What I learned 10 years ago that still sends tens of thousands of visitors a day to my websites.
On this episode Russell explains how he learned that having affiliates is easier than being a ninja. He also explains why having affiliates can help your business grow faster.
Here are 4 cool things you will learn about in today’s episode:
So listen below to learn all about the importance of affiliates for Russell’s business and your own, and also hear about some exciting new launches happening today!
---Transcript---
Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived I thought I’d jump on here real quick and hang out with you guys today on Marketing In Your Car. Hey everyone, good morning. I’m feeling horrible right now. We’ve got a lot of fun stuff happening. I don’t know if I mentioned on the podcast or somewhere, but we’re building out some sales funnels for Marcus Lemonis, so I had Wynter Jones, one of my favorite people and an amazing designer, I had him fly out to Boise this week to work on it. So we’ve been working funnel hacking out hours, so every night we get home at 1 or 2 in the morning. Today it’s Wednesday, so it’s been two nights in a row of super late nights.
This morning I have Frenectomy surgery. I think that’s what it’s called. This little thing in my mouth that I have to get snipped and I really am not looking forward to it, in fact I’ve been postponing it now for a year and a half. And today is the day of reckoning. I’ve got no choice, I’ve gotta do it. I think I had 4 hours of sleep last night, now I’m headed to the dentist, to go get my mouth chopped up. I was half asleep driving, and all the sudden traffic stopped and I was still going so I had to skid on my breaks, and then I thought hey if I survived that, I should definitely jump on with my friends and talk about something cool. So that’s what’s happening today. I hope you guys are having a good time.
We are working really hard on launching the new Clickfunnels affiliate center, which I’m really excited about. I remember when I first got started in this business, and I don’t know about you guys, but when I got started I was observing everybody doing stuff and talking about stuff and I was watching everybody making money and I didn’t know how to do it. I was so sold on the fact that it was happening and I was just amazed by what everyone was doing. I had been creating some little products; I was selling stuff here and there and doing all sorts of things. And I remember back in the day there was a forum, it used to be awesome, it’s super lame now, but it’s called the Warrior Forum. Back then all the best marketers in the world would hang out there all day and talk marketing strategy which is cool. You go there now and it’s this horrible place with a bunch of people that don’t know what they’re talking about complaining about things, so it’s no longer awesome. But there was a day and time when it was awesome.
So I’m hanging out in the warrior forum and there’s all these people talking and sharing and giving and it was so cool. I remember this one post this dude wrote, the question was, “What’s your favorite way, what’s the best way to get traffic?” and I was trying to learn how to do traffic at the time, this is pre-Facebook so that wasn’t even an option. It was just Google and SEO and all the different things, so I saw that question and I was like, oh man, this is going to be awesome. I’m going to hear all these legends and these giants and these marketers discuss the best way to get traffic and I’ll just figure out what the best one is and build on that. That was my thought when I saw the post.
I start reading it and one guy’s like, “Google PPC is the best because blah.” The next guy was like, “SEO the best because blah.” Then someone’s like, this was back in the day and there was this thing called cloaking, “Cloaking is the best.” “Safelist.” I’m trying to think of what back then was cool, there’s all sorts of stuff. Anyway, everyone’s posting their ideas and trying to justify why what they did was the best. So I’m going through all these things and then all the sudden there was this dude, his name was Allen Sais. He was the guy who owned the Warrior Forum, and he didn’t post a lot, but when he did, he would silently walk in, drop a bomb of gold and walk back out. That’s totally what happened with this. All these people giving their explanation of these things, and he came in and dropped on sentence. All he said was, “I rely on my own network of affiliates.” Boom. Mic drop. Bomb exploded.
And I read that and I was like, “What?” At first it didn’t make sense to me. I read it and I read it again and kept reading it. And I knew that Allen was probably one of the better marketers, one of the more rich guys in that forum, and I was thinking of that and I was like, “There’s something to this. I gotta figure this out.” My brain was thinking, “I could learn PPC like that guy said, but what if I had 5 or 6 affiliates who are really good at PPC and they just did that. And I give them a percentage of the money, but they just did it and I don’t have to learn that. Maybe I’m not as good as one guy, but if I had 5 people doing it, or 10 people, who knows? What about SEO, I could do SEO or what if I find people who are already amazing at SEO and they become affiliates of mine.” Now instead of me doing SEO I’ve got 10, 20, 30 people doing SEO for me. What if instead of building a list, I found other people who have lists? And I realized that there was this power and this leverage of having affiliates, because I can build lists of a million people, which is awesome. But if I had 30 people each with lists of a million people, it’s so much more powerful. I could even rank number one on Google for my number one keyword, but what if I had 20 people all ranked. And I started thinking that, and that’s gotta be my focus, is less on me becoming a ninja at any one traffic source, and more of me building a really good affiliate program and attracting people that already have those things. People who are already doing those things and are already amazing at those things. That was kind of the thought process.
So back then, man this back 10-12 years ago, I launched my first affiliate program. And that became my focus. We trained affiliates and had an affiliate center and we had all sorts of things and that was my focus and because of that, my companies grew dramatically. During that time I became good at these other things, I learned how to drive traffic, I learned how to do stuff so I was able to do that. But we made 90% of our income from affiliates, and I think it’s really powerful.
With Clickfunnels when we launched it, we drove a lot of our traffic, but we had a lot of affiliates and that’s how we grew so quickly, is leveraging my network with affiliates I’ve been building up over the last ten years. But even with that, we’ve never had a good affiliate center. We’ve never done a lot of the core things we used to do back in the day to build and promote our affiliate program. We just haven’t ever done that. So that’s one of the big focuses, while Wynter’s been designing Marcus’ funnels, me and Dave Woodward, who runs the Clickfunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money, and all the other cool things we’re doing inside our affiliate program. So that’s what we’re working on and I think today, unless we had a couple little hiccups along the way, so unless something crazy happens, we’ll be launching the Clickfunnels affiliate program. We’re also going to be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or two that we were going to launch Funnel University, but we just had some external things that I don’t even want to talk about, because it makes me so mad why we haven’t been able to launch it.
Today should be the day unless there’s something crazy that comes up, we had one last hiccup happen last night at 2 in the morning, so we were trying to get that cleaned up, and then we should be ready to rock and roll. So those of you guys who have been paying attention and watching, we should have Funnel University live today, which is exciting. You should all buy it because it’s going to be amazing. I’m really proud of it. The content is second to none. So that’s really cool. So the content’s amazing and then…..my brain’s blanking out. Oh the software. There’s 3 software tools and they’re just insane. We’ve got a survey generator, a video image uploader, and a Webinar Chat app which are awesome tools. Anyway, there’s so much cool stuff.
The sales funnel we’re using to sell, I’m really proud. We put a lot of time and energy and thought in that one, so it’ll be fun to finally let the world see that, which is cool. What else, what else? And then the Affiliate Center. The new Clickfunnels affiliate center is going live too. Anyway, I’m excited. If you’re spying on me you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that’s where my focus is at. Is building our network of affiliates and I hope that that resonates with you guys. It comes back to all the stuff we talked about, dream 100, creating cool affiliate programs, and then there’s so much stuff that goes into it, but it is the key. So I hope all you guys focus on that in your businesses. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Allen Sais say it the very first time. That’s it for today you guys. I’m at the dentist, I’m about to walk in there and get my mouth chopped open. I’m freaking out, but hopefully it will be good. Talk to you guys soon. Bye.
Which marketing channel is the best to focus on today?
On this episode, Russell talks about how TV changed over the years and made advertising more difficult. He also explains how social media is changing in much the same way as TV.
Here are 4 interesting things you will learn about in today’s episode:
So listen below to see how you can use social media to advertise to your specific market.
---Transcript---
Good morning all my fellow Marketing In Your Car friends. Welcome to another amazing day. Hey everybody, it’s amazing today. It’s like 80 degrees, which it shouldn’t be. I think it said on the news that normally it’s like 60 today, but it’s not, it’s 80. It’s beautiful and it’s amazing and I love it. You know you can’t help but be happy when it’s nice out here.
Okay, last night I had wrestling practice. I have not wrestled for a couple of weeks. We beat the crap out of each other and today my face is feeling it, my neck is feeling it, my back is feeling it, my arms, my sides, my ribs, my fingers. I am jacked and I love it. I miss this feeling. This is so much better than running on a treadmill. It was awesome. So last nice after practice we were talking about some stuff and I mentioned something that I thought was kind of cool so I wanted to share with you guys.
So I wanted to talk about old media, kind of what happened and then new media and what is happening now, because it’s really interesting. Rewind back I don’t know, twenty years ago maybe. No, I guess, dang I’m getting old. I guess twenty wasn’t that long ago, maybe thirty years ago. Whenever TV was different, before cable. There used to be three channels, there was ABC, CBS, and NBC I believe and maybe Fox, I don’t know when Fox came around, but initially it was three channels.
So if you wanted to get to everybody in the world, there’s only one of three spots you could advertise on. And those who capitalized on it made a lot of money really fast. In fact, the first time I meant Tony Robbins, this is the kind of story he told me. He said, “When I got started thirty years ago there were only three channels, so we just targeted those three channels, it was easy and we made a ton of money. What happened is that a few years later, they started adding more channels”. Maybe that’s when Fox News came about, and PBS and I don’t know, some of the other ones. And then it turned into cable. Cable had a couple of channels and then it turned into a couple more, and then today there’s hundreds channels on cable. Still there’s never actually anything good on TV, which is kind of amazing.
But there’s hundreds and hundreds of channels. And Tony said that his business during the recession took a huge hit and it was mostly because it was harder to get distribution directly to people. It became more expensive, it became harder, it became more spread out because no longer are people watching three channels, they are watching 103, and to buy ads on 103 different networks became really expensive. So because of that they were struggling they started exploring different avenues and that’s how we kind of met him, a bunch of us internet marketing dudes. We initially met him during that part of the journey where he was like, “Man, our distribution channels are so segmented and so fragmented now we can effectively get to our end audience.” And it changed the whole dynamic of their business. They had to shift and evolve and get better.
That was this whole process of going from 1 or 2 centralized spots where everybody’s eyeballs are at, to hundreds of spots and how it changed the business world. Now I was talking about how similar that is today. And one cool thing that’s interesting, the one thing that got easier when channels split is that because all these channels start popping up, things became very niche specific. There’s the camping channel, there’s the home channel, you know HGTV where they’re building homes and fixing and rehabbing and stuff. There’s all these different channels and they’re very niche-y. So if you had a niche business related to one of those channels it became easier, because you’re like, “I don’t have to advertise on NBC in front of a billion people and hope that a few people that actually care about my camping product are going to see it.” Now you can go to just the camping channel and everyone who is interested in camping is on that one channel. So for niche markets it became a lot easier, because now you’ve got your captive audience all in one spot and you can focus and target on that one channel. So that was kind of the big benefit that came from this huge breakup of TV.
Man the sun is so bright, my body wants to sneeze like crazy. So if I start sneezing, having a sneezing attack, that’s why.
Alright, so that’s the offline world. What happened, things were harder for people and also things were easier. When I looked at online it was kind of similar. A few years ago Mark Zuckerberg had a really sweet idea for a thing called Facebook, built it out, first it was free for a long time, then he started adding ad platforms. At first it became the place. It was the only place you would go, you could jump on Facebook, buy some ads and become rich. It was that easy because everybody was in one centralized spot. Just like back in the day with ABC, NBC and CBS, one spot, so Facebook was easy. It just worked. Then what happened is that after Facebook, a few years later, all the sudden people started splitting attention, because now these other social networks started popping up. You get Twitter, you get Pinterest, you start getting all the video platforms, you get Periscope and other things like that and then you split again. You’ve got Snapchat, you’ve got I can’t think of them all, but it went from one spot where people were spending their time and energy now it’s this huge fragmented thing.
Now people are picking their favorite platform and they’re leaving Facebook. Not everybody’s eyeballs are on Facebook 80 hours a day like it used to be. Now it’s like, “I spend my time on Snapchat, that’s where you gotta find me.” And then other people, “I’m on Pinterest.” And other people are on different spots. So what’s happened is that us as marketers used to be like “Let’s get really good at Facebook ads.” Now you gotta get good at Facebook and Pinterest and Snapchat and Twitter and YouTube and….where everybody’s eyeballs are going.
So there’s kind of positives and negatives of that. Very similar to the positives and negatives of the TV world. But before I explain those things, I am at my little man’s parent-teacher conference. I’m pulling in the parking lot, so what I’m going to do, I’m going to pause this right now, I’m going to go find out how smart my little son is, get his report cards and then I will be back for the rest of my drive back to the office to discuss this in a little more details. I’ll be back in a little bit guys. Talk to you soon.
Alright everybody, I am back. In case you are wondering, Aiden passed his kindergarten, or I guess his preschool parent-teacher conferences. He’s a genius, he cuts straight lines, he draws great pictures, he can count to ten all by himself. He’s amazing. Its fun they have pictures from when the year started and then now and you can kind of see the difference of how far he’s progressed on the Alphabet, numbers, pictures, coloring, cutting, drawing pictures of himself. Anyway, it was awesome. So there you go, my son’s a genius, which is cool.
So where did we leave off? I think I left off talking about how online media is starting to be fragmented just like the offline world was, it was happened way faster by the way. We had three channels on TV for decades. You know Facebook had a year, two year run before Twitter and these others start popping up everywhere and splitting the attention. So the attention’s going to all other sorts of places. So with that comes a couple of things. First off it gets harder. How is someone like me or you, who’s like, we’re small entrepreneurs, we’ve got a little team and we are trying to effectively market on thirty different platforms. It’s hard. At least with the TV age it was like, it’s thirty platforms, but basically you call your ad guy and say, “Hey run my ad over here, over here, and over here.” But with what we got to do, every platform is different. Some are keyword focused some are interest focused, some are….the way you run the ad, the way you design the ad are all different. You can’t run the same commercial on thirty channels. You gotta write image ads for here, video ads for here, 15 second videos here, but longer videos over here.
And then each platform has multiple ways to advertise too. You’ve got pre-roll videos, post-roll, tech….it’s hard. It’s this huge segmentation splitting of attention and for us to effectively be in all of them, it’s almost impossible. What do you do? It’s a good question. What should you do? A couple of things that I would notice, first off is notice the fact about in the TV world that it got easier when you focused more on a niche. If you were selling camping gear, you could go to the camping channel. You’re target demographic was there, which is cool. So it’s easier. So same thing as here, you gotta realize that even though there’s thirty different platforms, your audience isn’t on all of them. Even if they are on all of them, doesn’t mean you have to be on all of them.
I always tell people, you gotta learn initially one platform that you know your audience is on and become a master of that. So if I know camping channel is where everyone is at, that’s where I’m going to focus, if I know for me all my people are on Pinterest, I’m going to focus there and master that one thing. If I know they’re all on Instagram, or if I know they’re all on Snapchat….Wherever your people are, that’s the platform to pick. Just like the camping channel, we’re going to pick that one and be the best at that and focus on that and start pulling out customers from there. And really become good at that and then after you’ve mastered it, not while you’re mastering, this is the key. After you’ve mastered it, then go and pick the next channel. And then you can add on another one and another, but you shouldn’t be in thirty different things. It’s just too hard. You’re watering down all of your efforts, whereas you can focus on one and perfect it, it becomes better.
So those are some of my observations and thoughts today that I thought were kind of interesting and I hope that helps you guys to kind of look at that and say , “Okay, this is being fragmented, I understand that now and I can’t be everywhere at once because I will run out of money and time and energy and my message will become so diluted. I gotta pick one.” Pick the one that your market’s at because everyone’s market is different. My market’s not on Pinterest, but I’ve got other friends that make tons of money on Pinterest. My market is maybe on Instagram, I don’t know, I haven’t figured Instagram out yet. But other markets I got friends making a million bucks a year a hundred percent off Instagram. So you gotta figure out where your people are actually at? How are they consuming content? And you got to be there. But you don’t have to be on every single platform. That’s the mistake that so many people are making. And they’re spending money on so many different things. You can mine a lot of gold out of one well.
So figure out where that’s at and dig deeper and deeper and just kind of focus there and eventually, especially depending on the platform, some platforms are smaller. Some TV channels don’t have as much viewership, so eventually you’re going to tap out where everyone’s seen your message and you’re going to get ad fatigue and it’s just not going to do as well. At that point do you change the message or that’s when you add a second channel or a second distribution channel to focus on? But that’s a more powerful strategy, go deep and try to mine all that gold out of that channel as opposed to trying to effectively be in thirty or forty or fifty different channels and hopefully dabble in all of them. I’d always rather go deep in one section than dabble in a lot.
So that’s it for today you guys. I’m heading into the office. I got some exciting things happening. So exciting. I’m sure I’ll be sharing those with you guys in the next little while. I just wanted to take the time to drop some of those thoughts with you guys. So that’s what I got. Have an amazing day and I’ll talk to you all again soon.
What area in life are you struggling with today?… Good marketing will solve EVERY problem.
On this episode, Russell talks about good marketing, and why it can solve every problem in your life. He also goes over why bad marketing is destroying the Boise State Wrestling Program and how good marketing could fix it.
Here are 3 cool things you’ll learn in today’s episode:
So listen in below to discover how to solve problems in all aspects of life with the power of good marketing.
---Transcript---
Hey everyone, right now I’m actually in the middle of a carwash and this is a first for Marketing In Your Car. Alright everyone, if you guys can hear me or not, we are in the middle of a carwash. I hope you can hear this; it’s kind of loud outside. I got car washed a week ago and then I had it the other day and it rained, just drizzled a little bit, and then my cars been spotted for the last week and I’m like, you know what I’m going to go and get this washed so that it doesn’t look like I’m driving a car that’s been sitting out for the last 2 weeks or whatever.
That’s where we are at, that’s the water going over us if you can hear that. Now we’re moving to the extreme polish section. Sweet, it’s dumping tons and tons of suds all over me and there’s all these crazy lines of red, green, I feel like I’m in a disco right now. This looks awesome from the inside. This is one of those carwashes you drive in and put your car in neutral and it pulls you through the whole thing while it’s washing everything. I think my wife might be behind me. There’s a car that’s just like my wife’s behind me, which would be really weird. Who knows? Maybe she’s getting her car washed today too.
I’m driving the Corvette, so the guy was staring at me, looking at me he’s like, “Nice car.” I’m like, “Thanks.” Anyway, I have some serious stuff to talk about, but I want to wait til I can hear you and you can hear me. We’re about to pass through to the end. The final scrubbing and wax It says the element of protection is going through, now it’s rinsing off all the bubbles. And now we’re about to go through the part where they crank on the heat and the air, and it’s going to blow all this water away. And here it comes. This is my favorite part. Right now all the water is being blown up the windshield so it feels like, it’s awesome. And check that out you guys, I’ve got a car now that is clean. It’s not completely dry but it’s mostly dry. Oh here comes the last phase, oh, I see flames. Alright you guys, now we’ve experienced a carwash on Marketing In Your Car. It doesn’t get any better than that.
What I’m doing right now, it’s getting loud again. So I’m going to actually pause it for a second, because I gotta go vacuum out the inside real quick, then I got something very important to talk to you about. So that’s the game plan, I will see you guys in a few minutes here. We will pick up where we left off.
Alright, alright, we are back on the road, and ready for an amazing day. So what I want to talk about today is a very important subject, in fact it is the most important subject, arguably that you will have to learn about or think about in your life. And that is very broad, but it’s important and I’ll explain why here in a second. It’s marketing. Marketing matters. I was going to say that it’s the only thing that matters, but that’s not quite true, but it’s the only thing that matters if you want anything in life. So there you go.
Now kind of to explain this; most of you guys know, if not you need to go back and listen to all the other 5000 episodes to catch up with who I am. But, I’m a wrestler. I grew up, was a wrestler in high school, was a state champ, took 2nd place in the country, was an all American. I went to Brigham Young University for a year, wrestled there. They dropped the wrestling program, transferred to Boise State, wrestled here, finished up my wrestling career here and then later went and tried to try out for the Olympics. We kind of built an Olympic training center here in Boise Idaho. I employed half the Olympic team to wrestle when our company was at a big peak, and then the company kind of collapsed, I had to cut the program and that really sucked.
But, there’s my wrestling background in a nutshell. So I love it more than probably everyone on earth. I spent over $600,000 that year on the wrestling program and it didn’t go anywhere, which is a lot of money to throw away. But that’s how much I love wrestling. So yesterday morning I get an email from some of the wrestlers on the team and they’re talking about the Boise State coaches. I wrestled Boise State and we had two coaches. The head coach and assistant coach. The head coach, while he was a really nice guy, horrible marketer. Worst marketer on planet Earth. Can’t recruit, can’t train, can’t sell anybody in anything, somehow he got the head coach job. He’s kind of been there forever so when the old coach left they let him come in there. He’s kind of run the program into the ground, and instead of noticing that and being like, “Hey I should surround myself with great people.” He did the other thing, which is “Let me get rid of everyone around me who knows what they’re doing to make me look better.” And I had that same thing happen…….
It’s something that’s common among wrestlers and among leaders who aren’t necessarily great leaders. So instead of trying to up their skills they fire and they cut the people around them and make them look better. Which by the way, horrible management idea. To anyone that’s followed my podcast, or what I believe. I’m the other way, I surround myself with A player geniuses that are smarter than me, because they make me look good. That’s kind of the opposite. But for him the idea was, “Hey, I’m gonna cut people around me who are doing good stuff because it’ll make me look better.” So yesterday he actually fired the assistant coach, which is insane because the assistant coach ran the whole program, did all the recruiting, did everything. But because of that, it made him look bad, so instead of being grateful and appreciative to that person like he should have been, he instead fired him, so that it would make him feel more secure in his role.
Now there is a huge uproar in the wrestling community here. So I got on this email chain that went on back and forth and back and forth all day long with people who want to get our coach fired. Trying to talk to the administrator and all sorts of things. Reinstate the assistant coach in place of the head coach and all sorts of crazy things. I just mentioned really quickly, “Okay, I agree there needs to be a change. I don’t invest money in the Boise State wrestling program anymore, because of some issues. And I would love to invest money back in the program. I love wrestling, I love Boise State, but I haven’t because a lot of the issues that everyone is talking about right now.” So one of the guys messages me and he’s like, “Well as a potential investor, what things would you like to see that would make it so you would be willing to give money.” They said, “Please be brutally honest.”
So that should be an entrance way to give me the ability to say what I really believe, and then should listen, they should shut their mouths, listen because you asked me to be brutally honest. So I went through and I was brutally honest. “These are the reasons I would not give money to the Boise State Wrestling program today.” And I gave the reasons, boom, boom, boom, boom.
A marketer would have looked at that and said wow, if you guys came to the funnel hacking event, it talked a lot about how, “Here’s the 3 step process to build the business. Step 1 find a market, step 2 ask them what they want, step 3 give it to them.” So you’re trying to figure out how to get money from me, so I say here are the reasons I’m not giving you money. The smart thing a marketer would say, “Wow, he told me exactly how to sell him.” And you come back and say, “Russell, sweet. You want this, I will do this.” And you would give me what I asked you for, and I will give you money. It’s so simple. All you need to do is just listen to what I said, and then give it to me and you get free money for doing nothing. That was what should have happened.
Instead, this guy, bless him he’s a wrestling coach….I don’t know. I love wrestlers, but…….anyway, he came back on every one of the reasons why I said I don’t currently invest and instead of saying “wow, let me fix that so you will give me money for free. Came back and fought me on every single one, and insulted me on multiple of them. I was just like, “Are you freaking kidding me.” I am telling you what it will take for me to give you money and instead of saying, wow let’s do that so you will give me money. He came back and fought me on every single point, insulted me on multiple ones and basically told me I wasn’t a true wrestling fan. I was like, “Are you freaking kidding me. Four years ago I spent 600,00 on wrestling here in Boise to make Boise wrestling better. In the last 12 months I’ve spent I probably won’t say, but insane amounts of money. More than the entire budget of the Boise State wrestling team for the next five years on my own wrestling room. I love wrestling more than anyone. Period. The end.
For you to come in and attack me and insult me like that, now I sure as heck don’t want to give you money first off, second off, your problems are all business issues you’re struggling with. And you’ll have a bunch of wrestlers that don’t know anything about business trying to solve these business issues. There are a couple of people in our little community who are business owners who actually know how to build a business and help solve these problems, but instead of listening to people who actually know how to run big organizations and made tens of millions of dollars doing it, you insult them because we don’t agree how it’s been run up to this point, which obviously hasn’t been a good job and that’s why it’s gotten to the point it is today.
It was just kind of interesting to me. In all of my points, the things that I wanted so I would give them more money, were nothing like, “Russell needs a statue of himself in the wrestling room.” Although that would be pretty dang cool. All of them were like, “I didn’t know about any of the events last year. I only went to one match because I didn’t know about it. We don’t market to our own people. If me, Russell, who is obsessed with wrestling, who spent $150,000 to build his own wrestling room in his backyard, doesn’t know there’s a match coming up, there’s a problem there.
Instead of saying, “Wow, you’re right Russell. As someone who’s marketing and sold tens of millions of dollars a year in your own products and services, would you mind giving us some advice on how to market this?” I would say, “I would love to donate my time and my energy to a cause I believe in which is wrestling.” But instead they come back and say, “All the true fans know when the matches are, those who don’t we should probably try a little harder to let you guys know about it.” Are you kidding me. I’m saying I will give you more money if you will effectively market your business, that’s what I told them and instead of asking me the best way to do that, they fought back on every single one.
My dad started this All-star Match in Utah to be able to fundraise for Utah Valley Wrestling. When BYU dropped the wrestling program, I was there, they dropped the program and my dad came back and built the coalition and teamed it, “Save wrestling in Utah” and they actually started a new wrestling program called Utah Valley Wrestling at UVU. My dad’s All-star match is running for 18 years, makes about $25,000 a year through this All-star match for the thing. I said, “You guys should run an All-star match.” I told them this a couple of weeks ago, and they’re like, ”We have. We’ve run one for two years in a row.” I’m like, “Really, how much money did it make.” “Last year it did $3 grand and this year $4 grand.” And I asked how they ran it and they were running everything wrong. So I asked my dad, “This is what’s happening in the program. You’ve been running one for 19 years, what would you do differently?” and he told me, “Here’s all the issues. First off, you guys are doing it after the wrestling season, which means…..this issue, this issue….” And he went on all the issues and he talked about how he marketed it and how he got coverage in the newspapers and all this stuff. And my dad marketed it and successfully. It has become a huge fundraiser. Raised over a quarter of a million dollars for the wrestling program through this thing he did.
So one of my things was like…and Boise State, they fundraise every year by doing a golf tournament, I was like, “We’re wrestlers, we should do wresting stuff to raise money for wrestling. I’m not going to go to a golf tournament and give my money to wrestling. That’s stupid. We need to use wrestling. We need wrestling camps, with junior wrestlers coaching these camps. That’s just common sense. Things that revolve around wrestling to raise money for wrestling. We had an All-star match, apparently you guys from last year, has been a complete bomb. If you want my money we need someone to run a good allstar match. My dad has run one successfully for 19 years in Utah and raised $25,000 a year. Not one person has ever asked him how he did it. If you want me to donate my money, we’ve gotta become business owners and marketers and focus on those things.”
