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Marketing Secrets

Welcome To Russell Brunson’s Marketing Secrets Podcast. So, the big question is this, “How are entrepreneurs like us, who didn’t cheat and take on venture capital, who are spending money from our own wallets, how do we market in a way that lets us get our products and services and things that we believe in out to the world… and yet still remain profitable?” That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to MarketingSecrets.com.
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Now displaying: Page 1
Oct 11, 2016

How to become more aware of what’s bothering you so you can actually do something about it.

On today’s episode Russell talks about the value of having coaches in his life. He speaks of previous experiences he has and gives an idea of why having a coach in your life is good.

Here are some interesting things you will hear in this episode:

  • How wrestling helped Russell realize the value of having a coach.
  • Why Russell thinks that people who wen to school to be a counselor are no good.
  • And what advice Russell has for your company when it comes to coaching.

So listen below to find out why Russell thinks having a coach is so important.

---Transcript---

Hey everyone this is Russell Brunson, good morning or good afternoon or good evening, depending wherever you are at. I hope you are doing awesome today. I was up late last night. I went to a…..I worked til about 3 in the morning, which was really fun actually. I’ve not done that in a long time.

But then I was getting delirious and I was like, “I gotta get to bed.” So I went to bed. Then I had a call with Tara, one of my coaches, at 6am. So I did 3 hours of sleep and then Iwas up and did my coaching call with her, which was really awesome as always.

Then I got the kids out the door and then passed back out for 2 hours, then I got up again. It’s a beautiful day, just so you know. It’s sunny here, leaves are falling, I’m wearing shorts and flip flops. It’s a little bit cooler and it’s just kind of nice. Last night we stayed up late with the kids playing Wolf in the Graveyard, running around outside. If you watch me on Snapchat, we had a bird. The kids were taking pumpkins out to the front porch at like 9:30 at night. We open the door and this huge bird, my kids are like, “Dad, there’s a bat!” But it was a bird that flew into our house and went nuts.

It took me 20 minutes to catch it and get it back outside. It was insane. The last 24 hours or 12 hours I guess, have been pretty awesome. That’s been happening today, just heading in now for a fun day. I was just thinking about, do you guys remember a couple of weeks ago? I was talking to you guys about hiring coaches and trying to figure out parts in your life that you’re not 100% happy with, and figuring out why. “Why am I not feeling good?” And then trying to find coaches to work through those things.

Sunday for example, for some reason Sunday, I kind of know the reason, but Sunday I was not in a good mood. I was sitting in the backyard after church, after dinner, sitting in this chair watching my kids play around. I was like “Why do I not feel good? Physically I feel fine. I’m not sore, kind of tired.” I’m trying to be very aware.”Why am I not feeling good. Something’s bugging me and my mind is trying to hide it so it’s not there, but what are the actual things?” So I was trying to think through it and it was frustrating me.

I’m trying to become very aware of it. That was one thing, and then from there, that was Sunday. But then on top of that I’ve been working with different coaches in different parts of my life, different aspects, it’s kind of cool. So my call with Tara today was all about things I’m frustrated by and we went in a whole different direction than we’ve ever been before. It opened up this whole new world of the understanding…..my relationships with other people and why some are really good for me and why some are not so good for me. It was really, really cool.

And then on the other side of that, one of my other friends, one of my Inner Circle members, his name’s Joseph and he does hypnosis stuff, he’s awesome. He started doing these things where he does custom hypnosis tracks. So he asked me, “Would you like me to build a custom hypnosis track for you?” I was like, “Are you kidding me? Of course I would, you’re amazing.” So he sent me this list of all these different questions, and it was kind of cool. It was basically a wish-list of “What are your limiting beliefs that are holding you back? What are the beliefs you wish you did have?” So I spent last night, probably until 2 o’clock in the morning, 2 or 3 in the morning writing all these things out and creating this thing.

So he’s going back now and building this custom hypnosis track to listen to at nights to help me break my false beliefs and strengthen the beliefs that I want and that I need and things like that. And it’s so cool. So I just wanted to kind of come back and restress and reemphasize to you guys how cool it is to try and step back and be aware of what you’re feeling and why you’re feeling it.

For some reason, us as humans, we don’t like, I don’t know what the word is…We don’t like, I’m going to use the word counseling, because it has a negative connotation. Because we don’t like counseling we fight everything else. The thing about sports, when I was wrestling, I always had coaches around me. So every match, from a match that we had done, I’d step off the matt immediately after my performance. My coach would say, “Look, you did this, this and this that were great, but I noticed that you’re stepping far with this leg. Or you’re leading with this arm, or your elbow is flaring up.” Just little things I was doing.

