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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: 2016
Mar 28, 2016

A glimpse behind the scenes of how and why I doodle.

On this episode Russell talks about how adding sketches to his books and presentations makes them more understandable. He also explains why adding doodles to your own work will help you teach and inspire in a way that is easier for the average person to comprehend.

Here are a few cool thing you can learn from this episode.

  • How Russell came up with the concept of adding doodles to his books.
  • Why the doodles make the written word so much more understandable.
  • Russell’s new idea for a series of videos about the sketches he has used over the years.

So listen below to hear about the power doodles have to increase the overall understand-ability of concepts you are teaching, whether by the written word or during presentations.

---Transcript---

Good morning everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright I had to start that one out a little bit louder than normal because it’s a beautiful day and things are amazing. It’s Saturday before our live event, I am actually heading to the office really quick to go finish out some slides, so we can send it to the printer, so that the printers can print them and ship them to the event and I’m excited because that means that, what’s that 6 of my 7 presentations is finished, no technically 5. I think 5 of my 7 presentations are finished, the other one’s just not going to print. This is my deadline, today is my deadline, so I’m hurrying to go get this out the door, so they will be in everyone’s binders when they show up, which is gonna be cool.

And the last thing I’m waiting on, and this is what I wanted to talk about today with you guys because all of us in our businesses are educators. You’re educating your employees, your team, your customers or whatever, even if you’re not in an info product type business you still are an educator and a motivator and a leader and all these kind of things.

I think one of the biggest things that’s helped me over the last few years, and it didn’t happen on purpose, but I’ve been trying to teach a whole bunch of really cool, kind of complex topics for years. The way that was easiest for me to explain is to get someone in a seminar room and we have a white board and I would show them this process and they’d see the process and be like, “Oh, that’s what you’re saying.” And I’m sure  a lot of you guys are the same way, which is why most of us internet entrepreneurs are obsessed with whiteboards. We have white boards in our office, we’re sketching things out, we’re showing it to our team that way, we’re doing all sorts of stuff.  All of my training videos for years were done on Microsoft paint where I’d just open paint and I’d sketch things because it gets people to understand complex things better.

So rewind probably 2 ½ maybe 3 years ago, when we first started to put together the Dotcom Secrets book, initially it didn’t have all those cool sketches, it was just a typical book. As I was writing the book what I found was, it was interesting, when I teach a seminar I’m on stage, I can sketch out a concept and people are like, “Oh that makes sense.” In a book you have words and you’re trying to explain these concepts and it’s harder because they can’t hear tonality, they can’t see your hand expressions, they don’t see sketches, and it really just makes things suffer. So I was trying to figure out, how can I replicate that process? That’s kind of where some of these sketches were born. One of my close friends, Daegan Smith he probably a year prior had taught this really cool thing on story selling and he had kind of doodled out this whole concept on a whiteboard and he showed it to me and it was awesome. So as a gift to him I had this guy named Vlad on my team go through and turn it to a nice image and I sent it back, “Here you go, man.” And he was like, “Whoa this is so cool. It makes this concept I made look real.” I remember looking at Daegan’s thing that I’d sent him back, and I was like, “This is awesome.”

So I started going back through all my doodles and all the whiteboard sketches and all these things in seminars and workshops, and just for my team and things as I’m doodling out concepts trying to grasp them better, and I went back through and had Vlad take all those concepts and turn them into really cool drawings. And that kind of became the foundation for the Dotcom Secrets book. Every one of these chapters have at least one if not a couple of different doodles so that it’s not just words. Words are hard to visualize and I wanted to take, here’s a bunch of words, but then here’s the graphic representation of what we’re trying to illustrate, and we did that and then boom all the sudden there it is.

So that became how the book was done and I think it was one of the big reasons why people were so successful with it, not just from, “oh this is good book.” But “Wow, this is a book I can actually do something with.” So since that book came out, a lot of other teaching things we do, I’ve had Vlad come in and sketch things out for me and it’s been really cool. So what’s been fun, as you guys know I’ve been working on the Expert Secrets book, so I’ve been having him kind of sketch these concepts the same way we did before and it’s been kind of a slower process. Each chapter I do it and from that chapter there’s two or three concepts we need to sketch out so we can understand it visually.

And that’s been really cool, but since this events coming up it’s kind of cranked up. Because as you know the presentations I’m giving at the event are very tied in line with what I’m teaching in the book. So a lot of them I had to get done quick. So yesterday I submitted 17 or 19, a lot, I think it was 17. 17 sketches to Vlad, I needed him to turn into amazing sketches for my slides, and I took my little chicken scratch that I do, basically I sketch it out on a pad of paper, take a picture of it, upload it to Trello, our office management software, and Vlad grabs it from Trello and makes it look awesome. So I have this book where I’m just sketching idea after idea and concept after concept and trying to get them all in really nice format and add them to Trello and then he goes through and sketches them all, so this morning at 7:57 I was going to work out at 8, 3 minutes earlier, and then all the sudden I look at Trello there’s nothing in there, and one second later he drops 17 images. And it was so cool. All these concepts that are just beautiful now. They look amazing and they’re done and they……I’m excited.

What I’ve done is the last couple of days, I finished my presentations and I just copied and pasted pictures of my hand chicken scratches into these presentations, waiting to replace them with Vlad’s amazing designs and today right now I’m driving to the office to go drag and drop all these designs into slides so that everybody during the presentations will see these things and be like, “Oh my gosh this is amazing.” And they’ll understand really complex topics and make them really simple and broken down. And then these images will be the same one’s that are in the Dotcom Secrets book in the very near future. So I’m excited.

I told you that story because it’s what I’m excited about right now, but second off, I want you guys to start thinking about that as educators, as leaders, as trainers. Sometimes we try to get up and try to share things with people, try to get them to be motivated and inspired, but I think a big problem is that words either vocal or written, a lot of times it’s hard to….typically there’s a process behind the words and words are very much like you’re moving from left to right, up to down, where a lot of times concepts aren’t that way. There’s a motion happening. There’s forward to backward, and backward to forward, and up to down, all these kind of things and it’s hard to capture that a lot of times in words. Where it’s really easy to capture in doodles and sketches and things like that. So what I recommend is to look at what you’re doing or teaching or giving or trying to explain or whatever those things are and figure out ways you can take those complex things and turn them into a doodle or a sketch or something because it’s amazing what that will do.

I can’t tell you how many people I’ve seen post on Facebook where they took the Dotcom Secrets books and took all the sketches and they blown up and had them printed out and they’re all over their wall and office, which I think is so cool. You look at something and instantly recollect all this stuff that maybe 30 pages of text, and you’re trying to remember and you look at one image and boom everything floods back into your conscious mind and you’ve got it again. You’ve got that concept and you understand it in a way that’s hard from just words.

I think that if you start doing that you’ll see some interesting things that I saw. First off, people you are teaching and training and educating will understand what you’re doing better and you’ll see a higher adoption rate, a higher people doing what you’re trying to share with them. Doing it from an employee standpoint, people understand your vision better and they’ll understand what you want. It’s from an employee/employer side. And I think it’ll give you a ton of clarity as well. As I sketch things out for me, it makes these complex things very tangible and real. And it’s exciting so there you go.

I think I got some cool things I’m going to be doing with this. I’m showing a clip from Gary Vaynerchuk in one of my presentations. The clip’s really cool, he’s sharing one core message, a 30 second video explaining something, and I think I want to start making a video series based on all these little sketches and doodles where I focus on one in each video and just talk about it, give quick impressions on each thing. Anyway, I think that will be born, it’s just an idea right now, but I think in the next couple of months that’s going to be a real thing. So if and when it happens, you guys heard about it first. So there you go, I’m almost to the office, I’m going to go plug in some doodles. I’m excited for this weekend for everyone who’s going to be there. I’m excited to hopefully share, give and inspire and give you guys something that’s going to be amazing. With that said, have an amazing weekend and I‘ll talk to you all again soon.

Mar 25, 2016

Late night adventures before the Funnel Hacking event.

On this late night episode Russell talks about all the work he’s gotten done and how much he has left to do before Funnel Hacking Live. He also talks about two books that have helped in his business.

Here are 3 cool things you’ll hear in this episode:

  • What book Russell credits with giving him permission to launch Clickfunnels the way he did.
  • Why working late at night, all alone is a smart way to get work done.
  • And find out what kinds of presentations Russell will be giving at Funnel Hacking Live.

So listen below to hear how Russell is more productive at 2 AM and to get a sneak peak of some of the things he’ll be talking about at the event.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a late night Marketing In Your Car. Hey everyone it is 2:26, freezing cold driving home. I hate when the sun goes down and it just gets colder and colder. We’re almost in Summertime, so in my head I think it’s supposed to be warm, but no, it’s not happening. When it gets this late at night it’s cold.

I was up late tonight doing a whole bunch of power point slides for the event, which I’m really excited for now, they’re turning out good. For me, the content are scary because I only teach them once. Last year one of my presentations that I spent a lot of time doing it and in theory it was awesome, but I got on stage, I just didn’t feel it. It felt clunky and weird. But then that’s the only time I ever give that presentation so I missed the shot. So it’s one of those things that I’m thinking through these things a lot because I know it’s a one shot for me to get up, give the presentation, hopefully knock it out of the park, and then I’ll probably never give this presentation again. So there’s a lot of thought that goes into that. Make sure that it flows and make sure that it flows, the first thing makes the second, and how they all tie together. Also, you have no idea. I’ve got a time block I’ve two 90 minute presentations the first day and I don’t know how many slides 90 minutes is. I don’t know if I get up there and I get nervous I’ll talk really fast and I’ll be done in 30 minutes. But if I don’t get nervous and I have fun and start telling stories, I could be going for 3 or 4 hours. So some of those things is also kind of hard because I’ve got a hard deadline. I’ve got to hope that this got enough stuff to cover me to go long enough, but also not too much that it goes on for forever.

So those are just kind of the fun things that I got to play with and kind of do tonight, which is really cool. What else exciting is happening? I did a podcast earlier today, which I guess was almost 24 hours ago, on burnout, and a lot of you guys reached out to me already, which is super cool. So thank you for that. I’m actually feeling good now. I think I was feeling a lot of overwhelmed because I felt like I was so far behind and I didn’t think I would get it all done in time. The nice thing about tonight, I was able to get a lot of stuff done. It’s interesting, one thing about working from 9 til 3 in the morning is that a lot of distractions are gone. All your friends aren’t on Facebook posting every five seconds, no one’s Skyping you, no emails are coming in. All those active communication channels that people have to get access to you, disappear because everyone’s in bed at night. So you get the chance to actually work. In a six hour shift like that, typically I can get done what I’d do in two or three days. That’s sad, but true.

I’m not sure if any of you guys have read the book Remote, I said it with….so the first book was called, Rework and the second one was called Remote, Jason Fried and those guys over at 37Signals, who I’m just huge fans, in fact, Stu McLaren, who listens to Marketing In Your Car pretty often I believe, and he’s going to be at Funnel Hacking Live and we’re hopefully going to be donating a bunch of money this year to their charity again. He’s the one who told me about Rework so I read that book and that changed my whole paradigm on business. It’s funny almost every mistake I have made in my business career, up to the point I read that book, I was like, “Oh crap, chapter 3 would have taught me that. Oh chapter 4 would have….dangit!” It’s a really good book and a really fast read too. But first book was Rework and then they came out with a second book called Remote. Interestingly enough right before we launched Clickfunnels and I’m grateful for that because I think that that book gave us permission to build Clickfunnels the way we did, where people are Remote. Had I not read that book and Todd and Dylan and all the guys on our team, I may have pushed a lot harder to get everyone to relocate to Boise, which would have been a lot more fun, not going to lie, but not necessary I don’t think. But one thing they talked about in the book that was interesting that I think is worth thinking about, they talked about if you have to get something done, where do you go? If you ask your employees for that, hey if you get something done, where do you go? None of them ever say they got to go to work. They’re like, I gotta come in early, stay late, pull an all-nighter, I got to leave and go to the library or whatever it is, but they never say they’re going to do it at work, because it’s hard to get work done at work, because there’s so many distractions. There’s proximity in power. There’s benefit in being around people because there’s things you can only push forward through that, but at the same time, it’s good to go back in your cave and actually get stuff done.

That’s what tonight was for me, just a chance to shut down from the world and focus on moving things forward, and I made a lot of progress, which is cool. I got my first two presentations done for the first day. Mostly the presentations are done, but I need to…..there’s ton’s of doodle sketches kind of like from the Dotcom Secrets book. So Vlad, who does all those, I sketched them all out on my notepad today, and send to him and he’s hopefully going to get them done tonight. I’m hoping by the time I wake up in the morning they are all done, and I can copy and paste them into my slides and then first two presentations, first 3 hours of content for me, which is basically gonna be covering everything that the new Expert Secrets book will be finished, which is exciting for me. Then I gotta work on the presentation I’m giving the last day called Funnel Stacking which is really cool. It goes along with the outline of the Funnel Stacking book that you guys will all be getting for free when you join Funnel University. I’ll be going through that which is fun because I’ll be showing all the pages of the three core funnels, Tripwire, Webinar, High Ticket. I show the email sequence, I show pretty much everything from in those funnels. So I gotta create that presentation. Trying to get all the original graphics from the book so I can just plug those in.

So that’s the goal. Bust that one out tomorrow, and then I’ve got one, my last presentation will be short, like 15 minute one that’s called, What Happens When The Funnels Flops, and I’ll be going over the process in more detail. Kind of like two podcasts ago, I was talking about the wrestling and making adjustments. So I’ll be going over my process for that. That will be kind of a wrap up of the event, which will be cool. Which means all I have left after that is two more presentations. Oh man, there’s still a lot of work to do. One presentation is gonna be called, The Future of Clickfunnels, I’m going to be sharing a whole bunch of cool stuff that’s happening with Actionetics, there’s some ninja crazy cool stuff coming down the pike, that’s going to make it where I think a little difficult for any autoresponder to compete with what we are coming out with. So I’m going to be showing the future there. And then we have a presentation about being a Clickfunnels funnel consultant. A lot of people asking about that, going crazy about it, so we’ll be giving a presentation, and then hopefully, be getting people to join the certification program.

Those are the things that I’ve got left to do. My goal, hopefully tomorrow I’ll be able to get done. Finalize the first two presentations, finalize the Funnel Stacking, finalize the What Happens When The Funnels Flops, finalizing the Actionetics The Future. Because if I can get those done, we can send those to print, which will be good because that’ll get those all in the binder for the event. And then I can work on the Funnel consulting one over the next few days, which will take me a little while to get that one perfect because creating content training is one thing, but creating a webinar presentations that actually have a dual purpose, which is also to sell is a little bit different, so it takes a little more time, energy and thought. Maybe not more thought, just different kind of thought. So that’s the game plan.

Tomorrow hopefully I’ll have 5 or 6 of them done, then I’ll have the last one and then I’ll be able to relax and hang out and go to the event. So that’s kind of my goal. I don’t know if this is of any value to you guys. Hopefully it gives you some ideas in getting work done. You should go read the two books, Rework and Remote. You should take a nap, because that’s what I’m going to do in a few minutes, as soon as I get in the garage. So that’s it for me tonight guys, appreciate you all. Thanks for listening and I’m excited to see a lot of you guys at Funnel Hacking Live. I’m working my butt off to put on a good show for you guys and I hope you enjoy it. Peace out, have a good night and I’ll talk to you guys soon.

Mar 24, 2016

What I do and what you can do as you start to approach ‘burnout’ in your business or in life.

On this episode Russell talks about feeling burnout from preparing for Funnel Hacking Live. He also talks about his past experiences with burnout during his life.

Here are 3 things you’ll hear in this episode:

  • How Russell dealt with burnout during his wrestling career and how that’s prepared him for similar situations in his life.
  • How a friend of Russell’s helped him get out of a burnout slump and get exciting about marketing again.
  • And what his mind does while he starts to feel burnt out from the stress of work and how he thinks he will get past it this time.

So listen below to hear how Russell gets over the stress of burnout and how he knows he’ll get past it by taking time off and relieving some pressure by making work fun.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Is that funny that I crack myself up every time? I gotta try to be louder and more obnoxious each time otherwise it’s going to be boring. So welcome you guys, I hope you’re excited. I’ve got crazy allergies happening. I’m not the kind of guy who gets allergies except for around cats. I’m deathly allergic to cats. But I don’t normally get them, but ever since I got back from New York, the wrestling tournament I’ve been sneezing 50 times a day and my nose is super raw. It’s horrible. So I’m hoping and praying that when we get to San Diego next week for Funnel Hacking Live that I don’t have allergies, cause that would be horrible on stage, sneezing every five seconds. It’d be really embarrassing. I’m sure I could take some kind of antihistamine or whatever, but those things always make me tired and throw me off my game and I gotta be on top of my game. There’s going to be a lot of you guys there.

First off, if you’re going to be there, congratulations because you need to be there, it’s going to be amazing. So that’s number one, and number two, if you’re not going to be there, you missed it, we sold out. You can come even if you wanted to. I’ve been warning and begging and pleading for a long time and now you’re one shot is gone. So there you go.

So with that said, I want to talk to you about something today that’s kind of serious. For me, right now, and probably for you a lot of times. I’m doing this on my way to my haircut, so my the one podcast when I was getting my haircut, ever since then, every time I post a video online, everyone’s like, “Nice haircut, nice haircut.” So thanks I guess for messing with me. It’s pretty funny actually. So I’m getting a haircut real quick, the last haircut before the big event. So hopefully I will look normal when we get there.

Alright, what I wanted to talk to you guys about today…Dang there’s a lot of traffic……is burn out. I’m curious, how many of you guys have ever felt burnt out? I think the first time that I ever got burnt out of something, because typically when you’re a kid you’re just doing a bunch of cool stuff all the time, everyday is like a new adventure. My kids think they get burnt out because they’re tired of doing whatever the activity is. But the first time I ever really felt burnt out was my sophomore year of high school, I was wrestling 130 pounds, and each week I would check my weight on Sunday night, and on average I would be 160. Which meant, I usually had weigh ins on Thursday or Friday, which meant I had 4 or 5 days to get from 160 down to 130. And for any of you guys that have ever tried to go through wrestling practice, it’s not easy, but the only way that it gets harder is you put on plastic suits. My dad used to call them rubber gear back in the day, we called them plastic when I was in it, but it’s basically this plastic suit that goes tight around your neck your wrists, your ankles, and it’s heat impermeable, so heat cannot get out of it. So what you do is put on a pair of sweats and put on a pair of plastic on top of that, and put on another pair on top of that and you walk in the wrestling room and by the time you’re in the wrestling room you’re body is cooking. I could feel my heart beating really…it was just horrible. Then you go through wrestling practice, and the most I ever lost in an hour was, with my plastics on, was 8 pounds. So you can lost a lot of weight, 8 pounds of water is a gallon. A gallon of milk weighs 8 lbs, I think. Does it weigh 8 pounds? Yeah, I think it was 8 pounds. So that’s the equivalent. So I’d wrestle an hour and suck a gallon of water out of my body. So you’d get done with practice, you take your sweats off, you take your plastics off, and you’re sweats would be soaking wet, and you could take them and wring them out, all the water would flush out of them. So every week that was my process.

Weigh in Sunday night 160, I’d weigh in Thursday night for the dual meet or the tournament on Friday and I’d be 130. So 30 pounds…it’s not easy. Because the first practice you lose 8 pounds, second practice you lose 5 pounds, third practice you’d lose 3 pounds, next practice you’d lose 2 pounds, because you just don’t have as much water to give and at the end you’re trying to lose the last 2 pounds and it’s a nightmare, and you’re tired and sore and hungry and thirsty. Actually, you’re not hungry, even though you don’t eat, you don’t have hunger pains, you have thirst pains are way worse than hunger pains. So typically I’d stop eating two or three days before the wrestling tournament, which probably isn’t that smart. Knowing what I know now, I’d probably do things a lot different. Nevertheless, that’s what we did. And then I’d stop drinking 24 hours before, and about 3 days before, I’d drink really minimally because the water is the weight right. Food doesn’t actually weigh anything, foods the calories. I’d try to eat really heavy calorie food because that would give me some energy. But then, I hardly drank any water because water weighs the most. So 24 hours before we cut out all water and suck the last bit and it’s painful and it sucks and it’s horrible. But in a weird sadistic way I really enjoyed it. We had to get into it. I think a lot of it, is 5 or 6 of us all cutting weight together. Just the camaraderie. Anyway, I honestly miss those days. In fact, when I go to wrestling tournaments now, even the NCAA tournament, I feel guilty drinking water or eating food, because I think, I’m in a wrestling tournament, I should not be eating, this is weird. I have this weird guilt. Anyway, I would go get mental help, if I was still wrestling, but I’m not so it’s good.

So going through an entire season like that, by the time I was at the end of wrestling season, I was burned out.  It showed. I’d beaten the state champ, the kid that ended up taking the state champ that year, I’d beaten him twice during the year, and I ended up taking 5th place in the region tournament, didn’t even qualify for the state tournament that year. I went on to watch this kid I beat twice become a high school state champ which was my goal. It was hard. I remember sitting in the state tournament watching him win, and it was sad, it was frustrating and everything and I was just burned out. I couldn’t do it anymore. I remember sitting there and to get through that burn out, I took a week off and I just did nothing except for eat cereal and watch cartoons, which was awesome. Then I went back to wrestling and we did freestyle and Greco and the way I got out of burnout is I started having fun with wrestling again. So I went to these tournaments, I didn’t cut any weight, I went up by like 5 weight classes, I was at 154 in my freestyle and my Greco weight, didn’t cut any weight, I showed up, weighed in and whatever I weighed, I went against these huge dudes, and it was good. I started lifting and getting strong and eating and getting healthy and I just made it fun again. And that’s how I kind of got through that burnout period.

So that was the first time, the next time I really know I had a burnout bad. If you listened to my podcast in the past you know some of the ups and downs. It was after we had 100 employees and everything crashed. We had a year of trying to save our butts and earn money to pay back the government and all these crazy things and at that point I was beyond burned out. I would’ve walked away from this business if I didn’t have so many outstanding debts and liabilities and coaching fulfillments and all these promises we made people. I had to fulfill on those things so I kept coming through, kept pushing it, and I was a burnout. I hated it. I woke up everyday hating what I did. And what got me through that burnout period, it was interesting it was one of my friends Daegan Smith, who was one of my wrestling buddies at NCAA last weekend. But Daegan called me, he actually called me and interviewed me on something. So he interviewed me and then we just sat there and talked for an hour or two telling stories and all these things. And he got me re-excited about marketing and about what we were doing and how we were doing it. Just all the cool things that we can bend and do and learn and discover. He made marketing fun for me again. And on the tails of that came a lot of amazing things for me and probably for you. You know the DotcomSecrets came as a by-product that we went through this testing phase for the next year. We were testing and trying and doing all these things and from that came the DotcomSecrets book, from that came Clickfunnels, from that came all the amazing things we do now. But they came on the backside of burnout, which is…burnout’s hard.

So right now, I’m a week away from our event and I’m not going to lie, I’m feeling burned out. You know, we’ve had a big mountain to climb. We had to sell over 1000 tickets, which is a not easy task. I remember my, back in the day we’d do events, we’d get 100 people show up and I remember going to a Dan Kennedy event one time and there was 1000 people in the room and I was thinking, this is incredible. I cannot believe that that is even possible that they have 1000 people in the room and thinking that was an insurmountable task, and we just accomplished this and it’s amazing. But the cost has been burnout.

So anyway, it’s 1:00 right on the dot, and my haircut is starting right now, so I’m going to stop this, go get my haircut, then I’ll come back out and we’ll talk about burnout some more. Two reasons, one, I need to talk myself through it to help me get through kind of what I’m feeling right now, and the best way I’ve found to get through some of those things is to share with others. And then number two, I know that some of you guys are probably experiencing that right now, hopefully it’ll give you guys some hope and faith in what you’re doing and keep you moving forward. So I’ll be back for part two of this podcast here in about 30 minutes.

Alright, so where were we? We were talking about burnout. I’m sure that most of you, at least I hope so, I hope it’s not just me that goes through that every once in a while, and I’ve had little spouts, but honestly since Daegan kind of came back in and got me re-excited about marketing it’s good, everything’s been moving forward. You know, I think the last two years or so has been more intense than normal and part of it is just because we had this opportunity, Clickfunnels came and so a lot of it is like, strike while the iron’s hot. However you say that thing. Anyway, we did, we went intense. We’ve gone hard and we’ve pushed it and we’ve done amazing things and it’s been so much fun. So because I’ve been working so hard, I just haven’t thought about…You’re focusing on this one mission and you’re pushing things forward. I was reading Gary Vaynerchuck’s new book this weekend and one thing he talks about is the dirt and the clouds. The clouds is your vision and the dirt’s getting your feet dirty, and moving forward and working. That’s how I’ve been. It’s been the clouds hurts the vision, and then boom hit the dirt and pounding it, and focusing on those two things and it’s been good.

There’s been so much stuff happening and we’re moving things forward and all of this amazing momentum so we’ve been running with it. But this last week and a half, two weeks or so as we’re moving towards the event, all the things we’re doing to push forward, to fill the event, and we were about to launch Funnel University and Clickfunnels and all this stuff along with new sales page, new one day challenge, new certification program. Man, there’s so much more stuff that I probably haven’t even talked to you guys about that’s happening, that’s all at the point of fruition where everything is going to be rolling live now. And just all this fun momentum over the last little bit, and I’ve had to stop because, first I was trying to finalize, finish up, my goal in this was to finish the new book by the event which didn’t happen. But now it’s like, I just stop everything to get all the presentations done for the event and with that there’s the handouts, and the order forms, and all these little detail things that I just not a details person, but we’re at a part of the game where the details are what matters. I’m in charge of executing a lot of those details because I’m really the one who understands what and why and how and all those kind of things, you know.

So that’s kind of where I’m at, and I’m not going to lie. I’m starting to feel that burnout, cause this is the part that I don’t enjoy the most, which is all those kinds of things. So I have to slow back and all these other projects we’ve been trying to push out push out push out before the event, I’ve had to stop and just like, this cannot happen before the event. I’ve had to start cutting things to be able to execute correctly on the event, and make it an amazing experience for everyone’s who’s there. I’m just kind of feeling it. So for the last four days I was supposed to be working on my presentation and day one I didn’t because I was focusing on this and day two there’s something else and each day I keep putting it off, I think it’s probably because I got a lot of pain associated. There’s something about the finality, is that the right word? This thing being final, like writing a book. When you write a book, at least for me it’s stressful, because it becomes so final. It’s concrete, it doesn’t change. When the book’s done, it is what it is. You don’t change it, right. I feel the same with the event. When the presentations are done, next step is me giving them, there’s so much, it’s so final, I think I put a lot of pressure on it, so it kind of stresses me out.

Anyway, I’ve been moving forward, moving forward and yesterday I spent probably 2 or 3 hours just outlining all the presentations and I think I have 6 presentations that I’m working on. And I got excited because it’s looking really cool and I know what to deliver, and I know what I’m trying to bring across, but now I know I gotta break those core concepts into slides, and power points and images and things that’ll make this all make sense. In a very streamline format. You know to take really complex thoughts or ideas and make them simple, it’s hard. The Dotcom Secrets book was hard. How do we take this abstract idea that I understand in my gut but then change it into something that I can explain to someone and they can look at it and be like, “Oh that makes perfect sense.” That’s kind of where I’m at now. I’ve got all these amazing things, for the next two days I have to lock myself down and figure out how to explain them in a simple easy way and get doodle drawings to match, and all those kind of things. So it’s a lot of work to do, but the other thing I got is this looming deadline that I have to get them done so we can get them printed so we can have them in people’s books by the time the event starts. All these things that, and I’m not going to lie, I’m feeling that burnout.

