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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: October, 2015
Oct 29, 2015

I was SHOCKED to see that this guy’s sequence was 190 weeks…

On today’s episode Russell talks about why he likes the idea of having a longer email sequence and the benefits that could come from it.

Here are some cool things that are in this episode:

  • Who showed Russell that having a longer email sequence is actually a great idea.
  • What benefits Russell thinks will come by making his own sequence longer.
  • And how to subscribe to The Marketing Quickies Show

So listen below to find out why your auto responder email sequence could and should be longer.

---Transcript---

Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Or Marketing Quickies. Or Quickies in Your Car. I don't even know anymore. We’re in the middle of a re-brand. I can't figure out what the name is yet, but as of right now, I'm pretty sure we're still Marketing In Your Car.

Hey Everyone, I hope you guys are having a fantastic day so far today, heading into the office. I've been dragging my feet a little slow. I'm not going to lie. I took yesterday off to hang out with the kids which was just awesome. While I was there in our wrestling room, I got a big old squat rack, I did squats and Romanian dead lifts and box jumps and everything that you can think of to destroy my legs. Today my legs hurt. It's I don't really want to move so I've moved really, really, really slow today but ... Finally in the car, heading in to get a little bit of work done for the day. I'm actually really excited. I haven't had a chance to sit down and work for like a week and a half, so it will be really good. I'm going to share with you guys something that I think was really interesting and good. I've been fighting it internally in my head for the last two days since I heard it. But I think, I think he's right. I'm pretty sure. I might be wrong.

It was funny because on the trip, I like ... You know traveling and time zones and all sorts of stuff, I didn't have time to really email my list at all which if you don't email your list, you don't make any money. I found that if I go a week without emailing my list, my open and click through rates drop dramatically. It's crazy. If you're not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. That's kind of what I found. So I hadn't emailed my list because I landed, I'm tired and I don't know where I'm at. I don't have internet access and, you know, hotel internet access is horrible and just a million other excuses and various reasons why I didn't email my list. That's kind of what was happening.

When I was at Joe Polish's event, Brendon Burchard, he's been a friend for a long time. Somebody that I like a lot and look up to. Anyway, he got up and he was talking about some stuff. One of the things he talked about was he asked everyone, he said, "When someone joins your list, how many emails do they get automatically?" And then he said, "I bet you I can judge your income based on how many emails are in that sequence." So I was like, "Okay, I'm going to play with this a little bit." Just curious.

My sequence is typically seven to ten days and then I move them to a broadcast list, which is the model I talk about in the DotComSecrets book, which I still believe in, by the way. He said for him, he said that when someone joins his list, they go through a sequence of one hundred and ninety weeks. A hundred and ninety weeks. That is, what fifty-two weeks in a year, two years, three years, about four years. He's pre drilled out a four year auto responder sequence. He said, "The reason why I can seventeen weeks off every single year is because of that one hundred and ninety week email sequence." I was like, "Dang, dude. That's pretty dang cool."

I'm kind of jealous that I don't have that right now. I've always fought that. I think there's value and power in having emails that are happening in real time based on what you're excited about today, with the atmosphere, with the environment, with what's happening ... You know, kind of tied to that. That's kind of been my belief pattern and I still believe that. At the same time, I also really like the idea of having longer sequences or things that are happening.

The other thing he talked about is that sequences ... The whole goal with sequence is to, kind of like when I talk about the value ladder, how you are ascending up your customers, it was kind of something similar where he's talking about ... Oh man, a police cop, or a cop on a motorcycle just drove by and looked at me. Gave me the look. Gave me the eye. Anyway, ascending people up through the sequence so you're giving them each piece they need and helping them to expand their mind and their vision as they're moving through product catalog. I thought that was kind of cool so I started thinking back about all the products I have and what's the sequence I’m introducing to people. Honestly, it's kind of all over the place. I don't really have a super good path that I take people down.

I think part of that's because there's products that I know I want to create that I've got partially created that I know would be valuable and need to be in a certain order. Right now they're not so I was like, "How do we ..." Anyway, so I think one of the fun things I’m excited to do today is I'm going to go through all the products that we certainly have and the ones that I know that I need to have done for this to kind of work. I'll lay it out and then figure it out. When somebody comes into my world, they join my list for the first time, what's the first logical offer that makes sense? Where's the second and the third? Where are we taking people over a fifty-two week period of time? That's kind of what I've been working on.

The cool thing about Actionetics too, which is nice, is you don't have to just go build out a hundred and ninety week sequence. What I'm going to do is build out smaller sequences. I think fourteen day sequences that focus on one topic, so let's just say that we got a product coming out called Trip Wire Secrets. It goes through all the depth and detail of how to create Trip Wire offers. We've got Perfect Webinar Secrets. We've got all these different High Ticket Secrets, so we've got these different products in our product catalog. It's figuring out how can I do a fourteen day sequence around that? What videos can I create? And training and blog posts and articles and all these things so that there's cool, fourteen days worth of content  that are wrapping around one of our core product lines, right?

Build out that fourteen day sequence and that becomes one action funnel, right? Do all of them. What I can do is start daisy chaining them together so when someone first enters my world, whatever product they bought, let's say that they just bought the DotComSecrets book so they'd get a fourteen day sequence about the DotComSecrets book. When that's finished then the action funnel then pushes them to funnel number two which maybe is Trip Wire Secrets and they go through that fourteen day sequence. When that’s done, that pushes them to number three which is maybe Perfect Webinars Secrets. Then, you know, from there it's the next thing and the next thing. Oh, I forgot I was driving a stick shift. I was stopping and totally forgot to put my foot on the clutch. I don't know if you guys heard that. I almost just killed it live on air.

Any who, so that's kind of what I'm thinking. I'm not positive I'm going to do that yet, but I think I am. That way, I got these different soap opera sequences that are kind of daisy chained together in an actual process. I still think I'll put people on a broadcast list after the first fourteen days I believe. Anyway, I'm going to play with that a little bit. I'm going to think through it a lot. I will let you guys know what I come up with, but I think that would be kind of cool. That's my plan.

I hope that gives you some idea. You can kind of think through that, you know, how long is your sequence? I know that in my brain, I have so much pain associated with auto responder sequences. I hate building them. I hate doing them. I hate everything about it. It causes a lot of pain to think about it for me. Honestly I don't really want to do it, but it's one of those things where I know I need to do something like that. I might block out like a week of time during the holiday seasons coming up and just like say this week is auto responder sequence week and I do not get to have any fun. I just get to go through this pain but by the end of it, if I do, I'll get to do something cool and figure out some cool prize for me if I can make it through a week of sequences which, again, sounds like a lot of work to me. It'll be good though. That's the game plan.

Any who, that's what I got for you guys today. I hope you guys are doing awesome. I hope your businesses are growing. I hope you are getting a lot of value out of this. Also, make sure you get on the daily Marketing Quickie Periscopes. People are finding a ton of value in those. They are a lot of fun to do and I'm doing them from all around the world. If you're missing out on those, in real time you're missing out. If you go to the blog, blog.dotcomsecrets.com, there's info there on how to subscribe to the daily periscope or just download the periscope app.