So Instead of him saying, “Wow, can I talk to your dad” He comes back and says, ”First off, we’ve run this thing two years in a row and it has not been a failure, it’s been a huge success.” Then he starts going and getting defensive and talking about all the reasons this thing was a big success. I didn’t even respond. I just pushed it off. I’m using this podcast as my way to vent because I was frustrated. But I was like, Okay, what constitutes success for you? Was it a good wrestling match? Probably was. Did the athletes have a good time? Yeah, probably did. Did the few people who actually knew about it have a good time? Yes, they did. So from your standpoint as a wrestling coach it was a huge success. As a business owner, making $3000 from an event like that is a huge failure, horrible failure.
If my employees ran that, I would have fired them. I’m not saying from a, we ran a good event standpoint, it wasn’t a good, I’m sure it was. But as a business venture, it was ran horribly. And just from my 5 minute conversation with my dad I know 8 things they did wrong. If they just would have asked they would have known. I didn’t even know that we had an All-star match in Idaho until I told them they should start one. Oh we have for two years. How have I never heard about it?
These guys are missing the whole point. So what I’ve found in my life, and I think its true is almost every single problem in life can be solved with good marketing. That’s it. And until people understand that and embrace that, they’re going to continue to suffer from mediocrity. Think about any aspect of your life. Let’s say you’re like, “I don’t have a girlfriend. My life sucks.” How do you fix that problem? You learn how to market yourself. That’s it. If you don’t have a girlfriend or a wife or a spouse or a husband, or whatever the issue is, it’s because you suck at marketing yourself. That’s it. Any other excuse you give yourself is just BS, you suck at marketing yourself. “No one’s coming to my business. No one’s buying my products.” There’s only one problem, you suck at marketing your products. That’s it. That’s why nobody’s coming to buy your thing. “No one’s coming to my wrestling tournaments.” Because you suck at marketing. “No athletes want to join our team. “ Because you suck at marketing.
Every problem in life can be fixed with good marketing. I’m convinced of it. I don’t care what it is. You give me any problem, anything, it’s because you suck at marketing. That’s the issue. That’s the overlying issue. I look at the problems I have in my life, even in the ones in my personal life. If I was to be completely honest and look back at myself and ask myself a question, my question was, “Russell, why are you horrible at this aspect of your life?” and if I was honest with myself it’s because I sucked at marketing myself in that aspect of my life. That’s it.
So for you guys, who may not be wrestling coaches or people who care about that, but care about other aspects of your life? If you are not successful at anything that you want to be successful today, it’s because you suck at marketing, and it’s time to up your game and start becoming a student of marketing. Someone told me one time, “Russell, you are so smart. That’s how come you’re a multimillionaire.” And I was like, “It has nothing to do with being smarter.” This guy was a doctor. I’m like, “You are a million times smarter than me, infinity times smarter than me, maybe ten infinity times smarter than me. The only difference between me and you is I focus my time and energy on something that produces cash. Marketing. You focus the same amount of effort on how to become a doctor. Unfortunately while doctors get paid a lot, you don’t get paid nearly as much as someone who focuses on marketing. It’s just how the world works.” So for those of you guys out there who want to solve any area of your life, business, relationships, everything, the most important thing you can do is up your game in marketing.
It’s time to become a student of it. It’s not time to quit dabbling like, “I read an e-book, I read the blogs…” It’s time to become a student of marketing. If you come into my office, you will see ten walls wrapped in books from top to bottom, every marketing and sales book known to man. I’ve upped my game. It’s important to me. I love marketing and if you don’t love marketing yet, it’s time to step up your game and become a student of it and to become someone who loves it. If you love marketing, you love this game; it’ll transform your life in all aspects. Business, financially, if you want to raise money for charity, whatever it is that you want to accomplish in life, all those problems, the issues, the headaches that you’re struggling with will all be solved with good marketing.
So that is my message and my rant for today. I’m hoping that the wrestling team will see the light of day. A bunch of guys are going to talk to the administrators. My goal, what I hope happens, is that they clear house, let go of everyone, bring in a new team and allow people like me and a couple of other people who run successful businesses to come in and run this thing like a business. If we do that Boise State Wrestling will be saved and become an amazing program. And guess what? Our athletes will win. And they’re not going to win by having better wrestling coaches. They’re going to win because they have better marketing. That’s how you get good recruits. You get good recruits with good marketing. You get people to show up to your matches because of good marketing. Everything comes around with marketing.
I look at guys like Dan Gable the greatest wrestler in our sport. Not only was he one of the best athletes of all time, he’s the best coach of all time. After he won the Olympics, he went and started at Iowa State became head coach of the Hawkeyes, won 23 national titles in a row. Something crazy like that, and if you go to an Iowa Hawkeye event, there’s the entire auditorium is completely filled and you’re like, “Man, How did Dan Gable do that? He must have been a really good wrestler.” Yes, he was but that’s not how you fill events. You fill events by being good marketers. You become national champs by being good marketers and recruiting the best talent in the world to where you are at. I would say Dan Gable was probably the best wrestling coach in the world, and he was definitely the best wrestler marketer in the world.
I was talking to a bunch of the guys and they talked about how a lot of schools will wrestle and they’ll ride people, they’ll turn them over and pin them. While that’s good from a wrestling standpoint, it’s not fun to watch. If they drilled them like…..if we want to get fans to show up we have to have a wrestling style that’s fun to watch. We need to dominate people; we need to push them over. If we’re going to get people to show up, this is a show. This is show business; we gotta give them a good show. You give them a good show and people show up.
So I did that, and they went from being this sport that nobody cares about, if you go to an Iowa Hawkeye event, you’re looking at 30 or 40,000 fans going nuts, because they built it as a show because Dan Gable is a good marketer. That’s it you guys. Good marketing solves all problems. Not some problems, solves all problems. That’s how I really feel. So there you go, you guys. Rant over. I’m heading into the office, get some stuff done. Go up my game with some more marketing. I gotta learn, I gotta educate and prepare. I gotta be good enough to accomplish my tasks. That’s my plan for today; I hope it is for you as well. That’s it you guys. Talk to you all again soon.
Here’s a quick recap of what happened during this year’s Funnel Hacking Live event!
On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event.
Here are 4 fun things you will hear about on today’s episode.
So listen below to see what you missed if you didn’t attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others.
---Transcript---
Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I’m here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun.
So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I’ve got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we’re expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I’ve ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I’ve got all these deep seeded fears that nobody’s going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.”
But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don’t know that’s just me thinking that people are not like me. Because I probably wouldn’t have pre-registered either, not going to lie. But I just assumed, so the night before I’m going to bed and they’re like, “So far, only 300 people pre-registered.” I’m like are you kidding me? Either nobody showed up or they’re all planning to pre-register in the hour we have before the event. So I’m totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show.
It’s interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You’re trying to make money or whatever, and obviously that’s part of the plan, but that’s never the number one goal. The number one goal is to put on a show that’ll be not just something that’s going to transform your business, but hopefully change your life.
When I look at it, we’ll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came. In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days.
I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I’d been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I’m looking at it all and there’s all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we’re glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you’re sitting there. It was amazing, it adds a whole other level of dimension to the experience. I’m watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it’s not amazing is just a high maintenance piece of garbage, is kind of my thoughts.
I feel the same way, if you came to the Funnel Hacking event and you didn’t get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there’s been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again. As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side.
To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don’t have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don’t have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that.
On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I’m trying to get it, but I apologize Alex, if you’re listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don’t feel alone, I don’t feel like I’m a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don’t think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It’s a good question talking about us with our business. There’s all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They’re helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you’re focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing.
Kyle Cease who’s a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that’s happening. We kind of bragged about our tech team for the first time ever. A lot of people don’t know, the tech team who’s building Clickfunnels right now, they’re a bunch of what Ryan, our CTO said, he said that they’re like the Russell Brunson’s of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he’s one of the dude’s who’s doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it’s like a who’s who of the coding world, who are develops are, which is pretty amazing if you think about it.
He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don’t really care about the customers, they’re loving working for a company where they get to see a difference, and when they make something it changes people’s lives and it’s pretty awesome. So that was really cool.
Who else, I know I’m missing some other stuff that happened. Let’s see, the first day, man there’s so many cool things, I don’t want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool.
Let’s see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we’ve got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they’re blowing up gyms. They’ll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they’ll completely film an entire gym before it’s launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome.
Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke.
It was so cool. He was so cool. I can’t even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything. Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he’s like, “Is there any business that Clickfunnels won’t work for?” and we’re like, “Not really. It’s pretty amazing.” So he’s like, “We need to get you guys on the show. You guys need to be on the Profit. I’ve got a whole bunch of people with shows coming up. I’m going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He’s awesome. So then we’re like, “we’re going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He’s like, “Nah, it’s Saturday, we’re just hanging out. I’ll just come in and hang out and take pictures with everyone if that’s cool.” I’m like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event. He sat there and did interventions with people only he was fixing people on the fly. Super cool.
And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool. So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I’ll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool.
So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We’re excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it’s going to be the last week of February in Dallas. My goal, and this isn’t happening yet, my goal, I’m putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can’t make it better than this years, this years was pretty dang cool. If we wanted to step it up, that’s the only thing we got to do it with. So that’s my goal and game plan, but no promises yet, but that’s kind of what we’re shooting for. We will see.
Anyway, with that said, I’m at the office. I took yesterday off to just lay out, hang out. Today I’m going to be using as a planning day, I’ve got a lot of stuff and projects and cool things happening, so I’m going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He’s like, “It’d be pretty boring, most the time I’m just sitting there thinking, and reading and meditating. It doesn’t look like I’m doing much because for me, it’s all about…I don’t want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what’s the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That’s what I do.”
So today is going to be like my big domino day. I’m going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes.
So that’s my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven’t watched Batman VS Superman yet, go and watch it and don’t complain. These guys spent hundreds of millions of dollars and it’s going to cost you $10. With that said, I’ll talk to you all again soon. Thanks everybody.
What happens the second the pressure is lifted.
On this episode,Russell talks about getting the finishing touches done for his presentations for Funnel Hacking Live. He also shares some new ideas he has and some cool new stuff that is coming up in Clickfunnels and Funnel University.
Here are 3 cool things to listen for in this episode
So listen below to hear some of Russell’s ideas and to get excited for the upcoming Funnel Hacking Live event.
---Transcript---
Hey everybody, good morning. This is Russell and welcome to another edition of Marketing In Your Car. Hey everybody, hope that things are amazing today, I’m just backing out. Today I’m driving the Corvette because last night I was driving home and I got a flat tire in my brand new tires, which is kind of frustrating. I don’t even know how to get it from my garage now to go get new tires but I’ll figure it out another day. Today we’re going to the office to go finalize everything for the event. Tomorrow morning we all fly out. Some of our team’s already down there and I’m going to be heading out in the morning, I was there last night until about 2 am working on presentations and I’m feeling good. I finally got the main presentation done and designed and figured out.
Why do I call it the main presentation? Well, some of you guys may know that one of the reasons why everybody does events is to hopefully make some money at them. We make some money out of ticket sales but most goes back to speakers and advertising and promotions and all those things. So our event is really kind of twofold. One is to bring the community together to get everyone talking, funneling and getting more excited about Clickfunnels and having a great party. Number two is we want to make some money from it. I think everyone would be disappointed if I didn’t. I would not be practicing what I preach, I would not be congruent there for, I promise those who are at funnel Hacking Live, I will try to sell you something, and that’s what I was working on last night. Now our sales pitch is the same this year as it was last year. We try to have the event a million percent content and just one percent pitch, so we are offering our certification program again. So that’s what I was working on last night, the presentation for the certification program.
Now, I’ve had a lot of fear wrapped in this because we’ve dramatically increased the price of certification. So because of that I’ve been nervous on how to present it and how to pitch it. Got some good advice from one of my friends and one of the inner circle members, Darin Stevens, and based on that, did something new so I’m excited. I’ve never sold this way before, but hopefully it will work out good for me and for you and for everyone that’s there. I’m excited, so that’s what I’ve been working on late til last night, which was fun.
It’s funny because I’ve been stressed trying to get all these presentations done. I think I have 7, I believe. And now they’re all done, and I’m going in today just to clean up all the slides and make sure when I click slide to slide the right thing pops up at the right time. Make sure that logically, it all makes sense. So today will be kind of an easier day. So the hard work got done last night at 2 am, because that’s the hard part for me. Getting all these ideas and concepts out on slides and then now it’s just cleaning them up.
It’s funny because, this is the whole burnout thing we talked about last week, but now that the bigger barrier is out of the way. In fact, this is the first time I’ve gone to an event that my slides are done before I get there, ever, in the history of Russell Brunson. So I’m kind of excited about that. It’s funny because now that that pressure of this big task that I’ve been avoiding is done, all day today all I can think about is new cool stuff I want to do. It’s the A.D.D. entrepreneur right. I should be thinking let’s take a break, but no, instead I’m thinking, okay so I’ve got some cool ideas. First off, during this whole researching phase, I’ve been going through and getting a bunch of stuff, I looked at a lot of Gary Vaynerchuk stuff just because he’s been really intriguing to me a lot lately. Watching the Gary V. Show, watching how he presents himself, watching these other little videos he does. And I got a cool idea for a type of video I want to start creating. You know how, I’ll turn on a couple clips at the event, but Gary’s got this short 30 second to 1 minute videos that he talks about one topic. They’re really powerful and awesome and they’re the kind of thing that you share because you get this one nugget and it feels awesome. So I kind of want to do that, but obviously I don’t want to copy Gary, I want to figure out my own model and method to make it cool.
And I was thinking, we’ve got all these cool hand doodle sketches. Tons are in the DotcomSecrets book and tons that are in the new Expert Secrets, and tons that have been in presentations that will never see it in print. I thought won’t it be fun to do a show where each show we focus on one of those little printouts and I talk about it? Anyway, I thought that’d be fun. So I was like, that’d be really cool.
And the other thing I was thinking about, some of you guys may have seen our tv show we launched back in the day called funnelhacker.tv, I only did two episodes then I never did any more. And it was probably because the whole setup to create one of those, there was a lot of stuff that went into that. So it wasn’t just bust out a video each week, or bust out a podcast while driving type of thing.
Oh man I hate cops when I’m on my phone. I’ll drive by and hopefully he doesn’t flip around. Okay, I think we’re safe you guys. Otherwise, I’ll introduce you to one of the nice Boise policeman here in a minute.
Anyway, where was I? Sorry I got A.D.D. you guys, I’m off track. Anyway, funnelhacker.tv I did two episodes and we just never did any more. I was thinking, it was a cool concept, people liked it, but it wasn’t done right. It wasn’t done in a way that’s easy to follow through. So what if I changed that and made that show where it’s like, all of you guys go funnel hack people and then record it and send it to me and I can make a video, you have guest episodes on, it’d be kind of cool. And the other thing I was thinking, and maybe this is, I don’t know, I got to talk myself out of this but it gets me excited. One of the big things that I like doing, obviously, is building funnels. You know, back a few years ago we launched a whole bunch of businesses and I was trying to make a bunch of money and those kinds of things and it was okay. Some of the businesses took off, like Neuracel and a couple other ones, but other one’s just flopped because we stretched ourselves too thin. So part of me doesn’t want to do this, part of me thinks it will be really cool to have this be part of funnelhacker.tv or maybe Funnel University or something. But wouldn’t it be fun to go and create some sales funnels in different markets? Allow you guys to see what I’m doing and why I’m doing it, behind the scenes. How we write the script, how we produce the video, how we get the formula up, where we get the traffic and just show the whole thing and do a funnel maybe, in the weight loss base. And a network marketing funnel and then maybe, I don’t know, pick 3 or 4 different funnels and just show the process behind the scenes. And show dates on funnelhacker.tv so you can kind of see it, but then…I don’t know, it’s just a thought.
There’s some dude that’s riding my butt. Should I tell you guys his license number in case something bad happens? He’s riding me really tight, I’m not sure why.
So that was just an idea. Would it be cool to pick 3 or 4 markets and start slowly, not aggressive, but slowly building out funnels and building out the pieces and just letting you guys, let everybody see behind the scenes of what we’re doing and why we’re doing it. I feel like I’ve never been a real C.E.O. before so I’m like, what’s the role of the CEO. So CEO of Clickfunnels, what’s my job? It’s supposed to be to inspire people and to internally run the organization and things like that, but I feel like almost, the way I view it is my goal as CEO of this software company, whose just trying to teach people to use Clickfunnels, is to create amazing funnels that you guys can look at and you can model and you can funnel hack.
I think a big part of the reason why we’ve had success up to this point is that we’ve showed off, here’s our sales funnels, look at the Dotcom Secrets Labs book, the Split Testing book, look at the Dotcom Secrets book, you look at coming out, we’ve got the Funnel Stacking book, we’ve got the Expert Secrets book. We’ve got a lot of videos and training, the funnel hacking webinar, all these things, what I’ve been doing is basically showing behind the scenes of what we’ve done.
Obviously as we’ve launched Clickfunnels, I’ve done less of other businesses funnels. You know a lot of those things, no one gets to see. I feel like doing a little bit more of those kinds of things, you guys get to see them and reverse engineer them and do some of those things is a good idea. That’s a big reason why we’re launching Funnel University because I think more people should be doing continuity programs. There was a time that all we talked about online was membership sites and continuity programs. I remember in one year we came, or Ryan Deiss came out with Continuity Blueprint, we came out with Micro-continuity, Ryan Lee had a continuity program, or his membership site program. We weren’t the only ones, there was probably ten other people. It was the year of continuity, everyone talked about it, it was amazing. And then it went away, nobody really talks about it anymore. So we want to launch Funnel University, give people a model for how to do their continuity program.
People always come to our Facebook group and they’re like, “Hey, I’m looking for a real estate funnel I can hack.:” Or whatever it is. Looking for continuity funnel, looking for a webinar…so I feel like one of my roles, or jobs, responsibilities should be to create really cool funnels that work, that people can see that they can funnel hack and they can model. So obviously, we’re doing that inside the Clickfunnels world. You guys will see some really cool funnels coming out after the event. I was thinking it would be fun to do it outside, so you guys can see it as well. I’m not sure, I’m thinking about it. It’s just a whole other project, so it’s not going to happen soon, but if it did happen I gotta figure out a way to work that’s simple easy thing that’s easy to be consistent with.
Anyway, just some thoughts. It’s mostly me, because I’ve got some pressure taken off my mind. All the sudden I have a thousand new ideas and cool ways to serve flooding back in. This is probably not the best thing a lot of times. Anyway, I just wanted to share with you mostly to get it out of my head. Hopefully it gives you guys a couple ideas of cool stuff you could do and kind of look at what you’re role and responsibilities to your organization, to your community. IT may or may not happen, so don’t see me in 3 months like, “Russell, you promised me this thing.” Because it may never happen. It might’ve been a bad idea, that I thought would be fun to talk about. My goal really with Clickfunnels company, if you look at the event and post event, we’re rolling out really cool front end marketing systems that’ll take some of the pressure off of me doing all this stuff, and then give more affiliates ability to do a lot of cool things and that way I can start creating more cool things like that for affiliates and for front end funnels to get people in.
Anywho, I don’t know if that made sense, it makes sense in my head. Sorry Because I just don’t have the whole picture. I apologize. Anyway, you’ll see a bunch of cool stuff coming out over the next few months and maybe we’ll start showing off some more niche funnels if it makes sense.
Anywho, that’s the plan you guys. I am in the office. I’m at the office now, I’m going to go in and clean up my slides. I’m going to be cleaning up the affiliate center and then we are out of here, we are jumping on a plane. Taking my whole family, all my kids, I want them to meet Sean Stephenson and kind of see a thousand people in the room with their dad on stage. I think it’ll be kind of fun for them to see. That’s what’s happening then they’re going to go to the zoo or something, I don’t know. That’s the game plan. So that’s what’s happening, I will try to podcast you guys from on the road. I don’t know if that’ll happen though, so if not, I’ll talk to you guys next week when we get back. I’ll report back on the event, what happened, all that kind of stuff. So that’s the game plan everyone. Appreciate you all for listening, if you got any value from this or any of my podcasts, please share them on Facebook and other social media outlets, that’d be awesome. With that said, have a great day, talk to you soon.
Apply these two little things and I guarantee you’ll make at least three times as much money, with the exact same amount of effort.
On this episode, Russell talks about applying urgency and scarcity to your products can make them sell better. He also gives examples of how urgency and scarcity have helped his business that you could apply to your own business.
Here are 3 interesting things you will learn in today’s episode.
So listen below to learn how to add urgency and scarcity to your own business so that you can make a lot more money.
---Transcript---
Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, it’s a beautiful day, the sun is shining, it’s awesome outside, I’m heading in, I’ve got two days to work my last presentation before we jump on a plane and fly out to Funnel Hacking Live to hang out with most of you guys, which is going to be awesome. I’m feeling really good. Last week there was some stress, some burnout, some ups and downs and all sorts of craziness, but I wanted you to know that I feel great today and I’m excited.
I came in on Saturday, and I think we talked about that, but I put in some hours getting the printouts done, so we can print out and hand out some stuff that turned out amazing. It ended up being 300 slides, so we fit 3 slides per page, so 100 page printouts for every single one of you guys who are coming, full of all of the amazing, cool stuff we’ll be talking about and it’s going to be good. I am really looking forward to the next few days of getting stuff done and then coming down and hanging out with a bunch of you guys.
So what I wanted to talk about today, and this is something I talked about a little while ago, but it’s been on my mind and I just did 3 voxes with people in our inner circle all about this same concept, so I wanted to share with you guys as well because I think it’s important. So if you look back, there was a podcast that I did a little while ago called Urgency and Scarcity, it was probably 2 or 3 months ago. If you go to marketinginyourcar.com, you can scroll the titles, you can see the once that says Urgency and Scarcity, but I just want to talk about, reiterate what I said there, because in case you guys missed it, that was a huge deal. So I figured out something, only thing that gets people to buy, it’s not the only thing, but the main thing, is there urgency and scarcity? It is completely ridiculous.
One big thing is this event. So we’ve been promoting this event for 8 months, something crazy like that. And we could not get people for the life of me to buy at first. I was like, “Great lets cancel the event, no one’s buying, it’s totally stressing me out.” And we’re trying to get people to sign up and trying all sorts of stuff. We were calling them on the phone, 4 months from the event. They’re like, “4 months away, I haven’t event thought about this week, let alone 4 months away.” It was like pulling teeth to get people to sign up. So toward the end we get to like, 6 weeks out, and I’m like, “We got like 500 more seats we got to fill or else I’ll look like an idiot when no one shows up at the event.” Then I thought you know what we should do. We got urgency and scarcity, that’s what we got, those are our secret weapons. How do you cause urgency and scarcity without selling out? I don’t want to be like, tickets are sold out when we only sold 50. I didn’t want to be like, we’re selling tickets out this week, and then not sell them out. It’s this whole chicken and the egg thing.
So I was thinking if we did urgency and scarcity and say tickets are selling out this week, we could probably sell a bunch, but what if we don’t sell out, how are we going to sell the other 399 tickets or whatever it is. So we thought, let’s add urgency and scarcity to pieces of the offer. So we did a big push, some of you guys probably saw this, where we were giving away the recordings from last year’s event. So that was the first thing of urgency and scarcity. “Hey this week Sunday at midnight we’re pulling away the recordings of last year’s event. You can still get tickets in the future, but you lose the recordings.” So that was the first big push and we started talking about that. Guess what happened when we added a little bit of urgency and scarcity to pieces of the offer? People went nuts. That week we signed up 150 or maybe even more, I don’t know. More than 150, less than 200 somewhere in that range people signed up because we had this urgency and scarcity tied to one feature of the offer. So Sunday at midnight we pulled that off the sales page. I was too lazy and it would have been a huge pain in my butt to actually go and pull it away from people who were buying, so if you bought it afterwards, you still got the recordings from last year’s event, don’t tell anybody. But it was off the sales letter, so no longer was it part of the offer, so you lost that part of the offer. But man, pulling that thing away gave us 150 ticket sales, which at $600 a piece, that’s almost 100 grand, my math’s probably way off, but somewhere like that. So then that ended, so ticket sales stopped again.
I’m like, “You guys keep buying, we gotta sale this event now.” So I was like, “That worked last time, so how do apply urgency and scarcity to another piece of this.” So we applied urgency and scarcity to a price point. So we said, “We have 2 for 1 tickets. This is going to disappear.” So we pushed urgency and scarcity the next week on that, and guess what happened? We sold a whole bunch more tickets. And then when that ended tickets sales dropped to nothing again. I’m like, “Are you kidding me?”
Urgency and scarcity kept bringing it back, bringing it back until we actually sold out. And then the coolest thing about selling out an event, is after you sell out, that’s when people start buying tickets, because they’re like, “Wait, you sold out. Why didn’t you tell me?” I’m like, “I’ve been telling you every day for 8 months. Seriously? I’m going to strangle you.” So anyway, ticket sales were flying in like crazy when we were sold out. People are freaking out and paying more and trying to get in, and it’s been awesome. So selling out an event is almost the best way. We sold out our event when we passed 1,000 tickets sold, which is how many currently fit in the room, but if we shift seats around, we can actually get more than that, so we got some extra seats, so we’ve been selling on the back. People call, we charge more because they freaking waited forever and stressed me out, so they must pay for stressing me out.
So there’s lesson one of urgency and scarcity. Here’s another example. We were doing the Funnel Scripts Webinar, did the webinar, sold a ton on the webinar. I think we had a 40, I can’t remember the numbers, something crazy like 45% close rate on the webinar, so did well over 6 figures live on the webinar. Then the next day replays and stuff continued to sell well. It was 60 grand day two. Then 40 grand and then you know sales kept coming really consistently, really well. And so part of me is like, let’s just leave it on. And then I’m like, you know what we can’t just leave it up because then it’ll just trickle out. We need to do some urgency and scarcity. So we decided to have a cutoff date. So Sunday at midnight we cut it off. I like Sunday at midnight cut off things. Probably because I queue up the emails on Saturday before I go to bed and Monday morning I come in and look at the sales, and I’m like, “Are you kidding me?” Sunday, it’s crazy.
We add urgency and scarcity and we did as much sales on the last day as we did the first day.
It’s crazy right? So I started thinking, if urgency and scarcity is the secret to buying stuff, I’m going to start applying this everywhere. If you look at what I’m currently doing, this is my big secret for you guys, I hope you take advantage of it. So I used to have people opt-in, they’d opt-in to a list, then I would promote an offer, then I’d transition into a secondary offer and I’d be leaving content in and out and that’s how I looked at things. So instead I thought, okay if somebody opts-in to a squeeze page, there’s one core offer, one core thing that I’m trying to sell. So when they enter that squeeze page, they entered that gateway and came into my world, I now have a window where I’m doing little mini product launch. And the goal of this product launch is 2 or 3 fold; I’m trying to build the relationship with attractive characters, I’m still doing a soap opera sequence to build the relationship, but I’m doing that and pushing them towards buying a product and in that sequence, I’m applying urgency and scarcity. so basically what I’m doing is I’m sending out ten emails for 7 days when someone joins my list. You guys are thinking, Russell that’s crazy. But it’s not. Trust me.
So the first set of emails are all building relationships, pushing people to the offer, making a really good offer, and if I’m making good offers, I’m not saying, “Hey, here’s my product go buy it.” For example, somebody buys any of my offers now, let’s say you buy the Perfect Webinar Script, there’s this little mini product launch sequence that’s happening over seven days, ten emails, that is getting you to sign up for the Clickfunnels trial, and I’m not saying, “Go get the Clickfunnels trial. Hey, go get the Clickfunnels trial. Hey you should go get a free trial.” everyday, right. I’m making this mini product launch. I’m saying, “Look, you just bought Perfect Webinar Secrets so you know webinars are important, Clickfunnels is the tool we use, so for any of you guys who go and get the free Clickfunnels trial today, I have a really special offer. I’m going to give you this bonus, where you’re going to get this…” and I give them this crazy bonus worth, I don’t know $500 or $600 if they go and get the free trial from Clickfunnels. You guys see what I’m saying?
