Let me share with you three different stories that happened today…

On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them.

Here are some interesting things to listen for in today’s episode:

• What aspects of Russell’s experience with buying a Love Sac made it a great experience.
• Why buying a fridge with money burning a hole in his pocket didn’t go well.
• And finally why Russell’s carpet cleaner does a good job, but still isn’t as successful as he could be.

Listen below to find out what made each experience with these salesmen so different.

---Transcript---

Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car.

Hey guys and gals. It's been a while since we've done a late night one. But I'm actually heading home from the new house. I'm heading over from my new house to the new office and then heading back to the old house.

Anyway, it's been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I'm a little beat up.

Anyway, I just left the house and going back to the office to get one more quick thing done. Because I'm in the office this whole week it's like one of those little things that have to get done and haven't gotten done yet. They tend to happen late at night or else they just don't fit in anywhere.

We'll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded.

I just want to share some with you because I think there's things to be learned from all of them.

The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I've always wanted some Love Sacs, so we had a whole bunch we were going to order.

So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, "Okay," so I asked him a couple questions.

Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him.

Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order.

I called him and said, "I'm going to order. Just making sure that's fine." So he said, "No problem."

I asked him how long it would take to get them to me and he said it would be six weeks. I was like, "I don't want to wait six weeks. Is there any way you can get them to me in two weeks?" Because I'm kind of an impatient entrepreneur.

He says, "Let me find out." So he gets off the phone and who knows what he does, probably calls a bunch of people.

He calls me 30 minutes later and he's like, "We can't get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you're trying to do in two weeks. And then when it's done you can ship it back to us and I'll ship you the new one. We'll be making the new one but we'll just basically give you a loaner you can use during the time."

I'm like, "Really?" I was like, "I don't know if I'll ship it back. I never do those kind of things."

He says, "I'll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back."

I'm like, "Dude, this is insane."

I was like, "I don't think I want to do that."

He was like, "How about this? We'll ship you this and we'll ship you out covers and then you can change the covers to the color you want." He was totally doing everything possible to make sure I could have a great experience.

And then when I went to go buy he was like, "Oh, by the way, use this coupon code to save $1,000."

I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn't actually save any money, but I got an extra Love Sac out of it.

So amazing experience. All around A+++. This guy did amazing. So that's something hopefully you can learn for your business and your customers. I was just like, "I wish all my customer support agents were like that.

We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I screwed it up and put in the wrong shipping address. So he went and fixed all that for me. Just awesome.

The next experience, I wanted to buy a Sub Zero fridge. I hear they're the best and they're amazing. I get all excited and I want one today. I don’t want one tomorrow. I don't want one a week from now. I want it today.

So I find out there's a place close to use that sells them. So I drive down there and I get there and they're like, "Hey, how's it going?"

I’m like, "Good. I'm here to by a Sub Zero fridge."

She's like, "Okay, well come back here to the showroom and I'll send back a consultant."

I'm like, "All right." So I'm going back there, walking around the showroom, looking for probably 15 minutes at fridges, which there's only like 10 fridges in the whole place. I'm like spending three minutes at each fridge.

And I'm kind of anxious because I have money burning a hole in my pocket. So this lady comes up to me. She's like, "Hey, sorry, I'm the only consultant here. I'm about to leave for an appointment on the other side of town and the other person is gone. I don’t have time for you right now. But if you write down your name and number I can get back in touch with you."

I was like, "I'm here because I want to buy a fridge today. I want to leave today with a fridge."

She's like, "What kind do you want?"

I'm like, "Sub Zero."

She's like, "That's going to be a minimum of 10 grand. I don't want you to have sticker shock. That's probably going to be outside of your budget."

I’m like, "What are you talking about? You're blowing me off. I’m telling you all these buyer questions. I’m trying to write you a check for 10 grand and you're telling me I probably can't afford it."

And then I’m trying to ask her a question and she's like, "I'm in a rush. I've got to go."

I have all these notes that I was trying to ask her. So she photocopies the notes and then says, "Either me or someone on my team will call you tomorrow." The she scurried off and left.

I'm sitting there in the store with nothing like, "Are you kidding me?" If somebody comes to your store with money burning a hole in their pocket, where's the entrepreneur? Where's the salesperson that wants my money?

I was so frustrated I drove across to another place and bought a fridge right there. If she calls me tomorrow I'm going to say, "You know what, I told you I was going to buy it right then and I did buy it right then. I bought it five minutes later across the street at your competitors."

So there's salesperson number two who just doesn't care and just lost a huge commission because they weren't paying attention. So busy getting to the other appointment that she's not looking at the cash sitting right in front of her. If there's cash there, pick it up.

Anyway, it just drives me crazy. There was that one. And then a third person. This guy I've got a lot of compassion for. He's the guy who's cleaning the carpets in our house. So he came in today at 8:00 and he left at 11:30. He put in a 16-hour day today cleaning carpets, busting his butt.

He did an amazing job. I was really impressed. He's coming back tomorrow morning at 8:00 AM to finish up the project. Just an awesome guy.

What's funny is that I actually did a podcast about him probably a year ago. Some of you guys may have heard it. It wasn't a Groupon, it was a City Smart. It's similar to a Groupon we bought from him.

He came to do our carpets. And since then we've had him do it three times. Four then. Then we decided to have him do it this time. And I remember last time we had a conversation with him he was talking about how bad of a deal Groupons and Living Social and things were for him, because he always lost money and all these things.

I feel bad because this guy is working so hard and he's spinning his wheels. I don't think he's noticed the fact that I bought a Groupon and since that Groupon we've probably spent $3,000-4,000 in carpet cleaning with him since then.

I don't think he realizes that it's landed him customers. He's totally missed that part of it. And so today he asked me, "What do you do for a living?"

In fact I had three different people today who came to the house for different projects ask me what I did for a living, which made me laugh. They see a punk kid in a T-shirt and shorts and flip-flops and a big house and they're like, "What in the world?" It was kind of funny.

Anyway, he asked me, "What do you do for a living?"

I'm like, "I'm an entrepreneur." I kind of talked about what I do.

He's like, "I'm an entrepreneur, but I'm not good at it. I can never make money or sales or anything."

It made me laugh. One of my friends and someone I respect is a guy named Joe Polish. Joe was a carpet cleaner for years. I actually bought his carpet cleaning course and went through it because I wanted to learn what he was teaching his carpet cleaners.

So this is probably five or six years ago. That's how much of a nerd I am in marketing. I study marketing in other industries, just like it applies to what I'm doing.

So anyway I’m studying all of Joe Polish's stuff about carpet cleaning. Really good things. So I understand how to run a carpet cleaning business and how to get sales.

So every time he's come to my house to do our carpets, I always ask him the same buyer question. I’m like, "Hey, how much would it cost to have you come back every three months and just spot check and re-clean things up?"

Because one of the big things Joe Polish teaches is like, "Hey, customers are good, but you can put them on continuity and they'll come back every three months and they're worth four times as much money to you," and all these things.

So I'd ask him and he'd be like, "I don't really do anything like that, but you can just call me in three months if you want me to come back."

Anyway, I asked him again tonight. I was like, "What would it take for you every three months to just show up here? I don't think about it, just clean carpets. Every three months you're here like clockwork."

He said, "I don't really do that. Call me in three months."

So tonight after he was talking about how he's struggling in his business and stuff, I was trying to have some compassion on him and see if I can help him.

I said, "Have you ever heard of Joe Polish before?"

He's like, "Yeah, I've got his stuff, Piranha Marketing."

I'm like, "Have you gone through it?"

He's like, "Yeah, I've gone through it all."

I’m like, "That stuff's really good, man. Have you studied? Have you looked at it?"

He's like, "You know, I've gone through it. But whatever." Whatever the reason. "I'm just a one-man band. I've got no time to do all those kind of things and everything."

I feel so much compassion for this man, because he's trying, he's working hard, he's busting his butt. He's trying to do the best, but he's missing the basic marketing principles, the basic things that could exponentially grow.

The sad thing is he has them. He bought them and they're probably sitting there on his desk. I'd be shocked if he's gone through past the intro CD. Just the questions I've asked him of things that are in the course, I've gone through it so I know what he needs to be doing to maximize his revenues.

But he isn't and wasn't. My heart just goes out to him. So I just wanted to share that with you because there's such different experiences. One that was just 100 percent spot-on perfect. One that was 100 percent spot-off horrible, and one who's trying and working but just doesn’t understand it.

He understands his craft. He's awesome at what he does. I don't want to say he's oblivious because that doesn’t sound right. He's oblivious to the marketing principles that make his type of a business grow and expand.

I wanted to tell him. For all you guys out there who are funnel hackers, I wanted to be like, "Man, you just got to funnel hack, like what Joe's doing. Funnel hack what all these people are doing."

That's the process in any business. If I was a dentist, I'd go find the richest dentist on earth and I'd funnel hack him. I'd figure out what in the world he's doing, what his people are saying when someone comes to the front door, what he's doing to generate lead. I would be doing that like crazy.

If I was carpet cleaning, whatever business I was in, the first thing I would do is funnel hack every single person. Figure out exactly what they're doing.

So anyway, I'm going to see you tomorrow. I might talk to you a little bit about it. I just got to the new office and the alarm is going off. I've got to remember my password.

You guys are in for a live show. Boom, got the password right. So anyway, I said tomorrow I'm going to pull him aside and try to share some of these things and help him to understand.

Because he's close. He's got the hard work, but hard work with the right knowledge and information, when you have that correct, then that's when everything exponentially grows. That's where he could get results that he wants without putting in more effort; actually putting in less effort.

He could achieve a lot more with it, but it's just about understanding the core marketing principles. For you guys, hopefully you learned something from those three different people I interacted with today.

Hopefully you'll think a little bit more about what you're doing and focus more on the marketing and the sales principles. Funnel hack your competitors, online, offline, wherever you're at. Because those are the principles you need to grow and be successful in this or any business.

Okay, I've got some projects to do. I've got to bust them out. I appreciate you guys listening in. Have an awesome day and I will talk to you again very soon.

The secret I learned from an old course I found on eBay.

On this episode Russell talks about loving the work you do can make it hard to get what you wanted in the first place and that’s why having a set schedule is so important.

Here are some interesting things you will hear on this episode:

• Why loving what you do and getting addicted to work can actually keep you from other enjoyable things.
• And why having a set schedule will help you not overdo work so you can enjoy the other parts of life.

So listen below to find out why having a set schedule will help you avoid becoming a workaholic.

---Transcript---

Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.

Hey, everyone. So I was in the office today for two hours and about 27 minutes getting some stuff done as quickly as I could and then racing back to the house to go play some more.

We were playing and goofing off and having so much fun last night. My kids are there swimming and I'm not. I've just got to get home because I'm going crazy. I don't want to be working today.

I'm driving home and I started thinking like, I don't know about you, but I really, really enjoy what I do. Like too much so I think.

Like when I’m at home I'm thinking about going to work and things like that. And on my vacations I just want to get back to work. It's kind of this obsession. Hopefully you guys as entrepreneurs feel that.

It's funny, I was listening to podcast from Jason Moffat the other day and he was talking about how if he sold his business he would be done. He'd never work again. He'd just do cool stuff.

I was like, "Not me, man. I just want to keep working and working." And for the last two or three days I've been like, "That's kind of sad."

It's like a means to an end. What are we trying to do? Most of us get into this business because we're trying to accomplish something or do something and then when we get there we have so much fun in the process that we just keep doing it. Which is good. It's good that we enjoy what we do.

But it's also like, if you're not careful it will consume your entire existence. I don't know about you guys, but I love eBay. I only go to eBay about once every five or six months, because every time I do I end up blowing a couple thousand bucks.

I do the same thing when I go to eBay. All I do is I search like every old guru's name I can think of. Like Jay Conrad Levinson, Jay Abraham, Dan Kennedy, Chet Holmes, Tony Robbins. Old school direct mail boot camps.

I try to buy old courses on eBay because you can always find the good old stuff there, like tons of stuff. One time I found this tape set, and it was Jay Conrad Levinson and Jay Abraham and Chet Holmes. It was called Guerilla Vs Gorilla.

Anyway, I bought the tape set. I tried to find it online like a digital version. They don’t have it anywhere. So I bought this tape set and I bought this thing on Amazon where you can put a tape in and it will record to an MP3.

So I had my brother go take all the tapes and record all the MP3 and then change it to an audiobook format. That's the format I like listening to my stuff in. I was going to put it on my phone so I could listen to it for however long it took me to listen to it.

So I was listening to it and it was really cool, just these two guys' different teaching strategies. Jay Conrad Levinson is like boom, boom, boom! Dropping bombs of gold, thing after thing after thing. Just rapid-fire insane bombs of gold.

And then Jay Abraham is more like the strategic stuff. Anyway, Chet Holmes came with a practical application. It was amazing. In fact, I should go find whoever owns the rights to that and beg them and buy it from them. Because it was one of the best products I've ever gone through. It was insane.

So anyway, going through this whole training, one of the things I remember, one of the bombs of gold that Jay Conrad dropped that was just so valuable, he was talking about our habits.

He said a lot of times entrepreneurs get into business and they work 100-hour weeks so they can get to the point where they can work like four-hour workweeks, like Tim Ferris's four-hour work week or whatever your goal is.

He said the thing is when you create a habit it's hard to break it. The problem is that you do that, but you get into this habit of working 10, 12, 14 hours a day and after five years of doing that trying to get to this goal, but the time you actually could do it you have such an engrained habit that you can't ever leave.

It was interesting. He said basically if you want to be successful with that concept from day one, if you want to live a four-hour-a-day work life, you have to set that from day one. Otherwise you create the wrong habit and you'll never be able to get back to it.

He said if that's your habit from day one, then you'll stick with that. And you'll adapt and get all the same stuff done that you needed to, the bigger and smaller type formant.

Anyway, I thought it was kind of interesting. So I'm kind of using this new moving process and everything as an experiment where I'm going to try to set my actual dream schedule now.

Because when you move it's like you're shifting and you're shaking up all of these habits. Suddenly I'm waking up in a different bed. I'm looking out a different window. I'm ordering different food. All those kind of things.

So my wife and I as we're moving in, we're buying different food or buying the food we want for our new habits. I'm really excited about, I read a blog post from Preston Ely a little while ago who is one of my favorite people/writers in the world.

It's amazing. If you search Preston Ely and then something like daily routine. Actually I think it's Warriorinaire, like millionaire and warrior put together. Like morning routine or something like that. It's the coolest blog post.

I probably read that at least 50 times. It's him minute-by-minute, what he does in his morning routine. I keep reading his, and Tim Ferris is always interviewing people like, "What's your morning routine?" and all these kinds of things.

I don't want to just have a morning routine out of me just kind of bumping into one. I want to craft one perfectly. In fact, I even bought a domain name called WhatsYourMorningRoutine.com. When I get mine mastered I'm going to make a whole video showing it off.

I'm trying to create that right now and trying to create my work schedule, my workout schedule and my fun schedule. I want to have time with my kids and make this new pattern today.

Because I don't want to set it six months from now when I have more time. I want to set it today. Because like Jay Conrad Levinson said, I need to make that pattern happen today and really solidify it so that moving forward it's there. I've always got it.

So that's kind of my goal with what I'm going to be doing. I’m excited for it. I just wanted to sort of give that to you guys. Hopefully it will give you permission to stop what you're doing.

Maybe you're not moving like we are, but do the same kind of thing. Shift your bed. Turn your bed around. Go through your covers, throw out all the crap and re-buy a bunch of stuff. Or do something to just radically shift your perspective on everything.

The way you wake up in the morning, what you do, and actually crafting a morning routine, crafting a blueprint, crafting how you eat. Consciously designing these things so they can become the pattern. They can become the habit.

That way, if you follow it for the next month, two months, three months, it becomes the pattern. And if you're following that pattern the right way, it will just change everything for you. You'll be able to stick to something and it will just make everything more awesome.

That's what I’m doing. I'm excited for it. I hope you guys will try it out as well. I'm giving you permission to do it. So just do it.

Talk to your spouse or significant other and say, "We're throwing all this stuff away. We're doing this. We're moving this." And just design it by choice, as opposed to what you're doing right now by default, and then watch the results that come.

Anyway, I am officially at the new house. Oh man, I'm so excited. I'm going to go swim, have some fun. I will talk to you guys all again later. Thanks everyone.

Is the pursuit of a worldly desire an OK thing to go after?

On today’s episode Russell talks about finally getting his dream house and why it was important for him. He also shares why having a goal of a worldly possession isn’t a bad thing.

Here are some fun things in this episode:

• Find out what it took for Russell and his family to finally get their dream house.
• And why it’s okay to have a goal to get something you really want, even if it seems stupid to other people.

Listen below to hear Russell’s excitement over his new dream house.

---Transcript---

Hey everyone. This is Russell Brunson, and I want to welcome you to a very excited Russell today. And I'll tell you why in a second here on Marketing In Your Car.

All right, so I want to tell you guys really quick and just let you know that I just got the keys to my new house. Woo-hoo! Oh man, I just want to celebrate with you guys, because this has been, you have no idea how long this has been in the making.

So for those of you who don't know me, I am not a car person at all. I got the Ferrari, I was like, "Eh." I got other cars, I was like, "Eh." Cars mean nothing to me.

The only dream I've ever wanted is like my dream house. I just have wanted it forever. And a couple years ago we almost bought one, and then we had some company issues. If you've listened to past podcasts you've heard the stories of the ups and the downs and all that sort of stuff.

We had actually had this amazing house we had basically purchased, put down all this earnest money and we lost it all. It went away and we never got to actually live in it.

And then the company collapsed. Long story short, rebuilt it. For me for the last eight years I've been working towards my dream house, getting my dream house. That's my one tangible worldly thing that really drives me.

I hate that it does, because I'm a big believer in being driven by passion and people and helping and all these other things, and money is like how we keep score. But the one worldly thing that has been a driving force for me for a long, long, long time.

In fact, all my friends and partners and people who work with me are scared that I'll never show up at the office again now that we've got it.

So we found this house two years ago. It's amazing and I have been looking at it every day for two years, trying to get to it and trying to get it.

When you get a  big house, the monthly payment is not the big issue. It's like the down payment. To get a super, jumbo loan they want you to have like 20 percent down, plus like 10 percent in your bank account. You have to have a lot of money just in cash to be able to go and get that.

So we were working and saving and doing a whole bunch of stuff. We found the dream house about two years ago, and finally we've been working through how to get it and how to time it with when school gets out and kids and all these things.

And then the people who owned the house have been complete nightmares. The most annoying people I've ever worked with in my life. I hope they listen to this so they can know how annoying they are. They've just been a nightmare.

Even last night, we packed a huge moving truck last night, and we signed yesterday, we put a down payment down. Everything is done. We just have to wait for it to get funded or whatever.

I messaged them like, "Hey, do you mind if we swing over and drop off some stuff in the garage so we can reload this truck again?"

And she wrote back and said no. Who does that? I'm giving you millions and millions of dollars here in less than 12 hours and you won't even be cool for one second. Anyway, super annoying.

But, I just got the message. I was at work trying to get some stuff done and I just got the message that the house is funded. It's officially ours. They'll come and drop the key off.

And so I am blowing the rest of the day, blowing work, blowing everything, heading home, grabbing the kids. We're going to head over to the house and we're going to jump in the pool.

I don't care if it's freezing cold, if it needs to be heated, if it's dirty. I don't even care. We are jumping in the pool and we are having a blast. I'm so excited right now, as you guys can probably tell.

What I wanted to, I'm trying to think of how I can provide value besides just me being excited for you guys. Hopefully my excitement gets you guys excited.

Second thing is, I had a teacher at Boise State, my finance teacher. It's funny because everyone looks at business different ways, right? Some people are like, "The goal of a business is to create jobs."

And some people say, "The goal of a business is to provide value to the customer," or whatever.

His approach was, "The only goal of a business is to provide wealth for the business owner. That's it." Everything else kind of just happens. It happens to create value for other people and all that.

The only goal of a business is to create value for the business owner. I've struggled with that because, again, from a moral standpoint we are creating jobs, we are serving people, we are doing things.

But when it's all said and done, if the business owner is not getting paid, he's not going to put his neck out there and risk the time and energy and effort and everything to do that, which is what creates the value for everybody else.

So the value in all these other things that happen are all the side effects of the company. And I agree with my teacher that the one core goal of a company is to make the owner wealthy. So there's that.

But then again I have the other moral dilemma. So for me I've always kind of struggled with that. But for me, I've always had just one major worldly goal, whatever you want to call it, and I still struggle with that.

Sharing that outwardly is kind of hard for me. I don't know if you can tell, I'm kind of stumbling over my words, just kind of sharing this with you.

But I honestly feel like it's okay to have something like that because it's what drives you forward. And you driving forward is what creates value in all the other aspects.

It causes the ripple effect that helps the customers of yours to get value, which then hopefully gives them value. It's this whole ripple effect.

For me, I've had this one worldly goal for so long that has been a driving force that hopefully the wake of me moving towards that goal has affected tens of thousands, if not more, people. And that's been kind of my goal for it.

I hope it's not too selfish. I hope you guys can celebrate with me. And I hope at the same time for you guys that you won't feel too guilty having a goal like that.

Some of you guys might be in a house like me. Maybe it's a car, maybe it's a vacation, maybe it's something. And don't get carried away. Don't make that the core focus, because people that do turn into bad people.

People in this business, I've been around it long enough to see what money does to people, and it corrupts people and makes people do stupid things and it makes people not be themselves. I hope and I pray that never happens to me.

But again, I guess I'm trying to give you guys permission, if you need that. And some of you guys don't need that. But if you do need permission to find one worldly thing like that that's going to be a driving force that gets you up in the morning and get you moving forward and get you excited.

While in and of itself that thing is dumb and it's stupid and doesn't matter and we know that, the pursuit of that thing can cause a wake and a wave and a ripple or whatever you want to call it, that can affect and change and touch and serve so many other people.

Anyway, that's it for today, guys. I don't have anything else. I'm just two excited. I'm two seconds away from my house. I'm going to jump out, grab my kids, give them a hug and a kiss. We are jumping in the moving van and we will be out of here. I appreciate you guys.

For those of you who are in the Ignite Inner Circle waiting for boxes back from me, I had an hour blocked out today to respond for you guys and I can't do it now. I apologize in advance.

But I will get you guys. I love you, I care about you. And as soon as I jump in the pool I will come back and finish up my work so I can keep you guys moving forwards as well.

I appreciate everybody's listening in. Have an awesome day and we'll talk to you soon.

See behind the scenes of what happened at our first annual Funnel Hacking Live event.

On this episode Russell recaps, step by step, the stuff that went down at the Funnel Hacking Live event.

Here are some exciting things to listen for during this episode:

• What happened each day during the live event, such as car racing.
• How the event raised $25k for World Teacher Aide.
• And all the other cool stuff that you missed out on if you didn’t go to Funnel Hacking Live.

Listen below to hear some of the cool highlights from the Funnel Hacking Live event.

---Transcript---

Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing In Your Car.

All right, everyone. I keep getting questions and Facebook messages and boxes and everything. For those of you guys who were not at the Funnel Hacking live event, if you weren't there, honestly I think you missed out. We had an amazing time.

So I just want to give you guys a recap, for all those who have been asking and wondering. It was fun. For those of you who are Marketing In Your Car members who were actually at the event, I allowed you to pull me aside and say, "You know, Russell, I heard your podcast about how nervous you were before the event, but this has been amazing."

I appreciate you guys who were there and supported us. We had a good time. So I'll kind of walk you guys through what happened. I'm going to share everything because that's kind of how I am.

If you haven't learned that now, I'm very transparent and I always want to know. I don't want to share numbers to brag, because that's annoying. I hate people who do that. But I want to share them just so you can kind of know what happened so that if you're trying to do an event, you can look at what we did as a gauge of what might be good or bad or whatever.

I hope that helps. I remember when I first started going to Bill Glazier's mastermind groups and he would share his numbers. Then it was like, "Oh, so that's how much money people make."

When he shares with me how much money per head they were making on people in the room at the events, I was like, "Oh, now I have something tangible I can assign things to, to see if I was doing it right or wrong or somewhere in the middle."

That's why I'm going to share and that's the only reason why. It doesn't really matter how much money I made. All that matters is that you guys are getting some cool, actionable info.

Let me break it down.

First thing we did is the day before the event we flew in and we actually had our top JV partners, some of our Inner Circle members and some other friends and stuff come and we went to this exotic racing place. We went and raced cars, like Ferraris and Lamborghinis and it was super cool.

And we got some amazing footage of everyone having fun, having a good time. And then Jeff Walker, who won the Ferrari, he was there too so we filmed an amazing, I mean crazy amazing promo video, with him there, that we ended up showing on day two of the event, which I'll talk about in a minute.

I'm sure we'll post that video online so you guys have a chance to see it. But it was amazing.

That was the first day. It was really cool just to get to know everybody at a more intimate level and build a relationship and give everybody a really cool experience.

Even people that make crazy amounts of money, I thought they would be like, "I'm racing cars, blah blah blah."

But they all loved it and were so excited and blown away and grateful for the experience. So step one, if you've got affiliates to do cool stuff like that, do cool experiential type things where you bring them all together.

The reason why we did the Ferrari stuff is I knew when we were giving away the Ferrari for the book launch, I knew only one person could win. I know that a lot of times if you can't win a contest, if you know you're not going to win, you won't even try.

And we need a lot of people to try. So we said, "Hey, let's do a top 10." And we eventually opened it to the top 15 partners, who get to come to this Ferrari racing.

So now it's like you either win the Ferrari or you get to come and race Ferrari's with the top 15 people. And that's what got a lot more people to promote than typically would, I think. I think that was a big part of it.

That was really, really cool. Next day, we didn't start in the morning, which turned out to be really nice. I think I'm going to keep doing events that way. In fact, I had Stu McLaren and a couple other people message me, "This is so nice to be able to wake up the day of the event, come in, register, go out to lunch, hang out and then you don't start till 1:00."

That's what we did and it was awesome. We didn't start till 1:00. We started at 1:00 and kind of did a recap of Funnel Hacking. Then we did a session on list hacking. Then we did Richard Cousins, who is one of our Inner Circle members, come and share his list hacking funnels, which are pretty intense.

He showed those off. Then we took a break. When we came back from the break, then we did a session on your dream 100. I've talked about that with you guys before in the past. We talked about your dream 100.

And then we opened up a new feature in Click Funnels, which is called Backpack, which is our internal affiliate system. And we initially were going to charge a lot for that feature, but we decided to give it away to all funnel hackers who were there for free and add it to their account, and people were going crazy.

I had Todd, Dylan and me, my two Click Funnel partners, up on stage, and we kind of shared that all. It was really cool because I felt like we were like Steve Jobs at Apple announcing a new feature, which was cool.

We released the feature, people went nuts. They had a break. When we came back from the break we brought Stu McLaren, who is one of the coolest, just one of my favorite people on earth.

And he and his wife started a charity called World Teacher Aid. So we just made a video. It was really cool.

