Are you not seeing new episodes? This is why…
On today’s episode Russell talks about what to do if you are no longer able to get new episodes of Marketing In Your Car. He also talks about about getting started with the blogging world.
Here are some fun things you’ll hear in this episode:
So listen below to find out how to continue to get the latest Marketing In Your Car episodes so you don’t have to miss a single minute of information.
---Transcript---
What?! What happened to Marketing in Your Car? Alright I’ll tell you. This is Russell Brunson and welcome to Marketing in Your Car.
Hey, everyone! So, if you’re listening to this episode it means one of two things; one you like listening to Marketing in Your Car and number two, you’re wondering what happened to Marketing in Your Car? Did it end? Why are there no new updates on iTunes? Why am I not getting any more episodes, right? Well, I’ve got good news for you, and I’ve got great news for you. Good news for you is I am still doing Marketing in Your Car. It’s not gone anywhere, it’s not changed. The only thing that happened is we’re moving it from one blog RSS feed to a different one. And the last time we did that about 30% of our listeners no longer got updates on their phone or on their… however they get iTunes… or, however they get the podcast. And for 70%, it didn’t affect them, so for you, if you have an episode that’s after this one, you’re probably fine. But if you are looking and you keep seeing this episode and there’s no new episode beside this one you are all wondering, “Russell where in the world is Marketing in Your Car I want a new episode?” What you probably have to do is download or unsubscribe and then re-subscribe or something like that. I don’t know. That’s what people had to do last time and they were able to get it back. So, yeah, so that’s about it, so nothing to freak out about. Do not worry but if this is the only episode you’re seeing in your feed it means it might have been some weird thing that iTunes did and you guys have to like unsubscribe and re-subscribe or tinker around a little bit and then I will be back in your ear during my morning drive. So I just wanted to give you guys that.
And some of you guys maybe thinking, “Russell why in the world are you moving your RSS feed to your thingy and blah, blah, blah” and actually and “Why have you done this twice now Russell?” Well the real reason is… I keep trying to become a good content marketer and it’s kind of hard, like you got to be consistent. In fact, the one thing I have been consistent with ever in content marketing is this podcast which has been really fun. So initially I had on DotComSecrets.com which eventually we wanted to turn into a Clickfunnels, like I wanted to build the whole thing in Clickfunnels, so I had to move the blog. So I moved the podcast over to marketinginyourcar.com and then started getting every single episode transcribed, which, a lot of you guys probably don’t even know about. The problem with that is it’s now only on marketingyourcar.com and nobody’s ever actually been to that site I don’t think, maybe they have.
And so right now if you’ve listened to the past episodes recently we had hired Neil Patel for a day and he got me all pumped up again about blogging so we got a new blog setup that’s going up right now. It may or not be live when you see this but it’s at blog.dotcomsecrets.com, and on there it will be a couple of things. First of Marketing in Your Car episodes and transcripts will all show up there. So all the goodness of me driving and hanging out with you guys will all be there which is kind of fun. Also, funnelhacker.tv, for a little while I had that also as an iTunes thing but I think I’m just going to strip it out and just make it just a YouTube channel. I am getting too many publishing, too many ways and things which is just confusing to me and everybody so I am just going to simplify things. So, that’s going to become in just a pure YouTube channel and that also be pulled into blog.dotcomsecrets.com. And then, you guys will be amazed, you’ll be excited to hear but I’m going to start blogging. And I never wanted to do it for a long time because I was like, “I don’t like – like how do you blog? You know, like I know how to blog… but how do you make it interesting? How do you make it so you’re not just like every other person?
I’ve seen a lot of big brands and big people recently who blog and all their stuff just looks like everybody else’s, and I don’t want to do something if it’s going to be a “me too” which I’m sure you probably notice about me. I like figuring ways to innovate and making these better and cooler and all that kind of fun stuff, so finally it came to me, 12 years in this business and I finally figured out how to blog for me. And it’s all about finding my style and my tone, and my voice and those kinds of things. And so what am I going to do for blogging which I am really excited about is kind of similar to the DotComSecrets book which if you bought the book you’re awesome if not then why are you even listening to this? Seriously? Go to dotcomsecretsbook.com and get it for free.
But in the book, as you remember, there’s tons of like – every one of the core concepts that we do I kind of hand sketch them out because I am a very visual learner. If you came to my office and we had a conversation I’d be in front of a whiteboard the whole time, so I thought if I’m blogging that’s how I should blog. That’s my voice, that’s how I speak, that’s how I share. So what I am doing is my goal is three times a week to blog and every blog post will have a sketch out image like that talking about a concept along with the article and hopefully some cool case studies and images and its going to be really fun so that’s kind of what’s happening.
So soon this will be the home of all my content. It will be at blog.dotcomsecrets.com. So some of you may think, “Russell why in the world are you on the Clickfunnels blog? We noticed you also launched a blog at Clickfunnels. Yes, there’s blog.clickfunnels.com. But one big core thing with Clickfunnels that I wanted to do that it’s different than DotComSecrets. As you know DotComSecrets is my voice and me and my face all those kind of things which is fun because you get popular and you get easier to do deals and there’s a bunch of benefits that come from like a guru –based business but there’s a bunch of negatives too. You can’t sell a business like that very easily and a bunch of other things. And so what I wanted to do with Clickfunnels is we’re trying to build a company that is not based on me. And so if you look at how I try to have things structured, it’s not a 100% perfect but we’re trying to structure it where Russell Brunson of DotComSecrets is like an affiliate. A super affiliate, the biggest fan of Clickfunnels in the world because we are. But my voice and my everything will be heard there primarily whereas Clickfunnels.com is a software company and I am sure I will guest blog on that blog but the core voicing for messaging can’t be me otherwise it’s not a sellable asset in the future. So if you look at right now, we got Steven, you guys heard from a couple of episodes back who is our head content developer. He’ll be doing a blog post a day and that’s kind of a full time job for him. And we’ll probably bring in other guest bloggers and things like that and I am sure that I will be a guest blogger in the future. But supporting that we have multiple voices not just mine because that’s how we’re trying to grow a business that will someday sell. Not that we want to sell it, in fact I don’t want to sell it. I had a lot of arguments about this with my partners.
We may someday when we’re bored but that’s like 50 years from now. So as of right now – in fact it’s funny at the Funnelhacking event someone asked that question they said you know, “Infusionsoft went public…” and this and that “Lead Pages is taking our money, what’s your guys’ plan?” And I was like – I told them I said, “For the last 12 years I have been working towards like my dream business and this is it.” And I was like “If we will sell the business and I woke up tomorrow I wouldn’t know what to do with my life. I wake up tomorrow I want to do Clickfunnels. So as far I’m concerned I am not selling now or ever.” And I got a standing ovation for that so, apparently that resonates with some of you all which is cool.
So anyway, that’s kind of where it’s at. So as far as some value for you guys think about some of the stuff I talked about, if you were building a guru brand find one central spot to communicate and try to make it more simple, that’s one big strategy I am focusing on right now. And if you are building a secondary company that is not guru-based you can still use your guru to be the fuel source for it initially like we’re doing with Clickfunnels but long-term there are big benefits of not branding yourself all over the place. Like my face is not all over – oh crap, actually the new version is. It’s out converting the other one, dang it. So my face is currently on the new Clickfunnels sales letter, but that’s just because it’s out converting it. But you know what I am saying, I’m not saying like, yeah anyway hope that helps.
All right cool. Well I appreciate you guys. Again if this is the last podcast in your feed just go refresh it or re-download it or re-subscribe to whatever it is to make sure you don’t miss on any future episodes because I have some crazy, cool, amazing fun, exciting awesome stuff for you guys coming up in the very, very, very near future. And that’s what I got. Thanks everybody and we’ll talk soon.
What REALLY happened during the 60 minutes we had with Tony…
On this episode Russell tells the story of his hour with Tony Robbins and all the juicy details leading up to it.
Here are some cool things to listen for in today’s episode:
So listen below to hear all the amazing details behind the scenes of Russell’s hour with Tony Robbins.
---Transcript---
Good morning everyone, and welcome to Marketing in Your Car.
All right, all right, so everyone keeps asking me. I've been getting hit up all over Facebook and Voxer and everything to hear the story what happened this weekend with Tony Robbins.
And so I thought instead of me telling the same story a million times, I'd just tell it once here. So that's the game plan. So you guys have a chance to hear what really happened.
If you haven't seen the pictures yet, this weekend we had a chance to go and film Tony Robbins, which was super cool. So kind of the backstory behind it. A little while ago, you may or may not remember, he launched his new book called: Money. I'm blanking on the subtitle of course, but it's basically a wealth investing book about how to invest your money to make a whole bunch of money.
And he went through and interviewed like 50 of the world's wealthiest self-made billionaires and found out how they did it and wrote a whole book on it.
When the book launched about 10 months ago, he sent me a preview copy and told me what was going to happen. I was like, "I'm really good at this whole book funnel thing. Let me help you with it." I showed him some cool tips and tricks and things we were doing.
He got all excited. He said, "Here's my team that's doing it. Can you get with them and help them do it?" So I called his team up and his team was not like an internal team. It was a team he had hired to do this who had never actually done an info product funnel in the past.
And was very threatened by the fact that I was willing to help him for free because they were getting paid a lot of money to do it. So they fought me tooth and nail on everything. We actually built the entire funnel in Click Funnels and it was a million times better than theirs and they still wouldn't use it, it was just nuts.
And Tony was like, "I'm so busy speaking everywhere. You've got to coordinate with these guys." And they shut me down. So eventually I just gave up and quit trying.
I was like, "I tried to help, but if I can't help, then I can't help." So fast forward to like six months later, Tony gets a hold of me and calls me on the phone.
I think I might have emailed him my book results and said, "Hey, here's what we do with our book. I thought that was pretty cool. If you ever want me to help you with it again, let me know." And like a month later he called me up so we had a call and I just walked him through the things I thought they did right and the things I thought they did wrong, and some simple tweaks and changes.
And it kind of ended there. I didn't hear back from him for a little while. And then like a month or two later I guess he let go of that old team and was going to bring it all in-house.
He said, "We're bringing it all in-house. We're going to redo this thing, do it the right way, kind of the way you mentioned. Do you want to coordinate with my team and work with them? That would be awesome."
So I get on a call with their team. And this is kind of a newer marketing team that has just been assembled and they're in charge of this whole thing and none of them had ever done it before.
And so they got on a call with me and I kind of consulted them through how to do it. And then you could tell by the sound of their voices they were like, "Well, okay, good luck. We have to go figure this out now."
At the very end I was like, "If you want, I'd be willing to do it for you guys. It would be really fun for us."
They were like, "How much are you going to charge?"
"I'll do it for free."
They're like, "What?"
"Yeah, pretty much my whole goal in life is to make Tony Robbins think I'm cool, so I'm going to do it for free to make him think I'm cool."
And they were really relieved on the other end. They were like, "Are you serious? That would be amazing." They got so excited.
I said, "The only thing is if we're going to do this, we're going to have to redo the videos, because the offering is wrong and the sequencing is wrong. Almost everything is wrong in this funnel. We've got to redo it all. So you've got to coordinate time for me to go film with Tony so we can re-film the whole thing."
They were like, "Okay, we'll take care of that."
So that was about a month ago. So for the last month we've been figuring out the right offer, the right sequencing, the right upsells, downsells, the order form bumps, all kinds of things with his team. And then we had to find time to film with Tony.
So we were hoping to go out and film at his house, and that almost happened. But then Tony was doing Business Mastery in Vegas this weekend and they were like, "How about instead of coming to his house you go and film him during Business Mastery."
I was like, "Oh, crap. All right, fine." Because that would have been really cool to go to his house. But this was almost as cool. So that was kind of the backstory leading up to this.
So then that was this weekend. So this weekend we were flying out. So we woke up Saturday night. So Saturday night, they told us what hotel he was in, which was not where the event was at, by the way. I found out later.
And it was in these towers. So they were like, "If you can get a room in the towers and film there, that would be really cool."
So we called and we ordered a suite at the towers suite. This is funny, the cheapest suites are $2,500 a night. I was like, "Oh, crap." So we got one suite for one night so we could do this whole thing.
So we booked a suite. So we get there. When we got to Vegas the suite wasn't ready yet so I texted Tony's people like, "Hey, our suite's not ready yet. We're set up. Can we come to the event and see what's happening?"
That's when they told us, "Sure, it's over at the Cosmo." So we jumped in a taxi, drove over to the Cosmo and got there at the event and they gave us little name badges that said we were staff so we could come in and do whatever we wanted, which was kind of cool.
So we came in, we sat in the back. And then I just watched Tony onstage for like two hours. Which if you've never seen Tony onstage, it's like amazing. I could sit there and watch that for days and not even get bored.
So I watched Tony onstage for two hours, which was really, really cool. Then we got a call from the place saying our suite was done. So we had to jump out and leave and go back and get the suite all ready.
So we went and got the suite all ready. When we first walked in, for $2,500 I thought we were going to have this amazing suite with this huge view and everything. We walk in and it's this really gold, busy, nasty, I don't know. It was a really ugly room to be honest.
And then our view overlooked the dead part of Vegas where there was nothing there. I was like, "Are you kidding me?" So we spent an hour getting lights set up and equipment and stuff. We couldn't find a view that looked good outside. All the views did not look good.
I was like, "Aw, dang it." So finally we found this one spot from one of the bedrooms that actually looked over this kind of cool area and it looked really cool. So we set up everything in this one bedroom.
So everything was kind of going good, putting things together. Then I get a text from his assistant that says, "Hey, do you mind lowering the room temperature in the rooms to at least 63 degrees?"
I'm like, "All right." So we go and crank all the air conditioners in all the rooms down to get it down to 63. So it's like blowing freezing cold air in there, we're all getting stuff set up and ready.
And then all the sudden there's a doorbell at the suite. Ding dong! And we go and answer it and it's the head of Tony's marketing team who's been helping us with this project. So he came in and was talking with us and we were talking for like an hour and he was the one communicating with the team.
Then he gets a text, "Okay, Tony is still onstage." I think he was supposed to be there at 5:00 in our room. So we get everything ready by 5:00. We were ready for it to happen.
And at 5:00 he gets a text like, "Tony's still onstage for 10 or 15 minutes." Which in Tony time probably means another hour or two hours. And so we started talking to him and waiting and every 20 or 30 minutes he gets a text like, "Tony's still onstage."
Okay. And so this whole time you can imagine our nerves are building up and I've got this lump in my stomach and I'm sweating cold sweat because it's freezing cold in the room and I'm nervous and I'm shaking and I can't stop shaking because it's so cold and I'm so nervous.
It's just crazy. So finally we're waiting, we're waiting. And finally the text that Tony has left the hotel and is coming towards us. We're all excited, going crazy. So we're getting ready. And 15-20 minutes later all of the sudden the doorbell rings at the door.
And of course in my mind I'm like, "Tony's here!" I'm going crazy. I had some people in there and I was like, "Record this with your iPhone. I want to capture every cool thing that happens."
So they got their iPhones out to record. I go to answer the door and it's a lady and she's like, "I'm here to drop off stuff for Tony." She had like a green drink and then some makeup, some powder for hair and makeup type things.
So she came and dropped it off in the room and she left. "Okay, that was not Tony. But calm back down, relax." We're trying to be all cool and not act like little groupies or whatever.
And then a few minutes later the doorbell rings again. So we run over to the door and this man comes in. He's got a headset thing on and he comes and shakes my hand really strong. This dude just let me know that if he wanted to crush my hand he could have.
He like shook my hand and I was like, "Wow." He whispers really quietly, talking to me.
He's like, "I'm security. I need to do a sweep of the hotel."
I'm like, "Sure, come on in."
So he came in and sweeps all the rooms, does an interior sweep or whatever. I don't know, to see if there's weapons or bombs or superfans. I don't know what he's doing. So he's coming in and we're like, "This is so legit."
He's got security guards sweeping the premise before he comes in. Then the guy says, "We're clear." So the guy leaves.
So we get a text from Tony's people again saying he's in the hotel. He's upstairs prepping with the scripts. I wrote the scripts for all of the upsells and stuff, so he's prepping on the scripts, trying to prepare himself for it.
So we're waiting, waiting and a few minutes later the doorbell rings. I'm like, "Oh no, it's Tony!" So we're getting all excited again. The cameras are out and it's the security guard.
He's like, "Tony will be down in 10 minutes."
I'm like, "Okay, you could have just told me that." Anyway, so we're waiting 10 more minutes. Then the doorbell rings again, everyone gets excited, we come out and it's not Tony.
It's the security guard again. He's like, "He's coming down the elevator."
I'm like, "Why do you have to tell me that? Why can't you just wait outside the door until he's here? You're freaking us out."
Then we close the door and we're waiting, like "He's in the elevator. He could be here any second now. We're just going crazy and all of the sudden we hear three, four, probably five people coming down the hall."
I'm like, "Oh man, here it is." I open the door and there's like Tony's whole entourage around him and then he comes in and he's just bigger than life as always.
He comes in and he's like, "Russell, so good to see you. Thanks for taking on this project." He gives me a hug, which we got the whole thing on tape, which was kind of cool on one of the iPhones.
He gives me a hug and then says, "What's the plan? What are we doing?"
I'm like, "We're filming back over here." And we were like over an hour past when we were supposed to start, and he had a hard deadline of an hour. So we had like exactly an hour block now.
First we had two but then we cut it down to an hour. So we're like, "Okay, we got to move fast."
So we move him back over to the room, get him all set up, microphones set up, do sound test. And he's sitting there in his head rehearsing the scripts and stuff. And I'm like awkwardly sitting there like, "Do I say anything? Do I not? This is Tony Robbins. I don't want to mess with his flow."
And finally he broke out of state and came to me and started asking me questions about my wife, my kids and my family and business and it was really cool. We kind of had a moment there just to reconnect, which was fun.
Then he said, "Okay, let's get started." So I kind of prepped him on script number one. He had three or four of his content team, who are these girls and they come and like do all the content stuff and they prep things for him. So he was asking questions and they were looking up all the answers for different things he was going to be talking about in the scripts to get exact numbers and stats and details and stuff.
So they were looking things up and feeding him lines and everything. Then boom, we start recording. We got the first video done. Then we did the upsell video, then the second upsell video. And then we did a video for the coaching application for his high-ticket sales process.
And then we were kind of done and we wrapped up. And so he's pulling the mic off and I'm like, "Do you mind if I show you something really quick?"
He's like, "Sure."
So we had in the other room our laptops setup because we were building his funnel out in Click Funnels. He had heard about Click Funnels but I wanted to show it to him. I knew he hadn't actually seen it. I was like, "Hey, check this out."
So I showed him Click Funnels and he was like, "Wow, this software looks amazing." Which we were just like, me and Dylan Jones, one of my Click Funnels partners, we were going nuts jumping around like, "He thinks it's amazing."
And then I showed him my book funnel. I was like, "This is how it works. You see page-by-page how the stats are. You see the numbers and you see everything."
He was like, "This is amazing. This is more visibility than I had in my book launch."
I was like, "Yeah, that's why we use Click Funnels. It's amazing."
And then he saw one of our stats, which was how many people filled out step one of the order form, but not step two. We had like 90,000 leads and then from that we had like 26,000 sold.
He's like, "Why is that number there?"
I'm like, "Well a lot of people fill in step one but they never fill in step two."
He's like, "We need to make a video to talk to those people."
I'm like, "All right." So we ran back in the room, re-miked up, got everything ready. And then clicked record, and recorded him saying, "Hey, I saw you filled out step one but not step two. What's the matter? You need to go get your credit card."
It was really fun. We made a fun video there. We did that and then came back out and we showed him Click Funnels again, showed him the rest of the pages, showed him the pages we had started building for him.
And he was really excited and then he said he had to go obviously. He gave me a hug and just basically thanked us for working on this project and said if I ever need anything that he's here for me, which was cool.
He said that I'm one of the few internet marketers he trusts, which was cool. And then walked out the door and he was gone. It was 7:11 when he left, so he was there for almost exactly an hour.
And when he left, we all were like, "Ah…"
We were stressing out so bad from everything. The room was freezing cold so we cranked the heat back up and we just sat there for like 10 minutes talking about how cool that was.
And then we were like, "We haven't eaten all day. We are starving." So we went down and ate and just talked for the rest of the day about how cool everything was. So that was the experience. It was amazing.
We're just honored to be a part of it and to have a chance to help Tony and help him get his message and everything he's doing out to the world. We're just so grateful for him for allowing us to have that experience.
Because it was so awesome for everyone who was involved and it was so exciting. So that is what happened. Now you guys know. And now hopefully our goal is to have this new funnel up and live by the end of the month.
You guys have a chance to see it. So you should go buy the book and support him and support what he is doing, because it is amazing. All right, guys, that's all I got.
I'm at the office, time to go work. Have some more fun and we'll talk to you guys soon!
Get secret access to, what Russell considers, the #1 supplement for entrepreneurs.
On this episode Russell talks about a tool he’s used the last few months to help his performance. He talks about all the benefits he has gotten from it.
So listen below to find out what awesome supplement is Russell’s new favorite.
---Transcript---
Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.
All right, everyone. So this is a special episode. I think this is the first episode that I'm going to tell you, you need to buy something. Usually I us this just as an outlet for me to talk about cool stuff and share stories and whatever.
But I've never sold you guys anything, and I don't really want to sell this to you either. This will make more sense in a minute, but this is a tool that I've been using for the last two or three months that has given me a crazy performance increase and it's something that's not even live yet.
You'll probably hear about it in like six months or so, but there's a little gap in the window right now that I can let you guys in. I think there's enough value that I'm sharing with you guys who are my faithful Marketing in Your Car listeners. It's not even something that I'm sharing with my list right now and probably never will.
Maybe I will, but I'm not for sure because there's a reason. Okay, let me step back. This is the reason: it's a network marketing program. I had sworn of network marketing programs forever. I'm never going to do one again for a lot of reasons.
But these guys sent me this product. I took it and the results that have come from it have been nothing short of amazing. And so because of that, I want you guys on it, not because I want you in MLM, because I don't care. Not because I want you to build a team, because I'm not building a team. None of that crap.
Just because you need it. And so for some of you guys that's going to be enough I know because you'll take my word for it. Some of you guys might need a little more story, so I will give you a little more backstory.
A lot of you guys know that I take on average anywhere from 40-60 different supplements every morning, mostly because I really enjoy taking supplements and the different effects that different ones give me. Some give me more energy, some give me more focus, some give me more different things.
I'm very particular about what I put in my body. I test everything, I see what works and then things I like I stick with. So I'm also very much someone who is not big with synthetic things. I like clean, natural stuff like that.
That's some of the premise. With that I always have friends who are like, "Of all the 60 things you can take, what would be the best one?" And it's hard because it depends on you. There's so many different variables and aspects.
What are you looking for? Are you looking for more energy? More focus? More clarity? More endurance? More creativity? There are so many different things, so it's hard for me to just say, "Take this one or this one."
That is until now. There's one thing I've been taking that I would say if I was to get rid of everything and just take one thing each day, it would be this. In fact, over the last week or so it's all I have been taking. I've cut back most of my stuff.
Because I want to feel the benefits of it isolated from everything else. So there's the nerdy chemical Russell talking. So there's the first part of the story.
Second part of the story, some of you guys may have been following or have watched some of the bulletproof movement. Dave Asprey has become a friend and someone who is a hyper Click Funnels user. In fact, all of their pages outside the Wordpress blog now are built inside of Click Funnels, which is exciting.
He introduced the whole concept of bulletproof coffee. It blew up. It went huge. It's been all over the news. It's been everywhere. He wrote a really good book called: The Bulletproof Diet.
And I've got one problem with it though: I'm a Mormon. I don't drink coffee. So I could never use it. But I kept seeing all my friends having these dramatic, amazing experiences with bulletproof coffee.
And so eventually I went and studied it to see how it works, and then I made a Mormon version of bulletproof coffee, which is kind of closer to bulletproof hot chocolate. Only it didn't taste very good.
Anyway, I went back and forth and eventually over a four- or five-month period of time I figured out a way to make it amazing and I loved it. I loved all the effects the came from it. I love the clarity and mental focus and all these things. There's a whole study and a whole bunch of stuff behind high fat diets.
In fact if you've listened to my podcast for the last couple years, you've probably heard me talk a little bit about some of those things. But from a “mental ability to dominate my competitors” standpoint, I say it with a laugh.
But really, for me to be able to wake up and go to work and have mental clarity for an eight-hour day, the bulletproof Mormon version, the bulletproof hot chocolate, whatever you want to call it, it helped me more than anything, any of the supplements or the things that I take.
The one problem is that unlike a lot of people, I never lost weight on it. In fact, the opposite came true. Earlier this year in January I was actually 222 pounds, the heaviest I had ever been in my life. I got my bodyfat measured and I was 25.9 percent which is also the highest it had ever been. I was depressed.
Because I'm loving this bulletproof coffee concept. Everyone I know is losing weight on it except for me. I'm blowing up and getting fatter and fatter and fatter, even though I love all the external benefits that came from it.
So I ended up stopping it because no matter how good it made me feel I couldn’t keep gaining weight for all the obvious reasons. So I went back to more of a traditional bodybuilding diet, started losing some weight slowly and that's kind of where I was at.
And then one day my friend sent me this thing in the mail. He said, "Hey, I know you're doing the whole bulletproof thing."
I said, "No, I'm not doing it anymore because I'm getting fat."
He's like, "Well try this, man." He sent me like a week's worth of these sample packs and said, "Try this out for a week. Go back on a high-fat diet, do everything you did before and just see what happens."
And so I'm like, "All right." I went back for a week, started taking these things. And two things happened. First off, this stuff tastes like candy. Not kidding. It tastes like somebody put a popsicle in a cup, melted it and you get to drink it. So that was awesome first off.
The first time I took it was a Sunday. I was about to head out to church and hadn't eaten breakfast yet, so I downed the stuff really quickly because he had sent it to me. Then I had a busy day at church. I didn't get home until like 4:00 in the afternoon.
I hadn’t eaten anything all day. When I got home my wife is making dinner and she's like, "You hungry?"
I was like, "I'm not. How am I not hungry? I should be starving right now. I'm not even tired." Usually if I don't eat during the day I'm tired.
I was just like, "I feel amazing. I've got energy. I feel full. I don't know what's happening. Oh wait, I took that thing this morning."
Literally, one sample and I was sold. I called the guy up and I was like, "Ship me as much as you can."
He said, "I can't. We're sold out."
I'm like, "What do you mean you're sold out?"
He said, "We're pre-launching right now. We only have X amount and it's gone."
I was like, "Dude, I need some." It took him about a month for him to ship me out a month's worth. So I had four or five weeks where I remembered what it was like but I couldn't get it.
So I finally get the stuff. I start taking it again and it's amazing. I feel the same stuff but even more so than when I was doing bulletproof stuff. It's amazing. There's no fat in this stuff, so you get all the benefits and the clarity and the focus and all those things without the fats.
You can do the high fat diet if you want. You don’t have to. I was doing it. What was awesome is I got the benefits from it, but then what was cool for me is I started losing weight. And I found out later it's because this stuff lowers your blood sugar levels and gets of all your cravings.
A whole bunch of really good things. I looked at my weight. I went from the end of January at 222 pounds to now, just by using this magic stuff, I am right now 196. So I am down a lot of pounds. 26, 28 pounds, something like that.
And my bodyfat percentage is well below 20 percent now and it's plummeting. And I’m not really doing much different. I was working out consistently before and working out consistently now. All I did was I just added this stuff and I'm able to get more done. More focus, more energy and I'm losing weight.
So I am a big fan of it. I'm not trying to sell you on MLM. I just think you need it. You're an entrepreneur. You're trying to make money, you're trying to be successful. This is a tool you need.