So imagine you’re doing an affiliate launch and I’m trying to get you to buy someone else product and competing against a thousand other affiliates I’m going to create a really good special offer for you to go buy this thing. This same thing I’m doing now and this autoresponder sequence, here’s the product over here, for me it’s Clickfunnels. I’m not just saying, “Go buy Clickfunnels.” I’m saying, “When you buy Clickfunnels today this is the bonus you’re going to get. I’m going to give you this two hour training I did here, you’re going to get this script right here, you’re going to get this shared funnel here, you’re going to get boom, boom, boom. Here’s 5 or 6 things you’re going to get that are amazing and can’t get anywhere else, you get today.”
Now the cool thing, by making that special bonus offer, what I am able to do is now I can have urgency and scarcity, so that you opt-in.
Build a relationship email one. Email two, I’m talking about this offer, here’s a special offer I make, here’s bonuses, bonuses, bonuses. Now because I’m not saying here’s a site to go buy a thing, now I’ve got these bonuses and now I can apply my two magic gifts. Urgency and Scarcity.
So check this out, the last two days it says, “Hey guys, you got 48 hours left to get the Clickfunnels free trial and then this free offer with special bonuses disappears.” Boom, urgency and scarcity. Next day, “Twenty four hours left before you lose out on this bonus, you’re going to lose out on this, this, and this.” Boom “Twelve hours left, you’re going to miss out on this, this, and this.” “Three hours left, you can still get Clickfunnels tomorrow, that’s cool and you should, but if you don’t get it in the next 3 hours you lose out on all these bonuses.” Now I can apply urgency and scarcity to the product I’m trying to pitch. And the thing about actually shutting it down or those annoying things we have to do as marketers, and guess what happens? People take action, people buy, people ascend. A whole bunch of amazingness happens.
So the moral of today’s story, is start thinking about that. When somebody opts-in to your list, don’t just promote the next product in your queue. Use this as a mini launch sequence. Pretending like you’re a super affiliate, making an amazing bonus offer they have to buy. Buy or die. And apply urgency and scarcity. This can work for anything by the way, you guys. Think about your affiliate, maybe you don’t have a product yet, go to Clickbank, go somewhere, find an amazing affiliate offer, create a squeeze page from that affiliate offer and have a seven day, ten email sequence. It pushes really hard urgency and scarcity, where you’re delivering some bonuses and things like that, and test it out. I guarantee you’ll make at least 3 times, and probably a heck of a lot more than that, but at least 3 times as much money than you do right now, however you’re promoting your affiliate offers.
If your own products you’re selling. I bet you’ll make 3x of how much you make in every single campaign. Because urgency and scarcity my friends, is the secret. That is the big aha I’ve had over the last few days. So hopefully this little nugget will benefit you guys. It’s amazing, try it and test it out. Let me know how it goes. And I promise you, you will make a crap ton of money. That’s what I got you guys. I’m out, have an amazing day and I will see you guys at Funnel Hacking Live. Bye everybody.
A glimpse behind the scenes of how and why I doodle.
On this episode Russell talks about how adding sketches to his books and presentations makes them more understandable. He also explains why adding doodles to your own work will help you teach and inspire in a way that is easier for the average person to comprehend.
Here are a few cool thing you can learn from this episode.
So listen below to hear about the power doodles have to increase the overall understand-ability of concepts you are teaching, whether by the written word or during presentations.
---Transcript---
Good morning everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright I had to start that one out a little bit louder than normal because it’s a beautiful day and things are amazing. It’s Saturday before our live event, I am actually heading to the office really quick to go finish out some slides, so we can send it to the printer, so that the printers can print them and ship them to the event and I’m excited because that means that, what’s that 6 of my 7 presentations is finished, no technically 5. I think 5 of my 7 presentations are finished, the other one’s just not going to print. This is my deadline, today is my deadline, so I’m hurrying to go get this out the door, so they will be in everyone’s binders when they show up, which is gonna be cool.
And the last thing I’m waiting on, and this is what I wanted to talk about today with you guys because all of us in our businesses are educators. You’re educating your employees, your team, your customers or whatever, even if you’re not in an info product type business you still are an educator and a motivator and a leader and all these kind of things.
I think one of the biggest things that’s helped me over the last few years, and it didn’t happen on purpose, but I’ve been trying to teach a whole bunch of really cool, kind of complex topics for years. The way that was easiest for me to explain is to get someone in a seminar room and we have a white board and I would show them this process and they’d see the process and be like, “Oh, that’s what you’re saying.” And I’m sure a lot of you guys are the same way, which is why most of us internet entrepreneurs are obsessed with whiteboards. We have white boards in our office, we’re sketching things out, we’re showing it to our team that way, we’re doing all sorts of stuff. All of my training videos for years were done on Microsoft paint where I’d just open paint and I’d sketch things because it gets people to understand complex things better.
So rewind probably 2 ½ maybe 3 years ago, when we first started to put together the Dotcom Secrets book, initially it didn’t have all those cool sketches, it was just a typical book. As I was writing the book what I found was, it was interesting, when I teach a seminar I’m on stage, I can sketch out a concept and people are like, “Oh that makes sense.” In a book you have words and you’re trying to explain these concepts and it’s harder because they can’t hear tonality, they can’t see your hand expressions, they don’t see sketches, and it really just makes things suffer. So I was trying to figure out, how can I replicate that process? That’s kind of where some of these sketches were born. One of my close friends, Daegan Smith he probably a year prior had taught this really cool thing on story selling and he had kind of doodled out this whole concept on a whiteboard and he showed it to me and it was awesome. So as a gift to him I had this guy named Vlad on my team go through and turn it to a nice image and I sent it back, “Here you go, man.” And he was like, “Whoa this is so cool. It makes this concept I made look real.” I remember looking at Daegan’s thing that I’d sent him back, and I was like, “This is awesome.”
So I started going back through all my doodles and all the whiteboard sketches and all these things in seminars and workshops, and just for my team and things as I’m doodling out concepts trying to grasp them better, and I went back through and had Vlad take all those concepts and turn them into really cool drawings. And that kind of became the foundation for the Dotcom Secrets book. Every one of these chapters have at least one if not a couple of different doodles so that it’s not just words. Words are hard to visualize and I wanted to take, here’s a bunch of words, but then here’s the graphic representation of what we’re trying to illustrate, and we did that and then boom all the sudden there it is.
So that became how the book was done and I think it was one of the big reasons why people were so successful with it, not just from, “oh this is good book.” But “Wow, this is a book I can actually do something with.” So since that book came out, a lot of other teaching things we do, I’ve had Vlad come in and sketch things out for me and it’s been really cool. So what’s been fun, as you guys know I’ve been working on the Expert Secrets book, so I’ve been having him kind of sketch these concepts the same way we did before and it’s been kind of a slower process. Each chapter I do it and from that chapter there’s two or three concepts we need to sketch out so we can understand it visually.
And that’s been really cool, but since this events coming up it’s kind of cranked up. Because as you know the presentations I’m giving at the event are very tied in line with what I’m teaching in the book. So a lot of them I had to get done quick. So yesterday I submitted 17 or 19, a lot, I think it was 17. 17 sketches to Vlad, I needed him to turn into amazing sketches for my slides, and I took my little chicken scratch that I do, basically I sketch it out on a pad of paper, take a picture of it, upload it to Trello, our office management software, and Vlad grabs it from Trello and makes it look awesome. So I have this book where I’m just sketching idea after idea and concept after concept and trying to get them all in really nice format and add them to Trello and then he goes through and sketches them all, so this morning at 7:57 I was going to work out at 8, 3 minutes earlier, and then all the sudden I look at Trello there’s nothing in there, and one second later he drops 17 images. And it was so cool. All these concepts that are just beautiful now. They look amazing and they’re done and they……I’m excited.
What I’ve done is the last couple of days, I finished my presentations and I just copied and pasted pictures of my hand chicken scratches into these presentations, waiting to replace them with Vlad’s amazing designs and today right now I’m driving to the office to go drag and drop all these designs into slides so that everybody during the presentations will see these things and be like, “Oh my gosh this is amazing.” And they’ll understand really complex topics and make them really simple and broken down. And then these images will be the same one’s that are in the Dotcom Secrets book in the very near future. So I’m excited.
I told you that story because it’s what I’m excited about right now, but second off, I want you guys to start thinking about that as educators, as leaders, as trainers. Sometimes we try to get up and try to share things with people, try to get them to be motivated and inspired, but I think a big problem is that words either vocal or written, a lot of times it’s hard to….typically there’s a process behind the words and words are very much like you’re moving from left to right, up to down, where a lot of times concepts aren’t that way. There’s a motion happening. There’s forward to backward, and backward to forward, and up to down, all these kind of things and it’s hard to capture that a lot of times in words. Where it’s really easy to capture in doodles and sketches and things like that. So what I recommend is to look at what you’re doing or teaching or giving or trying to explain or whatever those things are and figure out ways you can take those complex things and turn them into a doodle or a sketch or something because it’s amazing what that will do.
I can’t tell you how many people I’ve seen post on Facebook where they took the Dotcom Secrets books and took all the sketches and they blown up and had them printed out and they’re all over their wall and office, which I think is so cool. You look at something and instantly recollect all this stuff that maybe 30 pages of text, and you’re trying to remember and you look at one image and boom everything floods back into your conscious mind and you’ve got it again. You’ve got that concept and you understand it in a way that’s hard from just words.
I think that if you start doing that you’ll see some interesting things that I saw. First off, people you are teaching and training and educating will understand what you’re doing better and you’ll see a higher adoption rate, a higher people doing what you’re trying to share with them. Doing it from an employee standpoint, people understand your vision better and they’ll understand what you want. It’s from an employee/employer side. And I think it’ll give you a ton of clarity as well. As I sketch things out for me, it makes these complex things very tangible and real. And it’s exciting so there you go.
I think I got some cool things I’m going to be doing with this. I’m showing a clip from Gary Vaynerchuk in one of my presentations. The clip’s really cool, he’s sharing one core message, a 30 second video explaining something, and I think I want to start making a video series based on all these little sketches and doodles where I focus on one in each video and just talk about it, give quick impressions on each thing. Anyway, I think that will be born, it’s just an idea right now, but I think in the next couple of months that’s going to be a real thing. So if and when it happens, you guys heard about it first. So there you go, I’m almost to the office, I’m going to go plug in some doodles. I’m excited for this weekend for everyone who’s going to be there. I’m excited to hopefully share, give and inspire and give you guys something that’s going to be amazing. With that said, have an amazing weekend and I‘ll talk to you all again soon.
Late night adventures before the Funnel Hacking event.
On this late night episode Russell talks about all the work he’s gotten done and how much he has left to do before Funnel Hacking Live. He also talks about two books that have helped in his business.
Here are 3 cool things you’ll hear in this episode:
So listen below to hear how Russell is more productive at 2 AM and to get a sneak peak of some of the things he’ll be talking about at the event.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to a late night Marketing In Your Car. Hey everyone it is 2:26, freezing cold driving home. I hate when the sun goes down and it just gets colder and colder. We’re almost in Summertime, so in my head I think it’s supposed to be warm, but no, it’s not happening. When it gets this late at night it’s cold.
I was up late tonight doing a whole bunch of power point slides for the event, which I’m really excited for now, they’re turning out good. For me, the content are scary because I only teach them once. Last year one of my presentations that I spent a lot of time doing it and in theory it was awesome, but I got on stage, I just didn’t feel it. It felt clunky and weird. But then that’s the only time I ever give that presentation so I missed the shot. So it’s one of those things that I’m thinking through these things a lot because I know it’s a one shot for me to get up, give the presentation, hopefully knock it out of the park, and then I’ll probably never give this presentation again. So there’s a lot of thought that goes into that. Make sure that it flows and make sure that it flows, the first thing makes the second, and how they all tie together. Also, you have no idea. I’ve got a time block I’ve two 90 minute presentations the first day and I don’t know how many slides 90 minutes is. I don’t know if I get up there and I get nervous I’ll talk really fast and I’ll be done in 30 minutes. But if I don’t get nervous and I have fun and start telling stories, I could be going for 3 or 4 hours. So some of those things is also kind of hard because I’ve got a hard deadline. I’ve got to hope that this got enough stuff to cover me to go long enough, but also not too much that it goes on for forever.
So those are just kind of the fun things that I got to play with and kind of do tonight, which is really cool. What else exciting is happening? I did a podcast earlier today, which I guess was almost 24 hours ago, on burnout, and a lot of you guys reached out to me already, which is super cool. So thank you for that. I’m actually feeling good now. I think I was feeling a lot of overwhelmed because I felt like I was so far behind and I didn’t think I would get it all done in time. The nice thing about tonight, I was able to get a lot of stuff done. It’s interesting, one thing about working from 9 til 3 in the morning is that a lot of distractions are gone. All your friends aren’t on Facebook posting every five seconds, no one’s Skyping you, no emails are coming in. All those active communication channels that people have to get access to you, disappear because everyone’s in bed at night. So you get the chance to actually work. In a six hour shift like that, typically I can get done what I’d do in two or three days. That’s sad, but true.
I’m not sure if any of you guys have read the book Remote, I said it with….so the first book was called, Rework and the second one was called Remote, Jason Fried and those guys over at 37Signals, who I’m just huge fans, in fact, Stu McLaren, who listens to Marketing In Your Car pretty often I believe, and he’s going to be at Funnel Hacking Live and we’re hopefully going to be donating a bunch of money this year to their charity again. He’s the one who told me about Rework so I read that book and that changed my whole paradigm on business. It’s funny almost every mistake I have made in my business career, up to the point I read that book, I was like, “Oh crap, chapter 3 would have taught me that. Oh chapter 4 would have….dangit!” It’s a really good book and a really fast read too. But first book was Rework and then they came out with a second book called Remote. Interestingly enough right before we launched Clickfunnels and I’m grateful for that because I think that that book gave us permission to build Clickfunnels the way we did, where people are Remote. Had I not read that book and Todd and Dylan and all the guys on our team, I may have pushed a lot harder to get everyone to relocate to Boise, which would have been a lot more fun, not going to lie, but not necessary I don’t think. But one thing they talked about in the book that was interesting that I think is worth thinking about, they talked about if you have to get something done, where do you go? If you ask your employees for that, hey if you get something done, where do you go? None of them ever say they got to go to work. They’re like, I gotta come in early, stay late, pull an all-nighter, I got to leave and go to the library or whatever it is, but they never say they’re going to do it at work, because it’s hard to get work done at work, because there’s so many distractions. There’s proximity in power. There’s benefit in being around people because there’s things you can only push forward through that, but at the same time, it’s good to go back in your cave and actually get stuff done.
That’s what tonight was for me, just a chance to shut down from the world and focus on moving things forward, and I made a lot of progress, which is cool. I got my first two presentations done for the first day. Mostly the presentations are done, but I need to…..there’s ton’s of doodle sketches kind of like from the Dotcom Secrets book. So Vlad, who does all those, I sketched them all out on my notepad today, and send to him and he’s hopefully going to get them done tonight. I’m hoping by the time I wake up in the morning they are all done, and I can copy and paste them into my slides and then first two presentations, first 3 hours of content for me, which is basically gonna be covering everything that the new Expert Secrets book will be finished, which is exciting for me. Then I gotta work on the presentation I’m giving the last day called Funnel Stacking which is really cool. It goes along with the outline of the Funnel Stacking book that you guys will all be getting for free when you join Funnel University. I’ll be going through that which is fun because I’ll be showing all the pages of the three core funnels, Tripwire, Webinar, High Ticket. I show the email sequence, I show pretty much everything from in those funnels. So I gotta create that presentation. Trying to get all the original graphics from the book so I can just plug those in.
So that’s the goal. Bust that one out tomorrow, and then I’ve got one, my last presentation will be short, like 15 minute one that’s called, What Happens When The Funnels Flops, and I’ll be going over the process in more detail. Kind of like two podcasts ago, I was talking about the wrestling and making adjustments. So I’ll be going over my process for that. That will be kind of a wrap up of the event, which will be cool. Which means all I have left after that is two more presentations. Oh man, there’s still a lot of work to do. One presentation is gonna be called, The Future of Clickfunnels, I’m going to be sharing a whole bunch of cool stuff that’s happening with Actionetics, there’s some ninja crazy cool stuff coming down the pike, that’s going to make it where I think a little difficult for any autoresponder to compete with what we are coming out with. So I’m going to be showing the future there. And then we have a presentation about being a Clickfunnels funnel consultant. A lot of people asking about that, going crazy about it, so we’ll be giving a presentation, and then hopefully, be getting people to join the certification program.
Those are the things that I’ve got left to do. My goal, hopefully tomorrow I’ll be able to get done. Finalize the first two presentations, finalize the Funnel Stacking, finalize the What Happens When The Funnels Flops, finalizing the Actionetics The Future. Because if I can get those done, we can send those to print, which will be good because that’ll get those all in the binder for the event. And then I can work on the Funnel consulting one over the next few days, which will take me a little while to get that one perfect because creating content training is one thing, but creating a webinar presentations that actually have a dual purpose, which is also to sell is a little bit different, so it takes a little more time, energy and thought. Maybe not more thought, just different kind of thought. So that’s the game plan.
Tomorrow hopefully I’ll have 5 or 6 of them done, then I’ll have the last one and then I’ll be able to relax and hang out and go to the event. So that’s kind of my goal. I don’t know if this is of any value to you guys. Hopefully it gives you some ideas in getting work done. You should go read the two books, Rework and Remote. You should take a nap, because that’s what I’m going to do in a few minutes, as soon as I get in the garage. So that’s it for me tonight guys, appreciate you all. Thanks for listening and I’m excited to see a lot of you guys at Funnel Hacking Live. I’m working my butt off to put on a good show for you guys and I hope you enjoy it. Peace out, have a good night and I’ll talk to you guys soon.
What I do and what you can do as you start to approach ‘burnout’ in your business or in life.
On this episode Russell talks about feeling burnout from preparing for Funnel Hacking Live. He also talks about his past experiences with burnout during his life.
Here are 3 things you’ll hear in this episode:
So listen below to hear how Russell gets over the stress of burnout and how he knows he’ll get past it by taking time off and relieving some pressure by making work fun.
---Transcript---
Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Is that funny that I crack myself up every time? I gotta try to be louder and more obnoxious each time otherwise it’s going to be boring. So welcome you guys, I hope you’re excited. I’ve got crazy allergies happening. I’m not the kind of guy who gets allergies except for around cats. I’m deathly allergic to cats. But I don’t normally get them, but ever since I got back from New York, the wrestling tournament I’ve been sneezing 50 times a day and my nose is super raw. It’s horrible. So I’m hoping and praying that when we get to San Diego next week for Funnel Hacking Live that I don’t have allergies, cause that would be horrible on stage, sneezing every five seconds. It’d be really embarrassing. I’m sure I could take some kind of antihistamine or whatever, but those things always make me tired and throw me off my game and I gotta be on top of my game. There’s going to be a lot of you guys there.
First off, if you’re going to be there, congratulations because you need to be there, it’s going to be amazing. So that’s number one, and number two, if you’re not going to be there, you missed it, we sold out. You can come even if you wanted to. I’ve been warning and begging and pleading for a long time and now you’re one shot is gone. So there you go.
So with that said, I want to talk to you about something today that’s kind of serious. For me, right now, and probably for you a lot of times. I’m doing this on my way to my haircut, so my the one podcast when I was getting my haircut, ever since then, every time I post a video online, everyone’s like, “Nice haircut, nice haircut.” So thanks I guess for messing with me. It’s pretty funny actually. So I’m getting a haircut real quick, the last haircut before the big event. So hopefully I will look normal when we get there.
Alright, what I wanted to talk to you guys about today…Dang there’s a lot of traffic……is burn out. I’m curious, how many of you guys have ever felt burnt out? I think the first time that I ever got burnt out of something, because typically when you’re a kid you’re just doing a bunch of cool stuff all the time, everyday is like a new adventure. My kids think they get burnt out because they’re tired of doing whatever the activity is. But the first time I ever really felt burnt out was my sophomore year of high school, I was wrestling 130 pounds, and each week I would check my weight on Sunday night, and on average I would be 160. Which meant, I usually had weigh ins on Thursday or Friday, which meant I had 4 or 5 days to get from 160 down to 130. And for any of you guys that have ever tried to go through wrestling practice, it’s not easy, but the only way that it gets harder is you put on plastic suits. My dad used to call them rubber gear back in the day, we called them plastic when I was in it, but it’s basically this plastic suit that goes tight around your neck your wrists, your ankles, and it’s heat impermeable, so heat cannot get out of it. So what you do is put on a pair of sweats and put on a pair of plastic on top of that, and put on another pair on top of that and you walk in the wrestling room and by the time you’re in the wrestling room you’re body is cooking. I could feel my heart beating really…it was just horrible. Then you go through wrestling practice, and the most I ever lost in an hour was, with my plastics on, was 8 pounds. So you can lost a lot of weight, 8 pounds of water is a gallon. A gallon of milk weighs 8 lbs, I think. Does it weigh 8 pounds? Yeah, I think it was 8 pounds. So that’s the equivalent. So I’d wrestle an hour and suck a gallon of water out of my body. So you’d get done with practice, you take your sweats off, you take your plastics off, and you’re sweats would be soaking wet, and you could take them and wring them out, all the water would flush out of them. So every week that was my process.
Weigh in Sunday night 160, I’d weigh in Thursday night for the dual meet or the tournament on Friday and I’d be 130. So 30 pounds…it’s not easy. Because the first practice you lose 8 pounds, second practice you lose 5 pounds, third practice you’d lose 3 pounds, next practice you’d lose 2 pounds, because you just don’t have as much water to give and at the end you’re trying to lose the last 2 pounds and it’s a nightmare, and you’re tired and sore and hungry and thirsty. Actually, you’re not hungry, even though you don’t eat, you don’t have hunger pains, you have thirst pains are way worse than hunger pains. So typically I’d stop eating two or three days before the wrestling tournament, which probably isn’t that smart. Knowing what I know now, I’d probably do things a lot different. Nevertheless, that’s what we did. And then I’d stop drinking 24 hours before, and about 3 days before, I’d drink really minimally because the water is the weight right. Food doesn’t actually weigh anything, foods the calories. I’d try to eat really heavy calorie food because that would give me some energy. But then, I hardly drank any water because water weighs the most. So 24 hours before we cut out all water and suck the last bit and it’s painful and it sucks and it’s horrible. But in a weird sadistic way I really enjoyed it. We had to get into it. I think a lot of it, is 5 or 6 of us all cutting weight together. Just the camaraderie. Anyway, I honestly miss those days. In fact, when I go to wrestling tournaments now, even the NCAA tournament, I feel guilty drinking water or eating food, because I think, I’m in a wrestling tournament, I should not be eating, this is weird. I have this weird guilt. Anyway, I would go get mental help, if I was still wrestling, but I’m not so it’s good.
So going through an entire season like that, by the time I was at the end of wrestling season, I was burned out. It showed. I’d beaten the state champ, the kid that ended up taking the state champ that year, I’d beaten him twice during the year, and I ended up taking 5th place in the region tournament, didn’t even qualify for the state tournament that year. I went on to watch this kid I beat twice become a high school state champ which was my goal. It was hard. I remember sitting in the state tournament watching him win, and it was sad, it was frustrating and everything and I was just burned out. I couldn’t do it anymore. I remember sitting there and to get through that burn out, I took a week off and I just did nothing except for eat cereal and watch cartoons, which was awesome. Then I went back to wrestling and we did freestyle and Greco and the way I got out of burnout is I started having fun with wrestling again. So I went to these tournaments, I didn’t cut any weight, I went up by like 5 weight classes, I was at 154 in my freestyle and my Greco weight, didn’t cut any weight, I showed up, weighed in and whatever I weighed, I went against these huge dudes, and it was good. I started lifting and getting strong and eating and getting healthy and I just made it fun again. And that’s how I kind of got through that burnout period.
So that was the first time, the next time I really know I had a burnout bad. If you listened to my podcast in the past you know some of the ups and downs. It was after we had 100 employees and everything crashed. We had a year of trying to save our butts and earn money to pay back the government and all these crazy things and at that point I was beyond burned out. I would’ve walked away from this business if I didn’t have so many outstanding debts and liabilities and coaching fulfillments and all these promises we made people. I had to fulfill on those things so I kept coming through, kept pushing it, and I was a burnout. I hated it. I woke up everyday hating what I did. And what got me through that burnout period, it was interesting it was one of my friends Daegan Smith, who was one of my wrestling buddies at NCAA last weekend. But Daegan called me, he actually called me and interviewed me on something. So he interviewed me and then we just sat there and talked for an hour or two telling stories and all these things. And he got me re-excited about marketing and about what we were doing and how we were doing it. Just all the cool things that we can bend and do and learn and discover. He made marketing fun for me again. And on the tails of that came a lot of amazing things for me and probably for you. You know the DotcomSecrets came as a by-product that we went through this testing phase for the next year. We were testing and trying and doing all these things and from that came the DotcomSecrets book, from that came Clickfunnels, from that came all the amazing things we do now. But they came on the backside of burnout, which is…burnout’s hard.
So right now, I’m a week away from our event and I’m not going to lie, I’m feeling burned out. You know, we’ve had a big mountain to climb. We had to sell over 1000 tickets, which is a not easy task. I remember my, back in the day we’d do events, we’d get 100 people show up and I remember going to a Dan Kennedy event one time and there was 1000 people in the room and I was thinking, this is incredible. I cannot believe that that is even possible that they have 1000 people in the room and thinking that was an insurmountable task, and we just accomplished this and it’s amazing. But the cost has been burnout.
So anyway, it’s 1:00 right on the dot, and my haircut is starting right now, so I’m going to stop this, go get my haircut, then I’ll come back out and we’ll talk about burnout some more. Two reasons, one, I need to talk myself through it to help me get through kind of what I’m feeling right now, and the best way I’ve found to get through some of those things is to share with others. And then number two, I know that some of you guys are probably experiencing that right now, hopefully it’ll give you guys some hope and faith in what you’re doing and keep you moving forward. So I’ll be back for part two of this podcast here in about 30 minutes.
Alright, so where were we? We were talking about burnout. I’m sure that most of you, at least I hope so, I hope it’s not just me that goes through that every once in a while, and I’ve had little spouts, but honestly since Daegan kind of came back in and got me re-excited about marketing it’s good, everything’s been moving forward. You know, I think the last two years or so has been more intense than normal and part of it is just because we had this opportunity, Clickfunnels came and so a lot of it is like, strike while the iron’s hot. However you say that thing. Anyway, we did, we went intense. We’ve gone hard and we’ve pushed it and we’ve done amazing things and it’s been so much fun. So because I’ve been working so hard, I just haven’t thought about…You’re focusing on this one mission and you’re pushing things forward. I was reading Gary Vaynerchuck’s new book this weekend and one thing he talks about is the dirt and the clouds. The clouds is your vision and the dirt’s getting your feet dirty, and moving forward and working. That’s how I’ve been. It’s been the clouds hurts the vision, and then boom hit the dirt and pounding it, and focusing on those two things and it’s been good.
