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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: Category: marketing in your car
Jun 27, 2016

If you’re not happy with your opportunity…change the vehicle.

In today’s episode Russell talks about finding a vehicle that is able to take you where you want to go. He also discusses finding your superhero team that can turn into Voltron and take you to the next level in your business.

Here are some fun things to listen for in this episode:

  • Find out why Russell isn’t as smart as his doctor friend, but manages to make way more money.
  • Find out what Russell means when he says you need to find a vehicle that will take you where you want to go.
  • And see how having a Voltron team will take your business to the next level.

So listen below to find out how Russell is able to be so successful.

---Transcript---

Good Morning everyone, this is Russell Brunson and welcome to Marketing In Your Car.  Good morning, good afternoon, good evening wherever you’re from, wherever you’re at right now in your life. I am on my way to the Clickfunnels Certification Program, so I’m excited. We’ve got about 20 or so Clickfunnels people who are all going to be there. The way we have certification is setup, we kind of learned something the last time we had certification, the first one. We sold it, we had like 100 people come, they all came at once and it was really hard to facilitate and manage, the weirdest thing is, I think it was a 4 or 5 day event, we had everything planned, and I was excited because I was going to be like, this….and as soon as we got there we realized, one of the first question I asked was, “Who here has never logged into Clickfunnels?” and half the audience raised their hands. Are you kidding me? And then the other half was super advanced. We had this really weird thing where I had to be teaching beginner stuff, while keeping stuff interesting. Anyway, we had the event, it made it kind of hard, we had some ups and downs and I had 2 yahoo’s that shouldn’t have been in the room that made it more difficult on me. It’s one of those fun things you get when you jump right into something. But as a whole it went really good. One of our biggest takeaways afterward was, we need to have people go through a pre-program before the show up, so that way everybody is on the same page.

We’ve had about 100 people who were eligible to come to today, only about 1/5th of them, 20 of them or so, have finished all the homework assignments up to today so they were able to actually come. It kind of makes me smile, dude, everybody, you all should have been here. We thought we’d have closer to 50 people. But there is the human nature. And some people obviously couldn’t make the dates of the event and stuff like that. That’s kind of what’s happening. So I’m heading in there today. What’s cool is now we’ve got Norah, who is amazing. A thousand times cooler than me, she is actually running the whole certification program now. I get to come in and talk this morning about some cool stuff and then she’ll be running the rest of the event which will be pretty awesome.

Anyway, I’ve got a lot of cool  things that I’ve been mapping out this morning trying to figure out what could be the best thing I could give everybody and make it inspirational and motivational, but also the  tactful things you need to go and implement and stuff. So the presentation called the Anatomy of the Successful Funnel Consultant, and it’s pretty cool so I’m going to share a couple of things that are on the top of my head as I’m driving in. I can’t go deep on everything because it’ll take me 2 hours. Some of the fun things, one of the things that I’m going to talk about, that I think is interesting is just the level of the opportunity that you’re in. I’ve done a podcast on this back in the day, for the hardcore fans who’ve listened to everything, if not, you should go binge watch it all, and catch up. Anyway, it talked about level 10 opportunities, it’s interesting a couple of my friends here that go to church with me, so we moved to a new area, which is a little more affluent, bigger homes,, bigger things, so it was kind of like, when you go to our church, the way Mormon church’s work, we have things called Wards. Wards are all the people geographically close to you. So in our Ward, all the people who live close to us all go to the same ward. So it’s interesting, you go there and everyone there is like a doctor, or dentist, or an entrepreneur, or a blogger, or a network marketer, or a builder, they’re all business type, or people that…higher income type people. They’re just kind of cool.

One of the doctors, I don’t know, I love the doctors, one of them is usually funny. We went and hung out with him and his wife and they were talking about how, “In this ward, in this area, we’re the, the doctors are like the welfare, because you have all the entrepreneurs who are making crazy money and the doctors seem like the poor ones.” Which is kind of a funny thing. Then one of the other doctors I was talking to, he kept asking me, “I don’t understand what you do? I went to school forever, I cut people open, I operate on them and do all these things and you’re obviously making way more money. I don’t understand it.” We got into this debate and he’s like, “How are you that much smarter than me?” and I was like, “Are you kidding me? You think I’m smarter than you? Dude, you’re a freaking doctor, you cut people open. They could bleed out on your table, you’re dissecting arteries and gluing them together and doing all sorts of….you are way smarter than I’ve ever dreamt of being. It’s not even a remote conversation. Put two of us in a room, ask anybody. You’re way smarter than me. The only difference right now, the reason why I’m able to make more money than you is not because I’m smarter. I would argue that day and night, that you are way smarter than me. The only difference is the vehicle that I chose to apply my knowledge in has the ability to make more money. That’s it. I probably spent as much time studying marketing and sales as you have doctor stuff, that’s the official term, the only difference is the vehicle.”

That’s what’s so cool about this whole, I was thinking through this with these funnel consultants, is just you’re going to have to put in time and effort and energy and work, it’s not just a slam dunk, easy thing over night. It’s not hard, like going to college. You got to go for 6 years and hope to figure something out. You can figure it out in a couple of months, but there’s effort that goes into it, but the power in it, is the fact that the vehicle you’ve chosen, has the ability to generate lots of money. People will pay $10, 15, 25 thousand more for a sales funnel. The vehicle you chose is the right vehicle. Now it’s like, I get really good and focused on driving that vehicle and doing a good job with it. So for all you guys, and I know a lot of you guys listening in, aren’t funnel consultants and things like that, what makes for me at least, makes me think about the vehicles we choose. Is the opportunity you’re in right now with your business, is it the right vehicle. Is it the vehicle that has the ability to get you where you want to get in life. If not you should go get a different vehicle, because there’s tons of them.

There’s so many opportunities. That’s the biggest problem for me. There’s all these vehicles people are handing me and I’m like, “oh, I could drive that one, or I could drive that one. They’re so cool. All of them are so cool.” But when you find the right vehicle it can grow exponentially. In the podcast I did a little while ago, I was talking about one of my friends, named Bill Harrison, we were in Kenya together 3 or 4 years ago. He was talking about this concept, he said, I think the company that he owns right now, I don’t know their numbers, but I think he said, “We do somewhere between 5 and 10 million bucks a year. “ If you know this guy, he’s one of the few people who geeks out on marketing as much, if not more than me. I haven’t been to his house, but one of my friends was at his house, and he’s a single dude, he said the whole house is like, every room is book shelves from floor to ceiling. You walk in and see the chair and there’s like a stack of 30 books on each side of the chair. This dude is hard core and he told me, “I feel like I have a level 10 understanding of marketing in sales, but I feel like I’m stuck in a level 3 opportunity. I can do whatever I want, but I can’t scale past this size, because this is the size of the vehicle that I decided to choose. I’ve had friends that don’t know that much about marketing and sales, and they’re not that good at business, but they walked into a level 10 opportunity and they’ve sold companies for hundreds of millions of dollars.”

So part of it is looking at, it doesn’t matter how good you are at the thing if the thing is only this big. If the vehicle is not bigger than that, you are stuck at your limit and you can’t get any bigger. My friend who’s a doctor, it doesn’t matter how many lives he’s saved, he’s kind of limited. The vehicle is what it is. He’s going to make a lot of money, but that’s the size of the vehicle. So we have to look at what vehicle are we putting ourselves into. That was a big conversation, when I talked to Bill about this; I was like, “Wow.” I look at myself like, what’s the opportunity I have. I’m looking around and the best companies in the world are doing what I was doing at the time, we’re making maybe $10 million a year. There’s also the stress and liability and all sorts of things associated with that. I was like, I don’t like this. I’m looking at this vehicle and looking around. I don’t really like this vehicle very much. I don’t want to spend the rest of my life in it. So I had to consciously change my vehicle and I look at it now, and my vehicle is Clickfunnels and this funnel stuff that’s associated with it, and that vehicle the sky’s the limit, at least in my mind right now.

This year we’ll probably do between 3 and 5 times of our best year ever in the past, it’s just, it’s not that I got much smarter, it’s not that I’m working harder, it’s that I stepped into a better vehicle. So it’s something to consciously think through. What’s the vehicle you guys have selected for your life, for your business? Because your vehicle can only go as fast as it’s able to go. So if you take that and strategically pick the right vehicle first off, second off strategically become level 10 at your skill set, you have that double mix, then it gets crazy. Then you can start writing your own paychecks all day long for the rest of your life.

That was kind of one cool thing I’ll be talking about that I think is really, really cool. What else? What else do you guys want to know about? I’ll give you the next point. This relates to everyone. I may have talked about this. I’m doing so many little publishing content in a lot of places and I can’t remember everything I say. So if I ever repeat myself, please forgive me. But if I ever repeat myself, it’s because it’s essential for you to hear it twice. There you go.

One of the guys in the mastermind, Henry, who is a designer and a super stud and just someone who I love and respect, he talked at mastermind. He was talking, do you guys remember that cartoon, Voltron? It was like Voltron, and Thundercats, and later on Power Rangers. Similar concepts, right? Where there was like 5 superheroes, and they go and fight bad guys, but every once and a while the bad guy gets too strong so they have to morph together into this super thing to become Voltron, which is the head and arms and legs, it’s these 5 people coming in to one super person, who they can now go and beat the bad guy.  So what Henry said that was kind of interesting, “When I first got started out here I was kind of a superhero, I was good at my thing, but my thing wasn’t complete. It was part of a whole. I was going out there and I was doing good at my thing, but I was missing other parts. I’m a really good designer, but I was missing strategy and traffic and execution and testing and these other pieces. What I had to do is I had to become Voltron. I had to assemble my team of people that have the superpowers that I don’t. I started assembling that team. As soon as I had my Voltron team, I was able to take over the world.” And I think his first year he did $600,000 after he assembled his team. So for all you guys, a big piece of that is, think about that, if it’s Voltron or Power Rangers, it doesn’t matter, pick one of them for the analogy. But the key is, it’s time to start building that out. I need this person and this person. Start figuring that out.

Because all of us want to be the owners and think we’re geniuses and all that kind of stuff, but the reality is, okay however good you are, you’re not good at everything. And even if you are good at something, there’s probably people who are better or should be spending time in it. For me, I think about my level 10 opportunity, the only way I was able to step into that level 10 opportunity was by partnering with level 10 people who are also level 10 opportunity. They became my Voltron. I can be the best salesman, marketing dude in the world, but if I don’t have a cool product to sale, what am I going to do?

Same thing, I look at Dylan and Todd, who are the co-founders of Clickfunnels, Dylan who has been making amazing stuff from the beginning of time, but he needed a marketing and sales guy. Todd is building amazing things, but he needed that. So it’s like, when we brought our powers together, we’ve got Dylan doing the front end stuff, Todd doing the backend stuff, me doing the marketing and sales, and from there we’ve brought in other people as well and built our own Voltron, inside of a level 10 opportunity. The sky’s been the limit. There’s some analogies for you that I hope help.

One cool thing about an analogy, that we learned at Inner Circle from Darin Stevens, he talked about how metaphors and analogy’s speak to the subconscious mind, which is kind of cool when you start thinking about it. The more that I learn about persuasion and speaking more, I understand the subconscious mind. And this is funny for me, because I don’t care about politics, whoever wins…..I don’t know, my belief pattern is, if you’re religious at all, there’s some really good books that have been written by people who are inspired that tell us how things are going to end, and we know it’s not going to end good. It’ll eventually become really, really good, but we gotta go through some really, really bad first. So it’s inevitable, I don’t care whether it’s Hillary or Trump, to me it does not matter. We’re going to go through a bunch of crap, and we know how the story ends, so it doesn’t matter to me. So I’m not a big person that cares about politics at all, outside of the fact that I love watching the sales and the techniques behind what’s happening.

So anyway, Trump just did this whole speech last week, totally just ripping on Hillary. It was like, the greatest speech of all time, in my humble opinion. Because he was……it was just awesome. The way he speaks to the subconscious mind is awesome. He never……he always is associating labels with people, all the time. It’s never, “This is my opponent, Hillary Clinton.” He’s like, “Hillary the criminal, Hillary the scam artist.” He’s just so shady, but he uses these words with the name so our subconscious mind starts linking these two things together, which is so powerful and so crazy and so cool. It’s just fun to watch. I don’t know if he’s going to win or not, again I don’t really care. It’s entertaining to watch and watch his language patterns.

We were talking at the inner circle meeting about, for persuasion, people want to be really good at speaking. You’ve got to learn how to speak at a third grade level. If you look at good copy, the best copywriters, if you look at their sales letter, if you take a look at them, they’re written at a third grade level. When you go above third grade, that’s when it gets too complex, you lose sales. So it’s all about simplicity and dumbing things down, which is kind of cool. Anyway, there’s websites you can go and take a sales letter run through and it’ll say what grade level it’s written at. So people took Donald Trump’s speech and ran it through, a bunch of speeches, and he’s speaking at a third grade level. So he’s speaking correctly, which is amazing. Anyway, a lot of cool stuff.

With that said, I think the moral to the story as I  get closer and closer to the hotel… Man, I got 20 minutes before it starts. I always plan incorrectly. I thought this road would move faster, but there’s tons of traffic, so I hope I’m not late to the event. One time we had an event here in Boise, I was driving and I got a ticket on the way and I ended up showing up 15 minutes late to my own event, which was super embarrassing, so I hope I make it there in time. Whoa, I almost just killed the car. Too many things happening at once.

Alright, so what was I saying. So my moral of today’s lesson, that I wanted you to kind of think through was, first off figuring out the vehicle that you want to pitch your tent in. What’s the vehicle you’re going to be using? Because if you pick the wrong vehicle, you’re stuck. But if you pick a vehicle where, let’s say you’re a doctor, there’s nothing wrong with that. If you’re happy in that vehicle, that’s awesome. I was listening to Gary Vaynerchuk the other day, and he was talking about, “I’m not speaking to people who are content. If you’re content playing video games and eating cheerios all day, good for you man. If that’s the vehicle you picked and you’re happy there, you should be happy, that’s awesome.” I wish I was better at being fulfilled. There’s a Tony Robins talks about the science of achievement, and then the art of fulfillment. Science of achievement, science is very step by step, so any of us achieve anything in life can figure out the science. There are the steps to go and achieve this thing. Then the other side, is the art of fulfillment. So how do we become fulfilled? That’s not a science, that’s a way harder, more complicated thing, especially for entrepreneurs, to feel fulfilled because we’re always wanting and seeking more, and trying to get more. So kind of like Gary Vaynerchuk, if you’re fulfilled, good for you man. Don’t listen to anything I’m saying, because if you’re fulfilled and happy, that’s awesome. Good for you. But if you’re not, it’s probably the vehicle that you’re in. You’re sitting in, I can’t even think of a bad car, what’s a crappy car? You’re sitting in a Volvo and you want to drive 100 miles an hour, it’s probably not going to happen, that thing’s going to break down. But if you’re in a Volvo and you’re like, “Dude, I just want to drive around my town.” Done, if you’re happy there, don’t worry about changing the vehicle. But if you’re not happy that what you got to work out, change the vehicle.

Then the big part of the change the vehicle, often times, maybe you can’t drive it by yourself. So you gotta start building out your Voltron team. So those are my two big takeaways, hopefully for today for you guys. Change the vehicle and build out your team of superstars. So that’s what I got. Anyway, I’m going to bounce. I appreciate you guys. Thanks for listening, this is an 18 minuter. You get long sessions when I’m not driving to my office. We’re moving to a new office that’s like 3 minutes away from my house if I’m walking, actually it’s a little bit longer than that. But still, you guys may get really short Marketing In Your Cars. I’m going to start walking so I can talk for 5 minutes, which would be awesome. Alright, with that said, appreciate you all, have an amazing day. I’ll talk to you guys soon.

Jun 23, 2016

What really happened to get SnapFunnels.com launched.

On this episode Russell talks about how he went from one Snapchat follower to over a thousand in under 24 hours. He also shares how you can make Snapchat work for your business.

Here are some fun things to listen for in today’s episode:

  • How Russell was able to substantially increase his Snapchat following in a very short period of time, and how it continues to grow.
  • How Russell used skills he already had in marketing to market his Snapchat account.
  • And How you can use Snapchat to help your own business grow.

So listen below for the Snapchat gold Russell is handing out on this episode!

---Transcript---

Hey everyone, good morning, good morning, good morning. I’m excited to be with you here for longer than 10 seconds on a special edition of Marketing In Your Car. Hey everyone, so yes, yes. I’ve been going a little Snapchat crazy for the last little bit, and I’m excited to be on a platform where I can talk to you for a little longer than 10 seconds. Anyway, as you guys know, I got intro’d to Snapchat a little while ago, a couple of days ago, and wanted to try it out. Did the first day and thought it was really fun. I thought it was actually a really good platform for me. Especially with next week we got some crazy stuff.

Next week we’re flying out Ty Lopez is doing a webinar for us, I’m flying out and hanging out at the mansion for a day. Dude, just kind of get some people excited about that webinar, which will be cool. After that, we’re going and Marcus Lemonis is having us on The Profit, crazy, crazy, crazy. So we are going to be filming a part, I’m going to be in the episode building funnels for people. So we are going mainstream, funnels are becoming mainstream, which is cool. And a bunch of other cool things and I’m like, “How do I show that to people? I can talk about it post-production in here, Marketing In Your Car, which is fun, I can go into more details and share the cool stuff, but how do I take you behind the scenes, snap by snap. So we’re going to be snapchatting the crap out of that trip along with everything else we’re doing.

Anyway, it’s worth trying to figure out Snapchat, if nothing else, to see behind the scenes of next week, which is going to be amazing. So I think I found out if you go to snapchat.com/add/russellbrunson, I think it adds you directly, or faster or something. Alright so, this is kind of the behind the scenes. I thought Snapchat was cool, did the first snap, had one person watch it, and I was like this sucks, how do you get people? So I got to figure out a way to get people. I was like, what if I just create a page that educates them on why they should be following me and snapping and all that kind of stuff? So I create this page and it kind of goes through what to do and how to do it and all that kind of stuff, which is kind of cool. So then I started promoting that a little bit and we got a little bit of traction by people who already knew what Snapchat was and they jumped on and that was kind of cool. But then it just kind of died real fast. I was like, that was a lot of work, the juice was not worth the squeeze. Now I got 12 people watching my snaps, so that’s not any cooler.

And I was like, how do we grow this? As I’m asking myself this question, I want you guys thinking about this for your business as well, so from a podcasting standpoint, from an affiliate program, from a blog, from a Facebook, whatever it is. For me, the question in my head was how do I grow Snapchat faster? And again, I think the process I’m going to walk you guys through is the same process I would be going through if I was asking any of the other questions. How do I grow my affiliate program? How do I grow my podcast? How do I blah, blah, blah? So that’s kind of the thought right? So what I did is I started going back, and this is, and we’re jumping all over the place for the faithful followers of Marketing In Your Car, so if you jump back to the episode where I talked about an epiphany bridge. So I started thinking about what gave me my epiphany to want to actually care about Snapchat? And I was like, for me, it’s cool. A couple of days ago I met Brandon and Kaylin, they showed Snapchat, I was like this is cool and they showed me how they get 20,000 people per snap to watch this thing. I’m like, dang. They put in a year’s worth of effort, but now they get 20,000 views every time they push a button, which is nuts. I don’t know any other platform you can do that on. You can be on informercials and you can’t get 20,000 people to watch at the click of a button. They get 30 a day that 20,000 people watch, it’s pretty cool.

So that was kind of my big epiphany. Like wow, if I could build it up that’d be awesome. Then I was like, the only reason I’m getting on Snapchat, is because now I understand the benefit, I’m going to try Snapchat. So I want to see what other people are doing so I can understand how they’re doing it, how they’re engaging. I’m going to follow cool people, so I started following people. Now, it’s funny, I’ll log into Snapchat 50 times a day, refreshing to see if people I’m following posted anything. I’m annoyed when they haven’t. I’m like, crap this is a cool platform because I want to be annoyed. When I’m, this is probably more than you wanted to know, when I’m going to the bathroom I want to see a bunch of snaps from the few people I’m following. If they haven’t posted something I’m annoyed. Dude, wake up you guys. Do something funny. You need to entertain me now.

So I was like, crap, this is kind of cool. I can just keep doing stuff and people during their bathroom breaks or whenever, I don’t know when people Snapchat, they can catch up on all the weirdness that we’re doing. I was like this is a cool platform. I need to take people through the same epiphany I had. So we set up snapfunnels.com, that’s what my page was initially telling them how to follow me, but I was like, let’s step back. What if I can get Brandon and Kaylin to give everyone the same epiphany they gave me? So that was my first thought, I was like, cool. This is literally yesterday morning. So then I Vox those guys. I’m like, “Hey can I interview you for like 30 minutes talking about Snapchat?” and they’re like, “We’re about to jump on a plane, we can’t really do it, unless we do it at this time.” I’m like, “Sweet, let’s do it. We’ll do Google Hangout, We’ll jump on and talk to guys for 30 minutes about Snapchat to give everybody the same epiphany I had. So that’s step number one.

Step number two is I’m about to leave my house to come to the office and I’m like, well how am I going to get people to actually want to register to watch this training? I gotta do something different, unique and fun. So what if I Snapchat me selling Snapchat and telling about the epiphany I had with snapchat and then introducing the people that gave me that epiphany. So I’m weaving 20 different marketing things into one, I hope you guys are seeing this. So then I’m  like, what am I going to Snapchat? And I was like, with video’s, what does really well is if you’re taking someone on a journey. If you are just you in your office like, “Hi, my name is Russell, I’m in my office. Let’s talk about something.” It’s not nearly as powerful as you starting somewhere and taking somebody on a journey and a process with you. It’s kind of like you are taking them on this whole epiphany with you. So I was like, I’m about to go to the office, what if I take them on this journey? “I’m leaving my house, going to the office, talking to Brandon and Kaylin, you guys are kind of going on this journey with me, opt in and you’re going to see the same conversation I’m about to have.” So that’s what I did.

I got out Snapchat and I started Snapchatting my whole journey. Me putting my backpack on, walking out the of my house. Getting in the garage deciding do I take the Corvette or do I take the bike? The bike’s way funnier so I took the bike. Me, driving my bike while I’m Snapchatting this message.  And then I’m out of wind and it keeps cutting me off because I only get 10 seconds. So instead of trying to be all polished I played off of that, let me complain like 5 times about how short these things are. So I’m taking them on this journey to the office and then I go into the office, go to my desk, and I share what they are going to learn, and I show pictures of Kaylin with her ripped 6 pack abs to make people want to hear what she’s gotta say. So I create this whole video of like 20 or 30 ten second Snapchats, and I’m trying to make it fun and entertaining. I had my brother edit one upside down because I wanted a pattern interrupt because it was like 5 shots in a row of me riding my bike and it just got kind of boring, even though it’s ten seconds at a time. I’m like flip it upside down that way it’s a pattern interrupt so they don’t get bored during the 4 or 5 sessions of me riding on my bike.

Anyway, we made this video, honestly on my ride to the office, had my brother edit it, flip that thing around, then we posted it on Youtube. Then I made Snapfunnels.com and posted that Snapchat video of me Snapchatting talking about Snapchat with an opt-in box. Next page then, I had just a really simple process, 1, 2, 3. Number one watch the training from Brandon and Kaylin, so as soon as we did the Googe Hangout, then I put the embed code on that page. Even though Google Hangout dropped 2 or 3 times, we didn’t edit anything. Because I was like, I don’t want to; I just want to go fast and hopefully show people you don’t have to be so polished to make things cool. So we did that. Step two is like, “Hey go to this page now to follow me.” So then it takes them to a page I created the day earlier that walks them through how to find me, how to follow me, how to watch my snaps or my story or whatever. I should learn the terminology. Then step three was like, “Hey you guys should share Snapfunnels with your audience because if you could educate them on how to do this, then they’ll be more likely to follow you as well. So what I’m going to do is if you share snapfunnels.com then we will give you a share funnel link for this funnel then you can use this funnel for your marketing.”

I used a script I’ve been looking at for the last month of so that I thought was cool and I was wanting to use it. It’s called Upviral. It gives a little widget you put on your page, like share this, then you share it, you earn points and things like that. It’s pretty awesome, so we had people go and to get the share funnel link you had to share it on Facebook, Twitter and Instagram, I think or something like that. So they share it, boom, boom, boom. After they share it all three places it unlocks and emails them the share funnel link  for that funnel and now they’ve got that, which puts people into Clickfunnels if they’re not already a Clickfunnels member, which is cool. So we did that whole campaign and by lunch time it was all done. Busted it out on Clickfunnels, got it done, post on Facebook and we started watching it grow. Instantly it started growing, which is cool because I had a meeting right after that, so I wasn’t able to promote it or anything. I just posted on Facebook and people started sharing it and opting in, and sharing it and new people opt in, and it started virally growing on its own, it was crazy.

Then last night, finally before I left, I emailed the Clickfunnels list saying, “Hey, here’s the Snapchat funnel, go get it for free.” So they could go do that, and then I emailed my list just talking about the title, which is how to ethically build a cult following in Snapchat. Anyway, it’s been cool. It’s been less than 24 hours since we had the idea. We had, I don’t remember the exact numbers, over a thousand people have opted in. It’s growing, people are watching my snaps, it’s starting to grow really fast, it’s exciting.

So why did I share that with you? One is because I was kind of recapping in my head, which helps me to get it out, and realize what we did. And number two, that same process you guys could use for anything. Think back about why you started your affiliate program. Think about why you started your podcast, or started your blog. What was the epiphany you got? Create a training video giving people that epiphany and then create a funnel that gets them in the training video, which then gets them to subscribe to your blog, which then gets them blogging, because if they’re blogging they’d be more likely to read your blog. People who write blogs, read blogs. I don’t write a blog, so I don’t read a blog. I only Snapchat because now I Snapchat. So educate people on what you want them to do, or how to do that thing that you’re now doing and then in the process teach them to consume your part of it. And then throw in a viral campaign to make it go viral and see what happens.

So there you go. Oh, and also by the way, I could have named this Snapchat Cult Secrets, but I’m the funnel guy right? I talked about this 3 or 4 episodes ago. Funnels has become our thing, so I called it snapfunnels. What does it have to do with funnels? I don’t know, it’s Snapchat and there’s funnels and things like that. Anyway, it’s syncs with the branding. Anyway, I hope….that one little campaign took us three or four hours to put the whole thing together, it turned out amazing and it was all just pieces of the stuff we’ve been sharing through the podcast. So I hope you guys are picking up the gold we’re dropping, because it’s powerful strategy for anyone to build their following. So use it, abuse it. I will be using it and abusing it more. My guess, I’m hoping Dave Woodward who runs our affiliate and our business stuff, is listening to this. Dave, let’s do this for the affiliate program stuff. I have a really cool epiphany story, I haven’t launched our affiliate program, so boom, me and Dave are doing that. It’s done and done and happening. So that’s exciting. We should do it for our podcast, I mean a lot of different ways, maybe we’ll do podcast funnels, actually I’m totally doing that. It’s coming soon to a funnel near you. Appreciate you all, have an amazing day. I’m at the office, time to launch Biohacking secrets, it’s going live today. And also Funnelswag.com is going live today. So we got two cool things happening. So I’m going to go promote the crap out of both of them. So appreciate you all, have a great day and we’ll talk soon.

Jun 20, 2016

Today I get to practice what I preach.

On today’s episode Russell talks about starting to use Snapchat and how you can follow him to get some behind the scenes of the behind the scenes stuff going on with Clickfunnels. He also talks about his Funnel Swag website and how you can get a new, cool, limited edition t-shirt every month.

Here are some other cool things in this episode:

  • How Russell is doing with Snapchat so far on his first day, and how you can be a part of it.
  • How you can get a hold of some cool Funnel Swag like backpacks, t-shirts, and a water bottle.
  • Find out why Russell’s wife, Collette, thought he drowned over the weekend.
  • And hear about the sweet gifts Russell got for Father’s Day.

So listen below to hear about Snapchat, Funnel Swag and some of the fun stuff that goes on at Russell’s home.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and friends and a bunch of people I care about. Today’s been fun; I started my first day of my Snapchat journey. So I don’t know if I’m doing it right or wrong, or if I’m annoying. I don’t know but it’s been fun. So for those that aren’t Snapchatters yet, time to download the Snapchat app and search my name, it’s Russell Brunson. I think you can find me that way, I believe. I don’t know, I’m still figuring that part out. I would recommend doing it, because I’m showing behind the scenes. Everyone’s asking me what I do all day long, “What’s your morning routine?” So I’m showing it in quick little 10 second chunks. I think that’s how you do it right.

