periscopes, all the Marketing In Your Car podcasts, everything good is there. So go check it out.
All right. So for today, I had a really cool question that I wanted to kind of try to answer. It’s not something that’s like super easy to answer and maybe I’ll do a follow-up podcast like this one time when my wife is in the car with me. Someone asked today on Facebook and said, “Russell, how in the world you do all the stuff you’re doing and you’re wife still loves you?” which is a good question.
And again, it would definitely be good for her to chime in on this because she doesn’t or maybe who knows. But I want to kind of share from my perspective some stuff because it’s hard. I want to preface it by saying a quote from a guy named David O. McKay and he said that no success can compensate for failure in the home. And I do believe that. And so first and foremost before anything else, always remember that.
That should be something we all print out and hang on our wall at the office so that we remember what the goal is, right? I’ve seen people who have lost their marriages because of business, because they’re trying to achieve this thing and because of that they miss out on their family and their spouse and all these other things. And so, that’d be kind of a big initial thing to really make sure you have your priorities because that’s the most important.
I had a friend recently who was having some marital issues because of his business and he said, “How in the world does Collette let you do all this stuff all the time?” And talked about how like they were having real, real struggles to the point where like this may not last forever. And I told him, I said, “Man, if I were you, I’d quit business then, because business is stupid. It doesn’t really matter. It’s just this thing that we do to keep us busy throughout the day. The only thing that really matters is our family, is our wife, our spouses, and things like that.” I’m a big believer in that.
So like if there ever a time that business comes between your family, you got to walk away from the business. I’d rather go bankrupt than go through a divorce. That’s like how I feel about it. And so, just know that that’s the driving force.
Now with that, like now that we’ve got some ground rules. We know what’s the most important thing is now and where our boundaries and how do we create boundaries that everyone is going to be OK with. So for me, this is a lot of learning and a lot of unhappy wife moments that have kind of brought me to this spot now, where I feel like we’re really in a good spot where things are happening.
And so, I want to kind of share some of the insights that I’ve got. So maybe I’ll have Collette come on some time and share some of her insights because they’re probably the opposite of what mine are.
But one of them is, depending on where you are in your life right now, is picking the right spouse. I’m a big believer in you can only be as successful as your spouse will allow you to be.
I’ve got friends who are great entrepreneurs who flat out, their spouses weren’t OK with the time away. And because of that, they had to quit and not do what they wanted to do. And so, a lot of it is in the selection of your spouse ahead of time.
Now, that’s not everything, which is good because I don’t think my wife by default right out of the gate was probably that way. In fact, we had early on had a lot of issues where I think I drove her nuts but she – I did pick an amazing woman. I told her and I believe this deeply that if I had married any of the other girls that I dated in my past, I don’t think that this company and what I do would have been possible. It wouldn’t have.
She was the only one that I could have married that would have made it so that I could – she was the only one that was like OK with me gambling and risking time and energy and money on crazy ideas and not tear me down because of it. And just be OK like, “Hey, if we’re broke, I don’t really care. I just want to hang out with you.” That was kind of her attitude. That was a big part.
Another big thing for me is she has to be aware of my schedule. I used to be at the point where I’d be working and all of a sudden it would like 8:00 o’clock and then I call her, “Oh, sorry I’m late. I’m going to be pulling an all-nighter tonight,” which wass really, really bad. But if I tell her in advance, far enough in advance like if I say, “Hey, later – next week, Tuesday, Wednesday, and Thursday, Todd and Dylan are flying to town. We’re going to have a hack-a-thon, you’re not going to see me those nights.” And as long as she knows that in advance so she could prepare for it, she is usually OK with that. I’m sure she doesn’t love it but she is OK with that.
I also try to be very particular on those days when I’m gone a lot like all the guys are going out to eat, I’m not going to go out to eat with them. I’m going to race home and try to spend an hour or two with her and the kids just showing that I’m there and that I care and because that’s important. That’s key. If everything is just focused on the business is not a good thing for anyone. So that’s a big part of it.
Another big part for me and I know this doesn’t work in all relationships. A lot of people, their spouses are intimately involved in the business, some aren’t. With me, my wife is not intimately involved with it. And I think that honestly, that has kind of served me as a good thing where she – it’s separate. Like there’s a big separation from the two. And so, I’m able to kind of run the business the way that I see fit and she runs the home the way she sees fit.
And because of that, we kind of each – like we have our roles in it. And as long as I don’t do anything stupid that affects what she is doing, she is pretty much fine with most things. Even when our business had ups and downs, one thing that I tried to remain consistent is I needed to have her – for her to have certainty. And certainty is such an important thing for most people especially women.
And so, everything else – my entire world was collapsing around me. I was firing people left and right. I was doing whatever I could to save it, I was working all those times but I was very consistent to make sure that it didn’t affect her, which isn’t always possible but I make sure that she was making the same amount – has consistently like I didn’t want to lose that. And that was a big thing for her. And so, she didn’t feel the brunt of a lot of that which made it OK. That was a big thing.
I think another big part for spouses is like having belief and faith that the sacrifice you’re putting is going to be worth it. And I think you are really making sure that it’s something that they want as well. I think that some of the issues my wife and I had earlier on in our marriage were about that where I had these goals. I was trying to get stuff. And she – and one day I came home and I was like stressed and she was just like, “I don’t – like those things don’t matter to me. I just want you to come home and be with us and with the kids. That’s what I want.”
And when I understood that. I was like, “Wow! I’m doing these things…” I feel like in my head, “I’m doing this thing for you and for the family.” And the reality is you’re doing it for the most part for yourself if you’re completely honest. And so, just being very aware of that making sure that you’re doing things for the family and not just for yourself is a big piece of that.
So anyway, those are a couple of different ideas that hopefully will help a little bit. Obviously, it’s not everything. There are a lot more things. But hopefully, that kind of gets you thinking in the right direction. I’ll do a follow-up on this next time I’m driving with my wife and get her feedback from her corner and see what she says as well.
So, I’m at my daughter’s soccer practice now and I’m watching her. She is amazing this year. She has been really fun to see. So, I’m going to watch her for a while and then I will get back home for dinner.
So I appreciate you guys listening in. I hope you got something of value for today. And we will talk to you guys all again soon. Thanks everybody.
My thoughts on how we have to drive traffic in the very near future.
On today’s episode Russell talks about what platforms he is now putting content on and why he is doing it that way. He also mentions what he believes the future of the internet means.
Here are some things to listen for in this episode:
So listen below to find out how to change how you can get content online, and why it’s a good idea to be there first.
---Transcript---
Hey everyone! This is Russell Brunson and I want to welcome you to Marketing in Your Car.
Hey, everyone. I hope you have been having an amazing time. We’ve been pumping a lot of content and having fun with it. I hope you guys have been enjoying it. If you haven’t seen it and you’re like, “What are you talking about, Russell? All I know about is your podcast,” go to blog.dotcomsecrets.com and you will start seeing all this stuff.
We got Periscopes happening during the days. We got Marketing in Your Car in the morning. We got cool blog posts. We got a whole bunch of value we’re giving out to the world because we want to change your life, your company, your business and help you touch more people. So that’s kind of our game plan and we’re having fun doing it.
And today, I want to talk about, “Russell, why are you doing all this content? What is the point? What’s the purpose? Why in the world are you doing this?” And I had a conversation with one of my friends last night. He was over wrestling in the wrestling room. So as you know, I just built my own wrestling room at my house. So we were wrestling. We’re having a good time. And we’ve been talking about stuff afterwards.
And he runs an Amazon business and he just got the Amazon slap. And I was kind of joking about the slaps that I had gone through since I got started 12 years ago. The initial Google slap crumbled almost everyone I knew. Then you got like 18 different SEO Google slaps, Facebook slaps, merchant account slaps. I’ve been through quite a few slaps in my day. So now when they happen, I’m just like, “Yeah, all right. What’s the next thing?”
So this year, like we were killing it with Facebook stuff and then boom! We got the Facebook slap. And we are still doing well with Facebook but it’s not like it was pre January. So, it’s just kind of those things that most people, it happens and they freak out and they run away because it’s like the whole world is coming to an end.
But for me, because I’ve been on the cycle enough times, it’s kind of like sitting in the ocean, the waves go up and down and up and down and there’s the ups and the downs and you’re just going to ride the wave and not give up and keep your eyes open for like what’s the next trend. What’s the next thing happening? Where do we need to be focusing our time, energy, and all that kind of stuff?
And I really think, and I’ve kind of mentioned this before but, I think that the future of marketing online is… and I hate saying this because my friend, Justin Brook has been telling me this years and I keep telling him, I just keep teasing him. But unfortunately, he is right. I look at what the advertising platforms want. That’s what we’re going to look at because we want to be leveraging their audiences and we look at what they want.
Now what we want is we want to drive people to registration pages and opt-in pages and things like that, right? That’s our goal. Their goal is not to allow us to do that. Their goal is to deliver an amazing experience to their audience. They want us paying to show their people amazing content, which is funny. Anyway, it’s just kind of funny.
So right now with Facebook, we’ve seen that. We’ve seen that with other networks like Google, like – and you see the kind of the more native advertising networks nowadays which are all like you’re driving to content, to articles, and things like that. And I believe that within a year from now, not everywhere but for most places, it would be very, very difficult to drive directly to a registration page. I don’t think that’s going to be the model anymore.
I think what the model would be is we have to find our voice. This comes back to everything I talked about in the DotComSecrets book, creating your attractive character, figuring out your voice, learning how to communicate with your audience, and putting those messages out there and finding kind of your style and then becoming a prolific content writer or if you’re not a writer, it can be videos, it can be Periscope, it could be audio, it could podcasts. You do whatever you want.
And I don’t think that most people should do like 50 different platforms. I’m just doing a lot because I’ve got a big team so I’m able to do more than most people. But for most of you guys, like you should pick a platform and say, “I’m a video guy. I’m an audio guy.” Whatever you are, pick that thing and start producing consistent amazing content and then use that content as a tool to wrap people back to your core offer. So push people to your registration pages, you push people to your opt-in forms, your applications, whatever it may be because that’s where they will allow you to buy ads.
I believe that – my guess is that within a year from now, it will be next to impossible to get anything approved in Google unless it’s you promoting a blog post. That’s it. I think that’s the future.
And so knowing that now, man, like why in the world would I wait until that happens? Now is the time to jump on that. And so, that’s why we’re doing it. And so my goal on my side is I’m trying to do three blog posts a week and three podcasts and then a Periscope five days a week. And it has given me the ability to create stuff and touch people in different ways. But the cool thing is, not only am I just doing that to put it out there… like I’m adding content to the blog which is one thing, but now I’ve got the ability to take that content and promote it out through a lot of places.
If you look at the way we structure our blog, when I do my blog posts I have this really cool sketches, similar to these sketches that were inside the DotComSecrets book. Now, I can leverage these sketches on Facebook, I can put them on Instagram, Twitter, all these things like that. Now, I’m finding each of the platforms like how they want to accept content and then I’m using the content I’m putting out there in that way, if that makes sense.
I read about kind of this concept a little bit in Gary Vaynerchuk’s book, I think it’s Punch, Punch, Jab or Jab, Jab, Punch or I don’t know, something like that. But he talked about looking at – what does Facebook want? What does Instagram want? What do all these different networks want? You got to figure out what they want and you got to tweak your content to match that and then put it out there. And then when the content is in that native platform and you’re able to promote it and drive traffic and all those kinds of things and you get people to then raise their hand and click and listen and participate and then eventually come and push them to what you really want them to do.
And so for me, I’m looking at – I think in the future is I will never be able to promote a webinar registration page. But I will promote amazing content which will drive people to opt in and then my entire opt-in sequence where we push people to the webinar registration. Like in my mind, that’s the future. That’s where everything is going. And so now, not tomorrow, not six months from now, now is the time to start that path. And we have started it. We’re moving forward and that’s where our focus, our energy, and our money and our time is going into.
So, it’s interesting. If you listen to some of the past podcasts, I talked about funnel stacking. If you look at my business, I’ve got my book funnel which then leads to my webinar funnel which leads to my high ticket funnel. I’m stacking multiple funnels together. But I look this content thing as like a pre-funnel.
In fact, I have this little diagram, I’ll probably have a blog post about it soon, but it looks like… I have my little value ladder but then it drops one step down from the value ladder and it’s like one rung lower then where most people normally start, and that’s the content site. That’s putting those things out there to then get people in and then start sending them up through your value ladder.
So, that’s kind of cool. A good cast study of it is, yesterday I did a Periscope during the middle of the day… talking about the new coaching application funnel I just built out and how I’m kind of excited it was done and how we are giving away $25,000 to somebody for building out their breakeven funnel, and I kind of just talked about that...
In Periscope, I clicked the button. I’ve never put it on a Periscope. I didn’t even know how people find out about my thing. I think it’s Twitter-based but I’m not positive. Yeah, probably.
So anyway, so I had a hundred people show up on Periscope which was awesome. And then I started talking and I just showed the application form on my phone. Next thing we knew, we got about ten applications almost instantly, which for me we average about between $1,300 and $1,400 per application. So I just made $13,000 with me doing a really quick Periscope post.
But then I took that video and we then put it on Facebook and then started promoting it. And then this morning, we got another around 10, 15, 20 applications from that and it was me promoting a Periscope, which then led back to my other offerings. So it was kind of interesting I think.
And again, that’s where we’re going. So create cool content. Inside the content, you push people back to the front of your value ladders into the, whatever you want to call them, the welcome gates, entry gates, the step one into entering your world. And that’s kind of how it works.
So anyway, that’s what I’m doing. That’s what I think you guys should be doing. And hopefully, that will help give you guys a glimpse into what I believe the future is and where we’re putting our time, our energy, and our money and our effort because I’ve been doing this rollercoaster ride for a long time and I think that’s where the shift will be for the next two or three years. And so, I want to be there first and I want you guys to be there first as well.
So that’s what I got. Hope you guys had an amazing time. By the way, if you would like to be one of our – if you like to have the chance to win the $25,000 with our funnel build out contest, go to DotComSecretsIgnite.com. You can see a video of me talking about a breakeven funnel. I’ll be talking about how we’re going to be doing a 10-week program helping you build out a funnel. And the winner is going to win $25,000 cash prize. It’s going to be awesome.
So, that’s it. Check it out. And I will talk to you guys all again tomorrow.
I promise you, your customers are begging to give you more cash. Just take it! Please! For the love…
On this episode Russell talks about how people he has encountered refuse to take money he offers them and why it’s so frustrating. He gives a couple of examples of people he has hired to do things that won’t take more work when he offers it.
Here are some interesting things to listen for in today’s episode:
So listen below to find out if you are missing out on some big piles of cash.
---Transcript---
Hey everyone. This is Russell Brunson and we are back to Marketing in Your Car.
All right, all right. Before you make fun of me, I’m not riding my bike today. It was really hard. It took me 25 minutes to get to the office and then on the way home I wasn’t recording. So I was just cranking as fast as I could. It took me 18 minutes to get back home. So it was quite a workout and today, my legs are sore. Old Man Brunson is taking the easy way. So I’m driving today.
All right. So I think the last two podcasts, I’ve kind of gone on little rants because I wanted to go on little rants. Today I’m waking up in a good mood and so I am going to – not go on a rant. We’re going to have some fun.
So I do want to – hopefully give you something that will give you some value that I’ve been thinking about and I want you to understand and hopefully every business owner who’s listening to this understand that right now, like you’re doing your business. You’re doing your job. You’re doing what you’re good at and my guess is that you’re making some money and you’re excited and you’re like this is awesome and – but the problem is that if you were to stop for a second and stop looking at what you’re doing and look up and then look around really quick, there are piles of cash all around you that you just have to go grab and pick up and that would be your money as well. It’s just sitting there. It’s just like boom, there’s cash.
But you’re not grabbing it because you’re so focused on doing the thing. So let me give you some real world examples that happened to me this week so you can kind of understand this. So the first one was our lawn guys and we got – we moved into our new house. We got a ridiculously oversized yard, we’re on five acres and like two of the acres is kind of like a field but three of the acres are our home and all this stuff and grass.
So these guys come once a week and they mow it and it takes two guys like three hours to mow, plus a bunch of dudes doing like the edging and stuff, right? And next – like next two are the same thing but like two acres of our thing is unfinished. It’s kind of like just whatever field and because of that, like the field grows and it’s like a nightmare and it’s like all these weeds, right? So my wife was like, “Hey, can you guys mow that?” And they’re like, “Oh, no you wouldn’t want us to mow that. You should just go get a field mower and do it yourself,” and we’re like, “Well, we don’t want to do it ourselves. Like we hire lawn people so they do it for us,” and these guys are like no, like just – like just go to – whatever the rental place. You can rent something like for a hundred bucks and you can do it.
So first time, I’m like, “You know what? That will be fun. I will just whatever. It would be good for me to like do some manual labor.” So I go down to Tate’s Rental and I rent the thing for 100 bucks. I bring it back. I spend three hours. I mow the whole lawn and we had a good time and it was nice, right?
So now, a month and a half later, weeds are as high as me again and guess what I do not want to do. I don’t want to do it again. I want to pay someone. In fact, I would love to pay the people that we hire to do my lawn to do my field right next door and I was thinking about like what I would be willing to pay for that. I think like conservatively, I would pay an extra $1000 a month to have these guys do that.
Once a month they come and just knock out the field, right? So I was thinking like how much profit would that be for them. So it’s like if they have to go rent because they don’t have a field mower which is their excuse why they don’t want to do it, right? We don’t have a field mower.
So they would have to go to Tate’s like I did and rent it for $100. So one-tenth of the profit going to fulfillment cost. They have to pay someone for three hours of work to do it. So you’re looking at – they probably pay their guys 12 bucks an hour so they pay them $10, $20, $30, $36. So you’re in $136 and from that, you’re going to make 800 and whatever. I can’t do math while I’m driving. I don’t want to get in a wreck that way. Whatever that difference is, almost 900 bucks in pure profit just by picking up the cash that’s sitting there, right?
But instead they told me like, “No, you should just do it. No, go do it. Go do it.” All right. So there’s example number one but it gets worse because they’re not the only ones. Almost every company is doing this.
So I’ve ranted before about our pool companies which we’re trying to get to come help us, right? I think pool companies are the worst. I don’t know. Anyway, so the pool dude is at our house and my wife is like, “Hey, our slide is not right. We want to pay someone to come and fix this. Do you guys do that?”
And the guy is like, “Yeah, we could do that but all you got to do is go to the store and buy some Epoxy and just slap it on there and it will be fine.” She’s like, “Well, we don’t want to do that. Can we hire you guys to do that?” The guy is like, “No, it’s really easy. Just go and get some Epoxy and you can slap it on the thing,” and he’s trying to explain to her how to do it. So after three times of her asking if we can give him money, and he rejecting us, telling us how we can do it ourselves, but we don’t want to do it ourselves. We got no desire to do it ourselves. We want to give somebody money to do it. Why don’t you like money? After three times, she quit bugging him because she can tell like he’s getting annoyed because we can’t figure out how to do it ourselves. OK?
Your company is a pool company. We give you money every week to come and clean our pool. We would love to give you money to do this as well. Money is just sitting there. They could just pick it up, they’re not.
Okay. Now, they come once a week and clean our pools, right? So then I come home from the office the other day. There’s a big note on the door because we weren’t there and it says, “Hey, so we were cleaning your pool and we noticed that the filters are dirty and they’re probably old. So you need to go pick up some new filters and install them. That way, it will keep the pool cleaner.”
Okay, does anyone see an issue here? You’re the freaking pool company! You should be the ones going and getting the filters and putting them in and charging me for it! I would love to give you money. Do you think I have any idea first off where the pool filters are in the pool, second off, where to buy the pool filters, third off, how to like unscrew the thing and install the things? Like no! I want to give you money. You are the pool company. I hired you to do pool things for me.
I want you just to take care of it and bill me for it. But instead there’s a big stack of money that you could just take. You explain to me in a handwritten note how I should go and change the filters. Come on!
Anyway, those are like three crazy examples. I still can’t even fathom. Like, if the entrepreneur in these companies knew what their employees were doing, they would roll over in their graves, right?
If they’re alive, they would shoot themselves and then roll over in their graves because they would be so upset at how much money they can make if their stupid employees would just grab it. Like just take it. It’s right there.
All right. Man, this turned into a rant too. Maybe this is the Russell Rant Show. Anyway, I’m hoping that this is a benefit to you because I promise you, in your business right now, you as the entrepreneur or the employees on your team are probably leaving money, stacks of cash that people would love to give you and in fact they probably tried to give it to you and your employees have told them no or maybe you’ve done it.
Maybe you’re like, “Oh no, I don’t do stuff like that.” Someone hires you to build a funnel and they’re like, “Hey, can you write copy for me?” I don’t write copy. I’m above copy.
Okay, maybe you should charge them for copy and find a copywriter to do it and make some money on the spread. How many places are you just leaving stacks of cash? So I want to encourage you guys over this next week while you’re doing what you do to pay the bills, to slow down and stop. Look around and just look around all the piles of cash that’s sitting there and be like, “Oh, there’s one right there.”
These people would probably love to give me more money if I help serve them a little bit more. OK? People always get upset – not always but there are people who get upset about upsells and trying to ascend people up through their funnel and I don’t get that.