I had a chance a couple years ago to go to Kenya with him and see this feeding program and school building program they were doing. So I made a video.

And we launched a new thing inside of Click Funnels where basically every time you create a Funnel, $1 goes toward World Teacher Aid. And I showed the video and it was cool.

I was crying and my wife was crying. Everybody was crying. Stu was crying. It was just really powerful and emotional. It was neat.

Then what we did is for everyone who was at the event, if they wanted the recordings of the event, all they do is donate some amount of money to World Teacher Aid charity.

And from that we raised I think about $25,000 from the audience, which is actually going to build two classrooms. Then us as Click Funnels team did another classroom.

So we paid for three classrooms in Kenya, which was kind of cool. And it just really got everyone engaged in the community there. Everyone felt like we were moving towards a common cause, which was just really neat.

If you're doing any kind of events or community building or things like that, I highly recommend finding a really good cause like that to get everyone moving towards and believing in it and donating towards. It was really cool.

That was day number one. Then that night we did roundtables with 10 people each. Pick a roundtable. We catered these hors d'ouervres and food and snacks and everyone came in.

And you could sit around roundtables and network and ask questions to a bunch of speakers. That was a really cool experience too. Really good networking last night and people had a great time and it was awesome.

That was day one. Day number two now, we started early in the morning. I'm going to forget everything, but first was I got up and shared our book funnel and my thoughts on free-plus-shipping and trip wire offers.

Then Perry Belcher, one of my favorite people on earth to learn from, he got up and showed his trip wire funnels, how they built Survival Life into a $25 million a year company using nothing but free-plus-shipping trip wire offers.

And after he got done, then Trey Lewellen and one of our Inner Circle members, got up and showed their free-plus-shipping funnel they're doing with gun targets and they're just crushing it right now. So he shared his little funnel which was awesome.

After Trey was done, then we brought up Todd Brown, who was our number two affiliate. And we all thought he was going to win the Ferrari and at the last minute he didn't. But just one of my favorite people on earth, and brilliant marketer.

We wanted to do something cool for him, so we brought him up on stage and we launched our dream car contest where basically any Click Funnel affiliate who gets 100 people into Click Funnels, we will cover the lease payment on their dream car.

And so we brought him on stage, talked about what he did, gave him a check for the first year of his dream car and then announced the dream car contest.

And then he gave a presentation showing basically what he would do if he was going to try to win the car, and walked through the step-by-step process in about 30 minutes about what he did to promote the book and what he would do to promote this.

That was awesome. Such actual, "This is exactly what you need to do to be an affiliate and win Russell's car." It was perfect. He talked about that, which was cool.

Let's see, what happened after that? Then we went to lunch and then after lunch, then we showed the video that we made of Jeff Walker at the Ferrari racing.

We showed that video and then brought him on stage and awarded him the Ferrari, which was really cool. And then after that, then he got up and spoke and showed his funnels, his launch funnels, and showed the whole process there, which was cool.

He gave everyone his launch funnels, which was awesome. And after that, then I got up and shared a presentation that showed people how to become a six-figure-a-year funnel consultant.

That presentation was the last of the night. At the end of it I was going to sell our Funnel Certification program, which we were going to sell for $5,000. But we gave the attendees a $1,500 discount. They got signed up.

We did the presentation. I used the Perfect Webinar Script that you guys can all get for free at www.PerfectWebinarSecrets.com. Plugged in my presentation to that, did the pitch, and it was insane. I've never had a table rush like that before.

And we sold half a million dollars from that one presentation, which I still can't even fathom. That's better than anything I've ever done, ever. That was just crazy.

We were planning on opening up and doing a big webinar to promote the Certification program, but we more than sold out. So we're closing it next year. We're not going to open again until next year at the next live event, which is reason for you, if you want to be certified, you've got to be at the live events. It's the only place to get access to the certification program.

So that was awesome. And now we're going to do a week-long event in Boise where we certify a whole bunch of people. We just got the rooms booked. It's going to be so crazy cool.

We've got a classroom style where it's like a school classroom, which we'll do the training for the first half of the day. Then we have three other rooms we broke down into horseshoe shape.

The second half of the day we're going to go into these rooms and actually work for like four or five hours on the funnel we're talking about, on the concepts. So we'll have people going around the rooms helping and strategizing and all those types of things, and then back-and-forth.

It's going to be amazing. We're going to live-stream it for those who couldn't come. It's going to be so awesome. That was cool.

And then that night, back up to the event, then that night after the presentation, then we took all of our Ignite Inner Circle members to a really nice dinner and fed them. Everybody got to hang out and network and that was really cool.

And that was Friday. Then Saturday morning we got started in the morning. How did that happen? Man, it's all a blur now.

So Saturday morning we started at 8:00. I got up initially and I shared all of our high-ticket funnels. Then I had Robbie Summers from my team get up and show how he sells someone on the phone.

He got up there and did role-playing and brought people on stage and closed them. It was really cool to see that.

And afterwards we had Garret White, the master warrior, get up and show his high-ticket funnel that he's using inside of Click Funnels. He's doing between about $300,000 and $400,000 a month.

He came up, and Garret, he cracks me up because part of us are very similar. We come from very similar backgrounds. He played football at Boise State, I wrestled at Boise State. Very similar religious upbringings.

I think we both respect each other, but we definitely have different styles about us. I'm very quiet and one way, and he's the opposite where he's up there commanding the audience and dropping the F-bomb every other word and things like that.

But man it was powerful. And it was interesting. 98 percent of the audience was just mesmerized and loved him, and two percent got really offended, which we kind of knew might have happened, by just kind of the way he is.

It was important, though, because I wanted him there because that's what people need to be doing. The way he basically divided his audience and showed his funnel.

The goal of his funnel was to divide an audience. It was amazing. It was powerful. So anyway, that was amazing.

Let's see, did that take us to lunch? I can't remember. Yeah, that took us to lunch. No, that was pre-lunch. Then after that, then I did a session on the perfect webinar, showing the scripting, the funnel, all those kind of things.

Then Jay Boyer got up and showed 17 of his webinar hacks where he shows his whole process that he uses to close people on webinars, which was amazing. Then we went to lunch.

Then after lunch we came back and we revealed the next big feature launch inside of Click Funnels, which is Acitonetics. We showed that and people went nuts. It was awesome.

So Actionetics and we also previewed the new funnel marketplace that is almost live. And so that was after lunch.

Then I did a session on what happens if your funnel flops, and funnel stacking. So I shared that at the end. And then we wrapped up the event and I stood in line for two hours taking pictures with people. I was so tired, but it was awesome.

I just had such a good time hanging out with all of you guys and being there and seeing the impact of Click Funnels and what we've been doing is having on people's lives. It's just been so much fun.

I appreciate all you guys who were there. During that event, we kept talking about our Ignite Inner Circle program, and in the back if people were interested they had a chance to sign up.

So all said and done, just kind of a recap of some numbers. We raised about $25,000 for charity. From certification sales we sold over $500,000. From Ignite Inner Circle sales we sold over $300,000.

And then between ticket sales and everything else, when you round it all up and tie it all together in a bow, the event did just about $1 million, which was cool.

And we only really sold one thing, which was cool too. I didn't want it to be a pitch fest, but I wanted to make sure we monetized it. And we only had one offer and it worked.

So next year we'll do the same thing. We'll have one offer. We'll relaunch the certification program next year the event and we'll also obviously be talking about Ignite Inner Circle and those who are interested will go talk and get signed up and register for that as well.

That was it. Feedback was amazing. So yeah.

And we pre-sold tickets for next year's event, which is going to be at the end of March in San Diego. So we'll get info about that up really, really soon. That was what happened. It was a lot of fun and I'm almost home, you guys.

I hope that helps, and I hope that helps you recap the event and see behind the scenes with the numbers and the metrics and how it all worked, how we choreographed it.

We had a couple calls to Bill Glazier ahead of time and I appreciate him helping me choreograph the event and kind of make it in a way that gets people maximum value, able to monetize it, but not in a way that people are turned off by it.

Everyone gets a ton of value and it just turns out to be awesome. That's what happened. That was kind of how it all ended. Again, those of you there, I appreciate you being there.

Those that weren't there, get on board for next year because these tickets will sell out fast. We already sold out, I think a third of the tickets sold out live.

So if you want to go, be sure to book it ASAP because it will not be around long.

Thanks everyone. I appreciate you guys listening in and we'll talk soon.

How $7 kept this guy from becoming successful.

On this special episode Russell and his wife, Collette drive to the airport for the Funnel Hacking Live event. He talks about how some people let stupid things get in the way of being successful.

Here are some interesting things to listen for in today’s episode:

• Why a customer who is mad about not receiving a copy of his book on time is no longer attending the event.
• And why not going to the event over something stupid is causing him to miss out on very valuable information that could contribute to his success.

So listen below to hear why letting stupid things bother you could be getting in the way of your success.

---Transcript---

Russell: Hey, everyone. This is Russell Brunson and welcome to an exciting Marketing In Your Car. Today I'm here with my beautiful wife Collette. Can you say hi?

Collette: Hello. 

Russell: She's so embarrassed to be on the podcast. But we are heading to the airport, getting ready to fly out for the Funnell Hacking Event.

All right, so today's message for you guys is one that -- well first get to the airport safely. My wife's pretty sure we're going to die. She's not used to this podcasting while we're driving.

We're about to go through and we're going to survive. Okay, so today's message, this morning I was getting ready to head out, jumped on Facebook to make sure everyone was still coming to the event, and that the party's still on.

It was, which is good. But then there's some dude who posted in our group basically saying they still hadn't gotten The Dot Com Seekers book, which I understand. It's been a little while. I've posted like 50 times why it takes a long time.

But anyway I kind of responded back and said, "Hey, this is why."

I said, "It was a pre-launch of the book. That's why it didn't get shipped until recently."

And then the publisher, we're going through a publisher so we don't really have control of it.

My wife's making me punch it past another car. Oh man, if you guys witness this death, tell our kids we love them.

So anyway, I told him basically about the reason my book was late. I basically said, "In exchange, we gave you a $2,000 course for free. And basically you paid $7 shipping and handling. It's going to be all right. Just calm down and everything will be all right."

Anyway, the guy comes back and like private messages me kind of all flipping out about how, "If I was to go to Denny's and if I ordered a steak, I don't care if they'd have brought me free donuts and ice cream. I ordered a steak and I want the steak."

Anyway, just something like that, which whatever.

We're going to be okay. I promise.

And the thing that bugged me he said about the book: "I would have bought Click Funnels and I would be at your event this weekend, but because I didn't get the book I refuse to invest in those because it just left a bad taste in my mouth," or something like that.

And it just made me think about how often we let stupid things get in our way from being successful. Like, honestly, this guy could be using Click Funnels, which would give him the ability to change his entire company, change his life, as all of you guys know.

But he refused to do it because his book has been shipped late. He could be at the event right now, networking with 600 other amazing entrepreneurs who are changing the world in their own way.

But he didn't, because he's annoyed that the book showed up late. And I think that sometimes people, and this guy is a perfect example, he's just putting all of these roadblocks in his way to success because he's just annoyed, instead of being grateful for all the stuff he's getting and all the value he's getting from me and from us and from everything.

And then after a back and forth I apologized and I was trying to be a nice guy, and then he messaged me and said, "Well I tried Click Funnels, but it doesn't work for real estate agents."

I'm like, "Dude, you missed the whole point of everything. Had you have watched the 14 hours of the training," oh cool, some jets just flew over, "If you had watched the 14 hours of training, you would understand how to use Click Funnels as a realtor."

Had you networked in group, had you have logged into Click Funnels and gone through the training, had you have showed up at the event, you would know exactly how to use it for what you're doing. But instead, you're confused because you let a stupid thing keep you in the way of being successful.

So the moral of today's lesson is don't let stupid things keep you in the way of being successful. Just blow it off. It was $7 you spent.

Anyway, I hope that makes sense. Now we're getting in traffic now and we're still pretty good on time. We have 13 minutes before we have to be there.

Anyway, so I just wanted to leave that with you guys today. Just make sure that you're not the one keeping yourself from success over little trivial things. Let things roll off your back and look for the good in things and look for all the awesome stuff that can happen.

And if you do that, you could be successful. You could be at the live event. You could be using Click Funnels. You could be changing your life.

Instead you're annoyed about something outside of any of our control. So I hope that helps. Collette, any final words for the listening audience?

Collette: Stay lovely. Vegas, baby!

Russell: We're heading to Vegas. All right, we'll see you guys. We're going to be in Vegas here in a couple of hours. I appreciate you all and we'll talk to you soon.

A powerful lesson I learned from one of my mentors…

On this episode Russell talks about some last minute preparations for the Funnel Hacking Live event. He also shares what you can learn from a Rubber band.

Here are some cool things to listen for in today’s episode:

• Find out why Russell will never do another event at the end of May.
• Hear what Sean Stephenson taught Russell about being nervous.
• And find out how a rubber band can teach you to be useful.

Listen below to find out why you should be more like a rubber band.

---Transcript---

Hey, everyone, this is Russell Brunson, and welcome to Marketing in Your Car.

Hey, everyone. I always try to figure out a different way to make that sound different every time I say “Marketing in your car”, but it probably comes out the same to you guys. But in my mind, every time it’s a little bit different. A little more energy, a little different type of energy. Today, my energy is excitement and nerves and all these crazy things, because right now we are preparing for our first annual Funnel Hacking event.

And it’s really amazing, like, when we first started putting this event together, I was scared because, like, I hadn’t done events for a long time. And when I was doing them, back in the past, it’s always stressful. We would get, like, 200 people to sign up for it and then only 100 people would show up, and all sorts of stuff.

And you never know, and there’s all these unknowns. And so when we were first doing this, we were like, well, how many people can we get? We get 100, we get 500, we get 1000. We were trying to figure out. So we set a hard limit at 500 and I was like, that’s going to be really hard for us to get, but that will be kind of our goal. And so, we get the room size booked and everything, and then we went and started promoting it.

And we didn’t even promote it that hard, we ended up selling 600 tickets. Which screwed up everything, because it turns out, the Fire Marshal at a hotel won’t allow you to have more seats, they don’t care how many people you’ve sold to. Which is insane. So, we had to go and change the room size and get approval from the fire marshal and like, all these, just, you know — but, good problems to have, right?

Definitely better than the other side around, we’re like, okay, we’ve got a room that holds 500 people, how do we shrink it down to 50, right? So, it’s a good problem to have, it’s just one of those things. That’s happening, and then I’m trying to just make this an amazing event. Like, the people that signed up, it’s crazy. Like, I can’t believe how many of my peers and friends, all signed up. So we’re trying to make this just an amazing experience, and just have awesome content and videos, and just a cool environment.

And we’re giving away a Ferrari, and we’re launching our dream car contest, and all these things. And then I’m making, like, really cool handouts and order forms for the few couple of things we are selling. And just trying to make it like a class act event. And, man, I can’t tell you, I’ve been doing smaller events for a long time, and I’m comfortable with those.

But this one I’m really nervous about. So, anyway, yesterday for us was Memorial Day. Depending on where you are in the world, or when you’re listening to this. So went in yesterday in the office. I wanted to play with the kids, but I couldn’t because I’m just, yeah, I had to get stuff done. So I actually wrote four presentations. I think I’m presenting seven different things at the event.

So, I wrote four presentations yesterday, I had already done two before. And I’ve got one more to do today. But this morning I had Aidan — my little four-year old had his little gym graduation. So I went and did that this morning, which was super fun. And just having, you know, just all these fun things happening. It’s almost time for school graduation, we’re finishing kids’ projects, like, it’s so much chaos right now.

Note to self, don’t ever do an event at the end of May, again, because that’s when everything else on Earth in kids’ lives are happening too. But anyway, it’s exciting. So, now, I’m heading to the office, and I’ve got one last presentation to create. In this one I’m going to be teaching people how to become seven figures, excuse me, six figures a year Funnel Consultants, which is going to be exciting.

And then, at the end of it, we are going to offer our Funnel Certification Program. Which is a really neat program, I’m excited for it, I think it’s going to change some people’s lives. And so, I’m fired up. So that’s what I’ve got going on today. And it’s just, it’s just fun and so, for you guys listening, I’m trying to think what value I can provide for you guys today.

It’s always kind of my thought process when I’m driving, like, what cool can I say or can I share that will hopefully help everyone in their business. And I think for today, a lot of it is just like, stepping outside of your comfort zone. You know, like, I do a lot of stuff and I need people looking at me, man you’re stepping outside your comfort zone, but I really have been.

Like, I’m pretty comfortable with all the insane things I’ve been doing, but this was one, like, I feel nervous in my stomach right now, the event is not for two days. And it’s exciting and it’s nervous and it’s good. It’s a good thing to have, and I think that — I had a mentor, back when I was about 19 or 20 years old. And I remember he was doing this presentation, talking about us and how we needed to grow.

And he did this thing where he held up a rubber band, and he talked about it. He said, “Look, this rubber band, like, by itself, it’s just kind of useless, like, it’s just this floppy little thing that doesn’t do anything.” And he says, “The only way that this rubber band becomes valuable is if it gets stretched. Because then it gets stretched, now it can bind things together and hold things, and it can actually do stuff.

“But it has to be stretched to be able to do it.” But he said, “But if you’re not careful and you stretch it too much, it will snap and it will break. And then it becomes useless again.” But he said that, “For this rubber band to be useful at all, in any capacity, it has to be stretched.” And I started thinking about with what we’re doing, you know, with this event. Like, me and my entire team and everyone who is putting this together, I feel like we’re being stretched.

And a couple of times I felt like we were stretched to the point where we’re snapping, but then, for me, I had to come back. And my wife today was like, “So, you’re nervous, you’re freaking out, what’s happening?” And I was like, you know, I’m not, and I think it’s because, like, it’s okay. You know, like, if everything, if nobody shows up at the event, or if the event flops, or people are like, “Man, Russell, you were really boring on stage,” or whatever.

Who knows, like, all the irrational fears going through my head right now, like, worst case scenario, next week we’ll be back here in Boise, hanging out, having fun, and that was kind of comforting for me. It gave me the ability to kind of relax and just kind of take a little bit of pressure and tension off of the situation, to keep it from snapping.

And so, I hope that that gives you something that can help you today, when you start thinking about that with yourself. That understanding that for you to be useful in any capacity, you’ve got to be stretched, you’ve got to keep stretching yourself and stretching yourself. And if you don’t, you’re just going to be a useless rubber band that just sits there, right?

But also, knowing on the other side that if you stretch yourself too much, you are going to snap, and so, kind of finding that balance and being okay with whatever happens. And if, you know, again, if I show up and I’m the only dude in the room, you know what, my whole team will be there, we’ll have fun, we’ll go, I don’t know, go just have some fun in Vegas, and it will be alright.

But best case scenario, we can do this amazing thing and change some people’s lives and that’s really the end goal. And I was hearing Sean Stephenson, he’s a little tiny dude, motivational speaker. And just really just an impressive individual. He was speaking and I was listening to, like, his public speaking training. He said, “If you’re nervous for, to speak,” he said, “It’s a selfish thing, because you’re worried about how other people think about you,” and things like that.

He says, “When you change it to the point where you’re concerned about them and serving and giving, it takes that away from you, the nerves,” and that, he said, you shouldn’t be nervous. And I’ve been thinking about that. You know, like, part of me is still nervous, I wish I could say I wasn’t. But I’m still, I’m nervous. But I thought it was interesting — I think a cop just saw me. Crap. Yeah, the cop, there’s a motorcycle cop coming in my direction, totally was looking at me while I was talking on the phone with you guys.

But he is, I don’t think he’s flipping around. And if so, I’m about to turn into my office, little driveway thing, and he can’t catch me anyway. Anyway, sorry, back to my train of thought. Where was I? Yeah, so, for me, like, again, I still have nerves, I’m still, you know, it’s the kind of thing, like, I can’t wait to get to the point, like Sean talked about, where it’s just, you’ve got, you know, you’re so focused on the serving part of it that you don’t get nervous.

But I’m not there yet. But more so, I think that, as I keep preparing these things, every time I get nervous I’m like, I’m giving my all, like, if they don’t get value from this, then, you know, then that’s kind of on them, I guess? And as long as I do my best to try to serve and change and help people, that’s really the key. So, anyway, with that said, I’m at the office.

I’m going to go try to finalize and craft this last presentation, with the goal of helping a lot of people to change their lives and be able to take whatever it is they’re doing in whatever capacity, and become Funnel Consultants. That’s kind of the last presentation, and I think it’s going to open up a whole new world for people. And I’m excited to hopefully help facilitate that, and give people the ability they need to reach whatever goals and dreams they have with ClickFunnels and with the certification program.

So, be awesome. I appreciate you guys. If you’re in Vegas, I will see you soon. If you’re not coming to Vegas, hopefully you’ll come to the next one and we will see you at that. So thanks, you guys. I appreciate you and we’ll talk soon.

Powerful stories of people in our inner-circle and ignite program who opened up doors from skill sets they didn’t know they had.

On today’s episode Russell talks about the power of moving forward. Why the process of moving forward can often lead to more or better opportunities.

Here are some of the cool things you will hear on this episode:

• Why sometimes what you want to do doesn’t work out, but if you keep moving forward other opportunities will arise.
• Find out how many times Clickfunnels failed before it finally succeeded.
• And why you have to keep trying and working hard even if something isn’t successful the first time around, because you never know what people are in the market for.

So listen below to find out why always moving forward can lead to your success.

---Transcript---

Hey, guys and gals. This is Russell Brunson, and welcome to "Marketing in Your Car."

This message today is one that I think is important, and I hope that a lot of people listen to this and take something from it, because it's been really interesting.

I've been watching a bunch of our coaching clients over the last year or so, [laughs] and there's been this really weird observation, really interesting, that's been happening. A lot of people come in, and when they come in they've got a direction they want to go in, right, and so we coach them in that direction, they start moving forward, and they start moving forward.

Some people just, the first direction we point them in, they run and then they have success — someone like a Liz Benney, who had picked a path, she executed on it, boom, is making crazy money. She's done over five hundred grand so far this year after she picked her path and started running.

But other people, and I would say probably the majority of people, don't have sex, success — ooh, I almost said the wrong word there, [laughs] don’t have success right out of the gates, and         I know it's frustrating for them, but it's interesting, because a lot of people that happens to, and I see it, they just fall away. They just give up, and it's done.

But there's others that are super stubborn, and I think that I would probably fall into this category as well. [laughs] They're really stubborn, and they're like, "You know what?" They keep moving forward, and they keep moving forward, and they keep moving forward, and because of the act of them moving forward, doors become open to them, if that makes sense.

I remember when I was — I think I shared this on a podcast — who knows how long ago, but when I was first getting started, I had some friends who saw what I was doing, and they came and wanted to work for me. After a year of working with me, they weren't making any money. I was, obviously, and one of them had this insight, and he told me the next day, "You know what we realized? It's not so much, Russell, that you're smarter than us, or anything, the only difference between you and us is you're always moving forward. You're doing this, you're doing this, you're doing this, you're doing this.”

He’s like, “More than half the time, what you're doing is not working," [laughs] "but ten, twenty percent of the time it does work. Just the act and the motion of you moving forward working on stuff is opening doors and making other stuff happen."

Anyway, I had a really good experience that just happened ten minutes ago. I just got a VOX from one of our coaching clients, and it just re-illustrates this point. He's a cool guy. He came to our coaching program and he picked a market that honestly, I don’t think it was a good market for what he wanted to do.

He wanted to sell to engineers. It's just not a market that's super passionate or ripe. They're not rabid buyers, but he was passionate about it, so he spent all this time and energy, and he built the perfect webinar and he launched it. He drove traffic, and he launched it. He kept going. He was squeaking by and making pennies here and there — making some money — but he was so passionate. He kept going back and kept tweaking it and making it better, and tweaking it and making it better.

While he was doing this, he was frustrated because he wasn't making money, right? But what he was doing was he was honing his skills, he was fine-tuning, he was getting better and better at what he was doing. About two weeks ago, he met one of our other coaching clients who is having some success, having webinars, is doing really well with it, and basically said to him, "Hey, I love your product. I think your webinar's good. I'd like to pitch it. Do you mind if I pitch it?", and this guy's was like, "Yeah, man, I would love to not pitch my own webinar."

So this guy took the other guy's webinar and looked at it, was looking at it and saying, "Well, based on all the work I did before, this is how I'd change it," and he tweaked it, and he fine-tuned the presentation, and he went last week, and he did it live for this guy, [laughs] and he crushed it — did like three times as many sales as the main person did, doing his own webinar.

Both of them got excited. One's like, "Man, I made a bunch of money doing someone else's webinar. The other guy's like, "I made a bunch of money, and I didn't have to do the webinar. I actually made more money having this guy do it than if I was doing it."

They just did another webinar. It just ended like fifteen minutes ago, and they closed over $20,000 in that webinar. These guys are going crazy now, and because of this, I talked to this guy, and I said, "You know what? You should start a webinar-pitching business where you go through, tweak people's webinars then pitch it for them, and take a percentage of the profits."

I think he's going to do that now. I just look at it — he came into the coaching program trying to go in this direction, and we coached him through that process. So far he hasn't made a lot of money from that process, but the skills set he learned along the way have now become this valuable asset. He's going to make ten times more, maybe a hundred times more from this, but he would not have ever gotten that if he wasn't moving forward, moving forward.

Another guy, who is one of the coolest people. He’s probably listening to this, so I won't embarrass him with his name or anything, but he knows who he is — we've worked with him on his funnel. He's been struggling. He has not been making money with his funnel, but through the process, he's gotten really good at something else — his Facebook Ads. His Facebook Ads, I remember, John and my team looked at his ads, and he's like, "I have never in the history of my life seen an ad that was this good, that has this high of engagement and quality score," and all these types of things.

His ads are amazing, he just can't get his funnel to convert. He's driving these things, and so last week, I saw him do what was brilliant. I was just so impressed with him for doing this. He posted on Facebook in our group, and he was like, "Hey, my funnel's not making any money yet, but I'm really good at Facebook Ads. In fact, look at these things."

He's like, "If you want, I trying to get better at this skill and see if I can master another niche. If any of you guys want, contact me, and I'll do your ads for free." From that, he got a whole bunch of amazing people to raise their hand, obviously, and he's doing this. Right now, what he's doing is he's honing this skill. He's getting better and better at it, and through that process, I don't know yet where the future's going to go for him, but my guess is he's going to make a lot more money with this direction than he was with what he was doing.

It was the byproduct of what he was trying to accomplish. It's interesting what happens when you're moving forward constantly. You don't know where success is going to come. If you've ever read the book "Rework," it's one of my favorite books of all time. He talks about how one of the powerful things you can do with your company is make money off the byproduct of what you're doing.

So you're doing a bunch of stuff. What’s the byproduct? To give you an example, our "Dot Com Secrets Labs Book," we ran a bunch of split tests, two or three years, and also we had all these split test results. I compiled them into a book, and we launched that. That turned into an extra three or four million dollars last year.