Basically the concept is throughout the day I go and as I’m doing cool things, I show the cool things I’m doing. So this morning I woke up, I was in the supplement closet, it showed me taking supplements, which ones. Then I had a morning coaching session with Tara and then I was working my Trello board, so I showed that. Then I went on a run and I showed that. I was about to start this Marketing In Your Car podcast and I showed that. So I’m showing all these little pieces of it, so I think for you guys it’s like once a day, if you log in, you’ll see behind the scenes of behind the scenes.

So as you probably, I’ve been talking about lately, one of the big things, we’re trying to do and I think what you guys should all be doing, but what we should all be trying to do is try to get our community more engaged in the process. So we’re doing a lot of hangouts and live streams, showing behind the scenes of what’s happening, which has been fun, but then Snapchat for me is kind of behind the scenes of the behind the scenes in quick little ten second snips. So you can basically catch up on a full day in like 2 minutes.  Anyway, it’s going to be fun, I’m going to be posting some unique, cool, crazy, funny things and introducing you to some people that I won’t be doing anywhere else. So if you’re not on Snapchat yet, now is the time to go and to become part of that.

Today I’m excited because I’ve been in Inner Circle all last week, and it’s kind of one of those things when you have these projects and things you wanna do and everything’s bottling up and you just want to move and go and do. So finally I have a chance today to move and go and do. I’m excited. We are, this week launching Biohacking Secrets with Anthony which will be cool. But then the other thing, on our side, we have a whole bunch of new updates coming, with just our company. One of the cool things we’re going to be doing that I’m excited for is, and depending on when you hear this, it’ll be live or almost live, we’re changing the Clickfunnels Facebook Group. People don’t like really bonding with the company, it’s kind of bland, so we want to make it more of a movement. So we’re going to change the name of it to Funnel Hackers/Clickfunnels official group or something like that. So that way we can all self –identify with the group and who we are, and not just the software product, which is kind of cool.

And then what’s going to happen is when you first login, and the first time I really saw this I thought it was cool. There’s a Facebook group called the Cult of Copy, it’s a really good copywriting group with really good copywriters hanging out and talking all the time and when you go in that group, Colin, who runs the group, Colin Theriot, I think I can never say his last name right….but he’s got a sticky when you first go in there that’s like, “Hey welcome to the Cult of Copy, here’s all the rules, here’s how it works, here’s the lingo, here’s the core products you need to buy.” Just a list of all the core things when you first join the group. So that’s one of my goals this week, is to build out, maybe even today if I have time. Kind of like, “Here’s the mission statement of our group, here’s the core products and services you need to be able to run your business.” And the cool thing we set up, and it’s not live as of right now, but hopefully by the time you hear this, it’ll be live. If you go to funnelswag.com we have an official Funnel Hackers Kit where you get a Clickfunnels backpack, you get the Funnel Graffiti, you get the I Build Funnels t-shirt, Clickfunnels water bottle. Everything you need to be an official funnel hacker. So basically, I think it’s $100, it basically covers our hard costs and shipping, we’re not making any money on this, we just want to get everyone a Biohacking, not Biohacking, a Funnel Hacking Kit.

So we’ll mail this kit to you, and then from there you get put on a $20 a month continuity program. The $20 a month goes towards a new t-shirt each month. So what’s happening, each month we’re making super cool t-shirts. In fact, if you go to funnelswag.com you can see 5 or 6 of the shirts there. And basically, we’re going to be doing limited edition shirts. So each month, whoever’s a member of that, we will see who’s bill went through that month and we will ship you out that month’s shirt. And they’re going to be one off printing. So that means if you get it, you get it. If you don’t get it, you miss that shirt forever. So there’s some urgency and scarcity built in, because I believe the only that sells anything in this world, besides good copy, and building a good following and personality, there’s a lot of good things. But the number one thing to actually get people to pull their credit card out are urgency and scarcity, so we kind of want to do that. Again, I make zero dollars, in fact, I lose money, I think I lose money on almost all of these because we have so many international people. But I just want to do it so that you guys all have cool funnel swag from us every single month. We also might be slipping in some other cool gifts along the way with the t-shirts. I’m not going announce those, they’re unadvertised bonuses, but cool things you guys will want as a Clickfunnels member.

So that’s kind of what Funnel Swag is all about, is getting you guys all consuming our stuff, wearing our shirts, using our backpacks, water bottles, Mac stickers, oops, did I slip that? We’re working on Mac stickers and a bunch of other cool things for you guys that’ll be part of the Funnel Swag Monthly Kit. For sure, each month you’ll get a t-shirt that will be limited edition and just super cool. Anyway, these are just a few of the things we’re doing, and I hope that it serves as a model for you guys as you’re building up your community and your following and your cult…ture.

That was one of the big things through all of the Inner Circle meetings, was that, as I kind of mentioned through some of these podcasts. So I’m going to start implementing and applying these things and you guys will be able to see them and hopefully you’ll run with them as well. I think I mentioned this before, I see my mission as building cool, creative things and you guys taking them and knocking them off for your community. So feel free to R and D, rip off and deploy these concepts in your market as well, for your people because I think they’re kind of cool.

So that’s what’s happening today. I’m really, really, really excited as you can probably tell, to get to work and to do all these kinds of things. Another cool update, we got last week the float tank in my Biohacking room, so Saturday I wasn’t supposed to float for 3 or 4 days, you’re supposed to let the salt do whatever, but I got excited so the second day I jumped in and floated, is that the right word? Flooted? Floated? So I floated and it was cool, I laid there for 20 minutes and I passed out and woke up 3 hours later. It was almost 1 in the morning and I was getting out and Collette came out like, “I thought you were dead, I was afraid that you had drowned out here.” I was like, “I don’t think it’s possible to drown because there’s a thousand pounds of salt in there to make you float to the top, so I don’t think I could drown if I wanted to.” But I appreciated the thought so, that was cool. And then yesterday was Father’s Day, which was super cool. I don’t know, my kids are the coolest, just seeing them. One of my boys, he drew a big picture of a minion and said, “Dad, you’re one in a minion.” It was so awesome. And then my other son drew a big picture of Yoda and it said, “Dad, Yoda best dad ever!” It was so sweet. I thought that was the two coolest things in the world.  Anyway, it was a good day. With that said, I am almost to the office. I’m going to get to work. I’m building up our community and I hope this gives you guys a couple ideas on things you can do as well. Appreciate you all, have an amazing day and I’ll talk to you guys again soon.

Jun 17, 2016

One cool trick I picked up from the mastermind.

On today’s episode Russell talks about a little nugget of good information he received at the Inner Circle Mastermind group. He also tells a story of something cool he did twice at the mastermind.

Here are some fun things to listen for in this episode:

  • What part of the mastermind group made Russell have his “ah ha” moment, and why he thinks nobody else caught it.
  • How this simple golden nugget will change some of the ways he does things.
  • And why he wrote one of the Inner Circle member’s webinar pitch.

So listen below to find out what simple golden nugget Russell got out of the mastermind group.

---Transcript---

Good morning everybody, well not everybody, just the important people that actually listen to this podcast, good morning. Welcome to Marketing In Your Car. Hey, hey everybody, we survived another 4 days jam-packed Inner Circle smack down, it was amazing. It was legitimately amazing. So instead of bragging about it, so those that aren’t in feel guilty that they didn’t make it in, I just wanted to say it was awesome and I appreciated everyone who came and played full out. It was really, a great 4 days.

Now I’m at the end of that and I’m tired and I’m worn out and my body is shot. And one thing that’s funny, when I used to go to masterminds, when they’re not your own, you can kind of pay attention or dose off, or whatever. But when it’s your own, you gotta be present all the time. So unfortunately I had to use a little too much caffeine this week just to keep pure, perfect focus. So I’m going to be detoxing my body for the next few days so I can get all the caffeine out of my system. Because even, it’s weird during the middle of the night you’ll wake up and you’re like, “I should be so tired and I can’t sleep.” Anyway, it’s weird. So I am detoxing from caffeine, so if I go through withdrawals, if I start crying on one of these meetings with you guys, that’s why. Just joking.

Anyway, I’m heading in right now, about to do the second episode of Friday Funnels, which is exciting. I hope you guys come and check it out. I hope you guys come participate in it. We had a lot of fun. I talked about last week, I hope that you guys, if you haven’t done a Friday Funnel yet, or a Funnel Friday, or whatever it is for your business, something like that, it was really fun. We did 30 minutes, put a countdown clock and then tried to build a funnel as fast I could and everyone was watching and going crazy and it turned out really cool. It was a great….it was a lot of fun for the cult community and everything, so that was really, really cool.

The interesting thing I wanted to talk to you about today, and this is one of the more simple nuggets that I kind of picked up from this weekend, but it was one of those simple nuggets that I needed. Because sometimes in my head I get things over complicated, I get excited and I try to build super complex things. I think that for most people, I’m still, my funnels and my concepts and my process flows are still pretty simple. I’ve seen some of your guys stuff, you send me over my maps and things and they’re insane. I open them up and I just want to go back to bed because they’re so stressful. So mine are pretty simple, but I still have some things happening. And a couple of things, one thing I shared in the mastermind was about, in Clickfunnels now, when you join Clickfunnels, there’s a 21 day ignite your funnel process that we take people through. Basically each day you get a short 3 to 5 minute video and I give you one task to do over 21 days. There’s a whole bunch of reasons and strategy behind it, and I’m not going to go into it now, its outside the context of this podcast, but it help reduce our churn by almost double digits. It was insane. It got people consuming our software and a whole bunch of other really cool things.

So I was like, man that would be cool if someone came into Clickfunnels and go through this big indoctrination process, they start using our software, consuming, we help build a relationship with them, it’s just really powerful and a really cool strategy. So then one of the couples in the Inner Circle, Brandon and Kaylin, they’re in the weight loss space. They’ve been doing perfect webinar, they’re crushing it, they’ve been doing Periscope webinar, just like I talked about with you guys 50 episodes ago, they killed it on that twice now. They’re just, they’re doers, they’re cool, I just really enjoy them and watching them. One thing that was cool that I saw that they were doing, they have their Facebook Live’s where they’re promoting a webinar on Facebook Live, they’re promoting a product or something like that, but in between they’re doing a lot of cool training stuff. And so she talks about a cool concept, and at the end of it she’s like……oh wow, I just drove by this truck that’s jacked up on a…..that was really weird. Sorry. A.D.D….

Okay, so they do these things and they just push to the end, and I can’t remember the….dangit, they’re going to kill me for not knowing this, but they have a domain name, it’s something like freefaststart.com, or faststartweightloss or something like that. And they’re like, “Hey go get your free fast start guide. Go right now.” And they always push people to this free thing, which is an opt-in. People opt-in and they go through their on-boarding indoctrination process through email. I think last month they got 50 thousand opt-in’s through that little channel, which is crazy. I was like, right now I have all these other squeeze pages, I’m driving people to all these places and all sorts of stuff, which is good, but what if I had just one squeeze page that I focused on instead of 20 and that was the goal to get people into that.  So I think I bought freefunnelfaststart.com or something like that. I probably should check out the domain names before I promote them live. It’s something like that; it’s not live yet anyway, so it doesn’t matter. So that’s kind of the thing and I’m going to use that as a call to action in everything that’s not selling an actual product. So it’ll always be pushing everyone into that.

And then my thought is treating that kind of like, doing an indoctrination process when someone joins Clickfunnels that I’m doing to my list. I need to take them through an indoctrination process, which is similar to what we talked about with soap opera sequence, those type of things. But I was like, we’ve got a big product range and in my mine, there’s an order that people should consume our products, so I’m going to use that and make this really fun, exciting. I don’t know how many days it’ll be, 20, 40, 50 days, but walking them through this concept. Some will be teaching, some will be referencing, “Hey go get the book.” “Hey get on this webinar.” Or something, and push them through our product line and product offerings, while teaching, educating along the way and using it like a funnel fast start. Here’s the fast start. Come through this process. Now everyone who enters my world goes through this process, they get indoctrinated, they go through my soap opera sequence, they build the relationship with me as the attractive character, but the time they end the process, then they can come in our normal, Seinfeld sequences. They’ve been indoctrinated; they’ve kind of gone through this really cool process.

Anyway, it’s not something new. We talked about it in the Dotcom Secrets book, taking you through a soap opera sequence, but I think that after doing it as a consumption sequence, after somebody joins Clickfunnels and they see the power of the 21 day, daily chunked out videos, I think I’m going to use that in our actual email sequence and then make that become the core focus of where we try to drive all the traffic. So, I don’t know, I’m excited. I’ll be testing it out and I’m sure I’ll be bragging about it as we go through. But that’s kind of the one little nugget, again it’s one of those little tiny things they just mentioned in passing and I bet most people didn’t even catch it in the group, but I was like, “Whoa.” You know that feeling when someone says something and it wasn’t the big aha, but you have the big aha and everyone else is just quiet and you’re seeing this thing, everything starts, all these connections start being made instantly. That’s kind of what happened in my head. So I’m trying to explain the connections here, I have no idea if I explained it right or if the connections will make your connections. But it was super cool.

Anyway, there’s just one little nugget, I hope that was useful for you guys. Alright now, last thing because I’m about one minute away from the office. I was really nervous about this last Inner Circle group, because we had less people just because of circumstance, but a bunch of overseas people in that group that couldn’t make it, things like that. But what was cool, because of that we had a little less time, or a little more time. So we gotta do some extra sessions, which was cool. So I did some training sessions and then twice we had people who were kind of working on webinars, they just weren’t quite hitting it yet, so instead of just trying to coach them through and then move on to the next person, I was like, “Alright.” And I jumped out of my seat and walked up to the front. I sketched out their whole webinar and then I pitched the webinar for them live. I did it twice and it was cool. I think it was cool, I thought it was cool. But we basically just built the entire webinar for them and they gotta watch me pitch it and they recorded it and then had this tool that they could go pitch. So it was pretty cool.

I’m curious how many of you guys would pay me a crap-ton of money to just write your webinar pitch and then pitch it for you real quick and then you guys can just copy my pitch. That’d be pretty cool actually. Alright I’m at the office. I’m going to bounce and get back to work, and I’ll talk to you guys soon.

Jun 16, 2016

My thoughts on building your culture every 10 seconds.

In this episode Russell talks about his current Inner Circle Mastermind Group and how one of the members convinced him to use Snapchat. He goes over why he no longer thinks Snapchat is stupid and how it will connect him to his customers better.

Here are a few fun things you won’t want to miss in today’s episode:

  • What Inner Circle member was able to convince Russell to use Snapchat and why.
  • Why allowing a customer a glimpse behind the scenes is good for business.
  • And why Russell wants his customers to see Clickfunnels as their business rather than Russell’s business.

So listen below to find out what changed Russell’s mind about Snapchat.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you are all doing amazing. I am heading into day number 4 of our Inner Circle Mastermind. Actually, technically it’s day number 8. We did 2 groups last month and we had 2 groups this month. And then we will have gone through all 100 people in our Inner Circle, which is pretty cool. We’ve had a really good time.

I’m not going to lie, I’m a little worn out. It’s a lot of work when you have back to back mastermind groups, but it’s how we roll. It’s been fun though, the first group was a little bit bigger, we had a few more people in that one, which was cool. It was just fun, a lot of the people I have been working with through Voxer and stuff like that, remotely for a long time. Had a chance to sit down and actually hang out with them for 2 days. A couple of them, this will be day 4, they kind of hung out for the whole time, which has been so much fun.

And it’s interesting just watching….I feel like everybody in the room has a superpower. But everybody’s superpower is different, so it’s so cool when you get everyone in a room like and there’s this overlap where it’s like, “I’m really good at this, but I’m really bad at these things.” And there’s always somebody in the room who’s really good at the thing you’re bad at, and it’s just the coolest, I don’t even know how to explain it. I guess it’s probably where they get the name Mastermind Group from. I think the story behind that, if I remember right, it was….I can’t remember if it was…..it was in Think and Grow Rich, right? I haven’t read that book for forever, I think decades. Dang, I’m getting old. Anyway, in that book, I think it was Henry Ford, or was it Napoleon, I don’t remember, but it was someone. Telling the story about how they were interviewing, I think it was Henry Ford, I could be completely wrong, don’t quote me. But the concept of the story is right. Basically they were saying, I think someone was interviewing them or something and they were kind of mad, because he was this rich dude who wasn’t that smart, and they’re like, “He’s not that good at anything.” And after 4 or 5 times of quizzing him he was like, “I don’t know the answer. I don’t know. I don’t know.” Finally he’s like, “You know what, what I have is a mastermind group of people that any question that you asked me, I can get the answer within 1 person, because of the mastermind group of people who I surrounded myself with.”

And I think that’s where people started calling things mastermind and stuff like that, but it’s true. In this group, at least for me, every one of my problems can and will be solved. Because while I’m really good at a few things, everyone else is good at a lot of other things I’m not, so we can leverage that and share the things that I’m good at. And they can share the things they’re good at and we can all win together. It’s very amazing. I honestly, I feel so, and I’ve said this probably every time I’ve done a podcast during Inner Circle, I can’t believe I get paid to facilitate this whole thing. It’s nuts. I’m learning the coolest things. In fact, finally somebody, Kaylin, she is one of my Inner Circle members, she runs…..anyway, they’re crushing it, they’ve been here the last 3 days and they are coming back in tomorrow, or today I guess. My brain.

Anyway, I’ve been very hesitant to Snapchat because I think it’s stupid, and she convinced me that it’s not stupid, that it’s actually awesome. So now I think it’s awesome. So I’m going to start Snapchatting here soon. And I’ve got a whole process and a method behind it. One of the themes from last Inner Circle and this one that I’ve been trying to talk to everyone about is how to build your own cult, I mean culture. Cult is the root word of culture. So how to build your own cult, how to build your own culture, how to build your own community, whatever you want to call it. So we’re sharing all sorts of things like that, and one of the big things I was talking about was letting your cult in behind the scenes of what you’re doing. I think that’s part of why Marketing In Your Car has been adopted so well. Because everyday I’m just talking about what we’re doing and sharing stuff and just giving it all away and people like that. The Periscopes and Facebook Live and we’re doing this new reality show thing we’re filming. All these pieces, people just want to see behind the scenes of what’s happening.

It’s like the reality show is cool. We’re taking 2 weeks of time and chunking it down to 30 minute episode, so you’re seeing pieces of it. Snapchat was cool because, I finally got it. It was like, a reality show behind the scenes every single day of all the little aspects of what’s happening, in 10 second increments. So I’m really excited to start focusing on that and growing that. So you’ll see me, hopefully next week, start this out, but starting the process of really focusing on the building of a Snapchat following because I was want to bring people into the cult. Brent just passed me. I’m driving to the Inner Circle meeting and Brent just drove by honking. If you listen back a few episodes, Brent was the same one who got into a wreck on his way to one of the Inner Circle meetings. Maybe I shouldn’t follow him.

Anyway, for everyone, if you haven’t been sold on Snapchat yet, it’s just a really cool way to get your really hyper-active fans the ability to see a glimpse of everything that’s happening throughout your day. I was watching one or two where people snap 800 times a day, which I think is stupid, but I think if you do 10 a day and you’re taking people through the progress. “Hey, picking which supplements I want.” Boom. “In the car driving, about to start my podcast.” Boom, “At the office, about to start working on this funnel.” Boom, “Funnel got done.” Boom, “Heading to a meeting.”  Just showing little 10 second clips of the process of your day and sharing those with people.

Again, it’s like the behind the scenes. It’s building the culture. One of the things I keep stressing with everyone here in the mastermind is just if your customers perceive you as “Oh, there’s this guy and there’s his company.” Then that’s not the right thing. What we need to be focusing on is getting our people to say, “this is our company.” I want our customers to feel like Clickfunnels is their company. Like they are part of this. They are part of this movement. They’re part of this cult. They’re part of this culture. Whatever you want to call, we want them to feel like they’re part of it. I want them to feel like Clickfunnels is their business. This is their platform. This is their home where they build their company. I don’t want this to be Russell’s company. I want this to be our company. That’s the big thought.

So the more you can let people in behind the scenes, the more they feel part of what you’re doing and not looking at what you’re doing, if that makes sense. Anyway, I think that’s kind of my big thing I wanted to share with you guys today, because I think it’s interesting and exciting and cool. It’s just figuring out more ways to shift it from, this is Russell’s company, to this is our company. And I want all of our customers feel like it’s theirs. And I’d love for you guys to discuss this. In fact, come over to our Clickfunnels group and let’s talk about it. Come hang out and say, “Hey I listened to Russell’s episode, and these are things I’m trying to do to build my cult, or culture.” Or whatever you want to call it. But things you’re letting in people behind the scenes, how you’re doing it. You’re talking to people about other things to build that building and language patterns. You’re going to see some cool stuff next week in the Clickfunnels group. We’re working more on changing it from the Clickfunnels group, first off, to the Funnel Hacker group. People identify themselves in our culture as funnel hackers and they are and you are part of a community. It’s not just, “Oh I use Clickfunnels.” No it’s, “I’m a funnel hacker. This is my identity. This is who I am, I build funnels.” If you look at the t-shirts we’ve launched, they’re all focused on that, identity based. That’s what we’re trying to build. So anyway, hope that gets the wheels in your head spinning, because that’s what my wheels have been spinning on and it’s really fun and I really enjoy it. Alright, well I’m pulling in the parking lot for the mastermind. So I’m out of here. Appreciate you all and we will talk soon.

Jun 13, 2016

I’d prefer you to be amazing, but can you at least be competent?

On today’s episode Russell rants about some incompetent people he’s come across while trying to improve his yard. He also tells a short story of an incompetent employee on his team.

Here are some things to listen for on this episode:

  • What made the guys at Tate’s Rental incompetent.
  • How he dealt with an incompetent guy he’d hired to help remove Goat-heads from a field in his yard.
  • And why you need to at least be competent in your job, and then eventually become great at it.

So listen below to hear how Russell deals with incompetence in his life.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a slightly annoyed Marketing In Your Car. Alright, so I was not planning on doing a podcast today, but I am so shocked at people’s incompetence. I just wanted to share something with you guys. I’m going to give you the moral first, and the story later. So the moral of the story is this: Just be competent. That’s it. It shouldn’t be that hard, just be competent. Be competent in your job. You do it all day, every single day. You don’t have to be amazing, you don’t have to be phenomenal, I hope you try to be, but at least just be competent, it’s not that hard.

Oh man, It should be a lesson for all people everywhere. Alright so the back story. So today is Saturday, my kids wanted to camp, actually this is kind of funny, because this story is actually someone else being incompetent on top of it. So my kids wanted to go camping last night, so we had a camp fire outside our house, which was cool and we set up the tent and slept outside, and it was a really good time. And as I woke up this morning and looked out over the field next to my house and it has grown huge and I thought, you know what, today I’m going to go rent a mower like I did last year and just mow these weeds down. Because that sounds like a fun thing to do on a Saturday. So I call up Tate’s rental I’m like, “Hey guys this is the deal. I want to rent the same mower I rented last time.” Actually at first I said, “I need to rent a weed mower.” And they’re like, “Alright do you want a blah blah, or a blah blah?” I was like, “I don’t know what you’re talking about.” And they’re like, “Do you want this or this?” I don’t know the difference. I was like, “I have a huge field. I have tall weeds that I need to mow down. What do you recommend?” he’s like, “oh you need this kind.” I was like, “Okay, cool. I rented last year, is that the same? I want the same thing as last year.” He’s like, “Yep, done.” I’m like, “Okay, cool. Do I need to reserve it?” and “He’s like yeah, you need to reserve it because people check these things out all the time.” So I was like, “Okay, cool. Reserve me.” He said, “When are you going to be here?” I said, “Thirty minutes.” “Cool, see ya in thirty minutes.”

Jumped in the car, drive on down and get to Tates. I walk in, go to the front desk dude. I’m like, “Hey man, I’m here to pick up my mower thing.” And he’s like, “What’s your name?” I told him my name. He’s like, “Uh, the mower’s not back yet.” I’m like, “What do you mean?” He’s like, “The mower’s not back.” I’m like, “Back from where?” and he’s like, “From the person who already has it.” I’m like, “I reserved it, therefore it should be here for me.” He’s like, “Well there’s no mower here?” I’m like, “Well, I’m here and I came to pick it up and I reserved it, do you have another mower? And he’s like, “Nope, there’s no other one’s here.” I’m like, “Okay.” He’s like, “If you come back in 2 hours the guy should have the mower back.” I’m like, “Dude, I don’t need it in 2 hours, I need it today, that’s why I called ahead, that’s why I reserved it, that’s why I came down, because I need it today, I need it right now. That’s why I reserved it, that’s why I drove all the way across town to come get it from you.” And he’s like, “Well, sorry man. If you come back in 2 hours.” And I’m like, “So there’s no other thing I can rent from here that can chop down weeds. I got huge weeds and I need to chop them down.” He’s like, “Nope, nothing else.” I’m like, “You’re kidding me, the guy on the phone told me there were a bunch of them here and I need to come down before some people got them.” He’s like, “yeah, nothing here man.”

So I’m starting to get Russell angry, which is like, I wanted to start throwing fists and stuff. And then the guy from across the table’s like, “Hey why don’t you just give him one of the other one’s? Those guys haven’t picked up theirs yet.” I’m like, “Are you kidding me? So there’s a whole bunch of them out there and I’m the first one here, I had one reserved and you’re reserving it for somebody else that hasn’t even showed up yet? And because of that you’re telling me they aren’t even here.” Oh man, I was like……So the guy’s like, “Okay, I guess I could do that.” And I’m like, “Are you freaking kidding me? So they were there, somebody else reserved them, but you were holding them for someone else who had reserved them, even though I had reserved one, for somebody else is coming in the future, because apparently you thought that person was more important than me for whatever reason.” Anyway, all this was going through my head as I’m sitting there angrily staring at this guy and I was like, just be competent. This is your job. I saw you last year when I was here. You should know how these things work. You don’t have to be good at your job, just be competent. That’s all I’m asking for you to do.

And then I go out there to do the thing and they haul the thing over to me and it’s not the same one, it’s half the size as the other one. I’m like, “Dude, this is half the size.” They’re like, ”The one you got last year is broken.” And I’m like, “Why didn’t someone tell me that an hour ago when I called you on the phone trying to get that specific one?” and he’s like, “I don’t know.” I’m like, “Okay.” And he brings it out and is kind of standing there. And I’m like, “So do you have a trailer for it?”  and he’s like, “Oh, you need a trailer?” I’m like, “Yeah! I’m not going to carry this thing on my hands. Normally they come with a trailer, the one I rented last year came with a trailer.” He’s like, “That’s because it was bigger.” I’m like, “Okay, well…..” I’m just like, this is what you guys do for a living. Wouldn’t the guy at the front desk have been like, “Hey do you need a trailer? Because most people do.” Instead of just assuming I did.  There you go you guys. Just be competent, it’s not that hard. This is what you do for a living. Just think through it. Look at it from the customer’s perspective.

Another good example of incompetency as it relates to my field. We were trying to get rid of the Goat-heads in this field, there’s millions of Goat-heads, some of you guys call them prickers, different names for those little things that you step on and they jam into your feet and it hurts really bad. So right now, if my kids will walk in the field, if you take one step in the field you fill your foot up with like 15 of these Goat-heads in your feet. It’s horrible. So I’m trying to get rid of the Goat-head problem. So I hired this dude to come and to scrape the top 2 inches of dirt off, put it in a dump truck and take it away and therefore Goat-heads will be gone and I can then poison the crap out of the ground and make sure nothing ever grows back, right. So we call the dude, I’m like, “Hey this is what I want.” He’s like, “No you need to rototill them under.” And I was like, “Dude the Goat-heads that are stabbing our feet are seeds, therefore if I roto them under they will be planting seeds and more will grow.” And he’s like, “No that’s not how it works.” And I’m like, “I’m pretty sure that’s how it works. Even if it’s not how it works, I don’t care, I want the Goat-heads gone and I want you to scrape the top 2 inches of soil off my property, dump them in a dump truck and take them away from here so they disappear forever. That’s all I want. I don’t care about…..this is me as a customer. I want to pay you anything you want to make this thing happen.”

And so the guy comes out and he’s like, “Well the weeds are too long.” Actually he didn’t come out first, I knew the weeds were too long, so we hired goats. I think I did a podcast on this. We brought these goats in, they came for a week, they ate all the food down, it was awesome. The kids had a good time; the field is now down to nothing, the perfect time to come in and scrape the field off. So we call the dude, have him come scrape and he says, “Well I need to come see the field first.” I’m like, “Okay, cool.” So he comes and he looks at said field, looks around, surveys it and comes back with a quote saying, “Based on the size and everything in this field, this is the quote.” I said, “Cool, come out and scrape this and dump it. “ and he says, “Okay I’ll be out next week.”

