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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: Category: marketing in your car
Feb 8, 2016

The three steps to get any blessing in life that you want.

On today’s episode of Marketing In Your car Russell relates a Sunday School message to marketing.

Here are 3 interesting things in this episode:

  • Why you can become who you want to become as long as you follow someone who already is what you want.
  • What Tony Robbins said is the best way to be successful.
  • And how after you find someone to model, you have go back and put in the work to get what you want.

So listen below to hear what Russell’s church lesson has taught him about marketing.

---Transcript---

Good morning everybody, and welcome to Marketing In Your Car. Alright guys, so I’m driving cautious today because I couldn’t find my wallet this morning, which happens more often than I’d like to ever admit. But that’s where we’re at today. So I don’t have my license with me. Good thing it’s all back roads from my house to the office.

So I hope you guys had an amazing weekend. For me it’s Monday morning right now, it could be any time for you. I mean some of you guys might be listening to this ten years from now, I could be dead, for all I know and iTunes just doesn’t shut it down and you guys listen to this 100 years in the future. It’s pretty sweet, that is the power of what we all do.

As of today, I’m really happy. I had an amazing Saturday, I remember sitting there looking around, and feeling like, this is one of the most amazing days in my life. If every day was like this it would just…..anyway, it was amazing. I was home with my kids. I was out in the wrestling room with the kids. We went hot-tubbing with the kids. Then I went on a date with my wife to go see The Piano Guys. It was amazing. Days like that make everything, kind of puts everything into perspective makes it all amazing. So that was really fun.

Then yesterday, so I am a Sunday school teacher at my church. Some of you guys may or may not know that. So I teach the 14 and 15 year old kids, which is a fun age, because about 15, 16 is when kids go insane. At least that’s when I did. So I’m hoping to have a chance in my own little way, to touch their little hearts before they get to the insane stage. So it’s a fun age to teach, and I have 21 kids in my class. Which is just way more than one teacher should ever have to teach, but it is what we got. So it’s kind of fun teaching them.

The stuff I taught them yesterday, actually really applies to you, who is listening. So today, I’m going to put on my church hat and I’m going to be Brother Brunson today. And I know some of you guys, you obviously didn’t come listen to this to hear a church sermon, but I promise this relates to you. Even if you don’t believe in anything, even if you don’t believe in God, it doesn’t really matter, I think this is still something that is valuable to you. And I hope that you get some value out of it. So, there you go.

Alright, there’s kind of three core pieces I taught them that I thought was really cool, and it’s kind of been like a guiding force in my life, so I wanted to share them. So the three core concepts you got to understand, so I’ll share all three and then I’ll kind of tie them together.

So the first one actually, so in Mormon theology, we have a couple books of scripture, one is the Book of Mormon which I’m sure you’ve heard of, the other one is called the Doctrine and Covenants. And in the D&C there’s a really cool scripture.  It’s D&C section 130 verse 20 and 21, and this is what it says, “There is a law, irrevocably decreed in heaven before the foundations of this world, upon which all blessings are predicated. When we obtain any blessing from God, by obedience to that law upon which is predicated.” I don’t know about you, but that is amazing. So it basically said in heaven before we got here, there was a law irrevocably decreed, which means it cannot be taken away, it’s there forever, from the beginning of all time til forever. Irrevocably decreed upon which all blessings are predicated, not some blessings, but all blessings are tied to these laws, right? And then if we get a blessing from God it’s because obedience to a law that is tied to that blessing. Is that pretty cool?

So to the class there and said, “What blessing do you want?” So again, these are 14 year old kids, and I’m like, “What blessings do you guys want?” Ones like, “I want a hot wife.” So I wrote it on the board. And one’s like, “I want a 4.0., I want to go to school.” Anyway, they had everything from wanting a hot wife, to I want to watch TV all day. So we had all these blessings on the board. I was like, “Cool, so these are the blessings you guys want,“ and I was like, “I don’t want you to think about worldly blessings, but who do you want to become?” That’s a blessing right? “Who in your life, bigger than just like, I want blah. Who do you want to become?” We wrote down some of those things, like who they want to become. “I want to become a great father.  I want to become someone who contributes to society. I want to become someone who changes the world.” So then we start having some of these blessings that were who they wanted to become. So that was kind of the first step and then I pointed, I said, “Each of these blessings you guys want right now, as we now know, they are irrevocably tied to a law. And If you follow that law, then guess what happens? You get the blessing.” Again, irrevocably is a powerful word, God cannot take it away, it is irrevocable. If you follow that law you get that blessing. So I’m like, “ “Sweet, now we know that, all we got to do is figure out, what’s the law that God created that then gives us that blessing?”

So that was step one in this process. Step two I started talking about Tony Robbins. Now, a bunch of 14 year old and 15 year old kids and none of them have ever heard of Tony Robbins. Like, “Dangit. Well he’s this big huge giant with big hands and big teeth. But one thing that Tony taught me, he said, “If you want to be successful in this life, all you have to do is find people who are successful and then model them.” Step number two, I was like, “If you know who you want to become, there’s got to be somebody else who’s already become that, which means that they followed some certain laws to get that blessing. So if I want that blessing in my life, the first thing I need to do is find someone who already has that blessing. Because they’ve done something right, they followed some law and God gave them that blessing. So step two in this is modeling, find somebody who already has what you want, what you want to become. So I was like, “Who do you guys have? Who’s a potential mentor, someone you like at like, ‘Man if I could be like that person, that’d be amazing.’ So that’s step number two, finding that person and modeling them.”

I talked about how; when I started wrestling I was a really bad wrestler. I think I’ve shared this story before, but one of my first days of wrestling practice, I found a guy who was better than me, his name was Adam. I was like Adam is better than me, I’m going to model him. We went out and were running the track, and he kept slowing down and taking short cuts and all these things. I’m like, oh well, he’s good, maybe if you’re good it doesn’t really matter. You can just take short cuts.” So I’m taking short cuts with him and I’m just following him as my mentor. And unfortunately, what I didn’t’ realize at the time is that he was doing things wrong. And the very first tournament I went to I remember watching Adam, and I’m like “this is my mentor, this is my guy. He’s so good.” And I remember watching him get beat badly, just getting thrown around like a little girl. I was like,”I picked the wrong mentor. I picked someone who’s taking short cuts. Who’s not taking short cuts I can model.” I looked and there was this guy name Matt Wood, he was a three time state champ from my high school, he was about to be a three time….. I said, “You know what? Matt is the new guy I’m going to model.” I realized he had a blessing that I wanted. I wanted to be a state champ. So what are the laws he had to go through to get that?  And I looked and watched him work. I watched his work ethic, I watched the moves he would do, I would model him. And within 2 and a half years of making that decision I became a state champ, and it was all about finding someone who already had it and modeling them. Same thing happened in business. I was not a smart kid. I would say, I remember when I applied for college, they have you get a rank of where you fall in your class, my graduating class was 950 people, was a pretty big class, right? But I was on the lower half. More than half the class was smarter than me. It was a lot more; I was in the bottom third. I was like, “not only am I dumb, but I’m one of the dumbest kids in this school.” And that’s what I thought about. I struggled through high school and struggled through college, but when I got in business I found people who were successful. People I remember modeling, guys like Armand Morin, I looked to him every day.” Man, he’s doing what I want to do. He’s making software and he’s selling it and people love him. I want to be like Armand.” So I modeled him and guess what happened? In a very short period of time, I had a company similar to Armand’s. I found other mentors and I modeled them. So the second step is after you know what blessing you want, is finding a mentor that’s already gotten that blessing and then modeling them. Because they have, either consciously or unconsciously, they have followed that law to get that blessing. That’s step number two.

Then the third step, and this one is very important. And this is again, scriptural. It’s a concept we call the law of the harvest, I asked the kids, “who knows what the law of the harvest is?’ and one of them said something that was right on, he said, “ you reap what you sow” I said “yeah, a lot of us we look at what we want to become. I want to become whatever that thing is down in the distance where we’re going.” And we get started, say, I want to get in shape. So we work out three days and like, “I’m not in shape, this sucks, I’m out.” And you just quit. That’s not how it works. Let’s say I own a farm, I bought this land, and I’m like, I want broccoli for dinner tonight. You can’t walk out there and throw broccoli seeds out there and then get upset that by dinner I don’t have any broccoli. That’s not how it works. It’s all about we have to sow first. You can’t reap until you sow, so you sow, you put the seeds out there and you water them, and you weed them and you do all these things. And you protect them from the elements. You do all the things you have to do to sew seed.  And then when the season comes ripe, then you can reap the benefits of that. It’s the same thing for you. Just because you find a mentor does not mean you’re suddenly going to start eating broccoli that night. You’ve got to go back and sow the seeds. You’ve got to put in the work and the effort and the trials. And there’s going to be a lot of them.

It’s funny, I moved into my new ward, and I look like I’m eleven. Some of you guys know that. We have a bigger sized house and I get people all the time who are confused, like, “What do you do?” and I think sometimes they think that I got lucky. But they haven’t seen the twelve years of sewing that I’ve had to put in to get to this point. It’s insane, if I could show you the battles that I’ve lost, and the scars that we have. I’d look a lot more than eleven if you could see that side of it. But I’ve sewing, sewing, sewing, and finally we’re in the season that we’re reaping it, and it’s exciting, but it’s not something that happened over night. It’s the law of the harvest. So, that’s the third step, you know the blessing, you know who you want to become, you found a mentor, you found someone to model. So you can find out which laws they followed and then you have to put in the work. It’s the law of the harvest. You’ve got to go and plant the seeds, you gotta do the work. If you do the work, which by the way, you’ll notice from your mentors how they got there too, they sewed. That is how they got to where they are now.  But if you look at that, that’s how you’re going to get to where you want to become.

So for you guys, I want to challenge you to start thinking about this, start thinking about who you want to become. Find a mentor to model, then start living the law of the harvest. Start planting the seeds and it may not today, may not be tomorrow, might not be a year from now, might not be three years from now, but if you sew, based on the law of the harvest, you will reap. And that’s something I also believe in as well. So there you go.

Hope you guys didn’t mind my church lesson for today. I hope you see how it’s applicable to you in your life, no matter what you believe, no matter what faith you’re in. It’s something that my faith has brought to me, it’s gotten me excited. I hope that it gives some value to you as well. So that’s it you guys. If you don’t have your tickets yet to funnel hacking live, you’re insane, go get them. Funnelhacking.com is the place. The tickets are on sale now, but they are going quickly. This event may be the last I ever do, because I have no idea how I’ll ever top this. We’ve got Marcus Lemonis from The Profit speaking. It’s going to be amazing. So be there or be square.

Some people are like, “Russell, tickets are expensive.” Are you kidding me? I spent almost a hundred grand just to get Marcus there so he could talk to you. And other people, I have to fly out my whole staff, and get a hotel. I don’t make money on this event, just so you guys know. I’m risking hundreds, not one hundred, but hundreds of thousands of dollars to entertain you for three days. And if you’re not willing to spend you know, whatever tickets are, 5, 6 or 700 bucks for flights and hotels to come out here and do it, you’re insane. I remember Tony Robbins talking about one time, he’s like, “You know what drives me crazy? People will go to this movie, and people have risked hundreds of millions of dollars to make this movie, and you come in and pay ten dollars and sit there for three hours and come out and say, that movie sucked. Are you serious, someone risked hundreds of millions of dollars to try to entertain you for 180 minutes and you’re complaining because you didn’t think it was good. You think about kings back in the day. The most wealthy, powerful people on earth, they’d have a court jester to entertain them and you have people spending hundreds of millions of dollars and you pay ten dollars for that experience.” It just makes me laugh. I’ve never said I hated another movie since then, when I kind of realized, wow, people are putting in their time and effort to entertain us and the cost is ten bucks, fifteen bucks. Insane, be grateful for what is out there, it’s pretty amazing what’s happening now days.

Anyway, that’s it guys. I’m here at the office. I got a fun filled week of work, while the rest of my community is at Traffic and Conversion Summit. So I’m going to be working while they’re playing.

One last story, some of you guys know Dan Gable. He’s like the Michael Jordan of wrestling. Dan was undefeated all through high school, all through college. His last match in college, he lost to Larry Owens from Washington. Only match he ever lost. He went on, three years later to be an Olympic champ, nobody scored on him in the Olympics. Not a single person scored on him, that’s amazing. But, while he was training for the Olympics, he would put in 7 hours a day at the gym, because he was so obsessed and wanted to beat the Russians.  The Russians were the powerhouse at the time. And he’d go to bed at night and couldn’t sleep because he knew the Russians were awake, training, and it made him sick to his stomach. So in the middle of the night he’d wake up and be like, “the Russians are training, I can’t let them beat me.” So he’d get up and go running at two or three in the morning, because he knew that he didn’t want to be sleeping when they were training. I thought it was pretty powerful and that’s kind of where I’m at right now. This week is kind of about, while everyone else is asleep, I’m training. That’s what’s happening. Appreciate you guys. Have an amazing day and I will talk to you all again very, very soon. Bye.

Feb 5, 2016

A glimpse behind the scenes of our new offer that we’re rolling next week.

On this foggy episode Russell talks about the rebirth of the continuity program, and why he thinks the continuity program is so valuable. He also discusses Funnel University and why it’s unique.

Here are 3 fun things in today’s episode:

  • Why Russell thinks he will see tons of other continuity programs popping up in the next few months.
  • Why Russell is also bringing back the video sales letter.
  • And what Russell sees as his role on the internet right now.

So listen below to get excited about Funnel University, continuity programs, and video sales letters.

---Transcript---

Good morning, everybody. Welcome to a foggy Marketing In Your Car. Alright, so I’m driving through the fog right now. It reminds me of, have you guys all seen, what’s it called, Rudolph the Red nosed Reindeer, the old clay-mation one. Where Yukon Cornelius and them are running away from the abominable snowman and they’re going through the fog, and he’s like, “this fog is as thick as pea soup.” Anyway, this feels like today, we’re going through pea soup, I can barely see the stop lights in front of me. But it’ll be fun, so that’s kind of what’s happening.

So today, I’m excited. I’ve been kind of on lock down. I feel bad, I haven’t done a Periscope this whole week. At least I’ve been talking to you guys right. I’ve just been in work mode, it’s been awesome. I had, I think it was Monday I had a bunch of calls and meetings, and Tuesday same thing. I can’t remember, anyway. But Wednesday and Thursday, all I did all day was build a new funnel we’re launching called Funnel University. I’m so excited. I’m so proud of it.

But, I want to call my shot so I’m going to pull a Babe Ruth on you all and I’m going to call my shot. So, I look at what’s happened to our marketplace since we launched Clickfunnels a year and a half ago. And back then there were people doing a lot of things, and since then we kind of launched really hard and heavy with the Webinar Funnel and the High Ticket Funnel, that’s what people have seen. And it’s been interesting as I’ve watched my clients, my students, and even Clickfunnels members as a whole, everyone seems like they pretty much…not that they only have, but as a whole the masses have focused on…and also excuse me, Trip Wire funnels, the masses have focused on those. There’s been Trip Wires, there’s been Webinars, High Tickets. And I would say 98% of pages I’ve seen in the last year has been one of those three things which is cool, which is awesome cause those are the ones we’ve been pushing hard. You know people are funnel hacking me and the process and then everyone else is doing it and funnel hacking each other. It’s been fun and interesting.

But what’s been weird for me, cause I’ve been doing this for a long, because I think this is year 12 or year 13 for me. I’ve been doing this a long time, and I see cycles of what people are focusing on, what they’re doing, how they’re selling and stuff like that. So the cycle’s been Trip Wires, Webinars, and High Ticket, which is cool because, I mean the new book we’re launching called Funnel Stacking focuses on Trip Wire, Webinar, and High Ticket, that’s the thing. But there’s two pieces that I feel like are super valuable in this whole marketing game, that in times of my career have been the most important thing. Again, I watch the trends, and two trends that I feel like have been dead in the last two years, and I’m calling my shot and maybe this is just me, I don’t know and maybe I shouldn’t be saying this, maybe it’s me thinking I’m cooler than I am, but we’ll see. So I’m calling my shot right now. Two things that I’m bringing back with the Funnel University launch that’s happening, it was supposed to happen yesterday, but we missed our deadlines. The lead or gold deadline was not hit, somebody’s going to be shot in the head. No, just kidding. But we’re going to be launching it, rolling out next week.

Two things that are going to be unique number one, is we’re launching a continuity program. And obviously that’s not a new concept, but I haven’t seen someone launch a continuity program in a long, long time. Have you? I’ve seen SAAS businesses, but I haven’t seen a traditional continuity program. It’s funny I remember when I joined the Dan Kennedy world way back in the day. Man, it’s probably ten years ago now, dang I’m getting old. Anyway, they launched their entire continuity program based on the “free plus shipping” with the big huge package and their greatest free money making gift in the world and they put you on a continuity program which was a print news letter. And in the internet marketing space no one was doing it back then, so I saw and I was like, “Sweet!” So we made a free dvd offer and put people on a forced continuity program and we launched and I think in month one we had 800 people within 6 months we had 6000 people on this continuity program with our print newsletter and we were just crushing it, and then guess what happened? Everybody and their freaking dog did it too, it was kind of crazy. Soon it got to a point that there was 8000 print newsletter in the internet marketing industry, and all of them sucked except for mine. Well, no I’m going to say that they really did. I joined all of them cause I was thinking that they were going to be good, but no, they were all pretty bad. And maybe I’m biased, but I don’t think I am.

And then, what happened, eventually they all died away. And I’ve been the only one, we’ve been consistently doing a newsletter now for almost a decade, almost 10 years. Which is kind of cool. So, there you go people who’ve come and gone, we’re still going hard and strong. Alright, so that’s number one, is continuity program, and I’ve figured out a really cool way to do the pricing, the pitch, everything. That’s number one the new thing. So watch, I’m calling my shot over the next six months you will see dozens if not hundreds, of continuity programs launched modeling this one. So that’s number one.

Number two is the rebirth of the video sales letter. I was going to do a webinar to launch this, and I thought you know what I don’t want to do a webinar, I don’t want to do this. So I didn’t, so instead we did a video sales letter. We went back to the old Dotcom Secrets Labs book, and we went through all of our split-tests and there’s like, I don’t know, 50 split-tests are all based on video sales letters. Because in the cycle when we were hot and heavy with that, with the testing for that, we put it into the book, everything was video sales letter driven. Every one of our products, everyone else’s products. That’s how products were sold back then. But I’ve seen very little of it in the last 12 to 18 months in our worlds, so I decided I’m going to come back and do a video sales letter, you’ll see the video spoiler box, you’ll see all the elements that were proven winners from back then I have built into this page, which is excited. I’m excited for it, you should be excited as well. That is kind of what’s happening.

So that’s two things we’re launching. A video sales letter version, a selling system to sell a continuity program. So I’m calling my shot, I will see that knocked off more times in the next 6 to 8 months than anything prior to that. It’s going to be the rebirth of continuity programs and the rebirth of video sales letters. So, I’m excited. Because I feel like my real goal in the Dotcom Secrets side of the business is to push the envelope and do cool things and everyone else can funnel hack me and model it for their business. That’s kind of how I view my role right now. And hopefully I’ll make a bunch of money in the interim while I’m kind of going through that process. I really want to be a good example of ways to sell things and cool things to sell. That people can then model for their individual businesses. That’s really how I see my role right now.

I think that there will be a time where Russell Brunson and Dotcom secrets brand will fade into the night and disappears. But, until that happens my goal is to be a shining beacon and you guys can all copy me. Just kidding, but that’s kind of how I look at it, is I want to be a perfect model of cool stuff you can take and emulate. It’s been fun in my coaching program, people like, “Russell I want to sell Mash print, how should I do it?” Boom! Go to Russellbrunson.com, funnel hack that funnel, that’s how you should do it. “Everyone wants a webinar, what should I do?” Boom! Go to whatever.com, and should do that. You know and I just, I can show them perfect examples. “Russell, I want to do a continuity program, what should I do?” Boom! Go to funnelu.com and kind of point people to our models of each different selling models. “How do I do an invisible funnel?” Go to doubleyourreading.com. Like exactly. That’s what I want me to be, is creating models that people can use as selling systems to reach each of their different things they’re selling. So there you go.

Hopefully that gets you guys excited a little bit. But that’s what’s happening. So I’m excited to roll south for nothing else, except it looks dang cool and I’m excited. Oh, there’s another thing that I did. So typically when we do a video sales letters, and if you’ve read the dotcom secrets book you know this too, we use the star story solutions script to write a video sales letter typically. The problem is star story solution script works but it’s kind of hard. It’s a lot of work, to be completely honest. I think of all the selling things to do it’s probably the hardest one which is why I think a lot of people have gravitated away from that, because it’s a lot of work. Which is why typically for good video sales letter, you pay a copywriter 15 or 20 grand to write a really good star story solution script. That’s just, in my experience, how it kind of goes.

I didn’t want create a star story solution script and I was going to do a webinar, so I was like, “What if I just do a webinar for a video sales letter, and I just make it a really cool video. High production value, but I’m just doing my webinar pitch. So I’m doing the perfect webinar pitch for my video sales letter. So when you see it you’ll see that’s what it is. I recorded it at my house in a couple of different locations. I teach three secrets, I do the whole belief pattern. I take the belief patterns, I crush them and rebuild them, do my stack.  I basically I did the perfect webinar for the video sales letter, which I’ve never done either so I’m excited to see how that does, it could completely bomb, but I think it’s going to crush it.

And the reason why, it’s funny it’d never even crossed my mind as an option until we did that Periscope, a little while a go, I did a podcast talking about how we did $150,000 through Periscope. That one I took perfect webinar script during a live Periscope, it took me 25 minutes to do it. We did $150,000 in sales, so I was like, “Man, this perfect webinar concept can work in other places.” And it was funny I was looking at a lot of weight loss video sales letters. Cause still into weight loss industry people still sell things in a traditionally do video sales letter. There’s a lot more content and base stuff like, “Here are three foods that are going to make you die. Or the three foods you think make you skinny that actually make you fat.” So those still work. Those are structured a little more like a video sales letter, excuse me, more like the perfect webinar script. So that’s the reasoning behind testing it. We will see, but hopefully people will start transitioning their webinars into videos like this.

A couple of other cool things we did, again, it’s not just me, it’s me I’m teaching, I printed out a bunch of websites. I have them up on a easel and I’m showing cool stuff on them in the video. I got this cool graphic GUI animation guy to animate the graphics as well. We’re trying to make some cool stuff, so hopefully you guys can look at those and model with your offers and your videos. Hopefully you get some inspirations.

That’s what’s happening. I’m at the office right now, in this thick fog that’s as thick as pea soup is keeping me from getting there on time. Decade In  A Day starts in 3 minutes, 2 minutes now. Hopefully I get there before it starts. And then I got that for 4 hours, I’m going through 4 new inner circle members. I’m doing intake calls from them. Which will be fun. We call it process Decade In A Day, if you wanted to be part of that just go apply for inner circle at russellbrunson.com.  And then after that I’ll be focusing on getting in the rest of Funnel U live and hopefully by Monday or Tuesday next week you guys will see Funnel University. You have my permission to model it.  Hope that helps, appreciate you guys. Have an amazing day and I will talk to you all again soon.

Feb 3, 2016

No one’s ever progressed by watching four hours of football…

On this episode Russell talks about turning off the football game and getting back to work because people are wasting their lives away watching sports.

Here are 3 interesting (but possibly offensive) things to listen for in today’s episode:

  • Why spending a significant amount of sports is not a good use of time.
  • What Russell recommends if your number one hobby is watching sports.
  • And why you should find out what part of your life you are passionate about, that doesn’t involve watching other people succeed.

So listen below to hear how Russell is going to piss off all the people who love sports.

---Transcript---

Good morning everybody, this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you’re having a good day today. It’s freezing in Boise, I don’t know what it is but I keep thinking it’s going to be summer, and then no. And the way our new house is built, I don’t know if I told you this, It’s one of the pains of our house. So, it’s a little bit bigger of a house and there’s four different heating zones. And my bedroom is the last one, and also the heating system and the water system are tied together. So what happens is, because we’re the last room, we have those cool nest controller things, so we have the temperature set in our room to 71 which is perfect normally. But when it gets cold it’ll show 71 is where it’s trying to get to but it’s only actually 67. And for some reason, if it gets to freezing or below, I’m just pretty much screwed. That part of my house is freezing. At night we’re freezing cold. We have all these space heaters, and we’re trying to warm it up and everything, but it can’t get warm. We’ve had 5 guys come, so that’s part of the issue. But that’s okay cause we can bundle up in blankies and stuff to keep warm. The other part though, and we’ve learned this, if I look at the temperature in my room on my nest, let’s say it’s 71, but it’s actually under 71, that means it’s not able to get the heat it needs to warm my room, which is also tied to the hot water heater, which means my shower cannot make a warm shower. If the gauge on my room is 70 or 71 right now, I’m going to have a warm shower, but if it’s not I’m going to have a freezing cold shower. For the last 3 days it’s been below. Any other showers in our house are fine, so I have to go shower in the kids’ rooms. But my own shower won’t and that’s kind of weird. So that’s where we’re at.

I wanted to talk today about something that I’m probably going to offend somebody. And if so, I really apologize. I don’t really apologize; I think it needs to be said. So this is my thought.  I was asking someone the other day, they were trying to figure out what to build, their passions and stuff. I was like, “there’s got to be something you are crazy passionate about. Where you would do it for free and you could inspire others. All of your free time you’re focusing there and you’re learning about it and reading and watching.” And maybe I’m just the weird one but I assumed everyone was passionate about something. I assumed there’s things you follow that you’re obsessed with. For me, obviously marketing, I’m obsessed with it. I read every blog post, listen to every podcast, reading insane amounts of books and courses. I’m just obsessed with that concept, but that’s not the only concept.  There’s a lot of other stuff. For a while it was NLP that became a passion. I was studying, I was learning, I was reading books and courses and cds. It was consuming, immersion of NLP. I had a time I was selling. How do we sell, trial closes, and tonality, and all that’s from when I became obsessed with the selling part for a while. Right now, I think my passion is bio-hacking. What are all the weird crazy cool things I can do to get more out of my body. More energy, more focus, more weight loss, more happiness.  Maybe I’m just insane, because of this bio-hacking phase; we’re in the process about to begin to build out this huge bio-hacking room in our house. It’s going to be insane. I’m hoping I finish it before I’m out of my bio-hacking phase. But as of right now, I’m in it. I’m neck deep and I’m obsessed and it’s so much fun and exciting. Every day there’s a fun new thing. I’m reading the blogs and the podcasts. I’m starting a whole cool company based around it. Just a bunch of crazy, cool things. So that’s kind of what’s happening.