There’s been so much stuff happening and we’re moving things forward and all of this amazing momentum so we’ve been running with it. But this last week and a half, two weeks or so as we’re moving towards the event, all the things we’re doing to push forward, to fill the event, and we were about to launch Funnel University and Clickfunnels and all this stuff along with new sales page, new one day challenge, new certification program. Man, there’s so much more stuff that I probably haven’t even talked to you guys about that’s happening, that’s all at the point of fruition where everything is going to be rolling live now. And just all this fun momentum over the last little bit, and I’ve had to stop because, first I was trying to finalize, finish up, my goal in this was to finish the new book by the event which didn’t happen. But now it’s like, I just stop everything to get all the presentations done for the event and with that there’s the handouts, and the order forms, and all these little detail things that I just not a details person, but we’re at a part of the game where the details are what matters. I’m in charge of executing a lot of those details because I’m really the one who understands what and why and how and all those kind of things, you know.
So that’s kind of where I’m at, and I’m not going to lie. I’m starting to feel that burnout, cause this is the part that I don’t enjoy the most, which is all those kinds of things. So I have to slow back and all these other projects we’ve been trying to push out push out push out before the event, I’ve had to stop and just like, this cannot happen before the event. I’ve had to start cutting things to be able to execute correctly on the event, and make it an amazing experience for everyone’s who’s there. I’m just kind of feeling it. So for the last four days I was supposed to be working on my presentation and day one I didn’t because I was focusing on this and day two there’s something else and each day I keep putting it off, I think it’s probably because I got a lot of pain associated. There’s something about the finality, is that the right word? This thing being final, like writing a book. When you write a book, at least for me it’s stressful, because it becomes so final. It’s concrete, it doesn’t change. When the book’s done, it is what it is. You don’t change it, right. I feel the same with the event. When the presentations are done, next step is me giving them, there’s so much, it’s so final, I think I put a lot of pressure on it, so it kind of stresses me out.
Anyway, I’ve been moving forward, moving forward and yesterday I spent probably 2 or 3 hours just outlining all the presentations and I think I have 6 presentations that I’m working on. And I got excited because it’s looking really cool and I know what to deliver, and I know what I’m trying to bring across, but now I know I gotta break those core concepts into slides, and power points and images and things that’ll make this all make sense. In a very streamline format. You know to take really complex thoughts or ideas and make them simple, it’s hard. The Dotcom Secrets book was hard. How do we take this abstract idea that I understand in my gut but then change it into something that I can explain to someone and they can look at it and be like, “Oh that makes perfect sense.” That’s kind of where I’m at now. I’ve got all these amazing things, for the next two days I have to lock myself down and figure out how to explain them in a simple easy way and get doodle drawings to match, and all those kind of things. So it’s a lot of work to do, but the other thing I got is this looming deadline that I have to get them done so we can get them printed so we can have them in people’s books by the time the event starts. All these things that, and I’m not going to lie, I’m feeling that burnout.
Last night at about 5:30 at the office I had this pounding headache, I was just like, I gotta stop and go home. I’m going to go home and play with the kids for a little bit, put them to bed then come back. I didn’t’ get them to bed until late, because it’s Spring Break for them. We didn’t get them to bed until 10:30 and I was just like, I don’t have it in me to come back, I’m going to wake up early and come in. Then the morning came and I was like, I don’t want to, I’m not ready. I kind of slept in a little bit, but now I’m feeling really good. I’m still in this phase where I’m kind of, there’s so much pressure and stress and buildup and all this stuff that I think part of your brain, the burnout happens where you just want to relieve that pressure, you want to take the pressure valve off and just ahhhhh. But I can’t yet because the big show’s about to happen. So that’s how I’m feeling. In complete transparency, I’m feeling the pressure and stressed and worried and I want to make a good experience, because there’s things happening and that’s kind of where, and I think a big part for me is because I have to cut all these things, that are important to me, that I want to have done, that I physically cannot get them done anymore before the event, I feel a lot of stress and pressure and guilt because I had to cut these things. I don’t know why, but that’s kind of where it’s at.
So there you go. I’m at a point where I’m feeling it, and I’m sure you guys, have ever felt in the past, you’re there right now. So I just wanted to kind of give you some of my thoughts on what I’m trying to do to be able to kind of push through the burnout. Because we still got to execute. We’re seven days away from the event, starting at the time I’m recording this, we can’t stop. But how do we still make it fun and then when the event’s done, take the pressure valve out so we can keep executing and having fun. Because when you’re having fun, it makes it hard to be creative an deliver the cool stuff. So here’s my game plan.
So first off, I have to get through, I talked about this on a recent podcast, I had pain associated with the birthing process of these presentations. So I have to, today and tomorrow, I’ve got two days to really dig in deep into these. A big part of that is because I attach and associate pain with this I have to attach pleasure. How do I? What do I make fun? How do I make these into games? What do I give myself when I finish one? How do I do that? So that’s a big part, is that.
Second big part is my mind, I know as I start working, my mind’s going to try to go to pleasure every single time. Let me chat with someone, let me check Facebook, let me do all these kind of things. So for me, what I do, and I talked about this on a different podcast, but when I switch to power point zone, and I’m going to use my treadmill desk, and shut off everything else and just have me walking and focusing on presentations. So that was number one.
Number two is, I have to celebrate the little whims along the way, so as I finish one I have to do something to celebrate. Either go out to eat, or eat junk food, or hanging out with friends, go walk, or check Facebook, or whatever it is. Have these big rewards as I get things done, it’ll push me through those pain points. Second off, I’ve got to, you guys can tell I’m creating this as I go, I’m trying to think this through, so that’s a big one for me to get through the day to day.
I think when the event is done, I’m not very good at taking time off, it stresses me out, but I think I need to force myself. When I get home from the event, I need to take one or two days off and just not do anything, because I need to take that pressure valve off. Part of me wants to do a product launch. Tuesday after the event I want to launch Funnel University. IT’s driving me nuts that it’s not live yet. I probably shouldn’t but I still might. But taking that pressure valve off so we can execute right. I would in theory, back when I was wrestling I would have been better in Freestyle if I would have cut weight during the off season, but I didn’t and it was hard because guys were bigger and stronger than me, but I enjoyed it more, I had more fun. So I think it’s, you’re taking some of the internal pressures off. I don’t know about you guys but I give myself a lot of pressure. Probably that’s unneeded, but I don’t know. I was thinking about this a lot, I think it comes from my wrestling background. In wrestling we’re always focused on who could be beating us. I could be the number one kid in the state but I’m thinking about, Man, this guy’s training this guy, this guys training this guy. I have to do more than them because I don’t want them to pass me.
I remember Dan Gable, who’s one of our sports legends. He’s like the Michael Jordan of wrestling. Dan Gable, when he was training for the Olympics and he’d work out 7 hours a day, and he’d try to go to bed at night and he couldn’t sleep because he knew that on the other side of the world the Russians were awake training and it made him sick to his stomach knowing the Russians were training while he was sleeping, so he’d get up and run at night.
And I kind of feel that for me, and I don’t know if that’s normal, or something I got from wrestling, but I feel like, right now we’re in the number one position in our industry. We’re doing amazing things, but I feel this pressure. Like, “Wow, what’s everyone else doing that we’re not? We got to make sure we’re on top” So I put a lot of pressure on myself which is maybe unnecessary, I don’t know. But it is what it is. So I think I’m going to try to take the week after the event, try to release some pressure on some things like that and set more realistic timelines and goals on things, so that way we can make it fun. Just like Freestyle and Greco was fun because I took the pressure weight cutting out, and just enjoyed the process. It’s like how when I worked with Daegan again, the process became fun because I had focus on the creativity in the marketing and less on the “We’ve got to launch this, we got to make money.” Things like that I stepped back and because we stepped back and enjoyed the process we were able to create amazing things. I think that that’s really for me the next step, is after the event. Because we can’t…the event’s happening and we’ve got to make an amazing show, but then after that’s done, how do I take some pressure off, so we can execute correctly and have a fun time with it and make it enjoyable. So we don’t burn out.
So that’s the thoughts from me. I don’t know if that helps you guys out at all. Make you think Russell’s strange, maybe gives a glimpse inside of my head, I don’t know. But I hope it makes you guys who are going through any kind of burnout to feel understood. Because I’ve been there. I’m going through it now and those are some of the things I’m going to be trying to do to protect myself, so I don’t hit it. Because burnouts, especially this point in my business, it’s tough because I have business partners, I have friends, I have staff, I have teams that rely on me. I can’t let them down.
I can’t just disappear and kind of take the foot off the gas because I owe it to them as well. So how do you manage that? How do you protect yourselves so you don’t go through it? If you do go through it a little bit, you manage it in a way that will actually serve you and your team moving forward as opposed to crippling you and hurting you. So there you go, that’s all I got for today. I’m at the office, it’s time for some world domination. I got to get some presentations done. So that’s what I got for you guys. Appreciate you all, have an amazing day and I’ll talk to you guys soon.
#1 – Belief, #2 – How to make tiny adjustments so you win the match
On this episode Russell talks about being at the NCAA Wrestling Tournament and how if you believe you can win, you can win, and how you can apply that to your business. He also talks about how you can take your mistakes and use them to make adjustments and improvements.
Here are 3 other fun things you will hear on today’s episode:
So listen below to hear how Russell used the lessons he learned from wrestling and applied them to his business and how you can too.
---Transcript---
Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, it’s been a little while. I’ve been out traveling the world, gallivanting. I don’t know if that’s really even the right way to use that word, but it sounded cool today. I was in New York all last week, for the NCAA wrestling tournament with my dad. If you guys listen you probably knew that already, and it was great. I was planning on doing a bunch of podcasts from there, I actually saw one of my favorite marketing people in the world. Daegan Smith was there. We sat by each other for most tournaments. I was going to share some podcasts with you guys and him, but it just never happened. It was too crazy of a week, and too much wrestling, too much New Yorking, too much good stuff happening.
Anyway, I’m back now to report and share with you guys some cool stuff. I hope that things are going well. We are a little over a week away from Funnel Hacking Live. We are completely sold out which is a nice feeling to have. So this week I gotta go and work on my presentations, I got some cool stuff I’m going to be sharing with you guys and with our community. I just wanted to make sure that it’s amazing. We were going to launch Funnel University last week, and then this week, and then decided to just kind of put it on hold until after the event and that way we can focus on making the event flawless. Then we will have Funnel University when we get back. So it’s all done and ready and it looks amazing. Our survey software is awesome, just lots of good things.
So that is kind of the game plan from here. So I wanted to share with you guys probably what I think is the most important lesson I learned from the wrestling tournament this weekend, which will relate to you guys even if you’re not wrestling people, which you all should be. That’s an argument and a sales pitch for another day.
So the NCAA wrestling tournament is amazing. IT’s more like the world championship, in fact, Coach Shultz, if you guys have seen Foxcatcher, Mark Shultz, who is the main character in that movie, was my wrestling coach at BYU, and I actually saw him this weekend which was really fun. But one thing that he said is that the NCAA wrestling tournament, because this style of wrestling is only done in America, he said it’s pretty much like the Olympics, the World Championship, which it is. IT’s kind of a big deal. It’s like the Super Bowl of our style of wrestling, which is cool. The best athletes from all the conferences around the country all come to this tournament and it’s a big deal. And it’s really big for wrestling, it’s on TV, which is the only we get on TV ever. So that’s pretty cool, it was just awesome.
We’re in this state, we’re in Madison Square Garden, and the entire stadium is just filled with wrestling fans, which is cool. We had tickets we bought that were on the 12th row, it was right in the middle of Hawkeye fans, which if you know anything about wrestling, you know that Iowa Hawkeyes had a dynasty for the last two decades, three decades. Dan Gable was their coach and built this huge thing and so they’re fans are kind of insane. So we were stuck right in the middle of all these Hawkeye fans that were just going nuts the whole time, which made it really fun too.
What I wanted to share with you guys, at the NCAA wrestling tournament, for whatever reason, there are tons and tons of upsets, which are the fun ones. You get to see on the big monitor up top, “the number 14 seat’s wrestling the number 1 seat and somehow this dude wins.” How does the 14th seat, who’s got like whatever, 20-10 record, come in against an undefeated guy and beat him? How do these things happen? I was thinking about that and talking to Daegan a lot about it. One part of it is interesting is belief. It’s just weird, if you believe you can win, you can win. But it’s all mental, it’s all this belief. Do you believe you can actually do it? We watched this one guy, he was undefeated, hadn’t lost the entire season, or excuse me, he only once the entire season, and he lost to this guy who wasn’t that good, wasn’t ranked that high, and they met in the semi-finals and I was watching it and I was like, I think this guy’s got a shot of winning the underdog. The only reason why is on paper this guy should not even be close to the number one seat. It’s not even close, but because he beat him earlier in the year, which was kind of a fluke, he had this belief that, “I can beat him.” And because he had the belief he could do it, and sure enough he almost beat him, he lost, but it was crazy close.
I have had matches in my career where I on paper should have lost to people, but because I had thought I could win, I had this belief for whatever reason, that guy looks weird or whatever, I had this belief that I just knew I could win. I was able to win. It was weird. I remember this one time I was wrestling, there was this guy in my Freestyle Greco club who I beat all the time, didn’t have much respect for him as wrestler. He wasn’t that good. One day I’m at this tournament, and I’m wrestling this other kid from some other state, the kid was good, we’re having a close match, and I’m actually losing going into the third period. My Freestyle Greco coach, I guess there’s not periods in Freestyle Greco, sorry it’s been a while. During one of the injury breaks or injury time or something, my coach came out and tried to tell me some stuff, he’s like, “Hey you need to work on your level change or whatever. By the way, Matt beat this kid by 8 last match.” And instantly I was like, “Matt beat him by 8.” In my head all the sudden, this kid in my head was no good, and I had a perfect belief that I could beat him, and the last minute and half or whatever it was, I came out there and I tech-falled him. Because all the sudden…..it was the same match. I was struggling this whole match and suddenly my belief switched in my head to this kid should be really easy for me and then he was.
There’s this weird thing about belief, it just beats all odds. If you believe you can win, you can win. I remember last year, NCAA tournament there was a kid that was number 4 team seat, and he became a national champ, and I posted on my Facebook wall and I forgot about it until yesterday, because yesterday it popped up saying, “last year here’s a memory you posted.” And the thing I posted was picture of the kid, and they’re interviewing him at the end. They said, “You were the 14th seat, how in the world did you come here and win this?” he said, “When I got here I looked at the brackets and I looked at all these people and I said, this is who I have to beat to be a national champ so I came and beat them.” It was just pure belief. Anyway, I thought that was important for all of you guys because it’s not skill, it’s not talent it’s not a record, it’s not anything, it’s belief. And that same thing is true in your business.
I think the reason why I win a lot of times, is I just have such belief that what we’re doing is going to change the world, and it just does. So my first question for you is, how much belief do you have?n Do have belief you can win. So that’s question number one, the second thing I want to bring up and this is the second half of the equation. Is being able to look at a loss and not looking at this devastating thing, but looking at it and trying to figure out what you need to change to win. Good example, in 174 lbs finals, which you guys should Google this match, it’s amazing. Beau Nichols, from Penn State, undefeated the whole year, was supposed to win the tournament, again this other kid, who is a true freshman from Oklahoma, this true freshman had lost to Beau Nichols three times during the year. In fact, in the big tens he got pinned by him. So he no shot of winning, no way he was going to win. He comes into this finals match and him and Beau Nichols lock up, he launches him, throws him to his back, almost pins him, gets a bunch of near-fall points and then Beau ends up trying to play catch up the entire wrestling match and ends up losing, just huge upset. True freshman wins this thing. Everyone’s going nuts. It was amazing. One of those matches, I stood up and I stood amongst all the Iowa guys who were not standing and I gave him a round of applause. To come back and to lose to this kid, the best kid arguably in the world right, and to have to lose to him three times this season, to come back and win, that’s huge. What is it? What causes that?
I remember my junior year in high school, I worked hard all my sophomore that summer long, I had gone Freestyle and Greco and we worked all day long, I just knew my senior year, I would be state champ. Go out there, first match against a kid that had taken 2nd the year before, we go out there to wrestle and I had belief that I could win, but this kid was better than me. And he beat me. It was devastating for me. I knew I wasn’t going to be state champ that year, and I lost my very first match. My dad had recorded the match and then after the match, my dad was rewinding and watching it, rewinding and watching it. My next match happened and he started recording, and he actually recorded over the first match except for about 13 seconds. So we had 13 seconds of footage of this match against this guy named, Nick Fresquez. So my dad, every day for the next four months watched that 13 seconds of film to see what he was doing and how it was working, and he’d do this little funky moves on me. We’d go with my dad and watch this match all weekend long and practice the next week, and we’d drill it, drill it, drill it. And we’d come back and I remember my dad watching this little clip over and over and over again, because it’s all we had. It’s all we had to pick apart what he’d done to beat me. And we focused on that all season land, and I actually wrestled this kid in the state finals. And in the State finals, not only was he not able to do that move on me, but that’s actually the move I used against him to win the state championship, which is kind of a cool turn of events. But what it was all about is, I lost, after I lost I looked at why I lost, and we made adjustments.
This is the key, this is why wrestling was such a big important thing for me. There’s some people that are just amazing wrestlers. They come in and they just win all the time, I was never that guy, so I would usually go to a season or whatever, I’d wrestle somebody, and I could beat most people, but against the best people I would lose. So I’d lose and be like, “Wow, why did I lose?” I lost because my elbow’s right, I lost because I was overextended, I lost because I took a bad shot, I lost because of this…and we looked at what the reasons why we lost and then we went back to the room and we practiced and we practiced, and we made adjustments and took away those things that they had the last time they beat me and came back and wrestled again. Sometimes I’d lose to them a second time and it’d be closer, I’d look, “Why’d I lose this time?” make those adjustments, make those tweaks, make those changes and come back and eventually we would win.
That’s the kind of wrestler I was. I was not, again an amazing athlete, but I was amazing at looking at why I lost and making adjustments and come back a second time stronger and harder.
So what happened in this finals match, this guy had beaten him three times during the year, in fact he pinned him two weeks earlier, and he looked at that. “What mistakes did I make? What adjustments do I need to make?” And he came back and was able to beat him in the national finals. So this is the 2nd lesson. I see this all the time in our business, in fact, I’d say with our Inner Circle members, this is where I spend the majority of my time, they go and they create a sales funnel, they create a sales letter, they create all these things, and they go out and they launch it and it doesn’t work. Then they’re devastated emotionally, “I can’t even handle this, I lost this thing. I spent all this time on it, and it didn’t work.” And they’re shattered, and I get it, but because they haven’t had, I mean most people don’t have a chance to go through wrestling or sports like that where you get beat on and you don’t have an opportunity to go and just quit, you get beat on and you have to go look at the film and figure out why did you get beat on and you make the tweaks and the changes. Same thing is true for us in marketing. We put out a campaign and we launch it and 90% of the time it doesn’t produce the way I wanted it to at first. We get beat. So I have to come back and make adjustments.
I look at the numbers across the whole thing. How much did we spend on ads? Was it high? Was it low? Was it good? How many people opt-in on the landing page? Was it high? Was it low? Was it good? How many people bought off the sales video or the sales letter or the webinar? And we look at every single piece of this process, just like I would in a wrestling match. We break it apart. “What was I doing wrong? Were my elbows out? Was I overextended? Was I shooting far? Is my headline not captivating? Are people not opting in? Are people not buying? Are people not showing up to the webinar?” I’m looking at all the things that went wrong in the process and I’m making little tiny adjustments. I’m not going and reinventing the wheel from the ground up saying “This sucks.” And throw it away and restart. That’s not how it works. It all comes off of tiny little adjustments. So initially when we created our first sales funnel, we’re trying to make the best possible thing we got, then we launch. People always ask me, “Can you critique this before we launch?” I’m not going to critique it before you launch it, go launch it. We have no idea what’s going to happen until you’re put in a competition, until you see how you react to the real world, see how people react to you.
I think it drives a lot of my inner circle members crazy sometimes. I’m not going to critique it until we drive some traffic, I don’t want to screw things up. It could be perfect, it could be far off, but we need to let traffic tell us. I don’t want people telling us their opinions, who are coming and looking, “Oh, this is my opinion. You should tweak this.” No let people vote with their credit card. The only thing that matters is people voting with their credit card. If they are willing to pull their credit card out and give you those digits, then you’re right. That’s how you win this match. That’s how you win this game. I never give people critiques ahead of time, I have them launch it, we drive traffic, spend a couple of hundred bucks and then we look at what happened, and then we make the adjustments, and then we come back for the second match stronger. The second match we may not win either, that’s okay you look at the numbers again, you look at every step in this funnel, this page, what’s happening. We then make some tweaks and make some adjustments. Then we come back again and make some tweaks and adjustments, then we come back again and we keep doing that until we have a winner.
Neuracel, our supplement did not win the first time. In fact, if you look at the numbers, it lost the dual meet, it lost tournament. It lost the conference. It lost the semi’s. But then in the end if it wouldn’t matter. I think Neuracel’s like the seventh or eighth variation of it, that’s the one that took off and won. Same thing with Clicklfunnels, when we launched that, it wasn’t the first, second, third or fourth. It was the fifth, sixth or seventh variation that one. So you guys gotta think about that. IT’s not throwing out the whole thing. IT’s looking at what’s happening. Looking at the process and making tweaks and adjusting until you’re right. That’s how you win at wrestling, that’s how you win at business.
So there you go guys. Two things that I hope will help you from my weekend. Number one is belief, number two is getting out there and having the match and making the adjustments you lined to make to win. And if you do those two things in your business, just like in wrestling, just like in anything that’s how you win. Alright you guys, I’m at the office. I’ve been sitting in the parking lot for like 5 minutes because I was so excited about sharing this stuff with you guys. But now, I gotta get back in the game. I got a big match today, got a lot of work to do. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.
Crazy what’s happening now…
On this episode Russell talks about how he’s been doing this podcast for 3 years and still doesn’t know how to check how many people actually listen to it. He also explains why the numbers don’t matter.
Here are 3 fun things you’ll hear on this episode:
So listen below to find out why Marketing In Your Car is successful for Russell whether he has a lot of listeners or not.
---Transcript---
Hey everyone, this is Russell Brunson and you’re right, you know what’s about to happen, I’m about to welcome you to Marketing In Your Car. Alright everybody, hope you guys are doing good. I just went shopping for some clothes for the Funnel Hacking Live Event because I only have like 8 shirts and I do a lot of videos and I’ve done a lot of events and I noticed recently, I was watching some promo videos from last year’s event and all the shirts I was probably going to wear to the event were the same ones I wore last year and I’m like, “Crap.” I’ve got to get new shirts. Mostly you can get away with the same shirt twice or three times or twelve times. I can’t because they’ve been on video, on promo videos for forever. So I just got some new clothes, which clothes shopping is not my favorite thing. Now I’m driving home to go play with my kids and that is my favorite thing. So it’s all good.
I just had a thought for you guys I want to share, because I think it’s interesting. And it has to do with this podcast, with Marketing In Your Car. When I first started it, it was funny, people are like, “How are you monetizing it.” I was like, “I’m not.” “How many people are listening?”I was like, “I don’t even know.” I didn’t know. I still honestly don’t know how to check how many listeners we have. I assume we have a few because people keep telling me. I don’t even know how to check how many listeners we have, I don’t really care, I don’t know how many downloads, I don’t know how many reviews. Every once in a while I’ll look at reviews, which is exciting, but I don’t know that they are happening.
All I knew was that when I decided to start a podcast, I knew that if it wasn’t something easy, I would never do it. I would have a lot of friends who did interview podcasts, and they’re hard to keep up with you because you have to find someone to interview, you have to find the right time, you gotta interview, all these things. I was like, if I’m going to do it, I’m going to do it while, in a spot that I can consistently do it all the time, which is when I’m driving, which is how it got the name Marketing In Your Car. Which probably has hurt me because there are way cooler names that probably would have gotten more people in. For all of you guys that are faithful Marketing In Your Car people, it’s cool right? But I have basically no strategy, other than I knew I needed to do it consistently.
So I was going to do, and I didn’t even so much have, not a topic, but it wasn’t like, “Okay, first I’m going to teach this, then I’m going to teach this…” It was more like, “I’m just going to share what’s going on in my head.” Because I have all these things in my head and there’s something magical about getting things out of your head. I’m not that good at communicating with people I don’t think. You could ask my team that, they’d probably agree. Or my wife, I’m not this great communicator one on one sometimes. Because I assume people know what I’m talking about.
On this I assume that the microphone has no idea what I’m talking about. So I can just share and give and it’s easier right. So that’s why I did it. I think it was more therapeutic for me. It’s funny I find myself doing these a lot of times because for me it helps. I don’t even know how many of you guys are listening to these but I do know some are. And that’s what I wanted to talk about today. Some of you guys are listening and it’s been interesting watching. My guess is that I think we just passed 3 years of doing this. My guess is the first year I would have probably get on average maybe, 50 or 60 listens per episode. If even that, small group of people. And most people including myself, obviously one big reason why I haven’t looked at numbers. When I look at numbers sometimes I’m like, “Oh it’s not that big of a deal.” And I stop doing it. And I didn’t want to know because I didn’t want to have an excuse of “I’m not going to do this cause there aren’t enough people.” Or whatever, I just wanted to do this and just do it.
So I do it and I keep doing it and keep doing it, and what’s interesting is this exponential effect has been happening with this podcast, which is kind of cool. And some of you guys know what I’m talking about and I’m curious if you’re one of these people come let me know. Come to the Funnel Hacking Event and tell me. Basically people will hear about me somewhere, or someone will mention the podcast or whatever, and then someone will come and listen to an episode and because it’s not like an hour long episode and you get sucked into all these things, it’s short and fast and I share one idea or one thought, people listen to it, they consume it and as long as they don’t listen to one of my dumb episodes, that’s completely useless, and I have had a few. I’m not going to lie. But if there’s one they relate to, then what happens, it’s interesting, they start at the beginning, and then they plow through all of them.
If you listen to all of them, it’s like hundreds of hours I think. Maybe one hundred hours, I don’t know. It’s a long time. I’ve been driving this car a lot. It adds up, it’s probably 40, 50, 60 hours that people listen to. I get people all the time that come to me, and usually it’s people who joined my Inner Circle program, or a higher level thing, and they say, ”Russell, I didn’t know who you were. Six months ago so and so told me about this, I listened to it, then I went on a Marketing In Your Car binge. For the next two weeks all I listened to was you every single day, for hours at a time, and now I’m in your Inner Circle.” I think it’s so cool.
There’s somebody at the door selling my wife something as I’m pulling in. Oh great. I’m about to have to go yell at this solicitor. Anyway, I’m home now. Anyway, I just think it’s interesting so, the thing I want to tell you guys is if you think about podcasting or blogging, or whatever you’re doing. Don’t worry about the numbers because what happens is this compounding effect where someday, as it’s grown, somebody will come into your world. They will read or listen or follow something you said, and they will become a fan and they will go through and they will consume insane amounts of your content that you don’t think anyone would ever do, but they will.
And next thing they know they will become, like I said, a fan, and they’ll buy everything. That’s what’s happening, so it’s been kind of a cool effect. So for those of you guys who have done that so far, thank you.
Thanks for coming in, thanks for going on an immersion program and going through all the Marketing In Your Car’s. Thanks for, a lot of you guys signing up and hanging out in Inner Circles and stuff like that. Coming to events and using our stuff. It’s been a cool compounding effect. And I can always tell that my best, I don’t know what to call them, not customers, clients isn’t good either. Student? My best people, my peeps are Marketing In Your Car people. That’s why I keep doing it, and I again, I still don’t know how many people are listening and I don’t care. All I care about is the fact that you’re listening. That’s why I keep doing what I’m doing. So hope you guys enjoy that. I hope it gives you some hope and some faith, because maybe three years down the road, you’ll be getting tons of people joining your Inner Circles and your 25K programs, all sorts of things because of the work you did today, and the work you do tomorrow. Because it has a compounding affect thanks to the inner webs and the internet. These things stick and they last for a long, long time, and my guess is long after I have passed on from this earth and I’m no longer hear, hopefully people keep listening to these and get value from them. That would be my goal. So that’s it for today. I’m done, heading home. Gonna play with the kids, and I will talk to you guys all again soon.