The next week comes, he decides not to show up, for whatever reason. His own excuse. So he doesn’t show up. So now we’re a week past goats being here and the fields are growing faster, so I’m like, “Dude, you gotta hurry because the freaking weeds are growing back. Come and scrape this, before I have to hire goats again to come scrape this thing down.” He’s like, “Okay I’m coming.” So then he comes out the next week with his tractors to do what I’d paid him to do. And then he calls Melanie on the phone, the first thing he does…Melanie’s my assistant. Calls Melanie on the phone, the first thing he does is start complaining about the weeds are too long, I can’t take anything away. He’s like, “You have to come and mow these weeds down and I can come and actually pull them away.” I’m like, “Are iyou kidding me? Are you incompetent? Are you seriously this incompetent? Two weeks ago you were here, the weeds were gone. That’s the first thing. They’re tall now because you didn’t show up when we hired you to show up, so it’s kind of your issue now, not mine.” Then he comes back and says, “I didn’t realize the field was this big. It’s going to be a lot more money.” I said, “How did you not realize the field was this big? You came two weeks ago and measured it. Based on your measurements you gave me a quote. How incompetent can you possibly be? It doesn’t make any logical sense to me. You came and measured it with your own measuring stuff, it wasn’t me giving you a quote of what I thought it was, it was you coming and looking at it and giving me a quote based on what you saw.”

Anyway, it was just two or three things and finally I was like, “This guy is incompetent. Let’s fire him.” And we fired him. It’s just like, I don’t want people…..I mean I like for people to be good at their job, I like people to be great at their job. But I need them to at least be competent at their job. That’s it. And this goes for; my guess is if you’re listening to this, you’re probably competent. But I guarantee there’s people on our team who aren’t. For example, at our Funnel Hacking Live Event, I found out some of the employees on my team are incompetent and it drives me crazy. We had one who….there was a….the person’s job was to check people in, and if they didn’t have a nametag just see if they had a nametag or whatever and print a nametag. The only role the person on my team was to do was just that. So there’s someone who came in, who had a mistake so we had to make their name badge. So instead of being like, “Hey, this is my job. I’m here anyway. I got nothing else to do and I’m sitting here behind a chair, playing my iPad and my only role is if someone comes up to do this.” And it was like complaining, and rude to the customer, all sorts of things like that. And then the next day, someone forgot their nametag at their hotel room, which is 45 minutes away. He came in like, “Hey I need a nametag.” So instead of being like, “Oh, cool. Yes, I remember you. Let me help serve you.” It was like this huge problem and why they were so upset and pissed off and saying, “You have to go back to the hotel and get it before you can walk through the door.” And all these things.

So I’m hearing about this from somebody else. Someone on my team is treating one of our customers this way and I’m like, “Why are you incompetent. Your only job is to serve our people and not be a horrible person to them. That’s it. You don’t even have to be good at it, you just have to do it. Just smile, even a half smile, doesn’t have to be a whole smile, just a half smile and help people. That’s it. Do you not see me on stage killing myself to give a good experience to everybody? And when you come in and just do a stupid thing like that, it looks…….ugh.” Just be competent. There’s the moral of today’s lesson. Just be competent. And if you got employees in your team, you’re fearful might not be competent. Maybe they’re good, maybe they’re not be great, let them listen to this and say, “Hey just be competent. It’s not that hard.” And after you’re competent, then become good at your job, and after you’re good, then focus on becoming great. And after you’re great, when you’re great, when you’re a A Player people will pay you whatever you want. So there you go. Quit being incompetent. that’s what I got. I’m going to go mow my lawn because that’s what I want to do today. It’s going to be fun. And hopefully I’ll find someone competent to help me get these Goat-heads out of my yard so my kids can play out there in bare feet. So that’s the goal. Still haven’t found the competent players to help me make it possible, but that’s where we’re going. Alright guys, that’s all I got for you today. Have an amazing time. Have a great weekend and I’ll talk to you guys soon.

Jun 10, 2016

If this works, this might be my new favorite way to sell.

On today’s episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he’ll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them.

Here are some fun things to listen for in this episode:

  • How Russell came up with idea for Funnel Fridays.
  • Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University.
  • And find out how you can watch Russell build a funnel live.

So listen below to hear more about Funnel Fridays and why you should be a part of it.

---Transcript---

Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it’s a very special day for a lot of reasons. One, it’s Friday, number two is it’s the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can’t remember what we called it. It’s either Funnel Fridays or Friday Funnels. I think it’s Friday Funnels, no Funnel Friday. Oh crap.

Anyway, I’ll learn it more as we keep doing it. But I think I’ve figured out a cool new way to sell stuff that’s going to be really, really, really, really cool. I hope all you guys knock me off because I’m pretty sure it’s the coolest thing ever. If you look at our typical sales process, we’re driving ads, we’re doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don’t. And then there’s upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they’re people, they get your emails and their doing stuff, but they’re not actively engaged into any kind of sequence. So I’m like, how do you….what do we do for all those people? Because I’m sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from.

If you listen to my whole perfect webinar concept it’s all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it’s the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn’t at that time, but they might 3 months later, 6 months later it might reignite them.

In fact, it’s funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we’d do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it’s like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don’t whatever. So we have these limited beliefs. So there’s one thing and the second thing, maybe that’s the third thing now, I can’t remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy.

So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here’s me using Clickfunnels.” And they’re like, “I wish I had Clickfunnels.” And then I’m like, “Here’s me using Funnel Scripts.” And they’re like, “Funnel Scripts is awesome.” “Oh here’s me using Funnel University.” And they’re like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell’s not only”….what do they say on hair club for men? “Not only the president, but I’m also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated.

So that’s the thought. Today’s day one. And it’s either Funnelfridays.com, or fridayfunnels.com, I can’t remember, but I’ll learn that better and get back to you on it. But basically what I’m doing is there’s a page and at the top of the page is a Google Hangout, I’m doing the Google Hangout live and what we’re going to do, I’m going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I’m hoping there’s going to be a bunch of different boxes in the office when I show up so that I can pick one. So we’re going to pick one and then we’re going to live build out a funnel. I’m going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I’ve got to get the funnel done before the clock hits 0. It’s going to be and Jim Edwards is coming on because he’s going to write the scripts in Funnel Scripts. I’m going to be busting out the funnel inside of Clickfunnels. We’re uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it’ll be cool.

And then down below it’ll be like, “Hey get your funnel stuff. Number one, here’s Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it’s pushing them to all of our core offers. It’s kind of funny, back, this is rewind time, it’s pre-podcast, maybe it’s right when the podcast started, I don’t remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we’d tell everybody, “Hey, we’re coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it’s kind of the same thing, we’re going to do this Funnel Fridays each Friday and then we’ll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it’s not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did.

So affiliates can promote it all week long and keep getting, it’ll show the most recent episode and then when the new one comes, it just floats out for the new one, so it’s a really cool process. So that’s what we’re doing. And then the other thing we’re doing, we’re having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we’re going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I’m doing it, which will hopefully get people more excited because we’ll get Facebook Crew all coming over as well. That’s kind of the game plan. So it’s going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I’m late. I was supposed to get to the office an hour and a half ago, I slept in. Now I’ve got 45 minutes to promote it, set it up, figure out what funnel I’m going to build, blah blah blah, and all that other fun stuff. So that’s what’s kind of happening now. I’m really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It’s all about operation consumption over here.  That’s my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that’ll be a big difference for us. So that’s what I got you guys. I hope that gives you some ideas for your business, for your products. I think it’s something that any of us and all of us should be doing. But I will set the model, I’ll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it’s going to work. Alright, that’s what I got for today. Thanks everybody, I’ll talk to you guys soon. Bye.

Jun 8, 2016

This hack-a-thon has been different than all the rest.

On this episode Russell talks about some things that he and his team are working on at the hack-a-thon, including building a foundation with the development team to get things moving forward faster, and the decision to rebuild Backpack.

Here are some cool things to listen for in today’s episode:

  • How Russell’s tendency to over commit is making this week crazy.
  • Why Russell’s team decided to work on Backpack rather than Actionetics.
  • And why the Inner Circle mastermind group will no longer have to rent hotels to get together.

So listen below to hear how the hack-a-thon is going and to hear about the exciting new things happening.

---Transcript---

Hello, hello, hello everybody. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you guys are doing awesome. I am heading into day number 3 of the hack-a-thon, well of the official hack-a-thon it’s day 6 or something of when everybody started coming. It’s been a little nuts. It’s been really, really good.

I don’t know if you guys ever do this, but sometimes I have tendency to over commit to a whole bunch of things at once. For example, right now we’ve got Anthony and Brandon at my home filming stuff about a product for Biohacking Secrets. We’ve got a cleaning lady in the house, cleaning. We’ve got people out fixing our pump, because the well broke again. We’ve got people working on the poolhouse. We’ve got my wife and two of her friends working out with a trainer. We’ve got our accountant, who’s related to Collette, my wife, who slept over last night, on top of Dave. Plus we took 30 people to this really amazing restaurant called Barbacoa last night. All the people, all the programmers in marketing are here. It’s been nuts trying to juggle and do everything, but it’s been really good.

It’s been interesting, normally when we do our hack-a-thon, we come in and talk for 15 minutes and everyone locks down, well I don’t code, I wish I did. But we code, and I write copy or do pit funnels or whatever, and we just go, go, go like crazy. And this has been a little different. Not different in a bad way, just different. And it’s funny because the person in me is like, I just want to go, go, go, go and this has been interesting, it’s been a lot about bringing in our developers from around the country, bringing in our marketing team and trying to build better relationships with everybody so that everybody can work faster. It’s one of those thing, take 2 steps back so you can take 3 steps forward type of thing. It’s funny, because me and Dave and a couple guys on the team are very, move things forward every second of every day focused, it kind of is driving us loony toons, and crazy, but I see the value in it as well, in fact, the first two days these guys, the programming team, they spent 2 days together and it wasn’t us coding and solving problems and fixing bugs and adding new features and stuff like I assumed and thought it would be, it was a lot more helping the entire dev team really understand why Clickfunnels matters. Why it’s important. Why our customers want what they want. So it was hours and hours and hours of discussion explaining to them this whole world and what internet marketing is, and affiliate marketing and why we want tracking ideas and why we want subID 1 and subID 2 and why we need our stats right. And why this part of the stats don’t make sense and helping them to understand it, which again isn’t moving things forward, but building a foundation so we can move forward a lot faster.

So It’s just been one of those things that’s been necessary but that drives people like me bonkers, who just want to move forward. But I think it’s been good and will be interesting to see what happens over the next three months. Because we’re spending this week to build this foundation and get a good understanding, set the goals and road marks and the game plan to move forward before they go home, they basically got a 3 month sprint to get these certain things done. And then month 4 we’ll meet again, so once a quarter we’ll get back together and kind of do this same thing. Hopefully the future ones will be less talking and more coding, just because everybody getting on a better foundation.

And then every 4 months everyone flies back in, set new goals, set new foundations, set new ground work, and then everyone goes back and boom kind of doing that in and out thing every quarter, which is kind of the game plan. We’ll know more over the next sprint of 3 or 4 months, what we get done. So one of the major things we’re working on for the Clickfunnels hyper users like me, we’re kind of rebuilding Backpack. Not rebuilding it but a lot of it was we were trying to figure out how to make Backpack the best shopping cart affiliate platform in the world. I think when we built it initially, we knew we needed it, so we built it and it was out there and it works, but it’s not the best. So we had 2 thoughts, one is we kill it or number two we make it the best. So we spent one day just basically going through every shopping cart and affiliate platform out there, we’ve got a lot of accounts and we went through all of them and categorized the pro’s and con’s. And this one’s awesome because it did this and this, and this one sucks because it doesn’t do this, and this one’s great……looking at all this stuff, which was really fun actually, seeing how everyone does different things. And then from there breaking it down to like, what do we want ours to do? How do we want ours to function? How do we want ours structured? So we took, I feel like we took the best pieces from a bunch of different spots.

And then another cool thing, this is new to me and our world, one of the guys in our team is UI, User Interface and User Experience guy and he does the design, the coding part of the user experience, but more so, he tries to really understand. So we went and found 10 or 15 hyper users of Backpack, so he called them on the phone and talked to all of them. Found out what they like and what they don’t like, and what they wish it did, and what they’re……and all these things. Then he did the same thing with me, which was kind of cool because we saw these really weird commonalities among the hyper users. We all want it to do certain things it doesn’t do. And they were all the same things and there’s this really cool crossover blend. That was really cool too.

Anyway, I don’t know if that helps any of you guys, but hopefully it does. Hopefully it makes you think through the process and things that you’re doing and give you some context or some ideas.  So yeah, that’s kind of what’s been happening. So I’m excited for the new Backpack. The plan initially with this hack-a-thon, is we were going to focus on Actionetics, that was going to be the big driving point, but when we had Todd, Dylan, Ryan and me, and Dave and the guys here, and we were looking at what we thought we needed to work on in the next 3 months it shifted from Actionetics to Backpack. So it’s been interesting. So Backpack will be our focus for the next, hopefully the next 3 to 4 months, and then at the end of summer, a little after summer, is when we do our next hack-a-thon, we’ll get back together and we’ll shift focus, hopefully as long as we finished our initiatives, to Actionetics.

One of the other interesting things we’ve done, it’s just funny how all these lessons apply in so many areas of your life. It’s like, right now the way our dev team has worked, everyone is spread across the platform working on different things. It’s like, okay this guy is integrations, this guy is doing bug fixes, this guys is bug fixes in Backpack, and this guy is bug fixes in Actionetics, and this guy is building a feature in the Marketplace. Everyone’s kind of all over the place and because of that it seems like nothing ever gets done, because everything’s incrementally inching forward. And I think that most of us entrepreneurs have the same problem. We’re doing 12 companies at once and because of that none of them are making any money. What our focus is for the next 3 months is for everyone to focus on Backpack, which is going to be a really interesting experiment where basically everyone is focusing on one thing. That way when we do our daily standing meetings and things like that, everyone’s dealing with the same problems and everything is inter-related and we’re hoping there’ll be a lot more value for everyone because of that.

Anyway, just a couple of things we’re learning through this process that hopefully will benefit you guys as well. Anyway, that’s about all I got for today. I have been up early this morning, we did some Wim Hof Method, which doesn’t make any sense to you yet, but when Biohacking Secrets comes out that’ll make more sense. It’s crazy, I actually did the process and held my breath for 3 minutes, which doesn’t make any logical sense to me outside of the fact that we did it. It’s crazy, the first time I did it, I think it was 1:30, the second was 2:45, and the last one I did was 3 minutes, crazy, cool, ninja things that are happening. Anyway, if you guys want to geek out on that, when Biohackingsecrets.com comes out you’ll be able to kind of dig deeper and see all these weird things we’re testing on ourselves and how that actually relates back to performance in anything. It can be sports, could be business as entrepreneurs, as a leader, as a speaker, whatever it is that you do and you want to do better.

Anyway, that’s what I got you guys. I’m almost to the hack-a-thon office. I don’t know if I told you, we rented an office for the hack-a-thon because we had too many people to fit in our other office. Which actually worked out really good, because in our other office the air conditioner broke. And this whole week it’s been like over 100 degrees here in Boise, which is really hot for this time of year. So my main office, it’s horrible. It’s insane right now. So I had to go back yesterday to do a webinar, we had a big webinar with Jason Fladlien. I get back there and it’s like 120 degrees in the office and I’ve got on long pants, so I go and we did the webinar, which I did my webinar, and then Jason goes and he’s one of the best webinar pitchmen in the world, so he gets excited and he want to plug in what he does. So my typical 2 hour long webinar totally ended up going for 3 ½ hours we were on that thing. So we got done and I was light headed and sweating, and my legs were soaked from my pants. It was pretty crazy, but we survived it. So I think the air con guy was supposed to have everything fixed today hopefully. So we’ll be able to be back into a normal office here in the next little bit.

And the other cool thing, so many cool things are happening, way too many things at once. Next week we have Inner Circle, so that made me think about this, our Inner Circle’s next week. One thing about the Inner Circle is that, usually we do them in hotels here in Boise, but we’re tired of renting hotels, so we’re like we should get our own. So basically we just bought a new office that we’re turning it into, it’s about an 8,000 square foot office, so half of it, we’re going to chop off and turn into a mastermind room where we can fit about, well we’re not going to have masterminds this big, but we can fit 80 to 100 people in our office, and the other half will be our new office, which would be amazing. So we’re building our own Inner Circle Mastermind room, which we’ll also use for our Certification event.

Speaking of certification, we are launching a new certification today. I bet you guys think I have the worst ADD ever, for juggling so many things, but they’re all coming out really, really good, which is exciting. So before I tell you anything else you guys think I’m having worse ADD, I’m going to get back to work and get these projects pushed out the door. I’m also going to jump off because I’m completely lost, I can’t find the new office, so I think if I turn off the Marketing In Your Car and start focusing I should be able to find it, in theory. We’ll see. Anyway, I appreciate you all, thanks for listening and we’ll talk to you soon.

Jun 6, 2016

It’s time to focus on your “one thing”.

On this special late night episode Russell talks about how he learned to stop being a jack of all trades and focus everything around one thing. He also reminisces on some of the harder times he’s had before he got this far.

Here are some interesting things you’ll hear on today’s episode:

  • Russell tells how he used to be a “Jack of all Trades” and how that limited his growth.
  • Why at first he thought it was a bad thing to be pigeon holed as “The Funnel Guy” and why he changed his mind.
  • And why everything he does now is focused around Clickfunnels and why that is the key to his success.

So listen below to find out how Russell went from “Jack of all Trades” to “The Funnel Guy”.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a late night, well not too late, it’s about 8 at night, so a later night Marketing In Your Car. Alright everyone, so I’m heading back to the office, we are day two of our hack-a-thon, which is so much fun. So we had the last, we had about a 4 hour smack-down today deciding the future of Clickfunnels and it got heated, it got a little bit….a little tension, but it was all good because it’s just interesting. I love my partners and love the people in the company, everyone has, we’re all definitely people who are great at what they do, so we have strong opinions, but when all was said and done, a couple of things I think are very true. One is we all respect each other, like insanely, a ton. And number two is that we care about the customers, and that’s really where the conversation keeps going to, is what is best for our customers, which is awesome. Way better than, what does the board of directors want, which is once again why I will never do the whole VC thing, on top of all the other jokes. But it was really good and we have some really cool directional things that we’re doing that, some things make me nervous but they’re going to be huge. Game changing type things. So I’ll share more as we keep going on, but I just wanted to kind of share that.

And then I wanted to talk to you guys about something that I think is really important, that’s on my mind. It’s interesting, I looked at the last 12 years of me being in this business, and first year I was just hustling and tried to make a little bit of money and I did and that was awesome. And then I tried to make a little more and I remember I was just hustling. We’d do a promotion and make $15- $20K and then I wouldn’t do anything for 3 or 4 months. Then we’d try something else and we’d make a little more, here and there. And I remember one day one of my friends who’s in the business was like, “Did you pass six figures yet?” I was like, “ No.” because in my mind six figures a year is insane, that’s not even possible. Then I was like, wait. I started doing the math, I was like “Oh my gosh. I did, I passed six figures this year. That doesn’t make any sense to me. That seems outside of logic.” It wasn’t something I believed was happening. So then I got excited, now I got a goal. I want to make a million dollars in a year.

So we went towards that goal, and went towards that goal. It’s funny because I think it took me 3 or 4 years to cross a million dollar mark, and there’s some mental barrier. I missed it by a few ten thousand dollars 2 or 3 years in a row. I just remember I was like, why can I not break the million dollar mark in a year? It just seemed so impossible for some reason and I couldn’t figure it out. And then after I finally did break the million dollar mark, then that mental barrier was gone and I shot to the next level and we got to the point where I think my best year we did 8.9 million in the calendar year, and I think we did 10 if we looked at it from a start day. A 365 start day from the peaks. But in the calendar year, from January 1st to December 31st, on tax is 8.9 million was the biggest year I had. After that is when the company crashed, if you listen back through all my old marketing in your car’s you’ll hear all those stories. That’s not for today.

Then we restarted, and we started growing and we stuck at 3 million dollars a year, for 5 years in a row, stuck, stuck, stuck. We tried focusing, which got us to 3 million, we were like let’s diversify, let’s launch 10 companies. We launched 10 companies and we still made 3 million. Then, it was just thing after thing after thing.  And then we started having a little more success when some of our other offers started going bigger. Neurocell did well and a couple of other offers started doing well. Anyway, it was just……but it still, then I think we were hovering around 6 million or so. I was like, “How do we get back to 10 million without having a hundred employees? How is that possible?” And I remember going to marketing events and people would be like, “Okay, this is the whatever guy. This is the whatever person.” And everyone would have their thing, and be like, “Russell, what’s your thing?” and I was like,, “We’re all things marketing. We do copywriting and we do funnels, and we do traffic.” We just kind of did everything. And I always thought that was a strategic advantage. “You can go to this guy to learn whatever, but we’re going to teach you the whole thing.” And that was always our whole thing. We want to teach everything.

Just by nature, we were good at everything, so we wanted to show everything and teach everything in this market and that’s what we did. And the problem is we just kept getting stuck and stagnant. And I never could figure out why. And then the whole Clickfunnels thing came and it wasn’t something we even invented the conversation. People had been talking about funnels, we’d been talking about funnels for 8 or 9 years. And I remember at the time, Ryan Deiss Traffic and Conversions Summit was all about funnels, seems like it was a hot topic right when we were building this tool. It really was a perfect storm when we launched it and all these things and it took off. And I wrote my book, and my book wasn’t ever really about funnels. Like if I was to re-title it now I probably would change the title, at least the subtitle, to be more about this is a funnel book. But it didn’t it was just me teaching my process, but it all came down to funnels. When you look at the whole process, it was all funnels. And people read that book and because that came so close to Clickfunnels people associated it as this is the guide book or the handbook for funnels and this is the software, and that means Russell, therefore, is the funnel guy.

But at first I didn’t like that because I was like, there’s a lot of people teaching funnels, I’m not the funnel guy, I’m the guy who does everything. And it’s interesting, but that’s kind of like I had this weird pride thing that I wanted to bigger than funnels, or I wanted to be whatever, but people kept kind of pigeon holing it, you’re the funnel guy, you’re the funnel guy. And finally after a while I started embracing it and shifting things and now all of our products are being tied to that. Funnel Scripts, here’s the scripts to your funnels. We had High Ticket Secrets, which is your high ticket funnel, and we had all these  other things that we have rolled out before and since. And then we started tying things to Clickfunnels. We have our Quick Start Program, which is helping people set up. We’ve got our funnel certification program, even my Inner Circle, interesting enough, transitioned to a funnel inner circle. Someone even mentioned it, last meeting. The reason why we’re in this room is because Russell’s the best in the world at funnels. I was like, how interesting is that? And I really think that the big….I mean obviously there’s a lot of things that happened, but one of the biggest thing for us that took us from where we’re at now to this year, I don’t want to share numbers or anything, but it’s going to be, I mean 3 or 4 maybe even 5 times more than my biggest year of all time. It’s just kind of crazy.

And I really feel like it’s because we picked our thing. And that’s what we’re focusing on. Everything we’re doing is around this one concept of funnels and we’re trying to become the best in the world at funnels. Our coaching’s around funnels, our products around funnels. Our front end offers are around webinar funnels and book funnels. Everything is tied to this conversation that we are trying to become the best in the world at, and I think that that’s one of the keys. As much as I hated to go that way and I didn’t want to, and I fought it for so long. Because I’m good at a lot of things, I wanted to be all these things, but I don’t think that’s the key. The key is figuring out what are you the best in the world at? What is your thing? And then everything you create is tied to that one thing. You know, Ryan Deiss just posted, I think Digital Marketers, he’s says it’s been 5 years now and I was reading this post. It was really cool, I really enjoyed it. But he was talking about how every year their business model changes. They were this, they were this, and they were this. You know, one year they were funnels, the next they were consultants, the next year they were whatever, and this year they’re doing certifications and it’s kind of like, their business keeps changing and I know they’re doing well, but my guess is that if they would pick a track and stick with it, and they’re trying to obviously, one of them is going to become the thing for them, but if you were to ask people 3 years ago who does funnels in the industry everyone would have said Ryan Deiss, but they shifted away from that. They shifted their focus to the next thing. It was the machine in email marketing and then it was…..and now it’s certifications. So I’m hoping they find their spot, I think certifications; I think what they’re doing with certifications is unique and cool and nobody else is doing it. We’re definitely not going that direction. I think that there’s this area that they’re going to carve out and just kind of own. I hope that’s the plan. I hope. I love to see what they can do if they execute hard on that for 3 or 4 years and just focus there.

I look at us we’re focusing now on this one thing and I start looking at a whole bunch of things are going through my mind right now. How do I build a community? Surround a topic? Our community, we’re funnel hackers. We funnel hack. We can have live events, hack-a-thons, the funnel hacking live event. It’s funnels and …. And it’s suddenly all these things and if you want to build a cult or a culture, it comes down to becoming the best in the world at one thing and then tying everything you’re doing around that concept.

Kind of a fun idea behind that. One of my close buddies, Chad Woolner, he’s a chiropractor and he’s been kind of trying to figure out his spot in the world outside of his practice. What does he want to do? How does he want to serve people outside of that? A little while ago he decided he wanted to help serve chiropractors and help other one’s get to the point that he’s gotten, really free themselves from the startup of a practice and those kind of things. So he started a podcast, he’s doing all these things, and they’re all good and he’s teaching everything from how to do this to this, all these things which are broad and good. And we were at a camping trip the other day, and I was sitting there and I was like, “Would I go on Paychat to learn how to grow my Chiropractic business?” and I was like, “I don’t know if I would.” Not that he doesn’t know his thing, because he does, but I don’t think he’s the best in the world at all those things that he’s teaching, all those things. What could Chad be the best in the world at. And I was thinking, and this isn’t the answer for everyone, but for him I was like, “Dude, you’re probably the only Chiropractor on Earth that knows anything about funnels. You build funnels, you build your own funnels, online funnels, offline funnels. I would venture to assume that you are the best in the world at Chiropractic funnels right now. That should be your thing man. You should shift all your branding and everything around that one thing and make that your focus. If that was your focus and I was a chiropractor I would come to you in a heartbeat. I wouldn’t come to you to learn how to build a chiropractic business, because you don’t have the biggest Chiropractor business, so I wouldn’t come to you for that. I would go to whoever did. But you’re the best in the world at chiropractic funnels. I would come to you for that. If you were to come to an event, let’s say there’s a big event in your industry you could say ‘hey, I’m the Chiropractic Funnel Dude.’ They would allow you to speak because you are that person.”

And I was looking at the other Chiropractic guru’s and there’s a social media one, there’s different ones and each of them would have their little spot in the ecosystem. I’ve always, again like I said, I always was kind of resistant to that and fought that, but now I really think that’s the key. Anyway, I just wanted to leave that while I’m driving back to the office to kind of think on. What is your thing? I know you’re good at everything, because you’re amazing. So of all those things, where, when someone says, “Oh, so and so, they’re the funnel dude. They’re the social media dude. They’re the eat fat and butter dude. Or put butter in your coffee dude.” Or whatever your market is. What makes you unique? What makes you different?

It’s kind of funny, I was looking at our old products, we had micro-continuity, which was cool, but it was just another random thing where now I can be like, “hey micro-continuity funnels.” And suddenly takes a concept and wraps it in a way that is unique to me and now it gives context and now people care. Anyway, just some thoughts. Hopefully that helps some of you guys and I hope you take some time to kind of carve out where in the world you fit into your ecosystem. And don’t fight it because you feel like you’re better than it. Own it. And I think that’s how you go deep with people and your audience. That’s where you’re going to see the biggest transformation. So there you go you guys. I hope you enjoyed that. That’s all I got. I appreciate you all, thanks for listening. Thanks for being part of this crazy community we’re trying to build, and I’ll talk to you guys soon. Bye.

Jun 1, 2016

Something cool I learned from wrestling…

On today’s episodes Russell talks about hiring a new energy coach and how she is similar to having a wrestling coach. He also talks about why having some kind of coach is helpful in giving you an outside perspective on your life.