I love it and I have so much fun with it and I assume everyone’s got something like that. So I ask this guy, “What are the things you are passionate about?” And he really struggled trying to find it. Finally he came back, “You know what I’m really passionate about? Sports, I love watching football.” I was like, “Oh man,” I wanted to ask, “How many hours a day do you watch football, how many hours a week do you watch football?” I don’t even know where to go with this. Maybe it’s just because I’m not the kind of guy that likes to watch sports. I love being entertained, I love going to a two hour movie and watching and getting entertained and then coming back to the real world and doing stuff again. But it feels like with sports, especially football. It’s four hours and you watch other people live their dreams and you sit there and you don’t. And you talk about things that don’t matter. And again, some people sports is their thing and it matters, I get that. I’m a wrestler, I get passionate, I watch other people. I get that. But, I think a huge majority of people are just wasting their life away watching sports. Watching other people achieve their goals, and their dreams and things like that. Again, an average football game is four hours, and how many football games do you watch a week or weekend?

My brother, I love him to death, but he watches football all of the time. We were at his house, and he’s a lot younger than me, we were talking and he’s talking about all these super bowls that happened before he was born, that he went back and watched the videos of them. Dude, you watch videos from people who are from before you…You wasted four hours of time watching something that you could have just seen the score. You knew the outcome and you watched four hours of this thing. And it was just like,” Ahhh”. I see people watching golf, and baseball and it just doesn’t make sense to me. You know, it’s been interesting. I love going to sporting things. I went to the wrestling match of the kids the other day. I like going to baseball games and football games. For me, it’s a lot less of going to watch the sport. And the sport part is fun, I get that, but it’s the people, the atmosphere. I enjoy that part of it. But sitting down in front of the TV and pushing play while your wife and kids do other things and you’re just zoned out. It just makes me sick thinking about how many hours are wasted. They could be doing so many more productive things. Helping to enhance you and your life and family and people around you, people you could serve. If you took that four hours a week, assuming you’re watching one game and not twelve. The four hours you spend watching a game and use it to read a book or to read blog posts, for crying out loud, just something. You can develop skills that can actually help other people and change the world in your little way. That’s kind of my thought. I just feel like, there’s nothing inherently bad with sitting there watching a football game. What does Garrett White say, “You’re sedating yourself, so you don’t have to deal with all the rest of the things.” I’ve been to people’s houses where I go over there and their watching football and their wife and kids are in the other room, and they’re missing it!

So if you’re number one passion or hobby or talent is watching sports, I recommend deleting ESPN or ESPN2, or ESPN the Ocho, or whatever. Whatever you’re watching, turn it off. It’s not that important. Have them text you the highlights of the game. Watch the news, the recap for three minutes. They show you all the important plays that happened and you don’t have to waste so much of your time, energy and talents on that.

I don’t know where I’m going with this. I think I’m just very guarded of my time, every waking minute. Because I know that there’s so much to do, so much that I want to become, and I feel like, four hours, or three hours or one hour, of whatever sport you’re in, that’s a big sacrifice. If you’re billing your time that four hour period of time, it’s not making at least 5 grand an hour, if you’re not making 20 grand from there, there are way better ways to spend that time. So I encourage you guys to turn off the TV and stop watching sports. Watch the highlights, I’ll allow you to do that because I even like the highlights, even sports I don’t like, it’s still fun. Like golf, I will never watch golf or baseball or pretty much any sport to be honest, but I love watching the highlights, because you get to see the one cool thing that happened in 4 hours. I get that, so I give you permission to watch the highlights, but turn the darn TV off, pay attention to your wife, your spouse, and it’s time to cultivate a hobby or talent that isn’t involved watching other people succeed. It’s around you helping and serving and changing somebody’s life. Think about what aspect of your life you are passionate about. Is it financial, is it health, is it business, is it recreational, is home building, is it gardening? I don’t care what it is, pick something. Start doing that, because first off, when you start doing it, you’re going to become a better person. I don’t know anyone who becomes a better person watching four hours of football. It doesn’t happen. Maybe you know players names better or you can guess the scores or you can cheer for people, but it doesn’t make you a better person at all. I almost think, it’s the second you turn the TV on, your progress in life starts moving backwards. I feel like we’re always either moving forward or backwards. The second you push play on ESPN you start moving backwards, because you’re no longer contributing, you’re just being entertained. It’s like a movie you guys, that’s it. So there you go. I’m sure I pissed off a lot of people who love sports, but I care more about you and about what you can become and who you can serve. So turn off the TVs, let’s find a passion, find a hobby. Something that, first off, is going to better your own life, and second off, you can use that to better other people’s lives. That’s the secret spot where you’re going to find a business guys. If you’re not passionate about something yet, turn off the TV and go to Barnes and Noble. Lock yourself in there and walk around and read every book until….read the first chapter of a different book in every single section, and the book you’re not able to put down, that’s the one. Go buy it and go start consuming it and go buy all the other books around that topic.

That’s how you should begin your journey. Turn off the TV, go get a book and that’s it for today. I’m going to go in there and get back to work on writing a book. Book number two, first draft is done and we’re working on getting it all done. Hopefully have the first printed draft live at the funnel hacking event. So I’m excited. Appreciate you all, have a great day and I’ll talk to you soon.

Feb 2, 2016

What is t-shirt video publishing schedule?…

On today’s episode Russell realizes why other marketers wear white shirts every single day. He also talks about why he hasn’t worn white shirts in the past, but why now he might consider it.

Here are 3 cool things to hear in this episode:

  • Why Russell has to go buy all new clothes for Funnel Hacking Live.
  • How if you watch enough videos of Russell you will know his shirt rotation.
  • And why Russell is considering wearing boring dress shirts every single day.

So listen below to hear about Russell’s t-shirt drama and learn which of Russell’s shirts are his favorites.

---Transcript---

Hey everyone, good morning and welcome to Marketing In Your Car.  Alright, so we are on the way to the office as usual. I had a thought.  I think I figured out why people wear slacks and a white shirt, finally. It took me a long time to figure it out. Yesterday, for example, we had 4 of our Clickfunnels certified consultants, who are just crushing it, come in and we filmed their stories; which are really inspiring. One of them is doing over a million bucks a year from what he got in the certification program; which is crazy inspiring because it was 8 months ago. One of them is a stay at home mom.  She’s got 12 full time clients now paying her between 1200 and 2500 bucks a month which is super cool.  One is a network marketing guy who was struggling with network marketing and now he’s doing this and just crushing it.  Another one is Donna. She’s a graphic designer. She went to the certification program. She doesn’t just sell them graphic design now, now it’s funnel building.  She’s able to 10x what she charged each of her clients.  It’s really fun hearing all of that. I was going to go meet them and I had to pick my wardrobe. I was going through all my stuff and I’m like, “I’ve worn this shirt at two different events and I’ve probably filmed 12 videos in it. And this shirt I’ve worn to three events and I’ve probably filmed 15 videos in. Everything single thing of clothing I have I can remember multiple, like 5 to 10 videos that I’ve worn it in. I don’t have a ton of clothes. But my wife is always mad at me because I always go buy more clothes. I’m like you don’t understand because I make a video and that video is out there forever and everyone has seen that thing. And it’s funny because I’ll go to an event and I’ll have a shirt on and people will be like, “Hey I saw that shirt in whatever.” And people will say stuff like that.  And I don’t typically wear a white shirt and a tie, or a white shirt and a sports jacket or whatever.  I just wear t-shirts or I wear button up shirts like that.  But the problem is when you wear something like that’s got color or flare or whatever you want to call it, or it’s a t-shirt with a funny saying. After you’ve worn it once, then it’s in stone on a video. You can’t wear it again. For Funnel Hacking Live, I have to get all new shirts, because everything I’ve worn, a percentage of the audience has seen me wear before and its awkward because their like, “Does Russell wear that shirt every day? I thought he was successful.” It’s like this horrible thing.

I was thinking about my friend, Ryan Deiss, he does his events and videos and he always has a white shirt and a suit jacket on. I used to think he’s trying to be all business-y, which is the anti of me, but now I kind of get it. If he wears a white shirt and jacket, people just assume you have on a new white shirt every time, but it could be the same shirt. He can wear the same shirt every day, for the last ten years and nobody would know, because it’s a white shirt.  And people assume, “oh if you’ve got a white shirt and tie, you’re a business person and you’ve probably got like 50 of them and they’re all dry-cleaned every single day. For all we know, Ryan’s wearing a shirt and no pants.  Or it’s the same shirt and he never washes, he goes to the office and he’s just got one hanging up there, throws it on and boom, does a video, but nobody knows. So, there’s something to think about for today.

I have no idea why I brought that up, outside of the fact for any of you guys, especially doing daily periscope videos I keep preaching and telling everyone to do. After 5 days everyone’s seen your wardrobe. If you go back through my periscopes, you kind of know my rotation. Monday I’m probably wearing this. Tuesday I’m probably wearing this. It drives my wife crazy because there’s only 5 shirts I like. I got this really cool one that I got online. Its yellow and it says “It’s On Like Donkey Kong” and it’s got a big picture of Donkey Kong. I love that shirt. I would wear it every day if I could, but people would see it. “Hey Russell, three periscopes in a row and you’re still wearing the Donkey Kong shirt. Why?” I’m like, “Dangit!” Even if I bought three different versions of that shirt people would still think it’s weird.  I’m like, “No I washed it, I can wear it two days in a row, because laundry night was last night. So I can wear it.” But no you can’t. It has to be two weeks out. I have to plan, “I wore this last week, I have to wait another week.” Because you don’t want people to think you’re weird. I have two American Fighter shirts that I love, that are my favorite. A blue one and a red one, and again those ones I would wear every day. But the problem is the same thing. You’d think I wore the same shirt every day. So I have this dilemma where some of you guys who are bloggers or podcasters, you can wear the same clothes every day and nobody would know. But because I had to choose videos as my medium it just ruins everything. I’m trying to think if I should go and find a white shirt. Or a shirt that is plain enough, and you’re like, “oh, maybe that’s just one of many dress shirts that are similar.” Then I could just wear the same thing every single day. I don’t know. Then I have to start wearing dress shirts which is not going to happen. So there you go.

I guess the moral of this story is, if you’re going to pick a daily video thing, make sure that you’re okay with the fact that people are going to see the same shirt every 5th episode or whatever. It was funny, a while ago I started this….I’ve tried to do this whole consistent publishing thing forever. It’s kind of hard. In fact, the new daily periscope thing has been the best one that’s been consistent along with the marketing in your car podcast. But one thing that I remember is when I started doing that, is because I was doing this daily one. I would do this daily sketch, and I did 12 days in a row, at that point I’d be through every shirt. I’d start over, and they kept coming. After 3 cycles of that, jI was like, “This is embarrassing.” Then we did this thing where I was like, “Hey if you want me to wear your shirt on my show, send me your shirt and I’ll wear it.” So we got all these people sending the weirdest shirts. Some things I was like, “I can’t wear this.” But of course, that’s what people wanted you to wear. “Let me order the weirdest thing possible and make Russell wear it.” So that kind of died. I quit doing the show and a lot of it was because I felt dumb about wearing the same clothes every single time.  I’m not sure if you can relate to this, but I hope that……Again, I don’t know if I’ve provided any value today, but hopefully there’s an entertainment factor.

So I’m at the office now. I gotta get to work. I’m wearing one of my 5 favorite shirts, so if I do a periscope tonight, you guys will see it. It’s a maroon one that says, “Obey” on it. So if you see that tonight that’s why. I apologize, but I’m out of shirts, I got nothing else.

So I’ll have new stuff for Funnel Hacking Live. So if you don’t have your tickets yet, go to Funnelhacking.com and get your tickets. So you can see what new outfits I have. If nothing else, that should be of value.

Also, Marcus Lemonis is speaking, Sean Stephenson, Alex Charfen, Kyle Cease, me, Liz Benny, a whole bunch of other amazing people. Do not miss it, it’s going to be awesome. Have an amazing day and I’ll talk to you guys soon.

Jan 28, 2016

money4college, sublimenet, and other goofy things I came up with when creating my business…

On this episode Russell talks about some silly names he’s used for his businesses in the past. He also tells a funny story about when he was new to the business.

Here are some fun things to listen for in today’s episode:

  • What the name was that Russell used for his first software website that was immediately shot down by his wife, Collette.
  • Find out how Russell decided on Dotcomsecrets.com for his business name.
  • And hear what the name of the little known parent company of Clickfunnels is.

So listen below and laugh with Russell as he talks about the struggles of naming his businesses.

---Transcript---

Good Morning, everybody.  It’s an amazing day today.  Welcome you guys to Marketing In Your Car.  Hey everyone, it is really a beautiful day right now. I’m feeling good, it’s a little chilly, but the sun’s up, everyone looks happy outside, and I’m excited.  It’s going to be a great day. I’ve got to film 21 more videos today for our new Ignite Your Funnel sign up process.  We’re rolling out this really cool thing when someone joins Clickfunnels… We’re all about how figuring out how to increase retention and stick rate and get people consuming the product. We’re launching Ignite Your Funnels.  When you sign up for Clickfunnels, you’ll get this 21 day program that’ll walk you through igniting your funnels. It’s going to be really fun.

So that’s what’s happening today on my side. Today’s episode is going to be kind of off topic because I thought this was funny.  I’m curious for all you guys out there, what your first business name was? All of us got started, where we’re at today is not where we started.  I got started over 12 years ago, which is funny. It makes me laugh because, my very email address ever…not ever, but my very first business email address. I remember I set up a business, because I wanted a very professional business email address.  I don’t have the email address anymore, but it’s funny because, my email address I set up was money4college@juno.com and it wasn’t…It was M O N E Y then 4 and then college @juno.com.  And in my head I’m like, this is a really good business email address, people will know I’m in this business to make money for college.  That was my email address for a long time, not a short time, a long time.  In fact, a few people who knew me back then, Mike Filsaime, a lot of times he’ll see me and still call me, “What’s up, money for college?” It’s so funny now because in my head I was like, this is a really good idea. This will be a very professional business entity.  I tried to buy money4college.com, but somebody owned it, luckily. Otherwise my whole business would be based around money for college.  That’s was my first email address, I had that probably for 5 or 6 years of my business. I was doing all my professional business through a free Juno email address.  It was funny, the first time we had 5 or 6 employees at the time and I was using Juno still. One of the guys we hired was a tech dude and he was like, “Why don’t we have email addresses at our domain? “ How do we do that? I didn’t even know that was possible.” He set it up so we had Russell at whatever.com.  So that was my first awesome business naming thing.

A while later I remember… I was learning about online marketing and all these different things. At the time, my degree was in Computer Information Systems. I was like, “I’m going to be a programmer. I’m going to program stuff.” Unfortunately, it turns out I’m not that smart. I could never actually figure things out. I had this SQL class, I was really excited.  The first two days were like the coolest thing, I was like; “This is amazing.” And by the third day I was lost. The rest of the semester I could never get past the third day. It was over for me. I was not going to be a programmer. I thought I was going to be, and I knew that was the route I wanted to go. I wanted to launch a software company. I spent weeks trying to find the perfect domain name. Everything I checked was gone. This was 12 years ago. It’s funny now, because now you can still find good domain names if you look hard enough. So, I was trying to find a domain, and I finally found it. The one. The domain I knew from the beginning it was going to be… our entire empire would be built off of. My software company was going to be amazing. So, I was so excited so I went and bought it. I don’t think I knew how to buy a domain back then. I think I spent like $40 or $50 on this domain. I bought it, and I was so excited. I had bought some website builder software. I can’t even remember what it was called. Some website building platform I bought the domain through. I was so excited, I spent that whole day. My wife, we just got married.  It was our first year of marriage.  Poor thing, she’s been through so much. It’s shocking to me that she’s still around. So she’s working while I’m at home trying to make millions between wrestling practices. So I’m in there trying to build this site, and I’m learning how to… this is pre, me using Front Page.  This is total horrible website building. I’m building this thing out. I bought a bunch of resale rights to a whole bunch of different software products.  We’re selling software, this is pretty exciting. In fact, we’re selling exciting software. My domain I bought was exciteware.net. I’m sure that domains… I don’t think I own it anymore. I was so excited, “We’re selling exciting software, this going to be amazing.” So my wife gets home. I’m like, “Collette, I gotta show you what I just created; this is going to be amazing.” I’m building up the hype and suspense, like I like to do. If I’m like, “This is the domain that I bought”, she’s going to be like, “Alright.” So I gotta build up the hype so when I announce she can hear the angels singing and it can be this big deal. So I’m talking it up, “I’m selling software. I’m selling this software, and this software. All these different software resale rights that I bought. We’re selling exciting software. The domain I bought is Exciteware.net.” I remember she looked at it. And she didn’t hear the angels singing. She didn’t get excited. In fact, she had this concerned look on her face and she said, “When I hear Exciteware, I think lingerie”.  I was like, “What?” She’s like, “I’m not going tell my mom you own a website called Exciteware. She’s going to think you sell underwear. Exciting underwear. “ I’m like, “No, it’s exciting software. This is really cool.” She’s like “No, this is embarrassing.” My whole world collapsed. I spent months trying to figure out..

Oh crap, a cops coming out. Please say he’s not getting me. I wonder if it’s illegal for me to be talking on the phone like this. Hopefully that’s not why he’s pulling behind me. I don’t know the laws. Cross your fingers, otherwise you guys get to hear a cop pull me over. There’s a cop in front of me too. I wonder if this is a sting operation.  “We listen to Marketing In Your Car, Russell. We know the route from your house to your office, this is a sting op. We’re going to take you down.” I hope that’s not true. We’ll find out in a little bit.

Alright, so where I left off… So my wife is just like, “No, that’s a horrible name.”  I was devastated because I spent $40, which back then was more than I made in an entire year. It was all my money. We had zero disposal income. I was making exactly $0 a year my wife was making less than $20 grand a year. We did not have money, so I didn’t have $40 to spend but I spent it. I was devastated. I remember being depressed. This was the foundation for my empire. You just destroyed it because you think it sounds like exciting underwear. I thought that was kind of funny.

So last night, we were in bed talking and I was like, “Do you remember Money4College?” and she was like, “Yeah, do you remember Exciteware?” Oh dear me. We’ve come a long way since then. I thought it was funny.

So, I kept trying to think of other company names. I remember for some reason I always thought the word sublime was the coolest word. SUBLIME. It’s like a slide.  SUUUU and BLIME and you bounce off the end of the slide. Sublime. I thought sublime was cool. So I was like, “The only idea I have is sublime. I like that word.” So I ended up buying sublimenet.com that was the company name for the next 4 or 5 years. Which is weird, it didn’t mean anything. But that was the only other idea I had that wasn’t exciting software. So Sublimenet, is a horrible name. Anyway, that‘s what it was. Sublimenet.com was the business name for the next few years. I remember I used to buy domain names and they would be part….Sublimenet would be the company, but I’d have different…Zipbrander or ForumFortunes. All these different products underneath there. I kept trying to find the perfect name. I remember one night; I was on buydomains.com or one of those sites. I’m typing in tons of ideas trying to find one. All of the sudden I found it. It was DotComSecrets.com. I remember, I was just like, “That’s it! That’s the name!” It was amazing for me. It’s funny now because now, a lot of times, I’m like, “should I try to build the info business around that name, or should I not?”

The two cops took a right. The sting operation was unsuccessful they didn’t catch me.

Anyway, even when I titled my book, DotComSecrets, Jeff Walker told me, “It’s the worst name ever!” But I’m like, that’s my thing. Anyway, I still like DotComSecrets. I actually think it’s really cool. Some people think it’s dumb, but it became the name. It was much better than Sublimenet or Exciteware.  Now where the info for the coaching side of our business kind of grew from, which is kind of cool.

I remember with Clickfunnels….I almost wish we would have named the company Clickfunnels but we didn’t. Because initially we had 3 software products we were going to build under this brand. It was going to be Clickfunnels, Backpack, and Actionetics, were the 3 software companies we were going to launch with one parent company. We were trying to think of a cool name for it. Most of you probably don’t even know this, but Clickfunnels parent company is Etison. It’s a domain that Todd had bought a long time ago. And we thought it was cool because Thomas Edison is cool. But the whole Edison/Tesla scam thing….the T was kind of for Tesla. So it’s like this weird thing. Initially we were going to give away Tesla’s when people promoted Clickfunnels. Anyway, the company name is Etison. So we were going to have Clickfunnels, Backpack, and Actionetics, as the 3 software products. But after we launched Clickfunnels and it blew up way bigger than we ever thought. Instead of making separate software companies, we made the decision to build everything internally. Now all those products are inside of Clickfunnels. I wish we would have named the company Clickfunnels. We didn’t. It’s similar to 37 Signals. 37 Signals is kind of a random business name. Then they had Basecamp, High Rise, all their different software tools. Recently they changed it so their business name is just Basecamp. Maybe we’ll switch it to Clickfunnels someday. I don’t know. But there’s the history of naming of my companies.

That’s about it, you guys. So I hope that was fun. I know there’s not really any educational purpose to that outside of just making fun of myself. I’m sure all of you guys got cheesy names in your business domain name, email address history. I hope it makes you smile when you think about some of the goofy things you’ve done along the way. There you go. I’m at the office. I’m going to go film 21 videos to help people ignite their funnel. Good stuff’s happening today. I’m also going to make a cool upsell video for our Funnel Catcher course. Yesterday we made a sweet sales video for Funnel University that I’m really excited for. There’s a lot of cool stuff happening. February is going to be insane. I’m trying to get out a lot of things before our March event. The March event ticket sales are going crazy. In the last 3 days we sold 40 more tickets, I don’t even know how sales are coming in, but it’s exciting seeing it. Because I’ve been stressing out, we’re not going to sell enough tickets.

Oh we’ve got really cool direct mail piece that’s coming out this week. It should be hitting everyone this week, actually. If you watch to Marketing Quickies Show, I showed this really cool mail piece that I got from some car dealership. It’s like a forwarded email that the guy printed out and sent to me, it had a sticky note on it. It’s a really cool marketing concept. So, we kind of modeled that. Basically it’s a letter we’re going to email to Ben; we have two Ben’s on our team that are doing outbound phone sales for the event right now. So I forwarded this email to Ben.  “Hey make sure people get in, extend the discount through February 5.” So then we printed that out and put a sticky note of Ben saying “Hey, if you haven’t got your tickets yet, give me a call.” Then we fold that up, put in a letter and handwrite the address on it. Anyway, it’s a really cool mailing piece and I’m so excited.

I was trying to send it to all Clickfunnels members, but we didn’t have addresses for everyone. We ended up having addresses for 4,000. So 4,000 Clickfunnels members will be getting that letter this week, maybe you’ll get one. I’m really proud of that direct mail piece, I’m sure the event will show the stats of how it all worked. It’s pretty cool. I love marketing, it’s so much fun.

That’s it guys. Appreciate you all. Have an amazing day and I’ll talk to you all soon.

Jan 27, 2016

If you have severe ADD like me, this may help…

On this episode Russell talks about how to get work done that you associate with pain and don’t want to do. He also talks about the struggle with A.D.D.

Here are a few fun things you’ll hear in today’s episode:

  • Why Russell hates writing and why he tries to avoid it at all costs.
  • The one hack that will help you get things accomplished when you associate the task with pain.
  • Why Russell thinks A.D.D. is a super power and why you need to learn how to channel it.

So listen below to hear how Russell gets crap done that he doesn’t want to do.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Welcome back. Hope you guys are having a good time. I’m heading to the office and its cold today. And of course I didn’t wear shoes or socks, I got flip flops on. My car…the gas light just turned on which means I have to get gas right now, in my flip flops in the freezing cold.  You’d think I’d be a little smarter than this at this point, but I’m not. So there we go, one more time for my wife to tell me “I told you so. For not wearing your socks and shoes today.”

I don’t know about you but I can’t’ stand wearing socks it’s not worth the 30 seconds of warmth you get from the walk from the car to the door.  I don’t know, I hate that at night if I wear socks….or go to church. Socks are tight around your ankle and you take them off and there’s that sock line.  And that sock line doesn’t leave immediately.  It stays there for like an hour, maybe I got swelling in my calves or my cankles, I don’t know what it is, but it’s no good. I’d rather go bare foot all the time.  And that’s what I do. Except for church. It’s cause we’re in America.  My aunt and uncle live in Samoa. I went to church out there, with them. In Samoa they wear, you know those lava lava’s, those nice flowery ones people wear in Hawaii and Samoa.  So they have them at church and the men wear formal lava lavas. They actually look like…honestly looks like a big skirt. They have a belt on them and they’re long and they all wear sandals.  They can wear it Samoa, why can’t I in Boise. It’s not that weird.  Maybe I’m going to start wearing lava lava’s and flip flops to church. Is that sad I’m laughing at myself?

Back on to mission for today. We’re kind of on a series of time management and getting crap done. I wanted to share another thing that hopefully will help you guys a lot.  I don’t know about you, but there are some things in my to do list of things that I need to do, that for some reason when I look at them I have so much pain associated with those things. That I’ll do almost anything to avoid them. I know you guys all know what I’m talking about. I’ll look at something, If I do that…..your subconscious mind associates pain with some things. Probably the best example, we have a new offer coming out called, Funnel University. Maybe you’ve heard of it, if not it’s going to be awesome. I wanted to make a really good free plus shipping offer to get people into that program.  There’s a bunch of cool stuff I’m filming today.  One of the things I’m doing is….I found out…I’m off on another track, but I’ll come back I promise.

We did a periscope a little while ago.  I talked to you guys about how we did 150k from this periscope. All I did was take the perfect webinar script that I normally do on a webinar. I did it on a periscope and we made 150 grand. That concept works, I can do the one thing, the 3 secrets, the stack close everything the same way we do in a webinar, but I can do it on a video. My next thing I’m going to make a sales video, a VSL, but I’m going to follow that model. So we’re doing that with Funnel University.  We’re actually filming that today, which I’m excited about.  It should turn out epically amazing.  We’ve spent a lot of time and effort to make this one sweet.  You will all see it soon.

For that free plus shipping thing, I wanted to write a book similar to the DotcomSecrets Labs book, something that’s really powerful and useful.  So I wrote this book called Funnel Stacking, The Three Core Funnels and I walk you through tripwire, perfect webinar, and high ticket funnel. I show the sequencing and the email sequences that pushes you from one to the next.  How we ascend people up in the whole….everything. People always ask about that, so I’m like, “I’m going to show them everything. Here’s the email templates, here’s the stats, the numbers page by page. Just everything. So I was really excited by that. When we were in London, I actually wrote the first chapter. It took me…. it was when we got to London and our times zones were messed up in our brains, it was 2am which, I think is like morning time for me. So I spent like 5 hours that night writing this thing. I wrote chapter one.  When it was done, it sucked.  I hated it.  I don’t know about you guys. Writing is hard for me, it’s not something I just flow with.  I had so much pain afterwards.  That chapter sucked! It took me two months to get the next to sections done.  Because every time I looked at that I was like, “Remember that night in London, It was painful, my eyes hurt, I was tired, my kids were up”.  All these things associated with that one task that caused pain. So much pain that I would avoid it at all costs.  I’d be like, time to write the book, and all the sudden something popped up. Of course I’m going to go to sushi with you guys today. Me, who hates taking phone calls, the phone would ring, and I’d be like let me answer real quick. Anything on earth I could do to avoid that task, I would do it. I think all of us have that same kind of problem.  When there’s things we know we have to get done but we don’t want to, somehow our brain finds a million ways to deviate from it, because we have so much pain associated with that thing. The brain is always looking for pleasure. Where’s the outlet, where can I get pleasure.  And we’re looking for every escape possible.  For me, some people are stuck in that spot forever, I’m guessing if you’ve got a task, a website or business that you haven’t launched yet, it’s because of that. You’ve got so much pain associated with the birthing of this thing that you just never do it. And that’s why you’re frustrated and not happy with yourself and not accomplishing what you want to accomplish. I’ve been trying to figure out different ways for me to smash through those things. I’m going to tell you my strategy, what works for me. Hopefully some variation of it works for you.