Now that we’re a legitimate company, this is the actual process.
On today’s episode Russell talks about how stuff used to get done so fast and he would make fun of big corporations that moved slow. He also discusses a few things that are going live today.
Here are a few fun things you’ll hear on this episode:
So listen below to hear how things have changed to make fixes slower, but why it’s better in the long run and see what’s new for Clickfunnels today.
---Transcript---
Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and everybody else who’s hanging out with us today. It’s a rainy day in Boise Idaho, but guess what today, we have stuff going live, so I am excited and pumped up.
I want to tell you a story about my life pre-Clickfunnels. Pre-Clickfunnels we would, even not just pre-Clickfunnels, even like, the first year of Clickfunnels, we would have an idea, we’d do it, and then it would go live and it was amazing. Stuff would just get done so so fast. I used to totally make fun of corporate companies, for example ClickBank, we’re really good friends with those guys, but we needed some tech stuff done and we’re like, “hey you need to do this.” And they’re like “Okay we’ll do that in Q 3 of 2092.” It would be like on their desk schedules so far out that nothing could get done. It was just so much it was ridiculous. We could never get anything done. I was like, I’m so grateful we can move fast and be nimble and things like that.
At least we used to be able to. We used to could. Now we struggle. So what happened is, as Clickfunnels started growing both from a members standpoint and also from a code standpoint, what would happen is, we would have an idea and be like, “hey let’s change this really quick.” So Todd or Dylan would go and edit something and push it live and we’re like “Sweet that feature is done, everyone is going to be happy and we’re so excited.” But we didn’t know that by doing this thing over here, it would go and affect something out way over here. It’s like the butterfly effect.
The butterfly flaps it’s wings in the San Francisco and it goes and causes a Tsunami across the ocean in Hong Kong or whatever. That’s what would happen. We’d fix something and something else huge over here would break. We’d fix that thing over here, then three other things over here….It was just this weird thing. And I’m not a code guy so I don’t know exactly how it all works, I just know that it was frustrating. Our users got frustrated. I’m sure you guys remember this in the early days of Clickfunnels. You guys are like, “ Hey we need this thing fixed.” So we’d fix it and then something else would break. You’re like, “This has always worked. Why has it stopped working?” and we’re like, “Because we fixed this, it caused this.” It was really frustrating.
Fast forward now a couple of months we found an amazing developer and now partner who came in and basically said, “Hey, this is the way that legitimate software companies are run.” And we’re like, “Cool we didn’t even know any of that.” So build out so that basically around every… you know we spent the last 6, 8 months or so, and we’re actually hiring a team now to help increase this. But going back through all the code they’ve ever written and writing tests around this code, which is super supposedly really monotonous and boring. And it’s slowed our progression down dramatically because it’s no longer we can just keep doing new things and fixing bugs and moving stuff forward. Every line of code we write they write tests around it. And the way that works is there’s all these tests around all this code, this is my limited understanding, I’m not someone who really gets it, but supposedly that way when we do a new bug fix or add a feature or whatever, we add the feature and click a button and it goes and tests what does doing this line of code, how does that effect everything else in the system. It’ll go and it’ll run against all these tests. And we’re like, “Sweet, this line of code didn’t break anything else, push it live.” Or “Hey, if we do push this live these two things will break.” So we gotta go figure out how to do this so it doesn’t break those things.
So because of that, we’ve had to slow down our process to be able to get all these tests in place. and now when we roll any new code, same thing it’s slower because we got to put all these tests in place and we got to test it. But what it does long term, is it gives you guys, the users, the ability where every time we fix or add something cool it doesn’t break ten other things!
So this has been in place for the last 8 months or so. So on my side it’s frustrating because it’s like, I want things to get done so much faster, and it’s just a slower process now. But it’s how legitimate software companies do it so that when we decide to add new fonts, the entire editor doesn’t break or whatever. So it’s a good thing, it just slows things down.
So that’s been my frustration and I know that some users who are like, “We want things faster.” We’re like, “We’re trying as hard as we can, but you don’t understand what we’ve built, it’s huge, it’s insane.” So the reason why I’m excited about today, is today we’ve got a bunch of amazing things going live, which I’m excited for. Things I’ve been begging for and waiting for. Especially things…..(sneezing), Whoa! Excuse me, there is a sneeze, proving once again that we don’t edit these podcasts. You’re getting it as live and as real as possible. Whoa that was a big one. I can barely see right now.
Anyway, so today I’m excited because a bunch of stuff I’ve been waiting for regarding the affiliate program and tracking ideas and things like that are going live. As well as hopefully the new sales letter, as well as the 21 Day Ignite Your Funnel program, and a bunch of other cool things we have in place. To hopefully get more people excited for Clickfunnels, get people to stick longer, reactive old members and then make our affiliate programs way more amazing. You can do tracking ID’s you can search by tracking ID’s. you can see commissions. Not only for Clickfunnels but we're basically moving all of the Russell Brunson Dotcom Secrets brand products into Clickfunnels over the next 30 days. So if you promote my book, we’ll we push people to Clickfunnels you’ll be paid a commission. You promote The Perfect Webinar Script you get commission on Clickfunnels. If you promote anything, it’ll all be going back and be Clickfunnels. Anyway a lot of work has been going on behind the scenes to make this happen and now it’s pretty much happening, which is exciting.
So that’s what’s happening today. I’m excited. So hopefully you’ll see some new stuff from me and Clickfunnels. From everything happening for the next couple of days, actually couple of weeks. We have a bunch of big editor updates going live before the event and just even more amazingness happening. So that’s what’s happening, I’m at the office. I’m going to go in there and play. I’m excited to show you guys the new stuff that’s coming out. In future podcasts, I’ll explain some of what we’re doing with the 21 Day Ignite Your Funnel program to increase your retention and stick the desire of members as well as a bunch of other stuff. Anyway, fun things happening here at the labs, and I’ll be sharing with you guys here on the Marketing In Your Car podcast.
There are two types of people in this world…
In today’s episode Russell talks about going to the NCAA Wrestling Tournament with his dad. He also talks about important lessons he learned from his dad.
Here are 3 cool things you can look forward to in this episode:
So listen below to hear two important lessons Russell learned from his dad and how they have helped him in his life.
---Transcript---
Good morning everybody. I hope you guys are doing amazing. My name is Russell Brunson and I want to welcome you to Marketing In Your Car. Alright guys, it’s a beautiful day, beautiful day. I’m excited. I got my haircut yesterday as some of you guys heard, which is nice. I wanted to add, I was thinking about as I was getting my haircut, and there was one other thing. I was telling you guys about my OCD with socks and stuff. I realized another reason why I hate socks. I’m going to talk about one more thing with my OCD-ness and then we’ll get back to business.
So you know when you have pants on, like Levis and shoes and socks, you have white socks underneath right. And you sit and when you’re standing your pants are the right length most of the time, but sometimes you sit and they come up and you can see your white socks. And it feels like your high watering. I hate that too. When you have sandals on and flip flops and you sit down and your pants are a little bit higher, nobody knows. You got white socks on, everybody knows. So another reason why I hate socks.
So now that we are over that, let’s get back to work. This morning was awesome. I woke up early and went out there and was doing squats and legs. Had a good leg day, and at the end of leg day I thought I’m going to do box jumps because that would be a great way to destroy my legs at the end of leg day. I learned a very valuable lesson that is important for all of you guys who do legs and that is, don’t do box jumps at the end of leg day. Because somewhere in the ten, you know I did three sets of ten box jumps, the higher ones, At was at three box jumps left and I slipped and smacked my shin in two spots on the box and I’m bleeding, and I got a goose bump the size of a golf ball on my leg. And then right above it is bleeding like crazy. So that was not fun. So another lesson to learn today.
Today I’ve actually got two important lessons that actually are useful, as opposed to the ones I gave you yesterday and today. I hope that you made it through yesterday and now you guys are prepared for some good stuff. I’m going to teach you guys two lessons that I learned from my dad that have been vital to everything in my life. I think that they are helpful for you and for your kids, and for your everybody who you work with and have a chance to serve. So I’ve been thinking about this a lot because my dad and I, next week are actually going to the NCAA wrestling tournament. So as you guys know I’m kind of obsessed with wrestling. With wrestling, we’re not on TV, we don’t get people to show up at our matches. IT’s kind of like a sport that gets very little love right. So the once a year when it’s a big deal and we’re actually on ESPN, maybe it’s ESPN 2 I don’t even know, but we’re actually on TV is the NCAA wrestling tournament. So a couple of years ago my wife and my dad surprised me. They booked me a trip out to the NCAA’s. I didn’t know, they basically said, here’s airplane tickets, you’re going somewhere. And I kind of knew, I’m like, well I know NCAA tournaments this weekend, everyone in the airport’s got cauliflower ear, kind of know what’s happening right. So I’m getting there and they were like, “When you land in Denver, open this package but don’t open it before.” So I land in Denver I open the package and there’s two tickets to the NCAA tournament, and it says meet your dad at terminal whatever, and it was just the coolest gift, I had no idea he was coming. And I went over to that terminal, and my dad was there and we went to the NCA together and had a great time. That was probably 5 or 6 years ago.
I’ve gone back once or twice since them. Deagan Smith, my man, invited me a couple of times. We, I think two NCAA’s ago, he got me front row tickets. So I flew in, got front row tickets to the finals, we watched the finals together, and I flew out, which was so cool. This year Deagan was like, “Hey you going?” and I was like, “I don’t think I’m going to go this year. I just have so much stuff happening for the live event. You know, if my dad went with me, it’d be worth it.” So I texted my dad, “Hey dad, if I get tickets to the NCAA, you in?” and he texted back “Yes.” I was like, “Cool.” That was before church a couple of weeks ago. So after church I called him like, “Hey I just wanted to make sure you’re in.” and he was like, “We better be going, I’ve been telling everybody that I’m going to the NCAA tournament.” So I’m like, “Sweet man.” So we bought tickets. It’s in Madison Square Garden this year in New York. So we got a place downtown where we’re going to be staying. We got 12th row seats, we were trying to get front row seats, but they were gone. So we got 12th row seats, which is pretty sweet. It’s going to be fun, so I’m excited and looking forward to that.
So I’ve just been thinking about my dad a lot and actually called him on, what was it, my birthday, Tuesday was my birthday. He called me on my birthday and we talked for an hour and it was super fun. So I started thinking about him and just cool stuff I learned from him. There’s two lessons that I think were really important that I wanted to share with you guys.
Lesson number one, my dad used to always tell me when we’d have our little dad conversations, you know when we’re driving or whatever. I don’t even know how it came up, but I remember him saying this multiple times and it having a really big impact on me. I remember just always hearing this thought in my head, but he used to tell me, he said “there’s two kinds of people in this world Russell. There are people who are really good at finding problems, that’s the majority of the world. The second kind of person are people that are really good at finding answers. You wanna make sure that you’re the type of person that finds answers.” And I remember hearing that and I thought it was cool, but it didn’t make sense to me then. Then I fast forward and I start this business and I start doing things and I realize that’s how the majority of the world is. They’re finding problems all the time right. They come to you here’s a problem, here’s another problem, here’s a problem and they’re just all about finding problems. It’s about as hard to find a problem as it is to find a solution.
As I started this business and I realized that people always have these problems I thought, I went back to my dad’s lesson and I l thought, You know what, there’s a lot of problems out there and I don’t want to be the dude who always finds problems. I’m going to be the guy that finds solutions. Man that’s served me my whole life. It’s served me so much in my business. You look at why we create products, we’re creating answers to people’s problems. So problems are everywhere. We just gotta figure out how to solve those problems and people will give you insane amounts of money for that. I look at my coaching program, I look at our software, I look at all the stuff we do, it’s all, we’re the second person. We’re the people that are finding solutions or finding answers. That little nugget that he gave me probably when I was ten or eleven years old and I repeated it a few times throughout my childhood, has meant the world to me.
So that’s the first one, I’ll repeat that. There are two types of people, people who find problems and people who find solutions. Make sure you’re the type of person who finds solutions. So that was number one, which is so cool on so many different levels. So there you go.
Number two, this is a lesson that was a lot more subtle, and I guess it was a lesson at first I thought was more of a guilt trip, but man it worked. My parents were really good at giving us chores and making sure that we worked and were producers inside of our family. It wasn’t like we didn’t have work to do, which I’m grateful for, I hated it at the time, but love it now. So one Saturday, as they’re giving out the chores to everyone, for the Saturday day, my chore was to go and clean his car. So I went and I washed the outside of it, and I washed the inside of it. I’m spraying the windows, doing all that kind of stuff, and then I came in to my dad and said, “Okay dad I’m done. Do you want to come look at it?” and he looked at me and said, I can’t remember exactly, but basically he said, cause I asked him, “You want to come look at it and make sure it’s good and I can be done?” and he said, “Are you proud of it?” and I go, “Am I proud of it?” He said, “If you’re proud of it, then you’re done.” And I remember thinking, huh, am I proud of this? I was thinking in my head, I know that I cut corners, I was trying to get done so I could go goof off. He’s like, if you’re proud of it, you’re done. I remember thinking, I’m like, “let me go check again dad. I’m going to go back and check.” So I went back again and I started looking around and I realized that I wasn’t that proud of it. I had just gone halfway and did a couple of things, so I went back in the car and I did it right. I did it in a spot where I was proud of it. I came back and I said, “Dad I’m done. Do you want to come look?” He said, “Are you proud of it?” I said, “I am.” And he said, “Okay then you’re done.” He didn’t even have to look at it, he knew if I was proud of it that I had done it. And I think that, again another lesson that served me my whole life. I look at what I do in wrestling, in business, in parenting, in all the different things that comes back to me. “Are you proud of it. Did you do a good enough job that you are proud of it, and if you did then you’re done. If not, then go back and do it til you’re proud of it.”
Anyway, just kind of a little thing that has meant the world to me. There you go, there’s two amazing lessons from my dad. He’s just an amazing guy, amazing entrepreneur, amazing father, amazing friend. Someone I look up to. I’m excited next week to spend some time with him, it’s going to be amazing. Hopefully those lessons that have meant so much to me have meant a lot to you as well. It’s something you guys can take from this podcast. Alright guys that’s it for today, I’m at the office. Got an amazing day today, and I’m excited. So I appreciate you all, thanks for listening. If you’ve enjoyed this, please share with your friends, your families, anyone you think would benefit from it. Post it on Facebook, Tweet it out. Instagram it. I don’t even know if you can Instagram it. I’m becoming an Instragramer, I don’t even know how that works. Anyway, if you’ve enjoyed this then it’s your obligation and duty to share it. I’d appreciate that. And that’s it you guys, thanks so much for everything, have an amazing day and I’ll talk to you all soon.
How to get rid of friction that keeps you from performing at your highest level.
On today’s episode Russell is on his way to get a haircut and jokes about his unusual hair issues he’s had in his life. He also discusses how being comfortable can have a positive effect on every aspect of your life and being uncomfortable can keep you from doing what you want to do.
Here are 3 cool things in today’s episode:
So listen below to hear about Russell’s childhood hair drama and why it still effects him today, but in a positive way.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright, everybody today you’re going on a different trip with me. We’re not going home from the office, we’re not even going to the office. We are heading to get my haircut. Yes, my head is starting to swell. I’ve got really thick, I’ve got a fat head just to start out with, and then I’ve got really thick hair on top of that, and it just keeps getting thicker and thicker, so as my hair keeps growing, the size of my head actually looks bigger to the point where it gets hard, and I’ve got a thick neck from wrestling, but it gets hard to hold my head up. I’m just kidding.
I remember, you guys have all seen So I Married an Axe Murderer, one of my favorite movies ever. There’s the kid with the huge afro, he keeps watching TV and he keeps sitting in front of them. Mike Meyers playing his dad in front of the TV is yelling at his head. He’s like, “It’s like an orange on a toothpick.” I always thought that was funny, and I feel like that today. My head is like an orange on a toothpick, so I’m going to go get it chopped down to normal size, which would be super cool. Then I’ll be able to function better.
It’s interesting, I’m going to tell you guys all my personal drama as a kid growing up, when I was a kid growing up….everyone in my family has really thick hair, actually my brother, Scott who edits these audios so he’ll probably hear this, he’s got the thickest hair of my family. Just insane, I remember we used to drive down the street and he’d stick his head out the window, and be going crazy. He’s like, “Check out my hair guys.” And he’d pull back in and be like, thunk, and he’d just sit there, like this big shell. So yes, his is the thickest. Mine’s right behind it, just thick hair. So growing up I was embarrassed because I didn’t know how to comb my hair, I never combed it. It was always just this helmet on my head. Even my parents didn’t know how to style it. So I was subconscious about it my whole life, In junior high, my first couple of days of junior high someone was like, “How come you don’t comb your hair?” And then I’m just like, as a junior high kid, I’m just devastated and scared and all these things wrapped into one. So I start combing my hair, but it’s not like me getting a comb and combing it. It was trauma. I’d have to wake up two hours earlier, I’d go in there and put gel in my hair, but my hair is so thick you can’t part it, so with a mountain full of gel, put all these gel in it, and I’d part my hair, and it always looked horrible. I had to make a cool wave in the front, and I’d blow dry it until it would get hard as a rock, because of all the gel in it, it would harden and crunch. I’d get the big old girl brush, and I’d break it out and it would just stay with the part. But I always hated it, and it looked so horrible, but I’d go to school after two hours every day of trying to do my hair so it looked normal. And I was just like….if someone would bump me my whole, my turkey tail in the back would pop up, boom. And it would just be horrible right. It was so socially, I would have extreme anxiety every day that someone might bump me and my hair would pop out of place and I looked like an idiot. That’s what I did because some punk kid told me I needed to comb my hair.
So that’s my childhood drama. I know, I lived a horrible life, that was the worst of it all. But it was tough for me. So there’s a reason why I’m telling you guys this. Fast forward now to 9th grade, no 10th grade, I’m wrestling, which just makes your hair get even bigger, right. It’s horrible, it’s just huge. So I go to wrestling practice and come out and it’s just like my head’s twice the size of the rest of my body. It’s horrible, so everyone’s kind of making fun of me all the time. So finally that summer I shaved my head. Shaved it off. The next morning I woke up and didn’t have to comb it, didn’t have to do anything. I remember as it started to grow back, I kept shaving it off, shaving it off. Then one day I realized I had more self confidence having a shaved head. I had more excitement, more happiness, more everything. So I shaved my head every week, or every other week, for probably 10 or 15 years. I feel like, kind of like in the bible, you know the story of Sampson and he’s got hair and if you cut it he becomes weak. I felt the opposite. As soon as I cut my hair I became this strong person again. So I cut my hair for forever, and it gave me the confidence I needed to be able to become a wrestler, all the other things in my life. And my hair was this limiting factor and it’s funny because I think 5 or 6 years ago, maybe a little longer, my wife’s like, “You should grow your hair out, I think it’d look good.” So I did, and when I did it was weird, when I grew it out I became super self conscious about my hair, about everything. I was like this is not good, this is ruining me. So finally I figured out a way to do it where it’s easy, it looks alright, doesn’t look great, but it’s like whatever, I look fine. And now I’m okay with it.
But it took me a couple of months to get to that point where I was okay with it. I was literally hiding because I was so embarrassed of my hair. And another problem is, my head is so fat, I can’t wear normal hats. I always tell people that and they’re like, “Yeah, whatever try this hat on.” I put the hat on and they’re like, ‘Whoa, your head is really fat.”I’m like, “I know. That’s what I’m telling you. I can’t wear a normal hat. I’m not a normal person. My head is just thick.” There you go. There’s my drama.
The reason why I’m sharing with you guys, is because as stupid as little things like that are, they have a huge impact. I can’t even tell you how hard it was to function in school because of my stupid hair. Even when I started growing it, I was embarrassed to go to the office, and to do videos and all these kind of things that were brought up because of that. Why did I tell you guys that? I don’t really know other than, when I feel comfortable I can do more stuff with myself. It can be a lot of things. It could be your looks, it could be you weight, it could be your clothes. Whatever those things are. You know, I know that…..I don’t want to sound like a jerk, so I’m trying to phrase this carefully.
When I buy clothes that I like, that I fit well and I feel comfortable, I do better. I’m not a suit and tie guy. I can’t stand a suit, I can’t stand a tie, I can’t suit jackets, I can’t stand all those kind of things. I can’t even stand shoes and socks, like I wear bare feet all winter long, because I feel more comfortable. I think a lot of times we try to put on a suit or uniform or something to impress other people right. And there’s a place and a time for that. I go to church, I dress up, I dress nice. If I was to go get a job interview, I’d dress nice. There’s time’s to dress nice. But there’s times that are functional times, when you’re trying to get things done, and accomplish things and move things forward. And you’re trying to be an entrepreneur and your trying to run all these kind of things. I really think that these little barriers that are in our way can actually slow us down and hurt us. It’s kind of interesting. I remember, if you listen to my podcasts for a while, you know my stories. But back when we had our big office with 100 employees, the guy that ran the sales floor, he liked dressing up, so he made guys dress up nice every single day, and on Friday they’d have a casual day. I was like, that’s kind of cool, but I wanted to flip it, so I’d have casual day everyday and on Friday everyone would dress up. And I remember for probably 2 or 3 months, I’d wear a shirt and a tie and everything, and everyone did. We looked good, but I remember hating it. I hated it so bad. I was so miserable and I remember one day, I’m trying to put this stupid tie on, I’m tying it and I’m like, I hate this. Why am I doing this. I created this business, I shouldn’t have to do this if I don’t want to. I don’t think anyone else is enjoying it. Let’s just not do it. Let’s all just be comfortable. If we’re comfortable we can all just do our thing and get stuff done. So I’m a big believer in that.
So I would say, sit back and next time at your desk, or wherever you do your work, sit there for a second and just notice what it’s like. What parts are comfortable. Are your shoes really comfortable? They are cool, but take them off and put on sandals like I do. If you are wearing slacks and you’re like, these are….. or jeans or whatever. My kids hate jeans, I love jeans. I would sleep in them if my wife didn’t think that was weird. But my kids hate jeans, so why make them wear jeans if they want to wear basketball shorts every day, even in the winter. It’s comfortable, if they’re comfortable they’re going to perform at a higher level.
The thing about that. I think about for me for weight a lot of times. Day’s when I eat healthy and I do good, I feel better. But some days I don’t and I see my stomach or my double chin or whatever those things are and I’m like, those things make me self conscious and they keep me from producing. Even on the small subconscious level. I might not want to get on the phone with someone, or talk to someone, or do a webinar or go to a seminar or whatever, because I don’t feel comfortable. And again, it could be any feature. Your hair, I’m really like, the last three days I haven’t done a Periscope. Guess why. Guess why this is a Marketing In Your Car and not a Periscope. Because my head looks like an orange on a toothpick, it looks horrible to me. So because of that, I’m not producing at my highest level. It’s these stupid little things that don’t matter at all, except they matter so much because it keeps you from doing what you want to do.
I guess my message for today, and maybe it’s like the dumbest message of my entire, however many episodes we’ve done, but I think it’s important to be comfortable. You can’t produce if you’re not in a comfortable spot. I’m talking about weight, I’m talking about how you look, I’m talking about how you feel. I’m talking about the clothes you wear, the chair you’re in, your surroundings. All those kinds of things have huge, a little tiny impact, but they compound and they become really, really huge. And when you have all those things together, it can keep you back from doing what you need to do. We’re entrepreneurs. We’re on a mission, we have something we’re trying to do and trying to accomplish. And people’s lives we’re trying to change. So all those little things are friction points, they keep you from moving forward. So I think a big thing is next time you guys are sitting there working, is to stop and become aware. How am I feeling? Do I feel awkward, do I feel weird, do I feel good? How do you actually feel and then try to figure out how to break off those friction points.
For me it was as simple, I stopped wearing socks. It was just like, this is the dumbest thing, but when I wear socks, they compress on your feet, so you take your socks off, and there’s that sock line. I hate it cause you go to someone’s house, and you take your shoes off and maybe your socks stink, and you’re like, “Oh crap. Let me take my socks off.” And you do and you get that sock compression. All these issues that seem so dumb that happen in a split of a millisecond in your head, but all those things keep you from producing and performing at your highest level. When I flipped it off and got flip flops, and I don’t have that issue anymore. It just magically disappears. Again, it’s so dumb. Some of you guys are rolling your eyes. Are you serious Russell? You have OCD like I never even knew.
But it’s not about that. It’s about getting rid of any resistance to me performing at my highest level. So become aware of those things. It’s interesting, I was, this is a long time ago, I was listening to a Matt Fury course about productivity and about, I can’t remember exactly what it was, but he was talking about how changing your environment, your atmosphere, how much it changes things. For example, next time you go in your office, just move something. Move your desk or move your monitor, move something and notice how it feels. It feels different right? There’s a whole study about Fung Shei, and I don’t know anything about it, but I know it has to do with that same kind of concept. It’s just like, if you start becoming aware of it, how are these little things all effecting me, and if you start tweaking them and changing them and moving them around, then it can have a really big impact long term. So there you go.
There’s the message from the OCD Russell. I’m just excited because in 7 minutes from now, my hair will be chopped back down to size and I will be able to get back to work on things that are important. Move our mission and our message forward. So there you go guys. That’s where I’m at today. I’m now officially at the hair cutting place. I almost just t-boned this lady, that would have been bad. So that’s it for today guys. I appreciate you all. Thanks for listening, thanks for hanging out, thanks for using Clickfunnels, thanks from the Funnel hacking event. And if you’re not doing one of those things, come on now. IT’s about time, it’s about time to jump on the band wagon. Clickfunnels is the best. Funnel Hacking Live is going to be amazing. A whole bunch of good stuff’s happening. So drink the kool-aid, jump on in you guys. We’re having a good time here. We’d love to have you join us as well. So that’s it for today. Appreciate you guys. Have an amazing day and we’ll talk to you all again soon.
Despite the fact that my family has been gone, here’s how I’m really feeling…
In today’s episode Russell talks about how his family has left town and why it’s not good for man to be alone. He discusses why you need someone around to celebrate your success with.
Here are 3 cool things you’ll hear in this episode:
So listen below to hear why Russell realized it is not good for man to be alone and why having someone around to celebrate with can make you more successful.
---Transcript---
Hey everyone, this is Russell Brunson, welcome to Marketing in Your Car. Alright, my friends. I’m just leaving Fred Meyer right now, with a bag of grocery store sushi at 9:15 at night. While I was in the grocery store a thought came to my head and this is the message for today.
The thought was, it’s not good for man to be alone. It is true. Man, I’m almost getting in a wreck in the parking lot. So this is what I mean by that. Oh crap. Sorry, late night parking lots is like bumper cars almost out here. So this week I was really excited because4 my wife and kids were leaving as you know. I was like, “sweet I can finally get some stuff done, this is going to be amazing. I cannot wait to catch up and get some stuff done.” So they left yesterday as you know, I was at the office til 4am, when you guys got my message about getting choked out. I have no idea if that was even coherent at all. Today, I passed out, had an alarm, my alarm went off at 5 minutes to 8, jumped up had a call at 8 o’clock, then went and passed back out again. Actually drank some ketone, then passed back out again. Woke up at about 1 o’clock today, got to editing my book. Spent the next 5 or 6 hours editing the book. Then I was so excited because I got all this stuff done, it’s looking amazing, I’m proud of it and everything that I wanted to celebrate, and I got up and I looked around and nobody was there to celebrate with me. I was like, crap, what good is doing something awesome if there’s no one to celebrate with. So I voxed my wife and told and she voxed me back and forth, that was fun. Then I voxed my friends, then I voxed everyone who might even care a little bit. I’m celebrating with them because I’m so excited something cool happened.
