My feelings after spending 10 hours yesterday with my 9 year old, doing homework.
On today’s episode Russell talks about why he hates school and struggled there.He also rants about why he’s frustrated with the school system that his own kids are in and why he thinks a lot of it is just busy work.
Here are some frustrating things Russell talks about in this episode:
So listen below to hear why Russell is frustrated with the school system his kids are in.
---Transcript---
Good morning everybody. Welcome to a very, very, very rainy Marketing in Your Car. All right everybody hope you are doing amazing. I think we have a lot of new Marketing in Your Car followers and listeners. We just started promoting it. We just got set up marketinginyourcar.com. It's got all back episodes, links to them, transcripts, and a bunch of other cool stuff. So if you want to get on the e-mail list, to get notifications when new podcasts come out, and just see a cool thing go to marketinginyourcar.com. Other than that, I’m excited to have you guys here today. Today is going to be a rant day. I hope you guys are okay. Today I wanted to rant a little bit about a thing that we like to call school. I don't know about you guys but school for me was really, really, really difficult. I think it is for most entrepreneurs. I'm guessing that if you're listening to this you probably fall in that same camp and you have struggled like I did, like most entrepreneurs do.
I never really understood why until recently. This guy named Alex, he wrote a book called Entrepreneur Personality Type. There's only 500 of them in circulation. Anyway he did a talk at a Genius Network ... and he’s actually speaking at our next Funnel Hacking Live. So if you're not coming, go to funnelhacking.com and get registered for our seminar. He's going to be speaking about the entrepreneurial personality type. When he explained it the first time I got chills like 20 times. I was like, that's me. I finally understand myself. It made me understand why I hate school and why I struggle with it, and all sorts of stuff like that. This recently I had a reason to even hate it more. So, as you guys know, we went to London a couple weeks ago and took my family out of school for a week, and it was awesome.
Before we go we ask the teachers like, "Hey, give us some homework so we can make sure the kids don't fall behind." Right? So one kid basically gets no homework, one gets a couple things, and one the teachers like, "I haven't done my plans yet so we don't have any homework for you." So like all right. So we go on the trip, and out there we're like we're in London, we're seeing these amazing things, go into history they say the Buckingham Palace, they saw the Tower of London, they saw all these amazing things. On top of that my kids just recently read Willy Wonka, or Charlie's Chocolate Factory or whatever it's actually called.
So we saw the Willy Wonka play, which was amazing. Just all these cool things, right? So we come back from that. We get to school and this is just ... It drives me crazy. We have twins so they're in the same grade but different teachers, right? One teacher's like, "Oh cool, you got tons of culture and history. You're good. You don't have to worry about any homework." Then my other twin the teacher who didn't have of her assignments done now gave him every single paper they'd done in school. Plus every homework assignment for that entire time. They were insane. We sat there for the last two weeks every single night, we spent about two to three hours with him trying to this stupid homework. He's a fourth grader, right? Then like Sunday we spent probably eight or nine, maybe even ten hours with him just trying to get his homework done.
Like dozens, like everything that you would do in school she gave him for homework. It doesn't make any sense they'd do that. Then the funniest thing is that they had a whole homework assignment on Charlie and the Chocolate Factory. We had read the book, we seen both the movies, and we just saw the play live in London within the last 30 days, right? So we're going through trying to answer these questions and I don't even know the answers to these things. Like it's ridiculous. It's like reading comprehension but it's asking a fourth grader all these questions that have nothing to do with anything.
If I'm getting stumped on these questions at this point in my life, for fourth grade homework assignment on a play ... On a book .... On a play we just barely saw, it's just ridiculous, right? It goes on and on and on. It's just like this mass amount of work for them to do just to keep them busy. Like I almost think it's like parents and teachers don't want ... Like their kids are so crazy busy doing all these cool things like learning, and studying, and reading, and running, and playing, and having fun, and developing themselves as humans. They don't like that because it's like chaos and it's not structured like they want it to be. So they give us all this insane amounts of homework to like structure your kids so that they're not bugging you. It drives me crazy. They go to school at 8 in the morning, they're home about 4. Then they had like two hours ... Hour ... Two hours of homework every night as well. The entire day is taken up with school work. Which none of it has any point. You know what I mean?
I remember in college writing papers and then the papers are done and then you threw them away. Like there's no purpose and no point to any of it. It's just all just manual, menial work that doesn't actually help you in any way whatsoever. It just drives me crazy. So I just wanted to go on a rant today with you guys. I'm sure most of you guys can empathize with me. If I was a teacher and my kids were going to London for a week, I'd think, "Man, this is such a great experience. What I want to you do is I want you to write a report about the cool cultural things you saw, and then what you learned at the Willy Wonka play." Something like that that's actually is going to be so much more useful than like here's a bunch of math problems that don't mean anything. See if you can solve them. Oh, and then here's a bunch of questions on that book that are so hard that don't make ... That aren't even like logically ... Things you have to go back and reread the book like 16 times to be able to find these random, obscure things you want to bring out in a quiz, and on and on and on.
I only know that because I had to reread Willy Wonka like 20 times yesterday trying to find all these little remote answers. Just ridiculous. Anway I just think that it's crazy. I think it's out of control. I think that our kids are stuck in a school system most the day anyway and the last thing they need is to come home and do homework. I think what they do when they get home they need to get home and get away from that, and relax, and have fun, and play, and grow and, be kids, and be creative, and stop trying to recite answers, and look up things, and figure out math problems. They do that all day at school. If they're not doing it at school there's an issue with the teacher I think.