So when I have a task, that I have so much pain associated with it, that I know my body, my brain, my mind, and everything is going to sabotage me. Keep me from doing that. I know that I have to overload my senses. I have severe ADD, as I’m assuming most of you do. Most entrepreneurs have some form of ADD and even if you’ve never been diagnosed, I’ve never diagnosed, but I know the symptoms.  I know the root issues, I know how it works. I‘m a big believer that ADD is not a bad thing; I think it’s a super power. It’s kind of like the X-MEN.  You got these dudes that can fly, some can be invisible, some have metal things that shoot out of their hands. They’re super humans. The whole show of the X-MEN, the humans, the normal people are trying to take away their powers so they can be normal with them.  It’s like, “Dude you can fly, why would you try to get rid of that?  It’s not a bad thing”. I feel the same way about ADD, it’s a super power. Everyone’s trying to give your kids drugs and talk about how it’s bad.  But you look at everyone who’s hyper-successful today that I know all have severe ADD. It’s a good thing, but you gotta learn how to channel it. So with typical people, you can look at a task and you focus on it and you accomplish it, right? For people like me, and probably you who have ADD if we focus on one task, it stresses us out. It’s hard to do.

So in school; and I was a horrible student in school, but one of the reasons, teachers are like focus, don’t talk, don’t make noise, listen to me. I’m trying to listen to this teacher talk and I’m stressing out. There’s just this one thing happening and your brain is going a million miles a minute.  So one thing I learned, I had a chance to meet the #1 ADD doctor in the world and he confirmed this, and its cool; I’d have to have something in my hands and fidgeting with it, to be drawing on my paper. I’d have to be doing 8 other things just to be able to understand to my teacher. Because ADD people, we have to be doing multiple things or else you can’t focus on anything. The more things you’re doing the more you can focus on one thing. In school I’d have to fidget or tap my pencil, be doing something. If you look at me now, when I’m in the office, I’m on a conference call, I’m doing 8 things. I’m usually drawing while I’m flipping the paper. I’m doing all these things just so I can focus on the one thing that‘s actually important. It’s really weird, but that’s how our brains work. If you understand that, it’s kind of cool. For me to actually write the book, I had to completely short circuit all my other senses. Otherwise, I’d be looking at Skype, looking at Facebook, jumping back and forth. What I did…If you’ve seen my office, I’ve got 3 monitors, I’ve got a treadmill desk, a rising desk, things like that.  So what I did I took all my chats, my Facebook, everything, I moved them on the two side monitors. And then I used my rising desk to raise my monitor up, put my treadmill under my desk, turned on music. So what happened, I started walking on the treadmill. So I’m walking on the treadmill, I’ve got music playing, I’ve got all these things happening around me. And I’m focusing just on one monitor, and the only open on that monitor is a word document, as well as an image file, I have all the images for the book.  I was not allowed to get off the treadmill until the book was done. I started walking and what happened for me, all the other senses were…..for you to walk, and to think and to read and to have music playing. All these things happening at once, your brain has to focus. So I did that and it short circuited all my body’s ability to go and complain, “Hey, why don’t you check Facebook?” “I can’t check Facebook! I’m walking, if I check Facebook I’ll fall off this thing. Just back to the book.” It kept forcing me to go and do and accomplish.

There’s the trick, guys. There’s the hack, something I do. So if you’ve got something like that….I remember one time when I’m going to go to Barnes and Noble to sit at the café and I’m going to write this thing out. It didn’t work for me. I’m looking at these people walking by and I can’t focus. For me, it’s all about getting a spot where I have to focus on the one thing without having all these other external things happening. Maybe a coffee shop would work for some of you guys. It didn’t for me. I kept wanting to go look at different books and magazine. I was doing research. I kept standing up and walking over to the books.

That’s something that worked for me. The biggest thing I would do with you guys, your strategy is going to be different, but the concept is the same. There’s a task or something that’s causing so much pain inside you that your body is forcing you to not do it. So understand that you’ve got to force yourself to do, but you’ve got to figure out a way to do it, in a way that keeps you focused. We talk about, we’ve been doing a lot of work with addictions and things like that. A big part is you’re always moving towards pleasure and away from pain, because that’s how our bodies work. You’re moving towards pleasure and away from pain. So if you can surround yourself with….when you have something that is naturally towards pain, so you’re swimming upstream, you’ve got short circuit the other things around you, so you can focus, then also tying pleasure to it. How do you make this pleasurable? So for me, as soon as this book is done, boom we’re going to sushi.  Or, as soon as this chapter’s done, what’s going to happen… For me, it’s a blend of those two things. One is, doing a lot of things so your mind can focus on the one thing at hand. Number two is tying a big reward to it, so that that pleasure is more pleasurable than the pain and experiences you go through.

There’s some ideas, some techniques I use. Hopefully that helps you guys a little bit. I’m at the office now. Today’s filming day. So I’m going to be recording 30 something videos today for four or five different projects. That’s how we roll over here. So that’s what I’m going to be doing today, you guys. Appreciate you all. Have an amazing day, and I’ll talk to you all again soon.

Jan 26, 2016

The real secret behind delegation and getting stuff done.

On this episode Russell talks about how he gets so much work done. He shares a secret of how to do that by outsourcing and how to make it work for you.

Here are 4 cool things to listen for in today’s episode:

  • How Russell figured out who to hire for various tasks.
  • Why A players are 3200 times more productive than B players.
  • Why you have to kiss a lot of frogs before you find your prince.
  • And Russell’s advice for finding A players for your business.

So listen below to hear how to find A players to help you get more stuff done in your own business.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. I’m already halfway to the office so this one might be short.  Nevertheless this is part of a new series I’ve started, between marketingquickiesshow.com and marketinginyourcar.com.  These are my two content things, so if you’re not on both you’re missing out because we’re going back and forth on the storyline. Yesterday on my marketing quickies show, Mike Stanczyk, some of you may know Mike, he asked me, “I want to know more how you’re so productive, how you get stuff done, your work ethic”. So, I’ll talk about some of those things.  So yesterday, on the live periscope, I talked about a concept called “lead or gold”. It kind of goes into the core foundational mindset of how to get a lot of crap done.  So if you go to marketingquickiesshow.com and click on the one that says “How to get a lot of crap done”.  That’s a foundational piece on what I’m talking about today. So my goal for the next week is to share a bunch of ideas of how to get a lot of things done.  So that’s the first one.  So go listen to that, it’ll be number one.

Today I want to talk about, it kind of shifts over to the side of delegation and outsourcing and things like that. I remember when I first got into this business, I could always tell the life cycle of where a new entrepreneur is. Because as soon as they’ve outsourced the first time they all want to create a course in outsourcing, Because, “You could pay people a little bit of money and they’ll do stuff way better than you do it.” It’s a big “Ah Ha”.  Initially that’s what a lot of entrepreneurs do.  They hire their first outsourcer.  For me it was someone in Romania. I paid $20 and he built a software product that I ended up selling for $67 and I made tens of thousands of dollars on something that I paid a guy $20 to build.  I remember having that “Ah Ha”, “Wow, I cannot believe that that was even possible.” So I think a lot of us start out on that journey. And the problem is that as we start outsourcing some things, where most entrepreneurs get stuck is it’s hard to let go of the reins.  I’m sure you’ve had that before. You give someone something and they don’t do as good a job as you. You try to get them to do it again, and they don’t and after 2 or 3 times you just take it back. And it’s like, “Screw that, I’ll just do it myself.” And I still struggle with that, I’m sure you do as well.  Which is why I do so much stuff.

So a couple of things I want to speak to you on that, that have allowed me to get so many things done. And this isn’t something that happened overnight, but I’ve been doing this business for over 12 years so I’ve hired literally hundreds and hundreds of people to do different tasks. I’ve hired people that are the cheapest, and I’ve hired the most expensive, and I’ve hired people in between. What I’ve found, I wish I had the link to the article that Todd, one of my partners in Clickfunnels sent, that talked about the difference between A players and B players.  It showed that A players were 3,200 times more productive than a B player. So a lot of us try to get B and C players because it’s cheaper, but in reality its way more expensive.  A lot of times you can find one person who can do the work of 10, 15 or 20 people. It may seem hard to believe, but it’s true. Todd’s a good example of that.  In the past we had 6 full time programmers in Boise trying to build the shopping cart software, we spent 3 years and probably three or four hundred thousand dollars trying to do it and we never got to a point where anyone could use it.  Todd came in and looked at the shopping cart software that we were thinking about using, spent the next two days rebuilding it from the ground up and it worked. It took him two days what took 6 people 3 years and never got live.

Now let’s talk about finding A players. I think the biggest thing….You gotta kiss a lot of frogs before you find your prince. I remember people saying that when I was dating before finding my beautiful, amazing wife.  I think it’s the same thing. You gotta hire a lot of people until you find the rock stars. So what I do a lot of times now, let’s say I have a project, I’ll go to Upwork, used to be Scriptlance and Odesk, I think it’s Upwork. I’ll go to Upwork, I’ll post a project, but I’ll hire 3 people to do the same project. People are like, “Russell why would you do that?  It’s going to cost you 3 times as much money.” the reality it doesn’t, it cost less money. What happens is I have 3 people build the same thing, one person sucks at it, one person does something kind of weird, and one person is a rock star. But you don’t know until you get 3 people you have something to compare them against. So I have 3 people do a product. Usually it’s not my big idea; it’s not this huge thing.  I’ll post and get 3 people to do a smaller project.  It’ll test their skill set, but it’s not something I’d pay tens of thousands of dollars for, but I do that to find an A player.  After I find an A player I’ll go back to that person and say, okay here’s the actual project that I want you to do. And hire them to do a bigger project. That way I only have A players on our team.

And that’s a big part of it. When you do find A players, figuring out ways to lock them up and keep them close to you, because again an A player is worth hundreds of B players. A really good example is when we launched Clickfunnels initially it was Todd and Dylan who built the whole thing. Then as when we start scaling we knew we needed to bring other people in to help. One of those people was Ryan.  Prior to Ryan, we hired a couple of people that were B, C and even D level people. It was horrible.  Not only did they not progress things, everything digressed. Everything moved backwards. And we found Ryan; first off he was culturally a right fit. He was our same age; he was cool, same timeline in his life. He was a great cultural fit. He brought a whole other level of things. He came in and brought Clickfunnels this thing we needed that we didn’t have.  He’s been amazing. After a while, the demand on Clickfunnels is really high.  It was getting to him and his family. He had a side website making a bunch of money and he got to the point he was going to leave and pursue that, or find a job where he got paid the same for a lot less stress. We knew that if we lost him it would be painful, so we came back and said he is an A, maybe an A+ player and we need him. We needed to lock him up and so we came back and did what it took. Paying him more, giving him equity giving him profit share, whatever it takes. Because one person like him is worth dozens of other people. If you lose someone like that, it can cripple you. It can destroy you.  What I would say, is looking at your company through a different lens, where it’s less, “let me hire the cheapest player possible” and shifting that to, “let me find the A player rock star”.  Incentivize them in a way where everybody wins. I look at my company now and we have A players.  A whole bunch of A players. “Russell, how are you able to get so much amazing stuff done?” Because we only have A players. The B players we get rid of, they’re gone. They’re not part of our organization. All we have is A players, “How in the world are you competing with companies like….Lead Pages is a good example. They have 100, or 200 employees, we’ve got 25.  How are you able to compete and dominate those guys?” Because we have A players.  You bring in VC money, guess what you hire? A bunch of B players, right. Because that’s what they want you to do; they want you to spend their money and build out a team and you need directors and managers and all this crap and people that don’t actually do anything. So yeah, you can spend their budget but you get a bunch of B players. That’s the difference. I look at any VC backed company, there’s a bunch of B players getting funded by dudes that have money, and it shows.  So that’s the next step.  Again, if you listened to the periscope before, or if you haven’t go to marketingquickiesshow.com, talk about the foundational mindset you need to get crap done. The whole lead or gold concept that I learned from Gary Halbert.

Today is all about delegation.  But don’t delegate to people who are worse than you, delegate to rock stars.  Yesterday for example, I had to get done a sales letter for a new Clickfunnels process we’re doing. I sat down and I locked myself….I had to get it done; I had no choice…lead or gold. I got this thing done. Normally it would be me that designed the sales letter, but Dylan, who’s my partner in Clickfunnels, he’s a rock star.  He’s the best designer I’ve ever seen in my life.  So I gave it to Dylan, now I’m not nervous because he will make it better than I ever could.  The biggest problem a lot of entrepreneurs have is that we’re delegated to people that are worse than us. When you do that, that’s where this back and forth and struggle and headaches and everything come from.

Start the process today of finding you’re a players.  A players have different motivations.  Some its cash, some its partnership, some they want a cool project.  There’s different motivations. It doesn’t’ mean you have to pay them a lot of money upfront. A lot of times A level people are motivated by different things. A good example is Todd, when Todd started working for me, I feel bad about it now, but he worked for free for an entire year. He had different motivations. It wasn’t to get money. His motivation was to be part of something bigger. After a year, I realized we hadn’t paid him anything. I’m like, this guys really useful, we should pay him something. “Hey man can I pay you?” he’s like, “Yeah, whatever.” so I started paying him. After another year, one day I was hanging out with him and he was showing me all these job offers. He was getting 3 or 4 job offers a week for 4 times what I was paying him. I’m like, “Dude, why don’t you take those?” He’s like, “I want to be part of something bigger.”  Crap, I need to pay him more, because I’m going to lose him.  So I’m like” Hey, can I pay you more?” And he’s like, “Sure, whatever.” So the A players typically have different motivations.  Its figuring out those motivations are and aligning them with you. But if you’ve got vision and you know where you want to go. Finding the A players and getting them to align with you isn’t necessarily a hard thing.  Because most of the people I’ve found that are A players are less money motivated and more mission and vision motivated. That’s what drives them. So find your passion, your mission, your vision and sell them on it and that’s how you get the rock stars.  If you want to go for the cheapest you can go to Odesk or Upwork and find those kinds of people, but it’s going to cost you more in the long run.

So there you go.  That’s the strategy for today.  Hope that helps. With that said, I’m out of here, I’m at the office.  Going to get stuff done. I will talk to you guys all again soon.  Thanks everybody.

Jan 25, 2016

Let me tell you a story about what happened last night.

In this special episode from Las Vegas, Russell tells a crazy story about how he almost got shot. He also talks about why Sushi with Pop Rocks is amazing.

Here are some fun things to listen for in today’s episode:

  • How Russell discovered Pop rock Sushi.
  • Why Russell thought he stumbled upon a movie set with Matt Damon.
  • And How Russell almost got shot outside of the Bellagio.

So listen below to hear Russell tell this crazy story about an officer involved shooting.

---Transcript---

Hey everyone, this is Russell Brunson and this is Marketing In Your Car. Alright that’s a lie, I’m not in my car.  I’m in Las Vegas.  My wife and I are here for a couple of days. The Pruvit event is happening, so we’re here to support that. And to be speaking a little bit, sharing one of the funnels we’re building for the Pruvit guys, which will be cool. Other than that we’re hanging out in Vegas. Brian, who is the owner of Pruvit, we didn’t know this until we got here, they booked us a room, and he booked us a huge suite. I feel like a rock star right now, this suite is bigger than my house.  Well, not quite but it’s pretty awesome.

I wanted to tell you guys a crazy story.   Last night we decided to go to a show so we jumped in Uber. We’re headed out to the Bellagio, because the show is in the Bellagio. So we’re getting there, we had to be at the box office by 7:30 to get our tickets.  Being the great planner my wife is, we got there at 7:15.  We pull into the Bellagio front entranceway, past the fountains.  We get out of the car, we get our tickets and then we decided to go to Yellowtail. If you’ve never been to Yellowtail, it’s a sushi place inside of the Bellagio. It’s famous because they have a sushi roll that is rolled in pop rocks.

Now the way I found out, a couple of years ago I was in this club called EO, you may of heard of it, it used to be called YEO, Young Entrepreneurs Organization , then all those young entrepreneurs got old and they changed the name to EO.  There’s still a YEO and then there’s EO, there’s two of them, right.  So I was in this group, I was only in it for a few months and got kicked out because their rules are if you miss a meeting you can’t keep coming. I got kicked out cause I missed a meeting.  Anyway, I’m in my EO Forum, we all went to Vegas together, when we were here, I don’t drink and all of them did.  We did indoor skydiving, and they all wanted sushi and they were all real drunk.  They were like, “You’re the only one sober here, Russell, you can order something for us.” So I’m like alright and I’m ordering sushi like crazy, I have no idea what I’m even ordering. I’m just ordering a bunch for a table, like ten guys.  Then they’re bringing out sushi and we’re eating tons of it. These guys are getting drunker and drunker, and I’m just eating sushi having a great time.  All the sudden I grab one of these rolls they brought out, pop one into my mouth and it starts popping. I’m like, “What the heck is this,” I grab the waiter and I’m like, “Dude, my mouth is popping. What’s happening?” and he’s like, “Oh yeah, that’s our,” whatever roll”, we roll it in pop rocks.” That is the coolest thing ever. So next time you’re in Vegas go to the Bellagio and eat at yellowtail and eat pop rock sushi, cause it’s amazing.

So we’re in the Bellagio, of course we’re going to go to yellowtail and get pop rock sushi, because what else are you going to do in Vegas.  There’s nothing else better. So, we’re in Yellowtail, eating pop rock sushi having a great time. We have an hour before our show and we decide to walk around outside to the fountains. We go outside the Bellagio, there’s a bridge.  So we walk onto the bridge and all the sudden we look over to the side and on both sides there’s thousands of cop cars, everywhere. We notice we’re on the bridge, we’re looking over, and all the sudden there’s cops on both sides of the bridge yelling, “Get off the bridge, get off the bridge!” So we run over the bridge to get to the other side. There’s cops blocking the escalators and all these things.  So we get over there and we’re like, “Crap, we need to get back to the Bellagio. But the whole street on both sides of the Bellagio is completely blocked by cop cars. There’s no way to get back. We walked over to this cop, “How are we supposed to get back?” and he’s like, “You have to walk clear around this other way and then jay walk if you are ever going to get back to the Bellagio tonight.” And we’re like, “What is happening?” and he’s like, “I don’t know, I think they’re filming a Bourne movie or something.” So we’re like, “Dude, are you serious? We’re going to see the Bourne movie. We’re going to see Matt Damon.”  We’re going crazy, excited. How cool would that be to see the Bourne movie?  So we walk around the whole thing, jay walk to get back to the Bellagio.  We’re out front where the car pick up.  We’re looking out and we see cop cars wrapping the whole thing all around.  We see cop cars, we see new cars.  Maybe that’s like the film crew and all these things.  We’re just watching like, “This is so cool.  We’re going to see this big celebrity come out. We’re just waiting for something awesome to happen.  Then nothing awesome happened. We had to go back to our show.

We went to the show, saw the circus. I can’t remember what it’s called. Circus thing where they do flips into water.  It’s pretty cool.  Then we leave and the whole thing is still blocked off, “Man, this must be a huge movie shoot.  It’s been like 3 or 4 hours since we were there.”  We call the Uber , and the Uber guy’s like, “ the strip is all blocked off, he can’t’ get here to pick you up.  So we had to walk for like a mile to find the Uber dude. So then we did that, and Ubered back.  So then we get home and then today, we get the news paper in our huge suite. The front page says, “Shooting closes part of the strip. Part of the strip was closed Friday night as police investigate an officer involved shooting that occurred on the sidewalk in front of the Bellagio fountains after man was reportedly waving a gun and pointing it at people.  Metropolitan police dept. officer, Harry Ladful confirmed the incident was an officer involved shooting and that the male suspect, whose name was not released, is in police custody.  Later police briefings on the scene, metro captain, Matt McCarthey said that at least two people were grazed by bullets during the shooting. The suspect was being booked in the Clark County Detention Center on numerous charges.”  This is the best part.  “The shooting occurred in front of the hotel casino fountains, 3600 Las Vegas BLVD south, just after 7:15 pm. 7:15!  Do you remember what I told you a few seconds ago?  We pulled up in the Uber in front of the fountains at 7:15! I could have been one of those dudes that was grazed by a bullet, which is crazy.  Later in the article it says that a lot of people thought that it was the filming for the Bourne movies, but it was not.  The Bourne movie was filmed last week.  That 3 or 4 times parts of Vegas had been shut down this week for filming for the Bourne movie, but it wasn’t this.

So isn’t that crazy? Yeah, it was pretty crazy.  That was our night.  We survived luckily, but it was close. We could have been grazed, as multiple people were.  I just wanted to share that with you guys.  That was kind of cool. It has nothing to do with marketing or business, but I thought it was interesting and kind of fun and kind of crazy.

That’s it you guys, I’m going to go down right now to the Pruvit event. I’m going to see some real marketing happening. It’s fun watching this with Pruvit, they’re a network marketing company.  It’s fun seeing how network marketers run their events, and how they do all their stuff. The one really interesting thing to me is that the majority of their time is on building belief and building relationships.  You go to any of our events it’s focused on giving cool ideas and tips, things to increase what you’re doing. It’s all content.  This is not. It’s like recognition, team building, belief.  It’s interesting. It’s backwards in my mind. There’s obviously value.  You go to MLM events, sometimes there are 2 or 3 thousand or 5 thousand people or more, where you don’t normally see that at the training events. We’re going to try to do more and more the blend of those two things at our events. We’ve got, personal development, team building stuff along with all the content.  Hopefully get the best of both worlds.  I thought that kind of was interesting.

I’m going to go hang out.  I’m sure I’ll be sharing with you guys messages from inside. Whatever happens. Appreciate you all. Have an amazing day. We’ll talk soon.

Jan 21, 2016

Secret notes from within this week’s hack-a-thon.

In this special episode with Dave Woodward, Russell and Dave talk about how proximity is power. They also share how bouncing ideas off a bunch of people makes finding an answer easier.

Here are a few cool things to listen for in today’s episode:

  • How working with people and brainstorming brings results and answers.
  • How working at home is also good because you don’t have as many distractions as you would at work.
  • And how when you have remote employees, you can also have proximity and get even more stuff done.

So listen below to hear how proximity with your employees equals power.

---Transcript---

Hey everybody this is Russell Brunson I’m here today with Dave Woodward and welcome to Marketing In Your Car. We are on day 3 of our hack-a-thon. It’s been good. So we wanted to talk about a topic that is very important and we are seeing the fruits of over the last 2 days. As a lot of you guys know we’ve been doing the hack-a-thon here,  which means basically all the head Click Funnels developers and Dave who’s running all the business development/joint venture/affiliate stuff is in town. Plus everyone in the office here.

Anyway it’s funny.  We’re in my office and jammed in there, there’s like 10 people. Yesterday I had to go to the bathroom at 2am and couldn’t get out cause there were too many people in the room.  Everyone was together and we’re getting stuff done and moving it forward.  So the message I want to share with you guys is that proximity is power.  Initially I learned that from Tony Robbins.  Where did he talk about that?  UPW? What’s the context? I’m going to make Dave teach a little bit. But what’s the context of Proximity is power? If you can remember off the top of your head.

Dave: The whole key to proximity is power is you are able to get much more done, it’s almost like the mastermind concept where you have so many minds working on the same thing and you have the ability to communicate much quicker. Be able to bounce ideas off and because of that you are able to.  It like one plus one equals three or four because you are so close and you’re able to actually see, you get all this…he’s also talking about all the senses and modalities…but being able to have all that together at one time you are able to focus and get things done super quick. You can bounce ideas off of each other without any delay. You can see the emotion behind everybody. It’s the whole idea.

Russell: It’s funny because when we do these we get more done in 3 or 4 days than the rest of the quarter.

Dave: Yeah, it’s crazy. You could do these at least once a week but that doesn’t make any sense. Do once a month?

Russell: Once a week…. People have always said, “Man, Clickfunnels has evolved so quickly in the last 12 months”.  It has. That’s with everyone remote. If everyone is in the same room, we would have rebuilt the internet at this point.  Even last night it was 1:00 and I was working on this issue in my head. It’s been stuck, I’ve been frustrated.  It’s been hard to move forward because of one block I couldn’t figure out. I started complaining about it. Everyone was there, we started bouncing Ideas.  All of the sudden, the answer was there.  This is the answer.  That answer was like dominos.  Suddenly within 15 minutes of talking with everyone. The answer came together in perfect clarity.  Now we know exactly what to do.  So today we are executing that and getting it done.

Dave: It’s that domino effect that is real critical.  Kind of talks about one huge domino, as soon as it goes everything else falls into place.

Russell: So awesome. It’s interesting, we’ve built our company and one of the people we’ve modeled a lot with Click Funnels is Base Camp, 37 Signals. If you read the book they wrote Rework, which is one of my top 10 business books.  Also wrote Remote. So they’re all remote, and that’s how Click Funnels has been built.  I wanted everyone in the same office, but… our 2 co-founder ones in Atlanta and one’s in Toronto and they weren’t moving to Boise.  So it became a virtual company, which turned out good.  But that’s what happened.  In Remote they talked about that fact. If everyone works from home, you get more stuff done because you’re not interrupted with meetings, gossip and crap that happens in an office.  Which is true.  Even with 37 signals, they have a corporate office in their town.  Once a quarter they get everyone together and play foosball, they work, just get stuff done.  That’s what we do with this. It’s amazing. It’s nice because it feels like when your apart everyone is working on pieces of stuff.  Whereas, together it’s more like what’s the vision?  What’s the entire movement of the company? What’s the heart and soul?  Which is cool. We’ve had a chance to define and figure out those things.  And solve bigger problems.

One of the big problems we have in a tech company is support. How do you keep up with taking ….How do you get faster customer support? How do you get all these things? Two nights ago, we worked until 2 o’clock, then everyone went home.  The tech guys went back to a hotel.  They said they were in the lobby until 3:30 or 4.  Talking about that thing; tickets.  How to make it so we have no customer support tickets and all of our customers  are happy. Which is a big question to ask when there’s not really an answer.  By 4 in the morning, logical reasoning and ideas fly out the window and crazy things start coming.

At 4 in the morning they had an idea that was amazing.   This is what needs to happen. They came in the next morning. This is what we thought. Wow!  How did you come up with that? That’s not a normal thing. What was interesting, when we started communicating it to the people involved.  We felt like there would be resistance from one person. And there was, but then that person just removed themselves from the equation.  All the things fell into place to be able to execute on this new vision.

Dave: I think the key is if you’re going to have a remote business, you have to get together on a regular basis for that proximity. You can’t continue to be remote all the time.