Last night at about 5:30 at the office I had this pounding headache, I was just like, I gotta stop and go home. I’m going to go home and play with the kids for a little bit, put them to bed then come back. I didn’t’ get them to bed until late, because it’s Spring Break for them. We didn’t get them to bed until 10:30 and I was just like, I don’t have it in me to come back, I’m going to wake up early and come in. Then the morning came and I was like, I don’t want to, I’m not ready. I kind of slept in a little bit, but now I’m feeling really good. I’m still in this phase where I’m kind of, there’s so much pressure and stress and buildup and all this stuff that I think part of your brain, the burnout happens where you just want to relieve that pressure, you want to take the pressure valve off and just ahhhhh. But I can’t yet because the big show’s about to happen. So that’s how I’m feeling. In complete transparency, I’m feeling the pressure and stressed and worried and I want to make a good experience, because there’s things happening and that’s kind of where, and I think a big part for me is because I have to cut all these things, that are important to me, that I want to have done, that I physically cannot get them done anymore before the event, I feel a lot of stress and pressure and guilt because I had to cut these things. I don’t know why, but that’s kind of where it’s at.

So there you go. I’m at a point where I’m feeling it, and I’m sure you guys, have ever felt in the past, you’re there right now. So I just wanted to kind of give you some of my thoughts on what I’m trying to do to be able to kind of push through the burnout. Because we still got to execute. We’re seven days away from the event, starting at the time I’m recording this, we can’t stop. But how do we still make it fun and  then when the event’s done, take the pressure valve out so we can keep executing and having fun. Because when you’re having fun, it makes it hard to be creative an deliver the cool stuff. So here’s my game plan.

So first off, I have to get through, I talked about this on a recent podcast, I had pain associated with the birthing process of these presentations. So I have to, today and tomorrow, I’ve got two days to really dig in deep into these. A big part of that is because I attach and associate pain with this I have to attach pleasure. How do I? What do I make fun? How do I make these into games? What do I give myself when I finish one? How do I do that? So that’s a big part, is that.

Second big part is my mind, I know as I start working, my mind’s going to try to go to pleasure every single time. Let me chat with someone, let me check Facebook, let me do all these kind of things. So for me, what I do, and I talked about this on a different podcast, but when I switch to power point zone, and I’m going to use my treadmill desk, and shut off everything else and just have me walking and focusing on presentations. So that was number one.

Number two is, I have to celebrate the little whims along the way, so as I finish one I have to do something to celebrate. Either go out to eat, or eat junk food, or hanging out with friends, go walk, or check Facebook, or whatever it is. Have these big rewards as I get things done, it’ll push me through those pain points. Second off, I’ve got to, you guys can tell I’m creating this as I go, I’m trying to think this through, so that’s a big one for me to get through the day to day.

I think when the event is done, I’m not very good at taking time off, it stresses me out, but I think I need to force myself. When I get home from the event, I  need to take one or two days off and just not do anything, because I need to take that pressure valve off. Part of me wants to do a product launch. Tuesday after the event I want to launch Funnel University. IT’s driving me nuts that it’s not live yet. I probably shouldn’t but I still might. But taking that pressure valve off so we can execute right. I would in theory, back when I was wrestling I would have been better in Freestyle if I would have cut weight during the off season, but I didn’t and it was hard because guys were bigger and stronger than me, but I enjoyed it more, I had more fun. So I think it’s, you’re taking some of the internal pressures off. I don’t know about you guys but I give myself a lot of pressure. Probably that’s unneeded, but I don’t know. I was thinking about this a lot, I think it comes from my wrestling background. In wrestling we’re always focused on who could be beating us. I could be the number one kid in the state but I’m thinking about, Man, this guy’s training this guy, this guys training this guy. I have to do more than them because I don’t want them to pass me.

I remember Dan Gable, who’s one of our sports legends. He’s like the Michael Jordan of wrestling. Dan Gable, when he was training for the Olympics and he’d work out 7 hours a day, and he’d try to go to bed at night and he couldn’t sleep because he knew that on the other side of the world the Russians were awake training and it made him sick to his stomach knowing the Russians were training while he was sleeping, so he’d get up and run at night.

And I kind of feel that for me, and I don’t know if that’s normal, or something I got from wrestling, but I feel like, right now we’re in the number one position in our industry. We’re doing amazing things, but I feel this pressure. Like, “Wow, what’s everyone else doing that we’re not? We got to make sure we’re on top” So I put a lot of pressure on myself which is maybe unnecessary, I don’t know. But it is what it is. So I think I’m going to try to take the week after the event, try to release some pressure on some things like that and set more realistic timelines and goals on things, so that way we can make it fun. Just like Freestyle and Greco was fun  because I took the pressure weight cutting out, and just enjoyed the process. It’s like how when I worked with Daegan again, the process became fun because I had focus on the creativity in the marketing and less on the “We’ve got to launch this, we got to make money.” Things like that I stepped back and because we stepped back and enjoyed the process we were able to create amazing things. I think that that’s really for me the next step, is after the event. Because we can’t…the event’s happening and we’ve got to make an amazing show, but then after that’s done, how do I take some pressure off, so we can execute correctly and have a fun time with it and make it enjoyable. So we don’t burn out.

So that’s the thoughts from me. I don’t know if that helps you guys out at all. Make you think Russell’s strange, maybe gives a glimpse inside of my head, I don’t know. But I hope it makes you guys who are going through any kind of burnout to feel understood. Because I’ve been there. I’m going through it now and those are some of the things I’m going to be trying to do to protect myself, so I don’t hit it. Because burnouts, especially this point in my business, it’s tough because I have business partners, I have friends, I have staff, I have teams that rely on me. I can’t let them down.

I can’t just disappear and kind of take the foot off the gas because I owe it to them as well. So how do you manage that? How do you protect yourselves so you don’t go through it? If you do go through it a little bit, you manage it in a way that will actually serve you and your team moving forward as opposed to crippling you and hurting you. So there you go, that’s all I got for today. I’m at the office, it’s time for some world domination. I got to get some presentations done. So that’s what I got for you guys. Appreciate you all, have an amazing day and I’ll talk to you guys soon.

Mar 22, 2016

#1 – Belief, #2 – How to make tiny adjustments so you win the match

On this episode Russell talks about being at the NCAA Wrestling Tournament and how if you believe you can win, you can win, and how you can apply that to your business. He also talks about how you can take your mistakes and use them to make adjustments and improvements.

Here are 3 other fun things you will hear on today’s episode:

  • How belief is a major force in both wrestling and in business.
  • Why Russell won’t critique someone sales funnel before they actually launch it.
  • And how Clickfunnels wasn’t a winner until 6 or 7 adjustments were made.

So listen below to hear how Russell used the lessons he learned from wrestling and applied them to his business and how you can too.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, it’s been a little while. I’ve been out traveling the world, gallivanting. I don’t know if that’s really even the right way to use that word, but it sounded cool today. I was in New York all last week, for the NCAA wrestling tournament with my dad. If you guys listen you probably knew that already, and it was great. I was planning on doing a bunch of podcasts from there, I actually saw one of my favorite marketing people in the world. Daegan Smith was there. We sat by each other for most tournaments. I was going to share some podcasts with you guys and him, but it just never happened. It was too crazy of a week, and too much wrestling, too much New Yorking, too much good stuff happening.

Anyway, I’m back now to report and share with you guys some cool stuff. I hope that things are going well. We are a little over a week away from Funnel Hacking Live. We are completely sold out which is a nice feeling to have. So this week I gotta go and work on my presentations, I got some cool stuff I’m going to be sharing with you guys and with our community. I just wanted to make sure that it’s amazing. We were going to launch Funnel University last week, and then this week, and then decided to just kind of put it on hold until after the event and that way we can focus on making the event flawless. Then we will have Funnel University when we get back. So it’s all done and ready and it looks amazing. Our survey software is awesome, just lots of good things.

So that is kind of the game plan from here. So I wanted to share with you guys probably what I think is the most important lesson I learned from the wrestling tournament this weekend, which will relate to you guys even if you’re not wrestling people, which you all should be. That’s an argument and a sales pitch for another day.

So the NCAA wrestling tournament is amazing. IT’s more like the world championship, in fact, Coach Shultz, if you guys have seen Foxcatcher, Mark Shultz, who is the main character in that movie, was my wrestling coach at BYU, and I actually saw him this weekend which was really fun. But one thing that he said is that the NCAA wrestling tournament, because this style of wrestling is only done in America, he said it’s pretty much like the Olympics, the World Championship, which it is. IT’s kind of a big deal. It’s like the Super Bowl of our style of wrestling, which is cool. The best athletes from all the conferences around the country all come to this tournament and it’s a big deal. And it’s really big for wrestling, it’s on TV, which is the only we get on TV ever. So that’s pretty cool, it was just awesome.

We’re in this state, we’re in Madison Square Garden, and the entire stadium is just filled with wrestling fans, which is cool. We had tickets we bought that were on the 12th row, it was right in the middle of Hawkeye fans, which if you know anything about wrestling, you know that Iowa Hawkeyes had a dynasty for the last two decades, three decades. Dan Gable was their coach and built this huge thing and so they’re fans are kind of insane. So we were stuck right  in the middle of all these Hawkeye fans that were just going nuts the whole time, which made it really fun too.

What I wanted to share with you guys, at the NCAA wrestling tournament, for whatever reason, there are tons and tons of upsets, which are the fun ones. You get to see on the big monitor up top, “the number 14 seat’s wrestling the number 1 seat and somehow this dude wins.” How does the 14th seat, who’s got like whatever, 20-10 record, come in against an undefeated guy and beat him? How do these things happen? I was thinking about that and talking to Daegan a lot about it. One part of it is interesting is belief. It’s just weird, if you believe you can win, you can win. But it’s all mental, it’s all this belief. Do you believe you can actually do it? We watched this one guy, he was undefeated, hadn’t lost the entire season, or excuse me, he only once the entire season, and he lost to this guy who wasn’t that good, wasn’t ranked that high, and they met in the semi-finals and I was watching it and I was like, I think this guy’s got a shot of winning the underdog. The only reason why is on paper this guy should not even be close to the number one seat. It’s not even close, but because he beat him earlier in the year, which was kind of a fluke, he had this belief that, “I can beat him.” And because he had the belief he could do it, and sure enough he almost beat him, he lost, but it was crazy close.

I have had matches in my career where I on paper should have lost to people, but because I had thought I could win, I had this belief for whatever reason, that guy looks weird or whatever, I had this belief that I just knew I could win. I was able to win. It was weird. I remember this one time I was wrestling, there was this guy in my Freestyle Greco club who I beat all the time, didn’t have much respect for him as wrestler. He wasn’t that good. One day I’m at this tournament, and I’m wrestling this other kid from some other state, the kid was good, we’re having a close match, and I’m actually losing going into the third period. My Freestyle Greco coach, I guess there’s not periods in Freestyle Greco, sorry it’s been a while. During one of the injury breaks or injury time or something, my coach came out and tried to tell me some stuff, he’s like, “Hey you need to work on your level change or whatever. By the way, Matt beat this kid  by 8 last match.” And instantly I was like, “Matt beat him by 8.” In my head all the sudden, this kid in my head was no good, and I had a perfect belief that I could beat him, and the last minute and half or whatever it was, I came out there and I tech-falled him. Because all the sudden…..it was the same match. I was struggling this whole match and suddenly my belief switched in my head to this kid should be really easy for me and then he was.

There’s this weird thing about belief, it just beats all odds. If you believe you can win, you can win. I remember last year, NCAA tournament there was a kid that was number 4 team seat, and he became a national champ, and I posted on my Facebook wall and I forgot about it until yesterday, because yesterday it popped up saying, “last year here’s a memory you posted.” And the thing I posted was picture of the kid, and they’re interviewing him at the end. They said, “You were the 14th seat, how in the world did you come here and win this?” he said, “When I got here I looked at the brackets and I looked at all these people and I said, this is who I have to beat to be a national champ so I came and beat them.” It was just pure belief. Anyway, I thought that was important for all of you guys because it’s not skill, it’s not talent it’s not a record, it’s not anything, it’s belief. And that same thing is true in your business.

I think the reason why I win a lot of times, is I just have such belief that what we’re doing is going to change the world, and it just does. So my first question for you is,  how much belief do you have?n Do have belief you can win. So that’s question number one, the second thing I want to bring up and this is the second half of the equation. Is being able to look at a loss and not looking at this devastating thing, but looking at it and trying to figure out what you need to change to win. Good example, in 174 lbs finals, which you guys should Google this match, it’s amazing. Beau Nichols, from Penn State, undefeated the whole year, was supposed to win the tournament, again this other kid, who is a true freshman from Oklahoma, this true freshman had lost to Beau Nichols three times during the year. In fact, in the big tens he got pinned by him. So he no shot of winning, no way he was going to win. He comes into this finals match and him and Beau Nichols lock up, he launches him, throws him to his back, almost pins him, gets a bunch of near-fall points and then Beau ends up trying to play catch up the entire wrestling match and ends up losing, just huge upset. True freshman wins this thing. Everyone’s going nuts. It was amazing. One of those matches, I stood up and I stood amongst all the Iowa guys who were not standing and I gave him a round of applause. To come back and to lose to this kid, the best kid arguably in the world right, and to have to lose to him three times this season, to come back and win, that’s huge. What is it? What causes that?

I remember my junior year in high school, I worked hard all my sophomore that summer long, I had gone Freestyle and Greco and we worked all day long, I just knew my senior year, I would be state champ. Go out there, first match against a kid that had taken 2nd the year before, we go out there to wrestle and I had belief that I could win, but this kid was better than me. And he beat me. It was devastating for me. I knew I wasn’t going to be state champ that year, and I lost my very first match. My dad had recorded the match and then after the match, my dad was rewinding and watching it, rewinding and watching it. My next match happened and he started recording, and he actually recorded over the first match except for about 13 seconds. So we had 13 seconds of footage of this match against this guy named, Nick Fresquez. So my dad, every day for the next four months watched that 13 seconds of film to see what he was doing and how it was working, and he’d do this little funky moves on me. We’d go with my dad and watch this match all weekend long and practice the next week, and we’d drill it, drill it, drill it. And we’d come back and I remember my dad watching this little clip over and over and over again, because it’s all we had. It’s all we had to pick apart what he’d done to beat me. And we focused on that all season land, and I actually wrestled this kid in the state finals. And in the State finals, not only was he not able to do that move on me, but that’s actually the move I used against him to win the state championship, which is kind of a cool turn of events. But what it was all about is, I lost, after I lost I looked at why I lost, and we made adjustments.

This is the key, this is why wrestling was such a big important thing for me. There’s some people that are just amazing wrestlers. They come in and they just win all the time, I was never that guy, so I would usually go to a season or whatever, I’d wrestle somebody, and I could beat most people, but against the best people I would lose. So I’d lose and be like, “Wow, why did I lose?” I lost because my elbow’s right, I lost because I was overextended, I lost because I took a bad shot, I lost because of this…and we looked at what the reasons why we lost and then we went back to the room and we practiced and we practiced, and we made adjustments and took away those things that they had the last time they beat me and came back and wrestled again. Sometimes I’d lose to them a second time and it’d be closer, I’d look, “Why’d I lose this time?” make those adjustments, make those tweaks, make those changes and come back and eventually we would win.

That’s the kind of wrestler I was. I was not, again an amazing athlete, but I was amazing at looking at why I lost and making adjustments and come back a second time stronger and harder.

So what happened in this finals match, this guy had beaten him three times during the year, in fact he pinned him two weeks earlier, and he looked at that. “What mistakes did I make? What adjustments do I need to make?” And he came back and was able to beat him in the national finals. So this is the 2nd lesson. I see this all the time in our business, in fact, I’d say with our Inner Circle members, this is where I spend the majority of my time, they go and they create a sales funnel, they create a sales letter, they create all these things, and they go out and they launch it and it doesn’t work. Then they’re devastated emotionally, “I can’t even handle this, I lost this thing. I spent all this time on it, and it didn’t work.” And they’re shattered, and I get  it, but because they haven’t had, I mean most people don’t have a chance to go through wrestling or sports like that where you get beat on and you don’t have an opportunity to go and just quit, you get beat on and you have to go look at the film and figure out why did you get beat on and you make the tweaks and the changes. Same thing is true for us in marketing. We put out a campaign and we launch it and 90% of the time it doesn’t produce the way I wanted it to at first. We get beat. So I have to come back and make adjustments.

I look at the numbers across the whole thing. How much did we spend on ads? Was it high? Was it low? Was it good? How many people opt-in on the landing page? Was it high? Was it low? Was it good? How many people bought off the sales video or the sales letter or the webinar? And we look at every single piece of this process, just like I would in a wrestling match. We break it apart. “What was I doing wrong? Were my elbows out? Was I overextended? Was I shooting far? Is my headline not captivating? Are people not opting in? Are people not buying? Are people not showing up to the webinar?” I’m looking at all the things that went wrong in the process and I’m making little tiny adjustments. I’m not going and reinventing the wheel from the ground up saying “This sucks.” And throw it away and restart.  That’s not how it works. It all comes off of tiny little adjustments. So initially when we created our first sales funnel, we’re trying to make the best possible thing we got, then we launch. People always ask me, “Can you critique this before we launch?” I’m not going to critique it before you launch it, go launch it.  We have no idea what’s going to happen until you’re put in a competition, until you see how you react to the real world, see how people react to you.

I think it drives a lot of my inner circle members crazy sometimes. I’m not going to critique it until we drive some traffic, I don’t want to screw things up. It could be perfect, it could be far off, but we need to let traffic tell us. I don’t want people telling us their opinions, who are coming and looking, “Oh, this is my opinion. You should tweak this.” No let people vote with their credit card. The only thing that matters is people voting with their credit card. If they are willing to pull their credit card out and give you those digits, then you’re right. That’s how you win this match. That’s how you win this game. I never give people critiques ahead of time, I have them launch it, we drive traffic, spend a couple of hundred bucks and then we look at what happened, and then we make the adjustments, and then we come back for the second match stronger. The second match we may not win either, that’s okay you look at the numbers again, you look at every step in this funnel, this page, what’s happening. We then make some tweaks and make some adjustments. Then we come back again and make some tweaks and adjustments, then we come back again and we keep doing that until we have a winner.

Neuracel, our supplement did not win the first time. In fact, if you look at the numbers, it lost the dual meet, it lost tournament. It lost the conference. It lost the semi’s. But then in the end if it wouldn’t matter. I think Neuracel’s like the seventh or eighth variation of it, that’s the one that took off and won. Same thing with Clicklfunnels, when we launched that, it wasn’t the first, second, third or fourth. It was the fifth, sixth or seventh variation that one. So you guys gotta think about that. IT’s not throwing out the whole thing. IT’s looking at what’s happening. Looking at the process and making tweaks and adjusting until you’re right. That’s how you win at wrestling, that’s how you win at business.

So there you go guys. Two things that I hope will help you from my weekend. Number one is belief, number two is getting out there and having the match and making the adjustments you lined to make to win. And if you do those two things in your business, just like in wrestling, just like in anything that’s how you win. Alright you guys, I’m at the office. I’ve been sitting in the parking lot for like 5 minutes because I was so excited about sharing this stuff with you guys. But now, I gotta get back in the game. I got a big match today, got a lot of work to do. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.

Mar 14, 2016

Crazy what’s happening now…

On this episode Russell talks about how he’s been doing this podcast for 3 years and still doesn’t know how to check how many people actually listen to it. He also explains why the numbers don’t matter.

Here are 3 fun things you’ll hear on this episode:

  • Why it isn’t super important to Russell how many people are listening to Marketing In Your Car
  • Why Marketing In Your Car is like therapy for Russell.
  • And why you shouldn’t worry about the numbers of people consuming your content.

So listen below to find out why Marketing In Your Car is successful for Russell whether he has a lot of listeners or not.

---Transcript---

Hey everyone, this is Russell Brunson and you’re right, you know what’s about to happen, I’m about to welcome you to Marketing In Your Car. Alright everybody, hope you guys are doing good. I just went shopping for some clothes for the Funnel Hacking Live Event because I only have like 8 shirts and I do a lot of videos and I’ve done a lot of events and I noticed recently, I was watching some promo videos from last year’s event and all the shirts I was probably going to wear to the event were the same ones I wore last year and I’m like, “Crap.” I’ve got to get new shirts. Mostly you can get away with the same shirt twice or three times or twelve times. I can’t because they’ve been on video, on promo videos for forever. So I just got some new clothes, which clothes shopping is not my favorite thing. Now I’m driving home to go play with my kids and that is my favorite thing. So it’s all good.

I just had a thought for you guys I want to share, because I think it’s interesting. And it has to do with this podcast, with Marketing In Your Car. When I first started it, it was funny, people are like, “How are you monetizing it.” I was like, “I’m not.” “How many people are listening?”I was like, “I don’t even know.” I didn’t know. I still honestly don’t know how to check how many listeners we have. I assume we have a few because people keep telling me. I don’t even know how to check how many listeners we have, I don’t really care, I don’t know how many downloads, I don’t know how many reviews. Every once in a while I’ll look at reviews, which is exciting, but I don’t know that they are happening.

All I knew was that when I decided to start a podcast,  I knew that if it wasn’t something easy, I would never do it. I would have a lot of friends who did interview podcasts, and they’re hard to keep up with you because you have to find someone to interview, you have to find the right time, you gotta interview, all these things. I was like, if I’m going to do it, I’m going to do it while, in a spot that I can consistently do it all the time, which is when I’m driving, which is how it got the name Marketing In Your Car. Which probably has hurt me because there are way cooler names that probably would have gotten more people in. For all of you guys that are faithful Marketing In Your Car people, it’s cool right? But I have basically no strategy, other than I knew I needed to do it consistently.

So I was going to do, and I didn’t even so much have, not a topic, but it wasn’t like, “Okay, first I’m going to teach this, then I’m going to teach this…” It was more like, “I’m just going to share what’s going on in my head.” Because I have all these things in my head and there’s something magical about getting things out of your head. I’m not that good at communicating with people I don’t think. You could ask my team that, they’d probably agree. Or my wife, I’m not this great communicator one on one sometimes. Because I assume people know what I’m talking about.

On this I assume that the microphone has no idea what I’m talking about. So I can just share and give and it’s easier right. So that’s why I did it. I think it was more therapeutic for me. It’s funny I find myself doing these a lot of times because for me it helps. I don’t even know how many of you guys are listening to these but I do know some are. And that’s what I wanted to talk about today. Some of you guys are listening and it’s been interesting watching. My guess is that I think we just passed 3 years of doing this. My guess is the first year I would have probably get on average maybe, 50 or 60 listens per episode. If even that, small group of people. And most people including myself, obviously one big reason why I haven’t looked at numbers. When I look at numbers sometimes I’m like, “Oh it’s not that big of a deal.” And I stop doing it. And I didn’t want to know because I didn’t want to have an excuse of “I’m not going to do this cause there aren’t enough people.” Or whatever, I just wanted to do this and just do it.

So I do it and I keep doing it and keep doing it, and what’s interesting is this exponential effect has been happening with this podcast, which is kind of cool. And some of you guys know what I’m talking about and I’m curious if you’re one of these people come let me know. Come to the Funnel Hacking Event and tell me. Basically people will hear about me somewhere, or someone will mention the podcast or whatever, and then someone will come and listen to an episode and because it’s not like an hour long episode and you get sucked into all these things, it’s short and fast and I share one idea or one thought, people listen to it, they consume it and as long as they don’t listen to one of my dumb episodes, that’s completely useless, and I have had a few. I’m not going to lie. But if there’s one they relate to, then what happens, it’s interesting, they start at the beginning, and then they plow through all of them.

If you listen to all of them, it’s like hundreds of hours I think. Maybe one hundred hours, I don’t know. It’s a long time. I’ve been driving this car a lot. It adds up, it’s probably 40, 50, 60 hours that people listen to. I get people all the time that come to me, and usually it’s people who joined my Inner Circle program, or a higher level thing, and they say, ”Russell, I didn’t know who you were. Six months ago so and so told me about this, I listened to it, then I went on a Marketing In Your Car binge. For the next two weeks all I listened to was you every single day, for hours at a time, and now I’m in your Inner Circle.” I think it’s so cool.

There’s somebody at the door selling my wife something as I’m pulling in. Oh great. I’m about to have to go yell at this solicitor. Anyway, I’m home now. Anyway, I just think it’s interesting so, the thing I want to tell you guys is if you think about podcasting or blogging, or whatever you’re doing. Don’t worry about the numbers because what happens is this compounding effect where someday, as it’s grown, somebody will come into your world. They will read or listen or follow something you said, and they will become a fan and they will go through and they will consume insane amounts of your content that you don’t think anyone would ever do, but they will.

And next thing they know they will become, like I said, a fan, and they’ll buy everything. That’s what’s happening, so it’s been kind of a cool effect. So for those of you guys who have done that so far, thank you.

Thanks for coming in, thanks for going on an immersion program and going through all the Marketing In Your Car’s. Thanks for, a lot of you guys signing up and hanging out in Inner Circles and stuff like that. Coming to events and using our stuff. It’s been a cool compounding effect. And I can always tell that my best, I don’t know what to call them, not customers, clients isn’t good either. Student? My best people, my peeps are Marketing In Your Car people. That’s why I keep doing it, and I again, I still don’t know how many people are listening and I don’t care. All I care about is the fact that you’re listening. That’s why I keep doing what I’m doing. So hope you guys enjoy that. I hope it gives you some hope and some faith, because maybe three years down the road, you’ll be getting tons of people joining your Inner Circles and your 25K programs, all sorts of things because of the work you did today, and the work you do tomorrow. Because it has a compounding affect thanks to the inner webs and the internet. These things stick and they last for a long, long time, and my guess is long after I have passed on from this earth and I’m no longer hear, hopefully people keep listening to these and get value from them. That would be my goal. So that’s it for today. I’m done, heading home. Gonna play with the kids, and I will talk to you guys all again soon.

Mar 11, 2016

Now that we’re a legitimate company, this is the actual process.

On today’s episode Russell talks about how stuff used to get done so fast and he would make fun of big corporations that moved slow. He also discusses a few things that are going live today.

Here are a few fun things you’ll hear on this episode:

  • Why Russell used to be able to get things live faster, and why that’s not possible anymore.
  • How other software companies work, and why Clickfunnels has to work the same way.
  • And find out what new things are going live today.

So listen below to hear how things have changed to make fixes slower, but why it’s better in the long run and see what’s new for Clickfunnels today.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and everybody else who’s hanging out with us today. It’s a rainy day in Boise Idaho, but guess what today, we have stuff going live, so I am excited and pumped up.

I want to tell you a story about my life pre-Clickfunnels. Pre-Clickfunnels we would, even not just pre-Clickfunnels, even like, the first year of Clickfunnels, we would have an idea, we’d do it, and then it would go live and it was amazing. Stuff would just get done so so fast. I used to totally make fun of corporate companies, for example ClickBank, we’re really good friends with those guys, but we needed some tech stuff done and we’re like, “hey you need to do this.” And they’re like “Okay we’ll do that in Q 3 of 2092.” It would be like on their desk schedules so far out that nothing could get done. It was just so much it was ridiculous. We could never get anything done. I was like, I’m so grateful we can move fast and be nimble and things like that.

At least we used to be able to. We used to could. Now we struggle. So what happened is, as Clickfunnels started growing both from a members standpoint and also from a code standpoint, what would happen is, we would have an idea and be like, “hey let’s change this really quick.” So Todd or Dylan would go and edit something and push it live and we’re like “Sweet that feature is done, everyone is going to be happy and we’re so excited.” But we didn’t know that by doing this thing over here, it would go and affect something out way over here. It’s like the butterfly effect.