It was the byproduct. It was just my split-testing results from other stuff we were doing, taking the byproduct of what we were doing. You never know where these opportunities are going to come and what skill sets you're going to create to become really, really good at.

So what I wanted to say for all you guys is just, is the process is less of getting something perfect, and more of moving forward. As you move forward, and you continue to move forward, you don't stop. You keep moving forward, and moving forward. Doors will open. Opportunities will come to you. Things will keep falling into your lap that you never would have thought were there before. It's just really, really impressive, from both these guys, I've talked about it before. There's more that I could share.

Another example is one of the guys that came to our training and wanted to be a copywriting teacher. He kept doing this, kept doing this, kept doing this, and spent six, seven, eight months trying to do that, and finally got so fed up and frustrated — and man, I'm so proud of him for this, though, but a month ago, he got so frustrated that he was selling his front-end products. No one was buying his up-sells, no one was buying off his webinars, so he just picked up a phone, and starting dialing every single person that had bought his product in the past. They might not have bought a product, they had showed up to a webinar, or bought one of his free-plus-shipping things — just started calling them, almost frustrated, and the first month, made thirty grand just calling his customers and saying, "Hey, but this coaching thing from me."

Then yesterday he told me he did this webinar. He had two people buy this free-plus-shipping thing, picked up the phone, called those people personally, and sold ten grand, just buildt from one little thing.

It's again, not the opportunity he thought he was going to do. That was not his goal when he got started, but it was in the process of him moving forward, that his skill sets go better. He learned things, he honed things, and he got better and better and better, until, boom, a door opens up. That's the door you run through.

It's really interesting. I was even watching — there were two podcasts where I was talking about what happens when your funnel flops, and I shared a story. I'm going to share it again, because I think it's relevant to this, where Bryan Tracy was talking about how he was watching this TV show, and it had all of these millionaires on there, and they asked the millionaires, "How many times on average did you fail in business before you became a millionaire?"

They went through and surveyed everyone and they found out the average person was like eleven times they failed before they became a millionaire. Bryan Tracy comes back and says, "You think it's because they all luckily, the eleventh time, stumbled upon the magic formula." He said, "No, what happened was, the first time they screwed up, the second time they screwed up, and after ten or eleven tries, they couldn't help but be successful because they'd tried everything else."

That is the key with this, you guys. Anyway, I'm so proud of these people in our group that are doing that, because I'm seeing, and again, it's usually a different direction than we even point them in initially, but because of the process of moving them forward and doing these things, they start building up skill sets that they give them the ability to become powerful and marketable and be able to open up whole new worlds and whole new doors for them, so I thought it was interesting.

On the opposite side of that, we've got coaching clients, who I love as well, who are going through this and they keep focusing on one funnel, on one thing, and one thing, and they want it to work, and they keep trying, and it feels like they're pushing a square peg through a round hole. It's like, "You've got to learn how to pivot and shift and try things and move things around. If this doesn't work, try this and try that," because we don't know what people are going to respond to. We can guess. We try to get as close as we can and we pray and hope that we're going to get it on the first try, or the second, or the third, but traditionally it doesn't work that way.

You've got to be flexible. You've got to be willing to pivot, and keep moving around and moving forward until those opportunities open for you. I had an interview today with a lady, and she was asking me about that. "What happens if someone's funnel doesn't make money?"

I said, "Do you know what? Did you know that Click Funnels failed the first few times we launched it?" She's like, "What?", and I'm like, "Yep. We launched it — bombed. I could have just given up. I was depressed and sad. I could have licked my wounds and cried about it, but, no, I said, 'Okay, it didn't work this trip around,' and we tried it a different way. Boom — failed again. We tried it again, and the third time, it was a home run, and blew up, and now has become what it is. And it's growing insanely fast, but again, it's because we were moving forward, and opportunities open up when you're moving forward."

So if nothing else you get from today, you guys, it's time to keep moving forward. When you do that, you may not get what you thought you were going to get, but you will get what you deserve, I promise you that. You will become what you need to be, and the doors and the opportunities will open up to give you the abilities to shine.

Anyway, I hope that helps you guys. I just thought of another guy in our group — same kind of thing. Came in, wanted to be an MLM guy, and now he’s driving traffic for ten different people, because he was moving forward, moving forward always, so move forward, you guys. Have fun.

For those of you guys who are going to be at Funnel Hacking Live next week, I’m so excited. We had five hundred tickets. We opened up a couple more. We sold about six hundred. It’s just crazy, so we should have over six hundred people there, and it’s going to be nuts. I’m excited to meet a lot of you guys in person, and I’m going to try to put on a show that will change your business, change your lives, and really rock your world.

That is the game plan, and hopefully we will deliver. I’m confident that we will, and excited for those of you guys who are coming. Thanks again, you guys. I’m out for the weekend. Have an awesome day, and we’ll talk soon.

Lessons from a whirlwind weekend that started with a potato gun exploding in my face.

On this episode Russell talks about a whirlwind weekend he had which involved a carnival, a camping trip, and flying to and speaking in 2 different cities.

Here are some of the interesting things you will hear in today’s episode:

• How a camping trip led to Russell burning off his eyelashes and eyebrows when a potato gun blew up in his face.
• Why Russell spoke at 2 events in different cities for free.
• And why working for free is sometimes really important.

So listen below to find out how Russell nearly blew himself up and then went on to speak at 2 events just a few hours later.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Hey everyone, this is Russell. I’m doing this Marketing in Your Car for a couple reasons. One of them is so I don’t fall asleep while I’m driving because I don’t want to die and I really need you guys to help me out, so that’s one part of it. It’s super late. I just landed on a plane.

The last 48 hours of my life have been completely insane. I just want to tell you about it because I think it’s just funny and I thought you guys would enjoy it because you guys are going to hear all my strange things that happen to me. It started with a potato gun blowing up in my face and ended with me driving home from the airport.

This is my life for the last 48 hours. I don’t do a lot of public speaking anymore, going traveling and stuff like that because it’s hard with my wife and kids, and business and everything else but for some reason, I got booked to do two things this weekend. One was to speak at Ray Hick, just a really cool guy, really someone I respect a lot in this industry.

He was doing his high end mastermind for his $25,000 clients in Park City, Utah and he asked if I could come in and speak for awhile. Again, Ray is someone I really look up to so I was like, “Yes, I will definitely come up and do that.”

Then Steve Olsher did an event called Internet Prophets Live and asked if I could come speak at that one too. I said yes. I had those two events happening this weekend. I booked them, had flights and everything planned. I was going to go out there and do it.

Then my wife tells me about a week ago, “Hey, don’t forget that on Thursday,” this Thursday or whatever, “we’ve got a carnival for the kids and then Friday is our church camping trip.” It’s called fathers and sons. We take our boys out camping.

I was like, “Oh no, I have those plus I’m supposed to speak at Ray’s event and Steve’s event the same weekend.” It was the middle of when I was supposed to be speaking, so I had to call those guys up and say, “I’m so sorry, I can’t come the day I’m supposed to be coming. Can I shift the days, move things around?”

Anyway, somehow luckily because there’s not a lot of flights coming out of Boise -- Boise is a little airport -- somehow luckily for me, we lined it up where I could basically go Thursday to the kids’ carnival, Friday, work for two hours in the morning and then pick up the kids and go camping that night, camp all night Friday night.

Then wake up in the morning, race home, drop the kids off, and then race to the airport, fly from Boise up to Salt Lake, and then Uber drive from Salt Lake to Park City, speak there, and then fall asleep that night, wake up at six in the morning, drive from Park City back to Salt Lake, fly from there to LA.

Then speak at his event, fly home, and land in Boise. That’s what I just did. I just landed in Boise after that whirlwind of traveling, speaking, traveling, speaking that was wrapped at the end of a camping trip. It turned out really well. We had a fun time.

But the camping trip is where the fun began so let me start there. I was camping with the kids. You know, you guys who know, who follow my business and all that, I started this whole business with potato guns. That was the first thing.

I got a ton of potato guns. I had 10 or so of them in my garage. We’re packing up for the camping trip. It’s funny, because we’re camping for one night and we literally had my wife’s extended cab Denali, huge car, completely filled to the brim with coolers, sleeping bags, tents, and pads, and potato guns -- just crazy.

I’m like, “How in the world? This is one night’s sleep. How did people back in the day go camping?” Nowadays, you’re basically bringing your whole hotel with you. It’s crazy. We had it in there and had the potato guns.

So we get there. We were the first ones there because I took the kids out of school early. I’m like, “You know, if I’m going to go, let’s make it fun,” so I pulled the kids out of school, went to lunch and then drove down there and got a campsite, just goofing off.

Then we broke out the potato guns and started shooting these potato guns which is like one of my favorite things to do. I really enjoy it. So we’re shooting potato guns, having fun. Then one of the potato guns misfires. The potato doesn’t come out of it.

I know not to look at the end of the barrel because that’s safety rule number 101 in my how to make potato gun course. I’m the potato gun guy. I know the rules. We wrote the rules, so I don’t look in the end, but I go back to the chamber which I had just sprayed for a minute, a whole bunch of hairspray and I capped it off.

I opened up the back of it and all the hairspray starts coming out of it. Then I flip the back side open and look in there. I see potato jammed in there. I’m trying to figure out, “Why in the world didn’t it shoot? The fuel is coming out. I don’t see any gaps around the potato. Why did it not work?”

So I flick the igniter just to see - yes, stupid Russell. I flicked the igniter to see why in the world it doesn’t work, and this huge fireball goes boom, and comes out the backside right into my face. My eyelashes curled in half. You know what happens if you light your hair on fire.

They curled in half. Then my eyebrows completely got singed off. Then the whole front of my bangs just shrunk up, you know how hair when it gets on fire goes, all the front of my hair. First, I’m trying to figure out, “Am I dead? What just happened? My whole face just caught on fire. Okay, I survived.”

Then I started feeling my eyebrows. “These feel all crunchy. Something weird is happening.” I feel my crunchy eyebrows and my hair. Anyway, needless to say, my face had caught on fire. We kept shooting potato guns until both of them got jammed and ruined.

Then we just packed up and went back to camp. That night, we were making s’mores. By the way, if you make s’mores, the best way to do them is instead of using chocolate, you use Reese’s Peanut Butter Cups. Oh, if you try that, it will change your s’more experience.

I don’t even like s’mores anymore unless they have Reese’s. Now it’s amazing. We had tons of Reese’s Peanut Butter Cups, and we had the whole thing, making s’mores and went camping. We went to bed that night in the tent with the kids, super fun, great time.

Next morning, wake up and pack up the whole thing, get in the car, and I look in the mirror and I couldn’t even believe how horrible I looked. I’m like, “I’m supposed to be speaking at Ray’s $25,000 mastermind group in four hours.”

We race home and I have 20 minutes when I get home to the time I have to leave to the airport in time. I’m in the bathroom with these little scissors, snipping off the singed hair off my eyebrows and eyelashes, and my bangs so that I don’t look like I have singed, curly hair. It took me 20 minutes to snip off all the tons of singes.

I still didn’t get it all out. My hair looks horrible right now still. I shower real quick. Then I don’t even have time to pack my bags. It’s basically one night, two cities. I just get my backpack, throw in my clothes and stuff, and jump in my car, race to the airport, and then fly.

I almost missed my flight. It was crazy. I got to the airport 30 minutes before my flight was supposed to leave. Luckily I didn’t have any check-on backs so I was able to get on. I flew to Salt Lake, took an Uber up to Park City which was awesome.

We go to Park City. I had a chance to meet with this group who was different than the group I normally hang out with. I’m an Internet nerd so I’m usually with Internet marketing nerds. This was a bunch of network marketers.

It was a small room, probably 30 people or so in a big suite overlooking all of Park City. It was amazing. As soon as I walked in the door, they were in the break. I walk in and Ray comes, “Hey, how’s it going?” and hands me a microphone.

I put it on and he’s like, “You’re up.” “Oh, what did you want me to talk about? You didn’t even ask me what to speak on.” He’s like, “Oh, just talk about this.” So I go out there for an hour and talk about some stuff.

It was really cool. I talked about everyone talks about their product or service, selling things like that. I just talked about that’s not what it’s about. People buy based on results. I asked what everyone was doing.

There was people in Beach Body, people in all these different network marketing programs. I told them, “The biggest, most powerful thing you guys can do is go and work for free for someone. Go get a result. Go and prove that what you have works. If you got a product, go and give it to other people. If you have a service, perform that service and just wow someone.”

I told the story about how when we re-launched our coaching program, I needed some good success stories. The first thing I did is I worked for free. I called up this guy named Drew Connolly, flew out to his office and worked for free for him, served him, and was able to help their company grow, and then from that, I was able to capture proof of video testimonial of that experience and then used that video testimonial to leverage and to grow our coaching program.

I showed them the right way to capture those and everything, and just said, “You know, whatever your product is, step one, go out and serve. Go and get some people results. After you get results, then you can capture those on film and record those on your iPhone or whatever it is to make a really good video. Now, that’s the leverage you need to do everything else.”

I talked about that. I talked about my Dream 100 strategy. I showed them how to do that. I showed them this concept of how to penetrate Dream 100 to dramatically increase your traffic and a bunch of cool things, stuff that if you’ve read the DotCom Secrets book, and in fact, there’s a bonus chapter if you upgraded and bought the audio book, there’s a bonus chapter called “The Dream 100” that I taught that whole concept with.

I showed that whole process which was cool. Then I got to go to an amazing restaurant and hang out with all these network marketing guys, and hear their stories. These are all of Ray’s top earners. There are guys making a million dollars in network marketing.

It was cool to see their process because these guys make their money not by selling products but by building teams of people and teaching these people how to build teams of people. It was cool to see how business works in that sphere among the elite people which was cool.

Then that night, I went to bed, woke up in the morning, again, six in the morning, Ubered back to Salt Lake, flew to Steve’s event. Steve’s event was interesting too because it wasn’t like a normal Internet marketing event where everyone gets up and teaches and sells, things like that but it was more they had what he called a 20/20/20 where they had 20 minutes of teaching, and then 20 minutes of actual workshop time where people had to go work, and then 20 minutes of Q&A.

I watched some of the other speakers do that. Then I was going to do that, and then I ended up last minute changing my process and just gave my Funnel Hackers presentation because I felt like that’s what that audience really needed. It was really cool.

I kind of did that. It was awesome. I didn’t get a sale. It wasn’t a selling event. I just gave the first basically hour long of my presentation. Afterwards, I had a lady come up in tears crying, talking about how it changed everything she’s doing. It was really rewarding for me.

It was fun. A ton of people had my book and I got to sign the book. It was really fun. After that was done, one of the attendees threw me in their car and drove me back to the airport, jumped in the plane, sat on the plane passed out, and then woke up right when I landed.

Now I’m here, hanging out with you guys. It was a crazy weekend, a ton of fun. I was able to accomplish a ton of stuff in a very short period of time and just grateful, really grateful for this opportunity that I have to be able to go and share what I’m passionate about.

I was thinking about both of these events, I didn’t get to sell anything at them. I just got to go and try to inspire people and to share my story and talk about for me, what my thing that I’m passionate about which is Click Funnels and just talk about how it’s affected me and changed my life, and changed other people’s lives.

It was so cool to see as I shared that with people, them have breakthroughs and get how this could help them as well. It was fun. It came back to what I talked about earlier where I had a chance this weekend to work for free.

I didn’t get paid. I paid my own way. I paid for my own flights, my own hotels. Not only did I not make any money, but it cost me money to do it but it was a chance for me to go out and work for free. I just want to encourage you guys to do that.

I know that we’re always there, building a business, trying to make money but there are times when you just got to give back and work for free. I looked at that lady who was in tears when she gave me a hug when I left. Who knows what that is going to do for her? I don’t know yet.

Because I was willing to go and work for free and try to share, and try to share my message and what I do, it affected her that way and a lot of other people. I think it’s a blessing that we all have, that it’s good for all of us every once in awhile to give back as much as you can and hopefully change someone’s life.

There you go. I’m almost home, feeling a little more energized than when I started talking so thank you guys for keeping me up, not letting me pass out and die behind the wheel. I’m also happy that I survived the potato gun incident. Hopefully by the Funnel Hacking event in two weeks, my eyelashes will have grown back.

If not, sorry about that for everybody who is going to be there. All right everybody, I appreciate you guys. I am going to sign off and go get some sleep, and will be back at it next week, having fun, inspiring, trying to spread the message, trying to get more people in the Click Funnels, trying to take over the Internet marketing scene with it.

One last thing, for those of you guys who are going to be at the Funnel Hacking event, I’m going to show you a blend of two worlds, of the network marketing world and the Internet marketing world. We’re going to take the best from network marketing and strategy that companies like Mary Kay use and ViSalus, and all the big network marketing companies use to inspire and motivate their customer base to spread their message, and we’re going to bring it to Click Funnels.

If we execute it correctly, every single one of you guys listening to this podcast right now could be driving a brand new Corvette or Tesla or Ferrari, or whatever car is your dream car, and I’ll be paying for it. It’s going to be sweet. I’ll fill you in with more details soon, but just to get you excited about what’s coming up.

I’m back home. Talk to you guys soon. Have an awesome night. If you shoot potato guns, make sure never to look at either end, not just the top end. Thanks guys.

Are you frustrated because nobody is buying your product? This episode will show you the secret to guaranteeing a success!

On today’s episode Russell talks about what to do if your funnel flops. He talks about how the average millionaire fails 11 times before they have success.

Here are some cool things to listen for on this episode:

• Why you should keep trying even if your funnel fails the first, second or even third time.
• How many times Clickfunnels failed before it actually became a successful business.
• And what a successful business has in common with Michael Jordan.

So listen below to find out what to do if the funnel you have built flops.

---Transcript---

Hey everyone, this is Russell. I want to welcome you to Marketing in Your Car.

All right everyone, today, the message for you guys today is all about publishing, about putting stuff out into the world. It’s been interesting as I’ve seen those in our high end coaching program who are successful versus those who aren’t. It’s almost one very common theme that happens over and over again.

Those who are having success are publishing a lot of things. They’re writing emails, sending out blog posts, making funnels, making videos. They’re doing stuff. They’re moving forward. The ones who aren’t making money, they’re focusing on one perfect funnel and not doing anything else except for making this thing just the most perfect thing in the world.

They’re spending months and months trying to do it. The nice thing about Click Funnel is it’s about the process we teach at Funnel Hacking. You should be able to build a funnel in a day, maybe two days if you’re slow but it shouldn’t be longer than that. If you get a video camera, the iPhone cameras nowadays are better than any expensive things.

Throw up a camera, record something, throw it out there. It’s all about just getting stuff out there and publishing. I remember Jeff Walker. I read an email from him a couple of years ago that really illustrated this for me really well. He talked about how the best thing you could do in business is start publishing stuff, putting things out there because you can find out what people are responding to.

So many people I know are putting all of their eggs in this one basket of a webinar or video sales letter, whatever that thing is. They’re putting so much effort on that that it may or may not work. A lot of times, they don’t work. I would say half the time, my stuff doesn’t work either.

Hopefully, each time, we get better and better at making things right but half the time, it’s not going to work. You’ve got to get good at just publishing and putting it out there, and seeing if people are responding to you.

Put up a funnel and direct some traffic. If people don’t respond to it, then do another one. Create something new. It’s not that hard. It doesn’t take that much time. If someone doesn’t buy your product, guess what? Maybe no one wants to buy your product.

I keep seeing people who have been spending six, eight, ten, 12 months trying to get somebody to buy their product when it turns out nobody wants their product. Marlon Sanders, one of the original Internet marketing guys, I heard him speak one time.

His presentation was called A Dead Duck Can’t Fly. He got up there saying, “Look, I don’t care how great you think your product is. A dead duck can’t fly. You can keep making new sales letters for it and new videos, do everything but sometimes, a dead duck won’t fly - or all the time.”

If you know your product is dead and nobody is buying it, or whatever the issue might be, you’ve got to understand, sometimes people aren’t going to buy it. Maybe the product, as much love, effort and stuff you’ve put into it, maybe people don’t want it. I had a friend when I first got started in this business, man, 12 years ago.

I met him and he was selling this ebook he had written. He was so passionate about this ebook. He kept trying to sell it and trying to sell it. He spent two or three years trying to sell this book and nobody would ever buy it.

I remember saying to him, “Ken, I don’t think anyone wants to buy this book. You need to create a new product. You need to try something different. You got the skill sets. You know how to write a book. You know how to put up a sales letter. You’ve done the whole process once but you need to create a new product because nobody is buying that one. Nobody wants it. As much as you love it, nobody wants it.”

I remember he told me, “Russell, I can’t. I’ve spent two years of my life on this. I can’t stop now. I can’t quit now.” I just got to tell you guys, sometimes it’s okay to be a quitter. You got to quit sometimes. You just have to.

You can’t just keep on. Eventually, the market will tell you if something is sellable or not. It’s really cool how that works. If people don’t want it, they’re not going to buy it. If nobody is buying it, it’s because nobody wants it. That’s a lot of times the issue.

Sometimes, obviously the issue is not getting traffic or your sales letters don’t sell well, things like that. But sometimes just people don’t want what you’re selling. You got to be okay with that. You got to detach yourself from the emotion of it and just focus on what do people want.

Awhile ago, when I got started, there was this really cool course called The Underachiever Formula. I later bought that company and renamed it Underachiever Secrets. As you can probably tell, all my stuff is “secrets.” But in that product, it was from Frank Kern and Ed Dale who initially published it.

What they talked about was brilliant. It said, “This is the process. This is how you are successful online. Step one, you got to find a hot market. If you’re not in a market that’s hot right now, you got to change your market. I don’t care how passionate you are about whatever, if it’s not a hot market, people aren’t going to buy it.”

Maybe they’ll buy it a little bit but if you want to make a lot of money, you got to find a hot market. Find a market that’s rabid, that people love buying things, people that are currently buying lots of other things. That’s step number one.

Step number two is after you find the hot market, then you have to ask them what they want. Never assume that the cool thing you want to create is what they actually want. My guess right now is if you’re selling something and nobody is buying it, it’s because you didn’t ask them what they wanted.

You thought about what you would want and you created that. It turns out you’re the only dude or dudette who wants that thing. Am I right? You got to ask them what they want. Survey them. Do teleseminars. Do webinars. Ask questions.

Call up your customers and find out what their pain points are. Find out what they actually want. Then after they tell you what they want, then you create that. You don’t create your own thing. Again, the way this whole process works, it’s by surveying -- surveys and finding out what your audience wants.

It’s by publishing, sending out emails, making Facebook posts, driving traffic to it, and seeing what people respond to. If no one is clicking on your posts, if you’re spending $20, $30, and nobody is sharing or clicking on your posts, then guess what? Nobody wants it, okay?

That’s fine. Move onto the next thing and keep moving until boom, eventually you’re going to hit a quarry. That’s what people want. I can’t tell you over the 12 years of me doing this how many products I’ve launched and they’ve flopped. I mean, flop after flop after flop.

It was kind of like Michael Jordan where he goes out there. They said he missed more shots than anybody else but he also made more shots than anybody else, right, or more game winning shots, whatever the thing is. You got to put a lot of stuff out there.

I cannot tell you - I have a road of hundreds of offers that we have published that have flopped, but we’ve got a handful, maybe a dozen that have blown up and become multimillion dollar projects but I would never have got to those dozen had I not flopped over and over again. You guys got to understand that this is a process.

You building out a sales funnel, think of it like school. You go to school for four, six, or eight years depending on what your major is. When you’re done, you go out there and then start trying to do it. It’s the same thing here.

Your first funnel, your second funnel, or your third funnel and your tenth funnel, this is your education. This is you learning the process, learning how to write copy, learning what people respond to, learning what they’re not responding to.

I’m sick and tired of people getting all upset, “Oh, my Web site’s not making any money,” and they want to quit. It drives me crazy. The first one didn’t work. Make a second one. If that one doesn’t work, make a third one and keep doing it until you’re successful.

When I was first getting started, I remember I was listening to this seminar from I think Brian Tracy actually. He was talking about there was this news show. They had 15 self-made millionaires up on stage.

I’m going to screw up the numbers but the concept, I understand. Basically he asked these guys, he said, “How many businesses did you fail in before you became a millionaire?” They were trying to add it up.

They cut to a commercial break and came back. Everyone added it up and they said that the average of all these 15 millionaires was they had launched and failed I think it was 11 times before they were successful - 11 times, 11 companies they’ve screwed up on before they made millions!

Okay, then Brian Tracy asked, “Do you think it’s because they all got lucky on the eleventh time?” Do you think Einstein got lucky on the whatever, 3000th time he tried to invent the light bulb? No! What happens is you try one thing and it doesn’t work, people don’t respond, so you try something else, and try something else.

Eventually, you’ve tried everything that doesn’t work. Eventually, the next thing has got to work. Eventually, you’ve figured out all the ways that people are not going to buy and one of these times, you’re going to hit one that people do buy.

The difference between me and the person listening to this who is not having success right now is not publishing enough. People are like, “Russell, you put out so much stuff.” Guess why? Half of my stuff flops, okay? I’m not sure which half is going to flop until I put it out there, so I got to keep putting it out there and keep putting it out there, and keep putting it out there.

When they respond to something, and you say, “Boom, this is the winner,” then you keep ringing that bell and keep pushing and keep pushing it. For example, when we launched Click Funnels the first time, guess what? It was a flop. I hate to admit it, it was a complete flop.

We launched it, we did a big huge launch with prizes, and it was a flop. Nobody bought it or very few people bought it. For me, I felt the product was still good but I had to figure out something else so we tried another thing and tried another thing.

I probably rewrote the sales letter, I don’t know, 10, 12, 15 times and none of those things works. I finally was so depressed I was going to give up and Mike Filsaime called me and said, “Hey, I need you to speak at my event about Click Funnels.” I’m like, “Dude, nobody is buying this thing.”

But he’s like, “You got to figure it out and you got to sell a $1000 version of it.” I created a new webinar pitch. We called it Funnel Hacks, launched it at the event, and the rest is history. Since then, we’ve sold over 3000 copies at $1000 apiece. That’s $3 million right there in the last six months.

Then on top of that, we’ve used at that as a tool to add over $4000 active customers to pay $97 a month so it works. But guess what? It didn’t work the first time or the second, or the third, or the fourth, or the fifth, or the sixth, okay?

You guys got to be comfortable with publishing. This is your education. The first, second, third, fourth, fifth funnel that you guys do, just plan on it not working and be okay with that. Quit complaining. It’s so funny, in every other business in the world, people understand that hey, you got to spend time, effort, and money.

My friend is a chiropractor. He had to go to 10 years of school. Then he had to go get a SBA loan to build his office. Then he had to go get clients. Five years later, he’s profitable. Somehow, for some reason, we think that the laws of business don’t function online.

There’s too many people out there teaching get rich overnight, get rich quick, all that stuff and you can, and people do but it usually comes with a lot of effort, a lot of work, a lot of you cutting your teeth trying thing after thing until you find out boom, that’s what works. When I got started, it was 18 months before I made my first dollar online - 18 months!