Russell: It’s true with anything, like mastermind groups… Everyone comes to Boise which is not a destination location, but we do it anyway.  Getting everyone here together.  I think it’s true with all aspects of your life.  Not that I’m giving marital advice. A lot of marriages or family relationships fall apart because there’s not proximity.  My family, once a year, we all get together for a week. The things that matter, proximity is huge.

The moral of today’s story or podcast is understanding that you can still have proximity even if you are a remote team.  Figure out time once a quarter, at least, to get together.  That’s it.  Anything else cool?

Dave: we have some awesome things happening in click funnels which you’ll be seeing shortly.

Russell: Tons of good stuff.

Dave: Consumption. That’ll be a cliff hanger. Consumption.

Russell: Should I set up a big cliff hanger.

Russell:  I’m trying to find….There’s a new place in Boise that has a juice bar. We’re trying to find it because I really want a juice. I think I’m another block away.

One of the big questions last night is, how do we give a better customer experience? How do we get people consuming the software?  One of the biggest things, this is a lesson I learned ten years ago from Alex Mandossian, he had a product or a teleseminar called Consumption Theory. It was about how if you can get your customers to consume your product, that’s it. Most info product businesses don’t grow because there’s no consumption. People don’t read the product they don’t implement.  How can you get your consumer s to consume your product more?  One cool story he told was, whatever the shampoo company was,  proctor and gamble, 20 years ago, whatever it was, people would shampoo once a week.  How do we get people to consume more shampoo? So they changed the directions to wash, rinse, repeat. People read that, I’m supposed to repeat.  So people went from shampooing once a week to three times per shower session.  Consumption shot up.  And this thing that was, “Every once in a while wash your hair”, became you have to wash multiple times per shower. It increased consumption.  That was our big thing. How do we get more consumption of Clickfunnels.  We looked at return rate and drop offs and those things.  They all have 100% to do with consumption. So how can you increase consumption of your customers?  So that’s the question I propose for you guys to think through. As we implement our new, we call it, Operation Consumption.  I will share with you guys the details behind the scenes.

Even with little tiny tweaks, we increase stick rate by 10%, which is an extra $8 million next year. It’s insane.  It’s a thought process worth having and thinking through.  That was one we had last night at 1:30 in the morning.  Oh, here’s the answer, it solved 80 problems at once.  So look for podcasts in the future called Operation Consumption.  That’s what’s coming up. There’s your cliffhanger.

Keep listening, you guys. I know you want to unsubscribe, but you can’t now.  You have to keep listening.

Also, Dave’s about to launch a new podcast called Clickfunnels Radio that’s coming out February 1st.  So look for that. I’m sure we’ll be promoting it through on our channels as well. February 1st look for Clickfunnels Radio.  He’s going to be interviewing tons of successful click funnels members. You can see what they are doing, get some ideas.  It’s going to be awesome.

Alright, we’re at the co-op.  We’re getting juice. We’re out of here. Thanks you guys.  Have an amazing day.  We will talk to you soon.

Jan 20, 2016

An interesting story that happened to me earlier this week…

In this episode Russell talks about how if you want to be successful in life you need to do what no one else is doing. He also tells a story about why he was secretly recorded in a car.

Here are some cool things to listen for in today’s episode:

  • Why Russell says you need to be doing what other people aren’t doing and how that will help you be successful.
  • Why it’s really not that hard to do Russell’s job, but people just don’t want to put in the effort.
  • And how something like Clickfunnels can change your life.

So listen below to hear why Russell gets asked if he’s a doctor.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. All right, all right, so I am on my way right now to the Boise Co-op. It's kind of like Whole Foods, except for it's not Whole Foods. The Whole Foods is a forty minute drive from my house to get to, and they just opened a co-op that's a fifteen minute drive. I'm really excited. I'm headed there to go see what they got and what's going to be happening. I've been doing a lot of cool stuff with my diet lately and really enjoying it, getting energy and feeling good. It's been awesome.

I've recovered week one of our crazy week. We had the four day, two day Mastermind and another two day Mastermind, then I flew to L.A. to speak at Nick Unsworth’s event. We did some good stuff there and now I'm back hanging out with the kids and the family. Everyone's flying in tomorrow and starting on Monday we've got a hack-a-thon with all the ClickFunnels developers and partners. We're going to be locked down for sixteen plus hours a day, building, and creating, and moving the needle for all of you guys. It'll be a lot of fun and exciting. I'm sure I will be podcasting on the way to and from some of those and we'll talking about world domination, and it'll be a lot of fun.

Today I wanted to tell you more of a funny story. My kids are insane. I don't know where they get it from. Definitely not from me. You know how some kids are really calm, and nice, and peaceful? My kids aren't. They're nuts, which is fun. They probably get it from me, but we have a lot of fun, we play hard all the time.

Anyway, in the last week, one of my kids was climbing up the shelves and tore one of the shelves out of the, a bookshelf thing out of the wall. Then same kid was jumping off of the sink and his shorts, grabbed the cupboard underneath, the little handle and ripped another drawer out. Anyway, it was just nuts, right?

Then it's sitting there for awhile waiting for me to fix them, and I'm not very good at fixing things so they've just been sitting there. Finally, called the handyman, got some guys to come and fix it. It's two guys that came in and it was in the morning and I was with the kids, I was going a little bit slow because I had just finished four days of Mastermind. I was going to be flying out in five hours and wanted to hang out.

Anyway, my wife brings him in and says, "Hey this is my husband Russell." He looks at me funny and then he starts working on the shelf. As soon as everyone leaves, he's like, "Hey I have a question for you. How old are you man?" I was like, "I'm thirty five." He's like, "Wow. What are you, a doctor or something?" I was like, "Something like that." I was like, "No. I have a bunch of online businesses and things like that." Anyway, it was so funny. I thought it was funny because he thought I was a doctor.

That's everyone's goal now, is to go and create so much amazing cool stuff, that people can't even fathom how you're able to do it at your age, or because you're too old or too young, or whatever. Do things nobody else is doing. Dan Kennedy, I heard him one time say, "If you want to be successful in life, look what everybody else is doing and do the exact opposite," which is kind of true in most circumstances because most people aren't doing much. It's crazy to me.

In fact, also on Friday, the same day, I was lucky enough to have Justin and Tara Williams from Eight Minute Millionaire the podcast. They did a bunch of other cool stuff. They're in our Inner Circle mastermind and they've done some amazing things. They agreed to let us film their story. They came to my house and we filmed their story and it was amazing. They're intense real estate investors. I think they said last year they flipped a hundred and twenty houses, made over a million dollars in take home from that. They spent nine years doing the real estate business. They want to do the coaching business. Got into it and struggled and things like that. They said that since they joined our Inner Circle six months ago, they made more money in the last six months than they did the first six years of their real estate business, which was awesome, so cool, so cool having them tell their whole story.

On the way from my house, I drove them back over to the office in my really dirty car, which was embarrassing, and unbeknownst to me, Justin was apparently was recording this. I feel bad for his wife. Apparently he records all their conversations so if later on, "No you said this," like, "No, no, no. You actually did say this. Let me pull out the recording. Here's the transcripts. Page thirteen, line six. This is where you said this thing," or whatever, right? He records all their conversations. Some of them show up on their podcasts.

Anyway, apparently I didn't know this at the time, we were driving from my house over to the office and he was recording our whole conversation. I think it might show up on his podcast. If you guys go to eightminutemillionaire.com and subscribe, you may hear a conversation I didn't know was going to be happening. I knew it was happening, I didn't know it was going to be recorded. Anyway, I thought that was kind of funny.

We were talking, and I thought it was interesting, it goes back to what I was saying earlier about looking at what everyone else is doing and doing the opposite. I was telling him how when I got started online, how hard it was for me because I did it and I was like, "Wow I want everyone I know to go. It wasn't that hard. I want to show everybody how this works." I was showing my family, my friends, and everybody I could meet. I found out really quick that most people wouldn't do anything. I don't know if it was they were lazy, they didn't believe, or they didn't care, whatever, but it's weird. I tried to give this gift I felt like I've been given to everyone, and most people they didn't want it.

Tara, in one of her podcasts a little while ago, she was really emotional telling the same thing, how hard it was for her. She felt like she had this gift and she wanted to share it with people and either they wouldn't take it, or they whatever the reason was. I remember that was probably ten or eleven years ago that I remember going through that. Finally, I personally shut down where most people in my personal life have no idea what I do, which is why I think most of them think I'm unemployed or they're really confused and they come over and their like, "What do you do?" I don't talk about it because of that. For years I did. I tried to talk and share and tried to help people and most of them won't. I don't know why. But that’s how the majority is and I think I said something in the recording. I'm trying to confess to these things now, in case you guys hear it later I guess.

The drive here, I'm like, "Look at all these cars. All these people, most of them I don't understand what they're doing." You know what I mean? It's weird to me that the masses won't do stuff. They follow this path. They wake up, they eat their cereal, they go to work, they come home, they eat some ice cream, and they go to bed. That's this path and there's so much more. There's so much happening. There's so much amazingness and things you can do, and serve people, and most of them miss it because they think it's going to be too hard.

Justin, and Tara, and I were laughing about it. It's really not that hard. When you look at the grand scheme of things, putting in a couple months of really hard, focused effort, and then pay you forever. It's not as hard as doing what you're doing now, as going to six or seven years of college, to be able to then go to more college, to be able to then get a job that what you make from that job doesn't actually even cover your payments. It's this whole cycle that we're in. We were talking, that seems like a lot more work, a lot harder than this path, which is putting in a shorter period of time and trying to create something amazing. Anyway, I thought that was interesting.

For those of you guys that are listening, that means you are on the right path. You are trying to create, and help, and serve. You know what? It's funny in this business because you're, I don't know about you guys, but typically not that you're alone, but you're kind of alone. Right? You're here at your house or on your computer, wherever, you're doing these things, and you're creating and putting stuff out there and you don't always see the fruits of it.

All last week was an amazing blessing that I got. Amazing gift. Part of it was because I went to the mastermind, I had my mastermind so we had probably sixty of our high end clients there and hear some of their transformational experiences were amazing. I got a chance to hear Justin and Tara tell their story, which was amazing. Jason O'Neil who joined our Inner Circle about a year ago, Friday he passed a million dollars in sales. He sent me a screen shot of a million, like, "Oh so cool."

Then hearing all of these people what they've done since the last meeting, and that we had a little piece in that, obviously it's them doing the work, but we had a little piece help facilitate that and hopefully inspire, and motivate, and point in the right direction. Cool.

Then I went to Nick Unsworth’s event and I landed my flight at five and I think I spoke at seven. I had this little two hour gap. I came and everyone was gone to lunch, but as soon as I walked in the room, one person came over to me and said, "Hey Russell, I need you to know how ClickFunnels and your book has changed my life." Then another person came in and for the entire two hours from five to seven before I finally had a chance to get up and speak, it was a line of people, and everyone said the same thing. It was such an amazing gift, something that you don't get often, but when you do get it, it makes everything else worth it. It makes all the craziness and the hard nights, and the risking your money, your effort, and your things, and when ClickFunnels crashes and people are yelling at you, and it makes all that worth it.

Anyway, I want to share with you guys because it was awesome for me and I know that we don't get that often. For you guys, that's why it's important to do some of the live events and things like that because you have a chance to see what you're doing. It's not just a number or a stat. It's a person. That's really, really cool.

That's what I got you guys. I am at Natural ... I'm at Boise co-op, Natural Foods. I'm going to go check this place out, see what they got. See if this is going to be my new shopping center to keep me feeling good. Yeah, on that, I appreciate you guys. Have an amazing night and talk to you soon.

Jan 19, 2016

Did you miss the Inner Circle meeting? If so, here’s a little of what just happened.

In this episode Russell talks about the first two days of his mastermind group. He tells some interesting stories about things that have happened there.

Here are 3 interesting things in today’s episode:

  • How person after person at the mastermind group produced gold.
  • How listening to people share how they are successful has helped Russell’s business get better.
  • And how after Russell couldn’t find a great Mastermind group, he started his own and why it’s amazing.

So listen below to hear about some of the cool stuff that happens at the Mastermind Group.

---Transcript---

Good morning everybody, and welcome to Marketing In Your Car. Hey everyone, so I'm heading out to day number three of the Mastermind. My guess is, if you listen to my other Mastermind video, or audio, podcast, it was late, I couldn't get it to upload from my phone or my brother, so you'll probably get these after the whole Mastermind is done. First two days were amazing. I've been in a lot of mastermind groups. I've paid a lot money to be in, and just like me as an attendee, that was the best mastermind group I've ever been to. It was really, really amazing. Just grateful for everyone who came and shared, and was a part of it.

Last night was cool because our second mastermind group is going today and tomorrow, and so last night we all got together and did a big dinner party and hung out, and got to know each other, and then Drew Cannoli, some of you guys know Drew from Fitlife.tv came and spoke and talked about his journey, and how they built up their following initially, and a bunch of cool stuff. Then gave everybody some Organify, which was cool. It was really, really fun. He told a story about how they kind of had started, and grew this big following, and had, you know, millions of followers on Facebook. Then Facebook changed their algorithms, and they couldn't reach anyone. They were losing about $50,000 a month. That's when I had a chance to meet him. At about that time they had a supplement they were about to roll out and stuff. We coached them through that funnel on how to build it out, and they launched it, and now it's doing over a million dollars a months. So cool. Anyway, it was amazing, a really fun experience. I think everyone had a good time hearing his story as well, and it was cool.

Now we're heading in for day number 2. I've been taking really, really, really good notes on each of the presentations, like my big takeaways from each of them, so I'm excited. I'm going to do a couple of series where I kind of just break down some of my biggest takeaways from the mastermind group. Just hopefully give some of you guys some value who obviously can't be here, because I have some really, just like amazing takeaways. When you get this caliber of people in a room, they're all doing different things, and everyone just gets, so many cool ideas. One of the new members of our group, they signed up less than a week ago, and they live in Australia, and they jumped on a plane, and flew out here.

A super cool couple and they were talking about, their whole story where basically they were doing these membership sites, and somebody asked them to speak at an event about membership sites. They spoke at the event, and they sold a little membership site boot camp, teaching people how to make membership sites. Then they had like, I don't know, 100 people who came to this boot camp, and then they decided to sell like done for you thing. They did like $200,000 in sales, and they were going crazy. Then they did it again 6 months later, and made 2.5 million dollars in sales. The next time, they built this whole system around that, and they have, like their seminars choreographed, like minute by minute, what happens, and how it happens, and they've just perfected this model. They showed the whole model to everyone. It was just like, holy cow. Ahhh, it was just so cool.

Then you got, you know, people who are webinar experts walking through all the best things that they were doing in their webinars right now. We've got some of the best sales guys in the world teaching their sales scripts, and what's working now, and how to generate leads for those. Just person, after person, after person, was just like dropping gold bombs. I just felt honored to be...I constantly...it's amazing to me that I get paid to do this, but just honored to even be in that room. Some of you guys know, when I got started, the first mastermind group I joined was Bill Glazer’s. At the time I was probably making around $100,000 a year or so, and I get in this program, around all these people who were making a whole lot more than that. I was the youngest and the most immature, I think I still am the most immature in the room, but definitely at that point. I didn't know anything. I remember doing my little session where I got to share my business with people who gave me feedback, but where I got all the value is like listening to all these other people share their business.

Back then during the real estate guru booms, like half the room was real estate gurus. They were talking about the events they were doing, and the webinars, and this, and all these different things. I was like, I never even thought of those as possibilities, and then after that meeting I came back, and started implementing some of the things other people were doing in their business into mine, and made my business more full and more complete. Then, you know, every 3 or 4 months I go back to those meetings. I did that for 6 years in Bill's group. Our business got better, and better, and better, and better, and better. I probably would still be in that group, but Bill sold the business, and I kind of disconnected from that because Bill was really my first mentor in there.

After that, I started looking for a new home. I was like, I need this, this is part of what I need to be in, one of these things every few months, and I joined, I think I joined 4 or 5 other groups. It wasn’t me just picking a random group, I did my research to find out like, what's the best group? You know, and I went to the group, and I was like, ah so let down, then what's the next best group? Went to that group. Let down, and let down, and just, anyway it was frustrating. Basically at that point I asked everybody, and they were "well, you've been to the best ones, so if you didn't like those, you should probably start your own, because there's nothing else better than that". I was just like, dang. That was really, like, one of the main reasons why we started this one, and why we built it.

At first I was nervous, because I'm like, what if people don't come? What if we get crappy people? All the different fears that kind of come with that, but, man, like I look at the roster of who we attracted into these groups, and it's amazing. It's pretty fun. It's been 2 days so far, I've got 2 more days, and I'm just back here just gleaning ideas off each person, and figuring out ways to perfect more so what we do, and it's pretty exciting.

That's all I want to tell you guys. I just want to give you guys an update, letting you know all the cool stuff that's happening, and I'll probably, I don't know when, maybe Friday this week. Friday I have the morning off, I've got to fly out of town, so maybe I'll jump on, and just go through my notebook with you and share, share my top 10 big takeaways from the 2 groups, and hopefully give you guys a ton of value, and hopefully cause some desire for you guys to join the group, even though there are not many spaces left.

In fact, I had a cool idea the other day. I was like, at our Funnel Hacking event, which, if you don’t have your tickets yet, go get them, FunnelHacking.com, Marcus Lemonis is speaking. It's going to be amazing. I was thinking about having a board that said, Inner Circle, and then, like, I think I told you this before, like we're capping the inner circle at 100 people, and I'm not opening up again. I want to have a board that has everyone's picture, like all 100 pictures, or you know, whatever it is at that point. It's probably like 95, 96, and have like the 5 spots with like, blank heads.  And just be like, "There's the group you guys, when it's filled, it's filled. The only way that a spot opens up again is if someone drops out", and just like, you know, and that's it. Let people go fight over those last couple of spots, if there are spots left at that point. Then when that happens, I'm basically going to turn the site where it was sold over, and just have like that, the pictures of 100 people, and then when one drops out, we'll say, "hey, this guy dropped out. Who wants a spot?" Then it will be up for auction, and I guarantee at that point those spots won't go for $25,000, they'll be going for a lot more.

It's kind of fun. I'm really liking this whole concept.  Anyway, that's about it, you guys. I'm heading in, and have an amazing week, and I'll probably talk to you guys on Friday, with hopefully a recap of all the cool stuff. All right, thanks everybody.

Jan 18, 2016

Can you believe this happened on the drive over?

In this episode Russell talks about The Inner Circle and why he’s going to lock it down when it fills up. He also talks about why you should join the Inner Circle and help grow your own business.

Here are some cool things in today’s episode:

  • Why Russell is only allowing 100 people in his Inner Circle and you should hurry to get in before it closes up for good.
  • Why the Inner Circle is so valuable for any business.
  • And what other cool things Russell is doing these days to help out some other businesses.

So listen below to hear why you should join Russell’s Inner Circle to learn valuable things to help grow your business.

---Transcript---

Hey everybody, this is Russell Brunson and welcome to another episode of "Marketing In Your Car." Hey, everyone, I hope you guys are having an awesome day. I'm about to start a week that I am so excited for. This week is Inner Circle week. I'm actually driving to the hotel right now to come hang out with our top level clients and friends. I feel like they're more like a family now. That's what's happening and I'm so excited.

For those of you guys that are listening to this who are part of that group, I'm excited to see you. I feel bad, I just got a vox from Brent on our team. He's heading there to help with registration and hang out and everything. He got in a wreck on the way there. For all of you guys, this is a public service announcement from Russell. If you're listening to me right now and you're in a car, please be careful. I'm going to be careful, as well, because we don't want to get hit like Brent. Actually, he hit them. He saw something on the side of the road and looked at it like, "Oh, what is that," and then smacked into the dude in front of him. His airbags went off and everything. It was kind of serious. I'm hoping that while we're talking, because I'm behind him a little ways, that I'll drive by him and I'll actually see him and we can all honk and yell at him or something funny. Not that getting in a wreck is a funny thing, because it's not, but when it's your friend and he's not hurt, then it's hilarious. There you go.

I know that some of you guys saw some of the Inner Circle campaigns and people have been asking me like, "Did you fill it up? What happened," and all that kind of stuff. Kind of what happened is, as you know, in the past, we've had two coaching groups. We had Ignite, which it was $12,000 and then had Inner Circle that's 25 and they've both been amazing groups, but I decided this year that I just wanted to focus on the Inner Circle. We closed down Ignite, which is kind of scary, because that was probably 2 million dollars a year in revenue that we decided, "Oh, let's just turn it off. Let's turn it off and focus on these other guys."

Then we started thinking, "How many people can we run in our Inner Circle." I've been in Inner Circles where people have done it right and I've been in ones that people have done it wrong. I felt the right was is to have a group of about 33 people in a meeting, because in two days, you can have everyone present. It works really, really good. I've been in other groups that had 100 people in it and it just doesn't work well.

In fact, I'm in a group right now that has 100 and my first meetings next month and I'm curious to go and see how they facilitate it. I've yet to see it done well. I want to keep the group small enough that we can keep that same intimate atmosphere, but it'd be fun to have 100 people. I'm trying to figure out the math behind it. How do we do this so we can have 100 people in it? Basically it came down to having three groups. At a time, we had two groups and I'm like, "Hey, we're basically we're to fill one more group, so three groups of 33.3 people, so it equals 100 people, right." In December, we did the math and already two groups were full and the third group was starting to get full, so we sent an email basically saying, "Hey, Inner Circle's closing down. Ignite's already gone. If you want the last spots, they're going really, really fast." From that, I think somewhere between 12-15. I don't know. I'd have to look at the exact numbers, but people that joined in December, at 25 grand a piece, so that was awesome from a revenue standpoint, but more so from like, "We're adding more people to this family." It's exciting.

We have a few more spots. Our next meeting after this is in May, and we have our Funnel Hacking event before then and a bunch of other stuff, so they'll be sold out by May. My goal is to basically lock it down. We have really high renewal rates, people that were in it that come back each year. My goal is to hopefully not have to ever open it up again and let people just keep coming back. When spots do open up, we'll just let the waiting list know, "Hey, there's one new spot," or "three new spots," or whatever and keep it filled. Keeping 100 people and that's it and working really close with 100 entrepreneurs at a time and really trying to cultivate that and turn it more and more into a family. That's what's happening.

This is fun. This week, we basically have two groups happening. In May, we'll have three groups. That's what's going down in the Inner Circle. The way we facilitate ours, and everyone kind of does them different, but basically, over two days, everyone has a chance to get up and share for about 30 minutes, first off what's awesome in their business, because that's fun to always hear. The one big thing you got since the last meeting that's been crushing it for you. The second thing is asking, "I want some feedback from the group?" It's kind of like group consulting, where everyone in the group is a rock star. It's not just like, "Here's Russell's advice." It's like, "Here's this group of 30 other people that are amazing. Here's them sharing what they would do in that situation and getting their feedback and stuff like that." It's a really neat thing where you just get amazing feedback.

Afterwards, late nights, everyone's hanging out and you've got relationships that are built and from there it's really extending that relationship and extending everything and growing it for the next three or four months for the next meeting and stuff like that. It's exciting. I love it. That's what I'm heading to right now and having a chance to hang out with our Inner Circle family. If you're in it, I'm excited to see you. If you're not in it, you should just get in it. The spots are going to be gone and then they're going to be gone. If you go to RussellBrunson.com, you can get more info on it. My guess is, within the next month or so, there will no longer be spots in the Inner Circle. Hopefully, there never will be.

People keep asking me, "Russell, you shut down your Ignite coaching, so that's gone. Inner Circle's now locked out. What's your purpose and what are you doing now? What's you business like?" I keep looking at that, because ClickFunnels is where our focus is at. It's growing consistently and is doing well and I think it will continue to do that. Inner Circle's capped out, so that business is there. We'll keep creating front end products and bringing new people into ClickFunnels.

For me, it's really looking at now, "What are some strategic projects that we can partner on, that I can bring my magic tricks to and the other people can become runners and operators of these businesses." We kind of have three that I'm doing this with right now.

One is, you guys know the company Pruvit, which is the keytone drink that I'm obsessed with. I was able to come in and they gave me a percentage to do what I'm good at doing, my funnels and all that kind of stuff. I'm not involved in the day to days or anything like that. I'm involved in what I'm good at and I can just do that and nothing else.

Same thing with ... Some of you guys know Anthony? We're doing the same thing with Biohacking Secrets, where he's the owner, operator. I come in and get to do my things in exchange for a percentage.

I do another project like that with Christian who is the guy on our team who ran it. He's been running the Ignite program. He's got an amazing survival business he's building out and a similar concept. I'm not trying to get a lot of these businesses, because they take a lot of time and energy and effort and money, honestly.

Oh crap. There's a cop coming. Please say he's not coming after me. I will be late if I get pulled over right now. Cross out fingers that he passes me. I'm going to hold the phone down a little lower. I'll talk louder so hopefully you guys can hear me. I think he's pulling the dude over behind me. Sweet. We didn't get caught. Oh crap, he just passed that guy. Cross your fingers that it's not me, you guys. I'm really nervous. He's actually pulling up right beside me, but I think he's going to pass me. Can you guys hear him? He's passing me right now. Can you guys hear that? Sweet. It's not me. I'm officially safe.

All right. Now that I'm safe, we can get back on tangent. I don't even remember where we left off. That got me nervous, because the event starts in 25 minutes. If I get pulled over right now, I'd be late. That's a good sign. That actually happened to me one time. We were doing an event at our old office. I was on the freeway and I was already running late. I was speeding and I got pulled over, so I showed up to my own event 20 minutes late, which was really not a good thing, obviously.

I don't know where I left off, but I think I left off somewhere. What I'm thinking about doing, I don't know, but I think this would be cool, but I don't know how to do it the right way. If you guys have any ideas, let me know. I watch Shark Tank a lot and that's a cool premise, but you get to see them pitch a deal and then that's kind of it. Then you see The Profit, which is cool, because Marcus comes in and rebuilds the whole business and that's fun. I want to do a hybrid of that. How do we make something where it's online thing and people can come and say, "Hey Russell. Here's our business. We're going to be the owners, operators and runners, but we want you to come in and do your ..." The three or four things that Russell's actually good at it, I'm going to come and do in exchange for equity. It'd be fun to do something like that where people come and get to present it to me and then we get to pick which ones we want to work with. Over the year, capture the story of that and film it and make a mini online TV show, showing that process. How many of you guys would like that? How many of you guys think that'd be pretty dang cool.

That's what I'm kind of looking at the future. I was telling Jason O'Neil, whose one of our Inner Circle members who, either today or tomorrow, he’s going to pass a million dollars in sales, since he joined the Inner Circle. It's super exciting. I was telling him, "Getting $25,000 from you to sign up with really, really cool, but what would be cooler is if I got 20% of everything you did. That would have been way cooler if I would have structured it that way. We didn't." I'm trying to find the right projects and deals where we can do that. How do we do that, but then make it in a fun way where everyone else can see behind the scenes and watch? I like to show that stuff. I think there's value.