If you think about it, if you’re providing more value for your customers, your customers will be ecstatic to give you more money. Okay? I went to the dentist and he told me that my teeth were crooked. I need a retainer. I was ecstatic to give him money because it meant that my teeth were going to get clean. It wasn’t that I was annoyed that he was trying to sell me something. He was giving me more value. OK? And I promise you guys that there are things you can do in your business right now to give your customer more value and they will give you big old fat stacks of cash.
The cool thing about that kind of cash is that kind of cash is all profit. Okay? Because you don’t have to go pay for an ad. You don’t have to go drive new people. You don’t have to convince them or sell them or anything. All you have to do is be smart enough to look and see it and then be like, “Hey, you want me to help you there?” Yes, that would be fantastic. I would love for you to help me there. You want me to help you there? Yes! And it becomes really easy.
So that’s my gift for you guys this week is for you to pause, step back, look around at all the piles of cash sitting around you and just go take them. They want you to take them. They’re begging you to take them.
My wife and I are so upset these guys won’t take our money. We’re trying to find other people to take our money because the people we hired to take our money won’t take our money. That’s the reality of the world we live in. They want you to take their money. So just take it. OK? You’re doing yourself a favor. You’re doing them a favor and the whole world will be more happy because of it.
All right. There you go guys. I’m at the office. I appreciate you guys. Have a fantastic day. Look for the piles of cash. Because they’re there just waiting for you to pick them up. I appreciate you guys and talk soon.
This is the FIRST marketing on your bike podcast! 🙂
On today’s special episode Russell rides his bike to work and talks about why you shouldn’t sell to people who are broke. He also tells some of the things he learned while trying to sell to people who didn’t have money and didn’t want to work.
Here are a few things you’ll hear in this episode:
So listen below to find out why you should never sell to broke people.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to the first ever Marketing On Your Bike. Yes, you guys, today I am riding my bike to the office and doing our podcast at the same time. Hopefully, the wind is not too loud.
Hi, everyone. So, I’m excited for today. I’ve been wanting to ride my bike to the office for as long as I had a bike which has been like a week. So it’s happening today. I have no idea how long it’s going to take to get there but we’re going to find out here in a minute.
My wife is convinced that I’m going to die today. In fact, she had all the kids gave me a hug and a kiss before I left because she thought I was going to be dead. Mostly, because I don’t want to wear a helmet and I’m sure that some of you guys out there are – whoa! I’m out of shape already. Some of you guys are very safety conscious people. But from my house to the office is one street, one long street and it’s all back roads.
And so, I don’t want to wear a helmet. I am not going to lie. So if I die, that’s why you guys will be witnessed to that. So anyway, I’m not wearing a helmet today. I’ll see how bad it is and maybe I will wear it tomorrow but yeah. This is harder than I thought it was going to be, to talk while riding while carrying a backpack of stuff. But it’s all good.
Okay, so today, a couple of things, last night I did a podcast. I was talking about Periscope and how excited I was and how I’m going to post in that platform. And then literally an hour later, we got approved by Facebook for their Facebook Mentions Product. Did you guys see that? My wife just drove by. She’s dropping the kids off. She said, “No texting while you’re biking.” Oh man, she thinks I’m crazy.
Anyway, so I got home and I got approved in the Facebook’s Mentions Program which means according to Facebook, I am officially a celebrity. So with their Mention Program, you can use their – I guess you get like a blue checkmark saying that you’re a celebrity. And then on top of that, you also get to use their platform where you’re... it’s kind of Periscope but for Facebook.
So, I now got access to that, which my Facebook following is way more larger and more prominent than my Twitter following. So anyway, I’m going to try some things on that too and we’ll kind of see what happens between Mention and Periscope and it will be fun.
So today, my message for you guys is that… I’ve got to figure out how to pause this so I don’t die at the light up here… Anyway, my message for you guys today is, don’t sell things to broke people. And that’s it. You guys can take that and you gain today what you needed to know. No. Hold on. I’m switching hands with the phone. One second here.
All right. So, it’s funny. If you look at my business, if you read the DotComSecrets book, you know about this. I talked about how a few years ago, I realized I was not in love with my current clients. And the real reason why is we were selling stuff to people who are broke. We were in the how to start a business online business and we were selling – we were helping start a business. And our typical package is almost $5,000. And we sold a lot. We sold tens of millions of dollars’ worth of that.
But the problem was like most of these of people who are were coming to us like they didn’t have money to start a business. And as you know and I know, business is not some make believe thing. It’s something you have to build and create and it takes money and capital and time and energy and work. Weird…you have to work.
In fact, I remember at one of my events back then, there were these guys there. And two older guys and we were talking about everything and they’re in the office in Boise. And basically I told them what they had to do. I’m like, “Guys, you have to create something. That’s how it works.” And the guy literally told me, “Well, I got into this to get rich quick. And if I have to make something, I don’t want to do it.” This was what the guy told me. I’m like, “Are you kidding me? You’re only here to get rich quick and if you can’t then you don’t want to try.” I was just like blown away.
So, that was my reality for four, five years. And then we shut the call center down. We stopped selling high end coaching and we kind of walked away from that. And then when I wrote – in the DotComSecrets book, I talked about this, how like I realized my biggest problem was… it was like my dream customer... I was getting the wrong customers, customers I didn’t want. And people first of all couldn’t afford. But then the people who can’t afford it – what I found like there’s a reason why they can’t afford it typically. And then obviously, there is an exception to every rule. People have hard times. There’s a lot of stuff like that.
But the vast majority of people who can’t afford to invest in your program, they can’t afford to invest in your program because of something outside of just like, “I need to make more money or whatever.” Like typically, they are struggling with a whole bunch of stuff. They got other underlying issues that got them there typically. Like these guys from the event who basically didn’t want to make money. Let’s just get rich quick. We don’t want to work that’s why we’re here.
Anyway, so when we did re-launch our coaching program two years ago, we jacked up the prices. It started at $8,000. We raised it to $10,000 then we raised it to $12,000. That’s our lowest right now. Then we have our $25,000 and then we have our $100,000. And what happened by raising our prices is it naturally weeded out all the people who couldn’t afford it. And what was really interesting to me is that when I did that, all of my headaches disappeared almost, not all of them. But I think 99% of my problem clients couldn’t afford it and they were gone.
And it was amazing. Like last year’s coaching event, amazing. Most of my coaching clients have me on Voxer so they can ask me questions. And they are like good people who have businesses, who are successful, who are trying to grow them and scale them.
And so, that was my reality. And I was just like, “Man, people are amazing. Everyone works hard. Everyone gets it.” It’s funny. I think we had two refunds in the last two years from our coaching program and both of them we from people who joined at the $12,000 level and had to have payment plans. They couldn’t afford it. And I’m about to have a talk with my sales guys today because I kind of have of this re-awakening and re-epiphany that if someone can’t write a check to join the coaching program flat out, no payments, they can’t write a check, they’re not a good fit for the program. And I’m recommending for you guys the same thing. If someone can’t afford to pay you like don’t sell to broke people.
So again, I’ve forgotten this lesson. We did our funnel hacking event earlier this year. And we wanted to sell certification program and give people the ability to learn ClickFunnels but also learn how to go and sell ClickFunnels and make a lot of money as a certified funnel consultant, right?
And so, when we did it, we decided like I wanted a lot of people here so we can have a good community and stuff like that, so let’s lower the prices from our typical $12,000 and let’s give people access for I think it was like $3,500 bucks for one person or five grand for two. So, at $3,500 if you – whatever.
And then because I love these people so much and I want to serve them in the best way possible, OK, let’s do this for a week. And in that week, we’ll teach them everything. We’ll teach them funnel strategy, how to use ClickFunnels, how to sell ClickFunnels. Let’s bring our top salespeople in and let’s bring people that do our videos and showing them how we our video. Let’s show them everything we got and let’s serve these guys at the highest level possible.
And so, we sold certification program, a bunch of people come in. And again for the most part, amazing experience.
Then this morning, I get a Facebook message from one of the guys who was there and this guy – his comment illustrates exactly what I’m talking about like why you should not sell to broke people. And again, it comes back to they’re broke for a reason. That’s honestly my opinion.
So, in the Facebook message, he thanks me for the event, tells me it was great and then explained why he’s not going to ask for a refund, which is like day one, wrong mindset. Anyway, so it was like from step one like his mind is wrong. He’s trying to convince himself why he shouldn’t ask for a refund. This is why he’s not successful in life…like flat out. So there’s number one.
And then he goes on to say that three of the days were amazing and life-changing and so awesome for him but two days were a complete waste of his time and that’s why he wanted to ask for his money back because two of the days, we weren’t entertaining enough for him or whatever.
And one of the days he complained about by the way was sales. So I had my top sales guy, someone who in the first quarter of this year, so from January to March, sold $1.2 million worth of funnel services. I don’t think there’s a human being on earth who sold more funnel stuff than this guy. He came and he spoke for three and a half hours showing our sales scripts, doing live training, closing people live in front of the whole room, and showing how he generated $1.2 million in three months selling funnel services for me. OK. It’s probably something I should teach in a funnel certification program, wouldn’t you think? Trying to teach people how to be funnel consultants?
Now, I want to caveat this with, most of the people in the room got it. They’re not morons. They saw the value. In fact, one of the guys who is in the $12,000 program, he came. He has done like two or three calls with Robbie and then went through it again. He said, “Man, every time I do this, I get more value, more insight.” He said, “That was so valuable for me, to come and hear Robbie do it again live. I’ve probably seen that presentation ten times or variation of it and done three or four calls with Robbie and still like – that alone was worth the trip.”
So this guy tells me – so, this is the guy that Facebooks me, “Russell, I’m broke. I couldn’t afford the $3,000, let alone, a week from my family. But I made the sacrifice and I came and then I wasted half a day listening to some guy talking about sales. I didn’t come here to learn sales. I came here to learn to be funnel consultant.” And I’m not going to – I hope he listens to my podcast because this is for you if you are listening because you got to fix your brain. This is why you’re not having success right now in life – in any area of your life. It’s all tied back to the same thing.
The reason why $3,000 is hard for you, it be might be expensive and all stuff for you is because you don’t know how to sell. Do you not understand that? That session was specifically created for you. OK? If you can’t afford the $3,000 to be here and you’re complaining about the sales section, that’s why you’re struggling in life because you don’t know how to sell. It’s the only thing that matters in this whole game.
You actually building the funnel does not matter… like you can hire someone for a couple of hundred bucks to build the funnel. You being able to sell it is the only thing that matters. OK?
Now, I want to talk to you about another guy who is in the certification program in the same room and listening to the same presentations, but someone who has been successful all aspects of his life, has multimillion dollar business, was in the room because – and again, someone who doesn’t want to necessarily build funnels but he’s like, “I’m going to be in that room for a week because I know that Russell is going to be dropping tons of hints and gold and bombs and things that I can use in tons of different areas of my life. I have no idea where. I understand that some sessions are not going to be for me but there are going to be some gold nuggets there.”
So this guy sitting in the session, someone who did not want – who has a whole team who sells, everything, still shows up, still participates and gets value out of every session, little things for him or people on his team or for whatever. And he also understands that sometimes some sessions aren’t for you. And instead of whining and complaining, realizing that there are hundred other people in the room that we are also trying to serve beside you. You’re not the only person on earth.
So he gets it. He goes through the training, comes back and on Tuesday, posted on a Facebook group how based on one thing that he learned from Robbie’s presentation, he called someone up and sold a $12,000 funnel. Boom! Three X’d his money instantly because why? First off, he was there to try to figure out like the one or two little nuggets he needed to amplify what he was doing.
Second off, he paid attention every session. Even though he may not have wanted to listen to the sales session, he paid attention. And then holy crap! There’s some value there.
And then third off, he went home and instead of spending an hour Facebooking me the reason why he wasn’t going to ask for a refund, he freaking picked up the phone and sold somebody like we taught you.
Anyway, it blows my mind sometimes and it kind of re-reminding me the reason why we don’t sell to broke people. This guy I believed had to do payment plan to come in and all that stuff. And I get that. And there’s a time and a place. But for me and my company, I don’t want to deal with people like that. I want to deal with people who get it. I look at my $12,000 clients. They’re easy to work with. They work hard. They don’t complain. They are moving forward and they’re using us as a guide to give them ideas and tips and move in the right way.
People come in at $5,000 or $3,000, they’re basically, at least in my world, expecting you to hand them a business in a box that prints out cash as oppose to, “Teach me how to build a business that will print out cash.”
Anyway, it’s just a big reminder to me. When we do certification program next year, we’ll probably going to, I don’t know, three, four, five times the price. Have a smaller group to weed out the tire kickers and weed out people who are broke and only focus on the higher level people because I look at the few complainers we had and all of them are broke. That’s it. That was the only commonality in them is they were broke.
And again, while there are some people that – there are circumstances in life that caused people to do that. And nine times out of ten, from my experience, I’ve been doing this for 12 years now, is that the people who are broke, they are broke because their minds are broke. Their mindsets wrong. They are making decisions and doing things and approaching life the wrong way. And until they fix that, never going to be successful, OK?
Until this dude can sit in the room and listen to a guy who did $1.2 million in funnel sales in three months and say, “Man, there is value there for me. I’m going to listen to him and I’m going to go and freaking apply what I learned,” as opposed to messaging me and trying to convince me or try to explain why he’s not going to ask for a refund. And until he can change his mindset, he will never be successful.
My bet, I’m prophesying, I’ll get a message from him sometime in the next 30 days after he had not picked up the phone, he has not sold a funnel, he hasn’t done a single thing we taught him, has not listened or applied, which is probably the pattern in most of his life, I’ll get a message from him in the next 30 days asking for a refund because now it’s going to be my fault he did not success as opposed to him paying attention, taking ownership for himself, which is again, another commonality between people who are successful and those who aren’t.
So, for you guys listening, whoa! I’m out of breath. This is hard to ride a bike and talk on the phone and not get killed at the same time. But I’m impressed I’ve been doing this so far.
So here’s the value for everyone listening in. OK? If you are broke right now, that’s OK. But the reason why you’re probably broke, my guess is that you look for external reasons to figure out why you’re broke. This guy is looking for external reasons. You need to look internally. It’s you. I couldn’t say it any nicer. It’s not me. It’s you. OK? You got to understand that.
Until you take ownership of yourself, until you quit trying to make these mistakes, until you stop spending an hour writing an email trying to convince or explain to me why you’re not asking for a refund and freaking do that work, get out there, pick up the phone and start dialing. Do the process that I showed you like eight times in Boise. Go find someone you can serve, work for them for free, build a funnel, blow their minds with it, with the value you can provide someone then take that case study, showing what you did, how you served someone, what the results were you got from them, and then find other business owners like them and then sell that process to them. That’s how you become a millionaire.
And if something breaks in the process, you can’t look external for somebody to blame. The only person to blame is yourself. It’s you, not them. The process is simple. Guys, if you want to sum what the whole certification event was, that’s what it was. Find the market you want to be in. So I want serve chiropractors. Find a local chiropractor that you believe in what he does and work for free. Blow his mind. Build out a funnel. Try all those traffic strategies. Work on this list, setup Facebook ads and everything. Build a funnel. Get that thing working and you’re working for free.
After you’ve done that, now you’ve got a proven model that works then you go to every other chiropractor in town and sell that for $5,000, $10,000, $15,000, $20,000 and you become rich overnight. That’s it. How do you think Robbie sold $1.2 million in funnel services in the first three months of the year this year? It’s pretty simple.
What we did, first off, I worked for free Drew Canole and we had success there. And then I got some clients like Liz and a bunch of people. We had results there that blew their minds. And we got tons and tons of proof and case studies now. And now, when people come, they see the results and they want that for themselves. And it’s not hard to sell now. OK?
But my guess is it has been… not even a week since the funnel services has been done. And if you guys haven’t – those who were there, if you have not made at least one phone call, you’re not following my process. If you don’t have someone that you are working for for free right now then it’s only on you. It’s not on anybody else. So hopefully guys, you’re listening to this. You’re listening to my message. Hopefully, the guy who Facebooked me, and my guess is one of two things is going to happen. One is, he’s going to get offended and he’ll ask me for a refund anyway, which is fine.
Or number two, is then take it to heart and realized, “Man, it’s me. Not them. Maybe I’m the one that’s keeping me back. Maybe it’s my fault I’m not successful.” And maybe he’s going to change his mind. Maybe he’s going to change his ways. Maybe he will figure out that he needs to listen to what I say and do what I say and apply it and then he’ll be successfully.
Anyway, there’s my rant. I love you guys. I know that you guys are doers on my… that are listening to this. And if you’ve been struggling up to this point, just try to look internal at yourself, figure out what you are doing and what you are not doing and that’s holding you back and you got to change it because you’re not going to have success, you’re not going to make any amounts of money until you change yourself. OK?
If I look consistently, people pay me $12,000, $25,000 and $100,000. We’re giving the same thing. The difference is their mindset. They get it. They understand that what we provide is a piece and what they provide is the rest. They get off their butt and implement it. Until they do, they’re not going to have success.
So, I hope that helps. And maybe actually, one more kind of story. I don’t know how long I’ve been riding for. It’s going to be like 3-hour podcast for all I know. One other story I want to share with you.
So there was a guy that joined our… at the funnel hacking event, who joined our $25k Group. The guy is awesome like one of my favorite people so far. And it’s funny because he jumps on Voxer, he’s like, “Hey Russell, what do you think about this?” I’m like, “Yes, I love it.” He said, “Cool!” And he goes and works on it. Three days later he messaged me, “OK, I tried that. Facebook shut me down. So I tried this. I tried this. I tried this. Nothing is working. I’ve been trying this. What do you think about that?” I’m like, “Cool! But change this.” And then he goes back. And he’s working his butt off.
He is taking personal responsibility. He realizes that his success relies on him and he’s using us as a guide to make sure that we got feedback like, “Yes, this is right. No, this is wrong. Change this. Try this. We’ve tried this over here, try that.” And he’s using it that way.
And this dude is like since the funnel hacking event to now, now he’s more than made his money back and now he’s like, “How do we grow this? How do we 10 X? How do we get it to a million, to two million, to ten million dollars?” And he’s going to get it because he takes personal responsibility and he’s not sitting around and waiting. He’s moving forward, moving forward and using the training and the people and the resources we give them as checks and balances to make sure things are working right. And that’s why that dude is going to be a multimillionaire very, very soon.
So those of you guys who are listening, I hope that helps. I probably offended some of you. If I offended you, that means it’s probably an issue with you to be all honest. Hold on. I’m crossing the street. In fact, that’s a really good test as if I’m talking to you directly. If this offended you in any way that means this is your issue.
And I hope that you can look at me as a coach and a friend and as a mentor and someone who cares about your success. And don’t get offended and do exactly what this dude probably did who Facebooked me last night. Don’t try to look for other excuses and other reasons why you’re not successful because if you’re offended by this, it’s you. It’s you, my friend. And until you fix you, it’s going to be hard for success in any area of your life.
So, hope that helps. Appreciate you guys. Love you guys. I’m here to serve and to give and help and inspire and change you guys. I hope you get that. I hope you see my passion and my commitment because when all said and done like I’m fine. My business is fine. Everything is good. I don’t – I’m not doing this for my health. I’m riding my bike for my health. But all these things that I do is to serve you guys because I care. I didn’t make a ton of money off the certification program. My goal is to get people using ClickFunnels. That’s where I make my money to help people use our tool better.
And a certification program is a way for us to serve and we served our freaking butts off. I was there for five days and my entire staff was there for five days. The two co-founders of ClickFunnels, Thursday night, pulled all-nighters, they did not go to bed. They’re helping and serving. They’re not doing that because it’s some external thing. We’re doing that because we care about you guys. If you get any other coaching program in our industry, they go to bed at 6:00 o’clock at night. They leave. We were there serving because we care and we want you guys to be successful.
So, I hope you understand that. I hope you feel that. We’re here for you guys. And that’s about it for today. I’m out and I’ll talk to you guys soon.
I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped.
On today’s episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it.
Here are some interesting things to listen for:
So listen below to hear what Russell is starting to do with Periscope.
---Transcript---
Hey everyone. This is Russell and welcome to Marketing in Your Car.
All right. So I’m excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it "The Anatomy of a Loser" but I thought I’m just going to focus on the good.
Four people didn’t… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he’s a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing.
I was going to break down why I don’t like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it’s funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We’ve supported you, my entire team has been working with you. We have been here literally until 4 or 5 o’clock in the morning every single morning helping you. Of course he didn’t show up for those which is kind of funny. He skipped all the night sessions and didn’t do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I’m going to try to make some more money. That way I can invest in Russell’s higher ticket programs later on.”
My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn’t do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying.
The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn’t show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn’t show up for the last three days. So outside those four people who I will deem losers and I shouldn’t say it. That’s not nice. But that’s how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients.
It was, as a whole, one of the best events we’ve ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn’t freaking show up and do the work and it’s just – anyway, that’s how life is, right?
So there you go and that’s why I didn’t honestly message you guys because I was frustrated by those people. I didn’t want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o’clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most.
We had a chiropractor, someone who owns a certification program and someone who’s doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn’t go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills.
It was so much fun and it was amazing. I can’t even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn’t learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn’t have any value for you. Anyway, just makes me laugh.
It was interesting. I went to Tony Robbins’ 'Date with Destiny' which is Tony is the best on earth. It’s a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren’t intelligent enough to notice it, right?