I gave it to my dad. He's addicted to it now. Half of the Click Funnels team is on it. The other half, I don't know if they're waiting for it, but eventually they will.
So I just wanted to let you guys know about it. Right now it is sold out again. It's so funny. You can only buy it behind the scenes. It's really hard to get right now. Even with that, they're averaging $35,000 in sales a day.
It's nuts. And so I ordered six boxes a month ago and so far one of those six boxes have come. The other ones are still on backorder. So to get it is hard, but it's going to get harder. I want you guys getting this ASAP.
It's probably going to go live in two or three months to the public. That point is just two or three months away. If I was you, I wouldn't want to wait. I went nuts waiting six weeks. In fact, I'm nuts right now.
I've got my kids on it right now. There's a version that has a little bit of caffeine and a version that's caffeine free. All my kids are on it, my wife is on it. And my kids are downing it so fast I'm almost out of it again.
So anyway, I just wanted to let you guys in because this is a tool you guys need. If you're entrepreneurs, if you're high-performance, if you want to be more successful, you need this.
So if you're interested, this is what you've got to do. Again, I feel stupid because this is not an MLM pitch. It's going to cost you $350 for month one. That will give you all the MLM crap, the info kit and all those kind of things that I don't really care about.
But the cool this is you get basically two months' worth of product that first month. And after that I think it's $100 or $150 a month to keep getting it, which is totally worth it, which is kind of cool.
So what I recommend doing is spend $350. You get the stuff that will give you enough for two months' worth. Just try it out and just see what happens. I promise you guys you're going to lose weight, you're going to feel better, you're going to be amazing. I can't even explain it.
So if you have questions and you want me to answer a bunch of questions about it, sorry I'm not the kind of person that's going to do that because I'm not building MLM. I’m not into that kind of stuff. I'm not recruiting you. I'm not doing anything.
I'm saying if you trust my opinion on supplements as someone who takes 50-60 supplements a day, if you trust my opinion on it and you want to achieve more in a shorter period of time and you're in, you say, "I trust Russell, I'm in." Then I've got a secret thing planned out for you guys.
It is for Marketing in Your Car people. I haven't set up the page yet but I'll set it up tonight. If you got to RussellBrunson.com/ what should we call it? We'll call it insider.
So www.RussellBrunson.com/insider. Go there and I'll have a little form. All you have to do on that form is put your name and your email address and say, "I'm in."
When you fill that out it's going to send me an email. I'm going to manually go into my back office and I'm going to type in your email address. It's going to send you an invite and then you have 24 hours to go and spend $350 for the first kit.
That's it. You'll get the stuff. And if you don't think it's freaking amazing, then you're crazy. If you do think it's amazing, then I get it. The other thing I'm going to put on that page is I was so inspired and loved the product so much that one night after I took it I sat down and I wrote an explainer video script for these guys.
And it's not done being animated yet, but the script and the sketch is there so I'll put it on the page. It will help you understand why the product works. So if nothing else, just go read that script. You'll be like, "That's pretty cool," and you'll see that video when it comes out in a couple months.
That way you'll get kind of the gist of what it is. If you're in, just name, email and you're in. I expect if you fill that form out, you need to sign up in 24 hours because your invitation will expire and that's going to be your one shot.
I'm not selling you anything. I’m not looking for fence sitters. If you're interested in testing it out, test it out. I promise you guys will love it. So that's the game plan.
Again, what did I say? www.RussellBrunson.com/insider and I'll have a form there tonight. My brother should post the podcast tomorrow so we'll see these coming in.
This is a very limited thing. When the site goes live, it will pull away. One of the things I'll give you as a bonus, for anyone who signs up, what's today's date? I'm looking at my phone right now. Today's date is the 6th of August.
How about this, my anniversary is August 10th. So if you have ordered by August 10th through that link that I send you guys, I should get your address. If not, I'll ask for it. I will ship you out a box of our Ignite supplement.
It's a pre-workout drink that tastes amazing. It gives you tons of energy and it's something we use when we're doing our hackathons. Don’t take it every day, but take it whenever you need extra energy to make it through a long all-nighter trying to get some stuff done.
I'll send you guys a free box of that. That expires August 10th, so if you guys are listening to the podcast on August 12th or any time in the future, you can't get that bonus. But that one is good till the 10th. I'll just get your address and I'll ship you out a box of that for free as a gift for trusting me.
And I promise you guys will love it. So that's the game plan. That's all I've got. So I apologize for pitching you guys. I don’t normally do this. It's been 150 episodes and I've never done that. But it's something that you guys want and you need. I will make money if you sign up, but that's not why I'm doing this.
I'm doing this because of how much more money you guys will make when you have more focus, mental clarity and the weight loss that you guys want. So that's the game plan. I appreciate you guys. Have an awesome day. You can go to www.RussellBrunson.com/insider and let me know if you're in. All right, thanks guys.
The answer may shock you…
On this episode Russell talks about how he is able to take breaks and spend enough time with his wife and kids and yet still meet deadlines.
Here are some cool things to listen for in today’s episode:
So listen below to find out how Russell is able to have a successful business life without sacrificing his family life.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.
Hi everybody, welcome to today. I hope it’s been amazing for you. I’ve been having an awesome morning routine. I’m working on trying to perfect my morning routine, making it a consistent part of my day and trying to figure out what things I like and things I don’t like, and a whole bunch of really fun stuff like that.
I had a good one today. I had a really fun, woke up early in the morning with Nora about 6:30 and then played with her while I was getting my supplements ready, and she fell asleep and went out to the new wrestling room and worked out, and then I got back from there, went and woke up all my kids and jumped in the pool and swam.
Anyway, it was amazing. I’m really liking the new morning routine and trying to get it perfected because I might - I may have just bought WhatsYourMorningRoutine.com. I may be making a video here in the near future showing it. I’m trying to perfect it right now because what I have found is that what you do in the morning is kind of what the rest of your day is going to be like.
How do we perfect that? I’m excited. Anyway I had a really cool question this weekend from a friend and a listener. I thought it was something that’s probably good to touch upon. His question was, “Russell, do you ever take a break or are you always working? Are you home for a little bit and then try to sneak back out to go back to the office and things like that?”
I thought that was a good question that I wanted to address for a couple of reasons. First off, I don’t want you guys thinking that all I do is work even though I do a lot of work. Second off, I want to kind of just address what the purpose of our whole reason why we got in this business is for.
That’s my game plan for today’s message. The question is, “Do I ever take a break?” The answer is yes. In fact, I try to take more breaks than I do all-nighters -- a lot more of them. You know, I’m a big believer - in fact, I spoke this weekend at one of my friend’s events.
One of the people asked me a question like, “Russell, how do you get so much stuff done?” and I kind of told him, “You know, the way I get lots of stuff done is probably kind of messed up compared to how the rest of the world gets things done.”
I talked about when I was in college, you guys know I really struggled in college but I remember I had this I think engineering or some kind of class. I remember in that class they talked about a concept called JIT production -- just in time production -- where you get everything done just in time for things to be done.
I remember when we talked about that, it made sense to me. I remember thinking about as a student, I always struggled with, “Hey, you’re going to have finals at the end of the semester.” A lot of my friends who were really good students would be good at every night, they would study for 20 or 30 minutes.
By the time the final came, they knew the information and they would pass the test. I could never do that. I tried. In fact, I guess that’s why I think I hated high school was I was always trying to study. “Just study so you know all this stuff better,” but it seems so pointless. Why am I - anyway, it just drove me crazy.
I remember my first year in college, I went to BYU. I shouldn’t have been at BYU for a lot of reasons but the main one was I wasn’t an academic smart kid. In fact, I applied for BYU and I got a letter back saying, “Sorry Russell, you’re not smart enough to attend our university.”
I was like, “Oh, that sucks,” and then two weeks later, I was at the high school national tournament. I ended up taking second in the country, came in All American, and when I was there, all these coaches started, “Hey, we want you to come to ASU, we want you to come here,” all these places.
Then I remember that day I saw the BYU coach. He said, “Hey, we want you to come to BYU.” I said, “I can’t. I applied and failed.” He laughed and said, “Don’t worry, we take care of our athletes.” The next week, I got a letter from BYU saying, “Congratulations, we reevaluated your application and you’re in!”
I ended up going to BYU. I was there and school was not a little bit harder, it was a lot harder, way over my head. I had to really work hard and focus to be able to just pass whereas high school I could just do what I needed to do, and I would pass. This is like just to get a passing grade, I had to work really hard.
BYU, they have a testing center. What happens is final weeks, everything shuts down and you can pick whenever you want to take your finals. I’m taking my math final Monday, my science final Tuesday, and whatever that is.
What I would do is I would schedule my test so Monday night at 8 PM, I’m taking the math test. I wake up super early Monday morning, and I lock myself in the basement. I would read the entire math book in a day so everything is in my head.
Then I would go take the test, and pass it. Then the next day, “Okay, today is science,” and I would wake up super early, study for 18 hours, learn everything, read the entire manual again and jump in and take the science test and pass. I would do that through all my tests.
It gave me the ability to compress what most people were doing over six, eight, ten weeks, whatever and get it done in a day and still be able to pass. I actually got really good grades at BYU. I actually even made -- you guys will be proud of me -- the honors list.
I was on the athletic honors board which was pretty cool since I never got over a 3.0 in high school, and got a 3.4 at BYU and I was on the board of the smart athletes, smart student athletes which is still funny to me.
Anyway, I was looking at my business and it’s very similar. I don’t plan things well. We have our certification program coming up in two weeks. Everyone is like, “Hey, what’s the plan? What’s happening? We need a schedule. We need dates and times, all this stuff.”
I’m like, “Do you guys honestly think I’ve started preparing it yet? That would be foolish of me.” If I started preparing now, a couple things would happen. First off, I’d get scope creep. It would getting bigger and bigger, and I would somehow magically fill all of the time it would take for the next two weeks.
Nothing else would get done. That by the way is why most entrepreneurs are failing in life because you try to plan things out six weeks, eight weeks, ten weeks in advance. Because of that, you spend so much time doing all the stupid stuff that doesn’t matter, you never have success.
Whereas for me I say, “Okay, the certification program is this date.” I back up to how long I think it’s going to get that done. For me, it’s about two days of planning and preparation. I know the two days prior to the certification program starting, I’m going to start working on it.
During that two days, I’m going to call my wife and she will know ahead of time -- plenty of time, two weeks in advance -- that I will not be home these two nights. I’m going to be pulling all-nighters, whatever it takes to get this stuff done, and she’ll be okay with that. Now this is a lesson for the men.
If you call your wife at six PM the night of and say, “Hey hun, I got to pull an all-nighter tonight,” she will resent you and be upset and angry. You tell her two weeks in advance, she’s cool with it, not a big deal.
That’s what I do. I tell her two weeks in advance what’s going to happen. Then I get in there and lock myself down. I don’t leave until it’s finished. Now most of the time you guys hear from me are during times like that when I’m in crunch time and I’m pulling all-nighters because that’s when it’s really fun to talk to you and share stories.
That’s what’s happening but that is not an all the time type thing. They’re very finite periods of planned crunch time. It’s just like me going to college. I’m locking myself in the room and reading the entire exam book so that when I take the exam, I’m prepared.
That’s how I work on my life. In between those times, I have a lot of things that are happening but I’m very big on deadlines. I know that this is due on this date, and then I backdate what I need to get done, and then if it’s going to be one of those things where I know it’s going to be a lot of extra time, then I know it’s going to be an all-nighter or whatever, I just plan that ahead of time.
But most of the time I don’t. Most of the time, my goal -- and I’m not perfect at this but I’m trying to. I’m getting better at it is that I try really big to be present wherever I’m at. For example, this week my goal is I’m working -- it’s 10:30 right now. I woke up this morning and did my morning routine, hung out with my kids, had some fun, hitting the office now, 10:30.
I will be leaving the office at five o’clock today. On my drive home, I’ll talk to some of my coaching clients to get that done. When I get to my house, I will turn my phones off. I will leave them in the car, and I will be present for my wife and my kids.
That will be my break. That night, I will come home, we’re going to goof off and have some fun, jump on the trampoline with them, have dinner. We might go on a walk, put the kids to bed. I’ll hang out with my wife. We may watch TV, whatever it’s going to be but I’m present and there with them in that time.
That’s my break. The reason why my wife is okay with me saying, “Hey, these two days, I’m not coming home because I need to get stuff done,” because the other days, she knows that I’m there and I’m present and I’m hanging out with them.
I’m trying to make those times as amazing as possible. That’s kind of how I do it. Yes, I do take brakes as often as possible. In fact, everyday I’m trying to take a break from five or six o’clock at night until midnight.
Some of my friends always tease me, “Russell, how in the world do you do all this stuff plus have time to watch all these shows and all this other stuff?” That’s why because I know that when it’s time to get crap done, I get crap done and when it’s time to have fun and just be present, I make that time and I try to protect it and guard it as much as I can.
Again, I’m not perfect. If you ask my wife, she’ll say, “I know Russell sneaks out. He checks his phone sometimes,” and I’m not perfect by any stretch but I’m trying to be and I’m getting better at it. While you guys hear a lot of the crazy all-nighters and those kind of things, that’s not the majority of my time.
If it was, I would burn out and crash, and be really tired, and I wouldn’t be able to have a functioning life and family, and kids, and everything else that’s really the reason why we got in this business. I tell entrepreneurs all the time that one of the biggest challenges they’re going to have is not becoming success.
It’s going to be when you become successful, you’ll become so addicted to the process that a lot of times, you will give up the main reason why you got into this. You know, people get in because they want time freedom, more time with their wife or kids, or their family, whatever it is.
They become so addicted with it that they give up their wife and kids and their family, and they keep doing it. I’ve been in that spot in my life before and in my business before. I’m trying to make up for those things now and make changes, and try not to have that.
I just want to stress for you guys that this whole business, this game is fun. It’s too much fun sometimes but it’s not the point. I think that sometimes we think it’s the point. I had a friend recently who was having some marital issues and was struggling.
It was an issue between the business and their spouse. I just said, “Look, this business is a game. It’s stupid. It has no real purpose whatsoever outside of something to entertain us. Your family is the only thing that really matters.”
There’s a famous prophet in our church and he said, “No success can compensate for failure in the homes,” David O. McKay. I’m a big believer in that. In fact, one of my close friends and mentors, David Fry, every time he speaks on stage, he says that.
He says, “Before I get started ,I want to talk about something important.” He says, “No success can compensate for failure in the home.” It’s true. Business success, this stuff is all stupid. It’s a game. It doesn’t matter.
When we die, it’s gone. The only thing that really matters is our relationships, our family, what we do with our spouses, how we treat our kids, and who we help them to become. Don’t forget that part. Don’t get so obsessed with the journey and the money, and the joy outside that we forget about the reason why we actually got in this business, the reason why we actually do what we’re doing.
Hope that helps you guys a little bit. If you haven’t take a vacation for awhile, schedule one in. Block out the time. I was listening to Garrett J White, the master coach and mentor, friend, and a really cool guy. The message he keeps sharing over and over again is talking about if you want to have it all, you got to schedule things.
You got to schedule time for your wife and for your kids. You need to have date night once a week and all these kinds of things. It was just really kind of refreshing, the message for me this morning as I was thinking, “Yes, I’m moving towards that direction of having more fun.”
In fact, my wife and I had an amazing date last week. You know, normally when we’d have a date, we’d wait two or three weeks before our next date. This morning, after I listened to Garrett, I walked into the house.
This is after I got out of the pool with the kids. I said, “Collette, we got a date tomorrow.” She said, “What is it?” I said, “I’m not going to tell you. Just bring your swimming suit. It’s going to be amazing.” That’s the game plan.
Once a week, a bunch of other cool stuff; anyway, appreciate you guys. I’m at the office, going to put in a full day and then go home and take a break and be with the kids, be with my wife because that is why we do what we do.
I hope you guys have a great day today and we’ll talk soon.
All the cool stuff you’re going to get inside of Clickfunnels because of this month’s hack-a-thon.
On today’s episode Russell talks with a special guest, Steven Asketsos, who is here all the way from Australia for the hack-a-thon.
Here are a few fun things you’ll here in this episode:
So listen below to find out how Steven feels about the hack-a-thon and the Clickfunnels changes.
---Transcript---
Russell Brunson: Hey everyone, this is Russell Brunson.
Steven Asketsos: And this is Steven Asketsos.
Russell: And we are here in an exciting Marketing in Your Car.
Russell: Hey everyone, so we have been in the middle of a hack-a-thon as you guys know. I’ve done some podcasts on the way home. I’m here today because one of our newest additions to Click Funnels, we flew him here from Australia and he’s been hanging out for his first hack-a-thon.
I want to get in his own words what it’s been like to be on the inside. Do you want to tell everyone what it’s been like?
Steven: Yes, it’s been pretty crazy. I flew up 32 hours to meet these guys and I don’t know what I was getting myself into but I got here in the end I think with four different airplane flights, went through five airports but I got here at midnight.
First day was awesome. We’re just smashing our work. Russell introduced me to the team. I met Dillon, Winter, Todd, Ryan - absolutely awesome team, finally get to see how Click Funnels has been so successful.
It’s been awesome to work with everyone, and we’ve been smashing it. We’ve been hustling it out till four AM every night and really putting the hard hours in. I think you guys are going to be really pumped to see what’s going to come out in the next few weeks. We got some really cool things planned.
Russell: Awesome. Talk about day two, what happened because we had a special guest come hang out with us.
Steven: Yes, that’s right. On day two, we had Mr. Neil Patell join us. I’m sure you guys are familiar with Neil with KISSmetrics and Crazy Egg, and Hello Bar, and I think there are a few other companies he’s founded with Quick Sprout and whatnot but oh gosh, I don’t know where we’re going.
Russell: We’re off-roading it.
Steven: Off-roading in a new car - only Russell would do this. Anyway, Neil came down and he shared some epic, epic takeaways with us from what he’s doing in his own companies, how we can grow our company. Yes, he’s been killing it on the content marketing side.
He just dropped absolutely golden nuggets. Hopefully you guys are going to see the awesome blog posts come and see some of the value that’s going to come onto the blog side of things as well.
Russell: Yes, it’s going to be awesome. Steven joined the team to help us with all the content stuff so we thought we should hire the man Neil Patel to come in and coach us on that so that we could do it right. It was good.
I think we were going in a good direction but he helped steer us, “This is the perfect way to do it.” It’s been fun to see what you’re able to do with this as your baby in the company now, some exciting stuff. The last five minutes before we just jumped in the car, basically Dillon got excited and wanted to launch everything he’s been working on for the last year, all in one month.
We filmed a video. You guys will probably see it on Facebook or through email or somewhere. We are basically launching pretty much everything, all the rest of the stuff in August. That means first off, there’s a brand new UI that’s amazing.
It looks like a whole new company. It’s simpler. It’s stripped out, all this kind of stuff. It’s awesome, a new homepage, the new site which I spent the whole week building which I think I’m proud of it.
Steven: Yes, it’s pretty good.
Russell: I’m not going to lie. That’s kind of cool. Then we’ve got Backpack is going live so everyone will have the affiliate program inside their accounts here in August. The dream car contest is going live so you can win the Corvette I’m driving in or whatever car you want.
Actionetics which I thought was going to be another two months before it’s coming out is now happening this month, and we got accounts yesterday. It’s nuts.
Steven: It’s crazy. People are going to be blown away.
Russell: Yes, I feel bad for every other auto responder company on planet earth literally. Yes, it’s amazing. Imagine editing emails in the Click Funnels email editor.
Steven: Oh, I’ve never seen anything like it. It’s actually like - I don’t want to swear but it is absolutely amazing. To do something so easily, I personally was telling Russell this earlier, about half an hour ago. I hate emails.
I hate making them, I hate sending them but as soon as I logged into this, it was pretty amazing. It felt like I was at home. It felt like I was finally able to just dive deep in and everything was just done for me the way I like it.
I think you can’t get much better than that. I think you guys are going to have a lot of fun creating emails, the same way that when you first jumped into Click Funnels and you started playing around with funnels, and you were just locked in there for three hours and you didn’t come out of your bedroom or you didn’t see your kids, or you didn’t see your wife and you got yelled at, you would be the same with your email editor.
It’s going to be a rollercoaster ride. I can’t wait to see it come out.
Russell: Anyway, you guys are going to love it. We just wanted to give you a quick update because the end of the hack-a-thon is here. It’s like two or three or four in the morning, dropping Steven off at the hotel and just wanted to say hey to everybody.
He has been listening to Marketing in Your Car since day one, and now he’s on officially Marketing in Your Car which is exciting. So I appreciate you guys, thanks for listening. Thank you for being here.
Steven: Thank you for listening guys and it’s been awesome, thanks Russell.
Russell: All right, we’ll talk to you guys soon.
My afterthoughts from our “consult day” with the LEGENDARY Neil Patel…
On this second part episode Russell talks about working with Neil Patel and what some of the cool things he got from him are.
Here are some interesting you’ll hear in this episode:
So listen below to hear some of the cool things Russell got from Neil Patel to help him see his business through a new and different lens.
---Transcript---
Hey everyone! This is Russell, and welcome to Neil Patel Part Two of Marketing In Your Car.
Hey everyone! So I just finished our one-day consult with Neil, and it was pretty awesome. So we had a good time, and it’s kind of reconfirmed to me the power in what we kind of talked about in yesterday’s podcast. So if you haven’t listened to that one, yeah, pause this one, go back to that one, and then come back.
So I was talking about, you know, how to compress like a decade worth of experience into a day, and hiring people who are amazing, and paying them to have them come and do that with you in your company and get a new set of eyes on what you’re doing. So we had Neil come out today, and I suppose you don’t know Neil Patel.
You can go see Google and he’s all over the place, but it’s been interesting because one of the big jokes was like everything that we do to grow a company, everything he does is completely opposite. And they’re both really, really good, but both of us focus on one and not the other.
So I had a chance today just to pick his brain on what he’s doing and how he’s doing it, and really figuring out how we could take those concepts and build them into a system of what we’re doing, and hopefully use that to dramatically grow and increase all of our revenues and everything.
And so it was exciting, and it was fun to see. Not that it’s simple, because it’s not, but just to see simplicity of like, “This is what I actually do day by day, like, this is the process, this is how I do it, this is why I do it, this is…” and showing us that and like, “Wow, that’s doable!”
Like I can actually do that. It’s not that difficult, and so anyway, it was exciting and it was cool from that standpoint. So that’s kind of like the core benefit, right? That’s like the main reason why I wanted to do it, but there’s a lot of like really cool external benefits that come from experiencing this as well.
And it’s funny, I look at some of the companies that hired us and me to come out and do more one-on-one consulting stuff, and I haven’t done a ton of them, but the ones I’ve done, I have noticed similar things.
Like one of them is, is you build a really solid relationship with that person, it’s like I feel like Neil and I and our team are like, we’re close friends now, which is kind of cool. Where there are things that we’ve kind of figured out from being here that I’m going to help him with in his company.
He’s going to be helping us with ours, and now it’s kind of like this really cool mutual ability to work together, which wouldn’t have been there. Or at least, it wasn’t there before. I mean, not that we couldn’t have done it through other methods or other means, but it’s kind of like what I mentioned.
You know the whole concept of either working your way in or buying your way in, and it really speeds up the process if you go and buy your way in a lot of times, right? So that was like one thing that was really cool, we got from everything.
It is that, another cool thing is, everyone’s got different connections. There are all sorts of connections and he asked the people that we don’t, and so he was making introductions and connecting us to all these different people and resources we need to get where we needed to go, which was really cool.
He also like he took it like, my goals and my focus for our company, versus like what Neil’s -- they’re very different, like paths where we’re trying to go, and there’s definitely pros and cons of each of them, but he was able to kind of help me and us see why he’s doing what he’s doing, and the value that we can get from looking at that and modeling it.
You know, we may not have the same end goal, but looking at what he looks like, for example, what’s interesting with ourselves, our company, what we’re focusing on is revenue, right? Like how much money can we pull out and put in the bank? But that’s what we look at, but his goal is the opposite.
He’s trying to get mass user base and then sell for a huge multiple down the road, like that’s kind of his angle, what he’s trying to do on his, and so his goal is less, like “I don’t really want or need profit, I just need more customers and more customers and more customers.”
And that’s the side that he’s really focusing on hard, and so it’s kind of interesting because you see, you know, you see those two different variations and it’s like, well, how can we do what we’re doing to stay profitable and then but also add what he’s doing just to amass the user, you know, increase the user?
Like how can we do it profitably? And anyway, it just gives you a whole different perspective on how to look at your business and what you’re doing, and all those kinds of things, which is fun. So I really enjoyed that.
What else was cool? A lot of cool things… Oh, the other cool thing, which was kind of interesting, like seeing how he and the really successful software companies are…
You know, like their actual funnel, how do they generate traffic virtually, upsell the lead, like the whole process and path, and looking at different steps, I think, in that funnel that I haven’t really -- or we in our team haven’t really focused that closely on.
One of the big things he said is like, “You guys have more traffic than you need. You just need to fill a couple of these holes.” Which is funny because like that’s almost word for word what I would have told someone. I was consulting, but because it’s my own business like I didn’t see that.
Like we’re trying to focus on jamming more people in, as opposed to filling holes at the same time, and it’s just fun having a new set of eyes and looking at conversion points and what we’re doing, what we’re doing right, what we’re doing wrong.
And in fact, we set up a bunch of split tests while we were there, and it’s going to be fun to see kind of what the winners end up being, next day or so.
Anyway, it was really, really cool to get a new perspective, meet a cool person and look at our company, our business, our future through a different set of eyes, through different lenses. I think it’s something that was really valuable for me and for our team, which should be valuable for you guys as well.
So not saying you need hire Neil or me or anyone, but I would say look at your company, look at your business, look at your life. It might be a relationship, it might be weight loss, it might be whatever it is, but you can go and spend the next 10 years trying to get to where you’re trying to get to, or you can find someone who’s gone that path.
Find out what it costs for a day of their time, hire them, fly them out, and just get them to look at what you’re doing, and I promise you will shave off years and years of time by kind of making those little tweaks.
That’s kind of, I guess on my side, just some of my advice and some of my thoughts after going through that process today, and it was really, really cool.
So I’m heading home now to go play with the kids, going to go jump in the pool and have a good time, and then I’m probably going to head back in a little later tonight.
We’ve got, I think I told you guys yesterday, our whole team is here for a Hack-A-Thon, and so we are working our butts off, and it’s been really, really fun, and so they’re there at the office. They’re working right now, and I’m going to go play with the kids for a bit, and then head back in and…
Man, I totally almost got in a wreck right there. If you wondered why I was like speaking slow for a second, it’s because this new car, the Corvette that I’m driving -- which is the car given away for our Dream Car Contest -- it’s a stick shift and I’m getting used to driving a stick again, and so I’ve got my phone.
When I’m recording this on my left hand, I’m trying to shift and steer with my right hand, and I totally just almost… Anyway, it would have been awesome, but we survived it. You and I, we’re all here together.
All right, guys. Anyway, I don’t know where I’m at, but I will leave you with that for today. I hope you guys are having an amazing time, learning a lot of stuff and growing your companies, and with that, I will say goodbye.
We’ll talk to you guys soon. Thanks, everyone!
My thoughts the night before I have a chance to pick Neil Patel’s brain for an entire day.
On this episode Russell talks about how he hired Neil Patel to help him see his business through a different lens. He also talks about why hiring him for a day will make it way more likely to implement his ideas.
Here are some cool things to listen for in this episode:
So listen below to hear why hiring an expert for a day is better than spending years trying to obtain the same knowledge on your own.