I'm thinking about that, so if any of you guys have an idea. Two things. First off, we need a cool name for it. Without a cool name, it's not worth doing, right? The name is 90% of it, so if there's a cool name, I'll probably do it. Then, we need a cool concept, because I don't it to be like Shark Tank. You come pitch to me. I don't want to be mean too, I don't want to be Marcus Lemonis. I want something cool where we figure out a cool blend of that.

We were thinking about doing something ahead of time, where people get to apply between now and the funnel hacking event and at the funnel hacking event, do a whole session where people get to present their business and show… let everyone will watch that process. I think that would be kind of fun, as well. I don't know. Who knows if that will happen before then, but I think that would be a cool concept.

That's some of the stuff that I'm thinking about. For you guys' business, I wonder what you guys are all thinking about. After you get the initial foundation built, where you've got a good offer and traffic and customers, it really comes down to, "How do you make exciting, fun, cool things that people want to participate in? How do you change this?"

Sorry. I just hit the traffic on the freeway. Crap. I bet you we're getting close to Brent's wreck, actually. I bet that's what the cop was going to. Great. I'm going to be stuck behind all these people, because of Brent. Brent's going to make me late to this event now. That's kind of my thoughts. I hope you guys are having fun with your business. If it's not fun, then why are we even doing this. The harder part is initially getting the offers and the structure and the funnels and the audience. After you have the audience, it can become really fun. How do we inspire people? How do we motivate them? How do we get them excited about our product, our service and what we're doing.

With that said, that's about it, you guys. We're not going to see Brent, because I'm stuck on the freeway. We're 20 minutes out and I'm not even moving right. Cross your fingers I make it to the Inner Circle on time. If not, it's all Brent's fault, not mine. Just kidding. I appreciate you guys. Have an amazing day. I'll talk to you guys all again soon. Bye.

Jan 7, 2016

Understanding the power and importance of the teach-ability index.

On this episode Russell talks about what he learned from a known con man, Kevin Trudeau. He also gives you an idea of what his new book, Expert Secrets is about.

Here are some cool things to listen for in this episode:

  • What Russell has learned from Kevin Trudeau.
  • When Russell learned to “What if…” instead of “No.” and what that has taught him.
  • And What Russell’s new book, Expert Secrets will teach you.

So listen below to hear what difference saying “What if…” has made in Russell’s life.

---Transcript---

Hey, everyone, good morning! This is Russell Brunson and welcome to another episode of Marketing In Your Car. Hey, everyone. I can't help but laugh every time I do that. But anyway, there you go. I have no other way to do an intro, so that's all I ... I need to go to intro school and learn some other cool stuff, but for now that's what I got. I'm driving past my house and there's this huge alfalfa field next door to us, and usually every morning ... Today there's not, but there's like 500 geese in there and then deer, big deer with antlers and everything. We count about 7 deer that, every morning, come through our yard and then at night they go back the other way. It was pretty cool.

All right, so I got something cool for you guys today. Some of you may know I've been writing my second book. I swore I'd never do it again but here we are. I felt like there was one more message I needed to share with the world and the book is called Expert Secrets, and I really feel like ... In fact the intro of the book I talk about is this the prequel to DotComSecrets or the sequel? Where does this fit in the queue? It kind of depends. If you've got an existing business, I think DotComSecrets is the first book. If you don't then Expert Secrets is the first book.

If you have an existing business though, I think Expert Secrets is the second book. It gives you a very systematic, step by step timeline of what to do and what order to do it in. I'm excited. I feel like, it's kind of like when a weight loss author writes a diet book. I was thinking about Dave Asprey wrote The Bulletproof Diet. Here's the guide. Here's everything that he knows about losing weight. That's kind of what DotComSecrets was like. Here's everything. Then the next book they usually come out with is the cookbook, like, "Hey, here's the Bulletproof Cookbook. Here's all the recipes you should use." That's kind of how this is.

This book feels like it's my recipe book, like, "Okay, so all the stuff we talked about in DotComSecrets, you want to implement it… What order? What comes first? Why?" Thinking about things like attractive character. You start here and you transition to here, and which funnel do you use first, second, third and why do you use them in that order? All those kind of fun things. I'm excited. It's turned out really really good. We're I think about a third of the way done with it and I was really nervous to write this, because there's been a lot of people that have written things on how to become an expert and stuff like that and I didn't want it to be another one of those books. I wanted it to be something special, and so it took me forever to figure out how I wanted to do it and structure it.

I feel like we're there and it's turning out cool, so I'm proud of it. With that said, there's a lot of cool things I've been thinking about while I'm doing that. I'm going to talk about one of them today. It's a concept I might have talked about on the podcast in the past. I don't know. I've done so many episodes I can't remember everything that I say so if this is a rerun for the hardcore ones, this is something to just keep thinking about. But a long time ago I bought a product by ... I'm going to blank out his name now. He's the dude that ... Kevin Trudeau. Kevin Trudeau, who's in jail right now, but one of the best infomercial pitchmen in the history of time, and someone who I do not agree with his ethics.

He's done a lot of bad things to a lot of people I care about, but from a skill standpoint, dude's amazing. He came out with a product a few years ago called Your Wish is Your Command. In the product he acted like he was in Switzerland and there's all these kings and stuff he was teaching to. It was all BS. He recorded it in a studio in Chicago, and so it's kind of like the whole product is based on a lie, but the content actually was really good. Take that for what it's worth. But one of the things that Kevin talked about in the product was a thing I'd never heard about, but he called it the teachability index, and I talk about this in the Expert Secrets book a little bit. But he talked about, if you think about in your life when you grow up, right?

When you're a little kid you're like a sponge. My Norah, today she took 3 steps. She's just learning how to walk, our little 10 month old, and she's like a sponge. Everything she's doing ... She took a step and we're going crazy and she's doing little things. Kids are so teachable. Look at my kids right now. Anything they touch they just figure it out, like video games or math problems. Anything we give them, boom, they figure it out so fast, so much faster than us adults ever do. You look at that's how life is. We're growing, we're evolving, we're learning. All these amazing things are happening, and we do it through elementary school and then junior high, then high school, then college, and then some horrible thing happens at the end of college. It's the worst thing that can happen to any of us.

We get a degree, and that degree means, "Congratulations. You have learned everything you need to learn and you're smart." Guess what happens to almost all the population at that point? We all stop. We’re like, "Sweet. I know what I need to know. Let's go into the workforce now and implement what I learned in school." The thing that sucks about that first off is that the school system's horrible, so you didn't learn half of what you need to know, but second-off, our teachability index drops to almost nothing. I got in that slump just like everybody else where I thought I knew everything, and that's why I think I fell in love with this whole business, because I started learning and it opened up my eyes.

But, the same thing happened, I opened up and I started learning all this stuff and doing it and started making money, and then what happened? I started teaching it and then boom. It was like I had graduated. I know what I need to know and I kind of shut down for a couple of years, which was horrible because I stopped evolving, stopped growing. It was kind of like this stagnant point for me, and the real turning point for me was when I went to a Tony Robbins event. I remember sitting there at the event, and people are jumping around, going crazy, and singing and dancing and he's sharing all these things.

For the first 5 or 6 hours, I'm sitting there with my arms folded like, "No. I'm not dancing. I'm not jumping. All that stuff he's saying is BS. I don't believe it." I really kind of shut things off, but Tony's got a way, and he's pretty good at what he does. After about 5 or 6 hours, I remember I had ... For me, I don't think at the time I thought it was a breakthrough, but I was kind of like, "You know what? Screw this. I'm going to jump around and be happy because everybody else in here is except for me." I started jumping around and being happy and then I started thinking, "Instead of me saying no, Tony's wrong, what if I just say what if? Let me just change the thought in my head from no to what if."

I did, and he started saying something. Instead of me immediately shutting it down like all of us do, because we're educated and because our teachability index is zero, instead of doing that, I said, "What if?" What happened has been life changing for me. It's opened up this whole new world of possibilities and ideas, and things and people, and experiences that I never thought were possible before. For me now, I'm very careful to not say no when new ideas come to me. It's not that I can't say no after I've investigated them and prayed about them, and learned about them and implemented them and tried them and tested them, but I try not to say no initially.

I try to say “what if” and then put it to the test and see. The things that are good come back and can be really, really good. A good example of that, when I started learning about all this, the high fat diets, and at first my brain's like, "No. Eating a stick of butter is not a good idea. No. My whole life I learned butter's bad." Okay, this morning ... I ate more butter this morning than I ate probably in the first 25 years of my life and guess what? I'm in the best shape of my life. Not the best shape of my life, when I was wrestling I was in way better shape. I'm not going to lie, but the best shape of my adult life. I'm losing weight like crazy. I've lost a pound a day every day for the last 5 days.

It's interesting and it all came off of a “what if”. What if this whole thing that we've been thinking was true this whole time wasn't true? What if butter actually is amazing and wheat is bad? No, it can't be ... heart healthy wheat. Anyway, I started changing that and again, it's transformed my world. I look at my business and it's no longer stagnated. It's dramatically growing every single month. I looked at my relationships, I looked at all these other aspects of my life, and as I shifted my responses from “no” to “what if”, it changed everything. What I've done is I've basically increased my teachability index. I've opened myself up to learning again, and most people don't.

In the book what I'm talking about, and this is kind of my message for you guys today, is as we get into whatever our business is and where we consider ourselves an expert. We're either an expert doing what you're doing or teaching it. Some of you guys are teachers as well, but a lot of us, our teachability is zero and we're kind of teaching what we've gained so far in our life, and I think that's wrong. When I was hanging out with Howard Berg, the world's fastest reader, one the of the first times I was hanging out with him, I asked him his opinion on God because I want to ... He's read over 30,000 books. The dude's a genius, right? I was like, "What's your opinion on God?" He's like, "Well, you know, a lot of people will read one book on a topic and that becomes their truth."

He said, "For me, I look at that as one author's opinion, so I like to read 10 or 20 or 30 books on a topic and then I get a whole bunch of people's opinion and I have the ability to see the whole picture and then from there make my choices." He would go on like, "This is what these guys believe and this is what these guys believe, and this is what this ..." He started sharing ... It was insane. If you ever meet Howard Berg ask him for an hour of his time and ask him his thoughts on God, because it was fascinating. It was the coolest thing in the world. Any topic you ask him and he can go into that like, "Oh, well most people read one book. I read 40 on the topic. This is what I think." He's just like, "You get a holistic picture as opposed to just a fragment."

I think for us as educators, as experts, as whatever you want to call yourself, it's time to open back up your teachability index and become a student again. Become obsessed with it. In fact, the very first thing I talk about in the Expert Secrets book, I call it the Expert Maker Funnel, and it's doing a telesummit or some type of a summit, because in that summit, you transition from whatever you are to ... Your attractive character profile becomes the interviewer. In that interviewer role, you have a chance to interview tons of other people. It's just like reading 50 books. Interview all these other people and suddenly what's going to happen is your picture of your reality is going to change. It's going to grow. It's going to become way better.

I think that it's time for all of us, if we really want to serve our people at the highest level, it's time to transition away from being the leader all the time, and become a student, and really open your teachability. Because you're going to learn and gain so many things you can help your people with that you couldn't just by sticking with all that you're doing right now. That's my message for today. You're going to love the book. It goes so much deeper than that. There's so much more which I could share, but we're at the office, and I got to get to work and help try to serve some more people, get this message out because I think it's important and it's worth sharing. That's what I got for you guys today. Have an amazing day and I'll talk to you guys all again soon.

Jan 5, 2016

A bunch of cool things we implemented this week that you may be interested in…

On today’s episode Russell talks about how he organizes and gets his team to get things done in a timely manner by having Monday meetings with the team. He also mentions a new free plus shipping offer that you should look out for soon.

Here are 3 fun things in this episode:

  • Why Monday meetings will help Russell’s team get organized and get things done.
  • A new fun free plus shipping offer idea Russell had.
  • And why Russell no longer looks for what’s next and instead puts all his creative energy into Clickfunnels.

So listen below to hear about some of Russell’s cool new ideas.

---Transcript---

Hey everyone this is Russell Brunson. Welcome to Marketing in Your Car. All right everybody, so my last episode of Marketing in Your Car did not make the publication route. I feel bad because it was so funny, but I figured it would probably be best for me not to do it. Sometimes you know they say, "If you have nothing ..." or, what is it? "If you don't have anything nice to say don't say anything at all." What I did, you guys know Lead Pages just came out with a new announcement for some of the new things, and I did a whole podcast as if they had hired me to be their consultant. I wanted to point out just all of the mistakes they made, and I felt so bad, I was like... I basically was a consultant and consulted to them, it was really funny, I couldn't keep it.

Before I posted I sent it to a couple people and they said, "While it was hilarious and really actually pretty good it would have actually helped Lead Pages a lot if they listened to it, we probably shouldn't do that. So I didn't, so I apologize, but just know it was really funny and you guys should try to consult for your competitor sometimes because it's really, really, really an enjoyable thing to do. Don't publish it live because somehow it's going to bite me in the butt I knew, so anyway. If any of you guys have a chance to steal my phone someday it's archived in here, I've got it. It's just not going to make it to the ... what do you call it? It's not going to make it on the ... hit the cutting room floor or whatever, so yeah.

Any who, today what I want to talk about is, remember last week or two weeks ago I was talking about compartmentalizing your days and stuff like that. I did, so yesterday was Monday and I figured I want to make sure that everybody on my team organization is running the right direction, right? The worst thing is by Wednesday people are like, "So what do you want me to do this week?" You're like, "It's Wednesday, why didn't you ask me on Monday, or even Tuesday, or even Wednesday morning? Two and a half days you've been sitting around doing stuff but not like the right stuff." So I figured Monday is my day to aim, right? I'm sure you guys have heard this story about Abraham Lincoln where ... I think it was Abraham Lincoln, or some dude, maybe someone else. Where it's like if you were going to be in an ax racing contest with somebody else what would you do? It's like, well I would spend the first six hours sharpening my saw and the last hour winning? Whatever that is. I totally screwed that story up, but you guys get the point right? You can chop with a dull saw but it's going to take way longer than if you spend time sharpening.

Monday is now my sharpening/meeting day to make sure everyone's pointed in the right direction, and trying to do a little more training consulting to people on my team. With all my core people that I work directly with I set up daily, or excuse me, weekly meetings. Not long ones, like fifteen minute meetings, and then we've got accountability throughout the day so each person at the end of the day they need to vox me with kind of what we call a return and report. They can return and report what they did throughout the day. They say, "Hey Russell, today I did this. Tomorrow I'm working on this," then they have to tell me any issues they see standing in the way of completing what they're doing tomorrow. "Hey, I really need some help from a graphic designer, Russell I need this," whatever they need from me, and boom, I can give it to them and help them keep running.

That's kind of nice, we plugged that into place and it's going well so far. Yesterday I had more meetings than I ever wanted to have in my life but I also learned more about my business than I think I ever knew. Realized some things we were doing right and some things we were doing wrong, and some things that I need to do to step up and really feel in the gaps. That was really cool, I really am glad that I did that. We also spent time, John on our team runs our ad agency, it's an internal ad agency and we're the only client. He runs that. I had an hour long meeting with him yesterday and we just had a chance to brainstorm, and talk through things, figure out what funnels I can make to help him better. What he was doing, and get ideas. It was awesome, usually I know he's amazing and he's doing stuff but it was fun for me to see it and be able to think, "On my side what I can do to help amplify this and make it better?"

Yesterday Brent was out of the office but I’m having a meeting with him today because he's back. We're building out this huge new front end call center thing based off of the book Predictable Revenue, and today we're going to meet on that and start planning ... it's just, it's cool. I really enjoyed Monday meeting day. Now today, Tuesday and Wednesday, are Russell's funnel building days. I get to build funnels all day today and tomorrow, I'm so excited. That's awesome, then Thursday is the day I get to sell, then Friday is fulfillment day. Which is fulfillment of coaching, creation of projects, et cetera, et cetera. So far one day into this and I'm really liking it, so I'll report back to you guys as we keep going forward. So far I'm really, really liking it. That's very encouraging.

Second off I had an idea this morning for a new free plus shipping offer that I am so excited for. You guys are going to hear it first before anyone else even heard of it, but we're going to have it executed here within the next two weeks or so then it will be live and you guys will see it. I was just thinking I want a cool free plus shipping offer to get people into Click Funnels, what would be a fun exciting thing. I was thinking about one of our Inner Circle members asked me about something you guys have seen when we did the big ... we blew up the Neurosales sales letter and had it huge on our office wall and they were like, "How did you do that? We want to be able to put our funnels up on the wall." I was like, "What if we made a magnet pack that had a whole bunch of refrigerator magnets in it that you could go on your refrigerator and it has ten sales page, ten upsale pages, ten webinar… all of the core funnel pages you need, right? We just have a magnetic pack then you go in your refrigerator and move things around and build your dream funnel on your refrigerator. How cool would that be?

We're making that, so that's going to be our next free plus shipping offer to get people into Click Funnels. I just thought that was one of the coolest things ever, and if you think that's cool it means you've been geeking out with me long enough that we're all on the same page. We are making that, funnel magnets is coming soon. I’ve got to go buy funnelmagnets.com or something like that, but anyway, that is another fun thing that I get to work on. One thing I wanted to kind of say related to that, I had a lot of interviews during the Christmas/New Years break, a lot of podcast interviews and stuff like that, we kind of loaded them up during that time so I could ... we're working a little less and just doing more of those. One question I got consistently a couple times it's just like, "Russell, what's next?"

I kind of smile I say, "You know what? For the last ten years of me doing this business I was looking like, what's next, what's next, what's next." I realized that's what was the problem, I kept trying to figure out what's the next thing to do. We spent all this time, effort and energy building something, we roll it out, and I was looking at what's next. When we launched Click Funnels a year and a half ago, and I've talked about this with you guys before, I sat back and said, "Okay, I need to try and focus." We sold the supplement company, we shut down like ten other side projects that we were doing and we started to focus. I was really nervous, I was like, "My entrepreneurial ADD ... I'm a creator, I want to create things, I want to figure out new funnels, new offers, things like that," that gets me excited. I had a friend, I'm not going to give him credit for it. Okay, I'll give him credit for it, his name is BJ. BJ Wright, some of you guys may know him.

BJ said something like, "What if you just instead of use your creativity to create a new product, what if you use your creativity to figure out more ways to market Click Funnels?" I was like, "Huh, that's actually a really good idea." If you've noticed over the last twelve months every funnel we have put out, every offer we put out, everything, including my book, they are all bait to get people into Click Funnels. Anyways, kind of interesting, just want to throw that out in case you guys haven't noticed. You probably noticed it but if not there it is. It's like this funnel magnet, that is a cool, creative, awesome idea we can do that will get people into Click Funnels, there yeah go.

Anyway, I'm at the office, I gotta bounce. Have an amazing day today, block out your schedule you guys because so far it's been amazing and I think that we all should be doing that. Other than that I will talk to you guys again soon, bye.

Dec 28, 2015

Here are a few of the things I’m doing over the next few weeks to prepare me for the new year.

On today’s episode Russell talks about some basic rules of thumb to use to feel much better and more energized. He also lays out his new years strategy and what he’ll be focusing on each day.

Here are some awesome things in this episode:

  • Russell gives some interesting menu ideas to help you feel better and dominate the world.
  • He goes over his strategy for the new year to be able to focus on different aspects of his business.
  • And he also gives you some new ideas about different networks you can use to advertise other than Facebook.

So listen below to hear Russell’s strategy to be able to hit the new year running!

---Transcript---

Hey everyone, good morning. This is Russell and welcome to Marketing In Your Car. All right, all right, all right. As you can probably tell, I sound a little better today than I did yesterday. I wanted to send you guys that message from my death bed, so you could ... Two reasons: One, I wanted to document it for myself, how crappy I felt. And number two, I wanted to make a point that most people are living like zombies and they don't even know it. If you just change a couple little things, you feel so much better. Especially, when you're trying to dominate and take over the world. You've got to feel good if you're going to take over the world. If not, you're kind of in trouble. The whole way around it's not good.

I wanted to give you guys some practical advice today, because some of you guys aren't going to want to change your diet and do a bunch of crazy things. Some of you guys don't want to lose weight, you just want to feel amazing all day.

Here is the basic rule of thumb, if you just want to feel amazing so you can dominate everybody. Step one, first thing in the morning, do not eat any carbs or any protein. Your day needs to begin on fats. That's it. Just fats. What that means is, if you are a coffee drinker I'd recommend googling, Bullet Proof Coffee, and learn how to make that. If you're not a coffee drinker like me, you can make a variation of that. Basically, it's high fats. What you're looking for are: butter, MCT oil, and if you are going to eat a whole food its going to be avocado. That's your morning domination.

I did a Periscope the other day called the avocado bomb, which if you missed it, go search avocado bomb on the blog or if you go to Marketingquickiesshow.com, you can see it there as well. Basically, it's an avocado, you chop it in half, you pull out the seed, you throw some salt on it, where the pit came out you fill those full of MCT oil, and you eat that. That's like an amazing breakfast. All you eat for breakfast are fats. That's rule number one.

Rule number two, is the first time you introduce proteins into your diet is around lunchtime. Lunchtime you can have tons of vegetables, lots of oil again, fats are good, and then if you want to introduce some meat; that is where you introduce it is at lunch. Still, there are no carbs. The second you have carbs, you're done. Your day's just screwed at that point. You should just go to bed, because it's pretty much over. We start introducing proteins at lunch if you want to.

Dinner time is where you have it more complete; where you have your fats, your proteins, and then you can introduce a carb at dinner. At that point, you are just going to go to bed anyways, so it doesn't matter if you feel like crap. The carbs we're introducing, though, are not going to be donuts and stuff like that. Usually, what I'm going to have is sweet potatoes or yams. If you go to Whole Foods or probably most stores, they have bagged, pre-chopped up sweet potatoes that are awesome. They taste like candy. Just taking those, basically, you're eating your chicken, your broccoli, asparagus, whatever, and then some of those. That's your dinner.

If you guys just did that alone, most of you would probably start losing weight; but you would definitely start dominating more, because you wouldn't feel tired. First time you feel tired is after dinner; but because it's yams and not donuts, it wouldn't be a bad tired. It would be like, "I feel good. This gave me the glycogen boost." I don't know. The health guys are probably making fun of me, because I don't really know what I'm talking about. I just know how I feel when I do it this way. That's it. High fat. Leading with high fat in the morning. Introducing proteins at lunch. If you want carbs, then have them at dinner. If you just follow that alone, you'll feel amazing. I feel great today.

The next day, all I did this morning was I drank some butter, and I feel great. I, almost, hate having lunch, because that's when I start introducing some of the other stuff. I just like having just this. There's my hint for those who are wondering how to quickly get out of a slump, and it's amazing. Yesterday, I was feeling like crap, so about lunchtime I had my high fat thing, and it just flipped it all around. I felt better almost instantly afterwards. It's amazing how much your body is craving, your brain needs the high fats. Avocados, MCT oil, and butter; that is the staple of your diet, if you want to feel amazing.

With that said, I'm headed to the office today. It's a couple days before New Year's, and my job is to get a bunch of stuff done so that when we hit January 1st, I can run really, really, really fast. A couple things, if you've been listening to the podcast, especially, over the last week or so; I did one sharing with you guys the business model for the year. That's our business model. We've got two core businesses. One is DotComSecrets, which is the training side of our business. Then, ClickFunnels, which is the ClickFunnels side of the business.

In both of those businesses, we have a webinar that will be happening once a week. The other cool thing I was listening to Justin and Tara over at 8minutemillionaire.com, their podcast is the only podcast I really listen to right now. I really enjoy it, so you guys should go check theirs out if you're not listening to it yet. They were talking about compartmentalizing, and how they structure their day. For them, Thursday is content day, and things like that. I really like that a lot. In fact, I'm going to go, and today one of my goals is to figure out my week. Where I know every Thursday is sales day. All I’m doing Thursday, I'm waking up, I have nothing else on the docket, except for selling. I'm going to be doing a webinar for DotComSecrets, and the webinar for ClickFunnels and that's it. When those are done, I go home and I don't do anything else.

Thursday is sales day. That's all I'm allowed to do, and I'm going to figure out what the other days like, Monday, Tuesday, Wednesday are maybe Funnel days. I hope, those are my favorite days. Friday might be content day, where I'm building out the content for the next thing. That's where I'm leaning towards. I'm going to be planning out my weekly schedule, and really start to focus on that this year, as well. I think, before, I'm kind of all over the place; where I'm doing this and I'm doing that and I'm everywhere. As opposed to, Friday is content day, therefore, what I have to do today is I've got to write three blog posts, ten emails on both companies, all the emails, record these two modules for this training, and blah, blah, blah. Whatever those things are, but it's just content day and that whole day is only allowed to build content. I'm not allowed to build on Funnels. I'm not allowed to do anything else. Then, maybe Monday, Tuesday, Wednesday are Funnel days. Really, Monday would be advertising day. Tuesday, Wednesday are Funnel days. Thursday's sales day. Friday content days. I don't know. Something like that.

See how powerful that is, if you know that going into it. Most of us, our brains go to what we enjoy the most. To me, my favorite thing is building stuff. The problem of building stuff is, in and of itself, it doesn't make you any money. Things that make you money are marketing and sales. The funnel is the thing in the middle that converts that, but I've got to be selling and I've got to be marketing. Monday might be my marketing day, where I'm sitting down with John for an hour, who does all of our ad stuff; Brent, who does our inbound stuff; Dave, who's doing our partnership stuff; and having one hour each with those guys. Just planning, brainstorming, figuring out, moving the needle forward, so that day's all focused on how to get new blood in. Tuesday, Wednesday focused on building cool stuff. Thursday sales. Friday content. I'm kind of liking that. Anyways, I'll figure it out for sure.

I recommend for you guys is figure out some kind of schedule as well. If you don't block out time for the necessities with stuff you have to do to make money; I promise you that all the stuff you want to do will creep in and drown the things that you really need to do. I know this from experience. When we were doing webinars consistently, we made way more money, and then I'm like, "Oh. Let's do automated webinars." Then, I started ... When the focus is off of sales, everything drops, so trying to make it where we really have hard focuses like that. That's my game plan, and I recommend you guys doing something similar, so when we hit January 1st, which is not far off, we can all run really, really, really quick. That is kind of what's happening over here. I hope that gives you some ideas.

What else is awesome? I don't want to leave you guys while I've got you here. So many fun things that we're think about, doing, and talking about. A couple other things that we're going to be doing this year that hopefully give you guys some ideas, as well. Everyone, I think, has become so reliant on Facebook ads. It's become the crutch for almost everyone. It scares me for my own business, for your guy's, and everybody's. This year, I recommend trying to find out new sources for you.

A couple of things we're doing; some of you know Success Magazine, we're going to be buying some ads in Success Magazine. Plus, their online stuff, we're going to be testing out a whole bunch of things there. Our dream clients are reading and subscribed there. That's one big thing we're going to be focusing on. Also, I'm excited for this. I'm not sure if you guys have ever been to advertising.com, but really cool advertising platform that we haven't tested yet. I'm going to spend some time in January trying to learn that network. They've got really good customization, where we can target business owners, entrepreneurs, and things like that. You'll see if you go to advertising.com; you see what it is and how it is. I haven't used it yet, so I'm not sure. I'm going to be focusing a lot more on that and those types of things, just to diversify.