I don’t even know what I was doing for 18 months but I was trying, spinning my wheels before I realized how to actually sell things. Obviously the coaching, programs, tools, and everything we’re giving you, my goal is to shortcut that success. That’s why we teach the Funnel Hacking concepts.

You find someone who has already failed 1000 times. You look what they’ve gotten and you model it from there. Typically, if you do that, you’re going to be starting at a better spot. You’re going to be starting about where they left off.

Hopefully, you’re going to cut out tons of the trial and error but even with that, you got to understand that it’s okay if your first thing or your second thing, or your third thing doesn’t work. You are creating a business. You are trying to attract people.

You’re seeing what people respond to, and when you figure out what they respond to, then you ramp it up and scale it. One of the guys in our coaching group we’re working on is kind of in the survival market. He’s done three, four, or five versions and has this ad that just works like crazy but the different landing pages he’s got just haven’t been working.

He’s tried two or three or four. I actually created one for him. We have a couple versions. So far, none of these things are working but he’s getting traffic. Things are happening. He just hasn’t quite figured out what’s that thing that these guys are going to respond to.

As soon as he figures that thing out, boom, it’s game over for him. You got to try. You got to be patient with it. You can’t complain and whine because that’s how this game is played. Anyway, that’s my rant for today. I hope that for those of you guys who are publishing stuff, it inspired you to know you’re on the right track.

For those of you who have failed, I hope it inspires you to know that I fail all the time. For those of you guys who are getting started and you’re frustrated because you’re not making yet, I hope that paints a clear path of what to expect and how to get there.

The last thing I want to mention before I jump into the office here is, is it worth it? Is it worth it to fail five, six, seven, eight, nine, ten times before you smash one out of the park? Yes, it is because one of these things that goes right, one of these things that connects with your audience, the right way when they respond they want to buy, you can make money in a month, two month period of time than most people make in a lifetime.

It’s worth it but you got to understand that it doesn’t always happen first try. You got to become okay with that and go on the second try and third try. Just keep doing this because you will keep learning and find out what people respond to. Eventually, you’re going to hit a grand slam.

It happens all the time to those who don’t quit after the first failure or the second, who keep going because they’ve got faith. They’ve got a vision. They’ve seen that it works for other people. They’ve seen that man, this guy named Russell, it works for him. This guy over here, this girl over here, if it works for other people, it can work for me.

I just got to figure out what my audience responds to and create exactly what they want. If I do that, like I said, you can make more in a month than most people make in a lifetime. It’s definitely worth it. Don’t get frustrated.

Stay the course. Have fun with it. This is your education period. This is your time to learn and to grow and to have fun with it. If you do that, I promise you guys it will be worth it. It’s worth it in the long run. All right, I’m at the office.

Today I’m going to have some fun. I got a lot of fun things I’m publishing and see what people will respond to, see what gets them to part with their hard earned money. I’ll find out. If it works, we’ll scale it. If not, we’ll check out something new tomorrow. Appreciate you guys, hope you have an awesome day and we’ll talk soon.

What the last 24 hours have been like without my personal email address…

On this episode of Marketing In Your Car Russell talks about how he got control of his email and his Voxer account and how that helped his stress level and why he hopes it will give him more time to spend with his family.

Here are a few of the interesting things you’ll hear in today’s episode:

• How many emails Russell was getting a day and why that caused him to finally, after 12 years, kill his email address.
• Find out Russell’s solution to being Voxed by clients at all times that were causing him to disengage with his family.
• And find out if Russell has yet achieved his goal of spending more time with his kids than he does at work.

Listen below to find out how Russell cleared some of the stressful clutter from his life.

---Transcript---

Hey everyone. This is Russell, and welcome to "Marketing in Your Car."

Hi, everyone. Late night, just got back from the grocery store, heading home, and I want to tell you about something cool that I think I'm doing that I want to recommend to you guys to do, I think. [laughs] I'm pretty sure I am. I'm kind of stressing out about it right now, but I think that after I get through the withdrawal symptoms, this process is going to be awesome.

As some of you guys know, we just had our book launch, Click Funnels launch, a baby, we have our live event coming up. We just moved offices, and we're about to move our house. All this change, and all these things, and it's been insane keeping up with everything.

On top of that, we have all the normal things that we have to do, right? And for me, as some of you guys know through our coaching program, I give our higher-end clients access to me through Vox, so I get Voxers all the time. There's just all these things that are pressing on me, and it's like it's getting to the point where it's hard to bear, all of it, and so I've been trying to think, "How do I structure things differently so that I can get out from under this pressure?"

I remember Dan Gable, who, those of you guys who know wrestling, he's like the Michael Jordan of wrestling. One time someone asked him about pressure, "How do you deal with all this pressure that's on your life?", or they asked him if he believed in pressure, and he said, "Well I believe in it. It's there. I just don't choose to put myself underneath it."

I was thinking about that. I feel like I've been putting myself under enormous pressure, [laughs] and I have this horrible problem where I just say "Yes" to everything. I want to do all these things, because it's completely exciting to me. So I've been trying to weave things out and trying to simplify my life and everything.

Anyway, over the last 24 hours or so, I've made some big jumps, like some crazy huge leaps, and I want to walk you through them, because again, I'm in the withdrawal process right now, and it's stressing me out, but I think it's going to be really good, long term.

First off, the first step was email. I had to get control of my email. I have had the same email address for like 12 years. Everyone in the world has it. I'm on a million newsletters, a million different things, and right now, on average, I was trying to measure between that. I use a service called Sane Box, which takes all your junk and tries to filter it out and get rid of it before it gets to your inbox.

But even with that, I get over a thousand emails a day hit my inbox, and between that and Sane Box, it's about 3,500 emails a day. It's insane. I don't even know how...if you ever emailed me and I didn't write back, that's probably why I didn't. It just gets so overwhelming, and every time I walk in, I'm just sick to my stomach. I don't even know what to do, and it just never goes away. It just keeps growing and growing and growing.[laughs]

I've been so scared to not have it, like, "What happens if I miss an email? What if I don't see something?", and so because I'm checking my phone a million times a day because email's coming in so fast that it's pushing emails off the screen, and I don't want to miss anything. Anyway, there's all this stress that comes from it.

So my first thing I decided to do was I needed to kill my email address, which was crazy. I set up a new email address, and then I was like, "Well, I don't want to just tell everyone my new email address, because I'm going to start getting a million emails." So what I did is I set up an auto-responder thing on my old email address, and I'm still going to have Kelsey, my assistant, go in each day and just browse, and make sure that I'm not missing anything super important like bills or things like that, who knows, whatever could come through.

But now there's an auto-responder for emails on my old email address that pops up and says, "New email address — how to contact me inside." You open it up, and it basically says, "Hey, I was getting 3,500 emails a day. I can't keep up with it. But if you're awesome, and I'm assuming you are, and you want to contact me, then this is how you can do it," and I push them to a form to fill out. I push them to a Wufoo form, and basically the Wufoo form says, "What's your name, your email address, your Skype number, and what's your question?"

When someone goes to that form, they don't have my new email address, but they can fill it out, and then I get that. Wufoo emails me the form that they got, so the form pops into my email address that says Name, Email Address, Skype, and their question. I look at that question. If it's something for me, I can respond if I want to, or if I don't, I can forward it to Kelsey or to Brent or to someone on my team to take care of it, and that person never gets to me.

If it is someone that I want to hear from, then I can respond back to them, and then that person's got access to my inbox. I did that on Friday, before I left. It's Saturday night. It's been 24 hours, and it's been stressing me out because my email inbox only has three emails from people who've actually got the thing, filled it out. Two of them I didn't want to respond to, so I forwarded them to someone else, and then one of them was someone I wanted to. I responded to them, and that was it, and it's crazy.

I even went back to my old email box, scanning through to make sure I'm not missing anything, but for the most part it's really refreshing. There's no one contacting me, and it's kind of stressing me out because of that, which is kind of cool.

The next thing was Voxers. I've got my high-end clients on Voxer, which used to be really, really easy, but as we've grown, it's gotten more and more, and so I always try to get back to people really, really fast, and the problem is that means I'm answering Voxers all day long, all night long, all the time, and I just needed to get more control over that.

So what I did is one of my friends from our Mastermind group — his name's Joe McCall — he bought me a new iPhone while we were there, which was super cool. He gave me this brand new iPhone, and so I turned this into my new iPhone. I've got a new install of Voxer on it, and I just gave this one to close people that I really needed to communicate with, people that I want instantly, like I need to have the contact with my wife, my team, things like that.

The other phone, I kept on my Voxer conversations, and I kept it at my office. I didn’t even bring it home this weekend. I don’t even have it. People are probably Voxing me, and I don’t have the ability to respond back to them. I’m going to respond back to them on Monday when I get to the office, and then I’ll just have that at the office, and I’ll do client work there, and then when I’m home, I don’t do client work there anymore, which is kind of cool.

That was the next barrier that I put up, and then the next thing is, my assistant Kelsey's been my assistant for four or five years. She's been doing the support role and assistant and things like that. Now I'm trying to make her more of an assistant. Each day, she comes in to my office, and the day, gives me a write-up of what's happening the next day, tells me what's in my inbox, who I've got calls with, what's happening. She's been kind of controlling my whole life. She's been checking my emails. She's trying to put up as many barriers around me and take care of me, so I don't have to stress out.

She gets my lunches now, all these kind of things, so I can focus on what I do best, which is what brings the money in. The next thing I'm going to try to start doing is I'm going to try to start — because I don't know about you guys, but at the beginning of the year, I set a goal. One of my goals was to spend more time with my kids than I do at the office. So far, I haven't done that yet, but these are the first steps to get me to that point. Next, I'm going to start trying to spend more time in the mornings with my wife, maybe take her to the movies once or twice a week in the mornings. Spending more time with my kids — coming home a little earlier.

Anyway, I'm trying to get this under control, and it's hard for me. I don't know if you guys are like me, serial entrepreneurs. This has been a hard, painful process. I totally keep checking my phone, and there's nothing there for me. There's no one to talk to, which is good. I've got to focus on who I love the most.

As I said, I'm going through withdrawals right now, but I think, hopefully, in a couple of days I'll realize that nobody really needs to talk to me, that I'm going to be okay, and I will go have a chance to be more present with the people that I love and that I care about, and things like that.

Anyways, it's kind of cool. I'm excited for it. It's painful right now, but I think it's going to be good, and I just want to recommend for you to do the same thing, to start putting up some barriers. Start making some rules. I remember Alex Mendosian, one of my first mentors, and one of the smartest dudes — just an amazing guy. I remember him telling me probably five or six times over the last 12 years, I've heard him speak about retiring your email. Once a year, he'll offer you an email address. I've never done it. I've been so scared, and I finally am doing it. I'm finally getting out from under that pressure, like Dan Gable said.

So I can focus, and I can create better. I can be better, and be more, and I'm excited for it. I hope that this gives you guys permission to do that, to turn off your email. It took me a while to figure out the right way to do that, and I think that that way that I figured out works. It's really smart, and I think it's working really good. Again, we're basically vacation auto-responder messages back to them. It tells them to fill out a form. The form gets sent to me, and I decide if I want to respond or forward it to somebody else, and it's really simple and easy to do, and something that I recommend for you guys to test out and to try.

Anyway, hope that helps. I am home with the groceries. I’m going to go in and be with my wife and my baby, Nora, who’s probably still awake. Everyone else had better be asleep. [laughs] I appreciate you guys for listening. I hope things are awesome, and if you don’t have your tickets to the Funnel Hacking Event, go and get them. It’s going to be amazing. FunnelHacking.com is where you can get them at, and outside of that, I appreciate you guys, and we’ll talk soon.

What I learned over the last two days at our private inner circle meeting.

On today’s episode Russell talks about the cool stuff that happens during The Inner Circle Mastermind Group and some things that he has learned from them.

Here are some cool things to listen for in this episode:

• Why Russell’s Inner Circle Mastermind Group is so great, and why you should take Russell’s word for it, since he’s been to them all.
• What he learned from one of the best closers in the business.
• And how was able to increase sales on webinars with just a few small changes and where he learned them.

So listen below to find out some of the stuff you may be missing out on if you aren’t a member of Russell’s Inner Circle.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Hey guys and gals, so the last two days here in Boise have been amazing. We’ve had our inner circle mastermind group here. I got to tell you, I have been in a lot of really good groups. I was in Bill Glazer’s for six years. I was in Ryan Deiss’ once. I’ve been in a lot of them. I’ve been in Joe Polish’s.

I’ve been in as many as I could join. I got to tell you that the group - and I’m not just saying this because I’m biased. I got more value out of the group than I have out of any other group ten times over. Just the caliber people that are in it are amazing.

I’m grateful to be the one that gets to facilitate it. It’s one of the most amazing, cool things in the world. It’s interesting, I used to have a mastermind group probably seven, eight years ago that ran for two or three years. We just shut it down eventually because it wasn’t super profitable and the groups were okay.

They just weren't where I wanted them to be at. It was kind of whatever. When we relaunched this about 18 months ago, I was really nervous, “Do I want to do this again? Do I not?” The first meeting when we did it, we had signed I think eight people that had joined the inner circle so it was only a one-day meeting right before we did a three-day workshop.

Then the next meeting, we had the group had grown to be a two-day meeting. Then the next one, we had a two-day meeting but it was so packed. We had 30 something people that were in it which is a good problem. People are excited and they want to join.

Then this time, we turned it into a three-day meeting just because we had so many people in it. We’re actually going to be splitting the groups now. I told them last time I was going to split the groups too but everyone freaked out, “No, we’d rather have bigger groups.” Anyway, so I don’t know what we’ll do but we’ll see.

I’m sure if we keep growing at the pace we have, we’ll have to open another one. It’s just been the most amazing experience for me and for them, got a ton of good stuff. We’re actually going to be going today and do half a day with everybody because what was interesting, there’s always themes that happen at these events.

The last inner circle, the theme was definitely focused around webinars. That was the topic everyone was focusing on. That’s what we were digging deep into is webinar funnels, cycles, and what you do and how you do it. It was really fascinating.

It was really cool to see that and get tons of value out of that as a group. Then as a group, everyone went out and over the last four months since our last meeting, people have been doing webinars. We have people making $50,000 a week right now doing webinars. We have people, one guy just passed $100,000 doing webinars.

It’s really fun watching all of the success coming from that. That’s been cool. Then the theme this time -- we weren’t planning on it at all. It just evolved into that -- has been high ticket phone sales. Everyone is starting to try to add elements of that into their company and trying to figure out how to get that as part of what they’re doing.

And so today we decided to do bonus session. It was kind of cool. I’m going to be coming in here in about 30 minutes, about 45 minutes actually and I’m going to be showing off two different high ticket sales funnels that I believe are probably the two most effective high ticket phone sales funnels online. One of them is mine, I’m not going to lie.

The other one is another one that I think is amazing. In fact, I’m going to be the person whose funnel this is will be actually speaking at the Funnel Hacking event and will be showing off this funnel. If you don’t have tickets to Funnel Hacking yet, go and get them, FunnelHacking.com. I’m going to be showing those off today first.

Then we’ve got our two sales guys that do all of our sales coming in. These guys are amazing. Some of you guys know my back story. We used to have a sales floor of 60 full time sales guys. The two best guys were Robbie and Randy. They were the two best guys we had on our team.

Now that we no longer have our sales floor, we didn’t have any phone sales for three or four years. Then we decided to bring back in - they came back in. It’s crazy. These two guys alone are doing as much volume as 60 guys were doing before back in the day which is nuts.

Part of it is the process and part of it is them but the process is really cool. We went from back in the old days when we had our 60 sales guys, we were averaging about $120 for every lead we got. Right now, we’re averaging over $1100 for every lead we get. We’ve almost 10xed what we were making for every lead we would get which is cool.

That has to do with the process. Then Robbie and Randy are the two best sales guys I think on earth. They’re amazing. They really are. Robbie is going to be going over the script today, showing everyone the script, going through it, training them on it so they can go back and train their staff on it which is going to be really cool.

In the second half, Randy is going to come and talk about his close because he’s got this thing he does that is - I remember about a month ago he sat down with me and he asked me some questions, “Why do people buy from you?” I was trying to tell him, “Oh, they buy because of this and this.” He said, “Wrong, that’s not why people buy. I’ve talked to more of your customers than you ever have. I’ve talked to thousands of your customers. Let me tell you exactly why people buy.”

He explained it. It was nuts. It was one of the coolest things ever. He’s going to be sharing that with everybody today too. It’s pretty exciting anyway. We’re having a good time. Most of the people that are there are going to come over to the office today and just see our operation, see what’s going down, how we run what we do which will be kind of fun as well.

It’s exciting but I just have had a great time with those guys and some interesting things. One of the things I learned from the mastermind group, one of the guys in our group, his name is Joe McCaul. Joe first off is just a stud. He’s one of the coolest guys I’ve ever met. He’s been helping me with my real estate nightmares in St. Louis, getting rid of my homes, getting the other ones fixed up.

He’s a crazy nice guy. He messaged me I think two or three weeks before the mastermind. He’s like, “Hey Russell, I want to make $250,000 new money before the mastermind. Here’s my strategy.” We went back and forth on it a little bit. Then he executed on it.

He got to the meeting all depressed because he only made $98,000 in the two weeks or whatever. It was so awesome. He’s awesome. One thing he was talking about, his primary lead generation source is podcasts which is kind of cool, seeing as you guys are listening in the podcast.

He said that they found podcast listeners are way more affluent, they have more money. People that buy from iPhones are worth way more. I’m guessing that 90% of you guys right now are probably listening in on the iPhone or some version of an Apple product, so the highest quality leads.

That’s his entire lead gen strategy, based off podcasts which is so cool to see how he was doing it and why he was doing it. He was telling us that I think it was Expedia or one of the airlines, they found that same stat, that Apple buyers were worth more money so if you came from an Apple device, they showed you the more expensive hotels.

If you came from Android, they showed you the cheaper hotels to increase conversions which is awesome. That was really cool. Jay Bower spoke. He’s going to be speaking at the Funnel Hacking event. He’s a big guy that teaches a really cool webinar process that he does. He’s a webinar host, a full-time webinar host.

Every Thursday night, he hosts a webinar for somebody. He makes $100,000 a week doing it. He just showed his whole process for how he does it, the sequence when someone registers, what they do when they show up, and the aftermath and all of the operational side of a webinar. He had 40 or 50 different points of what he did, each step along the way to increase the tendency of more people to show up.

Just a couple quick bombs I’ll drop to share with you guys as our faithful listeners, one of them that we’ve been doing for the last little while that he talked about as well is he uses GoToWebinar. Three hours before the webinar starts, he changes the title in GoToWebinar.

Say your title is “Funnel Hacks,” “Funnel Hacks Presentation.” He changes the title to “**Starting Now,” or, “Starting in three hours**,” then “Funnel Hacks.” Then it says, “Do you want to update all participants about this change?” He says, “Yes.”

Then boom, it emails everyone who is registered with the new webinar title which is, “Webinar starting in three hours.” Then he changes that in two hours, then at one hour, and GoToWebinar will automatically send that out.

He does one more 20 minutes ahead. He gets GoToWebianr to send out four emails for him off of their IP which gets amazing deliverability. That’s what he’s doing to get people on which is awesome. We’ve been doing that as well and it just works great.

One thing I got from him, we did a webinar the other day and we did over $100,000 live on the webinar which was really cool. That’s always my goal. We hit it about once or twice a month which is exciting. Anyway, we did $100,000 on this webinar.

Then I was looking at Jay’s follow-up sequence that he taught at the last mastermind meeting. One of the steps that he does is so cool. Some of you guys may have seen this last week. He’s got a girl who goes and will not transcribe the webinar but rewrite it in cliff notes format.

She has a picture of the slide and recaps each slide. He took mine and a couple other people in the mastermind group, and took our presentations and had this girl go through and do it. She gave me back this 70 page word doc with basically the cliff notes of my webinar.

The last day of the webinar, before I closed down the replay, I just said basically, “Cliff notes,” or something like that, and emailed it and said, “Hey everyone, the webinar is coming down tonight at midnight. Because of the short time I want to speed this process up for you. Step one, download the cliff notes here. Step two, watch the webinar here. Step three, here’s the direct order link to go get started and get your discount, blah, blah.”

In that follow-up sequence, we did an additional $150,000. That turned into a $250,000 webinar and more than half of it came from the follow-up sequence from stuff we learned from Jay which is nuts. Jay will be at Funnel Hacking as well, a bunch of cool stuff.

I’m at the office, you guys, grabbing some stuff to head over to the event. I got to go but I want you guys to know we appreciate you. If you want to be at our next inner circle mastermind meeting, go to DotComSecretsIgnite.com. You guys need to be there.

They’re amazing. It’s by far the best marketing group online, and I know because I’ve joined literally every other mastermind group seeking for the right people, and all of them -- no offense to all the people I went to -- they weren’t good. We built an amazing group. If you feel like you could be or should be part of that, go to DotComSecretsIgnite.com.

Let Robbie and Randy know that you want in the inner circle and we’ll get you set up for our next meeting which is in September. Other than that, make sure you also get to the funnel hacking event, FunnelHacking.com.

And also guys, one thing that Joe talked about on podcasts is you got to ask your listeners for reviews. I never do that. It makes me nervous. I don’t even know how to review a podcast. If you like Marketing in Your Car, if you could do me one last favor today, go to I’m guessing iTunes and leave some feedback.

I’m going to go try to figure out how to read the feedback. I would really appreciate it because that would be super cool, and maybe get a few more people listening in while I’m driving to work. I appreciate you guys. Thanks so much and we’ll talk to you soon.

What people and systems are you putting in place, so that you can focus 100% of your time on your super power?

On this first episode after moving to a new office Russell talks about a few cool things that he has going on right now including the new Funnel Hacker TV podcast. He also talks about finding and focusing on your super power.

Here are some fun things you’ll hear on this episode:

• The exciting stuff that will be on Funnel Hacker TV and why you won’t want to miss it.
• An idea Russell had for a hack-a-thon, where a bunch of experts will come and get together and funnel hack for 3 days straight.
• And why everyone should figure out what their super power is, in life and in business and how focusing on this it is important.

So listen below to find out why it’s important to know what your super power is.

---Transcript---

Hey everyone, this is Russell and I want to welcome you guys to Marketing in Your Car.

All right everyone, I’m excited to be here with you guys. I think this is my first podcast since we’ve been in the new office. I did one talking about going to the new office. Now we’re there. We moved in. It’s fun, exciting, new, and all the fun stuff that comes with that.

This is the first time I think I’ve messaged you since I’ve been over here. So I’m actually driving home right now. I’m actually, just sometimes I don’t plan things. We’re also moving our house soon. Soon, my house will be close to the office.

Then it will be a short commute again but for right now, the house is far away. You guys may get a couple episodes that will be a little bit longer than normal. I hope you guys don’t mind. It should be fine. Anyway, I hope that things are going awesome for all you guys. I’m having a ton of fun.

It’s been insane how business has been. You know, every month, we keep growing and this month, we just smashed through our records again from last month which last month, we were like, “There’s no way we’re going to beat these,” and we did it again. It’s exciting.

Hopefully we’ll keep it rocking and rolling. A couple other exciting things, some of you guys know we launched the Funnel Hacker video podcast today which I’m finally excited. I’ve been talking to you guys about it for awhile. I hope you guys go and subscribe.

It will be in iTunes hopefully by tomorrow but right now, it’s just online. ITunes will be all right for it but it’s video based because we’re showing you guys awesome cool stuff. I would say make sure you subscribe to the video based one.

Basically, all you got to do is go to FunnelHacker.tv and see episode number one. It was really fun. Basically I sketch out the concept of a funnel. Then we bring the person on whose funnel we’re sketching out. They’re going to show us, talk to us about the psychology, why they did what they did, and then for all those guys who are DCS Labs members, you’ll get the funnel for free in your account which is kind of cool.

That’s kind of what’s happening. I did the first episode one was on the DotCom Secrets book launch. I showed that off. Hopefully it will give you guys some cool insights and ideas from that funnel. That’s what’s going down over there.

We got the big live Funnel Hacking event at the end of the month, so www.FunnelHacking.com which is kind of cool. We got one other cool funnel thing happening that we just started putting together yesterday or the day before.

I was thinking about in my own company, when I want to get crap done, what do we do? I call up Todd, Dillon, and whoever it is from all around the country. We all fly to Boise, sit in the office for three days, and we don’t sleep. You guys know about this because if you listen to the podcast, you hear me most nights coming home at four in the morning talking about these things, our hackathons.

It was called hackathons. I thought, “What if we changed our coaching program around a little bit?” You’ll actually see some big shifts coming from our coaching program here. It’s based off this idea of what if we gave people an experience where instead of us coaching for over a year -- which is good but you know, it’s extended. It’s long -- what if we gave people an emerging period where they come to Boise and we do hackathon with them and their business?

In three days, or four days, whatever it ends up being, we do it all. I’m really excited. We’re going to do the first test run probably in June. We’re going to bring eight people in. Basically what’s going to happen is we’re going to have for sure two and maybe three sales funnels we’re going to build out.

We’re going to build out a webinar funnel where I’m just actually going to write their whole webinar pitch just because people always screw it up it seems like. I’ll write the webinar pitch. Then I’ll actually pitch it so they can watch me pitch it and record that so they have that.

Then they will have a chance to pitch it. I’ll critique them and stuff like that. I’ll build out the sales funnel. It’s not like my team will. It will be me. I’m just going to do it all because I’m probably one of the faster guys on my team now doing it. I’m pretty picky about it because I know what works.

I’ll just build out those funnels. We’ll also build out their high ticket funnel. I’ll have my video guy take them out, film all the emotional story based videos we need for the high ticket funnel. Then we will go and train their salespeople.

They’ll bring two salespeople with them. My sales guys will train their sales guys. Then work on Traffic Geyser, get that set up and running and working. When all is said and done, they will leave with at least two funnels and up running, trained salespeople, a webinar pitch, everything, and it’s going to be called the hackathon, the funnel hackathon. I’m excited.

I’m sure you’ll see more about that over the next few months but it’s in embryo right now which is kind of fun. It’s being developed and designed. I’m really excited for it. Hopefully some of you guys will want to come to that.

We will get done in three days what it would take a typical person six months or more to get done. It will be fun. It’s not like again you’re hiring a copywriter or something. You’re hiring me. I’m doing all the work which will be really fun.

I’ll really enjoy it. Right now eight because we want to have small groups, eight people, eight webinar pitches in a three day period of time. It will be awesome. I’m excited. If you guys want to come to that in the future -- actually, if you want to book it now, if you go to DotCom Secrets Ignite, go apply and my sales guys will call you.

Just be like, “Hey, I want in on the hackathon,” and they’ll be like, “How do you know about the hackathon? We haven’t even started selling that yet,” and you’ll be like, “I know, I’m in the Marketing in Your Car podcast. I listen and take action.” We’ll get you in.