Anyhoo, so there’s my rant. It’s over. Let’s focus on the positive. So this is what I’m talking about today because this is something that I think is crazy exciting and I feel like I’ve missed the boat on some things and I don’t want to miss the boat on this. I don’t want you to miss the boat on this. So a couple of things.
First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I’m consistent. Every day I do a video.” Alright…
I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there’s a guy, I think you guys know him, his name is Eric Worre. And he – I don’t know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent.
So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it’s insane. Eric Worre is a smart dude, genius, really nice guy but I don’t feel like he’s the most charismatic leader in the world. I wouldn’t have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it’s consistency, right.
So I’m going to do that with Marketing in Your Car. This is the most consistent I’ve ever been with a content publishing platform and I like it but it’s kind of like it’s delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I’ve done, like I don’t know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I’ve met this year. His name is Noah.
He was just messing with me. He’s like, “Hey, man.” Him and his wife, they’re amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they’re at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It’s funny. If you look at our stats, that’s what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life.
It’s kind of cool because – anyway, so I like that part of it. It’s kind of cool. But one thing that I don’t like is just it’s not instant, right? Not instant like if I want to send you a message, it doesn’t necessarily mean you’re going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What’s interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There’s this drag that I’m still getting people coming in now and I will probably get those people coming in for the rest of my life. It’s kind of interesting. How there’s that drag…
So there’s that. I remember when Twitter first came out. It’s like I don’t get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he’s like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there’s a thousand visitors go to wherever I just tweet about.” I was like, “That’s kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don’t tweet or twit or whatever you call it. They don’t do that anymore, right?
But conceptually, I said that’s really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I’m assuming people still tweet or twit, whatever you call it. But I don’t even know. So I kind of missed that platform.
Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I’m like; I don’t know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever.
Anyway, one day I’m driving around. My phone bleeps and I look down and it’s one of my friends, Stacy Highland, and she’s like – it said Stacy is starting – she’s – whatever, she’s Periscoping live. I was like I don’t know what that means.
So I clicked on it and it popped up and instantly I’m talking – I’m watching her talk and she’s like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I’m driving around in Boise for the next like five, ten minutes and she’s just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I’m watching her stream live and then she’s done and I was like there’s this instant thing where I could push – where she pushed content to me. I didn’t even know how it popped on my phone honestly.
So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn’t had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here’s my Twitter following and my Facebook and all those things and I was like I’m going to add my Periscope thing. I don’t even know what my Periscope thing is.
So I opened my phone app and I’m clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn’t even know who these people are and how they found out about it. I don’t even know.
I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video.
So I sent it to my brother. I’m like hey, every time I do the Periscope, you got to grab it. We’re going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I’m like, this is now a platform where I could publish daily where – so what I’m going to do now is every day at the end of the day, when I get – I’m doing Marketing in Your Car usually when I’m driving to the office or driving home but typically I’m driving to the office and I’m sharing my thoughts for the day and just cool ideas and then I’m going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I’m doing and just use it as kind of an over the shoulder - like this is what I’m doing today. This is what I got done. This is what I’m working on. It’s exciting. Just share with people and see what you’re actually doing.
I also want to use it as a way to amplify my content. So like I’m trying to get to a point where I’m doing like a blog post every – a couple of times a week or we’re doing – everything we’re doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it’s about. If you like that, go over there and comment. I’m using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don’t know yet.
But that’s kind of the concept. So I’m excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven’t really launched that yet but its happening and all the Marketing in Your Car are there along with the transcripts. A bunch of cool stuff is happening over the blog soon.
So anyway, I’m excited. I think Periscope is cool. I think that you guys should all start looking at it. That’s one of my big initiatives I’m going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars.
So that’s my goal and hopefully you guys use this as a platform too because I know it’s here. I know there’s going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that’s the key is just being consistent. So I picked my platform. I don’t care which other one comes out. I’m focusing there and we’re going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I’m out of here and I will talk to you guys all soon.
Russell explains what and how the certification program is going to work this week.
In today’s episode Russell talks about the upcoming Certification Event. He quickly runs through the itinerary and highlights some of the coolest parts.
Here are some fun things to listen for in this episode:
So listen below to hear about some of the fun and valuable stuff that will be happening at the Certification Event.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to a Saturday edition of Marketing in Your Car
Hey everyone. I’m messaging you today as I’m out running errands. So I won’t end at the office I’ll end somewhere else. Who knows where? It could be anywhere. But just had some cool ideas and thoughts and wanted to just hang out with you guys. I miss you!
So first off, I wanted to say that if you’re listening to this, it means the update worked which I think it worked anyway. We were able to move from the old RSS feed in iTunes to the new one and I just saw today that the new image was up so we have a new image which is pretty sweet.
I’m thinking about getting a new theme song too. My first theme song was written like in the 80’s. Those who listened to the first hundred episodes would know. The next one is like I just basically wanted a new one really quick, so I found a little jingle on Audio Jungle, hired a dude on some voiceover site and boom, we had the current intro which is good but it’s not amazing, right? So I’m thinking about getting an amazing one done since we’re still doing this like three or four years later. Might as well make an awesome intro. So that’s kind of my thought. So yeah, I think I’m going to do that. So I’m excited for that.
Okay, so what have I got for you guys today? What do I have for you today? That is the question. I’m actually excited. This is – it’s Saturday today and on Monday, we will have a little over a hundred people from around the world here in Boise, Idaho and we are doing the first ever ClickFunnels certification program and it’s something when we first put it together, I was excited for but I didn’t know what to do. OK. I will be honest. I was excited to sell it. That gets me excited. That’s what fires me up. I love figuring out the pitch and the hook and the angle on how to present it and all that kind of stuff.
Some of you guys were at the Funnel Hacking event so you saw me pitch it. I used the Perfect Webinar script to a T. I did not deviate from it. In fact, I had people afterwards who bought, who were just like, “I was watching it and I knew exactly it was going to happen every single slide and I still had to buy.”
So it works in case you’re wondering. If don’t have the Perfect Webinar yet, go to PerfectWebinarSecrets.com and go get the free script. It’s like $4.95, we ship you out the script and the DVD and then you get digital access as well. But yeah, so that’s that and we did it and we sold over a hundred people into it, anywhere from $3500 to $5000.
So it was awesome. So that’s exciting from the sales stance. Then we have like – how to make this so this is like an amazing experience for people. We don’t want to just be like this dumb thing. So we’re trying to figure out a way to make this just amazing. I think we did. It’s going to be fun to see but I will kind of walk you through this because for those who are coming, you have an idea what’s happening and for those who aren’t, you will see what’s going to happen next year. I think we will try this once a year.
So it will be incentive for you to come next year when we do it and then – or if you do it in your certification program, just kind of an idea. So the one thing that I didn’t want to do is I didn’t want to make this like all the other crappy certification programs that are out there on the market. Most of them, it’s like you log on, you watch like an hour-long video, you take a quiz and then you get certified. It’s just like embarrassing and not real and fake. We want to make a legitimate like cool certification program.
So this one is five days which I don’t know why I said five days but I thought it sounded cool in writing the pitch and then I was like, “Five days? What are we going to talk about for five days?” But actually it worked out good. We’re actually like really going to be close on time now. The way it’s going to work is they’re going to come in on Monday and from – we have a couple of different rooms. This one room, it looks like a college classroom or it’s like a whole bunch of like stadium seating type thing. So I get to come in and teach in there which would be awesome for like three hours.
I will be teaching the whole intro there and they go to lunch. They come back from lunch and then we got three breakout rooms that’ll hold about 40 people each. So everyone will go to the breakout rooms and then they’re going to be on their laptops and their computers actually doing what it is that we just taught them.
Then before they can leave that day, they’ve got to pass off to make sure that they have all the skill sets for that section of the certification program and so that would be day one. They did day two. I teach in the morning then we break out after lunch and maybe they will work on a thing. They create the thing and then they get to come through and get passed off.
We do the same thing with teaching – first off teaching how to use ClickFunnels, then teaching high ticket sales or teaching how to create videos, how to write copy, how to do the offer, how to do ascension, how to – different funnel psychology and strategy and actionetics, a whole bunch of just cool things all wrapped into one. It’s going to be awesome.
That’s what’s going to happen. Then on Thursday after lunch we’re bringing in – actually during lunch, we’re going to be working lunch, because – just to make enough time. I have three business owners coming in and they’re going to each of these groups of 40 and the business owners are going to say, “This is my business,” and they’re going to kind of walk them through it and they’re going to let – it would be kind of like the show The Apprentice when they start working with a business. The business owner comes in and they get to interview the business owner and ask him a bunch of questions and they got to go and do the task, right? It’s the same kind of thing. There will be multiple groups. There might be five groups in each of these rooms who would be doing it. They’re going to be competing.
So they’ll go - all of them will interview the business owners. “OK. What do you do?” I got three really cool business owners all in very unique different businesses coming in and they will go and they will interview him and then figure out what kind of funnel they’re going to build and then they go back and they’ve got from noon until 4:30. So they’ve got about almost five hours to go and record the person, video, edit the videos, create the funnel, create the sequence, integrate the autoresponder. Like the whole kit and caboodle has to be built out in four hours and then it’s basically those three business owners and there will be like five groups for each business owner.
So that business owner will get a pick from the five groups. Who did the best job? And then we will bring everyone together back in the main room and then we will have our own vote and then the winner will get a big prize and then what we’re going to do – because in my world, we don’t just work for a little while and then we go to bed. In my world, when you got something that needs to get done, you get it done. So that’s what we’re going to do.
So as soon as that part is over, then we’re going to go and we’re going to do an actual hackathon where it would be like 5 o’clock at night and we’re going to hand out a business to – we will break down into groups of threes. It would be smaller groups and basically we will hand out a business profile and then say you’ve got from now until 3 o’clock this morning to go and create this.
We’re going to give each a pack of Ignite which is our – one of our supplements. It keeps you awake and they get a go and pull an all-nighter to create this funnel for this fictitious business and the winner is going to win something amazing and it will be cool. They can pull an all-nighter. It’s going to be awesome. The next day, everyone has a chance to present theirs and the winner will get some awesome prize.
So that’s what’s happening. It’s going to be amazing. So it’s – yeah, it’s not a seminar. It’s an actual workshop which I’m so excited for them. It’s going to be fun to see how the whole thing goes and I think it’s going to be amazing and I’m really excited for everyone who’s coming to go through this experience and I think that what they’re going to leave with is going to be amazing. It will transform people’s lives on both sides. It could transform their own, cause I think that funnel consultants can and should be making six figures a year. I don’t think it’s – that’s a stretch by any – like at all – I think this should be pretty simple to do.
So that’s the one side and the second side is that when you create good funnels for people and they’re able to get more clients into their companies, it serves them, that business owner, plus it serves their end clients. So it’s kind of a three-pronged approach and I’m just grateful to be able to help facilitate it and be part of it. So I’m excited. It’s going to be fun. I’m at my destination now.
So I’m going to check off and I will probably message you guys throughout the certification this week. I got a long drive into downtown Boise every day. So I will share the cool stuffs happening, the insights, other cool stuff. Oh, and maybe I will tell you a little bit about Actionetics. I got to play with it all week last week and it is amazing!
You guys think ClickFunnels is a game changer. Just wait until you see Actionetics. Anyway, I’m out. Talk to you guys soon. Have an awesome day.
Are you not seeing new episodes? This is why…
On today’s episode Russell talks about what to do if you are no longer able to get new episodes of Marketing In Your Car. He also talks about about getting started with the blogging world.
Here are some fun things you’ll hear in this episode:
So listen below to find out how to continue to get the latest Marketing In Your Car episodes so you don’t have to miss a single minute of information.
---Transcript---
What?! What happened to Marketing in Your Car? Alright I’ll tell you. This is Russell Brunson and welcome to Marketing in Your Car.
Hey, everyone! So, if you’re listening to this episode it means one of two things; one you like listening to Marketing in Your Car and number two, you’re wondering what happened to Marketing in Your Car? Did it end? Why are there no new updates on iTunes? Why am I not getting any more episodes, right? Well, I’ve got good news for you, and I’ve got great news for you. Good news for you is I am still doing Marketing in Your Car. It’s not gone anywhere, it’s not changed. The only thing that happened is we’re moving it from one blog RSS feed to a different one. And the last time we did that about 30% of our listeners no longer got updates on their phone or on their… however they get iTunes… or, however they get the podcast. And for 70%, it didn’t affect them, so for you, if you have an episode that’s after this one, you’re probably fine. But if you are looking and you keep seeing this episode and there’s no new episode beside this one you are all wondering, “Russell where in the world is Marketing in Your Car I want a new episode?” What you probably have to do is download or unsubscribe and then re-subscribe or something like that. I don’t know. That’s what people had to do last time and they were able to get it back. So, yeah, so that’s about it, so nothing to freak out about. Do not worry but if this is the only episode you’re seeing in your feed it means it might have been some weird thing that iTunes did and you guys have to like unsubscribe and re-subscribe or tinker around a little bit and then I will be back in your ear during my morning drive. So I just wanted to give you guys that.
And some of you guys maybe thinking, “Russell why in the world are you moving your RSS feed to your thingy and blah, blah, blah” and actually and “Why have you done this twice now Russell?” Well the real reason is… I keep trying to become a good content marketer and it’s kind of hard, like you got to be consistent. In fact, the one thing I have been consistent with ever in content marketing is this podcast which has been really fun. So initially I had on DotComSecrets.com which eventually we wanted to turn into a Clickfunnels, like I wanted to build the whole thing in Clickfunnels, so I had to move the blog. So I moved the podcast over to marketinginyourcar.com and then started getting every single episode transcribed, which, a lot of you guys probably don’t even know about. The problem with that is it’s now only on marketingyourcar.com and nobody’s ever actually been to that site I don’t think, maybe they have.
And so right now if you’ve listened to the past episodes recently we had hired Neil Patel for a day and he got me all pumped up again about blogging so we got a new blog setup that’s going up right now. It may or not be live when you see this but it’s at blog.dotcomsecrets.com, and on there it will be a couple of things. First of Marketing in Your Car episodes and transcripts will all show up there. So all the goodness of me driving and hanging out with you guys will all be there which is kind of fun. Also, funnelhacker.tv, for a little while I had that also as an iTunes thing but I think I’m just going to strip it out and just make it just a YouTube channel. I am getting too many publishing, too many ways and things which is just confusing to me and everybody so I am just going to simplify things. So, that’s going to become in just a pure YouTube channel and that also be pulled into blog.dotcomsecrets.com. And then, you guys will be amazed, you’ll be excited to hear but I’m going to start blogging. And I never wanted to do it for a long time because I was like, “I don’t like – like how do you blog? You know, like I know how to blog… but how do you make it interesting? How do you make it so you’re not just like every other person?
I’ve seen a lot of big brands and big people recently who blog and all their stuff just looks like everybody else’s, and I don’t want to do something if it’s going to be a “me too” which I’m sure you probably notice about me. I like figuring ways to innovate and making these better and cooler and all that kind of fun stuff, so finally it came to me, 12 years in this business and I finally figured out how to blog for me. And it’s all about finding my style and my tone, and my voice and those kinds of things. And so what am I going to do for blogging which I am really excited about is kind of similar to the DotComSecrets book which if you bought the book you’re awesome if not then why are you even listening to this? Seriously? Go to dotcomsecretsbook.com and get it for free.
But in the book, as you remember, there’s tons of like – every one of the core concepts that we do I kind of hand sketch them out because I am a very visual learner. If you came to my office and we had a conversation I’d be in front of a whiteboard the whole time, so I thought if I’m blogging that’s how I should blog. That’s my voice, that’s how I speak, that’s how I share. So what I am doing is my goal is three times a week to blog and every blog post will have a sketch out image like that talking about a concept along with the article and hopefully some cool case studies and images and its going to be really fun so that’s kind of what’s happening.
So soon this will be the home of all my content. It will be at blog.dotcomsecrets.com. So some of you may think, “Russell why in the world are you on the Clickfunnels blog? We noticed you also launched a blog at Clickfunnels. Yes, there’s blog.clickfunnels.com. But one big core thing with Clickfunnels that I wanted to do that it’s different than DotComSecrets. As you know DotComSecrets is my voice and me and my face all those kind of things which is fun because you get popular and you get easier to do deals and there’s a bunch of benefits that come from like a guru –based business but there’s a bunch of negatives too. You can’t sell a business like that very easily and a bunch of other things. And so what I wanted to do with Clickfunnels is we’re trying to build a company that is not based on me. And so if you look at how I try to have things structured, it’s not a 100% perfect but we’re trying to structure it where Russell Brunson of DotComSecrets is like an affiliate. A super affiliate, the biggest fan of Clickfunnels in the world because we are. But my voice and my everything will be heard there primarily whereas Clickfunnels.com is a software company and I am sure I will guest blog on that blog but the core voicing for messaging can’t be me otherwise it’s not a sellable asset in the future. So if you look at right now, we got Steven, you guys heard from a couple of episodes back who is our head content developer. He’ll be doing a blog post a day and that’s kind of a full time job for him. And we’ll probably bring in other guest bloggers and things like that and I am sure that I will be a guest blogger in the future. But supporting that we have multiple voices not just mine because that’s how we’re trying to grow a business that will someday sell. Not that we want to sell it, in fact I don’t want to sell it. I had a lot of arguments about this with my partners.
We may someday when we’re bored but that’s like 50 years from now. So as of right now – in fact it’s funny at the Funnelhacking event someone asked that question they said you know, “Infusionsoft went public…” and this and that “Lead Pages is taking our money, what’s your guys’ plan?” And I was like – I told them I said, “For the last 12 years I have been working towards like my dream business and this is it.” And I was like “If we will sell the business and I woke up tomorrow I wouldn’t know what to do with my life. I wake up tomorrow I want to do Clickfunnels. So as far I’m concerned I am not selling now or ever.” And I got a standing ovation for that so, apparently that resonates with some of you all which is cool.
So anyway, that’s kind of where it’s at. So as far as some value for you guys think about some of the stuff I talked about, if you were building a guru brand find one central spot to communicate and try to make it more simple, that’s one big strategy I am focusing on right now. And if you are building a secondary company that is not guru-based you can still use your guru to be the fuel source for it initially like we’re doing with Clickfunnels but long-term there are big benefits of not branding yourself all over the place. Like my face is not all over – oh crap, actually the new version is. It’s out converting the other one, dang it. So my face is currently on the new Clickfunnels sales letter, but that’s just because it’s out converting it. But you know what I am saying, I’m not saying like, yeah anyway hope that helps.
All right cool. Well I appreciate you guys. Again if this is the last podcast in your feed just go refresh it or re-download it or re-subscribe to whatever it is to make sure you don’t miss on any future episodes because I have some crazy, cool, amazing fun, exciting awesome stuff for you guys coming up in the very, very, very near future. And that’s what I got. Thanks everybody and we’ll talk soon.
What REALLY happened during the 60 minutes we had with Tony…
On this episode Russell tells the story of his hour with Tony Robbins and all the juicy details leading up to it.
Here are some cool things to listen for in today’s episode:
So listen below to hear all the amazing details behind the scenes of Russell’s hour with Tony Robbins.
---Transcript---
Good morning everyone, and welcome to Marketing in Your Car.
All right, all right, so everyone keeps asking me. I've been getting hit up all over Facebook and Voxer and everything to hear the story what happened this weekend with Tony Robbins.
And so I thought instead of me telling the same story a million times, I'd just tell it once here. So that's the game plan. So you guys have a chance to hear what really happened.
If you haven't seen the pictures yet, this weekend we had a chance to go and film Tony Robbins, which was super cool. So kind of the backstory behind it. A little while ago, you may or may not remember, he launched his new book called: Money. I'm blanking on the subtitle of course, but it's basically a wealth investing book about how to invest your money to make a whole bunch of money.
And he went through and interviewed like 50 of the world's wealthiest self-made billionaires and found out how they did it and wrote a whole book on it.
When the book launched about 10 months ago, he sent me a preview copy and told me what was going to happen. I was like, "I'm really good at this whole book funnel thing. Let me help you with it." I showed him some cool tips and tricks and things we were doing.
He got all excited. He said, "Here's my team that's doing it. Can you get with them and help them do it?" So I called his team up and his team was not like an internal team. It was a team he had hired to do this who had never actually done an info product funnel in the past.
And was very threatened by the fact that I was willing to help him for free because they were getting paid a lot of money to do it. So they fought me tooth and nail on everything. We actually built the entire funnel in Click Funnels and it was a million times better than theirs and they still wouldn't use it, it was just nuts.
And Tony was like, "I'm so busy speaking everywhere. You've got to coordinate with these guys." And they shut me down. So eventually I just gave up and quit trying.
I was like, "I tried to help, but if I can't help, then I can't help." So fast forward to like six months later, Tony gets a hold of me and calls me on the phone.
I think I might have emailed him my book results and said, "Hey, here's what we do with our book. I thought that was pretty cool. If you ever want me to help you with it again, let me know." And like a month later he called me up so we had a call and I just walked him through the things I thought they did right and the things I thought they did wrong, and some simple tweaks and changes.
And it kind of ended there. I didn't hear back from him for a little while. And then like a month or two later I guess he let go of that old team and was going to bring it all in-house.
He said, "We're bringing it all in-house. We're going to redo this thing, do it the right way, kind of the way you mentioned. Do you want to coordinate with my team and work with them? That would be awesome."
So I get on a call with their team. And this is kind of a newer marketing team that has just been assembled and they're in charge of this whole thing and none of them had ever done it before.