---Transcript---
Hey everyone! This is Russell Brunson. I want to welcome you to Marketing In Your Car!
Everyone, so I am heading home from the office today. We had a good time. The hack-a-thon officially begun. We’ve got all of our developers and partners and friends here in Boise, and we are going crazy this week getting some new big, fun things rolled out in ClickFunnels, which is going to be exciting. You guys will see some new UI tweaks this week coming out. You’re going to see, hopefully next week we’ll be launching Backpack to the world, and I can start using Actionetics tomorrow.
So a lot of fun stuff is happening there and things that you guys are going to love, so good stuff’s happening there, and I want to talk to you about something, though, that I am excited for.
So tomorrow Neil Patel from QuickSprout.com and from NeilPatel.com and from what other sites does he own? From Kissmetrics.com and CrazyEgg.com and a whole bunch of other ones.
Anyway, we hired Neil to come and do a one-day consult with us, which is kind of exciting. He’s going to come and tomorrow we are going to lock down and just pick his brain for as much as we can and get some good ideas from a conversion standpoint on our site, from marketing, from trying to figure out how to implement his content strategy to a bunch of other things.
And I wanted to tell you guys that for a couple of reasons. One is I’m exited, and number two is that what we are doing is we are shortcutting.
We’ve a program that I called Decade In A Day, and I got that name from Tony Robbins, who talked about why he loves books.
He says, you know, you’ll take an author. He spends a decade of his life learning a concept, and you have a chance to go, and in a day, read and get a compressed version of all that and instantly get a decade worth of information in a day.
And so, we created a program called Decade In A Day, which has been a really fun process, but I’m kind of doing that right now with Neil. You know, I’ve studied his stuff. I’ve looked at his thing, trying to figure out what he’s doing, trying to reverse engineer, and we were adding things into what we’re doing, but we just haven’t done it 100 percent.
I mean, probably not even 90, not even 10 percent, and I think the big part of it is just, you know, one is there’s still like these little unknowns or exactly how little pieces of what he does works.
But then, there’s also like there’s something about that financial investment, so we paid Neil $25,000 for the day. We flew him out and everything to beautiful Boise, Idaho, and now we’ve got 25-grand on the line, like now we are way more like they actually implement it.
In fact, after we basically agreed to pay him, then I was like, “Well, what do we need to make this happen? Will we need somebody to be in charge of the blog and the content and all these kinds of things?’
So we hired a new person on our team to focus on that, and we started doing a bunch of other things to get ready for this experience now that it’s happening tomorrow.
And now that it’s happening, he’s flying out here, and in a day we’re going to compress a decade worth of his information. Ideas and thoughts into our company into ClickFunnels and then from there we’ll see how fast we can implement it.
But now that we’ve made that financial investment, now we’ve got the people and the resources and things in place to be able to implement it. Now we’re actually going to run with it. Whereas, again, I’ve been reading Neil’s stuff for three or four years and honestly haven’t implemented much of it.
And part of it is because we haven’t put a big enough investment in, and part of it is just it’s always fun to have this processer. This thing where someone comes and you kind of get a brain dump and then you have the fuel you need to run forward.
So that’s what’s happening tomorrow and I think it’s cool, and I just wanted to kind of talk to you guys about it for a couple reasons: One is two weeks ago I had somebody that, with me, they read the DotCom Secrets book and then they said, “Hey Russell…”
It actually his name is Tim Schmidt. The guy’s awesome like probably one of the coolest people I think I’ve ever met in my life. And he called us up and said, “Russell, I want you to come and train my staff for two days and pay this $100,000 to come and do it.
And it was the same kind of concept where he basically wanted to compress a decade of my time into two days and jam it into his staff and give them all this -- everything we’ve been doing -- and giving it a very focused, finite period of time.
But now, he’s got 20 or so of his team members, all on the same page, all speaking the same language, all running the same direction. And you know, for me, I thought, if someone like Tim is going to do that for me, like I need to be willing to do that for me and my company and for what we’re doing.
And so Neil was kind of the first person we did that with, and we’re going to, I think, continue to do this where we find people like where are we struggling and where are we weak. Or where do we want to go? Who’s already been there, and then try to spend the next two or three years running there.
Like let’s hire that person and bring him in for a day, or for two days or whatever it is. Let’s get the information out of their brain, implement it into our company, and run with it and see how much faster that we can make these huge leaps and bounds in our company.
I think I’ve shared this story once on a podcast. It could have been two or three years ago. I have no idea now, so for those of you guys who are just getting into Marketing In Your Car, you should go back through and listen to all the old ones so you can find the story because it was really good.
But there was a guy when I first got started in this business. I remember I went to Armand’s Big Seminar, and I met this guy and he was telling me about all these different seminars and mastermind groups and all these things he was going to, and then when he was at the event he signed up and he signed up for like all these people’s back and packaged them.
Like “Dude, how do have so much money? Like I would love to do all these things, but I can't afford, you know, 10-grand here, 20-grand here, 5-grand here, and I’m like how in the world did you do this?”
And he said, “Oh, well, I got a little list of people, and everyone on my list they want to learn this stuff.” And he said, “In my experience there’s two ways to get to the top.”
He said, “You can work your way in, or you can buy your way in. You know, I’m a big believer in just buying my way in.” He’s like “I don’t want to go and work for the next five years to try to learn what Armand knows and this guy knows and this guy knows.
He says I just want to buy my way in and buy myself into the top. And he said, “But I didn’t have any money for that, so I went to my little list and I kind of explained to them my concept and my process and how I like to buy my way in.”
And I told them, “Here’s the mastermind groups and events I’m going to go to. Obviously, you guys all can't go, too, because it’s really, really expensive. But if everyone will throw in some money, I’ll then go attend all these and then bring back the information and share with you guys what I learned.”
Again, I can't remember the numbers. It’s been like almost 12 years ago that I met this guy, but he told me, I believe, at that time, he said he had 14 people paying $10,000 for him to go join all these mastermind groups.
So he got $140,000 in cash and he went to join all these groups, learn as much as he could, and he came back to this group that paid him $10,000 each and just shared with them what he learned from all these other groups.
And I was like, first off, that’s brilliant. Second off, like that’s I think something that too much of us don’t do is, you know, again you can work your way in and spend years trying to get to a certain spot, or find who’s already there and just pay them to get you to that spot really, really quickly.
So I’m excited! Like I said, I had a great time with Tim and his company doing that and giving them two days of my life to hopefully help change the trajectory of their business.
I’m excited tomorrow to have Neil come, and hopefully, change the trajectory of our business and help us get the things done that we’re not doing that we want to be doing -- and excited in the future to see who our next person we will hire, to kind of bring out and go through this experience and this process within.
It’s pretty cool and exciting, so for you guys think about that: It’s time to find who is where you want to be and pay them some money to get a compressed day with them and get there quick.
So hope that helps! That’s about it. It’s my wife’s birthday today. I’m heading home to take her out on a hot date and I’m excited. So that is what I am doing, and I am out of here.
I will talk to you guys all again another day.
Thanks everyone!
My big “ah-ha” from my vacation so far…
On today’s special vacation episode Russell talks about a cool tool that will help tell you exactly what your customers want.
Here are some interesting things you will hear in this episode:
So listen below to hear about this simple tool that Russell is excited to put some effort into.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to a vacation Marketing In Your Car.
Hey everyone, so I am actually on down my vacation right now. In fact, if my wife knew I was leaving you guys a message, I’ll probably be in big trouble, but it is what it is.
And you probably won’t get this for like a week or so, because my brother, who does upload these with me as well -- he’s partying it up -- and I’m guessing that, yeah, I’m guessing this will happen when we all get back in town.
But I wanted to share some stuff with you guys I’ve been thinking about for my own company and some just really fun things. So it’s been interesting.
Obviously you guys all know my whole philosophy with funnel hacking and like looking at what’s working and modeling and all those kinds of things, right?
And so it’s been interesting watching as like some people we work with like their businesses are super easy, and we’re just like boom-boom-boom, money starts coming, and starts flowing in, right?
Other ones are more difficult, and so there’s a couple of people we’re working with. They’ve been a little more… taken a little longer to like get traction and get things working and so it’s caused me to really start digging deeper, which is good.
It always, it’s like the episode we did if you have someone’s back about the rubber band, right? Like if you’re not stretching, you’re useless, and if you, yeah.
So that’s kind of where it’s been happening, is I had to stretch myself and try to figure out, like how do we expand this and how do we -- some of these people who aren’t having success for whatever reason -- what do we do?
And so it’s been kind of interesting. I’ve been looking a lot, and unfortunately on this, for some reason I’ve been looking but not doing, which is never a good thing. But I’ve been looking a lot at surveys.
In fact, I think the first time I really realized the power of what surveys were doing was about a year and a half ago in our mastermind group. There was a guy named Glenn Ledwell and he was showing me, he was showing the group a bunch of his sales funnels.
And what he found was that by adding these little surveys before a sales funnel, like instantly it would double his sales. And that sounds like a dumb thing, but it was true. Like he had a VSL and then he drove traffic to it and then he added this little quiz thing and doubled how much money he was making, just by adding this little like quiz.
And then he’d show me thing after thing after thing, and then anyway I was just like “Wow!” So I started learning about it then and got excited, but then I never implemented it.
In fact, I even recorded a whole bunch of videos and all these things to do it and I feel like I kind of overdid what I was trying to do is because that I never actually launched it, but yeah. So it kind of had a sample where I kind of tested it, right? Or started building it but I never finished it because it got too complicated, too complex.
Then fast forward about six or eight months later, I got an email from Ben Settle, Andre Chaperon, Ryan Levesque and Jack Born talking about a mastermind group that they were doing called The Ocean’s Four Mastermind. And I was like, “That’s cool. I’ll go to that.”
So I went to it and it was on Valentine’s Day last year and my wife wanted to destroy me for not being here for Valentine’s Day, but you know in marketing college, you got to be there.
So I went to hang out with these guys in Vegas and it was interesting because I knew, I was very familiar with three of the guys but I didn’t know Ryan Levesque at the time, and he kind of, like in all honesty if you’re in the mastermind, he kind of ran the whole thing.
Like the other guys are there to kind of put in their two cents, but Ryan was definitely the host, the facilitator, and he was dropping bombs of gold the whole time, and he kept talking about some of his clients that he was using these surveys for.
And a couple of them that I remember off the top of my head, I know there’s more, but one was www.FuzzyYellowBalls.com and one was www.RevolutionGolf.com.
And he started talking about his surveys and what they had done with the surveys and how much revenue and how much increased leads and just the whole thing, and I was like, “Dang!”
And so I kind of looked into those things back then. I was like, “Okay, I’m going to do surveys,” and then of course I once again didn’t for whatever reasons, right? As entrepreneurs, we’re having success in a couple of areas so we just keep doing that.
And despite the fact that I’m usually pretty good running with things, I just didn’t for whatever reason. And yeah, and so then just recently over the last two or three, one of my clients has been kind of struggling and sort of funnel hacking some people.
And what we found is that the people in his market that were winning were using, I think they were actually clients of Ryan Levesque’s, and we’re using all-survey funnels to try to look in closer at that, and I started going through them and started really seeing the power of it.
And I knew that Ryan had written a book called “Ask” which is about like doing these surveys, and so I bought the book and I’ve actually been reading it for the last day on the trip, so kind of just catching up.
The book, if you guys do get the book, it takes about a hundred pages to get into the whole methodology. He spends the first hundred telling his whole story and it’s a good story, but it takes awhile to get into like what you got the book for, you know?
So I kind of get that part right now, and so anyway, but it’s been interesting to see that. But one of the big like “Aha’s” I had, well, lets step back for one more thing.
Right before I left on this trip I saw some Facebook posts from someone that was like the ten best landing pages of the year, and one of the landing pages I saw and I was like, “Ah, it looks so cool!”
And so I wanted to go to FunnelHacker, so I went to the page and I went and had a search, because they didn’t give the URL of this, it had an image of. So I had a search a bunch of keywords that were on the image, so I found the page and then I went through there.
And again they had a survey funnel. It was really cool and there was like one that was awesome looking. It had the little images next to each thing you were selecting and it was just amazing.
So anyways, that’s kind of like all these, like a perfect storm of like three things happening the week before I left for my vacation. I’m like “Okay, this week I’m going to be focusing on surveys.” When I get back, we’re going to finally just do it, because I’ve been procrastinating it forever. Now it’s time.
And so as I’ve been reading through Ryan’s book and then thinking about this and all this stuff, I started to just getting like crazy excited about the possibilities of it.
One of the things that Ryan talked about in the book -- I think it was even on the cover of the book maybe -- but he was talking about delivering the exact sales message to the person coming to your website, the exact message they need to hear, right?
The exact thing that’s going to sell them, and basically the concepts, when it comes into the survey and you have five or six questions in the survey, they give you the ability to figure out who they are, right?
Question one could be: “Are you a man or a woman?”
Number two: “Are you underweight, overweight, 200 lbs overweight, whatever,” right? If you add that and then, “What diets have you tried in the past?”
If you got that, I’m like, you know, you go through a bunch of surveys and at the end of it, you know like, okay, based on whatever, this is the person. That they are a man who is 47, he’s struggling with this, you know?
And now that you know that, the sales video can speak directly to what their issue is as opposed to being more, you know typically sales videos you have to be broader because you’re trying to like encompass everybody, where here you can really shrink it down.
It’s similar to what you can do on a sales call, you know, and so in a sales call you’re talking to somebody, you can figure out really quick like what’s important to them and then you just speak to that, and this kind of gives you the same ability to do that.
So anyway, it’s exciting and so, what I did right before I left is I funnel hacked www.FuzzyYellowBalls.com funnel, and I went into their Quiz Funnel. So I went through an opt-in five or six times with different answers, different things to see, and sure enough there’s different videos.
I think that, based on what I think -- I could be wrong -- but I think there’s nine different sales videos based on what I had chose. Then again that could be 50 for all I know.
But the ones that I was able to get to from my path, I think I figured out about nine of them, and it would be worth it for you guys to go and go funnel hack them just because it’s kind of cool to see the process, right? And it’s just a really simple survey.
That part was actually way less complex than I thought it was going to be. That part was way more simple, but then based on what they had answered, boom! There’s a video at the end that’s delivered to it to speak directly to them.
Plus there’s a whole email follow-up sequence delivered to them, answering, you know, giving them -- the emails are feeding stuff that they had mentioned during the surveys, so you get very granular and you can figure out exactly who and how you’re speaking to somebody.
So anyway, for me it was really, really cool and got me, it’s gotten me really excited. In fact, there’s four or five projects I’m working on, some that are in my core businesses and some that are not, that I’m really excited to kind of test this concept with and just see based on, you know, a couple of my early thoughts.
You know, if like mentioned that some of the results of my friend showed. By putting a survey in front of anything, they were more than doubling conversions on the next step.
I mean, if that’s the case and we add these things from our webinars and our sales videos and our free-plus-shipping offers and all these different things, like if it was to double conversions, which are already pretty dang strong, I can imagine what will come from that.
So it’s definitely worth putting in the effort to explore and to test out. I’m sure that if this does work for me, I will be bragging and talking and sharing a whole bunch of stuff about it with you guys here in the very near future.
Right now I want to try it because I think I see the vision now and I see why it’s no longer like, “I need to try that,” but it’s a “I must try that.” Tony Robbins talks about when you got to change your should’s to must’s. You know, and so I think for me it’s gone from a “should” to definitely a “must,” and so I’m excited to kind of see.
I’m thinking about also kind of building up my own survey software just because like the one that I saw the other day that had the images was amazing and there’s no, I couldn’t find any software that did it that way, so I may make a version similar to that.
I was thinking about if I do do that, I’ll probably just give it to all the DCS labs’ monthly members for free. So I don’t know if I’m going to do it or not, but if I am, then you should go to www.DCSLabsMonthly.com and get it. Become a member, subscribe, because you get not only all the other cool stuff you get, you also get that software.
If we decide to make it, we may not. Who knows, we will see. If we do, it’ll be something where you can create and embed the stuff and then from there it would go directly into, it would go directly into or embed into your ClickFunnels pages because it’s, I’d only do it if I could do it inside of ClickFunnels.
So anyway, that’s kind of the exciting, fun thing that I’m thinking about that I thought I’d share with you guys and wanted to get you guys to start thinking about as well because I think that it is going to be the future where things are going, is instead of delivering up a one-size-fits-all sales message.
Take that someone through process. Find out exactly who they are, what’s important to them, what they’re struggling with, and then deliver a message based on that.
I think if we can do that, we’re going to get a lot closer to serving our customers to the level that they want, that they need us at, as opposed to us trying to jam down our message and hope that the hot points that we’re focusing on will help them.
So that is my game plan, I’m excited and as I get some cool results, I will return to report back to you guys to hear, and hopefully share some cool stuff.
So that’s it. I’m at the Kauai, about to buy some water and eggs and milk and hopefully all milk, because we don’t drink our own milk, and actually I got a funny story. I’ll tell you that before we go.
So back in the day we used to drink tons of milk, like our kids would drink three gallons twice a week, so I was buying tons of milk, and then at a Tony Robbins event, he talked about how bad milk was for you, and I was like, “Are you kidding me? I thought milk does a body good! I’ve been learning that my whole life.”
Turns out a bunch of good marketers like me wrote a slogan like that and we all believe it! So kind of realizing that milk’s not really the best thing in the world for us, we were trying to break our kids of it, and so one of our first things we did is we started calling it “disgusting milk.”
Like “This is disgusting milk. Do you want almond milk or do you want disgusting milk?” So we had both of them for awhile and then eventually we got them all wanting almond milk instead of disgusting milk, because it sounds disgusting, right?
So it was like probably a year, year and a half later, so my kids had only had almond milk for like over a year and we always were like tease and call it cow milk, disgusting milk. In fact, they still today call it cow milk.
But anyway, this is actually on the same vacation probably three years ago. We were here, and of course, no one else in my family drinks almond milk. They all think that we’re like the hippy freaks who do, right?
And so anyway, we’re here, the family are eating, and my mom is making breakfast for everybody and she’s got, you know, cow milk, and so my kids go over and they’re drinking the cow milk and I see them just drinking a lot of it, right?
Then Beau, one of my twins comes over, and he was probably five or six at the time, he looks at me and he says, “Daddy, I had some disgusting milk and it sure was good!” [Laughter] So anyway, pretty funny.
All right, well I’m into the Kauai to buy some cool stuff, and I appreciate you guys for listening, hope you had an amazing time and I’m sure, hopefully, throughout this trip I’ll send you some more info and my brother will get it all posted up before too long and hopefully you guys can get some value from all this stuff.
So that’s it guys! Thanks so much for everything and we will talk soon.
The real secret to building an audience…
On this episode Russell talks about the firework war and his injuries. He then talks about some ways you can build a following with your business and how to get to the core of what you really want out of your business.
Here are some interesting things you’ll hear on today’s episode:
So listen below to find out how to build a following with your business.
---Transcript---
Hey everyone this is Russell Brunson. Good news, I survived the firework war. Now we’re back for another Marketing In Your Car.
Hey everyone, so yes good news is that I survived the firework war, bad news is I have a lot of flesh wounds. I ripped my finger off almost, there’s a hole in my arm. One in my forearm, one of my bicep. I have a huge burn on my neck. Other than that I am here, still talking. Actually heading to there now. We are filming a little documentary of us. I am going to do a little interview in front of the set up.
Hopefully in a week or so from now you guys will see a really cool video showing and documenting that whole thing. It’ll be a lot of fun. Today, what I want to talk to you guys about today, today was kind of fun. Not today actually, a couple days ago I was listening to some podcasts and there was on the Tim Fare show that was awesome. It asked the title of it was something like, How Do You Build Your Audience. That was interesting. I wanted to hear what he has to say about that. It was one of his podcasts. It wasn’t a normal podcasts. He was just doing Q&A back and forth.
That was one of the questions. First he talked about, why do you do a podcast? What’s the purpose behind it? He said something kind of interesting, and I had a conversation the other night with one of my friends, BJ Wright about this concept. It said, when you have a goal or want to do something, just ask yourself three why’s. I want to make a million dollars. Why? Because I want to buy my dream house. Why? Because it will make people think I’m awesome. Why? You ask three why’s and suddenly after three or four why’s you get to a point where you are like, I’m already doing what I want to do.
There’s a story, I’ll probably slaughter this story, but it was about a guy, business man who went to this little fishing village. He sees this guy in the river fishing, pulling fish in. He goes to the guy, and says “What are you doing?” The guy says, “I’m pulling fish for my family to eat.” He says, “Why don’t you build a business? Why don’t you hire 10, 20, or 30 people to pull in fish for you, and start shipping out fish and making money?” The fisherman said, “Well, why would I do that?” “Because then you can make lots of money. You can travel the world, and you can do a whole a bunch of things.” Why would I do that?” “Because eventually someday you can sell your business and make tons of money and retire a multi-millionaire.” He said, “Why do I want to do that?” He said, “You can retire to this small fishing village, and spend your day lazy, being in the water fishing.” The guy looks at him, “I’m already doing that. Why do I have to do all those other things?”
It was asking yourself at least three whys to get to the reason behind the reason what you’re doing, which is interesting in and of itself. That was the first thing. Then he started digging deeper. He said, “If you want to build an audience, this is how he did it when he started building The Four Hour Work Week.” The first step in it, I agree completely, figure out what subcultures do you belong to. A lot of times, I am the internet marketing guy. What are the subcultures you belong to in the marketing area? Is it weight loss or marketing or business or dentistry or chiropracting, whatever business it is you’re in? What are the subcultures?
There’s obviously a culture, there’s like the coreness, but what are the subcultures? I was thinking about myself. Obviously I belong in the whole internet marketing subculture. We’re starting to get more and more into the bio-hacking subculture. We’re getting more into different subcultures. Take three or four subcultures that you belong to, that you’re confident, you’re following that things belong to. That’s the first step. The second step is for each subcultures, find the three most popular blogs, three biggest Twitter accounts, three biggest Facebook groups. Find those things…three or so of the core places where the majority of those potential prospects are in for each subculture.
Figure out exactly where those are, you have the nine or twelve places where your audience is. Now, you address the market to those places. You develop strategies to do that. I started thinking about that, how smart that is. How you could really, pretty much any business, any marketing that you want to go into, if you want an audience and want to develop a list, that’s it. One thing he said that was interesting, he said, When we launched The Four Hour Work Week, he said, “People came out everywhere, just because it was the place that everybody was at.”
He didn’t have a big marketing campaign or budget to make these huge waves, and have a whole bunch of presence everywhere because he was in the best spots. Few, when he started thinking about this more, and with my team as well, what subcultures do we belong to? Where are our target audiences and where are they hanging out, what are those things? After we identified, these are the four or five that we can serve. Then you can start digging deeper. Now that we know where those are, where are the three or five influential places that these audiences are at?
The Facebook platform, the Twitter platform, You Tube, what are the big channels, big following, list owners. You start strategic marketing to those people. I thought it was pretty awesome. I recommend and finding that podcast if you can. On Tim’s site, and start following it. That’s basically marketing 101. You guys have heard me talk before in the past, this is an easy way to get that quickly. Hope that helps. I am there. I’m about to get out of the car and fill the voice over for our documentary of firework war version two.
It totally has no purpose other than I think it would be fun. It does have a purpose. Here’s how many that know what that purpose is, because it’s backwards from what makes logical sense. Has 100% to do with the character thing…I’m sharing this people, I’m posting on Facebook. I can’t tell you the kind of messages I’ve been getting, customers, students and friends and family.
It seems like a pointless, strange thing. Russell why are you putting all this effort into making a video on a firework war? Because we’re trying to bring in our target audience into the craziness of my life. If done correctly, then hopefully you guys will want to learn more. That’s the game plan. I hope you guys have fun with your business as well. I will talk to you all soon.
What I learned about calculated risk after having three people shoot thousands of dollars worth of fireworks at my head…
On this episode Russell talks about the firework war he is driving to. He discusses looking at the worst case scenario and figuring out if something you want to do is worth the risk.
Here are some fun things you will hear in today’s episode:
So listen below to hear why having a war with fireworks is actually a good idea.
---Transcript---
Hey, everyone. This is Russell Brunson and welcome to Marketing in Your Car.
All right, guys and gals, tonight is a special night and I am bringing you along on the journey because you are special to me. You guys listen to me every single day, so because of that you get in on a part of my life that most people do not get to know about.
Today as I record this it is the Fourth of July. It is 9:46 P.M. and I am currently heading to our second annual Firework War. Some of you guys may be thinking, “What is a firework war?”
Well, what is a firework war? Imagine the most immature men that you know, people like me and the people I like hanging out with, and imagine that we go to one of our friend’s house who has a huge basketball court. We bring a bunch of pallets, obstacle courses, and a bunch of things, and we play three-on-three fireworks where we are shooting 400 roman candles and thousands of bottle rockets.
We also have the big bottle rockets, like the actual rocket heads. We have mortars; we have firecrackers; we have fountains; we have all sorts of stuff. We have enough stuff that we will be blowing things up for at least an hour, maybe two.
We spent at least double what we spent last year on it and it is insane. My wife is convinced I am going to die; my kids say I am going to die, but I am not going to die. I didn’t die last year. Last year we did have a few casualties. This is what makes me laugh because the guy kind of deserved this.
If you were going to a firework war and you knew the whole point of the game was to shoot fireworks at each other point-blank, not far away, but like point-blank fireworks, you would think you would wear long sleeves and pants, right? But, no, this dude wore short sleeves and shorts. Halfway through the firework war he got hit right in the arm with one of the big bottle rocket things and it totally put him out. It popped a blood vessel or something and it was spewing out blood. Luckily for us, the guy who has the house where we do the firework war, his dad is a doctor, so we had medical supervision on staff during the war. We had it wrapped it up and he was fine.
At first we had these fountains and we thought they were going to be dumb, so we didn’t use them. Then we found out if you light a fountain, they run for five minutes sometimes. We would light them and lob them over to the other guys’ side. One of them landed inside the box of fireworks and started setting off all of these other fireworks.
We were just thrashing these guys and they got so upset that the one guy picked up a mortar. Before we were shooting mortars in the air just for fun, just to kind of scare people and stuff like that. But he picked up a mortar, turned it at us, and shot it, and the kick-back from the mortar came back and smacked him in the collar-bone and actually shattered his collar-bone. He had to head to the ER. After he headed to the ER, we pulled somebody from the audience in and we continued the war. It was awesome!
That is what we are doing right now and it is going to be awesome. I am ten minutes away from it and I am excited. We have been working all week going to get all the fireworks. We mapped it out way better this year than last year. We realized which ones were our favorite kinds of fireworks and which ones were kind of lame. From that we got the right ones which is awesome.
The guys with whom I am playing have spent all day today setting up all of the obstacle courses. In fact, they did it in the middle of the obstacle course where we were kind of fighting. It is not an obstacle course. There are barriers and stuff so that when we are advancing and trying to attack them and they are trying to attack us, we are kind of safe. We have barriers and things we can hide behind.
In the middle of it, he took about $300 worth of fireworks and set them up all around this thing. We bought a bunch of this long fuse and with it we wrapped everything around. At the end for the grand finale, we are going to light that fuse and all lay on the ground and watch as $300 worth of fireworks go “pop-pop-pop-pop!” It is going to be amazing.
Another cool thing he does is to stream music, so we have music happening. There is a bleacher so that friends and family can come to watch. It is pretty intense. This is what is happening tonight and it is crazy.
Somebody has to be thinking, “Russell, why would you go and shoot fireworks at your friends?” like that is the stupidest thing in the world. There is a reason, not that it is a good reason. Hopefully, this will be the little nugget of value I will drop on you guys tonight before I go get fireworks shot at me.