We're also going to be focusing, and I'll be sharing this with the inner circle in a couple weeks when they're all up here; but focusing hard on building up conservative, Republican lists. I think over the next twelve months is going to be a chance, for those who take advantage of it, to build up million plus person email list and Facebook followings in the political arena. Just so you guys know on our side, we buy a lot of ads on political lists. If I can be the one who controls that political lists, that's even better. Right? That's one of the big focuses that we've got for this year, as well. Just some hints for some cool things that we're doing on our side. That's about it. All right guys. I've laid down some hints. Given you guys some ideas. Hopefully, gives you some fuel for today to think through some things.

Hopefully, change your diet a little bit, so you have a little more energy. A little more focus, so you can take over the world. With that said, I am pretty much at the office, you guys. I'm going to bounce. Have an amazing day. We will talk to you guys all again very, very soon. Bye.

Dec 28, 2015

Is what you eat directly affecting your daily performance?

On this special day-after-Christmas episode Russell talks about using the holiday to eat whatever he wanted all day maybe wasn’t a good idea. He also talks about why the Flu shot is a scam.

Here are 3 interesting things on today’s episode:

  • Why Russell regrets what he ate on Christmas.
  • Why Russell thinks the Flu shot is a scam and why he believes the Flu is actually caused by the garbage we put into our bodies.
  • Why changing your diet will help you take over the world.

So listen below to hear what Russell ate yesterday and why he feels like crap today.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing In Your Bed. That's right, I am still laying in bed right now. Hey everyone, so this is a special episode. It is the day after Christmas and I am laying in my bed, like I said. I am not going to be driving to the office today. I'm hanging out with the kids, having fun and yesterday was Christmas and it was awesome. The day before Christmas, I think I did a podcast, it was snowing and so we went and built huge snow forts, which was awesome.

Then Christmas eve, we were up super late. My family tradition, my wife and I's tradition, well it's more mine, I don't think she really likes it, my favorite Christmas show is Family Man with Nicholas Cage. We stayed up all night watching Family Man and wrapping presents, which was awesome. Went to bed at about 2:00 and then the kids have a rule that they're not allowed into our room until 7, so I think they were up at about 3:00 in the morning and they're sitting there in their rooms waiting until 7. At 7:00, they run down and wake us all up for Christmas. I only had four or five hours of sleep, so we were pretty beat.

We did Christmas and then, I thought, you know what, it's Christmas, I'm going to eat and do whatever I want. I had like 20 bowls of cereal. I had Fruity Pebbles cereal. I had Reese's Puffs cereal. I had Marshmallow Mateys cereal. I had every cereal we had, I had a bowl of that. I bought my own pint of egg nog. I drank that. Oh, so good. By the way, egg nog, I found out, for a half a cup has like 23 grams of sugar. Maybe it was 33. It was something crazy like that.

Yeah, yesterday, I was like, "You know what, screw it, I'm eating whatever I want." I ate whatever I want. What was interesting is throughout the day, I could not keep my eyes open, I couldn't keep my body awake. Collette and I both kept passing out. She would pass out on the couch after the whole opening presents and they're playing and she's passed out and I wanted to too. I was like, "Okay, I've got to stay awake," because of Norah. She could choke on half the new stuff we got. I'm watching Norah. Collette slept for two hours and then Norah fell asleep, so I laid down and boom I was gone.

Then the whole day, we were half awake, half asleep the whole day. I felt like a mummy. I felt like I was like this ... I don't know, I couldn't keep my eyes open. Then, this morning I woke up and I feel like I got hit by a train. I feel horrible and I realized, my voice sounds kind of funny right now, it had to do with the fuel I was putting in my body. I was putting in horrible food because I could barely keep my eyes open throughout the day. It is amazing, because I eat pretty clean typically. If you follow me at all, you know I eat a really high-fat diet, low carbs, things like that, and I usually feel amazing. I usually have a ton of energy and I usually just feel really, really good.

Even the fact my testosterone levels are super low and my testosterone doctor was like, "How are you standing right now?" I'm like, "What do you mean?" He's like, "This is really low, you should not feel good." I'm like, "I feel great." He was like, "That doesn't make any sense."

Because of my diet, I feel really, really good all time. Yesterday, after eating probably what most people eat normally, I felt like garbage. I couldn't even keep my eyes open. I literally, the whole day, felt like I was in this foggy haze where I couldn't even keep my eyes open. It was horrible. Today I'm going to start eating normal again. I'm really excited just to feel the difference again.

It's interesting, the fuel you put in your body, how big of an effect it has, I was thinking, I don't think most people in the world, and maybe you at this point, and this is why I'm sharing this, if you're eating cereal for breakfast and stuff, it's destroying your performance. I can tell you now, after seeing the way that most Americans eat, it's bad. I couldn't keep my eyes open. How do you function? How do you expect to come in and dominate whatever you do if you feel like that? It has 100% to do with the fuel you're eating.

You know, it's interesting, I was just like that my whole life. I never knew it, because I know it had a bad effect on me because you're always in that state, you assume that's what you're supposed to feel like, right? I was always in that state and then first when I started thinking about it differently is when I went to a Tony Robbins event and I still remember one of the interesting things he talked about was, he talked about the flu, and showed the science behind a flu shot and how basically the whole thing is pretty much a big scam.

All it is is a way for these guys to make billions and billions and billions of dollars but how there's no actual proof that any of it really works. Then they started showing the proof of what is shown that the truth is, is Halloween comes around, we eat a whole crap ton of candy and then Thanksgiving comes, we eat a whole bunch of horrible food and then Christmas comes, then New Year comes, and it's like a month and a half, two months of just horrible eating. By about January, so our body is so broken down that we start getting the flu. It shows its direct correlation to the holiday eating patterns and flu viruses and how that's how that goes, interesting.

That year, I remember we went down to my parents' house for Thanksgiving dinner, or for maybe it was Christmas, I can't remember. Yes, it was Thanksgiving. On the drive down, we all got sick. My wife got sick. My daughter got sick. They nicknamed that Thanksgiving "Tsunami Collette" because my wife started it, she got sick first, and by the time we were done, everyone in the whole entire house, all my cousins and everyone had gotten sick.

I was thinking about it. That was the first time I started thinking, "Man, it's because of all this crap we're eating," and that's what Tony said. Now I try to, especially during the holidays, I'm very conscious of what I eat. Last week, we did a juice fast the whole week before Christmas. I'm like, "I want to protect myself from feeling the way I feel right this second." Yesterday, I thought, you know what, who cares, I'm just going to go and live it up for a day. It's just crazy interesting, and I believe in what Tony said, you know, that year we all got the flu and that year, it was weird because that year we actually had flu shots.

Then every year since then, we have never had flu shots, so I think we're pretty anti-flu shots now and we've never been sick during a holiday since. It's really, really weird the correlation of what we're eating and how we're feeling and how we're getting sick and the flus and all these things, has 100% to do with the fuel we're putting our bodies. Just wanted to record this for myself and for everyone else, to document why as I'm laying here in bed, how I'm feeling. I feel ... My nose is stuffed, my brain's all foggy. I feel like, ugh, I don't even want to move. It all is from yesterday's carb binge. It was horrible. It was amazing, it tasted good. I'm not going to lie. Yeah, it was really, really bad.

If you're not feeling like you're in a spot every morning when you wake up where you just want to dominate the world and take over everything, and you feel like just ugh all the time, or if you don't feel great all the time, you just feel normal, normal is not a good thing. I think what I felt yesterday is what normal people feel like every day. It scares me. I feel so bad for everybody now. If you want to feel amazing, it's time to shift your diet and think differently about how you're eating. Yeah, that's my message for today.

I am going to eat really, really good today and see how quick it can counteract. Our bodies are amazing how fast they can respond to things. I'm going to go eat some good stuff, flip it around and see if a day of amazing eating will counteract a day of crap eating.

All right guys, so that's it. Getting out of bed now. Going to go conquer the day. I will talk to you guys all again soon. Bye everybody.

Dec 28, 2015

Something cool I discovered while buying Marshmallow Mateys for my kids…

On this episode Russell talks about a new idea he had about opt-in’s and why it’s super easy. He then walks you through the steps you need to take to do it too.

Here are 3 cool things you’ll hear in today’s episode:

  • Why Russell only buys sugary cereal for Christmas.
  • Why not every business is cookie cutter and you should use different tools to build your list.
  • And see how you can start your own Almond milk making business

So listen below as Russell walks you through his list building strategy.

---Transcript---

Hey everyone, this is Russell Brunson. I'm out in the snow the day before Christmas, and we're about to lay down some Marketing In Your Car.

All right everyone, we've been hoping, we've been praying, we've been wishing, we've been dreaming of a white Christmas and sure enough, Christmas is tomorrow and today we woke up and it is snowing. We are having an official white Christmas. We didn't think we were going to get it, but we got it. I'm excited.

I'm actually driving to the store because one of our family traditions for Christmas is, Santa brings every single kid their own box of sugar cereal. We usually eat super healthy all year round, but on Christmas day, we don't. That's a tradition we've had since I was a little kid. We use to do it when we were little kids, we would each get our own boxes. Santa would ask what we wanted for Christmas, it wasn't never I want a pony or a bike. It was I want Marshmallow Mateys, or I want Lucky Charms. Eventually it morphed into everyone ...

At first, the first few years it was all over the place cereals. Some people getting Cocoa Krispies, some getting Fruity Pebbles. It was all over the place. Eventually we all found out that the best is Lucky Charms. That became the staple. Then we found out that if you go to the generic brand, the Malt-O-Meal or whatever, you can get the big old bags of Marshmallow Mateys which are basically like Lucky Charms only it's in a huge bag at half the price. You're getting twice the cereal and Santa Claus is basically hooking you up for a lot longer. We’d each, by then… the last 10 years of my childhood, we'd each get our own bag of Marshmallow Mateys. The huge old bags, right?

What we would do Christmas morning is, we would get a big old salad bowl out, fill the whole salad bowl full of Marshmallow Mateys. Then we eat out all the oats and not eat the marshmallows. If you ate a marshmallow you lost. We would eat the whole oats, and it's like an hour long process. By the time it was done, you got a big ole salad bowl full of milk and marshmallows, and it's pretty dang amazing. Then we eat those down, and that's Christmas.

Christmas isn't Christmas without cereal. I'm going to get cereal right now for myself and my kids, and yes, Santa Claus is bringing me my very own bag of Marshmallow Mateys and I'm not going to share with the kids. It's going to be awesome.

Anyway, I wanted to share with you, because I was thinking as I was driving here, I don't know if it's the same for you guys, but my brain feels like it's this track where it's always moving forward and looping things and ideas are coming in and out and every once and a while one's exciting. I had one while I was driving. I wasn't planning on doing a podcast, all of a sudden, this was like, "Oh crap, this is a good idea!" I'm going to share with you guys, and I'm going to be doing it.

It's been interesting, a lot of people that I work with are trying to create lead magnets and all this crap. I feel bad because if you remember a year ago or a few years ago, Ryan Dice and Perry Belcher came out with this whole "This is what a funnel is. You have to have a lead magnet, then a tripwire, then a core offer, then return maximizer," and all this stuff, right? Which is kind of true but kind of annoying because now everyone that I talk to is like, "Oh, this is my lead magnet. This is my core return maximizer offer," and all these things, and it kind of drives me crazy because I don't know. I hate when people act like business is 100% cookie cutter because it's not. Everything's a little different.

People are like, "Russell, how come you don't have your ... Why aren’t you driving traffic to a lead magnet? Why are you driving directly to your free book offer?" I'm like, "Because my free book offer gets three times conversion opt-ins as do any kind of lead magnet." Someone else, one of our coaching clients last week, they had this really cool funnel that some people built for them and their lead magnet was boring. It was costing them $18 to get an opt-in. Then, their tripwire was not that cool. Their core offer ... This is all based on their philosophy ... was awesome. I was like, "Dude, get rid of all the other crap and sell the core offer. That's what people want. Why would you hide your sexiest thing, the thing that's going to get people to actually respond to your ads? Make that the offer." He's like, "But I thought I had to have a lead magnet and a tripwire," and all this crap.

Anyway, so there's my little rant for the day. You don't. You've got to find the coolest thing that's going to get people to respond and that's what you lead with. Always. Sorry, that rant wasn't supposed to come up either, but there it is.

Anyway, with that said, for me, I lead with my sexiest thing, so free book offers, webinars, things like that. After awhile, if you've been promoting something for a long, long, long, long time, it starts getting what we call ad fatigue, where the more and more people have seen it, it gets more expensive, so you have to change the ad, change the landing page, all sorts of the things, or what I like to do now is start putting in bridge pages, which are basically a squeeze page. A page to get somebody interested and get their email address and then we can follow-up with them and sell them the main things we want to sell again.

The problem is it's kind of a pain to go and create all these op- in pages and lead magnets and all that jazz, right? I was thinking. This is what spurred this whole podcast. I was driving here and I was thinking about a blog post that Steven did. Steven is our blogger over at ClickFunnels. He was on an episode of Marketing  In Your Car. He's from Australia, he's awesome. He wrote this one, it was 14 Tools for Funnel Hacking. Something awesome like that. It was a blog post. I was like, "Crap, dude, that should be an opt-in page." "Hey, who wants the 14 best tools for funnel hacking? Opt-in here." They give me their name and email address. I redirect them to the blog. Now I've got them on my email list. I can sell them Click Funnels, I can sell them whatever else I want, right?

I was thinking how easy is that? I don't even have to create this content. I can go to Youtube, find the videos in my market that get the most views and that video can be the opt-in. I'm like, "Hey, free video at Robert Kiyosaki, telling you why" blah blah blah blah blah, whatever. People opt-in. I send them the Youtube video of Robert Kiyosaki talking about whatever, and then boom, now I've got them on a list and I can start selling them my stuff.

Isn't that easy? One of my big a-ha's I learned from Neil Patel when he came out here to Boise is that ... I used to think he was writing blog posts based on keywords or whatever, and he's like, "No, I go to BuzzSumo.com, I search my keyword, I find out what articles are already being shared and I write another article almost identical to those." I was like, "Oh, that makes a lot of sense."

Just go to BuzzSumo.com, find the articles in your market that have been shared 100,000 times and have 18,000,000 reads, and that might be something that people in your market are interested in, so why not just make this landing page offering them that blog post for your email address. Use the same title that they're already using because it's proven to work, and boom, now you've got these new lead magnets. I hope you guys got that because it's pretty powerful. I'm going to be busting out a crap-ton of landing pages here that aren't going to take hardly any time at all, and all they'll do is opt you in, redirect you to that landing page and then you'll be added to my list and I'm going to sell you cool stuff that you need and want.

This works in other markets, too. Let's just say you're a brand new beginner. You've got nothing, right? Let's say you're like, "Hey, I want to be in the ..." What's a cool market? You want to be in the almond milk making business and I say that because this morning I made almond milk, which is awesome. I've never made almond milk before but I did it and it was one of the coolest things ever.

I don't think there's really a market for that, but let's just pretend like there was because there should be because it's amazing. It tasted way better than regular almond milk and it's not going to kill you because there's some ingredient in regular almond milk you buy at the store that will kill you all. Just FYI, learn how to make your own. It's really fun. You have to buy a $6 sprouted seed bag or nut bag or something. That sounds horrible. Anyway, that's the only thing you need is that and almonds. Anyway, it's pretty awesome. For a $6 investment, you can make your own almond milk.

All right. Back on track, Russell. Sorry, my ADD brain is flying. The snow is not helping. The thought of Marshmallow Mateys is keeping it going. All right, so sorry you guys. I'm sorry I'm putting you through this.

Back to focus. We decide we want to go into the almond milking market. We want to sell the crap out of people who want to learn how to milk almonds. First thing we want to do is go to BuzzSumo.com and we search almond milk and we find out that there's this blog post that they say has been shared 150,000 times about how to make your own almond milk. People are going nuts about almond milk. I go to Clickbank.com and I find four more products about how to make almond milk, almond cake, almond flour, almond blah blah blah and I'm excited. Then, I go to Click Funnels, I set up a really quick landing page that's called Almond Milking Secrets and then I'll have a little thing underneath it from Meet the Parents. It'll have that little clip where what's-his-name is like, "I can milk anything with nipples," and then the other dude's like, "Well, can you milk me, Focker?" I'll have that clip underneath the thing so it'll be funny and will make it go more viral. I'll have an opt-in.

Then, boom, I'll go to Facebook. I'll target almond milking people, and they see this landing page saying, "Hey, here's my almond milking secret." There's this funny video from Meet the Parents. They opt in, boom, I redirect them to the exact blog post article that already has a billion views because you know that's what people want. I've got a follow-up sequence now where I start selling them almond milking products, almond making flour, almond making whatever else.

Now I'm in the almond business overnight. Now people are buying. Now I can ask them what they want and I can make my own product. Boom, now I've got a huge business.

You see how that works? That's for the almond market. Imagine if we did that in a market that was actually making some money. It’d be pretty cool, right? Anyway, I hope that helps because this is a strategy you should use no matter what. If you don't have a business yet, this is how you could start a business very, very quickly. If you do have a business, go out there and find all the viral, crazy articles in your market. Blog posts, Youtube videos and things like that, and just ask for name and email address. Share those with people and boom, you're in.

There you go, guys. That's what I've got for today. Hope that helped. I'm jumping in to go and get my cereal and I will talk to you guys all again maybe tomorrow. Who knows? If not, we'll talk to you guys soon. Thanks everybody. Bye!

Dec 23, 2015

WARNING: Ignore this advice at your own peril!

On today’s episode Russell talks about THE one key to keeping money flowing in your business. He also tells you exactly how to do it and how to make it grow.

Here are some cool things to listen for in this episode:

  • Russell walks you through the steps on how to start a weekly webinar to get money flowing.
  • He then walks you through how to keep that money flowing and grow your list.
  • And why Russell will do a LIVE webinar every Thursday from now until the end of time.

So listen below to hear how to keep money flowing in your business.

---Transcript---

Hey everyone, this is Russell. Tonight it is cold outside, but we're still about to do a Marketing In Your Car.  Hey everyone, I hope things are going amazing for you. Heading home from the office today, and just keep getting more and more excited about how simple and stupid my plan is for next year. The angle's always world domination, and the strategy's changed so many times, but look at the people in our coaching group that have made the most amount of money, the things that have made me the most amount of money. It's all had to do with one core focus. It comes down to this. If you’re taking notes, write it down right now. If you're in a car, pull over so you can focus a 100% because this is the key. Okay, and I talked about his on my periscope, the one that I told you guys about yesterday that we did 150k sales on it. The key is having a live event every Thursday, and the one singular goal of your entire company is to get at least a thousand people a week onto that webinar.

That's it. It's kind of like the whole 'apple a day keeps the doctor away'. A thousands registrants a week for your webinar keeps money flowing. We were doing the math on that. Let's just say, and I don’t have the numbers in front of me cause I'm driving, as you guys know, but say you have a thousand people a week to register. This is all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything you're doing is all pushing towards this one event that's happening ever single week. You're just focusing on that. Okay, and so you're doing that. You have a thousand people to register. From that, you get thirty percent show up rate, right? That drops to three hundred who show up, and then your call to action ... Let's say you follow the perfect webinar script, if you don't follow it, you get like 1% closure. You follow the perfect webinar script, you're at 10% close rate. That means of the 330 people give you a thousand dollars from that webinar, so you just made 30,000 dollars.

The math on that, let's say you should be averaging between 3 and 5 dollars per webinar registrant. Let's just say we spent 5 dollars per registrant, and we've got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was talking to my kids right now I'd say, "Son, you call that arbitrage, okay." I put in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars back, boom. I didn't just get that because a couple other things are going to happen.

Second off, from Thursday night to Friday, Saturday, Sunday, we're going to be focusing on our replay sequence, okay. Now, there are a lot of different things you can do in a replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay. Because think about it, you had 1,000 register, only 300 showed up. Only 10 percent of those people bought. You only had thirty people out of a thousand. That means you have a whole crap ton of other people haven't bought yet, and so you're job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a periscope, rant close Saturday night trying to get them to buy, whatever it is. You're pushing these people to take action and to give you money and to close.

If you do it right, you should double your sales. That means that 30,000 now turned into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than 10X your money that week, which is pretty good, right? You're like sweet this is a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at midnight. You do that every single week.

Let's say that was all you did. I don't have a calculator here, and I'm not smart enough to do the math while I'm driving, but if you do that, 60 grand times 52 weeks, what's that end up being? Whatever, 3 million bucks or something, right? Your cost, 5 grand times 52 weeks, you're at 250 grand. You put in a quarter of a million bucks, you made 3 million, or whatever that is. That's a great business. That's more than most people will do ever. That's really, really exciting right there.

That's the first step in this. The second thing to think about is every single week, you're adding a thousand people to your list. Okay, so by the end of the year, you have 52,000 people on your email list. These aren't normal people. People who have gone through your webinar registration funnel, seen your indoctrination series, they've been on your webinar, they've been indoctrinated, they've learned from you, they've seen you pitch. Those people will love and respect you a lot more because of that process that you went through with them. Now you've got a better quality person.

If you screw this up, if you don't treat your list very well, you should be averaging at least a dollar per name, per month on your email list which means by the end of a year, you should be averaging an additional 52,000 in sales just from other exterior, I know there's a different word for that, but other things you sell that list. If you do it correctly, and you follow the whole DotComSecrets modeling, you do a value ladder, and you have upsales, and you have high ticket things, and you have other webinars and things like that, you should make a lot more than that. You should make five, or six million bucks off of that list to be a hundred percent honest.

All that came from one solitary focus. One thing, the apple a day, it came from every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday through Sunday we close deals. And that is the fuel. That's the business. I just today, right before I left the office, I went on Thursdays, for me I do mine at noon, from noon until 2 o'clock, I put on recurring, and said every Thursday from now until the end of time I'm doing a webinar. Some people say, "Well do I do a new webinar every single week?" No, it's the exact same webinar. “Well Russell, shouldn't I do it automated?” No, you shouldn't, maybe someday, but right now you're going to do it live.

I've done my Funnel Hacks webinar at least thirty, maybe forty times live, and I'm going to do it live every Thursday next year that I am in the office. I will automate it the days I'm not there, but I'm going to do it live.

A couple reasons why. Why would you do it live? It's the same pitch Russell, it's probably word for word, and it is at this point. This is the reason why: On Thursdays when I’m doing a live webinar, guess what happens? Everyone is focused on this live webinar. Support staff’s ready, we've got people answering chat, tech guys are watching everything making sure that everything's working. We've got everyone’s focus and attention on this one event that's happening. Guess what happens when you focus on something? It's really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that will grow. If you focus how many webinar registrations you get each week, that'll grow. If you focus how much money you want, it'll grow. If you focus how much weight you want to lose, it'll grow, or you'll lose. Whatever it is on that side.

There's this weird thing that whatever we focus on grows, so hey, let's focus on that, and it'll grow, and get better. We focus, everyone focuses. Thursday, this is sales day. This is the day we all focus on selling, okay. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow up. If you do that, you guys, that's the prescription for an amazing business next year.

I was talking to Liz Benny, and I told her, I said, “Liz, I've seen you when you were running the webinar model consistently, you have the right numbers. Everything was working”. I told her, I was like, “I think that you can do 5 or 6 or 7 million dollars”, I have a hundred percent faith she can do it. I know she can, and she knows she can, and she's going to. Guess what she's doing? She's coming back to the same model, going back to basics, all of us. I'm doing it, my entire Inner Circle's doing it, I'm going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was trying it, I'd say “Son, that is the basics”. That's what we're focusing on, and if we all do that collectively, we'll change the world in our own little ways.

That's what I'm doing, I hope you guys follow suit. I'm excited, and I hope you're excited, and it's going to be a lot of fun. I want to warn you, there's going to be some ups and downs. Sometimes Facebook's going to kick you off. Sometimes other ad networks won't work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won't work. Sometimes GoToWebinar will drop you, or webinar jam, or things are going to happen, and it's going to be frustrating and annoying and lame and hard, and you're going to be discouraged.

Every time you get discouraged, I want you to think about the apple a day, and think about, I've got to come back. This is the focus, and every single week I'm going to get better, I'm going to get better, I'm going to get better. Maybe the first week I'm going to get ten people to register. Next week I get thirty. Next week I get fifty, and if I make that my focus, whatever we focus on, what happens? It grows. We're going to start focusing on that, and what's going to happen in the next 12 months is your business and your life will be transformed. It can't not be, and the lives of the people you're serving will be transformed.

You say, Russell, this is cool, but I can't afford to buy Facebook ads right now. I don't care if you can't buy Facebook ads, go spam Facebook, okay. There's a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them, go talk to people, do joint ventures. There's other ways to do it, and if your excuse is that I can't do it because my Facebook account got shut down. I can't do it because I don't know any JV partners. I can't do it because, fill in whatever excuse you want, that's all those things are excuses. There's a lot of people with a lot of good excuses out there, but the ones who don't have excuses, and just think, how can I figure this out? They focus on it. It's weird. What happens when you focus again? You get things done. It starts to grow. Start focusing on, what else can I do? I'm broke, I can't buy Facebook ads, what else can I do?

I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner Circle a while ago. I've been watching him. Just been crazy impressed with him, all the stuff he's doing, and just grateful he joined because I have a chance to see this glimpse of what he's doing and it's just been amazing. I'm watching him do these blog posts, and he's getting hundreds of thousands of millions people reading these blog posts, and it's just ... He focuses on that and it grows. I saw him post the other day how his goal of the first of the year is to get 100 thousand visitors a month, and I think now he's getting 100 thousand visitors a week, or something crazy like that. It's what you focus on grows, and he's doing that through free traffic, and he started making money, and then he started spending his money on Facebook to boost those posts, and that's the model. That's how it all works.

Anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that's the model, my friends. That's what we're focusing on here. That's how we're going to take our company from 8 figures to 9 figures and beyond. That's how you should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. It's the model. It's what works. It's what's working today, and there's nothing else you should be focusing on, I don't think.

There you go. You've got it on a silver platter now, on a napkin, you have it in front of you. You just gotta pick it up and run with it, and if you do then I only want you to send me 10 percent of what you make. I'm just joking. All I want you to do is serve other people. Help other people, get your message out there, and hopefully you'll tell people about Click Funnels along the way because we love it, and it keeps getting better every single day. Thanks everybody. I'm almost home. I'm going to bounce, and have an amazing night, or day whenever you're listening to this, and I'll talk to you guys all again soon. Bye everybody.

Dec 21, 2015

How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber.

On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K.

Here are a couple of cool things in today’s episode:

  • Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000.
  • And how it also helped Russell win a Cryosauna

So listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money.

---Transcript---

Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope you're doing awesome. I'm actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldn't even ... I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today it's doing alright. I've been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, I'm heading to the office for a little bit. But this week, it’s our Christmas week, so I can't work too hard because I've got to play with my kids too, but I do have some big things that we've got to get out of the way and get done.