And so they got on a call with me and I kind of consulted them through how to do it. And then you could tell by the sound of their voices they were like, "Well, okay, good luck. We have to go figure this out now."
At the very end I was like, "If you want, I'd be willing to do it for you guys. It would be really fun for us."
They were like, "How much are you going to charge?"
"I'll do it for free."
They're like, "What?"
"Yeah, pretty much my whole goal in life is to make Tony Robbins think I'm cool, so I'm going to do it for free to make him think I'm cool."
And they were really relieved on the other end. They were like, "Are you serious? That would be amazing." They got so excited.
I said, "The only thing is if we're going to do this, we're going to have to redo the videos, because the offering is wrong and the sequencing is wrong. Almost everything is wrong in this funnel. We've got to redo it all. So you've got to coordinate time for me to go film with Tony so we can re-film the whole thing."
They were like, "Okay, we'll take care of that."
So that was about a month ago. So for the last month we've been figuring out the right offer, the right sequencing, the right upsells, downsells, the order form bumps, all kinds of things with his team. And then we had to find time to film with Tony.
So we were hoping to go out and film at his house, and that almost happened. But then Tony was doing Business Mastery in Vegas this weekend and they were like, "How about instead of coming to his house you go and film him during Business Mastery."
I was like, "Oh, crap. All right, fine." Because that would have been really cool to go to his house. But this was almost as cool. So that was kind of the backstory leading up to this.
So then that was this weekend. So this weekend we were flying out. So we woke up Saturday night. So Saturday night, they told us what hotel he was in, which was not where the event was at, by the way. I found out later.
And it was in these towers. So they were like, "If you can get a room in the towers and film there, that would be really cool."
So we called and we ordered a suite at the towers suite. This is funny, the cheapest suites are $2,500 a night. I was like, "Oh, crap." So we got one suite for one night so we could do this whole thing.
So we booked a suite. So we get there. When we got to Vegas the suite wasn't ready yet so I texted Tony's people like, "Hey, our suite's not ready yet. We're set up. Can we come to the event and see what's happening?"
That's when they told us, "Sure, it's over at the Cosmo." So we jumped in a taxi, drove over to the Cosmo and got there at the event and they gave us little name badges that said we were staff so we could come in and do whatever we wanted, which was kind of cool.
So we came in, we sat in the back. And then I just watched Tony onstage for like two hours. Which if you've never seen Tony onstage, it's like amazing. I could sit there and watch that for days and not even get bored.
So I watched Tony onstage for two hours, which was really, really cool. Then we got a call from the place saying our suite was done. So we had to jump out and leave and go back and get the suite all ready.
So we went and got the suite all ready. When we first walked in, for $2,500 I thought we were going to have this amazing suite with this huge view and everything. We walk in and it's this really gold, busy, nasty, I don't know. It was a really ugly room to be honest.
And then our view overlooked the dead part of Vegas where there was nothing there. I was like, "Are you kidding me?" So we spent an hour getting lights set up and equipment and stuff. We couldn't find a view that looked good outside. All the views did not look good.
I was like, "Aw, dang it." So finally we found this one spot from one of the bedrooms that actually looked over this kind of cool area and it looked really cool. So we set up everything in this one bedroom.
So everything was kind of going good, putting things together. Then I get a text from his assistant that says, "Hey, do you mind lowering the room temperature in the rooms to at least 63 degrees?"
I'm like, "All right." So we go and crank all the air conditioners in all the rooms down to get it down to 63. So it's like blowing freezing cold air in there, we're all getting stuff set up and ready.
And then all the sudden there's a doorbell at the suite. Ding dong! And we go and answer it and it's the head of Tony's marketing team who's been helping us with this project. So he came in and was talking with us and we were talking for like an hour and he was the one communicating with the team.
Then he gets a text, "Okay, Tony is still onstage." I think he was supposed to be there at 5:00 in our room. So we get everything ready by 5:00. We were ready for it to happen.
And at 5:00 he gets a text like, "Tony's still onstage for 10 or 15 minutes." Which in Tony time probably means another hour or two hours. And so we started talking to him and waiting and every 20 or 30 minutes he gets a text like, "Tony's still onstage."
Okay. And so this whole time you can imagine our nerves are building up and I've got this lump in my stomach and I'm sweating cold sweat because it's freezing cold in the room and I'm nervous and I'm shaking and I can't stop shaking because it's so cold and I'm so nervous.
It's just crazy. So finally we're waiting, we're waiting. And finally the text that Tony has left the hotel and is coming towards us. We're all excited, going crazy. So we're getting ready. And 15-20 minutes later all of the sudden the doorbell rings at the door.
And of course in my mind I'm like, "Tony's here!" I'm going crazy. I had some people in there and I was like, "Record this with your iPhone. I want to capture every cool thing that happens."
So they got their iPhones out to record. I go to answer the door and it's a lady and she's like, "I'm here to drop off stuff for Tony." She had like a green drink and then some makeup, some powder for hair and makeup type things.
So she came and dropped it off in the room and she left. "Okay, that was not Tony. But calm back down, relax." We're trying to be all cool and not act like little groupies or whatever.
And then a few minutes later the doorbell rings again. So we run over to the door and this man comes in. He's got a headset thing on and he comes and shakes my hand really strong. This dude just let me know that if he wanted to crush my hand he could have.
He like shook my hand and I was like, "Wow." He whispers really quietly, talking to me.
He's like, "I'm security. I need to do a sweep of the hotel."
I'm like, "Sure, come on in."
So he came in and sweeps all the rooms, does an interior sweep or whatever. I don't know, to see if there's weapons or bombs or superfans. I don't know what he's doing. So he's coming in and we're like, "This is so legit."
He's got security guards sweeping the premise before he comes in. Then the guy says, "We're clear." So the guy leaves.
So we get a text from Tony's people again saying he's in the hotel. He's upstairs prepping with the scripts. I wrote the scripts for all of the upsells and stuff, so he's prepping on the scripts, trying to prepare himself for it.
So we're waiting, waiting and a few minutes later the doorbell rings. I'm like, "Oh no, it's Tony!" So we're getting all excited again. The cameras are out and it's the security guard.
He's like, "Tony will be down in 10 minutes."
I'm like, "Okay, you could have just told me that." Anyway, so we're waiting 10 more minutes. Then the doorbell rings again, everyone gets excited, we come out and it's not Tony.
It's the security guard again. He's like, "He's coming down the elevator."
I'm like, "Why do you have to tell me that? Why can't you just wait outside the door until he's here? You're freaking us out."
Then we close the door and we're waiting, like "He's in the elevator. He could be here any second now. We're just going crazy and all of the sudden we hear three, four, probably five people coming down the hall."
I'm like, "Oh man, here it is." I open the door and there's like Tony's whole entourage around him and then he comes in and he's just bigger than life as always.
He comes in and he's like, "Russell, so good to see you. Thanks for taking on this project." He gives me a hug, which we got the whole thing on tape, which was kind of cool on one of the iPhones.
He gives me a hug and then says, "What's the plan? What are we doing?"
I'm like, "We're filming back over here." And we were like over an hour past when we were supposed to start, and he had a hard deadline of an hour. So we had like exactly an hour block now.
First we had two but then we cut it down to an hour. So we're like, "Okay, we got to move fast."
So we move him back over to the room, get him all set up, microphones set up, do sound test. And he's sitting there in his head rehearsing the scripts and stuff. And I'm like awkwardly sitting there like, "Do I say anything? Do I not? This is Tony Robbins. I don't want to mess with his flow."
And finally he broke out of state and came to me and started asking me questions about my wife, my kids and my family and business and it was really cool. We kind of had a moment there just to reconnect, which was fun.
Then he said, "Okay, let's get started." So I kind of prepped him on script number one. He had three or four of his content team, who are these girls and they come and like do all the content stuff and they prep things for him. So he was asking questions and they were looking up all the answers for different things he was going to be talking about in the scripts to get exact numbers and stats and details and stuff.
So they were looking things up and feeding him lines and everything. Then boom, we start recording. We got the first video done. Then we did the upsell video, then the second upsell video. And then we did a video for the coaching application for his high-ticket sales process.
And then we were kind of done and we wrapped up. And so he's pulling the mic off and I'm like, "Do you mind if I show you something really quick?"
He's like, "Sure."
So we had in the other room our laptops setup because we were building his funnel out in Click Funnels. He had heard about Click Funnels but I wanted to show it to him. I knew he hadn't actually seen it. I was like, "Hey, check this out."
So I showed him Click Funnels and he was like, "Wow, this software looks amazing." Which we were just like, me and Dylan Jones, one of my Click Funnels partners, we were going nuts jumping around like, "He thinks it's amazing."
And then I showed him my book funnel. I was like, "This is how it works. You see page-by-page how the stats are. You see the numbers and you see everything."
He was like, "This is amazing. This is more visibility than I had in my book launch."
I was like, "Yeah, that's why we use Click Funnels. It's amazing."
And then he saw one of our stats, which was how many people filled out step one of the order form, but not step two. We had like 90,000 leads and then from that we had like 26,000 sold.
He's like, "Why is that number there?"
I'm like, "Well a lot of people fill in step one but they never fill in step two."
He's like, "We need to make a video to talk to those people."
I'm like, "All right." So we ran back in the room, re-miked up, got everything ready. And then clicked record, and recorded him saying, "Hey, I saw you filled out step one but not step two. What's the matter? You need to go get your credit card."
It was really fun. We made a fun video there. We did that and then came back out and we showed him Click Funnels again, showed him the rest of the pages, showed him the pages we had started building for him.
And he was really excited and then he said he had to go obviously. He gave me a hug and just basically thanked us for working on this project and said if I ever need anything that he's here for me, which was cool.
He said that I'm one of the few internet marketers he trusts, which was cool. And then walked out the door and he was gone. It was 7:11 when he left, so he was there for almost exactly an hour.
And when he left, we all were like, "Ah…"
We were stressing out so bad from everything. The room was freezing cold so we cranked the heat back up and we just sat there for like 10 minutes talking about how cool that was.
And then we were like, "We haven't eaten all day. We are starving." So we went down and ate and just talked for the rest of the day about how cool everything was. So that was the experience. It was amazing.
We're just honored to be a part of it and to have a chance to help Tony and help him get his message and everything he's doing out to the world. We're just so grateful for him for allowing us to have that experience.
Because it was so awesome for everyone who was involved and it was so exciting. So that is what happened. Now you guys know. And now hopefully our goal is to have this new funnel up and live by the end of the month.
You guys have a chance to see it. So you should go buy the book and support him and support what he is doing, because it is amazing. All right, guys, that's all I got.
I'm at the office, time to go work. Have some more fun and we'll talk to you guys soon!
Get secret access to, what Russell considers, the #1 supplement for entrepreneurs.
On this episode Russell talks about a tool he’s used the last few months to help his performance. He talks about all the benefits he has gotten from it.
So listen below to find out what awesome supplement is Russell’s new favorite.
---Transcript---
Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.
All right, everyone. So this is a special episode. I think this is the first episode that I'm going to tell you, you need to buy something. Usually I us this just as an outlet for me to talk about cool stuff and share stories and whatever.
But I've never sold you guys anything, and I don't really want to sell this to you either. This will make more sense in a minute, but this is a tool that I've been using for the last two or three months that has given me a crazy performance increase and it's something that's not even live yet.
You'll probably hear about it in like six months or so, but there's a little gap in the window right now that I can let you guys in. I think there's enough value that I'm sharing with you guys who are my faithful Marketing in Your Car listeners. It's not even something that I'm sharing with my list right now and probably never will.
Maybe I will, but I'm not for sure because there's a reason. Okay, let me step back. This is the reason: it's a network marketing program. I had sworn of network marketing programs forever. I'm never going to do one again for a lot of reasons.
But these guys sent me this product. I took it and the results that have come from it have been nothing short of amazing. And so because of that, I want you guys on it, not because I want you in MLM, because I don't care. Not because I want you to build a team, because I'm not building a team. None of that crap.
Just because you need it. And so for some of you guys that's going to be enough I know because you'll take my word for it. Some of you guys might need a little more story, so I will give you a little more backstory.
A lot of you guys know that I take on average anywhere from 40-60 different supplements every morning, mostly because I really enjoy taking supplements and the different effects that different ones give me. Some give me more energy, some give me more focus, some give me more different things.
I'm very particular about what I put in my body. I test everything, I see what works and then things I like I stick with. So I'm also very much someone who is not big with synthetic things. I like clean, natural stuff like that.
That's some of the premise. With that I always have friends who are like, "Of all the 60 things you can take, what would be the best one?" And it's hard because it depends on you. There's so many different variables and aspects.
What are you looking for? Are you looking for more energy? More focus? More clarity? More endurance? More creativity? There are so many different things, so it's hard for me to just say, "Take this one or this one."
That is until now. There's one thing I've been taking that I would say if I was to get rid of everything and just take one thing each day, it would be this. In fact, over the last week or so it's all I have been taking. I've cut back most of my stuff.
Because I want to feel the benefits of it isolated from everything else. So there's the nerdy chemical Russell talking. So there's the first part of the story.
Second part of the story, some of you guys may have been following or have watched some of the bulletproof movement. Dave Asprey has become a friend and someone who is a hyper Click Funnels user. In fact, all of their pages outside the Wordpress blog now are built inside of Click Funnels, which is exciting.
He introduced the whole concept of bulletproof coffee. It blew up. It went huge. It's been all over the news. It's been everywhere. He wrote a really good book called: The Bulletproof Diet.
And I've got one problem with it though: I'm a Mormon. I don't drink coffee. So I could never use it. But I kept seeing all my friends having these dramatic, amazing experiences with bulletproof coffee.
And so eventually I went and studied it to see how it works, and then I made a Mormon version of bulletproof coffee, which is kind of closer to bulletproof hot chocolate. Only it didn't taste very good.
Anyway, I went back and forth and eventually over a four- or five-month period of time I figured out a way to make it amazing and I loved it. I loved all the effects the came from it. I love the clarity and mental focus and all these things. There's a whole study and a whole bunch of stuff behind high fat diets.
In fact if you've listened to my podcast for the last couple years, you've probably heard me talk a little bit about some of those things. But from a “mental ability to dominate my competitors” standpoint, I say it with a laugh.
But really, for me to be able to wake up and go to work and have mental clarity for an eight-hour day, the bulletproof Mormon version, the bulletproof hot chocolate, whatever you want to call it, it helped me more than anything, any of the supplements or the things that I take.
The one problem is that unlike a lot of people, I never lost weight on it. In fact, the opposite came true. Earlier this year in January I was actually 222 pounds, the heaviest I had ever been in my life. I got my bodyfat measured and I was 25.9 percent which is also the highest it had ever been. I was depressed.
Because I'm loving this bulletproof coffee concept. Everyone I know is losing weight on it except for me. I'm blowing up and getting fatter and fatter and fatter, even though I love all the external benefits that came from it.
So I ended up stopping it because no matter how good it made me feel I couldn’t keep gaining weight for all the obvious reasons. So I went back to more of a traditional bodybuilding diet, started losing some weight slowly and that's kind of where I was at.
And then one day my friend sent me this thing in the mail. He said, "Hey, I know you're doing the whole bulletproof thing."
I said, "No, I'm not doing it anymore because I'm getting fat."
He's like, "Well try this, man." He sent me like a week's worth of these sample packs and said, "Try this out for a week. Go back on a high-fat diet, do everything you did before and just see what happens."
And so I'm like, "All right." I went back for a week, started taking these things. And two things happened. First off, this stuff tastes like candy. Not kidding. It tastes like somebody put a popsicle in a cup, melted it and you get to drink it. So that was awesome first off.
The first time I took it was a Sunday. I was about to head out to church and hadn't eaten breakfast yet, so I downed the stuff really quickly because he had sent it to me. Then I had a busy day at church. I didn't get home until like 4:00 in the afternoon.
I hadn’t eaten anything all day. When I got home my wife is making dinner and she's like, "You hungry?"
I was like, "I'm not. How am I not hungry? I should be starving right now. I'm not even tired." Usually if I don't eat during the day I'm tired.
I was just like, "I feel amazing. I've got energy. I feel full. I don't know what's happening. Oh wait, I took that thing this morning."
Literally, one sample and I was sold. I called the guy up and I was like, "Ship me as much as you can."
He said, "I can't. We're sold out."
I'm like, "What do you mean you're sold out?"
He said, "We're pre-launching right now. We only have X amount and it's gone."
I was like, "Dude, I need some." It took him about a month for him to ship me out a month's worth. So I had four or five weeks where I remembered what it was like but I couldn't get it.
So I finally get the stuff. I start taking it again and it's amazing. I feel the same stuff but even more so than when I was doing bulletproof stuff. It's amazing. There's no fat in this stuff, so you get all the benefits and the clarity and the focus and all those things without the fats.
You can do the high fat diet if you want. You don’t have to. I was doing it. What was awesome is I got the benefits from it, but then what was cool for me is I started losing weight. And I found out later it's because this stuff lowers your blood sugar levels and gets of all your cravings.
A whole bunch of really good things. I looked at my weight. I went from the end of January at 222 pounds to now, just by using this magic stuff, I am right now 196. So I am down a lot of pounds. 26, 28 pounds, something like that.
And my bodyfat percentage is well below 20 percent now and it's plummeting. And I’m not really doing much different. I was working out consistently before and working out consistently now. All I did was I just added this stuff and I'm able to get more done. More focus, more energy and I'm losing weight.
So I am a big fan of it. I'm not trying to sell you on MLM. I just think you need it. You're an entrepreneur. You're trying to make money, you're trying to be successful. This is a tool you need.
I gave it to my dad. He's addicted to it now. Half of the Click Funnels team is on it. The other half, I don't know if they're waiting for it, but eventually they will.
So I just wanted to let you guys know about it. Right now it is sold out again. It's so funny. You can only buy it behind the scenes. It's really hard to get right now. Even with that, they're averaging $35,000 in sales a day.
It's nuts. And so I ordered six boxes a month ago and so far one of those six boxes have come. The other ones are still on backorder. So to get it is hard, but it's going to get harder. I want you guys getting this ASAP.
It's probably going to go live in two or three months to the public. That point is just two or three months away. If I was you, I wouldn't want to wait. I went nuts waiting six weeks. In fact, I'm nuts right now.
I've got my kids on it right now. There's a version that has a little bit of caffeine and a version that's caffeine free. All my kids are on it, my wife is on it. And my kids are downing it so fast I'm almost out of it again.
So anyway, I just wanted to let you guys in because this is a tool you guys need. If you're entrepreneurs, if you're high-performance, if you want to be more successful, you need this.
So if you're interested, this is what you've got to do. Again, I feel stupid because this is not an MLM pitch. It's going to cost you $350 for month one. That will give you all the MLM crap, the info kit and all those kind of things that I don't really care about.
But the cool this is you get basically two months' worth of product that first month. And after that I think it's $100 or $150 a month to keep getting it, which is totally worth it, which is kind of cool.
So what I recommend doing is spend $350. You get the stuff that will give you enough for two months' worth. Just try it out and just see what happens. I promise you guys you're going to lose weight, you're going to feel better, you're going to be amazing. I can't even explain it.
So if you have questions and you want me to answer a bunch of questions about it, sorry I'm not the kind of person that's going to do that because I'm not building MLM. I’m not into that kind of stuff. I'm not recruiting you. I'm not doing anything.
I'm saying if you trust my opinion on supplements as someone who takes 50-60 supplements a day, if you trust my opinion on it and you want to achieve more in a shorter period of time and you're in, you say, "I trust Russell, I'm in." Then I've got a secret thing planned out for you guys.
It is for Marketing in Your Car people. I haven't set up the page yet but I'll set it up tonight. If you got to RussellBrunson.com/ what should we call it? We'll call it insider.
So www.RussellBrunson.com/insider. Go there and I'll have a little form. All you have to do on that form is put your name and your email address and say, "I'm in."
When you fill that out it's going to send me an email. I'm going to manually go into my back office and I'm going to type in your email address. It's going to send you an invite and then you have 24 hours to go and spend $350 for the first kit.
That's it. You'll get the stuff. And if you don't think it's freaking amazing, then you're crazy. If you do think it's amazing, then I get it. The other thing I'm going to put on that page is I was so inspired and loved the product so much that one night after I took it I sat down and I wrote an explainer video script for these guys.
And it's not done being animated yet, but the script and the sketch is there so I'll put it on the page. It will help you understand why the product works. So if nothing else, just go read that script. You'll be like, "That's pretty cool," and you'll see that video when it comes out in a couple months.
That way you'll get kind of the gist of what it is. If you're in, just name, email and you're in. I expect if you fill that form out, you need to sign up in 24 hours because your invitation will expire and that's going to be your one shot.
I'm not selling you anything. I’m not looking for fence sitters. If you're interested in testing it out, test it out. I promise you guys will love it. So that's the game plan.
Again, what did I say? www.RussellBrunson.com/insider and I'll have a form there tonight. My brother should post the podcast tomorrow so we'll see these coming in.
This is a very limited thing. When the site goes live, it will pull away. One of the things I'll give you as a bonus, for anyone who signs up, what's today's date? I'm looking at my phone right now. Today's date is the 6th of August.
How about this, my anniversary is August 10th. So if you have ordered by August 10th through that link that I send you guys, I should get your address. If not, I'll ask for it. I will ship you out a box of our Ignite supplement.