Here are some fun things you will here in this episode:

  • Why Russell hired a new energy coach, and why he almost always has some kind of coach in his life.
  • Why seeing things from just your own perspective is not enough and you need an outside perspective to help you work through problems.
  • And how Russell is trying to learn to take the time to look back at a coach and is soon going to have forced meditation to do it.

So listen below to hear about how having an outside perspective on your life can help you.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car.  Good morning everybody. I hope you guys are all doing amazing. I am heading into the office now as normal. I probably should just quit saying that because you guys are all riding with me every day and you all know that’s kind of the game plan.

But I wanted to share with you guys a cool insight I had two days ago. I need to preface it, because in my mastermind groups every year we get a group amazing women who join who self identify themselves, so I wouldn’t say this if they didn’t say it, but since they do I can tease and I can play off of it. But, they come in and usually everybody introduces themselves, “Hey I’m so and so and I’m in the woo woo niche.” Woo woo typically means all of the mindset and spiritual healing and all these things that are grouped in, in the woo woo, right. So that’s kind of our joke in the Inner Circle like, “You’re one of the woo woo teachers.” It’s kind of funny. So with that said, I do believe in a lot of those kind of things and I think there’s a lot of value and stuff and a lot of cool things that come from that.

Anyway, one of our members….some of you guys may have heard of them or met them, but if not, they’re amazing. Their names are Justin and Tara Williams and they run a couple of podcasts. One in the real estate market which I……if you want to flip houses, these guys are amazing, they flip like 100 houses a year, but that’s not the kind of business I want to be in, but if you do go check it out. I don’t even know the name of the podcast there is. They also do one called 8 minute millionaire, which is one of my favorite podcasts. It’s really, really fun. And then Tara just launched a new podcast called, I’m going to mess up the name; it’s like the Energy Healing Podcast. She launched it and I kind of saw them launching it, but I didn’t know much about it, and then at the group she got up and kind of presenting and explaining what they’re doing. And we were teasing them, “Oh no, you’re in the woo woo market now. You guys went from hardcore house flipping to becoming a millionaire to woo woo in a year, which is kind of funny.”

But it was awesome and she showed the process and the model that they’re doing. It was really, really cool. In fact, maybe I’ll talk about it another day, but if you want to see a really interesting, simple, clean model, I’m really kind of watching them close, because I think it’s cool, but if you go to tarawilliams.com and make sure you spell it right. I’ll make sure... my sister-in-law transcribes these; I’ll make sure she goes to the right site, so it’s right in the transcript. If you go to tarawilliams.com, it’s a very simple page telling you a story, you opt in, they get you to listen to the podcast. The podcast pushes back to an energy healing calm, and then eventually I’m sure they’ll go to hiring coaching and a bunch of stuff like that. But it’s simple, the podcast is the traffic generator, and then you look at the podcast, she did a really cool job of when you come in and taking you through an indoctrination. First thing she introduces the podcast, second podcast episode tells her story and then after that it goes through a 21 day jump start. 21 days of hope to help you become indoctrinated and understanding energy healing. Why she does it, how she does it, all these things, which increases your desire to want to go get the coaching call, and things like that.

Anyway, needless to say, I’m going through the process. While she’s at the Mastermind, she reads my energy, totally the woo woo realm of things, so if you guys don’t believe in that kind of stuff, I totally understand it, but I was like……it was strangely amazing and interesting and yeah. So we actually, during the mastermind I had them come over and talk to my wife and I more about what they do, and did a session with us then, and then I drank the kool-aid and signed up and paid them a bunch of money to do some of my own sessions. So my very first call was on Monday, which was Memorial Day. So I woke up early in the morning and did that and it was interesting. I would say I’ve done a lot of coaching, a lot of coaching, probably more than most people on earth over the last ten years, but I would say that it was the most specific personal development, life coaching, whatever you want to call it, session that I’ve ever had. I’ve had a lot of good things that are….but the problem is they are more generic; the way she does things is very focused on me. Anyway, I will leave it at that because there’s a bunch of stuff that is outside the scope of this podcast. I wanted to share that first off because I think the model is really, really interesting. Second off, during my session I learned something really interesting about myself, that I think would be good for you guys too.  So therein lies what we’re going to be talking about for the next 5 minutes till I get to the office.

So during my session we were talking about just things and how I work. She was asking me, “There’s some kind of wrestling analogy here that you need to figure out and explain to me.” And I was like, “Okay.” So I’m kind of thinking through it and I don’t remember exactly what she said for this to kind of come up or anything but, I remember the moral of the story and it was talking about wrestling, and any of you guys that have ever been to wrestling match, this is kind of how it works. When you’re in high school they’re 6 minute matches, when you’re in college they’re 7 minute matches, it’s basically 2 minutes for each period, there’s 3 periods. First period both of you start on your feet, then after 2 minutes, or in college the first period is 3 minutes, then there’s a quick break. The break literally is maybe 10 seconds, it’s long enough for the ref to flip a coin, see who gets their choice, whoever wins the choice can say they want to go top, bottom, neutral or defer. Top means that you get to start on top of the guy, bottom means you get to start on the bottom, where you’re on the mat and the other guys on top of you. Neutral means you get on your feet again and defer means you let the other guy choose and you choose the 3rd period. So that’s kind of what is top, bottom, neutral or defer.

So that goes really quick, you pick “I want bottom.” And then right before you walk back to the center of the mat and kneel down you look back at your coach for a second, maybe 2 or 3 seconds, a really short period of time, just long enough for your coach to be like, “Dude, Russell, he’s leading his right leg, look for that. You’re missing it but he’s leading his right leg.” Or “Hey Russell, keep your elbows in. You’re overextending your arms.” Or whatever that little piece is. And my coach is able to see what I’m not. Because I’m right there, my face is in the middle of this thing. We’re beating the crap out of each other, there’s heads and all sorts of things are happening. And I’m aware of as much as my subconscious mind is picking up from all my training and my practice and everything, but there’s things from the outside I’m not able to see just because I’m so close to the thing. So I look back for a second and the coach is like, “Hey, your elbows are flying, keep your elbows in.” I’m like, “Oh crap, I didn’t even realize. I’m getting out of position.” Or “Hey look for the under-hook on this guy, he’s reaching.” Or “Hey, look he’s stepping.” Or whatever it is, they give me a second, maybe 2 seconds of really fast coaching from an outside perspective. You go to the middle, boom you start again. You go for the next 2 minutes,  the period ends, you come back, reset, you’re standing there and look over to the coach and the coach is like, “Boom, here’s this outside nugget that you’re missing.” And then the match is over.

And what’s interesting, if you look at those little things, it’s tiny periods of time. Seconds, maybe 5 seconds max. But you’re getting this perspective from outside, from something that…….I think about this a lot. For me, and I don’t know if I’d say this in all situations, but you got Tiger Woods. Tiger Woods is better than his coach. Typically if you’re in competition, you’re better than your coach, you’re coach may have been better back in the day, but they’re not actively competing. So you’re the best, you’re technically better than your coach in that period of time, but the coach still has a different perspective that you don’t have. He’s able to look from the outside and be like, “Wow, Russell is doing a lot of good things right, but this is where he’s getting in trouble. This is the piece…” or whatever those things are. And it’s that outside perspective you get for a second. And one of the big takeaway’s from my session with Tara was understanding for me in my business, I’m in the heat of it. I’m going a million miles a minute and doing all sorts of stuff just like I’m in a wrestling match, and the thing I was missing was I wasn’t taking that time to look back at a coach, look back at whatever. And it could be a coach, it could be a spiritual thing, through prayer, which I think is probably more of where I need to be focusing at. It could be, you know whatever, but it’s taking a second and looking back to get the outside perspective so when you go back to battle you have that ability to execute better.

So that’s kind of where I wanted to share with you. For each of you guys it’s going to be different. I think for me, and it’s one of my things I’m trying to work on for the next month or so and really figure out, is where are those times for me? I’m not a big fan yet of meditation, but I know people who are obsessed with it and seems like in my world, everyone is getting more and more obsessed with meditation and I just don’t feel like I have the time for that right now. Some of you guys know I just bought a flow tank, so the flow tank is going to be at my house next week, it’s being delivered. When you do a flow tank session, it’s like an hour sitting in this tank floating in salt water, you just kind of sit there for an hour, so it’s going to be my forced meditation time. I don’t even know how to meditate. So I’m probably going to, when I’m locked in there push play on some meditation thing that forces me to meditate. But it’s going to be my time to force me to stop and look back at my coach. So meditation could be a thing, it could be hiring a coach.

I look at one of our Inner Circle members who’s been killing it, just finished a new webinar and sent it to me today and was like, “I’m so excited.” And I felt bad because I’m so excited about the webinar, but there’s 3 final mistakes almost everyone makes in a webinar and she made all three of them and I was like ahhh. And I feel, I almost feel bad being that coach that’s like, “Hey, this is the three places I see that you’re already making the mistakes,” because I know how much time they’ve put into the presentation and all these things, but that’s what they’re looking for. That outside perspective. “I’m in the battle, I’m creating, I’m doing all this stuff and it looks perfect to me and I look back at the coach and the coach is like, “It’s looking good, but you’re overextending, your elbows are out.” Or “You’re stepping too hard with your left leg and that’s why he keeps taking you down.” Or whatever that thing might be.

So hiring a coach or mentor, I’ve been a big believer, and it’s funny because I haven’t for the last year and a half just because  Clickfunnels got a little crazy. But prior to that in my life, I always had a coach, someone I was paying for coaching, and it wasn’t always like a business coach. It was a health coach, or a life coach, relationship coach. And right now I’ve got my new energy coach, so it can be all sorts of different things, but always having some coach that you’re paying so you have someone to look back to and be like, “Hey I need an outside perspective. What am I doing right? What am I doing wrong?” So again it could be meditation for you, could be prayer, could be hiring a coach, could be all those things combined. Kind of my big takeaway for this week is that while I am good in the heat of battle, I’m doing well, better than I’ve ever done, I need to take those moments to look back and get the outside perspective from somebody or something else that I might be missing right now. Because no matter how good I think I might be, I’m missing things. So that’s what the outside perspectives for.

Anyway, that’s what I wanted to share with you guys today. It’s cool, I’m excited. I’m excited to see where my journey goes with Tara as a coach for a little while. And just see the different things I get from that. So I’ll share the cool stuff with you guys. But that was the big takeaway for me. So think about that you guys. I’m sure that you’re all amazing at what you do, but look back at the coach to get the outside perspective. That’s what I got. I’m almost to the office today you guys. I got calls. Ugh. I hate days when I have calls from noon to 4. It’s killing me. I just want to build funnels.

Anyway, so I’m going to film from 9 until noon. So I’m going to go bust out four things really quick, then get on calls all day and that’ll be my day. And then tomorrow, we’ve got all Dylan, Todd and Ryan, my Clickfunnels co-founders/partners are flying in for 3 or 4 days and next we’ve got the whole team flying in. So tomorrow will be a fun day of getting crap done, planning for world domination. Taking a step back so we can move 50 steps forward and it’s going to be good. I’m sure we’ll be broadcasting live from some of our secret sessions, so hopefully you guys are tuned into Periscope and Facebook Mentions and all the other places we’re posting cool stuff because we’ll be sharing inside, behind the scenes of what’s happening. Alright guys. Appreciate you all, have an amazing day, and I’ll talk to you guys soon.

May 31, 2016

How to get people to profitably join your podcast, follow you on social media, and so much more.

On today’s episode Russell talks about an idea he has for the Marketing In Your Car podcast and how to get more subscribers.

Here are some cool things to listen for in this episode:

  • Hear about some interesting things Russell has coming up this week.
  • Find out what awesome idea Russell had to get more subscribers to the podcast and why you should funnel hack the idea.
  • And find out how you could possibly get a hold of the first 250 Marketing In Your Car podcasts on one device in the near future.

So listen below to hear the details of Russell’s exciting new idea.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, I hope that the weekend was amazing for those who are listening live. Those who….I guess it’s never really live, those who are listening in kind of real time, for those who are listening some other time, hope you had an amazing whatever today was for you. And I have got some crazy, cool things happening this week. I’m excited.

We’ve got…..we’re launching the Keto Funnels for the Pruvit company which is going to be cool. It’s not live today but it should be live by the time most of you guys hear this, within a day or two. So if you wanna see a little bit behind the scenes  of what we’re doing go to ketofunnels.com, that should be live, like I said, in a day or two. We’re going to be rolling those out, funnels for a network marketing company, so it’s kind of a big experiment. We’re going to be testing out, if it works good here, we’ll probably do it with other companies. Anyway, it’s kind of a little sample test to see if we can build out funnels for companies and make it so that a company person basically comes in, drops in their Pruvit ID and unlocks all these secret funnels, so it’ll be kind of cool to see how the first test goes. I think it’ll do well, we’ve built 2 pretty amazing funnels for that company and I think that people are going to love them and do a lot of good stuff with them. So that’s kind of plan number one that’s happening this week.

Also Bio-hacking Secrets should be going live. We would be going live this week, but we have to record one more product, so Anthony’s flying back out for that early next week. We’ve got the hack-a-thon starting. So we’ve got, this weekend basically Clickfunnels partners and co-founders are all flying in, and next we’ve got pretty much half the dev team, maybe more, maybe the whole dev team, a whole bunch of the dev team, a whole bunch of the marketing team. So for a week we’ll be doing a whole bunch of crazy, cool stuff, while we’re filming episodes for Funnel Hacker TV. There’s a lot happening, which is fun, also at times, overwhelming, not going to lie. But it’s good.

I got a couple of big projects I’m trying to get out the door and then I can start focusing on some of the fun things that are going on with Funnel Hacker TV. But today I wanted to share with you guys an idea that hopefully will be a big idea for some of you guys. Because I think I cracked the code on something. If you think about how most people grow, I’ve been thinking a lot about it, I know Snapchat is the new cool thing, and podcasts is cool, and blogs are cool and all these things are cool, right? The problem with most content things is that the way you get traction is first off, you’ve got to do it consistently for forever which kind of sucks. For most of us it takes a long time before you have success. I was doing this podcast for probably 3 years before anyone listened to it. But I didn’t care because it was fun and it was an easy format. But it was hard because, luckily I was monetizing my life in other ways, but this is your marketing strategy, it sucks. If your marketing strategy is, let’s go blog, let’s go podcast, let’s go Snapchat, things like that, it’s tough. So I’m always looking, how do we beat the system? How do we make it so that we can get customers and people to subscribe profitably? Where we make money every time somebody joins our podcast or gets on Snapchat or whatever that thing might be.

So I’ve been thinking about that. How do I do that? What’s the best way? I have an idea and I’m going to be executing on it, and I hope a couple of you guys copying me, because if you do that’d be awesome. My guess is that most of you won’t but hopefully one or two of you will because that’ll make it worth sharing the idea. What I’ve been looking out is, I’ve been doing…..We’re getting close to episode 250 in the Marketing In Your Car Podcast, which is crazy. Don’t you guys think? We’ve been hanging out 250 days, we’ve been sharing this message together. So that’s kind of cool. My problem is when we go pay, “Hey go subscribe to Russell’s podcast.” It’s expensive, and it’s hard to track, it’s less effective, it’s not the best thing in the world right? I know it was almost impossible to track as when we were trying to guess , we were spending $100 to get someone to subscribe to your podcast. it was obviously free things in your list of a bunch of other things to do, but for me to buy ads to get people to build my following, crazy expensive, not worth it, not even worth the time and energy. That’s why putting out good content is good, people share.

A lot of you guys have found out about this podcast because people shared it with you or whatever. So those are the good things having good content, but I don’t want to rely on good content to get my message out there. Because no matter how good your content is, at first it’s not spreading. So how do we do it? So I had this idea. Building a funnel specific to getting people to subscribe to my different channels and things like that. What I was thinking about doing, and a couple of ideas and tips kind of came  along with this thought process, but one of them I was looking at all the podcasts I’ve done in the past and there’s 5 or 6 that are focused on webinars that are really, really good. Things that I wish everybody could listen to. So I’m like, what if I take those 5 things and I’m like, “Hey opt-in for the 5 top webinar strategy’s” or whatever, they opt in and boom, I just give them the links to those 5 podcasts. So that’s one way I can start paying to get people to opt-in and have some kind of metric, but it still doesn’t make me really money up front. So I’m like how do we do this?

So my big thought, my big aha, I’m excited for this, is I’m going to be taking 250, well as soon as we get 250 episodes, we’re getting close. I’m going to make……I’ve been sourcing it in China. In China we’re getting these really cool pre-loaded MP3 players, and I’m going to pre-load the first 250 episodes of Marketing In Your car on that thing. So I’m going to go and actually pull out the audio intros and exits, just so you don’t have to hear the same song 250 times, for those of you guys that binge listen. But I want to encourage people to binge listen. So what better way than to do that than to give them devices with all those things pre-loaded on it. It ends up costing me $5 or $10 in China to get one of these MP3 players. It’ll be wrapped in my logos and all that kind of stuff, and I’m going to do a free plus shipping on it.  Free plus shipping you’re going to get 250 of my top podcast episodes. So that’ll be basically the offer, and we’ll have some kind of order form bump and some kind of upsell, right? Whatever that is.

So now, I can go on Facebook and get my email list and other people’s lists, and all the traditional marketing channels to give away this MP3 player, which people who download my MP3 player with 250 free episodes of my podcast, what do we know about those people? They’re probably either interested in my podcast, or they will become because now I’m giving it away to them to binge listen to them really, really easily. So they will come through that funnel and after that funnel, now this is my, in my mind it’s my funnel to connect people to all of my social outlets. So day one would be a thing like, “Hey, thanks so much for listening, the MP3 player is on its way, but I want you to subscribe right now so that you can get all future episodes. Because episode 251 and beyond are not on this MP3 player, so you have to click here to subscribe. So, boom, we’re getting people subscribed to itunes that day.

So now I’m causing consumption and then I’m getting people to subscribe. And then day number two is going to be something like, “Hey guys, this is Russell. You know what Snapchat is? Here’s 5 cool snapschats I sent out in the past, I want you guys on this list, because if you’re not getting my Snapchats you’re missing out on some cool crap that’s coming directly to you through the Snapchatty-thingy.” I actually haven’t started using Snapchat yet, in fact I don’t know how it works, but I know it’s the big next thing, so I’m like, how do you get people to subscribe? Well it’s hard, you have to train them.

So I’m going to get a freaking pay for ads until somebody to go download Snapchat, search for my name, click on my button, that’s the most inefficient way on earth to grow a following, it’s horrible. But for people who have said, “Russell I’m going to pay you for 250 of your episodes.” those people are a little more engaged and now I have a full day focused on, “Hey guys, today’s a Snapchat day. Anyone who has a Snapchat you’re going to get blah blah for free. Go and do it.” And we bribe them and motivate them to get them to subscribe to Snapchat. The next one can be like, “Hey guys, this is how”….I don’t know, LinkedIn or Pinterest, or Instagram, or whatever, I’m going to use that communication funnel after somebody gets this free plus shipping thing to connect them into all of my social channels and that’s going to be the funnel. So that way in theory if we execute it right, usually it costs us about $10 to get a free plus shipping buyer, and if we can make $20 or so from that initial funnel, that’ll cover our shipping costs and basically now we’re breaking even, and now I’ve got people’s attention, to now get them into our other channels for free, and in a really cool way that’s not them clicking on an ad in Facebook, but actually watching a video of me educating you, coaching you how to do it, telling them what to look for, to how it all works. And that’s kind of the thoughts. So that’s my thought you guys. So I’m going to be  building out really cool, I don’t even know what we call it, a funnel with the sole purpose of profitably acquiring subscribers to my blog, podcast, Snapchat, all those other things.

We should probably come up with a cool name for it. What do you guys think? What would be a cool name to use for it? Call it the…..oh what if we call it, have you guys ever read the article called the Thousand True Believers, or A Thousand True Fans, is that what it’s called. Oh and there’s a book called the True Believer which is a book about how to start your own cult, not that I’m studying how to start my own cult, but if I was, I would definitely be reading the True Believer. What if we call this the True Believer Funnel. The True Believer Creator Funnel. That’s too many words. Let’s call it the True Believer Funnel, this will be just between us people. You guys on the Marketing In Your Car and that’s it, nobody else gets this one right now. So this is the True Believer Funnel. That’s what we’re going to start focusing on, where we can profitably acquire people into our cult, sure. That’ll be the game plan.

Anyway, that’s my thought. Hopefully that helps some of you guys, gives you some cool ideas. Again, you don’t have to be as elaborate as me, with 250 episodes on, you can go pick 5 episodes and sell it for $7 or you could do like I’m doing. Burn them on a CD. Initially we burned it on a CD we just never sold that one. But as a MP3 player it’ll be super cool, it’ll grow and grow the way we’re looking for, plus I can put on all my other follow up sequences and a million other things. Anyway, that’s totally the game plan you guys. So feel free to Funnel Hack it, rip it off. But you will see me executing it very quickly. We’re getting MP3 players designed right now. My brother’s cleaning up all the audio from past Marketing in Your Car’s making it easier to listen to, and I got to get to episode 250. When those things are finished, we will have an MP3 player with 250 episodes pre-loaded on it, for your listening enjoyment.

That’s the plan you guys. Alright, I am outta here. I got a busy day and I’ve got field day today with my kids at 1, so I’ve got 3, about 4 hours to bust through all my projects, then I am out. Which I am kind of excited for, the day’s I only have 3 or 4 hours to get stuff done, I typically get more stuff done than the days that I have 10 hours. It’s forcing me to get everything done in a compressed amount of time to get to my kids field day today. Cause this is the last week of school for them, so it’s going to be really, really fun. I am in charge of the tug o war, so I’m going to be….just picture this, me vs 10 little kids in a tug o war. It’s going to be so fun. I’m excited. Alright you guys, have a great day and I’ll talk to you guys soon.

May 26, 2016

The most ninja thing I learned at this week’s mastermind group.

On today’s episode Russell gives a quick history of how his Inner Circle came to be. He also talks about some cool things he’s learned at this week’s Inner Circle groups.

Here are some fun things to look forward to in this episode:

  • Hear how Russell’s first attempt at having a mastermind group worked (and didn’t work).
  • How when his mastermind groups started growing he was able to set a limit, and easily fill it.
  • And how this week’s Inner Circle taught him how to be like Sub-Zero from Mortal Kombat.

So listen below to find out more about how Russell’s Inner Circle came to be and how to channel your own Sub-Zero.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I gotta keep making the intro more and more cheesy every single day because that’s the best way to do it. Anywho, I hope you guys are doing awesome, I’m heading into day number 4 of the mastermind meetings. It has been amazing, to say the least.

Let me kind of give you a background on the Inner Circle. It’s kind of cool actually. I launched the Inner Circle, probably 3 years ago and I had a mastermind group in the past but the first time it was 7 or 8 years ago. I launched a mastermind group; I think I sold 2 people into it. I was like, “Crap, if they show up there’s only going to be 2 people and it’s going be dumb.” So I invited a bunch of my friends and stuff and tried to make a full group. It was always okay, but I don’t know. It just wasn’t’ amazing. So we ran it for 2 or 3 years and finally I was like, let’s stop running it. So we turned it off and didn’t run it for a long time.

Fast forward to a couple of years ago we decided to launch coaching again. It’s funny how your mindset shifts. We had sold coaching at 5 so this time I was like we’re going to sell it at 8. So we sold it at 8.  And then I was like, now we’re going to do it at 10 and we bumped it to 10. Then I was like we’re going to do it at 12 and we bumped it to 12. But it wasn’t really a mastermind group, it was more this other thing.

Then I met this guy who had sold a $25K mastermind group. He said he was signing up 2 people a week. I was like, I don’t know if that’s even possible. It seemed like too far, too foreign to even be a possibility. But I was like, let’s just add that as a thing and maybe we’ll sell one or two. So we did and then right away we sold one. I was like, “Crap, now we gotta fulfill on it and we gotta sell more.” So we started slowly selling it. I think at our first mastermind group we had 8 people at it. And that was kind of cool. I was like, alright. And then by the second one we had about 20 people at it. And I was like, “Dang this is getting big.” I remember Bill Glazier’s mastermind group I grew up in, he only allowed 18 people in the group. So with 20 we had a full group and we were giving everyone an hour in their sessions. And then it kept growing and growing. Soon we got to the point where we had 35 people in the group. I was like, Dang. So we shrunk it down to where everyone had 30 minutes. It actually ended up being better because people spent a lot less time talking about nothing and a lot more time focused. So I was like, “Okay, cool. We’ll keep it at 35, keep it there.”

And then the next meeting we had 45. So we shifted to 3 days and it hit 3 days and it was too much, everyone was fried. I was like, “What do we do.” Finally I was like, “I’m going to break this into 2 groups. We’ll have 2 groups of 20ish.” So we broke into 2 groups, by the time the 2 groups showed up, they both had 30 people in it. We were at 60 people in the group. I’m like, “Oh crap.” So we had 2 groups. 1 one day, and 1 the other day. We had a crossover day, so we had dinner together and it was really fun. We’re like, cool we’ll keep 2 groups and we’ll be fine. Then the next time we had 2 groups and both groups had about 40 in it. And I was like, “We can’t facilitate 40 in a group, it loses the experience.”

Excuse me, my throat is dry from a lot of talking. Anyway, I was looking at it, we’re almost 80 people. I can’t believe we have 80 people at our $25K a year program. It didn’t make any sense to me. And this comes back to one of the big things we had over the last 3 days so far. When is enough, enough? So I said, “You know what,” and actually I had years ago, Dan Kennedy asked me, “What’s your number?” I’m like, “What do you mean?” he’s like, “What’s your number? When are you going to be happy?” and I’m like, “I don’t know, a billion.” And he’s like, “All you entrepreneurs, especially the young ones, you just want money, so you just work and work and work. You don’t have a number so you just keep working til forever. You gotta have a number otherwise you are going to burn yourself out. And you will find out that this business you created because you wanted freedom and a lifestyle will rob you of that.” And I was like, “Crap.”

So a few months ago, I was looking at Inner Circle and I was like, “What’s my number?” At that time I also said, “From now on we shut down our lower end program.” Which was a $10-12K a year. I said “You know what, we’ll just close that down.” Which was crazy because it was almost a $2 million dollar a year business and I just turned it off. It’s not worth the effort anymore. So I turned it off, which was really scary.  Then the only option became $25K which is why so many kept joining it. So a couple of months ago I said, “What’s my number?” We’re at 80, I’m going to have 100. And when there’s 100 we’re going to shut it down.” And so I said that was the number and within two weeks we got to 100, which was crazy.

So that became my number. I said, “Look, that’ll be it. A $2.5 million a year business for me coaching and that’s it. We’re not scaling, we’re not growing. It is what it is.” And I said, “With 100 people, how do we do this?” And I looked at some of the other groups out there. One of my friends groups, they run a similar thing and they grew the same thing, about 100 people. They have 100 people all come to one meeting. So I went to that meeting and I didn’t like it. I felt like I didn’t get anything out of it at all. So I was like, I don’t want to make mine big like that. The format that I get the most value out of is the one with 20 to 25 people in the group and everyone got to share. So I said how about this, we’re going to break it into 4 groups of 25 and that’s what we’re going to do. And we will lock it out. So that’s what we did, we capped it out at 100 people, 4 groups of 25. And that is now the Inner Circle.

So we had 25 people here Monday and Tuesday. 25 people here Wednesday and Thursday. And then next month we got 2 more groups that will come through and that’ll all 100 people. So that’s kind of how we shifted our Inner Circle and it’s really cool. It’s nice because these groups don’t have 30 or 40 people, we’ve got 25, so it gives us where we have more time and less stress. It’s really cool, just perfect right now. The only thing that’s lame is it’s hard because all these people want to join the Inner Circle and they can’t, which is a good problem to have.

So I told these guys, “Look, this is how it works. Your seat is here and you’re locked in forever. The only way someone else can get in is if one of you guys leave.” So we have these guys from Ukraine, and one of them, Vlad was like, “I just thought of a good business opportunity for me.” And I was like, “What’s the business opportunity?” he’s like, “No more seats are available. I will sell my seat for $50K. I will come as the partner and they will come as the person. I will get just as much value at this thing as everybody else.” I was like, “I guess that’s brilliant.” It made me kind of smile. It’s really fun.