Search Russell Brunson and there should be one ... I think there's two. Someone got a fake account under my name. Punks. So there's the fake Russell Brunson account and then there's one called the Marketing Quickies show. Subscribe to that one and everyday you'll get a little chirp on your phone when I jump on live and we'll hang out. I'll drop some value bombs for you guys and it will be a lot of fun. So, anyways, hope I can see you guys over there on that platform as well. I appreciate you all for listening and hanging out. I'll talk to you guys all again soon.

Oct 28, 2015

All the cool stuff I learned on my journey.

In this episode Russell talks about some of the highlights of his trip to New Zealand and Australia, including meeting Liz Benney and her family and being able to sell a huge percentage of a room where everyone already has Clickfunnels.

Here are some fun highlights to look for in this episode:

  • How Liz Benney found success with the help of Russell and Clickfunnels.
  • How Russell was able to sell to a room full of people who already had Clickfunnels.
  • And how Russell got Sean Stephenson to come speak at the upcoming event.

So listen below to hear those and some other cool things that happened to Russell on his trip.

---Transcript---

Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone. I hope you guys have been doing well. It's been a little while since you've heard from me. Actually you did hear from me once in Australia. I was ranting about that sushi place, so you have heard a little bit from me, but anyway it's like 6:00 in the morning, we are driving to go get passports done for the kids before school, and I just wanted to jump on and say hey. It's been a little bit.

Last week has been a crazy whirlwind. We flew last Monday, we flew from Boise and we flew over to New Zealand to go see Liz Benny and her family, and we had a super, just an awesome time. A chance to go see her. Liz joined our coaching program about a year ago and we had a chance to work with her for the last year and she's gone from being a successful social media manager for people and helping a ton of businesses, to taking her skills and expertise and teaching it to other people. She's helped thousands of people now become social media managers. She's put them in business and she's got success stories from people making 40 to 50 grand contracts and just so cool. So cool to see how her and her personality have been able to go out there and literally change the world in her way, and she's just getting started. You guys will hear more from her. It just keeps growing.

It was really cool. Actually the last part of the trip I had a dinner with some people, and they're all people that make tens of millions of dollars, and we were talking about just the impact we've had over the last year, and I just kind of shared the story. I said, "You know, I went to New Zealand and I was sitting in the house that Liz was in, and she was in the process of packing up this house because she's moving to their beautiful new home they just purchased."

She showed me, she was like, "This is the chair I was sitting in, this is the computer I was looking at when I saw the ad with your face on it, and I clicked on it and then this is where I filled out the application." She's like, "I spent hours going over the application because I was so nervous and all these different things." She was like, "I put my heart and my soul into it. This is where I applied and then this is where you guys asked me for $25,000", and she's like, "We were driving around here and I was saying, "No, we can't do it. It's too much money and we had saved that money for our future home and all these things."

Finally she was like, "We were in this room when we decided to do it, and then we had our first call, and this is where I was sitting, and this is where Kristy and I were sitting when we had our first Skype call, and she's now a year later and done almost a million dollars in sales. We just purchased our dream house and all this good that's come from it", and it was just I don't know. We get in this business and we think about the dollars, the numbers, and the conversion, and all those kind of things. That trip just gave me a chance to make it more real and to see the end result of what we're doing, why we're really doing it. It was emotional for me, and it was exciting, and it was awesome to see her, and see them, and meet her little kids. They're super cute. Anyway, it was just great.

We were only there for like 24 hours and we went and cruised around, made some videos, we went to the place where the filmed Chronicles of Narnia, and we had a quad copter and filmed Liz out in the middle of this huge field where the war was at and the quad copter flying over the top of her. There's going to be some cool videos that come from that I'm sure. Anyway, that was pretty awesome. Yeah, it was just overall it was just a great little trip.

From there we flew to Australia. In Australia, we met with a guy named Ian Marsh. He was business partners with a guy named Mal Emory and then he actually bought Mal's business from him. Mal is always called the Dan Kennedy of Australia which is kind of cool. I've known Mal for probably six or seven years now. He interviewed me back in the day for his CD of the month club, and that's how I got to know him. I went and spoke four or five years ago for them. Flew out to the Gold Coast and spoke for him and then this time, so we went out there to that event. They had a smaller group. It was just a really neat group, and I had the chance to share Funnel Hacks and Click Funnels with everybody.

It's kind of funny. It's awkward when you're in a room and you're about to sell Click Funnels and you ask, "Who in here has click funnels?" Everybody's hand goes up, and then you're like, "Who in here's ever seen this presentation?" Half the hands go up. You're like, "Man, how am I going to convert this audience?" How am I going to make some money selling? But I ended up selling over 25% of the room. Yeah, over 25% of the room. Which, when you consider who already had click funnels, it was like 150% of the room that I closed, so that's pretty cool.

Then later on they wanted me to sell our higher end coaching program, but I felt bad the audience had been sold a lot over the week and I was like, "You know what? I'm just going to serve and give and just help", so I did a really cool session. It's the very first session we do inside of our ignite program, and I did that with everybody. I think it turned out really cool. It was awesome.

We did that, and then hung out there, jumped in the water, it was freezing cold, and went and saw Sydney, the big, huge bridge, and the opera house, and did that. I got to hang out with one of the coolest people I know. His name's Darren Stevens. He joined our mastermind group this last year, and so he's come to Boise three or four times and had a chance to hang out with him there, which was awesome. If you read the book, Men are from Mars, Women are from Venus, he's the dude that did all the marketing behind that. It sold like 40 million copies of the book. One of the smartest people I've ever met, so I had an awesome time hanging out with him and getting to know him better, and just really cool, just a great experience.

One of the things in my mind I kept thinking about while I was there, I was thinking about a book. I'm like, "I want to write a book that I can use to target small business owners to get them into click funnels", right? That was kind of my thought process. The whole time I'm in Australia, I'm trying to think through that and I couldn't get the right angle, the right hook, so I kind of just that uneasy feeling when you're trying to create something, but you're not sure what it is and you're not sure of the right angle or direction, things like that.

Anyway, that was kind of happening. Then the next day after we finished hanging out with Ian and Darren and all those guys, then ... Oh and it was funny. We were out filming on the back patio in Australia, the hotel, filming some testimonials and all of a sudden this guy comes out and he's like, "Are you Russell Brunson?" I'm like, "Yeah, who are you?" He's like, "Dude, I'm a Click Funnels member. We have a dog training business", and he's like, "I love Click Funnels." He's like, "This is so random. I was here at my buddy's wedding. I look out on the back porch and Russell freaking Brunson's sitting there." Which was pretty cool. Anyway that was cool.

Then we flew to Phoenix for Joe Polish's 25K group, which was really cool. It's interesting, I almost joined his group four years ago and I went to the initial meeting, and I'm like, I'm not super good at networking. I always kind of struggle with that. I usually go to events more for the content. Honestly, and if Joe hears this, I'll feel bad, but the content wasn't ground, earth-shattering. That's what I remember four years ago, and so I didn't join back then.

This is now four years later, I decided let's join again. I went to the event. It was kind of similar. The content was good. There was nothing amazing, but the network of people he put in the room was amazing. Again, I'm not a very good networker, so I don't think I really benefited from it last time, but this time I brought one of my friends, Dave Woodward. He's on our team. He's a really good networker, so he came with me and we kind of used that together to tag team and to network. That turned out awesome.