And that was good, at least there were some people that would give me some feedback. Then I was like, “I need to get out of here for a little bit.” So I went in the backyard, went in the weight room and just threw some weights around, had a good time out there. Then our pool, we opened our pool, even though it’s way to cold to open the pool, we thought, you know what, why not? Let’s just do it. So we opened up the pool and the heater is trying to warm it, but I don’t know if it’s warm or not. So I looked and it said 76, I’m like, “Dude that’s amazing.” And I opened the top and I put my foot in the shallow end, and I’m like, “it’s warm water, I’m going swimming right now.” So I opened the pool, go to the diving board, dive off, and I found out that like the top two feet of the water is 76 degrees, and everything below that is freezing, freezing, freezing cold. I jumped into this nice warm, hot pool, and then it turns into sheer freezing-ness, stabbing my whole body. Which is probably good from a bio-hacking stand point, I’m guessing. I don’t know.
But I immediately jump out of the pool. As I’m jumping out I come back through this warmth. I’m like, I don’t know what to do, it’s cold, its warm. It’s really confusing, right. I get out and I’m laughing and all this stuff, looking around and there’s nobody there. And I’m like, dangit. So I voxed my wife, “Hey, I just jumped in the pool.” I’m telling people, I’m making podcasts. I’m trying to get other people engaged. It’s just thing after thing, after thing. I realized that as excited as I was to have my own alone and get stuff done and be home alone and be able to have time to work and focus, all those kinds of things. I’m so so so grateful that it’s just for a finite amount of time. I was sitting in the pool like, I wish my kids were here. As I was celebrating my book, I wish my wife was there. As I get every step along the way and the thing going through my head is it’s not good for man to be alone. We need people around us to celebrate. Otherwise, what’s the point of anything we’re doing?
If you can’t, I mean, It’s not much fun. So I was thinking about that, it’s true in life, but it’s also true in business. I was solo entrepreneur for a long, long time, I think when I started surrounding myself with other people on my team, my employees and my friends and all these kinds of things. And my partners and all that kind of stuff, that’s when business became more fun for me. It wasn’t just me celebrating, “Look at this amazing stuff that I did.” It was “Look at this amazing that we did, that we accomplished.” It just changed it. So for you what I’m thinking is, I know we got a lot of solo entrepreneurs on here, but you’ve got to find someone to celebrate with. It can be a spouse, it can be a friend, can be a family member, can be an employee, can be a partner, can be a something. But if you don’t have that around, I’m guessing that that might be why you are struggling a little bit. Because today, it’s 9:20 at night, I haven’t had dinner yet. I just barely showered.
People around you is a good thing and it moves you forward and keeps you doing amazing stuff. That was my message for today. So anyway, it’s not good for man to be alone and I’m excited my wife and my amazing kids will be back tomorrow, and I cannot wait. I miss them and it’s going to be a lot of fun. Then next week, I’ll be back on with the team and we’ll be able to celebrate all of our victories and our wins together and it’ll be amazing. So that’s what we got. In fact, one thing we started doing is Friday’s we do Marketing meetings. We have different divisions right. We have programming, our support teams, all these different things, and I kind of focus on the marketing side. So Friday at the end of the day we have a marketing meeting, we kind of, “Here’s all the cool stuff that happened this week, and here’s what I’m doing next week.” So we all have a focused motivation and a focused effort for that coming week we’re running towards. And it always gives us a chance to talk about it Friday so that all weekend long your thinking about how to make that better and cooler and all that kind of stuff. Anyway, that’s one of my favorite parts of Friday. We all get together and brag about our wins, celebrate a little bit. It keeps us all going for another week.
Find someone to celebrate with. If you don’t have it, let me know. I can celebrate with you. Message me on Facebook and I will celebrate with you. But we need to be celebrating because otherwise what’s the point? Seriously. Alright, I’m home and back in the garage. I’m going back in. I’ve got another 10 chapters of my book or so to plow through tonight before my kids get back home. Then I’ll get back to normal. I gotta teach at church tomorrow, so I got to plan a lesson tonight still as well. But I just drank some caffeine ketones so I may be up for….till church tomorrow, who knows. We will see. Alright guys, have an amazing day. I’m out of here, I’m going to have my grocery store sushi, my ketones, I figures carb and a ketone, just negates itself and makes me feel good, we’ll find out soon. Thanks everybody, have a nice night and we’ll talk to you soon.
Late night ramblings about business and Jiu Jitsu.
On this special late night episode Russell talks about what he got done during his late night and what’s coming up. He also talks about what it feels like to be choked out.
Here are a few cool things you will hear in this episode:
So listen below to hear about Russell’s experiences with Jiu Jitsu and how it taught him that he’s not invincible, and people out there know stuff that he doesn’t know.
---Transcript---
Well, well, well, this is Russell Brunson, and we haven’t done this in a while. Welcome to a very, very late night Marketing In Your Car. Alright everybody, how are you doing tonight? It’s probably not tonight for you right now, but for me it is 4:20am, and I’m just leaving the office. It’s raining and cold out here. Dang. Anyway, I’ve had a great night; I’ve gotten so much stuff done. This doesn’t happen very often and it’s not something I want to happen very often, but every once in a while, it’s kind of nice. My kids had school off on Friday, but I had a coaching call on today so I couldn’t go and play with them, and my wife wanted to go down to her family’s house a couple of hours south from here, so she packed up the kids this morning, and she went down there. And she’s going to be down there today and tomorrow, and then she’ll get back on Sunday. So Friday, Saturday, and Sunday. So Friday was today and I worked a normal day, and then she booked a massage for me. What a great wife, she knows my birthday is coming up and she knows I love massages. So basically they were gone, I got done working the day, I went and got massaged and the lady who gave me the massage was amazing. One of the best massages I’ve ever had ever, and I’m a pretty picky, high maintenance massage dude, so that says a lot. And then I got done and then I slammed a big old thing of Ignite, which is one of our supplements that makes it so that you don’t have to sleep.
Oh man, I’m seeing Jack In The Box and I’m craving Jack In The Box. I can’t believe they are open at 4 in the morning. Do I go or do I not go? The voices in my head want jack in the box. Anyway, I passed it, I didn’t do it. There we got, we’re going home. So anyway, oh yeah, so I drank my Ignite, got back in the office and boom, put in another 8 hour shift. That’s awesome. So that was cool so I was working on finishing the new Clickfunnels sales letter, which is I’m so proud of. It’s amazing, I think, I think, I think. So I’m excited for that, it’s going to be going live next week. And then worked on the Clickfunnels affiliate program, redesigning all the pages, the affiliate platform the whole thing there. Then I worked on the Funnel Script affiliate program because everyone’s been begging us. And then got a whole bunch of pre-stuff done for copywriters, got 20 banner ads designed, a whole bunch of really, really exciting, amazing things.
So yesterday, I think I told you guys, I had the laziest day where I did nothing, today I’ve already worked two 8 hour shifts and both days crushed it so that was nice. 4:23 right now, heading home, going to pass out. I have a call with Jim, my partner in Funnel Script, Jim Edwards, at 8am, so we’re at like 3 and ½ hours from now. Gonna pass out for a couple of hours, wake up talk to him, pass out again, and wake up. And then tomorrow, I’ve got a really exciting project, well I’ve got to finish a couple of things first. The Funnel University affiliate platform, and what else is happening? Funnel University affiliate platform, oh, and then a couple of front end offers for Clickfunnels, gotta get those all keyed up and working better again. Getting ready for affiliates. We’re trying to, I think I told you guys before, but we’re trying to get a whole bunch of ways affiliates can promote Clickfunnels, that aren’t Russell doing a live webinar. So that’s what’s happening.
Anyway, so that’s kind of what we’re working on, and then tomorrow, some of you guys know Expert Secrets first draft has been done, it’s been done about a month, and I’ve been slacking because there’s so many things happening, and I have not had a chance to go through it. But tomorrow I’m going to try to go through the whole thing for a couple of reasons, one of the big one’s is, I was trying to get the book done before the live event, but it’s physically impossible now, but at the live event I’m going to be teaching most of the core concepts that are in the book. I’m going to be showing the 7 different expert funnels, the progression between them and how it all works. So by getting the book done, it’ll also, in return help me get all my slides done, because I got to get all the sketches and all the doodles done, just like the Dotcom Secrets book to match all the chapters. So I’ll get all those done which will be the majority of my slides. Then I just got to get tons of examples and case studies for my presentation. So It’s going to get me propelling forward, which will be really, really good.
Anyway, that’s what’s happening over here. I don’t know about you guys, but I love it when I can just work hard like that. It’s so fun. I was going to try to go all the way until my call at 8am, but then about 4 o’clock, things started getting a little hazy, a little blurry. I was like, okay, it’s time to tap out. It’s kind of like, for those of you guys who have ever done Jiu Jitsu, and you get choked out. I remember the very first Jiu Jitsu tournament I’d ever been to, I didn’t even know what Jiu Jitsu was. I was literally flying home from a speaking gig in Las Vegas, and on the plane was one of my wrestling buddies from Boise State, and I was like, “Hey man, what’s going on.” It was Southwest, so we got to sit by each other, so we’re sitting by each other. We’re flying and I’m like, “so what are you up to?” and he’s like, “I live in Vegas now, I do Jiu Jitsu and I fight,” I don’t remember if it was UFC, he was one of my JV wrestlers at Boise state, he wrestled behind me. I was like, “Really? That sounds crazy, I can’t believe you do fights and stuff, a lot of it’s just Jiu Jitsu.” And I’d heard the word Jiu Jitsu, but I didn’t know what it was, I assumed it meant kicking and boxing and stuff and I was like, “I could never do it man, I can’t take a punch to the face, I’m kind of a girl.” And he’s like, “No man, Jiu Jitsu is like wrestling for old fat guys.” I’m like, “What?” and he’s like, “Yeah, it’s really laid back and slow. It’s really, really easy to do, doesn’t take a lot of energy.” And I was like, “Are you kidding me, I’m in.” I got home and one of my friends I knew who did Jiu Jitsu, I’m like, “Hey, I want to Jiu Jitsu, because I heard it’s like wrestling for old, fat guys.” And he was like, “Oh, well there’s actually a tournament this weekend, you should come to it.” I was like, “alright, I’ll go wrestle a bunch o fold, fat guys. I have no idea what Jiu Jitsu even is. So the night before the tournament, I went to one practice, where I learned that Jiu Jitsu is not wrestling, it’s similar, but it’s definitely not wrestling. And that was my experience before I did my first Jiu Jitsu tournament, was like one 2 hour practice.
And the guy that was coaching me, during that practice had learned Jiu Jitsu from watching Youtube, he’d never actually practiced it or done it either. Looking back, it was a really bad idea, but I had no idea. I don’t know if this is actually really funny, or if I’m just so tired, I’m delirious. So my Jiu Jitsu coach/youtube expert teaches me some Jiu Jitsu that he learned, we go the next day to the thing and they’re like, “you need a gi.”, and I’m like, “I don’t even know what a gi is.”, and they’re like, “It’s those white things that look like pajamas.” I’m like, “Oh cool.” So I didn’t have a gi so I went and I found some dude, I’m like, “Hey can I borrow your gi.” And he’s like, “Sure.” So he gives me this gi and I put it on. I can’t figure out how to tie the belt, which becomes a big nuisance later, when they won’t raise your hand until your belts been tied, which I didn’t realize at the time, another long story. So I go out there, all I know is its like wrestling, but I got to try to choke the dude afterwards. So I go in there, I double leg this guy, pick him up, boom slam him down. Then I pick him up again, and boom, and I’m just thrashing him. I also learned a knee on belly, so if I put my knee on their belly, I get three points. So I’m doing knee on belly, let him go, pick him up slam him down, over and over. So I’m destroying this dude, I think it’s 9 or 10 points to nothing. And then all the sudden he grabs my gi and folds it across my neck and everything starts going blurry. In wrestling when you get pinned it’s frustrating, but the ref looks at your shoulder blades and says, “Oh you’re pinned.” and he slaps the mat. And you’re like, “No way, you screwed me.” Or whatever, you get all mad. And that’s kind of what we do in wrestling. In Jiu Jitsu, there’s no ref that slaps the mat, the ref sits there and looks at you and watches as your face turns purple and your eyes starts bulging, and the ref thinking, “You moron, it’s time to tap or you’re going to die.” Now for me, I’d never experienced being choked out before, so I didn’t know what it was like. All I knew is that all the sudden the lights start going dim, everything is getting confusing, and I’m getting….everything is kind of blurring out, and it’s just like….it’s not pleasurable. I’m like, you know what, I can fight this. And I remember thinking that and then things started getting blurrier and darker, and I was like, I don’t know if I can fight this. And then It got to the point where in my head I’m like, I would rather die than tap out. And then about one second later, I thought I’m about to die, so I tapped out.
I just remember that was a horrible, horrible experience. I would much rather have a referee pin me, than me tap out, because it’s basically when you tap out, it’s you saying, “I’m a wuss, this dude’s tougher than me, I give up.” And it’s literally the worst feeling on planet earth. So that was my first match. So afterwards, my youtube Jiu Jitsu buddy is like, “Hey when they grab your collar, you gotta do this thing.” So I try to learn this thing, go to the next match and I think I beat the next two or three guys, and I end up taking third and I got a big old medal. Then they had no gi and so I call me wife, I’m like, “Hey, I won a couple of matches.” And at this point I think I’m invincible right, because I learned how to not get choked in the gi.
So round 2 now, is no gi. I call my wife, “You should come check it out. I’m really good at Jiu Jitsu, it turns out.” So she comes and watches me, first match I wrestle this guy. Same thing, I go out there, beating him, doing really good. Then I pick him up, double leg and I slam him down in the ground. In wrestling, we take someone and we cover their body with your head and neck and everything. In Jiu Jitsu you don’t, that’s how you set up a triangle lock. So I do this amazing take down and it ends up with me and no oxygen to my brain, tapping out once again. I tried to fight it as long as I could because once again my pride is saying I’d rather die than getting tapped out, until you realize you will die unless you tap out. It was pretty awesome. So I tap out then, and then the second match same thing. Beating the guy, beating the guys, Boom double leg him, sets up a triangle, locks me out and I tap out. So that was my very first Jiu Jitsu experience.
Prior to that point in my life, I assumed that I could hang with most people, from my wrestling background and career. And at that po9int I realized there are people that know things that I don’t know and they can kill me. So that’s when I started to learn Jiu Jitsu and spent the next couple of years learning that. Anyway, that is my Jiu Jitsu story. I don’t even know why I told you that. Oh, I remember why, because I felt like I lost oxygen to my brain when I working tonight. Just like I did in Jiu Jitsu. That’s how all these stories come together. Anyway guys, I’m home. I’m tired, I’m going to go to bed. I hope you guys have an amazing day. Work hard, have some fun, remember this is a game. It’s not that important when all is said and done, it’s just a lot of fun. But what really matters is your family. So I’m excited for my family to get back here in a day or so. Next week’s my birthday, so I’m taking a day off to just play with them. It’s going to be awesome; I’m really excited for it. Alright guys, peace out, have a nice night and we’ll talk to you soon.
Dang that rainbow is cool.
On this episode Russell talks about how he didn’t want to get out of bed, and wasn’t excited to work for the first time in a long time.He also talks about how the average person doesn’t get work done at work.
Here are 3 interesting things on today’s episode:
So listen below to hear about Russell’s non-productive day and why it’s okay every once in a while.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car.
Hey everyone so I am actually driving home today instead of to work and I’m stuck in traffic and I thought, you know it’s been a couple days let’s hang out.
Today was an interesting day, and I think it’s probably how…..I don’t know, I feel like I had a glimpse today of how probably the real world works, I think. I don’t know though. I’m going to describe it and then let me know if that’s how the real world works. I hope it’s not, if it is, it kind of sucks. I kind of had a glimpse today, so I hope it’s not.
So usually I wake up and I’m just like super fired up and excited and all sorts of stuff. I just…anyway, the last couple of weeks have been kind of crazy. A lot of stuff happening, in the next 3 weeks, 4 weeks for our live event. Which if you haven’t got your tickets yet, go to funnelhacking.com. Play and pitch play and pitch. Same thing, just a lot of pressure, it’s just been kind of tough. I’m usually fine, I can balance it. I get in this state, I go, I move, I work and its fun. Just had some kind of annoying things happen on my side, just things that I don’t know. I’m kind of just disappointed by or whatever.
So this morning I woke up, and I didn’t want to get out of bed. I don’t normally feel that, but I assume that’s how a lot of people feel. You always hear, “I hate Mondays.” Or whatever and I’m assuming that’s how it is. But I did, I got out of bed, got ready, helped the kids get ready, everything. And then fed them breakfast and said prayers, got them out of the door. And then I walked back in the house, normally I go and jump in the shower, get ready and head out. So I start walking back to my room, and I walked and I saw my bed and I walked past and I stopped and then I went over and I got in bed. I was like, “Screw it. I’m just going back to bed.” And I went back to bed and I laid there for probably like….and I couldn’t sleep. I wasn’t tired; I just didn’t want to do today. So I just laid there in bed for almost an hour. And then my wife came in that was really good. It was awesome. We just hung out and talked and made me feel better. And I had some big things happening today that I needed to be at the office for.
So we had a big Blab hang out, and we ended up having 3,000 people on it. We interviewed Garret White and Liz Benny and Ryan Stewman and it was really, really cool. But then typically when i get to the office, and it’s like go time, boom and I just go go go. And I remember one time reading something and it didn’t make sense to me at the time, but I think I kind of get it now. I think it was actually a TED talk from Jason Freid, the dude that owns 57 Signals and Base Camp. He was talking about the concept of Remote. He wrote a book called Remote as well, which is an awesome book by the way. But he was talking about how if you want to get work done…..if you ask someone, if you get some work done, what do you do. They’re like “I come to the office earlier, or I stay late, or I work from home.” But they never said they get work done at work. Work is not typically a place people get work done, I guess apparently.
And then, I can’t remember if it was there or something else, but someone said, the average person works 8 hours a day, but they only actually work 2 hours a day or something like that. I remember it didn’t make sense to me. Really? That’s weird.
Today was kind of like the extension of after I got out of bed and I finally got to the office. I had two big things. I had a recording I was doing for a webinar and I had the Blab. And normally I sit at my desk and it’s just Boom! Go time and I just go, go, go until it’s next thing I know it’s the end of the day and I got to go home and play with my kids. And today was more like, what I assume most people deal with. You just don’t want to deal with the thing, you should but it’s going to take all this effort to start it, and I don’t really want to start it, and then I look at the clock and it’s like 45 minutes til the next thing. I can start this thing, but I’m not going to be able to get much done on it, so instead I’ll just go to Facebook, and I was totally…..It was amazing. And today sucked from a productivity standpoint. I did the two things that I had to do and that was about it. I got a couple little things done but, not very much.
Now I’m heading home, and I’m going to get, actually I decided I’m going to go home, we’re going to have junk food, I’m going to sit and watch a movie with the kids tonight, we’re going to keep them up even though it’s a school night, we’re going to jump in the hot tub. I’m not doing a normal night tonight, I just don’t want to. I want to do a night that I would want to do when I was a teenager. I’m doing that tonight because I want to, I’m going to. So there you go, you can’t stop me.
But anyway, it’s just kind of interesting. I’m allowing myself today to feel that way, and tomorrow I won’t ever again. Well, maybe someday I will but not for a long, long time because I didn’t really like it, I felt kind of crappy the whole time and uninspired and I didn’t feel like I was really moving things forward. But I did get on the Blab. That was really fun actually, that was cool. Those guys are all awesome, they really inspired me. That was cool.
But I felt that way so I just wanted to record this message for a couple of reasons. One to document it for myself. Like, Wow, if you enter the day in a bad state that can kind of destroy your whole day. And literally I probably got 2 hours of work done today. Where on a typical day I would say, some people are like, how any hours a day do you work? I’m like 8. And how much work do you actually get done? I’m like, 8 hours worth. Typically I get 8 hours of stuff done in an 8 hour day and today was closer to the 2 that most people get. Anyway it was kind of interesting, so I’m documenting it for myself, and then for you guys too, to start thinking about that for yourselves. How many hours a day are you actually working? When you’re working are you working or doing what I was doing today which is not necessarily working. Anyway, it’s kind of interesting. You know we only have so many hours in a day and none of us spend enough time at home with our families and things like that. And I think that part of it is cause we’re too busy at work not working and doing whatever.
So I think if all of us can start focusing more and getting more done during the day, we can work half days and get twice as much stuff done. At least I think so. That’s my theory after today. So you’re allowed one per year that was my one. Tomorrow I’m going to kick my own butt, get back and stay. We’re going to go hard and fast cause we got a lot to do. But just wanted to kind of document that and let you guys know that every once in a while, even I crash and just can’t even function, and it does kind of feel good. I’m not going to lie, I’m really excited to just veg out and eat junk. So I’m going to do it and nobody can stop me. So there you go.
This is probably the anti….the opposite of an inspiring podcast. It’s the truth for today. There you go. I got nothing else. I’m almost home and I’m excited, it’s kind of rainy and sunny, so I think we’re going to get a rainbow, which is cool. A cool way to end out the day. Oh there it is. Holy cow there’s a rainbow. Well look at that. Alright, there you go guys, we got a rainbow shining down on us, what can go wrong when there’s a rainbow. Alright I appreciate you all. Have an amazing time and I’ll talk to you guys on the next episode of marketing in your car.
A meeting I’m excited for, as well as some random things I did not learn from my friends.
On this episode Russell talks about meeting with his mentor, Alex Mandossian, and the stuff he learned from him. He also talks how shampoo companies changed how much shampoo people consume.
Here are 4 things you will hear on today’s episode:
So listen below to hear about Russell’s mentor and to also hear him make fun of some of his friends.
---Transcript---
Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals and anybody else who’s listening to this. Hope you guys are doing awesome. We’re officially past 200, we are 201. We’re like a legit podcast now. I don’t know, now that we have 220 + episodes, there’s not a lot of podcasts that can say. Even though my podcast is not like a normal podcast. It’s more like, me hanging out in my car, hopefully some people like what I got to say. Appreciate you guys for being faithful fans and followers. And we could have never have kept doing it without you guys here. I finally after 200 episodes, I finally have a call to action at the end of the podcast as well. As you will see when this is over, there’s a call to action. I’m totally a legit podcaster now. I went from being this dude in his car driving around talking to himself, to being a legitimate podcaster all within 200 episodes. It only took 3 years. Appreciate you guys all.
I’m excited for today, I’m actually going into my office right now to meet with a legend. When I got started in this business, there were a few people that were my mentors, that I looked up to. I’d say, some of the initial ones, it’s crazy it’s back 10 to 12 years ago now, guys like Armand Morin, and Alex Mandossian, and Steven Pierce, all the people that were at Armand’s old big seminars. They were my people, that’s where I learned a lot of stuff initially from. I’m excited because today, Alex Mandossian is flying into Boise, I think he flew in last night, technically, but he’s here today. We’re going to hang out, its’ going to be really fun. I look back at the stuff I learned from Alex, impactful stuff that had a huge directional changes in my business. One of the first higher ticket products that I bought was Teleseminar Secrets, which is his product teaching how to do teleseminars. I remember debating, it’s funny because now I’m always trying to convince people to buy stuff, I remember back in the day, I was making money. I think I was making 10 grand a month or so when he came out with Teleseminar Secrets, and most of my money was coming from teleseminars. I’m like, “I already know teleseminars, Do I buy this thing or do I not. It’s $1,000.” You know all the drama that we go through in our heads when we’re trying to make investments. It seems like a big deal at the time, but later you’re like, it’s $1,000, come on now.
I remember Tellman Knudson was like, “Hey do you think you could learn one thing from that course to help you make an extra $1000 on one of your teleseminars?” I was like, “Yeah.” He’s like, “Then why wouldn’t you buy it.” I’m like, “that’s a good point.” I stood up from the dinner table, walked over and I bought it. That course made me a heck of a lot more than $1000. That was amazing when he had another one called Stick Strategies, which were all these ways that you could get customers to stick longer, which was amazing. He had a report I read one time on a flight and I remember I was flying somewhere and I had this report called Consumption Theory I believe. And it was talking about the importansce of consumption and I think one of the stories he talked about, I think I shared this a little while ago with you guys, it was talking about shampoo companies, PertPlus or I don’t know one of the shampoo companies and they used to have on the back of their bottle, the instructions, maybe they didn’t even have instructions, and then some smart dude added instructions that said, “Wash, rinse, repeat” and it went from people who used to shampoo their hair once a week to get the oils out, now it’s like wash them every day, to hey you should wash them multiple times per showers. Consumption.
Shampoo went through the roof, and it was all about consumption theory. Getting your customers to consume that product and how important that is and how that is what can fuel everything. It’s funny because recently that’s been a big topic in our company is consumption. How do we get our customers to consume Clickfunnels. The more people who consume Clickfunnels the better, more they’re going to stick longer the more they’re going to be all these kinds of things. My initial thoughts around consumption, what we can do and how we can do it, all came from ten years ago from a report I read on a plane from Alex Mandossian. It’s just kind of crazy, and he is actually here in the office today! I’m exciting. We’re going to be making some promo video for Clickfunnels, he’s doing a big roll out for one of his newproducts and on the back end we’re going to plug in Clickfunnels, it’s going to be really, really cool. I’m excited because I’m totally geeking out. When one of your mentors come into your office, you’re just excited no matter what. But he keeps telling me, “This time the teacher’s coming as the student. I’m coming to learn from you.” I’m like, “Dude, everything I learned I learned from you guys.” Anyway, I’m just excited. It’s going to be really fun. Hopefully some gold can come out of it. If I get some cool things I’ll share it with you guys tomorrow or tonight or some time.
So that’s kind of one thing that’s happening today that will be really, really fun. I’m excited for it. A couple of other fun things, we did the Funnel Scripts webinar last week. I told you guys about that. It completely crushed it, we closed 45% people online, and it’s been selling like crazy all throughout the weekend, so today’s the last day. I’m pulling down the page today. So we’re doing a big urgency scarcity push and hopefully in the next 18 hours or so we’ll sell a lot more. That’s kind of the goal. For those of you guys whoever follow product launch stuff, there’s Jeff Walker is like the father or product launches, but he had they call it, the Walker W, if you look at the typical product launch. You look at the graph of sales, at first there’s like a spike on launch day, and it goes down a little, usually in the middle it peaks up again, then it drops down, and the last day it peaks up again close to the first day. It looks like a big W, so it’s always called the launch w or the Walker W. Hoping to get the W, otherwise it’s just going to look like an E that tipped over or something like that. Something weird. So hopefully today sales will be close to what we did on day number one, which would be awesome.