We’re having a great time, and that’s what’s been happening. So the first…..I wish I could drive with my notebook out, because there have been so many transformational shifts even for myself and I think for everybody else in the group. It’s just been really, really cool. I’m trying to think how deep should I go? And I’m kind of late too because I’ve been dragging my feet a little bit. Not going to lie, I’m a little bit tired. So a couple of the….let’s see. How much do you guys want to know? I should just do a session where we sit down and I share the top 20 things we got from mastermind. One of the cool ones, I’m curious if any of you are…..it’s hard to explain this without being able to visually show it. How many of your prospects struggle with procrastination when you’re trying to get them to buy from you? So there’s my question for you. I want you to think about it. I’m guessing that most of them do right? It’s the reason why urgency and scarcity are such big driving points.

If you look, I’ve done a couple of podcasts on this topic. It’s a big thing. Urgency and scarcity is what gets people to buy. In fact, Justin and Tara Williams are in our group, they’re awesome. He was telling me, “We pretty much figured out that the only thing that gets people to buy is urgency and scarcity. So once a month we launch something and then take it away so we can have urgency and scarcity.” It’s pretty awesome.  But I was like, “Why does it take urgency and scarcity?” It’s because of procrastination, they procrastinate.

So Darrin Stevens, who’s a ninja, a real world ninja. He’s not actually a fighting ninja, but marketing, sales, MLP, hypnosis ninja dude. The guy’s amazing. But what he’s amazing at is so interesting. He runs events and they’ll make $2.5 million over a weekend at an event, which sounds amazing. But when you look at it, his events will have 70 people in the room, which makes it freaking amazing. He’ll close 80%, 90% of the room with a $30K offer. And the events are free for people to come to it. It’s not a buyer event. People come, put the 80 people in the room and he pulls out $2.5 million, it’s insane. I don’t know how he does it. But he was talking about it and showing us a lot of things they do, all about rapport building. It takes them 3 days at an event to get enough rapport to be able to close people at $30K. So they talked a lot about how you build report.

His wife Jackie talked about universals and truisms. Universals are things that are universally true like for example, come into the room and trying to get people to say yes subconsciously, over and over. Similar to trial closes I teach, but it’s this subconscious thing. Universals like, “How many of you guys in the room are business owners?” 90% of the room raises their hands. “How many of you guys here, work for business owners.” So now everyone’s said yes, because that got everyone. They’re universal. “How many of you guys in the room are men? How many of you guys are women?” Boom, you just got everyone to say yes, because everyone is a man or woman. Little things that seem dumb, but they’re training the subconscious mind to say yes. That’s universals and truisms are things that are like, “Hey it’s a beautiful sunny day out here in Boise, Idaho.” And people are like, “Yes, it is a beautiful sunny day here in Idaho.” It’s something that’s true in the moment. So it’s like, “Hey, we’re so happy that all of you made it here today.” Did all of them make it there today, yes they did. So that’s a truism.

Anyway, they’re using all these universals and truisms to build rapport. They’re using breathing techniques, they’re using all these things to try to build rapport with these people, which is cool. And then this one was the ninja one for me. He talked about procrastination. He’s like, “People procrastinate. The reason why…” He draws a picture of a pirate ship on the board and said, “Here’s a pirate ship, who runs the pirate ship? It’s the captain, right? Who actually takes care of the ship? It’s the crew. You’ve got the captain and the crew. Who’s in charge? Obviously the captain’s in charge. The captain is like your subconscious mind. It’s moving things but then the crew is your subconscious mind that’s actually doing all the stuff to make it all happen. What happens when the crew does not like what the captain is doing? It causes a mutiny. That’s what happens.  Consciously you’re selling somebody something that subconsciously it’s something out of alignment, so your subconscious has this mutiny which causes procrastination. So how do you get people to not procrastinate?”

He did this technique and I wish I could show it to you, but he did it all with his hand. What he does is he starts speaking to the different parts of the subconscious mind. So you have the right hand, I’ll hold up my hand, “On one hand you guys are really excited and motivated and you really want to be par t of this, but on the other hand,” he holds up the left hand, “On the other hand you’re freaking out. You’re unsure, you’re insecure, you’ve struggled in the past. Blah blah blah.” So he’s holding up both hands like the right brain and the left brain or whatever. Like two different conversations.

Oh crap, I just cut somebody off. Sorry dude. I’m such a bad driver. This is why you shouldn’t be podcasting and driving. It’s as bad or worse than drinking and driving. Good thing we’re in Boise, Idaho which means this guy probably doesn’t have a gun, if we were in California I would be scared for my life, not going to lie.

Anyway, so now he’s got two hands up. He’s got one hand he’s got you really want to do this, the other hands like, you’re confused and nervous, and those are the two parts. Conscious and subconscious, the two things that cause someone to procrastinate. It’s these two internal conflicts. So he does this left hand, right hand, and says, “These two things can come together.” And he brings his hands together. So subconsciously he’s brought the conscious and subconscious mind together and pushes it out. Similar to, have you guys ever played Mortal Kombat? Sub-Zero shoots out the blue fire ball? It’s kind of like that. Right hand, left hand brings them together, clasps his fingers together and then pushes it out like a fireball to the audience. So he’s taking the two parts of the brain, brings them together and then pushes them out to the people. It does that over and over again throughout the event. Every time they’re talking about something, he’s looking like, “What are the two conflicting parts of the mind that are keeping this from saying yes?”

So it’s like, On the one hand, you probably think it’d be awesome to have Clickfunnels. You’re excited, you think this’ll be easy. But on the other hand you’re thinking I don’t have time, I’m not a techie person, but if we can bring these two things together and then he pushes them out, and help you guys to see the value of this. Then it becomes a no-brainer. Boom, he’s just taking this internal conflict that causes procrastination, he’s brought those two pieces together and pushed them back on the audience and now those conflicts are gone. How ninja is that? How freaking amazing and cool is that?

It’s been funny because for the last 3 days now everybody’s been doing fireballs at each other during their presentations and stuff, it’s amazing.  For me, this is ninja. I’m totally using it on my stage presentations from now on when I speak and everything else. But where else can I use this? So I’m trying to figure out how to do it with my slides. I’m going to add in my slides something like, add a picture of me with my right hand out, a picture with my left hand out, a picture of me putting them together, and a picture of me pushing it out. And I’ll push through these slides as I teach the concept. On the one hand you’re probably excited, on the other hand you’re probably stressing out, but if we put these things together it’ll help you! Boom. Then you will be successful, and you will join and life will become good.

Anyway, that was a cool one. I hope it makes sense when I’m explaining it. But watch the marketing I do in the future, you will see me using this in Periscopes, in videos, in hangouts, in webinars. Because it’s the most ninja, amazing, cool thing I’ve learned in a long, long time. So I’m going crazy, I’m excited. That was just one tiny, itsy bitsy, teeny little nugget we got in the Inner Circle, and it’s been 3 days of a waterfall of things like that.

Anyway, I am almost to the hotel now, I’m excited. I’m going to go in there and do some subconscious procrastination killing, Sub-Zero fireballs at people, and I think you guys should too. That’s what I got for today you guys. Appreciate you all, have an amazing day. If you want to get on the waiting list to be in the Inner Circle and one of these guys are crazy enough to not re-up, that’s the only way to get in right now. Just go to Russellbrunson.com, apply there and that’s it. Alright guys, I will talk to you all again very, very soon. Bye everybody.

May 23, 2016

This is the key to selling almost anything to anyone.

On today’s episode Russell talks about epiphany’s and how to use them to sell to your audience. He mentions a book he read that introduced him to the concept of techno-babble and why that’s bad for business.

Here are 3 exciting things you’ll hear on this episode:

  • How you should use your epiphany moment to sell the product or service to your audience.
  • Why using techno-babble totally turns your audience off.
  • And why sharing your epiphany with your audience can lead to them having their own epiphany.

So listen below to see how to use your epiphany about a product or service you are interested in, to sell that product or service to others.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to an Inner Circle version of  Marketing In Your Car. Alright ladies, gentlemen, friends, foes, anyone who’s listening to me right now. Hopefully there’s no foes, but I guarantee there’s people who hate me who are listening though. So those of you guys who are out there hating me and listening to me. Thank you anyway first for subscribing, I appreciate you just as much as the people who love me.

Anyway, we’re heading into another week of Inner Circle meetings, so I’m excited. Those who are in the Inner Circle, we basically capped out the group at 100, so if you didn’t make it in, then that was your fault. I’ve been talking about it for 3 years. So it is capped out and sold out. We basically broke it down into 4 groups of 25. So the first group and the second group happen Monday, Tuesday, and then Wednesday, Thursday. And next month will be the next two groups. So if you’re interested in being in, in the future, the only way to get in is if someone else drops out. So those people who hate money will be the ones to drop out. Those who love money and like to get more money will continue to stay in for forever. So that’s kind of how it works. Just cross your fingers and hope somebody hates money and then you’ll have a chance to actually get in. And the way to get in at that time is go to russellbrunson.com and apply, we’ll put you on the waiting list, for if and when that ever opens up again.

So that is the pitch for something that’s already sold out. So there you go. For those of you guys who just want to hang out and talk to me while I’m driving, I’ve got an idea for you guys today. I’m going to share this in the meeting, but I thought it was really important and it’s kind of been one of the big epiphany’s I’ve had over the last two weeks or so, as I’ve been thinking through things and looking at stuff that works and why it works. I’m a big believer in….a lot of times we do stuff unconsciously, we’re unconsciously competent, we do cool things, but we don’t know why they work. So I like going back looking at why did that work. It worked for some reason, and if I understand why that worked maybe I can use it in other places where I can more effectively craft it and engineer it so it’ll do better. So that’s kind of my thoughts.

The thing that I’ve been thinking about a lot, I’m not going to call it copywriting, because it’s not that, but it’s related to copywriting. It’s the copywriting sister or something. It’s the way better looking sister too. It’s important. I spoke last week or two weeks ago at a network marketing event, and I didn’t have any notes prepared. I didn’t know what I was going to speak about, I just didn’t know I was going to get up in front of about 100 people, I think about 100 people or so, from the Prove It! Community and talk about what I thought was important. And I was thinking about network marketer. I was literally, they were announcing me, I was like, I don’t know what I’m going to talk about, what should I talk about and I was praying for inspiration. And all the sudden what popped in my head was this concept of a bridge.  And we’ve talked about bridge pages before and other things, but I was thinking of this concept of a bridge. I was thinking about how most people, and I’m going to talk about network marketing, but I don’t want that to turn off the non network marketers, because this is true for every business, but network marketing especially.

So most of us, we get into a business, whatever business, whatever we’re selling, or whatever the thing we’re in, we’ve gotten there. We didn’t just immediately jump in. What happened is that something happened in our life and it’s somewhere along the line we had this epiphany like, wow I need this thing, this product, this service. Or the reason why you created whatever product you sell, you have this epiphany, so I want you to kind of…..that word epiphany put that in your pocket, we’re going to come back to that in a minute. But you had this epiphany and then because of that you got into whatever it is that you’re selling today. Whatever business it is, there was some epiphany that happened to you that got you into this thing. And then you got into this thing and you became obsessed with it. You started studying it and learning it, you learn all the jargon and the keywords and all these kind of things that came from that. And you became very educated, so now you know all these things about this topic, and now you go and try to sell to other people and your using all these terms and this rational that stuff that logically you learned about the product or services.

But you forget that typically you didn’t come into whatever it is you’re selling logically, you came into it emotionally. You had this emotional epiphany that got you into that thing. But then you learned all this logic because you get excited about the topic and then you go try to sell people logic later. And therein lies the issue. One of my friends named Kim Clavier, she’s an old time network marketer, 12, 15 years ago I read one of her books called “If My Product’s So Great How Come Nobody’s Buying it?” Which is a great title. And in that she talked about this concept of what marketers do and she was talking about network marketers, but this concept is called techno-babble, where they come in and start spewing these terms and phrases and all these things down someone’s throat that they learned, and it totally turns people off. But that’s what we do because we’re so proud. “Oh, we’re the number one blah blah, we’ve got the industry leading blah blah, it’s ground breaking.” All this crap that we spew out, all the logical stuff that we learned that strengthened our belief in the product is what we start spewing out at people. And the problem is they never had that initial epiphany. Therefore, all this logic you’re spewing on them, just offends them, totally offends them. It’s annoying, it’s frustrating. Dude, don’t try to pitch me on this crap.

So what I was thinking about as I was walking on stage after they introduced me, was this concept of our goal as marketers is we have to give our audience the same epiphany that we had. Because that’s what sells somebody is the epiphany. So if tell someone, “Hey I woke up.” Let’s say for me it was ketosis , I always tell people “Your body needs ketosis, it’ll help you lose weight.” all these things and they’re like, “What are you talking about.” They don’t know what those words mean. So if I come back and I say, “hey what was the epiphany that helped me understand ketosis?” for me I had a friend one time, who was in ketosis and I was totally making fun of him at dinner one time because he was eating chicken and broccoli and not having any dessert. I was like, “Dude, you’re a moron.” And he explained ketosis to me, kind of like a campfire. So those of you who are in a Prove It! Company, if you’ve ever seen the campfire explainer video, that’s how I came up with that video. The concept of that video, that’s what bridged this epiphany gap for me, and that is why I am a believer in the product and the service so much, because I had that epiphany, oh this is why it works.

So I made that explainer video, all I did was I tried to take people from where I was at and give them the same epiphany I  had. That’s the bridge I created to get them over here to my company. So stepping now, is for us as marketers, we have to cut out all the techno-mumbo jumbo crap that we’re so used to saying to try to sell people stuff. Because that’s not what sells them. What sells them is the original epiphany that you had that got you to sell whatever it is that you’re selling. You have to remember what that epiphany was and then the story that gives them the same epiphany you had is the key. So it’s not  you telling them your epiphany, because that doesn’t help. It’s you telling them a story that gives them the same epiphany that you had. Because when they have that epiphany, that’s the key. Then the selling isn’t hard, it’s easy.

So I want you guys thinking about that. Take a step back in time to wherever it is that you were when you had the epiphany that got you into whatever product you’re selling and think about that and figure out what that story was and then figure out how to tell the story. It could be through video, it could be through a sales letter, it could be through a webinar, it could be however, but you’re going to share how you had that epiphany. And when they understand how you had that epiphany, excuse me, when they have that epiphany then they’re in. Then you can support it with all the logic and all the techno-mumbo jumbo that you guys are so proud of, but don’t lead with that, because that will turn them all away. Whereas if you lead with the epiphany and they have that epiphany, they will come seeking the logical explanations, to strengthen that for them. That’s the secret, that’s the key.

Anyway, I’m excited. I hope that helps you guys. If you look at how I crafted that story by the way, I had had an epiphany two weeks ago and I was trying to give you that same epiphany. So did it work? I could have just told you that the key is you need to have an epiphany and then you need to have a bridge story to connect that epiphany. If I would have told you that, some of you guys would have been like, alright epiphany, sweet Russell. But because I told that story and the process, I told you guys how I had the epiphany, hopefully some of you guys had it as well. So I practice what I preach. I used on you what I’m telling you to use on your people as well.

Anyway, I hope that helps. It’s like a dream inside of a dream inside of a dream. Did we just have inception here? Anyway, alright guys, I am in downtown Boise, and the traffic’s crazy. Pretty sure I’m going to wreck, because I’m driving with one hand, shifting with one hand and on the phone with the other hand, so I better go before I die. I appreciate you all, have an amazing day and I’ll talk to you all again soon.

May 19, 2016

PLEASE don’t be as stupid as me. This is your lifeline.

In today’s episode Russell talks about when he was a new entrepreneur and thought he didn’t have to pay taxes when you make money online and how his dad helped him not go to jail. You will also find out how his dad can help you with your online businesses.

Here are some interesting things you’ll hear in this episode:

  • Why Russell thought he didn’t have to pay taxes and when he realized that maybe he needed to.
  •  Why you need to have a business structure in place that will protect you from creditors and predators…
  • And how you can get help with taxes, business structure and bookkeeping from Russell’s dad right now, before he triples his prices.

So listen below to see why you might need some of the services in your business that Russell’s dad provides.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Alright everybody, I hope things are going amazing. I’ve had an interesting last couple of days. I’m heading home right now to go work on the pinewood derby, which has been another part of my crazy couple of days. But it’s all been good.

Monday and Tuesday we had Anthony Diclementi came out Boise, Idaho and we were working on episode number one of Funnel Hacker TV, which the first funnel/business we are building and launching is for Biohackingsecrets.com, coming soon to a funnel near you. It’s kind of exciting. It’s been fun, we’re filming the process and story and everything like that. Also, while we were here, working on biohacking me, with some of the stuff I’m looking for.

Trying to get my energy to last longer throughout the day so when I get home at night, all my good energy isn’t wasted on work and I have a ton of energy left over for my kids and wife and everything like that. So that’s been really fun. And then we’re also working on helping me lose a little extra weight, so that I will be a little bit sexier by my…when is it, by summertime. So for those of you reading the transcript, I said that with a lot of sarcasm, that’s not really what I believe, but those listening can hear my voice.

Anyway, it’s been really fun. We did all sorts of crazy things. We were doing these breathing exercises in the mornings where you…anyway, it’s kind of cool. We do this huge hardcore, oxygenation thing where you’re breathing fast and heavy to the point of getting light headed until you’re about to pass out, and then you hold your breath. I held my breath for 2 minutes and 40 seconds. Is that insane? It doesn’t make any sense. But if you guys want to do that kind of stuff, it’s in the book and it’s coming out soon. It’s pretty exciting. We held our breath for 2 minutes and 40 seconds. And then when I was done I felt like a million bucks. It was crazy. So I did it yesterday and today, and I’m kind of addicted to that. Not going to lie. So that was cool, and then a whole bunch of ninja, weird things that you will see in episode number one, which is kind of cool. So that’s kind of some of the stuff I’m working on. And I hope you guys are all having fun without me.

What I wanted to talk to you guys about today is something that came to me….My car is like a million degrees. I’m sweating bad. So this is something that happened to me as a young entrepreneur and recently happened to a really close friend. So I want to warn and help all of you guys just in case it happens to you.

As a new online marketer I learned how to sell stuff, and people bought stuff and it was awesome. And then I took that money people bought things with and I took it and spent it on other cool stuff I wanted. And it worked really good, it was this perfect circle that worked for 2 years. Until one day, I was at my family reunion, and I was telling my dad, “Dad, I’m making money.” Because he was asking, “When are you going to get a job.” All those kind of things. “Dad, I’m actually making money online now. “ and I was showing him. And I was kind of showing him some of the stuff I was doing, the money I was making. “This campaign I made ten grand, this one over here I made 22 grand.” These little things, and he was excited. He was like, “Cool. How are you paying taxes?” And I was like, “No dad, the cool thing about this is it’s the internet. There’s no taxes. You don’t have to pay taxes.” Showing how naive I was. He looked to me, “Russell, you have to pay taxes.” And I was like, “No if you sell online you don’t.” I realized later that might be true with sales tax in some states, but it’s not true with income tax. I had lesson number one. Lesson number two was, “Who’s doing your books.” I was like, “I don’t know what that means. I read a lot of books, is that what you’re talking about?” He’s like, “No. Someone’s gotta be making sure that you’re making money, not losing money. All these things.” I was like, “ I don’t even know. This is all foreign to me dad.” And he’s like, “Let me help you because I don’t want you to go to jail.”

So he came and flew to Boise once a month for probably 3 or 4 months. And he tried to catch up my books, so he’s going through my Paypal account and going through my check register. If he asked me, my check register was horrible. I literally had a whole bunch of checks, and I’d write the check and give it somebody and I would write the date and the dollar amount in my register and that was it. I wouldn’t write who it was to or what it was for, or anything. I don’t even think I wrote the day, I just wrote the dollar amount on the stub thing. So he’s like, “I got a whole bunch of check numbers with dollar amounts but I have no idea what they are for.”  We had a whole Paypal account with thousands of transactions that we didn’t what they were for or anything.

It was 2 or 3 years worth of that stuff, so he came up once a month for two days at a time, trying to catch me up and get me to the point where I wasn’t going to be in big trouble if the government came and asked me what I was doing. We figured out how much money I actually owed the government, and we paid that. Then from that point forward, we were at a clean slate and we could actually move forward. That has been hugely important and successful in any kind of businesses. So that’s something that was really needed for me.

A little while after my dad came to one of my events and kind of told that story to our audience, and he talked about also business structuring. I wasn’t structured at all, so I was paying all these extra taxes, FICA and Medicare and a whole bunch of other things. And I had no protection, so if someone would have sued me because of ZipBrander or one of my initial, my early products. How to make a potato gun. If they would have sued me, I would have been in big trouble, whereas now we have protected ourselves. In fact, we’re working on a webinar right now with him called Creditors and Predators, it’s like how to structure your business to protect yourself from people who want your money. It can be the government, it can be lawyers, it could be a lot of things. And so that’s kind of the thing we’re working on.

But he came and talked about that with our group, and he offered to help set up people’s businesses, as well as do bookkeeping and stuff like that. So he built up a little small team of people to do bookkeeping. And he kind of does it now for internet entrepreneurs like me and like you. It’s not a huge business but he’s got….in fact, he at that one event spoke and signed up 8 or 9 people at that event, and then since then it’s all been word of mouth. A lot of you guys I know are using him just because of word of mouth, but he’s never once promoted or advertised since then. It’s been like probably 7 years. And it’s just been word of mouth among marketers like us.

Anyway, that’s kind of the back story. So what happened, fast forward now a little while later, one of my close friends who does some work for me. I was like, “Hey man, I need help with this thing.” He’s like, “I can’t, I’m stressing out about taxes.”  I’m like, “Why are you stressing about taxes?” he’s like, “I haven’t paid them in two years, trying to figure this out. I’m going to go to jail. I’m freaking out.” I’m like, “Okay man, I’ve been through this I know exactly what you’re going through. Here’s my dad’s email, email him and you’ll be saved.” And then he did, and within two or three weeks my dad’s team caught him up and got him to today. Got him covered for back taxes and now moving forward has been a clean slate. And my buddy is like, “Dude, the stress is at zero. I love your dad, thank you so much for that.” And it made me think, I’m betting a ton of you guys that are using Clickfunnels, that are on my podcast, that are just reading our stuff are probably in that situation.

Either one of two things. One is that you are behind on your books, or you’ve never kept books, or you’ve been selling stuff and hoping it never catches up to you. If that is you and you’re in that spot right now, I’m here to give you a life line. The second type of person is someone who maybe you started on a business you created, an LLC or something and you threw it up and hoping everything is right, but you have no idea if your structured right, you have no idea if your taxes are right, you have no idea with whatever. Which was also me. Or you’re structured but you’re not doing any entity layering, so you don’t have one company that holds your assets, and one that’s working in public, so if someone sued you, they can’t take away your websites and things like that. If you’re in either of those situations where you’d like to make your structuring better, more solid to protect yourself from creditors or predators, or you need to get caught up on taxes, or you’re paying too much for a bookkeeper that sucks. Any of those reasons are good reasons to contact my dad. He is insanely cheap. I keep telling him that he needs to raise his prices. He specializes in rich internet marketers yet he’s charging super discounted booking fees. Cheaper than you can get from a typical bookkeeper, which again I……

Anyway, you can never profit in your home town. I’m like, “Dad, first step one, you need to double your prices, and that should be the entry. Plus you need to charge people 10 grand to set up the entity.” All sorts of stuff. He also, he told me this too and this is insane. So for those of you guys, if he does the bookkeeping for you, a lot of times they do your taxes at the end of the year for free. It’s just insanely cheap and inexpensive, at least for today. It will not be for forever, because I am working on a webinar with him, which I mentioned earlier called Creditors and Predators. And he wants me to do the webinar which I’m excited for except for the fact that, if I’m going to do that two things have to happen. First off is  Zuckerburg has gotta get paid, and second off, I gotta get paid. Therefore I am more than doubling, probably 3x-ing the price so that Zuckerburg can get paid for Facebook ads, and I can get paid for me helping him to pitch his services. So that’s coming in the very near future.

And most of you guys will be on that webinar, and you will be amazed at what you are missing in your business, you will realize that your entity structure is wrong. You realize you’re over paying for bookkeeping. You realize that your back in back taxes, you’re paying too much in taxes, a bunch of things like that. And when you are sold in that webinar it will be too late, because at that point the prices will be normal. But for those of you guys who are Marketing in Your Car listeners, you’ve got a window here. My dad just finished tax season, and his people just finished everybody and he’s like, “We’ve got room for a few more people. Not a lot, maybe 5 or 10 people max to come in and we can get them all caught up and set up between now and when the webinar goes live.” So if that is you guys, and you are looking for any of those things, entity structuring, protections, lowering taxes, someone doing your bookkeeping, somebody to catch you up, somebody to look at your entrepreneurial business when you realize you’re selling stuff and that’s all that you’re doing and you want some help, I highly recommend my dad.

He saved me, he saved tons of other of my friends and colleagues in this business and he’s here to save you as well. So this is my gift to you guys for being Marketing In Your Car listeners. I get zero dollars and zero cents for recommending this, outside of the fact that when I go home for Thanksgiving dinner, my dad feeds me Thanksgiving dinner and that’s pretty sweet. So that’s payback for that and the fact that he pretty much supported me my whole life. So I get nothing out of this, it’s something that’s a service for you and it’s something that I think a lot of you guys are benefiting. I would say if you’re anywhere from the start up phase, to probably two or three million dollars in revenue, maybe up to 5 million, that sweet spot is about where most of the clients they’re working with now are, so that’s a good fit. You get above that, it might be smart to get somebody in house to run everything, that’s what we had to do as well. We had to get a full time CFO to manage everything for us because it’s gotten a little bit crazy over here.

But that is what I wanted to share with you guys today, so if you’re interested in that, just email my dad, his secret email address is ross@bookease.com. Yeah, if you go to the website, the websites not even done, it’s an old website because he was going to get setup, then he started getting referrals like crazy so he never finished it. So if you go to the site you will see an unfinished website. In fact, I need to make that a Clickfunnel page, so I will make that, add that to my to-do list for my dad.

Anyway that’s kind of what happening. So if you need help, you can go to my dad, tell him I sent you. Say, “I heard it on the podcast, I’m in.” and he will get you setup and figured out. That’s about it you guys. Other than that, don’t do what I did and think that you don’t have to pay taxes, because I really honestly thought that, which is kind of funny now. So that’s it you guys, I’m about headed home. Headed to the pinewood derby weigh ins. They weigh them the night before, which is kind of funny and then they lock down all the cars. So then the next night they have the weigh in’s that way nobody can go and through on a whole bunch of weight over night. It’s kind of funny. So that’s what we’re doing right now. It’s going to be really fun. So that’s what I got for you guys. Appreciate you all, have an amazing day and I’ll talk to you guys all again soon.

May 16, 2016

Come hang out with me while I’m driving with my hands off the wheel.

On this special episode Russell drives a Tesla while talking to Michael Rutherford about how he became the top earner at Prove It! And how he earned his Tesla. Also find out how you could also earn two free cars!

Here are a few cool things to listen for in today’s episode:

  • Why Russell is sitting in the drivers seat of a Tesla, but not really driving it.
  • How Michael Rutherford became the top earner at Prove It!
  • And how you can earn not one, but two cars by following Russell’s and Michael’s advice.

So listen below to find out how a car that costs 6 figures could end up in your driveway for free.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to the Tesla sponsored addition of Marketing In Your Car. Alright everyone, I’m in San Diego right now. I’m driving by Sea World. I’m in a Tesla driving, I’m going 70 miles an hour and my hands are not on the wheel, my feet are not on the ground. I’m floating, it’s the craziest thing in the world. So I thought what better time to do Marketing In Your Car than right now. Because I don’t even need to be looking….I’m going 72 right now, I’m looking backwards, no hands on the wheel, I’m looking at the camera’s around me. This is freaking nuts; I don’t know how this is legal. You’d think that when Elon Musk was like, “We’re going to build a car that you don’t have to look at the road..” Oh it’s slowing me down.

Speaker 2: The car in front of you is slowing down, so it slows down automatically.

Russell: Oh weird. So the car in front of me slowed down so it automatically slowed me down. You think that the government would be like, “Elon no, people are going to get in wrecks.” And instead he was like, “We’er going to do it anyway.” And now I’m driving it. I’m not even driving the car, I’m sitting in the passenger seat and this is insane. So that’s what’s happening right now as we speak. We’re actually filming an episode of the reality TV show. We’re at the Prove It event right now. I spoke at it earlier today, we’ve been documenting this whole journey which has been really fun. So when Funnel Hacker TV comes out make sure you watch the episode on Prove It funnels. Do I need to grab the wheel?

Speaker 2: Just touch it so it knows you’re alive. Alright you’re good.