I probably will from this point forward be a genius network member. Just the people in the room were amazing. So many cool people. People that in different markets, I would have only have dreams about getting to know that I became friends with and it was awesome. He's done a good job there. I did hear a couple presentations that were inspiring, and got one and maybe two speakers from there that are going to come speak at funnel hacking live, which is exciting.

Some of you guys may know Shawn Stevenson, he's this little short guy. If you search Shawn Stevenson in Google, it's someone who I've looked up to for a long time, and I had a chance to hear him speak. Then afterwards his wife came up to me. She's like, "Russell", she's like, "We love click funnels." I'm like, "You do?" I'm like, "I love you guys", and I was so excited, and so I'm like, "What would it take to get Shawn to come speak at our event?" She's like, "A little bit of money." I'm like, "Done, let's do it", so that's going to be awesome.

I'm going to pause this because I'm driving the car behind my kids and they just voxed me, so give me second to check out what they just said.

All right. I'm back from listening to my kids. They were singing me songs on Voxer. So stinking cute, I love them. I hope it recorded that because I came back and that clip was closed, so crossing my fingers you guys didn't lose the first half of my message.

Anyway, so Shawn Stevenson, who is the man, is going to come speaking at the event for sure. This other dude that, it was really cool, he gave a cool talk on us entrepreneurs, and about how weird we are, and how it's normal, and how we're not alone, and it's cool. I think I'm going to ask him if he wants to kind of come speak. I'm not real quite sure the tangibles from his presentation yet, but I got chills like five times. As an entrepreneur, I was just like, "Oh, this guy gets me." Anyway it was cool.

Anyway, there was some really good things. I just, those of you guys who know me and how I teach at my events, everything is very tangible and you leave with like 80 pages of notes, where this one I really didn't leave with any notes at all, but I left with feelings. I guess that's more, that was probably more so feelings of how do I change things, how do I focus more on family, focus more on, the one thing Joe said that was cool was like, "Multiplication through subtraction." How to do more by cutting things out. I think it was more of a week, two days of reflection for me of like what I can do different as opposed to here's cool stuff I could do. Which I guess is good. It's backwards from what I'm used to, and kind of what I typically like, but anyway. There you go. It was good though. I appreciated it and Joe's a class act. I like him a lot, so yeah. There you go on that.

I did that for two days and then last night flew home, and I'm in the airport, we're hanging out eating dinner, me and Dave, and all the sudden this guy comes up to me, he's like, "Excuse me, are you Russell Brunson?" I'm like, "Yeah." He's like, "I've got your book in my backpack. I'm flying home right now." I was like, "Were you at the genius network?" He's like, "No, what's that?" I'm like, "So you're just randomly flying through the airport and you just saw me?" He's like, "Yeah, I got your book." He's like, "I'm improving. I'm drinking my keytones." We were literally drinking keytones right when he was there.

It was just awesome, so did that, jumped on my plane, flew home, get in an Uber on the way home and on the drive home the Uber dude was like, he was like, "I'm just driving Uber while I build my business." I'm like, "Oh yeah? What's your business?" He's like, "Oh, I'm creating an online membership site teaching people how to whatever." I was like, "Are you serious?" I was like, "Dude, that is my world. That's all I know, and that's the only thing I know how to do." He's like, "What?" It was just, so I totally sold Uber dude some Click Funnels, which was pretty awesome and he was so excited, so anyway it was a great week. A lot of just cool things came from it.

I did a couple Periscopes on the road. If you guys missed them, I did one with Liz in the coffee shop where she kind of built her business, which was cool. I did one, where was the other one I did? Oh, I did one with Darren Stevens which was awesome. He told the strategy how he sells usually on average, about $80,000 worth of sales from his book before he even starts printing his book. Which was like the coolest ninja strategy on earth, so that was cool. Then I did a Periscope from Phoenix talking about all the cool things that Tony Robbins taught. Tony Robbins spoke at the event, which was cool. Tony Robbins spoke and it was awesome, and so I kind of shared all the highlights from Tony's presentation, and also John Paul Mitchell. I guess his name's Austin, it's not Mitchell. John Paul Dejoria or whatever, he spoke too, which is kind of cool how he became a billionaire. That was pretty sweet.

Anyway, if you missed any of those Periscopes, go check them out. Go to blog.dotcomsecrets.com and those periscopes should be listed in there probably about the same spot that this podcast is, but go watch those, they were awesome. If you’re not on my Periscopes, you need to get on them. Cool stuff's happening everyday I'm doing Periscopes, dropping some bombs, dropping some gold, and I promise I will make it worth your while for you guys to come and hang out on those.

There you go. I'm almost to the passport place, still pitch black outside, totally tired and jet-lagged, and my body doesn't know what time of day it is, or night time, or anything, but that's okay because I'm home, and I'm with my kids and my wife, and this morning it was just so fun. At the airport I found these little minion tic tacs, so I brought them all home minion tic tacs. I woke them up this morning and gave them minion tic tacs. Every single one of them were all drowsy and they look up and they see the minions and they say, "Oh cool dad." It was just the best $2.00 I ever spent. Anyway I'm rambling. I'm out of here. Appreciate you guys. Have an amazing day, and we'll talk soon. Bye.

Oct 22, 2015

Where did all the entrepreneurs go?

On today’s episode Russell talks about his experience at a sushi restaurant in Australia. He mentions some of the pro’s and con’s of eating out somewhere that, unlike restaurants in America, doesn’t accept tips.

Here are a couple of fun things in this episode:

  • Why people working in a restaurant are different than entrepreneurs.
  • Why waitresses not working for a tip means Russell is thirsty!
  • And find out if the sushi is actually any good.

So listen below to hear what Russell thinks of Australian Sushi.

---Transcript---

Hey everyone. This is Russell Brunson and welcome to a beautiful, rainy, Australian Marketing In Your Car. All right guys. I'm not actually in a car now. I'm walking. This is my mode of transportation for the next three days. So, we're considering this the car.

I'm here with Brandon and we're in Australia filming some really cool stuff. We just wanted some sushi. We walked by this sushi place. It looks amazing. It's called Sushi-A-Go. S-U-S ... Sushi-A-Go? A-Go?

Anyway, just walked by. It's lunch time. We just flew here from New Zealand so we haven't eaten yet today. So, we're starving. We walked by and the sign says, "Opens at 11:30am." So, it's like 11:25. Let's walk up the block a little bit. Then, we turn back around. Because we come down ... It's 11:28 when we get back. So, we're two minutes, technically, early. We open the door. We walk in to the fine establishment. There's a bunch of actual Chinese people rolling sushi. Which you know it means it's going to be good. It's not like in Boise where you get the white dudes rolling sushi. Or, the Mexican guys rolling sushi. This is legit sushi people making sushi. And, I can see the ocean from here. You now it's not flown in from across the world. This is going to be the good stuff.

Two minutes early and we walk in. The lady stops us at the door and says, "We're not open yet." We're like, "Yeah, it opens in two minutes." And she say, "Yes." She looks at her watch and says, "You're right." So, okay, cool. I said, "We'll stand here for two minutes." She said, "No, you need to leave." So, she just pushed us out the door.

