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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: Page 1
May 29, 2014

The little app that helps me get done three times more than anyone else I know.

---Transcript---

Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car”.

Hey, everybody. I hope you have an awesome day today. I was at the office late last night working on some secret projects, but some cool stuff happened. One, for example – I think I’ve mentioned this before. I’ve been working on a book that is my first real book. I really going to get it published and try to do the whole “New York Times ‘Best Seller’” thing, but anyway, I needed somebody to write some blurbs and stuff for the book. I needed someone to write a “Forward” and that kind of stuff.

My dream person to write the Forward was Tony Robbins, because I know Tony, and so I came to him. –“Would you mind writing me a forward for my new book?” I was assuming he’d say, “No,” because he’s pretty dang busy, you know? He wrote me back and said, “Hey, I wish I could, but I’m in the middle of writing my own book, but if you want, I could write a blurb, a quote, to put on the book.” So I was like, “All right.” So he sent me a quote last night, and it was awesome.

I’m driving, so I don’t have it in front of me, but it was something about how – well, I don’t want to spoil the surprise. You guys will see it. It made me feel pretty good. I was excited. I’ve got a quote from Tony that’s going to be on the book, and then I still need a forward written. I think I’m going to get either Dan Kennedy or Bill Glaser for the forward. I need them both. Can you do two forwards? That would be pretty sweet.

Anyway, I’m super excited for the book. It’s almost done. I should have the rough draft all finished by this weekend, and then I’m heading out to a Mastermind meeting out in San Diego, and so I’m going to be proofreading it out there. It should be pretty awesome, so I’m excited for that, for today.

I want to share with you guys a tool. I don’t share enough tools with you guys, I don’t think, so maybe I’ll start doing more of this. There’re three or four tools that I use to run my entire business, and this one I’m going to share with you guys today is about the simplest, most dumb thing in the world. At first, honestly, I downloaded it as a joke, and then I started using it, and now I’d say I probably look at it thirty times a day. It’s one of my most important things ever.

The story behind it is that back when I first got my phone – actually that’s not true. I’d had my phone for a couple of years. One time I was looking for some kind of task management or to do list software, and there’re tons of them out there. Most of them are just lame, but there was this one that was called “Tomorrow”, and basically what it is, is this app on your phone. You have a “To Do” list, and you put in all of your to do’s, and then can see them all there. What you can do is, if you say, “I’m not going to get this done today,” you can click a little button, and it pushes it to tomorrow. That’s all the app does. It’s a to-do list, and then you can push things to tomorrow. I think the joke behind it is, “Oh, just push it off.” You can just slack off and keep pushing things until tomorrow.

I started using it on my phone for a while. I didn’t really use it a lot, but then one day, I don’t know what happened. I was getting ready to look for some to-do software, and I found that they actually have an online version as well that syncs with your phone and with your iPod and your iPad and with all of your devices, so I logged in there. It’s “Tomorrow dot D-O”. Tomorrow.do is the website. It’s free to use. I log in there, and I have my huge to-do list.

What’s cool about it is that in the past, I’d have to-do’s – I’d have a notepad of paper, and things just always slipped through the cracks for some reason. It always slipped through the cracks. I’d have a notepad of paper at my house, and one at the office, and one in my car. I’d have all of these papers everywhere, and it was hard to keep track of everything. Whereas now, with Tomorrow.do, it’s on my phone. It’s at my office. It’s on all of my computers. What’s cool is when I’m sitting there, like when I’m driving somewhere, and it’s like, “Oh crap, I need to do this thing,” I open up the app real quick and type it in, and, “Boom,” it’s saved.

Then what it does is, at midnight, everything that was on tomorrow’s, “Boom,” all gets shifted over to today, because now it’s today. If I’m up late at night, usually I’ll do it at night, if not, then first thing in the morning when I wake up. I’ll see all of my to-dos. Everything that is still in my queue for me to do, and then I just start going through and I just push everything until tomorrow that I know I’m not going to be able to do today. I push, push, push, push, push, and then all I have left a list of four or five things I need to do today, and it just feels awesome.

I go through it, and every time I get something done, I log back in, cross it off, and I can’t even tell you the feeling I get after I cross something off. It’s like the greatest thing in the world. Literally, for the last eighteen months or so, this little tool has been how I’ve been able to push forward and get things done and not have things slip through the cracks, and just keep cranking on things, and so, if you’re looking for a way to get more done and make sure nothing falls through the cracks, and also for me, it organizes my day. It shows me exactly what’s most important, but I don’t lose track of the stuff I still need to do. It’s my favorite thing in the world, and it’s free, so I highly, highly, highly recommend it. Just go to Tomorrow.do, log in and create an account, and download the app. I think the app’s just called “Tomorrow”, I believe, but if you can’t find the app, just go to the website and the website will link to the app as well, but it is awesome.

Anyway, I’m at the office today. I’m going to go in to the office, and the first thing I’m going to do is open Tomorrow.do, look at my tasks, shove everything off until tomorrow that I’m not going to get done today. Then I’m going to start busting out those things, and I’ll bet you I will accomplish more in the next four or five hours than you can do all day, because I’ve got this little tool. You guys, go try it out. You will love it. I’m at the office. I’m going to go have some fun. I will talk to you guys soon. Thanks for listening.

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