That’s about it. What I want to talk you guys about today now that you got some cool updates, some cool stuff that’s happening, I want to talk to you about one of the interesting conversations that we had today in the office.

It’s funny because when you start as an entrepreneur in most business ventures, it’s you, right. It’s you juggling everything. You’re wearing every single hat. When I got started, I was the product creator, the copywriter, the Web site designer, the support agent. I was doing all of the pieces.

I didn’t even know. I had to figure everything out because there was no one there to help me. I wasn’t making any money so I couldn’t hire people. That’s how a lot of businesses start. Then as you start growing, obviously after awhile, you start handing things off to different people and hiring people or bringing in partners depending on the route you go.

Then from that point, you spend the time just focusing more on what you’re good at. Anyway, we’ve had some interesting conversations with my partners at ClickFunnels today. We had a conversation just about that thing where each of us have our own superpower.

I think everyone does. I think everyone on earth has their own superpower. I think God gives everyone a superpower, something that they’re uniquely qualified to do. I tell my kids this all the time. “What’s your superpower?” and they all know what their superpowers are.

I think that each of us, especially in your company, everyone has their own superpower. A lot of times, when we start growing, we get people to do different pieces of it but still usually in a smaller company, everyone is wearing a lot of hats which is necessary for awhile but as you start growing a little bit, and without trying to hire a ton of people because that’s not what we’re trying to do but really getting the stars on your team to be able to focus on their superpower and get really good at it.

You look at of all the tasks I do every single day, and there’s like a thousand things I do everyday, there’s one that makes the most money. It’s when I’m on a webinar pitching. When I’m on a webinar, I’ll make more money in 90 minutes than I do the rest of the month combined. How can I - what can we do so that I’m always on a webinar?

We’re looking at both Todd and Dillon who are some of the most amazing developers I’ve ever seen in my life. They’re developing stuff and they’re awesome at it but then half the time, they’re sitting back where they have bug fixes and requests, all these things they have to do that aren’t their superpowers.

They have to do those though to keep things moving forward. The problem is that because of that, things can’t move forward. It’s one of those chicken and the egg scenarios, you know how it works. What we’re trying to focus on doing is looking at what each one of our superpowers are and trying to barricade ourselves around so the only thing we’re allowed to do, the only thing we’re able to do is what our superpower is so we can move that thing forward because again, in 90 minutes, I can make more money than I could in six months doing all these other things.

The same thing with Todd, Dillon, or with you, whatever your job is like you focus on your one superpower, you can make your company more money than doing all the rest of the stuff. How do you protect yourself and barricade yourself at a spot where you can just focus on that? What people do you need to add to your team that can take off those other pieces from you that are strangling you?

You know, when we moved to the new office, so much stuff was happening, so many things were juggling. I was so overwhelmed with everything so I took Kelsey, who has been my assistant for four years now. She’s been my assistant and support. She’s done both roles.

Because of that, when support goes up, I lose her. We broke her away where she does overflow support now but her main job is making sure that I can get my job done because the big thing is she can answer support, it takes all day but if she can facilitate me selling, we’ll all make more money. It will facilitate me selling.

We’re trying to put this barricade around me, all these little things that are holding me back like getting my office clean and creating things right here, meetings, all the other things that I don’t like doing and that are a struggle for me, she’s trying to barricade those from me so that I can just - it was funny, Brent on our team was like, “All we want Russell to do is sit behind his computer on the microphone and just sell stuff. If he can do that all day long, everything else will take care of itself.”

Just my thought today as I’ve been thinking about this from conversations we’ve been having for me is just how can I barricade myself as much as possible so that I’m only focusing on my superpowers? The other stars on my team, how can I barricade them so they’re only focusing on their superpowers?

If we get everyone doing their superpowers and obviously with any kind of company, there’s always, you have to wear a lot of hats but if we can shift it where instead of spending 80% of our time wearing a bunch of hats and 20% of our time doing our superpower, if we shift it to 80% superpower, 20% the other stuff, or if you can get to the point where you’re doing 90% or 100% superpower, how much more of a dramatic impact and a change can you make within your company to your team, to your customers, to the world?

That’s kind of my thought. That’s my focus. That’s what I’m looking at is what can I do to become better at that and really be able to get myself and my team focusing on that. Anyway, I hope that helps for you. I know all of you guys are doing different things and at different points and different spots in your business but it’s just a smart thing to start thinking about.

I remember the first time I understood this concept was when I read the book The E-Myth by Michael Gerber. It’s so funny, I was at an event with all these people. This was 10 or 11 years ago. All these people were talking about it.

I thought The E-Myth was an entrepreneur book or an Internet marketing myth, like email, e-myth. I was going on a family trip down to Lake Powell, Utah which is like a 10 hour drive from here. On the way out of town, we swung by Barnes & Noble and Collette’s like, “Get a book,” so I got The E-Myth because I’m like, “People talk about this. It looks awesome.” I started driving. We get all the way down to Lake Powell. We get in this boat out in the middle of the lake.

We sit there. I pull out my book to read. Within five minutes, I realized this has nothing to do with Internet marketing. I was like, “Oh, dang it. I thought this was an Internet marketing book I was trying to read. Now I’m stuck on a lake and this is all I have.” I read it.

I’m grateful I did because it talked about the systemization of businesses and how to pull yourself out of them, and a bunch of really cool stuff. If you haven’t read that, go read it. If you have read it, now is the time to start applying it more so in your life.

I’ve done it to a good point but I haven’t been religious about making barriers around my time, not just making barriers to make barriers though because you don’t want the rest of your company to fall apart but making a barrier by replacing that piece and putting the right person in place so that the ball doesn’t get dropped.

I’d rather have other people in my team wearing multiple hats than myself. That’s really the goal. Anyway, I hope that helps. I hope you guys are doing awesome. I’m almost home so I’m going to end today. I appreciate you guys listening in.

Again, go check out FunnelHacker.tv. It’s www.FunnelHacker.tv. Oh, and the other cool thing is that we are now giving away free Funnel Hacker t-shirts. If you go onto ClickFunnels, if you haven’t logged in for awhile, log in and the first thing that pops up is this cool 12 minute on-boarding video.

You go through the on-boarding video and when you are done, we will ship you out a t-shirt. It doesn’t cost you a penny as long as you’re a ClickFunnel member. That’s a gift for being awesome and being a ClickFunnel member. With that said, I am out of here. I will talk to you guys soon.

Have fun and drive safe. Thanks guys.

Reflections on a move towards hope as opposed to our move towards hopelessness.

On this special moving day episode Russell talks about moving into his new office and why this time is so different from the last time he moved offices.

Here are some of the things you will hear on today’s episode:

• Some of the things that went wrong before and why Russell went having from over 100 employees to 7.
• Some of what Russell learned by almost losing everything.
• And why if you are in a tough spot you need to persevere and get through it to get to a better place in your life.

So listen below to hear Russell reminisce about some of the struggles he’s had in the past.

---Transcript---

Hey everyone, this is Russell Brunson, and welcome to a moving day of Marketing in Your Car.

All right, so today, I’m actually in the car right now. In the back of my car, I’ve got a bunch of my computer monitors and stuff. And I’m actually moving across town to a brand new office and it’s exciting.

We have the movers actually coming tomorrow to do all the heavy lifting of desks and all that crap that I don’t want to do but I got my own computer and monitors because I don’t want them to screw that up, so heading over there right now, and I’m driving and just reminiscing on some stuff.

And I wanted to share because I thought, hey, you guys like hearing all the random thoughts that come out of Russell’s head, right? So I apologize but that’s what we’re going to do because I think I got something that could benefit some of you guys.

I was just talking to Brent on my team as we’re packing up the cars and kind of walking. We actually moved into this building about four years ago now which is crazy. I can’t believe it’s that far away. When we left to come to this office, it was under completely different circumstances.

At the time, a year prior, I had about 100 employees, we were doing about a million dollar a month. Everything was cranking. We were having some fun. Looking back now, we weren’t very profitable with that big of a staff but we were making money and serving people, and all that kind of thing.

One day -- it was in January -- all of our merchant accounts got frozen, got shut down and just gone. It’s kind of a long, the next 12 months of my life was by far some of the hardest of my life. I had to watch as my friends and family members walked away from me, watched as my business I had built kind of disappeared.

I watched as bill collectors and angry people - all this stuff just happened. It was crazy. I thought I was going to have to go bankrupt but luckily I didn’t which was kind of a whole story for another day. But after a year of trying to keep everything open and keep things sustained, one day, I just came to the realization that I couldn’t.

We got hit with on top of all the debt and all the other issues that had come because of not having merchant accounts, and not having the ability to process money and still having payroll, staff, coaching clients, and all this craziness, on top of it, we got hit with an IRS bill of crazy money, like $150,000, $200,000, something just ridiculous. And all these things were collapsing around beside me.

I remember just being in a state of fear, panic, nervousness, and just hopelessness to be honest. I was sitting in my home. I knew that we had to leave out of the office we were in. We had a huge office, over 20,000 square feet. It was amazing.

It overlooked all of Boise. It was the coolest office in Boise by far. I knew I had to leave. I knew that if I left, they were probably going to sue me because we still had time left on our lease and contract but we had to. We couldn’t cover the monthly payments anymore, and all these.

I’m painting not even a very deep picture of where it was at, but it was crazy. I was sitting there one night on my little iPad trying to find an office we could move into. It was just crazy. I found this little office space that was four minutes from my home.

It was one or two in the morning I found it. I got out of bed, jumped to my car, and I drove to it. It was less than five minutes from my house. I looked through the windows, and I was like, “This is it. This is the office we have to rebuild and get back to basics.”

The next morning, I called the people up. We were able to rent it. It was about one tenth the size of our old office. At that time, we had gone from 100 employees down to about 20. We had to jam 20 employees in this little tiny space. We had to rebuild and figure things out.

Over the next year or so, I had to fire employee after employee. We got smaller and smaller to the point we ended up with about seven people at one time. And I said, “You know, these are seven people I have to have to run my business. Everyone else was nice to have. These are the got to haves. I can’t go any lower than this.”

I also made a rule at the time. I will not ever hire again. That was kind of my thing. For the last four years, we’ve been in that building and for the first year or two was trying to rediscover who we are and what we were doing. Then I went to this phase of wanting to be in every business possible.

We launched like 15 different companies in every niche you could dream of and did a lot of stuff, had some successes, nothing that was really huge. Then two years ago or so is when we launched our supplement which became very successful as a lot of you guys know. We became insane about split testing.

Then we came out with our split testing book which helped. We relaunched our coaching program which has been amazing. We launched ClickFunnels last year which is growing like nothing ever, better than anything I ever dreamed of.

Today as we’re moving, I just had this nostalgic feeling of four years ago when we were moving into this building. At that time, I was so nervous and scared, fearful and hopeless, and just afraid of what my future was going to look like. Now four years later as we’re moving out and we’re moving to a new office, just the different perspective, how excited I am about life and about business, and about who we’re serving, and about the future.

It just was so interesting to me because of today. I had this emotional thing. I just wanted to share it with you guys. I think the main reason why I wanted to share it is because I know that all of you guys are in different spots in your business. Some of you guys are in the spot where I’m at right now where things are going amazing and you feel hopeful, excited, and this desire to serve people, and try to change the world.

But some of you guys I know are on the opposite side where I was at, where you’re falling down a black hole and you don’t know how you’re going to get out, where you’re going to go, and you’re scared, hopeless, and you just have so much fear. I remember waking up some days and being so scared to go in the office because I didn’t know what to do and how to motivate people.

What pep talk was I going to give my team this time to try to convince them that we were going to be okay? How many times I would have to do that, over and over again. It was crazy hard. I hope that if you are on that backslide and you’re in the spot with your business or your life, it’s tough. You’re struggling.

You can’t see the future and the future makes you scared. I just want to share this message with you to hopefully give you some hope. You know, they always say that the night is darkest right before the dawn. It’s true. There were times where I couldn’t even tell you, it felt like I was in the pit of despair.

Now, such a short period of time later, I just feel so much hope, excitement, and passion. Again, if you are in that spot now, I just want to let you know that you’re not far. Keep trekking through it. Don’t give up. Keep moving forward because the light is on the other side.

When you get back to that spot, it’s amazing and it makes it all worth it. I look back at those things now that we had to go through, and it sucked. It was painful, it was embarrassing, it was hard but if it wasn’t for those things, we wouldn’t have been able to create and do what we did that got us to the spot we’re at right now.

I’m so grateful for those things. I always look back at the day when we lost our merchant accounts as the worst day in my life but I also look at it as the best day of my life because it is what caused us to change, and it was a necessary change. For me, it helped me to find out who my true friends were, who were people I could count on, who were people I could trust, who were people that cared about me and not about the paycheck they were getting which was important, and it also gave us the ability to think clearer.

It’s hard. First of all, I didn’t feel like I was thinking clear but at some point, you got to step back. For us, we had to cut all ties of everything and say, “Look, none of this stuff is working. We got to figure out something else. What is it?” and give us the ability to reset and start over.

I remember about that time, in the middle of this whole thing, Tony Robbins had put out a video about New Year’s time. In the video, he got up there and said, “Hey, it’s the new year.” It was him and his wife Sage.

He said, “It’s a new year. We can change any time of the year that we want but the new year always gives us a new outlook and the ability to think and to do things like that.” He says, “You know, I basically want to give you guys permission to change.” He said, “If you’re in a relationship you don’t like, change it. If you’re in a business you don’t like, change it. If you’re struggling with whatever, not happy with your physical appearance, change it.”

I remember sitting there thinking, “You know, he’s right. I can just change it. I’m so stuck on what we were doing, the model tied to this thing that I didn’t think about the fact that I could just change it.” That’s what’s so cool about what we do.

I’m guessing that if you’re listening to this, you’re an entrepreneur. You create your own destiny. If that’s you, then understand that you are an entrepreneur. You create your own destiny. You can create, build, become, and be whoever you want.

Use this as an opportunity first off to hopefully give you a glimmer of hope, and second off, give you the ability to sit back and look at what’s happening around you. If you need to and you want to, then just make those changes.

I’ll give you permission. Just like Tony gave me permission, I’m going to give you permission. I promise you guys that the light is there. It’s not far off. You got to stay the course, keep on working. Work through it and focus on serving other people.

If you do that, you’ll get to where you need to be. That’s it. That’s a wrap for today. I hope that it will help some of you guys. I’m excited to be in the new office. My future podcasts will be coming from the new office which is exciting.

We’re about to launch the new FunnelHacker podcast which is cool. I got the first episodes in the can. I think we’re going to be launching that probably early next week is the goal. So you guys will see that as well coming out. I’m sure you’ll see videos and stuff from the new office and everything as well.

It’s exciting. It’s fun. I appreciate you guys listening to my random thoughts for the day. I hope that it’s been a value to you. I appreciate you guys as listeners and subscribers. I hope you got the Dot Com Secrets book. I’m excited for you guys to get it. I’m excited to share that with you guys as well.

That’s it. I will talk to you guys soon. I’ll see you in the new office.

Want to know some of the secret ninja stuff happening inside of ClickFunnels?…

On this episode Russell talks some cool stuff that is happening at the hack-a-thon, including some awesome stuff that is coming up in Clickfunnels.

Here are some fun things to listen for in today’s episode:

• Why Russell realized after many days in a row of wanting to a Marketing In Your Car podcast at 3am, that he is a workaholic.
• How you can now do emails in Clickfunnels and why that is so cool.
• And some other amazing updates coming up in Clickfunnels.

So listen below to get excited about the awesome upgrades rolling out on Clickfunnels soon.

---Transcript---

Hey, everyone. This is Russell Brunson, and I want to welcome you to Marketing In Your Car.

So excited for today. It’s funny, there’s a couple of times I wanted to send you guys messages this week, but to be honest I did a Google Hangout with Todd Brown, the other day. And he followed my Marketing In Your Car at like 3 in the morning when I was driving home from the office. And every night this week I’ve been driving home about 3 in the morning.

I keep wanting to do them, I’m like, no, I’ve got to do it at normal times, so Todd doesn’t think I’m, like, a workaholic. But, alas, turns out I’m a workaholic, and it’s 10:00 at night, I’m heading back in to the office for another one. I think this is the fourth night in a row, but it’s kind of all blurring together. But no, it’s fun. Amazing stuff is happening. We have our whole Ted, Deb, team, and all my partners for ClickFunnels flew in to town.

And we’re, they’re here for, I think, ten days or so. And we’re doing some amazing, amazing, amazing things. And so, because of that we had to put sleep on the back burner for two weeks, then we’re going to crash and just be done. But it’s just, it’s been amazing. Like we listed out on the whiteboard, like, things we wanted to implement. Some new features, new things, bugs we needed to kill.

And just a bunch of stuff like that. And I’ve been watching these guys, and again, I don’t have any skills, so I can’t do much of it. I’ve been watching these guys and they’ve been going through and just, like, crazy things that are amazing. And in fact, it’s 10:00 at night, I’m so tired right now but I’m going back in the office because there’s so much energy and synergy, and things happening, and I want to be a part of it.

I want to, just so exciting. And so, and I don’t do, not that I do nothing. I play my part, but yeah, as far as the technical stuff, they build it on. It’s amazing what they’re doing. So, a couple of just sneak peeks for you guys, you know what’s happening. It’s amazing. So the first thing we finished off with the affiliate platform. Some of you guys know that one of the things that everyone is asking for and that I personally wanted for a long time, was to be able to run affiliate programs through ClickFunnels.

We didn’t really have an option, we had to use a third party system like LeadDyno or things like that. Which are just, they’re annoying to, you know, it’s expensive, it’s another plug-in, and it just doesn’t really work that great. And so finally we decided best, let’s go and conquer that. So, we build it out initially before the actual book launch, and we’ve been beta testing it to the book launchers, it’s been working flawlessly, which has been great news.

I was a little bit nervous, to be honest, but it’s been working flawlessly, and then what’s cool about it is – sorry, I’m filling my gas so all the people around me are looking at me like I’m crazy. You guys know I’m not crazy, right? Anyway, so, yes, because the use of affiliates for the book launch has been working awesome. So first thing when they got here is they worked on finalizing — I picked the wrong gas. Okay.

So we’re talking finalizing the affiliate system and getting all the UI working and everything, it looks awesome. So we’re going to get some beta testers over the next week or two, to start testing it out and see if they can get it to work flawlessly as well. And as we do that, then we’re going to open that up, hopefully soon, to ClickFunnel’s members, which is going to be amazing.

So you can run it on affiliate programs, and it’s pretty slick. So, that’s one of the big ones. That was the first day, we got that all finalized and done. Then we started focusing on what I think was, like, the last missing piece that makes ClickFunnels ClickFunnels. And it was the, you know, engine. The, you know, sequencing. Because you know, if you’ve been using it, there’s a really cool ability where someone joins the list you can have it send out.

You know, these email sequences and just basic segmenting, so, like, auto-webinars like that, they show up at the webinar, they send out this email sequence. They don’t, send out this one. And, you know, if they opt in here then they buy, and you can move them to a different list. You can do some basic stuff but that’s kind of all it was. And then we had this thought about a week ago, before they came out, so, like, what if we did a couple of things?

What if we could create a way where you could edit your emails inside of the ClickFunnel’s editor? And that was the first thing, of a thousand possible. In fact, last night, about 2 in the morning, we may have figured out how to make that possible, and we were all going crazy because it was possible. And as a matter of fact, I just got an email about ten minutes from them.

The email was created in the editor and it’s the most amazing looking email I’ve ever seen, in my 12 years of doing this. Just amazing. So now you have the ability to edit your emails in the email editor, which is amazing. And now, and the next thing to build out is you can do broadcasts, instead of lists. And things like that, which is, like, the last missing piece.

And I can’t tell you guys how cool it is. If you’ve read the Dot Com Secrets book, you know what I’ve been teaching about forever. I always talk about the best way that I think you can do sequencing is someone joins your list, you send out a soap opera sequence. And what’s cool is now you can do that in ClickFunnels. When someone opts in the funnel, you can build out a whole sequence there, in the funnel.

So the initial soap opera sequence goes out over 7, or 10, or 20, or how many days you want to do that. And you can do some basic segmenting. So they buy a product, you can take them off, you can move them, things like that. But what’s cool is that at the end of the segment, or the middle, or wherever you want, you can either copy or delete them, or move them to another list.

And so the next thing I always teach people is that after someone goes through your soap opera sequence, you transition them to your broadcast, like your David Seinfeld emails. And so, but most people it’s like, I can never do that because they’re no auto-responder software that really does that. Where now in ClickFunnels you can. It’s amazing. So as soon as I’m finished with a sequence, you move them so now they’re on your broadcast list, and they get broadcast.

And you can set it where as soon as they, if you want, as soon as they join a new funnels list, you can pause it. It will pause the broadcast emails as you’re sending things out. And then when they get to the end of it, then boom, they’re just back on the broadcast for them. So they’re getting just your soap operas for that funnel and then pause it for the broadcast, or vice versa. There’s a million different things you can do but that’s what I’m going to use it.

That’s so exciting, and just the beginning, like this, that part of the market automation will get better and better. It’s kind of the first phase of it. And it’s just amazing. You can set up sequences where they, so they hit this page, now cue up this, you know, email series to go out. They hit this page, or if they go here, you now have different sequences and different things, and it’s amazing.

Like I said, this is the first big piece in our marketing automation suite. In the near future it will be even smarter where someone joins your list, it will go out there, it will lead score, it will figure out, you know, how many subscribers they have, how much money they make, what neighborhood they live in, whatever it is. All the demographics, cycle graphics, social graphics, all those kinds of things, they’ll pool back in there.

And from that, you can customize your funnels. So you can say, hey, somebody joins my list and they have over 100,000 fans on Twitter and make at least X amount of dollars a year, she’ll miss up so, but if not, she’ll miss up so. So that way, people make over $100,000 a year, so you’re a high ticket upsell where people that don’t only see your, you know, your cheaper upsell or whatever it might be.

I mean, it’s just, it’s amazing. And the best thing is I have different email sequence based on it, and it’s just awesome. So, anyway, but the first step email broadcast part should be done tonight. That was the message I got back from [Inaudible 07:03] tonight, is that all the email stuff is done, so that’s close. I’m going to be beta testing, you guys will see me doing it, and it’s going to blow your mind, so that’s coming. Some other cool things that are coming.

We’ve got the funnel marketplace. I think there will be people, probably people from the sound of my voice, who will make millions of dollars creating templates in ClickFunnels, and selling them through our marketplace. Literally, you can go create templates for realtors, or for info product people, or [Inaudible 07:29]. Whatever you build, that entire template, put it in the marketplace and boom, people can start buying it and you get paid every time someone buys your templates.

Which is going to be amazing. There’s so many cool things happening, you guys, I wish I could share and show all of them to you, but you will start seeing them. Start seeing them really, really soon. We’re excited. We’re aggressively growing, we finally got in some amazing, an amazing new developer help clear up some of the legacy of little issues that have been [Inaudible 07:56], bugging some of our members. And those should mostly be done, hopefully within the end of the month.

And then from that point forward we’re going to be aggressively rolling out the new feature sets, so we can compete with the core systems out there. We can compete with InfusionSoft, we can compete with Ontraport. We can compete with, you know, whoever else is out there in our way. And after these last two integrations done, the fill in email, my business will be 100% in ClickFunnels. I won’t need any other external party, service, to do anything.

And that’s amazing. So, I’m excited, you guys. You know, this podcast is not about teaching you guys anything tonight, or sharing anything outside, just my excitement. It’s some cool new things. Stuff that I wish I could share with the world, but the world is not ready yet. So, because you guys are here, because you’re my faithful Marketing In Your Car listeners, you guys get a chance to hear about the new stuff that’s happening and I hope that gets you excited as well.

So, the other thing, [Inaudible 08:47]. So much cool stuff I want to share with you guys. The new funnel hacking podcast, your funnel hacker podcast, I recorded the first video earlier this week and it’s awesome. So we’re going to be launching that, probably by the end of the week. It might be early next week, though. I have, we have a new on-boarding process in ClickFunnels that has to be done, where we’re giving away these funnel hacker t-shirts.

So I had to get that part of it done, first, before I can launch that. Because they’re kind of tied together. So, working on that, trying to get that done this weekend. So that will be live, and it’s going to be amazing, like, the first steps there, you guys, I drop bombs. I give away hundreds of thousands of dollars of free stuff. And every single week is going to be the same thing. I think it’s going to — I’m proud of it. It’s going to be amazing. So, there’s that.

And then, what else? What else is cool? Funnel hacking event, I hope you guys are coming to that. We have a bunch of our ClickFunnels members who are going to be showing off their funnels. I just finalized a schedule for that, it’s going to be amazing. So if you don’t have your tickets yet for that, please come to funnelhacking.com. It’s in Vegas, at the end of May. It’s basically me, on stage, for three days, teaching the back ends of all our funnels, how we do everything.

The strategies, psychology, I’ll be opening my pages then, we have ClickFunnels members who are making millions of dollars using those types of funnels. We’re going to get them to kind of show off their funnels and let you guys see behind the scenes of their businesses, and it’s going to be so cool. So I’m excited. If you guys like money, and you like cool stuff, you need to be there.

So, anyway, I’m at the office. I’m going to go have some fun for a couple of hours. I’m probably going to crash a little bit earlier tonight, because we’ve got a long weekend coming up and I want to be prepared for it. So I appreciate you guys. Have an awesome night, and we will talk to you guys soon.

A quick update from the book launch, and our two year celebration.

On this episode Russell talks about losing power at his house and in his whole neighborhood. He also talks about how his product launch has been going and what the next steps will be.

Here are some other super cool things you’ll hear in this episode:

• It’s Marketing In Your Car podcast’s birthday and to celebrate Russell announces the launch of a new podcast called Funnel Hacker TV.
• Find out some of the cool stuff that you would see on Funnel Hacker TV.
• And hear Russell’s goal of copies sold of his new book.

So listen below to hear about all the cool stuff that Russell has going on.

---Transcript---

Hey everyone! This is Russell, and welcome to Marketing In Your Car.

All right, so today we were getting ready, and I was actually juicing with Aiden, and we started juicing and all of a sudden VROOM! The whole power in the whole house goes out, and I was like, “Oh, crap! Did we hit a fuse?”

Turns out, the power went out all around my whole neighborhood. Everyone’s power’s out, the school’s power is out, and anyway the kids are having so much fun and going crazy because of the huge power outage.

And it’s funny, like, you know, obviously we know we use power for a lot of things. But it’s funny how much stuff you use power for when you have no power. Like, literally it was just so funny, like trying to do everything, like every little thing you do, like:

“Oh, I can’t do that. Oh, I can’t do that. Oh, I can do that.” Internet doesn’t work, security alarm doesn’t work, the garage door opener doesn’t work, like every single thing.

But luckily I was able to get out the door. Oh man, and I am just hitting the main street, and there are cars lined up all the way out, which means that I’m guessing the power lines… Oh, yep, power [laughter].

The power lines are out, too. This is great. I love this kind of thing. Anyway, so that’s what’s happening in my morning so far, which is kind of cool. Hope you guys are having an awesome day.

