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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: Page 1
Mar 4, 2014

Listen as Russell tells you about a new technology that will literally change the future of your business forever!

---Transcript---

Hey everyone, this is Russell Brunson. Today, I want to welcome you to the Marketing in your Car podcast and I'm going to give you guys a glimpse into the future. It's been a little while since I've done a podcast. I've been traveling like crazy, learning some cool stuff and been finishing up a secret project that very few people know about. I've hinted towards it a couple of times so I wanted to announce it now to our faithful Marketing in your Car listeners so you guys get a sneak peak above everybody else, not a sneak peak but just know what's happening so you can prepare for it.

I think it will change your business and honestly, I think it will change your life. That's how passionate I am about this. I think what we've created is probably the best, most needed software product in the industry. I'm fired up about it. It's almost done. I'm freaking out. I've had a demo of it to play with today. It's amazing.

I'm going to tell you about it. The software is going to be called Click Funnels. What's cool about it is there's other web builders out there, right? There's ones like Lead Pages, you can create a landing page. There's automated webinar software out there. There's cool hangout software, there's membership site software. There are a bunch of things out there that are all good but you've got to daisy chain together a whole bunch of different products to make a real funnel.

What Click Funnels does is you log in and look at all the different funnel types. If you say, “Hey, I want an automated webinar,” boom, you click a button and it will create every single one of the pages for the automated webinar for you, boom, boom, boom. Then you show each page, you click on it, and you can pick a template, change the headlines, all the text, kind of similar to Lead Pages, how easy it is to edit stuff. We modeled them on their editor but instead of creating pages, it's a funnel.

We have automated webinar funnels, we have membership site funnels. We're literally log back in, click a button, add a tab, copy, paste in your content, boom, the entire membership site is built out in ten seconds. We have micro continuity funnels, we have free plus shipping funnels, we have tripwire funnels. We have basically every funnel you can dream of.

In fact, to launch this, I'm working on a report where I'm going to map out my top favorite funnels. I've actually been drawing them out on the iPad. I'm having one of my designers sketch and make them look really cool. I mapped out like 14 different funnel types last night. It's cool. Our software will create every single one of them in the click of a button.

Let's say for example you wanted the micro continuity funnel. In that funnel, there's five different pages. There's a squeeze page, a free CD page, an upsell page, a thank you page. You click a button and boom, it creates all those pages for you and it also creates a micro continuity member's area so you can go in there and say week one, unlock this content, week two, unlock this, week three, and literally, you can build out an entire micro continuity site in 20 to 30 minutes.

We also have them for product launches so if you've seen all the product launch funnels, boom, you've got a product launch funnel. If you want an automated webinar, we mapped out all the pages for that. You click a button, boom, it's done. If you want an invisible funnel like what we've been doing, boom, click a button, and you're done.

It's super cool. I can't even wait to show you guys. Our goal is to have a beta out in the middle of March and then by the end of March, launch it. I'm going to call my shot right now. I really think this will be probably the biggest game changer product that has hit our industry. I think it will stretch beyond our industry. Literally people that have local businesses can use it. People that have network marketing companies, people that whatever it is, it gives you the ability to do anything.

Right now, it takes me a team of four or five designers and programmers to get done. You can do it literally by clicking a button. I'm going to fire half my staff after I have this. No, not really but we're going to change my staff to where all they’re doing full time is just creating new funnels, new templates, new pages. I'm really fired up for it.

You will see we're doing a lot of really cool stuff. You'll notice I'm going to be doing some fun things over the next two weeks talking about funnel types where people can go, all these funnels I'm sketching out, we're going to have it where we'll actually ship you out a physical copy of each of these funnels so you can look at it and determine for your business what funnel is the most important.

A lot of people lately, funnels is the hot topic of conversation in our industry. It's what everyone is talking about. Everyone has, “This is the funnel.” They're talking about one but the reality is most businesses have multiple funnels for different reasons. I'm marketing to my list, I have to have pattern interrupts, different ways I'm selling different things, different price points just so you can engage with different people.

I'm going to be giving out these hand outs so people can pick what type of funnel they need, and then right afterwards, we'll be rolling out the software to do it all. I'm fired up. I hope you guys are too. I think you're going to love it. We're setting it at a price that's cheap enough that anybody can use it. I want 20, 30, 40,000 people using this by the end of the year so it's going to be awesome. I'm at the office.

I'm going to go implement this stuff and get it knocked out. It's going to be a lot of fun. I appreciate you guys. If you like this podcast, if you're getting good ideas, if you get excited by the future of what's coming, then please go to iTunes and let me know. I love reading those. It makes me happy to see the reviews. That's about it, you guys. Thanks so much and I’ll talk to you guys again soon.

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