The real secret to building an audience…
On this episode Russell talks about the firework war and his injuries. He then talks about some ways you can build a following with your business and how to get to the core of what you really want out of your business.
Here are some interesting things you’ll hear on today’s episode:
So listen below to find out how to build a following with your business.
---Transcript---
Hey everyone this is Russell Brunson. Good news, I survived the firework war. Now we’re back for another Marketing In Your Car.
Hey everyone, so yes good news is that I survived the firework war, bad news is I have a lot of flesh wounds. I ripped my finger off almost, there’s a hole in my arm. One in my forearm, one of my bicep. I have a huge burn on my neck. Other than that I am here, still talking. Actually heading to there now. We are filming a little documentary of us. I am going to do a little interview in front of the set up.
Hopefully in a week or so from now you guys will see a really cool video showing and documenting that whole thing. It’ll be a lot of fun. Today, what I want to talk to you guys about today, today was kind of fun. Not today actually, a couple days ago I was listening to some podcasts and there was on the Tim Fare show that was awesome. It asked the title of it was something like, How Do You Build Your Audience. That was interesting. I wanted to hear what he has to say about that. It was one of his podcasts. It wasn’t a normal podcasts. He was just doing Q&A back and forth.
That was one of the questions. First he talked about, why do you do a podcast? What’s the purpose behind it? He said something kind of interesting, and I had a conversation the other night with one of my friends, BJ Wright about this concept. It said, when you have a goal or want to do something, just ask yourself three why’s. I want to make a million dollars. Why? Because I want to buy my dream house. Why? Because it will make people think I’m awesome. Why? You ask three why’s and suddenly after three or four why’s you get to a point where you are like, I’m already doing what I want to do.
There’s a story, I’ll probably slaughter this story, but it was about a guy, business man who went to this little fishing village. He sees this guy in the river fishing, pulling fish in. He goes to the guy, and says “What are you doing?” The guy says, “I’m pulling fish for my family to eat.” He says, “Why don’t you build a business? Why don’t you hire 10, 20, or 30 people to pull in fish for you, and start shipping out fish and making money?” The fisherman said, “Well, why would I do that?” “Because then you can make lots of money. You can travel the world, and you can do a whole a bunch of things.” Why would I do that?” “Because eventually someday you can sell your business and make tons of money and retire a multi-millionaire.” He said, “Why do I want to do that?” He said, “You can retire to this small fishing village, and spend your day lazy, being in the water fishing.” The guy looks at him, “I’m already doing that. Why do I have to do all those other things?”
It was asking yourself at least three whys to get to the reason behind the reason what you’re doing, which is interesting in and of itself. That was the first thing. Then he started digging deeper. He said, “If you want to build an audience, this is how he did it when he started building The Four Hour Work Week.” The first step in it, I agree completely, figure out what subcultures do you belong to. A lot of times, I am the internet marketing guy. What are the subcultures you belong to in the marketing area? Is it weight loss or marketing or business or dentistry or chiropracting, whatever business it is you’re in? What are the subcultures?
There’s obviously a culture, there’s like the coreness, but what are the subcultures? I was thinking about myself. Obviously I belong in the whole internet marketing subculture. We’re starting to get more and more into the bio-hacking subculture. We’re getting more into different subcultures. Take three or four subcultures that you belong to, that you’re confident, you’re following that things belong to. That’s the first step. The second step is for each subcultures, find the three most popular blogs, three biggest Twitter accounts, three biggest Facebook groups. Find those things…three or so of the core places where the majority of those potential prospects are in for each subculture.
Figure out exactly where those are, you have the nine or twelve places where your audience is. Now, you address the market to those places. You develop strategies to do that. I started thinking about that, how smart that is. How you could really, pretty much any business, any marketing that you want to go into, if you want an audience and want to develop a list, that’s it. One thing he said that was interesting, he said, When we launched The Four Hour Work Week, he said, “People came out everywhere, just because it was the place that everybody was at.”
He didn’t have a big marketing campaign or budget to make these huge waves, and have a whole bunch of presence everywhere because he was in the best spots. Few, when he started thinking about this more, and with my team as well, what subcultures do we belong to? Where are our target audiences and where are they hanging out, what are those things? After we identified, these are the four or five that we can serve. Then you can start digging deeper. Now that we know where those are, where are the three or five influential places that these audiences are at?
The Facebook platform, the Twitter platform, You Tube, what are the big channels, big following, list owners. You start strategic marketing to those people. I thought it was pretty awesome. I recommend and finding that podcast if you can. On Tim’s site, and start following it. That’s basically marketing 101. You guys have heard me talk before in the past, this is an easy way to get that quickly. Hope that helps. I am there. I’m about to get out of the car and fill the voice over for our documentary of firework war version two.
It totally has no purpose other than I think it would be fun. It does have a purpose. Here’s how many that know what that purpose is, because it’s backwards from what makes logical sense. Has 100% to do with the character thing…I’m sharing this people, I’m posting on Facebook. I can’t tell you the kind of messages I’ve been getting, customers, students and friends and family.
It seems like a pointless, strange thing. Russell why are you putting all this effort into making a video on a firework war? Because we’re trying to bring in our target audience into the craziness of my life. If done correctly, then hopefully you guys will want to learn more. That’s the game plan. I hope you guys have fun with your business as well. I will talk to you all soon.