Russell: Cool. Anyway, so today we went and talked to the leadership team and got them all fired up about the new Ketone funnels coming out. We got 2 funnels coming out for them. And then right now we’re driving the Tesla to the Tesla dealership, because I’m getting a Tesla through Prove It, which is  kind of cool. So if you guys haven’t won a Clickfunnels car yet, you can come to Prove It and get a Tesla car. You can get 2 cars, one for every other day of the week, that way you’d never have to drive the same car twice in a row.

Anyway, it’s pretty insane. If you guys haven’t driven in a Tesla yet, this is really weird. I seriously feel like I’m about to die, I’m on the edge of my seat. So I’m sitting here with Michael Rutherford, who is the….are you the number one money earner? I know you don’t want to brag about it, but are you?

Michael: Yeah.

Russell: Number one money earner at Prove It right now and tell them something cool.

Michael: Okay so the….about Prove It or just in general? Or about the car?

Russell: This is marketing guys, they want to know about marketing. How did you become the number one money earner in Prove It, I’m curious?

Michael: Lit myself on fire, utilized the product to its highest capability and I told every living being that would listen to me for even the smallest amount of time, and I did it with a high level of passion, belief and expectation and I didn’t care what they thought and I just kept going. And the really cool thing is results follow passion. If you have passion take action and results will come and it’s like a pinwheel. When you get a little result, you’ll take more action which creates more belief, which you’ll take more action, give you more belief, get more results and it just keeps going and going. And then the next thing you know, a car that costs 6 figures that drives itself shows up in your driveway and you get to drive it for free because you gave people the option to buy a product that would change their life. It doesn’t matter what you do, doesn’t matter what you sell, what you share, or what you teach, what you coach. Doesn’t matter what you do, do it with a high level of passion and don’t stop. Just do it more than anybody else and you’ll be number one, if that’s your goal. Maybe your goal is just to find passion, so take action and passion will find you. That’s one of the things that’s really been fun. So it’s crazy cool to hold the camera with Russell while he’s driving, or while the Tesla’s driving us.

Russell: He’s filming me, I’m recording him.

Michael: We got another camera in the back seat and the car’s driving us.

Russell: I wonder if Brandon’s getting nervous back there. He’s holding the camera watching us not watching the road. It’s just crazy.

Michael: Hey guys, life is crazy if you dare to take big action. And it’ll reward you every time.

Russell: How long you had your Tesla for?

Michael: I’ve had my Tesla for 3 weeks and it’s currently being completely Prove It customized at a place here in San Diego called SD Wraps.

Russell: Is that where we’re going right now?

Michael: We’re going to the Tesla dealership and depending on time, there’s a place called SD Wraps that’s got Lamborghini’s, Bentley’s, Tesla’s. The coolest cars all being wrapped and customized by them. So yeah, it’s pretty wild.

Russell: That’s awesome. So that’s what’s happening today. So there you go you guys. There’s some words of wisdom. Now you can say you guys have all been in a Tesla with me. Because you’ve been sitting in a Tesla with me for the last 4 minutes 29 seconds in Marketing In Your Car time. That’s what I got for you guys today. Tonight I’m speaking at the No Excuses event. We’re going to be presenting the MLM version of the Funnel Hacks presentation that I spent the last week building out. Oh, it’s telling me to hold the steering wheel again. Are we going to the right spot or do I need to ... We’re going the right way.

Anyway, I’m going to be testing out that presentation and the offer tonight. To the network marketing industry and we’re going to be sharing how funnels work in the offline world. I don’t know if you know that, I’m showing them tonight the Home Party Funnel, the Hotel Meeting Funnel, and the…I haven’t thought of a cool name for the third one, but I’m showing this is how hotel meetings happen, this is the online equivalent. This is how home parties happen, this is the equivalent. So it’s going to be awesome. I’m excited. There you go guys. I’m going to check out and make sure I don’t die. But I want you guys winning a car, either through Clickfunnels, Dream Car Contest. You can go to whatsyourdreamcar.com, or come join me in Prove It and win a Tesla through here. Or join both and get two cars. Because 2 is always better than one. Alright that’s what I got for you today, talk to you soon. Bye everybody and see you on the next episode.

May 12, 2016

Some interesting thoughts behind the scenes of my MLM funnels.

On today’s late night episode Russell talks about why he changed his presentation for two events this weekend to be targeted more towards network marketing. He also shares a few fun things that will be coming up soon.

Here are 3 cool things you’ll hear in this episode:

  • Why he needed to customize his presentation for this specific audience.
  • What YouTube video inspired a new t-shirt design he’s working on.
  • And find out if Russell is finally going to be a guest on The Profit.

So listen below to hear about some exciting things that are coming up.

---Transcript---

Hey everyone, this is Russell Brunson welcome to a very, very late night Marketing In Your Car. I know, I know. I swore I’d never do these things again, I swore I was gonna wake up at 5 o’clock in the morning, but It’s becoming crunch time. A whole bunch of things are happening and I’m running out of hours in the day to get them all done. I’m speaking this weekend at a network marketing event. Actually 2 network marketing events. One of them is for Prove it, I’m going to be getting these guys all excited for the Prove It funnels we’ve been creating for them, so I’m trying to get those done. There was a big yawn.

Anyway, I’ve got some work to do to get those done still. We’ve got one of them that….two of them we’ll be showing off at the event, hopefully one we’ll be launching on what day is it? The next Tuesday. That’s kind of the game plan there. Then I’m speaking at the No Excuses event, and I was going to just do my Funnel Hacks webinar that we’ve been doing forever, but I really felt like I wanted to do one that’s more focused on how people can use Clickfunnels for network marketing. Because everyone always asks me, “hey, show me a network marketing funnel.” I’m like, “Dude, technically all funnels are network marketing funnels. The power of network marketing funnels are share funnels. That’s the magic behind it.”

I wanted to show them how the whole process works. So yeah, that’s kind of what I’m doing. I’m re-writing the whole webinar. And it took forever the first day. I think I might have messaged you guys about that. It took me quite a few hours to just figure out the headline. That was hard. And then the 3 secrets, I had to re-write a whole bunch….a ton of time, 2 or 3 hours worth and then finally got it. Then I started building the actual framework of the webinar, and trying to make the stories and interesting parts. I realized there were a couple of things that would be really cool if they were sketched out. The dude that does all the sketches in my books, his name is Vlad. So Vlad had to sketch, I do a really ugly sketch, then I send it to him and then he turns it into an awesome sketch. So I was getting all those done tonight, because he doesn’t work for me full time anymore. So usually I give them to him and hopefully by the next morning he’s got them. I messaged him earlier today like, “Please, can you jump on tonight?” So I just finished sketching those out and handed those off to him, and then I just got a message from him 2 minutes ago saying he was on them right now. By the time I wake up I should have all the sketches done.

Then I just gotta start plugging all the webinar together. I have to create a couple of demos because it’s always scary to do demo’s at a hotel event because half the time the internet goes down. So I gotta create demos tomorrow. Also Robert Kiyosaki’s webinar is coming up. I gotta write all the email sequences, prior to actually writing custom ones for them. Because next week’s the webinar for their list.  I think the last webinar they did, I had 10 or 15 thousand people registered. So we’re trying to make sure we capitalize on it right and do it correctly. So we’re kind for writing a bunch of stuff for them and make it a custom funnel. I think they’re going to start promoting it on Monday, and then the webinar is happening on Thursday through the weekend. So anyway, just a lot of pieces happening between now and then. So that’s why….hence the late night, and not an early morning tomorrow, probably.

So anyway, that’s kind of what’s happening over here. I just wanted to jump on and say hi to you guys. Excuse me. I should not be this tired, but I am. What else cool could I share with you guys? How about this? So a couple of cool things, I’m not even sure before, but they’ve been really impactful. You know we always talk about funnels, that’s obviously a big topic of conversation with me and you guys. So you look at, where’s traffic coming from, what’s up-sell one and up-sell two, down-sell, where’s it go, what’s the next funnel? Look at that progress. But now we’re trying to look deeper and deeper in each step of the funnel and how we can make things better. I told you how I had a call a while ago with some VC guys, and the numbers they were looking heavily were a cost to acquired customer, average lifetime value customer and churn. So churn is something we’re looking at a lot. So what we’ve been doing is adding in stick sequences into everything. So if you join Clickfunnels, and everyone should have got it by now, so you should have probably seen this, but we put everyone through a 21 day ignite your funnel on-boarding sequence. So every day for 21 days you get an email talking about the on-boarding process. So that was a big thing that had a huge increase, decrease in churn, increase in stick.

So Funnel University we just rolled out, I think I had a 9 or 10 day email sequence that’s all about stick strategy. How do we get people to stick in Funnel University? For me it’s all about letting them know what they actually get. Because a lot of times people sign up to get the free thing and they don’t know what they are able to consume, so really showing inside the members area and showing them what’s inside the software. Showing people things deeper. So those are a bunch of cool things that we’re doing. So I would recommend for you guys, look at that. Look at post buy sequences. What are you doing to get those people to like you more? And to consume what you have? Consumption is the key. If we can get people to consume its awesome.

And then one last thing that I wanted to share with you guys because I’m really excited. IF you go to Google and search for cross fit college humor. The first video that pops up, click and play that video. It’s my favorite video ever. I think it’s the only Youtube video I watched like ten times. It’s these guys at Cross fit, they keep messing up saying Cross fit’s a cult, I mean it’s a way of life. And it’s so funny. Anyway, there’s two or three episodes of these guys doing the Cross-fit/Cult thing. I always joke when we were building Clickfunnels, we wanted to build our own community. So I always joke, I think I’ve said a couple of times on the thing, “We’re trying to build our own cult, I mean community.” And that comes from that episode, it’s always the standing joke. Anyway, we just started a design on this new t-shirt. It’s so awesome. It says, “Funnel hacking, it’s a cult” and then “Cult” is crossed out and it says, “Way of life” so “Funnel hacking, it’s a way of life.” But cult is crossed out. And then on the back it says #itsacult. Anyway, congratulations, you’re part of the funnel hacking cult. No, but it all comes from that video. So now you guys know the inside joke. When those shirts come out you’ll be like, “I know where Russell came up with that and why he thinks it’s so hilarious.” Hopefully it doesn’t offend anyone; I just think it’s funny.

There you go. Alright I’m home. I’m going to bed. Oh crap, except for the garage door opener is not in my car. I’ve got two cars and one garage door opener so I always shift them back and forth, and I’m in the wrong car. That means I get to get out of my car and actually go in and unlock it, actually I’m going to go, because the wrestling room lights are on, so I’m going to walk back here. Hopefully you guys don’t mind hanging out with me. I don’t know what else to talk to about right now. Everyone else in the whole world is asleep. So the other cool thing that’s happening is next week, Monday and Tuesday Anthony DiClementi, we’re launching a company together called Bio-hacking Secrets, and he’s actually flying out here and we’re going to be filming him. He’s part of one of the first episodes of the Funnel Hacker TV. So that’s going to be really cool. We’re going to be filming him and me; we’re going to work out here in the wrestling room. I’m going to take him through a wrestling work out and show him it doesn’t matter how good a shape he’s in, but when a wrestler takes the oxygen away from your brain, you can’t survive. Cause there’s always him beating the crap out of me for the next two days, so I got a shot for a little bit, and that’s kind of what we’re going to be doing. Oh man, its dark back here.

And then……yeah anyway. Just a lot of fun things happening over the next two weeks. So he’ll be here Monday, Tuesday filming. And then Wednesday is the Robert Kiyosaki webinar. And after that’s done, I’M going to take a nap, because it’s been an insane 10 days. It’ll be cool.

Oh and then another thing that happened today. Sorry, you guys are getting all the stuff because I have no one else to tell all these things, so you’re getting it all. Marcus Lemonis text me today and said, “Hey, What’s your email address? I need to get you to come out and record a show with me.” So we just emailed his producers and they’re trying to figure out a date in the next 3 weeks for me to fly out and go film or be in one of the episodes of the Profit. How crazy is that? It’s crazy. I’m excited. Alright guys I’m going to bed. I’m really tired and I’m totally rambling, but hopefully some of those ramblings are fun for you guys, because they’re fun for me. Have a great night and I’ll talk to you guys soon.

May 10, 2016

You have to get your customers to vote with their credit card.

On this episode Russell talks about why your opinion doesn’t matter when it comes to marketing. He recalls an article written about Rippln that didn’t go well, and why the authors opinion wasn’t important.

Here are some interesting things to listen for in today’s episode:

  • Russell recalls reading an opinion article about a sales video he had done for Rippln and why in the end, it didn’t matter.
  • He explains why the only opinion that matters is the customers who vote with their credit card.
  • And he also go over why he wont’ give his opinion to his Inner Circle members, when it comes to their businesses.

So listen below to hear why your opinion does NOT matter.

---Transcript---

Hey everyone, this is Russell Brunson, and this is Marketing in Your Car. Alright everybody, I hope you are all doing amazing. I had two days in a row of 5am wake ups. So this is good, I’m getting into the cycle, into the late night, or early night going to bed, late night, or early morning…..yeah early to bed, early to rise, makes a man healthy wealthy and wise. Is that true? Well, I hope so. I’m testing it out right now. It’s been going good so far. This morning I was working on the Funnel University stick sequence and one of the emails talks about this article I wrote one time called Your Opinion Doesn’t Matter, or it might have been Guess What? Your Opinion Doesn’t Matter. I think I said it more like that.

Anyway, I pulled up the article and I reread it and it made me laugh and smile and I wanted to share it with you guys because it’s important. And the fact is your opinion really does not matter when it comes to marketing. In that article I talked about how one morning, this is back when we were in the middle of the Rippln Launch and I had done this video and one of my buddies texted me at 5 in the morning, he was like, “Hey man, you’re on Tech Crunch.” I was like, “What? I’m on Tech Crunch? This is awesome.” And then his next text was, “It’s not good.” I was like, “Oh crap.” So I went to Tech Crunch and there was an article. And the title of the article was titled: What Not To Do In Your Startup Launch Video or something like that. And I start reading this thing and he goes line by line through the copy for the sales video I created, and he just ripped it apart. He hated it, venomously. Is that the right word? He was so mean about every single thing and just ripped it line after line. And at first I was like, my heart sunk, I was sick to my stomach.

And then I stopped for a minute and started thinking, well all these things were his opinions about why he hated this video and why it was not a good video for a tech startup and all these things, but then I started looking at the numbers and what we had achieved with that little cheesy video that he hated so much. And I can’t remember, at the time I think it generated 300 or 400 thousand opt-in members. And we were average 30 thousand opt-ins a day from this one video. And I was like, it may be that he didn’t like it, but it didn’t mean it didn’t work. It was working perfectly. And I started thinking back, about all the split testing stuff that we used to do. The way Todd and I used to do our split testing, I would go and create the best version I possibly could and he would make up these tests, and half the tests I was so embarrassed by. I was like, “Don’t do that, it looks bad.” Things I didn’t like. And I was like, “No there’s no way that’s going to beat my control. The thing I created is perfect. This is my opinion.” And 9 times out of 10 Todd would beat my control. Almost every time.

I realized really quickly, my opinion doesn’t matter. I have my opinion but it doesn’t matter. What matters Is how people vote. And it’s funny because a lot of times we think, I’ve seen….drives me crazy, businesses that run survey groups, have people fill out surveys, all these kinds of things to try to get feedback on their product. What they’re going to buy or not buy and all these things. And there’s a time and a place for those things. But the reality is that none of that matters either. The only thing that actually matters is will customers vote with their credit card. That’s it. If they will not pull their credit card out of their wallet and vote with their credit card it doesn’t matter.

They can say, “Oh yeah, I would definitely buy that product.” Or “I’m definitely more like this.” Or whatever. They’ll tell you whatever. Whatever it is you’re looking at, but the only thing that matters is not your opinion, it’s not even your customer’s opinion. The only thing that actually matters is them voting with their credit card. That’s how they vote. They can’t vote by saying, “Yes I would do that. Oh yeah, I’d buy that.” Only way that they can vote is by actually pulling their credit card out, that’s the only vote that matters, that is if you look at….that’s how it should be with the presidency. You should vote, but you should vote with your credit card. And the more money you’re willing to spend voting on a candidate, the more votes you get. Because then it actually matters. The only thing that actually matters is how they vote with their credit card. That’s the only truth, everything else is opinion and opinions don’t matter.

It’s funny, as a marketing educator, it drives me crazy watching other marketing educators, and a lot of them say blanket statements that they feel are true, that I know aren’t true. And I’m not going to tell all the specifics, because the person’s really cool. But I’m in a Mastermind Group, and they wanted me to give a talk, a short talk. So I was giving this short talk, ahead of time they had this public speaking coach, who wanted to get on the phone with me and walk through my talk with me. So I got on and was kind of interested in what he had to say, and what was interesting was that he kept sharing all these opinions about the stuff I was doing wrong and how I should have done it instead and all these things. And while I have a lot of respect for the guy and his opinions, I know that his opinions were wrong. Not because I’m arrogant or I’m boastful or anything like that, I might be but that’s not the reason I knew they were wrong.

I knew they were wrong because I had split tested these messages. I had split tested the verbiage and how I used it. I knew which one out converted. He used to tell me, “No you have to go this way.” And I was like ugh. I was respectful and I was like, okay. And I did it that way for him and for the group, but I knew it was wrong. I know beyond a shadow of a doubt, that his opinion was wrong because we had split tested. And I wanted to step back and be like, “But you know, I have run hundreds of thousands, if not millions of visitors through a path, that uses the message, you’re trying to get me to use, vs the one I’m using here and I know that this one wins. Every single time. I don’t even have to guess any more. It’s not worth testing anymore because I know based on millions of people voting or not voting with their credit card, that I’m right. And it’s just killing me because……but I respected him and the situation so I followed that even though I knew it was wrong.

And I just want all you guys to understand, our opinions really don’t matter. I get people in the Inner Circle all the time, “Russell, can you look at this page and give me your opinion?” I’m like, “No, I don’t want to give you my opinion. My opinion could dramatically screw things up. As we’re building I will give you my opinion because this is the direction I would go, based on everything I know, this is the best chance of success, so create that first and then I’m not going to give you a review because my opinion doesn’t matter. The only opinion that matters, is the opinion of the buyers in your specific market. So create it the best you can, and then you go and you buy ads, and you get people to come, and then they vote with their credit card, and that’s how we know if we got a winner. If people vote with their credit card. If they don’t, I don’t care how pretty it is, how many awards it wins, or how nice it sounds. The only thing that matters, when all is said and done, is will people vote with their credit card. And that’s the key.”

So the sooner you are okay humbling yourselves, I’m the same way, I have to continue to humble myself and I do every time Todd destroys me in a split test, every time something I create doesn’t work, or every time we test things and we figure out things that do work, I get humbled every single time. I realize that man, I’m not as great as I think I am. My opinion does not matter. The only opinion that matters is that of my customers who are pulling their credit cards out and voting.

So watch that closely. Watch what is causing them to vote with their credit card and watch what’s not. And that’s how you’re going to learn and that’s what you should base your judgment and opinions on. Not on what you like or don’t like, because what you like doesn’t matter. The guy at Tech Crunch did not like my copy, yet it was probably the highest converting message I had ever written. And because he thought it was wrong, does not make it wrong. People were voting, and that’s the only thing that really matters. So there’s your marketing lesson for today. I’m at the office. I’m going to go get some work done and try to get some customers to vote with their credit cards. So that’s the plan. Anyway, I appreciate you all. Have a great day and we’ll talk to you guys all again soon. Bye.

May 6, 2016

Why it’s hard to be a Mom (as a Dad), and my interesting call with the VC’s today.

On this episode Russell talks about a meeting he had with some VC’s during which he confused them by already being profitable. He also picks up his son Aiden who tells an interesting and confusing story of his own.

Here are 4 fun things you’ll hear in today’s episode:

  • Why Clickfunnels doesn’t need money from VC’s and why the VC’s were confused about it.
  • Find out how you can confuse VC’s too.
  • Hear Aiden tell a story about Norah.
  • And find out why he wears Harry Potter glasses.

So listen below to find out how to confuse VC’s, and to hear a cute 5 year old tell a story.

---Transcript---

Hey everyone this is Russell Brunson and welcome to Marketing in the Mommy Mobile. Hey everyone, yes I’m taking mom duty on today. I’ve got Norah in the back seat, we’re going to pick up Aiden from school. I happen to be one minute late already. It’s hard to be a mom, no one ever told me this, but it’s hard.

Anyway, so that’s what’s happening today. The reason why I’m a little bit late, is we just got off a call with some VC people, which is kind of cool. First off, they’re super cool people, I really enjoy them and everything. But it was interesting conversation. You guys want to hear behind the scenes of some of the funny stuff? In fact, I’m going to title this podcast, how to confuse the VC’s. Because it’s interesting, they have been trying to talk to us for a while and we basically said, “We’re not looking for money, sorry.” And they’re like, “We know you’re not, but we still wanna talk.” And we’re like, “No, we’re not interested.” And they’re like, “Please? We’ll fly out to Boise.” And we’re like, “No.” Anyway, so finally got the call set up. But it’s just funny. I feel like we’re in a good position….Can you guys hear Norah back there, guys?

Anyway, I feel like we’re in a good position. I told my team, “I feel like we’re the hot girl that doesn’t really want it, so everybody wants her so much more.” Anyway, we’re not interested in taking it, but we thought it might be fun to talk to them. Maybe, who knows? Whatever. But we had a conversation, and it was cool. Like I said, super cool guys, enjoyed that whole thing. But it was interesting, if you look at what they’re looking for, there’s 3 core metrics that the VC’s want. They want what’s the cost to acquire a customer? What’s the lifetime value of that customer? And what’s your churn? Those are the 3 core metrics that they asked about that we kind of knew going into it.  And what’s cool is that because of all the funnel stuff that we do, and hopefully you guys are doing, it totally confuses the VC’s.

They have one way of doing things. What’s your cost to acquire a customer? And we’re like, “All of our customer’s are free.” And they’re like, “No, that doesn’t make sense. How much does it cost?” And I’m like, “Well, if we buy ads from Facebook straight leads to a trial, it’s like $150 a member.” And they’re like, “Wow, that’s really good.” And I’m like, “Yeah, it’s really good but we don’t do it.” And they’re like, “Why don’t you do it? You should be spending that money all day long.” “Because we’re a start up boot strap. The money we’re spending is out of my own pocket, and we’re good enough at funnels, that if I’m not profitable at breakeven point of sale, I don’t want to do it. I don’t want to go in the whole too much. If I had a hundred million dollars in VC’s, sure we’ll go waste money on dumb marketing, but we are smart enough to be profitable up front. This is how it works, we’ve got front-end offers, or my free book offers, or The Perfect Webinar script or things like that. What happens, is we buy ads on Facebook, cost us $10-$15 to acquire a customer there, but we make $30-$45 in the funnel, therefore we make $25-$30 from every single customer that comes into our world. And we have a huge follow-up sequence in place that we promote that then gives us all of customers for free. In fact, we make money ahead of time, before they ever become a customer, and then our email sequence gets them into our program for free.”

They’re like, “That doesn’t make sense.” I don’t think they believed us. I was like, “No, this is how it works. We do have a customer acquisition cost on different channels, like affiliates we pay out 40% up to 45%, we give away cars and stuff.” And they’re like, “What? You give away cars? Why would you do that?” I’m like, “Because that’s awesome. That’s how it works. It’s all about recruiting sales teams. Then people come in now we’re selling on-board, we’re selling certifications, things like that. So we’re crazy profitable.” They don’t understand it because they come from worlds that aren’t profitable typically. So we’re showing them our numbers and then we show them the numbers and he’s like, “Wow. I don’t think you guys understand what you guys have right here.” I was like, “Yes, we do. This is why we’re not looking to take money. Everything’s fine. We’re really good at funnels.” Then the next question was, lifetime value of a customer, right. That one was an easier metric, but we’ve only been in business for a year and a half so it’s hard because our customers have to start using us, if they don’t leave us very high. So we showed what the lifetime value of a customer was, but it’s not accurate because the numbers are growing so fast. Alright I’m at the school, I gotta pick up Aiden, I’ll finish up this podcast when I get back.

Alright, I got Aiden and he’s talking about some movie called Norah.com?

Aiden: No it was called Coconutcron.com

Russell: Coconutcron.com. Anyway, to finish off my thought….oh wait, what?

Aiden: Also, do you want me to tell you a story?

Russell: Yes, tell us a story.

Aiden: Okay, so at first starts with Norah.com and its….wait, I actually kind of forgot it Dad.

Russell: Alright, so that’s Norah.com. Alright, let me talk…

Aiden: That’s only half of it.

Russell: I’m going to talk for a minute and if you wanna tell them the rest of the story tell me okay.

Alright so the last have of the story is Churn. They’re like, “What’s your churn?” we’re like, “If you look at the last 3 or 4 months, it’s decreased dramatically.” And they’re like, “how much?” and we’re like, “well I think it before it was at 16% and we added in this one step in the funnel and it dropped it to 12% and then we added in this 21 day ignite your funnel, communication funnel, our on-boarding funnel after they come on, and we dropped down to 9%.” And they’re like, “You dropped it that much in a short period of time?” and we’re like, “Yeah, that’s what we do. We test things, we test all the steps and process and try to decrease churn and we’re always looking to get it better and better and better.”

Anyway, it was just so funny because I don’t think they’re used to these kinds of things. They’re used to having a bunch of money and spending tons to acquire a customer. I was listening to a thing the other day and it talked about Hubspot. They said that Hubspot cost them $10,000 to acquire a customer. Excuse me, maybe it was $1,000 to acquire a customer. Something crazy like that. I’m like, “Are you serious?” It’s so much easier when you understand what you guys understand, what we understand with all these front end funnels. That’s the magic. And then the webinar funnels are profitable, dramatically profitable up front. It doesn’t make sense to them.

Aiden: Dad?

Russell: What bud?

Aiden: I remember it.

Russell: Alright Aiden remembers it, hold on, he’s back.

Aiden: Okay, then the person says, That’s Norah. That’s Zap.  So that’s Norah, and that’s Zap? No! That’s Norah, and that’s Zap. So that’s the rooms zap. And then the baby’s Norah? No! This is Norah, this is Zap.

Russell: You guys all getting that? So, this is Norah and this is Zap.

Aiden: This is Norah, and this is Zap? Yes!

Russell: Nice. So there….I don’t know what he’s talking about, it’s something……Is it a movie you saw?

Aiden: The end. Yeah.

Russell: Oh the end. So that’s a movie…Did you watch that today or is that something you made up?

Aiden: …..but I still like make it .I didn’t watch it today, but I just have to do it on the movie. Like on a camera, then everybody will watch it and they’ll like it.

Russell: That makes more sense. So Aiden right now is wearing some cool Harry Potter glasses.

Aiden: Because I’m a big fan and my eyes are really hurty.

Russell: Because he’s a big fan and his eyes are really hurty. So we went and took him to an eye appointment and his eyes were amazing. So we ordered some…but he wanted Harry Potter glasses really, really bad, huh bud? So we went on Amazon and ordered some, but the wrong ones came. What were they? Did you like the first one’s that came?

Aiden: No.

Russell: No, he did not like the first ones. So we ordered some new ones, and they came and looked awesome. They are about half the size of his head, but he wears them everywhere. Wore them to school today huh?

Aiden: They also like them. They’re really ……..

Russell: And his friend said, “You look weird with them.” But he still loves them.

Anyway, so that’s what I got for you today. I gotta bounce and play with my kids. Just wanted to share that, I thought it was interesting. So that’s how you confuse a VC, have really profitable up front funnels, lower your churn through on-boarding funnels. Increase your lifetime value by having an amazing product and they’re going to be like, “What>? That doesn’t make sense. Why is it so good?” And hopefully you’ll get people coming to you as well. Anyway, I hope that helps you guys. That’s all I got. I’m out of here. Appreciate you all. Talk to you guys again soon. Oh what? One more thing. Say it again.

Aiden: Bye.

Russell: Aiden says bye. Bye everybody.

May 4, 2016

Step one in our planning for the new FunnelHacker.tv.

On today’s episode Russell talks about an idea he has for a new show about Russell and his team doing funnels for businesses. He explains what kinds of things you’d see on the show.

Here are 3 cool things on this episode:

  • What the name of this new TV show would be.
  • What companies Russell already has in mind to be on the show.
  • And what kind of behind the scenes stuff you would be able to see on the show.

So listen below to hear all about Funnel Hacker TV.

