I promise you, your customers are begging to give you more cash. Just take it! Please! For the love…
On this episode Russell talks about how people he has encountered refuse to take money he offers them and why it’s so frustrating. He gives a couple of examples of people he has hired to do things that won’t take more work when he offers it.
Here are some interesting things to listen for in today’s episode:
So listen below to find out if you are missing out on some big piles of cash.
---Transcript---
Hey everyone. This is Russell Brunson and we are back to Marketing in Your Car.
All right, all right. Before you make fun of me, I’m not riding my bike today. It was really hard. It took me 25 minutes to get to the office and then on the way home I wasn’t recording. So I was just cranking as fast as I could. It took me 18 minutes to get back home. So it was quite a workout and today, my legs are sore. Old Man Brunson is taking the easy way. So I’m driving today.
All right. So I think the last two podcasts, I’ve kind of gone on little rants because I wanted to go on little rants. Today I’m waking up in a good mood and so I am going to – not go on a rant. We’re going to have some fun.
So I do want to – hopefully give you something that will give you some value that I’ve been thinking about and I want you to understand and hopefully every business owner who’s listening to this understand that right now, like you’re doing your business. You’re doing your job. You’re doing what you’re good at and my guess is that you’re making some money and you’re excited and you’re like this is awesome and – but the problem is that if you were to stop for a second and stop looking at what you’re doing and look up and then look around really quick, there are piles of cash all around you that you just have to go grab and pick up and that would be your money as well. It’s just sitting there. It’s just like boom, there’s cash.
But you’re not grabbing it because you’re so focused on doing the thing. So let me give you some real world examples that happened to me this week so you can kind of understand this. So the first one was our lawn guys and we got – we moved into our new house. We got a ridiculously oversized yard, we’re on five acres and like two of the acres is kind of like a field but three of the acres are our home and all this stuff and grass.
So these guys come once a week and they mow it and it takes two guys like three hours to mow, plus a bunch of dudes doing like the edging and stuff, right? And next – like next two are the same thing but like two acres of our thing is unfinished. It’s kind of like just whatever field and because of that, like the field grows and it’s like a nightmare and it’s like all these weeds, right? So my wife was like, “Hey, can you guys mow that?” And they’re like, “Oh, no you wouldn’t want us to mow that. You should just go get a field mower and do it yourself,” and we’re like, “Well, we don’t want to do it ourselves. Like we hire lawn people so they do it for us,” and these guys are like no, like just – like just go to – whatever the rental place. You can rent something like for a hundred bucks and you can do it.
So first time, I’m like, “You know what? That will be fun. I will just whatever. It would be good for me to like do some manual labor.” So I go down to Tate’s Rental and I rent the thing for 100 bucks. I bring it back. I spend three hours. I mow the whole lawn and we had a good time and it was nice, right?
So now, a month and a half later, weeds are as high as me again and guess what I do not want to do. I don’t want to do it again. I want to pay someone. In fact, I would love to pay the people that we hire to do my lawn to do my field right next door and I was thinking about like what I would be willing to pay for that. I think like conservatively, I would pay an extra $1000 a month to have these guys do that.
Once a month they come and just knock out the field, right? So I was thinking like how much profit would that be for them. So it’s like if they have to go rent because they don’t have a field mower which is their excuse why they don’t want to do it, right? We don’t have a field mower.
So they would have to go to Tate’s like I did and rent it for $100. So one-tenth of the profit going to fulfillment cost. They have to pay someone for three hours of work to do it. So you’re looking at – they probably pay their guys 12 bucks an hour so they pay them $10, $20, $30, $36. So you’re in $136 and from that, you’re going to make 800 and whatever. I can’t do math while I’m driving. I don’t want to get in a wreck that way. Whatever that difference is, almost 900 bucks in pure profit just by picking up the cash that’s sitting there, right?
But instead they told me like, “No, you should just do it. No, go do it. Go do it.” All right. So there’s example number one but it gets worse because they’re not the only ones. Almost every company is doing this.
So I’ve ranted before about our pool companies which we’re trying to get to come help us, right? I think pool companies are the worst. I don’t know. Anyway, so the pool dude is at our house and my wife is like, “Hey, our slide is not right. We want to pay someone to come and fix this. Do you guys do that?”