The butterfly flaps it’s wings in the San Francisco and it goes and causes a Tsunami across the ocean in Hong Kong or whatever. That’s what would happen. We’d fix something and something else huge over here would break. We’d fix that thing over here, then three other things over here….It was just this weird thing. And I’m not a code guy so I don’t know exactly how it all works, I just know that it was frustrating. Our users got frustrated. I’m sure you guys remember this in the early days of Clickfunnels. You guys are like, “ Hey we need this thing fixed.” So we’d fix it and then something else would break. You’re like, “This has always worked. Why has it stopped working?” and we’re like, “Because we fixed this, it caused this.” It was really frustrating.

Fast forward now a couple of months we found an amazing developer and now partner who came in and basically said, “Hey, this is the way that legitimate software companies are run.” And we’re like, “Cool we didn’t even know any of that.”  So build out so that basically around every… you know we spent the last 6, 8 months or so, and we’re actually hiring a team now to help increase this. But going back through all the code they’ve ever written and writing tests around this code, which is super supposedly really monotonous and boring. And it’s slowed our progression down dramatically because it’s no longer we can just keep doing new things and fixing bugs and moving stuff forward. Every line of code we write they write tests around it. And the way that works is there’s all these tests around all this code, this is my limited understanding, I’m not someone who really gets it, but supposedly that way when we do a new bug fix or add a feature or whatever, we add the feature and click a button and it goes and tests what does doing this line of code, how does that effect everything else in the system. It’ll go and it’ll run against all these tests. And we’re like, “Sweet, this line of code didn’t break anything else, push it live.” Or “Hey, if we do push this live these two things will break.” So we gotta go figure out how to do this so it doesn’t break those things.

So because of that, we’ve had to slow down our process to be able to get all these tests in place. and now when we roll any new code, same thing it’s slower because we got to put all these tests in place and we got to test it. But what it does long term, is it gives you guys, the users, the ability where every time we fix or add something cool it doesn’t break ten other things!

So this has been in place for the last 8 months or so. So on my side it’s frustrating because it’s like, I want things to get done so much faster, and it’s just a slower process now. But it’s how legitimate software companies do it so that when we decide to add new fonts, the entire editor doesn’t break or whatever. So it’s a good thing, it just slows things down.

So that’s been my frustration and I know that some users who are like, “We want things faster.”  We’re like, “We’re trying as hard as we can, but you don’t understand what we’ve built, it’s huge, it’s insane.” So the reason why I’m excited about today, is today we’ve got a bunch of amazing things going live, which I’m excited for. Things I’ve been begging for and waiting for. Especially things…..(sneezing), Whoa! Excuse me, there is a sneeze, proving once again that we don’t edit these podcasts. You’re getting it as live and as real as possible. Whoa that was a big one. I can barely see right now.

Anyway, so today I’m excited because a bunch of stuff I’ve been waiting for regarding the affiliate program and tracking ideas and things like that are going live. As well as hopefully the new sales letter, as well as the 21 Day Ignite Your Funnel program, and a bunch of other cool things we have in place. To hopefully get more people excited for Clickfunnels, get people to stick longer, reactive old members and then make our affiliate programs way more amazing. You can do tracking ID’s you can search by tracking ID’s. you can see commissions. Not only for Clickfunnels but we're basically moving all of the Russell Brunson Dotcom Secrets brand products into Clickfunnels over the next 30 days. So if you promote my book, we’ll we push people to Clickfunnels you’ll be paid a commission. You promote The Perfect Webinar Script you get commission on Clickfunnels. If you promote anything, it’ll all be going back and be Clickfunnels. Anyway a lot of work has been going on behind the scenes to make this happen and now it’s pretty much happening, which is exciting.

So that’s what’s happening today. I’m excited. So hopefully you’ll see some new stuff from me and Clickfunnels. From everything happening for the next couple of days, actually couple of weeks. We have a bunch of big editor updates going live before the event and just even more amazingness happening. So that’s what’s happening, I’m at the office. I’m going to go in there and play. I’m excited to show you guys the new stuff that’s coming out. In future podcasts, I’ll explain some of what we’re doing with the 21 Day Ignite Your Funnel program to increase your retention and stick the desire of members as well as a bunch of other stuff. Anyway, fun things happening here at the labs, and I’ll be sharing with you guys here on the Marketing In Your Car podcast.

Mar 11, 2016

There are two types of people in this world…

In today’s episode Russell talks about going to the NCAA Wrestling Tournament with his dad. He also talks about important lessons he learned from his dad.

Here are 3 cool things you can look forward to in this episode:

  • Why you shouldn’t do box jumps at the end of leg day when you work out.
  • Why you want to make sure you are the kind of person who finds solutions.
  • And why being proud of your work is so important.

So listen below to hear two important lessons Russell learned from his dad and how they have helped him in his life.

---Transcript---

Good morning everybody. I hope you guys are doing amazing. My name is Russell Brunson and I want to welcome you to Marketing In Your Car. Alright guys, it’s a beautiful day, beautiful day. I’m excited. I got my haircut yesterday as some of you guys heard, which is nice. I wanted to add, I was thinking about as I was getting my haircut, and there was one other thing. I was telling you guys about my OCD with socks and stuff. I realized another reason why I hate socks. I’m going to talk about one more thing with my OCD-ness and then we’ll get back to business.

So you know when you have pants on, like Levis and shoes and socks, you have white socks underneath right. And you sit and when you’re standing your pants are the right length most of the time, but sometimes you sit and they come up and you can see your white socks. And it feels like your high watering. I hate that too. When you have sandals on and flip flops and you sit down and your pants are a little bit higher, nobody knows. You got white socks on, everybody knows. So another reason why I hate socks.

So now that we are over that, let’s get back to work. This morning was awesome. I woke up early and went out there and was doing squats and legs. Had a good leg day, and at the end of leg day I thought I’m going to do box jumps because that would be a great way to destroy my legs at the end of leg day. I learned a very valuable lesson that is important for all of you guys who do legs and that is, don’t do box jumps at the end of leg day. Because somewhere in the ten, you know I did three sets of ten box jumps, the higher ones, At was at three box jumps left and I slipped and smacked my shin in two spots on the box and I’m bleeding, and I got a goose bump the size of a golf ball on my leg. And then right above it is bleeding like crazy. So that was not fun. So another lesson to learn today.

Today I’ve actually got two important lessons that actually are useful, as opposed to the ones I gave you yesterday and today. I hope that you made it through yesterday and now you guys are prepared for some good stuff. I’m going to teach you guys two lessons that I learned from my dad that have been vital to everything in my life. I think that they are helpful for you and for your kids, and for your everybody who you work with and have a chance to serve. So I’ve been thinking about this a lot because my dad and I, next week are actually going to the NCAA wrestling tournament. So as you guys know I’m kind of obsessed with wrestling. With wrestling, we’re not on TV, we don’t get people to show up at our matches. IT’s kind of like a sport that gets very little love right. So the once a year when it’s a big deal and we’re actually on ESPN, maybe it’s ESPN 2 I don’t even know, but we’re actually on TV is the NCAA wrestling tournament. So a couple of years ago my wife and my dad surprised me. They booked me a trip out to the NCAA’s. I didn’t know, they basically said, here’s airplane tickets, you’re going somewhere. And I kind of knew, I’m like, well I know NCAA tournaments this weekend, everyone in the airport’s got cauliflower ear, kind of know what’s happening right. So I’m getting there and they were like, “When you land in Denver, open this package but don’t open it before.” So I land in Denver I open the package and there’s two tickets to the NCAA tournament, and it says meet your dad at terminal whatever, and it was just the coolest gift, I had no idea he was coming. And I went over to that terminal, and my dad was there and we went to the NCA together and had a great time. That was probably 5 or 6 years ago.

I’ve gone back once or twice since them. Deagan Smith, my man, invited me a couple of times. We, I think two NCAA’s ago, he got me front row tickets. So I flew in, got front row tickets to the finals, we watched the finals together, and I flew out, which was so cool. This year Deagan was like, “Hey you going?” and I was like, “I don’t think I’m going to go this year. I just have so much stuff happening for the live event. You know, if my dad went with me, it’d be worth it.” So I texted my dad, “Hey dad, if I get tickets to the NCAA, you in?” and he texted back “Yes.” I was like, “Cool.” That was before church a couple of weeks ago. So after church I called him like, “Hey I just wanted to make sure you’re in.” and he was like, “We better be going, I’ve been telling everybody that I’m going to the NCAA tournament.” So I’m like, “Sweet man.” So we bought tickets. It’s in Madison Square Garden this year in New York. So we got a place downtown where we’re going to be staying. We got 12th row seats, we were trying to get front row seats, but they were gone. So we got 12th row seats, which is pretty sweet. It’s going to be fun, so I’m excited and looking forward to that.

So I’ve just been thinking about my dad a lot and actually called him on, what was it, my birthday, Tuesday was my birthday. He called me on my birthday and we talked for an hour and it was super fun. So I started thinking about him and just cool stuff I learned from him. There’s two lessons that I think were really important that I wanted to share with you guys.

Lesson number one, my dad used to always tell me when we’d have our little dad conversations, you know when we’re driving or whatever. I don’t even know how it came up, but I remember him saying this multiple times and it having a really big impact on me. I remember just always hearing this thought in my head, but he used to tell me, he said “there’s two kinds of people in this world Russell. There are people who are really good at finding problems, that’s the majority of the world. The second kind of person are people that are really good at finding answers. You wanna make sure that you’re the type of person that finds answers.” And I remember hearing that and I thought it was cool, but it didn’t make sense to me then. Then I fast forward and I start this business and I start doing things and I realize that’s how the majority of the world is. They’re finding problems all the time right. They come to you here’s a problem, here’s another problem, here’s a problem and they’re just all about finding problems. It’s about as hard to find a problem as it is to find a solution.

As I started this business and I realized that people always have these problems I thought, I went back to my dad’s lesson and I l thought, You know what, there’s a lot of problems out there and I don’t want to be the dude who always finds problems. I’m going to be the guy that finds solutions. Man that’s served me my whole life. It’s served me so much in my business. You look at why we create products, we’re creating answers to people’s problems. So problems are everywhere. We just gotta figure out how to solve those problems and people will give you insane amounts of money for that. I look at my coaching program, I look at our software, I look at all the stuff we do, it’s all, we’re the second person. We’re the people that are finding solutions or finding answers.  That little nugget that he gave me probably when I was ten or eleven years old and I repeated it a few times throughout my childhood, has meant the world to me.

So that’s the first one, I’ll repeat that. There are two types of people, people who find problems and people who find solutions. Make sure you’re the type of person who finds solutions. So that was number one, which is so cool on so many different levels. So there you go.

Number two, this is a lesson that was a lot more subtle, and I guess it was a lesson at first I thought was more of a guilt trip, but man it worked. My parents were really good at giving us chores and making sure that we worked and were producers inside of our family. It wasn’t like we didn’t have work to do, which I’m grateful for, I hated it at the time, but love it now. So one Saturday, as they’re giving out the chores to everyone, for the Saturday day, my chore was to go and clean his car. So I went and I washed the outside of it, and I washed the inside of it. I’m spraying the windows, doing all that kind of stuff, and then I came in to my dad and said, “Okay dad I’m done. Do you want to come look at it?” and he looked at me and said, I can’t remember exactly, but basically he said, cause I asked him, “You want to come look at it and make sure it’s good and I can be done?” and he said, “Are you proud of it?” and I go, “Am I proud of it?” He said, “If you’re proud of it, then you’re done.” And I remember thinking, huh, am I proud of this? I was thinking in my head, I know that I cut corners, I was trying to get done so I could go goof off. He’s like, if you’re proud of it, you’re done. I remember thinking, I’m like,  “let me go check again dad. I’m going to go back and check.” So I went back again and I started looking around and I realized that I wasn’t that proud of it. I had just gone halfway and did a couple of things, so I went back in the car and I did it right. I did it in a spot where I was proud of it. I came back and I said, “Dad I’m done. Do you want to come look?” He said, “Are you proud of it?” I said, “I am.” And he said, “Okay then you’re done.” He didn’t even have to look at it, he knew if I was proud of it that I had done it. And I think that, again another lesson that served me my whole life. I look at what I do in wrestling, in business, in parenting, in all the different things that comes back to me. “Are you proud of it. Did you do a good enough job that you are proud of it, and if you did then you’re done. If not, then go back and do it til you’re proud of it.”

Anyway, just kind of a little thing that has meant the world to me. There you go, there’s two amazing lessons from my dad. He’s just an amazing guy, amazing entrepreneur, amazing father, amazing friend. Someone I look up to. I’m excited next week to spend some time with him, it’s going to be amazing. Hopefully those lessons that have meant so much to me have meant a lot to you as well. It’s something you guys can take from this podcast. Alright guys that’s it for today, I’m at the office. Got an amazing day today, and I’m excited. So I appreciate you all, thanks for listening. If you’ve enjoyed this, please share with your friends, your families, anyone you think would benefit from it. Post it on Facebook, Tweet it out. Instagram it. I don’t even know if you can Instagram it. I’m becoming an Instragramer, I don’t even know how that works. Anyway, if you’ve enjoyed this then it’s your obligation and duty to share it. I’d appreciate that.  And that’s it you guys, thanks so much for everything, have an amazing day and I’ll talk to you all soon.

Mar 10, 2016

How to get rid of friction that keeps you from performing at your highest level.

On today’s episode Russell is on his way to get a haircut and jokes about his unusual hair issues he’s had in his life. He also discusses how being comfortable can have a positive effect on every aspect of your life and being uncomfortable can keep you from doing what you want to do.

Here are 3 cool things in today’s episode:

  • Why doing his hair in middle school gave him anxiety.
  • How shaving his head in 10th grade helped Russell gain confidence.
  • And how something so small (like thick hair) can have such a huge impact, and slow us down and hurt us.

So listen below to hear about Russell’s childhood hair drama and why it still effects him today, but in a positive way.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright, everybody today you’re going on a different trip with me. We’re not going home from the office, we’re not even going to the office. We are heading to get my haircut. Yes, my head is starting to swell. I’ve got really thick, I’ve got a fat head just to start out with, and then I’ve got really thick hair on top of that, and it just keeps getting thicker and thicker, so as my hair keeps growing, the size of my head actually looks bigger to the point where it gets hard, and I’ve got a thick neck from wrestling, but it gets hard to hold my head up. I’m just kidding.

I remember, you guys have all seen So I Married an Axe Murderer, one of my favorite movies ever. There’s the kid with the huge afro, he keeps watching TV and he keeps sitting in front of them. Mike Meyers playing his dad in front of the TV is yelling at his head. He’s like, “It’s like an orange on a toothpick.” I always thought that was funny, and I feel like that today. My head is like an orange on a toothpick, so I’m going to go get it chopped down to normal size, which would be super cool. Then I’ll be able to function better.

It’s interesting, I’m going to tell you guys all my personal drama as a kid growing up, when I was a kid growing up….everyone in my family has really thick hair, actually my brother, Scott who edits these audios so he’ll probably hear this, he’s got the thickest hair of my family. Just insane, I remember we used to drive down the street and he’d stick his head out the window, and be going crazy. He’s like, “Check out my hair guys.” And he’d pull back in and be like, thunk, and he’d just sit there, like this big shell. So yes, his is the thickest. Mine’s right behind it, just thick hair. So growing up I was embarrassed because I didn’t know how to comb my hair, I never combed it. It was always just this helmet on my head. Even my parents didn’t know how to style it. So I was subconscious about it my whole life, In junior high, my first couple of days of junior high someone was like, “How come you don’t comb your hair?” And then I’m just like, as a junior high kid, I’m just devastated and scared and all these things wrapped into one. So I start combing my hair, but it’s not like me getting a comb and combing it. It was trauma. I’d have to wake up two hours earlier, I’d go in there and put gel in my hair, but my hair is so thick you can’t part it, so with a mountain full of gel, put all these gel in it, and I’d part my hair, and it always looked horrible. I had to make a cool wave in the front, and I’d blow dry it until it would get hard as a rock, because of all the gel in it, it would harden and crunch. I’d get the big old girl brush, and I’d break it out and it would just stay with the part. But I always hated it, and it looked so horrible, but I’d go to school after two hours every day of trying to do my hair so it looked normal. And I was just like….if someone would bump me my whole, my turkey tail in the back would pop up, boom. And it would just be horrible right. It was so socially, I would have extreme anxiety every day that someone might bump me and my hair would pop out of place and I looked like an idiot. That’s what I did because some punk kid told me I needed to comb my hair.

So that’s my childhood drama.  I know, I lived a horrible life, that was the worst of it all. But it was tough for me. So there’s a reason why I’m telling you guys this. Fast forward now to 9th grade, no 10th grade, I’m wrestling, which just makes your hair get even bigger, right. It’s horrible, it’s just huge. So I go to wrestling practice and come out and it’s just like my head’s twice the size of the rest of my body. It’s horrible, so everyone’s kind of making fun of me all the time. So finally that summer I shaved my head. Shaved it off. The next morning I woke up and didn’t have to comb it, didn’t have to do anything. I remember as it started to grow back, I kept shaving it off, shaving it off. Then one day I realized I had more self confidence having a shaved head. I had more excitement, more happiness, more everything. So I shaved my head every week, or every other week, for probably 10 or 15 years. I feel like, kind of like in the bible, you know the story of Sampson and he’s got hair and if you cut it he becomes weak. I felt the opposite. As soon as I cut my hair I became this strong person again. So I cut my hair for forever, and it gave me the confidence I needed to be able to become a wrestler, all the other things in my life. And my hair was this limiting factor and it’s funny because I think 5 or 6 years ago, maybe a little longer, my wife’s like, “You should grow your hair out, I think it’d look good.” So I did, and when I did it was weird, when I grew it out I became super self conscious about my hair, about everything. I was like this is not good, this is ruining me. So finally I figured out a way to do it where it’s easy, it looks alright, doesn’t look great, but it’s like whatever, I look fine. And now I’m okay with it.

But it took me a couple of months to get to that point where I was okay with it. I was literally hiding because I was so embarrassed of my hair. And another problem is, my head is so fat, I can’t wear normal hats. I always tell people that and they’re like, “Yeah, whatever try this hat on.” I put the hat on and they’re like, ‘Whoa, your head is really fat.”I’m like, “I know. That’s what I’m telling you. I can’t wear a normal hat. I’m not a normal person. My head is just thick.” There you go. There’s my drama.

The reason why I’m sharing with you guys, is because as stupid as little things like that are, they have a huge impact. I can’t even tell you how hard it was to function in school because of my stupid hair. Even when I started growing it, I was embarrassed to go to the office, and to do videos and all these kind of things that were brought up because of that. Why did I tell you guys that? I don’t really know other than, when I feel comfortable I can do more stuff with myself. It can be a lot of things. It could be your looks, it could be you weight, it could be your clothes. Whatever those things are. You know, I know that…..I don’t want to sound like a jerk, so I’m trying to phrase this carefully.

When I buy clothes that I like, that I fit well and I feel comfortable, I do better. I’m not a suit and tie guy. I can’t stand a suit, I can’t stand a tie, I can’t suit jackets, I can’t stand all those kind of things. I can’t even stand shoes and socks, like I wear bare feet all winter long, because I feel more comfortable. I think a lot of times we try to put on a suit or uniform or something to impress other people right. And there’s a place and a time for that. I go to church, I dress up, I dress nice. If I was to go get a job interview, I’d dress nice. There’s time’s to dress nice. But there’s times that are functional times, when you’re trying to get things done, and accomplish things and move things forward. And you’re trying to be an entrepreneur and your trying to run  all these  kind of things. I really think that these little barriers that are in our way can actually slow us down and hurt us. It’s kind of interesting. I remember, if you listen to my podcasts for a while, you know my stories. But back when we had our big office with 100 employees, the guy that ran the sales floor, he liked dressing up, so he made guys dress up nice every single day, and on Friday they’d have a casual day. I was like, that’s kind of cool, but I wanted to flip it, so I’d have casual day everyday and on Friday everyone would dress up. And I remember for probably 2 or 3 months, I’d wear a shirt and a tie and everything, and everyone did. We looked good, but I remember hating it. I hated it so bad. I was so miserable and I remember one day, I’m trying to put this stupid tie on, I’m tying it and I’m like, I hate this. Why am I doing this. I created this business, I shouldn’t have to do this if I don’t want to. I don’t think anyone else is enjoying it. Let’s just not do it. Let’s all just be comfortable. If we’re comfortable we can all just do our thing and get stuff done. So I’m a big believer in that.

So I would say, sit back and next time at your desk, or wherever you do your work, sit there for a second and just notice what it’s  like. What parts are comfortable. Are your shoes really comfortable? They are cool, but take them off and put on sandals like I do. If you are wearing slacks and you’re like, these are….. or jeans or whatever. My kids hate jeans, I love jeans. I would sleep in them if my wife didn’t think that was weird. But my kids hate jeans, so why make them wear jeans if they want to wear basketball shorts every day, even in the winter. It’s comfortable, if they’re comfortable they’re going to perform at a higher level.

The thing about that. I think about for me for weight a lot of times. Day’s when I eat healthy and I do good, I feel better. But some days I don’t and I see my stomach or my double chin or whatever those things are and I’m like, those things make me self conscious and they keep me from producing. Even on the small subconscious level. I might not want to get on the phone with someone, or talk to someone, or do a webinar or go to a seminar or whatever, because I don’t feel comfortable. And again, it could be any feature. Your hair, I’m really like, the last three days I haven’t done a Periscope. Guess why. Guess why this is a Marketing In Your Car and not a Periscope. Because my head looks like an orange on a toothpick, it looks horrible to me. So because of that, I’m not producing at my highest level. It’s these stupid little things that don’t matter at all, except they matter so much because it keeps you from doing what you want to do.

I guess my message for today, and maybe it’s like the dumbest message of my entire, however many episodes we’ve done, but I think it’s important to be comfortable. You can’t produce if you’re not in a comfortable spot. I’m talking about weight, I’m talking about how you look, I’m talking about how you feel. I’m talking about the clothes you wear, the chair you’re in, your surroundings. All those kinds of things have huge, a little tiny impact, but they compound and they become really, really huge. And when you have all those things together, it can keep you back from doing what you need to do. We’re entrepreneurs. We’re on a mission, we have something we’re trying to do and trying to accomplish. And people’s lives we’re trying to change. So all those little things are friction points, they keep you from moving forward. So I think a big thing is next time you guys are sitting there working, is to stop and become aware. How am I feeling? Do I feel awkward, do I feel weird, do I feel good? How do you actually feel and then try to figure out how to break off those friction points.

For me it was as simple, I stopped wearing socks. It was just like, this is the dumbest thing, but when I wear socks, they compress on your feet, so you take your socks off, and there’s that sock line. I hate it cause you go to someone’s house, and you take your shoes off and maybe your socks stink, and you’re like, “Oh crap. Let me take my socks off.” And you do and you get that sock compression. All these issues that seem so dumb that happen in a split of a millisecond in your head, but all those things keep you from producing and performing at your highest level. When I flipped it off and got flip flops, and I don’t have that issue anymore. It just magically disappears. Again, it’s so dumb. Some of you guys are rolling your eyes. Are you serious Russell? You have OCD like I never even knew.

But it’s not about that. It’s about getting rid of any resistance to me performing at my highest level. So become aware of those things. It’s interesting, I was, this is a long time ago, I was listening to a Matt Fury course about productivity and about, I can’t remember exactly what it was, but he was talking about how changing your environment, your atmosphere, how much it changes things. For example, next time you go in your office, just move something. Move your desk or move your monitor, move something and notice how it feels. It feels different right? There’s a whole study about Fung Shei, and I don’t know anything about it, but I know it has to do with that same kind of concept. It’s just like, if you start becoming aware of it, how are these little things all effecting me, and if you start tweaking them and changing them and moving them around, then it can have a really big impact long term. So there you go.

There’s the message from the OCD Russell. I’m just excited because in 7 minutes from now, my hair will be chopped back down to size and I will be able to get back to work on things that are important. Move our mission and our message forward. So there you go guys. That’s where I’m at today. I’m now officially at the hair cutting place. I almost just t-boned this lady, that would have been bad. So that’s it for today guys. I appreciate you all. Thanks for listening, thanks for hanging out, thanks for using Clickfunnels, thanks from the Funnel hacking event. And if you’re not doing one of those things, come on now. IT’s about time, it’s about time to jump on the band wagon. Clickfunnels is the best. Funnel Hacking Live is going to be amazing. A whole bunch of good stuff’s happening. So drink the kool-aid, jump on in you guys. We’re having a good time here. We’d love to have you join us as well. So that’s it for today. Appreciate you guys. Have an amazing day and we’ll talk to you all again soon.

Mar 7, 2016

Despite the fact that my family has been gone, here’s how I’m really feeling…

In today’s episode Russell talks about how his family has left town and why it’s not good for man to be alone. He discusses why you need someone around to celebrate your success with.

Here are 3 cool things you’ll hear in this episode:

  • Russell dives into a freezing cold pool and why having no one around to witness it, was a little sad.
  • How the same concept of having someone around to celebrate victories in business is also important.
  • Why Russell loves Friday Marketing meetings.

So listen below to hear why Russell realized it is not good for man to be alone and why having someone around to celebrate with can make you more successful.

---Transcript---

Hey everyone, this is Russell Brunson, welcome to Marketing in Your Car. Alright, my friends. I’m just leaving Fred Meyer right now, with a bag of grocery store sushi at 9:15 at night. While I was in the grocery store a thought came to my head and this is the message for today.

The thought was, it’s not good for man to be alone. It is true. Man, I’m almost getting in a wreck in the parking lot. So this is what I mean by that. Oh crap. Sorry,  late night parking lots is like bumper cars almost out here. So this week I was really excited because4 my wife and kids were leaving as you know. I was like, “sweet I can finally get some stuff done, this is going to be amazing. I cannot wait to catch up and get some stuff done.” So they left yesterday as you know, I was at the office til 4am, when you guys got my message about getting choked out. I have no idea if that was even coherent at all. Today, I passed out, had an alarm, my alarm went off at 5 minutes to 8, jumped up had a call at 8 o’clock, then went and passed back out again. Actually drank some ketone, then passed back out again. Woke up at about 1 o’clock today, got to editing my book. Spent the next 5 or 6 hours editing the book. Then I was so excited because I got all this stuff done, it’s looking amazing, I’m proud of it and everything that I wanted to celebrate, and I got up and I looked around and nobody was there to celebrate with me. I was like, crap, what good is doing something awesome if there’s no one to celebrate with. So I voxed my wife and told and she voxed me back and forth, that was fun. Then I voxed my friends, then I voxed everyone who might even care a little bit. I’m celebrating with them because I’m so excited something cool happened.

And that was good, at least there were some people that would give me some feedback. Then I was like, “I need to get out of here for a little bit.” So I went in the backyard, went in the weight room and just threw some weights around, had a good time out there. Then our pool, we opened our pool, even though it’s way to cold to open the pool, we thought, you know what, why not? Let’s just do it. So we opened up the pool and the heater is trying to warm it, but I don’t know if it’s warm or not. So I looked and it said 76, I’m like, “Dude that’s amazing.” And I opened the top and I put my foot in the shallow end, and I’m like, “it’s warm water, I’m going swimming right now.” So I opened the pool, go to the diving board, dive off, and I found out that like the top two feet of the water is 76 degrees, and everything below that is freezing, freezing, freezing cold. I jumped into this nice warm, hot pool, and then it turns into sheer freezing-ness, stabbing my whole body. Which is probably good from a bio-hacking stand point, I’m guessing. I don’t know.