I wanted to share with you guys kind of a unique win that happened this weekend that was ... It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as I've been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? We've been trying to slowly and organically grow our audience, and make it bigger and better each time. It's been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform.

It's kind of this weird thing. We didn't want to promote it because we have our own automated webinar platform, but he's also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, "Yeah, we're going to help promote this, but we've got to do it in a way that's different and cool and help people understand." Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. That's kind of what the promotion was.

We started the promotion, and made a really good bonus offer, and it didn't sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like "Huh. Well, that sucks." We tried to help him out, and I was just like, "Ah, it's not really working." I think the biggest problem they had was they're selling automated webinar software, but they didn't do a webinar to sell it, which I thought was kind of strange. I thought, "I'm just going to do my own webinar," because I think that's a better way to do it.

Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didn't get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mike's like, "Hey, you're in the lead, but these other dudes are catching up to you. And you should promote it again." I was like "Oh crap. I was going to do a webinar, but I didn't." I was just like, "I don't think anyone else is going to buy it based on how I was doing it." Then I had this epiphany. It was like angels from heaven were singing and they said, "Why don't you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you don't have to create PowerPoint slides." I was like "Sweet!" Because I know the pitch, I know what I wanted to put in there.

I was like, "I don't think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version." So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone.

I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. What's crazy is I used the one ... I'm using terminology from the Perfect Webinar script, so if you don't have it yet, go to perfectwebinarsecrets.com and go get it. It's 5 bucks. I used the one thing as the title in my Periscope and my Facebook Mention, which worked really good. We got a lot of people on. I did the whole pitch. I think we had 3,000 people live between Periscope and Facebook Mentions who saw me do the 25 minute pitch, which was crazy. How often do you get 3,000 people live on a webinar? Let alone with the click of a button, with no advanced notice. I did that, and then as soon as it was done, John, on my team started promoting the Facebook version because it was on Facebook. He started blowing it up. Within 3 days, I think, we had 30,000 people had seen that video, which was crazy. The crazier thing is that from that we sold 160 copies the next day of Ever Webinar and the day after that we sold 78 more copies. It was crazy.

We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000, and I won a $50,000 prize. That's not counting re-bills and stuff like that. When all said and done we made $200,000 off of 1 Periscope, Facebook Mentions where I just used the perfect webinar. It was amazing. I hope you guys listen to that, and I hope you take it to heart because it gives you the ability just to test, really quick, a webinar offer and see if it's going to work. I wish I would have done that before I created some other webinars that didn't work. It would have saved me a lot of time.

My guess is you will see me over the next upcoming months, once or twice a month probably, doing a micro Perfect Webinar pitch on Periscope and Facebook Mentions. Because if you can make that much money, that quick, why not just do it, and why not do it every once in a while? That's kind of what happened. It was kind of fun. If you haven't seen it yet, if you go to blog.dotcomsecrets.com, that's where we store them all. If you go to marketingquickiesshow.com, they'll be listed there too. I think the title is something like "How to Make an Extra Seven Figures Next Year Using this Webinar Model," or "How to Make at Least Seven Figures Next Year Using this Proven Webinar Model," or something like that. If you search for that, you can see the video, and just see me do the pitch, and all that kind of stuff.

This is the best part. For those of you guys who know anything about bio-hacking, or doing weird stuff to try to increase your awesomeness. One of the coolest bio-hacking things you can do is a cryo therapy unit. Tony Robins has one in his house, Dave Asprey has one in his house, and then usually most people have to go and travel to go find one. There's one dude in Boise that's got one in his clinic. I've always wanted one, and I've been begging my wife, and she keeps telling me, "No because it's ridiculous. It's way more money then you should spend on something stupid like that." I don't really have an ideal spot in our house. Well, I kind of do, but anyway ...  The affiliate prize was $50,000 towards the BMW of your choice. I don't really want a BMW, but I do want a cryo unit, which happens to be exactly $50,000.

I emailed Filsaime and I'm like, "Hey, man. If I win can you buy me a cryo chamber, or whatever you call them, instead of a BMW?" He said, "Yes." I actually won a cryo unit from doing the Perfect Webinar on a thing, which is freaking amazing. Now, I've just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber, so that's the next challenge. If I can close that deal I will have one in my house.

Anyway, I'm kind of excited as you can tell. My voice, as you can hear, is starting to fall away. If you guys made it to the end of this I apologize my voice is going, but I hope that gives you an idea. Don't forget, you guys, there's a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing our audiences like we've been doing, and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this, and I hope you guys try it. If try it let me know. Post the video on Facebook afterwards and tag me, and I'll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope, or the Perfect Blab, or the Perfect ... I don't know. We'll figure out a cool name for it for anyone else who does it.

Anyway, there you go you guys. I hope you guys can use that. If you're ever in Boise and you want to come my cryo chamber, if I have it, you're welcome to come. I'm just joking. My wife probably wouldn't want you to come to my house. Not because it's you, just because it's those weird people on the internet. You know what I mean. Anyway, I'm going to stop before I get in any trouble. I appreciate you guys. Have an amazing day and we'll talk to you guys all again soon. Bye!

Dec 17, 2015

Check out this case study of what happened when we applied these two simple words.

On today’s episode Russell talks about the two magic words that made Russell more money than anything else. He also shares why those two words are so powerful.

Here are some cool things to listen for in this episode:

  • Learn what two words have helped Russell in his business and how he is trying to figure out how to use it in more aspects of his life.
  • Why Russell stopped selling Ignite and now is only focusing on Inner Circle
  • And how Russell used those two magic words to sell spots in the Inner Circle.

So listen below to hear how Russell used urgency and scarcity to make a ton of money.

---Transcript---

Hey, good morning everybody. This is Russell Brunson, and welcome to Marketing In Your Car, everyone. Today is the day I'm going to talk about two of my favorite words. These two words have made me more money, than I think, pretty much anything in the history of my life. If you could learn these two words, it's done, that's all you need.

Well, that's not true. You've got to have a good offer, good product, good reputation, good brand, all the things you got to do it right. If you have all those and you want to turn that into money, the two magic words are, you ready for it? Number one is "urgency," and number two is "scarcity." That's it. If you can have those two things, along with an amazing offer in front of the right audience, it's game over.

Here's the back story. Last January, so a year ago, it's not quite January yet but almost, Vince Palko from Adtoons.com, super cool dude, he's the inventor of the hand sketched doodle video. Anyway, he messaged me, "Hey man, what are your goals for next year?" I'm like, "Why?" He said, "I'll make you a cool gift." I wrote down about a handful of goals and sent them over to him and he ended up sketching this amazing… it's awesome, it's just the coolest thing, it’s like this huge picture with all my goals drawn out in cartoon format and this really progression between, it was amazing.

He does that if you go to AdToons.com and message him, "Hey Vince, here's a million bucks please draw my visions so they can become true," and he'll do it. He did that and sent it to me and I got it blown up and I put it on my wall and it's just been there. I didn't even think about it at the time but it's a year ago, my goal was only work close with 100 entrepreneurs in my Inner Circle, that's what I said.

At the time back then I think we only had 25 people in the Inner Circle, and it's $25,000.00 a piece and to get a 100 I think that would be pretty awesome, but it was outside my reality, but it was a goal I put up there. Then fast forward over the last 12 months we have our Ignite program at $12,000.00 and our Inner Circle at $25,000.00. We've be selling both of those and it's been doing well. Obviously a lot of people are going to the Ignite program. I think we sold 180 or so people into Ignite and Inner Circle kept growing as well. It’s been interesting, as Inner Circle has been moving forward it's exponentially been growing, I think that's the right word, where it keeps getting bigger faster. I think that we do a really good job with that. I'm really proud of it. Then people find out and then more people find out and it's just kind of growing organically really quickly.

About a month ago I was looking at it. Inner Circle has grown actually faster than the Ignite program which is interesting because it's more than twice as much money. The people in the Inner Circle are honestly my dream clients. Most of them have some amazing things happening. They just need some directional things, or feedback or bounce back ideas and just cool stuff like that where it's awesome.

I had this idea and I was actually looking at my sketch with Vince and I saw it said, "Work closely with 100 people." I think right now I'm working close with the 50 or 60 that are Inner Circle and then a little bit further distance with Ignite and then everything we're doing. I was like, "What if we just shut down everything except for the Inner Circle and just focus on getting 100 people in there and I just really close with those 100 people, and if someone leaves and a spot opens we can refill but just actually close it down. Say there's a 100 spots and when they're gone, they're gone and just kind of do that."

It took a little while to get all the pieces in place so that we wouldn't drop any balls and we can continue to service all the people who had bought Ignite up to this point. A few weeks ago we stopped selling Ignite, no more selling Ignite. We're servicing those who are in but we are not selling anymore. Let's just focus on Inner Circle. If we're going to get 100 people, then how's it going to work? There are some mastermind groups where they have 100 people in it's like stupid, it's like going to a seminar. I didn't want that. Our groups can facilitate about 35, 35 is kind of high, even 32-33 is about perfect in a group. I'm basically going to have to have 3 group, if we do 3 groups of 33.3, so somebody is going to be chopped into thirds, I'm just kidding. If we do that it will work, so we went and we actually booked all the hotel rooms for the year, and everything is kind of finalized.

I'm like, okay cool, now we need to get, I think at that time we're about 65 or 70 people in the Inner Circle so we need to get 25 more people. All the guys on my team are like, “you realize it took us almost a whole year to fill up 2 groups and a lot of work.” I was like, "I think we can fill up the last group though in December." They're like, "That's not possible, December is the worst month for sales and all these kind of things." I was, "Yeah, I think we can."

On Monday I sent out an email that basically said, "This is how many spots are left, we are only having 100 people in when they're gone, they're gone." I used those 2 magic words. I used "urgency" and I used "scarcity." They were true urgency and true scarcity. What's happened since then has been insane, it's been literally insane. We've had almost 200 applications. I've only got 2 guys who are doing the phone calls, they can't even keep up with it. After you apply, if you've gone though my high ticket training, you know the big focus is after someone applies, try to get them to inbound call you. We've had I think like 30 people leave voice messages from inbound calls like begging us to call them back as quick as we can. Our guys are as fast as they can calling people and making sure they're qualified because we have a high standard in the group. If they are, then signing then up.

It's crazy, it's like every hour yesterday I get a message, boom Russell, so and so just joined Inner Circle, boom Russell so and so just joined Inner Circle, just going boom, boom, boom, boom and it looks like we're probably going to sell out all the last, and I can't remember it was like 22 or 23 spots as of Monday. I think now we're down to like 17 or 16, I don't know, but I think we're going to sell them out before the end of the year which is crazy. That should have taken almost a year to fill up but instead we did a couple of days because of 2 magic words, "urgency" and "scarcity."

I look at webinars we do and the different between webinar that does good and a webinar that does amazing is 2 magic words, "urgency" and "scarcity." The better your urgency and the better your scarcity on your pitch the better it's going to do. We used to do a webinar on Thursday, and we do replays Friday, Saturday and then we kind of end it and then Monday we'd start the process over again. A little while ago we started adding in urgency and scarcity on the last day, saying, "Hey the replay really is coming down tonight, so go and watch it," and then like 6 hours before we pull it down say, "Okay 6 hours and then we're pulling it down." What's interesting is that last 6 hour call, I'd send 2 emails on Sunday, one Sunday morning and then one Sunday 6 hours before we pull it down. What's crazy is that 6 hour warning email where I'm applying urgency and scarcity typically makes as much money as the live webinar does which is crazy, just nuts, it doesn't make any sense.

Anyway, I'm smiling today just thinking about how can I apply urgency and scarcity in more spots in all aspect of my life. How can I apply that to get my kids to do stuff and get things done. How can apply to force myself to get things done. How can I to get my employees to do things, my team and other things like that. Those 2 things are amazing. Try to figure out ... Oops excuse me, I just honked the horn, I hope the person in front of me is not upset. Anyway, trying to figure out how do we create cool bonus structures or cool promotional things with affiliates, how can we do that.

I remember when we did the DotComSecrets Book launch, I think in the first week we were paying out 40 percent commission to the whole Funnel and the second week we transitioned to $20 per book and then we had a countdown. Then at, whatever day it was, Thursday at midnight when we closed the contest down it went back to 40 percent commission. We had this big urgency and scarcity, every book you give away for the next 24 hours, 12 hours, 3 hours you'd be getting 20 bucks as opposed to the other thing and people went crazy.

Anyway, those are my 2 favorite words. I'm not a tattoo guy but if I was I'd tattoo those to my forehead or my arm or I don't know maybe I'd get one of those sweet, I don't know what it's called, barb wire chains around my bicep that would say, "urgency and scarcity" weaved into the barb wire, that would be pretty sweet, right? No, just kidding. Anyway. I'm such a dork. All right guys, well, I better stop before I embarrass myself anymore but think through those 2 words, urgency and scarcity. Figure out how you can apply them to all aspect of your business and your life because they are magic. It's amazing. You can move mountains if you've got urgency and scarcity. Without them people just aren't inspired to take action.

In fact, last night there was a dude who applied for the Inner Circle about a year ago and he's what we call, this is probably politically incorrect term, but we call him a stroker, somebody who comes in, they call, they ask a lot of questions, they listen to the whole thing and they're trying to see how the process works and trying to get information and they're not really buyers. We call them strokers for whatever reason. This guy, a year ago stroked us and went through the whole process which at the end of it it was kind of annoying because is was like eh. I knew he had the money, I knew he wanted to be in it, but it was just like he didn't have whatever else to push him over the edge.

Apparently he applied on Monday and then again on Tuesday and on Wednesday because last night I was going to bed, and on Skype there was like 10 messages from him, all in caps, "Russell I'm trying to get in Inner Circle, no one's calling back, Russell let me in, I need to get in before it's ..." like freaking out, I was like, "This dude a year ago went through the process and didn't get involved for whatever reason has been sitting for a year, but now that we've got some urgency and scarcity in place, now not only is he reapplying, he is flipping out, Skyping me trying to get in. Those are good signs? There you go, you've urgency and scarcity. Have some fun with them. Actually that's your Christmas gift from me for this year, so Merry Christmas. Urgency and scarcity from Russell. Hope you love them. All right guys, I'm out of here. We'll talk to you guys soon. Goodbye and have an amazing day.

Dec 16, 2015

How to become more by increasing what you expect from yourself each day.

On today’s episode Russell tells a story about a guy from some Tony Robbins’ events and why he expected more from himself and how that made his story is so inspiring. He also talks about how wresting helped Russell expect more form himself.

Here are 3 cool things to listen for in this episode:

  • People expect a lot of you, but what do you expect from yourself?
  • Why the more you expect out of yourself, the more successful you will be.
  • Why letting yourself off the hook is not always a good idea.

So listen below to find out why you should expect more out of yourself in order to be successful.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a snowy marketing in your car. All right, all right, so we've got snow out here in Boise Idaho and it's beautiful. It's supposed to snow for the next three days, so I'm hoping we just get dumped on because it would be really fun to take a day or two off with the kids and just do snowball fights, and snow forts, and all of that fun stuff. Cross your fingers that we get dumped on for a little bit here. I just wanted to jump in real quick because I just listened to a podcast and someone said something and it sparked something and I wanted to jump in here. It has to do with what you expect from yourself. We have all sorts of people in our lives that have expectations on us, right? Our wives expect us to do things, our kids, our co-workers, our employees, our parents, our friends, our brothers and sisters, everyone expects things out of us, right? That's one thing.

I'm curious, what do you expect out of yourself? We were at a Tony Robins event and if you've ever been to UPW there's this little, not little. There's this guy, he's a little shorter, but like a stocky, bald dude, who's always on Toby Robins security, and at every UPW. If you ever go you'll see him, he's usually one of front guys in the front. He's always standing there flexing, making sure nobody gets to Tony. Anyway, the last day when Tony sells Business Mastery, usually this guy will get up and tell the story, and how basically when he was growing up ... I can't remember how bad his life was but he went to a Tony Robins event, it changed him. He started just going to every Tony Robins event and just trying to just be there all the time, and be around it, and talked about how it changed his life from being this homeless kid to being a multi millionaire, and all of these things, it was just a really inspiring story.

Afterwards we pulled him aside and we were just talking to him, me and four or five of our friends, we were just talking to him and the dude was like oh, so motivational, I just wanted to hire him just to come yell at me once a week. He was talking, and one thing he said that was interesting is we asked like, "What made the difference. Why do you come and work for Tony for free five times a year, and why do you do all of this stuff?" He said, "Where I grew up from nobody expected much from me, so I didn't do much. When I came here," he's like, "Everybody expected a lot out of me." He's like, "The reason why I'm so successful now, I expect more out of myself than anyone can imagine." I remember thinking about that like, that's the driving force. What do you expect out of yourself? You think about why we get depressed in life, or why we have issues, or whatever it might be, I think it's usually because we expect something out of ourselves and we don't do it.

I look at the things in my life that I really struggle with and that cause me pain, and almost all of them are associated with this is what I expect from myself, and this is what I'm doing. It's like when you were a kid and your dad is ... you do something really, really bad and you're expecting him to beat you and you're preparing for a whooping, and then he comes in and he just looks at you and shakes his head and says, "I expected a lot more out of you," and walks away. You're like, "Oh, daggers in the heart. That was way worse, why didn't you just beat me? I could have handled that." I think that's a big thing, and I'm curious for you right now, and everyone listening is in different parts of their life, different times, different seasons, and different parts of their business as well. I'm curious, what do you expect out of yourself?

People always ask, "Russell how do you get so much stuff done? How do you blah, blah, blah," all of these things. I don't feel like I do that much but I feel like I expect a lot out of myself, because of that I don't sleep in, in the morning, I don't go to bed early at night, when I'm at the office I don't goof off, I'm not surfing Facebook and if it's not making me money, if I'm not helping someone, I expect so much out of myself that I don't, I just keep working, I keep moving forward because I expect it out of myself. I look at one of my favorite coaching clients from the last year and a half is Liz Benny, you guys have heard me talk a lot about her. People ask me, "What was different about Liz? How come she was able to grow so fast?"

The reality, if you listen to the Voxer messages she sends me, I don't know anyone that expects more out of themselves than her. She is always on herself, which is part ... I'm like man, you're doing awesome, lighten up on yourself. That's why she's so successful, she expects so much out of herself. She always says, "The Liz Benny that I am is not this, I am here, I need to be here, I need to get there. I expect so much out of myself." I think that sometimes we just let ourselves off the hook. If you're struggling, it might be because you're letting yourself off the hook. I don't know, it might not be, there's life circumstances, there's things. Even when I expect a lot of myself we still had issues and headaches, things that come up so I get that, that's a real thing. If you're not progressing, and not progressing your own life, your clients lives in the way that you want, I wonder if that's the issue. I wonder if you're not expecting as much, enough out of yourself.

I'm just going to put it out there, and I may be wrong, I don't know. If someone was to ask me now thinking back on it like, "Russell why are you having so much success?" There's a million external forces that have made it, there's so many. My partners, my employees, and my friends, people that have made this happen, right? Internally for me it's because I expect so much out of myself, that's it. I woke up this morning excited to get to work because I expect so much, and I want to do so much, I want to help, and serve, and change, and I can't do that without it.

Anyway I just kind of wanted to throw that out there today, again I was listening to a podcast and that just popped into my head, and thought I would share it and hopefully you get some value out of it. Yeah, it's interesting, I think the same thing was true when I was a wrestler. My Junior year I was the state champ, and the next year there was a national tournament, you had to be a Senior and a state champ to go to so I was like, "Okay, I'm going to go," and I expected that I would be an all American. That was what I expected out of myself. My Senior year the state tournament I lost to this punk kid who's not very good in just a really bad match. I ended up taking third place in state that year, my Senior year. I won it my Junior year and third my Senior year and I was destroyed, it ruined my self image. Everything that I was disappeared that day and I was so mad, but I expected so much out of myself and I was like, "No, I'm an all American. I know that already, that's not something that's up for debate just because I lost this match."

I was so mad and I remember we had two months before the national tournament and as like Russell right now is not an all American but I am one, I know that, that's what I expect from myself, and that's what I need to get. For the next two months we went crazy, I was working out on average ... I remember one time when Dan Gable, when he's training for the Olympics was working out for seven hours a day, that was the standard I set for myself. I need to work out at least seven hours a day, so I'd lift, I'd go to my high school workout, then I'd try to find another high school close to me that had guys that were also training for the national tournament. I'd travel there, so I had to do two to three wrestling practices a day.

During that time, that two month period of time, I went from being a good wrestler to being a great wrestler, I went to national tournament and because I had won the state tournament my Junior year I qualified, but I was probably one of the only dudes in the room who didn't win the state tournament that year. Came in, and because I expected so much out of myself over that two month period of time I came in and in a tournament that I think prior I would have done alright in, I don't think I would have placed in it, you walk in and the bracket has eighty six state champs in it. I came in and I beat almost everyone, I beat a two time state champ, I beat a three time state champ, I beat all of these people and I actually made it to the finals. The finals I lost by two points from a kid from New York.

I made the national finals, I took second place in the country, I became an all American, and it wasn't something I was surprised about, I expected that out of myself, but I wasn't there at the state tournament. It took that loss and that setback, which we all have in life, it took that kick in the nuts, whatever you want to call it, that took me back, for me to really step up and say, "Look, this is what I expect from myself and I need to achieve it all costs." I did in that situation, anyway, I hope that helps. I know that again everyone's in different times in life, you may have just lost your state tournament, figuratively speaking, or you may be on the two month process where you're trying to become who you know you need to become, and maybe you just placed, and maybe you became an all American and now you're kind of figuring out the next step.

Wherever you're at, the more you expect from yourself the more you're going to achieve. Yeah, that's it for today, hope that helps. All right I'm at the office, it's snowing, and actually I have to go to head shots today so I'm just grabbing my juice, we're on the juice fast still, and I'm headed in, headed back to get my head shots then I got a webinar today. That's my plan, appreciate you guys, have an amazing day, and we'll talk soon.

Dec 15, 2015

It looks like my email yesterday struck a chord with a few of you…

On this episode Russell talks about his juicing diet that he and his team are doing for one of his Inner Circle members. He also talks about why he has decided to shut down his Ignite Program.

Here are a few things to listen for in today’s episode:

  • Russell explains why he is shutting down his Ignite program.
  • Why he is only focusing on his Inner Circle program and how many people he is letting join.
  • And how you can sign up to be a part of the Inner Circle and why you should.

So listen below to find out how you can be a part of Russell’s Inner Circle.

---Transcript---

Hey, everybody. This is Russell Brunson, and welcome to "Marketing in Your Car." All right, everybody. Hope you're having an amazing day today. I'm heading in to the office and we have sun shining. It's beautiful. I think it's still cold, but the sun's up, so it makes you feel like you're ... Makes you feel better, so that's exciting.

Anyway, I'm really excited for today. We actually started a company-wide juice fast yesterday, so one of our ... We have a new person named G from over in London. When I was in London I met her, and then she joined the Inner Circle, and she's working on a juice cleanse product and a bunch of stuff like that.

I was like, "Basically, we needed some results," and she's like, "Well, I've got a lot of people I’ve done it for, but I don't have any videos." I'm like, "All right. I'm going to drop everything on this side. I'm going to get my entire company to do it, and we're going to become your testimonials." It's kind of cool. Everyone, this week, is on a week-long juice fast and documenting the process and creating cool video content for her, for her new upcoming launch, which will be fun.

Just one of the fun things we do for our Inner Circle members that's cool. Anyway, day one was actually really fun. It was interesting. I do weird stuff all the time, as you guys know if you've listened to this podcast for any amount of time. I'm drinking and eating and trying all sorts of weird stuff. I actually really enjoy juicing.

When I juice, typically it's hardcore. I don't put any fruits or berries or those wussy things that make them taste good. I just go straight for the hardcore. I'm using cucumber, fennel, celery, and some lime for some taste and that's what I drink. Most people think it's disgusting but I love it. It's glowing green, so you drink it ... I feel like I'm drinking ooze from Ninja Turtles. I feel my whole body just, boom, exploding with alkalinity and power and energy.

Yeah, it doesn't taste that good. It doesn't taste bad, and in fact I like it a lot. I've become very accustomed to that, so I like it. If I give that to the average person the first time, they'd just be like ... It's like it's a kick in the face or something. Is someone honking at me? I don't even know. Anyway, that's what we're ... I feel like someone's honking at me but I can't figure out who. I like pretty strange stuff. My taste buds are acquired to weirdness because of it.

Most of them aren't, so we have this place called Tree City here in Boise and so I paid for a week of juicing, so they're going in and we grab ... Basically they give you six bottles of juice you drink all day. There's one that's called the Vitarrific, which is pure greens and ginger and really strong, which I think is awesome, but most everyone in the office is gagging on it and trying to keep it down. It's pretty funny. Then there's a coconut one, there's one called CAB, which is carrot, apple, beet, which is really good. There's coconut, there's almond milk. Anyway, it's really, really good.

Yesterday was fun. I was drinking them thinking it was like drinking candy and most of these guys are dry heaving. They're in the bathroom every five minutes. It was awesome. Anyway, I love putting my team through crazy stuff like that when I can. That's what we're doing over here.

Yesterday I sent out something that got a lot more attention than I thought. A lot of you guys know for the last two or three years we've been running two coaching programs, our Ignite program and also our Inner Circle program. As they've grown way bigger than I ever had initially thought or hoped ... Initially we thought we were going to get maybe fifty people in Ignite and twenty-five in Inner Circle, but it's grown to the point where we've got almost two hundred in Ignite and Inner Circle now we're about seventy, which is crazy.

The other thing I'm looking at is how much time it's taking from me, and it's just been really hard as it keeps on growing. My thought was, "Do we keep growing it? Do I shift focus from other things to just keep expanding this, or do we change it and shrink it?" With ClickFunnels growing as amazingly as it has, it doesn't make sense for me to keep adding more things on that side.

We actually, yesterday, announced that we're shutting down our Ignite program. Everyone who's in, we're going to continue to fulfill over the next twelve months of their contract. We're just not allowing anybody new into the Ignite program. That's happened on that side, which means those hundred and eighty people, there's nowhere else for them to go now.

On the Inner Circle side, again, we're at seventy-something people. I thought, "You know what? I think realistically I could run three groups." I really enjoy running those groups. It's the coolest entrepreneurs. People get such big results. Everyone who's in those groups are doers who are having success. We basically got two and almost two and a half groups filled up.

I sent an e-mail yesterday saying when the third group's filled, it's done. I'm locking the doors, and the only way we'll ever let people into the Inner Circle again is if someone drops out. As you guys probably know, it's not a cheap program. It's twenty-five grand a year. What's cool is that most of our people, after the year's up, have been re-signing up, which just makes me feel awesome, obviously.

I've been trying my best to serve everyone at the best level I can and it just means a lot to me when people do come back. That's what's been happening. Yesterday I sent an e-mail saying I think it's seventy-four are filled, so that means there's twenty-six spots left. Within an hour we had over a hundred applications, which was awesome. Randy and Derek on my side are going like crazy today, trying to get back to everyone and get in touch with them. I'm pretty sure those spots are going to sell out really, really quick.