I wanted to talk about the product launch. People keep asking me and, “What’s happened? Last I heard, Russell, in the podcast, this was what was going to be happening, and then we haven’t heard back from you.”

So yeah, sorry I haven’t messaged you back. It’s been kind of a crazy life, but things are going awesome. We launched the book last Tuesday, so we can go today, at the time I’m recording this, and in that time we’ve given over -- we’ve sold 8,000 books.

A little more than that, but a little over 8,000 books now, which is awesome, and our upsell-downsell sequence is working magically. We’re averaging… I think we’re averaging collectively about $32 for every book we give away, which is great from the upsell-downsell sequence.

We’re really happy with that, and now we’re starting into phase number two. Which is where we’re getting people from the book sequence into the invisible funnel sequence, which is the second step in our funnel stacking process.

The third step then will be the webinar, the Funnel Hacks webinar, and the fourth step will then be the coaching. So it’s kind of cool to see how the numbers all shake out after all four steps of the sequence, but so far, so good.

Okay, so I’m at the intersection now. There are cops everywhere. [Laughter] There are cops -- oh, that guy, some dude got in a huge wreck. So there’s a guy in a huge wreck, then you got cops out in the middle, like flag people letting one car go at a time type thing.

So anyway, this is exciting! This is like what the end of the world’s going to be like, I bet. The power will be out. It’ll be chaos, cars slamming into each other. It’s going to be awesome.

Makes me wish I was in the prepper market right now. If I was in the prepper market, I’d have my… I’d be going crazy with my free offers. [Laughter] Anyway, it’s kind of fun.

So today, what should we talk about today? There are so many fun things happening right now that I could share with you guys. One cool thing that I think would be kind of fun to let you guys in on is, I’m going to be launching a new podcast, which is cool.

This has been my staple podcast. In fact, my brother told me last week or earlier this week that we just passed the two-year episode from the first Marketing In Your Car upload -- the first download, first person downloaded it.

So it’s been two years that Marketing In Your Car has been live, so it’s technically our birthday today.

So for our Marketing In Your Car birthday, if you want to give us a present, go post on Facebook if you think Marketing In Your Car is cool. That’ll be a great Facebook present, but I’m about to launch a new podcast, and I’m really excited for it.

It’s been called the Funnel Hacker. It’ll be at FunnelHacker.tv. It’s not live yet, but it will be, hopefully, within a week from now. And what we’re going to do in this podcast is, each week we’re going to go and funnel hack somebody’s funnel.

It’s going to be cool, and so I’m going to bring a guest on, and I’m going to show them the, you know, show the four or five, however many different pages in their funnel, and we’ll show each of those pages.

And the person, the guest will talk about each page, what they did, why they did it, the psychology behind it, all that kind of stuff, which will be cool, and then it’ll be kind of awesome. So that’s going to be kind of the process.

Oh, I’m also going to talk about the email sequencing, and also where they’re generating their traffic and their leads from. So it’ll be fun, every single time absolutely going to be a new funnel.

So one week will be a high ticket funnel, one time it’ll be a tripwire funnel, one time it’ll be a membership continuity funnel, and just different things all the time, and I think it’ll be fun for everyone to kind of see behind the scenes.

And then I had this really cool idea, where when after somebody watches a funnel… so you go and you watch, let’s say, someone’s cool high ticket funnel, and after it’s done I always think, like, how do you monetize these podcasts, right?

I have a friend, John Lee Dumas, who… he is Entrepreneur On Fire and he tells me he charges like, it’s crazy, like $3500 an episode for earned advertising fees.

[Coughs] Excuse me. Sorry that my cough’s coming in. So what was cool about it is that, with that is he does a podcast every day of the week.

It’s probably something like three or four a day if I was making that much off each one. So that’s how easy it is with advertisers, but, you know, I’m not big on like going out and getting advertisers and all that jazz.

I would be if I had his following. I definitely would be, actually, but since I don’t, I just do kind of my own thing, and so what I’m looking to do is like, how do you monetize this?

And so I thought, how cool would it be if we show -- we funnel hack someone’s funnel, we show off the whole thing, and then at the end of it I say, “Hey, who here would love this funnel?

“You know, I just rebuilt it in ClickFunnels, and there I have a ‘Share Funnel’ link. You click on that and it’ll pull this, his entire funnel inside your account, and then you can go edit it, and mock it up, and make it look wicked awesome.

“But all you got to do is you got to be a member of our membership site, the Funnel Hacker Pro community,” or whatever it is, and then so get people to upgrade to our continuity membership site, where each time I show off a funnel, they get the Share Funnel link.

And that way, they can go and take the funnel they just learned about, and clone it and do it in their business, so kind of fun. I’m excited for it. It’s going to be super-awesome. So that is the game plan with FunnelHacker.tv, which should be coming out here in the next week. It’s going to be awesome.

So anyway, that’s kind of the main stuff I want to talk to you guys about is give you an update on the book launch. We’re selling books like crazy. Phase one is almost complete. We’re, again, a week in, 8,000 copies.

The goal: I’ve got to hit 11,000 copies. That’s where we’re -- that’s kind of our big number that we’re shooting for. So I think we should be able to get that pretty easily, since it’s a four-week launch, and we’re in week one, and we’re almost already there so it’s exciting.

My overall goal, I think, is sell 20,000 books. I’d be really excited with 20,000 books, so that’s kind of -- that’s the magic number that I’m shooting for, and we’re going to be pushing hard.

We’ve got a whole bunch of people competing for the Ferrari to try to win it, and it’s been really cool, so anyway that’s kind of our game plan.

But anyway, I’ll keep you guys in the loop as things keep progressing. I’ll talk to you guys about phase two in the funnel stacking process, phase three and phase four as they are implemented, but it’s all good.

It’s really fun and I’m excited for today to go and get some of this stuff implemented, and see what’s going to happen when we unlock phase number two of the product launch!

So I appreciate you guys listening. Hope you enjoy this, and again, for the Marketing In Your Car birthday party, if you want, please go share us on Facebook. That would mean the world to me, and we’ll talk to you guys soon.

A secret million dollar education only for Marketing In Your Car listeners.

On this episode Russell talks about his upcoming book launch and what will be included when it comes to marketing his new book.

Here are some fun things to listen for in this episode:

• Some of the things Russell worked on until 3am to prepare for the launch.
• What makes this book so exciting and why you’ll want to get your hands on it.
• And how watching the process of launching this book could be a free education for you and you should pay attention.

So listen below to get excited about Russell’s new book.

---Transcript---

Well, well, well… it’s three in the morning and you’re hanging out with me doing Marketing in Your Car.

Hey, everyone! Yes, yes, yes… it is three in the morning, and it’s raining outside, and I’m driving home, and I’m freezing cold! You may be wondering, Russell, why you up at three in the morning?

And the reason is because tomorrow is a very exciting day. It’s a day that I’ve been looking forward to for a year, and it’s all coming down to right now, and so when everything’s about to happen, you don’t sleep, right?

Sleep is for people who are broke! I heard that in some video one time. Anyway, so three a.m. I’m just leaving the office right now. The book launch is about to start in about 13 hours from now. No 12 hours, 11… 11 hours from now, 11 hours from now we are going to be live, and you’d think…

I’ve been doing this for a long time, like 12… 12-plus years, and you’d think that I would just be calm and like, oh, it’s going to be really, really good. But I’m freakin’ out, like what if… what if nobody wants to promote it?

What if Facebook shuts my ad account down? What if my email list doesn’t go though, and I get hit on UR or IBL list again? What if… like there’s so many what if’s that could happen!

What if… I’m giving away in this contest, and nobody even promotes? What if… I don’t even know what else. There’s so many, there’s so many what if’s, and it’s funny because people are always like, “Oh, you know, shouldn’t be nervous.”

This is whatever, but I am. Like it still gets me nervous every single time. We don’t do product launches very often anymore, and this is part of the reason why. I hated the stress behind them.

It’s nice having a business that makes, you know, a million bucks a month without having to do product launches, but we’re doing one because I felt like this deserved one. It’s my first book, and I don’t know about you, but if you’ve ever written a book, it’s like giving birth to a baby.

Like how much work goes into it, and now that it’s done, I just want people to know about it and hear about it, and so as you know, probably, I’m giving away my Ferrari to whoever can help me “sell” the most books.

I say sell in parenthesis because it’s free, plus shipping offer, and I did a webinar or a podcast a couple, I think last week, about some of the strategies behind what we’re doing.

We’re doing a concept called Funnel Stacking. I invented a new concept called an Offer Wall and a whole bunch of cool stuff coming. Like if you guys want to funnel hack some cool stuff, you need to be watching what’s happening, so I’ll walk you through the process.

I kind of talked about it the other day, but now that it’s done and all the pages are in place, now I know it with extreme clarity -- so it’s kind of fun.

So it begins with my free plus shipping book, and… oh, I’m so proud! Like the video turned out amazing on the sales page. We got really powerful testimonial videos. Well, I could just… it turned out really cool, so I hope people love it.

They get the book, and I decided to put in a three-day workshop that I did with my $10,000 a month clients, or $10,000 a year clients. I almost didn’t put it in, but it’s like you know what?

I just freakin’ want to blow people’s minds. I want to over-deliver times a thousand, and so they get the free book. They also get, it’s like 10 or 12 hours worth of me teaching all the stuff inside the book at a live event, and it’s really good.

Like I honestly could sell that for $1,000 or more by itself, and I’m just giving it away. So, hopefully, that’ll inspire people to come and hang out in my life events more, right? [Laughter] If nothing else!

So that’s the offer. They’re paying $7.95 shipping and handling. It’s insane! So that’s what it starts off with, and there’s an order form bump for $37 bucks: You can get the audio book version as well as a lost chapter, called “The Dream 100,” that I created.

You can get that for an extra $37 bucks, which I think everyone will take that, right? For me, I would take the audio book version, without even thinking twice, like this audio book version.

And by the way, I don’t know if I… I might have podcast about this. The whole week is kind of a blur. But I went and found some guy someplace who had a recording studio and recorded the entire book last week.

Nine hours recording it, and the guy’s been editing ever since, and it’s 3:00 in the morning, he’s just eaten and he’s still not done editing it. So I told him, I’m like, “Dude, this book goes live tomorrow. I have to have the audio book version back.”

So I don’t even really know this guy and he’s pulling an all-nighter tonight. Ah! It’s just awesome! Awesome, awesome guy to get the audio book version done in time! Which is cool, so that’s the thing.

Then my first upsell is my Instant Traffic Systems… Ah! I created a super cool page in Click Funnels, I’m really proud of for my upsell page.

Like it’s the coolest upsell page I’ve ever seen, so I’m really proud of that. Re-did the video, and selling my $197 Instant Traffic Hacks, which is really cool, and the second upsell is my Perfect Webinar System, which is a newer product we just put together.

Perfect Webinar Secrets, it’s a $297 product, and that’s going to be the second upsell, and then that’s kind of it. At that point, they land on the order confirmation page, and on the order confirmation page we had a bunch of things.

First off, I’ve had people come to an invisible funnel style training, which is called the DotComSecretsBlueprint Workshop, where they come in to put their credit down, and they actually go through a live experience with someone on my team, and at the end of it, if they like it they pay $197, and if not they don’t have to pay anything.

On that Thank You page, the confirmation page, which I’m calling an Offer Wall, then we also, I give them three other free plus shipping offers. One is for my DotComSecretsLabs monthly, which is my new $50 a month newletter.

They get a $500 marketing gift for free, if they sign up for that, so that’s kind of a cool funnel -- which, by the way, you should also funnel hack that funnel if you want to do any kind of continuity program.

Then we give them a free copy of the Perfect Webinar script, free plus shipping, and that sales process is super cool, too. Oh crap! I forgot, they were for a mom. I forgot to create that. I was going to do that tonight. [Laughter]

Well, good thing that… Okay, I think tomorrow is coming soon, and then the old DotComSecrets Lab book also is on the Thank You page, and they also get a gift, two-week, free trial access to ClickFunnels.

So it’s really cool, and then so that’s the core funnel, but then breaking off of that there’s four other funnels. There’s the DotComSecretsBlueprint Workshop funnel, which an invisible funnel.

Then there is the DotComSecretsLab’s monthly funnel, which is the continuity, which I talk about in the book. Then there’s the other… the two other free plus shipping funnels.

And so anyway, I’m practicing what I preach in giving people -- I’m trying to lie, to lay out -- is that the right word? Lie out? I’m trying to lay gold out so that, you know, getting the book, people will get insane amounts of value -- getting the training, getting all the stuff.

But I’m trying to -- like I’m leaving hints, I’m leaving clues, and I know that you guys, you’re the Marketing in Your Car crew. You guys listen in. You’re paying attention, you’re intelligent, so you’re going to see that, and I want you to notice the stuff.

Like don’t just go and buy it because you’re in the heat of the moment. Like study it. Look at -- like funnel hack me, you guys!

Like this is gone… I’ve spent like insane amounts of time, putting this all together, and you know, it could bomb, it still could bomb. I hope it doesn’t bomb, but it could.

If it does, that’s fine, but there’s a lot of strategy and thought and stuff that went into this and I’m proud of it. And I think that for those of you guys who were paying attention, you’re going to get a free education just watching the process, so make sure you do.

Anyway, I’m home, I’m tired, and I’m awake at the same. It’s one of those weird feelings. So anyway, I’m going to go try to crash for three or four hours and get back up, and then get this launch out the door!

So I appreciate you guys listening in. I hope that you take some time and watch the process. And that if you do, it’ll be a little secret gift I’m giving you guys because you’re Marketing in Your Car fans and listeners, and I appreciate you guys.

So thanks again, and we’ll talk soon.

Just super grateful today for the gift of entrepreneurship…

On this episode Russell talks about the opportunity he had in the last few days to sell his Neuracel business. He also briefly mentions the birth of his new baby girl.

Here are a few other cool things you’ll hear in this episode:

• How Russell was able to hold in his hands the biggest REAL check he’s ever seen.
• How he will still be able to have a hand in the Neuracel business even after having sold it.
• And why we should all be grateful for our opportunities and blessings that come from being entrepreneurs.

So listen below to hear about Russell’s exciting news.

---Transcript---

Hey everyone, this is Russell. It's really late at night right now. I'm driving home, and wanted to say, "Hey," to all my "Marketing in Your Car" followers.

Hey, everyone. First off, I appreciate you guys listening, especially this late at night. [laughs] I know it's probably a normal time of day for you right now, but I probably sound a little tired right now. I'm driving home from a long day, after having our new baby, baby Nora. It's been kind of insane on our side. My wife's got to take care of her, obviously, and I've got to take care of four other kids, so it's been crazy. [laughs]

We had football games today and birthday parties today, and I was driving around all day, and then I went and picked up food, and then came back, and then I just went grocery shopping, and now I'm coming back. Anyway, I'm kind of worn out, but just wanted to smile for a little bit and say, "Hi," to all you guys, because things are good. Things are fun.

We did something really exciting on Friday. I've been working like crazy trying to get everything done for the book launch, and I'm so excited for you guys to see that. I think it's going to be really exciting. I did a podcast a little while ago about the whole funnel stacking concept and everything. I think you guys are going to enjoy just seeing the process, and so again, funnel hacking, when I do it, but notice that it's a deep funnel. You're not going to see it all in one day, and so pay attention, take notes.

Anyway, I'm excited for that. The other exciting thing is that as I was rolling in things happening and craziness, and it was a crazy week. I had our Decade-in-a-Day on Friday, which is like we do these one-hour consult for our new incoming members, and so I did six of seven of those, and just all this stuff, and then at three o'clock in the afternoon, I jumped in my car. I drove over to this big legal building, and had to go get name-carded and get someone to buzz me in the building, all these things, and went up to the top floor overlooking all of Boise. It was beautiful, and I was there with one of my friends who just purchased Neuracel from us. It was kind of crazy. We signed paperwork and it was interesting, because I've been really excited about this for a long time, and I was freaked. I've been nervous on it. I feel the same way like if I sold a house to somebody. I feel nervous about if they're going to like it, are they going to...all those kind of things. And so part of me's been nervous about that, "Is he even going to like this? Is he going to be excited? What is...?" Those type of things.

I remember I was driving there and I got a Vox from him saying, "Hey, we just got the cashier's check. We're so excited. We're going to come to meet you," and I was just like, "How cool is this?" What a cool win-win. It's exciting for him to come and buy this company from us, and it's so exciting for me to be able to sell a company, and I feel like we created an offer that was a win-win for both of us, where it was a really good win for us, it was a really good win for him, and just a great experience all around. It was so cool. We went up there in the building, signed the paperwork, and he handed me a check, the biggest check I've ever seen in my life that was a real check. [laughs] Just so exciting.

So I'm just grateful. I'm grateful for the gift we have of being entrepreneurs where we can invent things and create things and try to provide value to the world, and what's cool is that when we do it right, and we do it the correct way, we get the world, the market, whatever you want to call it, that we're selling these things to, that we're putting the value and the ideas out there. They reward us by giving us money, and for me, I've always focused on the customers giving us money, which has been really fun, and it's just cool to see somebody else's value of something we've created enough and be excited enough that they actually want to buy it and own it. Anyway, for me it was just a big day, something I've always wanted to do, first time ever.

I've sold websites before. I had sold one website for a little over $100,000, I think $114,000. That was my biggest. I think that might have been the only website I've actually sold, actually. No, I think I've sold two. Anyway, I've only sold a couple of websites here and there. This is the first time I've sold a real business. I've always wanted to do that, and it was just cool to see the process and see the whole thing, and to see the finality on our side of seeing this thing end. We'll spend the next couple of weeks transitioning it over, and what was cool for me is that one of the people that bought it is actually one of our coaching students, so I'm going to have a chance to be able to still have my hand in the business a little bit through proxy, through sharing ideas and stuff. It just makes me happy that I can still be part of it, even though it's not mine anymore.

Anyway, it was really fun and just grateful to be an entrepreneur. I hope you guys are grateful for this opportunity as well. I know that some places in the world, this is not possible, and other times in history when this was not possible, and we just live in such an amazing day and age, and I'm so blessed and grateful to be here and to be able to have a life like this, and an opportunity like this. I think all of us are so blessed to be living in a time and a date where things like this are possible.

Anyway, I'm just grateful, and so I want to share that with you guys, and I hope you guys are grateful for this blessing of entrepreneurship that we all have, and sometimes, some ideas that we have make money, some don't. Some lose a lot of money. I think I've probably lost more money than most people ever dream of. [laughs] But every once in a while, it works, and that's what makes it all worthwhile. Anyway, just like I said, I'm grateful to be an entrepreneur, and I want to share that with you guys tonight. I hope you're grateful as well.

Just got home. The garage is shut behind me. I'm going to do in, and take the groceries in, give all my kids a kiss, and tuck my little baby into bed, and I'm going to pass out. [laughs] I'll be ready for next week when we do the last phase of our preparations for the product launch. I actually rented a studio. It's like a professional recording studio. I'm going to go on Tuesday and record the audio version of my book, so I'm just excited. So much fun stuff.

I appreciate you guys listening as always. I'm going to go in, crash. Just be thankful, you guys, again for this gift that we have of being entrepreneurs and the ability to create and to give and to share and to serve. I'm grateful to have that chance with you guys.

So thanks again, and we'll talk to you guys all soon.

The four funnel sequence we are using to launch the DotComSecrets book.

On this episode Russell talks about his new Funnel Stacking book. He mentions his plans for the marketing the book.

Here are some of the exciting things you’ll hear during this episode:

• The name of the book and why it was chosen.
• The way Russell plans to market the book.
• What the three core funnels are and other interesting things in the book.

So listen below to hear about new Funnel Stacking book.

---Transcript---

Good morning, everyone, I want to welcome you to the inside of my car.

Alright, guys, so, today I wanted to — I’m actually driving to the gym right now and I had an idea to share with you guys. So, some of you guys know I’m launching my book in two weeks from yesterday. So we’re going to try to hit the New York Times Best-Seller List, among some fun stuff and anyway. So I’ve been working on the funnel, and I’m really excited for it and thought I would share with you guys, because maybe it will give you some ideas on your own.

So, first thing is I decided instead of just doing one funnel, I’m going to try to do funnel stacking. I think that this is going to become a bigger trend for people, especially after we kind of do it this week, or during this launch. So, there’s basically going to be four funnels inside of this funnel. So, it’s like a dream inside of a dream inside of a dream, right? So that’s kind of the idea. We will call it funnel stacking.

That’s kind of a cool name. Anyway, so the first funnel is going to be the book launch. So the first thing is going to be a book. It’s going to be free plus shipping, and then we’ve got an order form bump. If you don’t know what an order form bump is, I think I did a podcast, like, a few months ago about it. And actually, we’re about to launch a new dot com secrets monthly continuity newsletter.

And my due, the very first issue is all about the order form bump. So, it’s a really cool thing. Basically it’s like someone puts in there, like, step one in the sales page says “Where do you want us to ship you the book,” then step two says “What’s your credit card.” And then right before the submit form there’s a little bump there that says “Hey, how would you like to add this to your offer for an extra, whatever, $37?”

So for ours, what we’re doing is, I mean, going back before that, I think I figured out a perfect order form bump. So the order form bump is going to be next Tuesday I’m renting out an entire recording studio. I’m going to record an audio version of the book, so I have, like, an audio version. And then I just run a bonus chapter of the book, the lost chapter, called the Dream 100, just how to get leads into your sales funnels.

And so, what I’m going to do for order form bumps is “Hey, how would you like to have the audio book version of the book plus the lost chapter called The Dream 100, How to Get How Many Leads Into Your Funnels, for an extra $37?” So, quick, here’s a boom, a $37 order form bump, which I think will crush, I think we’ll get half the people to buy that. So, that will be cool. Then the first upsell we’ll probably make in some traffic systems, and the second upsell will probably be the Perfect Webinar systems.

So that’s going to be the kind of the initial, like, sales funnel number one, right? So that happens first. And then we transition over – I think I have allergies today, that’s why I probably sound kind of funny. I’ve been sneezing all morning, so I apologize for that. Okay, then, so after we finish that one, then we transition over to sales funnel number two, which is called Will This Work In Your Business, or This Won’t Work in My Business, something like that.

And so, yesterday I actually filmed, I spent about eight hours filming this workshop that basically takes what’s in the book. We have a blueprint called the Dot Com Series Blueprint. And basically, it’s a blueprint where I took a group of nine people through yesterday. And one was a realtor, and one was a chiropractor and one was a info product person, one was a coach. So we had, like, a lot of different types of businesses there.

And so we went in there, and taught this process where Grayson took everything from inside the book but broke it down into, like, what’s the first step, second step, third step, fourth step. So they had very, you know, very straight line to where they were starting out to where we’re going. And so that was kind of the event. And so, we’re going to be doing an invisible funnel version of that event for people, where basically it’s $0 and then they pay $197 afterwards, if they love it. And so that will be the second funnel.

And then we’re actually doing those live. We’re going to have, we’re going to be having small group classes. It will be like one facilitator for ten people facilitating these little classes, like I did yesterday. So it will be really, really cool. So that will be funnel number two, it will be the invisible funnel. And that goal there is, you bought the book, here’s how to [Inaudible 04:18] liking this book until you, to make it work for your type of business.

Funnel number three then is we’ve got this really cool hand sketch video called The Death of a Website, talking about how websites are dead and sales funnel is the new thing, and it gets people to register for the Funnel Hacks Webinar. So that would be the third funnel in the process.

And then funnel number four, in the process, will be, we filmed the video yesterday with Mike Stanczyk. And you guys, if you listened to yesterday’s podcast, you heard kind of his story. So I think we’re going to call it Rick Kid, Poor Kid, or something like that. And it’s him telling his story about his experience with our coaching program, and from there we’re going to be selling our coaching program.

So that’s kind of the game plan. That’s what we’re doing. So it’s going to be kind of fun to see. In our old funnels, because it was one funnel, we had averaged, you know at Dot Com Use Labs we had averaged about $40 per book in the sales funnel. And this one, I’m really excited to see, I think will be, you know, who knows, it will be 2, 3, $400 per book. It’s really in that funnel sequence, the funnel stacking.

So, anyway, we’ll see. I’ll let you guys know as it happens, but it’s kind of an exciting time, you know. So I’m at the gym now, have a great day, you guys, and we’ll talk soon.

Two guys joined our “Inner Circle” on the same day, one quit. Where are they at now, 12 months later?…

On today’s episode Russell tells a story about a friend of his, Mike Stazyk, who took a risk and how it paid off. He also talks about why taking risks is important for growing your business and how to set Lead or Gold deadlines.

Here are some interesting things you’ll hear in this episode:

• How Mike Stazyk took a risk by spending his college tuition on something that could make or break his business.
• Why Mike’s friend who didn’t take the same risk is still struggling with his own business.
• And why setting Lead or Gold deadlines is important for growing your business.

So listen below to hear an interesting story about a kid who went from knowing nothing about marketing to making it big by taking some risks.

---Transcript---

Hey everyone! It’s Russell and it’s literally three in the morning right now. I’m driving home, and this is another very special, exciting episode of Marketing in Your Car.

All right, so I guess it’s three a.m., I’ve just dropped someone off at the Hyatt place, and I wanted to tell you a story about him.

So his name is Mike Stanzic. Some of you guys may know him. If not, you should get to know him, he’s amazing.

But Mike, he’s here in town because we’re trying to film a kind of promotional video with him, talking about our coaching program, and just kind of hang out with him and have a good time and it’s been really cool, and I wanted to tell you guys a story about him because it’s pretty impressive.

Actually, I’m going to tell you two stories, and these two stories are going to illustrate why he is successful, and why -- if you’re struggling, if you’re struggling to be successful right now at this time in your life -- you need to look at what he’s doing, and it’ll help you understand what you need to do to get where you want to be.

So Mike was a college kid. He had dropped out of college and was like trying to figure out what he wanted to do. I think he said he had like $23,000 in his bank account that was meant -- that he had saved up for his college tuition.

He went to this Tony Robbins event, and at the Tony Robbins he met this guy, and they kind of became friends and stuff, and Mike didn’t know anything about Internet marketing.

He was involved in a network marketing program but didn’t know anything about Internet marketing, and this other guy was big, like had been studying Internet marketing.

And so after the Tony event, they were driving home, and they were just kind of talking, and this guy was telling Mike all about Internet marketing and how it worked and all these cool things, and Mike was like, “Well, I could use that for my Internet marketing business.”

And anyway, his friend basically said, “Hey, there’s this guy. His name is Russell Brunson, and I wanted to join his coaching program. It’s really expensive, but it’s going to change my whole life, and I think you should join it, too. We should join it together. It would be awesome!”

And so Mike got excited, and said, “Okay, let’s do it. Let’s join this thing together,” and so they joined.

And so, anyway, so this is the next Monday, so next Monday we get a phone call at our office from the buddy, and he signs up for our $25,000 Inner Circle Program, and then like four hours later Mike calls up and signs up for the $25,000 Inner Circle Program.