Oh, okay. So, she pushed us out the door. She just walked back out and now she's allowing us in. Is that insane? So, my question for her and for you is where are the freaking entrepreneurs? The entrepreneur in the business would have been out here five minutes early. Probably an hour early hustling up business. Running around handing out flyers. Talking about how his sushi is actually legit sushi and not like crap sushi. He would have been out here selling it. Where the employee just pushed us out the door two minutes early because they were not ready yet to service us. Which is just insane to me.

For all you guys, this is a lesson. You need to be better entrepreneurs and train your staff to be entrepreneurs. I guarantee entrepreneurs wouldn't have pushed us out two minutes early because they didn't want to work yet. Anyway, they opened the door and now we’re going to go and have some legitimate sushi. Actually, I'm going to pause this podcast. I've never done this before. I'm going to pause it and we're going to come eat. Then, I'm going to follow up to let you know if it was worth it. I'm sure you guys are curious now. So, I'm going to pause it. We will meet back after lunch.

All right. We just got out of Sushi-A-Go's. I don't know. What did you think Brandon?

Brandon: It was pretty .... Actually, it was par.

It was par. So, they have the sushi belt that goes around. The dudes were cutting sushi. It was all right. This one part they had these ... I think it was salmon. Then dude brought us a big old blow torch and was like, woosh, blow torching all the salmon, which was really sweet. Then put on the stuff. Had this really good like smokey flavor. It was pretty good.

What's interesting ... This is another interesting cultural thing. Here in Australia, they don't tip. Because of that, the service sucks. The lady brought us out a water. The water cup was the size of one sushi roll. Usually when I eat sushi, I get really thirsty. I'm usually downing like six or seven large glasses of water. She gave me a little cup. Literally, it was probably ...

Brandon: Like a shot glass.

Like a little bit bigger than a shot glass of water. I had to keep asking her to fill it back up. I'm going to go find some water because I'm kind of dehydrated. Anyway, that's been our Australia trip so far. I’m sure will send you guys more. Just wanted to give you guys a glimpse of what we are doing. Is that Randy?

Brandon: No.

Oh, it looks like him.

Brandon: It totally does.

Weird. Anyway, we lost one of our ... One of the people in our party. We're trying to find him here in the streets of Australia with no internet access or anything. I appreciate you guys. Have an amazing day. I will message you guys again soon. Thanks everybody!

Oct 19, 2015

If you’ve ever thought that procrastinating was bad…listen to this now.

In this episode Russell talks about mastering the fine art of procrastination. He talks about how procrastinating can actually help you get things done faster.

Here are some fun things to listen for in today’s episode:

  • Why Russell says it’s okay to procrastinate.
  • How Russell used his procrastination skills to graduate from college.
  • And why procrastinating means you have pressure and a timeline that forces you to get things done quickly, and as long as you do it the right way, its an awesome tool.

So listen below to find out how you can be an expert procrastinator like Russell.

---Transcript---

Good morning everybody and welcome to marketing your car. All right, so the title of this podcast is one that I think is going to get met with some opposition, so it's Mastering the Fine Art of Procrastination. We've always been told throughout our lives that we shouldn't be procrastinating, like, "Don't procrastinate. Don't procrastinate." We should be planning ahead and preparing and all these things. I agree to that to a point, but I also think that procrastination, if done correctly, will increase your productivity and help you to focus on just those things that are actually important. That is the title of this podcast.

One of the reasons why is, in about 6 hours from now I am boarding a plane to fly on a weeklong trip to New Zealand, Australia, and then Phoenix. It was funny because I had people on Friday at the office like, "Hey, so you started packing yet?" I'm like, "No." They're like, "Oh, ho, ho, like you're probably going to wait until Sunday to pack huh?" I'm like, "No, I'm going to wait until Monday to pack. I'm not leaving until Monday." Some of you guys are probably thinking, "You probably packed this morning before you head into the office, right Russell?" I'm like, "No! My flight doesn't leave for 6 hours, why would I start packing right now?"

Okay, there's some law, and I don't know who’s the law is, Parato or some dude, I don't think its Prato though, some dude. He's got a law that basically says, "However much time you have to complete something, somehow magically, you will fill all that time up." This is the problem with planners, they will say, "Hey, I'm leaving on a trip in a month," and so for an entire month they will start packing. They waste so much time and energy and effort on the packing process that somehow they fill up the entire time with packing, and then they've wasted all that time. I want to do the opposite. I know that to pack, if I focus really, really hard, I'm looking at maybe 30 minutes. If I started packing on Friday, I'm looking at like probably 30-40 minutes on Friday and 30-40 minutes on Saturday, and 30-40 minutes on Sunday. Then today is when I'm actually flying out, I'm going to sit down and spend another 30 minutes making sure I have everything, right.

I could have just done that once, but because I was planning I felt this desire to fill up space and time with all this crap that doesn't even matter. This is probably why I struggled at school because it was always my philosophy in school where in school I think there's ... I think it is good to study a head of time, I probably would have remembered things better if I did. I did graduate from college, so my mom is proud of that. This is what I did. This is how I graduated college. All the entire semester long I would focus on wrestling and on dating girls and then we'd have final week. My first year was at BYU and they have this really cool thing called the testing center, and you could schedule out your finals any day you want. I'd like, Monday is my math final, Tuesday is science, Wednesday is whatever and I would take the final at the very end of the day.

What I would do is on those days I'd wake up at like 6:00 in the morning, I would go down in the basement of my dorms and there was these little tiny room, and I'd lock myself in the room, I'd read the entire book in a day. Then I would go in and take the test. While all this cool stuff was on the top of my head, I would take the test and then 3 minutes later it was gone. I just deleted it, didn't need it anymore. Boom, gone and I graduated that way. Okay. Again, I say that with a caveat knowing that had I been trying to learn something that I needed to know, that's not the right way to do it, but to pass a test that is the right way to do it. Now, I could have studied for the entire semester and wasted who knows how many hours, where instead I was wrestling and focusing on girls where I think college, most people's minds should be.

I don't know, that's maybe my opinion, maybe it's misguided, but I think it's true. One of my friends the other day came over to the wrestling at the wrestling room and he was talking about cutting weight. He cuts weight over a 2-3 week period of time, which I think is insane, because now for 2 or 3 weeks your body is going through this stress and this pain and this anxiety and all of the mental things that come with not eating. When I cut weight, I was losing 20-25 pounds every single week, week in and week out for an entire college and high school career. At first, I would spend a week trying to cut weight and when I found out I was miserable and angry and hungry and thirsty for a week. I figured out that if I wait 24 hours from match, start my weight cutting, I would kill myself for 24 hours and it sucked. It was so much pain. I was thirsty. I was hungry. I was tired. I was angry, but I only felt those feelings for 24 hours as opposed to an entire week. Then when I got on the mat, I'd eat and I was back to normal and I could compete because for an entire week I felt good. I felt strong. I felt energy. I felt amazing.