For me it is assessing risk, right? My wife says, “What if you die?” and I say, “I’m not going to die.” Worst-case scenario based on last year is that I shatter my collar-bone. We know that was because of a mortar, so this year I am not shooting mortars at people. Boom! That possibility goes to almost zero, right?
Number two, you might get hit in the arm with something, so I wore long sleeves. I’m smart enough to cover that one, so the risk drops even lower. We have goggles and everything. Worst-case scenario, my hands might get burnt. In fact, I am betting they will get burnt tonight. They just do; that is part of fireworks.
That is the worst-case scenario. I cannot think of anything worse that could happen. For me, it is all about calculated risk. I am looking at something and saying, “What is the calculated risk in this thing?” Best-case scenario, we have an amazing time and it is awesome. Worst-case scenario, I burn my hands. I can deal with that, so it is okay. I can take the risk.
The same thing happens in business. When I get into business, I look at calculated risk. If this thing bombs, what is the worst-case scenario? If it is not that bad, I just do it. A lot of us do not think about what the calculated risks are. We just know there are things that make you nervous or keep you from moving forward and all of that kind of stuff, and you don’t.
However, you want to sit down and say, “What is the actual risk? If I do this and it doesn’t work, what is the worst-case scenario?” After you figure out the worst-case scenario, you have to be okay with it. If you are okay with it, you can run forward.
I did a whole podcast, probably about 100 episodes ago, talking about the worst-case scenario. The title probably was “Worst-case Scenario,” so, if you are interested in how I deal with that and how I use it as a tool to move forward quickly in business and in life and everything I want to accomplish, go back and listen to that podcast.
For tonight, worst-case scenario is that I am going to have an amazing time. We actually do have someone who is coming to film the whole thing, so I will have video footage. He is going to make a war documentary, so he is probably going to post that online somewhere. Make sure you are on my email list and make sure you check it out because it will be amazing.
That’s it, you guys. I am signing off. I am about to go blow someone up and I am excited. I appreciate you guys listening in. Have an awesome Fourth of July. If you are not in America, whatever you are celebrating this weekend, celebrate and have a good time. I will talk to you guys next week when we are back at the office.
What I learned this weekend from hustlers on Craigslist.
On today’s episode Russell talks about the difference between entrepreneurs and employees.He tells of some recent experiences where he realized that he no longer wanted to work with employees and only wanted to work with entrepreneurs.
Here are some interesting things to listen for in this episode:
So listen below to find out how you can be more than just an employee.
---Transcript---
Hey, everyone, this is Russell Brunson. Welcome to Marketing in Your Car.
All right, so I want to make that welcome a little more dramatic than normal. I hope that was all right and sounded cool. I'll keep testing out different tonality on our intro.
Anyway, hope you guys are doing awesome today. So I have something to discuss with you that's important, very important, for you who are business owners and for you who may be employees.
So my question for you is, how can you tell the difference between an entrepreneur and an employee?
Now by looking at them you might say, "I can't tell by looking at someone if they're an entrepreneur or an employee." But it does not take much to figure out who they are.
Let me give you some examples of what happened to me over the last week. I'll show you how simple this is to figure out. Who's the entrepreneur and who's the employee?
For example, last week I had Rob come out and he's painting. We have a detached garage and he's painting this huge wrestling mural inside of it. It turned out amazing.
But there's part of it, because it's a really tall garage, where we had to get one of these scissor lifts, that's what they call them, so he could get up to the top and paint the top.
So we went to a place called Tate's Rents, and they rent all sorts of stuff. So we're at Tate's and we walk in and we're like, "Oh, there it is, that thing right there." That's what he needed.
So we pull in, we go talk to the guy at the desk. And we're like, "Hey, we're here to rent one of those lifts that go up really big."
He's like, "I don't have anything like that."
We're like, "Are you sure? Because I'm pretty sure we saw one right out there?"
He's like, "What, the scissor lift?"
We're like, "Yeah, the scissor lift. That's what we need."
He's like, "Yeah, we've got one of those."
I'm like, "Cool. I want to rent that."
He's like, "Well, we don't really have the trailer for that scissor lift, so sorry I can't rent it to you. I don't have a trailer."
I'm like, "Really?" I look out the window and there's like 18 trailers. I'm like, "Can we put it on one of those trailers out there?"
He looks at me kind of annoyed like, "Yeah, I guess we could." He pushes a button and we go talk to the guys outside. "Hey, guys, get the scissor lift and put it on the trailer."
He's like angry at me that I wanted to rent something. He was trying so hard to not allow them to give me money because he didn't want to annoy himself. Which all he had to do was click a little button and say, "Pick this up," and somebody else had to go out and grab it.
All he had to do was push a button and tell people what to get. But he did not want me to do it because it was going to take time and effort or brain power or something to do it.
So my question to you: is that man an entrepreneur or an employee? Okay, obviously you can tell he is a hardcore employee.
Had that been an entrepreneur, and even if the scissor lift had not been there, he would have said, "You know what? That's a good question. We don't have a scissor lift here, but hold on. Let me find one somewhere in Boise." And he would start calling every single place because he wants to make money.
That's what entrepreneurs do: we figure out a way to make crap happened. That's what would have happened if that guy had been an entrepreneur, right?
Another example, so our pool has nine issues we need to fix. I counted them. So I call pool company A and I'm like, "Hey, we got this pool. My goal is I'm probably going to be spending $20,000-30,000 over the next seven days to get this pool fixed up. I would love to get you guys out here to fix it."
The person on the line is like, "Our guys are all busy, so no one can come out this week or next week. But in three weeks we can come out and have someone look at it and give you a quote."
Three weeks. I was like, "Nope."
So I hang up the phone. I was talking to an employee. I didn't want to deal with him. So I called the next place. This place is like a high-end pool place here in Boise.
So I called them up and I'm like, "Hey, in the next seven days I'm going to be dropping $20,000-30,000 on my pool. I need some help. Can you send someone out here today to give me a quote?"
"Oh, well we're about two and a half, three weeks out before we can send someone out to give you a quote."
At that point it was going to be another three or four weeks for them to fix it. I was like, "Are you kidding me? I want the pool fixed today."
The lady is like, "We can't. The first opening for the guy to give you a quote is three weeks away."
So this time I'm like, "Maybe everyone is going to be busy. Maybe I should just book it and I'll cancel it if I need to."
So I book it and I call around again. Same thing. This guy's like, "I can be out there in two weeks," so I got all excited. Two weeks later he didn't show up, so I got really mad.
The earlier guy was supposed to show up. He had texted me. So I called him twice, texted him three times trying to ask him some questions. He didn't respond back to any of them.
Finally the day of his appointment he texts me, "Okay, I'm coming out to see your stuff."
I'm like, "No, dude. I texted you and I emailed you and you never responded back. So you are officially fired. I'm not working with you. I won't work with people who won't respond to me. It's ridiculous."
So then the third guy comes out. I give him a list of nine things to fix. He shows up at our house, doesn't knock on the door or anything. He goes in the backyard, fixes one of the nine things and then goes home. Never communicated, never talked to us, never told us, never anything. Just fixed one of nine things and left.
So at this point I am infuriated, as you can probably tell. I have been trying to get crap done. I was like, "You know what? I've got to quit dealing with employees. I've got to find someone who's hustling, someone who is an entrepreneur who wants to make money."
So I post on Craigslist this ad that says, "$1,000 cash bonus for the first person who responds and can help me fix my pool before the fourth of July."
And then the ad goes on to say, "The fourth of July I am trying to have a pool party. There are nine things broken on my pool. I have tried the three biggest pool companies in Boise to come out and nobody can make time for me."
I said, "I'm trying to drop $20,000-30,000 in the next seven days to fix this pool. And for whoever will help me spend this money I will give you, on top of whatever you charge me hourly, you can charge me whatever you want, I don't even care, I will pay you an extra $1,000 just to show up here and get the crap done because I am so sick of waiting on regular pool people."
So I post that out there. This was like 11:00 at night. 3:00 in the morning the first entrepreneur responds saying, "I can do it. I will be there."
Two hours later, the next entrepreneur responds. All through the night. From like 3:00 in the morning to like 7:00 AM, all the entrepreneurs who are hungry, who are up working their butts off, are responding to my ad, telling me why they're the best person, selling me on why I should pick them over everybody else.
And then all day long for the next two days I'm getting messages from entrepreneur after entrepreneur after entrepreneur. "I can do it. I'll drop everything."
"For $1,000 I will call in sick to my day job and I will be there and I will make sure this happens."
It was amazing. I was like, "These are the kind of people I want to work with."
I want to work with entrepreneurs who will work nights and weekends to hustle to make some extra money. All these pool companies, I told these guys, "I will pay double what your hourly rate is typically if you can just send somebody out today or tomorrow or tonight or 3:00 in the morning." And no one would do it.
And finally on Craigslist I found some hardcore entrepreneurs who are hustling, who are looking for money. So this one dude now comes every morning at 6:00 AM before his other job. He's been working his butt off for some extra cash.
And when he was done, you know what he told me? He said, "What else can I do? Can I take your garbage to the dump? Can I mow your lawn? I noticed this." All these other things he noticed about my house that I could use his help with.
I'm like, "Heck yeah, man." He starts cleaning stuff up, he starts earning money like an entrepreneur.
I'm like, "That guy I have respect for."
And then the one guy couldn't do everything. We had a concrete slide that needed to be redone. So finally I get this dude who's like, "I'm a concrete guy. I can fix your slide for you."
So he comes out, busts his butt in 109-degree weather, cleans the whole thing all up. Then he gets so excited. He's like, "Man, this is cool. I want to take ownership of this project. I want this to be the most amazing thing in the world for you."
He goes home that night, spends like four hours watching YouTube videos to figure out the best way to seal and do my slide the right way. Comes back, "Hey, man, it's going to cost you a little extra. This is why it's important and what it's going to do for you."
He had a job he was supposed to be at this weekend. He cancelled his job because there was a better opportunity for him to make more money for me. He spent two and a half days, three days, working his butt off to get this slide done in time.
That man is an entrepreneur. So that's the difference, you guys, between an employee and an entrepreneur. You can always tell in a heartbeat. If you walk into a restaurant three minutes before closing time and they're like, "Oh, sorry, we're closed," that's the employee.
If you walk in and the guy's like, "Hey, come on in. We want to make this an amazing experience for you," and he serves you and treats you well, that's probably the entrepreneur of the business.
So a lot of times when I get bad service I just ask, "Who's the entrepreneur here in the company? Because I don’t want to deal with employees who are going to whine about doing their freaking job."
I want to deal with entrepreneurs who are going to bust their butts, who are going to figure out ways to make this happen, who are going to make some money. That's the kind of person I want to work with.
So that's it, guys. So my question for you is, which one are you? Are you an employee or an entrepreneur?
If you're an employee, you'd better fix it quick. Because if you're an employee, you're going to stay that way for the rest of your life.
Even if you're being entrepreneurial inside of another company, it's different. We call those people intropreneurs, who are able to exert their entrepreneurship inside of their company.
I look at my company and I've got some people who work for me who are intropreneurs and some who are employees. The intropreneurs make more money. I give them raises all the time.
They're the ones who are out there figuring out what to do and finding ways to make things better. The employees are the ones who do what they're asked to do. They do a good job of it and that's why they have jobs, but they're not making way more money because they're just doing what I asked them and not figuring out what they can do.
That's the difference and it's time for you guys to figure out which one you are. If you are an employee, you probably should stop listening to this podcast. If you're an entrepreneur, you're in the right spot. This is where we love and embrace your type.
From now on, I'm no longer hiring crappy companies. Craigslist will be my spot to find people to fix my stuff, because that's where the entrepreneurs are hustling, looking form more money, looking for more jobs, looking for more opportunities to serve. And that is where I will be putting my money.
Have an awesome day, you guys. And I will talk to you soon.
What happens behind the scenes when people come to Boise and let Russell hack their funnel…
On today’s special episode of Marketing In Your CORVETTE Russell talks about how you can win a Corvette. He also recaps some of the cool stuff that happened at his Hack-a-thon event.
Here are some fun things you’ll hear in this episode:
So listen below to hear about the hack-a-thon and some cool things that are coming up.
---Transcript---
Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing in Your Corvette.
Hey, guys. Yes this is a special Marketing in Your Car, because today I am in my brand new Corvette. There's kind of a story behind this, because I'm not the kind of guy who just goes and buys new cars.
In fact, I've had the same car for like eight years, or seven years now. Anyway, a long time.
But at the Funnel Hacking event we launched our dream car contest, which my goal in the next year is to give away 100 cars to people like you. You deserve one and you need one. So that's kind of the game plan.
To kind of show off, we got a new Corvette and had it there at the event to show everybody what could be their dream car. Because a Corvette is kind of like my dream car.
Anyway, we had it shipped back from the event and I'm in it right now driving and this is the first podcast in the new car. And I've got to tell you, this car is awesome.
I'm not that big of a car guy, but this one is really, really cool. So I'm excited because I'm going to be hopefully giving away a ton of these over the next 12 months. In fact, next week our goal is to launch the dream car contest.
We kind of soft launched it at the event, but we were just going to reveal and open up and let everyone see it. We added this really cool element inside Click Funnels just for our affiliate program.
You see this little car, and as you get more and more members, the little care will move across until boom, you hit the goal and you get the car. It's pretty awesome. You should see that next week in your affiliate panel, as long as I am able to get it all done in time.
So that's the game plan there. Anyway, today I just wanted to talk about something really cool that happened. I had an idea for a program we wanted to put together a little while ago. In fact, I think I mentioned it on the podcast.
We thought it would be cool to create something we're going to call a hack-a-thon where we've got people coming out to Boise and we spend three days just building out their sales funnels for them. So we're trying to build out a webinar funnel and a high-ticket funnel.
And at first we had the idea, we got excited and we started selling it. We sold three people and then I was like, "You know what, let's just stop and make sure this is a good idea before we sell anyone else."
We kind of stopped. And then today, the last three days, we had some people in town and we did it, and it was awesome. We had a good time and basically what we did is day one, first we just kind of sat down and had everyone define what they're doing, where they're at and where they want to go.
We went through everyone's business to get a good idea of that. That was the first half of the day. Then we went to lunch and after lunch came back and I worked one of them and focused on rebuilding his entire webinar, as well as his webinar funnel.
We found a bunch of little holes and mistakes and got things fixed. That was day one. And then the other two people went and they met with the guy who runs all our Facebook ads, and then they met with our guy on my team who does all of our Dream 100 affiliates, those type of things.
So that was kind of day one. Then day two, everyone rotated around. So I spent the next half a day working on the next group's webinar and the funnels for that.
And then the last day I did the other person's. Then today we went out and had one of video guys go and film and capture all the videos we need for the high-ticket funnels, for the webinar funnels. And they turned out amazing.
In fact, I'm beat up. We did that all day today and I'm tired. It was awesome. So we created it and the goal was to get two funnels, a high-ticket and a webinar funnel for each person.
And I thought we could get it done in three days, and we probably could have. But there's a lot of moving parts involved. So they're all like probably 80 percent done and so I’m kind of waiting to get the video editing done.
Next week I'm going to get them all finalized and next week we're doing kind of a big reveal, giving them their funnels and showing them off and giving them their Facebook ads and let everyone have a chance to go out and execute on them and see what happens.
So it's kind of exciting as a whole to put it all together. It was a really fun process. Who knows if we'll do it again in the future? It was a lot of work.
Part of it is I'm still in the process of moving my house. I would go there for eight hours a day and then I'd go home and we'd go to the old house and we'd spend six hours cleaning house back and forth. That on top of all the kids and everything else.
I think I'm just worn out from all those different things happening at the same time. We'll see if we do it again in the future. But right now the goal is to get these guys up and running and really successful.
It was a lot of fun and I enjoyed it. So what I was thinking for you guys to hopefully add some value to your day today, is think about whatever it is that you are teaching people to do.
Every one of you guys has got different businesses and things like that. Obviously you can teach it, you can do different variations. But I encourage you guys to sit back and think about creating a version where someone goes out and you get to do your magic.
Because I know a lot of us teach our magic. We teach what we do to have success. But what if you went and just applied your magic for someone and did it for them?
I'm not a big fan of creating done-for-you type services typically. But if you have the opportunity to do something like that. For us, we charged $25,000 for somebody to come to this. I think if we did it in the future we would probably charge more.
Because I don’t think I want more people. We want a smaller group, so we probably would charge more. So charging a lot for it, but then you really give somebody a cool experience.
What was cool is the group that was here, the common theme among them is that they all are very much like me. They're kind of impatient. I want things done now.
So they were willing to pay more to get it done quickly, as opposed to joining our Inner Circle group. Inner Circle is good, but I don't want to spend next year working on it. I want to get it done now.
So they wanted stuff done now. So they were willing to pay extra, pay more for that. So just for you guys, think about that. There's a segment of your audience who wants things done faster. They want to have whatever the result is now.
They don't want to wait for six months or a year or whatever it's going to take. So there's a premium there for everyone. What's cool is, I don't know about you, but I don’t typically have a chance to work this close to anybody ever.
And so it was really neat just to have a chance to connect with each of these people who came on that level. And really see what you're doing and how you can affect people. It was awesome.
I recommend looking at that and testing something out. Test out something and offer it to your list or your customer base. Just say, "Hey, this is what we normally do. We normally teach you guys this stuff, but how would you like to come out and spend a lot of time with me and I'll help you do this?"
Just see what happens. It's an amazing experience on their side. It's amazing on your side. You'll get connection with people you don't get any other way.
It was awesome. So there's my tidbit for today. Other than that, I appreciate you. Next week is going to be a fun week. We're going to be rolling out new affiliate programs, dream car contest, a couple other cools things.
If you're watching what we're doing, I think you're really going to enjoy it. I hope you're having fun marketing your businesses as well, and go get your dream car. Just plan on getting it, because I'm paying for it if you guys are a part of the contest.
And if you get this one, I recommend getting a Corvette. I'm not a car guy, so I don't really know what it is. It's blue, it's awesome. It just looks cool. If this is the one you want, just let us know and it can be yours. This car could be your car.
All right guys, I'm out here for the day. I appreciate you all and we will talk soon.
Let me share with you three different stories that happened today…
On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them.
Here are some interesting things to listen for in today’s episode:
Listen below to find out what made each experience with these salesmen so different.
---Transcript---
Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car.
Hey guys and gals. It's been a while since we've done a late night one. But I'm actually heading home from the new house. I'm heading over from my new house to the new office and then heading back to the old house.
Anyway, it's been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I'm a little beat up.
Anyway, I just left the house and going back to the office to get one more quick thing done. Because I'm in the office this whole week it's like one of those little things that have to get done and haven't gotten done yet. They tend to happen late at night or else they just don't fit in anywhere.
We'll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded.
I just want to share some with you because I think there's things to be learned from all of them.
The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I've always wanted some Love Sacs, so we had a whole bunch we were going to order.
So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, "Okay," so I asked him a couple questions.
Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him.
Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order.
I called him and said, "I'm going to order. Just making sure that's fine." So he said, "No problem."
I asked him how long it would take to get them to me and he said it would be six weeks. I was like, "I don't want to wait six weeks. Is there any way you can get them to me in two weeks?" Because I'm kind of an impatient entrepreneur.
He says, "Let me find out." So he gets off the phone and who knows what he does, probably calls a bunch of people.
He calls me 30 minutes later and he's like, "We can't get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you're trying to do in two weeks. And then when it's done you can ship it back to us and I'll ship you the new one. We'll be making the new one but we'll just basically give you a loaner you can use during the time."
I'm like, "Really?" I was like, "I don't know if I'll ship it back. I never do those kind of things."
He says, "I'll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back."
I'm like, "Dude, this is insane."
I was like, "I don't think I want to do that."
He was like, "How about this? We'll ship you this and we'll ship you out covers and then you can change the covers to the color you want." He was totally doing everything possible to make sure I could have a great experience.
And then when I went to go buy he was like, "Oh, by the way, use this coupon code to save $1,000."
I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn't actually save any money, but I got an extra Love Sac out of it.
So amazing experience. All around A+++. This guy did amazing. So that's something hopefully you can learn for your business and your customers. I was just like, "I wish all my customer support agents were like that.
We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I screwed it up and put in the wrong shipping address. So he went and fixed all that for me. Just awesome.
The next experience, I wanted to buy a Sub Zero fridge. I hear they're the best and they're amazing. I get all excited and I want one today. I don’t want one tomorrow. I don't want one a week from now. I want it today.
So I find out there's a place close to use that sells them. So I drive down there and I get there and they're like, "Hey, how's it going?"
I’m like, "Good. I'm here to by a Sub Zero fridge."
She's like, "Okay, well come back here to the showroom and I'll send back a consultant."
I'm like, "All right." So I'm going back there, walking around the showroom, looking for probably 15 minutes at fridges, which there's only like 10 fridges in the whole place. I'm like spending three minutes at each fridge.
And I'm kind of anxious because I have money burning a hole in my pocket. So this lady comes up to me. She's like, "Hey, sorry, I'm the only consultant here. I'm about to leave for an appointment on the other side of town and the other person is gone. I don’t have time for you right now. But if you write down your name and number I can get back in touch with you."
I was like, "I'm here because I want to buy a fridge today. I want to leave today with a fridge."
She's like, "What kind do you want?"
I'm like, "Sub Zero."
She's like, "That's going to be a minimum of 10 grand. I don't want you to have sticker shock. That's probably going to be outside of your budget."
I’m like, "What are you talking about? You're blowing me off. I’m telling you all these buyer questions. I’m trying to write you a check for 10 grand and you're telling me I probably can't afford it."
And then I’m trying to ask her a question and she's like, "I'm in a rush. I've got to go."
I have all these notes that I was trying to ask her. So she photocopies the notes and then says, "Either me or someone on my team will call you tomorrow." The she scurried off and left.
I'm sitting there in the store with nothing like, "Are you kidding me?" If somebody comes to your store with money burning a hole in their pocket, where's the entrepreneur? Where's the salesperson that wants my money?
I was so frustrated I drove across to another place and bought a fridge right there. If she calls me tomorrow I'm going to say, "You know what, I told you I was going to buy it right then and I did buy it right then. I bought it five minutes later across the street at your competitors."
So there's salesperson number two who just doesn't care and just lost a huge commission because they weren't paying attention. So busy getting to the other appointment that she's not looking at the cash sitting right in front of her. If there's cash there, pick it up.
Anyway, it just drives me crazy. There was that one. And then a third person. This guy I've got a lot of compassion for. He's the guy who's cleaning the carpets in our house. So he came in today at 8:00 and he left at 11:30. He put in a 16-hour day today cleaning carpets, busting his butt.
He did an amazing job. I was really impressed. He's coming back tomorrow morning at 8:00 AM to finish up the project. Just an awesome guy.
What's funny is that I actually did a podcast about him probably a year ago. Some of you guys may have heard it. It wasn't a Groupon, it was a City Smart. It's similar to a Groupon we bought from him.
He came to do our carpets. And since then we've had him do it three times. Four then. Then we decided to have him do it this time. And I remember last time we had a conversation with him he was talking about how bad of a deal Groupons and Living Social and things were for him, because he always lost money and all these things.
I feel bad because this guy is working so hard and he's spinning his wheels. I don't think he's noticed the fact that I bought a Groupon and since that Groupon we've probably spent $3,000-4,000 in carpet cleaning with him since then.
I don't think he realizes that it's landed him customers. He's totally missed that part of it. And so today he asked me, "What do you do for a living?"
In fact I had three different people today who came to the house for different projects ask me what I did for a living, which made me laugh. They see a punk kid in a T-shirt and shorts and flip-flops and a big house and they're like, "What in the world?" It was kind of funny.
Anyway, he asked me, "What do you do for a living?"
I'm like, "I'm an entrepreneur." I kind of talked about what I do.
He's like, "I'm an entrepreneur, but I'm not good at it. I can never make money or sales or anything."
It made me laugh. One of my friends and someone I respect is a guy named Joe Polish. Joe was a carpet cleaner for years. I actually bought his carpet cleaning course and went through it because I wanted to learn what he was teaching his carpet cleaners.
So this is probably five or six years ago. That's how much of a nerd I am in marketing. I study marketing in other industries, just like it applies to what I'm doing.
So anyway I’m studying all of Joe Polish's stuff about carpet cleaning. Really good things. So I understand how to run a carpet cleaning business and how to get sales.
So every time he's come to my house to do our carpets, I always ask him the same buyer question. I’m like, "Hey, how much would it cost to have you come back every three months and just spot check and re-clean things up?"
Because one of the big things Joe Polish teaches is like, "Hey, customers are good, but you can put them on continuity and they'll come back every three months and they're worth four times as much money to you," and all these things.
So I'd ask him and he'd be like, "I don't really do anything like that, but you can just call me in three months if you want me to come back."
Anyway, I asked him again tonight. I was like, "What would it take for you every three months to just show up here? I don't think about it, just clean carpets. Every three months you're here like clockwork."
He said, "I don't really do that. Call me in three months."
So tonight after he was talking about how he's struggling in his business and stuff, I was trying to have some compassion on him and see if I can help him.
I said, "Have you ever heard of Joe Polish before?"
He's like, "Yeah, I've got his stuff, Piranha Marketing."
I'm like, "Have you gone through it?"
He's like, "Yeah, I've gone through it all."
I’m like, "That stuff's really good, man. Have you studied? Have you looked at it?"
He's like, "You know, I've gone through it. But whatever." Whatever the reason. "I'm just a one-man band. I've got no time to do all those kind of things and everything."
I feel so much compassion for this man, because he's trying, he's working hard, he's busting his butt. He's trying to do the best, but he's missing the basic marketing principles, the basic things that could exponentially grow.
The sad thing is he has them. He bought them and they're probably sitting there on his desk. I'd be shocked if he's gone through past the intro CD. Just the questions I've asked him of things that are in the course, I've gone through it so I know what he needs to be doing to maximize his revenues.
But he isn't and wasn't. My heart just goes out to him. So I just wanted to share that with you because there's such different experiences. One that was just 100 percent spot-on perfect. One that was 100 percent spot-off horrible, and one who's trying and working but just doesn’t understand it.
He understands his craft. He's awesome at what he does. I don't want to say he's oblivious because that doesn’t sound right. He's oblivious to the marketing principles that make his type of a business grow and expand.
I wanted to tell him. For all you guys out there who are funnel hackers, I wanted to be like, "Man, you just got to funnel hack, like what Joe's doing. Funnel hack what all these people are doing."
That's the process in any business. If I was a dentist, I'd go find the richest dentist on earth and I'd funnel hack him. I'd figure out what in the world he's doing, what his people are saying when someone comes to the front door, what he's doing to generate lead. I would be doing that like crazy.
If I was carpet cleaning, whatever business I was in, the first thing I would do is funnel hack every single person. Figure out exactly what they're doing.
So anyway, I'm going to see you tomorrow. I might talk to you a little bit about it. I just got to the new office and the alarm is going off. I've got to remember my password.
You guys are in for a live show. Boom, got the password right. So anyway, I said tomorrow I'm going to pull him aside and try to share some of these things and help him to understand.
Because he's close. He's got the hard work, but hard work with the right knowledge and information, when you have that correct, then that's when everything exponentially grows. That's where he could get results that he wants without putting in more effort; actually putting in less effort.
He could achieve a lot more with it, but it's just about understanding the core marketing principles. For you guys, hopefully you learned something from those three different people I interacted with today.
Hopefully you'll think a little bit more about what you're doing and focus more on the marketing and the sales principles. Funnel hack your competitors, online, offline, wherever you're at. Because those are the principles you need to grow and be successful in this or any business.