It's a pre-workout drink that tastes amazing. It gives you tons of energy and it's something we use when we're doing our hackathons. Don’t take it every day, but take it whenever you need extra energy to make it through a long all-nighter trying to get some stuff done.
I'll send you guys a free box of that. That expires August 10th, so if you guys are listening to the podcast on August 12th or any time in the future, you can't get that bonus. But that one is good till the 10th. I'll just get your address and I'll ship you out a box of that for free as a gift for trusting me.
And I promise you guys will love it. So that's the game plan. That's all I've got. So I apologize for pitching you guys. I don’t normally do this. It's been 150 episodes and I've never done that. But it's something that you guys want and you need. I will make money if you sign up, but that's not why I'm doing this.
I'm doing this because of how much more money you guys will make when you have more focus, mental clarity and the weight loss that you guys want. So that's the game plan. I appreciate you guys. Have an awesome day. You can go to www.RussellBrunson.com/insider and let me know if you're in. All right, thanks guys.
The answer may shock you…
On this episode Russell talks about how he is able to take breaks and spend enough time with his wife and kids and yet still meet deadlines.
Here are some cool things to listen for in today’s episode:
So listen below to find out how Russell is able to have a successful business life without sacrificing his family life.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.
Hi everybody, welcome to today. I hope it’s been amazing for you. I’ve been having an awesome morning routine. I’m working on trying to perfect my morning routine, making it a consistent part of my day and trying to figure out what things I like and things I don’t like, and a whole bunch of really fun stuff like that.
I had a good one today. I had a really fun, woke up early in the morning with Nora about 6:30 and then played with her while I was getting my supplements ready, and she fell asleep and went out to the new wrestling room and worked out, and then I got back from there, went and woke up all my kids and jumped in the pool and swam.
Anyway, it was amazing. I’m really liking the new morning routine and trying to get it perfected because I might - I may have just bought WhatsYourMorningRoutine.com. I may be making a video here in the near future showing it. I’m trying to perfect it right now because what I have found is that what you do in the morning is kind of what the rest of your day is going to be like.
How do we perfect that? I’m excited. Anyway I had a really cool question this weekend from a friend and a listener. I thought it was something that’s probably good to touch upon. His question was, “Russell, do you ever take a break or are you always working? Are you home for a little bit and then try to sneak back out to go back to the office and things like that?”
I thought that was a good question that I wanted to address for a couple of reasons. First off, I don’t want you guys thinking that all I do is work even though I do a lot of work. Second off, I want to kind of just address what the purpose of our whole reason why we got in this business is for.
That’s my game plan for today’s message. The question is, “Do I ever take a break?” The answer is yes. In fact, I try to take more breaks than I do all-nighters -- a lot more of them. You know, I’m a big believer - in fact, I spoke this weekend at one of my friend’s events.
One of the people asked me a question like, “Russell, how do you get so much stuff done?” and I kind of told him, “You know, the way I get lots of stuff done is probably kind of messed up compared to how the rest of the world gets things done.”
I talked about when I was in college, you guys know I really struggled in college but I remember I had this I think engineering or some kind of class. I remember in that class they talked about a concept called JIT production -- just in time production -- where you get everything done just in time for things to be done.
I remember when we talked about that, it made sense to me. I remember thinking about as a student, I always struggled with, “Hey, you’re going to have finals at the end of the semester.” A lot of my friends who were really good students would be good at every night, they would study for 20 or 30 minutes.
By the time the final came, they knew the information and they would pass the test. I could never do that. I tried. In fact, I guess that’s why I think I hated high school was I was always trying to study. “Just study so you know all this stuff better,” but it seems so pointless. Why am I - anyway, it just drove me crazy.
I remember my first year in college, I went to BYU. I shouldn’t have been at BYU for a lot of reasons but the main one was I wasn’t an academic smart kid. In fact, I applied for BYU and I got a letter back saying, “Sorry Russell, you’re not smart enough to attend our university.”
I was like, “Oh, that sucks,” and then two weeks later, I was at the high school national tournament. I ended up taking second in the country, came in All American, and when I was there, all these coaches started, “Hey, we want you to come to ASU, we want you to come here,” all these places.
Then I remember that day I saw the BYU coach. He said, “Hey, we want you to come to BYU.” I said, “I can’t. I applied and failed.” He laughed and said, “Don’t worry, we take care of our athletes.” The next week, I got a letter from BYU saying, “Congratulations, we reevaluated your application and you’re in!”
I ended up going to BYU. I was there and school was not a little bit harder, it was a lot harder, way over my head. I had to really work hard and focus to be able to just pass whereas high school I could just do what I needed to do, and I would pass. This is like just to get a passing grade, I had to work really hard.
BYU, they have a testing center. What happens is final weeks, everything shuts down and you can pick whenever you want to take your finals. I’m taking my math final Monday, my science final Tuesday, and whatever that is.
What I would do is I would schedule my test so Monday night at 8 PM, I’m taking the math test. I wake up super early Monday morning, and I lock myself in the basement. I would read the entire math book in a day so everything is in my head.
Then I would go take the test, and pass it. Then the next day, “Okay, today is science,” and I would wake up super early, study for 18 hours, learn everything, read the entire manual again and jump in and take the science test and pass. I would do that through all my tests.
It gave me the ability to compress what most people were doing over six, eight, ten weeks, whatever and get it done in a day and still be able to pass. I actually got really good grades at BYU. I actually even made -- you guys will be proud of me -- the honors list.
I was on the athletic honors board which was pretty cool since I never got over a 3.0 in high school, and got a 3.4 at BYU and I was on the board of the smart athletes, smart student athletes which is still funny to me.
Anyway, I was looking at my business and it’s very similar. I don’t plan things well. We have our certification program coming up in two weeks. Everyone is like, “Hey, what’s the plan? What’s happening? We need a schedule. We need dates and times, all this stuff.”
I’m like, “Do you guys honestly think I’ve started preparing it yet? That would be foolish of me.” If I started preparing now, a couple things would happen. First off, I’d get scope creep. It would getting bigger and bigger, and I would somehow magically fill all of the time it would take for the next two weeks.
Nothing else would get done. That by the way is why most entrepreneurs are failing in life because you try to plan things out six weeks, eight weeks, ten weeks in advance. Because of that, you spend so much time doing all the stupid stuff that doesn’t matter, you never have success.
Whereas for me I say, “Okay, the certification program is this date.” I back up to how long I think it’s going to get that done. For me, it’s about two days of planning and preparation. I know the two days prior to the certification program starting, I’m going to start working on it.
During that two days, I’m going to call my wife and she will know ahead of time -- plenty of time, two weeks in advance -- that I will not be home these two nights. I’m going to be pulling all-nighters, whatever it takes to get this stuff done, and she’ll be okay with that. Now this is a lesson for the men.
If you call your wife at six PM the night of and say, “Hey hun, I got to pull an all-nighter tonight,” she will resent you and be upset and angry. You tell her two weeks in advance, she’s cool with it, not a big deal.
That’s what I do. I tell her two weeks in advance what’s going to happen. Then I get in there and lock myself down. I don’t leave until it’s finished. Now most of the time you guys hear from me are during times like that when I’m in crunch time and I’m pulling all-nighters because that’s when it’s really fun to talk to you and share stories.
That’s what’s happening but that is not an all the time type thing. They’re very finite periods of planned crunch time. It’s just like me going to college. I’m locking myself in the room and reading the entire exam book so that when I take the exam, I’m prepared.
That’s how I work on my life. In between those times, I have a lot of things that are happening but I’m very big on deadlines. I know that this is due on this date, and then I backdate what I need to get done, and then if it’s going to be one of those things where I know it’s going to be a lot of extra time, then I know it’s going to be an all-nighter or whatever, I just plan that ahead of time.
But most of the time I don’t. Most of the time, my goal -- and I’m not perfect at this but I’m trying to. I’m getting better at it is that I try really big to be present wherever I’m at. For example, this week my goal is I’m working -- it’s 10:30 right now. I woke up this morning and did my morning routine, hung out with my kids, had some fun, hitting the office now, 10:30.
I will be leaving the office at five o’clock today. On my drive home, I’ll talk to some of my coaching clients to get that done. When I get to my house, I will turn my phones off. I will leave them in the car, and I will be present for my wife and my kids.
That will be my break. That night, I will come home, we’re going to goof off and have some fun, jump on the trampoline with them, have dinner. We might go on a walk, put the kids to bed. I’ll hang out with my wife. We may watch TV, whatever it’s going to be but I’m present and there with them in that time.
That’s my break. The reason why my wife is okay with me saying, “Hey, these two days, I’m not coming home because I need to get stuff done,” because the other days, she knows that I’m there and I’m present and I’m hanging out with them.
I’m trying to make those times as amazing as possible. That’s kind of how I do it. Yes, I do take brakes as often as possible. In fact, everyday I’m trying to take a break from five or six o’clock at night until midnight.
Some of my friends always tease me, “Russell, how in the world do you do all this stuff plus have time to watch all these shows and all this other stuff?” That’s why because I know that when it’s time to get crap done, I get crap done and when it’s time to have fun and just be present, I make that time and I try to protect it and guard it as much as I can.
Again, I’m not perfect. If you ask my wife, she’ll say, “I know Russell sneaks out. He checks his phone sometimes,” and I’m not perfect by any stretch but I’m trying to be and I’m getting better at it. While you guys hear a lot of the crazy all-nighters and those kind of things, that’s not the majority of my time.
If it was, I would burn out and crash, and be really tired, and I wouldn’t be able to have a functioning life and family, and kids, and everything else that’s really the reason why we got in this business. I tell entrepreneurs all the time that one of the biggest challenges they’re going to have is not becoming success.
It’s going to be when you become successful, you’ll become so addicted to the process that a lot of times, you will give up the main reason why you got into this. You know, people get in because they want time freedom, more time with their wife or kids, or their family, whatever it is.
They become so addicted with it that they give up their wife and kids and their family, and they keep doing it. I’ve been in that spot in my life before and in my business before. I’m trying to make up for those things now and make changes, and try not to have that.
I just want to stress for you guys that this whole business, this game is fun. It’s too much fun sometimes but it’s not the point. I think that sometimes we think it’s the point. I had a friend recently who was having some marital issues and was struggling.
It was an issue between the business and their spouse. I just said, “Look, this business is a game. It’s stupid. It has no real purpose whatsoever outside of something to entertain us. Your family is the only thing that really matters.”
There’s a famous prophet in our church and he said, “No success can compensate for failure in the homes,” David O. McKay. I’m a big believer in that. In fact, one of my close friends and mentors, David Fry, every time he speaks on stage, he says that.
He says, “Before I get started ,I want to talk about something important.” He says, “No success can compensate for failure in the home.” It’s true. Business success, this stuff is all stupid. It’s a game. It doesn’t matter.
When we die, it’s gone. The only thing that really matters is our relationships, our family, what we do with our spouses, how we treat our kids, and who we help them to become. Don’t forget that part. Don’t get so obsessed with the journey and the money, and the joy outside that we forget about the reason why we actually got in this business, the reason why we actually do what we’re doing.
Hope that helps you guys a little bit. If you haven’t take a vacation for awhile, schedule one in. Block out the time. I was listening to Garrett J White, the master coach and mentor, friend, and a really cool guy. The message he keeps sharing over and over again is talking about if you want to have it all, you got to schedule things.
You got to schedule time for your wife and for your kids. You need to have date night once a week and all these kinds of things. It was just really kind of refreshing, the message for me this morning as I was thinking, “Yes, I’m moving towards that direction of having more fun.”
In fact, my wife and I had an amazing date last week. You know, normally when we’d have a date, we’d wait two or three weeks before our next date. This morning, after I listened to Garrett, I walked into the house.
This is after I got out of the pool with the kids. I said, “Collette, we got a date tomorrow.” She said, “What is it?” I said, “I’m not going to tell you. Just bring your swimming suit. It’s going to be amazing.” That’s the game plan.
Once a week, a bunch of other cool stuff; anyway, appreciate you guys. I’m at the office, going to put in a full day and then go home and take a break and be with the kids, be with my wife because that is why we do what we do.
I hope you guys have a great day today and we’ll talk soon.
All the cool stuff you’re going to get inside of Clickfunnels because of this month’s hack-a-thon.
On today’s episode Russell talks with a special guest, Steven Asketsos, who is here all the way from Australia for the hack-a-thon.
Here are a few fun things you’ll here in this episode:
So listen below to find out how Steven feels about the hack-a-thon and the Clickfunnels changes.
---Transcript---
Russell Brunson: Hey everyone, this is Russell Brunson.
Steven Asketsos: And this is Steven Asketsos.
Russell: And we are here in an exciting Marketing in Your Car.
Russell: Hey everyone, so we have been in the middle of a hack-a-thon as you guys know. I’ve done some podcasts on the way home. I’m here today because one of our newest additions to Click Funnels, we flew him here from Australia and he’s been hanging out for his first hack-a-thon.
I want to get in his own words what it’s been like to be on the inside. Do you want to tell everyone what it’s been like?
Steven: Yes, it’s been pretty crazy. I flew up 32 hours to meet these guys and I don’t know what I was getting myself into but I got here in the end I think with four different airplane flights, went through five airports but I got here at midnight.
First day was awesome. We’re just smashing our work. Russell introduced me to the team. I met Dillon, Winter, Todd, Ryan - absolutely awesome team, finally get to see how Click Funnels has been so successful.
It’s been awesome to work with everyone, and we’ve been smashing it. We’ve been hustling it out till four AM every night and really putting the hard hours in. I think you guys are going to be really pumped to see what’s going to come out in the next few weeks. We got some really cool things planned.
Russell: Awesome. Talk about day two, what happened because we had a special guest come hang out with us.
Steven: Yes, that’s right. On day two, we had Mr. Neil Patell join us. I’m sure you guys are familiar with Neil with KISSmetrics and Crazy Egg, and Hello Bar, and I think there are a few other companies he’s founded with Quick Sprout and whatnot but oh gosh, I don’t know where we’re going.
Russell: We’re off-roading it.
Steven: Off-roading in a new car - only Russell would do this. Anyway, Neil came down and he shared some epic, epic takeaways with us from what he’s doing in his own companies, how we can grow our company. Yes, he’s been killing it on the content marketing side.
He just dropped absolutely golden nuggets. Hopefully you guys are going to see the awesome blog posts come and see some of the value that’s going to come onto the blog side of things as well.
Russell: Yes, it’s going to be awesome. Steven joined the team to help us with all the content stuff so we thought we should hire the man Neil Patel to come in and coach us on that so that we could do it right. It was good.
I think we were going in a good direction but he helped steer us, “This is the perfect way to do it.” It’s been fun to see what you’re able to do with this as your baby in the company now, some exciting stuff. The last five minutes before we just jumped in the car, basically Dillon got excited and wanted to launch everything he’s been working on for the last year, all in one month.
We filmed a video. You guys will probably see it on Facebook or through email or somewhere. We are basically launching pretty much everything, all the rest of the stuff in August. That means first off, there’s a brand new UI that’s amazing.
It looks like a whole new company. It’s simpler. It’s stripped out, all this kind of stuff. It’s awesome, a new homepage, the new site which I spent the whole week building which I think I’m proud of it.
Steven: Yes, it’s pretty good.
Russell: I’m not going to lie. That’s kind of cool. Then we’ve got Backpack is going live so everyone will have the affiliate program inside their accounts here in August. The dream car contest is going live so you can win the Corvette I’m driving in or whatever car you want.
Actionetics which I thought was going to be another two months before it’s coming out is now happening this month, and we got accounts yesterday. It’s nuts.
Steven: It’s crazy. People are going to be blown away.
Russell: Yes, I feel bad for every other auto responder company on planet earth literally. Yes, it’s amazing. Imagine editing emails in the Click Funnels email editor.
Steven: Oh, I’ve never seen anything like it. It’s actually like - I don’t want to swear but it is absolutely amazing. To do something so easily, I personally was telling Russell this earlier, about half an hour ago. I hate emails.
I hate making them, I hate sending them but as soon as I logged into this, it was pretty amazing. It felt like I was at home. It felt like I was finally able to just dive deep in and everything was just done for me the way I like it.
I think you can’t get much better than that. I think you guys are going to have a lot of fun creating emails, the same way that when you first jumped into Click Funnels and you started playing around with funnels, and you were just locked in there for three hours and you didn’t come out of your bedroom or you didn’t see your kids, or you didn’t see your wife and you got yelled at, you would be the same with your email editor.
It’s going to be a rollercoaster ride. I can’t wait to see it come out.
Russell: Anyway, you guys are going to love it. We just wanted to give you a quick update because the end of the hack-a-thon is here. It’s like two or three or four in the morning, dropping Steven off at the hotel and just wanted to say hey to everybody.
He has been listening to Marketing in Your Car since day one, and now he’s on officially Marketing in Your Car which is exciting. So I appreciate you guys, thanks for listening. Thank you for being here.
Steven: Thank you for listening guys and it’s been awesome, thanks Russell.
Russell: All right, we’ll talk to you guys soon.
My afterthoughts from our “consult day” with the LEGENDARY Neil Patel…
On this second part episode Russell talks about working with Neil Patel and what some of the cool things he got from him are.
Here are some interesting you’ll hear in this episode:
So listen below to hear some of the cool things Russell got from Neil Patel to help him see his business through a new and different lens.
---Transcript---
Hey everyone! This is Russell, and welcome to Neil Patel Part Two of Marketing In Your Car.
Hey everyone! So I just finished our one-day consult with Neil, and it was pretty awesome. So we had a good time, and it’s kind of reconfirmed to me the power in what we kind of talked about in yesterday’s podcast. So if you haven’t listened to that one, yeah, pause this one, go back to that one, and then come back.
So I was talking about, you know, how to compress like a decade worth of experience into a day, and hiring people who are amazing, and paying them to have them come and do that with you in your company and get a new set of eyes on what you’re doing. So we had Neil come out today, and I suppose you don’t know Neil Patel.
You can go see Google and he’s all over the place, but it’s been interesting because one of the big jokes was like everything that we do to grow a company, everything he does is completely opposite. And they’re both really, really good, but both of us focus on one and not the other.
So I had a chance today just to pick his brain on what he’s doing and how he’s doing it, and really figuring out how we could take those concepts and build them into a system of what we’re doing, and hopefully use that to dramatically grow and increase all of our revenues and everything.
And so it was exciting, and it was fun to see. Not that it’s simple, because it’s not, but just to see simplicity of like, “This is what I actually do day by day, like, this is the process, this is how I do it, this is why I do it, this is…” and showing us that and like, “Wow, that’s doable!”
Like I can actually do that. It’s not that difficult, and so anyway, it was exciting and it was cool from that standpoint. So that’s kind of like the core benefit, right? That’s like the main reason why I wanted to do it, but there’s a lot of like really cool external benefits that come from experiencing this as well.
And it’s funny, I look at some of the companies that hired us and me to come out and do more one-on-one consulting stuff, and I haven’t done a ton of them, but the ones I’ve done, I have noticed similar things.
Like one of them is, is you build a really solid relationship with that person, it’s like I feel like Neil and I and our team are like, we’re close friends now, which is kind of cool. Where there are things that we’ve kind of figured out from being here that I’m going to help him with in his company.
He’s going to be helping us with ours, and now it’s kind of like this really cool mutual ability to work together, which wouldn’t have been there. Or at least, it wasn’t there before. I mean, not that we couldn’t have done it through other methods or other means, but it’s kind of like what I mentioned.
You know the whole concept of either working your way in or buying your way in, and it really speeds up the process if you go and buy your way in a lot of times, right? So that was like one thing that was really cool, we got from everything.
It is that, another cool thing is, everyone’s got different connections. There are all sorts of connections and he asked the people that we don’t, and so he was making introductions and connecting us to all these different people and resources we need to get where we needed to go, which was really cool.
He also like he took it like, my goals and my focus for our company, versus like what Neil’s -- they’re very different, like paths where we’re trying to go, and there’s definitely pros and cons of each of them, but he was able to kind of help me and us see why he’s doing what he’s doing, and the value that we can get from looking at that and modeling it.
You know, we may not have the same end goal, but looking at what he looks like, for example, what’s interesting with ourselves, our company, what we’re focusing on is revenue, right? Like how much money can we pull out and put in the bank? But that’s what we look at, but his goal is the opposite.
He’s trying to get mass user base and then sell for a huge multiple down the road, like that’s kind of his angle, what he’s trying to do on his, and so his goal is less, like “I don’t really want or need profit, I just need more customers and more customers and more customers.”
And that’s the side that he’s really focusing on hard, and so it’s kind of interesting because you see, you know, you see those two different variations and it’s like, well, how can we do what we’re doing to stay profitable and then but also add what he’s doing just to amass the user, you know, increase the user?
Like how can we do it profitably? And anyway, it just gives you a whole different perspective on how to look at your business and what you’re doing, and all those kinds of things, which is fun. So I really enjoyed that.
What else was cool? A lot of cool things… Oh, the other cool thing, which was kind of interesting, like seeing how he and the really successful software companies are…
You know, like their actual funnel, how do they generate traffic virtually, upsell the lead, like the whole process and path, and looking at different steps, I think, in that funnel that I haven’t really -- or we in our team haven’t really focused that closely on.
One of the big things he said is like, “You guys have more traffic than you need. You just need to fill a couple of these holes.” Which is funny because like that’s almost word for word what I would have told someone. I was consulting, but because it’s my own business like I didn’t see that.