For me, I think that there is a place and a time for procrastination. I think a lot of you guys plan so much that nothing ever gets done. I would say stop planning, figure out the least possible time it's going to take to do something, set a launch date and go because when you do that ... It's interesting, when we launched ClickFunnels or any of the things that we've rolled out, anything in the last, man, 12 years of doing this, we always pick a date, like this is our launch date. For us, we send out packages to our joint venture partners. We're letting the world know so that that way that date is hard coded, you can't change it even if you wanted to. That's step 1. Now that date's hard coded and I don't push it out 6 months, I push it out 3 weeks so that I have this pressure, this timeline that makes me get things done.

It's funny, we've had launches where we push things out 3 months, and then like 3 weeks, and then 3 days, and somehow magically everything gets done no matter what. I'm like, "How come this one took 3 days instead of 3 months?" That's because I allowed 3 months for it. Somehow you are able to fill up time with all this crap because the time is there. Again, that's that one dudes law, some old dude, I think he's dead now. That was his law, however much time you have, you're going to fill it up with crap. If you understand how to master procrastination, use it as a tool, you can reverse engineer how much time you think it actually is going to take, set the hard deadline, and then just do those things you have to get done.

It's funny, in every one of our launches, we get down to crunch time, it's an hour before launch and we start cutting things, "Hey, can't get that done. Can't get that done. Can't get that done." Boom, and then we end up with the minimum viable product that we need to actually make money, and wow, holy cow, we actually make money. Where otherwise, if I had have pushed that out 6 months, we keep adding things, and changing things, and tweaking things, and modifying things and waiting for it to be perfect and we never make any money. What I'm doing for you guys is twofold, one is I'm giving you guys the a-okay that it's okay to procrastinate because I know that for your entire life you've been told that it's a bad, evil, horrible thing. That's gift number one.

Number two is you only are allowed to have that gift if you use it correctly because if you do use it correctly, you will be able to leverage it to get so much more stuff done. In fact, one of my major projects for my personal self is to start mastering procrastination on a daily basis. Right now, I go into the office and I work 8 hours a day because that's how people do it and you go in there and you work all day. I just do that because ... It's funny because I always have stuff to do, I never run out. I'm not like the typical ... Anyway, I won't make fun of employees, but typical employees who come in and they work, they hang out, they talk. Not for me, I'm like the second I walk in the door, to the second I'm out, it's hard core, 100% the entire time. I'm filling up my time, but what interesting is that I fill up that time because the time's there.

For example, today, my flight leaves in 6 hours. I'm headed to the office at 10:00, 11, 12, 1. I've got 2 hours and I've got a 30 minute call with our coaching client's rep, so I've got 2 1/2 hours. In the next 2 1/2 hours, I will get done as much, if not more, than I would in a typical 8 hour day. For me, I'm thinking, how do I start mastering this procrastination better? What if, instead of working 8 hour days, instead of coming in at 9:00 in the morning, what if I came in at 3:00 in the afternoon. I still leave at the exact same time, but magically I've got less time, so therefore I get the exact same amount of stuff done. It's really weird how that works. I hope that helps. I hope that it helps you see my mindset of how things work.

For those of you guys who are planners, those of you guys who are probably A students in school who would study for test for months on end, this is probably going to make you feel really anxious and nervous and you're going to hate it. For those of you guys who are entrepreneurs, who are the B and C and maybe D students, or some of you guys probably didn't go, this will probably be a gift in thinking, "Wow, it's actually okay to procrastinate especially when I use it as a super power." There is a right way and a wrong way to do it. Now, procrastinating just to push things off until mañana and then keep pushing it forever is not what I'm talking about. I'm talking about setting a hard date and then procrastinating things so that you can just get the most out of every single hour.

That's the game plan. I am getting in the office 2 hours to rock and roll. When that's done, I've got 30 minutes to do my call, heading home and then I will start my pack. 30 minutes after my pack is done, my kids will be home, and I will play with my kids one last time before I jump on a plane. That, my friends, is the right way to procrastinate. All right, hope you guys have an amazing day. I'm going be broadcasting to you guys from around the world over the next week, so I'll say, "Hi," from New Zealand, from Australia, and Phoenix. I know that's not very exotic, but that's the last place my trip takes me this week. It'll be fun. I should be on Periscope. I should be on podcast. I'm going to be having some fun with you guys, showing you guys the world. Tune in and I will talk to you guys all again soon. Thanks everybody.

Oct 15, 2015

What I’m doing to get more crap done everyday.

On this episode Russell talks about how he manages projects and is able to get so much stuff done. He also talks a little bit about his Periscope show and how you can get involved with that.

Here are some fun things in today’s episode:

  • How Russell manages projects and how the process works to get funnels out.
  • Why the project managing software Trello helps Russell to get stuff done.
  • And find out how you can watch Russell’s Periscope show and why it’s cool.

So listen below to hear about Russell’s project management skills and to find out a little more about the Periscope show.

---Transcript---

Hey everybody. Good morning. This is Russell Brunson and welcome to Marketing in Your Car.

What's up? What's up, everybody? I hope you guys are having an awesome time today. I am ... I was at the office late last night. I've been pulling a lot of late nighters lately. I've got some magic stuff happening. Anyway, building out some really cool things inside of ClickFunnels and I was trying to get it all done before I head on my worldwide sprint over the next thirty days. Trying to get some stuff done last night and now I'm up and I'm heading to the office and just excited about some cool things. We've got five new funnels should be rolling live today which means this week we have rolled out I think eight funnels this week so far, which is exciting.

Some guys are thinking, "Russell, how in the world are you able to roll out eight funnels in a week?" A couple of things. First off, I have a lot of stuff that's we did in the past that's still amazing that I want to sell but we just haven't because I haven't just finished the process. I'm sure a lot of you guys get this way. You get a bunch of projects and they're all get 75% done and they never all get all the way done. Right? I'm guilty of that. I hate to admit that but I have that problem. My entrepreneurial ADD just slows things down to a screeching halt sometimes.

With that, I am trying to always focus but then get a process to still get these things done because there's value in them and I don't want to think a lot through them so I'm trying to get things placed out there. Stuff like that. That's been kind of my process. Over the last two weeks or so, I've been trying to figure out how do I systemize this so that we can move things through this funnel fast. I did a funnelhacker.tv episode with Trey Lewellen and he was talking about how his team, they're trying to launch a funnel a week. I'm like, "Sweet." We need to be doing at least a funnel a week if not more than that. Like different front-end funnels to get people into your programs, right? I was like if I do that, that's me building a funnel a week and I'm like, "That's a lot, right?" I started figuring out how do I create a system to make this possible.

First thing I did, I started looking at the funnel process. What part do I like the best? There's one piece that I love that gets me fired up that I just want to spend all day on it. Then there's like eight out of ten pieces that I don't love, that I don't want to be doing. For my first thought was that I need to hire a funnel assistant. Someone who knows ClickFunnels and does funnels and who can do things that I don't like to do and can finish projects ... I can be a starter and he can be a finisher on things. I hired my first funnel assistant. He came, flew out to Boise the last three days and we sat next to each other and it was awesome. We were able to work super fast. I got things to the point that I like to get them to and then I could hand them off to him and he was able to run through and finalize them which was awesome. That was really, really super cool.