Okay, I've got some projects to do. I've got to bust them out. I appreciate you guys listening in. Have an awesome day and I will talk to you again very soon.
The secret I learned from an old course I found on eBay.
On this episode Russell talks about loving the work you do can make it hard to get what you wanted in the first place and that’s why having a set schedule is so important.
Here are some interesting things you will hear on this episode:
So listen below to find out why having a set schedule will help you avoid becoming a workaholic.
---Transcript---
Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.
Hey, everyone. So I was in the office today for two hours and about 27 minutes getting some stuff done as quickly as I could and then racing back to the house to go play some more.
We were playing and goofing off and having so much fun last night. My kids are there swimming and I'm not. I've just got to get home because I'm going crazy. I don't want to be working today.
I'm driving home and I started thinking like, I don't know about you, but I really, really enjoy what I do. Like too much so I think.
Like when I’m at home I'm thinking about going to work and things like that. And on my vacations I just want to get back to work. It's kind of this obsession. Hopefully you guys as entrepreneurs feel that.
It's funny, I was listening to podcast from Jason Moffat the other day and he was talking about how if he sold his business he would be done. He'd never work again. He'd just do cool stuff.
I was like, "Not me, man. I just want to keep working and working." And for the last two or three days I've been like, "That's kind of sad."
It's like a means to an end. What are we trying to do? Most of us get into this business because we're trying to accomplish something or do something and then when we get there we have so much fun in the process that we just keep doing it. Which is good. It's good that we enjoy what we do.
But it's also like, if you're not careful it will consume your entire existence. I don't know about you guys, but I love eBay. I only go to eBay about once every five or six months, because every time I do I end up blowing a couple thousand bucks.
I do the same thing when I go to eBay. All I do is I search like every old guru's name I can think of. Like Jay Conrad Levinson, Jay Abraham, Dan Kennedy, Chet Holmes, Tony Robbins. Old school direct mail boot camps.
I try to buy old courses on eBay because you can always find the good old stuff there, like tons of stuff. One time I found this tape set, and it was Jay Conrad Levinson and Jay Abraham and Chet Holmes. It was called Guerilla Vs Gorilla.
Anyway, I bought the tape set. I tried to find it online like a digital version. They don’t have it anywhere. So I bought this tape set and I bought this thing on Amazon where you can put a tape in and it will record to an MP3.
So I had my brother go take all the tapes and record all the MP3 and then change it to an audiobook format. That's the format I like listening to my stuff in. I was going to put it on my phone so I could listen to it for however long it took me to listen to it.
So I was listening to it and it was really cool, just these two guys' different teaching strategies. Jay Conrad Levinson is like boom, boom, boom! Dropping bombs of gold, thing after thing after thing. Just rapid-fire insane bombs of gold.
And then Jay Abraham is more like the strategic stuff. Anyway, Chet Holmes came with a practical application. It was amazing. In fact, I should go find whoever owns the rights to that and beg them and buy it from them. Because it was one of the best products I've ever gone through. It was insane.
So anyway, going through this whole training, one of the things I remember, one of the bombs of gold that Jay Conrad dropped that was just so valuable, he was talking about our habits.
He said a lot of times entrepreneurs get into business and they work 100-hour weeks so they can get to the point where they can work like four-hour workweeks, like Tim Ferris's four-hour work week or whatever your goal is.
He said the thing is when you create a habit it's hard to break it. The problem is that you do that, but you get into this habit of working 10, 12, 14 hours a day and after five years of doing that trying to get to this goal, but the time you actually could do it you have such an engrained habit that you can't ever leave.
It was interesting. He said basically if you want to be successful with that concept from day one, if you want to live a four-hour-a-day work life, you have to set that from day one. Otherwise you create the wrong habit and you'll never be able to get back to it.
He said if that's your habit from day one, then you'll stick with that. And you'll adapt and get all the same stuff done that you needed to, the bigger and smaller type formant.
Anyway, I thought it was kind of interesting. So I'm kind of using this new moving process and everything as an experiment where I'm going to try to set my actual dream schedule now.
Because when you move it's like you're shifting and you're shaking up all of these habits. Suddenly I'm waking up in a different bed. I'm looking out a different window. I'm ordering different food. All those kind of things.
So my wife and I as we're moving in, we're buying different food or buying the food we want for our new habits. I'm really excited about, I read a blog post from Preston Ely a little while ago who is one of my favorite people/writers in the world.
It's amazing. If you search Preston Ely and then something like daily routine. Actually I think it's Warriorinaire, like millionaire and warrior put together. Like morning routine or something like that. It's the coolest blog post.
I probably read that at least 50 times. It's him minute-by-minute, what he does in his morning routine. I keep reading his, and Tim Ferris is always interviewing people like, "What's your morning routine?" and all these kinds of things.
I don't want to just have a morning routine out of me just kind of bumping into one. I want to craft one perfectly. In fact, I even bought a domain name called WhatsYourMorningRoutine.com. When I get mine mastered I'm going to make a whole video showing it off.
I'm trying to create that right now and trying to create my work schedule, my workout schedule and my fun schedule. I want to have time with my kids and make this new pattern today.
Because I don't want to set it six months from now when I have more time. I want to set it today. Because like Jay Conrad Levinson said, I need to make that pattern happen today and really solidify it so that moving forward it's there. I've always got it.
So that's kind of my goal with what I'm going to be doing. I’m excited for it. I just wanted to sort of give that to you guys. Hopefully it will give you permission to stop what you're doing.
Maybe you're not moving like we are, but do the same kind of thing. Shift your bed. Turn your bed around. Go through your covers, throw out all the crap and re-buy a bunch of stuff. Or do something to just radically shift your perspective on everything.
The way you wake up in the morning, what you do, and actually crafting a morning routine, crafting a blueprint, crafting how you eat. Consciously designing these things so they can become the pattern. They can become the habit.
That way, if you follow it for the next month, two months, three months, it becomes the pattern. And if you're following that pattern the right way, it will just change everything for you. You'll be able to stick to something and it will just make everything more awesome.
That's what I’m doing. I'm excited for it. I hope you guys will try it out as well. I'm giving you permission to do it. So just do it.
Talk to your spouse or significant other and say, "We're throwing all this stuff away. We're doing this. We're moving this." And just design it by choice, as opposed to what you're doing right now by default, and then watch the results that come.
Anyway, I am officially at the new house. Oh man, I'm so excited. I'm going to go swim, have some fun. I will talk to you guys all again later. Thanks everyone.
Is the pursuit of a worldly desire an OK thing to go after?
On today’s episode Russell talks about finally getting his dream house and why it was important for him. He also shares why having a goal of a worldly possession isn’t a bad thing.
Here are some fun things in this episode:
Listen below to hear Russell’s excitement over his new dream house.
---Transcript---
Hey everyone. This is Russell Brunson, and I want to welcome you to a very excited Russell today. And I'll tell you why in a second here on Marketing In Your Car.
All right, so I want to tell you guys really quick and just let you know that I just got the keys to my new house. Woo-hoo! Oh man, I just want to celebrate with you guys, because this has been, you have no idea how long this has been in the making.
So for those of you who don't know me, I am not a car person at all. I got the Ferrari, I was like, "Eh." I got other cars, I was like, "Eh." Cars mean nothing to me.
The only dream I've ever wanted is like my dream house. I just have wanted it forever. And a couple years ago we almost bought one, and then we had some company issues. If you've listened to past podcasts you've heard the stories of the ups and the downs and all that sort of stuff.
We had actually had this amazing house we had basically purchased, put down all this earnest money and we lost it all. It went away and we never got to actually live in it.
And then the company collapsed. Long story short, rebuilt it. For me for the last eight years I've been working towards my dream house, getting my dream house. That's my one tangible worldly thing that really drives me.
I hate that it does, because I'm a big believer in being driven by passion and people and helping and all these other things, and money is like how we keep score. But the one worldly thing that has been a driving force for me for a long, long, long time.
In fact, all my friends and partners and people who work with me are scared that I'll never show up at the office again now that we've got it.
So we found this house two years ago. It's amazing and I have been looking at it every day for two years, trying to get to it and trying to get it.
When you get a big house, the monthly payment is not the big issue. It's like the down payment. To get a super, jumbo loan they want you to have like 20 percent down, plus like 10 percent in your bank account. You have to have a lot of money just in cash to be able to go and get that.
So we were working and saving and doing a whole bunch of stuff. We found the dream house about two years ago, and finally we've been working through how to get it and how to time it with when school gets out and kids and all these things.
And then the people who owned the house have been complete nightmares. The most annoying people I've ever worked with in my life. I hope they listen to this so they can know how annoying they are. They've just been a nightmare.
Even last night, we packed a huge moving truck last night, and we signed yesterday, we put a down payment down. Everything is done. We just have to wait for it to get funded or whatever.
I messaged them like, "Hey, do you mind if we swing over and drop off some stuff in the garage so we can reload this truck again?"
And she wrote back and said no. Who does that? I'm giving you millions and millions of dollars here in less than 12 hours and you won't even be cool for one second. Anyway, super annoying.
But, I just got the message. I was at work trying to get some stuff done and I just got the message that the house is funded. It's officially ours. They'll come and drop the key off.
And so I am blowing the rest of the day, blowing work, blowing everything, heading home, grabbing the kids. We're going to head over to the house and we're going to jump in the pool.
I don't care if it's freezing cold, if it needs to be heated, if it's dirty. I don't even care. We are jumping in the pool and we are having a blast. I'm so excited right now, as you guys can probably tell.
What I wanted to, I'm trying to think of how I can provide value besides just me being excited for you guys. Hopefully my excitement gets you guys excited.
Second thing is, I had a teacher at Boise State, my finance teacher. It's funny because everyone looks at business different ways, right? Some people are like, "The goal of a business is to create jobs."
And some people say, "The goal of a business is to provide value to the customer," or whatever.
His approach was, "The only goal of a business is to provide wealth for the business owner. That's it." Everything else kind of just happens. It happens to create value for other people and all that.
The only goal of a business is to create value for the business owner. I've struggled with that because, again, from a moral standpoint we are creating jobs, we are serving people, we are doing things.
But when it's all said and done, if the business owner is not getting paid, he's not going to put his neck out there and risk the time and energy and effort and everything to do that, which is what creates the value for everybody else.
So the value in all these other things that happen are all the side effects of the company. And I agree with my teacher that the one core goal of a company is to make the owner wealthy. So there's that.
But then again I have the other moral dilemma. So for me I've always kind of struggled with that. But for me, I've always had just one major worldly goal, whatever you want to call it, and I still struggle with that.
Sharing that outwardly is kind of hard for me. I don't know if you can tell, I'm kind of stumbling over my words, just kind of sharing this with you.
But I honestly feel like it's okay to have something like that because it's what drives you forward. And you driving forward is what creates value in all the other aspects.
It causes the ripple effect that helps the customers of yours to get value, which then hopefully gives them value. It's this whole ripple effect.
For me, I've had this one worldly goal for so long that has been a driving force that hopefully the wake of me moving towards that goal has affected tens of thousands, if not more, people. And that's been kind of my goal for it.
I hope it's not too selfish. I hope you guys can celebrate with me. And I hope at the same time for you guys that you won't feel too guilty having a goal like that.
Some of you guys might be in a house like me. Maybe it's a car, maybe it's a vacation, maybe it's something. And don't get carried away. Don't make that the core focus, because people that do turn into bad people.
People in this business, I've been around it long enough to see what money does to people, and it corrupts people and makes people do stupid things and it makes people not be themselves. I hope and I pray that never happens to me.
But again, I guess I'm trying to give you guys permission, if you need that. And some of you guys don't need that. But if you do need permission to find one worldly thing like that that's going to be a driving force that gets you up in the morning and get you moving forward and get you excited.
While in and of itself that thing is dumb and it's stupid and doesn't matter and we know that, the pursuit of that thing can cause a wake and a wave and a ripple or whatever you want to call it, that can affect and change and touch and serve so many other people.
Anyway, that's it for today, guys. I don't have anything else. I'm just two excited. I'm two seconds away from my house. I'm going to jump out, grab my kids, give them a hug and a kiss. We are jumping in the moving van and we will be out of here. I appreciate you guys.
For those of you who are in the Ignite Inner Circle waiting for boxes back from me, I had an hour blocked out today to respond for you guys and I can't do it now. I apologize in advance.
But I will get you guys. I love you, I care about you. And as soon as I jump in the pool I will come back and finish up my work so I can keep you guys moving forwards as well.
I appreciate everybody's listening in. Have an awesome day and we'll talk to you soon.
See behind the scenes of what happened at our first annual Funnel Hacking Live event.
On this episode Russell recaps, step by step, the stuff that went down at the Funnel Hacking Live event.
Here are some exciting things to listen for during this episode:
Listen below to hear some of the cool highlights from the Funnel Hacking Live event.
---Transcript---
Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing In Your Car.
All right, everyone. I keep getting questions and Facebook messages and boxes and everything. For those of you guys who were not at the Funnel Hacking live event, if you weren't there, honestly I think you missed out. We had an amazing time.
So I just want to give you guys a recap, for all those who have been asking and wondering. It was fun. For those of you who are Marketing In Your Car members who were actually at the event, I allowed you to pull me aside and say, "You know, Russell, I heard your podcast about how nervous you were before the event, but this has been amazing."
I appreciate you guys who were there and supported us. We had a good time. So I'll kind of walk you guys through what happened. I'm going to share everything because that's kind of how I am.
If you haven't learned that now, I'm very transparent and I always want to know. I don't want to share numbers to brag, because that's annoying. I hate people who do that. But I want to share them just so you can kind of know what happened so that if you're trying to do an event, you can look at what we did as a gauge of what might be good or bad or whatever.
I hope that helps. I remember when I first started going to Bill Glazier's mastermind groups and he would share his numbers. Then it was like, "Oh, so that's how much money people make."
When he shares with me how much money per head they were making on people in the room at the events, I was like, "Oh, now I have something tangible I can assign things to, to see if I was doing it right or wrong or somewhere in the middle."
That's why I'm going to share and that's the only reason why. It doesn't really matter how much money I made. All that matters is that you guys are getting some cool, actionable info.
Let me break it down.
First thing we did is the day before the event we flew in and we actually had our top JV partners, some of our Inner Circle members and some other friends and stuff come and we went to this exotic racing place. We went and raced cars, like Ferraris and Lamborghinis and it was super cool.
And we got some amazing footage of everyone having fun, having a good time. And then Jeff Walker, who won the Ferrari, he was there too so we filmed an amazing, I mean crazy amazing promo video, with him there, that we ended up showing on day two of the event, which I'll talk about in a minute.
I'm sure we'll post that video online so you guys have a chance to see it. But it was amazing.
That was the first day. It was really cool just to get to know everybody at a more intimate level and build a relationship and give everybody a really cool experience.
Even people that make crazy amounts of money, I thought they would be like, "I'm racing cars, blah blah blah."
But they all loved it and were so excited and blown away and grateful for the experience. So step one, if you've got affiliates to do cool stuff like that, do cool experiential type things where you bring them all together.
The reason why we did the Ferrari stuff is I knew when we were giving away the Ferrari for the book launch, I knew only one person could win. I know that a lot of times if you can't win a contest, if you know you're not going to win, you won't even try.
And we need a lot of people to try. So we said, "Hey, let's do a top 10." And we eventually opened it to the top 15 partners, who get to come to this Ferrari racing.
So now it's like you either win the Ferrari or you get to come and race Ferrari's with the top 15 people. And that's what got a lot more people to promote than typically would, I think. I think that was a big part of it.
That was really, really cool. Next day, we didn't start in the morning, which turned out to be really nice. I think I'm going to keep doing events that way. In fact, I had Stu McLaren and a couple other people message me, "This is so nice to be able to wake up the day of the event, come in, register, go out to lunch, hang out and then you don't start till 1:00."
That's what we did and it was awesome. We didn't start till 1:00. We started at 1:00 and kind of did a recap of Funnel Hacking. Then we did a session on list hacking. Then we did Richard Cousins, who is one of our Inner Circle members, come and share his list hacking funnels, which are pretty intense.
He showed those off. Then we took a break. When we came back from the break, then we did a session on your dream 100. I've talked about that with you guys before in the past. We talked about your dream 100.
And then we opened up a new feature in Click Funnels, which is called Backpack, which is our internal affiliate system. And we initially were going to charge a lot for that feature, but we decided to give it away to all funnel hackers who were there for free and add it to their account, and people were going crazy.
I had Todd, Dylan and me, my two Click Funnel partners, up on stage, and we kind of shared that all. It was really cool because I felt like we were like Steve Jobs at Apple announcing a new feature, which was cool.
We released the feature, people went nuts. They had a break. When we came back from the break we brought Stu McLaren, who is one of the coolest, just one of my favorite people on earth.
And he and his wife started a charity called World Teacher Aid. So we just made a video. It was really cool.
I had a chance a couple years ago to go to Kenya with him and see this feeding program and school building program they were doing. So I made a video.
And we launched a new thing inside of Click Funnels where basically every time you create a Funnel, $1 goes toward World Teacher Aid. And I showed the video and it was cool.
I was crying and my wife was crying. Everybody was crying. Stu was crying. It was just really powerful and emotional. It was neat.
Then what we did is for everyone who was at the event, if they wanted the recordings of the event, all they do is donate some amount of money to World Teacher Aid charity.
And from that we raised I think about $25,000 from the audience, which is actually going to build two classrooms. Then us as Click Funnels team did another classroom.
So we paid for three classrooms in Kenya, which was kind of cool. And it just really got everyone engaged in the community there. Everyone felt like we were moving towards a common cause, which was just really neat.
If you're doing any kind of events or community building or things like that, I highly recommend finding a really good cause like that to get everyone moving towards and believing in it and donating towards. It was really cool.
That was day number one. Then that night we did roundtables with 10 people each. Pick a roundtable. We catered these hors d'ouervres and food and snacks and everyone came in.
And you could sit around roundtables and network and ask questions to a bunch of speakers. That was a really cool experience too. Really good networking last night and people had a great time and it was awesome.
That was day one. Day number two now, we started early in the morning. I'm going to forget everything, but first was I got up and shared our book funnel and my thoughts on free-plus-shipping and trip wire offers.
Then Perry Belcher, one of my favorite people on earth to learn from, he got up and showed his trip wire funnels, how they built Survival Life into a $25 million a year company using nothing but free-plus-shipping trip wire offers.
And after he got done, then Trey Lewellen and one of our Inner Circle members, got up and showed their free-plus-shipping funnel they're doing with gun targets and they're just crushing it right now. So he shared his little funnel which was awesome.
After Trey was done, then we brought up Todd Brown, who was our number two affiliate. And we all thought he was going to win the Ferrari and at the last minute he didn't. But just one of my favorite people on earth, and brilliant marketer.
We wanted to do something cool for him, so we brought him up on stage and we launched our dream car contest where basically any Click Funnel affiliate who gets 100 people into Click Funnels, we will cover the lease payment on their dream car.
And so we brought him on stage, talked about what he did, gave him a check for the first year of his dream car and then announced the dream car contest.
And then he gave a presentation showing basically what he would do if he was going to try to win the car, and walked through the step-by-step process in about 30 minutes about what he did to promote the book and what he would do to promote this.
That was awesome. Such actual, "This is exactly what you need to do to be an affiliate and win Russell's car." It was perfect. He talked about that, which was cool.
Let's see, what happened after that? Then we went to lunch and then after lunch, then we showed the video that we made of Jeff Walker at the Ferrari racing.
We showed that video and then brought him on stage and awarded him the Ferrari, which was really cool. And then after that, then he got up and spoke and showed his funnels, his launch funnels, and showed the whole process there, which was cool.
He gave everyone his launch funnels, which was awesome. And after that, then I got up and shared a presentation that showed people how to become a six-figure-a-year funnel consultant.
That presentation was the last of the night. At the end of it I was going to sell our Funnel Certification program, which we were going to sell for $5,000. But we gave the attendees a $1,500 discount. They got signed up.
We did the presentation. I used the Perfect Webinar Script that you guys can all get for free at www.PerfectWebinarSecrets.com. Plugged in my presentation to that, did the pitch, and it was insane. I've never had a table rush like that before.
And we sold half a million dollars from that one presentation, which I still can't even fathom. That's better than anything I've ever done, ever. That was just crazy.
We were planning on opening up and doing a big webinar to promote the Certification program, but we more than sold out. So we're closing it next year. We're not going to open again until next year at the next live event, which is reason for you, if you want to be certified, you've got to be at the live events. It's the only place to get access to the certification program.
So that was awesome. And now we're going to do a week-long event in Boise where we certify a whole bunch of people. We just got the rooms booked. It's going to be so crazy cool.
We've got a classroom style where it's like a school classroom, which we'll do the training for the first half of the day. Then we have three other rooms we broke down into horseshoe shape.
The second half of the day we're going to go into these rooms and actually work for like four or five hours on the funnel we're talking about, on the concepts. So we'll have people going around the rooms helping and strategizing and all those types of things, and then back-and-forth.
It's going to be amazing. We're going to live-stream it for those who couldn't come. It's going to be so awesome. That was cool.
And then that night, back up to the event, then that night after the presentation, then we took all of our Ignite Inner Circle members to a really nice dinner and fed them. Everybody got to hang out and network and that was really cool.
And that was Friday. Then Saturday morning we got started in the morning. How did that happen? Man, it's all a blur now.
So Saturday morning we started at 8:00. I got up initially and I shared all of our high-ticket funnels. Then I had Robbie Summers from my team get up and show how he sells someone on the phone.
He got up there and did role-playing and brought people on stage and closed them. It was really cool to see that.
And afterwards we had Garret White, the master warrior, get up and show his high-ticket funnel that he's using inside of Click Funnels. He's doing between about $300,000 and $400,000 a month.
He came up, and Garret, he cracks me up because part of us are very similar. We come from very similar backgrounds. He played football at Boise State, I wrestled at Boise State. Very similar religious upbringings.
I think we both respect each other, but we definitely have different styles about us. I'm very quiet and one way, and he's the opposite where he's up there commanding the audience and dropping the F-bomb every other word and things like that.
But man it was powerful. And it was interesting. 98 percent of the audience was just mesmerized and loved him, and two percent got really offended, which we kind of knew might have happened, by just kind of the way he is.
It was important, though, because I wanted him there because that's what people need to be doing. The way he basically divided his audience and showed his funnel.
The goal of his funnel was to divide an audience. It was amazing. It was powerful. So anyway, that was amazing.
Let's see, did that take us to lunch? I can't remember. Yeah, that took us to lunch. No, that was pre-lunch. Then after that, then I did a session on the perfect webinar, showing the scripting, the funnel, all those kind of things.
Then Jay Boyer got up and showed 17 of his webinar hacks where he shows his whole process that he uses to close people on webinars, which was amazing. Then we went to lunch.
Then after lunch we came back and we revealed the next big feature launch inside of Click Funnels, which is Acitonetics. We showed that and people went nuts. It was awesome.
So Actionetics and we also previewed the new funnel marketplace that is almost live. And so that was after lunch.
Then I did a session on what happens if your funnel flops, and funnel stacking. So I shared that at the end. And then we wrapped up the event and I stood in line for two hours taking pictures with people. I was so tired, but it was awesome.
I just had such a good time hanging out with all of you guys and being there and seeing the impact of Click Funnels and what we've been doing is having on people's lives. It's just been so much fun.
I appreciate all you guys who were there. During that event, we kept talking about our Ignite Inner Circle program, and in the back if people were interested they had a chance to sign up.
So all said and done, just kind of a recap of some numbers. We raised about $25,000 for charity. From certification sales we sold over $500,000. From Ignite Inner Circle sales we sold over $300,000.
And then between ticket sales and everything else, when you round it all up and tie it all together in a bow, the event did just about $1 million, which was cool.
And we only really sold one thing, which was cool too. I didn't want it to be a pitch fest, but I wanted to make sure we monetized it. And we only had one offer and it worked.
So next year we'll do the same thing. We'll have one offer. We'll relaunch the certification program next year the event and we'll also obviously be talking about Ignite Inner Circle and those who are interested will go talk and get signed up and register for that as well.
That was it. Feedback was amazing. So yeah.
And we pre-sold tickets for next year's event, which is going to be at the end of March in San Diego. So we'll get info about that up really, really soon. That was what happened. It was a lot of fun and I'm almost home, you guys.
I hope that helps, and I hope that helps you recap the event and see behind the scenes with the numbers and the metrics and how it all worked, how we choreographed it.
We had a couple calls to Bill Glazier ahead of time and I appreciate him helping me choreograph the event and kind of make it in a way that gets people maximum value, able to monetize it, but not in a way that people are turned off by it.
Everyone gets a ton of value and it just turns out to be awesome. That's what happened. That was kind of how it all ended. Again, those of you there, I appreciate you being there.
Those that weren't there, get on board for next year because these tickets will sell out fast. We already sold out, I think a third of the tickets sold out live.
So if you want to go, be sure to book it ASAP because it will not be around long.
Thanks everyone. I appreciate you guys listening in and we'll talk soon.
How $7 kept this guy from becoming successful.
On this special episode Russell and his wife, Collette drive to the airport for the Funnel Hacking Live event. He talks about how some people let stupid things get in the way of being successful.
Here are some interesting things to listen for in today’s episode:
So listen below to hear why letting stupid things bother you could be getting in the way of your success.
---Transcript---
Russell: Hey, everyone. This is Russell Brunson and welcome to an exciting Marketing In Your Car. Today I'm here with my beautiful wife Collette. Can you say hi?
Collette: Hello.
Russell: She's so embarrassed to be on the podcast. But we are heading to the airport, getting ready to fly out for the Funnell Hacking Event.
All right, so today's message for you guys is one that -- well first get to the airport safely. My wife's pretty sure we're going to die. She's not used to this podcasting while we're driving.
We're about to go through and we're going to survive. Okay, so today's message, this morning I was getting ready to head out, jumped on Facebook to make sure everyone was still coming to the event, and that the party's still on.
It was, which is good. But then there's some dude who posted in our group basically saying they still hadn't gotten The Dot Com Seekers book, which I understand. It's been a little while. I've posted like 50 times why it takes a long time.
But anyway I kind of responded back and said, "Hey, this is why."
I said, "It was a pre-launch of the book. That's why it didn't get shipped until recently."
And then the publisher, we're going through a publisher so we don't really have control of it.
My wife's making me punch it past another car. Oh man, if you guys witness this death, tell our kids we love them.
So anyway, I told him basically about the reason my book was late. I basically said, "In exchange, we gave you a $2,000 course for free. And basically you paid $7 shipping and handling. It's going to be all right. Just calm down and everything will be all right."
Anyway, the guy comes back and like private messages me kind of all flipping out about how, "If I was to go to Denny's and if I ordered a steak, I don't care if they'd have brought me free donuts and ice cream. I ordered a steak and I want the steak."
Anyway, just something like that, which whatever.
We're going to be okay. I promise.
And the thing that bugged me he said about the book: "I would have bought Click Funnels and I would be at your event this weekend, but because I didn't get the book I refuse to invest in those because it just left a bad taste in my mouth," or something like that.
And it just made me think about how often we let stupid things get in our way from being successful. Like, honestly, this guy could be using Click Funnels, which would give him the ability to change his entire company, change his life, as all of you guys know.
But he refused to do it because his book has been shipped late. He could be at the event right now, networking with 600 other amazing entrepreneurs who are changing the world in their own way.
But he didn't, because he's annoyed that the book showed up late. And I think that sometimes people, and this guy is a perfect example, he's just putting all of these roadblocks in his way to success because he's just annoyed, instead of being grateful for all the stuff he's getting and all the value he's getting from me and from us and from everything.