But I immediately jump out of the pool. As I’m jumping out I come back through this warmth. I’m like, I don’t know what to do, it’s cold, its warm. It’s really confusing, right. I get out and I’m laughing and all this stuff, looking around and there’s nobody there. And I’m like, dangit. So I voxed my wife, “Hey, I just jumped in the pool.” I’m telling people, I’m making podcasts. I’m trying to get other people engaged. It’s just thing after thing, after thing. I realized that as excited as I was to have my own alone and get stuff done and be home alone and be able to have time to work and focus, all those kinds of things. I’m so so so grateful that it’s just for a finite amount of time. I was sitting in the pool like, I wish my kids were here. As I was celebrating my book, I wish my wife was there. As I get every step along the way and the thing going through my head is it’s not good for man to be alone. We need people around us to celebrate. Otherwise, what’s the point of anything we’re doing?

If you can’t, I mean, It’s not much fun. So I was thinking about that, it’s true in life, but it’s also true in business. I was solo entrepreneur for a long, long time, I think when I started surrounding myself with other people on my team, my employees and my friends and all these kinds of things. And my partners and all that kind of stuff, that’s when business became more fun for me. It wasn’t just me celebrating, “Look at this amazing stuff that I did.” It was “Look at this amazing that we did, that we accomplished.” It just changed it. So for you what I’m thinking is, I know we got a lot of solo entrepreneurs on here, but you’ve got to find someone to celebrate with. It can be a spouse, it can be a friend, can be a family member, can be an employee, can be a partner, can be a something. But if you don’t have that around, I’m guessing that that might be why you are struggling a little bit. Because today, it’s 9:20 at night, I haven’t had dinner yet. I just barely showered.

People around you is a good thing and it moves you forward and keeps you doing amazing stuff. That was my message for today. So anyway, it’s not good for man to be alone and I’m excited my wife and my amazing kids will be back tomorrow, and I cannot wait. I miss them and it’s going to be a lot of fun. Then next week, I’ll be back on with the team and we’ll be able to celebrate all of our victories and our wins together and it’ll be amazing. So that’s what we got. In fact, one thing we started doing is Friday’s we do Marketing meetings. We have different divisions right. We have programming, our support teams, all these different things, and I kind of focus on the marketing side. So Friday at the end of the day we have a marketing meeting, we kind of, “Here’s all the cool stuff that happened this week, and here’s what I’m doing next week.” So we all have a focused motivation and a focused effort for that coming week we’re running towards. And it always gives us a chance to talk about it Friday so that all weekend long your thinking about how to make that better and cooler and all that kind of stuff. Anyway, that’s one of my favorite parts of Friday. We all get together and brag about our wins, celebrate a little bit. It keeps us all going for another week.

Find someone to celebrate with. If you don’t have it, let me know. I can celebrate with you. Message me on Facebook and I will celebrate with you. But we need to be celebrating because otherwise what’s the point? Seriously. Alright, I’m home and back in the garage. I’m going back in. I’ve got another 10 chapters of my book or so to plow through tonight before my kids get back home. Then I’ll get back to normal. I gotta teach at church tomorrow, so I got to plan a lesson tonight still as well. But I just drank some caffeine ketones so I may be up for….till church tomorrow, who knows. We will see. Alright guys, have an amazing day. I’m out of here, I’m going to have my grocery store sushi, my ketones, I figures carb and a ketone, just negates itself and makes me feel good, we’ll find out soon. Thanks everybody, have a nice night and we’ll talk to you soon.

Mar 7, 2016

Late night ramblings about business and Jiu Jitsu.

On this special late night episode Russell talks about what he got done during his late night and what’s coming up. He also talks about what it feels like to be choked out.

Here are a few cool things you will hear in this episode:

  • How Russell learned about Jiu Jitsu from a friend and why it isn’t the same as wrestling.
  • How Youtube played a role in teaching Russell how to do Jiu Jitsu.
  • And why Russell had to tap out during his first Jiu Jitsu match.

So listen below to hear about Russell’s experiences with Jiu Jitsu and how it taught him that he’s not invincible, and people out there know stuff that he doesn’t know.

---Transcript---

Well, well, well, this is Russell Brunson, and we haven’t done this in a while. Welcome to a very, very late night Marketing In Your Car. Alright everybody, how are you doing tonight? It’s probably not tonight for you right now, but for me it is 4:20am, and I’m just leaving the office. It’s raining and cold out here. Dang. Anyway, I’ve had a great night; I’ve gotten so much stuff done. This doesn’t happen very often and it’s not something I want to happen very often, but every once in a while, it’s kind of nice. My kids had school off on Friday, but I had a coaching call on today so I couldn’t go and play with them, and my wife wanted to go down to her family’s house a couple of hours south from here, so she packed up the kids this morning, and she went down there. And she’s going to be down there today and tomorrow, and then she’ll get back on Sunday. So Friday, Saturday, and Sunday. So Friday was today and I worked a normal day, and then she booked a massage for me. What a great wife, she knows my birthday is coming up and she knows I love massages. So basically they were gone, I got done working the day, I went and got massaged and the lady who gave me the massage was amazing. One of the best massages I’ve ever had ever, and I’m a pretty picky, high maintenance massage dude, so that says a lot. And then I got done and then I slammed a big old thing of Ignite, which is one of our supplements that makes it so that you don’t have to sleep.

Oh man, I’m seeing Jack In The Box and I’m craving Jack In The Box. I can’t believe they are open at 4 in the morning. Do I go or do I not go? The voices in my head want jack in the box. Anyway, I passed it, I didn’t do it. There we got, we’re going home. So anyway, oh yeah, so I drank my Ignite, got back in the office and boom, put in another 8 hour shift. That’s awesome. So that was cool so I was working on finishing the new Clickfunnels sales letter, which is I’m so proud of. It’s amazing, I think, I think, I think. So I’m excited for that, it’s going to be going live next week. And then worked on the Clickfunnels affiliate program, redesigning all the pages, the affiliate platform the whole thing there. Then I worked on the Funnel Script affiliate program because everyone’s been begging us. And then got a whole bunch of pre-stuff done for copywriters, got 20 banner ads designed, a whole bunch of really, really exciting, amazing things.

So yesterday, I think I told you guys, I had the laziest day where I did nothing, today I’ve already worked two 8 hour shifts and both days crushed it so that was nice. 4:23 right now, heading home, going to pass out. I have a call with Jim, my partner in Funnel Script, Jim Edwards, at 8am, so we’re at like 3 and ½ hours from now. Gonna pass out for a couple of hours, wake up talk to him, pass out again, and wake up. And then tomorrow, I’ve got a really exciting project, well I’ve got to finish a couple of things first. The Funnel University affiliate platform, and what else is happening? Funnel University affiliate platform, oh, and then a couple of front end offers for Clickfunnels, gotta get those all keyed up and working better again. Getting ready for affiliates. We’re trying to, I think I told you guys before, but we’re trying to get a whole bunch of ways affiliates can promote Clickfunnels, that aren’t Russell doing a live webinar. So that’s what’s happening.

Anyway, so that’s kind of what we’re working on, and then tomorrow, some of you guys know Expert Secrets first draft has been done, it’s been done about a month, and I’ve been slacking because there’s so many things happening, and I have not had a chance to go through it. But tomorrow I’m going to try to go through the whole thing for a couple of reasons, one of the big one’s is, I was trying to get the book done before the live event, but it’s physically impossible now, but at the live event I’m going to be teaching most of the core concepts that are in the book. I’m going to be showing the 7 different expert funnels, the progression between them and how it all works. So by getting the book done, it’ll also, in return help me get all my slides done, because I got to get all the sketches and all the doodles done, just like the Dotcom Secrets book to match all the chapters. So I’ll get all those done which will be the majority of my slides. Then I just got to get tons of examples and case studies for my presentation. So It’s going to get me propelling forward, which will be really, really good.

Anyway, that’s what’s happening over here. I don’t know about you guys, but I love it when I can just work hard like that. It’s so fun. I was going to try to go all the way until my call at 8am, but then about 4 o’clock, things started getting a little hazy, a little blurry. I was like, okay, it’s time to tap out. It’s  kind of like, for those of you guys who have ever done Jiu Jitsu, and you get choked out. I remember the very first Jiu Jitsu tournament I’d ever been to, I didn’t even know what Jiu Jitsu was. I was literally flying home from a speaking gig in Las Vegas, and on the plane was one of my wrestling buddies from Boise  State, and I  was like, “Hey man, what’s going on.” It was Southwest, so we got to sit by each other, so we’re sitting by each other. We’re flying and I’m like, “so what are you up to?” and he’s like, “I live in Vegas now, I do Jiu Jitsu and I fight,” I don’t remember if it was UFC, he was one of my JV wrestlers at Boise state, he wrestled behind me. I was like, “Really? That sounds crazy, I can’t believe you do fights and stuff, a lot of it’s just Jiu Jitsu.” And I’d heard the word Jiu Jitsu, but I didn’t know what it was, I assumed it meant kicking and boxing and stuff and I was like, “I could never do it man, I can’t take a punch to the face, I’m kind of a girl.” And he’s like, “No man, Jiu Jitsu is like wrestling for old fat guys.” I’m like, “What?” and he’s like, “Yeah, it’s really laid back and slow. It’s really, really easy to do, doesn’t take a lot of energy.” And I was like, “Are you kidding me, I’m in.” I got home and one of my friends I knew who did Jiu Jitsu, I’m like, “Hey, I want to Jiu Jitsu, because I heard it’s like wrestling for old, fat guys.” And he was like, “Oh, well there’s actually a tournament this weekend, you should come to it.” I was like, “alright, I’ll go wrestle a bunch o fold, fat guys. I have no idea what Jiu Jitsu even is. So the night before the tournament, I went to one practice, where I learned that Jiu Jitsu is not wrestling, it’s similar, but it’s definitely not wrestling. And that was my experience before I did my first Jiu Jitsu tournament, was like one 2 hour practice.

And the guy that was coaching me, during that practice had learned Jiu Jitsu from watching Youtube, he’d never actually practiced it or done it either. Looking back, it was a really bad idea, but I had no idea. I don’t know if this is actually really funny, or if I’m just so tired, I’m delirious. So my Jiu Jitsu coach/youtube expert teaches me some Jiu Jitsu that he learned, we go the next day to the thing and they’re like, “you need a gi.”, and I’m like, “I don’t even know what a gi is.”, and they’re like, “It’s those white things that look like pajamas.” I’m like, “Oh cool.” So I didn’t have a gi so I went and I found some dude, I’m like, “Hey can I borrow your gi.” And he’s like, “Sure.” So he gives me this gi and I put it on. I can’t figure out how to tie the belt, which becomes a big nuisance later, when they won’t raise your hand until your belts been tied, which I didn’t realize at the time, another long story. So I go out there, all I know is its like wrestling, but I got to try to choke the dude afterwards. So I go in there, I double leg this guy, pick him up, boom slam him down. Then I pick him up again, and boom, and I’m just thrashing him. I also learned a knee on belly, so if I put my knee on their belly, I get three points. So I’m doing knee on belly, let him go, pick him up slam him down, over and over. So I’m destroying this dude, I think it’s 9 or 10 points to nothing. And then all the sudden he grabs my gi and folds it across my neck and everything starts going blurry. In wrestling when you get pinned it’s frustrating, but the ref looks at your shoulder blades and says, “Oh you’re pinned.” and he slaps the mat. And you’re like, “No way, you screwed me.” Or whatever, you get all mad. And that’s kind of what we do in wrestling. In Jiu Jitsu, there’s no ref that slaps the mat, the ref sits there and looks at you and watches as your face turns purple and your eyes starts bulging, and the ref thinking, “You moron, it’s time to tap or you’re going to die.” Now for me, I’d never experienced being choked out before, so I didn’t know what it was like. All I knew is that all the sudden the lights start going dim, everything is getting confusing, and I’m getting….everything is kind of blurring out, and it’s just like….it’s not pleasurable. I’m like, you know what, I can fight this. And I remember thinking that and then things started getting blurrier and darker, and I was like, I don’t know if I can fight this. And then It got to the point where in my head I’m like, I would rather die than tap out. And then about one second later, I thought I’m about to die, so I tapped out.

I just remember that was a horrible, horrible experience. I would much rather have a referee pin me, than me tap out, because it’s basically when you tap out, it’s you saying, “I’m a wuss, this dude’s tougher than me, I give up.” And it’s literally the worst feeling on planet earth. So that was my first match. So afterwards, my youtube Jiu Jitsu buddy is like, “Hey when they grab your collar, you gotta do this thing.” So I try to learn this thing, go to the next match and I think I beat the next two or three guys, and I end up taking third and I got a big old medal. Then they had no gi and so I call me wife, I’m like, “Hey, I won a couple of matches.” And at this point I think I’m invincible right, because I learned how to not get choked in the gi.

So round 2 now, is no gi. I call my wife, “You should come check it out. I’m really good at Jiu Jitsu, it turns out.” So she comes and watches me, first match I wrestle this guy. Same thing, I go out there, beating him, doing really good. Then I pick him up, double leg and I slam him down in the ground. In wrestling, we take someone and we cover their body with your head and neck and everything. In Jiu Jitsu you don’t, that’s how you set up a triangle lock. So I do this amazing take down and it ends up with me and no oxygen to my brain, tapping out once again. I tried to fight it as long as I could because once again my pride is saying I’d rather die than getting tapped out, until you realize you will die unless you tap out. It was pretty awesome. So I tap out then, and then the second match same thing. Beating the guy, beating the guys, Boom double leg him, sets up a triangle, locks me out and I tap out. So that was my very first Jiu Jitsu experience.

Prior to that point in my life, I assumed that I could hang with most people, from my wrestling background and career. And at that po9int I realized there are people that know things that I don’t know and they can kill me. So that’s when I started to learn Jiu Jitsu and spent the next couple of years learning that. Anyway, that is my Jiu Jitsu story. I don’t even know why I told you that. Oh, I remember why, because I felt like I lost oxygen to my brain when I working tonight. Just like I did in Jiu Jitsu. That’s how all these stories come together. Anyway guys, I’m home. I’m tired, I’m going to go to bed. I hope you guys have an amazing day. Work hard, have some fun, remember this is a game. It’s not that important when all is said and done, it’s just a lot of fun. But what really matters is your family. So I’m excited for my family to get back here in a day or so. Next week’s my birthday, so I’m taking a day off to just play with them. It’s going to be awesome; I’m really excited for it. Alright guys, peace out, have a nice night and we’ll talk to you soon.

Mar 4, 2016

Dang that rainbow is cool.

On this episode Russell talks about how he didn’t want to get out of bed, and wasn’t excited to work for the first time in a long time.He also talks about how the average person doesn’t get work done at work.

Here are 3 interesting things on today’s episode:

  • Russell talks about why today he wasn’t productive and why everyone should be allowed to have one non-productive day a year.
  • Why you should think about how many hours a day you are actually working.
  • And how working hard while you are at work actually gives you more time with your family.

So listen below to hear about Russell’s non-productive day and why it’s okay every once in a while.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car.

Hey everyone so I am actually driving home today instead of to work and I’m stuck in traffic and I thought, you know it’s been a couple days let’s hang out.

Today was an interesting day, and I think it’s probably how…..I don’t know, I feel like I had a glimpse today of how probably the real world works, I think. I don’t know though. I’m going to describe it and then let me know if that’s how the real world works. I hope it’s not, if it is, it kind of sucks. I kind of had a glimpse today, so I hope it’s not.

So usually I wake up and I’m just like super fired up and excited and all sorts of stuff. I just…anyway, the last couple of weeks have been kind of crazy.  A lot of stuff happening, in the next 3 weeks, 4 weeks for our live event. Which if you haven’t got your tickets yet, go to funnelhacking.com. Play and pitch play and pitch. Same thing, just a lot of pressure, it’s just been kind of tough. I’m usually fine, I can balance it. I get in this state, I go, I move, I work and its fun. Just had some kind of annoying things happen on my side, just things that I don’t know. I’m kind of just disappointed by or whatever.

So this morning I woke up, and I didn’t want to get out of bed. I don’t normally feel that, but I assume that’s how a lot of people feel. You always hear, “I hate Mondays.” Or whatever and I’m assuming that’s how it is. But I did, I got out of bed, got ready, helped the kids get ready, everything. And then fed them breakfast and said prayers, got them out of the door. And then I walked back in the house, normally I go and jump in the shower, get ready and head out. So I start walking back to my room, and I walked and I saw my bed and I walked past and I stopped and then I went over and I got in bed. I was like, “Screw it. I’m just going back to bed.” And I went back to bed and I laid there for probably like….and I couldn’t sleep. I wasn’t tired; I just didn’t want to do today. So I just laid there in bed for almost an hour. And then my wife came in that was really good. It was awesome. We just hung out and talked and made me feel better. And I had some big things happening today that I needed to be at the office for.

So we had a big Blab hang out, and we ended up having 3,000 people on it. We interviewed Garret White and Liz Benny and Ryan Stewman and it was really, really cool. But then typically when i get to the office, and it’s like go time, boom and I just go go go. And I remember one time reading something and it didn’t make sense to me at the time, but I think I kind of get it now. I think it was actually a TED talk from Jason Freid, the dude that owns 57 Signals and Base Camp. He was talking about the concept of Remote. He wrote a book called Remote as well, which is an awesome book by the way. But he was talking about how if you want to get work done…..if you ask someone, if you get some work done, what do you do. They’re like “I come to the office earlier, or I stay late, or I work from home.” But they never said they get work done at work. Work is not typically a place people get work done, I guess apparently.

And then, I can’t remember if it was there or something else, but someone said, the average person works 8 hours a day, but they only actually work 2 hours a day or something like that. I remember it didn’t make sense to me. Really? That’s weird.

Today was kind of like the extension of after I got out of bed and I finally got to the office. I had two big things. I had a recording I was doing for a webinar and I had the Blab. And normally I sit at my desk and it’s just Boom! Go time and I just go, go, go until it’s next thing I know it’s the end of the day and I got to go home and play with my kids. And today was more like, what I assume most people deal with. You just don’t want to deal with the thing, you should but it’s going to take all this effort to start it, and I don’t really want to start it, and then I look at the clock and it’s like 45 minutes til the next thing. I can start this thing, but I’m not going to be able to get much done on it, so instead I’ll just go to Facebook, and I was totally…..It was amazing. And today sucked from a productivity standpoint. I did the two things that I had to do and that was about it. I got a couple little things done but, not very much.

Now I’m heading home, and I’m going to get, actually I decided I’m going to go home, we’re going to have junk food, I’m going to sit and watch a movie with the kids tonight, we’re going to keep them up even though it’s a school night, we’re going to jump in the hot tub. I’m not doing a normal night tonight, I just don’t want to. I want to do a night that I would want to do when I was a teenager. I’m doing that tonight because I want to, I’m going to. So there you go, you can’t stop me.

But anyway, it’s just kind of interesting. I’m allowing myself today to feel that way, and tomorrow I won’t ever again. Well, maybe someday I will but not for a long, long time because I didn’t really like it, I felt kind of crappy the whole time and uninspired and I didn’t feel like I was really moving things forward. But I did get on the Blab. That was really fun actually, that was cool. Those guys are all awesome, they really inspired me. That was cool.

But I felt that way so I just wanted to record this message for a couple of reasons. One to document it for myself. Like, Wow, if you enter the day in a bad state that can kind of destroy your whole day. And literally I probably got 2 hours of work done today. Where on a typical day I would say, some people are like, how any hours a day do you work? I’m like 8. And how much work do you actually get done? I’m like, 8 hours worth. Typically I get 8 hours of stuff done in an 8 hour day and today was closer to the 2 that most people get. Anyway it was kind of interesting, so I’m documenting it for myself, and then for you guys too, to start thinking about that for yourselves. How many hours a day are you actually working? When you’re working are you working or doing what I was doing today which is not necessarily working. Anyway, it’s kind of interesting. You know we only have so many hours in a day and none of us spend enough time at home with our families and things like that. And I think that part of it is cause we’re too busy at work not working and doing whatever.

So I think if all of us can start focusing more and getting more done during the day, we can work half days and get twice as much stuff done. At least I think so. That’s my theory after today. So you’re allowed one per year that was my one. Tomorrow I’m going to kick my own butt, get back and stay. We’re going to go hard and fast cause we got a lot to do. But just wanted to kind of document that and let you guys know that every once in a while, even I crash and just can’t even function, and it does kind of feel good. I’m not going to lie, I’m really excited to just veg out and eat junk. So I’m going to do it and nobody can stop me. So there you go.

This is probably the anti….the opposite of an inspiring podcast. It’s the truth for today. There you go. I got nothing else. I’m almost home and I’m excited, it’s kind of rainy and sunny, so I think we’re going to get a rainbow, which is cool. A cool way to end out the day. Oh there it is. Holy cow there’s a rainbow. Well look at that. Alright, there you go guys, we got a rainbow shining down on us, what can go wrong when there’s a rainbow. Alright I appreciate you all. Have an amazing time and I’ll talk to you guys on the next episode of marketing in your car.

Feb 29, 2016

A meeting I’m excited for, as well as some random things I did not learn from my friends.

On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume.

Here are 4 things you will hear on today’s episode:

  • Why spending $1000 on a course ended up being a good thing
  • How shampoo companies talked people into consuming more shampoo.
  • Why Russell’s webinar for Funnel Scripts was so successful.
  • And why Russell is going to get in trouble for teasing his friends.

So listen below to hear about Russell’s mentor and to also hear him make fun of some of his friends.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who’s listening to this. Hope you guys are doing awesome. We’re officially past 200, we are 201. We’re like a legit podcast now. I don’t know, now that we have 220 + episodes, there’s not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It’s more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there’s a call to action. I’m totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all.

I’m excited for today, I’m actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I’d say, some of the initial ones, it’s crazy it’s back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand’s old big seminars. They were my people, that’s where I learned a lot of stuff initially from. I’m excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he’s here today. We’re going to hang out, its’ going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it’s funny because now I’m always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I’m like, “I already know teleseminars, Do I buy this thing or do I not. It’s $1,000.” You know all the drama that we go through in our heads when we’re trying to make investments. It seems like a big deal at the time, but later you’re like, it’s $1,000, come on now.

I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He’s like, “Then why wouldn’t you buy it.” I’m like, “that’s a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don’t know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn’t even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it’s like wash them every day, to hey you should wash them multiple times per showers. Consumption.

Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It’s  funny because recently that’s been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they’re going to stick longer the more they’re going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It’s just kind of crazy, and he is actually here in the office today! I’m exciting. We’re going to be making some promo video for Clickfunnels, he’s doing a big roll out for one of his newproducts and on the back end we’re going to plug in Clickfunnels, it’s going to be really, really cool. I’m excited because I’m totally geeking out. When one of your mentors come into your office, you’re just excited no matter what. But he keeps telling me, “This time the teacher’s coming as the student. I’m coming to learn from you.” I’m like, “Dude, everything I learned I learned from you guys.” Anyway, I’m just excited. It’s going to be really fun. Hopefully some gold can come out of it. If I get some cool things I’ll share it with you guys tomorrow or tonight or some time.

So that’s kind of one thing that’s happening today that will be really, really fun. I’m excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it’s been selling like crazy all throughout the weekend, so today’s the last day. I’m pulling down the page today. So we’re doing a big urgency scarcity push and hopefully in the next 18 hours or so we’ll sell a lot more. That’s kind of the goal. For those of you guys whoever follow product launch stuff, there’s Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there’s like a spike on launch day,  and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it’s always called the launch w or the Walker W. Hoping to get the W, otherwise it’s just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome.

We have a bunch of other….anyway, it’s kind of funny, a lot of you guys, I talk about stuff that’s always happening, and I’ve had 5 or 6 people message me, “Dude, why didn’t we know about Funnel Scripts before it happened?” I was like, “I guess I haven’t really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you’re wondering. I’ve had people tell me this week, “If everyone is using it, it won’t work anymore”. I was like, “Dude, if everyone just copies my slides it won’t work anymore, but if you listen to what I’m saying,  you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.”

It’s kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It’s before Aiden was born, he’s five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he’s friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren’t working anymore. I remember at the event I talked about landing pages and how to get opt-in’s and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don’t work anymore and that soon they’re going to be non-existent?” I was like, “No.” I kind of laughed, “I don’t know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It’s kind of like when videos first came out, I’m going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I’m like the only one looking there, from somebody who’s actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you’re not that good on video. Have you tested someone’s who’s good on video, versus copy, versus someone who’s bad on video? Cause my guess is it’s not the video doesn’t convert on landing pages, it’s your video that doesn’t convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends.

Anywho, that’s what I got. I’m at the office, I got a busy day, I gotta go. I don’t what I’m going to keep rambling. I’m going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.

Feb 26, 2016

After you’ve mastered consistent new customer flow, then you’re allowed to do this…

On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it.

Here are three fun things you’ll hear on today’s episode:

  • Why people will buy more from you, as long as you continue have new things for them to buy.
  • One of the cardinal sins of why people’s businesses have shrunk or disappeared.
  • And what two things you need to do for your business to be successful (gaining new customers, and having new products for them to buy).

So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it’s today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we’ve been recording it now for 3 years and I love it. So thank you for listening and subscribing.

I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I’m like, “holy cow, that’s a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time.

What to talk about today…….Well, today on our, hopefully…I should’ve known this before I jumped on, but I’m already driving and I don’t want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can’t even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane.

And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he’d been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn’t do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew’s stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don’t think we do, we feel guilty selling more stuff, because we’re like, Man, they already bought this thing, I don’t want to sell them more things.” But the reality is people like to buy things.

One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don’t make more money, is I don’t make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It’s been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don’t really sell other people’s products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we’re trying to keep everything more internal. We’ve sold Clickfunnels a lot, in fact I’ve talked about it probably everyday for the last 18 months. Because I’m in love with it. And we’ve sold a lot of it, we’ve got 11,000+ active members now. It’s growing rapidly, it’s been amazing. But I haven’t really sold anything else, we haven’t really come up with another product. We’ve had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting.

So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume.

What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I’ve been doing this a long time. 12+ years now, and one of the, I’d say the cardinal sins of why people’s businesses shrink and eventually disappear, I’ve seen it, I can’t tell you how many friends and partners and guru’s and things that I’ve seen in the last 12 years go through the cycle.

I’ve got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You’re not even above 5. Alright, she’s gone. Oh and now she’s about to turn into me, holy moly.

Anyway, that was weird. I’ve seen these people who’ve had business who have shrunk and just disappeared and they’ve lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that’s bringing in new traffic, new leads, new blood into your business. If you don’t have that, this is what happens.

This is the pattern, I’ve seen it hundreds of times to people who, I’ve seen them at the top of the world. They come in and they’ve spent a some amount of time building up a list. Sometimes it’s through a product launch, sometimes it’s through whatever, and they get this audience. Let’s say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I’m not saying that in theory, I’m saying that, in I’ve seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who’ve disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic.

So this is the lesson and this is the warning. The lesson is, you’ve got to have two things. One is a front end funnel that’s bringing in new blood into your ecosystem, your world. That’s number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that’s what they’re doing and that’s what they’re best at in the whole world. So they’re bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that’s their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that’s where they’re actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers  selling them the next thing. They’re doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that’s a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world.

So I want to make sure that you understand a couple things. First off, you can’t turn off the spigot that fuels your company. Because that’s going to be a temptation because you’ll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That’s the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that’s called, “The Model for the Next 12 Years” That episode is one of the best episodes we’ve ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you’re never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that’s happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want?

Now when you start thinking through that its exciting because there’s a million things you can do, there’s a million partnerships, there’s a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that’s another way people burn their lists out really quick, they start promoting other people’s offers, they’re like, “I don’t’ want to create something else, I’m going to create, promote this person’s offer.” And you do that but the problem is as soon as you promote that person’s offer, those people are on that person’s list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn’t make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else’s business. It didn’t make sense for me, but he was very strategic and very smart.  He said, “Hey let’s partner on this thing. Let’s build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it’s a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership.