---Transcript---

Hey, hey, hey, I hope you guys are doing amazing, welcome to Marketing In Your Car. Alright, so I did one this morning, a podcast, which was 3 minutes long because I was preparing for our meeting, and I was talking really fast, but hopefully some of you guys got some cool value out of that. But I have something I wanna talk to you guys about, but I’ve been all bottled up because I’ve had 9o’clock meetings, when usually I’m in the car right before 9. Anyway, I’ve just had less time to talk and hang out. So I’m going right now to the store to grab some stuff for my wife, so this gives me a cool opportunity to share some cool stuff for you guys. Hope you don’t mind.

So I am crazy excited right now about something that we’re doing that I think is going to be amazing. I don’t know. I’m kind of nervous to tell you guys, not even everyone on my team, not even my partners know this yet. Todd will probably find out about this from this podcast. And maybe Dylan, I don’t know if he listens or not. Kind of what we’re thinking. How has marketing been done up to this point? It’s all about creating cool funnels, driving traffic and that conceptual thing. Or doing Periscopes or hang outs, or cool things. All I’m trying to figure out….I’m trying to be the next level, the bleeding edge, the next cool thing. I was trying to really figure out how do we….I feel like we built a really cool brand and a community and all this kind of stuff. How do we expand that? How do we take that to the next level and make it bigger and better?

So that was the question. Last week my wife and I were out visiting our nanny, who just had a baby so we went and saw her and saw the baby and everything. So we were driving around and talking before we went to Jack in the Box. Was it Jack in the Box? Anyway, some horrible fast food restaurant, that tastes way too good, and definitely not on any of the diets on earth, but nevertheless we went there with the kids. And as we’re driving we’re talking about HGTV’s Flip That House, and we’re talking about just some things like that and as we’re driving all the sudden this inspiration I feel it just hit me from above thinking…saying, the cool thing about those shows is that they pick a house, rehab a house, you watch the whole process and in that process they’re telling the back story and all these things. They have this sub-story of things happening. Each week there’s a house that they’re finding, they’re rehabbing it, flipping it or whatever and making it awesome. That was our favorite one, with Chip and Joanne Gains, but all the house shows are similar.

I was thinking about it, we’re working on a lot of side projects. Things I’m kind of doing on the side. Funnels I’m building for companies that we’ve traded equity for, stuff like that. And I was like, wouldn’t it be cool if we made our own reality tv show and showed behind the scenes, so people could actually see  what happens? And I started thinking of different funnels I’m working on and one of them is Bio-hacking Secrets with my friend Anthony Diclementi. We’ve already recorded so much cool footage of him with his Cryosauna with laser lights, and all these crazy….the visuals are already amazing, because we’ve been filming the whole process and we’re about to launch it. I’m like, you’re building all this stuff behind the scenes and no one gets to see it and it doesn’t really help the Clickfunnels community other than some of them hear about it later. But I’m like, what if that became a thing and each week we pick a funnel that we’re building anyway and we build it out live and everyone gets to see the story? And it’s not just like a boring thing us in the office like, “Blah blah blah.” Make it fun and exciting and have story lines and a whole bunch of things like that. So that’s kind of the idea.

So we’ve mapped out the first 12 episodes, 12 funnels and some of them are projects like Bio-hacking secrets, the prove it funnels we’re working on, a couple things like that and some of them….For example, tomorrow I’m actually being interviewed, or he’s interviewing me or something I guess, I don’t even know. Robert Kiyosaki are getting on appear.in meeting and we’re recording it, gonna pre-record this intro for the webinar. Because me and him are doing a big webinar next month. And he can’t show up on them live because he’s going to be out of the country, so we’re filming the intro together and then we’ll show the intro and I’ll do the webinar live to his whole list. And his list is crazy huge, so we could in theory, I don’t know do half a million or million dollar webinar, and wouldn’t that be a cool episode to film that whole thing? Film me tomorrow as I’m driving to the office, freaking out excited and there film behind the scenes of me interviewing Kiyosaki and us being on this thing together. And film the webinar actually happening and showing all the nervousness before and showing people registering and showing up and stats and numbers, and doing the webinar and showing the pitch, the close, the percentages. Just showing the whole thing. Wouldn’t that be awesome?

Or with Bio-hacking Secrets, we’re about to launch. It’s a free book funnel, plus a tele-seminar funnel, plus a webinar high ticket funnel. All of that Is 90% done. So we’re going to fly Anthony out and film the story of us launching this thing, and how we buy the ads and how we get the right things and testing the campaign and seeing what’s converting and what’s not converting. Doing all the stuff we do anyway, but showing you guys behind the scenes of it, in a really cool, fun exciting thing. Wouldn’t that be fun? So that’s kind of the first half. Again, I’m trying to think, how do we make this fun and engaging and exciting. Recently one of our fellow funnel hackers started working for me, and he’s in the office, sits right behind my desk. His name is Steven Larsen, some of you guys may know him, so he’s been actually…I’ve been focusing a little more on strategy since he’s been here and he’s been focusing on building out and we’ve been kind of going back and forth until something looks really good. So I thought on the show, instead of me talking about it and building it and being really annoying person who thinks he’s really important, instead wouldn’t it be cool if its like, I’m coaching, which I’m doing anyway, but I’m coaching Steven through building these funnels and doing the whole process. And he gets to ask questions and be in on the strategy meetings and all these kinds of things. And that way you guys get a unique view where it’s not just what in my head what’s happening, it’s me explaining it to him what’s happening. So he’s kind of in proxy for the rest of the audience, learning along as this thing is happening, as we’re building it out and seeing behind the scenes as we do the pages and the funnels.

Anyway, I’m so exciting. So we started filming some of them today. We’ve been working on the Prove It funnels. We filmed behind the scenes of us doing the whole strategy session, pre-launch stuff. Next week I’m flying out to actually speak at a network marketing event and a Prove It event. So we’re going to film me in the air flying there, telling the story and those kind of things. And then my next book’s coming out, so we’re going to film that story. And we’re going to show behind the scenes of that book funnel. I’ll show you behind the scenes of the Tony Robbins book funnel. Dave Ashworth book funnel and all the other ones we’ve done and just kind of episode by episode build out different things and show you behind the scenes of what we’re doing and how we’re doing it, and why we’re doing it. And the actual numbers, and the actual stats and having complete transparency.

And the other cool thing we thought, if we have an episode that goes live, on the site we’ll have the episode there, you could see each month by month, we could do income reports similar to what John Lee Dumas on Entrepreneur on Fire. Show each month, Bio-hacking Secrets launch. Month one we did this, month two, month three. Show the running stats of what each of these little business, each of these funnels is actually generating for us. And just try to be complete transparency. You guys can look at what we’re doing and then funnel hack it for your own businesses.

So that’s the idea. I’m excited, I hope you’re excited. We’ve been so crazy. We have some crazy ones. One of them we’re flying down to Columbia to go drop ship roses. One of them…..anyway, we’ve got some crazy, crazy stuff that you guys are going to love, and you’re going to have the chance to see behind the scenes of everything. So that’s the first part. The second part, I’m not sure if I should even talk about this yet, but we’re trying to figure out how to make, and this idea came to me, I actually did a Periscope tonight, asking our Periscope followers, “What do you guys think about this?” Trying to get them engaged with the idea and get some other feedback, what they’d want to hear and see in the episodes.

One thing I kind of talked about was, I don’t know if you guys watch the show the Bachelor or the Bachelorette. You shouldn’t, but if you do you know what I’m talking about where they every night that it’s on, people all around America have these big bachelor parties where they get their friends and family, everyone gets together and they watch the episode together live and they talk about it for the next week waiting for the next one. I was like, what if we build these really cool things like mini hack-a-thons or something where each week when the episode is live; people could run a hack-a-thon in their local area and invite their friends and family members have everyone come over and watch this thing, and watch it streaming, and see the actual ups-ell unfold and see how cool it is. Wouldn’t that be awesome. We were thinking about even having it kind of like a pre level certification. Our certified partners could run bigger versions of these, but having this as like a pre thing where you pay a little bit to get in, and you get in we send you a box, and the box has got like 10 Funnel Hacker t-shirts and it’s got a special gift that’s only for people who are hosting funnel hacking parties. And it’s got…..we’re talking about, Steven had an idea of making a lead pages dart board and having that there. A whole bunch of awesome stuff.

But that would be the thing and that would get people all around the country each week as we release these episodes, we release them at the same time, getting everyone on board, getting everyone to watch together, and commenting and sharing and talking. Make it a really cool, interactive community type building thing where we’re all experiencing this together at the same time. That’s my thoughts. So with that said, I would love to hear your guys’ feedback. Hit me up on Facebook or whatever and say “Yay” or “Nay” or “This is stupid” or “this is awesome” or “I would love to watch that and share it with everybody I know”. Because we’re trying to make this a cool thing. It’s gonna be called Funnel Hacker TV. Some of you guys have seen we had two episodes of Funnel Hacker TV in the past, but we’re going to try and make this into a real thing. I think it’s gonna be amazing. So I’m crazy excited.

We’ve got, we started filming the first ones today. We’ve got a couple more tomorrow. The fun thing I’m learning is, and I’ve always been pretty good at project management, because that’s what I’ve normally been doing. But now we’re project managing 13 funnels at once because we’re filming different parts and different things with each one. And trying to make sure we have each of the sections for each of the things. It’s gonna be amazing. I just wanted to share it with you guys. Please keep it a secret. Don’t tell anybody else. Hopefully it gets you guys excited and gets you thinking about cool things you can do in your own community to get people more engaged and more excited and I think this is going to be it for us. It’s going to take the marketing to the next level. And just the community and this whole brand we’re trying to build and take it more mainstream and make it more fun and just make it not a software program. We don’t want this to be that. We want this to be a cult, I mean a community. So that’s the game plan. I appreciate you guys. I’m walking in the store to grab my wife’s stuff. I’ll talk to you guys soon. Have a great night, appreciate you all, and that’s about it. Talk to you guys soon. Bye.

May 3, 2016

These five minutes will change your business forever.

On today’s episode Russell talks about why his company has started doing stand up meetings everyday and how it has helped hold employees accountable for what they do every day.

Here are a couple of cool things to listen for in this episode:

  • How these standing meetings hold people accountable for what they did the day before and for what they plan to do each day.
  • And how they can also help direct your team toward the correct priorities.

So listen below to find out why you should be doing standing meetings in your company.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Alright everyone, so some of my new friends in the Inner Circle were teasing me about our introduction man, what he says, “and now your host Russell Brunson”, so now that I hear that it makes me laugh, so I hope you guys are laughing too.

Some of you might be wondering, why haven’t you done a podcast for a while, and then the second question would be Russell, why are you talking so fast right now? And the reasons are the same. Both of those reason’s are the same. It’s because we started this new thing in our company that’s really cool. It happens every day at 9am, which is in three minutes from right now. So I’ve got three minutes before I am officially late. So as the CEO, I can’t even call myself the CEO without laughing, it seems like such a real business term. Anyway, as the CEO of my corporation, I gotta be there, or else that’s just not cool to not be there. So I’ve got three minutes to explain this concept to you guys and jump on the call.

So this is what it is. What we’ve been doing in our company, the dev team started doing it a month or two ago and then recently we’ve kind of pulled in me and some of the other guys, because I think it’s really effective. So we do these really quick stand up meetings and we do it every single morning at 9am. And it typically takes less than 15 minutes and we’ve got 15 or 20 people that attend that meeting. So it goes pretty quick for how many people are involved. The way it works we use gotomeeting, and when we log into gotomeeting there’s a list of all attendees in alphabetical order, so it starts with the first person on the list at exactly 9 o’clock, which 2 minutes from right now. So the first person gets on and says, “Hey, this is Russell. Yesterday I did blah blah. Today I’m focusing on blah blah. And these are the roadblocks I have.” The next person goes, “Hey, this is Russell. Yesterday I focused on this, it went awesome. We crushed it. Today I’m focusing on this. I have a two potential roadblocks, I can’t figure out this or this. Can I get so and so to talk to me afterwards?” Boom, next person, next person, next person. And we go through and what it does is a couple of cool things. First off, it holds everyone accountable for what they did yesterday, to make sure people actually showed up and did your jobs, so that’s a cool thing.

If you’re having issues in your company wondering, “What do these people do all day?” And I know that’s a real thing because I have thought that in the past with other companies we have built. I remember firing 60 people in one day and coming in the next day waiting for a million balls to drop, and nothing dropped and I was like, “What did all these people do?” Anyway, that lets you know what they’re doing each day. And what’s cool about it is you can be like, “Why are you wasting time on that, that’s the stupidest thing in the world. You should be focusing on this.” And you can quickly redirect people to the correct behaviors, so that’s number one. Number two you find out what they are focusing on today, which once again half the time our dev team or other people on the team are focusing on something that you don’t really care about as the CEO. You could be focusing on something, for example: We’re launching Funnel University and everyone’s only focusing on something that means nothing to anybody and it’s like, “No, that’s cool but that’s our number one priority, you should be shifting to this.” And third thing is all of us get stuck. We have blockers in our business that hold us back from the thing we’re trying to accomplish and a lot of times other people on our team don’t know what those blockers are and that’s what’s actually keeping you from the success you want and need. And so we find out what the blockers are while you got everyone on the team there, so now you know, “Hey I gotta help Todd with these two things because he can’t progress with his job until those two things are done.” It’s pretty cool.

So I’d recommend….because I hate meetings. We haven’t done meetings in years because meetings are so boring and so long and everyone wants to talk about stuff that doesn’t actually matter. We do a meeting and I count…I remember sitting in a meeting and counting how much I paid each person per hour and doing the math and being like, “ That meeting cost me $2300.” Or whatever it was. And being so angry because not only does it cost $2300 but the opportunity cost of us getting our crap done was even bigger. So this is awesome because it’s like 15 and if you a small team you could get done in 5 minutes.

So I highly, highly, highly recommend it. And that’s about it, I’m late for the meeting so I gotta bounce. I hope that was helpful for you guys. Start doing standing meetings, that’s the process, there’s the format. So far it has become magic for us, I hope it works for you as well. And that’s what I got for you today. Talk to you soon, bye.

Apr 28, 2016

How to become a better father, husband, and person.

On today’s episode Russell recaps his new morning routine and where it’s been successful and what the hard part is. He also talks about how direct response marketing not only makes your business more successful, but also can work for every aspect of your life.

Here are some cool stuff to listen for in this episode:

  • What part of Russell’s new morning routine has been hard, and it’s not what you think.
  • Why direct response marketing works to improve your business.
  • And how you can use direct response marketing to help optimize and improve EVERY aspect of your life, not just business.

So listen below to find out how to use direct response marketing in other aspects of your life.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you are doing amazing. I am excited and happy as always, it’s not always but as often as possible. A lot of people have been messaging me asking me about how the early mornings have been going. First off, thank you now I know you’re listening. I had a couple people message me at 5 Mountain Time because they knew I would be awake, like, “Hey are you awake, are you in funnel time?” I love it.

So I’ve got a confession to make, I’ve not been perfect this week. Monday and Tuesday I did it. It was easy, it was fun. Wednesday I did not wake up, and Thursday which is today, I woke up. This is what I’ve found, a couple things. First off, the hardest part is not waking up early, the hardest part is going to bed on time. Is that crazy? You would think that that would be way easier because, I’m gonna go to bed, I’m tired anyway. But that is the hardest part.

So what happened, another interesting thing is, waking up in the morning, typically when I wake up early I’m going out to lift, so because of that your body kind of has this reaction where it freaks out and your brain has 3 or 4 things fighting against it, so there’s a lot of resistance, whereas waking up to get on the computer to do funnel time, I didn’t have any resistance, it’s kind of interesting, that part was really easy, but going to bed was hard. Initially I was going to try to go to bed at 9, but I realized my kids go to be at 9 or 9:30, so that didn’t work. So I tried to get to bed by 10, that’s my goal. First night did it, second night did it, the third night the kids went insane, which happens way more often than I’d like to admit. So they were crazy and then it was, what time was it? It was probably 10, probably about 10 when they went to bed when I was coming down trying to get things ready and checking things and cleaning up, all that kind of stuff. Pretty soon it was 10:45, I was oh man, it’s almost 11 and I was walking to the room, and I walked by my wife who was in the other room, and she just turned on Dancing With The Stars, and I was like, I’m just going to come in and watch one dance, one dance. Next thing I knew it was midnight and I’m like you know what, I’m not waking up tomorrow, so that was hard.

And then last night, because I love, I can’t tell you how much I love it though. I get so much done, I feel like no matter what else happens the rest of the day, it’s just a bonus. So I really like it, so I tried last night to get to bed. And my kids finally fell asleep. I was able to leave their room at about 9:30. I finally got to bed about 10:30, so it wasn’t too bad, and then I passed out and was up at 5. So I did it today, feeling good. So hopefully I can keep things moving through.

Anyway, what I wanted to talk to you guys about today has been on my mind. Usually when we do something, we just lump it as a success or failure. Our brain has two camps, this worked or it didn’t work. And I’ve learned with direct marketing that’s not how it works. In direct response marketing the cool thing is we’re able to see and track what happens at every point along the funnel, along the process. How much did we spend per click? How many clicks did we get? How many people saw our ads? What was the cost per view, per click? Then on the landing page, how much did we spend per opt-in? What conversion rates were? Landing page, sales page, emails, open rate, click through rate, up-sell rate, average cart buy all the little pieces. I didn’t get this for the first 7 or 8 years of my business until I started working close with Todd Dickerson on our team, who’s the genius who does all the split testing and those kind of things. And he got really good at looking at those numbers and figuring them out and showing us the stats. I realized, wow when you actually know all that stuff, two things. First off you know how much money you can spend to acquire customers. Second off you know what’s broken. It’s really easy to look at and be like, whoa, that’s not converting well. That should be higher, let’s tweak that and change it and start fixing all the things along the way. And hopefully if you guys have been following me for any amount of time, you’ve learned that we’ve talked a lot about that. The book Dotcom secrets, was a lot about that. So you learn the process is true there.

I also want to stress how it’s not just in marketing, it’s in all things. I was looking at this whole morning thing, by day three I was like, this sucks, doesn’t work. But then I was like, well it’s not that it didn’t work. Let me look at the process, what are the pieces that did and what are the pieces that didn’t. I’m looking at it, I’m looking at the bedtime is the hardest piece. That’s where my conversion rate sucks, I gotta figure out how to make that better. At the waking up part, hasn’t been hard so far, where some people that might be the hard part for you. Looking at the different things and trying to figure out where the bottle necks are and the low conversion rates are.  And then what to do to tweak that and make it better and more exciting and all those types of things.

So my next game that I’m going to play with my brain, is figuring out how I can get to bed and asleep by 10. What are the things I need to do? How do I motivate myself? What are the, you know I’m not sure what that is yet, but that’ll be my fun thing to figure out. How to increase my conversions on what time I go to bed for the next little while. So that’s kind of a one off example. But think about all aspects of your life. What are other things that are important to you? With your husband or your wife, or your spouse or your girlfriend or whatever? Look at the process. Was my day awesome? Yes or no? If it wasn’t, why, what happened? Here it was good, I did this part and it was really good. I did this part and it was good, but then boom, I screwed up here and then the whole thing went south. I said this stupid thing and the whole thing went south.

Start looking at that and being aware of it. Instead of being like, that day sucked, or that let’s say that you’re hanging out with your kids, you’ve got three hours playing with your kids, at first it’s really fun, but you get tired or bored or whatever the thing was. And you’re like, that wasn’t as good as I thought. Why? What was the reasoning? I look at me and it’s like, I’m always trying to figure out how do I optimize the experience with my kids each day? Because I work so hard, that I want to make sure that when I’m not working and I’m with them that my focus is there, my energy is there and I’m able to give them what I want. So I look at , some days are just awesome, sometimes I’m like, man I am a good dad. Other day’s I’m like, Man I am a horrible dad. Why?

For me, I look at it, when I am a good dad, it’s when I’m out jumping on the trampoline with them, I’m running with them, I’m doing stuff, I’m creating, when I’m engaged with them. The times when it’s horrible is the times when I’m looking at my phone, I’m checking things. I’m not engaged, whatever it is. OR I’m tired, my energy levels are low. They want to jump on the tramp and I’m like, I’m so tired and I’m find excuses and ways to not be an awesome dad. So looking at that, I’m like, why was this day awesome, why was this day different? This day what was the process I did? I had good energy. Did I take different supplements? Did I sleep more? Did I eat different? Was that before I ate or after I ate? What was all the little things along the way that made that experience amazing?

My kids, I found out, and I’ve really….this is one big reason when people ask why I’m trying to eat healthy and why I’m doing all these things, and it’s less for trying to look sexy, because you know, come on. Just kidding. I’m such a dork. The real reason honestly is I feel like during the day, I’m giving 100%. I focus I have energy and I’m doing awesome and by the end of the day I’m worn out, I’m tired and my brains tired and my body’s tired. And I feel like, am I giving the best of my time to my work as opposed to my kids and my wife. That’s not right. How do I keep my energy levels high for the last 3 hours, or keep them the same level they are for the first 8? Because I feel guilty if I’m giving 100% the first 8 and then I’m only giving 60&% the last 3. So for me, it’s a big piece of that. I’ve been figuring out, what do I do? How do I eat differently? How do I get in a different state so that when I get home I can actually be aware and awake and have the energy I need to be an awesome dad and not a lazy dad.

There’s a quote, and Stu Mclarin actually posted it on his Facebook wall today. It’s from a guy named David O. Mckay. For the Mormons out there, we all know who he is. For those who are not Mormons, he is someone who us Mormons consider a Mormon Prophet, that lived I don’t know how long ago, 50 or 60 years ago. He’s no longer alive, but he had a quote that was really important, and it kind of ties into today’s message. His quote was that “No success can compensate for failure in the home”. For me, I think about that a lot. If all my energy is going to my work, and I don’t have that because I’m spending so much energy and focus there, I can’t fulfill my home duties, then I’m a failure. That’s something I think about. So I’m trying to think about how to increase energy levels.

There’s a couple examples. There’s a sales funnel how we do it. In a new morning routine, how we do it. This is how we do it on a time with your family, but it works in any part of your life. So instead of just looking at aspects and being like, this was awesome or this was lame. Start looking at the process and see what things to optimize and tweak to make it better. And the more conscience and aware you are of those things the more you can affect them and make them better. That’s the message for today. What should we call this one? Let’s see, just so you guys know, when I finish this podcast I send my brother the title and he titles it. But I want your guys’ help on this. What should we title this one? We could title it, how direct response effects your…how direct response can improve your daily life. That’s kind of cool right?

Alright, Scott, that’s what we’re going to call it. How direct response can improve your daily life and the sub headline will be how to become a better father, husband, and person. That sounds good. Alright guys. That’s what I got for you today. Start looking at your process in life, start optimizing and if you do, you will be happier, you will be better, and you will enjoy your time here on this amazing earth a lot better. So that’s what I got. Appreciate you all, have an amazing day and I’ll talk to you again tomorrow. Bye.

Apr 26, 2016

How I shifted my morning based on the book “The Perfect Day”.

On today’s episode Russell talks about how to get 2 hours more of work in everyday and his schedule that will make it happen. He also shares a cool story about Marcus Lemonis.

Here are 3 cool things you’ll hear in this episode:

  • Why Marcus Lemonis called Russell 3 times in a row in less than a minute.
  • What book convinced Russell to change his schedule and devote two hours a day to funnel building.
  • How Russell’s new funnel building schedule is working for him since he started it two days ago.

So listen below to hear how Russell gets 8 hours of work done in just two hours every morning.

---Transcript---

Good morning everybody and welcome to Marketing In Your Car. Alright, so it’s a beautiful day, things are amazing. I’m in a great mood and I want to talk to you guys about something that I’m doing that’s a little bit crazy, not gonna lie. Little borderline, well you guys have been with me for a lot crazier things, but this one is really cool. I’m going to be trying to convince everybody that I’m friends with that this is a new way to live. I’m going to begin with you guys, because if I can convince you, then I can convince anybody. So this is where we’re at right now.

I have always been trying to figure out how to get more done each day. That’s the hardest thing. How do you get more crap done every single day and be able to spend more…….? For me it’s like, I got a lot of crap I gotta get done for work, family, church, there’s so many things. So it’s like, if I get an extra 3 or 4 hours a day or 4 or 5 days a week or whatever, that’s amazing, but how do you do that? So I’ve tried all sorts of stuff. It’s been interesting, in the past I always try to wake up at 6 to go lift weights, with that, it’s interesting, it works sometimes, but it’s easy for my brain to say no. I usually do probably 2 or 3 days a week, when I get up early and actually lift at 6. It’s not consistent and kind of hard, and I lift and hang out with my kids, then go to the office, the office day happens and there’s people and stuff. Then I come home and play with my kids again. It’s always good and I get a lot of stuff done, but how do I get more?

Last week I was in Joe Polishes 25K group, and oh man I’m going to tell you guys a story. I wonder if I should tell you another story. I was going to do a podcast since then, I totally forgot. This is called an ADD moment, then we’ll head back. So remind me when I get stuck, where to head back.

We’re heading back to the book, but before then…this is amazing. So the last day at the 25K group we were stting in the meetings and all the sudden my phone rang 3 times from Marcus Lemonis The Profit, and I was like, “Oh man, I’m stuck in this meeting, I can’t answer right now.” And then he texts me, “Call me right now.” And I text him like, “I’m stuck in a meeting, I really can’t. I’ll call you as soon as I can.” So at the break I called him, no one answered. I called again, no one answered. I’m like, “Dangit. I missed the little window.” And part of me is kind of freaking out, what in the world is happening where he would call me three times in a minute, there’s got to be something happening. So then that night, he texts me and he’s like, “Can you talk now?” And I was about to jump in an Uber, but I was like, I just dialed right back immediately. So I called him and first thing he says is “Hello.” And I’m like, “Hey Marcus, this is Russell.” He goes. “You’re being….I’m” What did he say? “I’m on location and we’re recording right now, you’re on camera is that okay?” Isn’t that crazy?

So I’m like, ”Yes, that’s totally cool.” He’s like, “Okay Russell, this is the deal. I’m at a meeting with these guys, they own a watch company and I’m thinking about doing a deal with them. But I was talking to them about the business model and they mentioned funnels and I asked them what they knew about funnels and they were like, ‘There’s this guy named Russell Brunson.’” And he was like, “Wait, you know Russell?” and  they’re like, “Yeah, we’ve been to his events, we use Clickfunnels.” And Marcus is like, “Hold on.” And right then he called me 3 times in a row trying to get hold of me and obviously I didn’t answer the phone, I blew it. He’s like, “I’m sitting with them right now and I’m trying to make a deal, but I’m curious if I do make a deal with them, would you be willing to come on the show and actually build their sales funnel for them?” And I’m just like, I wish you could see me. I’m trying to be all super cool guy on the phone, so my voice is trying, I’m trying not to start squealing like a little girl, have my voice crack or something, but I’m jumping up and down on the spot and going nuts. All the people about to jump in the Uber with me are probably wondering. Did Russell win the lottery or something? What’s happening? I’m jumping up and down and going crazy.

So I’m like, “I would be honored. I would love to come help you guys build your funnels.” And he’s like, “Okay cool. That’s what I needed to know. Thanks man.” And I’m like, “Alright, thanks.” And that was it. Isn’t that crazy. Oh so crazy. So I’m going crazy and then I text Marcus later, and I’m like, “What’s the company, give me more info about it.” He texts me back and tells me what the company name was and he’s like, “I’m going to cut you in on equity on this deal.” And that was it. I haven’t heard from his since, it’s been like 3 days. I’ m going crazy. But is that insane? Crazy. Anyway, I just wanted to share with you guys. I was going to that night, but I must have forgot. So there you guys go. There’s my ADD tangent. Now I need to come back to the story at hand.

Okay, so back to where we’re at. So at the event they gave me, Joe Polish handed out these boxes. These big orange boxes. I’d gotten one before, I had one in the mail. I didn’t know what it was. The outside says The Perfect Day. You open it up and there’s a book and a journal and a bunch of stuff. And it’s this product created by Craig Valentine. I’d gotten it before, but I never read it. I’m like, “Oh cool.” Anyway, I took the box and when I was heading home that night, I pulled the book out and I’m like, “I’ll read this on the plane, so I jump on the plane, start reading the book. And in this book, he’s talking about how to create the perfect day and he’s showing a bunch of things, and the book was awesome. But the thing that was the most powerful for me, was he showed what his schedule was. Craig’s schedule is, he gets up at 4 o’clock every morning. From 4 to 6:30 he writes. At 6:30 he has breakfast, he does meditation or something and then I don’t know, at whatever the next time is, an hour later, he gets back and writes for another 2 ½ hours. Then he has his stand up meeting with his company at 10:30. So by 10:30 in the morning, he has had 5 hours of focused energy time writing and doing what he needs to get done. And then the rest of his day is answering emails, meeting with people, all the crap that normally we do in an office. He goes to bed at 8 every single night.