And then after a back and forth I apologized and I was trying to be a nice guy, and then he messaged me and said, "Well I tried Click Funnels, but it doesn't work for real estate agents."
I'm like, "Dude, you missed the whole point of everything. Had you have watched the 14 hours of the training," oh cool, some jets just flew over, "If you had watched the 14 hours of training, you would understand how to use Click Funnels as a realtor."
Had you networked in group, had you have logged into Click Funnels and gone through the training, had you have showed up at the event, you would know exactly how to use it for what you're doing. But instead, you're confused because you let a stupid thing keep you in the way of being successful.
So the moral of today's lesson is don't let stupid things keep you in the way of being successful. Just blow it off. It was $7 you spent.
Anyway, I hope that makes sense. Now we're getting in traffic now and we're still pretty good on time. We have 13 minutes before we have to be there.
Anyway, so I just wanted to leave that with you guys today. Just make sure that you're not the one keeping yourself from success over little trivial things. Let things roll off your back and look for the good in things and look for all the awesome stuff that can happen.
And if you do that, you could be successful. You could be at the live event. You could be using Click Funnels. You could be changing your life.
Instead you're annoyed about something outside of any of our control. So I hope that helps. Collette, any final words for the listening audience?
Collette: Stay lovely. Vegas, baby!
Russell: We're heading to Vegas. All right, we'll see you guys. We're going to be in Vegas here in a couple of hours. I appreciate you all and we'll talk to you soon.
A powerful lesson I learned from one of my mentors…
On this episode Russell talks about some last minute preparations for the Funnel Hacking Live event. He also shares what you can learn from a Rubber band.
Here are some cool things to listen for in today’s episode:
Listen below to find out why you should be more like a rubber band.
---Transcript---
Hey, everyone, this is Russell Brunson, and welcome to Marketing in Your Car.
Hey, everyone. I always try to figure out a different way to make that sound different every time I say “Marketing in your car”, but it probably comes out the same to you guys. But in my mind, every time it’s a little bit different. A little more energy, a little different type of energy. Today, my energy is excitement and nerves and all these crazy things, because right now we are preparing for our first annual Funnel Hacking event.
And it’s really amazing, like, when we first started putting this event together, I was scared because, like, I hadn’t done events for a long time. And when I was doing them, back in the past, it’s always stressful. We would get, like, 200 people to sign up for it and then only 100 people would show up, and all sorts of stuff.
And you never know, and there’s all these unknowns. And so when we were first doing this, we were like, well, how many people can we get? We get 100, we get 500, we get 1000. We were trying to figure out. So we set a hard limit at 500 and I was like, that’s going to be really hard for us to get, but that will be kind of our goal. And so, we get the room size booked and everything, and then we went and started promoting it.
And we didn’t even promote it that hard, we ended up selling 600 tickets. Which screwed up everything, because it turns out, the Fire Marshal at a hotel won’t allow you to have more seats, they don’t care how many people you’ve sold to. Which is insane. So, we had to go and change the room size and get approval from the fire marshal and like, all these, just, you know — but, good problems to have, right?
Definitely better than the other side around, we’re like, okay, we’ve got a room that holds 500 people, how do we shrink it down to 50, right? So, it’s a good problem to have, it’s just one of those things. That’s happening, and then I’m trying to just make this an amazing event. Like, the people that signed up, it’s crazy. Like, I can’t believe how many of my peers and friends, all signed up. So we’re trying to make this just an amazing experience, and just have awesome content and videos, and just a cool environment.
And we’re giving away a Ferrari, and we’re launching our dream car contest, and all these things. And then I’m making, like, really cool handouts and order forms for the few couple of things we are selling. And just trying to make it like a class act event. And, man, I can’t tell you, I’ve been doing smaller events for a long time, and I’m comfortable with those.
But this one I’m really nervous about. So, anyway, yesterday for us was Memorial Day. Depending on where you are in the world, or when you’re listening to this. So went in yesterday in the office. I wanted to play with the kids, but I couldn’t because I’m just, yeah, I had to get stuff done. So I actually wrote four presentations. I think I’m presenting seven different things at the event.
So, I wrote four presentations yesterday, I had already done two before. And I’ve got one more to do today. But this morning I had Aidan — my little four-year old had his little gym graduation. So I went and did that this morning, which was super fun. And just having, you know, just all these fun things happening. It’s almost time for school graduation, we’re finishing kids’ projects, like, it’s so much chaos right now.
Note to self, don’t ever do an event at the end of May, again, because that’s when everything else on Earth in kids’ lives are happening too. But anyway, it’s exciting. So, now, I’m heading to the office, and I’ve got one last presentation to create. In this one I’m going to be teaching people how to become seven figures, excuse me, six figures a year Funnel Consultants, which is going to be exciting.
And then, at the end of it, we are going to offer our Funnel Certification Program. Which is a really neat program, I’m excited for it, I think it’s going to change some people’s lives. And so, I’m fired up. So that’s what I’ve got going on today. And it’s just, it’s just fun and so, for you guys listening, I’m trying to think what value I can provide for you guys today.
It’s always kind of my thought process when I’m driving, like, what cool can I say or can I share that will hopefully help everyone in their business. And I think for today, a lot of it is just like, stepping outside of your comfort zone. You know, like, I do a lot of stuff and I need people looking at me, man you’re stepping outside your comfort zone, but I really have been.
Like, I’m pretty comfortable with all the insane things I’ve been doing, but this was one, like, I feel nervous in my stomach right now, the event is not for two days. And it’s exciting and it’s nervous and it’s good. It’s a good thing to have, and I think that — I had a mentor, back when I was about 19 or 20 years old. And I remember he was doing this presentation, talking about us and how we needed to grow.
And he did this thing where he held up a rubber band, and he talked about it. He said, “Look, this rubber band, like, by itself, it’s just kind of useless, like, it’s just this floppy little thing that doesn’t do anything.” And he says, “The only way that this rubber band becomes valuable is if it gets stretched. Because then it gets stretched, now it can bind things together and hold things, and it can actually do stuff.
“But it has to be stretched to be able to do it.” But he said, “But if you’re not careful and you stretch it too much, it will snap and it will break. And then it becomes useless again.” But he said that, “For this rubber band to be useful at all, in any capacity, it has to be stretched.” And I started thinking about with what we’re doing, you know, with this event. Like, me and my entire team and everyone who is putting this together, I feel like we’re being stretched.
And a couple of times I felt like we were stretched to the point where we’re snapping, but then, for me, I had to come back. And my wife today was like, “So, you’re nervous, you’re freaking out, what’s happening?” And I was like, you know, I’m not, and I think it’s because, like, it’s okay. You know, like, if everything, if nobody shows up at the event, or if the event flops, or people are like, “Man, Russell, you were really boring on stage,” or whatever.
Who knows, like, all the irrational fears going through my head right now, like, worst case scenario, next week we’ll be back here in Boise, hanging out, having fun, and that was kind of comforting for me. It gave me the ability to kind of relax and just kind of take a little bit of pressure and tension off of the situation, to keep it from snapping.
And so, I hope that that gives you something that can help you today, when you start thinking about that with yourself. That understanding that for you to be useful in any capacity, you’ve got to be stretched, you’ve got to keep stretching yourself and stretching yourself. And if you don’t, you’re just going to be a useless rubber band that just sits there, right?
But also, knowing on the other side that if you stretch yourself too much, you are going to snap, and so, kind of finding that balance and being okay with whatever happens. And if, you know, again, if I show up and I’m the only dude in the room, you know what, my whole team will be there, we’ll have fun, we’ll go, I don’t know, go just have some fun in Vegas, and it will be alright.
But best case scenario, we can do this amazing thing and change some people’s lives and that’s really the end goal. And I was hearing Sean Stephenson, he’s a little tiny dude, motivational speaker. And just really just an impressive individual. He was speaking and I was listening to, like, his public speaking training. He said, “If you’re nervous for, to speak,” he said, “It’s a selfish thing, because you’re worried about how other people think about you,” and things like that.
He says, “When you change it to the point where you’re concerned about them and serving and giving, it takes that away from you, the nerves,” and that, he said, you shouldn’t be nervous. And I’ve been thinking about that. You know, like, part of me is still nervous, I wish I could say I wasn’t. But I’m still, I’m nervous. But I thought it was interesting — I think a cop just saw me. Crap. Yeah, the cop, there’s a motorcycle cop coming in my direction, totally was looking at me while I was talking on the phone with you guys.
But he is, I don’t think he’s flipping around. And if so, I’m about to turn into my office, little driveway thing, and he can’t catch me anyway. Anyway, sorry, back to my train of thought. Where was I? Yeah, so, for me, like, again, I still have nerves, I’m still, you know, it’s the kind of thing, like, I can’t wait to get to the point, like Sean talked about, where it’s just, you’ve got, you know, you’re so focused on the serving part of it that you don’t get nervous.
But I’m not there yet. But more so, I think that, as I keep preparing these things, every time I get nervous I’m like, I’m giving my all, like, if they don’t get value from this, then, you know, then that’s kind of on them, I guess? And as long as I do my best to try to serve and change and help people, that’s really the key. So, anyway, with that said, I’m at the office.
I’m going to go try to finalize and craft this last presentation, with the goal of helping a lot of people to change their lives and be able to take whatever it is they’re doing in whatever capacity, and become Funnel Consultants. That’s kind of the last presentation, and I think it’s going to open up a whole new world for people. And I’m excited to hopefully help facilitate that, and give people the ability they need to reach whatever goals and dreams they have with ClickFunnels and with the certification program.
So, be awesome. I appreciate you guys. If you’re in Vegas, I will see you soon. If you’re not coming to Vegas, hopefully you’ll come to the next one and we will see you at that. So thanks, you guys. I appreciate you and we’ll talk soon.
Powerful stories of people in our inner-circle and ignite program who opened up doors from skill sets they didn’t know they had.
On today’s episode Russell talks about the power of moving forward. Why the process of moving forward can often lead to more or better opportunities.
Here are some of the cool things you will hear on this episode:
So listen below to find out why always moving forward can lead to your success.
---Transcript---
Hey, guys and gals. This is Russell Brunson, and welcome to "Marketing in Your Car."
This message today is one that I think is important, and I hope that a lot of people listen to this and take something from it, because it's been really interesting.
I've been watching a bunch of our coaching clients over the last year or so, [laughs] and there's been this really weird observation, really interesting, that's been happening. A lot of people come in, and when they come in they've got a direction they want to go in, right, and so we coach them in that direction, they start moving forward, and they start moving forward.
Some people just, the first direction we point them in, they run and then they have success — someone like a Liz Benney, who had picked a path, she executed on it, boom, is making crazy money. She's done over five hundred grand so far this year after she picked her path and started running.
But other people, and I would say probably the majority of people, don't have sex, success — ooh, I almost said the wrong word there, [laughs] don’t have success right out of the gates, and I know it's frustrating for them, but it's interesting, because a lot of people that happens to, and I see it, they just fall away. They just give up, and it's done.
But there's others that are super stubborn, and I think that I would probably fall into this category as well. [laughs] They're really stubborn, and they're like, "You know what?" They keep moving forward, and they keep moving forward, and they keep moving forward, and because of the act of them moving forward, doors become open to them, if that makes sense.
I remember when I was — I think I shared this on a podcast — who knows how long ago, but when I was first getting started, I had some friends who saw what I was doing, and they came and wanted to work for me. After a year of working with me, they weren't making any money. I was, obviously, and one of them had this insight, and he told me the next day, "You know what we realized? It's not so much, Russell, that you're smarter than us, or anything, the only difference between you and us is you're always moving forward. You're doing this, you're doing this, you're doing this, you're doing this.”
He’s like, “More than half the time, what you're doing is not working," [laughs] "but ten, twenty percent of the time it does work. Just the act and the motion of you moving forward working on stuff is opening doors and making other stuff happen."
Anyway, I had a really good experience that just happened ten minutes ago. I just got a VOX from one of our coaching clients, and it just re-illustrates this point. He's a cool guy. He came to our coaching program and he picked a market that honestly, I don’t think it was a good market for what he wanted to do.
He wanted to sell to engineers. It's just not a market that's super passionate or ripe. They're not rabid buyers, but he was passionate about it, so he spent all this time and energy, and he built the perfect webinar and he launched it. He drove traffic, and he launched it. He kept going. He was squeaking by and making pennies here and there — making some money — but he was so passionate. He kept going back and kept tweaking it and making it better, and tweaking it and making it better.
While he was doing this, he was frustrated because he wasn't making money, right? But what he was doing was he was honing his skills, he was fine-tuning, he was getting better and better at what he was doing. About two weeks ago, he met one of our other coaching clients who is having some success, having webinars, is doing really well with it, and basically said to him, "Hey, I love your product. I think your webinar's good. I'd like to pitch it. Do you mind if I pitch it?", and this guy's was like, "Yeah, man, I would love to not pitch my own webinar."
So this guy took the other guy's webinar and looked at it, was looking at it and saying, "Well, based on all the work I did before, this is how I'd change it," and he tweaked it, and he fine-tuned the presentation, and he went last week, and he did it live for this guy, [laughs] and he crushed it — did like three times as many sales as the main person did, doing his own webinar.
Both of them got excited. One's like, "Man, I made a bunch of money doing someone else's webinar. The other guy's like, "I made a bunch of money, and I didn't have to do the webinar. I actually made more money having this guy do it than if I was doing it."
They just did another webinar. It just ended like fifteen minutes ago, and they closed over $20,000 in that webinar. These guys are going crazy now, and because of this, I talked to this guy, and I said, "You know what? You should start a webinar-pitching business where you go through, tweak people's webinars then pitch it for them, and take a percentage of the profits."
I think he's going to do that now. I just look at it — he came into the coaching program trying to go in this direction, and we coached him through that process. So far he hasn't made a lot of money from that process, but the skills set he learned along the way have now become this valuable asset. He's going to make ten times more, maybe a hundred times more from this, but he would not have ever gotten that if he wasn't moving forward, moving forward.
Another guy, who is one of the coolest people. He’s probably listening to this, so I won't embarrass him with his name or anything, but he knows who he is — we've worked with him on his funnel. He's been struggling. He has not been making money with his funnel, but through the process, he's gotten really good at something else — his Facebook Ads. His Facebook Ads, I remember, John and my team looked at his ads, and he's like, "I have never in the history of my life seen an ad that was this good, that has this high of engagement and quality score," and all these types of things.
His ads are amazing, he just can't get his funnel to convert. He's driving these things, and so last week, I saw him do what was brilliant. I was just so impressed with him for doing this. He posted on Facebook in our group, and he was like, "Hey, my funnel's not making any money yet, but I'm really good at Facebook Ads. In fact, look at these things."
He's like, "If you want, I trying to get better at this skill and see if I can master another niche. If any of you guys want, contact me, and I'll do your ads for free." From that, he got a whole bunch of amazing people to raise their hand, obviously, and he's doing this. Right now, what he's doing is he's honing this skill. He's getting better and better at it, and through that process, I don't know yet where the future's going to go for him, but my guess is he's going to make a lot more money with this direction than he was with what he was doing.
It was the byproduct of what he was trying to accomplish. It's interesting what happens when you're moving forward constantly. You don't know where success is going to come. If you've ever read the book "Rework," it's one of my favorite books of all time. He talks about how one of the powerful things you can do with your company is make money off the byproduct of what you're doing.
So you're doing a bunch of stuff. What’s the byproduct? To give you an example, our "Dot Com Secrets Labs Book," we ran a bunch of split tests, two or three years, and also we had all these split test results. I compiled them into a book, and we launched that. That turned into an extra three or four million dollars last year.
It was the byproduct. It was just my split-testing results from other stuff we were doing, taking the byproduct of what we were doing. You never know where these opportunities are going to come and what skill sets you're going to create to become really, really good at.
So what I wanted to say for all you guys is just, is the process is less of getting something perfect, and more of moving forward. As you move forward, and you continue to move forward, you don't stop. You keep moving forward, and moving forward. Doors will open. Opportunities will come to you. Things will keep falling into your lap that you never would have thought were there before. It's just really, really impressive, from both these guys, I've talked about it before. There's more that I could share.
Another example is one of the guys that came to our training and wanted to be a copywriting teacher. He kept doing this, kept doing this, kept doing this, and spent six, seven, eight months trying to do that, and finally got so fed up and frustrated — and man, I'm so proud of him for this, though, but a month ago, he got so frustrated that he was selling his front-end products. No one was buying his up-sells, no one was buying off his webinars, so he just picked up a phone, and starting dialing every single person that had bought his product in the past. They might not have bought a product, they had showed up to a webinar, or bought one of his free-plus-shipping things — just started calling them, almost frustrated, and the first month, made thirty grand just calling his customers and saying, "Hey, but this coaching thing from me."
Then yesterday he told me he did this webinar. He had two people buy this free-plus-shipping thing, picked up the phone, called those people personally, and sold ten grand, just buildt from one little thing.
It's again, not the opportunity he thought he was going to do. That was not his goal when he got started, but it was in the process of him moving forward, that his skill sets go better. He learned things, he honed things, and he got better and better and better, until, boom, a door opens up. That's the door you run through.
It's really interesting. I was even watching — there were two podcasts where I was talking about what happens when your funnel flops, and I shared a story. I'm going to share it again, because I think it's relevant to this, where Bryan Tracy was talking about how he was watching this TV show, and it had all of these millionaires on there, and they asked the millionaires, "How many times on average did you fail in business before you became a millionaire?"
They went through and surveyed everyone and they found out the average person was like eleven times they failed before they became a millionaire. Bryan Tracy comes back and says, "You think it's because they all luckily, the eleventh time, stumbled upon the magic formula." He said, "No, what happened was, the first time they screwed up, the second time they screwed up, and after ten or eleven tries, they couldn't help but be successful because they'd tried everything else."
That is the key with this, you guys. Anyway, I'm so proud of these people in our group that are doing that, because I'm seeing, and again, it's usually a different direction than we even point them in initially, but because of the process of moving them forward and doing these things, they start building up skill sets that they give them the ability to become powerful and marketable and be able to open up whole new worlds and whole new doors for them, so I thought it was interesting.
On the opposite side of that, we've got coaching clients, who I love as well, who are going through this and they keep focusing on one funnel, on one thing, and one thing, and they want it to work, and they keep trying, and it feels like they're pushing a square peg through a round hole. It's like, "You've got to learn how to pivot and shift and try things and move things around. If this doesn't work, try this and try that," because we don't know what people are going to respond to. We can guess. We try to get as close as we can and we pray and hope that we're going to get it on the first try, or the second, or the third, but traditionally it doesn't work that way.
You've got to be flexible. You've got to be willing to pivot, and keep moving around and moving forward until those opportunities open for you. I had an interview today with a lady, and she was asking me about that. "What happens if someone's funnel doesn't make money?"
I said, "Do you know what? Did you know that Click Funnels failed the first few times we launched it?" She's like, "What?", and I'm like, "Yep. We launched it — bombed. I could have just given up. I was depressed and sad. I could have licked my wounds and cried about it, but, no, I said, 'Okay, it didn't work this trip around,' and we tried it a different way. Boom — failed again. We tried it again, and the third time, it was a home run, and blew up, and now has become what it is. And it's growing insanely fast, but again, it's because we were moving forward, and opportunities open up when you're moving forward."
So if nothing else you get from today, you guys, it's time to keep moving forward. When you do that, you may not get what you thought you were going to get, but you will get what you deserve, I promise you that. You will become what you need to be, and the doors and the opportunities will open up to give you the abilities to shine.
Anyway, I hope that helps you guys. I just thought of another guy in our group — same kind of thing. Came in, wanted to be an MLM guy, and now he’s driving traffic for ten different people, because he was moving forward, moving forward always, so move forward, you guys. Have fun.
For those of you guys who are going to be at Funnel Hacking Live next week, I’m so excited. We had five hundred tickets. We opened up a couple more. We sold about six hundred. It’s just crazy, so we should have over six hundred people there, and it’s going to be nuts. I’m excited to meet a lot of you guys in person, and I’m going to try to put on a show that will change your business, change your lives, and really rock your world.
That is the game plan, and hopefully we will deliver. I’m confident that we will, and excited for those of you guys who are coming. Thanks again, you guys. I’m out for the weekend. Have an awesome day, and we’ll talk soon.
Lessons from a whirlwind weekend that started with a potato gun exploding in my face.
On this episode Russell talks about a whirlwind weekend he had which involved a carnival, a camping trip, and flying to and speaking in 2 different cities.
Here are some of the interesting things you will hear in today’s episode:
So listen below to find out how Russell nearly blew himself up and then went on to speak at 2 events just a few hours later.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.
Hey everyone, this is Russell. I’m doing this Marketing in Your Car for a couple reasons. One of them is so I don’t fall asleep while I’m driving because I don’t want to die and I really need you guys to help me out, so that’s one part of it. It’s super late. I just landed on a plane.
The last 48 hours of my life have been completely insane. I just want to tell you about it because I think it’s just funny and I thought you guys would enjoy it because you guys are going to hear all my strange things that happen to me. It started with a potato gun blowing up in my face and ended with me driving home from the airport.
This is my life for the last 48 hours. I don’t do a lot of public speaking anymore, going traveling and stuff like that because it’s hard with my wife and kids, and business and everything else but for some reason, I got booked to do two things this weekend. One was to speak at Ray Hick, just a really cool guy, really someone I respect a lot in this industry.
He was doing his high end mastermind for his $25,000 clients in Park City, Utah and he asked if I could come in and speak for awhile. Again, Ray is someone I really look up to so I was like, “Yes, I will definitely come up and do that.”
Then Steve Olsher did an event called Internet Prophets Live and asked if I could come speak at that one too. I said yes. I had those two events happening this weekend. I booked them, had flights and everything planned. I was going to go out there and do it.
Then my wife tells me about a week ago, “Hey, don’t forget that on Thursday,” this Thursday or whatever, “we’ve got a carnival for the kids and then Friday is our church camping trip.” It’s called fathers and sons. We take our boys out camping.
I was like, “Oh no, I have those plus I’m supposed to speak at Ray’s event and Steve’s event the same weekend.” It was the middle of when I was supposed to be speaking, so I had to call those guys up and say, “I’m so sorry, I can’t come the day I’m supposed to be coming. Can I shift the days, move things around?”
Anyway, somehow luckily because there’s not a lot of flights coming out of Boise -- Boise is a little airport -- somehow luckily for me, we lined it up where I could basically go Thursday to the kids’ carnival, Friday, work for two hours in the morning and then pick up the kids and go camping that night, camp all night Friday night.
Then wake up in the morning, race home, drop the kids off, and then race to the airport, fly from Boise up to Salt Lake, and then Uber drive from Salt Lake to Park City, speak there, and then fall asleep that night, wake up at six in the morning, drive from Park City back to Salt Lake, fly from there to LA.
Then speak at his event, fly home, and land in Boise. That’s what I just did. I just landed in Boise after that whirlwind of traveling, speaking, traveling, speaking that was wrapped at the end of a camping trip. It turned out really well. We had a fun time.
But the camping trip is where the fun began so let me start there. I was camping with the kids. You know, you guys who know, who follow my business and all that, I started this whole business with potato guns. That was the first thing.
I got a ton of potato guns. I had 10 or so of them in my garage. We’re packing up for the camping trip. It’s funny, because we’re camping for one night and we literally had my wife’s extended cab Denali, huge car, completely filled to the brim with coolers, sleeping bags, tents, and pads, and potato guns -- just crazy.
I’m like, “How in the world? This is one night’s sleep. How did people back in the day go camping?” Nowadays, you’re basically bringing your whole hotel with you. It’s crazy. We had it in there and had the potato guns.
So we get there. We were the first ones there because I took the kids out of school early. I’m like, “You know, if I’m going to go, let’s make it fun,” so I pulled the kids out of school, went to lunch and then drove down there and got a campsite, just goofing off.
Then we broke out the potato guns and started shooting these potato guns which is like one of my favorite things to do. I really enjoy it. So we’re shooting potato guns, having fun. Then one of the potato guns misfires. The potato doesn’t come out of it.
I know not to look at the end of the barrel because that’s safety rule number 101 in my how to make potato gun course. I’m the potato gun guy. I know the rules. We wrote the rules, so I don’t look in the end, but I go back to the chamber which I had just sprayed for a minute, a whole bunch of hairspray and I capped it off.
I opened up the back of it and all the hairspray starts coming out of it. Then I flip the back side open and look in there. I see potato jammed in there. I’m trying to figure out, “Why in the world didn’t it shoot? The fuel is coming out. I don’t see any gaps around the potato. Why did it not work?”
So I flick the igniter just to see - yes, stupid Russell. I flicked the igniter to see why in the world it doesn’t work, and this huge fireball goes boom, and comes out the backside right into my face. My eyelashes curled in half. You know what happens if you light your hair on fire.
They curled in half. Then my eyebrows completely got singed off. Then the whole front of my bangs just shrunk up, you know how hair when it gets on fire goes, all the front of my hair. First, I’m trying to figure out, “Am I dead? What just happened? My whole face just caught on fire. Okay, I survived.”
Then I started feeling my eyebrows. “These feel all crunchy. Something weird is happening.” I feel my crunchy eyebrows and my hair. Anyway, needless to say, my face had caught on fire. We kept shooting potato guns until both of them got jammed and ruined.
Then we just packed up and went back to camp. That night, we were making s’mores. By the way, if you make s’mores, the best way to do them is instead of using chocolate, you use Reese’s Peanut Butter Cups. Oh, if you try that, it will change your s’more experience.
I don’t even like s’mores anymore unless they have Reese’s. Now it’s amazing. We had tons of Reese’s Peanut Butter Cups, and we had the whole thing, making s’mores and went camping. We went to bed that night in the tent with the kids, super fun, great time.
Next morning, wake up and pack up the whole thing, get in the car, and I look in the mirror and I couldn’t even believe how horrible I looked. I’m like, “I’m supposed to be speaking at Ray’s $25,000 mastermind group in four hours.”
We race home and I have 20 minutes when I get home to the time I have to leave to the airport in time. I’m in the bathroom with these little scissors, snipping off the singed hair off my eyebrows and eyelashes, and my bangs so that I don’t look like I have singed, curly hair. It took me 20 minutes to snip off all the tons of singes.
I still didn’t get it all out. My hair looks horrible right now still. I shower real quick. Then I don’t even have time to pack my bags. It’s basically one night, two cities. I just get my backpack, throw in my clothes and stuff, and jump in my car, race to the airport, and then fly.
I almost missed my flight. It was crazy. I got to the airport 30 minutes before my flight was supposed to leave. Luckily I didn’t have any check-on backs so I was able to get on. I flew to Salt Lake, took an Uber up to Park City which was awesome.
We go to Park City. I had a chance to meet with this group who was different than the group I normally hang out with. I’m an Internet nerd so I’m usually with Internet marketing nerds. This was a bunch of network marketers.
It was a small room, probably 30 people or so in a big suite overlooking all of Park City. It was amazing. As soon as I walked in the door, they were in the break. I walk in and Ray comes, “Hey, how’s it going?” and hands me a microphone.
I put it on and he’s like, “You’re up.” “Oh, what did you want me to talk about? You didn’t even ask me what to speak on.” He’s like, “Oh, just talk about this.” So I go out there for an hour and talk about some stuff.
It was really cool. I talked about everyone talks about their product or service, selling things like that. I just talked about that’s not what it’s about. People buy based on results. I asked what everyone was doing.
There was people in Beach Body, people in all these different network marketing programs. I told them, “The biggest, most powerful thing you guys can do is go and work for free for someone. Go get a result. Go and prove that what you have works. If you got a product, go and give it to other people. If you have a service, perform that service and just wow someone.”