So the joint ventures I look for now are ones that are more strategic like that; where it’s building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That’ll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that’s my suggestion.

Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that’s important, but only if you have dialed in the front end faucet to drive new leads into your business. That’s more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it’s working, then I recommend now creating new offers and new things to sell that existing audience. And that’s what I got for you guys. Hope that gets you excited.

We’ve got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We’re gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what’s going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I’m totally kidding don’t give me presents, unless they’re Gold or Silver. Those are exciting. I’m just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that’ll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it’s just focusing on filling the event.

Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It’s fun, right? Alright, guys that’s what I got. Happy 200th episode, or maybe 199, but I think it’s 200. If not, we’ll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I’ll talk to you again soon.

Feb 23, 2016

A little lesson I was reminded of yesterday, when dealing with a very difficult circumstance.

On this episode Russell talks about intentions and why he thinks everybody has good intentions. He gives a few examples of why he believes that to be true.

Here are 3 cool things in today’s episode:

  • Why Anakin Skywalker had good intentions, and how he just went about it the wrong way.
  • Why a man thinking about killing his entire family, actually had good intentions.
  • How people who seem to be doing and saying things that you think are wrong, doesn’t mean that they don’t have good intentions,and why you need to try to understand their point of view.

So listen below to hear why Russell thinks people always have good intentions.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, so I’m driving right alongside the other car my kids and my wife are in and going to the Little Gym. They just drove past. So that’s exciting.

Anyway, I wanted to say hi to everybody today. And I’ve got an important lesson I think. Yesterday started out awesome, and then it ended out really weird. I’m not going to get into details of the weirdness because it doesn’t really matter, but some weird stuff happened. It was really weird. So this took a good two or three hours of my life away from me, while I was trying to resolve things that were just weird. So there you go. There’s the weirdness that you’re all wondering what in the world I’m talking about. I’m not going to get into details even though it’d be fun to. That’s a rant for another day.

What I wanted to talk about is my thought, this thought kept coming to my head during this process. I’m grateful for this thought because it helped me to respond a little differently and I think it was valuable so I wanted to share it with you guys today. And it’s all about intentions. What are people’s intentions? What are your intentions? What are people’s intentions? And not so much that people with good intention or bad intentions, but I’m going to argue today that everybody goes towards having good intentions. I know it seems backwards, but even people that are doing really, really bad stuff, I think they have good intentions.

Not to flash back to Star Wars or anything, but my kids we took them to watch Star Wars part 7 a couple of weeks ago and then I was trying to explain to them on the drive over about the whole story about Anakin, Darth Vader, Luke and Leia, so that they’d have some context. Then they wanted to see all the movies so we watched all the movies. I watched them and as The emperor and as Anakin became Darth Vader in part 3, and his goals weren’t evil right? He had to go to the dark side of the force and going about the goals the wrong way, but Anakin’s whole goal was he wanted to restore peace for the galaxy. He had good intentions right? He just felt that this was a better way to get those intentions. I think a lot of times we look at people and we think that they have these bad intentions. He’s trying to screw me over, he’s trying to hurt me, or whatever it might be. But I don’t think people do that, I think that about people as a whole, not most people but all people.

And I think the first time I really got this was at Date with Destiny with my man, Tony Robbins. And he was telling a story that was interesting. He was talking about this concept of intentions and he kind of said, “People always act out of the best intentions.” I was like, “Whatever dude. People have screwed me over all the time. People have done things like, they have bad intentions.” And he was arguing, “No, people always move towards good intentions, sometimes the path they choose effects other people negatively, but they’re always moving towards good intentions.”  A story he told, he said he was at Date with Destiny a few years back or whatever, and they do different exercises, if you’ve been to that program, you write down different things. I guess one of the attendees was writing out stuff in the book that he was planning on mass murdering his entire family.

So the partner he was sharing his thoughts to, during the breakout sessions, starts panicking like, “Oh my gosh, this guy is about to kill his entire family.” So he ran up to Tony between the break, this is the work…I can’t remember if he gave him the work book or just told him about, but “There’s a guy in the audience who’s planning on killing his entire family and he’s mapping out during this presentation.” And Tony obviously is alarmed, he used it as a teaching experience and finds out who the guy is and brings him up on stage and tries to figure out why this is happening. He hears something like, hey this dude’s about to go kill his wife and kids, that’s guys got bad intentions, he is a horrible person. In our mind, we just cast him as this horrible person doing this horrible thing. But when Tony brought him on stage and started talking and going through this whole process and figured out why was he going to do that, the reason was that when he was a kid, his father had left. His father had left him and his wife or excuse me, his mom and brothers and sisters. And in his mind, it destroyed his life. It was the worst thing on earth, his father leaving. So much so that he wished he would have died. Because it was such a bad experience it destroyed his childhood, it destroyed his older life. Everything bad came from that one pivotal thing, when his dad left.

And his dad was at spot now where he wanted to leave. He wanted to either leave or commit suicide, or something. He wanted to leave himself from the world, but he knew if he did that he would cause so much pain to his wife and his kids. The same thing he went through as a kid. That pain was worse than the pain of losing a father and he did not want his kids and his wife to have to endure that pain, cause it was so intense for him. So his solution, “Well if I kill my wife and my kids they won’t have to go through that pain that I went through as a kid, and I’ll be saving them from this thing.”

And you listen to that and you realize that as twisted as the outcome was for this thing, he did it because he had good intentions, he thought that was the right thing to do. And I started looking around at people and business people and family people. People that make decisions that don’t make sense and you feel like it’s Anakin Skywalker, they’re going to the dark side. And maybe they are and maybe their intentions aren’t, not the intentions, maybe the direction and what is happening isn’t right. And you feel it’s wrong and it scares you and it makes you nervous and unsure, but I honestly believe that everyone does what they do out of good intentions. They think that they’re doing the right thing for them or their family or whatever.

It doesn’t necessarily mean that they are. Like Darth Vader becoming the Sith Lord of the entire universe was not a good thing for everybody. But he thought it was the right way, it wasn’t, he was trying to become evil. He was trying to do something but he went about the wrong way, but his intentions were right. And I think that if we use that lens when we talk to people, and we realize that even though what they are doing or saying or being completely goes against what you believe and that you know is right, doesn’t necessarily mean that they’re a bad person. They have good intentions; they’re doing it because a reason that have convinced themselves of is right. And I think that when we look at people and situations through that lens, hopefully it gives us a different perspective and hopefully we judge them and the situation differently.

It’s hard. Its hard cause in your mind they’re still wrong. You know what I mean? But I think when you understand the intentions right, it gives you the ability to still love that person, even if they hate you. Because, you realize that what they’re doing is not out of spite or out of hate or out of whatever it is. It began with the positive intentions. So, there you go.

You may think I’m crazy. You may think, “Nope, Russell that dude’s got bad intentions over there.” But I think that if we sit back and we try to look at it though a different lens we’ll find interesting things. So I hope that helps a little bit. It helped me last night when I was dealing with some really strange things that I didn’t enjoy dealing with. But realizing that people were overreacting the way that they did, or attacking the way they did, were not doing it out of spite or out of hate, but out of what they thought was good intentions for them. I can love them and respect them for that, even if I disagree with the route and the path, but I definitely understand a little more why. And I hope that that lesson serves you guys as well.

That’s it for today. Appreciate you all, have a great day. Make sure you don’t choose the dark side, even if your intentions are pure. Anakin could have done so much good if he just would have not been evil. But there you go. Alright, guys. Appreciate you all have an amazing night, or an amazing day, whenever you’re listening to this, and I’ll talk to you all again soon. Bye.

Feb 22, 2016

There’s a reason why no one is buying your stuff…

In this episode Russell talks about how to turn up the sexy in your business.

Here are 4 interesting things about today’s episode:

  • How Russell learned how to turn up the sexy in his dating life and later within his own marriage.
  • Why if people aren’t buying your stuff, it’s because it’s boring and you need to turn up the sexy.
  • The steps you should take turn up the sexy in your own offers.
  • And why Russell had to delete his Facebook app, and how that can help you.

So listen below to hear how Russell turns up the sexy in his business and life.

---Transcript---

Hey everybody, this is Russell Brunson, and welcome to Marketing In Your Car. Hey everybody it’s a beautiful Monday morning after an amazing weekend. Right now it’s sunny outside, I’m wearing shorts. What more could you want in life? Seriously. I did ten rope climbs this morning, trying to get back to the time when I used to be tough. My dad growing up he built a big huge rope climb in our backyard, he spent a whole ton of money buying playground equipment and stacking it up and we had to climb the rope ten times each night before we could have dinner, and I became the best rope climber in the world pretty much. Because for wrestling rope climbing is the most important exercise on earth, so we got really, really good at it. Since then I became weak sauce, so we hung ropes in our wrestling room and I’ve been trying to get back into it. So right now I’m not doing ten times a day, I’m trying to do ten times once a week. This is my third week in a row. I did ten this morning and it was hard and my hands hurt. But I did it and I’m proud of myself. So there you go.

So today, oh crap, driving a stick shift again, I gotta remember how it all works. I just killed it. My kids preschool, so all the preschool moms are laughing at me, but it doesn’t matter because nothing can make today not amazing.

Alright, so today’s message, is turn up the sexy.  Now let me give you some back-story before you just think that’s a weird thing. It’s interesting to me, that people come into my programs, they ask me questions like, Why isn’t my funnel working, or why isn’t anyone buying my thing, or whatever it is. There’s a lot of reasons right, sometimes the sales pitch sucks, sometimes whatever, but the core issue behind why people don’t buy your stuff, is because it’s not sexy enough. That’s it. So you gotta look at everything you’re selling and figure out how can I turn up the sexy. How can I make this sexier? Because most of the stuff that people are selling, if it’s not selling well, it’s because it’s not sexy. Nobody cares, nobody wants it.  You’ve gotta figure out how to turn up the sexy.

So I bring this back to a real world example. Obviously I’ve been off the dating market now for, man, thirteen or fourteen years. Quite a while, so I don’t really remember this 100%, but I do remember enough to know that when I was in dating, prior to falling in love with my beautiful wife, when I went out on the market. When I just went out normal, guess what happened? Nothing, because I wasn’t sexy, so guess what I had to do? I had, well, I shaved my head back then, but if I had hair I would have combed my hair. If I was going out on the market trying to find a date or a woman, or a wife, I would turn up the sexy. I would comb my hair, I would put on some nice clothes, I would try to shower before I went out, so I didn’t stink. I would try to have some interesting things to talk about when we went out to dinner. I would try to be a cool person. I would try to help other people. I would try to be the best me possible. I would turn up that sexy as much as possible. Because, guess what women want? They want some sexy.

Same thing the other way. If you see a woman, and she’s all frumpy and angry and frowning, guess what you’re not going to do? You’re not going to ask her out on a date. But if she looks good, she’s put together, she smiles. She can carry on a conversation. She’s turned up the sexy in her life, then guess what? That’s the kind of person you’re going to be attracted to. Now one thing I found out about marriage goes on, you still gotta turn up the sexy every single day for your spouse. Because otherwise they’re going to get bored with you and they’re going to leave you. It just happens; I see it happen to too many of my friends. So a big part of that is you gotta learn how to turn up the sexy in your relationships, all the time. Otherwise people aren’t going to be interested. Your spouse is not going to care about you if you don’t do that. So there’s little things we have to do to keep the other person in our relationship attracted to us. So there you go, there’s my dating advice for today, and my marriage advice.

Throughout your life you have to figure out how to turn up the sexy. The exact same thing is true for your offers. My guess is that most of you guys, if nobody’s buying your stuff it’s cause it’s boring. I can’t tell you how many opt-in pages I’ve seen in Clickfunnels, where people are like, “Give me your name and email address and I’ll give you a three week e-course on how to do something better.” Are you kidding me? That is so boring, there’s no sexy in that. Give me your email and I’ll give you my free report how to do things better. That’s the pitch for the most part. That’s not exciting. I don’t want a free report. Maybe back in the 1980’s that was cool, but today there’s 18 bagillion reports, we’re in the information age. The last thing on earth I want is more information. Unless it’s packaged in a really what? Sexy way. We’ve got to turn up the sexy. If I had given away a free report called Dotcom Secrets, guess what? It would have been hard for people to opt-in. But because I made it into a physical book, I turned up the sexy, I made it interesting I made it intriguing. I made a video that was interesting. I turned up the sexy. I made it seem mysterious and cool, and I made it as sexy as possible. Guess what happened? A Lot of people bought my book.

We have a new offer coming out in the very near future called Funnel Graffiti. It’s stickers that you can put on to build out funnels on your mirrors or windows, or anywhere you want. That’s a sexy offer. Most of the reason why people aren’t buying your stuff you guys, is it’s not sexy enough. So look at every single step in the process, look at your ad, is it sexy? The pictures aren’t sexy, and I don’t mean sexual, because that’s not what I’m talking about. I’m not talking about having ads with girls with big boobs on it. That may help some markets, but in most markets it doesn’t. I’m talking about being sexy. What does your market want, What do they desire, what gets them excited? What’s going to be fun for them to click on. They’re in Facebook bored out of their mind trying to find something. What picture is going to be sexy enough that they’re going to click on. It’s probably a picture of you doing something stupid. When I’m in Facebook I’m looking for my friends and people who do stupid things. Most of our best converting ads are pictures of me doing stupid thing.

That’s the first step, the second step was in my opt-in page, sometimes into the landing page. Why is it sexy? Why would someone give me their name and email address on that page? If it’s not something sexy they’re not going to do. “No one’s opting-in my page, my conversion on my page sucks. I did what you said Russell.” No you didn’t, you did the least that I said. I said make a sexy, exciting, interesting, intriguing offer that’s going to get somebody to give you their email address. Curiosity based. On the landing page, my video sales letter, my webinar whatever it is, if the thing is not sexy, they’re not going to want it. So that’s my message for today you guys. Time for us all to turn up our sexy because that, my friends, will get some people to take action. It gets them to ask you on a date, it gets them to ask you to marry them, it gets them to click on an ad, it gets them to opt-in, it gets them to buy, gets them to buy again, it gets them to a send up. The sexier your stuff the better. So watch over the next 60 days, some of the offers and things we’re rolling out and one common thread I want you to notice is, Has Russell turned up the sexy. I think he has, I think he’s going to a whole other level. That’s what we’re doing here, and that’s what you need to be doing on your side as well. Because your market, they’re bored. That’s why people buy from you, just in case you’re wondering. It’s not because they necessarily want your stuff, it’s because they’re bored out of their mind. They’re on Facebook goofing around all day, stealing time from their boss, looking for something to entertain them. I mean it’s sad, but that’s true. That’s how most of our buying decisions are made. It’s in a state of complete and absolute boredom. That’s when they’re going to see your ad, that’s when they’re going to click. If you are engaging and entertaining and if you turn that sexy up, it’ll get involved, get engaged, they’ll buy and continue to buy. Because that is how the world works today. It’s funny we’re on Facebook and we’re all connected, but we’re bored out of our minds.

I removed the Facebook ap from my phone a while ago, I think I told you guys about that, because I found at night I would try to go to bed, and I’d be like, “Let me see if there’s anything cool happening in the world.” And I’d sit there and scroll through Facebook for 20, 30, 40, 50 minutes sometimes, trying to find something exciting and I wouldn’t. I’d go to bed bored out of my mind. I was like, I can’t keep doing this. This Facebook thing is sucking the life out of me. So I deleted the ap, got rid of it, and guess what? The quality of my life is up. I’m going to keep preaching to everyone that you should do that, but most people aren’t. So you’ve got to realize that’s the state you’re getting them in. You’ve got to be exciting and sexy and fun. Again, I’m not saying sexual, I’m saying sexy. Making it intriguing and exciting and engaging. Because that’s what’s going to get them out of that state and into the state you need them to be in to buy.

I hope that helps. Turn up the sexy you guys. I’m going to go inside to the office and turn up my sexy. I encourage you guys to do the same, not only in your business but in all your relationships. I’m going to be called the love coach now too, I guess. No, just kidding. I just wanted to illustrate that. Hope that helps. Peace you guys. Have an amazing day and I’ll talk to you guys soon.

Feb 16, 2016

Here’s a quick recap of everything I shared during my lunch consultation today.

On today’s episode Russell shares some cool things he shared with some clients at a lunch consultation. Hear all that good stuff in just 7 minutes…

Here are 3 cool things in this episode:

  • How funnels on line basically replicate funnels in real life, but how it’s cheaper.
  • How Russell gets leads into his funnels.
  • And why you need to create desire and belief to get ads to convert.

So listen below to hear about Russell’s seven minute lunch consultation.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals, this is actually the second Marketing In Your Car I’ve done today. Do you wanna know why? Because I’m in my car again and I’m driving, so because of that you get to get me again, because I had nothing else to do. I just wanted to share with you guys. I had a really cool lunch today with, there’s a company called Kount K O U N T, which is a really cool fraud protection company, and the CEO is one of my close friends, he used to be the CEO of Clickbank, in fact, Clickbank and Kount are owned by the same company.

Anyway, I had a chance to go eat lunch with them today, which was really fun to get to know the guys and their sales team and marketing team and stuff. I enjoyed it, and I learned some cool things, not things that I learned, but I shared some cool things with them that I think would be good for everyone so I just wanted to share some of the thoughts and ideas that came from it. Hopefully it’ll give you guys some value.

The first question they asked me, “Clickfunnels sounds cool, but we’re selling BDB. With BDB, do funnels work, is that just a BDC type thing?” and it made me laugh because first thing I said, “Cool, how do you guys get clients in the door right now?” He actually used the word funnel, “Well the first step of our funnel is…” Then I kind of smiled and then he explained the whole thing, “We go to trade shows and we get leads, and we put the leads, and these guys call the leads, and leads forum, and then leads score guys, and if they’re good they go to these guys and then sell to them.” I kind of smiled, I’m like, “Okay well that was a funnel right there. All we’re trying online is replicate that. How do we make it so that instead of you having to have a guy or a gal or somebody do each of those steps, a lot of those things happen online.” I told him about how back in the day, some of you guys know my story, we had a call center that had 60 full time sales people who were outbound calling every one of our leads find people qualify them and all those kinds of things. And while that worked, it was expensive. That’s a lot of people. Everybody had to dial 100 dials a day and all that jazz. It was just super inefficient, expensive and honestly, wasn’t a great experience for people. People don’t want to get phone calls all day long. So when we shut down the call center, we reinvented the model and kind of changed it around. We started driving traffic into a funnel, the funnel sifted and sorted and qualified people and just gave us leads and customers who were ready to sign up today. And that was the transition, that’s how it kind of moved.

We went from having 60 full time sales guys to now we have two.  While they don’t do quite the same top line revenue, they definitely do more profit. Considering two guys versus 60 its pretty dang close to the top line, which is exciting. Anyway, I think that was cool illustration of a funnel. So the next question was, “How do you guys get leads into your funnel?” So we kind of talked about that a little bit, I was like, “We’re doing a little bit of everything. We’re trying a lot of things. We have a Facebook ads that run.” And theyre like, “Facebook ads don’t run for us.” I’ m like, “Really? Why not?” they kind of talked about their messaging on it, and their messaging was very specific li,e, “Hey you can increase your transaction value for this.” I was like, that’s not what people are looking for. Your product is fraud protection you’ve got to create a desire in their minds. When we launched Clickfunnels initially we started selling like, here’s funnel software. And nobody bought it no matter how excited I was. We had to change it. How to get people excited about funnel software. We had to explain what a funnel was and get them excited and show examples of your funnels and what’s actually possible. And that’s why I built the funnel hacks webinar. To show them, here’s what a funnel is. Here’s how it works. Here’s how you funnel hack somebody else. Here’s how you go to Clickfunnels and actually build it, and here’s how you get traffic. I gotta create desire and belief that what I have is gonna actually help somebody.” And I showed them that the reason that your Facebook ads not working is because you’re not creating desire or belief. That’s another goal of funnel, it could be through a sales video, it could be through a webinar, it could be through whatever, but you gotta create desire and belief, those are the two core things you’ve got to create through your funnel. That’s the goal, if your funnel can create desire in the thing that you sell, and belief that it will work for them. Notice that I didn’t say, not that it’ll work, but it’ll work for them, that’s how you get ads to convert. So that was the next thing.

Then we talked about other ways to get leads, and all the things we were doing. I asked them, “One of the things we’re doing, we’re building out kind of a front end call center, who are going to call leads and start selling our programs. Have you guys ever heard of billwith.com?” they said, “Yes, we used builtwith.com but it didn’t really work.” I’m like, “How did it not work?” they said, “we had guys exporting lists of hundreds of thousands of leads and they were calling them all day and getting 1800 numbers and dead calls and things like that. So if you guys know builtwith. Builtwith.com is this site where you can say, hey show me all the sites that were built with Leadpages, show me all the sites that were built Unbound, show me all the pages that were built with Infusionsoft. It shows you all the pages and then gives you full the contact info of those people. I said, “That’s the problem. You’ve got these sales guys that are cold calling all these unqualified, cold, freezing cold leads. I don’t want my sales guys talking to anybody unless they’ve raised their hand. There’s a really cool business model that we’re implementing right now that you guys should look at. It’s a book called Predictable Revenue. I think I’ve mentioned it to you guys before in the past, but if not go to predictablerevenue.com, I believe, and go buy the book, it’s like a $10 book. The books not really well written but the concept is awesome.

So what they do in this book, it kind of documents the case study of how sales went from 0 to $100 million in sales and they did it basically, getting lists that they knew had builtwith.com. conceptually the same thing. You get this cold call list and instead of just having your sales dudes just call and burn sales out, you have the sales guy take 100 leads and then email 100 people and say, “Hey are the person in charge of marketing at this company?” and typically the person is like, “No I am not. So and so’s in charge of marketing.” Then they introduce them to so and so. Now the person’s got a warm introduction to the person who’s in charge of that aspect of the business and that opens up a great call. Then you’re only calling people who’ve raised their hands and said, “Hey, I’m Joe and I’m the marketing guy you’re looking for. Let’s get on a phone call and talk.”  So your sales guys are only talking to people that are warm. So that book, I think the model and I don’t know exactly the numbers, each sales guy emails 100 people a day, from that they should get 11 responses and from that they should have 6 calls or whatever. And they just kind of….that’s the model. Now your sales guys aren’t trying to make 100 dials a day. Your sales guys are sending 100 emails and talking to 11 people who actually raised their hands. It makes for a better experience and way more profitability and less headaches and costs, and all the things that are associated with the other model.

That was kind of another little tidbit and idea. There you go guys. There is the end product of our lunch consult for today, I did with the Kount guys. I hope it gives you guys some ideas for your business on the funnel process, converting ads, different places, different way outside of just Facebook to get leads. A cool conversion process to convert those leads and a bunch of other things. So there you go. Seven minutes and fifteen seconds of gold I hope I dropped on you guys. If you get some value out of that, let me know. Share this episode on Facebook or whatever that would be sweet. If you want to see any back episodes go to marketinginyourcar.com, You can find all the old episodes. Get the transcripts to the old shows and a bunch of other amazing things. Again, I appreciate you guys, Hope you enjoyed our seven minute lunch consult. Talk soon.

Feb 16, 2016

Today we had a little bit of a rant…

On this episode of Marketing in Your Car Russell talks about why he hates when people complain about things that don’t matter. He also talks about how if you look for reasons that you are not going to be successful, you will find them…

Here are 4 fun things on today’s episode:

  • Why you don’t need to worry about integration with Clickfunnels until you past 10 million dollars a year.
  • Why you should never respond to people on Facebook, because it never ends.
  • Why if you search for a reason to not make money, you will find it.
  • And why you shouldn’t complain because Clickfunnels actually saves you money and makes everything easier than it was not that long ago.

So listen below to hear why you shouldn’t complain, because your flying!

---Transcript---

Hey everybody! Good morning and welcome to Marketing In Your Car. Alright guys and gals and everybody else who’s hanging out with us today. Today it’s a beautiful day in Boise, Idaho so I broke out the corvette. I think so far in Clickfunnel’s we’ve given away 9 or 10 of these things this year. If you haven’t won yours yet, it’s time to join the Clickfunnels affiliate program. I just want to give you a car, that’s all I want in life.

I hope things are going amazing for you wherever you are today in your business. If you’re not smiling yet, please smile. It’s amazing how much more goodness will come to you when you smile. Alright, I wanted to talk about something that made me laugh. I kind of hate Facebook for a lot of reasons but the main one is there’s like a million people who have unlimited access to talk about you and tag you and it’s so annoying.  And then message you. Facebook blocks out a lot of people, but every once in a while someone gets through and I’m like, “How did that person get the ability to get in my inbox and annoy me.” Anywho, there was this dude that comes in, and this is a lesson for everybody, so he’s stressing out like, “Russell, I want to use Clickfunnels, but I can’t because your integration with Infusionsoft doesn’t pass all the data it only passes part of the data. And your integration with Ontraport doesn’t do something specialized that I need for my thing, and I was talking to these people over at Leadpages and  they were making fun of me for using Clickfunnels because Leadpages does integrate with them better and blah blah blah.” All this crap.

At first I was just going to delete it, but then a part of me was like, this guy is complaining about a bunch of things that don’t matter at all. I was like, “Hey why are using Infusionsoft?” he’s like, “because I need to do tagging.” “Why don’t you do tagging inside of Clickfunnels?” “Clickfunnels can’t do tagging.” “Yes, it can. Why do you even need tagging? I don’t know anything about you or your business, but my guess is if you’re not making at least ten million dollars a year right now, there’s no purpose, no need, no reason that you need to be doing tagging. The only thing you need to be doing is selling a product. I’m curious, what are your revenues? Are you selling a lot or are you not?” Guess what he came back at, “No I haven’t launched my business yet or one of my funnels, I just got Clickfunnels, I like it and I’m trying to figure it out. So I was researching people who are talking about this and that. How this doesn’t work and how that doesn’t work and all these kinds of things.”

I was like, “Dude, right now our average, our members are making on average $600,000 a day through stripe. Inside of Clickfunnels, right now we’re making anywhere from $40 to $50,000 a day through clickfunnels through stripe. For you who has no business yet, is stressing how our integrations with other companies. Dude, first off don’t integrate it. Do not worry about our integrations, you don’t need integrations. That’s why we have Clickfunnels so you don’t have to do integrations. I run my entire business through Clickfunnels.” “Yeah, but right now you don’t have advanced tagging like Infusionsoft.” “Why do you need advance tagging. You don’t even have a business yet. You’re not even selling a product yet. I don’t even use advance tagging yet. You have my permission as soon as you pass $10 million a year in sales. Then you can start stressing out about advance tagging. Until then the only thing you should worry about it selling your product. You set up a Clickfunnels page. On the first page you just have an opt-in, on the second page you just have a sales button that goes through stripe, third page you should deliver the product you just sold. And you should focus on driving traffic, that’s it. He came back and he’s like, “Wow, thank you. You’re right, all this time I’ve been stressing on these things that don’t actually matter. I was in analysis paralysis or whatever. Right now I not even making a quarter of a million a year, I’m not making ever $100,000 a year. I’ll be honest, I’m not making any money right now.” And I said, “Well, therein lies the problem. You’re worrying about all this stupid crap that doesn’t matter. Clickfunnels does everything you need to do. Don’t look outside, Don’t look for Infusionsoft, you don’t need it, don’t look for Ontraport  you don’t need it. Everything you need is right here. Just use Clickfunnels.” And he’s like, “Oh man, this is awesome.”

