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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: Page 1
Oct 31, 2013

Here are the core reasons why Russell is finally getting involved in social media.

---Transcript---

Hey everyone! This is Russell Brunson, and I want to welcome you to a very special Halloween Marketing In Your Car.

Everyone, so this Russell and today is… It just happens to be my favorite holiday, which is Halloween, and a lot of people think, “Halloween is your favorite holiday, Russell?”

But yes, I don’t know why. I just have so many fond memories of getting candy, and smashing pumpkins and everything else fun I did as a kid, and now it’s fun to take my kids out -- not smashing pumpkins, I try to teach them respect.

We’re definitely going out and getting candy, making some witches brew, a bunch of other fun stuff, so it’s going to be a fun day today. Anyway, I’m really excited.

So today I want to talk about just the kind of stuff that’s been happening in our business. What’s been interesting is, as we’ve been trying to kind of shift up our business model and change a whole bunch of things, you guys will start seeing a bunch of changes happening over the next two months in our business.

We’ve been, you know, about six months worth of back-work, and doing stuff that no one can really see yet, but you will all be able to see it very, very soon, a whole new re-brand of all of our sites, all of our brands, things like that.

And one of the big pieces that we’re doing is focusing a lot more now on social media, things like that, and it’s interesting because I’ve always fought social media. I’ve never wanted to do… I didn’t want to tweet. I didn’t want to do Facebook.

I didn’t want to do all that kind of stuff, but it’s getting to the point now where I just can't ignore it anymore, and we’re getting more and more involved. And it’s been interesting like, for any of you guys who are SEO type people or curious about SEO, it’s really interesting how much SEO has been changing.

We used to have full-time teams of people who did SEO, and now we’ve pretty much canceled and let go of all of them.

What we’re finding, and it’s interesting -- and I think that this will be the trend, moving forward with SEO -- is like it’s having a lot less to do with like backlinking and things like that. It’s having a lot more to do with like the actual social interactions that people are having.

I’ve heard stories and read things that talk about how the new future of SEO is, basically, social media. Where instead of someone going to Google and typing in, you know, “work at home,” instead of finding whoever has gotten the most backlinks, it will look at you and look at your social profile.

See the people who you care about, and then see if any of the people you care about, if they’ve liked something. Or they’ve commented on something, they asked who’s making work at home make money.

And if they have, then boom! That will show up on top, and it’s just interesting that that’s the direction that things are going, where search and social are now becoming one.

So I think that’s why we’re now focusing on that and trying to learn the game and trying to be engaging, and trying to build a Fan Page, and trying to tweet and all these nerdy things that I never wanted to do.

But we’re doing them now, and I think that right now they’re important but soon they’re going to be essential. I mean, look at like back in the day we’re used to go spend a ton of money for a backlink, right?

You get the perfect backlink and almost instantly you can get ranked very, very quickly. Where I think now it’s going to be a lot more like networking, and finding the social influencers in a space.

For example, lets say I’m in… like let’s say I’m in the diabetes market, right? Which we are… and so, you know, and now I want people searching for diabetes to show up.

So what I’ve got to do is I’ve got to go out there and network and find people who are big, prominent names in diabetes, whatever, and get them to comment about me on their social media, on their Facebook or Twitter or Google Plus or LinkedIn or whatever.

But if I get that person to do it, now all those people’s followers, in the future when they start searching for stuff, I’m going to pop up, and so I really think it’s interesting.

It’s moving away from like the technical SEO, you know, to get rankings where it’s X amount of links, and the link quality and the link density and latent SIMATIC index and all these things we used to focus on to try to beat the search engines, right? And now it’s not. Now it’s being social. It’s getting people to talk about you. It’s networking. It’s gone back to like organic business.

It’s really interesting, and so again despite the fact that I’ve been fighting it for years, we’re now jumping in and trying to focus on that because I think that’s going to be the future for all of us.

And I also look at like when I first got into this business, the way that I grew my business was networking. Like I was out there on the forums, meeting everybody in my industry. I was getting to know them.

I was going to events and meeting them, and I became very, very social, and then somewhere along the line I had kids and a wife and a company and we just stopped being as social, and so…

Oop, I’m pausing because I just drove past a cop in the Ferrari, and he’s looking at me now.

Anyway, we basically, as I said I stopped being as social, and luckily I built a lot of deep connections and relationships, and I had a lot of really good partners.

But if I look at my business now, and I think that nothing is stagnating at all. We’re still growing, but it hasn’t grown as it should because I haven’t been out there networking, and the new place to network is not the events, it’s not the forums -- it’s social media. It’s Facebook, and I hadn’t been putting in my time there.

And so, just for you guys, you know, think about the same types of things. This networking stuff that we’re talking about, it’s good from so many standpoints. It’s now good for the social traffic, obviously.

It’s good for future SEO rankings and things like that, and it’s also really good just for finding partners and friends and networking and things like that, and so I just want to stress to you guys that now is the time to get social, if you haven’t yet.

Jump on the bandwagon with me. You know, I fought it for years, but now we’re jumping in and I think that all you guys should, as well.

So, anyway that’s what’s happening for our Halloween today. I’m really excited. I just got to the office. I’ve got my fake biceps. My Halloween costume is these fake biceps, and then a blonde mullet wig. [Laughter] Which is kind of fun.

I had it the other day, and my daughter said that I looked like a muscle woman because my mullet was long and blonde. So anyway, I’m dressing up like a muscleman, with a long mullet, and going to have a fun day today.

So I’m excited. I hope you guys are as well, and we’ll talk to you again soon.

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