The four funnel sequence we are using to launch the DotComSecrets book.
On this episode Russell talks about his new Funnel Stacking book. He mentions his plans for the marketing the book.
Here are some of the exciting things you’ll hear during this episode:
So listen below to hear about new Funnel Stacking book.
---Transcript---
Good morning, everyone, I want to welcome you to the inside of my car.
Alright, guys, so, today I wanted to — I’m actually driving to the gym right now and I had an idea to share with you guys. So, some of you guys know I’m launching my book in two weeks from yesterday. So we’re going to try to hit the New York Times Best-Seller List, among some fun stuff and anyway. So I’ve been working on the funnel, and I’m really excited for it and thought I would share with you guys, because maybe it will give you some ideas on your own.
So, first thing is I decided instead of just doing one funnel, I’m going to try to do funnel stacking. I think that this is going to become a bigger trend for people, especially after we kind of do it this week, or during this launch. So, there’s basically going to be four funnels inside of this funnel. So, it’s like a dream inside of a dream inside of a dream, right? So that’s kind of the idea. We will call it funnel stacking.
That’s kind of a cool name. Anyway, so the first funnel is going to be the book launch. So the first thing is going to be a book. It’s going to be free plus shipping, and then we’ve got an order form bump. If you don’t know what an order form bump is, I think I did a podcast, like, a few months ago about it. And actually, we’re about to launch a new dot com secrets monthly continuity newsletter.
And my due, the very first issue is all about the order form bump. So, it’s a really cool thing. Basically it’s like someone puts in there, like, step one in the sales page says “Where do you want us to ship you the book,” then step two says “What’s your credit card.” And then right before the submit form there’s a little bump there that says “Hey, how would you like to add this to your offer for an extra, whatever, $37?”
So for ours, what we’re doing is, I mean, going back before that, I think I figured out a perfect order form bump. So the order form bump is going to be next Tuesday I’m renting out an entire recording studio. I’m going to record an audio version of the book, so I have, like, an audio version. And then I just run a bonus chapter of the book, the lost chapter, called the Dream 100, just how to get leads into your sales funnels.
And so, what I’m going to do for order form bumps is “Hey, how would you like to have the audio book version of the book plus the lost chapter called The Dream 100, How to Get How Many Leads Into Your Funnels, for an extra $37?” So, quick, here’s a boom, a $37 order form bump, which I think will crush, I think we’ll get half the people to buy that. So, that will be cool. Then the first upsell we’ll probably make in some traffic systems, and the second upsell will probably be the Perfect Webinar systems.
So that’s going to be the kind of the initial, like, sales funnel number one, right? So that happens first. And then we transition over – I think I have allergies today, that’s why I probably sound kind of funny. I’ve been sneezing all morning, so I apologize for that. Okay, then, so after we finish that one, then we transition over to sales funnel number two, which is called Will This Work In Your Business, or This Won’t Work in My Business, something like that.
And so, yesterday I actually filmed, I spent about eight hours filming this workshop that basically takes what’s in the book. We have a blueprint called the Dot Com Series Blueprint. And basically, it’s a blueprint where I took a group of nine people through yesterday. And one was a realtor, and one was a chiropractor and one was a info product person, one was a coach. So we had, like, a lot of different types of businesses there.
And so we went in there, and taught this process where Grayson took everything from inside the book but broke it down into, like, what’s the first step, second step, third step, fourth step. So they had very, you know, very straight line to where they were starting out to where we’re going. And so that was kind of the event. And so, we’re going to be doing an invisible funnel version of that event for people, where basically it’s $0 and then they pay $197 afterwards, if they love it. And so that will be the second funnel.
And then we’re actually doing those live. We’re going to have, we’re going to be having small group classes. It will be like one facilitator for ten people facilitating these little classes, like I did yesterday. So it will be really, really cool. So that will be funnel number two, it will be the invisible funnel. And that goal there is, you bought the book, here’s how to [Inaudible 04:18] liking this book until you, to make it work for your type of business.
Funnel number three then is we’ve got this really cool hand sketch video called The Death of a Website, talking about how websites are dead and sales funnel is the new thing, and it gets people to register for the Funnel Hacks Webinar. So that would be the third funnel in the process.
And then funnel number four, in the process, will be, we filmed the video yesterday with Mike Stanczyk. And you guys, if you listened to yesterday’s podcast, you heard kind of his story. So I think we’re going to call it Rick Kid, Poor Kid, or something like that. And it’s him telling his story about his experience with our coaching program, and from there we’re going to be selling our coaching program.
So that’s kind of the game plan. That’s what we’re doing. So it’s going to be kind of fun to see. In our old funnels, because it was one funnel, we had averaged, you know at Dot Com Use Labs we had averaged about $40 per book in the sales funnel. And this one, I’m really excited to see, I think will be, you know, who knows, it will be 2, 3, $400 per book. It’s really in that funnel sequence, the funnel stacking.
So, anyway, we’ll see. I’ll let you guys know as it happens, but it’s kind of an exciting time, you know. So I’m at the gym now, have a great day, you guys, and we’ll talk soon.