So I thought I solved this big problem right, so I thought. So then yesterday, two days later, he comes back to me and this is why you should never respond to people on Facebook because it never ends. So he came back to me and he had screenshots from all around the inter-webs, different Facebook groups and things and he had blackened out all the people’s names to protect their innocence from me. All these kinds of things, all these posts of people who supposedly were upset at Clickfunnels, were canceling Clickfunnels or didn’t like the way that the integration with Aweber, or whatever those things were. He went and scoured the internet. You could tell he spent days looking for all these different possible things, issues that might possibly happen that he didn’t want to mess up, and didn’t want to not make money so he was just finding any way possible to not use Clickfunnels. And he came back, “Russell, there are all these people who are friends of yours, and there are people who are insiders, and one of them used to be an employee and you fired him and you should let him back because he was so good….” All these things and he showed me pages of screenshots from all these people.

And then he started talking about how, If only we had a Zapier integration, then he could do everything, you just need to Zapier…If we could just have all the tech guys focus on Zapier for him then all of his problems would go away. And I wrote back and I said, “Hey, how many products have you sold this week? Dude, you’re stuck in your same problem. This is why you’ll never be successful. You’re searching so hard for a reason to not make money, and you’re going to find it if you keep looking. Right now we eleven thousand members and its growing rapidly, most those eleven thousand members, guess what they do? They just make money. They use Clickfunnels and they make a crap-ton of money and they’re fine. But guess what, there is a fraction of a fraction of a percent who are frustrated. And guess what that fraction of a fraction, those are the ones the go to Facebook and complain about, “This didn’t work, my aweber integration didn’t work. I’m pissed at Clickfunnels and I’m canceling.” Let’s say 1 percent of our customers vocally complain, that’s 1000 people a day vocally complaining on Facebook and it’s not that. So you take 1 percent of 1 percent. That’d be 100 vocal people on Facebook a day, and it’s not that. It’s like five, five or six. You take 1 percent of 1 percent of 1 percent and a half of that, you’re looking at how many people are actively mad on Clickfunnels and they’re the ones posting and those are the people whose opinions you’re freaking out about. Look at the other 10,997,000 or whatever the number is, who are happily just using Clickfunnels and making a crap-ton of money with it. That’s who you should be looking at and focusing, not the complainers, not the people who have some issue.

I was looking at one of the complaints he sent me over, and again the name was blurred out to protect the innocent, and in this thing this lady was all upset because the Aweber integration didn’t work the way she wanted it to work, and I understand that. That’s frustrating. But there’s a work around, so the support person gave her a work around and she was so mad. “Support didn’t get back to me for 24 hours and I’m upset. I’m cancelling, I’m refunding my money. I’m getting my $100 back.” I started laughing. “You’re upset over $100. Look at what we gave you, the ability to create amazing sales funnels. The ability to have upsells and downsells and membership sites and affiliate programs and all this stuff for $100. It reminded me of a dude I heard at a standup comedy thing, and this guy is sitting on a plane, and they’re flying over the Atlantic Ocean somewhere. And the guy sitting next to him is upset because it’s too hot, or it’s too cold, the food didn’t taste that good. All these things he’s complaining about thing after thing after thing. And the guy looks at him like, “You’re flying. You’re in a airplane over the Atlantic ocean flying. It cost you $100 or $500 for this ticket. 300 years ago, 1000 years ago kings would have given everything they owned for this experience and you’re complaining because the food doesn’t taste good, because your seats not big enough. You’re flying.” Oh my gosh, quit freaking complaining.

So I was laughing, a year ago, pre-Clickfunnels, for you to create what you just created, worst case scenario it would have cost you $1000 to get a designer, a programmer, an analytical. Worst case $1000. Here you get all that times a million times more, for $100 a month, and all you got….and one little hiccup makes you freak out. I want to tell you about my experience prior to Clickfunnels when we were paying a designer $50,000 a year and a programmer $`100,000 a year and 8 other people involved to just get one funnel live, and guess what? 90% of the time the shopping cart would break and the auto-responder would break and the sites would go down and on and on and on and on. And now those things are almost zero. I don’t say zero because there are little issues here and there that happen, but it’s almost zero and guess what you’re paying for that? $100 a month. You’re flying, quit complaining. Look at the positive. Look at what we’re giving you for $100 a month. It’s insane to me.

What is the moral of this story? The moral of the story is you’re freaking flying. Quit complaining about the bumps and the air, and the fact tha you don’t like the food. You wish the food did something different. And you wish you could eat steak or sushi, or you wish you could have a shower on your plane, or whatever it is. Quit complaining, you’re flying. With Clickfunnels you are flying. I understand there will be hiccups or things don’t work the way you want them to work, or whatever it might be, but you’re flying. Don’t forget that.

Alright, that’s it for today guys. I’m going to go and help some more people fly and if you’re the one looking for 1000 excuses about why you can’t be successful, I promise you, you will find them. But if you’re like the rest of us who are just doing our business and making money and realize there are going to be hiccups and bumps. Just work around them. If that’s you, then welcome to my world. You’re the people I want to serve, you’re the people I care about. And you are the people who are benefiting from Clickfunnels and the training, and everything else that we’re providing for you guys at an insane rate. Its still is insane to me, what you’re able to accomplish today for $100 a month. If you were to rewind and look back 12 months ago, 18 months ago, 24 months ago it was a different story, a whole different world and the world you live in is amazing. Be grateful because you guys are flying now. I’m out of here, appreciate you. Have an amazing day. I’ll talk to you all again soon.

Feb 11, 2016

How to get so much stuff done that people don’t think you ever sleep.

On today’s episode Russell shares his secret about how he gets so much work done and why it seems like he doesn’t sleep. He also talks about how to find a great team to work for you.

Here are 3 cool things on today’s episode:

  • How Russell gets tons of sleep and possibly even works less hours than the average person.
  • How you can find an amazing team like the one Russell has.
  • And why you need to treat your amazing team well so that you can keep them around.

So listen below to hear why Russell seems so amazing all the time!

---Transcript---

Good Morning everybody, this is Russell Brunson and today it is on like Donkey Kong. Alright guys, so today I have my yellow shirt on that says, “It’s on like…” and then there’s a big picture of the 8 bit Donkey Kong.  You know what that means right? Its means it is on, it means we have a webinar today and we are gonna get paid. It’s going to be payday today. So I’m excited. It’s officially on like Donkey Kong and I’m really, really excited.

It’s been a little while since I’ve done a live, live webinar. I kind of took a couple weeks off and let auto webinars run, because I’ve been buried in so much stuff. So I’m getting my hands dirty today, I’m getting out in the trenches and doing it. I’m excited, really excited actually. We’re doing it with Jason Fladlien’s audience, who are all Amazon sellers which is cool too, so we’re going to be converting everyone from the world of Amazon to the world of Funnels, which is a great, really great thing. So I’m excited.

With that said, I gotta share some cool stuff with you guys today, so I was trying to think about what we have….I don’t even know how to explain it, but kind of the back-story. Some of you guys saw, if you follow me on Facebook, I don’t know if you follow it, it was on my personal Facebook, I don’t know if you can follow it. But if you are one of my personal friends on Facebook, you probably saw I posted the manuscript for Expert Secrets. We finished the first manuscript and I printed it out and was going to start reading and editing, so I printed and posted it there. Which was really cool. Tons of people commenting and stuff. Someone’s comment was, “When do you sleep?” Which is awesome. And it made me smile for a couple of reasons.

First off, I sleep a lot and I play with my kids a lot, and I goof off a lot and I don’t work as much as people think I do. In fact, my bet is that I work the same or maybe less hours than most people, but when I’m working I’m on. A couple of things about that, first off when I’m working I’m on. I heard somewhere, some study, or I don’t know, something. They’re talking about how the average employee at the office gets I don’t know, two hours of work done in an 8 hour day or whatever. My guess is some of you guys probably do that right? You’re probably on Facebook goofing off, checking emails. If I’m at the office for 8 hours, I work for 8 hours; it’s not me goofing off. People want to come to the office and see what’s happening, it’s me working. It’s not exciting. It’s exciting for me because I’m working on cool stuff, but there it is.

Okay, second thing, and this I think is the big secret, this is if I could give you one thing today that I think will be the most valuable for you is, the reason why I get so much stuff done and it seems like I don’t sleep, is because I have built up over the last twelve years, an amazing team of people that can help me with all the different aspects of what I want to get done. If I’m like, “Hey, I wanna do…I have an idea to sell something.” Most people it’s going to be like a 6 month process to have it come to fruition, where for me first off I know, here’s the twelve things that need to get done. I know here’ s my video guys, Boom, here’s my graphic guy, here’s who’s doing the logo, here’s who’s writing the concept, here’s doing copy, here’s doing…..and so as soon as I have an idea, I send it in Trello, which is where I do all my magic, I post some things and within five minutes we have an idea every single person who I have found to be the best in the world in my humble opinion. Have messages on what to do, and then they just do it, and they send it back and within a week I’ve got back everything I need. It would take a normal person 6 months to a year.

It’s not that I’m magic, because I’m not at all. In fact, I’m not talented at all to be honest. Don’t tell anybody. What I have though, I have built up an amazing team of people. And they’re not all employees, a lot of them are contractors as well. They’re kind of both. I think about when I first got started and it took me a long time to get stuff done and I think about that, why was it hard? And I think it’s because I didn’t have the people in place. I look at now, I know who does my logos, I know who does this, I know all those pieces right. It took me a long time. Sometimes, I didn’t find those guys for 5 or 6 or 8 years into my business before I found them. But when I found them I treated them really, really good. Because I want when I have a crazy idea at 2am and I want it done by 4am, I want to be able to message those guys and they take care of it. Same reason why when I have babysitters, we pay them a lot, and the reason why first off, I got 5 insane kids, so that’s kind of crazy. But second off, I want when I call them to see if they’ll come babysit, I want them to cancel other babysitting jobs and come to my house instead. If I’m paying them more, it’s a better experience, and all those kind of things. Same with contractors, I want to be able to take care of them, so much as a boss, that when I’m like, hey I need this, it just happens.

This is really, really cool actually. Vince Palko, some of you guys know him from Adtunes. We had this idea for marketplace when we were trying to get done in three days, and it’s like 8pm or something and I vox him like, “Hey man I have an idea we’re trying to launch Thursday. Is there any way you can get it done in time?” And his messaged me back, and he was like, “For most people that would be”…I can’t remember exactly what he said, but something like, “For most people that would be impossible, but for you it’ll be done.” And I was just like dude, that’s awesome! I try to make it so my relationships with everyone who is doing things is like that, so they’ll drop other projects and other things because I take care of them and I care about them as people and things like that.

For you guys I’d recommend, because everyone’s on different cycles in their business, but I would be looking at where you are now, a big part of it when you’re going out there and you’re trying to find your team. Everyone’s gotta have an amazing…I’ve got an amazing team of people. Everything from graphic design, to artist, to web, to copy, to animators, to sketch artists, to traffic generate. Every piece of this puzzle I’ve got really good relationships with people that can do all those things, and that’s how I’m able to get stuff done so fast.

It wasn’t always that way. I was thinking about when I first kind of started I was trying to find programmers and I was using a site back in the day, called Scriptlance, it was recently purchased by Freelancer.com, but same thing as freelancer.com and upworks.com, it was a site, right? And I would start hiring all these Indians, and Romanians, and Filipino’s and all these people on projects. I would say on average, I would probably hire 15 to 20 people before I found someone that was reliable, someone that was actually good, that I was like, wow, this person is good. I’d be like, “Hey, I wanna do more stuff with you, you cool with that?” and they’d be like, “Yeah, sure.” I’d give them more projects, and eventually some of these guys became friends. I’ve had one of them actually moved here from Ukraine.

When I find people who are good, I treat them well and I try to involve them. Either I make them an employee or a contractor, or just one of our go-to people that we use over and over again. And that’s kind of what we do. So for you right now I would start hiring people, a lot of people. And even if they’re for dumb little tasks, a lot of them, my projects that I hire people for on those sites are just stupid little things that don’t matter. But, I’m trying to find talent. People who respond who take care in their work., people who are awesome. That’s kind of how it works. When I see somebody’s sit e that I like, or I see a logo that I like, I try to find who did that logo, where are they at? For designers I go to this site called Dribbble. D R I B B B L E .com. Three b’s it’s kind of weird. I go there and I swear I spent an hour and a half last night, but I do this all the time. I search for stuff and I find people that have awesome UI design, or awesome logo design, or awesome….whatever I’m looking for and then I just contact them and I’m like, “Dude, that logo is amazing!”And they’re like, “oh, thanks.”Cause they’re designers and they want you to talk about it. I just like, “Man, I respect good design and your stuff is amazing. You’re awesome. Are you hirable, can I hire you in the future to do something? Cause this is awesome.” Then they tell you yes and you go from there.

I would think one of the biggest things you can do to have more success today, but even more so tomorrow, and the next day, and it’ll make it so as you’re growing your business, it’s like a ball or a big rock rolling down a mountain and it’s getting bigger and bigger the whole way down, is by identifying those team members and people that could become your go-to people to get stuff done.  I would spend a huge focus on that cause that’s so much more valuable than you getting smarter, or you figuring out how to do things. It’s all about finding out who are the people that you can trust, that are rock stars that you can put on your team. And then when you find those people treat them awesome. Don’t be mean. Do whatever you can to bring value to their lives and if you do that they’ll do whatever they can to serve you back. And it’s awesome.

That my friends, is how you get so much stuff done. Not because of me, because I understand all the pieces and I found a team that can do all the pieces and because of that we can move fast. So there you go. Hope that helps. I would say right now there’s probably 15 projects that I have that are in Trello, not in transit, they’re in some level of thing and there’s people from all around the world building pieces of those while I’m sleeping. So I can sleep at night because those pieces are all happening and moving forward, which is awesome.  There you go. With that said, I am almost to the office. So there is your homework assignment today you guys. Start building your team, and then it’ll be on like Donkey Kong. So go get a shirt that says, “On like Donkey Kong” for your sales days, it’ll help.

Actually I hope. I will let all you know if I crush it today. If I bomb, this shirts going in the garbage, going in the fire. It’s gone. Alright, I’m out of here. Have an amazing day everybody, and I’ll talk to you all soon.

Feb 9, 2016

What to do about pirates, copy-cats, and unethical people.

On this episode Russell shares why people can copy your message but they can’t copy your fire. He also talks about how the universe has a way of evening things out, if you are ripping others off.

Here are some fun things in today’s episode:

  • Why people can’t clone your passion when they try to copy you.
  • Why Russell doesn’t fear the people who steal from him.
  • And why if you rip others off, you will be less successful.

So listen below to hear what to do when somebody rips you off.

---Transcript---

Good morning, everybody. This is Russell Brunson and welcome to Marketing In Your Car. Alright, everybody, hope that you are having an amazing day today so far. I wanted to have some fun on today’s podcast. I had like 4 or 5 ideas that we could talk about, but this is the most fun because it’s one that drives us, as producers crazy, yet when all is said and done it’s really not that big of a deal, but it still drives us crazy.

This morning I was listening to one of Garrett J. White’s podcasts about how they can….I can’t remember the title, something about, they can copy you, but they can’t clone your fire, they can’t copy your fire or something like that. He was talking about some other friends, who in his mind, he just kind of knocked them off, or they kind of knocked him off. And he’s talking about how you can copy the marketing style, you can copy the message, you can copy all those kind of things, but you can’t copy your fire. I thought that was really cool, and it was interesting because we had, last month when we were doing our hack-a-thon, we had all our Clickfunnels team out here and that was one of the concerns we had. Do we have all developers move in house, we can have tighter controls on our codes, nobody can steal the code. You know, all these different things. And what was interesting is that, this is me as the outside marketing guy being nervous, like, “I don’t want people to copy us, or what if somebody got our code and they hack Clickfunnels and they’re competing with us?” It’s this fear mentality mindset. The developers kind of laughed, “you know like have the stuff we’re doing is open source and we’re open sourcing it, we’re giving it to the communities so people can build on it to, and all these things. If someone wanted to steal the code it wouldn’t matter because most was out there anyway.”

Anyway, I don’t know how the open source is, but apparently we’re donating most of our code to open source for other developers to develop on and make cooler things and all these things, and I’m just like, “It’s so weird to me because it just seems backwards.” But one thing….I can’t remember if it was Todd or Ryan, but somebody said, “This is the deal. Somebody could go and they could copy our code, or parts of our code, or whatever that might be, but there’s intangibles that they can’t copy.” Similar to what Garrett talked about, they can’t copy your fire. They can’t copy our message and our community, and our work ethic, and our team, and our vision and all the other pieces that go into growing an empire.

They can clone things, but they can’t do all the rest of it. It was funny, I was reading an article last week, I had 10 people tag me to it on Facebook, but it was about a company in the UK that basically knocks off every big hit. Amazon came out, they knocked off Amazon. Groupon came out they knocked off Groupon over in the UK. They knock them off, and build them up really fast. They straight just rip everything. You look at the sites, color scheme is the same, layout is the same, everywhere in the menu set up the same spot. Everything is just identical, and they were saying they have teams of people that all they do is monitor these sites daily, and if Amazon shifts the menu one pixel to the right, they shift their menu one pixel to the right. They’re assuming that Amazon is doing all sorts of crazy testing, so they just straight rip them off. Their whole model is they just rip these guys off and then come back to the original companies and sell them. They’ve sold their Groupon clone to Groupon and they’ve done it others. These guys made over a billion dollars, just ripping people off. So it’s like, you see things like that, and you’re like, I don’t want to be ripped off.

It’s funny because I see people that all the time, my stuff’s up for sale on eBay, I see the pirate sites, as soon as I create a course it’s for free on the pirate sites. The other day I was looking for one of my logos, I couldn’t find my logo file. So I just Google imaged it, and I found the original logo file to my design, I’m like, wow! Who has this on their site? How cool is that? I can’t even find it on my own computer. I went to the site, and on the site there was this thing, “Hey here’s Russell Brunson’s course, I’m going to buy but I need people to pony up some money.” There’s like 100 people that all ponied up like 50 bucks to be able to buy my course so they could all just rip it off and share it together. It’s just ridiculous. It’s funny because there was this time in my life where there was so much fear behind that. I was just like, Oh if they rip it off, then this and that and all these kind of things, and I’ve had people come to me, who are like, we are eBay’s company and we’ll police eBay and we’ll knock off anyone who steals your stuff and posts it. We’re going block it and all these kind of things.

In fact, we had this guy, I probably shouldn’t name names, but I have to name names for the story to be funny. His name was Cody Moya, and he used to clone everything we did. We created a product, and I would announce, we’ve been spending three months on this product, and we would announce that we were launching it. And that same day he would send me an email launching his version of what we did, and he’d somehow just put it together really quick, and he’d have the identical product as us. It was crazy. So we used to call him Cloney Moya, because he’d just clone anything that any of us did, it was so interesting. This is a funny part of the story. Joel Comm had…He bought a copy machine in his office, a big huge copy machine. The tag was like, the Copy Master 2000 or whatever, and he broke the tag off and put his own tag on and it was called the Cloney Moya. So he’d do photocopies on the Cloney Moya. It was so funny because….that guy had some success for a little while, but has anyone heard of him since then? No! It’s because you can copy the sales process, you can copy the content, you can copy whatever, but like Garrett said, you can’t copy the fire. I thought that was really a powerful message for me today.

It’s funny, I had a guy that we published for a little while, and I asked him about his journey, like “how did you get successful online?” He said, “You know what’s interesting, I used to go to…..” some pirate website in internet marketing space, where you can get pretty much everybody’s product for free, he said, “I used to go that thing and I would download everyone’s products and I’d listen to them, and it was the weirdest thing, I had all this information in my head, all these things, but I was never successful. One day I realized that I was straight ripping everybody off, and I’m trying to go out there and provide value to world, and trying to help, to sell my own products. There’s some weird thing with the universe, if you’re ripping other people off, you’re stealing their intellectual property, other people aren’t going to pay for theirs. One day I just got sick of it and cancelled my accounts. I went to some of the products that had the biggest impact on me that I’d stolen, I went and I bought them just to pay the authors for those things. When I did that everything changed. Suddenly my product started selling.” Everything good came after he had done that. I thought how interesting that was.

I’m not too concerned when people rip off my stuff anymore, because they’re not the kind of person I want to serve anymore anyway. The dude who’s okay going and ripping a product and consuming it, and can sleep well at night, is not the kind of person in my coaching programs, using my software. I’m not okay with that kind of a person. So if they want to do it, that’s cool and hopefully someday they’ll see the light, but I’m not concerned about that kind of person. The customers I want are the customers who are going to pay me because they know the value I provide to them.

In fact, if you look at my business now, almost everything we sell now is free. You know what I mean? All our best stuff is free plus shipping. We do have upgrades where you get more, you know upsells and stuff like that. For the most part it’s all free. I give all my stuff away from free. People always ask me, like my Perfect Webinar script, “How much is it going to cost?” Just go get it for free, for 5 bucks we’ll ship it, just go get it. And they’re like, “No, I’ll pay you for it.” And I’m like “Just take it.” And they’re like, “Why do you do that?” and I’m like, “If you actually implement the perfect webinar, guess what’s going to happen? You are going to make a crap-ton of money and then you are going to come and give me $25,000. And that is so much more valuable to me than getting $97 from you today.”

For me, I’m all about giving away all this stuff, so that people can consume it and get a ton of value, and then they’ll want more. They will come back if what you give away is amazing. Just a side note, I’d never heard of Dan Kennedy, this is back in the day. I was on eBay and some dude ripped off Dan Kennedy and I didn’t know, but it was like this marketing thing, and I’m like, “sweet I like marketing.” So I bought these Dan Kennedy Cd’s for a $100, and turns out it was like $1,000 course, but I didn’t know that. So I was listening to this course and it was awesome, I got so much good stuff. So because of that…in the product he kept talking about his Platinum Group, and I was like, “I want to be in the platinum group!” This whole course kept indoctrinating me and I eventually call up DKC and I begged them to let me in and I paid them $25,000 to be in the platinum group and I was in that group for 6 years.  So they made, $150,000 off me, plus I spoke at their events, I sold their products. I’d say they conservatively made 3 or 4 million bucks off me during that time.

I came into their world because somebody else ripped them off. And I remember, Bill at the time, was all freaking out about the pirates stealing his stuff. I’m like, “Dude, do you understand that I am in your world today because some pirate ripped you off and unbeknownst to me was selling your product on eBay and I bought it and now I’m here and you’ve gotten 5 or 6 million bucks from me. Was that worth it?” Yeah, let the pirates have fun, if they want to go do that they’re spreading your message, they’re spreading your word. Just don’t deal with it, because a couple of things, first off, the right people will pay. The people who stumble upon that stuff, if your stuff’s awesome they will come back for more. It’s the drug dealer close right? You give them the first one for free and then they gotta come back.

That’s how I feel, I want to make content so addictive that when they have it, they gotta have more. I don’t know if that helps at all. The biggest thing is don’t stress out about people knocking off your stuff. I don’t put password protect stuff on my download pages because I don’t care. Again, people who are going to rip me off, can rip me off. People who want to buy are buyers and they’re going to continue to buy. And those are the ones who I’m catering towards and to and that’s all that really matters for me. So there you go. If you are stealing stuff right now, knock it off because it’s probably keeping you from where you want to be. As weird as that might sound, I don’t know how or why but for some reason, that’s just how it all works.

Alright guys. I’m at the office, I’m gonna go create some cool stuff. Hopefully go change the world and hope that something comes out today that’s going to help you guys.  Appreciate you all, have an amazing day and I will talk to you guys all again soon. Bye.

Feb 8, 2016

The three steps to get any blessing in life that you want.

On today’s episode of Marketing In Your car Russell relates a Sunday School message to marketing.

Here are 3 interesting things in this episode:

  • Why you can become who you want to become as long as you follow someone who already is what you want.
  • What Tony Robbins said is the best way to be successful.
  • And how after you find someone to model, you have go back and put in the work to get what you want.

So listen below to hear what Russell’s church lesson has taught him about marketing.

---Transcript---

Good morning everybody, and welcome to Marketing In Your Car. Alright guys, so I’m driving cautious today because I couldn’t find my wallet this morning, which happens more often than I’d like to ever admit. But that’s where we’re at today. So I don’t have my license with me. Good thing it’s all back roads from my house to the office.

So I hope you guys had an amazing weekend. For me it’s Monday morning right now, it could be any time for you. I mean some of you guys might be listening to this ten years from now, I could be dead, for all I know and iTunes just doesn’t shut it down and you guys listen to this 100 years in the future. It’s pretty sweet, that is the power of what we all do.

As of today, I’m really happy. I had an amazing Saturday, I remember sitting there looking around, and feeling like, this is one of the most amazing days in my life. If every day was like this it would just…..anyway, it was amazing. I was home with my kids. I was out in the wrestling room with the kids. We went hot-tubbing with the kids. Then I went on a date with my wife to go see The Piano Guys. It was amazing. Days like that make everything, kind of puts everything into perspective makes it all amazing. So that was really fun.

Then yesterday, so I am a Sunday school teacher at my church. Some of you guys may or may not know that. So I teach the 14 and 15 year old kids, which is a fun age, because about 15, 16 is when kids go insane. At least that’s when I did. So I’m hoping to have a chance in my own little way, to touch their little hearts before they get to the insane stage. So it’s a fun age to teach, and I have 21 kids in my class. Which is just way more than one teacher should ever have to teach, but it is what we got. So it’s kind of fun teaching them.

The stuff I taught them yesterday, actually really applies to you, who is listening. So today, I’m going to put on my church hat and I’m going to be Brother Brunson today. And I know some of you guys, you obviously didn’t come listen to this to hear a church sermon, but I promise this relates to you. Even if you don’t believe in anything, even if you don’t believe in God, it doesn’t really matter, I think this is still something that is valuable to you. And I hope that you get some value out of it. So, there you go.

Alright, there’s kind of three core pieces I taught them that I thought was really cool, and it’s kind of been like a guiding force in my life, so I wanted to share them. So the three core concepts you got to understand, so I’ll share all three and then I’ll kind of tie them together.

So the first one actually, so in Mormon theology, we have a couple books of scripture, one is the Book of Mormon which I’m sure you’ve heard of, the other one is called the Doctrine and Covenants. And in the D&C there’s a really cool scripture.  It’s D&C section 130 verse 20 and 21, and this is what it says, “There is a law, irrevocably decreed in heaven before the foundations of this world, upon which all blessings are predicated. When we obtain any blessing from God, by obedience to that law upon which is predicated.” I don’t know about you, but that is amazing. So it basically said in heaven before we got here, there was a law irrevocably decreed, which means it cannot be taken away, it’s there forever, from the beginning of all time til forever. Irrevocably decreed upon which all blessings are predicated, not some blessings, but all blessings are tied to these laws, right? And then if we get a blessing from God it’s because obedience to a law that is tied to that blessing. Is that pretty cool?

So to the class there and said, “What blessing do you want?” So again, these are 14 year old kids, and I’m like, “What blessings do you guys want?” Ones like, “I want a hot wife.” So I wrote it on the board. And one’s like, “I want a 4.0., I want to go to school.” Anyway, they had everything from wanting a hot wife, to I want to watch TV all day. So we had all these blessings on the board. I was like, “Cool, so these are the blessings you guys want,“ and I was like, “I don’t want you to think about worldly blessings, but who do you want to become?” That’s a blessing right? “Who in your life, bigger than just like, I want blah. Who do you want to become?” We wrote down some of those things, like who they want to become. “I want to become a great father.  I want to become someone who contributes to society. I want to become someone who changes the world.” So then we start having some of these blessings that were who they wanted to become. So that was kind of the first step and then I pointed, I said, “Each of these blessings you guys want right now, as we now know, they are irrevocably tied to a law. And If you follow that law, then guess what happens? You get the blessing.” Again, irrevocably is a powerful word, God cannot take it away, it is irrevocable. If you follow that law you get that blessing. So I’m like, “ “Sweet, now we know that, all we got to do is figure out, what’s the law that God created that then gives us that blessing?”