And the guy is like, “Yeah, we could do that but all you got to do is go to the store and buy some Epoxy and just slap it on there and it will be fine.” She’s like, “Well, we don’t want to do that. Can we hire you guys to do that?” The guy is like, “No, it’s really easy. Just go and get some Epoxy and you can slap it on the thing,” and he’s trying to explain to her how to do it. So after three times of her asking if we can give him money, and he rejecting us, telling us how we can do it ourselves, but we don’t want to do it ourselves. We got no desire to do it ourselves. We want to give somebody money to do it. Why don’t you like money? After three times, she quit bugging him because she can tell like he’s getting annoyed because we can’t figure out how to do it ourselves. OK?
Your company is a pool company. We give you money every week to come and clean our pool. We would love to give you money to do this as well. Money is just sitting there. They could just pick it up, they’re not.
Okay. Now, they come once a week and clean our pools, right? So then I come home from the office the other day. There’s a big note on the door because we weren’t there and it says, “Hey, so we were cleaning your pool and we noticed that the filters are dirty and they’re probably old. So you need to go pick up some new filters and install them. That way, it will keep the pool cleaner.”
Okay, does anyone see an issue here? You’re the freaking pool company! You should be the ones going and getting the filters and putting them in and charging me for it! I would love to give you money. Do you think I have any idea first off where the pool filters are in the pool, second off, where to buy the pool filters, third off, how to like unscrew the thing and install the things? Like no! I want to give you money. You are the pool company. I hired you to do pool things for me.
I want you just to take care of it and bill me for it. But instead there’s a big stack of money that you could just take. You explain to me in a handwritten note how I should go and change the filters. Come on!
Anyway, those are like three crazy examples. I still can’t even fathom. Like, if the entrepreneur in these companies knew what their employees were doing, they would roll over in their graves, right?
If they’re alive, they would shoot themselves and then roll over in their graves because they would be so upset at how much money they can make if their stupid employees would just grab it. Like just take it. It’s right there.
All right. Man, this turned into a rant too. Maybe this is the Russell Rant Show. Anyway, I’m hoping that this is a benefit to you because I promise you, in your business right now, you as the entrepreneur or the employees on your team are probably leaving money, stacks of cash that people would love to give you and in fact they probably tried to give it to you and your employees have told them no or maybe you’ve done it.
Maybe you’re like, “Oh no, I don’t do stuff like that.” Someone hires you to build a funnel and they’re like, “Hey, can you write copy for me?” I don’t write copy. I’m above copy.
Okay, maybe you should charge them for copy and find a copywriter to do it and make some money on the spread. How many places are you just leaving stacks of cash? So I want to encourage you guys over this next week while you’re doing what you do to pay the bills, to slow down and stop. Look around and just look around all the piles of cash that’s sitting there and be like, “Oh, there’s one right there.”
These people would probably love to give me more money if I help serve them a little bit more. OK? People always get upset – not always but there are people who get upset about upsells and trying to ascend people up through their funnel and I don’t get that.
If you think about it, if you’re providing more value for your customers, your customers will be ecstatic to give you more money. Okay? I went to the dentist and he told me that my teeth were crooked. I need a retainer. I was ecstatic to give him money because it meant that my teeth were going to get clean. It wasn’t that I was annoyed that he was trying to sell me something. He was giving me more value. OK? And I promise you guys that there are things you can do in your business right now to give your customer more value and they will give you big old fat stacks of cash.
The cool thing about that kind of cash is that kind of cash is all profit. Okay? Because you don’t have to go pay for an ad. You don’t have to go drive new people. You don’t have to convince them or sell them or anything. All you have to do is be smart enough to look and see it and then be like, “Hey, you want me to help you there?” Yes, that would be fantastic. I would love for you to help me there. You want me to help you there? Yes! And it becomes really easy.
So that’s my gift for you guys this week is for you to pause, step back, look around at all the piles of cash sitting around you and just go take them. They want you to take them. They’re begging you to take them.
My wife and I are so upset these guys won’t take our money. We’re trying to find other people to take our money because the people we hired to take our money won’t take our money. That’s the reality of the world we live in. They want you to take their money. So just take it. OK? You’re doing yourself a favor. You’re doing them a favor and the whole world will be more happy because of it.
All right. There you go guys. I’m at the office. I appreciate you guys. Have a fantastic day. Look for the piles of cash. Because they’re there just waiting for you to pick them up. I appreciate you guys and talk soon.