I told the story about how when we re-launched our coaching program, I needed some good success stories. The first thing I did is I worked for free. I called up this guy named Drew Connolly, flew out to his office and worked for free for him, served him, and was able to help their company grow, and then from that, I was able to capture proof of video testimonial of that experience and then used that video testimonial to leverage and to grow our coaching program.
I showed them the right way to capture those and everything, and just said, “You know, whatever your product is, step one, go out and serve. Go and get some people results. After you get results, then you can capture those on film and record those on your iPhone or whatever it is to make a really good video. Now, that’s the leverage you need to do everything else.”
I talked about that. I talked about my Dream 100 strategy. I showed them how to do that. I showed them this concept of how to penetrate Dream 100 to dramatically increase your traffic and a bunch of cool things, stuff that if you’ve read the DotCom Secrets book, and in fact, there’s a bonus chapter if you upgraded and bought the audio book, there’s a bonus chapter called “The Dream 100” that I taught that whole concept with.
I showed that whole process which was cool. Then I got to go to an amazing restaurant and hang out with all these network marketing guys, and hear their stories. These are all of Ray’s top earners. There are guys making a million dollars in network marketing.
It was cool to see their process because these guys make their money not by selling products but by building teams of people and teaching these people how to build teams of people. It was cool to see how business works in that sphere among the elite people which was cool.
Then that night, I went to bed, woke up in the morning, again, six in the morning, Ubered back to Salt Lake, flew to Steve’s event. Steve’s event was interesting too because it wasn’t like a normal Internet marketing event where everyone gets up and teaches and sells, things like that but it was more they had what he called a 20/20/20 where they had 20 minutes of teaching, and then 20 minutes of actual workshop time where people had to go work, and then 20 minutes of Q&A.
I watched some of the other speakers do that. Then I was going to do that, and then I ended up last minute changing my process and just gave my Funnel Hackers presentation because I felt like that’s what that audience really needed. It was really cool.
I kind of did that. It was awesome. I didn’t get a sale. It wasn’t a selling event. I just gave the first basically hour long of my presentation. Afterwards, I had a lady come up in tears crying, talking about how it changed everything she’s doing. It was really rewarding for me.
It was fun. A ton of people had my book and I got to sign the book. It was really fun. After that was done, one of the attendees threw me in their car and drove me back to the airport, jumped in the plane, sat on the plane passed out, and then woke up right when I landed.
Now I’m here, hanging out with you guys. It was a crazy weekend, a ton of fun. I was able to accomplish a ton of stuff in a very short period of time and just grateful, really grateful for this opportunity that I have to be able to go and share what I’m passionate about.
I was thinking about both of these events, I didn’t get to sell anything at them. I just got to go and try to inspire people and to share my story and talk about for me, what my thing that I’m passionate about which is Click Funnels and just talk about how it’s affected me and changed my life, and changed other people’s lives.
It was so cool to see as I shared that with people, them have breakthroughs and get how this could help them as well. It was fun. It came back to what I talked about earlier where I had a chance this weekend to work for free.
I didn’t get paid. I paid my own way. I paid for my own flights, my own hotels. Not only did I not make any money, but it cost me money to do it but it was a chance for me to go out and work for free. I just want to encourage you guys to do that.
I know that we’re always there, building a business, trying to make money but there are times when you just got to give back and work for free. I looked at that lady who was in tears when she gave me a hug when I left. Who knows what that is going to do for her? I don’t know yet.
Because I was willing to go and work for free and try to share, and try to share my message and what I do, it affected her that way and a lot of other people. I think it’s a blessing that we all have, that it’s good for all of us every once in awhile to give back as much as you can and hopefully change someone’s life.
There you go. I’m almost home, feeling a little more energized than when I started talking so thank you guys for keeping me up, not letting me pass out and die behind the wheel. I’m also happy that I survived the potato gun incident. Hopefully by the Funnel Hacking event in two weeks, my eyelashes will have grown back.
If not, sorry about that for everybody who is going to be there. All right everybody, I appreciate you guys. I am going to sign off and go get some sleep, and will be back at it next week, having fun, inspiring, trying to spread the message, trying to get more people in the Click Funnels, trying to take over the Internet marketing scene with it.
One last thing, for those of you guys who are going to be at the Funnel Hacking event, I’m going to show you a blend of two worlds, of the network marketing world and the Internet marketing world. We’re going to take the best from network marketing and strategy that companies like Mary Kay use and ViSalus, and all the big network marketing companies use to inspire and motivate their customer base to spread their message, and we’re going to bring it to Click Funnels.
If we execute it correctly, every single one of you guys listening to this podcast right now could be driving a brand new Corvette or Tesla or Ferrari, or whatever car is your dream car, and I’ll be paying for it. It’s going to be sweet. I’ll fill you in with more details soon, but just to get you excited about what’s coming up.
I’m back home. Talk to you guys soon. Have an awesome night. If you shoot potato guns, make sure never to look at either end, not just the top end. Thanks guys.
Are you frustrated because nobody is buying your product? This episode will show you the secret to guaranteeing a success!
On today’s episode Russell talks about what to do if your funnel flops. He talks about how the average millionaire fails 11 times before they have success.
Here are some cool things to listen for on this episode:
So listen below to find out what to do if the funnel you have built flops.
---Transcript---
Hey everyone, this is Russell. I want to welcome you to Marketing in Your Car.
All right everyone, today, the message for you guys today is all about publishing, about putting stuff out into the world. It’s been interesting as I’ve seen those in our high end coaching program who are successful versus those who aren’t. It’s almost one very common theme that happens over and over again.
Those who are having success are publishing a lot of things. They’re writing emails, sending out blog posts, making funnels, making videos. They’re doing stuff. They’re moving forward. The ones who aren’t making money, they’re focusing on one perfect funnel and not doing anything else except for making this thing just the most perfect thing in the world.
They’re spending months and months trying to do it. The nice thing about Click Funnel is it’s about the process we teach at Funnel Hacking. You should be able to build a funnel in a day, maybe two days if you’re slow but it shouldn’t be longer than that. If you get a video camera, the iPhone cameras nowadays are better than any expensive things.
Throw up a camera, record something, throw it out there. It’s all about just getting stuff out there and publishing. I remember Jeff Walker. I read an email from him a couple of years ago that really illustrated this for me really well. He talked about how the best thing you could do in business is start publishing stuff, putting things out there because you can find out what people are responding to.
So many people I know are putting all of their eggs in this one basket of a webinar or video sales letter, whatever that thing is. They’re putting so much effort on that that it may or may not work. A lot of times, they don’t work. I would say half the time, my stuff doesn’t work either.
Hopefully, each time, we get better and better at making things right but half the time, it’s not going to work. You’ve got to get good at just publishing and putting it out there, and seeing if people are responding to you.
Put up a funnel and direct some traffic. If people don’t respond to it, then do another one. Create something new. It’s not that hard. It doesn’t take that much time. If someone doesn’t buy your product, guess what? Maybe no one wants to buy your product.
I keep seeing people who have been spending six, eight, ten, 12 months trying to get somebody to buy their product when it turns out nobody wants their product. Marlon Sanders, one of the original Internet marketing guys, I heard him speak one time.
His presentation was called A Dead Duck Can’t Fly. He got up there saying, “Look, I don’t care how great you think your product is. A dead duck can’t fly. You can keep making new sales letters for it and new videos, do everything but sometimes, a dead duck won’t fly - or all the time.”
If you know your product is dead and nobody is buying it, or whatever the issue might be, you’ve got to understand, sometimes people aren’t going to buy it. Maybe the product, as much love, effort and stuff you’ve put into it, maybe people don’t want it. I had a friend when I first got started in this business, man, 12 years ago.
I met him and he was selling this ebook he had written. He was so passionate about this ebook. He kept trying to sell it and trying to sell it. He spent two or three years trying to sell this book and nobody would ever buy it.
I remember saying to him, “Ken, I don’t think anyone wants to buy this book. You need to create a new product. You need to try something different. You got the skill sets. You know how to write a book. You know how to put up a sales letter. You’ve done the whole process once but you need to create a new product because nobody is buying that one. Nobody wants it. As much as you love it, nobody wants it.”
I remember he told me, “Russell, I can’t. I’ve spent two years of my life on this. I can’t stop now. I can’t quit now.” I just got to tell you guys, sometimes it’s okay to be a quitter. You got to quit sometimes. You just have to.
You can’t just keep on. Eventually, the market will tell you if something is sellable or not. It’s really cool how that works. If people don’t want it, they’re not going to buy it. If nobody is buying it, it’s because nobody wants it. That’s a lot of times the issue.
Sometimes, obviously the issue is not getting traffic or your sales letters don’t sell well, things like that. But sometimes just people don’t want what you’re selling. You got to be okay with that. You got to detach yourself from the emotion of it and just focus on what do people want.
Awhile ago, when I got started, there was this really cool course called The Underachiever Formula. I later bought that company and renamed it Underachiever Secrets. As you can probably tell, all my stuff is “secrets.” But in that product, it was from Frank Kern and Ed Dale who initially published it.
What they talked about was brilliant. It said, “This is the process. This is how you are successful online. Step one, you got to find a hot market. If you’re not in a market that’s hot right now, you got to change your market. I don’t care how passionate you are about whatever, if it’s not a hot market, people aren’t going to buy it.”
Maybe they’ll buy it a little bit but if you want to make a lot of money, you got to find a hot market. Find a market that’s rabid, that people love buying things, people that are currently buying lots of other things. That’s step number one.
Step number two is after you find the hot market, then you have to ask them what they want. Never assume that the cool thing you want to create is what they actually want. My guess right now is if you’re selling something and nobody is buying it, it’s because you didn’t ask them what they wanted.
You thought about what you would want and you created that. It turns out you’re the only dude or dudette who wants that thing. Am I right? You got to ask them what they want. Survey them. Do teleseminars. Do webinars. Ask questions.
Call up your customers and find out what their pain points are. Find out what they actually want. Then after they tell you what they want, then you create that. You don’t create your own thing. Again, the way this whole process works, it’s by surveying -- surveys and finding out what your audience wants.
It’s by publishing, sending out emails, making Facebook posts, driving traffic to it, and seeing what people respond to. If no one is clicking on your posts, if you’re spending $20, $30, and nobody is sharing or clicking on your posts, then guess what? Nobody wants it, okay?
That’s fine. Move onto the next thing and keep moving until boom, eventually you’re going to hit a quarry. That’s what people want. I can’t tell you over the 12 years of me doing this how many products I’ve launched and they’ve flopped. I mean, flop after flop after flop.
It was kind of like Michael Jordan where he goes out there. They said he missed more shots than anybody else but he also made more shots than anybody else, right, or more game winning shots, whatever the thing is. You got to put a lot of stuff out there.
I cannot tell you - I have a road of hundreds of offers that we have published that have flopped, but we’ve got a handful, maybe a dozen that have blown up and become multimillion dollar projects but I would never have got to those dozen had I not flopped over and over again. You guys got to understand that this is a process.
You building out a sales funnel, think of it like school. You go to school for four, six, or eight years depending on what your major is. When you’re done, you go out there and then start trying to do it. It’s the same thing here.
Your first funnel, your second funnel, or your third funnel and your tenth funnel, this is your education. This is you learning the process, learning how to write copy, learning what people respond to, learning what they’re not responding to.
I’m sick and tired of people getting all upset, “Oh, my Web site’s not making any money,” and they want to quit. It drives me crazy. The first one didn’t work. Make a second one. If that one doesn’t work, make a third one and keep doing it until you’re successful.
When I was first getting started, I remember I was listening to this seminar from I think Brian Tracy actually. He was talking about there was this news show. They had 15 self-made millionaires up on stage.
I’m going to screw up the numbers but the concept, I understand. Basically he asked these guys, he said, “How many businesses did you fail in before you became a millionaire?” They were trying to add it up.
They cut to a commercial break and came back. Everyone added it up and they said that the average of all these 15 millionaires was they had launched and failed I think it was 11 times before they were successful - 11 times, 11 companies they’ve screwed up on before they made millions!
Okay, then Brian Tracy asked, “Do you think it’s because they all got lucky on the eleventh time?” Do you think Einstein got lucky on the whatever, 3000th time he tried to invent the light bulb? No! What happens is you try one thing and it doesn’t work, people don’t respond, so you try something else, and try something else.
Eventually, you’ve tried everything that doesn’t work. Eventually, the next thing has got to work. Eventually, you’ve figured out all the ways that people are not going to buy and one of these times, you’re going to hit one that people do buy.
The difference between me and the person listening to this who is not having success right now is not publishing enough. People are like, “Russell, you put out so much stuff.” Guess why? Half of my stuff flops, okay? I’m not sure which half is going to flop until I put it out there, so I got to keep putting it out there and keep putting it out there, and keep putting it out there.
When they respond to something, and you say, “Boom, this is the winner,” then you keep ringing that bell and keep pushing and keep pushing it. For example, when we launched Click Funnels the first time, guess what? It was a flop. I hate to admit it, it was a complete flop.
We launched it, we did a big huge launch with prizes, and it was a flop. Nobody bought it or very few people bought it. For me, I felt the product was still good but I had to figure out something else so we tried another thing and tried another thing.
I probably rewrote the sales letter, I don’t know, 10, 12, 15 times and none of those things works. I finally was so depressed I was going to give up and Mike Filsaime called me and said, “Hey, I need you to speak at my event about Click Funnels.” I’m like, “Dude, nobody is buying this thing.”
But he’s like, “You got to figure it out and you got to sell a $1000 version of it.” I created a new webinar pitch. We called it Funnel Hacks, launched it at the event, and the rest is history. Since then, we’ve sold over 3000 copies at $1000 apiece. That’s $3 million right there in the last six months.
Then on top of that, we’ve used at that as a tool to add over $4000 active customers to pay $97 a month so it works. But guess what? It didn’t work the first time or the second, or the third, or the fourth, or the fifth, or the sixth, okay?
You guys got to be comfortable with publishing. This is your education. The first, second, third, fourth, fifth funnel that you guys do, just plan on it not working and be okay with that. Quit complaining. It’s so funny, in every other business in the world, people understand that hey, you got to spend time, effort, and money.
My friend is a chiropractor. He had to go to 10 years of school. Then he had to go get a SBA loan to build his office. Then he had to go get clients. Five years later, he’s profitable. Somehow, for some reason, we think that the laws of business don’t function online.
There’s too many people out there teaching get rich overnight, get rich quick, all that stuff and you can, and people do but it usually comes with a lot of effort, a lot of work, a lot of you cutting your teeth trying thing after thing until you find out boom, that’s what works. When I got started, it was 18 months before I made my first dollar online - 18 months!
I don’t even know what I was doing for 18 months but I was trying, spinning my wheels before I realized how to actually sell things. Obviously the coaching, programs, tools, and everything we’re giving you, my goal is to shortcut that success. That’s why we teach the Funnel Hacking concepts.
You find someone who has already failed 1000 times. You look what they’ve gotten and you model it from there. Typically, if you do that, you’re going to be starting at a better spot. You’re going to be starting about where they left off.
Hopefully, you’re going to cut out tons of the trial and error but even with that, you got to understand that it’s okay if your first thing or your second thing, or your third thing doesn’t work. You are creating a business. You are trying to attract people.
You’re seeing what people respond to, and when you figure out what they respond to, then you ramp it up and scale it. One of the guys in our coaching group we’re working on is kind of in the survival market. He’s done three, four, or five versions and has this ad that just works like crazy but the different landing pages he’s got just haven’t been working.
He’s tried two or three or four. I actually created one for him. We have a couple versions. So far, none of these things are working but he’s getting traffic. Things are happening. He just hasn’t quite figured out what’s that thing that these guys are going to respond to.
As soon as he figures that thing out, boom, it’s game over for him. You got to try. You got to be patient with it. You can’t complain and whine because that’s how this game is played. Anyway, that’s my rant for today. I hope that for those of you guys who are publishing stuff, it inspired you to know you’re on the right track.
For those of you who have failed, I hope it inspires you to know that I fail all the time. For those of you guys who are getting started and you’re frustrated because you’re not making yet, I hope that paints a clear path of what to expect and how to get there.
The last thing I want to mention before I jump into the office here is, is it worth it? Is it worth it to fail five, six, seven, eight, nine, ten times before you smash one out of the park? Yes, it is because one of these things that goes right, one of these things that connects with your audience, the right way when they respond they want to buy, you can make money in a month, two month period of time than most people make in a lifetime.
It’s worth it but you got to understand that it doesn’t always happen first try. You got to become okay with that and go on the second try and third try. Just keep doing this because you will keep learning and find out what people respond to. Eventually, you’re going to hit a grand slam.
It happens all the time to those who don’t quit after the first failure or the second, who keep going because they’ve got faith. They’ve got a vision. They’ve seen that it works for other people. They’ve seen that man, this guy named Russell, it works for him. This guy over here, this girl over here, if it works for other people, it can work for me.
I just got to figure out what my audience responds to and create exactly what they want. If I do that, like I said, you can make more in a month than most people make in a lifetime. It’s definitely worth it. Don’t get frustrated.
Stay the course. Have fun with it. This is your education period. This is your time to learn and to grow and to have fun with it. If you do that, I promise you guys it will be worth it. It’s worth it in the long run. All right, I’m at the office.
Today I’m going to have some fun. I got a lot of fun things I’m publishing and see what people will respond to, see what gets them to part with their hard earned money. I’ll find out. If it works, we’ll scale it. If not, we’ll check out something new tomorrow. Appreciate you guys, hope you have an awesome day and we’ll talk soon.
What the last 24 hours have been like without my personal email address…
On this episode of Marketing In Your Car Russell talks about how he got control of his email and his Voxer account and how that helped his stress level and why he hopes it will give him more time to spend with his family.
Here are a few of the interesting things you’ll hear in today’s episode:
Listen below to find out how Russell cleared some of the stressful clutter from his life.
---Transcript---
Hey everyone. This is Russell, and welcome to "Marketing in Your Car."
Hi, everyone. Late night, just got back from the grocery store, heading home, and I want to tell you about something cool that I think I'm doing that I want to recommend to you guys to do, I think. [laughs] I'm pretty sure I am. I'm kind of stressing out about it right now, but I think that after I get through the withdrawal symptoms, this process is going to be awesome.
As some of you guys know, we just had our book launch, Click Funnels launch, a baby, we have our live event coming up. We just moved offices, and we're about to move our house. All this change, and all these things, and it's been insane keeping up with everything.
On top of that, we have all the normal things that we have to do, right? And for me, as some of you guys know through our coaching program, I give our higher-end clients access to me through Vox, so I get Voxers all the time. There's just all these things that are pressing on me, and it's like it's getting to the point where it's hard to bear, all of it, and so I've been trying to think, "How do I structure things differently so that I can get out from under this pressure?"
I remember Dan Gable, who, those of you guys who know wrestling, he's like the Michael Jordan of wrestling. One time someone asked him about pressure, "How do you deal with all this pressure that's on your life?", or they asked him if he believed in pressure, and he said, "Well I believe in it. It's there. I just don't choose to put myself underneath it."
I was thinking about that. I feel like I've been putting myself under enormous pressure, [laughs] and I have this horrible problem where I just say "Yes" to everything. I want to do all these things, because it's completely exciting to me. So I've been trying to weave things out and trying to simplify my life and everything.
Anyway, over the last 24 hours or so, I've made some big jumps, like some crazy huge leaps, and I want to walk you through them, because again, I'm in the withdrawal process right now, and it's stressing me out, but I think it's going to be really good, long term.
First off, the first step was email. I had to get control of my email. I have had the same email address for like 12 years. Everyone in the world has it. I'm on a million newsletters, a million different things, and right now, on average, I was trying to measure between that. I use a service called Sane Box, which takes all your junk and tries to filter it out and get rid of it before it gets to your inbox.
But even with that, I get over a thousand emails a day hit my inbox, and between that and Sane Box, it's about 3,500 emails a day. It's insane. I don't even know how...if you ever emailed me and I didn't write back, that's probably why I didn't. It just gets so overwhelming, and every time I walk in, I'm just sick to my stomach. I don't even know what to do, and it just never goes away. It just keeps growing and growing and growing.[laughs]
I've been so scared to not have it, like, "What happens if I miss an email? What if I don't see something?", and so because I'm checking my phone a million times a day because email's coming in so fast that it's pushing emails off the screen, and I don't want to miss anything. Anyway, there's all this stress that comes from it.
So my first thing I decided to do was I needed to kill my email address, which was crazy. I set up a new email address, and then I was like, "Well, I don't want to just tell everyone my new email address, because I'm going to start getting a million emails." So what I did is I set up an auto-responder thing on my old email address, and I'm still going to have Kelsey, my assistant, go in each day and just browse, and make sure that I'm not missing anything super important like bills or things like that, who knows, whatever could come through.
But now there's an auto-responder for emails on my old email address that pops up and says, "New email address — how to contact me inside." You open it up, and it basically says, "Hey, I was getting 3,500 emails a day. I can't keep up with it. But if you're awesome, and I'm assuming you are, and you want to contact me, then this is how you can do it," and I push them to a form to fill out. I push them to a Wufoo form, and basically the Wufoo form says, "What's your name, your email address, your Skype number, and what's your question?"
When someone goes to that form, they don't have my new email address, but they can fill it out, and then I get that. Wufoo emails me the form that they got, so the form pops into my email address that says Name, Email Address, Skype, and their question. I look at that question. If it's something for me, I can respond if I want to, or if I don't, I can forward it to Kelsey or to Brent or to someone on my team to take care of it, and that person never gets to me.
If it is someone that I want to hear from, then I can respond back to them, and then that person's got access to my inbox. I did that on Friday, before I left. It's Saturday night. It's been 24 hours, and it's been stressing me out because my email inbox only has three emails from people who've actually got the thing, filled it out. Two of them I didn't want to respond to, so I forwarded them to someone else, and then one of them was someone I wanted to. I responded to them, and that was it, and it's crazy.
I even went back to my old email box, scanning through to make sure I'm not missing anything, but for the most part it's really refreshing. There's no one contacting me, and it's kind of stressing me out because of that, which is kind of cool.
The next thing was Voxers. I've got my high-end clients on Voxer, which used to be really, really easy, but as we've grown, it's gotten more and more, and so I always try to get back to people really, really fast, and the problem is that means I'm answering Voxers all day long, all night long, all the time, and I just needed to get more control over that.
So what I did is one of my friends from our Mastermind group — his name's Joe McCall — he bought me a new iPhone while we were there, which was super cool. He gave me this brand new iPhone, and so I turned this into my new iPhone. I've got a new install of Voxer on it, and I just gave this one to close people that I really needed to communicate with, people that I want instantly, like I need to have the contact with my wife, my team, things like that.
The other phone, I kept on my Voxer conversations, and I kept it at my office. I didn’t even bring it home this weekend. I don’t even have it. People are probably Voxing me, and I don’t have the ability to respond back to them. I’m going to respond back to them on Monday when I get to the office, and then I’ll just have that at the office, and I’ll do client work there, and then when I’m home, I don’t do client work there anymore, which is kind of cool.
That was the next barrier that I put up, and then the next thing is, my assistant Kelsey's been my assistant for four or five years. She's been doing the support role and assistant and things like that. Now I'm trying to make her more of an assistant. Each day, she comes in to my office, and the day, gives me a write-up of what's happening the next day, tells me what's in my inbox, who I've got calls with, what's happening. She's been kind of controlling my whole life. She's been checking my emails. She's trying to put up as many barriers around me and take care of me, so I don't have to stress out.
She gets my lunches now, all these kind of things, so I can focus on what I do best, which is what brings the money in. The next thing I'm going to try to start doing is I'm going to try to start — because I don't know about you guys, but at the beginning of the year, I set a goal. One of my goals was to spend more time with my kids than I do at the office. So far, I haven't done that yet, but these are the first steps to get me to that point. Next, I'm going to start trying to spend more time in the mornings with my wife, maybe take her to the movies once or twice a week in the mornings. Spending more time with my kids — coming home a little earlier.
Anyway, I'm trying to get this under control, and it's hard for me. I don't know if you guys are like me, serial entrepreneurs. This has been a hard, painful process. I totally keep checking my phone, and there's nothing there for me. There's no one to talk to, which is good. I've got to focus on who I love the most.
As I said, I'm going through withdrawals right now, but I think, hopefully, in a couple of days I'll realize that nobody really needs to talk to me, that I'm going to be okay, and I will go have a chance to be more present with the people that I love and that I care about, and things like that.
Anyways, it's kind of cool. I'm excited for it. It's painful right now, but I think it's going to be good, and I just want to recommend for you to do the same thing, to start putting up some barriers. Start making some rules. I remember Alex Mendosian, one of my first mentors, and one of the smartest dudes — just an amazing guy. I remember him telling me probably five or six times over the last 12 years, I've heard him speak about retiring your email. Once a year, he'll offer you an email address. I've never done it. I've been so scared, and I finally am doing it. I'm finally getting out from under that pressure, like Dan Gable said.
So I can focus, and I can create better. I can be better, and be more, and I'm excited for it. I hope that this gives you guys permission to do that, to turn off your email. It took me a while to figure out the right way to do that, and I think that that way that I figured out works. It's really smart, and I think it's working really good. Again, we're basically vacation auto-responder messages back to them. It tells them to fill out a form. The form gets sent to me, and I decide if I want to respond or forward it to somebody else, and it's really simple and easy to do, and something that I recommend for you guys to test out and to try.
Anyway, hope that helps. I am home with the groceries. I’m going to go in and be with my wife and my baby, Nora, who’s probably still awake. Everyone else had better be asleep. [laughs] I appreciate you guys for listening. I hope things are awesome, and if you don’t have your tickets to the Funnel Hacking Event, go and get them. It’s going to be amazing. FunnelHacking.com is where you can get them at, and outside of that, I appreciate you guys, and we’ll talk soon.
What I learned over the last two days at our private inner circle meeting.
On today’s episode Russell talks about the cool stuff that happens during The Inner Circle Mastermind Group and some things that he has learned from them.
Here are some cool things to listen for in this episode:
So listen below to find out some of the stuff you may be missing out on if you aren’t a member of Russell’s Inner Circle.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.
Hey guys and gals, so the last two days here in Boise have been amazing. We’ve had our inner circle mastermind group here. I got to tell you, I have been in a lot of really good groups. I was in Bill Glazer’s for six years. I was in Ryan Deiss’ once. I’ve been in a lot of them. I’ve been in Joe Polish’s.
I’ve been in as many as I could join. I got to tell you that the group - and I’m not just saying this because I’m biased. I got more value out of the group than I have out of any other group ten times over. Just the caliber people that are in it are amazing.
I’m grateful to be the one that gets to facilitate it. It’s one of the most amazing, cool things in the world. It’s interesting, I used to have a mastermind group probably seven, eight years ago that ran for two or three years. We just shut it down eventually because it wasn’t super profitable and the groups were okay.
They just weren't where I wanted them to be at. It was kind of whatever. When we relaunched this about 18 months ago, I was really nervous, “Do I want to do this again? Do I not?” The first meeting when we did it, we had signed I think eight people that had joined the inner circle so it was only a one-day meeting right before we did a three-day workshop.
Then the next meeting, we had the group had grown to be a two-day meeting. Then the next one, we had a two-day meeting but it was so packed. We had 30 something people that were in it which is a good problem. People are excited and they want to join.
Then this time, we turned it into a three-day meeting just because we had so many people in it. We’re actually going to be splitting the groups now. I told them last time I was going to split the groups too but everyone freaked out, “No, we’d rather have bigger groups.” Anyway, so I don’t know what we’ll do but we’ll see.
I’m sure if we keep growing at the pace we have, we’ll have to open another one. It’s just been the most amazing experience for me and for them, got a ton of good stuff. We’re actually going to be going today and do half a day with everybody because what was interesting, there’s always themes that happen at these events.