So that was step one in this process. Step two I started talking about Tony Robbins. Now, a bunch of 14 year old and 15 year old kids and none of them have ever heard of Tony Robbins. Like, “Dangit. Well he’s this big huge giant with big hands and big teeth. But one thing that Tony taught me, he said, “If you want to be successful in this life, all you have to do is find people who are successful and then model them.” Step number two, I was like, “If you know who you want to become, there’s got to be somebody else who’s already become that, which means that they followed some certain laws to get that blessing. So if I want that blessing in my life, the first thing I need to do is find someone who already has that blessing. Because they’ve done something right, they followed some law and God gave them that blessing. So step two in this is modeling, find somebody who already has what you want, what you want to become. So I was like, “Who do you guys have? Who’s a potential mentor, someone you like at like, ‘Man if I could be like that person, that’d be amazing.’ So that’s step number two, finding that person and modeling them.”

I talked about how; when I started wrestling I was a really bad wrestler. I think I’ve shared this story before, but one of my first days of wrestling practice, I found a guy who was better than me, his name was Adam. I was like Adam is better than me, I’m going to model him. We went out and were running the track, and he kept slowing down and taking short cuts and all these things. I’m like, oh well, he’s good, maybe if you’re good it doesn’t really matter. You can just take short cuts.” So I’m taking short cuts with him and I’m just following him as my mentor. And unfortunately, what I didn’t’ realize at the time is that he was doing things wrong. And the very first tournament I went to I remember watching Adam, and I’m like “this is my mentor, this is my guy. He’s so good.” And I remember watching him get beat badly, just getting thrown around like a little girl. I was like,”I picked the wrong mentor. I picked someone who’s taking short cuts. Who’s not taking short cuts I can model.” I looked and there was this guy name Matt Wood, he was a three time state champ from my high school, he was about to be a three time….. I said, “You know what? Matt is the new guy I’m going to model.” I realized he had a blessing that I wanted. I wanted to be a state champ. So what are the laws he had to go through to get that?  And I looked and watched him work. I watched his work ethic, I watched the moves he would do, I would model him. And within 2 and a half years of making that decision I became a state champ, and it was all about finding someone who already had it and modeling them. Same thing happened in business. I was not a smart kid. I would say, I remember when I applied for college, they have you get a rank of where you fall in your class, my graduating class was 950 people, was a pretty big class, right? But I was on the lower half. More than half the class was smarter than me. It was a lot more; I was in the bottom third. I was like, “not only am I dumb, but I’m one of the dumbest kids in this school.” And that’s what I thought about. I struggled through high school and struggled through college, but when I got in business I found people who were successful. People I remember modeling, guys like Armand Morin, I looked to him every day.” Man, he’s doing what I want to do. He’s making software and he’s selling it and people love him. I want to be like Armand.” So I modeled him and guess what happened? In a very short period of time, I had a company similar to Armand’s. I found other mentors and I modeled them. So the second step is after you know what blessing you want, is finding a mentor that’s already gotten that blessing and then modeling them. Because they have, either consciously or unconsciously, they have followed that law to get that blessing. That’s step number two.

Then the third step, and this one is very important. And this is again, scriptural. It’s a concept we call the law of the harvest, I asked the kids, “who knows what the law of the harvest is?’ and one of them said something that was right on, he said, “ you reap what you sow” I said “yeah, a lot of us we look at what we want to become. I want to become whatever that thing is down in the distance where we’re going.” And we get started, say, I want to get in shape. So we work out three days and like, “I’m not in shape, this sucks, I’m out.” And you just quit. That’s not how it works. Let’s say I own a farm, I bought this land, and I’m like, I want broccoli for dinner tonight. You can’t walk out there and throw broccoli seeds out there and then get upset that by dinner I don’t have any broccoli. That’s not how it works. It’s all about we have to sow first. You can’t reap until you sow, so you sow, you put the seeds out there and you water them, and you weed them and you do all these things. And you protect them from the elements. You do all the things you have to do to sew seed.  And then when the season comes ripe, then you can reap the benefits of that. It’s the same thing for you. Just because you find a mentor does not mean you’re suddenly going to start eating broccoli that night. You’ve got to go back and sow the seeds. You’ve got to put in the work and the effort and the trials. And there’s going to be a lot of them.

It’s funny, I moved into my new ward, and I look like I’m eleven. Some of you guys know that. We have a bigger sized house and I get people all the time who are confused, like, “What do you do?” and I think sometimes they think that I got lucky. But they haven’t seen the twelve years of sewing that I’ve had to put in to get to this point. It’s insane, if I could show you the battles that I’ve lost, and the scars that we have. I’d look a lot more than eleven if you could see that side of it. But I’ve sewing, sewing, sewing, and finally we’re in the season that we’re reaping it, and it’s exciting, but it’s not something that happened over night. It’s the law of the harvest. So, that’s the third step, you know the blessing, you know who you want to become, you found a mentor, you found someone to model. So you can find out which laws they followed and then you have to put in the work. It’s the law of the harvest. You’ve got to go and plant the seeds, you gotta do the work. If you do the work, which by the way, you’ll notice from your mentors how they got there too, they sewed. That is how they got to where they are now.  But if you look at that, that’s how you’re going to get to where you want to become.

So for you guys, I want to challenge you to start thinking about this, start thinking about who you want to become. Find a mentor to model, then start living the law of the harvest. Start planting the seeds and it may not today, may not be tomorrow, might not be a year from now, might not be three years from now, but if you sew, based on the law of the harvest, you will reap. And that’s something I also believe in as well. So there you go.

Hope you guys didn’t mind my church lesson for today. I hope you see how it’s applicable to you in your life, no matter what you believe, no matter what faith you’re in. It’s something that my faith has brought to me, it’s gotten me excited. I hope that it gives some value to you as well. So that’s it you guys. If you don’t have your tickets yet to funnel hacking live, you’re insane, go get them. Funnelhacking.com is the place. The tickets are on sale now, but they are going quickly. This event may be the last I ever do, because I have no idea how I’ll ever top this. We’ve got Marcus Lemonis from The Profit speaking. It’s going to be amazing. So be there or be square.

Some people are like, “Russell, tickets are expensive.” Are you kidding me? I spent almost a hundred grand just to get Marcus there so he could talk to you. And other people, I have to fly out my whole staff, and get a hotel. I don’t make money on this event, just so you guys know. I’m risking hundreds, not one hundred, but hundreds of thousands of dollars to entertain you for three days. And if you’re not willing to spend you know, whatever tickets are, 5, 6 or 700 bucks for flights and hotels to come out here and do it, you’re insane. I remember Tony Robbins talking about one time, he’s like, “You know what drives me crazy? People will go to this movie, and people have risked hundreds of millions of dollars to make this movie, and you come in and pay ten dollars and sit there for three hours and come out and say, that movie sucked. Are you serious, someone risked hundreds of millions of dollars to try to entertain you for 180 minutes and you’re complaining because you didn’t think it was good. You think about kings back in the day. The most wealthy, powerful people on earth, they’d have a court jester to entertain them and you have people spending hundreds of millions of dollars and you pay ten dollars for that experience.” It just makes me laugh. I’ve never said I hated another movie since then, when I kind of realized, wow, people are putting in their time and effort to entertain us and the cost is ten bucks, fifteen bucks. Insane, be grateful for what is out there, it’s pretty amazing what’s happening now days.

Anyway, that’s it guys. I’m here at the office. I got a fun filled week of work, while the rest of my community is at Traffic and Conversion Summit. So I’m going to be working while they’re playing.

One last story, some of you guys know Dan Gable. He’s like the Michael Jordan of wrestling. Dan was undefeated all through high school, all through college. His last match in college, he lost to Larry Owens from Washington. Only match he ever lost. He went on, three years later to be an Olympic champ, nobody scored on him in the Olympics. Not a single person scored on him, that’s amazing. But, while he was training for the Olympics, he would put in 7 hours a day at the gym, because he was so obsessed and wanted to beat the Russians.  The Russians were the powerhouse at the time. And he’d go to bed at night and couldn’t sleep because he knew the Russians were awake, training, and it made him sick to his stomach. So in the middle of the night he’d wake up and be like, “the Russians are training, I can’t let them beat me.” So he’d get up and go running at two or three in the morning, because he knew that he didn’t want to be sleeping when they were training. I thought it was pretty powerful and that’s kind of where I’m at right now. This week is kind of about, while everyone else is asleep, I’m training. That’s what’s happening. Appreciate you guys. Have an amazing day and I will talk to you all again very, very soon. Bye.

Feb 5, 2016

A glimpse behind the scenes of our new offer that we’re rolling next week.

On this foggy episode Russell talks about the rebirth of the continuity program, and why he thinks the continuity program is so valuable. He also discusses Funnel University and why it’s unique.

Here are 3 fun things in today’s episode:

  • Why Russell thinks he will see tons of other continuity programs popping up in the next few months.
  • Why Russell is also bringing back the video sales letter.
  • And what Russell sees as his role on the internet right now.

So listen below to get excited about Funnel University, continuity programs, and video sales letters.

---Transcript---

Good morning, everybody. Welcome to a foggy Marketing In Your Car. Alright, so I’m driving through the fog right now. It reminds me of, have you guys all seen, what’s it called, Rudolph the Red nosed Reindeer, the old clay-mation one. Where Yukon Cornelius and them are running away from the abominable snowman and they’re going through the fog, and he’s like, “this fog is as thick as pea soup.” Anyway, this feels like today, we’re going through pea soup, I can barely see the stop lights in front of me. But it’ll be fun, so that’s kind of what’s happening.

So today, I’m excited. I’ve been kind of on lock down. I feel bad, I haven’t done a Periscope this whole week. At least I’ve been talking to you guys right. I’ve just been in work mode, it’s been awesome. I had, I think it was Monday I had a bunch of calls and meetings, and Tuesday same thing. I can’t remember, anyway. But Wednesday and Thursday, all I did all day was build a new funnel we’re launching called Funnel University. I’m so excited. I’m so proud of it.

But, I want to call my shot so I’m going to pull a Babe Ruth on you all and I’m going to call my shot. So, I look at what’s happened to our marketplace since we launched Clickfunnels a year and a half ago. And back then there were people doing a lot of things, and since then we kind of launched really hard and heavy with the Webinar Funnel and the High Ticket Funnel, that’s what people have seen. And it’s been interesting as I’ve watched my clients, my students, and even Clickfunnels members as a whole, everyone seems like they pretty much…not that they only have, but as a whole the masses have focused on…and also excuse me, Trip Wire funnels, the masses have focused on those. There’s been Trip Wires, there’s been Webinars, High Tickets. And I would say 98% of pages I’ve seen in the last year has been one of those three things which is cool, which is awesome cause those are the ones we’ve been pushing hard. You know people are funnel hacking me and the process and then everyone else is doing it and funnel hacking each other. It’s been fun and interesting.

But what’s been weird for me, cause I’ve been doing this for a long, because I think this is year 12 or year 13 for me. I’ve been doing this a long time, and I see cycles of what people are focusing on, what they’re doing, how they’re selling and stuff like that. So the cycle’s been Trip Wires, Webinars, and High Ticket, which is cool because, I mean the new book we’re launching called Funnel Stacking focuses on Trip Wire, Webinar, and High Ticket, that’s the thing. But there’s two pieces that I feel like are super valuable in this whole marketing game, that in times of my career have been the most important thing. Again, I watch the trends, and two trends that I feel like have been dead in the last two years, and I’m calling my shot and maybe this is just me, I don’t know and maybe I shouldn’t be saying this, maybe it’s me thinking I’m cooler than I am, but we’ll see. So I’m calling my shot right now. Two things that I’m bringing back with the Funnel University launch that’s happening, it was supposed to happen yesterday, but we missed our deadlines. The lead or gold deadline was not hit, somebody’s going to be shot in the head. No, just kidding. But we’re going to be launching it, rolling out next week.

Two things that are going to be unique number one, is we’re launching a continuity program. And obviously that’s not a new concept, but I haven’t seen someone launch a continuity program in a long, long time. Have you? I’ve seen SAAS businesses, but I haven’t seen a traditional continuity program. It’s funny I remember when I joined the Dan Kennedy world way back in the day. Man, it’s probably ten years ago now, dang I’m getting old. Anyway, they launched their entire continuity program based on the “free plus shipping” with the big huge package and their greatest free money making gift in the world and they put you on a continuity program which was a print news letter. And in the internet marketing space no one was doing it back then, so I saw and I was like, “Sweet!” So we made a free dvd offer and put people on a forced continuity program and we launched and I think in month one we had 800 people within 6 months we had 6000 people on this continuity program with our print newsletter and we were just crushing it, and then guess what happened? Everybody and their freaking dog did it too, it was kind of crazy. Soon it got to a point that there was 8000 print newsletter in the internet marketing industry, and all of them sucked except for mine. Well, no I’m going to say that they really did. I joined all of them cause I was thinking that they were going to be good, but no, they were all pretty bad. And maybe I’m biased, but I don’t think I am.

And then, what happened, eventually they all died away. And I’ve been the only one, we’ve been consistently doing a newsletter now for almost a decade, almost 10 years. Which is kind of cool. So, there you go people who’ve come and gone, we’re still going hard and strong. Alright, so that’s number one, is continuity program, and I’ve figured out a really cool way to do the pricing, the pitch, everything. That’s number one the new thing. So watch, I’m calling my shot over the next six months you will see dozens if not hundreds, of continuity programs launched modeling this one. So that’s number one.

Number two is the rebirth of the video sales letter. I was going to do a webinar to launch this, and I thought you know what I don’t want to do a webinar, I don’t want to do this. So I didn’t, so instead we did a video sales letter. We went back to the old Dotcom Secrets Labs book, and we went through all of our split-tests and there’s like, I don’t know, 50 split-tests are all based on video sales letters. Because in the cycle when we were hot and heavy with that, with the testing for that, we put it into the book, everything was video sales letter driven. Every one of our products, everyone else’s products. That’s how products were sold back then. But I’ve seen very little of it in the last 12 to 18 months in our worlds, so I decided I’m going to come back and do a video sales letter, you’ll see the video spoiler box, you’ll see all the elements that were proven winners from back then I have built into this page, which is excited. I’m excited for it, you should be excited as well. That is kind of what’s happening.

So that’s two things we’re launching. A video sales letter version, a selling system to sell a continuity program. So I’m calling my shot, I will see that knocked off more times in the next 6 to 8 months than anything prior to that. It’s going to be the rebirth of continuity programs and the rebirth of video sales letters. So, I’m excited. Because I feel like my real goal in the Dotcom Secrets side of the business is to push the envelope and do cool things and everyone else can funnel hack me and model it for their business. That’s kind of how I view my role right now. And hopefully I’ll make a bunch of money in the interim while I’m kind of going through that process. I really want to be a good example of ways to sell things and cool things to sell. That people can then model for their individual businesses. That’s really how I see my role right now.

I think that there will be a time where Russell Brunson and Dotcom secrets brand will fade into the night and disappears. But, until that happens my goal is to be a shining beacon and you guys can all copy me. Just kidding, but that’s kind of how I look at it, is I want to be a perfect model of cool stuff you can take and emulate. It’s been fun in my coaching program, people like, “Russell I want to sell Mash print, how should I do it?” Boom! Go to Russellbrunson.com, funnel hack that funnel, that’s how you should do it. “Everyone wants a webinar, what should I do?” Boom! Go to whatever.com, and should do that. You know and I just, I can show them perfect examples. “Russell, I want to do a continuity program, what should I do?” Boom! Go to funnelu.com and kind of point people to our models of each different selling models. “How do I do an invisible funnel?” Go to doubleyourreading.com. Like exactly. That’s what I want me to be, is creating models that people can use as selling systems to reach each of their different things they’re selling. So there you go.

Hopefully that gets you guys excited a little bit. But that’s what’s happening. So I’m excited to roll south for nothing else, except it looks dang cool and I’m excited. Oh, there’s another thing that I did. So typically when we do a video sales letters, and if you’ve read the dotcom secrets book you know this too, we use the star story solutions script to write a video sales letter typically. The problem is star story solution script works but it’s kind of hard. It’s a lot of work, to be completely honest. I think of all the selling things to do it’s probably the hardest one which is why I think a lot of people have gravitated away from that, because it’s a lot of work. Which is why typically for good video sales letter, you pay a copywriter 15 or 20 grand to write a really good star story solution script. That’s just, in my experience, how it kind of goes.

I didn’t want create a star story solution script and I was going to do a webinar, so I was like, “What if I just do a webinar for a video sales letter, and I just make it a really cool video. High production value, but I’m just doing my webinar pitch. So I’m doing the perfect webinar pitch for my video sales letter. So when you see it you’ll see that’s what it is. I recorded it at my house in a couple of different locations. I teach three secrets, I do the whole belief pattern. I take the belief patterns, I crush them and rebuild them, do my stack.  I basically I did the perfect webinar for the video sales letter, which I’ve never done either so I’m excited to see how that does, it could completely bomb, but I think it’s going to crush it.

And the reason why, it’s funny it’d never even crossed my mind as an option until we did that Periscope, a little while a go, I did a podcast talking about how we did $150,000 through Periscope. That one I took perfect webinar script during a live Periscope, it took me 25 minutes to do it. We did $150,000 in sales, so I was like, “Man, this perfect webinar concept can work in other places.” And it was funny I was looking at a lot of weight loss video sales letters. Cause still into weight loss industry people still sell things in a traditionally do video sales letter. There’s a lot more content and base stuff like, “Here are three foods that are going to make you die. Or the three foods you think make you skinny that actually make you fat.” So those still work. Those are structured a little more like a video sales letter, excuse me, more like the perfect webinar script. So that’s the reasoning behind testing it. We will see, but hopefully people will start transitioning their webinars into videos like this.

A couple of other cool things we did, again, it’s not just me, it’s me I’m teaching, I printed out a bunch of websites. I have them up on a easel and I’m showing cool stuff on them in the video. I got this cool graphic GUI animation guy to animate the graphics as well. We’re trying to make some cool stuff, so hopefully you guys can look at those and model with your offers and your videos. Hopefully you get some inspirations.

That’s what’s happening. I’m at the office right now, in this thick fog that’s as thick as pea soup is keeping me from getting there on time. Decade In  A Day starts in 3 minutes, 2 minutes now. Hopefully I get there before it starts. And then I got that for 4 hours, I’m going through 4 new inner circle members. I’m doing intake calls from them. Which will be fun. We call it process Decade In A Day, if you wanted to be part of that just go apply for inner circle at russellbrunson.com.  And then after that I’ll be focusing on getting in the rest of Funnel U live and hopefully by Monday or Tuesday next week you guys will see Funnel University. You have my permission to model it.  Hope that helps, appreciate you guys. Have an amazing day and I will talk to you all again soon.

Feb 3, 2016

No one’s ever progressed by watching four hours of football…

On this episode Russell talks about turning off the football game and getting back to work because people are wasting their lives away watching sports.

Here are 3 interesting (but possibly offensive) things to listen for in today’s episode:

  • Why spending a significant amount of sports is not a good use of time.
  • What Russell recommends if your number one hobby is watching sports.
  • And why you should find out what part of your life you are passionate about, that doesn’t involve watching other people succeed.

So listen below to hear how Russell is going to piss off all the people who love sports.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you’re having a good day today. It’s freezing in Boise, I don’t know what it is but I keep thinking it’s going to be summer, and then no. And the way our new house is built, I don’t know if I told you this, It’s one of the pains of our house. So, it’s a little bit bigger of a house and there’s four different heating zones. And my bedroom is the last one, and also the heating system and the water system are tied together. So what happens is, because we’re the last room, we have those cool nest controller things, so we have the temperature set in our room to 71 which is perfect normally. But when it gets cold it’ll show 71 is where it’s trying to get to but it’s only actually 67. And for some reason, if it gets to freezing or below, I’m just pretty much screwed. That part of my house is freezing. At night we’re freezing cold. We have all these space heaters, and we’re trying to warm it up and everything, but it can’t get warm. We’ve had 5 guys come, so that’s part of the issue. But that’s okay cause we can bundle up in blankies and stuff to keep warm. The other part though, and we’ve learned this, if I look at the temperature in my room on my nest, let’s say it’s 71, but it’s actually under 71, that means it’s not able to get the heat it needs to warm my room, which is also tied to the hot water heater, which means my shower cannot make a warm shower. If the gauge on my room is 70 or 71 right now, I’m going to have a warm shower, but if it’s not I’m going to have a freezing cold shower. For the last 3 days it’s been below. Any other showers in our house are fine, so I have to go shower in the kids’ rooms. But my own shower won’t and that’s kind of weird. So that’s where we’re at.

I wanted to talk today about something that I’m probably going to offend somebody. And if so, I really apologize. I don’t really apologize; I think it needs to be said. So this is my thought.  I was asking someone the other day, they were trying to figure out what to build, their passions and stuff. I was like, “there’s got to be something you are crazy passionate about. Where you would do it for free and you could inspire others. All of your free time you’re focusing there and you’re learning about it and reading and watching.” And maybe I’m just the weird one but I assumed everyone was passionate about something. I assumed there’s things you follow that you’re obsessed with. For me, obviously marketing, I’m obsessed with it. I read every blog post, listen to every podcast, reading insane amounts of books and courses. I’m just obsessed with that concept, but that’s not the only concept.  There’s a lot of other stuff. For a while it was NLP that became a passion. I was studying, I was learning, I was reading books and courses and cds. It was consuming, immersion of NLP. I had a time I was selling. How do we sell, trial closes, and tonality, and all that’s from when I became obsessed with the selling part for a while. Right now, I think my passion is bio-hacking. What are all the weird crazy cool things I can do to get more out of my body. More energy, more focus, more weight loss, more happiness.  Maybe I’m just insane, because of this bio-hacking phase; we’re in the process about to begin to build out this huge bio-hacking room in our house. It’s going to be insane. I’m hoping I finish it before I’m out of my bio-hacking phase. But as of right now, I’m in it. I’m neck deep and I’m obsessed and it’s so much fun and exciting. Every day there’s a fun new thing. I’m reading the blogs and the podcasts. I’m starting a whole cool company based around it. Just a bunch of crazy, cool things. So that’s kind of what’s happening.

I love it and I have so much fun with it and I assume everyone’s got something like that. So I ask this guy, “What are the things you are passionate about?” And he really struggled trying to find it. Finally he came back, “You know what I’m really passionate about? Sports, I love watching football.” I was like, “Oh man,” I wanted to ask, “How many hours a day do you watch football, how many hours a week do you watch football?” I don’t even know where to go with this. Maybe it’s just because I’m not the kind of guy that likes to watch sports. I love being entertained, I love going to a two hour movie and watching and getting entertained and then coming back to the real world and doing stuff again. But it feels like with sports, especially football. It’s four hours and you watch other people live their dreams and you sit there and you don’t. And you talk about things that don’t matter. And again, some people sports is their thing and it matters, I get that. I’m a wrestler, I get passionate, I watch other people. I get that. But, I think a huge majority of people are just wasting their life away watching sports. Watching other people achieve their goals, and their dreams and things like that. Again, an average football game is four hours, and how many football games do you watch a week or weekend?

My brother, I love him to death, but he watches football all of the time. We were at his house, and he’s a lot younger than me, we were talking and he’s talking about all these super bowls that happened before he was born, that he went back and watched the videos of them. Dude, you watch videos from people who are from before you…You wasted four hours of time watching something that you could have just seen the score. You knew the outcome and you watched four hours of this thing. And it was just like,” Ahhh”. I see people watching golf, and baseball and it just doesn’t make sense to me. You know, it’s been interesting. I love going to sporting things. I went to the wrestling match of the kids the other day. I like going to baseball games and football games. For me, it’s a lot less of going to watch the sport. And the sport part is fun, I get that, but it’s the people, the atmosphere. I enjoy that part of it. But sitting down in front of the TV and pushing play while your wife and kids do other things and you’re just zoned out. It just makes me sick thinking about how many hours are wasted. They could be doing so many more productive things. Helping to enhance you and your life and family and people around you, people you could serve. If you took that four hours a week, assuming you’re watching one game and not twelve. The four hours you spend watching a game and use it to read a book or to read blog posts, for crying out loud, just something. You can develop skills that can actually help other people and change the world in your little way. That’s kind of my thought. I just feel like, there’s nothing inherently bad with sitting there watching a football game. What does Garrett White say, “You’re sedating yourself, so you don’t have to deal with all the rest of the things.” I’ve been to people’s houses where I go over there and their watching football and their wife and kids are in the other room, and they’re missing it!

So if you’re number one passion or hobby or talent is watching sports, I recommend deleting ESPN or ESPN2, or ESPN the Ocho, or whatever. Whatever you’re watching, turn it off. It’s not that important. Have them text you the highlights of the game. Watch the news, the recap for three minutes. They show you all the important plays that happened and you don’t have to waste so much of your time, energy and talents on that.

I don’t know where I’m going with this. I think I’m just very guarded of my time, every waking minute. Because I know that there’s so much to do, so much that I want to become, and I feel like, four hours, or three hours or one hour, of whatever sport you’re in, that’s a big sacrifice. If you’re billing your time that four hour period of time, it’s not making at least 5 grand an hour, if you’re not making 20 grand from there, there are way better ways to spend that time. So I encourage you guys to turn off the TV and stop watching sports. Watch the highlights, I’ll allow you to do that because I even like the highlights, even sports I don’t like, it’s still fun. Like golf, I will never watch golf or baseball or pretty much any sport to be honest, but I love watching the highlights, because you get to see the one cool thing that happened in 4 hours. I get that, so I give you permission to watch the highlights, but turn the darn TV off, pay attention to your wife, your spouse, and it’s time to cultivate a hobby or talent that isn’t involved watching other people succeed. It’s around you helping and serving and changing somebody’s life. Think about what aspect of your life you are passionate about. Is it financial, is it health, is it business, is it recreational, is home building, is it gardening? I don’t care what it is, pick something. Start doing that, because first off, when you start doing it, you’re going to become a better person. I don’t know anyone who becomes a better person watching four hours of football. It doesn’t happen. Maybe you know players names better or you can guess the scores or you can cheer for people, but it doesn’t make you a better person at all. I almost think, it’s the second you turn the TV on, your progress in life starts moving backwards. I feel like we’re always either moving forward or backwards. The second you push play on ESPN you start moving backwards, because you’re no longer contributing, you’re just being entertained. It’s like a movie you guys, that’s it. So there you go. I’m sure I pissed off a lot of people who love sports, but I care more about you and about what you can become and who you can serve. So turn off the TVs, let’s find a passion, find a hobby. Something that, first off, is going to better your own life, and second off, you can use that to better other people’s lives. That’s the secret spot where you’re going to find a business guys. If you’re not passionate about something yet, turn off the TV and go to Barnes and Noble. Lock yourself in there and walk around and read every book until….read the first chapter of a different book in every single section, and the book you’re not able to put down, that’s the one. Go buy it and go start consuming it and go buy all the other books around that topic.

That’s how you should begin your journey. Turn off the TV, go get a book and that’s it for today. I’m going to go in there and get back to work on writing a book. Book number two, first draft is done and we’re working on getting it all done. Hopefully have the first printed draft live at the funnel hacking event. So I’m excited. Appreciate you all, have a great day and I’ll talk to you soon.

Feb 2, 2016

What is t-shirt video publishing schedule?…

On today’s episode Russell realizes why other marketers wear white shirts every single day. He also talks about why he hasn’t worn white shirts in the past, but why now he might consider it.