Like we’re trying to focus on jamming more people in, as opposed to filling holes at the same time, and it’s just fun having a new set of eyes and looking at conversion points and what we’re doing, what we’re doing right, what we’re doing wrong.
And in fact, we set up a bunch of split tests while we were there, and it’s going to be fun to see kind of what the winners end up being, next day or so.
Anyway, it was really, really cool to get a new perspective, meet a cool person and look at our company, our business, our future through a different set of eyes, through different lenses. I think it’s something that was really valuable for me and for our team, which should be valuable for you guys as well.
So not saying you need hire Neil or me or anyone, but I would say look at your company, look at your business, look at your life. It might be a relationship, it might be weight loss, it might be whatever it is, but you can go and spend the next 10 years trying to get to where you’re trying to get to, or you can find someone who’s gone that path.
Find out what it costs for a day of their time, hire them, fly them out, and just get them to look at what you’re doing, and I promise you will shave off years and years of time by kind of making those little tweaks.
That’s kind of, I guess on my side, just some of my advice and some of my thoughts after going through that process today, and it was really, really cool.
So I’m heading home now to go play with the kids, going to go jump in the pool and have a good time, and then I’m probably going to head back in a little later tonight.
We’ve got, I think I told you guys yesterday, our whole team is here for a Hack-A-Thon, and so we are working our butts off, and it’s been really, really fun, and so they’re there at the office. They’re working right now, and I’m going to go play with the kids for a bit, and then head back in and…
Man, I totally almost got in a wreck right there. If you wondered why I was like speaking slow for a second, it’s because this new car, the Corvette that I’m driving -- which is the car given away for our Dream Car Contest -- it’s a stick shift and I’m getting used to driving a stick again, and so I’ve got my phone.
When I’m recording this on my left hand, I’m trying to shift and steer with my right hand, and I totally just almost… Anyway, it would have been awesome, but we survived it. You and I, we’re all here together.
All right, guys. Anyway, I don’t know where I’m at, but I will leave you with that for today. I hope you guys are having an amazing time, learning a lot of stuff and growing your companies, and with that, I will say goodbye.
We’ll talk to you guys soon. Thanks, everyone!
My thoughts the night before I have a chance to pick Neil Patel’s brain for an entire day.
On this episode Russell talks about how he hired Neil Patel to help him see his business through a different lens. He also talks about why hiring him for a day will make it way more likely to implement his ideas.
Here are some cool things to listen for in this episode:
So listen below to hear why hiring an expert for a day is better than spending years trying to obtain the same knowledge on your own.
---Transcript---
Hey everyone! This is Russell Brunson. I want to welcome you to Marketing In Your Car!
Everyone, so I am heading home from the office today. We had a good time. The hack-a-thon officially begun. We’ve got all of our developers and partners and friends here in Boise, and we are going crazy this week getting some new big, fun things rolled out in ClickFunnels, which is going to be exciting. You guys will see some new UI tweaks this week coming out. You’re going to see, hopefully next week we’ll be launching Backpack to the world, and I can start using Actionetics tomorrow.
So a lot of fun stuff is happening there and things that you guys are going to love, so good stuff’s happening there, and I want to talk to you about something, though, that I am excited for.
So tomorrow Neil Patel from QuickSprout.com and from NeilPatel.com and from what other sites does he own? From Kissmetrics.com and CrazyEgg.com and a whole bunch of other ones.
Anyway, we hired Neil to come and do a one-day consult with us, which is kind of exciting. He’s going to come and tomorrow we are going to lock down and just pick his brain for as much as we can and get some good ideas from a conversion standpoint on our site, from marketing, from trying to figure out how to implement his content strategy to a bunch of other things.
And I wanted to tell you guys that for a couple of reasons. One is I’m exited, and number two is that what we are doing is we are shortcutting.
We’ve a program that I called Decade In A Day, and I got that name from Tony Robbins, who talked about why he loves books.
He says, you know, you’ll take an author. He spends a decade of his life learning a concept, and you have a chance to go, and in a day, read and get a compressed version of all that and instantly get a decade worth of information in a day.
And so, we created a program called Decade In A Day, which has been a really fun process, but I’m kind of doing that right now with Neil. You know, I’ve studied his stuff. I’ve looked at his thing, trying to figure out what he’s doing, trying to reverse engineer, and we were adding things into what we’re doing, but we just haven’t done it 100 percent.
I mean, probably not even 90, not even 10 percent, and I think the big part of it is just, you know, one is there’s still like these little unknowns or exactly how little pieces of what he does works.
But then, there’s also like there’s something about that financial investment, so we paid Neil $25,000 for the day. We flew him out and everything to beautiful Boise, Idaho, and now we’ve got 25-grand on the line, like now we are way more like they actually implement it.
In fact, after we basically agreed to pay him, then I was like, “Well, what do we need to make this happen? Will we need somebody to be in charge of the blog and the content and all these kinds of things?’
So we hired a new person on our team to focus on that, and we started doing a bunch of other things to get ready for this experience now that it’s happening tomorrow.
And now that it’s happening, he’s flying out here, and in a day we’re going to compress a decade worth of his information. Ideas and thoughts into our company into ClickFunnels and then from there we’ll see how fast we can implement it.
But now that we’ve made that financial investment, now we’ve got the people and the resources and things in place to be able to implement it. Now we’re actually going to run with it. Whereas, again, I’ve been reading Neil’s stuff for three or four years and honestly haven’t implemented much of it.
And part of it is because we haven’t put a big enough investment in, and part of it is just it’s always fun to have this processer. This thing where someone comes and you kind of get a brain dump and then you have the fuel you need to run forward.
So that’s what’s happening tomorrow and I think it’s cool, and I just wanted to kind of talk to you guys about it for a couple reasons: One is two weeks ago I had somebody that, with me, they read the DotCom Secrets book and then they said, “Hey Russell…”
It actually his name is Tim Schmidt. The guy’s awesome like probably one of the coolest people I think I’ve ever met in my life. And he called us up and said, “Russell, I want you to come and train my staff for two days and pay this $100,000 to come and do it.
And it was the same kind of concept where he basically wanted to compress a decade of my time into two days and jam it into his staff and give them all this -- everything we’ve been doing -- and giving it a very focused, finite period of time.
But now, he’s got 20 or so of his team members, all on the same page, all speaking the same language, all running the same direction. And you know, for me, I thought, if someone like Tim is going to do that for me, like I need to be willing to do that for me and my company and for what we’re doing.
And so Neil was kind of the first person we did that with, and we’re going to, I think, continue to do this where we find people like where are we struggling and where are we weak. Or where do we want to go? Who’s already been there, and then try to spend the next two or three years running there.
Like let’s hire that person and bring him in for a day, or for two days or whatever it is. Let’s get the information out of their brain, implement it into our company, and run with it and see how much faster that we can make these huge leaps and bounds in our company.
I think I’ve shared this story once on a podcast. It could have been two or three years ago. I have no idea now, so for those of you guys who are just getting into Marketing In Your Car, you should go back through and listen to all the old ones so you can find the story because it was really good.
But there was a guy when I first got started in this business. I remember I went to Armand’s Big Seminar, and I met this guy and he was telling me about all these different seminars and mastermind groups and all these things he was going to, and then when he was at the event he signed up and he signed up for like all these people’s back and packaged them.
Like “Dude, how do have so much money? Like I would love to do all these things, but I can't afford, you know, 10-grand here, 20-grand here, 5-grand here, and I’m like how in the world did you do this?”
And he said, “Oh, well, I got a little list of people, and everyone on my list they want to learn this stuff.” And he said, “In my experience there’s two ways to get to the top.”
He said, “You can work your way in, or you can buy your way in. You know, I’m a big believer in just buying my way in.” He’s like “I don’t want to go and work for the next five years to try to learn what Armand knows and this guy knows and this guy knows.
He says I just want to buy my way in and buy myself into the top. And he said, “But I didn’t have any money for that, so I went to my little list and I kind of explained to them my concept and my process and how I like to buy my way in.”
And I told them, “Here’s the mastermind groups and events I’m going to go to. Obviously, you guys all can't go, too, because it’s really, really expensive. But if everyone will throw in some money, I’ll then go attend all these and then bring back the information and share with you guys what I learned.”
Again, I can't remember the numbers. It’s been like almost 12 years ago that I met this guy, but he told me, I believe, at that time, he said he had 14 people paying $10,000 for him to go join all these mastermind groups.
So he got $140,000 in cash and he went to join all these groups, learn as much as he could, and he came back to this group that paid him $10,000 each and just shared with them what he learned from all these other groups.
And I was like, first off, that’s brilliant. Second off, like that’s I think something that too much of us don’t do is, you know, again you can work your way in and spend years trying to get to a certain spot, or find who’s already there and just pay them to get you to that spot really, really quickly.
So I’m excited! Like I said, I had a great time with Tim and his company doing that and giving them two days of my life to hopefully help change the trajectory of their business.
I’m excited tomorrow to have Neil come, and hopefully, change the trajectory of our business and help us get the things done that we’re not doing that we want to be doing -- and excited in the future to see who our next person we will hire, to kind of bring out and go through this experience and this process within.
It’s pretty cool and exciting, so for you guys think about that: It’s time to find who is where you want to be and pay them some money to get a compressed day with them and get there quick.
So hope that helps! That’s about it. It’s my wife’s birthday today. I’m heading home to take her out on a hot date and I’m excited. So that is what I am doing, and I am out of here.
I will talk to you guys all again another day.
Thanks everyone!
My big “ah-ha” from my vacation so far…
On today’s special vacation episode Russell talks about a cool tool that will help tell you exactly what your customers want.
Here are some interesting things you will hear in this episode:
So listen below to hear about this simple tool that Russell is excited to put some effort into.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to a vacation Marketing In Your Car.
Hey everyone, so I am actually on down my vacation right now. In fact, if my wife knew I was leaving you guys a message, I’ll probably be in big trouble, but it is what it is.
And you probably won’t get this for like a week or so, because my brother, who does upload these with me as well -- he’s partying it up -- and I’m guessing that, yeah, I’m guessing this will happen when we all get back in town.
But I wanted to share some stuff with you guys I’ve been thinking about for my own company and some just really fun things. So it’s been interesting.
Obviously you guys all know my whole philosophy with funnel hacking and like looking at what’s working and modeling and all those kinds of things, right?
And so it’s been interesting watching as like some people we work with like their businesses are super easy, and we’re just like boom-boom-boom, money starts coming, and starts flowing in, right?
Other ones are more difficult, and so there’s a couple of people we’re working with. They’ve been a little more… taken a little longer to like get traction and get things working and so it’s caused me to really start digging deeper, which is good.
It always, it’s like the episode we did if you have someone’s back about the rubber band, right? Like if you’re not stretching, you’re useless, and if you, yeah.
So that’s kind of where it’s been happening, is I had to stretch myself and try to figure out, like how do we expand this and how do we -- some of these people who aren’t having success for whatever reason -- what do we do?
And so it’s been kind of interesting. I’ve been looking a lot, and unfortunately on this, for some reason I’ve been looking but not doing, which is never a good thing. But I’ve been looking a lot at surveys.
In fact, I think the first time I really realized the power of what surveys were doing was about a year and a half ago in our mastermind group. There was a guy named Glenn Ledwell and he was showing me, he was showing the group a bunch of his sales funnels.
And what he found was that by adding these little surveys before a sales funnel, like instantly it would double his sales. And that sounds like a dumb thing, but it was true. Like he had a VSL and then he drove traffic to it and then he added this little quiz thing and doubled how much money he was making, just by adding this little like quiz.
And then he’d show me thing after thing after thing, and then anyway I was just like “Wow!” So I started learning about it then and got excited, but then I never implemented it.
In fact, I even recorded a whole bunch of videos and all these things to do it and I feel like I kind of overdid what I was trying to do is because that I never actually launched it, but yeah. So it kind of had a sample where I kind of tested it, right? Or started building it but I never finished it because it got too complicated, too complex.
Then fast forward about six or eight months later, I got an email from Ben Settle, Andre Chaperon, Ryan Levesque and Jack Born talking about a mastermind group that they were doing called The Ocean’s Four Mastermind. And I was like, “That’s cool. I’ll go to that.”
So I went to it and it was on Valentine’s Day last year and my wife wanted to destroy me for not being here for Valentine’s Day, but you know in marketing college, you got to be there.
So I went to hang out with these guys in Vegas and it was interesting because I knew, I was very familiar with three of the guys but I didn’t know Ryan Levesque at the time, and he kind of, like in all honesty if you’re in the mastermind, he kind of ran the whole thing.
Like the other guys are there to kind of put in their two cents, but Ryan was definitely the host, the facilitator, and he was dropping bombs of gold the whole time, and he kept talking about some of his clients that he was using these surveys for.
And a couple of them that I remember off the top of my head, I know there’s more, but one was www.FuzzyYellowBalls.com and one was www.RevolutionGolf.com.
And he started talking about his surveys and what they had done with the surveys and how much revenue and how much increased leads and just the whole thing, and I was like, “Dang!”
And so I kind of looked into those things back then. I was like, “Okay, I’m going to do surveys,” and then of course I once again didn’t for whatever reasons, right? As entrepreneurs, we’re having success in a couple of areas so we just keep doing that.
And despite the fact that I’m usually pretty good running with things, I just didn’t for whatever reason. And yeah, and so then just recently over the last two or three, one of my clients has been kind of struggling and sort of funnel hacking some people.
And what we found is that the people in his market that were winning were using, I think they were actually clients of Ryan Levesque’s, and we’re using all-survey funnels to try to look in closer at that, and I started going through them and started really seeing the power of it.
And I knew that Ryan had written a book called “Ask” which is about like doing these surveys, and so I bought the book and I’ve actually been reading it for the last day on the trip, so kind of just catching up.
The book, if you guys do get the book, it takes about a hundred pages to get into the whole methodology. He spends the first hundred telling his whole story and it’s a good story, but it takes awhile to get into like what you got the book for, you know?
So I kind of get that part right now, and so anyway, but it’s been interesting to see that. But one of the big like “Aha’s” I had, well, lets step back for one more thing.
Right before I left on this trip I saw some Facebook posts from someone that was like the ten best landing pages of the year, and one of the landing pages I saw and I was like, “Ah, it looks so cool!”
And so I wanted to go to FunnelHacker, so I went to the page and I went and had a search, because they didn’t give the URL of this, it had an image of. So I had a search a bunch of keywords that were on the image, so I found the page and then I went through there.
And again they had a survey funnel. It was really cool and there was like one that was awesome looking. It had the little images next to each thing you were selecting and it was just amazing.
So anyways, that’s kind of like all these, like a perfect storm of like three things happening the week before I left for my vacation. I’m like “Okay, this week I’m going to be focusing on surveys.” When I get back, we’re going to finally just do it, because I’ve been procrastinating it forever. Now it’s time.
And so as I’ve been reading through Ryan’s book and then thinking about this and all this stuff, I started to just getting like crazy excited about the possibilities of it.
One of the things that Ryan talked about in the book -- I think it was even on the cover of the book maybe -- but he was talking about delivering the exact sales message to the person coming to your website, the exact message they need to hear, right?
The exact thing that’s going to sell them, and basically the concepts, when it comes into the survey and you have five or six questions in the survey, they give you the ability to figure out who they are, right?
Question one could be: “Are you a man or a woman?”
Number two: “Are you underweight, overweight, 200 lbs overweight, whatever,” right? If you add that and then, “What diets have you tried in the past?”
If you got that, I’m like, you know, you go through a bunch of surveys and at the end of it, you know like, okay, based on whatever, this is the person. That they are a man who is 47, he’s struggling with this, you know?
And now that you know that, the sales video can speak directly to what their issue is as opposed to being more, you know typically sales videos you have to be broader because you’re trying to like encompass everybody, where here you can really shrink it down.
It’s similar to what you can do on a sales call, you know, and so in a sales call you’re talking to somebody, you can figure out really quick like what’s important to them and then you just speak to that, and this kind of gives you the same ability to do that.
So anyway, it’s exciting and so, what I did right before I left is I funnel hacked www.FuzzyYellowBalls.com funnel, and I went into their Quiz Funnel. So I went through an opt-in five or six times with different answers, different things to see, and sure enough there’s different videos.
I think that, based on what I think -- I could be wrong -- but I think there’s nine different sales videos based on what I had chose. Then again that could be 50 for all I know.
But the ones that I was able to get to from my path, I think I figured out about nine of them, and it would be worth it for you guys to go and go funnel hack them just because it’s kind of cool to see the process, right? And it’s just a really simple survey.
That part was actually way less complex than I thought it was going to be. That part was way more simple, but then based on what they had answered, boom! There’s a video at the end that’s delivered to it to speak directly to them.
Plus there’s a whole email follow-up sequence delivered to them, answering, you know, giving them -- the emails are feeding stuff that they had mentioned during the surveys, so you get very granular and you can figure out exactly who and how you’re speaking to somebody.
So anyway, for me it was really, really cool and got me, it’s gotten me really excited. In fact, there’s four or five projects I’m working on, some that are in my core businesses and some that are not, that I’m really excited to kind of test this concept with and just see based on, you know, a couple of my early thoughts.
You know, if like mentioned that some of the results of my friend showed. By putting a survey in front of anything, they were more than doubling conversions on the next step.
I mean, if that’s the case and we add these things from our webinars and our sales videos and our free-plus-shipping offers and all these different things, like if it was to double conversions, which are already pretty dang strong, I can imagine what will come from that.
So it’s definitely worth putting in the effort to explore and to test out. I’m sure that if this does work for me, I will be bragging and talking and sharing a whole bunch of stuff about it with you guys here in the very near future.
Right now I want to try it because I think I see the vision now and I see why it’s no longer like, “I need to try that,” but it’s a “I must try that.” Tony Robbins talks about when you got to change your should’s to must’s. You know, and so I think for me it’s gone from a “should” to definitely a “must,” and so I’m excited to kind of see.
I’m thinking about also kind of building up my own survey software just because like the one that I saw the other day that had the images was amazing and there’s no, I couldn’t find any software that did it that way, so I may make a version similar to that.
I was thinking about if I do do that, I’ll probably just give it to all the DCS labs’ monthly members for free. So I don’t know if I’m going to do it or not, but if I am, then you should go to www.DCSLabsMonthly.com and get it. Become a member, subscribe, because you get not only all the other cool stuff you get, you also get that software.
If we decide to make it, we may not. Who knows, we will see. If we do, it’ll be something where you can create and embed the stuff and then from there it would go directly into, it would go directly into or embed into your ClickFunnels pages because it’s, I’d only do it if I could do it inside of ClickFunnels.
So anyway, that’s kind of the exciting, fun thing that I’m thinking about that I thought I’d share with you guys and wanted to get you guys to start thinking about as well because I think that it is going to be the future where things are going, is instead of delivering up a one-size-fits-all sales message.
Take that someone through process. Find out exactly who they are, what’s important to them, what they’re struggling with, and then deliver a message based on that.
I think if we can do that, we’re going to get a lot closer to serving our customers to the level that they want, that they need us at, as opposed to us trying to jam down our message and hope that the hot points that we’re focusing on will help them.
So that is my game plan, I’m excited and as I get some cool results, I will return to report back to you guys to hear, and hopefully share some cool stuff.
So that’s it. I’m at the Kauai, about to buy some water and eggs and milk and hopefully all milk, because we don’t drink our own milk, and actually I got a funny story. I’ll tell you that before we go.
So back in the day we used to drink tons of milk, like our kids would drink three gallons twice a week, so I was buying tons of milk, and then at a Tony Robbins event, he talked about how bad milk was for you, and I was like, “Are you kidding me? I thought milk does a body good! I’ve been learning that my whole life.”
Turns out a bunch of good marketers like me wrote a slogan like that and we all believe it! So kind of realizing that milk’s not really the best thing in the world for us, we were trying to break our kids of it, and so one of our first things we did is we started calling it “disgusting milk.”
Like “This is disgusting milk. Do you want almond milk or do you want disgusting milk?” So we had both of them for awhile and then eventually we got them all wanting almond milk instead of disgusting milk, because it sounds disgusting, right?
So it was like probably a year, year and a half later, so my kids had only had almond milk for like over a year and we always were like tease and call it cow milk, disgusting milk. In fact, they still today call it cow milk.
But anyway, this is actually on the same vacation probably three years ago. We were here, and of course, no one else in my family drinks almond milk. They all think that we’re like the hippy freaks who do, right?
And so anyway, we’re here, the family are eating, and my mom is making breakfast for everybody and she’s got, you know, cow milk, and so my kids go over and they’re drinking the cow milk and I see them just drinking a lot of it, right?
Then Beau, one of my twins comes over, and he was probably five or six at the time, he looks at me and he says, “Daddy, I had some disgusting milk and it sure was good!” [Laughter] So anyway, pretty funny.
All right, well I’m into the Kauai to buy some cool stuff, and I appreciate you guys for listening, hope you had an amazing time and I’m sure, hopefully, throughout this trip I’ll send you some more info and my brother will get it all posted up before too long and hopefully you guys can get some value from all this stuff.
So that’s it guys! Thanks so much for everything and we will talk soon.
The real secret to building an audience…
On this episode Russell talks about the firework war and his injuries. He then talks about some ways you can build a following with your business and how to get to the core of what you really want out of your business.
Here are some interesting things you’ll hear on today’s episode:
So listen below to find out how to build a following with your business.
---Transcript---
Hey everyone this is Russell Brunson. Good news, I survived the firework war. Now we’re back for another Marketing In Your Car.