Next was actually building out a process. I used a project management software called Trello. I actually did a Periscope the other day on it. I think I called it ... If you go to blog.dotcomsecrets.com you can go look at all the archives of our Periscopes. What the Periscope was called something like my project management funnel and so it kind of showed what I built out in a space like a funnel or a first steps idea phase. I drop all my crazy ideas there. They can just live there. They don't have to progress. I can just put them there so they're out of my mind and they're somewhere. Excuse me. That's step number one.

When I'm ready to start moving forward with an idea, then I move it from project, from the idea block, over to the branding. I got this guy named Rob who is the best designer I have ever seen. He does all branding. Logo packs, design, all that kind of stuff which I love so he gets that finished. Then from there bumps over to the next thing in Trello, the next part of the funnel, which is what I like to do. Taking the logo and building out the initial page structure, design, layout, et cetera. I go build out the initial structure and when I'm done then in each funnel, there's like a dozen other pages you have to do that I hate doing those parts.

I move over and Jimmy grabs it. He's my funnel assistant. He runs the next piece. From there, it gets moved over to somebody who does the mobile optimization. From there, it goes over to somebody who does testing and then it goes live. It's this really cool process now. This week was all about systemizing it, testing it, just beating on it. I've been doing that, running people through this. We ran eight funnels through it in like four days. It's working and it's exciting and now I've got a framework that I can move very, very quickly on. That's really exciting.

The next phase I'm going to start building out, hopefully while I'm on my trips, is the traffic. Now the funnel is done, now what happens to it? It all goes into a new Trello board, a new funnel. This is our traffic funnel. Here's the process and here's what we got to do and here's all the pieces to execute on that and start driving traffic into the front of these funnels. Building a funnel is cool but if no one is coming to it or seeing it then it sucks. Right? There's no purpose so we're trying to do both sides of that. That will be my next big project. It's kind of fun. It's exciting. I wanted to kind of just let you guys know behind the scenes of what I'm doing and how I'm doing and some of the reasoning and hopefully that kind of helps you guys a little bit. That's kind of the process that I'm doing and it's working. So far it's working really, really good.

It's funny. People are always saying, "Russell, how do you get so much stuff done?" Now I'm thinking like, "Man, you guys haven't seen anything yet. Now imagine when I've got this process in place what we'll be able to get done." It's going to be exciting and inspiring and cool. That is kind of what's happening. Also, I wanted to give you guys an update on Periscope. For those who haven't been following, you should go follow my Periscope show. If you just go to the blog, blog ... Oh, crap. I just killed the car. Darn stick shift. I'm at a green arrow and I just killed the car. I'm sure the people behind me are so mad like, "Why is this dude talking on his phone and then he kills his car and now we're all going to miss ..." Oh, good. The guy made the light. I thought I was going to make him miss the light. That would've made me feel like a real jerk. All right. Okay. Back. Off my shiny object.

If you go to blog.dotcomsecrets.com and see any of our Periscopes, I think there is info on how to subscribe. You should be getting on those for a couple of reason. One is they're fun. Number two, I'm learning so much in the process and you guys are kind of seeing it. I'm seeing how to engage the audience by figuring out what topics, what headlines get people to respond, get them to show up. Which ones don't. I'm finding out which thoughts and ideas are share worthy, where people are actually sharing the videos afterwards. It's been fascinating all the cool stuff I'm learning from it.

One thing we started doing is ... Facebook has got a platform that's kind of like Periscope called Mentions. I know there's another one call Blab. We haven't started using Blab yet but we started with Mentions so Mentions I think you have to have 30,000 followers and then you can apply to get a verified account where now you're an official celebrity. I got that done. Now I'm an official celebrity. They gave me in Mentions thing, so now when I do my Periscope, I've got two phones. I've got my Mention phone and my Periscope phone and I kind of have them play with each other and talk to each other. It's kind of fun.

What's interesting is I get way more engagement live on Periscope. More people are engaging, talking, commenting. All that kind of stuff. When it ends, it kind of just ends there. It doesn't move forward whereas the Mentions one, I get way less engagement live but then when it's done, it posts on your Facebook page and from there, even the ones that we haven't… most of them now we've been boosting them. You spend ten or fifteen bucks to push them out there but a lot of them we didn't and if my message is right on, people are sharing them. I think the last one had forty shares. I never had anyone share anything of mine on Facebook which was awesome. People were sharing it, liking it, commenting. It's causing tons of engagement so the Mentions side on that, it's the long tail is way better. The blend of those two has been really, really, really cool. Really exciting.

Anywho. Just some updates on what's happening. I got to the office. I'm going to go in and have some fun today. Appreciate you guys. Have an amazing day. Get some work done and we'll talk to you soon.

Oct 8, 2015

One of the top marketing guru’s in the history of planet earth called me today and offered me this…

On this episode Russell talks about receiving a call from Jay Abraham and what he learned from him over the years.

Here are some cool things to listen for in this episode:

  • How Russell is using what he learned from Jay Abraham in Clickfunnels.
  • And what it was like to talk to Jay Abraham on the phone and how he talked Russell into taking his family to the UK.

So listen Below to find out how Russell got a free trip to the UK.

---Transcript---

Hey everyone. I am really excited. First, I’ve got to give you some intro music…

All right. Welcome to the Marketing In Your Car Podcast. If you're a first time listener, this is probably not going to make much sense to you, but if you are a faithful, I'm excited and I just want to talk to you guys because you are my people. You listen, you care, and something cool happened to me over the last 24 hours. If you were to ask: “Who were the top two marketing consultants on planet earth?” Not like new internet dues like me. Marketing direct response dudes. There's two that are in my mind are the guys. Can you guys guess? I'll give you a hint. One of them wrote the forward to my book. Yes, you're right, Dan Kennedy, that's kind of cool. Who's the other one? Who's the other person who I would put up in the top two of all time, of the history of the world, I think even more so than a lot of the big names who have passed on?

The second person is Jay Abraham. How many of you guys guessed Jay Abraham? I'm sure some of you guys did. I have been a huge Jay Abraham fan for pretty much my entire marketing career. When I first got started, someone wanted me to promote one of his products. They sent me this huge box of Jay Abraham stuff. If I was to buy all that stuff, it would have been probably 10, 15 grand. I had it all and I went through it all, and it was amazing, just amazing stuff. Because I have been a fan for a long time. In fact, I look at ClickFunnels, one of the core principles of our growth right now. I learned from Jay Abraham. This is what he talked about was, he says there are only three ways to grow a business. Number one is get new customers. Number two is get those customers to spend more money. Number three, get them to buy more often. Only three ways to grow a business. You can't do it any other way.

To grow your company, it's got to be one of those three ways. More customers, get those customers to buy more, and get those customers to buy more often, or spend more, and to buy more often. There you go. That's huge. ClickFunnel's goal of year one was customer acquisition, which is the first way to grow a business. For year number two is ascension. We are trying to get all of our customers to spend more money. We're trying to get everyone to extend from a $97 a month level to a $300 a month level. That's why we gave Actionetics and BackPack and made this thing amazing because we want people ascend and to upgrade. We're focusing on growth strategy number two from Jay Abraham this whole year. That's my number one focus this year is ascension so you guys will start seeing that a lot. There you go.