And I guess what happened, you know, Mike told me the story now, is that his buddy was like, “Hey man, I’m going to do it! I’m going to do it!” And he’s like, then he called Mike, “Hey, I did it! I sent the check in. The money is going, like I’m in, and you need get in, too.”

So Mike is like, “All right, I’m in,” so he went in and actually did it. Wrote a check, sent it in. Got involved in the program, and basically, yeah, he got in the program.

And then, Mike called the guy back like later on that day or maybe it was the next day and to talk about it, and the guy was like, “Aw! I couldn’t afford it.” Mike is like, “What?” He’s like, “Yeah, I couldn’t afford it.”

He’s like, “Are you kidding me? You couldn’t afford to like… Like you just told me you sent a check. Well, I wrote a check based on that.” Like he said, “I send my college tuition on this thing. It was like every penny I had in my bank account.”

And the guy was like, “Sorry I can't do it,” and so Mike was like stuck at this point, and, you know, the buddy called us and canceled. But Mike had stayed in and basically Mike was like, “You know what? I committed to this. I can't… I got to do it.”

So he went through and did it. He showed up at our next Mastermind meeting or our first workshop, as green as green can be. The guy didn’t know anything about Internet marketing or anything.

And we started the Mastermind group and there’s 18 people or so in this group, and each person is supposed to get up and present their business, and before I started it, I said, you know, “Does anyone want to go first?”

And Mike jumps right up and stands in front of the room -- doesn’t know anything about anything! Stands up there, starts drawing a picture of his supplement that he sold through his MLM, and said, “This is what I have,” and that was it, and so we started working on this thing.

Man, he just jumped in and just worked hard and spent the next four months, building out his first funnel and launching it. Making some money, and then kept going from there and ended up learning how to drive traffic, and just kept growing and evolving.

I’ve been watching him do this stuff, and anyway he came today, he was kind of talking about what he’s doing. I didn’t realize his last week alone he made 10 grand.

Last month I think it was close to like 30 grand or something crazy like that, and what was interesting is that he told me that his buddy, the guy that had signed up and then canceled, basically had just reapplied for school because he’s frustrated and his business hasn’t grown.

He’s just stagnated and he was going back to school now to figure out Option B, and it was just kind of cool to see this tale of two people, right? Two people who started at the exact same situation, both made the same commitment.

One followed through and one didn’t, and where is their life at now? What’s the difference? You know, what’s been happening, and it’s just kind of cool to see that.

And just to kind of like put you in perspective of like the type of person that he is, he was telling me a story tonight that he wanted do this partnership with this guy that he was going to be calling, and it was for this mortgage broker thing.

The guy told him, “Hey, you need to start cold calling mortgage brokers,” and Mike was like, “All right.” So he grabbed a phone book and starting cold calling mortgage brokers. He didn’t even know what the pitch was but started dialing numbers, and saying, “Hey, so we’ve got this thing…”

And didn’t even know what it was, and was trying to like explain this thing, and he didn’t even know what it was. The first one went and it totally bombed, so Mike called the guy back, “Hey, it bombed, but this is what I said…”

And the guy is like, “Well, that’s not what we’re selling. This is what we’re doing,” and so he kind of tweaked it.

Anyway, he kept dialing, and just cold calling mortgage brokers out of a phone book; selling a product he didn’t even know what it was, just because the guy said, “you need to do it.”

And he just jumped in and did it and did it and did it and boom! And eventually landed like four or five mortgage brokers in this deal, and just did it, and I was telling him how impressive it is for me.

Like he’s the kind of person when he just moves forward and he hits something, and then he just keeps moving forward, he keeps moving forward and he keeps moving forward.

And I told him how rare that is, like people don’t just do that. Like most people, they start moving forward, they hit something and they stop, and then they stop.

Maybe they’ll move forward again, they hit something, they stop. And the reason why he’s successful is because he doesn’t stop. When he hit something he keeps going and he keeps going. He doesn’t let fear or excuses or no money or whatever, he doesn’t let the fact that he doesn’t even know what the product is, stop him.

He just goes and goes and goes and goes, and I look at this kid now, 20… I think he’s 22 or 23-years-old. You know, he’s ten years younger than me, and this is a guy who’s got the world on his fingertips.

He can literally do whatever he wants now. Because he just brute-forced through this, he understands funnels and traffic, and I’ve seen him build funnels now for himself and other people, and he’s learned the process and it’s just… it’s amazing.

And so, I wanted to share that story, first off, because it inspired the heck out of me, and hopefully inspires the heck out of you as well. I hope that it makes you guys look at yourself, and then kind of look internal and look at like what are the things that keep you from moving forward sometimes?

You know, it’s kind of funny, on the flip side of that I had a phone call today with another person who joined our coaching program, who signed up, went through the initial program.

Went through my initial consult I do with them, where I kind of steer them in the right direction. I map out a business model, a funnel for them, and gave them everything on a silver platter, and then for two months he didn’t do anything.

And then, two months later he calls me and is like, “Hey, so I haven’t done anything. I can't remember what you wanted me to do. Can we do another call, so that you can re-explain to me what you told me two months ago?”

I was like, “No, like if you didn’t take notes, if you’re not paying attention, I’m not going to do it for you again.” Like, and then, the guy said like, “Oh, well, if I can't talk to you on the phone, I want a refund for my money.”

All these things, and I was like, “Dude, like two months ago I gave you a business model on a silver platter. Since then you’ve had the ability to Vox me any time you want. How many times have you Voxed me? Zero.

“You’ve had a chance to inbound call my two business partners every single week. How many times have you inbound called them? Zero.”

You know, and it’s just this guy who’s frustrated and upset, and look at him versus Mike, what’s the difference? Okay, one person doesn’t make excuses.

One person doesn’t let… I don’t know what would get in the way. One person doesn’t let any… just moves forward, and knows that success is right there and just goes and grabs it.

Where another person, I don’t know if he’s been there for two months. He hasn’t been working, that’s for dang sure, and now wants to blame it on me or blame it on whoever and it just drives me crazy.

And so, I want to make sure that you guys are more like Mike. Not like Mike’s friend, or not like the other guy that I’m talking about. Don’t be that kind of a person, you guys. I want you to be successful.

So anyway, I hope that helps. It’s three in the morning. I’m so tired, I don’t even know if anything I said even makes any sense, but that’s how it works.

So, you guys, if you’ve come to my events before or heard me talk about this, I talk a lot about a concept called Lead or Gold, where when I set goals or have ideas, I always set what I call a Lead or Gold Deadline.

And that story comes from -- I heard John, John Carlton, and Gary Halbert tell the story years ago, where they talk about how like the Mexican mafia, how when they need something to happen, right?

They go to the government and they say, “Hey, we need to change this law, so that we can get more drugs,” or whatever, right? And the government is like “No, we can't do that. That’s stupid. Like we’ll never do that.”

They say, “Okay, that’s fine.” And then, that night they’ll break into the government leaders’ homes and they’ll jump, you know, come and grab them and hold a gun to their head, and hold the gun in one hand in a bag of gold in another hand and say:

“Hey, you know what I talked about earlier today? You need to change it, right now, and you’ve got two options: Number one is lead, and you’re going to die. Or option number two is gold, where you’re going to take my bribe, and those two options, Lead or Gold.”

And when those are your options, Lead or Gold, it’s pretty easy to take the gold, okay? And so for me whenever I try to get something done in my business, I set what I call Lead or Gold Deadlines.

Like this has to happen, right now, and I do not deviate from it. I set these deadlines in there. In my mind, they are Lead or Gold. I will die if I do not create this deadline, and that’s why I’m out at three in the morning.

Because I set a Lead or Gold Deadline on a project that I’m doing tomorrow, and it’s 3:09, and I’m finally getting home because my Lead or Gold Deadline, I had to hit it. I didn’t have the opportunity to weasel out of it.

And anyway, that’s one thing I do, you guys, to help me be successful and help make sure I get stuff done.

So anyhoo, I’m home. I’m done. I need some sleep because I’ve got to be up in four hours to go and give the presentation I just finished a few minutes ago.

But I appreciate you guys. Thanks for hanging out with me tonight. I hope that you got something from this podcast.

I appreciate you guys. Go out and conquer, go serve the world in your way. Change somebody’s life today, and if you do that, all the stuff we talk about is going to be worth it.

So thanks, you guys, I appreciate you, and we’ll talk soon.

The small tweak that goes from zero sales to unlimited sales.

On this episode Russell talks about his perfect webinar script and why everyone who isn’t making money off of it is making the same mistake.

Here are some cool things to listen for in this episode:

• What is the one mistake everyone is making and how to fix it.
• Why initially making someone believe in your product is more important than teaching them.
• And how you can make someone believe in your product = money and once that happens you can teach them and change their lives.

So listen below to find out what the one mistake is that everyone is making and how you can avoid making it too.

---Transcript---

Alright, so, I’m in a good mood today. I just got an email from one of my friends saying he tested click funnels. He’s got a funnel that he’s been making a couple million dollars a year with for like five years.

He hadn’t touched it, but he rebuilt it and click funnels launched it. It’s getting a 62% conversion rate. Boom! There you go. It’s another amazing success story through click funnels. We are getting literally dozens a day. It’s amazing. I love it!

If you’re not using click funnels, you don’t belong on this podcast my friends. It means you hate good stuff – you hate money. If you hate money, you should not be here for sure. Anyway, I want to talk you about something today.

This has been kind of a fun thing. Some of you guys have gone through the perfect webinar script. If not, we’re going to be launching it as a free shipping offer in the very near future. You’re going to be able to find it at perfectwebinarsecrets.com or actually on perfect webinar.com.

Somehow it got expired and the dude could sell it back to me for $5000. So I said, “You know what, I’m buying perfectwebinarsecrets.com for $10. Anyway, that’s kind of a funny story.

Anyway, it’s been fun because we’ve had tons of our higher-end students go through it. We did a whole two-day workshop here in Boise. It’s been fun watching you guys going out there and just crushing – person after person after person.

There have been three or four people – or actually more than that. I would say five or six people who have gone through it who have launched a webinar and it didn’t work, didn’t work, and didn’t work; and they asked me, “Hey, can you look at my slides? What do I need to do differently?”

It’s interesting. Every single one of them – not just one or two – every single one of them that is not working yet, I told him to make an almost identical change. All of them made the same change. All of the webinars now work.

They all followed the script. They used the one thing and they used the three secrets. But for the three secrets, they shifted from marketer/salesperson to educator. They try to teach; and they teach, teach, teach. They have so much cool stuff, and they are trying to make it amazing. That’s good because you want to teach and inspire.

But, but all of them did – I think they knew it but they just didn’t do it – is understanding that in a 90 minute presentation you cannot teach people how to do your thing. So, trying to do that is a disservice because they are getting a fragmented part of it. What your goal is and what your job is is to inspire them and make them believe. If they believe that whatever you are selling or teaching or doing – that they can actually do it – than they are going to invest in your program.

Now you can actually help them and serve them and change their lives. So, the entire goal of the webinar is not to teach them something. The entire goal of the webinar is to get them to believe that what you are talking about is possible – not just possible but possible for them. If they believe that it’s possible for them, they will give you money.

It’s very important to understand that. It’s the same with any kind of sales you guys. It’s not so much – it’s funny if you ask our two sales guys – they each do millions of dollars a year in sales. If you ask them anything about Internet marketing, neither of them knows anything about Internet marketing.

But they believe in me and what I can do for somebody. They believe in that, and they can get other people to believe in that as well. That is really the key. So, with all of my students’ webinars that we came back to and I had them shift out their three secrets for training into storytelling.

That is telling stories about them and about other people and how this concept that they are sharing – the secret – how it works through story. I had them cut out all of the teaching – not teaching any of the technical parts but just talking about what it is and sharing results and stories to make it so that people believe that it will work for them.

When they shifted those things, it all worked for them. So, what I want you guys to understand is that stories cause belief, and belief causes people to give you money. When you understand that, it will change your business.

So quit teaching and quit educating until after they have bought your product, you guys. You are not doing them service as much as you think you are. Create stories that cause belief. After they have belief, they will give you money. Now, you can change their life.

Does that make sense? Alright. I’m at the office. I’ve got a fun day planned. I just wanted to drop that one on you guys really quick. Thanks so much for everything! I’ll talk to you guys all soon.

The power of doing awesome…

On this episode Russell talks about the arrival of his new baby daughter, Norah. He explains why changing the way you answer a simple question can change your outlook on life and how others see your.

Here are some fun things you will hear in today’s episode:

• Why Russell and his wife Collette were unprepared for baby Norah to arrive.
• Why Russell and his family always say they are doing awesome when some asks.
• And why the enemy of “great” is “good”.

Listen below to hear the exciting news of Russell’s new baby girls birth.

---Transcript---

Hey guys and gals and everyone who is hanging out with me today, I hope you guys are doing awesome. I’m on day three now having a brand-new little baby.

I can’t remember if I told you guys yet or not, but we just had a baby at the end of February. It was a month early. My wife woke up at 430 in the morning and said, “Russell, I think my water broke.”

So, we started the process, and sure enough a little baby came a month early. She’s doing awesome. She’s really big. She was 7 pounds and 1 ounce when she came – really healthy. We got to take her home yesterday which was really cool.

It’s been amazing. I got her home last night, and now I have my early morning weightlifting. Fortunately, my mother-in-law is in town and can watch the baby for little bit.

We’ve named her Norah Jane Brunson. So, that’s been fun. It’s funny because we thought we had an entire month to plan. We had nothing planned yet, which has been a fun experience of hurrying and buying everything we need and trying to coordinate schedules and get everything off.

We have all these plans this week that we now obviously have to cancel and move things around and shut things down and just go crazy with things to get all the free time so I could hang out with the family for this week and get things under control.

Anyway, it’s been crazy little bit. We are all tired now. We are worn out and everything. But, I just want to jump on and say “hey” for one. I miss you guys and I hope you are doing everything.

Secondly, I did a podcast about this a long time ago. If you go through the archives marketinginyourcar.com I’m sure you can find it and listen to it. But, it has to do with just our attitudes toward things.

I was talking in that podcast about how my kids – we trained them a long time ago – if someone asks us how were doing, we don’t say “good.” Everyone says, “How you doing?” “Doing good. Doing good.”

The world is boring because everyone’s just doing good. It’s a bad thing. So, probably two or three years ago I decided that when someone asks me how I’m doing, is that of saying that I’m doing good I’m going to say that I’m doing awesome.

It’s funny because we go to the airport at four in the morning and you’re buying some gum or something the ladies like, “How you doing today?” When you say, “I’m doing awesome,” there always like, “What, really?”

You can really catch people off guard. So, we trained our kids about a year ago at dinnertime we sat around that I had them each go through and talk about this. The rest of the world is doing good. We are doing awesome.

I would say, “How you guys doing?” They would say, “We are doing awesome.” I always quizzed them all the time too. Whenever I see them in the morning I go, “Hey, Dallin, how are you doing?” “I’m doing awesome Dad!” “Hey, Ellie, how are you doing?” “I’m doing awesome, Dad!”

We get everybody saying they are doing awesome. It’s funny how just that little tiny shift can change everything. They used to laugh because four years ago we had our last kid. His name is Aden, and he is four now.

We were in the hospital, we had this nurse who was crazy negative. I just remember she was so miserable all the time – so much so that my wife actually left the hospital early because she didn’t want to stay on her shift anymore.

She literally called me up and said, “Hey, come get me. I’m leaving because I just don’t want to be on this nurse’s shift. She’s so miserable.” What’s funny is that this time we’re having a baby and we go to the hospital. It’s four years later! Who would think that would see her again?

But all of a sudden, Collette said that she was sitting there in her room and there were some nurses talking outside. Then, the nurse shift changed. A woman said, “Hey, good morning. How you doing?” And the nurse said, “I’m miserable. Blah, blah, blah,” and she went on and on and rattled off about 10 things about how miserable her life was.

Then, she came in and it was the same nurse. This lady has literally been miserable for the last four years. She is not changed her state one bit. It’s funny how people live in that horrible state.

So, what I want to tell you guys today is that first of all, I’m happy. Life is amazing and good. There are so many problems still, but I wake up every morning and I’m grateful for my family, for my kids, this fund business we get to be in, and all the cool stuff we are learning, and just how amazing everything is.

This morning I woke up and I can’t tell you how tired I was. We were up all night with the baby. My kids asked me, “Hey dad, how you doing?” I said, “I’m doing awesome!” If anybody asks how you are doing today or for the next week or for the rest of your life, don’t say you are doing good.

Good is the enemy of great. Say you are doing awesome. Teach your kids that, and share it with people around you. It will make everyone better and keep you in a better emotional state. It’s amazing how just that little shift to shift your entire day, your entire week, and your entire life.

So, I’m at the gym. I’m going to go workout. I am tired. I am worn out. But, I am doing awesome, and I’m excited. I appreciate you guys listening, and we will talk soon.

It’s 4:30 in the morning, what time is it for you?…

On this episode Russell talks about being willing to do what others aren’t willing to do and how that will help you be the best.

Here are some cool things to listen for in today’s episode:

• How Russell became the best when he was a wrestler.
• And why if you are not willing to put in extra time and effort someone else will be and then you will miss out on something great.

So listen below to find out why you need to be willing to work hard when others aren’t in order to be the best.

---Transcript---

Hey everyone! This is Russell, and I’ll welcome you to a super late night -- or maybe a very early morning Marketing In Your Car.

Hey everyone. It’s about 4:30 in the morning, and I’m driving home from the office. And you may be wondering, “Why in the world, Russell, are you up at 4:30 in the morning?”

And the reason is because I did a webinar tonight with a group from Australia, and so I wanted to serve them at their time zone, and so I went in super late tonight into the webinar and just kind of got done, and I’m about to crash and fall asleep.

I hope I don’t wreck on the way home. [Laughter] If I do, and you guys hear this, let my wife know I’m on the side of the road. No, just joking, but anyway I had a lot of fun with it, and today was a crazy day.

I don’t like bragging about numbers or talking about numbers. But one of the most -- one of the biggest money days in our business, which is cool because we didn’t even have a product launch. I did three webinars, which was kind of fun and wears you out, obviously, and then we had a huge coaching deal come through.

We’ve been working on it for almost a year now, and anyway, it’s crazy. I mean, we literally did more today than we did last January as a whole, which is really cool, so exciting times, fun things are happening.

But what I want to talk to you guys about tonight, and hopefully, I hope this is kind of coherent. I have no idea if it will or won’t be, but we will find out when we see the transcripts later, right?

So, and by the way, if you guys don’t know, we’ve got MarketingInYourCar.com where now you can see, get all episodes there as well as the transcripts. So that’s a gift we gave out you guys as well, so MarketingInYourCar.com, check it out.

What I want to talk about today is, I want to talk to you about being willing to do what other people aren’t willing to do. You know, when I was growing up I was a wrestler, as a lot of you guys know, and I wanted to be the best. And I remember that, you know, I would wrestle at my high school.

In high school, we’d go through our wrestling practice and everyone would go home, and when everybody went home my dad would get off work and he would come over, and I’d do another two-hour wrestling practice with him every single night.

And I remember during the off season, while everyone was out, goofing off and hanging out, I would go to freestyle, and I’d go to Greco, and I’d go to these other practices, and during an off season I would typically…

Like, in the typical high school season you’d get about 40 matches, and during the off season, during freestyle and Greco, I’d on average get about 80 more matches.

I’d get two seasons in while everyone else was slacking off and goofing off and having fun, and I remember one day my dad told me, he said that a coach could take a kid about… he could take a kid so far.

He’d hold his hands “about this far, a coach can take a kid.” But he said, “But it takes something special. It takes someone willing to go beyond that to get to the next level.”

And he used to say it to me all the time, and I remember thinking about that, thinking, “You know, like if I go home when everybody else goes home, I’m going to be as good as everybody else, and if I want the edge, if I want to be better than everyone else, I’ve got to be willing to do things other people aren’t willing to do.

“I’ve got to be willing to do a second wrestling practice when everyone else is at home, eating dinner. I’ve got to be willing to go and during the summer when everyone else is goofing off and having fun, put in two more seasons.”

Because I wanted to be the best, and I think about that now with this, with today, it’s 4:30 in the morning. I woke up this morning at about 6:00, I think, to do my three:

I had a early morning webinar, afternoon webinar, and nighttime webinar, and as well as a whole bunch of other crazy things as well, spending three hours with my kids tonight, time with my wife and everything else.

And, you know, I think that most of my competitors, the people that we’re competing against in our business, they’re sleeping right now, and I know that they will be where they’re at, but I know that I’m always going to outwork them.

I know that I am willing and able to do what they are not, and so I want you thinking about your business or your life. I don’t care if this is your finances, if it’s you’re, you know, your an entrepreneur, if this is your, you know, if this is relationships, whatever it is, I’m curious. Are you willing to do what other people aren’t?

And if you’re not, there are people out there who will, and if you want to be the best at whatever it is you do, you’ve got to be willing to put in the extra time and effort when it’s required.

So I just want to leave that with you guys, quick message. I’m heading in, going to go crash and sleep. I’ll be asleep hopefully when you guys are listening to this, so I appreciate you guys.

Have an awesome day, work hard, work your butt off to get that edge, and we’ll go from there.

Thanks, everyone!

My thoughts after seeing a really cool new high ticket sales funnel built in Click Funnels.

On today’s episode Russell talks about how someone else used Clickfunnels to make over $300K. He goes through the process this person used to do it and how it’s similar to his own process.

Here are some fun things you’ll hear in this episode:

• Find out the process used on Clickfunnels to make over $300K in sales.
• And how to use Russell’s coaching funnel in your own business to get people inspired about your product.

So listen below to find out how you can follow the model set by Russell and others to inspire people and increase your sales.

---Transcript---

Hey everyone! This is Russell Brunson. I want to welcome you to Episode Number 109 of the Marketing In Your Car series, and I cannot believe that I’ve been this consistent to do 109 episodes, but I’m excited to have you guys all here.

All right, everyone. So I woke up this morning, I was supposed to do a podcast interview at 7:00 my time. I called into the podcast, and it turned out my assistant screwed up on the time and it’s actually 9:00.

So I had an hour today to kind of goof around, and I was looking up some stuff and saw this message in the Help Desk from somebody using ClickFunnels, and the guy said:

“Hey, just so you know, we love ClickFunnels,” whatever, and anyway then I saw the guy’s name, and I knew him on Facebook, but I’d never really talked to him before, so I messaged him and I was like:

“Hey man, just, you know, saw your thing in our support desk. Glad you love ClickFunnels,” and he’s like, “Yeah, man.” He’s like, “Our new funnel is doing over $300,000 a month because I had ClickFunnels.” And I’m like, “What? That is amazing!” I said, “Where is it at? I want to see it!”

So he sent me a link to the funnel, and so this morning that’s all I did, is I was going through his funnel. And it was amazing, and it made me so proud that ClickFunnels is the backbone that’s given him the ability to do that.

But what was even more powerful is, as I was watching his process -- and he’s selling a $10,000 boot camp, a weeklong boot camp type thing, and he’s got videos throughout this funnel to sell the process.

And it was interesting because it was kind of similar to my coaching funnel in some ways and very, very different in other ways.

For those of you guys who listen in, if you guys haven’t seen my coaching funnel, I recommend doing it for two reasons. One, you’re going to get a ton of ideas if you are selling your own high end coaching program.

Number two, that’s how you get in my coaching program, and if you’re listening to Marketing In Your Car, I promise you there’s no better coaching program online than ours.

In fact, I was just two seconds ago responding back to our members. All of our members have me on walky-talky and they can ask or message any time they want, and that’s how much I care about you guys and want your success.

So either way, you need to go check out the Coaching Funnel. If you go to DotComSecretsIgnite.com, you’ll see one of the coaching pages there. If you go to DotComSecrets.com, there’s a whole bunch of links to all different versions of the coaching page.

You can kind of see what it is there, and then go through the process. Again, go through to see it, but go through because you guys should get involved in our coaching program if you want to go to the next level.

But look at the process and, you know, so step number one, there’s typically a video of one of our success stories. I think right now, if you go to DotComSecretsIgnite.com, you’ll see Liz Benny telling her story there.

It’s an emotional, captivating story of her experience of the coaching program, and then there’s kind of a long form sales letter that kind of goes through what’s involved and what happens, and those kinds of things.

And then after you apply, or after you finish the first step, then it takes you to the “Application” page, and on the “Application” page I’ve got like a 20 or 30-minute video that I call “The Journey,” and it’s me.

I kind of intro the story real quick and then I show testimonials, this whole, like, story of people who’ve gone through our coaching, and we’ve got people crying, and talking about how it changed their life and all sorts of stuff, and it’s a very emotional video there for step number two.

And then after they apply, then it takes them to the third step in the sequence, which is the “Homework” page, which then pre-sells them and gets them really excited about our call and why they want to work for me, and things like that. So it’s a really cool process.

Right now, for every single person that applies, we’re averaging $967 in backend sales, so the process works and it gives me the ability to work with people and change their lives at a level that has never been possible before for.

So that’s kind of what my Coaching Funnel looks like. It’s this three-page sequence. There are emails and other things tied to it as well, depending on what you do and where you go and that kind of stuff, but that’s kind of the basic overall architecture of it.

So today when I was watching this guy’s coaching funnel, it was beautiful. What he did is, step number one, he had this really cool video of him out in front of Wall Street, kind of telling his story about how everything crashed in 2008, and anyway it kind of tells a story.

It was a visually captivating video. The page looked amazing, it was really, really cool. So then I followed step one, I put my email address in, and step two took me to like a documentary style of the weeklong coaching program, and it was super cool.

I haven’t watched the whole thing yet. It’s like an hour and 20 minutes long, but you watch this video, and it’s the actual process that he takes his people through, and he’s showing it.

He’s got people crying and all these things happening, and he’s showing the process. Which was powerful, because obviously I’m not in his coaching program -- or I saw what he does with his people, and how he does it, and how he affects them.

You know, and I’ve known who this guy was on Facebook for a long time. I’ve never really… he always kind of drove me crazy, to be honest. But when I saw him and how he uses his personality to effect change in people, I got a soft spot in my heart for him and I was like, “Wow, this guy’s really doing some cool things!”

And it just made him very, very real. It kind of put purpose behind his exterior, and stuff like that, and it made me really, like, bond with him. In fact, by the time I was finished -- you know, I haven’t watched the whole hour and 20-minute long video, I watched a bunch of it, like I wanted to go through the program.

I was like, “Man, this is really, really cool!” Because then he’s showing the actual process of how he affects change in people, and you see the people’s lives. You see the look in their eyes, you see all those kinds of things, which is really, really cool.

And then -- check it out, guys. I got to the gym and my trainer is not even here yet. Oh, I’m early.

Okay, and then… so then you watch that hour and 20-minute long video and then there’s a thing that says “Apply for his program.” So you click on the “Apply” button, and then it takes you over to a page where he’s talking directly to the screen, and it’s got the application box on the right-hand side.