Hey everyone, so yes good news is that I survived the firework war, bad news is I have a lot of flesh wounds. I ripped my finger off almost, there’s a hole in my arm. One in my forearm, one of my bicep. I have a huge burn on my neck. Other than that I am here, still talking. Actually heading to there now. We are filming a little documentary of us. I am going to do a little interview in front of the set up.
Hopefully in a week or so from now you guys will see a really cool video showing and documenting that whole thing. It’ll be a lot of fun. Today, what I want to talk to you guys about today, today was kind of fun. Not today actually, a couple days ago I was listening to some podcasts and there was on the Tim Fare show that was awesome. It asked the title of it was something like, How Do You Build Your Audience. That was interesting. I wanted to hear what he has to say about that. It was one of his podcasts. It wasn’t a normal podcasts. He was just doing Q&A back and forth.
That was one of the questions. First he talked about, why do you do a podcast? What’s the purpose behind it? He said something kind of interesting, and I had a conversation the other night with one of my friends, BJ Wright about this concept. It said, when you have a goal or want to do something, just ask yourself three why’s. I want to make a million dollars. Why? Because I want to buy my dream house. Why? Because it will make people think I’m awesome. Why? You ask three why’s and suddenly after three or four why’s you get to a point where you are like, I’m already doing what I want to do.
There’s a story, I’ll probably slaughter this story, but it was about a guy, business man who went to this little fishing village. He sees this guy in the river fishing, pulling fish in. He goes to the guy, and says “What are you doing?” The guy says, “I’m pulling fish for my family to eat.” He says, “Why don’t you build a business? Why don’t you hire 10, 20, or 30 people to pull in fish for you, and start shipping out fish and making money?” The fisherman said, “Well, why would I do that?” “Because then you can make lots of money. You can travel the world, and you can do a whole a bunch of things.” Why would I do that?” “Because eventually someday you can sell your business and make tons of money and retire a multi-millionaire.” He said, “Why do I want to do that?” He said, “You can retire to this small fishing village, and spend your day lazy, being in the water fishing.” The guy looks at him, “I’m already doing that. Why do I have to do all those other things?”
It was asking yourself at least three whys to get to the reason behind the reason what you’re doing, which is interesting in and of itself. That was the first thing. Then he started digging deeper. He said, “If you want to build an audience, this is how he did it when he started building The Four Hour Work Week.” The first step in it, I agree completely, figure out what subcultures do you belong to. A lot of times, I am the internet marketing guy. What are the subcultures you belong to in the marketing area? Is it weight loss or marketing or business or dentistry or chiropracting, whatever business it is you’re in? What are the subcultures?
There’s obviously a culture, there’s like the coreness, but what are the subcultures? I was thinking about myself. Obviously I belong in the whole internet marketing subculture. We’re starting to get more and more into the bio-hacking subculture. We’re getting more into different subcultures. Take three or four subcultures that you belong to, that you’re confident, you’re following that things belong to. That’s the first step. The second step is for each subcultures, find the three most popular blogs, three biggest Twitter accounts, three biggest Facebook groups. Find those things…three or so of the core places where the majority of those potential prospects are in for each subculture.
Figure out exactly where those are, you have the nine or twelve places where your audience is. Now, you address the market to those places. You develop strategies to do that. I started thinking about that, how smart that is. How you could really, pretty much any business, any marketing that you want to go into, if you want an audience and want to develop a list, that’s it. One thing he said that was interesting, he said, When we launched The Four Hour Work Week, he said, “People came out everywhere, just because it was the place that everybody was at.”
He didn’t have a big marketing campaign or budget to make these huge waves, and have a whole bunch of presence everywhere because he was in the best spots. Few, when he started thinking about this more, and with my team as well, what subcultures do we belong to? Where are our target audiences and where are they hanging out, what are those things? After we identified, these are the four or five that we can serve. Then you can start digging deeper. Now that we know where those are, where are the three or five influential places that these audiences are at?
The Facebook platform, the Twitter platform, You Tube, what are the big channels, big following, list owners. You start strategic marketing to those people. I thought it was pretty awesome. I recommend and finding that podcast if you can. On Tim’s site, and start following it. That’s basically marketing 101. You guys have heard me talk before in the past, this is an easy way to get that quickly. Hope that helps. I am there. I’m about to get out of the car and fill the voice over for our documentary of firework war version two.
It totally has no purpose other than I think it would be fun. It does have a purpose. Here’s how many that know what that purpose is, because it’s backwards from what makes logical sense. Has 100% to do with the character thing…I’m sharing this people, I’m posting on Facebook. I can’t tell you the kind of messages I’ve been getting, customers, students and friends and family.
It seems like a pointless, strange thing. Russell why are you putting all this effort into making a video on a firework war? Because we’re trying to bring in our target audience into the craziness of my life. If done correctly, then hopefully you guys will want to learn more. That’s the game plan. I hope you guys have fun with your business as well. I will talk to you all soon.
What I learned about calculated risk after having three people shoot thousands of dollars worth of fireworks at my head…
On this episode Russell talks about the firework war he is driving to. He discusses looking at the worst case scenario and figuring out if something you want to do is worth the risk.
Here are some fun things you will hear in today’s episode:
So listen below to hear why having a war with fireworks is actually a good idea.
---Transcript---
Hey, everyone. This is Russell Brunson and welcome to Marketing in Your Car.
All right, guys and gals, tonight is a special night and I am bringing you along on the journey because you are special to me. You guys listen to me every single day, so because of that you get in on a part of my life that most people do not get to know about.
Today as I record this it is the Fourth of July. It is 9:46 P.M. and I am currently heading to our second annual Firework War. Some of you guys may be thinking, “What is a firework war?”
Well, what is a firework war? Imagine the most immature men that you know, people like me and the people I like hanging out with, and imagine that we go to one of our friend’s house who has a huge basketball court. We bring a bunch of pallets, obstacle courses, and a bunch of things, and we play three-on-three fireworks where we are shooting 400 roman candles and thousands of bottle rockets.
We also have the big bottle rockets, like the actual rocket heads. We have mortars; we have firecrackers; we have fountains; we have all sorts of stuff. We have enough stuff that we will be blowing things up for at least an hour, maybe two.
We spent at least double what we spent last year on it and it is insane. My wife is convinced I am going to die; my kids say I am going to die, but I am not going to die. I didn’t die last year. Last year we did have a few casualties. This is what makes me laugh because the guy kind of deserved this.
If you were going to a firework war and you knew the whole point of the game was to shoot fireworks at each other point-blank, not far away, but like point-blank fireworks, you would think you would wear long sleeves and pants, right? But, no, this dude wore short sleeves and shorts. Halfway through the firework war he got hit right in the arm with one of the big bottle rocket things and it totally put him out. It popped a blood vessel or something and it was spewing out blood. Luckily for us, the guy who has the house where we do the firework war, his dad is a doctor, so we had medical supervision on staff during the war. We had it wrapped it up and he was fine.
At first we had these fountains and we thought they were going to be dumb, so we didn’t use them. Then we found out if you light a fountain, they run for five minutes sometimes. We would light them and lob them over to the other guys’ side. One of them landed inside the box of fireworks and started setting off all of these other fireworks.
We were just thrashing these guys and they got so upset that the one guy picked up a mortar. Before we were shooting mortars in the air just for fun, just to kind of scare people and stuff like that. But he picked up a mortar, turned it at us, and shot it, and the kick-back from the mortar came back and smacked him in the collar-bone and actually shattered his collar-bone. He had to head to the ER. After he headed to the ER, we pulled somebody from the audience in and we continued the war. It was awesome!
That is what we are doing right now and it is going to be awesome. I am ten minutes away from it and I am excited. We have been working all week going to get all the fireworks. We mapped it out way better this year than last year. We realized which ones were our favorite kinds of fireworks and which ones were kind of lame. From that we got the right ones which is awesome.
The guys with whom I am playing have spent all day today setting up all of the obstacle courses. In fact, they did it in the middle of the obstacle course where we were kind of fighting. It is not an obstacle course. There are barriers and stuff so that when we are advancing and trying to attack them and they are trying to attack us, we are kind of safe. We have barriers and things we can hide behind.
In the middle of it, he took about $300 worth of fireworks and set them up all around this thing. We bought a bunch of this long fuse and with it we wrapped everything around. At the end for the grand finale, we are going to light that fuse and all lay on the ground and watch as $300 worth of fireworks go “pop-pop-pop-pop!” It is going to be amazing.
Another cool thing he does is to stream music, so we have music happening. There is a bleacher so that friends and family can come to watch. It is pretty intense. This is what is happening tonight and it is crazy.
Somebody has to be thinking, “Russell, why would you go and shoot fireworks at your friends?” like that is the stupidest thing in the world. There is a reason, not that it is a good reason. Hopefully, this will be the little nugget of value I will drop on you guys tonight before I go get fireworks shot at me.
For me it is assessing risk, right? My wife says, “What if you die?” and I say, “I’m not going to die.” Worst-case scenario based on last year is that I shatter my collar-bone. We know that was because of a mortar, so this year I am not shooting mortars at people. Boom! That possibility goes to almost zero, right?
Number two, you might get hit in the arm with something, so I wore long sleeves. I’m smart enough to cover that one, so the risk drops even lower. We have goggles and everything. Worst-case scenario, my hands might get burnt. In fact, I am betting they will get burnt tonight. They just do; that is part of fireworks.
That is the worst-case scenario. I cannot think of anything worse that could happen. For me, it is all about calculated risk. I am looking at something and saying, “What is the calculated risk in this thing?” Best-case scenario, we have an amazing time and it is awesome. Worst-case scenario, I burn my hands. I can deal with that, so it is okay. I can take the risk.
The same thing happens in business. When I get into business, I look at calculated risk. If this thing bombs, what is the worst-case scenario? If it is not that bad, I just do it. A lot of us do not think about what the calculated risks are. We just know there are things that make you nervous or keep you from moving forward and all of that kind of stuff, and you don’t.
However, you want to sit down and say, “What is the actual risk? If I do this and it doesn’t work, what is the worst-case scenario?” After you figure out the worst-case scenario, you have to be okay with it. If you are okay with it, you can run forward.
I did a whole podcast, probably about 100 episodes ago, talking about the worst-case scenario. The title probably was “Worst-case Scenario,” so, if you are interested in how I deal with that and how I use it as a tool to move forward quickly in business and in life and everything I want to accomplish, go back and listen to that podcast.
For tonight, worst-case scenario is that I am going to have an amazing time. We actually do have someone who is coming to film the whole thing, so I will have video footage. He is going to make a war documentary, so he is probably going to post that online somewhere. Make sure you are on my email list and make sure you check it out because it will be amazing.
That’s it, you guys. I am signing off. I am about to go blow someone up and I am excited. I appreciate you guys listening in. Have an awesome Fourth of July. If you are not in America, whatever you are celebrating this weekend, celebrate and have a good time. I will talk to you guys next week when we are back at the office.
What I learned this weekend from hustlers on Craigslist.
On today’s episode Russell talks about the difference between entrepreneurs and employees.He tells of some recent experiences where he realized that he no longer wanted to work with employees and only wanted to work with entrepreneurs.
Here are some interesting things to listen for in this episode:
So listen below to find out how you can be more than just an employee.
---Transcript---
Hey, everyone, this is Russell Brunson. Welcome to Marketing in Your Car.
All right, so I want to make that welcome a little more dramatic than normal. I hope that was all right and sounded cool. I'll keep testing out different tonality on our intro.
Anyway, hope you guys are doing awesome today. So I have something to discuss with you that's important, very important, for you who are business owners and for you who may be employees.
So my question for you is, how can you tell the difference between an entrepreneur and an employee?
Now by looking at them you might say, "I can't tell by looking at someone if they're an entrepreneur or an employee." But it does not take much to figure out who they are.
Let me give you some examples of what happened to me over the last week. I'll show you how simple this is to figure out. Who's the entrepreneur and who's the employee?
For example, last week I had Rob come out and he's painting. We have a detached garage and he's painting this huge wrestling mural inside of it. It turned out amazing.
But there's part of it, because it's a really tall garage, where we had to get one of these scissor lifts, that's what they call them, so he could get up to the top and paint the top.
So we went to a place called Tate's Rents, and they rent all sorts of stuff. So we're at Tate's and we walk in and we're like, "Oh, there it is, that thing right there." That's what he needed.
So we pull in, we go talk to the guy at the desk. And we're like, "Hey, we're here to rent one of those lifts that go up really big."
He's like, "I don't have anything like that."
We're like, "Are you sure? Because I'm pretty sure we saw one right out there?"
He's like, "What, the scissor lift?"
We're like, "Yeah, the scissor lift. That's what we need."
He's like, "Yeah, we've got one of those."
I'm like, "Cool. I want to rent that."
He's like, "Well, we don't really have the trailer for that scissor lift, so sorry I can't rent it to you. I don't have a trailer."
I'm like, "Really?" I look out the window and there's like 18 trailers. I'm like, "Can we put it on one of those trailers out there?"
He looks at me kind of annoyed like, "Yeah, I guess we could." He pushes a button and we go talk to the guys outside. "Hey, guys, get the scissor lift and put it on the trailer."
He's like angry at me that I wanted to rent something. He was trying so hard to not allow them to give me money because he didn't want to annoy himself. Which all he had to do was click a little button and say, "Pick this up," and somebody else had to go out and grab it.
All he had to do was push a button and tell people what to get. But he did not want me to do it because it was going to take time and effort or brain power or something to do it.
So my question to you: is that man an entrepreneur or an employee? Okay, obviously you can tell he is a hardcore employee.
Had that been an entrepreneur, and even if the scissor lift had not been there, he would have said, "You know what? That's a good question. We don't have a scissor lift here, but hold on. Let me find one somewhere in Boise." And he would start calling every single place because he wants to make money.
That's what entrepreneurs do: we figure out a way to make crap happened. That's what would have happened if that guy had been an entrepreneur, right?
Another example, so our pool has nine issues we need to fix. I counted them. So I call pool company A and I'm like, "Hey, we got this pool. My goal is I'm probably going to be spending $20,000-30,000 over the next seven days to get this pool fixed up. I would love to get you guys out here to fix it."
The person on the line is like, "Our guys are all busy, so no one can come out this week or next week. But in three weeks we can come out and have someone look at it and give you a quote."
Three weeks. I was like, "Nope."
So I hang up the phone. I was talking to an employee. I didn't want to deal with him. So I called the next place. This place is like a high-end pool place here in Boise.
So I called them up and I'm like, "Hey, in the next seven days I'm going to be dropping $20,000-30,000 on my pool. I need some help. Can you send someone out here today to give me a quote?"
"Oh, well we're about two and a half, three weeks out before we can send someone out to give you a quote."
At that point it was going to be another three or four weeks for them to fix it. I was like, "Are you kidding me? I want the pool fixed today."
The lady is like, "We can't. The first opening for the guy to give you a quote is three weeks away."
So this time I'm like, "Maybe everyone is going to be busy. Maybe I should just book it and I'll cancel it if I need to."
So I book it and I call around again. Same thing. This guy's like, "I can be out there in two weeks," so I got all excited. Two weeks later he didn't show up, so I got really mad.
The earlier guy was supposed to show up. He had texted me. So I called him twice, texted him three times trying to ask him some questions. He didn't respond back to any of them.
Finally the day of his appointment he texts me, "Okay, I'm coming out to see your stuff."
I'm like, "No, dude. I texted you and I emailed you and you never responded back. So you are officially fired. I'm not working with you. I won't work with people who won't respond to me. It's ridiculous."
So then the third guy comes out. I give him a list of nine things to fix. He shows up at our house, doesn't knock on the door or anything. He goes in the backyard, fixes one of the nine things and then goes home. Never communicated, never talked to us, never told us, never anything. Just fixed one of nine things and left.
So at this point I am infuriated, as you can probably tell. I have been trying to get crap done. I was like, "You know what? I've got to quit dealing with employees. I've got to find someone who's hustling, someone who is an entrepreneur who wants to make money."
So I post on Craigslist this ad that says, "$1,000 cash bonus for the first person who responds and can help me fix my pool before the fourth of July."
And then the ad goes on to say, "The fourth of July I am trying to have a pool party. There are nine things broken on my pool. I have tried the three biggest pool companies in Boise to come out and nobody can make time for me."
I said, "I'm trying to drop $20,000-30,000 in the next seven days to fix this pool. And for whoever will help me spend this money I will give you, on top of whatever you charge me hourly, you can charge me whatever you want, I don't even care, I will pay you an extra $1,000 just to show up here and get the crap done because I am so sick of waiting on regular pool people."
So I post that out there. This was like 11:00 at night. 3:00 in the morning the first entrepreneur responds saying, "I can do it. I will be there."
Two hours later, the next entrepreneur responds. All through the night. From like 3:00 in the morning to like 7:00 AM, all the entrepreneurs who are hungry, who are up working their butts off, are responding to my ad, telling me why they're the best person, selling me on why I should pick them over everybody else.
And then all day long for the next two days I'm getting messages from entrepreneur after entrepreneur after entrepreneur. "I can do it. I'll drop everything."
"For $1,000 I will call in sick to my day job and I will be there and I will make sure this happens."
It was amazing. I was like, "These are the kind of people I want to work with."
I want to work with entrepreneurs who will work nights and weekends to hustle to make some extra money. All these pool companies, I told these guys, "I will pay double what your hourly rate is typically if you can just send somebody out today or tomorrow or tonight or 3:00 in the morning." And no one would do it.
And finally on Craigslist I found some hardcore entrepreneurs who are hustling, who are looking for money. So this one dude now comes every morning at 6:00 AM before his other job. He's been working his butt off for some extra cash.
And when he was done, you know what he told me? He said, "What else can I do? Can I take your garbage to the dump? Can I mow your lawn? I noticed this." All these other things he noticed about my house that I could use his help with.
I'm like, "Heck yeah, man." He starts cleaning stuff up, he starts earning money like an entrepreneur.
I'm like, "That guy I have respect for."
And then the one guy couldn't do everything. We had a concrete slide that needed to be redone. So finally I get this dude who's like, "I'm a concrete guy. I can fix your slide for you."
So he comes out, busts his butt in 109-degree weather, cleans the whole thing all up. Then he gets so excited. He's like, "Man, this is cool. I want to take ownership of this project. I want this to be the most amazing thing in the world for you."
He goes home that night, spends like four hours watching YouTube videos to figure out the best way to seal and do my slide the right way. Comes back, "Hey, man, it's going to cost you a little extra. This is why it's important and what it's going to do for you."
He had a job he was supposed to be at this weekend. He cancelled his job because there was a better opportunity for him to make more money for me. He spent two and a half days, three days, working his butt off to get this slide done in time.
That man is an entrepreneur. So that's the difference, you guys, between an employee and an entrepreneur. You can always tell in a heartbeat. If you walk into a restaurant three minutes before closing time and they're like, "Oh, sorry, we're closed," that's the employee.
If you walk in and the guy's like, "Hey, come on in. We want to make this an amazing experience for you," and he serves you and treats you well, that's probably the entrepreneur of the business.
So a lot of times when I get bad service I just ask, "Who's the entrepreneur here in the company? Because I don’t want to deal with employees who are going to whine about doing their freaking job."
I want to deal with entrepreneurs who are going to bust their butts, who are going to figure out ways to make this happen, who are going to make some money. That's the kind of person I want to work with.
So that's it, guys. So my question for you is, which one are you? Are you an employee or an entrepreneur?
If you're an employee, you'd better fix it quick. Because if you're an employee, you're going to stay that way for the rest of your life.
Even if you're being entrepreneurial inside of another company, it's different. We call those people intropreneurs, who are able to exert their entrepreneurship inside of their company.
I look at my company and I've got some people who work for me who are intropreneurs and some who are employees. The intropreneurs make more money. I give them raises all the time.
They're the ones who are out there figuring out what to do and finding ways to make things better. The employees are the ones who do what they're asked to do. They do a good job of it and that's why they have jobs, but they're not making way more money because they're just doing what I asked them and not figuring out what they can do.
That's the difference and it's time for you guys to figure out which one you are. If you are an employee, you probably should stop listening to this podcast. If you're an entrepreneur, you're in the right spot. This is where we love and embrace your type.
From now on, I'm no longer hiring crappy companies. Craigslist will be my spot to find people to fix my stuff, because that's where the entrepreneurs are hustling, looking form more money, looking for more jobs, looking for more opportunities to serve. And that is where I will be putting my money.
Have an awesome day, you guys. And I will talk to you soon.
What happens behind the scenes when people come to Boise and let Russell hack their funnel…
On today’s special episode of Marketing In Your CORVETTE Russell talks about how you can win a Corvette. He also recaps some of the cool stuff that happened at his Hack-a-thon event.
Here are some fun things you’ll hear in this episode:
So listen below to hear about the hack-a-thon and some cool things that are coming up.
---Transcript---
Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing in Your Corvette.
Hey, guys. Yes this is a special Marketing in Your Car, because today I am in my brand new Corvette. There's kind of a story behind this, because I'm not the kind of guy who just goes and buys new cars.
In fact, I've had the same car for like eight years, or seven years now. Anyway, a long time.
But at the Funnel Hacking event we launched our dream car contest, which my goal in the next year is to give away 100 cars to people like you. You deserve one and you need one. So that's kind of the game plan.