Even today, we are talking Jay Abraham, and quoting him, and implementing what I learned from him all those years ago. The guy is a legend and just amazing. I get a call from Rich Schefren. He's like, "Hey man, Jay Abraham wants to talk to you." I'm like, "All right." He's like, "Here's his number. Text him and set up a time to call." I'm like, "Okay." I text Jay Abraham. I'm freaking out. This is like texting Michael Jordan if you're a basketball player. I text Jay Abraham trying to act cool. I'm like, "Hey Jay, Rich told me to give you a call. Let me know when's good." He's like, "Call me right now." I call him up super nervous, but I'm trying to be all cool Russell.

I'm being all cool and we're talking and he said, "Hey, we never met in person. Right?" I'm like, "No, I've been to some of your events and stuff but I never actually met you." He was like, "I didn't think so, but he's like, I keep hearing about you. People keep talking about you. Rich talked about you and talked about you and talked about you're with ClickFunnels, which is amazing. Then this other guy, one of my clients that we're doing these big events, he does these big events in the UK. I asked him who he wanted to be a speaker on his stage and he only gave me one name. He said it was you." He was like, "I don't know you, but I feel like I should and I wanted to introduce myself and say Hi." I'm like, "Well, I've been a huge fan of yours for a long time. I'm very aware of who you are." He's like, "Oh, thank you." We start talking and he basically asked if I could come speak at this event out in the UK in less than a month from now.

Those of you who are my faithful followers know, for me just to drop everything and travel across the world is not easy. I got a beautiful wife, five amazing kids who are in school. One that's just a newborn. It's just not easy. I nicely declined and then gave him an excuse of why I couldn't make it. "I'd love to go but it's short notice and my wife, I've got five kids, and there's just no way I could leave them for a week." Jay, who is amazing at closing deals, comes back and says, "Well, how about we do this. When I was younger, I took my family to the UK in the wintertime and we had an amazing time. I was speaking and I brought them and it was so great." And like sold me on this whole experience. I'm like, "Oh, that sounds cool."

He's like, "What if we did this. What if I cover your flights, and your wife's flights, and all your kid flights. Put you guys in business class. Put your kids in coach. We will fly you guys there. You can spend a week. We'll cover your hotel the whole time you're there. You'll live in luxury and we'll give you spending cash as well. Then you can come speak and sell to a group of 1200 entrepreneurs who are most of them are InfusionFoft users. You can sell ClickFunnels to them and keep half the money. I was like, "You're telling me, you're going to fly me, and my wife, and my kids, and my entire family out there. You're going to pay for everything. Plus, you'll give us spending money so we can blow some money while we're there. Plus, I get to sell."

Just so you guys know, right now I think the worst I've closed the ClickFunnels pitch in front of a live audience. Well, that's not true, not the worst. The very first time I did it. The very first time I ever did the presentation, I closed 38%. The second time I did 48%. The third time I did 93%. If I screw it up and I only close 50% of the room at 1200 people, that's 600 people times a grand. That'll be $600,000. I get half that. It would be $300,000. And you can say basically he's paying me $300,000 to come and speak. I was like, "How do you say no to that?" I'm like, "Let me call my wife and I'll get back to you." I had to go and call my wife and pitch her on it. Luckily she was closed by the irresistible offer as well, and so we're going to London, we're going to UK, and I'm excited.

Anyway, it's just super cool. No real reason to tell you guys for the podcast other than I'm excited. I hope you're excited. Maybe you got a tip or two out of Jay's Three Ways to Grow a Business. It's pretty cool. I'm excited. I'm on cloud nine. I feel like a rock star. It's like Michael Jordan calling you like, "Hey, man, we want you to play basketball for the Bulls. Are you in?" And you're like, I can't do that. He's like, "How about this, you can move into my house and you and your family can live here while you're playing for the Bulls." That's what it feels like. I don't know if that analogy makes sense. I'm not really basketball guy. I am a Michael Jordan guy though. That is one dude who I would love to meet.

Actually I should do like a success telesummit just with the only goal of getting Michael Jordan on it. How awesome would that be, just coordinate some really cool event just so you can have Michael Jordan be a part of it so you can talk to him? I might actually try to pull that off because that guy is amazing. There you go you guys. I am heading home to go play with the kids. I hope you guys are having a good time. I know I am excited right now. I'm a little tired because the next 30 days I am going to Australia and now the UK. Actually, this is my travel plan for the next 30 days, which is insane. Then I'm taking six months off. New Zealand, Australia, Arizona, Utah, Denver, Arizona, Phoenix I think, and then the UK. Then we have Thanksgiving right after that. It's nuts, but it will be fun. Helping the world know about ClickFunnels because it's important. That's how much I believe in our mission and what we're doing.

I hope you guys believe in what you're selling. If not, start selling something different. If you do, go out there and share your message with the world because you can change people's lives. I believe it. Hopefully I am showing you guys out there how I perform and what I'm doing. All right, with that said, I'm out of here guys. I appreciate you all. Have an amazing day. We will talk soon. Bye guys.

Oct 5, 2015

Whatcha think about a re-brand…

On this episode Russell talks about his Ignite group and the Inner Circle group and how those and other Mastermind groups have helped his business. He also shares his idea for re-branding Marketing in Your Car, or co-branding with Marketing Quickies.

Here are some cool things in today’s episode:

  • How Russell used Mastermind groups to make more money and why he started his own.
  • How Russell is thinking of re-branding the Marketing In Your Car Podcast
  • And hear some fun stats of how many active members there are on Clickfunnels.

So listen below to hear about the possible future of this podcast.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.

Hey everyone, we are at day 6 of my 6 day event and I don't know how I am able to keep my eyes open. In fact, I am kind of struggling, I'm not going to lie. But it has been an amazing experience; it's been really interesting. For those who are just listening the first time, I've got a group called Ignite, that people pay about $12,000 to be a part of and then we've got a group called the Inner Circle, they'll pay $25,000 to be a part of, and the Inner Circle's grown a lot over the last year. In fact, we had to split it into two groups this time because I just couldn't hold it all in one group. That's kind of what- what's been going down, but it's been really fun.

Monday and Tuesday we had our first Inner Circle meeting. It's kind fun, like we split them up into groups and we don't really think too much through it, and it was interesting that first group everyone just fit right. It was weird, like literally half of the group were vegetarians which was interesting because we had brought in lunch and we didn't have a vegetarian lunch, so we kind of blew it there. But half of the people were vegetarians and then they're just like, all their businesses kind of fit together and the second half of the group there wasn't a single vegetarian in the room, everyone's super high energy, a lot of ... Anyway, it was just weird. It just worked perfect, like the way that the personalities fit in a Mastermind A, Mastermind B, which is interesting.

Then in the middle on Tuesday/Wednesday we did more of a big event called an Ignite event where I taught on stage for 2 days and we did a big hang-out, everybody got to hang out and get to hang out with each other. It was pretty cool, that's kind of what we did and we had a good time and this is the last day of the last Mastermind so I'm heading in right now and it's going to be awesome.

What's cool about this ... It's funny when I got into this business I wanted- I joined my first Mastermind group and it was Bill Glazer's and it was awesome, I was in that group for 6 or 7 years, and just it- it took me from being a 6-figure year business to 7 and then to 8 and it was amazing. I really ... It was one of the major things that was responsible for my growth and I just love Mastermind groups.