So right in the moment when it happened, I’d get this immediate coaching thing, so I would know that. I’d be like, “Okay, I gotta remember that for next time, not to do that.” And then the next match happens and the same thing. And the second the match is over, it’s like, “Boom. This, this and this. This is what I’m noticing. This is where you’re leading. This is what you’re doing.” It was this constant coaching process, every single match. Match in and match out.

And I’d have tournaments where I’d have….we’d do a Freestyle and a Greco tournament on the same time sometimes. We’d end up having 15, 16 different matches. So 15, 16 matches, and 15, 16 times throughout the day I’m getting coached on the little things. And every time you get better and better and better and better.

And for some reason in the real world we don’t do that. We do something, we get frustrated, we try to drown our problems in whatever the thing is we use. For some people it’s drugs, some people it’s alcohol, or TV or food, everyone has their thing we try to drown it, and hide it. And I think how much that doesn’t serve us, especially when there’s people, there’s some amazing people out there that can help us with all these different problems we have, different issues.

It’s funny, in the inner circle, one of my coaches, her name is Mandy Keene now, she got married. But Mandy was one of my wife and I coaches after we went through Tony Robins’ stuff. She lived here local in Boise and she’d done some work for our company in the past. We had hired her to be a coach for both me and her and it was awesome.

The insights we got from her, some one with outside perspective looking in. And these little tweaks and changes and how awesome that was. So we brought her in the inner circle. So right now it’s been interesting. Most people come in the inner circle because they have marketing or sales problems or they want to scale things.

They come and they want to work with me, but I think I don’t want to tell her or anybody this…..A lot of times people get more value from what she’s bringing. She’s doing coaching calls each week and figuring out limiting beliefs and what’s keeping them from it. And constantly coaching you, coaching an dpushing through. Tweaking and changing and this progression that’s happening within the inner circle.

And it’s funny, people cleared up these beliefs, they don’t have to fix their marketing, they fix the things that are holding them back and then their marketing and everything else starts working.

So I just wanted to replug this for all of you guys. Get better at noticing in the moment how you’re feeling. Like I said, on Sunday I’m sitting there, “Why am I not feeling so good. Something’s messing with me, I should feel awesome. I’m watching my kids, it’s a beautiful day. It’s Sunday. Everything should be awesome. Why am I not feeling good.” I’m trying to figure out what are those reasons.

Just like if I had a coach there. If I got off the wrestling match and I lost, I’m not going to go and hide in the bleachers and try to think I’m too good for a coach. No I’ll be like, “Coach what did I do? You can see a lot better what I’m doing.” He’s like, “Dude, your elbow is out every time you’re shooting.” “Really?” “Every time.”

So I pull my elbow in the next time I shoot and that problem is gone and I win the next match. We need to be doing those things more often for ourselves. Sometimes you don’t have a coach, at least in life typically you don’t have a coach following you around watching you. Everyday like, “you shouldn’t have done that.” So part of that’s gotta be on us. Slowing down and stopping and say, “Hey, why do I feel this way? Something’s messed up because I should not feel this way right now. I should be feeling good and I’m not. So why?” and think about it and figure out what those things are.

It’s probably tied to one of a few things. Probably tied to a relationship, multiple relationships, finances, tied to something. So figure out what it is that’s causing that, that incongruency that’s not making you feel good. And then, you know one way’s to try to figure it out on your own. But I think a smarter way is find someone who can help you with that.

And it’s not a bad thing. I didn’t become an awesome wrestler because I went through this bad thing of I had a coach help me. It was so embarrassing. I don’t like coaches. I don’t want anyone to know I had a coach. No, coaches are awesome, it’s good.

There’s business coaches, life coaches, health coaches. All those kind of things. I’ve been lucky in my life to have access to a lot of coaches. I think that for you guys, I would dedicate part of your budget towards that. And I would look at where’s the area you’re struggling with the most right now and find a coach to help fulfill that piece of it.

And if it has anything to do with making money or mindset now you can use the inner circle because you got Mandy and me. In all seriousness, there’s great people out there and find someone. There’s also bad people out there. I’m going to pick some fights today, I would say, oh man……

So I would say, don’t go the traditional routes. I have so little faith in traditional routes. Don’t go to a real marriage counselor. Go find the person who’s written books and spoken on stage and changed people’s lives and go find them. Anyway, that’s my thoughts. Find the people who are in the trenches doing it in masses, because they get a lot more info, intel, and insight than a person who learned in school. There I just said, okay leave it there.

Yeah, I went to a traditional counselor for a while, and almost everything that went through hurt more than it helped. So find people that you respect. Find someone that you can look and see what they’re doing for other people and do that way.

That’s all I got. I’m at the office, it’s like noon and I gotta get to work. Appreciate you guys, have an amazing day and we’ll talk to you all again soon.

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