To kind of show off, we got a new Corvette and had it there at the event to show everybody what could be their dream car. Because a Corvette is kind of like my dream car.
Anyway, we had it shipped back from the event and I'm in it right now driving and this is the first podcast in the new car. And I've got to tell you, this car is awesome.
I'm not that big of a car guy, but this one is really, really cool. So I'm excited because I'm going to be hopefully giving away a ton of these over the next 12 months. In fact, next week our goal is to launch the dream car contest.
We kind of soft launched it at the event, but we were just going to reveal and open up and let everyone see it. We added this really cool element inside Click Funnels just for our affiliate program.
You see this little car, and as you get more and more members, the little care will move across until boom, you hit the goal and you get the car. It's pretty awesome. You should see that next week in your affiliate panel, as long as I am able to get it all done in time.
So that's the game plan there. Anyway, today I just wanted to talk about something really cool that happened. I had an idea for a program we wanted to put together a little while ago. In fact, I think I mentioned it on the podcast.
We thought it would be cool to create something we're going to call a hack-a-thon where we've got people coming out to Boise and we spend three days just building out their sales funnels for them. So we're trying to build out a webinar funnel and a high-ticket funnel.
And at first we had the idea, we got excited and we started selling it. We sold three people and then I was like, "You know what, let's just stop and make sure this is a good idea before we sell anyone else."
We kind of stopped. And then today, the last three days, we had some people in town and we did it, and it was awesome. We had a good time and basically what we did is day one, first we just kind of sat down and had everyone define what they're doing, where they're at and where they want to go.
We went through everyone's business to get a good idea of that. That was the first half of the day. Then we went to lunch and after lunch came back and I worked one of them and focused on rebuilding his entire webinar, as well as his webinar funnel.
We found a bunch of little holes and mistakes and got things fixed. That was day one. And then the other two people went and they met with the guy who runs all our Facebook ads, and then they met with our guy on my team who does all of our Dream 100 affiliates, those type of things.
So that was kind of day one. Then day two, everyone rotated around. So I spent the next half a day working on the next group's webinar and the funnels for that.
And then the last day I did the other person's. Then today we went out and had one of video guys go and film and capture all the videos we need for the high-ticket funnels, for the webinar funnels. And they turned out amazing.
In fact, I'm beat up. We did that all day today and I'm tired. It was awesome. So we created it and the goal was to get two funnels, a high-ticket and a webinar funnel for each person.
And I thought we could get it done in three days, and we probably could have. But there's a lot of moving parts involved. So they're all like probably 80 percent done and so I’m kind of waiting to get the video editing done.
Next week I'm going to get them all finalized and next week we're doing kind of a big reveal, giving them their funnels and showing them off and giving them their Facebook ads and let everyone have a chance to go out and execute on them and see what happens.
So it's kind of exciting as a whole to put it all together. It was a really fun process. Who knows if we'll do it again in the future? It was a lot of work.
Part of it is I'm still in the process of moving my house. I would go there for eight hours a day and then I'd go home and we'd go to the old house and we'd spend six hours cleaning house back and forth. That on top of all the kids and everything else.
I think I'm just worn out from all those different things happening at the same time. We'll see if we do it again in the future. But right now the goal is to get these guys up and running and really successful.
It was a lot of fun and I enjoyed it. So what I was thinking for you guys to hopefully add some value to your day today, is think about whatever it is that you are teaching people to do.
Every one of you guys has got different businesses and things like that. Obviously you can teach it, you can do different variations. But I encourage you guys to sit back and think about creating a version where someone goes out and you get to do your magic.
Because I know a lot of us teach our magic. We teach what we do to have success. But what if you went and just applied your magic for someone and did it for them?
I'm not a big fan of creating done-for-you type services typically. But if you have the opportunity to do something like that. For us, we charged $25,000 for somebody to come to this. I think if we did it in the future we would probably charge more.
Because I don’t think I want more people. We want a smaller group, so we probably would charge more. So charging a lot for it, but then you really give somebody a cool experience.
What was cool is the group that was here, the common theme among them is that they all are very much like me. They're kind of impatient. I want things done now.
So they were willing to pay more to get it done quickly, as opposed to joining our Inner Circle group. Inner Circle is good, but I don't want to spend next year working on it. I want to get it done now.
So they wanted stuff done now. So they were willing to pay extra, pay more for that. So just for you guys, think about that. There's a segment of your audience who wants things done faster. They want to have whatever the result is now.
They don't want to wait for six months or a year or whatever it's going to take. So there's a premium there for everyone. What's cool is, I don't know about you, but I don’t typically have a chance to work this close to anybody ever.
And so it was really neat just to have a chance to connect with each of these people who came on that level. And really see what you're doing and how you can affect people. It was awesome.
I recommend looking at that and testing something out. Test out something and offer it to your list or your customer base. Just say, "Hey, this is what we normally do. We normally teach you guys this stuff, but how would you like to come out and spend a lot of time with me and I'll help you do this?"
Just see what happens. It's an amazing experience on their side. It's amazing on your side. You'll get connection with people you don't get any other way.
It was awesome. So there's my tidbit for today. Other than that, I appreciate you. Next week is going to be a fun week. We're going to be rolling out new affiliate programs, dream car contest, a couple other cools things.
If you're watching what we're doing, I think you're really going to enjoy it. I hope you're having fun marketing your businesses as well, and go get your dream car. Just plan on getting it, because I'm paying for it if you guys are a part of the contest.
And if you get this one, I recommend getting a Corvette. I'm not a car guy, so I don't really know what it is. It's blue, it's awesome. It just looks cool. If this is the one you want, just let us know and it can be yours. This car could be your car.
All right guys, I'm out here for the day. I appreciate you all and we will talk soon.
Let me share with you three different stories that happened today…
On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them.
Here are some interesting things to listen for in today’s episode:
Listen below to find out what made each experience with these salesmen so different.
---Transcript---
Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car.
Hey guys and gals. It's been a while since we've done a late night one. But I'm actually heading home from the new house. I'm heading over from my new house to the new office and then heading back to the old house.
Anyway, it's been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I'm a little beat up.
Anyway, I just left the house and going back to the office to get one more quick thing done. Because I'm in the office this whole week it's like one of those little things that have to get done and haven't gotten done yet. They tend to happen late at night or else they just don't fit in anywhere.
We'll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded.
I just want to share some with you because I think there's things to be learned from all of them.
The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I've always wanted some Love Sacs, so we had a whole bunch we were going to order.
So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, "Okay," so I asked him a couple questions.
Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him.
Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order.
I called him and said, "I'm going to order. Just making sure that's fine." So he said, "No problem."
I asked him how long it would take to get them to me and he said it would be six weeks. I was like, "I don't want to wait six weeks. Is there any way you can get them to me in two weeks?" Because I'm kind of an impatient entrepreneur.
He says, "Let me find out." So he gets off the phone and who knows what he does, probably calls a bunch of people.
He calls me 30 minutes later and he's like, "We can't get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you're trying to do in two weeks. And then when it's done you can ship it back to us and I'll ship you the new one. We'll be making the new one but we'll just basically give you a loaner you can use during the time."
I'm like, "Really?" I was like, "I don't know if I'll ship it back. I never do those kind of things."
He says, "I'll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back."
I'm like, "Dude, this is insane."
I was like, "I don't think I want to do that."
He was like, "How about this? We'll ship you this and we'll ship you out covers and then you can change the covers to the color you want." He was totally doing everything possible to make sure I could have a great experience.
And then when I went to go buy he was like, "Oh, by the way, use this coupon code to save $1,000."
I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn't actually save any money, but I got an extra Love Sac out of it.
So amazing experience. All around A+++. This guy did amazing. So that's something hopefully you can learn for your business and your customers. I was just like, "I wish all my customer support agents were like that.
We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I screwed it up and put in the wrong shipping address. So he went and fixed all that for me. Just awesome.
The next experience, I wanted to buy a Sub Zero fridge. I hear they're the best and they're amazing. I get all excited and I want one today. I don’t want one tomorrow. I don't want one a week from now. I want it today.
So I find out there's a place close to use that sells them. So I drive down there and I get there and they're like, "Hey, how's it going?"
I’m like, "Good. I'm here to by a Sub Zero fridge."
She's like, "Okay, well come back here to the showroom and I'll send back a consultant."
I'm like, "All right." So I'm going back there, walking around the showroom, looking for probably 15 minutes at fridges, which there's only like 10 fridges in the whole place. I'm like spending three minutes at each fridge.
And I'm kind of anxious because I have money burning a hole in my pocket. So this lady comes up to me. She's like, "Hey, sorry, I'm the only consultant here. I'm about to leave for an appointment on the other side of town and the other person is gone. I don’t have time for you right now. But if you write down your name and number I can get back in touch with you."
I was like, "I'm here because I want to buy a fridge today. I want to leave today with a fridge."
She's like, "What kind do you want?"
I'm like, "Sub Zero."
She's like, "That's going to be a minimum of 10 grand. I don't want you to have sticker shock. That's probably going to be outside of your budget."
I’m like, "What are you talking about? You're blowing me off. I’m telling you all these buyer questions. I’m trying to write you a check for 10 grand and you're telling me I probably can't afford it."
And then I’m trying to ask her a question and she's like, "I'm in a rush. I've got to go."
I have all these notes that I was trying to ask her. So she photocopies the notes and then says, "Either me or someone on my team will call you tomorrow." The she scurried off and left.
I'm sitting there in the store with nothing like, "Are you kidding me?" If somebody comes to your store with money burning a hole in their pocket, where's the entrepreneur? Where's the salesperson that wants my money?
I was so frustrated I drove across to another place and bought a fridge right there. If she calls me tomorrow I'm going to say, "You know what, I told you I was going to buy it right then and I did buy it right then. I bought it five minutes later across the street at your competitors."
So there's salesperson number two who just doesn't care and just lost a huge commission because they weren't paying attention. So busy getting to the other appointment that she's not looking at the cash sitting right in front of her. If there's cash there, pick it up.
Anyway, it just drives me crazy. There was that one. And then a third person. This guy I've got a lot of compassion for. He's the guy who's cleaning the carpets in our house. So he came in today at 8:00 and he left at 11:30. He put in a 16-hour day today cleaning carpets, busting his butt.
He did an amazing job. I was really impressed. He's coming back tomorrow morning at 8:00 AM to finish up the project. Just an awesome guy.
What's funny is that I actually did a podcast about him probably a year ago. Some of you guys may have heard it. It wasn't a Groupon, it was a City Smart. It's similar to a Groupon we bought from him.
He came to do our carpets. And since then we've had him do it three times. Four then. Then we decided to have him do it this time. And I remember last time we had a conversation with him he was talking about how bad of a deal Groupons and Living Social and things were for him, because he always lost money and all these things.
I feel bad because this guy is working so hard and he's spinning his wheels. I don't think he's noticed the fact that I bought a Groupon and since that Groupon we've probably spent $3,000-4,000 in carpet cleaning with him since then.
I don't think he realizes that it's landed him customers. He's totally missed that part of it. And so today he asked me, "What do you do for a living?"
In fact I had three different people today who came to the house for different projects ask me what I did for a living, which made me laugh. They see a punk kid in a T-shirt and shorts and flip-flops and a big house and they're like, "What in the world?" It was kind of funny.
Anyway, he asked me, "What do you do for a living?"
I'm like, "I'm an entrepreneur." I kind of talked about what I do.
He's like, "I'm an entrepreneur, but I'm not good at it. I can never make money or sales or anything."
It made me laugh. One of my friends and someone I respect is a guy named Joe Polish. Joe was a carpet cleaner for years. I actually bought his carpet cleaning course and went through it because I wanted to learn what he was teaching his carpet cleaners.
So this is probably five or six years ago. That's how much of a nerd I am in marketing. I study marketing in other industries, just like it applies to what I'm doing.
So anyway I’m studying all of Joe Polish's stuff about carpet cleaning. Really good things. So I understand how to run a carpet cleaning business and how to get sales.
So every time he's come to my house to do our carpets, I always ask him the same buyer question. I’m like, "Hey, how much would it cost to have you come back every three months and just spot check and re-clean things up?"
Because one of the big things Joe Polish teaches is like, "Hey, customers are good, but you can put them on continuity and they'll come back every three months and they're worth four times as much money to you," and all these things.
So I'd ask him and he'd be like, "I don't really do anything like that, but you can just call me in three months if you want me to come back."
Anyway, I asked him again tonight. I was like, "What would it take for you every three months to just show up here? I don't think about it, just clean carpets. Every three months you're here like clockwork."
He said, "I don't really do that. Call me in three months."
So tonight after he was talking about how he's struggling in his business and stuff, I was trying to have some compassion on him and see if I can help him.
I said, "Have you ever heard of Joe Polish before?"
He's like, "Yeah, I've got his stuff, Piranha Marketing."
I'm like, "Have you gone through it?"
He's like, "Yeah, I've gone through it all."
I’m like, "That stuff's really good, man. Have you studied? Have you looked at it?"
He's like, "You know, I've gone through it. But whatever." Whatever the reason. "I'm just a one-man band. I've got no time to do all those kind of things and everything."
I feel so much compassion for this man, because he's trying, he's working hard, he's busting his butt. He's trying to do the best, but he's missing the basic marketing principles, the basic things that could exponentially grow.
The sad thing is he has them. He bought them and they're probably sitting there on his desk. I'd be shocked if he's gone through past the intro CD. Just the questions I've asked him of things that are in the course, I've gone through it so I know what he needs to be doing to maximize his revenues.
But he isn't and wasn't. My heart just goes out to him. So I just wanted to share that with you because there's such different experiences. One that was just 100 percent spot-on perfect. One that was 100 percent spot-off horrible, and one who's trying and working but just doesn’t understand it.
He understands his craft. He's awesome at what he does. I don't want to say he's oblivious because that doesn’t sound right. He's oblivious to the marketing principles that make his type of a business grow and expand.
I wanted to tell him. For all you guys out there who are funnel hackers, I wanted to be like, "Man, you just got to funnel hack, like what Joe's doing. Funnel hack what all these people are doing."
That's the process in any business. If I was a dentist, I'd go find the richest dentist on earth and I'd funnel hack him. I'd figure out what in the world he's doing, what his people are saying when someone comes to the front door, what he's doing to generate lead. I would be doing that like crazy.
If I was carpet cleaning, whatever business I was in, the first thing I would do is funnel hack every single person. Figure out exactly what they're doing.
So anyway, I'm going to see you tomorrow. I might talk to you a little bit about it. I just got to the new office and the alarm is going off. I've got to remember my password.
You guys are in for a live show. Boom, got the password right. So anyway, I said tomorrow I'm going to pull him aside and try to share some of these things and help him to understand.
Because he's close. He's got the hard work, but hard work with the right knowledge and information, when you have that correct, then that's when everything exponentially grows. That's where he could get results that he wants without putting in more effort; actually putting in less effort.
He could achieve a lot more with it, but it's just about understanding the core marketing principles. For you guys, hopefully you learned something from those three different people I interacted with today.
Hopefully you'll think a little bit more about what you're doing and focus more on the marketing and the sales principles. Funnel hack your competitors, online, offline, wherever you're at. Because those are the principles you need to grow and be successful in this or any business.
Okay, I've got some projects to do. I've got to bust them out. I appreciate you guys listening in. Have an awesome day and I will talk to you again very soon.
The secret I learned from an old course I found on eBay.
On this episode Russell talks about loving the work you do can make it hard to get what you wanted in the first place and that’s why having a set schedule is so important.
Here are some interesting things you will hear on this episode:
So listen below to find out why having a set schedule will help you avoid becoming a workaholic.
---Transcript---
Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.
Hey, everyone. So I was in the office today for two hours and about 27 minutes getting some stuff done as quickly as I could and then racing back to the house to go play some more.
We were playing and goofing off and having so much fun last night. My kids are there swimming and I'm not. I've just got to get home because I'm going crazy. I don't want to be working today.
I'm driving home and I started thinking like, I don't know about you, but I really, really enjoy what I do. Like too much so I think.
Like when I’m at home I'm thinking about going to work and things like that. And on my vacations I just want to get back to work. It's kind of this obsession. Hopefully you guys as entrepreneurs feel that.
It's funny, I was listening to podcast from Jason Moffat the other day and he was talking about how if he sold his business he would be done. He'd never work again. He'd just do cool stuff.
I was like, "Not me, man. I just want to keep working and working." And for the last two or three days I've been like, "That's kind of sad."
It's like a means to an end. What are we trying to do? Most of us get into this business because we're trying to accomplish something or do something and then when we get there we have so much fun in the process that we just keep doing it. Which is good. It's good that we enjoy what we do.
But it's also like, if you're not careful it will consume your entire existence. I don't know about you guys, but I love eBay. I only go to eBay about once every five or six months, because every time I do I end up blowing a couple thousand bucks.
I do the same thing when I go to eBay. All I do is I search like every old guru's name I can think of. Like Jay Conrad Levinson, Jay Abraham, Dan Kennedy, Chet Holmes, Tony Robbins. Old school direct mail boot camps.
I try to buy old courses on eBay because you can always find the good old stuff there, like tons of stuff. One time I found this tape set, and it was Jay Conrad Levinson and Jay Abraham and Chet Holmes. It was called Guerilla Vs Gorilla.
Anyway, I bought the tape set. I tried to find it online like a digital version. They don’t have it anywhere. So I bought this tape set and I bought this thing on Amazon where you can put a tape in and it will record to an MP3.
So I had my brother go take all the tapes and record all the MP3 and then change it to an audiobook format. That's the format I like listening to my stuff in. I was going to put it on my phone so I could listen to it for however long it took me to listen to it.
So I was listening to it and it was really cool, just these two guys' different teaching strategies. Jay Conrad Levinson is like boom, boom, boom! Dropping bombs of gold, thing after thing after thing. Just rapid-fire insane bombs of gold.
And then Jay Abraham is more like the strategic stuff. Anyway, Chet Holmes came with a practical application. It was amazing. In fact, I should go find whoever owns the rights to that and beg them and buy it from them. Because it was one of the best products I've ever gone through. It was insane.
So anyway, going through this whole training, one of the things I remember, one of the bombs of gold that Jay Conrad dropped that was just so valuable, he was talking about our habits.
He said a lot of times entrepreneurs get into business and they work 100-hour weeks so they can get to the point where they can work like four-hour workweeks, like Tim Ferris's four-hour work week or whatever your goal is.
He said the thing is when you create a habit it's hard to break it. The problem is that you do that, but you get into this habit of working 10, 12, 14 hours a day and after five years of doing that trying to get to this goal, but the time you actually could do it you have such an engrained habit that you can't ever leave.
It was interesting. He said basically if you want to be successful with that concept from day one, if you want to live a four-hour-a-day work life, you have to set that from day one. Otherwise you create the wrong habit and you'll never be able to get back to it.
He said if that's your habit from day one, then you'll stick with that. And you'll adapt and get all the same stuff done that you needed to, the bigger and smaller type formant.
Anyway, I thought it was kind of interesting. So I'm kind of using this new moving process and everything as an experiment where I'm going to try to set my actual dream schedule now.
Because when you move it's like you're shifting and you're shaking up all of these habits. Suddenly I'm waking up in a different bed. I'm looking out a different window. I'm ordering different food. All those kind of things.
So my wife and I as we're moving in, we're buying different food or buying the food we want for our new habits. I'm really excited about, I read a blog post from Preston Ely a little while ago who is one of my favorite people/writers in the world.
It's amazing. If you search Preston Ely and then something like daily routine. Actually I think it's Warriorinaire, like millionaire and warrior put together. Like morning routine or something like that. It's the coolest blog post.
I probably read that at least 50 times. It's him minute-by-minute, what he does in his morning routine. I keep reading his, and Tim Ferris is always interviewing people like, "What's your morning routine?" and all these kinds of things.
I don't want to just have a morning routine out of me just kind of bumping into one. I want to craft one perfectly. In fact, I even bought a domain name called WhatsYourMorningRoutine.com. When I get mine mastered I'm going to make a whole video showing it off.
I'm trying to create that right now and trying to create my work schedule, my workout schedule and my fun schedule. I want to have time with my kids and make this new pattern today.
Because I don't want to set it six months from now when I have more time. I want to set it today. Because like Jay Conrad Levinson said, I need to make that pattern happen today and really solidify it so that moving forward it's there. I've always got it.
So that's kind of my goal with what I'm going to be doing. I’m excited for it. I just wanted to sort of give that to you guys. Hopefully it will give you permission to stop what you're doing.
Maybe you're not moving like we are, but do the same kind of thing. Shift your bed. Turn your bed around. Go through your covers, throw out all the crap and re-buy a bunch of stuff. Or do something to just radically shift your perspective on everything.
The way you wake up in the morning, what you do, and actually crafting a morning routine, crafting a blueprint, crafting how you eat. Consciously designing these things so they can become the pattern. They can become the habit.
That way, if you follow it for the next month, two months, three months, it becomes the pattern. And if you're following that pattern the right way, it will just change everything for you. You'll be able to stick to something and it will just make everything more awesome.
That's what I’m doing. I'm excited for it. I hope you guys will try it out as well. I'm giving you permission to do it. So just do it.
Talk to your spouse or significant other and say, "We're throwing all this stuff away. We're doing this. We're moving this." And just design it by choice, as opposed to what you're doing right now by default, and then watch the results that come.
Anyway, I am officially at the new house. Oh man, I'm so excited. I'm going to go swim, have some fun. I will talk to you guys all again later. Thanks everyone.