Later, Bill Glazer, he kind of retired. He sold his business off and I didn't decide to keep going with it, with the GKIC Mastermind group. I tried to find another one, I went to a lot of different groups, I'm not going to mention them by names but I went to a bunch of them and I couldn't find any of them that I felt like I was getting the value I needed and wanted out of it. I always felt like I was one of the smartest guys in the room, which I just- I don't like that. That's not the point of those things. Finally, I was like, "You know what? Screw it, let's make our own," so we went out and built our own.

I tell you what, the last few days have been amazing. There's people that are in those rooms that are brilliant that are bringing in all these different ideas. In fact, a whole bunch of things that I'm changing my business based on the group, and I'm just grateful to have that group for myself and for them and I feel almost guilty getting paid to facilitate a group like this with the caliber people that are in it. It's amazing, so there you go.

Now one of the things I've been thinking about, and I want to get your guys' opinion on this, I have no idea how you can respond back to me on this but if you can I need to figure out a better channel to respond to Marketing in Your Car stuff. When I started this podcast, whatever, 2, 3, or 4- I can't even remember how long I've been doing this for now. Since I started driving. You know I called it Marketing in Your Car because that was my first idea, I had that idea the first time I heard about podcasts. It was kind of cool, and the concept's cool, and I'm not going to change the concept, I'm still going to do this while I drive because just- my life's so much easier.

But from like a branding standpoint, it's not really the coolest thing. Like, "Hey, go listen to Russell's Marketing in Your Car podcast," and it's kind of weird, right? My jingle- I'm not going to lie, my first jingle was pretty bad; next one's not too much better. I was like, "I want like a freaking sweet brand." I want something where you're searching iTunes and you see it and you're like, "Oh, I got to join that thing," and I don't think Marketing in Your Car is really it.

I'm thinking about doing a re-brand, and I've been thinking like if I'm going to do it, how I'm going to do it. I've kind of gotten an execution plan if I'm going to do it. Which don't worry on your side, you won't have to do or change or move anything. You just keep doing what you're doing and you'll keep getting it all. I've been trying to think of a couple names and ... Anyway, when I started my Periscope channel the first 10 periscopes is me just randomly talking about stuff and some of them went really long. Which Periscope I'm kind of finding the shorter the better.

One day I did this thing- I'll tell you, I didn't ... The name's not my own, I didn't come up with it. When I first got started in this business there's this guy named Andrew Fox, and he had a product called- Andrew Fox and Lee Benson- and they had a product called Marketing Quickies. They were just like, almost like quick marketing ideas. I always thought that was kind of cool and...  Anyway, I thought it was cool so one of my marketing- or one of the periscopes I just called it a marketing quickie and, "Hey, here's a marketing quickie," and I jumped on it, did a quick 5-minute thing and our response rate and our share rate and everything from that thing was through the roof. I'm like, "All right, that's kind the concept, we're going to call this the 'Marketing Quickie Show'" and each time it'll be me sharing a quick marketing idea or tip or thing, right?

Which honestly it's kind of like what Marketing in Your Car is like, it's me sharing a cool thing. I was thinking, "What if we co-brand these things together and we called it the Marketing Quickie Show," where it's like, "Hey, you get quickies in your car, quickies in the office, sometimes it's on iPod's and then it's on periscope and it's these cool, random marketing ideas or thoughts or just Russell's random thing of the day and it just comes in his head," right?

Anyway, I was kind of excited about that and then I started mentioning to some people- and I kind of thought this but maybe most people won't, but just the sexual side of quickies and quickies in your car and marketing quickies and ... And I don't know if me, Russell the clean-cut Mormon kid, if that's a good branding or bad branding- I don't even know. I don't know, but definitely thinking about doing some kind of re-brand on the podcast but then co-branding with the periscope and blending those 2 things together so that these things are together.

I don't know, what do you think? Is Marketing Quickies cool? Is it stupid? Is it a little too innuendo? Or, I don't even know how to ... Anyway, I don't know. That's my thought process right now, so this may be branded in the near future to something different but I don't know yet. We will see but I wanted to kind of just share that with you guys. Because you guys are my faithful, you are the ones who are listening to Marketing in Your Car.

I had ... One of the guys yesterday was like, "Yeah, like I heard people talk about it 3 or 4 times but I never like, was inspired enough to like, to go listen to it." Because it wasn't, it was just Marketing in Your Car, and then after I got into this and then I loved it and I went back I listened to all of the old episodes and it was amazing, but it wasn't something that sucked you in. I get that, it was a branding idea from 1998 that I had, or whenever podcasts first came out. Maybe it was 2002, I don't know. Yeah, so there you go.

In fact, the reason why I did call it Marketing in Your Car when I did launch it, cause I had the idea a long time ago, some dude wrote a jingle for me, it sounded like the 1970's for the first hundred episodes. I never used it for 5 or 6 years, and I did launch it and I'm like, "Aw, I’ve already got a jingle that's done! Let's just do that," so I started recording them. Then my brother, I had him go find the jingle and then I was like, "Oh yeah, it sounds like this is like a 1970's sitcom." I was like, "You know what? It's done, screw it, let’s just run with it." That's kind of how- why we stuck with that direction. Anyway, there you go.

But that's kind of what going on in my head right now. I hope you guys are having fun in your business right now. There's so much fun stuff happening, like Click Funnels, we just passed 10,000 active members which is crazy, and by 10,000 active members, I’m not giving you stats, like some companies drive me crazy. One company I won’t mention is like, "Oh, we have 80- we have 80,000 customers," and then when you did deeper, it turns out they've had 80,000 people take their trial, but they have 200 people that are actual members, right? We've had 60 or 70 thousand people take our trial but we have 10,000 active people who have made it passed the re-bill and are continuing to be re-billed.

We are now a legit software company, right? In fact, we had someone make us our first offer to buy us which was kind of cool. I'm not interested because I'm having way too much fun but it was flattering and it was crazy big which was kind of cool, so that's exciting but don't worry guys, we're not going anywhere. We've got a lot more envisioned, we are- we've got to finish before we even contemplate anything like that, so no worries on that side.

I remember at the Funnel Hacking event someone asked that, "Are you guys going to go public or sell out, or what's your plan?" I was like, "Screw that, I'm having so much fun!" This is my future, I don't want to do anything else. Nothing else is nearly as fun as this. Anyway, it was still flattering, you got to ask, right? It's like if a really cute girl comes up to you and- and you got to know ... Anyway, there you go. I don't even know why I brought that analogy, that's a stupid analogy. It's probably because I'm so tired, and you guys ... Sometimes you get the worst thoughts because I'm so tired, so I apologize for that.

I'm actually running a little bit late to the Mastermind group, I hope that these guys can forgive me but it was just hard to get out of the door this morning. My little daughter is so stinking cute and I just didn't want to leave, so there you go.

Anyway, with that said you guys I'm trying to ramble and I don't want these to be the rambling show, these are quickie shows, right? Maybe. Appreciate you guys listening, I hope that you have an amazing day. Go do something good, go change someone's life, and get your message out there to the world. All right everybody, have a nice day and we'll talk soon.

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