Here are 3 cool things to hear in this episode:

  • Why Russell has to go buy all new clothes for Funnel Hacking Live.
  • How if you watch enough videos of Russell you will know his shirt rotation.
  • And why Russell is considering wearing boring dress shirts every single day.

So listen below to hear about Russell’s t-shirt drama and learn which of Russell’s shirts are his favorites.

---Transcript---

Hey everyone, good morning and welcome to Marketing In Your Car.  Alright, so we are on the way to the office as usual. I had a thought.  I think I figured out why people wear slacks and a white shirt, finally. It took me a long time to figure it out. Yesterday, for example, we had 4 of our Clickfunnels certified consultants, who are just crushing it, come in and we filmed their stories; which are really inspiring. One of them is doing over a million bucks a year from what he got in the certification program; which is crazy inspiring because it was 8 months ago. One of them is a stay at home mom.  She’s got 12 full time clients now paying her between 1200 and 2500 bucks a month which is super cool.  One is a network marketing guy who was struggling with network marketing and now he’s doing this and just crushing it.  Another one is Donna. She’s a graphic designer. She went to the certification program. She doesn’t just sell them graphic design now, now it’s funnel building.  She’s able to 10x what she charged each of her clients.  It’s really fun hearing all of that. I was going to go meet them and I had to pick my wardrobe. I was going through all my stuff and I’m like, “I’ve worn this shirt at two different events and I’ve probably filmed 12 videos in it. And this shirt I’ve worn to three events and I’ve probably filmed 15 videos in. Everything single thing of clothing I have I can remember multiple, like 5 to 10 videos that I’ve worn it in. I don’t have a ton of clothes. But my wife is always mad at me because I always go buy more clothes. I’m like you don’t understand because I make a video and that video is out there forever and everyone has seen that thing. And it’s funny because I’ll go to an event and I’ll have a shirt on and people will be like, “Hey I saw that shirt in whatever.” And people will say stuff like that.  And I don’t typically wear a white shirt and a tie, or a white shirt and a sports jacket or whatever.  I just wear t-shirts or I wear button up shirts like that.  But the problem is when you wear something like that’s got color or flare or whatever you want to call it, or it’s a t-shirt with a funny saying. After you’ve worn it once, then it’s in stone on a video. You can’t wear it again. For Funnel Hacking Live, I have to get all new shirts, because everything I’ve worn, a percentage of the audience has seen me wear before and its awkward because their like, “Does Russell wear that shirt every day? I thought he was successful.” It’s like this horrible thing.

I was thinking about my friend, Ryan Deiss, he does his events and videos and he always has a white shirt and a suit jacket on. I used to think he’s trying to be all business-y, which is the anti of me, but now I kind of get it. If he wears a white shirt and jacket, people just assume you have on a new white shirt every time, but it could be the same shirt. He can wear the same shirt every day, for the last ten years and nobody would know, because it’s a white shirt.  And people assume, “oh if you’ve got a white shirt and tie, you’re a business person and you’ve probably got like 50 of them and they’re all dry-cleaned every single day. For all we know, Ryan’s wearing a shirt and no pants.  Or it’s the same shirt and he never washes, he goes to the office and he’s just got one hanging up there, throws it on and boom, does a video, but nobody knows. So, there’s something to think about for today.

I have no idea why I brought that up, outside of the fact for any of you guys, especially doing daily periscope videos I keep preaching and telling everyone to do. After 5 days everyone’s seen your wardrobe. If you go back through my periscopes, you kind of know my rotation. Monday I’m probably wearing this. Tuesday I’m probably wearing this. It drives my wife crazy because there’s only 5 shirts I like. I got this really cool one that I got online. Its yellow and it says “It’s On Like Donkey Kong” and it’s got a big picture of Donkey Kong. I love that shirt. I would wear it every day if I could, but people would see it. “Hey Russell, three periscopes in a row and you’re still wearing the Donkey Kong shirt. Why?” I’m like, “Dangit!” Even if I bought three different versions of that shirt people would still think it’s weird.  I’m like, “No I washed it, I can wear it two days in a row, because laundry night was last night. So I can wear it.” But no you can’t. It has to be two weeks out. I have to plan, “I wore this last week, I have to wait another week.” Because you don’t want people to think you’re weird. I have two American Fighter shirts that I love, that are my favorite. A blue one and a red one, and again those ones I would wear every day. But the problem is the same thing. You’d think I wore the same shirt every day. So I have this dilemma where some of you guys who are bloggers or podcasters, you can wear the same clothes every day and nobody would know. But because I had to choose videos as my medium it just ruins everything. I’m trying to think if I should go and find a white shirt. Or a shirt that is plain enough, and you’re like, “oh, maybe that’s just one of many dress shirts that are similar.” Then I could just wear the same thing every single day. I don’t know. Then I have to start wearing dress shirts which is not going to happen. So there you go.

I guess the moral of this story is, if you’re going to pick a daily video thing, make sure that you’re okay with the fact that people are going to see the same shirt every 5th episode or whatever. It was funny, a while ago I started this….I’ve tried to do this whole consistent publishing thing forever. It’s kind of hard. In fact, the new daily periscope thing has been the best one that’s been consistent along with the marketing in your car podcast. But one thing that I remember is when I started doing that, is because I was doing this daily one. I would do this daily sketch, and I did 12 days in a row, at that point I’d be through every shirt. I’d start over, and they kept coming. After 3 cycles of that, jI was like, “This is embarrassing.” Then we did this thing where I was like, “Hey if you want me to wear your shirt on my show, send me your shirt and I’ll wear it.” So we got all these people sending the weirdest shirts. Some things I was like, “I can’t wear this.” But of course, that’s what people wanted you to wear. “Let me order the weirdest thing possible and make Russell wear it.” So that kind of died. I quit doing the show and a lot of it was because I felt dumb about wearing the same clothes every single time.  I’m not sure if you can relate to this, but I hope that……Again, I don’t know if I’ve provided any value today, but hopefully there’s an entertainment factor.

So I’m at the office now. I gotta get to work. I’m wearing one of my 5 favorite shirts, so if I do a periscope tonight, you guys will see it. It’s a maroon one that says, “Obey” on it. So if you see that tonight that’s why. I apologize, but I’m out of shirts, I got nothing else.

So I’ll have new stuff for Funnel Hacking Live. So if you don’t have your tickets yet, go to Funnelhacking.com and get your tickets. So you can see what new outfits I have. If nothing else, that should be of value.

Also, Marcus Lemonis is speaking, Sean Stephenson, Alex Charfen, Kyle Cease, me, Liz Benny, a whole bunch of other amazing people. Do not miss it, it’s going to be awesome. Have an amazing day and I’ll talk to you guys soon.

Jan 28, 2016

money4college, sublimenet, and other goofy things I came up with when creating my business…

On this episode Russell talks about some silly names he’s used for his businesses in the past. He also tells a funny story about when he was new to the business.

Here are some fun things to listen for in today’s episode:

  • What the name was that Russell used for his first software website that was immediately shot down by his wife, Collette.
  • Find out how Russell decided on Dotcomsecrets.com for his business name.
  • And hear what the name of the little known parent company of Clickfunnels is.

So listen below and laugh with Russell as he talks about the struggles of naming his businesses.

---Transcript---

Good Morning, everybody.  It’s an amazing day today.  Welcome you guys to Marketing In Your Car.  Hey everyone, it is really a beautiful day right now. I’m feeling good, it’s a little chilly, but the sun’s up, everyone looks happy outside, and I’m excited.  It’s going to be a great day. I’ve got to film 21 more videos today for our new Ignite Your Funnel sign up process.  We’re rolling out this really cool thing when someone joins Clickfunnels… We’re all about how figuring out how to increase retention and stick rate and get people consuming the product. We’re launching Ignite Your Funnels.  When you sign up for Clickfunnels, you’ll get this 21 day program that’ll walk you through igniting your funnels. It’s going to be really fun.

So that’s what’s happening today on my side. Today’s episode is going to be kind of off topic because I thought this was funny.  I’m curious for all you guys out there, what your first business name was? All of us got started, where we’re at today is not where we started.  I got started over 12 years ago, which is funny. It makes me laugh because, my very email address ever…not ever, but my very first business email address. I remember I set up a business, because I wanted a very professional business email address.  I don’t have the email address anymore, but it’s funny because, my email address I set up was money4college@juno.com and it wasn’t…It was M O N E Y then 4 and then college @juno.com.  And in my head I’m like, this is a really good business email address, people will know I’m in this business to make money for college.  That was my email address for a long time, not a short time, a long time.  In fact, a few people who knew me back then, Mike Filsaime, a lot of times he’ll see me and still call me, “What’s up, money for college?” It’s so funny now because in my head I was like, this is a really good idea. This will be a very professional business entity.  I tried to buy money4college.com, but somebody owned it, luckily. Otherwise my whole business would be based around money for college.  That’s was my first email address, I had that probably for 5 or 6 years of my business. I was doing all my professional business through a free Juno email address.  It was funny, the first time we had 5 or 6 employees at the time and I was using Juno still. One of the guys we hired was a tech dude and he was like, “Why don’t we have email addresses at our domain? “ How do we do that? I didn’t even know that was possible.” He set it up so we had Russell at whatever.com.  So that was my first awesome business naming thing.

A while later I remember… I was learning about online marketing and all these different things. At the time, my degree was in Computer Information Systems. I was like, “I’m going to be a programmer. I’m going to program stuff.” Unfortunately, it turns out I’m not that smart. I could never actually figure things out. I had this SQL class, I was really excited.  The first two days were like the coolest thing, I was like; “This is amazing.” And by the third day I was lost. The rest of the semester I could never get past the third day. It was over for me. I was not going to be a programmer. I thought I was going to be, and I knew that was the route I wanted to go. I wanted to launch a software company. I spent weeks trying to find the perfect domain name. Everything I checked was gone. This was 12 years ago. It’s funny now, because now you can still find good domain names if you look hard enough. So, I was trying to find a domain, and I finally found it. The one. The domain I knew from the beginning it was going to be… our entire empire would be built off of. My software company was going to be amazing. So, I was so excited so I went and bought it. I don’t think I knew how to buy a domain back then. I think I spent like $40 or $50 on this domain. I bought it, and I was so excited. I had bought some website builder software. I can’t even remember what it was called. Some website building platform I bought the domain through. I was so excited, I spent that whole day. My wife, we just got married.  It was our first year of marriage.  Poor thing, she’s been through so much. It’s shocking to me that she’s still around. So she’s working while I’m at home trying to make millions between wrestling practices. So I’m in there trying to build this site, and I’m learning how to… this is pre, me using Front Page.  This is total horrible website building. I’m building this thing out. I bought a bunch of resale rights to a whole bunch of different software products.  We’re selling software, this is pretty exciting. In fact, we’re selling exciting software. My domain I bought was exciteware.net. I’m sure that domains… I don’t think I own it anymore. I was so excited, “We’re selling exciting software, this going to be amazing.” So my wife gets home. I’m like, “Collette, I gotta show you what I just created; this is going to be amazing.” I’m building up the hype and suspense, like I like to do. If I’m like, “This is the domain that I bought”, she’s going to be like, “Alright.” So I gotta build up the hype so when I announce she can hear the angels singing and it can be this big deal. So I’m talking it up, “I’m selling software. I’m selling this software, and this software. All these different software resale rights that I bought. We’re selling exciting software. The domain I bought is Exciteware.net.” I remember she looked at it. And she didn’t hear the angels singing. She didn’t get excited. In fact, she had this concerned look on her face and she said, “When I hear Exciteware, I think lingerie”.  I was like, “What?” She’s like, “I’m not going tell my mom you own a website called Exciteware. She’s going to think you sell underwear. Exciting underwear. “ I’m like, “No, it’s exciting software. This is really cool.” She’s like “No, this is embarrassing.” My whole world collapsed. I spent months trying to figure out..

Oh crap, a cops coming out. Please say he’s not getting me. I wonder if it’s illegal for me to be talking on the phone like this. Hopefully that’s not why he’s pulling behind me. I don’t know the laws. Cross your fingers, otherwise you guys get to hear a cop pull me over. There’s a cop in front of me too. I wonder if this is a sting operation.  “We listen to Marketing In Your Car, Russell. We know the route from your house to your office, this is a sting op. We’re going to take you down.” I hope that’s not true. We’ll find out in a little bit.

Alright, so where I left off… So my wife is just like, “No, that’s a horrible name.”  I was devastated because I spent $40, which back then was more than I made in an entire year. It was all my money. We had zero disposal income. I was making exactly $0 a year my wife was making less than $20 grand a year. We did not have money, so I didn’t have $40 to spend but I spent it. I was devastated. I remember being depressed. This was the foundation for my empire. You just destroyed it because you think it sounds like exciting underwear. I thought that was kind of funny.

So last night, we were in bed talking and I was like, “Do you remember Money4College?” and she was like, “Yeah, do you remember Exciteware?” Oh dear me. We’ve come a long way since then. I thought it was funny.

So, I kept trying to think of other company names. I remember for some reason I always thought the word sublime was the coolest word. SUBLIME. It’s like a slide.  SUUUU and BLIME and you bounce off the end of the slide. Sublime. I thought sublime was cool. So I was like, “The only idea I have is sublime. I like that word.” So I ended up buying sublimenet.com that was the company name for the next 4 or 5 years. Which is weird, it didn’t mean anything. But that was the only other idea I had that wasn’t exciting software. So Sublimenet, is a horrible name. Anyway, that‘s what it was. Sublimenet.com was the business name for the next few years. I remember I used to buy domain names and they would be part….Sublimenet would be the company, but I’d have different…Zipbrander or ForumFortunes. All these different products underneath there. I kept trying to find the perfect name. I remember one night; I was on buydomains.com or one of those sites. I’m typing in tons of ideas trying to find one. All of the sudden I found it. It was DotComSecrets.com. I remember, I was just like, “That’s it! That’s the name!” It was amazing for me. It’s funny now because now, a lot of times, I’m like, “should I try to build the info business around that name, or should I not?”

The two cops took a right. The sting operation was unsuccessful they didn’t catch me.

Anyway, even when I titled my book, DotComSecrets, Jeff Walker told me, “It’s the worst name ever!” But I’m like, that’s my thing. Anyway, I still like DotComSecrets. I actually think it’s really cool. Some people think it’s dumb, but it became the name. It was much better than Sublimenet or Exciteware.  Now where the info for the coaching side of our business kind of grew from, which is kind of cool.

I remember with Clickfunnels….I almost wish we would have named the company Clickfunnels but we didn’t. Because initially we had 3 software products we were going to build under this brand. It was going to be Clickfunnels, Backpack, and Actionetics, were the 3 software companies we were going to launch with one parent company. We were trying to think of a cool name for it. Most of you probably don’t even know this, but Clickfunnels parent company is Etison. It’s a domain that Todd had bought a long time ago. And we thought it was cool because Thomas Edison is cool. But the whole Edison/Tesla scam thing….the T was kind of for Tesla. So it’s like this weird thing. Initially we were going to give away Tesla’s when people promoted Clickfunnels. Anyway, the company name is Etison. So we were going to have Clickfunnels, Backpack, and Actionetics, as the 3 software products. But after we launched Clickfunnels and it blew up way bigger than we ever thought. Instead of making separate software companies, we made the decision to build everything internally. Now all those products are inside of Clickfunnels. I wish we would have named the company Clickfunnels. We didn’t. It’s similar to 37 Signals. 37 Signals is kind of a random business name. Then they had Basecamp, High Rise, all their different software tools. Recently they changed it so their business name is just Basecamp. Maybe we’ll switch it to Clickfunnels someday. I don’t know. But there’s the history of naming of my companies.

That’s about it, you guys. So I hope that was fun. I know there’s not really any educational purpose to that outside of just making fun of myself. I’m sure all of you guys got cheesy names in your business domain name, email address history. I hope it makes you smile when you think about some of the goofy things you’ve done along the way. There you go. I’m at the office. I’m going to go film 21 videos to help people ignite their funnel. Good stuff’s happening today. I’m also going to make a cool upsell video for our Funnel Catcher course. Yesterday we made a sweet sales video for Funnel University that I’m really excited for. There’s a lot of cool stuff happening. February is going to be insane. I’m trying to get out a lot of things before our March event. The March event ticket sales are going crazy. In the last 3 days we sold 40 more tickets, I don’t even know how sales are coming in, but it’s exciting seeing it. Because I’ve been stressing out, we’re not going to sell enough tickets.

Oh we’ve got really cool direct mail piece that’s coming out this week. It should be hitting everyone this week, actually. If you watch to Marketing Quickies Show, I showed this really cool mail piece that I got from some car dealership. It’s like a forwarded email that the guy printed out and sent to me, it had a sticky note on it. It’s a really cool marketing concept. So, we kind of modeled that. Basically it’s a letter we’re going to email to Ben; we have two Ben’s on our team that are doing outbound phone sales for the event right now. So I forwarded this email to Ben.  “Hey make sure people get in, extend the discount through February 5.” So then we printed that out and put a sticky note of Ben saying “Hey, if you haven’t got your tickets yet, give me a call.” Then we fold that up, put in a letter and handwrite the address on it. Anyway, it’s a really cool mailing piece and I’m so excited.

I was trying to send it to all Clickfunnels members, but we didn’t have addresses for everyone. We ended up having addresses for 4,000. So 4,000 Clickfunnels members will be getting that letter this week, maybe you’ll get one. I’m really proud of that direct mail piece, I’m sure the event will show the stats of how it all worked. It’s pretty cool. I love marketing, it’s so much fun.

That’s it guys. Appreciate you all. Have an amazing day and I’ll talk to you all soon.

Jan 27, 2016

If you have severe ADD like me, this may help…

On this episode Russell talks about how to get work done that you associate with pain and don’t want to do. He also talks about the struggle with A.D.D.

Here are a few fun things you’ll hear in today’s episode:

  • Why Russell hates writing and why he tries to avoid it at all costs.
  • The one hack that will help you get things accomplished when you associate the task with pain.
  • Why Russell thinks A.D.D. is a super power and why you need to learn how to channel it.

So listen below to hear how Russell gets crap done that he doesn’t want to do.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Welcome back. Hope you guys are having a good time. I’m heading to the office and its cold today. And of course I didn’t wear shoes or socks, I got flip flops on. My car…the gas light just turned on which means I have to get gas right now, in my flip flops in the freezing cold.  You’d think I’d be a little smarter than this at this point, but I’m not. So there we go, one more time for my wife to tell me “I told you so. For not wearing your socks and shoes today.”

I don’t know about you but I can’t’ stand wearing socks it’s not worth the 30 seconds of warmth you get from the walk from the car to the door.  I don’t know, I hate that at night if I wear socks….or go to church. Socks are tight around your ankle and you take them off and there’s that sock line.  And that sock line doesn’t leave immediately.  It stays there for like an hour, maybe I got swelling in my calves or my cankles, I don’t know what it is, but it’s no good. I’d rather go bare foot all the time.  And that’s what I do. Except for church. It’s cause we’re in America.  My aunt and uncle live in Samoa. I went to church out there, with them. In Samoa they wear, you know those lava lava’s, those nice flowery ones people wear in Hawaii and Samoa.  So they have them at church and the men wear formal lava lavas. They actually look like…honestly looks like a big skirt. They have a belt on them and they’re long and they all wear sandals.  They can wear it Samoa, why can’t I in Boise. It’s not that weird.  Maybe I’m going to start wearing lava lava’s and flip flops to church. Is that sad I’m laughing at myself?

Back on to mission for today. We’re kind of on a series of time management and getting crap done. I wanted to share another thing that hopefully will help you guys a lot.  I don’t know about you, but there are some things in my to do list of things that I need to do, that for some reason when I look at them I have so much pain associated with those things. That I’ll do almost anything to avoid them. I know you guys all know what I’m talking about. I’ll look at something, If I do that…..your subconscious mind associates pain with some things. Probably the best example, we have a new offer coming out called, Funnel University. Maybe you’ve heard of it, if not it’s going to be awesome. I wanted to make a really good free plus shipping offer to get people into that program.  There’s a bunch of cool stuff I’m filming today.  One of the things I’m doing is….I found out…I’m off on another track, but I’ll come back I promise.

We did a periscope a little while ago.  I talked to you guys about how we did 150k from this periscope. All I did was take the perfect webinar script that I normally do on a webinar. I did it on a periscope and we made 150 grand. That concept works, I can do the one thing, the 3 secrets, the stack close everything the same way we do in a webinar, but I can do it on a video. My next thing I’m going to make a sales video, a VSL, but I’m going to follow that model. So we’re doing that with Funnel University.  We’re actually filming that today, which I’m excited about.  It should turn out epically amazing.  We’ve spent a lot of time and effort to make this one sweet.  You will all see it soon.

For that free plus shipping thing, I wanted to write a book similar to the DotcomSecrets Labs book, something that’s really powerful and useful.  So I wrote this book called Funnel Stacking, The Three Core Funnels and I walk you through tripwire, perfect webinar, and high ticket funnel. I show the sequencing and the email sequences that pushes you from one to the next.  How we ascend people up in the whole….everything. People always ask about that, so I’m like, “I’m going to show them everything. Here’s the email templates, here’s the stats, the numbers page by page. Just everything. So I was really excited by that. When we were in London, I actually wrote the first chapter. It took me…. it was when we got to London and our times zones were messed up in our brains, it was 2am which, I think is like morning time for me. So I spent like 5 hours that night writing this thing. I wrote chapter one.  When it was done, it sucked.  I hated it.  I don’t know about you guys. Writing is hard for me, it’s not something I just flow with.  I had so much pain afterwards.  That chapter sucked! It took me two months to get the next to sections done.  Because every time I looked at that I was like, “Remember that night in London, It was painful, my eyes hurt, I was tired, my kids were up”.  All these things associated with that one task that caused pain. So much pain that I would avoid it at all costs.  I’d be like, time to write the book, and all the sudden something popped up. Of course I’m going to go to sushi with you guys today. Me, who hates taking phone calls, the phone would ring, and I’d be like let me answer real quick. Anything on earth I could do to avoid that task, I would do it. I think all of us have that same kind of problem.  When there’s things we know we have to get done but we don’t want to, somehow our brain finds a million ways to deviate from it, because we have so much pain associated with that thing. The brain is always looking for pleasure. Where’s the outlet, where can I get pleasure.  And we’re looking for every escape possible.  For me, some people are stuck in that spot forever, I’m guessing if you’ve got a task, a website or business that you haven’t launched yet, it’s because of that. You’ve got so much pain associated with the birthing of this thing that you just never do it. And that’s why you’re frustrated and not happy with yourself and not accomplishing what you want to accomplish. I’ve been trying to figure out different ways for me to smash through those things. I’m going to tell you my strategy, what works for me. Hopefully some variation of it works for you.

So when I have a task, that I have so much pain associated with it, that I know my body, my brain, my mind, and everything is going to sabotage me. Keep me from doing that. I know that I have to overload my senses. I have severe ADD, as I’m assuming most of you do. Most entrepreneurs have some form of ADD and even if you’ve never been diagnosed, I’ve never diagnosed, but I know the symptoms.  I know the root issues, I know how it works. I‘m a big believer that ADD is not a bad thing; I think it’s a super power. It’s kind of like the X-MEN.  You got these dudes that can fly, some can be invisible, some have metal things that shoot out of their hands. They’re super humans. The whole show of the X-MEN, the humans, the normal people are trying to take away their powers so they can be normal with them.  It’s like, “Dude you can fly, why would you try to get rid of that?  It’s not a bad thing”. I feel the same way about ADD, it’s a super power. Everyone’s trying to give your kids drugs and talk about how it’s bad.  But you look at everyone who’s hyper-successful today that I know all have severe ADD. It’s a good thing, but you gotta learn how to channel it. So with typical people, you can look at a task and you focus on it and you accomplish it, right? For people like me, and probably you who have ADD if we focus on one task, it stresses us out. It’s hard to do.

So in school; and I was a horrible student in school, but one of the reasons, teachers are like focus, don’t talk, don’t make noise, listen to me. I’m trying to listen to this teacher talk and I’m stressing out. There’s just this one thing happening and your brain is going a million miles a minute.  So one thing I learned, I had a chance to meet the #1 ADD doctor in the world and he confirmed this, and its cool; I’d have to have something in my hands and fidgeting with it, to be drawing on my paper. I’d have to be doing 8 other things just to be able to understand to my teacher. Because ADD people, we have to be doing multiple things or else you can’t focus on anything. The more things you’re doing the more you can focus on one thing. In school I’d have to fidget or tap my pencil, be doing something. If you look at me now, when I’m in the office, I’m on a conference call, I’m doing 8 things. I’m usually drawing while I’m flipping the paper. I’m doing all these things just so I can focus on the one thing that‘s actually important. It’s really weird, but that’s how our brains work. If you understand that, it’s kind of cool. For me to actually write the book, I had to completely short circuit all my other senses. Otherwise, I’d be looking at Skype, looking at Facebook, jumping back and forth. What I did…If you’ve seen my office, I’ve got 3 monitors, I’ve got a treadmill desk, a rising desk, things like that.  So what I did I took all my chats, my Facebook, everything, I moved them on the two side monitors. And then I used my rising desk to raise my monitor up, put my treadmill under my desk, turned on music. So what happened, I started walking on the treadmill. So I’m walking on the treadmill, I’ve got music playing, I’ve got all these things happening around me. And I’m focusing just on one monitor, and the only open on that monitor is a word document, as well as an image file, I have all the images for the book.  I was not allowed to get off the treadmill until the book was done. I started walking and what happened for me, all the other senses were…..for you to walk, and to think and to read and to have music playing. All these things happening at once, your brain has to focus. So I did that and it short circuited all my body’s ability to go and complain, “Hey, why don’t you check Facebook?” “I can’t check Facebook! I’m walking, if I check Facebook I’ll fall off this thing. Just back to the book.” It kept forcing me to go and do and accomplish.

There’s the trick, guys. There’s the hack, something I do. So if you’ve got something like that….I remember one time when I’m going to go to Barnes and Noble to sit at the café and I’m going to write this thing out. It didn’t work for me. I’m looking at these people walking by and I can’t focus. For me, it’s all about getting a spot where I have to focus on the one thing without having all these other external things happening. Maybe a coffee shop would work for some of you guys. It didn’t for me. I kept wanting to go look at different books and magazine. I was doing research. I kept standing up and walking over to the books.

That’s something that worked for me. The biggest thing I would do with you guys, your strategy is going to be different, but the concept is the same. There’s a task or something that’s causing so much pain inside you that your body is forcing you to not do it. So understand that you’ve got to force yourself to do, but you’ve got to figure out a way to do it, in a way that keeps you focused. We talk about, we’ve been doing a lot of work with addictions and things like that. A big part is you’re always moving towards pleasure and away from pain, because that’s how our bodies work. You’re moving towards pleasure and away from pain. So if you can surround yourself with….when you have something that is naturally towards pain, so you’re swimming upstream, you’ve got short circuit the other things around you, so you can focus, then also tying pleasure to it. How do you make this pleasurable? So for me, as soon as this book is done, boom we’re going to sushi.  Or, as soon as this chapter’s done, what’s going to happen… For me, it’s a blend of those two things. One is, doing a lot of things so your mind can focus on the one thing at hand. Number two is tying a big reward to it, so that that pleasure is more pleasurable than the pain and experiences you go through.

There’s some ideas, some techniques I use. Hopefully that helps you guys a little bit. I’m at the office now. Today’s filming day. So I’m going to be recording 30 something videos today for four or five different projects. That’s how we roll over here. So that’s what I’m going to be doing today, you guys. Appreciate you all. Have an amazing day, and I’ll talk to you all again soon.

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