The last inner circle, the theme was definitely focused around webinars. That was the topic everyone was focusing on. That’s what we were digging deep into is webinar funnels, cycles, and what you do and how you do it. It was really fascinating.
It was really cool to see that and get tons of value out of that as a group. Then as a group, everyone went out and over the last four months since our last meeting, people have been doing webinars. We have people making $50,000 a week right now doing webinars. We have people, one guy just passed $100,000 doing webinars.
It’s really fun watching all of the success coming from that. That’s been cool. Then the theme this time -- we weren’t planning on it at all. It just evolved into that -- has been high ticket phone sales. Everyone is starting to try to add elements of that into their company and trying to figure out how to get that as part of what they’re doing.
And so today we decided to do bonus session. It was kind of cool. I’m going to be coming in here in about 30 minutes, about 45 minutes actually and I’m going to be showing off two different high ticket sales funnels that I believe are probably the two most effective high ticket phone sales funnels online. One of them is mine, I’m not going to lie.
The other one is another one that I think is amazing. In fact, I’m going to be the person whose funnel this is will be actually speaking at the Funnel Hacking event and will be showing off this funnel. If you don’t have tickets to Funnel Hacking yet, go and get them, FunnelHacking.com. I’m going to be showing those off today first.
Then we’ve got our two sales guys that do all of our sales coming in. These guys are amazing. Some of you guys know my back story. We used to have a sales floor of 60 full time sales guys. The two best guys were Robbie and Randy. They were the two best guys we had on our team.
Now that we no longer have our sales floor, we didn’t have any phone sales for three or four years. Then we decided to bring back in - they came back in. It’s crazy. These two guys alone are doing as much volume as 60 guys were doing before back in the day which is nuts.
Part of it is the process and part of it is them but the process is really cool. We went from back in the old days when we had our 60 sales guys, we were averaging about $120 for every lead we got. Right now, we’re averaging over $1100 for every lead we get. We’ve almost 10xed what we were making for every lead we would get which is cool.
That has to do with the process. Then Robbie and Randy are the two best sales guys I think on earth. They’re amazing. They really are. Robbie is going to be going over the script today, showing everyone the script, going through it, training them on it so they can go back and train their staff on it which is going to be really cool.
In the second half, Randy is going to come and talk about his close because he’s got this thing he does that is - I remember about a month ago he sat down with me and he asked me some questions, “Why do people buy from you?” I was trying to tell him, “Oh, they buy because of this and this.” He said, “Wrong, that’s not why people buy. I’ve talked to more of your customers than you ever have. I’ve talked to thousands of your customers. Let me tell you exactly why people buy.”
He explained it. It was nuts. It was one of the coolest things ever. He’s going to be sharing that with everybody today too. It’s pretty exciting anyway. We’re having a good time. Most of the people that are there are going to come over to the office today and just see our operation, see what’s going down, how we run what we do which will be kind of fun as well.
It’s exciting but I just have had a great time with those guys and some interesting things. One of the things I learned from the mastermind group, one of the guys in our group, his name is Joe McCaul. Joe first off is just a stud. He’s one of the coolest guys I’ve ever met. He’s been helping me with my real estate nightmares in St. Louis, getting rid of my homes, getting the other ones fixed up.
He’s a crazy nice guy. He messaged me I think two or three weeks before the mastermind. He’s like, “Hey Russell, I want to make $250,000 new money before the mastermind. Here’s my strategy.” We went back and forth on it a little bit. Then he executed on it.
He got to the meeting all depressed because he only made $98,000 in the two weeks or whatever. It was so awesome. He’s awesome. One thing he was talking about, his primary lead generation source is podcasts which is kind of cool, seeing as you guys are listening in the podcast.
He said that they found podcast listeners are way more affluent, they have more money. People that buy from iPhones are worth way more. I’m guessing that 90% of you guys right now are probably listening in on the iPhone or some version of an Apple product, so the highest quality leads.
That’s his entire lead gen strategy, based off podcasts which is so cool to see how he was doing it and why he was doing it. He was telling us that I think it was Expedia or one of the airlines, they found that same stat, that Apple buyers were worth more money so if you came from an Apple device, they showed you the more expensive hotels.
If you came from Android, they showed you the cheaper hotels to increase conversions which is awesome. That was really cool. Jay Bower spoke. He’s going to be speaking at the Funnel Hacking event. He’s a big guy that teaches a really cool webinar process that he does. He’s a webinar host, a full-time webinar host.
Every Thursday night, he hosts a webinar for somebody. He makes $100,000 a week doing it. He just showed his whole process for how he does it, the sequence when someone registers, what they do when they show up, and the aftermath and all of the operational side of a webinar. He had 40 or 50 different points of what he did, each step along the way to increase the tendency of more people to show up.
Just a couple quick bombs I’ll drop to share with you guys as our faithful listeners, one of them that we’ve been doing for the last little while that he talked about as well is he uses GoToWebinar. Three hours before the webinar starts, he changes the title in GoToWebinar.
Say your title is “Funnel Hacks,” “Funnel Hacks Presentation.” He changes the title to “**Starting Now,” or, “Starting in three hours**,” then “Funnel Hacks.” Then it says, “Do you want to update all participants about this change?” He says, “Yes.”
Then boom, it emails everyone who is registered with the new webinar title which is, “Webinar starting in three hours.” Then he changes that in two hours, then at one hour, and GoToWebinar will automatically send that out.
He does one more 20 minutes ahead. He gets GoToWebianr to send out four emails for him off of their IP which gets amazing deliverability. That’s what he’s doing to get people on which is awesome. We’ve been doing that as well and it just works great.
One thing I got from him, we did a webinar the other day and we did over $100,000 live on the webinar which was really cool. That’s always my goal. We hit it about once or twice a month which is exciting. Anyway, we did $100,000 on this webinar.
Then I was looking at Jay’s follow-up sequence that he taught at the last mastermind meeting. One of the steps that he does is so cool. Some of you guys may have seen this last week. He’s got a girl who goes and will not transcribe the webinar but rewrite it in cliff notes format.
She has a picture of the slide and recaps each slide. He took mine and a couple other people in the mastermind group, and took our presentations and had this girl go through and do it. She gave me back this 70 page word doc with basically the cliff notes of my webinar.
The last day of the webinar, before I closed down the replay, I just said basically, “Cliff notes,” or something like that, and emailed it and said, “Hey everyone, the webinar is coming down tonight at midnight. Because of the short time I want to speed this process up for you. Step one, download the cliff notes here. Step two, watch the webinar here. Step three, here’s the direct order link to go get started and get your discount, blah, blah.”
In that follow-up sequence, we did an additional $150,000. That turned into a $250,000 webinar and more than half of it came from the follow-up sequence from stuff we learned from Jay which is nuts. Jay will be at Funnel Hacking as well, a bunch of cool stuff.
I’m at the office, you guys, grabbing some stuff to head over to the event. I got to go but I want you guys to know we appreciate you. If you want to be at our next inner circle mastermind meeting, go to DotComSecretsIgnite.com. You guys need to be there.
They’re amazing. It’s by far the best marketing group online, and I know because I’ve joined literally every other mastermind group seeking for the right people, and all of them -- no offense to all the people I went to -- they weren’t good. We built an amazing group. If you feel like you could be or should be part of that, go to DotComSecretsIgnite.com.
Let Robbie and Randy know that you want in the inner circle and we’ll get you set up for our next meeting which is in September. Other than that, make sure you also get to the funnel hacking event, FunnelHacking.com.
And also guys, one thing that Joe talked about on podcasts is you got to ask your listeners for reviews. I never do that. It makes me nervous. I don’t even know how to review a podcast. If you like Marketing in Your Car, if you could do me one last favor today, go to I’m guessing iTunes and leave some feedback.
I’m going to go try to figure out how to read the feedback. I would really appreciate it because that would be super cool, and maybe get a few more people listening in while I’m driving to work. I appreciate you guys. Thanks so much and we’ll talk to you soon.
What people and systems are you putting in place, so that you can focus 100% of your time on your super power?
On this first episode after moving to a new office Russell talks about a few cool things that he has going on right now including the new Funnel Hacker TV podcast. He also talks about finding and focusing on your super power.
Here are some fun things you’ll hear on this episode:
So listen below to find out why it’s important to know what your super power is.
---Transcript---
Hey everyone, this is Russell and I want to welcome you guys to Marketing in Your Car.
All right everyone, I’m excited to be here with you guys. I think this is my first podcast since we’ve been in the new office. I did one talking about going to the new office. Now we’re there. We moved in. It’s fun, exciting, new, and all the fun stuff that comes with that.
This is the first time I think I’ve messaged you since I’ve been over here. So I’m actually driving home right now. I’m actually, just sometimes I don’t plan things. We’re also moving our house soon. Soon, my house will be close to the office.
Then it will be a short commute again but for right now, the house is far away. You guys may get a couple episodes that will be a little bit longer than normal. I hope you guys don’t mind. It should be fine. Anyway, I hope that things are going awesome for all you guys. I’m having a ton of fun.
It’s been insane how business has been. You know, every month, we keep growing and this month, we just smashed through our records again from last month which last month, we were like, “There’s no way we’re going to beat these,” and we did it again. It’s exciting.
Hopefully we’ll keep it rocking and rolling. A couple other exciting things, some of you guys know we launched the Funnel Hacker video podcast today which I’m finally excited. I’ve been talking to you guys about it for awhile. I hope you guys go and subscribe.
It will be in iTunes hopefully by tomorrow but right now, it’s just online. ITunes will be all right for it but it’s video based because we’re showing you guys awesome cool stuff. I would say make sure you subscribe to the video based one.
Basically, all you got to do is go to FunnelHacker.tv and see episode number one. It was really fun. Basically I sketch out the concept of a funnel. Then we bring the person on whose funnel we’re sketching out. They’re going to show us, talk to us about the psychology, why they did what they did, and then for all those guys who are DCS Labs members, you’ll get the funnel for free in your account which is kind of cool.
That’s kind of what’s happening. I did the first episode one was on the DotCom Secrets book launch. I showed that off. Hopefully it will give you guys some cool insights and ideas from that funnel. That’s what’s going down over there.
We got the big live Funnel Hacking event at the end of the month, so www.FunnelHacking.com which is kind of cool. We got one other cool funnel thing happening that we just started putting together yesterday or the day before.
I was thinking about in my own company, when I want to get crap done, what do we do? I call up Todd, Dillon, and whoever it is from all around the country. We all fly to Boise, sit in the office for three days, and we don’t sleep. You guys know about this because if you listen to the podcast, you hear me most nights coming home at four in the morning talking about these things, our hackathons.
It was called hackathons. I thought, “What if we changed our coaching program around a little bit?” You’ll actually see some big shifts coming from our coaching program here. It’s based off this idea of what if we gave people an experience where instead of us coaching for over a year -- which is good but you know, it’s extended. It’s long -- what if we gave people an emerging period where they come to Boise and we do hackathon with them and their business?
In three days, or four days, whatever it ends up being, we do it all. I’m really excited. We’re going to do the first test run probably in June. We’re going to bring eight people in. Basically what’s going to happen is we’re going to have for sure two and maybe three sales funnels we’re going to build out.
We’re going to build out a webinar funnel where I’m just actually going to write their whole webinar pitch just because people always screw it up it seems like. I’ll write the webinar pitch. Then I’ll actually pitch it so they can watch me pitch it and record that so they have that.
Then they will have a chance to pitch it. I’ll critique them and stuff like that. I’ll build out the sales funnel. It’s not like my team will. It will be me. I’m just going to do it all because I’m probably one of the faster guys on my team now doing it. I’m pretty picky about it because I know what works.
I’ll just build out those funnels. We’ll also build out their high ticket funnel. I’ll have my video guy take them out, film all the emotional story based videos we need for the high ticket funnel. Then we will go and train their salespeople.
They’ll bring two salespeople with them. My sales guys will train their sales guys. Then work on Traffic Geyser, get that set up and running and working. When all is said and done, they will leave with at least two funnels and up running, trained salespeople, a webinar pitch, everything, and it’s going to be called the hackathon, the funnel hackathon. I’m excited.
I’m sure you’ll see more about that over the next few months but it’s in embryo right now which is kind of fun. It’s being developed and designed. I’m really excited for it. Hopefully some of you guys will want to come to that.
We will get done in three days what it would take a typical person six months or more to get done. It will be fun. It’s not like again you’re hiring a copywriter or something. You’re hiring me. I’m doing all the work which will be really fun.
I’ll really enjoy it. Right now eight because we want to have small groups, eight people, eight webinar pitches in a three day period of time. It will be awesome. I’m excited. If you guys want to come to that in the future -- actually, if you want to book it now, if you go to DotCom Secrets Ignite, go apply and my sales guys will call you.
Just be like, “Hey, I want in on the hackathon,” and they’ll be like, “How do you know about the hackathon? We haven’t even started selling that yet,” and you’ll be like, “I know, I’m in the Marketing in Your Car podcast. I listen and take action.” We’ll get you in.
That’s about it. What I want to talk you guys about today now that you got some cool updates, some cool stuff that’s happening, I want to talk to you about one of the interesting conversations that we had today in the office.
It’s funny because when you start as an entrepreneur in most business ventures, it’s you, right. It’s you juggling everything. You’re wearing every single hat. When I got started, I was the product creator, the copywriter, the Web site designer, the support agent. I was doing all of the pieces.
I didn’t even know. I had to figure everything out because there was no one there to help me. I wasn’t making any money so I couldn’t hire people. That’s how a lot of businesses start. Then as you start growing, obviously after awhile, you start handing things off to different people and hiring people or bringing in partners depending on the route you go.
Then from that point, you spend the time just focusing more on what you’re good at. Anyway, we’ve had some interesting conversations with my partners at ClickFunnels today. We had a conversation just about that thing where each of us have our own superpower.
I think everyone does. I think everyone on earth has their own superpower. I think God gives everyone a superpower, something that they’re uniquely qualified to do. I tell my kids this all the time. “What’s your superpower?” and they all know what their superpowers are.
I think that each of us, especially in your company, everyone has their own superpower. A lot of times, when we start growing, we get people to do different pieces of it but still usually in a smaller company, everyone is wearing a lot of hats which is necessary for awhile but as you start growing a little bit, and without trying to hire a ton of people because that’s not what we’re trying to do but really getting the stars on your team to be able to focus on their superpower and get really good at it.
You look at of all the tasks I do every single day, and there’s like a thousand things I do everyday, there’s one that makes the most money. It’s when I’m on a webinar pitching. When I’m on a webinar, I’ll make more money in 90 minutes than I do the rest of the month combined. How can I - what can we do so that I’m always on a webinar?
We’re looking at both Todd and Dillon who are some of the most amazing developers I’ve ever seen in my life. They’re developing stuff and they’re awesome at it but then half the time, they’re sitting back where they have bug fixes and requests, all these things they have to do that aren’t their superpowers.
They have to do those though to keep things moving forward. The problem is that because of that, things can’t move forward. It’s one of those chicken and the egg scenarios, you know how it works. What we’re trying to focus on doing is looking at what each one of our superpowers are and trying to barricade ourselves around so the only thing we’re allowed to do, the only thing we’re able to do is what our superpower is so we can move that thing forward because again, in 90 minutes, I can make more money than I could in six months doing all these other things.
The same thing with Todd, Dillon, or with you, whatever your job is like you focus on your one superpower, you can make your company more money than doing all the rest of the stuff. How do you protect yourself and barricade yourself at a spot where you can just focus on that? What people do you need to add to your team that can take off those other pieces from you that are strangling you?
You know, when we moved to the new office, so much stuff was happening, so many things were juggling. I was so overwhelmed with everything so I took Kelsey, who has been my assistant for four years now. She’s been my assistant and support. She’s done both roles.
Because of that, when support goes up, I lose her. We broke her away where she does overflow support now but her main job is making sure that I can get my job done because the big thing is she can answer support, it takes all day but if she can facilitate me selling, we’ll all make more money. It will facilitate me selling.
We’re trying to put this barricade around me, all these little things that are holding me back like getting my office clean and creating things right here, meetings, all the other things that I don’t like doing and that are a struggle for me, she’s trying to barricade those from me so that I can just - it was funny, Brent on our team was like, “All we want Russell to do is sit behind his computer on the microphone and just sell stuff. If he can do that all day long, everything else will take care of itself.”
Just my thought today as I’ve been thinking about this from conversations we’ve been having for me is just how can I barricade myself as much as possible so that I’m only focusing on my superpowers? The other stars on my team, how can I barricade them so they’re only focusing on their superpowers?
If we get everyone doing their superpowers and obviously with any kind of company, there’s always, you have to wear a lot of hats but if we can shift it where instead of spending 80% of our time wearing a bunch of hats and 20% of our time doing our superpower, if we shift it to 80% superpower, 20% the other stuff, or if you can get to the point where you’re doing 90% or 100% superpower, how much more of a dramatic impact and a change can you make within your company to your team, to your customers, to the world?
That’s kind of my thought. That’s my focus. That’s what I’m looking at is what can I do to become better at that and really be able to get myself and my team focusing on that. Anyway, I hope that helps for you. I know all of you guys are doing different things and at different points and different spots in your business but it’s just a smart thing to start thinking about.
I remember the first time I understood this concept was when I read the book The E-Myth by Michael Gerber. It’s so funny, I was at an event with all these people. This was 10 or 11 years ago. All these people were talking about it.
I thought The E-Myth was an entrepreneur book or an Internet marketing myth, like email, e-myth. I was going on a family trip down to Lake Powell, Utah which is like a 10 hour drive from here. On the way out of town, we swung by Barnes & Noble and Collette’s like, “Get a book,” so I got The E-Myth because I’m like, “People talk about this. It looks awesome.” I started driving. We get all the way down to Lake Powell. We get in this boat out in the middle of the lake.
We sit there. I pull out my book to read. Within five minutes, I realized this has nothing to do with Internet marketing. I was like, “Oh, dang it. I thought this was an Internet marketing book I was trying to read. Now I’m stuck on a lake and this is all I have.” I read it.
I’m grateful I did because it talked about the systemization of businesses and how to pull yourself out of them, and a bunch of really cool stuff. If you haven’t read that, go read it. If you have read it, now is the time to start applying it more so in your life.
I’ve done it to a good point but I haven’t been religious about making barriers around my time, not just making barriers to make barriers though because you don’t want the rest of your company to fall apart but making a barrier by replacing that piece and putting the right person in place so that the ball doesn’t get dropped.
I’d rather have other people in my team wearing multiple hats than myself. That’s really the goal. Anyway, I hope that helps. I hope you guys are doing awesome. I’m almost home so I’m going to end today. I appreciate you guys listening in.
Again, go check out FunnelHacker.tv. It’s www.FunnelHacker.tv. Oh, and the other cool thing is that we are now giving away free Funnel Hacker t-shirts. If you go onto ClickFunnels, if you haven’t logged in for awhile, log in and the first thing that pops up is this cool 12 minute on-boarding video.
You go through the on-boarding video and when you are done, we will ship you out a t-shirt. It doesn’t cost you a penny as long as you’re a ClickFunnel member. That’s a gift for being awesome and being a ClickFunnel member. With that said, I am out of here. I will talk to you guys soon.
Have fun and drive safe. Thanks guys.
Reflections on a move towards hope as opposed to our move towards hopelessness.
On this special moving day episode Russell talks about moving into his new office and why this time is so different from the last time he moved offices.
Here are some of the things you will hear on today’s episode:
So listen below to hear Russell reminisce about some of the struggles he’s had in the past.
---Transcript---
Hey everyone, this is Russell Brunson, and welcome to a moving day of Marketing in Your Car.
All right, so today, I’m actually in the car right now. In the back of my car, I’ve got a bunch of my computer monitors and stuff. And I’m actually moving across town to a brand new office and it’s exciting.
We have the movers actually coming tomorrow to do all the heavy lifting of desks and all that crap that I don’t want to do but I got my own computer and monitors because I don’t want them to screw that up, so heading over there right now, and I’m driving and just reminiscing on some stuff.
And I wanted to share because I thought, hey, you guys like hearing all the random thoughts that come out of Russell’s head, right? So I apologize but that’s what we’re going to do because I think I got something that could benefit some of you guys.
I was just talking to Brent on my team as we’re packing up the cars and kind of walking. We actually moved into this building about four years ago now which is crazy. I can’t believe it’s that far away. When we left to come to this office, it was under completely different circumstances.
At the time, a year prior, I had about 100 employees, we were doing about a million dollar a month. Everything was cranking. We were having some fun. Looking back now, we weren’t very profitable with that big of a staff but we were making money and serving people, and all that kind of thing.
One day -- it was in January -- all of our merchant accounts got frozen, got shut down and just gone. It’s kind of a long, the next 12 months of my life was by far some of the hardest of my life. I had to watch as my friends and family members walked away from me, watched as my business I had built kind of disappeared.
I watched as bill collectors and angry people - all this stuff just happened. It was crazy. I thought I was going to have to go bankrupt but luckily I didn’t which was kind of a whole story for another day. But after a year of trying to keep everything open and keep things sustained, one day, I just came to the realization that I couldn’t.
We got hit with on top of all the debt and all the other issues that had come because of not having merchant accounts, and not having the ability to process money and still having payroll, staff, coaching clients, and all this craziness, on top of it, we got hit with an IRS bill of crazy money, like $150,000, $200,000, something just ridiculous. And all these things were collapsing around beside me.
I remember just being in a state of fear, panic, nervousness, and just hopelessness to be honest. I was sitting in my home. I knew that we had to leave out of the office we were in. We had a huge office, over 20,000 square feet. It was amazing.
It overlooked all of Boise. It was the coolest office in Boise by far. I knew I had to leave. I knew that if I left, they were probably going to sue me because we still had time left on our lease and contract but we had to. We couldn’t cover the monthly payments anymore, and all these.
I’m painting not even a very deep picture of where it was at, but it was crazy. I was sitting there one night on my little iPad trying to find an office we could move into. It was just crazy. I found this little office space that was four minutes from my home.
It was one or two in the morning I found it. I got out of bed, jumped to my car, and I drove to it. It was less than five minutes from my house. I looked through the windows, and I was like, “This is it. This is the office we have to rebuild and get back to basics.”
The next morning, I called the people up. We were able to rent it. It was about one tenth the size of our old office. At that time, we had gone from 100 employees down to about 20. We had to jam 20 employees in this little tiny space. We had to rebuild and figure things out.
Over the next year or so, I had to fire employee after employee. We got smaller and smaller to the point we ended up with about seven people at one time. And I said, “You know, these are seven people I have to have to run my business. Everyone else was nice to have. These are the got to haves. I can’t go any lower than this.”
I also made a rule at the time. I will not ever hire again. That was kind of my thing. For the last four years, we’ve been in that building and for the first year or two was trying to rediscover who we are and what we were doing. Then I went to this phase of wanting to be in every business possible.
We launched like 15 different companies in every niche you could dream of and did a lot of stuff, had some successes, nothing that was really huge. Then two years ago or so is when we launched our supplement which became very successful as a lot of you guys know. We became insane about split testing.
Then we came out with our split testing book which helped. We relaunched our coaching program which has been amazing. We launched ClickFunnels last year which is growing like nothing ever, better than anything I ever dreamed of.
Today as we’re moving, I just had this nostalgic feeling of four years ago when we were moving into this building. At that time, I was so nervous and scared, fearful and hopeless, and just afraid of what my future was going to look like. Now four years later as we’re moving out and we’re moving to a new office, just the different perspective, how excited I am about life and about business, and about who we’re serving, and about the future.
It just was so interesting to me because of today. I had this emotional thing. I just wanted to share it with you guys. I think the main reason why I wanted to share it is because I know that all of you guys are in different spots in your business. Some of you guys are in the spot where I’m at right now where things are going amazing and you feel hopeful, excited, and this desire to serve people, and try to change the world.
But some of you guys I know are on the opposite side where I was at, where you’re falling down a black hole and you don’t know how you’re going to get out, where you’re going to go, and you’re scared, hopeless, and you just have so much fear. I remember waking up some days and being so scared to go in the office because I didn’t know what to do and how to motivate people.
What pep talk was I going to give my team this time to try to convince them that we were going to be okay? How many times I would have to do that, over and over again. It was crazy hard. I hope that if you are on that backslide and you’re in the spot with your business or your life, it’s tough. You’re struggling.
You can’t see the future and the future makes you scared. I just want to share this message with you to hopefully give you some hope. You know, they always say that the night is darkest right before the dawn. It’s true. There were times where I couldn’t even tell you, it felt like I was in the pit of despair.
Now, such a short period of time later, I just feel so much hope, excitement, and passion. Again, if you are in that spot now, I just want to let you know that you’re not far. Keep trekking through it. Don’t give up. Keep moving forward because the light is on the other side.
When you get back to that spot, it’s amazing and it makes it all worth it. I look back at those things now that we had to go through, and it sucked. It was painful, it was embarrassing, it was hard but if it wasn’t for those things, we wouldn’t have been able to create and do what we did that got us to the spot we’re at right now.
I’m so grateful for those things. I always look back at the day when we lost our merchant accounts as the worst day in my life but I also look at it as the best day of my life because it is what caused us to change, and it was a necessary change. For me, it helped me to find out who my true friends were, who were people I could count on, who were people I could trust, who were people that cared about me and not about the paycheck they were getting which was important, and it also gave us the ability to think clearer.
It’s hard. First of all, I didn’t feel like I was thinking clear but at some point, you got to step back. For us, we had to cut all ties of everything and say, “Look, none of this stuff is working. We got to figure out something else. What is it?” and give us the ability to reset and start over.
I remember about that time, in the middle of this whole thing, Tony Robbins had put out a video about New Year’s time. In the video, he got up there and said, “Hey, it’s the new year.” It was him and his wife Sage.
He said, “It’s a new year. We can change any time of the year that we want but the new year always gives us a new outlook and the ability to think and to do things like that.” He says, “You know, I basically want to give you guys permission to change.” He said, “If you’re in a relationship you don’t like, change it. If you’re in a business you don’t like, change it. If you’re struggling with whatever, not happy with your physical appearance, change it.”
I remember sitting there thinking, “You know, he’s right. I can just change it. I’m so stuck on what we were doing, the model tied to this thing that I didn’t think about the fact that I could just change it.” That’s what’s so cool about what we do.
I’m guessing that if you’re listening to this, you’re an entrepreneur. You create your own destiny. If that’s you, then understand that you are an entrepreneur. You create your own destiny. You can create, build, become, and be whoever you want.
Use this as an opportunity first off to hopefully give you a glimmer of hope, and second off, give you the ability to sit back and look at what’s happening around you. If you need to and you want to, then just make those changes.
I’ll give you permission. Just like Tony gave me permission, I’m going to give you permission. I promise you guys that the light is there. It’s not far off. You got to stay the course, keep on working. Work through it and focus on serving other people.
If you do that, you’ll get to where you need to be. That’s it. That’s a wrap for today. I hope that it will help some of you guys. I’m excited to be in the new office. My future podcasts will be coming from the new office which is exciting.
We’re about to launch the new FunnelHacker podcast which is cool. I got the first episodes in the can. I think we’re going to be launching that probably early next week is the goal. So you guys will see that as well coming out. I’m sure you’ll see videos and stuff from the new office and everything as well.
It’s exciting. It’s fun. I appreciate you guys listening to my random thoughts for the day. I hope that it’s been a value to you. I appreciate you guys as listeners and subscribers. I hope you got the Dot Com Secrets book. I’m excited for you guys to get it. I’m excited to share that with you guys as well.
That’s it. I will talk to you guys soon. I’ll see you in the new office.