We have a bunch of other….anyway, it’s kind of funny, a lot of you guys, I talk about stuff that’s always happening, and I’ve had 5 or 6 people message me, “Dude, why didn’t we know about Funnel Scripts before it happened?” I was like, “I guess I haven’t really talked about it on the podcast.” Mostly cause Jim Edwards was doing most of the work behind the scenes on the script and everything, and I just started this week on the webinar pitch, I started on Monday. I mapped out the one thing and the three secrets, Tuesday I ran out of time, and Wednesday I put together the presentation following The Perfect Webinar Script. Which, guess what guys? It still works, in case you’re wondering. I’ve had people tell me this week, “If everyone is using it, it won’t work anymore”. I was like, “Dude, if everyone just copies my slides it won’t work anymore, but if you listen to what I’m saying, you understand the one thing and the three secrets and how to do the stack and how to create an amazing offer, it will always work.”
It’s kind of funny, when I was speaking at a Tony Robbins event in Fiji, this is probably, how many years ago now? It’s before Aiden was born, he’s five, so probably six or seven years ago. I was in Fiji speaking at a Tony Robbins event. You know he’s friends with Frank Kern and all these guys like that and they must have said something about squeeze pages and they weren’t working anymore. I remember at the event I talked about landing pages and how to get opt-in’s and how to follow up and that kind of stuff that was ground breaking for people especially seven years ago. And after I got offstage, tony came up, “Thanks, by the way, is it true that squeeze pages don’t work anymore and that soon they’re going to be non-existent?” I was like, “No.” I kind of laughed, “I don’t know which of your guru buddies told you that, but that is definitely not true. Yeah, crappy squeeze pages will always get crappy opt-ins. But great squeeze pages and great hooks and curiosity based headlines will always work, until people stop being curious they will continue to work for forever.” It kind of made me laugh. It’s kind of like when videos first came out, I’m going to get in trouble for teasing all my friends now, this is when video first kind of came out and people putting videos on landing pages and everyone was talking about it. I was at a Mastermind Meeting with Bill Glazer, and Bill gets up and shows conclusive stats that video does not out perform text copy on a landing page. He showed this stuff, and everyone in the Mastermind group was taking notes, “No videos on landing pages”, taking all these notes and stuff. And I’m like the only one looking there, from somebody who’s actually ran split tests. Looking around like, so I raised my hand, “Hey Bill, first off, no offense man, you’re not that good on video. Have you tested someone’s who’s good on video, versus copy, versus someone who’s bad on video? Cause my guess is it’s not the video doesn’t convert on landing pages, it’s your video that doesn’t convert on landing pages.” It was kind of a joke, but at the same time I was like that is the truth, my friends.
Anywho, that’s what I got. I’m at the office, I got a busy day, I gotta go. I don’t what I’m going to keep rambling. I’m going to get in trouble if I keep teasing my friends. Anyway, I would not be where I am now, so as much as I tease you guys I love you all. Hope you guys got some fun today, I will report back in on what I learn from Alex over the next few hours. Appreciate you guys, have an amazing day and I’ll talk to you all again soon.
After you’ve mastered consistent new customer flow, then you’re allowed to do this…
On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it.
Here are three fun things you’ll hear on today’s episode:
So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it’s today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we’ve been recording it now for 3 years and I love it. So thank you for listening and subscribing.
I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I’m like, “holy cow, that’s a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time.
What to talk about today…….Well, today on our, hopefully…I should’ve known this before I jumped on, but I’m already driving and I don’t want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can’t even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane.
And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he’d been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn’t do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew’s stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don’t think we do, we feel guilty selling more stuff, because we’re like, Man, they already bought this thing, I don’t want to sell them more things.” But the reality is people like to buy things.
One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don’t make more money, is I don’t make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It’s been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don’t really sell other people’s products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we’re trying to keep everything more internal. We’ve sold Clickfunnels a lot, in fact I’ve talked about it probably everyday for the last 18 months. Because I’m in love with it. And we’ve sold a lot of it, we’ve got 11,000+ active members now. It’s growing rapidly, it’s been amazing. But I haven’t really sold anything else, we haven’t really come up with another product. We’ve had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting.
So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume.
What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I’ve been doing this a long time. 12+ years now, and one of the, I’d say the cardinal sins of why people’s businesses shrink and eventually disappear, I’ve seen it, I can’t tell you how many friends and partners and guru’s and things that I’ve seen in the last 12 years go through the cycle.
I’ve got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You’re not even above 5. Alright, she’s gone. Oh and now she’s about to turn into me, holy moly.
Anyway, that was weird. I’ve seen these people who’ve had business who have shrunk and just disappeared and they’ve lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that’s bringing in new traffic, new leads, new blood into your business. If you don’t have that, this is what happens.
This is the pattern, I’ve seen it hundreds of times to people who, I’ve seen them at the top of the world. They come in and they’ve spent a some amount of time building up a list. Sometimes it’s through a product launch, sometimes it’s through whatever, and they get this audience. Let’s say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I’m not saying that in theory, I’m saying that, in I’ve seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who’ve disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic.
So this is the lesson and this is the warning. The lesson is, you’ve got to have two things. One is a front end funnel that’s bringing in new blood into your ecosystem, your world. That’s number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that’s what they’re doing and that’s what they’re best at in the whole world. So they’re bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that’s their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that’s where they’re actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers selling them the next thing. They’re doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that’s a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world.
So I want to make sure that you understand a couple things. First off, you can’t turn off the spigot that fuels your company. Because that’s going to be a temptation because you’ll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That’s the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that’s called, “The Model for the Next 12 Years” That episode is one of the best episodes we’ve ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you’re never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that’s happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want?
Now when you start thinking through that its exciting because there’s a million things you can do, there’s a million partnerships, there’s a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that’s another way people burn their lists out really quick, they start promoting other people’s offers, they’re like, “I don’t’ want to create something else, I’m going to create, promote this person’s offer.” And you do that but the problem is as soon as you promote that person’s offer, those people are on that person’s list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn’t make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else’s business. It didn’t make sense for me, but he was very strategic and very smart. He said, “Hey let’s partner on this thing. Let’s build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it’s a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership.
So the joint ventures I look for now are ones that are more strategic like that; where it’s building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That’ll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that’s my suggestion.
Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that’s important, but only if you have dialed in the front end faucet to drive new leads into your business. That’s more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it’s working, then I recommend now creating new offers and new things to sell that existing audience. And that’s what I got for you guys. Hope that gets you excited.
We’ve got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We’re gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what’s going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I’m totally kidding don’t give me presents, unless they’re Gold or Silver. Those are exciting. I’m just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that’ll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it’s just focusing on filling the event.
Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It’s fun, right? Alright, guys that’s what I got. Happy 200th episode, or maybe 199, but I think it’s 200. If not, we’ll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I’ll talk to you again soon.
A little lesson I was reminded of yesterday, when dealing with a very difficult circumstance.
On this episode Russell talks about intentions and why he thinks everybody has good intentions. He gives a few examples of why he believes that to be true.
Here are 3 cool things in today’s episode:
So listen below to hear why Russell thinks people always have good intentions.
---Transcript---
Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, so I’m driving right alongside the other car my kids and my wife are in and going to the Little Gym. They just drove past. So that’s exciting.
Anyway, I wanted to say hi to everybody today. And I’ve got an important lesson I think. Yesterday started out awesome, and then it ended out really weird. I’m not going to get into details of the weirdness because it doesn’t really matter, but some weird stuff happened. It was really weird. So this took a good two or three hours of my life away from me, while I was trying to resolve things that were just weird. So there you go. There’s the weirdness that you’re all wondering what in the world I’m talking about. I’m not going to get into details even though it’d be fun to. That’s a rant for another day.
What I wanted to talk about is my thought, this thought kept coming to my head during this process. I’m grateful for this thought because it helped me to respond a little differently and I think it was valuable so I wanted to share it with you guys today. And it’s all about intentions. What are people’s intentions? What are your intentions? What are people’s intentions? And not so much that people with good intention or bad intentions, but I’m going to argue today that everybody goes towards having good intentions. I know it seems backwards, but even people that are doing really, really bad stuff, I think they have good intentions.
Not to flash back to Star Wars or anything, but my kids we took them to watch Star Wars part 7 a couple of weeks ago and then I was trying to explain to them on the drive over about the whole story about Anakin, Darth Vader, Luke and Leia, so that they’d have some context. Then they wanted to see all the movies so we watched all the movies. I watched them and as The emperor and as Anakin became Darth Vader in part 3, and his goals weren’t evil right? He had to go to the dark side of the force and going about the goals the wrong way, but Anakin’s whole goal was he wanted to restore peace for the galaxy. He had good intentions right? He just felt that this was a better way to get those intentions. I think a lot of times we look at people and we think that they have these bad intentions. He’s trying to screw me over, he’s trying to hurt me, or whatever it might be. But I don’t think people do that, I think that about people as a whole, not most people but all people.
And I think the first time I really got this was at Date with Destiny with my man, Tony Robbins. And he was telling a story that was interesting. He was talking about this concept of intentions and he kind of said, “People always act out of the best intentions.” I was like, “Whatever dude. People have screwed me over all the time. People have done things like, they have bad intentions.” And he was arguing, “No, people always move towards good intentions, sometimes the path they choose effects other people negatively, but they’re always moving towards good intentions.” A story he told, he said he was at Date with Destiny a few years back or whatever, and they do different exercises, if you’ve been to that program, you write down different things. I guess one of the attendees was writing out stuff in the book that he was planning on mass murdering his entire family.
So the partner he was sharing his thoughts to, during the breakout sessions, starts panicking like, “Oh my gosh, this guy is about to kill his entire family.” So he ran up to Tony between the break, this is the work…I can’t remember if he gave him the work book or just told him about, but “There’s a guy in the audience who’s planning on killing his entire family and he’s mapping out during this presentation.” And Tony obviously is alarmed, he used it as a teaching experience and finds out who the guy is and brings him up on stage and tries to figure out why this is happening. He hears something like, hey this dude’s about to go kill his wife and kids, that’s guys got bad intentions, he is a horrible person. In our mind, we just cast him as this horrible person doing this horrible thing. But when Tony brought him on stage and started talking and going through this whole process and figured out why was he going to do that, the reason was that when he was a kid, his father had left. His father had left him and his wife or excuse me, his mom and brothers and sisters. And in his mind, it destroyed his life. It was the worst thing on earth, his father leaving. So much so that he wished he would have died. Because it was such a bad experience it destroyed his childhood, it destroyed his older life. Everything bad came from that one pivotal thing, when his dad left.
And his dad was at spot now where he wanted to leave. He wanted to either leave or commit suicide, or something. He wanted to leave himself from the world, but he knew if he did that he would cause so much pain to his wife and his kids. The same thing he went through as a kid. That pain was worse than the pain of losing a father and he did not want his kids and his wife to have to endure that pain, cause it was so intense for him. So his solution, “Well if I kill my wife and my kids they won’t have to go through that pain that I went through as a kid, and I’ll be saving them from this thing.”
And you listen to that and you realize that as twisted as the outcome was for this thing, he did it because he had good intentions, he thought that was the right thing to do. And I started looking around at people and business people and family people. People that make decisions that don’t make sense and you feel like it’s Anakin Skywalker, they’re going to the dark side. And maybe they are and maybe their intentions aren’t, not the intentions, maybe the direction and what is happening isn’t right. And you feel it’s wrong and it scares you and it makes you nervous and unsure, but I honestly believe that everyone does what they do out of good intentions. They think that they’re doing the right thing for them or their family or whatever.
It doesn’t necessarily mean that they are. Like Darth Vader becoming the Sith Lord of the entire universe was not a good thing for everybody. But he thought it was the right way, it wasn’t, he was trying to become evil. He was trying to do something but he went about the wrong way, but his intentions were right. And I think that if we use that lens when we talk to people, and we realize that even though what they are doing or saying or being completely goes against what you believe and that you know is right, doesn’t necessarily mean that they’re a bad person. They have good intentions; they’re doing it because a reason that have convinced themselves of is right. And I think that when we look at people and situations through that lens, hopefully it gives us a different perspective and hopefully we judge them and the situation differently.
It’s hard. Its hard cause in your mind they’re still wrong. You know what I mean? But I think when you understand the intentions right, it gives you the ability to still love that person, even if they hate you. Because, you realize that what they’re doing is not out of spite or out of hate or out of whatever it is. It began with the positive intentions. So, there you go.
You may think I’m crazy. You may think, “Nope, Russell that dude’s got bad intentions over there.” But I think that if we sit back and we try to look at it though a different lens we’ll find interesting things. So I hope that helps a little bit. It helped me last night when I was dealing with some really strange things that I didn’t enjoy dealing with. But realizing that people were overreacting the way that they did, or attacking the way they did, were not doing it out of spite or out of hate, but out of what they thought was good intentions for them. I can love them and respect them for that, even if I disagree with the route and the path, but I definitely understand a little more why. And I hope that that lesson serves you guys as well.
That’s it for today. Appreciate you all, have a great day. Make sure you don’t choose the dark side, even if your intentions are pure. Anakin could have done so much good if he just would have not been evil. But there you go. Alright, guys. Appreciate you all have an amazing night, or an amazing day, whenever you’re listening to this, and I’ll talk to you all again soon. Bye.
There’s a reason why no one is buying your stuff…
In this episode Russell talks about how to turn up the sexy in your business.
Here are 4 interesting things about today’s episode:
So listen below to hear how Russell turns up the sexy in his business and life.
---Transcript---
Hey everybody, this is Russell Brunson, and welcome to Marketing In Your Car. Hey everybody it’s a beautiful Monday morning after an amazing weekend. Right now it’s sunny outside, I’m wearing shorts. What more could you want in life? Seriously. I did ten rope climbs this morning, trying to get back to the time when I used to be tough. My dad growing up he built a big huge rope climb in our backyard, he spent a whole ton of money buying playground equipment and stacking it up and we had to climb the rope ten times each night before we could have dinner, and I became the best rope climber in the world pretty much. Because for wrestling rope climbing is the most important exercise on earth, so we got really, really good at it. Since then I became weak sauce, so we hung ropes in our wrestling room and I’ve been trying to get back into it. So right now I’m not doing ten times a day, I’m trying to do ten times once a week. This is my third week in a row. I did ten this morning and it was hard and my hands hurt. But I did it and I’m proud of myself. So there you go.
So today, oh crap, driving a stick shift again, I gotta remember how it all works. I just killed it. My kids preschool, so all the preschool moms are laughing at me, but it doesn’t matter because nothing can make today not amazing.
Alright, so today’s message, is turn up the sexy. Now let me give you some back-story before you just think that’s a weird thing. It’s interesting to me, that people come into my programs, they ask me questions like, Why isn’t my funnel working, or why isn’t anyone buying my thing, or whatever it is. There’s a lot of reasons right, sometimes the sales pitch sucks, sometimes whatever, but the core issue behind why people don’t buy your stuff, is because it’s not sexy enough. That’s it. So you gotta look at everything you’re selling and figure out how can I turn up the sexy. How can I make this sexier? Because most of the stuff that people are selling, if it’s not selling well, it’s because it’s not sexy. Nobody cares, nobody wants it. You’ve gotta figure out how to turn up the sexy.
So I bring this back to a real world example. Obviously I’ve been off the dating market now for, man, thirteen or fourteen years. Quite a while, so I don’t really remember this 100%, but I do remember enough to know that when I was in dating, prior to falling in love with my beautiful wife, when I went out on the market. When I just went out normal, guess what happened? Nothing, because I wasn’t sexy, so guess what I had to do? I had, well, I shaved my head back then, but if I had hair I would have combed my hair. If I was going out on the market trying to find a date or a woman, or a wife, I would turn up the sexy. I would comb my hair, I would put on some nice clothes, I would try to shower before I went out, so I didn’t stink. I would try to have some interesting things to talk about when we went out to dinner. I would try to be a cool person. I would try to help other people. I would try to be the best me possible. I would turn up that sexy as much as possible. Because, guess what women want? They want some sexy.
Same thing the other way. If you see a woman, and she’s all frumpy and angry and frowning, guess what you’re not going to do? You’re not going to ask her out on a date. But if she looks good, she’s put together, she smiles. She can carry on a conversation. She’s turned up the sexy in her life, then guess what? That’s the kind of person you’re going to be attracted to. Now one thing I found out about marriage goes on, you still gotta turn up the sexy every single day for your spouse. Because otherwise they’re going to get bored with you and they’re going to leave you. It just happens; I see it happen to too many of my friends. So a big part of that is you gotta learn how to turn up the sexy in your relationships, all the time. Otherwise people aren’t going to be interested. Your spouse is not going to care about you if you don’t do that. So there’s little things we have to do to keep the other person in our relationship attracted to us. So there you go, there’s my dating advice for today, and my marriage advice.
Throughout your life you have to figure out how to turn up the sexy. The exact same thing is true for your offers. My guess is that most of you guys, if nobody’s buying your stuff it’s cause it’s boring. I can’t tell you how many opt-in pages I’ve seen in Clickfunnels, where people are like, “Give me your name and email address and I’ll give you a three week e-course on how to do something better.” Are you kidding me? That is so boring, there’s no sexy in that. Give me your email and I’ll give you my free report how to do things better. That’s the pitch for the most part. That’s not exciting. I don’t want a free report. Maybe back in the 1980’s that was cool, but today there’s 18 bagillion reports, we’re in the information age. The last thing on earth I want is more information. Unless it’s packaged in a really what? Sexy way. We’ve got to turn up the sexy. If I had given away a free report called Dotcom Secrets, guess what? It would have been hard for people to opt-in. But because I made it into a physical book, I turned up the sexy, I made it interesting I made it intriguing. I made a video that was interesting. I turned up the sexy. I made it seem mysterious and cool, and I made it as sexy as possible. Guess what happened? A Lot of people bought my book.
We have a new offer coming out in the very near future called Funnel Graffiti. It’s stickers that you can put on to build out funnels on your mirrors or windows, or anywhere you want. That’s a sexy offer. Most of the reason why people aren’t buying your stuff you guys, is it’s not sexy enough. So look at every single step in the process, look at your ad, is it sexy? The pictures aren’t sexy, and I don’t mean sexual, because that’s not what I’m talking about. I’m not talking about having ads with girls with big boobs on it. That may help some markets, but in most markets it doesn’t. I’m talking about being sexy. What does your market want, What do they desire, what gets them excited? What’s going to be fun for them to click on. They’re in Facebook bored out of their mind trying to find something. What picture is going to be sexy enough that they’re going to click on. It’s probably a picture of you doing something stupid. When I’m in Facebook I’m looking for my friends and people who do stupid things. Most of our best converting ads are pictures of me doing stupid thing.
That’s the first step, the second step was in my opt-in page, sometimes into the landing page. Why is it sexy? Why would someone give me their name and email address on that page? If it’s not something sexy they’re not going to do. “No one’s opting-in my page, my conversion on my page sucks. I did what you said Russell.” No you didn’t, you did the least that I said. I said make a sexy, exciting, interesting, intriguing offer that’s going to get somebody to give you their email address. Curiosity based. On the landing page, my video sales letter, my webinar whatever it is, if the thing is not sexy, they’re not going to want it. So that’s my message for today you guys. Time for us all to turn up our sexy because that, my friends, will get some people to take action. It gets them to ask you on a date, it gets them to ask you to marry them, it gets them to click on an ad, it gets them to opt-in, it gets them to buy, gets them to buy again, it gets them to a send up. The sexier your stuff the better. So watch over the next 60 days, some of the offers and things we’re rolling out and one common thread I want you to notice is, Has Russell turned up the sexy. I think he has, I think he’s going to a whole other level. That’s what we’re doing here, and that’s what you need to be doing on your side as well. Because your market, they’re bored. That’s why people buy from you, just in case you’re wondering. It’s not because they necessarily want your stuff, it’s because they’re bored out of their mind. They’re on Facebook goofing around all day, stealing time from their boss, looking for something to entertain them. I mean it’s sad, but that’s true. That’s how most of our buying decisions are made. It’s in a state of complete and absolute boredom. That’s when they’re going to see your ad, that’s when they’re going to click. If you are engaging and entertaining and if you turn that sexy up, it’ll get involved, get engaged, they’ll buy and continue to buy. Because that is how the world works today. It’s funny we’re on Facebook and we’re all connected, but we’re bored out of our minds.
I removed the Facebook ap from my phone a while ago, I think I told you guys about that, because I found at night I would try to go to bed, and I’d be like, “Let me see if there’s anything cool happening in the world.” And I’d sit there and scroll through Facebook for 20, 30, 40, 50 minutes sometimes, trying to find something exciting and I wouldn’t. I’d go to bed bored out of my mind. I was like, I can’t keep doing this. This Facebook thing is sucking the life out of me. So I deleted the ap, got rid of it, and guess what? The quality of my life is up. I’m going to keep preaching to everyone that you should do that, but most people aren’t. So you’ve got to realize that’s the state you’re getting them in. You’ve got to be exciting and sexy and fun. Again, I’m not saying sexual, I’m saying sexy. Making it intriguing and exciting and engaging. Because that’s what’s going to get them out of that state and into the state you need them to be in to buy.
I hope that helps. Turn up the sexy you guys. I’m going to go inside to the office and turn up my sexy. I encourage you guys to do the same, not only in your business but in all your relationships. I’m going to be called the love coach now too, I guess. No, just kidding. I just wanted to illustrate that. Hope that helps. Peace you guys. Have an amazing day and I’ll talk to you guys soon.
Here’s a quick recap of everything I shared during my lunch consultation today.
On today’s episode Russell shares some cool things he shared with some clients at a lunch consultation. Hear all that good stuff in just 7 minutes…
Here are 3 cool things in this episode:
So listen below to hear about Russell’s seven minute lunch consultation.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals, this is actually the second Marketing In Your Car I’ve done today. Do you wanna know why? Because I’m in my car again and I’m driving, so because of that you get to get me again, because I had nothing else to do. I just wanted to share with you guys. I had a really cool lunch today with, there’s a company called Kount K O U N T, which is a really cool fraud protection company, and the CEO is one of my close friends, he used to be the CEO of Clickbank, in fact, Clickbank and Kount are owned by the same company.
Anyway, I had a chance to go eat lunch with them today, which was really fun to get to know the guys and their sales team and marketing team and stuff. I enjoyed it, and I learned some cool things, not things that I learned, but I shared some cool things with them that I think would be good for everyone so I just wanted to share some of the thoughts and ideas that came from it. Hopefully it’ll give you guys some value.
The first question they asked me, “Clickfunnels sounds cool, but we’re selling BDB. With BDB, do funnels work, is that just a BDC type thing?” and it made me laugh because first thing I said, “Cool, how do you guys get clients in the door right now?” He actually used the word funnel, “Well the first step of our funnel is…” Then I kind of smiled and then he explained the whole thing, “We go to trade shows and we get leads, and we put the leads, and these guys call the leads, and leads forum, and then leads score guys, and if they’re good they go to these guys and then sell to them.” I kind of smiled, I’m like, “Okay well that was a funnel right there. All we’re trying online is replicate that. How do we make it so that instead of you having to have a guy or a gal or somebody do each of those steps, a lot of those things happen online.” I told him about how back in the day, some of you guys know my story, we had a call center that had 60 full time sales people who were outbound calling every one of our leads find people qualify them and all those kinds of things. And while that worked, it was expensive. That’s a lot of people. Everybody had to dial 100 dials a day and all that jazz. It was just super inefficient, expensive and honestly, wasn’t a great experience for people. People don’t want to get phone calls all day long. So when we shut down the call center, we reinvented the model and kind of changed it around. We started driving traffic into a funnel, the funnel sifted and sorted and qualified people and just gave us leads and customers who were ready to sign up today. And that was the transition, that’s how it kind of moved.
We went from having 60 full time sales guys to now we have two. While they don’t do quite the same top line revenue, they definitely do more profit. Considering two guys versus 60 its pretty dang close to the top line, which is exciting. Anyway, I think that was cool illustration of a funnel. So the next question was, “How do you guys get leads into your funnel?” So we kind of talked about that a little bit, I was like, “We’re doing a little bit of everything. We’re trying a lot of things. We have a Facebook ads that run.” And theyre like, “Facebook ads don’t run for us.” I’ m like, “Really? Why not?” they kind of talked about their messaging on it, and their messaging was very specific li,e, “Hey you can increase your transaction value for this.” I was like, that’s not what people are looking for. Your product is fraud protection you’ve got to create a desire in their minds. When we launched Clickfunnels initially we started selling like, here’s funnel software. And nobody bought it no matter how excited I was. We had to change it. How to get people excited about funnel software. We had to explain what a funnel was and get them excited and show examples of your funnels and what’s actually possible. And that’s why I built the funnel hacks webinar. To show them, here’s what a funnel is. Here’s how it works. Here’s how you funnel hack somebody else. Here’s how you go to Clickfunnels and actually build it, and here’s how you get traffic. I gotta create desire and belief that what I have is gonna actually help somebody.” And I showed them that the reason that your Facebook ads not working is because you’re not creating desire or belief. That’s another goal of funnel, it could be through a sales video, it could be through a webinar, it could be through whatever, but you gotta create desire and belief, those are the two core things you’ve got to create through your funnel. That’s the goal, if your funnel can create desire in the thing that you sell, and belief that it will work for them. Notice that I didn’t say, not that it’ll work, but it’ll work for them, that’s how you get ads to convert. So that was the next thing.
Then we talked about other ways to get leads, and all the things we were doing. I asked them, “One of the things we’re doing, we’re building out kind of a front end call center, who are going to call leads and start selling our programs. Have you guys ever heard of billwith.com?” they said, “Yes, we used builtwith.com but it didn’t really work.” I’m like, “How did it not work?” they said, “we had guys exporting lists of hundreds of thousands of leads and they were calling them all day and getting 1800 numbers and dead calls and things like that. So if you guys know builtwith. Builtwith.com is this site where you can say, hey show me all the sites that were built with Leadpages, show me all the sites that were built Unbound, show me all the pages that were built with Infusionsoft. It shows you all the pages and then gives you full the contact info of those people. I said, “That’s the problem. You’ve got these sales guys that are cold calling all these unqualified, cold, freezing cold leads. I don’t want my sales guys talking to anybody unless they’ve raised their hand. There’s a really cool business model that we’re implementing right now that you guys should look at. It’s a book called Predictable Revenue. I think I’ve mentioned it to you guys before in the past, but if not go to predictablerevenue.com, I believe, and go buy the book, it’s like a $10 book. The books not really well written but the concept is awesome.
So what they do in this book, it kind of documents the case study of how sales went from 0 to $100 million in sales and they did it basically, getting lists that they knew had builtwith.com. conceptually the same thing. You get this cold call list and instead of just having your sales dudes just call and burn sales out, you have the sales guy take 100 leads and then email 100 people and say, “Hey are the person in charge of marketing at this company?” and typically the person is like, “No I am not. So and so’s in charge of marketing.” Then they introduce them to so and so. Now the person’s got a warm introduction to the person who’s in charge of that aspect of the business and that opens up a great call. Then you’re only calling people who’ve raised their hands and said, “Hey, I’m Joe and I’m the marketing guy you’re looking for. Let’s get on a phone call and talk.” So your sales guys are only talking to people that are warm. So that book, I think the model and I don’t know exactly the numbers, each sales guy emails 100 people a day, from that they should get 11 responses and from that they should have 6 calls or whatever. And they just kind of….that’s the model. Now your sales guys aren’t trying to make 100 dials a day. Your sales guys are sending 100 emails and talking to 11 people who actually raised their hands. It makes for a better experience and way more profitability and less headaches and costs, and all the things that are associated with the other model.
