The small tweak that goes from zero sales to unlimited sales.
On this episode Russell talks about his perfect webinar script and why everyone who isn’t making money off of it is making the same mistake.
Here are some cool things to listen for in this episode:
So listen below to find out what the one mistake is that everyone is making and how you can avoid making it too.
---Transcript---
Alright, so, I’m in a good mood today. I just got an email from one of my friends saying he tested click funnels. He’s got a funnel that he’s been making a couple million dollars a year with for like five years.
He hadn’t touched it, but he rebuilt it and click funnels launched it. It’s getting a 62% conversion rate. Boom! There you go. It’s another amazing success story through click funnels. We are getting literally dozens a day. It’s amazing. I love it!
If you’re not using click funnels, you don’t belong on this podcast my friends. It means you hate good stuff – you hate money. If you hate money, you should not be here for sure. Anyway, I want to talk you about something today.
This has been kind of a fun thing. Some of you guys have gone through the perfect webinar script. If not, we’re going to be launching it as a free shipping offer in the very near future. You’re going to be able to find it at perfectwebinarsecrets.com or actually on perfect webinar.com.
Somehow it got expired and the dude could sell it back to me for $5000. So I said, “You know what, I’m buying perfectwebinarsecrets.com for $10. Anyway, that’s kind of a funny story.
Anyway, it’s been fun because we’ve had tons of our higher-end students go through it. We did a whole two-day workshop here in Boise. It’s been fun watching you guys going out there and just crushing – person after person after person.
There have been three or four people – or actually more than that. I would say five or six people who have gone through it who have launched a webinar and it didn’t work, didn’t work, and didn’t work; and they asked me, “Hey, can you look at my slides? What do I need to do differently?”
It’s interesting. Every single one of them – not just one or two – every single one of them that is not working yet, I told him to make an almost identical change. All of them made the same change. All of the webinars now work.
They all followed the script. They used the one thing and they used the three secrets. But for the three secrets, they shifted from marketer/salesperson to educator. They try to teach; and they teach, teach, teach. They have so much cool stuff, and they are trying to make it amazing. That’s good because you want to teach and inspire.
But, but all of them did – I think they knew it but they just didn’t do it – is understanding that in a 90 minute presentation you cannot teach people how to do your thing. So, trying to do that is a disservice because they are getting a fragmented part of it. What your goal is and what your job is is to inspire them and make them believe. If they believe that whatever you are selling or teaching or doing – that they can actually do it – than they are going to invest in your program.
Now you can actually help them and serve them and change their lives. So, the entire goal of the webinar is not to teach them something. The entire goal of the webinar is to get them to believe that what you are talking about is possible – not just possible but possible for them. If they believe that it’s possible for them, they will give you money.
It’s very important to understand that. It’s the same with any kind of sales you guys. It’s not so much – it’s funny if you ask our two sales guys – they each do millions of dollars a year in sales. If you ask them anything about Internet marketing, neither of them knows anything about Internet marketing.
But they believe in me and what I can do for somebody. They believe in that, and they can get other people to believe in that as well. That is really the key. So, with all of my students’ webinars that we came back to and I had them shift out their three secrets for training into storytelling.
That is telling stories about them and about other people and how this concept that they are sharing – the secret – how it works through story. I had them cut out all of the teaching – not teaching any of the technical parts but just talking about what it is and sharing results and stories to make it so that people believe that it will work for them.
When they shifted those things, it all worked for them. So, what I want you guys to understand is that stories cause belief, and belief causes people to give you money. When you understand that, it will change your business.
So quit teaching and quit educating until after they have bought your product, you guys. You are not doing them service as much as you think you are. Create stories that cause belief. After they have belief, they will give you money. Now, you can change their life.
Does that make sense? Alright. I’m at the office. I’ve got a fun day planned. I just wanted to drop that one on you guys really quick. Thanks so much for everything! I’ll talk to you guys all soon.