If you're listening to this, listening today and you're interested, this is the last shot. Every year I join a Mastermind group. You need to be in one. Ideally you should be in mine if you can. I hate to be ... Obviously I'm biased, but I've been in probably eight or nine different groups and ours is by far the best, for a couple reasons.

First off, the facilitator's pretty sweet. I know him, he's a good guy. Second off, just the quality people we have has been amazing. It's such a huge honor for me that that is the group we've put together. It gives you guys, if you're in there, the ability to be surrounded with just amazing, amazing people.

Other masterminds that I've been in, usually I come in and I'm the smartest dude in the room, which I hate that, because it's just ... I feel like I'm the one facilitating the whole time, where this time, in our groups, I honestly feel ... There's times I sit back and I'm like, "I can't believe I'm getting paid to be part of this, just to be in this room. I'm learning so much from everybody else." It's just a huge honor for me.

If you're going to be in one ... Again, everyone should be in at least one a year, otherwise you're crazy. If you want to be in ours, now's the time to get in there. All you have to do is go to RussellBrunson.com. Yep, I changed it over to RussellBrunson.com, so that when people ask ... I was always telling them this long URL before. Now, if you're interested, go to RussellBrunson.com and you can apply there. I would apply in ... There's a phone number on the thank you page. If you're serious, call that number, because they got insane amounts of apps.

If you're listening to this six months or a year down the road, I would still go through the process, even if we're sold out. I might guess that each month, one or two spots will open up for people who have ... Their year's up and for whatever reason they don't renew. The only way to get in is to be on that waiting list. That'd be the other thing, if you're later on down the road. That's what's happening.

It's interesting. I look at my business, my life. I really... The only thing that I want to be doing is obviously ClickFunnels, I want to focus eighty percent of my time there. I want to work really close with a hundred entrepreneurs, which is the Inner Circle. Then I want to be working on my own little things. That's what I'm doing now and it's pretty exciting. Anyway, I'm definitely, definitely excited for it. I'm excited to meet the last twenty-six people who enter into the Inner Circle. Our first meeting's coming up in January and it'll just be fun to get to know a new group of people.

Yeah, so I'm excited. We have a couple other really cool announcements coming up. I can tell you guys because it's official now. I can't remember if I told you guys yet or not, but we've got the signed contract, we've paid the down payment. For Funnel Hacking LIVE Event, Marcus Lemonis from "The Profit" is coming to speak, which is so exciting. That's pretty cool. We'll have more info on that hopefully next week or so. That's just something I'm fired up about, as you can tell. Yeah, it's pretty exciting.

With that said, I don't have too much more for you guys. I just wanted to let you know that that's what's happening with my coaching stuff. People were freaking out, like, "Are you really retiring?" I'm like, "Well, kind of. Not retiring, but retiring from Ignite program, and Inner Circle we're just locking it down. A hundred people will be in at a time, and that's it."

One of the other Masterminds I joined was supposed to be a small group, and it ended up getting a hundred people. Instead of breaking it up and doing the actual work, they just bundled everyone into one big group. I was at a Mastermind meeting with a hundred people, and I'm like, "You can't, in two days, effectively work a hundred people in a group." Our sweet spot's about thirty-five people, so that's basically how we have it broken up.

There's three different groups. We meet thirty-five at a time, and we can actually get some work done and do some cool things in that kind of a format. That's how we run ours. What else, what else? I think that's it, you guys. I'm almost at the office. If you haven't applied yet, go apply. RussellBrunson.com. If you're already in the Inner Circle, then you're in. Congratulations. You've locked it in. Don't let your spot slip away to somebody else.

Anyway, that's about it for today, you guys. Have an amazing day. I'm excited to go try to take over the world in my little way. Hopefully you're doing the same thing as well, and we will talk again soon. Bye.

Dec 11, 2015

A short lesson Russell learned from his time at spam school…

On this episode Russell explains why he dabbled in being a spammer and how it went. He also talks about why he no longer makes decisions based on SEO stuff.

Here are 3 fun things to listen for in this episode:

  • Why Russell used to feel like he was running away from the cops all the time, and it made it hard to sleep at night.
  • How much money Russell paid to go to Spam School, and why it was valuable even though spamming ultimately wasn’t for him.
  • Why Russell says instead of hiring a person over a long period of time to teach you things, you should hire the person who is best at it and suck all the information from them in a really short period of time.

So listen below to find out why Russell used to be a spammer, but why he isn’t any more.

---Transcript---

Hey, everyone, this is Russell Brunson, and welcome to another episode of Marketing In Your Car. Hey Everyone, so today is a cold, rainy day in Boise, Idaho. It's Friday so I got a couple big things trying to get done, and then I'm going to go see ... I'm really excited for this, Rand Fishkin, the CEO and the founder of SEOMoz is actually going to be coming to Boise and speaking which will be cool for a couple reasons. First off, last ... how many years ago? Five or six years ago, maybe longer, I spoke at ClickBank Exchange and Rand was speaking as well which was cool. I felt bad because I had the big stage and then Rand had this little, tiny room. I went in there, and that dude is brilliant, so smart, it was awesome to listen to him and loved it back then. Just been a big fan of their stuff for a long time. I'm excited to go hear him speak, and I'm not sure if he's speaking about SEO stuff or other things, but regardless, it'll be fun to go and get some cool stuff from him.

It's interesting ... He has a different philosophy on business than mine. I remember a little while ago, reading this huge article he wrote about how they raised all this crazy amounts of money, and all these things, that for me seem ludicrous, some of the worst business decisions in the world yet they're having success. There's different paths and different things. It'll be fun, I'm excited to hear what he's got to say and see what's going down in the SEO world nowadays because it's been a long time since I focused on it. I used to geek-out big time. For a while we had twenty, thirty people all in Peru doing SEO stuff for us and it was awesome. We were getting ranked for all these really difficult terms and it was amazing. We were very, very aggressive and so it was awesome because you could get really cool things to happen fast ... But then the problem was when Google got smarter than us then we started losing everything.

It was this thing where I always felt like I was chasing my own tail. We would go and we would be running, it felt like we were running away from the cops all the time. It felt like, we used to call it ... I'm not going to brag about this, but a little while ago, a few years back, we dabbled a little bit in spamming and trying to learn that game. It's the same kind of thing, it was hard to sleep at night because it felt like… we used to call it the “smash and grab”, where it felt like you were walking in, smashing a window, grabbing a TV and running down the road while the cops are chasing you. That's what it always felt like with SEO and with spam. We got away with it for a little bit, but eventually they always catch you, you can't always get away with it. I hated it, a little while ago, we quit the spamming thing really, really fast.

More so, I wanted to understand the psychology of it so I hired this dude, I was like, "How much would you charge me to teach me how to spam?" He's like, "Twenty-five grand," I'm like, "Done." I recorded all the sessions, and I remember I called it 'Spam School'. It was like eight calls or something like that. I'm like, "Okay, I got Spam School today," it was awesome. We got up and running, we had to buy all these servers, and these tunneling servers, and all this intense stuff. I know the process now, and I'm sure it's evolved since we kind of played with it, but back then we were totally geeking out on it and within two weeks of starting the process, I realized I hated it and so we stopped. I'm not a spammer, I was someone who was intrigued spam and dabble, but we gave up pretty quick after those feelings. In SEO we tried a lot longer, probably two or three years. We focused, we built it up, and we'd get these rankings for amazing words and the traffic started flowing, flowing, flowing, gone.

I remember we kept making all these huge business decisions based on SEO, and I remember one day, coming to the office and being fed up, and slamming my hand down and said, "We will never, from this point forward in this company, ever make a business decision based on SEO. Anything that happens from SEO is like a nice gift, but it will not ever be our focus again." That's been my philosophy for the last three years, and so it'll be fun though to hear what's happening. I think, if you guys have been listening, we hired Neil Patel a little while ago and flew him out for a day. Paid him twenty-five grand for a day, and learning from other people and I think there's going to be a time I'll get back into more and more SEO, just because mostly I think the SEO and social. There used to be a big divide between the two business models, but now that line is blurred or maybe even gone. That's why I'm excited, I'm hoping he's going to talk about that today because that's kind of my understanding and kind of the results we're starting to see from it, is that it's a blend of social and SEO.

I think if it's not happening now, logically, the only thing that makes sense for SEO is no longer to base stuff on linking because we can spam linking. The only thing it's smart to base it off of is social interaction because that's harder to fake. Anyway, I'm excited for that. I hope you guys got something out of that, and hopefully the only thing you got out wasn't that Russell's a spammer. In fact, the lesson I hope you got out of that, and this is really, really important, is... this is key, and I hope you guys all get this, is that you can learn a lot from someone in a really short, finite period of time. I remember a couple times I hired some employees because they were amazing, on paper, and they'd done these amazing things so we hire them, pay them a ton of money and salary, and all these things. What was interesting is they come, in the first thirty to sixty days, they would have all these amazing things that would transform things, and after that they were kind of useless. They use up their bag of tricks and they were gone.

I feel like everyone's got that. I've got that. For some reason, they come in… I've got my bag of tricks and things I know how to do to grow a company really, really quickly, but then after that, I don't have as many things. I think my skill set's a little deeper than most people, but for most consultants, they've got a one-trick-pony. They got that thing, and so we learned a while ago, instead of hiring employees who are really good at something, hire the dude who's the best, but for a short period of time. Have him come and teach you because you'll get ninety percent of the value out of him immediately. That's kind of my philosophy, it's like Neil Patel or I'm like, "Hey, we're going to start blogging. Who's the best blogging dude?" Boom, Neil Patel, twenty-five K, sucked everything we need out of him, now we've got a game plan to go run with. Things like that, it's finding out who's the best and then just buying an hour or a day, or whatever the time.

Last night I was hanging out with one of my buddies, BJ Wright, and we were talking about a site called clarity.fm, and if you haven't ever heard that site, you should, it's awesome. It's all these dudes and ladies who are amazing, who you can buy time with them per minute. He was talking about this app he was going to build, and he was like, "Hey, this is the dude that launched," what was it? That mafia game on Facebook, and the dude's like two bucks a minute to call, and he's like, "If you invest a hundred bucks you get thirty minutes of this dude's time. You can pick his brain on whatever you want." It's just interesting. So, I think my Christmas gift to myself this year is going to be… I'm going to look at the three or four things I'm really focused on in my business.

Obviously we're a SAS company, so that's one. We're doing growth hacking and stuff like that, so three or four things that I'm focusing on and then go to clarity.fm and find the best one or two people in each of those categories and buy thirty minutes, an hour of their time and just get all their info. Get it all in a condensed, quick, fast period of time, and that's how you can press decades into days, days into minutes, and it's really, really cool.

That's how I learn, people always ask me, "Russell, how do you learn now?" It's honestly getting harder and harder. The more you progress in this or any business, the harder it is to get new things. It gets harder. The way that I'm progressing myself, my knowledge base, outside of funnel hacking the crap out of everyone I can because I love watching what they do, even worse than what they say, but number two is that. I hope that is a value to you guys. Give yourself a Christmas present, go to clarity.fm and find someone you want to learn from and buy an hour, and just suck their brain and I think you'll get addicted to it. You'll find that, again, it's way better than reading a book, just hire the author and be like, "Hey, just tell me what I should do. Based on all this stuff you got, like, what would you do in this situation?" You can get there a lot quicker.

I hope that helps, that's what I'm going to be doing a lot more of, this upcoming year. It's pretty amazing how inexpensive you can get some of these people's advice and ideas which is cool. That's what I got for you guys today. Hopefully you got some good out of it besides Russell used to be a spammer, other than that, I appreciate you guys. Oh man, this is going to be transcribed, so I better be careful what I say. **Note: Russell is not a spammer.

If you want to see the transcripts of this show, or any of our shows, go to marketinginyourcar.com and I think I got an outro thing, we added this cool little music outro now. I think the music outro after this is also going to push you there, so go there, check it out, and if you're not part of the Marketing Quickies Show, go to marketingquickiesshow.com, install the periscope app on your phone and we can be hanging out live every single day. I do quick, five to ten minute periscopes once a day, sharing marketing quickies and they are awesome so if you are not on that yet, go to marketingquickiesshow.com and come hang out with us there as well. That's it for today guys, appreciate you all, and we will talk soon. Bye!

Dec 10, 2015

If this doesn’t get you excited, then nothing will.

On today’s episode Russell talks about how to convert cold traffic and put your offer in a way that’s understandable to the masses. He also mentions survey funnels and why they are a perfect cold traffic offer.

Here are a couple cool things in this episode you”ll want to hear:

  • How to convert cold traffic to warm traffic and be able to see to them.
  • And how to go on Facebook and meet people where they are at, and build your own email list.

So listen below to hear how to warm up a cold audience and convert them to sell to them.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Hey guys and gals, we probably call this a 'quickie in the car' if you're blending the Marketing Quickies show and the Marketing in Your Car show. By the way for those who are wondering we decided to keep it 2 separate things, so we've got Marketing in Your Car happening like this and Marketing Quickies. If you're not listening to Marketing Quickies show, please go to marketingquickieshow.com and subscribe. It's our daily periscope show. People love it and it's fun and we'd love to have you involved in it as well. Other than that, everything else is staying the same.

We are ... I'm actually heading home real quick to go to wife .... go to wife ... go to lunch with my wife because that's what we can do, whatever we want to do, right? That's why we do what we do, so I'm going to go do that. On the drive home I just wanted to hopefully drop some bombs for you guys so this is what I call 'cool crap' and I'm really, really, really, really excited about this. This is the reason why.

We've been playing with some concepts over the last little bit. In fact, we did an event for our Ignite and Inner Circle members called 'Funnel Catcher', some of you guys were there. It was going into this concept deep, right? It was going into ... let's say you're selling a product, right? You're hot market ... your own list buys it easy because it’s like they love you. Then you go back to your warm market and people who may not necessarily know you but you know what they're interested in and so we target them on Facebook. We know, okay I'm going to target Tony Robbins fans because they may like me because they're interested in similar things or whatever that is. That's where warm traffic is.

The big secret sauce is how you get to cold traffic because Facebook runs out of ... Facebook is like having a Ferrari on a dead-end road. You go really, really fast and then you run out of space because the interest groups dry up fast. How do you get to the point where you can sell to the cold hard masses? If you can do that, it opens up your business infinitely wide. That's been my big focus over the last couple of months. How do we do that? What are the different ways and techniques and tools and things we can do to go to the cold hard masses and ... some cool stuff's happening.

We started implementing some stuff and that's why we did the 'Funnel Catcher' event to show, here guys, here's what we're doing, this is the direction we're going, this is where you guys should be running with if you want to go and convert the cold traffic. The biggest thing with cold traffic is you've got to meet people where they're at. Using email and funnels things like that to warm them up to where you need them to be, right?

A good example if you have an offer that's going to work in cold traffic is going to the ... woah, excuse me that was a big sneeze. You guys got this live, I apologize. With cold traffic, imagine going to the food court at your mall and standing there and yelling at the top of your lungs, "Who here wants to learn how to build a funnel?", no one is going to raise their hands. That means my offer is a warm traffic offer. Now ideally, I still want to sell Quick Funnels, that's funnel-building software but no one understands that so if I go to cold traffic and I'm like, "Who wants funnel building software?", no one is going to give us money, right? But if I go to the food court and I stand up and say, "Who here wants a free money-making website?", everyone at the food court wants that. Everyone is going to raise their hand. That's why you have to think about cold traffic. If you went to the food court at the mall and yelled out what you're selling, how many people raise their hand? If it's less than 10%, your offer will not work for cold traffic. If it's above 10%, you've got something that ... you've at least got something to start working with.

You've got to figure out, how can you change the messaging and the wording of what you're selling to get cold traffic to raise their hand? Let's say it's a free money-making website, they come in with that. Now that I've got their name and email address and we can start warming through the process. Here's what a website is and here's a free website but it's actually what we call a funnel and this is why a funnel is important. Now we can educate them and warm them up and get them interested in what we want. That's the goal of funnel catcher, was we figure out where they're at and we speak to them at that language they understand and then after we get them, then we can indoctrinate them through emails, videos, funnels, whatever, to get them to believe and desire and want what we actually want to sell. There's the overarching, long, really cool concept for you right there.

Let me step back. A couple of the things we were doing like quiz pages and survey pages and a bunch of stuff like that. I've been out there trying to figure out ways ... we've got a bunch of them going, they're doing well. I stumbled on this guy. He's one of the main guys who built all of the email lists for big companies like NewsMax and a bunch of those type of sites. He doesn't work there anymore, now he does this kind of on his own. He builds out these survey funnels for people. I had him show me a bunch of these funnels, they're so cool. I've seen tons of these. One of them ... I'm sure you guys have probably seen before it's like the big banner ads all over like, 'Should we impeach Obama?' How many of you guys have seen that, right? I've seen that all over the place. You click on that and there's a little survey that if you think you should impeach Obama or not. So if you were to walk through the food court like, "Who here wants to impeach Obama?" It's going to piss off half the audience and get the other half really, really excited. It divides and conquers, that's exactly what you need to do. But you're going to get a response from everyone in the food court and they're all going to want to tell you their opinion. A perfect cold traffic offer.

Anyway, from that one little campaign, 'do you want to impeach Obama?', they built an email list of over 2 million people and made insane amounts of money because now they have a political newsletter, they can sell ads to survival people and biz-op people, everybody else. Or they can sell their own products and services or a variation of both. That was one example. Then they showed me probably 20 or 30 other quizzes like that that they've done and they're amazing.

I just wanted to give that to you guys as a hint. That's the path we are going down is trying to create cold traffic offers that we know that we can take. I don't know if I would do a political one because those kind of people aren't going to necessarily turn into business opportunity people. We did something similar on Facebook. We did a 'Donald Trump for President' fan page which got 150,000 followers for a couple thousand dollars. Now we're leveraging that because Donald Trump is a business-person in entrepreneurship and leveraging that to get people into our other programs, which is working really good right now.

Those are the kinds of concepts. Meet people at cold traffic where they're at, talk about something that they're going to be passionate about, get them now into your sequences and the goal at that point is to convert them, warm them up and convert them into what it is that you're selling.

Hope that gives you guys some hints. You will start seeing more and more of these things coming out from me in the near future. If this works with this dude and we build 1 or 2 of these for ourselves and it works, maybe we'll refer them out to everyone else but I don't want to ... I want to test it before I do. Conceptually, it works and I hope you guys start thinking along those lines, that's what we're thinking as well and it's a lot of fun.

One more bomb of gold I'll drop on you guys. This is a trick that we've been doing. One of our guys who was at 'Funnel Catcher' just crushed it with it. He got 13 thousand opt-ins for 30 cents apiece off Facebook doing this exact same model. I won't tell you the market he did it in but I'll tell you the market we're doing it in so you can get an idea of the concept. Same kind of thing, right? You go on Facebook, we meet people where they're at. The campaign that we ran is…Dave Asprey, the Bulletproof executive guy, he’s got a huge following, we went and bought $1,000 worth of bulletproof stuff and then did a contest saying, "We're going to give away $1,000 of bulletproof stuff for free, just put your email in to qualify." Guess what happened? We started getting everybody from Bulletproof's audience to give us their email address and got really, really cheap leads. We did drawing, sent someone $1,000 worth of these products and started marketing to those people, different products and services that we needed to.

Hope that gets you guys excited, if not you're on the wrong podcast. This is the crap that I care about, it's so much fun. I'm out of here guys, I'm going to go hang out with my wife. Appreciate you guys all listening in, I hope you have an amazing day and we'll talk soon.

Dec 10, 2015

I would share his exact quote, but he dropped 3 F-bombs…

On this special late night episode Russell talks about some cool things that happened to him today including helping Ryan at Hardcore Closer who did his first webinar and made his entire investment back. He also mentions the book he’s writing called The Three Funnels.

Here are 3 other cool things to listen for in this episode:

  • What things helped Russell have a good and exciting day.
  • How Rich Schefren helped Russell with webinars and basically saved his business and life.
  • And how Russell has been able to repay Rich for the things he has done.

So listen below to hear why Russell had such an amazing day.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a Late Night Marketing Your Car. Hey guys and gals, and everybody else hanging out with us today, hope you're having an amazing time. It's been a little while since I've been doing podcasts and Marketing In Your Car because things have been so crazy busy. I'm stuck in traffic right now heading home, which my house is like 5 minutes from my office, but the traffic is still here so I thought we should hang out and just talk about some cool stuff. Because I really had a good day today for a couple of different reasons, and I just through it would be fun to talk about it with you guys. Hope you don't mind.

One exciting thing is Ryan over at Hardcore Closer, he joined our inner circle program a little while ago. Which as you know, is not a small investment. He paid $25,000 to get in, and he was nervous, and all these things. I kind of showed him the business model I thought he should be doing. He went and executed on it, and he's just a doer, he ran with it and did his first webinar today. I got a Vox, and I would show it to all you guys or let you listen to it because it was really exciting, but he dropped the f-word 4 times in about 3 seconds, so I'm not going to forward it because I don't want to hurt anyone's ears.

He basically said, "Russell, I did my first webinar." He said, "$20,000. I made my money back in the very first effin webinar. I effin love you." Something, something, something. It was awesome. That makes your day when some dude invests $25,000 and within in 2 weeks before the first meeting even happens, he get his money back. Now he's got 364 days now of coaching for free, and we're just going to keep growing it and blowing it up. I'm super proud and excited. That was fun to hear. It was awesome. That was cool.

What else? What else? Oh, so I've been writing this new front end book. Not a book. I'm calling it a book, but it's not. Maybe it's a report, or a manifesto, or somewhere in between. I'm trying to relaunch our continuity program and I wanted to make a really good offering. I want something really unique and exciting, and so I'm writing this book called The Three Funnels. I think I might have mention this to you guys before, but basically in our business three funnels make about 85 to 90% of all of our income. Instead of teaching all the flashy flare, let's talk about the fundamentals, and that's what this book was about. Here's the fundamentals. I didn't go into to amazing details. It's really exciting all the cool stuff I pulled out, like here's our funnels, here's our stats on every single page. Here's what you should be looking at. Here's this. Here's that.

Anyway from our three core funnels, which are Tripwire, Webinar, and High Ticket Funnel. I'm really proud of that, and I finished it today. It's been this project that's been annoying me. You know how you have the projects that in your mind there's so much pain associated with it and you don't want to do them? That's how this has been. There was so much pain. I have all these other things I need to get done, but this one I had to get done because it has to be done, and then I have Brittanie, who does the all the design and publishing, she needs it, and then we got to get it printed, and then shipped all within like the next week and a half, two weeks. It's like I had to get it done, so the last like three days I've been locked down, and I finished it today. I know you guys probably felt that where you finished a book or finished something, and it's just like relief, just gone. It's over and you can now move on to other stuff. That was exciting.

Also, one of my friends, Rich Schefren, some of you guys may know him, he actually helped me out a lot a couple years ago. If you are a Marketing In Your Car fan, you know all of my ups and downs. I'm pretty honest with you guys. We had built up this big company, 100 employees, and then the whole thing crashed around me. I think one of the earlier podcasts I told that story, and maybe I'll tell it again someday for the newbies. Anyway, it was a horrible experience and a lot of pain and suffering on my side, and fear, and everything. I didn't know what I was going to do when I grew up, and I still had people working for me I was trying to support, and all these things. I'm trying to figure out, "What should I do?"

At the time I was like, "Who's really having success right now in this new economy and with the things that changed and all the new things?" I was looking around and one of the people that was crushing it right then in that moment was Rich Schefren and he was doing it through automated webinars. I didn't have one yet. I didn't even know how to do one. I called him and I was like, "Hey man, can I fly out and just pick your brain for a day?" He said, "Yes." I'm so grateful for that. I flew out there and he gave me a day of his time for free and it was awesome.

I went back afterwards, we launched a webinar that literally saved my business, probably saved my life in some ways. Paid off all of our debts, paid off the tax, the government, and a whole bunch of other just scary things, and it was awesome. I always feel like I've owed him for that. The initial deal was if we promote his webinar he'd do that, and we did do that. I felt more than that because it was big for me. One of the few people at that time who really helped me make a big shift that I needed, and so I'm just always grateful for him.

Anyway, he's been kind of going through a shift in his business and business models trying to figure out ... He's got kind of this new stuff he wants to sell and trying to figure out the right process to sell them, and he's been struggling. I saw him in London actually, and he spoke, and he didn't sell very well. I feel like some of the things that I've learned over the last few years, especially through the Perfect Webinar ... For those of you who have gone through the Perfect Webinar training, I felt like I knew, and I might be wrong, but I felt like I knew what was wrong with is presentation, and his pitch, and his offer, and stuff like that.

We spent an hour on the phone today and really pulled as much as I could out of his brain and I figured ... Because Rich's stuff is always amazing. He's so smart it doesn't make sense to average humans sometimes, right? That's the hard part. It's trying to figure out how do we make this simple so that everyone wants to buy it because the stuff's amazing. The fulfillment always amazing stuff, but it's like the selling, so he went through and walked and talked through everything. I asked a bunch of questions and I pulled out what I think was right, and we restructured the offer, the webinar, the pitch, and I'm really proud of it. I sent it all to him. I recorded a bunch of videos showing how I'd pitch it and I hope that it's something that's going to benefit him. It felt good to be able to kind of return the favor.

You know when you have someone that does something big for you and you don't know how to repay that favor? Because it's kind of like, how do you repay that? Right? I'm just happy that I got to be part of that today. Hopefully it will help. If not, that's fine, but I felt like some of the gifts that God's given me in the last few years I was able to kind of repay him and that felt good. All these good things are happening today, which is awesome.

Then we just booked, I think, our final speaker for the Funnel Hacking event. He's got to sign the contract and then I can announce that too, but we got some amazing, amazing, crazy keynote speakers coming. Just all sorts of fun, awesome stuff's happening. As you can probably tell I'm excited. I'm excited because cool stuff we're doing, cool stuff our students are doing, cool things we're doing with our partners, and just everything's good.

I'm having a good day, and I'm heading home, and it's going to be awesome. Hope you guys are all having a good time. Sometimes on this show we share my ups and my downs, and everything. I just wanted to share with you guys an up because I'm happy and I hope that you guys are as well. If you're not, I was looking at the things that made me happy today. One was obviously the book, which was the me project. Which kind of is, but it's also something I'm trying to create to serve. The other two were all things we’re doing for other people, and so ... Anyway, if you're struggling, you're not happy or whatever, I think I heard Tony Robbins say this, but start serving someone else around you and you can't help but make things better.

Anyway, that's it guys. I'm almost home. I'm go inside see my kids, have a good time. I appreciate you all listening and caring enough to tune into the podcast. Make sure you guys are coming to Funnel Hacking Live. It's going to be amazing. We're about to announce all the lineup and I know tickets will sell fast, so do not delay. With that said, we love you guys. We appreciate you guys, and we are excited to keep serving you. Like I said before, you are an audience worth serving and just grateful to be in a spot and have an opportunity to be where I'm at to help you guys. Thanks again, and we'll talk soon.

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