That was kind of another little tidbit and idea. There you go guys. There is the end product of our lunch consult for today, I did with the Kount guys. I hope it gives you guys some ideas for your business on the funnel process, converting ads, different places, different way outside of just Facebook to get leads. A cool conversion process to convert those leads and a bunch of other things. So there you go. Seven minutes and fifteen seconds of gold I hope I dropped on you guys. If you get some value out of that, let me know. Share this episode on Facebook or whatever that would be sweet. If you want to see any back episodes go to marketinginyourcar.com, You can find all the old episodes. Get the transcripts to the old shows and a bunch of other amazing things. Again, I appreciate you guys, Hope you enjoyed our seven minute lunch consult. Talk soon.
Today we had a little bit of a rant…
On this episode of Marketing in Your Car Russell talks about why he hates when people complain about things that don’t matter. He also talks about how if you look for reasons that you are not going to be successful, you will find them…
Here are 4 fun things on today’s episode:
So listen below to hear why you shouldn’t complain, because your flying!
---Transcript---
Hey everybody! Good morning and welcome to Marketing In Your Car. Alright guys and gals and everybody else who’s hanging out with us today. Today it’s a beautiful day in Boise, Idaho so I broke out the corvette. I think so far in Clickfunnel’s we’ve given away 9 or 10 of these things this year. If you haven’t won yours yet, it’s time to join the Clickfunnels affiliate program. I just want to give you a car, that’s all I want in life.
I hope things are going amazing for you wherever you are today in your business. If you’re not smiling yet, please smile. It’s amazing how much more goodness will come to you when you smile. Alright, I wanted to talk about something that made me laugh. I kind of hate Facebook for a lot of reasons but the main one is there’s like a million people who have unlimited access to talk about you and tag you and it’s so annoying. And then message you. Facebook blocks out a lot of people, but every once in a while someone gets through and I’m like, “How did that person get the ability to get in my inbox and annoy me.” Anywho, there was this dude that comes in, and this is a lesson for everybody, so he’s stressing out like, “Russell, I want to use Clickfunnels, but I can’t because your integration with Infusionsoft doesn’t pass all the data it only passes part of the data. And your integration with Ontraport doesn’t do something specialized that I need for my thing, and I was talking to these people over at Leadpages and they were making fun of me for using Clickfunnels because Leadpages does integrate with them better and blah blah blah.” All this crap.
At first I was just going to delete it, but then a part of me was like, this guy is complaining about a bunch of things that don’t matter at all. I was like, “Hey why are using Infusionsoft?” he’s like, “because I need to do tagging.” “Why don’t you do tagging inside of Clickfunnels?” “Clickfunnels can’t do tagging.” “Yes, it can. Why do you even need tagging? I don’t know anything about you or your business, but my guess is if you’re not making at least ten million dollars a year right now, there’s no purpose, no need, no reason that you need to be doing tagging. The only thing you need to be doing is selling a product. I’m curious, what are your revenues? Are you selling a lot or are you not?” Guess what he came back at, “No I haven’t launched my business yet or one of my funnels, I just got Clickfunnels, I like it and I’m trying to figure it out. So I was researching people who are talking about this and that. How this doesn’t work and how that doesn’t work and all these kinds of things.”
I was like, “Dude, right now our average, our members are making on average $600,000 a day through stripe. Inside of Clickfunnels, right now we’re making anywhere from $40 to $50,000 a day through clickfunnels through stripe. For you who has no business yet, is stressing how our integrations with other companies. Dude, first off don’t integrate it. Do not worry about our integrations, you don’t need integrations. That’s why we have Clickfunnels so you don’t have to do integrations. I run my entire business through Clickfunnels.” “Yeah, but right now you don’t have advanced tagging like Infusionsoft.” “Why do you need advance tagging. You don’t even have a business yet. You’re not even selling a product yet. I don’t even use advance tagging yet. You have my permission as soon as you pass $10 million a year in sales. Then you can start stressing out about advance tagging. Until then the only thing you should worry about it selling your product. You set up a Clickfunnels page. On the first page you just have an opt-in, on the second page you just have a sales button that goes through stripe, third page you should deliver the product you just sold. And you should focus on driving traffic, that’s it. He came back and he’s like, “Wow, thank you. You’re right, all this time I’ve been stressing on these things that don’t actually matter. I was in analysis paralysis or whatever. Right now I not even making a quarter of a million a year, I’m not making ever $100,000 a year. I’ll be honest, I’m not making any money right now.” And I said, “Well, therein lies the problem. You’re worrying about all this stupid crap that doesn’t matter. Clickfunnels does everything you need to do. Don’t look outside, Don’t look for Infusionsoft, you don’t need it, don’t look for Ontraport you don’t need it. Everything you need is right here. Just use Clickfunnels.” And he’s like, “Oh man, this is awesome.”
So I thought I solved this big problem right, so I thought. So then yesterday, two days later, he comes back to me and this is why you should never respond to people on Facebook because it never ends. So he came back to me and he had screenshots from all around the inter-webs, different Facebook groups and things and he had blackened out all the people’s names to protect their innocence from me. All these kinds of things, all these posts of people who supposedly were upset at Clickfunnels, were canceling Clickfunnels or didn’t like the way that the integration with Aweber, or whatever those things were. He went and scoured the internet. You could tell he spent days looking for all these different possible things, issues that might possibly happen that he didn’t want to mess up, and didn’t want to not make money so he was just finding any way possible to not use Clickfunnels. And he came back, “Russell, there are all these people who are friends of yours, and there are people who are insiders, and one of them used to be an employee and you fired him and you should let him back because he was so good….” All these things and he showed me pages of screenshots from all these people.
And then he started talking about how, If only we had a Zapier integration, then he could do everything, you just need to Zapier…If we could just have all the tech guys focus on Zapier for him then all of his problems would go away. And I wrote back and I said, “Hey, how many products have you sold this week? Dude, you’re stuck in your same problem. This is why you’ll never be successful. You’re searching so hard for a reason to not make money, and you’re going to find it if you keep looking. Right now we eleven thousand members and its growing rapidly, most those eleven thousand members, guess what they do? They just make money. They use Clickfunnels and they make a crap-ton of money and they’re fine. But guess what, there is a fraction of a fraction of a percent who are frustrated. And guess what that fraction of a fraction, those are the ones the go to Facebook and complain about, “This didn’t work, my aweber integration didn’t work. I’m pissed at Clickfunnels and I’m canceling.” Let’s say 1 percent of our customers vocally complain, that’s 1000 people a day vocally complaining on Facebook and it’s not that. So you take 1 percent of 1 percent. That’d be 100 vocal people on Facebook a day, and it’s not that. It’s like five, five or six. You take 1 percent of 1 percent of 1 percent and a half of that, you’re looking at how many people are actively mad on Clickfunnels and they’re the ones posting and those are the people whose opinions you’re freaking out about. Look at the other 10,997,000 or whatever the number is, who are happily just using Clickfunnels and making a crap-ton of money with it. That’s who you should be looking at and focusing, not the complainers, not the people who have some issue.
I was looking at one of the complaints he sent me over, and again the name was blurred out to protect the innocent, and in this thing this lady was all upset because the Aweber integration didn’t work the way she wanted it to work, and I understand that. That’s frustrating. But there’s a work around, so the support person gave her a work around and she was so mad. “Support didn’t get back to me for 24 hours and I’m upset. I’m cancelling, I’m refunding my money. I’m getting my $100 back.” I started laughing. “You’re upset over $100. Look at what we gave you, the ability to create amazing sales funnels. The ability to have upsells and downsells and membership sites and affiliate programs and all this stuff for $100. It reminded me of a dude I heard at a standup comedy thing, and this guy is sitting on a plane, and they’re flying over the Atlantic Ocean somewhere. And the guy sitting next to him is upset because it’s too hot, or it’s too cold, the food didn’t taste that good. All these things he’s complaining about thing after thing after thing. And the guy looks at him like, “You’re flying. You’re in a airplane over the Atlantic ocean flying. It cost you $100 or $500 for this ticket. 300 years ago, 1000 years ago kings would have given everything they owned for this experience and you’re complaining because the food doesn’t taste good, because your seats not big enough. You’re flying.” Oh my gosh, quit freaking complaining.
So I was laughing, a year ago, pre-Clickfunnels, for you to create what you just created, worst case scenario it would have cost you $1000 to get a designer, a programmer, an analytical. Worst case $1000. Here you get all that times a million times more, for $100 a month, and all you got….and one little hiccup makes you freak out. I want to tell you about my experience prior to Clickfunnels when we were paying a designer $50,000 a year and a programmer $`100,000 a year and 8 other people involved to just get one funnel live, and guess what? 90% of the time the shopping cart would break and the auto-responder would break and the sites would go down and on and on and on and on. And now those things are almost zero. I don’t say zero because there are little issues here and there that happen, but it’s almost zero and guess what you’re paying for that? $100 a month. You’re flying, quit complaining. Look at the positive. Look at what we’re giving you for $100 a month. It’s insane to me.
What is the moral of this story? The moral of the story is you’re freaking flying. Quit complaining about the bumps and the air, and the fact tha you don’t like the food. You wish the food did something different. And you wish you could eat steak or sushi, or you wish you could have a shower on your plane, or whatever it is. Quit complaining, you’re flying. With Clickfunnels you are flying. I understand there will be hiccups or things don’t work the way you want them to work, or whatever it might be, but you’re flying. Don’t forget that.
Alright, that’s it for today guys. I’m going to go and help some more people fly and if you’re the one looking for 1000 excuses about why you can’t be successful, I promise you, you will find them. But if you’re like the rest of us who are just doing our business and making money and realize there are going to be hiccups and bumps. Just work around them. If that’s you, then welcome to my world. You’re the people I want to serve, you’re the people I care about. And you are the people who are benefiting from Clickfunnels and the training, and everything else that we’re providing for you guys at an insane rate. Its still is insane to me, what you’re able to accomplish today for $100 a month. If you were to rewind and look back 12 months ago, 18 months ago, 24 months ago it was a different story, a whole different world and the world you live in is amazing. Be grateful because you guys are flying now. I’m out of here, appreciate you. Have an amazing day. I’ll talk to you all again soon.
How to get so much stuff done that people don’t think you ever sleep.
On today’s episode Russell shares his secret about how he gets so much work done and why it seems like he doesn’t sleep. He also talks about how to find a great team to work for you.
Here are 3 cool things on today’s episode:
So listen below to hear why Russell seems so amazing all the time!
---Transcript---
Good Morning everybody, this is Russell Brunson and today it is on like Donkey Kong. Alright guys, so today I have my yellow shirt on that says, “It’s on like…” and then there’s a big picture of the 8 bit Donkey Kong. You know what that means right? Its means it is on, it means we have a webinar today and we are gonna get paid. It’s going to be payday today. So I’m excited. It’s officially on like Donkey Kong and I’m really, really excited.
It’s been a little while since I’ve done a live, live webinar. I kind of took a couple weeks off and let auto webinars run, because I’ve been buried in so much stuff. So I’m getting my hands dirty today, I’m getting out in the trenches and doing it. I’m excited, really excited actually. We’re doing it with Jason Fladlien’s audience, who are all Amazon sellers which is cool too, so we’re going to be converting everyone from the world of Amazon to the world of Funnels, which is a great, really great thing. So I’m excited.
With that said, I gotta share some cool stuff with you guys today, so I was trying to think about what we have….I don’t even know how to explain it, but kind of the back-story. Some of you guys saw, if you follow me on Facebook, I don’t know if you follow it, it was on my personal Facebook, I don’t know if you can follow it. But if you are one of my personal friends on Facebook, you probably saw I posted the manuscript for Expert Secrets. We finished the first manuscript and I printed it out and was going to start reading and editing, so I printed and posted it there. Which was really cool. Tons of people commenting and stuff. Someone’s comment was, “When do you sleep?” Which is awesome. And it made me smile for a couple of reasons.
First off, I sleep a lot and I play with my kids a lot, and I goof off a lot and I don’t work as much as people think I do. In fact, my bet is that I work the same or maybe less hours than most people, but when I’m working I’m on. A couple of things about that, first off when I’m working I’m on. I heard somewhere, some study, or I don’t know, something. They’re talking about how the average employee at the office gets I don’t know, two hours of work done in an 8 hour day or whatever. My guess is some of you guys probably do that right? You’re probably on Facebook goofing off, checking emails. If I’m at the office for 8 hours, I work for 8 hours; it’s not me goofing off. People want to come to the office and see what’s happening, it’s me working. It’s not exciting. It’s exciting for me because I’m working on cool stuff, but there it is.
Okay, second thing, and this I think is the big secret, this is if I could give you one thing today that I think will be the most valuable for you is, the reason why I get so much stuff done and it seems like I don’t sleep, is because I have built up over the last twelve years, an amazing team of people that can help me with all the different aspects of what I want to get done. If I’m like, “Hey, I wanna do…I have an idea to sell something.” Most people it’s going to be like a 6 month process to have it come to fruition, where for me first off I know, here’s the twelve things that need to get done. I know here’ s my video guys, Boom, here’s my graphic guy, here’s who’s doing the logo, here’s who’s writing the concept, here’s doing copy, here’s doing…..and so as soon as I have an idea, I send it in Trello, which is where I do all my magic, I post some things and within five minutes we have an idea every single person who I have found to be the best in the world in my humble opinion. Have messages on what to do, and then they just do it, and they send it back and within a week I’ve got back everything I need. It would take a normal person 6 months to a year.
It’s not that I’m magic, because I’m not at all. In fact, I’m not talented at all to be honest. Don’t tell anybody. What I have though, I have built up an amazing team of people. And they’re not all employees, a lot of them are contractors as well. They’re kind of both. I think about when I first got started and it took me a long time to get stuff done and I think about that, why was it hard? And I think it’s because I didn’t have the people in place. I look at now, I know who does my logos, I know who does this, I know all those pieces right. It took me a long time. Sometimes, I didn’t find those guys for 5 or 6 or 8 years into my business before I found them. But when I found them I treated them really, really good. Because I want when I have a crazy idea at 2am and I want it done by 4am, I want to be able to message those guys and they take care of it. Same reason why when I have babysitters, we pay them a lot, and the reason why first off, I got 5 insane kids, so that’s kind of crazy. But second off, I want when I call them to see if they’ll come babysit, I want them to cancel other babysitting jobs and come to my house instead. If I’m paying them more, it’s a better experience, and all those kind of things. Same with contractors, I want to be able to take care of them, so much as a boss, that when I’m like, hey I need this, it just happens.
This is really, really cool actually. Vince Palko, some of you guys know him from Adtunes. We had this idea for marketplace when we were trying to get done in three days, and it’s like 8pm or something and I vox him like, “Hey man I have an idea we’re trying to launch Thursday. Is there any way you can get it done in time?” And his messaged me back, and he was like, “For most people that would be”…I can’t remember exactly what he said, but something like, “For most people that would be impossible, but for you it’ll be done.” And I was just like dude, that’s awesome! I try to make it so my relationships with everyone who is doing things is like that, so they’ll drop other projects and other things because I take care of them and I care about them as people and things like that.
For you guys I’d recommend, because everyone’s on different cycles in their business, but I would be looking at where you are now, a big part of it when you’re going out there and you’re trying to find your team. Everyone’s gotta have an amazing…I’ve got an amazing team of people. Everything from graphic design, to artist, to web, to copy, to animators, to sketch artists, to traffic generate. Every piece of this puzzle I’ve got really good relationships with people that can do all those things, and that’s how I’m able to get stuff done so fast.
It wasn’t always that way. I was thinking about when I first kind of started I was trying to find programmers and I was using a site back in the day, called Scriptlance, it was recently purchased by Freelancer.com, but same thing as freelancer.com and upworks.com, it was a site, right? And I would start hiring all these Indians, and Romanians, and Filipino’s and all these people on projects. I would say on average, I would probably hire 15 to 20 people before I found someone that was reliable, someone that was actually good, that I was like, wow, this person is good. I’d be like, “Hey, I wanna do more stuff with you, you cool with that?” and they’d be like, “Yeah, sure.” I’d give them more projects, and eventually some of these guys became friends. I’ve had one of them actually moved here from Ukraine.
When I find people who are good, I treat them well and I try to involve them. Either I make them an employee or a contractor, or just one of our go-to people that we use over and over again. And that’s kind of what we do. So for you right now I would start hiring people, a lot of people. And even if they’re for dumb little tasks, a lot of them, my projects that I hire people for on those sites are just stupid little things that don’t matter. But, I’m trying to find talent. People who respond who take care in their work., people who are awesome. That’s kind of how it works. When I see somebody’s sit e that I like, or I see a logo that I like, I try to find who did that logo, where are they at? For designers I go to this site called Dribbble. D R I B B B L E .com. Three b’s it’s kind of weird. I go there and I swear I spent an hour and a half last night, but I do this all the time. I search for stuff and I find people that have awesome UI design, or awesome logo design, or awesome….whatever I’m looking for and then I just contact them and I’m like, “Dude, that logo is amazing!”And they’re like, “oh, thanks.”Cause they’re designers and they want you to talk about it. I just like, “Man, I respect good design and your stuff is amazing. You’re awesome. Are you hirable, can I hire you in the future to do something? Cause this is awesome.” Then they tell you yes and you go from there.
I would think one of the biggest things you can do to have more success today, but even more so tomorrow, and the next day, and it’ll make it so as you’re growing your business, it’s like a ball or a big rock rolling down a mountain and it’s getting bigger and bigger the whole way down, is by identifying those team members and people that could become your go-to people to get stuff done. I would spend a huge focus on that cause that’s so much more valuable than you getting smarter, or you figuring out how to do things. It’s all about finding out who are the people that you can trust, that are rock stars that you can put on your team. And then when you find those people treat them awesome. Don’t be mean. Do whatever you can to bring value to their lives and if you do that they’ll do whatever they can to serve you back. And it’s awesome.
That my friends, is how you get so much stuff done. Not because of me, because I understand all the pieces and I found a team that can do all the pieces and because of that we can move fast. So there you go. Hope that helps. I would say right now there’s probably 15 projects that I have that are in Trello, not in transit, they’re in some level of thing and there’s people from all around the world building pieces of those while I’m sleeping. So I can sleep at night because those pieces are all happening and moving forward, which is awesome. There you go. With that said, I am almost to the office. So there is your homework assignment today you guys. Start building your team, and then it’ll be on like Donkey Kong. So go get a shirt that says, “On like Donkey Kong” for your sales days, it’ll help.
Actually I hope. I will let all you know if I crush it today. If I bomb, this shirts going in the garbage, going in the fire. It’s gone. Alright, I’m out of here. Have an amazing day everybody, and I’ll talk to you all soon.
What to do about pirates, copy-cats, and unethical people.
On this episode Russell shares why people can copy your message but they can’t copy your fire. He also talks about how the universe has a way of evening things out, if you are ripping others off.
Here are some fun things in today’s episode:
So listen below to hear what to do when somebody rips you off.
---Transcript---
Good morning, everybody. This is Russell Brunson and welcome to Marketing In Your Car. Alright, everybody, hope that you are having an amazing day today so far. I wanted to have some fun on today’s podcast. I had like 4 or 5 ideas that we could talk about, but this is the most fun because it’s one that drives us, as producers crazy, yet when all is said and done it’s really not that big of a deal, but it still drives us crazy.
This morning I was listening to one of Garrett J. White’s podcasts about how they can….I can’t remember the title, something about, they can copy you, but they can’t clone your fire, they can’t copy your fire or something like that. He was talking about some other friends, who in his mind, he just kind of knocked them off, or they kind of knocked him off. And he’s talking about how you can copy the marketing style, you can copy the message, you can copy all those kind of things, but you can’t copy your fire. I thought that was really cool, and it was interesting because we had, last month when we were doing our hack-a-thon, we had all our Clickfunnels team out here and that was one of the concerns we had. Do we have all developers move in house, we can have tighter controls on our codes, nobody can steal the code. You know, all these different things. And what was interesting is that, this is me as the outside marketing guy being nervous, like, “I don’t want people to copy us, or what if somebody got our code and they hack Clickfunnels and they’re competing with us?” It’s this fear mentality mindset. The developers kind of laughed, “you know like have the stuff we’re doing is open source and we’re open sourcing it, we’re giving it to the communities so people can build on it to, and all these things. If someone wanted to steal the code it wouldn’t matter because most was out there anyway.”
Anyway, I don’t know how the open source is, but apparently we’re donating most of our code to open source for other developers to develop on and make cooler things and all these things, and I’m just like, “It’s so weird to me because it just seems backwards.” But one thing….I can’t remember if it was Todd or Ryan, but somebody said, “This is the deal. Somebody could go and they could copy our code, or parts of our code, or whatever that might be, but there’s intangibles that they can’t copy.” Similar to what Garrett talked about, they can’t copy your fire. They can’t copy our message and our community, and our work ethic, and our team, and our vision and all the other pieces that go into growing an empire.
They can clone things, but they can’t do all the rest of it. It was funny, I was reading an article last week, I had 10 people tag me to it on Facebook, but it was about a company in the UK that basically knocks off every big hit. Amazon came out, they knocked off Amazon. Groupon came out they knocked off Groupon over in the UK. They knock them off, and build them up really fast. They straight just rip everything. You look at the sites, color scheme is the same, layout is the same, everywhere in the menu set up the same spot. Everything is just identical, and they were saying they have teams of people that all they do is monitor these sites daily, and if Amazon shifts the menu one pixel to the right, they shift their menu one pixel to the right. They’re assuming that Amazon is doing all sorts of crazy testing, so they just straight rip them off. Their whole model is they just rip these guys off and then come back to the original companies and sell them. They’ve sold their Groupon clone to Groupon and they’ve done it others. These guys made over a billion dollars, just ripping people off. So it’s like, you see things like that, and you’re like, I don’t want to be ripped off.
It’s funny because I see people that all the time, my stuff’s up for sale on eBay, I see the pirate sites, as soon as I create a course it’s for free on the pirate sites. The other day I was looking for one of my logos, I couldn’t find my logo file. So I just Google imaged it, and I found the original logo file to my design, I’m like, wow! Who has this on their site? How cool is that? I can’t even find it on my own computer. I went to the site, and on the site there was this thing, “Hey here’s Russell Brunson’s course, I’m going to buy but I need people to pony up some money.” There’s like 100 people that all ponied up like 50 bucks to be able to buy my course so they could all just rip it off and share it together. It’s just ridiculous. It’s funny because there was this time in my life where there was so much fear behind that. I was just like, Oh if they rip it off, then this and that and all these kind of things, and I’ve had people come to me, who are like, we are eBay’s company and we’ll police eBay and we’ll knock off anyone who steals your stuff and posts it. We’re going block it and all these kind of things.
In fact, we had this guy, I probably shouldn’t name names, but I have to name names for the story to be funny. His name was Cody Moya, and he used to clone everything we did. We created a product, and I would announce, we’ve been spending three months on this product, and we would announce that we were launching it. And that same day he would send me an email launching his version of what we did, and he’d somehow just put it together really quick, and he’d have the identical product as us. It was crazy. So we used to call him Cloney Moya, because he’d just clone anything that any of us did, it was so interesting. This is a funny part of the story. Joel Comm had…He bought a copy machine in his office, a big huge copy machine. The tag was like, the Copy Master 2000 or whatever, and he broke the tag off and put his own tag on and it was called the Cloney Moya. So he’d do photocopies on the Cloney Moya. It was so funny because….that guy had some success for a little while, but has anyone heard of him since then? No! It’s because you can copy the sales process, you can copy the content, you can copy whatever, but like Garrett said, you can’t copy the fire. I thought that was really a powerful message for me today.
It’s funny, I had a guy that we published for a little while, and I asked him about his journey, like “how did you get successful online?” He said, “You know what’s interesting, I used to go to…..” some pirate website in internet marketing space, where you can get pretty much everybody’s product for free, he said, “I used to go that thing and I would download everyone’s products and I’d listen to them, and it was the weirdest thing, I had all this information in my head, all these things, but I was never successful. One day I realized that I was straight ripping everybody off, and I’m trying to go out there and provide value to world, and trying to help, to sell my own products. There’s some weird thing with the universe, if you’re ripping other people off, you’re stealing their intellectual property, other people aren’t going to pay for theirs. One day I just got sick of it and cancelled my accounts. I went to some of the products that had the biggest impact on me that I’d stolen, I went and I bought them just to pay the authors for those things. When I did that everything changed. Suddenly my product started selling.” Everything good came after he had done that. I thought how interesting that was.
I’m not too concerned when people rip off my stuff anymore, because they’re not the kind of person I want to serve anymore anyway. The dude who’s okay going and ripping a product and consuming it, and can sleep well at night, is not the kind of person in my coaching programs, using my software. I’m not okay with that kind of a person. So if they want to do it, that’s cool and hopefully someday they’ll see the light, but I’m not concerned about that kind of person. The customers I want are the customers who are going to pay me because they know the value I provide to them.
In fact, if you look at my business now, almost everything we sell now is free. You know what I mean? All our best stuff is free plus shipping. We do have upgrades where you get more, you know upsells and stuff like that. For the most part it’s all free. I give all my stuff away from free. People always ask me, like my Perfect Webinar script, “How much is it going to cost?” Just go get it for free, for 5 bucks we’ll ship it, just go get it. And they’re like, “No, I’ll pay you for it.” And I’m like “Just take it.” And they’re like, “Why do you do that?” and I’m like, “If you actually implement the perfect webinar, guess what’s going to happen? You are going to make a crap-ton of money and then you are going to come and give me $25,000. And that is so much more valuable to me than getting $97 from you today.”
For me, I’m all about giving away all this stuff, so that people can consume it and get a ton of value, and then they’ll want more. They will come back if what you give away is amazing. Just a side note, I’d never heard of Dan Kennedy, this is back in the day. I was on eBay and some dude ripped off Dan Kennedy and I didn’t know, but it was like this marketing thing, and I’m like, “sweet I like marketing.” So I bought these Dan Kennedy Cd’s for a $100, and turns out it was like $1,000 course, but I didn’t know that. So I was listening to this course and it was awesome, I got so much good stuff. So because of that…in the product he kept talking about his Platinum Group, and I was like, “I want to be in the platinum group!” This whole course kept indoctrinating me and I eventually call up DKC and I begged them to let me in and I paid them $25,000 to be in the platinum group and I was in that group for 6 years. So they made, $150,000 off me, plus I spoke at their events, I sold their products. I’d say they conservatively made 3 or 4 million bucks off me during that time.
I came into their world because somebody else ripped them off. And I remember, Bill at the time, was all freaking out about the pirates stealing his stuff. I’m like, “Dude, do you understand that I am in your world today because some pirate ripped you off and unbeknownst to me was selling your product on eBay and I bought it and now I’m here and you’ve gotten 5 or 6 million bucks from me. Was that worth it?” Yeah, let the pirates have fun, if they want to go do that they’re spreading your message, they’re spreading your word. Just don’t deal with it, because a couple of things, first off, the right people will pay. The people who stumble upon that stuff, if your stuff’s awesome they will come back for more. It’s the drug dealer close right? You give them the first one for free and then they gotta come back.
That’s how I feel, I want to make content so addictive that when they have it, they gotta have more. I don’t know if that helps at all. The biggest thing is don’t stress out about people knocking off your stuff. I don’t put password protect stuff on my download pages because I don’t care. Again, people who are going to rip me off, can rip me off. People who want to buy are buyers and they’re going to continue to buy. And those are the ones who I’m catering towards and to and that’s all that really matters for me. So there you go. If you are stealing stuff right now, knock it off because it’s probably keeping you from where you want to be. As weird as that might sound, I don’t know how or why but for some reason, that’s just how it all works.
Alright guys. I’m at the office, I’m gonna go create some cool stuff. Hopefully go change the world and hope that something comes out today that’s going to help you guys. Appreciate you all, have an amazing day and I will talk to you guys all again soon. Bye.