At first I’m like, “Dude, he is insane. 4 in the morning, I will never in a billion, infinity, million years do that ever. It’s just not going to happen.” And I was like, because I don’t go to bed until 2 in the morning, so if I got up at 4  that’s  2 hours of sleep and I would die. But if I went to bed at midnight, how would it work? Midnight to 4, 4 hours is not enough. So I’m like what if I went to bed at 10, 10 to 4 that’s only 6 hours, that’s about how much sleep I get now. But what if I extended that. What if I woke up at 5 and go to bed at 10 o’clock and wake up at 5. I try to do his process. And my day is different. I’ve got a million kids. I don’t have the luxury of breakfast and meditation before I start writing again. I’ve got breakfast and diapers and screaming, you know getting kids ready and it’s insane. But I was like, what if I woke up at 5 and from 5 til 7, 2 hours every morning, I got up and that’s my funnel time. I always tell people that if I could do anything in the business all day, all I’d do is sit there and build funnels. But I rarely have that time, just to sit there and build funnels. So I’m like, what if I made it so the 5am to 7am every morning is my funnel time. I don’t check emails, I don’t check Facebook or anything. All I’m allowed to do is open up Clickfunnels build funnels and write copy and all the pieces I need to do to push funnels forward.

So I was kind of excited so Sunday night I got all ready and my goal was to get to bed by 9, but I forgot that my kids go to bed at 9, which usually bleeds into 9:30 or 9:45. So that didn’t work, so it was like 9:45b finally the kids are in bed and I told my wife, “I’m going to bed, my goal is to go to sleep at 10” You know she’s been married to me for a long time and knows I typically don’t go to bed until 1 or 2. I was like, I’m going to try this. So I went to bed at 10 and it took me a little while to go to sleep because I wasn’t used to that. But luckily I was tired, it’d been a long day. So I fell asleep at 10, woke up at 5, got up and went in there and I started working building funnels for 2 hours. It was amazing. It wasn’t like when I wake up to go work out, there’s a lot of resistance. I have to get up, get clothes on, go out. There’s a lot of things that have to happen. Whereas for me to get up and go sit on the computer and build funnels, there’s zero resistance and it was really easy and I did it. And then I ate really healthy throughout the day and did supplementation stuff to keep my energy levels high throughout the whoile day, but I felt amazing. Then last night I went to be at about 10:30, I was trying to get to bed by 10, but I just had things that came up. So about 10:30 I went to bed, set an alarm for 4:45 basically, that way I can snooze it once. 4:45 my alarm’s going off, I totally slept through it. My wife starts kicking me like, “Why is your alarm going off at 4:45?” I’m like, “I’m so sorry.” So I went and turned it off, and jumped out of bed and because it wasn’t like, I gotta go put on my workout clothes, all the things your body freaks out about, it was just walking to the other room and start building funnels. I’m excited about it. I  just walked into the other room, jumped on and from 5 to 7 today I just built funnels.

And I tell you what, in my 2, 2-hour morning so far, I’ve gotten as much work done as I typically do in an 8 hour day. So I’m going to the office, we have a webinar today, so I’m going to be selling on a webinar, I’ve got meeting and all this other stuff. And I’m not going to be stressing out, because usually I’m stressing out on days that I have webinars and meetings because I’m like, I need to move my things forward and I can’t. Where now, I’ve already moved things forward by the time my kids are awake, now the rest of the day is just a bonus. Anyway, I’m excited.

So that was my first chunk was trying an earlier morning thing, now I’m going to start reorganizing the rest of my life and my schedule to kind of tweak some other things to kind of get it in. Especially since, I don’t know if I mentioned this, I probably have, I’m sure I have. We’re building a bio-hacking room, so I got a flow tank and a cryosauna coming and a couple other things so I’m trying to map out my ideal day, where it’s 5 til 7 I do this, and then 7 til 9 I’m with my kids and then 9 o’clock, I do cryosauna and freeze and then 9:15 I go and lift weights til 10. At 10 o’clock I do flow tank for a few hours. 11 o’clock I come in. I don’t know, something like that, I’m trying to figure out exactly what the daily routine will be. But I started it with waking up basically an hour to 2 hours earlier with focus on 2 hours of funnel time and I tell you what, it’s been amazing.

So what I’m recommending for you guys to do, is wake up an hour to 2 hours earlier and do some funnel time, or writing time or whatever it is that you need to be doing more of in your business and your life. Spend that time there. And it’s interesting.

Anyway, I’m two days in, loving it and having a great time. I hope that you guys try it as well. I’m going to try to convince everyone I know to do this as well. I would rather, knowing how I’m feeling right now, I would rather wake up two hours earlier, and leave the office two hours earlier, because you’ll get 10 times more stuff done. Which is crazy to think because it’s the same time, it’s just sifting it all a little bit. So there you go.

I guess one problem if I convince all my team to wake up earlier, then we’ll all be awake and it’s just like we’re all at the office again which will just ruin us. So maybe I shouldn’t let them know about this big secret we got. Anyway, that’s what I got. I’m at the office, I’ve got a call with a lawyer, never fun but my lawyer’s awesome, so that’s one good thing. First lawyer I ever met I liked. Then I got a meeting with my accountant, which accountants are as bad if not worse than lawyers. But we got a new accountant that I actually like, so it’s going to be a good day. Then we got a webinar, some selling. It’s going to be a good day and I’m excited and the sun’s beautiful. A lot of good stuff happening. So appreciate you all. Have an amazing day and I’ll talk to you guys all again, hopefully tomorrow. Alright guys. Talk to you soon.

Apr 21, 2016

A behind the scenes look at what I was really feeling inside.

On today’s episode Russell talks about being in Phoenix Arizona and meeting with some icons of the industry. He also talks about the possibility of doing an infomercial for his new book, Expert Secrets.

Here are some fun things to listen for in the episode:

  • What it was like being at Robert Kiyosaki’s office and how they use Clickfunnels
  • How Russell got Dean Graziosi to agree to help him with an infomercial.
  • And why Russell’s whole day was just the best day ever.

So listen below to hear about Russell’s amazing day in Phoenix.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in My Hotel Room. Hey everyone, I am actually in my hotel room shaving right now and I’m about to go to Joe Polishes 25K group and I thought, you know what….I wanted to share with you guys what happened yesterday. So you have to hear me shave, I have a horrible echo in this room. It’s going to sound horrible and I’m super late. I have to be there in 12 minutes, and instead I’m shaving and yeah, that’s how I roll. I’m never on time for anything. I am the biggest procrastinator ever.

I’m giving a talk today and I finally finished my talk and I’m like, “Oh crap, I got 12 minutes to get there, time to start getting ready.” That’s why I’m shaving right now and then on top of that I thought let’s just do a quick podcast to share the crazy day I had yesterday. That’s what’s happening. Welcome inside my world.

So yesterday was insane. We came to Joe Polishes 25K group today, which is in Phoenix, Arizona. And recently we got Robert Kiyosaki to write the forward for my new book, which is for me, the coolest, craziest thing ever. We became friends with one of the guys inside of their office that works there and turns out that they’re in Phoenix. I’m like, “We're going to be in Phoenix tomorrow. Can we come see you guys?” and he was like, “Sure.” So we came and it so crazy cool. We walked in the office and meet the guys and they guys I guess have been going through a bunch of our stuff. They listened to this podcast and bought some of our books and products. We walked into one of the offices and they had, I could see Perfect Webinar Script on the desk and some other stuff. It was cool. They had been totally going through our stuff.

They started to use Clickfunnels 3 or 4 weeks ago. They’re like, “We built 5 funnels, we have a launch happening next week. We’re loving it. We’re cancelling Infusionsoft.” All sorts of amazingness is happening. It was awesome. So that was cool. And then we had a tour of the whole office. We went into his radio station. The little studio with the microphone and everything and we recorded….I did a Periscope from there, so if you want to see that go to marketingquickiesshow.com you should be able to see the Periscope from inside the Rich Dad office, which is so much fun.

We interviewed them and they told this story about how their whole business came about. I didn’t realize this, but I guess Kiyosaki built the game first. Sorry it’s hard to shave and talk. He built the game first and then he loved the game but nobody was really buying it so they wanted to sell the game, so he wrote the book as an instruction manual to sell the game. And then the book, I think he published it independently. It was selling well, but not awesome. But it was selling good enough that it got on Oprah’s radar. Oprah went and had him on and boom it exploded and he became what he is now, which is cool. And he used that to sell the game and then from there they did a bunch of other stuff, so that was awesome.

Kiyosaki, Robert was not there, so we didn’t get a chance to meet him, but we heard a lot of stories about him, which were very interesting. And we were trying to get him to speak at Funnel Hacking Live next year, which would be awesome. So that is one of my goals. And then a couple of other things. We talked to those guys, they have agreed to promote the Funnel Hacks webinar. So we’re going to do the webinar to the whole Rich Dad audience and get these guys building funnels, which would be exciting. Help serve them. And then we’re also kind of helping them with a webinar that they’re creating. So I’m excited about that. So we’re going to be helping them create a perfect webinar, and create an offer, and put out a $1000 version of their Rich Dad Poor Dad stuff and make them a bunch of money. So that is the game plan. See how much money we can make Rich Dad and make him even richer and hopefully he’ll think I’m cool. Because that’s why we do what we do. Anyway, I’m excited and that was awesome.

So then we jumped in an Uber and 4 minutes away we went Dean Graziosi’s office, which is Dean is like the other biggest real estate dude in the world, and infomercial Guru and everything. So we went there and got to see his whole studio where they film their shows. We saw that they have Cryosauna in their office, which is super cool because I ordered my Cryosauna yesterday for my house, so we saw that.  We sat around for two hours and I wish, oh I wish we would have recorded it. It was crazy. We sat there for 2 hours, it was a direct response history lesson. The first guy I ever learned from was Don Lapre back when I was 12 years old. And Dean was business partners with Don Larpre and talked about infomercials they did together. The whole story and the ups and downs they had together, it was crazy.

It was like direct response history. Going back to the foundation of this whole…..it was the……all these things and these stories, I was totally geeking out. You have no idea how exciting it was for me. So I sat there and listened to stories and we talked about things and looked what they were doing and tried to help them a little bit. Looked at what we were doing with Clickfunnels and how we were trying to grow that. And the cool thing about Kiyosaki’s office, they’re using Clickfunnels, at Dean’s office they’re using Clickfunnels. It’s just so cool to see people you’ve looked up to your whole life, I used to watch Dean’s infomercials, this is how dorky I am. And then I would get them transcribed and I would read them and try to understand how he did his pitch. And now to see him and his team using Clickfunnels and being obsessed with it and excited is the coolest thing in the world for me.

So that was really fun. And then, towards the end we started talking about my new book coming out, Expert Secrets and I was like “Oh we were at Kiyosaki’s office. He wrote the forward for it.“ and he was like, “ Oh what’s the plan with the book?” I’m like, “Oh, to take over the world basically.” And I was like, “ You know what would be cool” and it was funny because he doesn’t know and I didn’t even tell him this, maybe he’ll find this out someday but, at the very first 25K meeting with Joe Polishes group I was at, I was sitting at the dinner table and Dean was across from me, and I was sitting there. And I had told everyone that day actually, that I was never going to write a book again, and I looked across and I saw Dean, it was nothing he said or anything, but I was looking at him and I was like, I need to write a book, and it needs to be called Expert Secrets and Dean needs to do an infomercial for me. And then I went from there back to my hotel room and I called Julie, who is the person who helps me write my books, “Julie, book #2 is on the queue. Let me send you some money, let’s get this thing started.” Sent her some money and the book began that day. That was a meeting ago. Now it’s been 6 months since that meeting, the books almost done. It’s crazy.

So I had this meeting with Dean and I was kind of like, trying to be all cool, even though I’m super nerding out on the whole thing. Anyway, I’m like, “Hey, what I really want to do with this book, the goal with it is to take it main stream. The Dotcom Secrets book was all about getting our community and people who were marketers to understand these core concepts. Expert Secrets is about taking this to the masses. How do we get everyone to understand that they have a talent and a hobby and unique abilities that can change the world? And then Clickfunnels is the tool that allows you to do that. How do we get that out to everyone? And obviously infomercials would be the coolest.” So I told him, “My real motive is I really want to do an infomercial for this book and I want you to help me.” And he’s like, “Done. Let’s do it.”  And I was like, “What? Are you kidding me? You're going to help me with an infomercial? How cool is that?” So we’re going to try to do an infomercial with Dean selling the Expert Secrets book, which is insane.

And he knows if it’ll work or not, but just the fact that we’re gonna try is so exciting. Anyway, so if you guys see me and I’ve got a grin on my face that’s as big as…..it’s huge, and I’m so excited. That’s it. When we left, Dave Woodward is with me, when we left we’re pinching ourselves. I can’t believe what we experienced in the last four hours. We just hung out at Kiyosaki’s office, and Deans office. The most amazing day ever. It can’t get any better than this. We should just go to bed and just end this because it’s such a perfect day and it was awesome. Anyway, that was my day yesterday, and now I’m up in the morning. Just finished my talk and now I got 4 minutes to be there and I still need to shower, so I gotta bounce guys. But anyway, I wanted to share that with you guys because it was exciting for me and hopefully it’s exciting for your guys as well. Appreciate you all, have an amazing day. Get some stuff done and we’ll talk to you guys all again soon.

Apr 19, 2016

The birth of my twins...

On this episode, Russell talks about his experience with what it was like when his wife, Collette, gave birth to twins.. He also gives good advice about being careful who you complain to.

Here are 3 cool things you’ll hear on today’s episode:

  • How a twin baby birth makes a single baby birth look easy.
  • Why you shouldn’t complain, but if you do, be careful about who you are complaining to.
  • And find out which one of Russell’s kids is amazing at soccer.

So listen below to hear how Russell and his wife, Collette felt after delivering twins 10 years ago and why it taught him to be careful about who he’s complaining to.

---Transcript---

Hey everyone this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you are doing awesome today. I am actually in the car right now heading to go pick up my daughter from soccer practice, which is pretty exciting. She is amazing at soccer and so much fun to watch. So I’m going to go grab her and head home for some dinner.

I had something going through my head the last 3 or 4 days, actually it’s been almost a week now. And I wanted to share with you, I’ve been super busy and didn’t have time to do a podcast specifically about this, I thought I’ve got 5 minutes on my drive over to soccer practice, I’m going to share it with you guys really quick. It’s not a long one, but I think it’s an important one.

The title of this presentation is, be careful who you are complaining to. The reason why is because a lot of times we’re complaining about stuff, it seems like a big deal, but you put it in perspective of other people and other people’s lives, or even other people’s situations after that second, and they’re not that big of deal. And they kind of make you feel like an idiot when you realize sometimes.

Probably the most dramatic example of this, if you rewind 10 years ago, my wife as you probably have heard, had twin boys. If you’ve ever had twins, it’s kind of a crazy, amazing, but crazy experience. So we basically, my wife’s put on bed rest, she’s been taking all these drugs making sure the babies don’t come. And six weeks early all the sudden the water breaks. Boom babies are coming. Race to the hospital, all the craziness that ensues with that. We get there and it’s not like a normal baby delivery. Those who have had one baby, which I’ve had 3 times since, so I know how it works. It’s a doctor and a nurse hanging out in a room and a baby comes out. It’s pretty easy. When you have twins it’s insane. They think that you’re probably going to die, especially since this is our first kids, we’re freaking out anyway. They’re in the operating room. This huge operating room. There’s two NICU teams, there’s about 50 other people, okay I’m exaggerating a little, but there’s probably 20 some odd people in this room. Instead of being a nice quiet dark room, you normally give birth in, it’s lit up, there’s lights everywhere. It’s insane.

So my wife goes through this experience. Baby one comes out. Boom, everything is great, baby two comes out breech, which is a horrible experience. But she gives birth to both of them and then we go and see the kids and they’re in the NICU, which is an emotional thing. You see the babies come out and they rip them off and race them down to the NICU and I had a chance after both babies came out, to run to NICU to see all this craziness happening. Collette’s doing whatever women do after they give, I’m not really sure, but it kind of freaks me out to think about it. So they’re doing all that kind of stuff and she gets to come in later and it’s this emotional experience. She’s crying and sees the babies with all these cords and wires and it’s emotional. And all these things are happening and she finally gets to eat and drink.

And then we realize we have nothing for the babies to wear. So Collette gets cleaned up and we jump in the car and drive across the street to Fred Meyer to grab something for her to eat and for the babies. You know, a couple little things. So in the last 24 hours, my wife has given birth to not one, but two babies, she hasn’t eaten, hasn’t slept, hasn’t drank. It’s just been craziness. And I can’t imagine what that’s like. But as me, as the husband who’s just kind participating and watching this whole process, I’m like, this is horrible. I’m so grateful that it’s not me. And I’m tired and I’m onery and I’m sore and all these emotions and I didn’t even do anything, I just sat there.

So we get to the store and buying our things, and we’re checking out and there’s this teenage girl and she’s so annoyed to be there, and does not want to be talking to us. And we’re trying to be happy, but we’re obviously worn out, and I was like, “How’s it going?” and she’s like, “Okay.” You know like teenagers do. We’re like, “oh yeah, what’s going on?” and she’s like, “I’m tired.” And we’re like, “Oh what’s going on?” and I think it’s like 11 A.M. at this time, it’s been like 30 hours since we had woken up because my wife was about to have a baby. She’s like, “Oh I had to get up early this morning. I had to be here by 11. So I had to get up at 9. I’m so tired, I didn’t go to bed last night until like 1” and we’re like, “Oh so you only had 8 hours of sleep last night. And you’re so tired.” And we’re sitting there smiling like, I can’t believe you’re complaining about how tired you are. You had 8 hours of sleep last night. You’re a teenager, you have zero stress in the world. And you’re complaining.

And it was kind of funny to us at the time. So I thought it was kind of funny. Last week I hung out with these guys. If you listened to the podcast last week, Monday night I was at the office til 3 or 4 in the morning. Tuesday it was the same thing. I think I got 3 hours of sleep that night and then Wednesday I had a full day and then I went out to go meet some people and I’m talking to one of the guys and he’s like, “I’m so tired.” I’m like, “Oh really, what’s going on?” “I got off work at 6 and then the kids and dinner and all this stress or whatever, I’m just really, really tired. “ I just kind of smiled like, “Oh man, that sounds horrible. You’ve got to be tired. I mean you woke up, went to the office and then you came home and then you were off the clock and then you saw your kids and you were done. And that was it right? I have been at the office til past 3 A.M. the last two mornings in a row, and after I’m done with you guys today, I’m going back to the office.” And it just made me smile because I’m like, ‘You’re complaining about being tired and it’s just funny, because you don’t know who you’re complaining to.”Someone who has had 1/10th the sleep that you had and it just makes me kind of smile.

So what I wanted to share with you guys today is just be careful who you’re complaining to, because chances are people around all of us, have it worse off than we do. I was telling my kids last night. I was like, “If you think about 200 years ago, people lived in log cabins, they didn’t have toilets that flushed. They didn’t have phones or computers. 200 years ago, and everything prior to 200 years ago. 300 years, 400, 1000, 5000. Back as far as you want to go to the beginning of time. People had a really crappy time. If you complain about anything in this day and age, that’s kind of sad at this point. Do you have a roof over your head? Does your toilet flush? Okay, you’re doing fine then. Quit complaining.

So not only should we all just quit complaining as a whole, but when you are complaining, just be careful who you are complaining to. Because chances are, the person around you had just as tough a day, if not worse and you’re just going to look dumb if you’re complaining to them about what happened. Anyway, that’s what I got for today. I hope that helps somebody and it helps to keep us all….to quit complaining. To be grateful for the roof over our head, and flushing toilets and all the amazing stuff we’re blessed with because we were born today’s date in time. So that’s what I got for you guys today. Appreciate you all. Have an amazing day and I’ll talk to you all again soon. Bye.

Apr 14, 2016

“I think this might actually work…”

On this special episode Russell and Dave Woodward brainstorm their ideas of how to launch Funnel University. They also explain the concept of sticky cookies and why they are better than first cookie wins.

Here are 3 fun things you’ll hear on today’s episode:

  • The interesting, and kind of backwards way they are thinking of launching Funnel University.
  • Why affiliates will benefit from the use of sticky cookies rather than first cookie wins when it comes to promoting Funnel University.
  • Why Russell is currently selling toilet paper with Clickfunnels.

So listen below to find out how this new launch idea would work and decide if you think it will sell really well or completely flop.

---Transcript---

Russell: Hey everyone, this is Russell, welcome to a really strange, different version of Marketing In Your Car. Alright, so I’m in the car right now with Dave.

Dave: Hey guys!

Russell: We are heading into the office today is Funnel University Launch Day, no matter what. You guys have heard me complain, this has been….I’m a big believer in the whole lead or gold thing, this time we killed 3 people, there’s lead in some people because we missed the deadlines. But today it’s happening no matter what.

So we’re driving and had an idea and we’re brainstorming about it and we just wanted to share with you guys, because who knows, something good might come. So typically in a product launch, we promote the product to everyone. So we’re thinking, what if we do a complete sneak attack and instead of promoting the product, we promote the opportunity to sell the product to our entire lists. So we email all the Clickfunnels members and basically just say, “Hey step number one we’re rolling out, this new product is coming out, first step you need to go get it because you gotta become an ambassador of this so go get it because it’s amazing. Then the second step is, you need to be an affiliate, so click here to get your affiliate account and lets go spam Facebook, or let’s go market efficiently to Facebook and other places.”

It’s the complete backwards sneak attack that will either work or it will completely bomb. I don’t know.

Dave: It also ties into to what you were talking about yesterday in Marketing In Your Car, as far as the importance of having affiliates. So now everyone who’s a Clickfunnels user you’re automatically an affiliate, so now you can basically show every single person real quick how to make your very first few bucks online, if you’re not already doing it. If you’ve already got a list or if you don’t have a list, I can now go out and promote something for Clickfunnels…..by the way we also have sticky cookies, but that’s for a different topic. So you have the opportunity of making money right away by giving away a gift.

Russell: Here’s a gift worth $700 or $800, we’re giving away for free, anyone you give it away to, you get commission. So let’s talk about the sticky cookie thing. This is a cool thing we just built. We’re the first one to test it, but I think it’s Clickfunnels wide.

Dave: It is.

Russell: So the way sticky cookies work, if you’re using backpack, let’s say you promote Funnel University and somebody signs up but then 6 months later I convince them to get a Clickfunnels account, you get commissions on that. Or 6 months later you convince them to get my book, you get commissions on that. It’s sticky to the person. There’s a fine line between sticky cookies, and first cookie wins, because I’m not a big believer in first cookie wins. So here’s the lifelong affiliate debate. One is like….first cookie wins means, if you click on my link first that cookie lasts forever, so if that person ever buys, you get the commission, which is good for fast movers. But people come in later it sucks because then someone comes in 6 months later and convinces somebody to buy and gives them a big bonus and then they don’t get commissions because the first dude 6 months ago got the first cookie.

So sticky cookies is not that because we don’t want to make it so people don’t want to promote.

Dave: As a product owner it really messes things up because then the only people who ever promote are your very first affiliates.

Russell: Yeah, there’s no incentive for people to come in later. So sticky cookies works, where it’s sticky so  let’s say you get somebody to opt-in for the Clickfunnels trial and they don’t buy, or they opt-in at their house and then they go to work the next day and that’s when they decided to buy. Or let’s say they opt-in for Funnel University they don’t buy it, but then they buy Clickfunnels 3 weeks later because the follow-up sequence sold them and they buy that from a different computer. Sticky cookies will follow that person around, so if they buy 3 months later, it will still give you the commission for that person, even if they’re on a different browser, or computer, different product. Any product in our product line, if they buy you get commissions. The only way you would lose that person is if a new affiliate re-cookied them, it would override the sticky cookie. But the sticky cookie’s there for as long as it follows them.

The way it works is it’s not just cookie based. Let’s say you get somebody to opt-in, it adds your affiliate ID in the database, it knows if they buy anything from us in the future, even if there’s no cookie present, when they fill in the order form it’ll look to see who was the last affiliate who referred them to anything and give that person the commission. So that’s the concept of sticky cookies, which is a cool thing, as far as backpack, it’s this really cool advanced thing that nobody else is doing. So you should be using backpack for your affiliate platforms.

The cool thing is you promote Funnel University, all of the other crap we sell in the future….I mean all the amazing products we sell in the future. Sorry I don’t know why……we should probably edit that out. No.

Dave: No it’s actually the reason crap is coming up so much is because we’re thinking about selling toilet paper through a funnel. That’s why crap keeps coming up.

Russell: Oh man, there’s so many back stories to this week. Well two things of crap, one is Marcus Lemonis’ funnel, we’re selling toilet paper. It’s a crap funnel. All the products in the funnel are related to crap. And then Dave and I are also on a juice fast this week, which has added to the amount of crap we’ve been experiencing.

Dave:  TMI

Russell: So back to the strategy. So now that you guys got the backstory, we’ve got another 5 minutes before we’re at the office, Dave and I are kind of brainstorming this. So if we do it, the big thing with we mail the affiliates in, we’ve gotta basically tell them that, you give away this gift and you can get paid 40% commission.

Dave: And it’s recurring.

Russell: And it’s recurring, yeah. And the product’s amazing. They get a print newsletter, they get software, which is super sticky. I showed you the software this week, it’s amazing. So what’s the downside? Because this is either going to work really good or it’s a gonna completely bomb. The downside is people buying through their own affiliate link probably. They’ll be like, “Oh I’m going to buy it through my own affiliate link.” which is annoying. Do we care or do we not worry about it?

Dave: Today we don’t care. The other thing is there’s going to be a lot of urgency and scarcity to it, which helps everyone understand the importance of getting out and doing it right away. Because otherwise, there’s no reason for them to promote it. This is a product that’s not going to be available to be promoted long term.

Russell: It’d be basically two weeks and then we’re shutting down the cart. So you’ve got two weeks to buy this thing or else you lost your opportunity, and two weeks to promote it.

Dave: Which is again, a topic for another Marketing In Your Car as far as membership sites and scarcity. But right now, the whole idea is to send out to the affiliates and basically to do a Blab or Periscope or something where people get excited about it and they can go ahead and have the opportunity of offering a free product to everybody and if they buy that product, they then will also be cookied with our sticky cookies long term so if they then upgrade to Clickfunnels, which is the whole reason we’ve got Funnel University, then they’ll have the opportunity of getting commission on that as well.

Russell: It’s amazing. So what we’re inventing here is the backwards product launch, where we’re launching the affiliate program and we’re hoping it incentivizes them to buy the product and promote the product. So each sale doesn’t turn into one sale, it turns into 5 or 10 or 20 sales, depending. That’s be interesting stats to check afterwards. How many sales per average user. Because if you buy and post on Facebook, “Hey Russell Brunson is giving away this $1000 marketing gift, I just bought it. Here’s my receipt, you should buy it too.” Everyone should be able to get 5 or 6 people from it. What if that’s the way the email reads like, Everyone go buy the product, that way you can show, “Hey I just bought this product, this is how cool it is. It’s going to be coming this week.” And then post that on Facebook or you email it, and tell everyone they need to get it two. So that’s step two, and then step…..yeah.

Dave:  And It will go to the….You can link that directly on Facebook to the landing page, which would have a video.

Russell: This is so cool. I think we need to make a landing page that’s just a fast sale landing page too. Because the sales page we have there’s an hour long really cool, amazing video we made teaching some cool stuff using the Perfect Webinar Script. And then we pitch it really hard. It’s a free plus shipping offer so I don’t think it needs to be sold that hard. So I might clone the page right now and just make a simplified version of it that the affiliates can have so they can promote to the longer form education video or the quick sale or the squeeze page. Because the squeeze page has an amazing follow-up sequence as well.

Anyway, that’s what we’re thinking. so we’re just brainstorming and we thought let’s just invite everyone else in on this behind the scenes to hear what we’re thinking because this is either going to be a huge success or a complete flop. I think we’re going to do it, but we still gotta just confirm we are. So now you guys know what’s happening behind the scenes. We will find out today if that’s the right strategy and we’ll let you know in the next week if it works or if it completely bombs. If it bombs we’ll definitely shift mid-launch to “Don’t promote this thing, just go buy it.” Alright guys, that’s what we got for you. Have an amazing day and we’ll talk to you all again soon. Bye.

Dave: See ya!

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