And he’s telling them how the process can happen, and how this is an interview, and how you can’t lie, and you got to be very truthful when you go through this, and just very direct and very…

Anyway, it was really, really cool. This video, probably about 10 minutes long, telling them what to expect and how to do it and the way to go through this process, and so kind of that page right there.

And after you go through and apply, then on the next page it takes you to one more video of him, where he’s sitting there getting a tattoo. It was kind of cool, and he’s talking to you as he’s getting his tattoo, and just telling you like,

“This is what’s going to happen now, this is what to expect, and this is where we’re going, and this, you know, you just finished step one of your interview, and you’re going to have a chance to speak directly to me, but only if blah, blah, blah.”

You know, all these different things. And anyway, it was just, it was a really cool process and it made me think a lot. I look at how salesmanship online has been evolving, just in the 12 years that I’ve been doing it.

You know, when we first got on, it was very rudimentary copy that got people to buy. You know, over the next five or six years we all got better at writing copy, and copy got slicker and better and better at convincing people of things.

And I look at my own marketing, I look at other people’s marketing, and I almost feel like the era of like sales copy is dying, and it’s transitioned into the era of like almost like reality TV, like stories and emotional connections and things like that.

Like again, if you look at my coaching funnel, like the copy on the page is not very substantial at all. It’s more there to logically support what they’re feeling when they watch the emotional videos.

You know, this guy’s, he didn’t even have any copy. It was just the emotional videos that got people to want to change, and it inspired them and gave them belief and hope that he could effect change in their lives.

And that’s kind of similar to, if you look at my coaching funnel, what we have in there. All the videos and stuff are structured to cause belief and hope and cause that change in someone. So anyway, it’s pretty exciting.

So for me, again, a couple of things: First off, it was fun to see it in ClickFunnels. Second off, it was fun to see another successful coaching funnel. There’s not a lot of them out there, and it was really fun to see his and see that the style model mimicked a lot of kind of what we were doing, which was exciting.

And I don’t think he modeled it from me, he just did it his own way, but just the psychology behind how we both had kind of structured things was similar, and in some ways I think his was even better, which was really, really cool.

It made me want to go back and make an, you know, an hour and a half-long documentary about our coaching process, what we take people through, but it was really cool.

So anyway, I just wanted to kind of share that with you guys, and if you want to see a good coaching funnel again, go to DotComSecretsIgnite.com.

And for those of you guys listening, I’ve never really pitched you guys on anything before in the 109 episodes we’ve done this, but if nothing else, you guys need to get involved in our coaching program.

There’s none other like it on the Internet. If you want success and you want to get from where you are to where you need to be, we’re the best at that, and I have no reservations saying that.

I don’t feel guilty, you know, talking about my own program, not only because I’ve seen the results and I’ve been in tons of other coaching programs, and I always desired something from them and I never got it.

And so when we started putting this together, I said, “What would I actually want? How would it affect me the most?” And we built something based around that, and because of that, I mean, you’ve seen the success stories pouring in from what we’re doing, so it’s pretty exciting.

So that’s what I got for today, you guys. I’m going to check out, but for all you guys who are interested in some high ticket stuff, go look at my coaching funnel, study it and model it, use it for what you guys are doing, bring emotion, bring stories in.

Take the results and the case studies from people’s lives you’ve changed, capture those on video and make a really compelling story, and that’s what’s going to get people to want to be inspired enough to sign up for your high end program.

So that’s it, you guys. I appreciate you all, and we’ll talk soon.

How we used our booth at Traffic and Conversion Summit to grow our list, brand and following, using t-shirts, girls and a helicopter…?

On today’s episode Russell talks about the Traffic Conversion Summit and why Clickfunnels did a booth, and some of the challenges that came with it.

Here are some fun stuff to listen for in this episode:

• How Russell made a crappy booth in a crappy location into an awesome booth in a much better location.
• How Russell was able to get a bunch of people wearing his t-shirts and make his booth memorable.
• And some other challenges they encountered and how they overcame them.

Listen below to hear how Russell and Clickfunnels made thier name stand out at the Traffic Conversion Summit.

---Transcript---

Hey everyone! This is Russell and I want to welcome you to the one and only, Marketing In Your Car.  I hope you guys are having an awesome day today. I have some fun stuff to talk about to you guys. I hope that you’re in the mood to hang out. Just dropped my son off at school, and I’m heading back into the office.

And it was funny… someone messaged me this week on Facebook and asked me to do a podcast about my thoughts on the Traffic and Conversions Summit, which we just got back from late last night, and so I thought that I would do that.

So I want kind of talk about some of you guys know the Traffic and Conversion Summit. It’s a huge conference that happens every year. This year they had, I think like 3,500 people. It was pretty impressive that there were that many people all there. It was kind of crazy.

And so it’s kind of like a no-pitch event, pretty much. You know, they come and they teach, and, you know, Ryan and Perry that run it, they sell a couple of their own little things, but not really aggressively or anything like that.

And so anyway, so they kind of were doing the event, and because with that many people there, we obviously wanted to be there with ClickFunnels, and so we decided to do a sponsorship booth.

And so they had different sponsorship levels. The highest one, I think, was like $75,000, which we didn’t want to do that one. But there’s one at $25,000 where you got a booth, and then you were able to actually speak onstage for like 45 minutes in one of the break out rooms.

And so we did that, and so we had to figure out like how to maximize that. You know, in a format where I can’t sell, how do we make as much money as possible?

And so we tried a bunch of strategies -- some worked, some didn’t work, but I thought I’d kind of share some of them.

So first thing, obviously, we got a booth, and we had never really done big booths before. We had kind of, you know, had a little booth, we’d taken a couple of events, but that was about it.

So we had a big booth, and so we showed up there the night before and our booth was set up, and they put us like clear in the back corner where nobody could find us, and I looked at our booth and everyone else had these amazingly huge, designed booths and all these crazy things.

And anyway, it was kind of interesting, and we looked at ours. Ours looked so crappy next to everybody else’s because all we had were like these two little side banners and then like a tablecloth and that was it.

And I was like, honestly that night, so embarrassed about our booth, and then second off, like kind of upset that they gave us such a… like literally, I think there were four $25,000 sponsors and all of them had like front row and we were like way in the back, like we got the worst placement of anyone by far, which was kind of annoying.

So anyways, the first thing, I was just like, “We’ve got to fix this somehow,” and Roland Frasier, he’s one of the owners of Digital Marketer, he was like, “If I was you guys, I’d go rent a big huge TV for that and make your booth look a little more presentable.”

So 6:00 o’clock in the morning, the next morning, we called around and we were able to rent out an 80” TV, so we boom! Popped this huge 80” TV and we put like a loop reel of ClickFunnels on the background, and now our booth looked actually pretty dang awesome, to be honest.

So that was kind of cool, and then that day I had a chance to speak, and so we were trying to figure out like how in the world, first off, to get as many people into my break out sessions as possible because I’m competing with two other speakers, and I was the first up.

And then second was like, how to make this thing memoriable? Memoriable? Memorable. How to make this memorable so people start talking about us and how to create a good buzz, and so the thing first we did is we got a whole bunch of t-shirts that on the front said “#Funnel Hacker” and then on the back had the ClickFunnels logo and it said “Powered by ClickFunnels.”

And so we actually ordered 1,200 of those shirts, 500 pounds of them, and had them shipped to the event, and so we had all these shirts there, and so we were handing out shirts and telling everyone, “If you come to Russell’s session, you get one of these cool Funnel Hacker t-shirts.”

You know, the day before or a couple days before, we’d messaged all the ClickFunnels members as well and said, “Hey, if you’re going to be in Traffic and Conversion, come help us get people into the booth and if you do, we’ll take you out to dinner.”

And that kind of, that like, we didn’t execute that part right. You know, I wanted to base like an affiliate program where they came in, they had coupons and they’d use these coupons to push people into my session.

But just the way that -- I kind of didn’t execute that one right -- we only had a couple of people end up doing it. And yeah, so it’s kind of, that part didn’t work as well as we thought.

And then like two hours before I was speaking, maybe about three hours before, we were looking at the layout, and like my break out room is really far away from the main stage and like, “How are we going to get people here?”

And one of the guys who was with us, I was like, “Man, I wish we could get some booth babes, some pretty girls to kind of push people in.” He’s like, “I’m going to get some really quick.” And I’m like, “Are you serious?”

So he jumped online, he started calling all of these different like modeling agencies, and I think he called Hooters. He called all these things, trying to find some cute girls to help us push people in, and finally he found some.

He found a company that was able to get three girls to us, like in the next half an hour, and so these three girls came. They were beautiful girls, we gave them Funnel Hacks t-shirts, trained them really quick on how to get people into our session.

And we had these girls plus about eight of our staff members all pushing people and funneling people into my session, which was cool, and we filled up my entire room. We had no more room, so that was the first step. We got them in there.

Then in my presentation, which is the same presentation I normally sell Funnel Hacks from, except for I wasn’t allowed to sell. So basically I did all the build up, all the excitement, and then I had to stop, and so we pushed everyone.

We said, “Hey, let’s push everybody over to, you know, like in a situation where we can sell them.” I’m like, “Well, we need as many selling options as possible.”

So one thing we did is we had guys in our team with mini laptops, or mini iPads there, and we had this DVD that was a DVD of my Funnel Hacks presentation with a pitch and everything, and basically it said:

“Hey, if you come back and get a DVD, put your email address in here and register for a webinar, we’ll give it to you.” So basically we got, I don’t know, a couple hundred people registered for a webinar that we’re going to do on Wednesday, selling Funnel Hacks.

And so those guys all got into our funnel so I’ll have a chance to sell them there, plus we gave them all these DVDs that if they watched the DVDs, also sells the presentation as well.

So trying to like throw this in as many different directions as possible, and so we did that and we gave away a ton of DVDs. We gave away, I think, like 600 or 700 t-shirts during the presentation, which was really cool.

And then got a whole bunch of people registered for the webinar as well as giving them these DVDs that is the webinar, so hopefully they’ll watch those as well.

So that was kind of the first major attack that we did, which was cool. And then the next day we woke up, and what was cool is that almost everyone was wearing our t-shirts.

So now we have like 300 or 400 walking billboards of our company, walking around the whole event, which was really cool. I recommend bringing t-shirts if you’re doing a booth and trying to dominate an area, right?

So that was kind of cool. So we had all these billboards walking around, and our booth was in such a crappy location, Brent was able to go and get them to move it to like a prime location right out in front, which was good.

And then for the next two days, we just kept funneling people back to the thing, and we were getting people registered for the webinar. We were selling people, we’re signing people up, we were doing all sorts of just crazy cool stuff, and it was really, really fun.

And so, our goal going into it is like, we wanted to make so much noise and we wanted to get everyone talking about ClickFunnels and about Funnel Hacking and just stick out like a sore thumb.

And I think that if you were to ask anybody at the event, like who was memorable, like will they remember the vendors, definitely it would’ve been us.

Everyone else had a booth with like a little bowl of candy out there and that was it. Where we’re out there just doing crazy things and getting people to do stuff, and giving away just crazy gifts and a whole bunch of really cool stuff.

So we had a good time with it. It’ll be interesting to see kind of how it pans out financially over the next little while. But, you know, for us the biggest thing we wanted is, you know, for us in this industry, that’s kind of the big event of the year.

And it sets the tone for the year, and we wanted to be a part of that message and to be able to kind of launch this year out with everyone talking about ClickFunnels and about Funnel Hacking and about that whole concept.

And so, so far it was, you know, from that standpoint it was really good with people; all their Facebook, posting their pictures of, you know, the shirts and stuff, and it was really, really cool. So that was kind of what happened from our side.

The event as a whole, people kept asking about it. It was good. I didn’t have a chance to go to all the sessions, but as a whole it was good. I felt like this, this year… it’s interesting, I’ve been, I think, four years in a row now.

In the first year, I really felt that when we went, it was like what they shared was very, very prolific and very different and unique, and which I think is why they initially got the following for this event and why it started growing.

The second year they started bringing in more guest speakers, and it kind of diluted it and kind of watered it down.

Last year was pretty good as well. They had a really good focus, they were focusing on funnels, they were pushing people through a really cool sales process, and I felt they had a lot of, like prolific things.

They introduced the tripwire concept and things like that, whereas this year I was kind of disappointed because I didn’t feel like it had evolved at all. It was kind of just like, “Hey, all that stuff we talked about last year? Yeah, you just keep doing that.”

And you know, it didn’t really, I mean, they tried, you know, to talk about 2.0 of everything, and they tried to like “and here’s the next step,” but there was nothing really that jumped out to me as like new or prolific or that much different.

So that was kind of a little disappointing from that side of it, but as a whole, the networking there was second to none. I saw people there who I hadn’t seen in 10 or 15 years, and it was kind of cool.

So I’m at the office now, I got one more story to tell you and then I’ll be done. And this is, you know, I kind of shared with you guys some of the strategies and things we went into this event with, but you know, I’ve never had a company where we did booths before or where we go to events.

And so I’m kind of learning this whole thing and how to stick out and how to, you know, acquire customers and things through that kind of a process. And so, you know, I’m still kind of learning it, but we had a guy who was in our inner circle group, man, probably five or six years ago.

His name was Big Mike and he was a big booth person. He sells advanced hydroponics -- and so, yeah, take that for what it’s worth. But he does, at least when he was in our group, he was doing like $40 or $50 million a year selling this stuff.

And he was kind of like the bad guy in his group and nobody in his market wanted him there. They didn’t want him at their events, they refused to sell him booth space, they refused to sell tickets to him, and so he got really upset by that, so he wanted…

Anyway, they were doing this big industry event and he wanted to come and just dominate it, and so he was strategizing this in our mastermind group and then he executed it, and then afterwards came back and shared what he did and it was crazy.

And so we were trying to do this in a small part. Obviously, we didn’t do it to this extent of what he did, but what he did was amazing. So what he did, the night before the event, he rented out the venue across the street from where the convention was, and he threw like the biggest party in the industry.

He spent, you know, I don’t know, $50,000, $100,000 on the stuff. And he had girls there and all these things, and he brought all these people in and he kind of made a theme for the event.

He made these t-shirts of this big huge bowl, and if you could imagine this in your head, the bowl is, you know, taking a big huge drink. The bowl is standing upright, right? And he’s all flexing and huge, and he’s taking a drink of his hydroponics.

And then it shows down below, it shows him peeing out into a bucket, and has his competitors, the name of his competitor’s product on the other bucket, and he made these t-shirts like that.

And so what he did is he gave everyone at this party all these t-shirts and he said, “Hey, tomorrow we’re walking around handing out $1,000 bills to people who are wearing this t-shirt.” And so the next in the entire event, almost every attendee was wearing those t-shirts with the bowl on it.

And so he basically, even though they wouldn’t sell him booth space, he had, you know, 2,000 or 3,000 people all wearing that t-shirt the entire week, so he basically was walking billboards on everyone. But then the next part that just like took it to the next level, it’s just ridiculous.

He went in and he rented a helicopter and then -- I can’t even like say this without just laughing -- he rented a helicopter and on the back of it he flew this huge banner ad that had that picture of the bowl, drinking it and his competitor, and he had some like headline or something on the thing.

And for the three-day event, he had this helicopter just circling on top of the event building for three days, and anyway, that’s like he went and completely seminar hacked this seminar and just went in there and just became the talk of the whole thing.

And the campaign, you know, spending a quarter-million dollars on the campaign, but you know, when all is said and done, like everybody knew who he was and everyone was talking about him the entire time.

So anyway I thought it was really, really cool, so just think about that when you guys, you know, I was just trying to be -- obviously, you know, this guy was doing everything out of spite so he was able to take it to the next level. You know, I respect Ryan and Perry, and we didn’t want anything that, you know, that they wouldn’t like, so we tried to do everything within the confines.

We still wanted to come in and use this as a tool to get new customers and to get our name out there and stuff like that, and so we were trying to be creative and stuff like that.

So if you guys ever do booths and things like that, hopefully, it gives you a couple of ideas on how you can dominate it and really maximize it to the end. And so, anyway I hope that helps you guys.

I’m in the office now, I’m going to go hang out, get some work done. I got a webinar today, this afternoon. My goal, I think we can do 100,000 on this one, so that’s the goal. If I do that I will be excited, and that’ll take me to the weekend where I can relax a little bit, so that’ll be fun.

So anyway, appreciate you guys listening. Hope you love the podcast. If you do, go tell your friends, go post it on Facebook, or do something cool like that. I appreciate it, and we will go from there.

Thanks you guys! And we’ll talk soon.

Things I thought about after talking to Tony Robbins today.

On this episode Russell talks about finding level 10 opportunity after years of having level 10 skills but only level 2 opportunities. He discusses a recent phone call he had with Tony Robins to help him with his business.

Here are some interesting things you will hear in today’s episode:

• Why Russell had a phone call with Tony Robins and how he was able to help him.
• How talking with another marketing friend made him realize he was putting level 10 skills into level 2 opportunities.
• And why focusing on a level 10 opportunity (Clickfunnels) has been so rewarding.

So listen below to find out why having a level 10 opportunity is the key to success.

---Transcript---

Hey everyone! This is Russell Brunson and welcome to a late night… a very late night Marketing In Your Car. Hey everyone, so I’ve actually just jumped in my car, and I’m heading to the gym to go wrestle because that’s what I want to do all day. If it were up to me, I would go back to when I was in college and just go back to wrestling.

But I live in the real world, and unfortunately, it means I have to work and have a business, and all those other fun things -- which I love, which it is not bad.

But if it were up to me I’d be wrestling all the time, so when I get an opportunity to wrestle someone I am there. So that’s where I’m at right now, and I’ve got like a 15-20 minute ride to the workout room, so I’ll just hang out with you guys for a little bit. I hope you don’t mind.

Today was a super fun day. We’ve been working on a lot of really cool projects and stuff as always. Man, I don’t know if you guys are loving ClickFunnels like I am, but I literally built out our entire seminar funnel inside of ClickFunnels.

Yesterday, I built out one for our book launch. My book launch is coming up where I’m giving away my Ferrari. I built out, anyway, like three of four funnels in the last 48-hours.

It’s just so exciting and so much fun -- and I love it! It’s like a second, close to wrestling. Let’s just put it there. If ClickFunnels was a sport… man, it might even beat wrestling, but it’s close. It’s a close call right now. So anyway, it’s a ton of fun.

And I had a really cool chance… Today, I actually had a call with Tony Robbins. Some of you guys, I’m sure, probably saw it. He recently did his big book launch for his MONEY Master the Game book.

Which is an amazing book, and we promoted it and everything, and before the book launch, I saw what they were kind of doing and I messaged him. I was like, “Hey Tony, do you know there’s some things we can do to help tweak the sales process so it will do better for you?”

But he just ran out of time. They were so busy with the launch and with him speaking at, you know, every T.V. station in America for a month or two that the book was rolling out.

But he just didn’t have the you know, the bandwidth to be able to make the changes and adjustments he needed to, and because of that their funnel really suffered. You know, obviously, he’s not going to be able to share stats, numbers or anything, but he didn’t do as well as they had hoped.

And so, I had to email them a couple days ago basically saying, “Hey, now that you kind of done with the whole whirlwind book tour thing, if you’d like, I’d love to give you some feedback on some pretty simple changes you can to your funnel to help things out.”

He emailed me back and said let’s talk Tuesday at 4:30, and it was kind of fun. So I had a chance to talk to him and just talk about his funnel and his goals.

One thing that I can say that was just really, really cool from my phone conversation, you know, we talk a lot in business about staying focused and having like one goal and one thing you’re working towards and being very myopic on that.

And it’s been interesting -- I’ve watched over my 10-year career here in this business, it’s 12 years now. Wow.

Anyway, every time that I focus on one project and we start making a whole bunch of money, and as soon as I start making a bunch of money, my first tendency is to go and start doing like 30 different projects, and once I do that my whole business collapses.

And then I get back, and then I have to cut everything and focus on one thing, and it grows again, and then I get excited and I start doing it.

You know, I talked earlier on a podcast about cycling, and that’s one of the main reasons why I’ve cycled a couple times is because of that.

And it was interesting because when I first talked to Tony, I assumed that he wrote the book because he wanted to open up, you know, a back-end financial division and all these things and he kind of indirectly did.

If you read the book, you’ll kind of see kind of what he did. But it was interesting talking to him because the whole time he kept bringing it back to like what his core message is and his core focus and his reason why he’s here on earth.

It was really interesting. He talked about, you know, bringing these financial buyers is like…“But we don’t have a financial back-end.” he's like, “I don’t have a desire to build one.”

He’s said, “My only goal, my only focus, my life’s mission is to change people’s lives through, you know, my personal development stuff.” He’s like, “And I want to get people over to that.”

And I thought: Man, how powerful is that, that someone who spends four years writing a book, going on a mission to change this piece of the world, even though he did that to fill a personal mission?

Like his only goal for that still is to come back to his core -- his core focus. And that was just a real big lesson to me about, you know, having your one thing that you’re passionate about and you want to be best in the world at, and focusing all efforts there.

You know, it’s been interesting, since we did launch ClickFunnels, I’m thinking a lot about that just because, you know, we’ve been trying to grow that and making it the best it possibly can be.

And as lot of you guys know, I have my hands in a lot of different projects and opportunities and things like that, and it has been always tough for me over the last, you know, however many years of my career to focus on like, on a great opportunity because there’s so many good ones, right?

For example, a lot of you guys know about my supplement that’s doing… you know, it’s still doing great. But the problem is, I’m not focusing on it. Like it’s sad, you know, like I shared numbers in the webinar to get people excited.

Those numbers are actually really low, from what should be happening. Like that’s something that should be at two or three million dollars a month. Like if I was to focus 100 percent of my effort on that, it would be there in a very, very finite short period of time.

But it’s not my passion, it’s not my focus, it’s not my thing, and so in spite of myself -- just the fact that it’s there -- it’s doing anywhere from $250 to $500 to $600.

I think our swing, between like the high months and the low months, by $250,000 up to $600,000 a month, just consistently, without me doing really much of anything. Because I have no focus or effort there, it just kind of sits there and doesn’t really do much.

And so, for me, I’m looking at trying like how can we sell this? And I’ve been grateful that one of my friends and one of the guys in my mastermind group is looking at purchasing it right now.

Which I think it can be a huge deal. A great deal for him and a great deal for me because he’ll be able to have it, and actually put 100 percent focus on it, and give it the care that it needs and to be able to grow it. And it gives me the ability to start, you know, to take one more distraction away from me, so I can focus more on my core message.

I also look at like our DotComSecrets Company. You know, for years my business model was: We need to create new offers. You know, just to create new offers to make more money, right?

Like what’s something cool people will buy? Okay, let’s create this and create this, and we created some cool stuff.

But it’s been interesting. As I’ve come back and look at how we transitioned that company, how we’re continuing to transition (and you guys will see that more and more throughout this year), that the DotComSecrets Company, the only goal of it is not so much to create new products and sell more stuff.

We’ll do that, but the reason why that’s happening: You’ll see everything that we’re creating is very strategic to get people into ClickFunnels. ClickFunnels is my Level 10 opportunity, right? It’s the thing I want to focus on, and the thing that I want to dedicate my life to.

You know, we’ve had people already ask us like, “Well, you know, are you going to sell it? How much are you going to sell it for?”

And it’s been the funniest thing because any other business I’ve ever had if people asked me how much I’d sell it for, I’ve always had a number, instantly, in my head and with this one I don’t.

It’s funny like… I would almost rather do anything than sell it. Like people… I don’t know like, it’s just so exciting for me that I literally want to be doing this in the next 10, 15, 20 years. I’ve never had a business where I can see myself doing it in 20 or 30 years, but I can with this one.

That’s how passionate, how excited I am. And so, when people talk about selling it, it’s just like so far from my mind like it makes me sick to my stomach. Because I’m like I don’t know if there’s a number that I would say…

I’m sure there would be a number I would say yes to, but if I did I think I’d always -- you know, I have so much I want to do with it, in so many cool directions and things we’re going to be doing -- and so, anyway, it’s just kind of interesting,

Another really cool thing that I kind of think about, it’s kind of related, but I’ve got a friend who’s brilliant, one of the smartest marketers I’ve ever met. His name is Bill Harrison, and if you get to know him, him and his brother -- Brad and Bill -- they run a publicity company and it’s really cool.

About two years ago, actually, I was at Traffic Conversion with Bill Harrison, and we were talking about opportunities, and he was talking about him, and it was interesting, if you look at him, he’s one of, like I said, one of the most amazing marketers I’ve ever met.

If you go to his house… I haven’t been in his house, but I’ve seen pictures of it where, literally, every room in his house is covered from the floor to the ceiling in marketing and sales books, and it’s crazy.

He’s actually been sending me like boxes of books as gifts, just randomly, because he’s got too many books that his house, literally, cannot fit them all. It’s not like a library or a room. It’s the entire the entire house is covered with them, and he knows marketing probably better than anyone on earth.

And I was talking to him, and he said, “You know, it kind of drives me crazy. I have these friends who are horrible marketers, but they step into a Level 10 opportunity and their Level 2 skills.

“Because they’re a Level 10 opportunity, you know, some of these guys have sold their companies for hundreds of millions of dollars,” and he says, “You know, me, our company is doing well.”

I don’t know if they’re doing $10- or $15-million a year, but he’s like, “I felt like I have a Level 10 skill set, but I’m stuck in a Level 2 opportunity.

And I remember when he said that I started looking again at myself, looking internal. I thought, you know, I feel kind of like the same way. Like I’m in a Level 2 opportunity, with all my little things out here, and nothing for me was like that thing that was passion -- that drove me.

You know, I was dabbling in a lot of things that I really loved and I cared about, but there wasn’t anything that was really like my driving force. And I look at ClickFunnels as like something where I can take my Level 10 skills and apply it to a Level 10 opportunity and so for me it’s exciting.

So, anyway, I just wanted you guy thinking about that a little bit today. You know, it really impressed me when I was talking to Tony, just hearing him just keep pushing things back to that, and maybe kind of re-remember my focus and my goals in my company, in my business.

And everything is to push people back to my core opportunity, and I just want to encourage you guys, as well, to think about that strategically, and don’t just put out things to put out things, but think about like what’s your mission in life?

You know, think about what’s Tony Robbins’ mission? We know that, right? We’ve seen it. We’ve seen him changing millions and millions of people’s lives around the world. Like that’s his mission.

My mission is to help people to build sales funnels and to take their message out to the world, and be able to do it in a way that they can be profitable. You know, what’s your mission? What’s the thing you were put on earth here to do in your business? Because I promise you guys that you can change people’s lives, and you’ll be able to change a lot more people’s lives if you’re focused 100 percent on that thing.

So, anyway, that’s about it for tonight, you guys. I am almost to the gym. I’m excited to go wrestle and… this is cool. So I appreciate you guys all listening.

It’s fun having someone who listens to my random thoughts. I get messages on Facebook, randomly, from you guys all the time. Tell me you listen to the podcast. It just makes me happy.

So keep on listening. Share it with your friends if you like it, and outside of that, I appreciate you guys for listening, and we will talk soon.