There's kind of my rant. Yeah. I'm sure some of you guys I probably deeply offended with that. For me it's just ridiculous. It makes me ... We're not going to for a lot of reasons, I see a lot value in the homeschooling because of that. Where you can actually have your kids study things that matter and create assignment and things that help them grow as opposed to just like, "Oh, here's a book. You read it all. Now you've finished reading, go back and reread to find the answers that I wanted to pull out to try to stump you." It's just ridiculous. It's not how we learn in the real world, right? I think like the math ... Even math ... It's funny because they spend all this time trying to teach us how to do math. Which I understand it's good to know the basics. Since I've been out of college I've never done math once. There's these things called calculators we use. I almost think like they should have the kids focus 50% of assignments on learning on how to use a calculator. That's the real world we live in today, right?
I remember one of my friends is right now in college. He's writing like a thesis statement or something like that. He's got to write this thing. I was like well you should just hire someone to write it for you. Hire a ghost writer, you do the research, tell them what to write, and have them write it. He's like, "No, that's cheating." I'm like, "Are you kidding me? That's cheating?" Guess how it works in the real world, guess what happened when I wrote my book? I did the research, 10 years of hard work, and then I found a writer to help me write it. That's how the real world works. Okay? There's not ... I bet one out of ten books on the New York Times Best Seller List were actually written by the actual authors. There's people that help you with that. That's how the real world works. So why aren't we tested on how the real world works?
It drove me crazy in one of my programming classes, I couldn't figure out answers so I'd hire people in India and Romania to help me figure out the answers, and I'd get the problems right. My teachers would get upset saying, "You're cheating." I'm like, "How am I cheating?" In the real world, guess what I do when I can figure out an answer? I hire someone who gives me the answer! That's such a more valuable skill than spending six weeks trying to figure out an answer. In fact I would fire one of my employees if they had spent six weeks trying to figure out an answer instead of just asking somebody who might actually know. That's a skill that is transferable. That's what school systems should be based on. Is who here can actually find the answers to questions? Not who knows all the answers to every single question. Who can memorize things and regurgitate them? Who can find these things? Who can open Google and find the answer?
That should be what tests are because the real world is. If we're not ... If the real wor- Great. I'm in the intersection and my car just died. Darn stick shifts. Sorry I'm not used to driving a stick shift while I'm ranting. It's hard to do two things at once. That's just how I feel so anyway. I have a lot of sympathy for my little kids who are going through this right now. Part of me just like, "Why are they even have to do this? Like they shouldn't even worry about turning it in." I'm trying to be a good parent and help them understand the value in it. It's hard. So I just needed to rant to you guys who get me because I am helping my kids. I'm making sure they get homework assignments done. I'm not talking bad about their teachers. I'm trying to help them in that way.
The reality is I just don't think that that the world works that way anymore. So for me, I'm just saying that I do not like school. If you guys agree with me, please share this podcast. If you go to marketinginyourcar.com you'll find a link to it. You can grab and share it with your friends and family, other people who may or may not agree with me, I love to get feedback. Go comment on the blog. Let me know if you disagree. It'd be awesome to have a fun conversation there. Anyway I'm at the office. It's rainy. So I'm going to jump out of here and go get warm. I'll talk to you guys soon. Have an amazing day. Don't let your kids go to school. Just kidding. They should go to school but just for the social reasons. Don't let them stress out too much about homework. All right. I'm out of here. Talk soon.
Some interesting things that I discovered while on the road this last week in the UK.
On this special early morning episode Russell recaps his trip to London and why he’s happy to be back home. He also talks about the differences with selling to audiences in different countries.
Here are 4 cool things in today’s episode:
So listen below to hear how Russell’s trip to London went and why it was better than when he was in the UK 5 years ago.
---Transcript---
Hey everyone, this is Russell Brunson, and welcome to an early morning fricken-freezing Marketing in your Car. Hey guys! So we just got back from London, woo-hoo! It was a long, long, long, long, oh so long trip to get back. We made it and we are excited and now it's like 6 in the morning. My kids have not fallen asleep yet, because they're still on London time. We kind of passed out for a little bit, but we're awake now. Our cute little baby, who we haven't seen in a week, we’ve been playing with her. Even though she's tired, we're not letting her sleep, because she's too dang cute. A whole bunch of stuff and it's not even 7:00 yet! I'm actually driving out to go grab some food because our house is out of food. That's what's happening over here.
Other than that, I'm just excited to be home. I'm not traveling again for, hopefully for forever. You know how you feel after you eat Thanksgiving dinner, and you're so full you just want to pop. You're like, "I'll never eat again, ever!" Then five minutes later, you're hungry. That's how I am right now. I will never travel again, ever. The last 30 days, it's just been insane. We're back! We're excited, a lot of fun things. I'm excited to get my hands dirty again, and get into work and get into stuff. Speaking, and traveling, and selling, and stuff like that, it’s fun. I just miss sitting behind a computer and just funnel building, funnel hacking. I’m so excited! It's all good.
We had an awesome time in London, and it all turned out really, really good. It was fun. It was cool going there and seeing all these businesses. It's interesting because you think about however many, 20 years ago even, people sold things in their communities, right? If you lived in Boise, you sold things to other people in Boise. That's kind of how things were. The Internets made it so it's everywhere.
What's cool, a couple things that I kind of got from it. 1, going over there, you see these entrepreneurs from that other side of the world. What's interesting is their hopes, their dreams, their desires, their vision, their desire to change the world in their own little way is the same. It's not different than it is here. I think entrepreneurs; we have something weird inside of us. It's not an American thing, or it's not whatever. It's an entrepreneur thing and it's everywhere. People there have the same bug that we have here. It's awesome and I just love being around entrepreneurs. There's nothing better for me. That was really, really cool.
What was interesting though, this is kind of cool, people don't see this a lot. You don't notice it online either. I wonder, I don't know if I'll do anything because of this, but it makes me think. For example, in the last 30 days, I've spoken in Australia, United States 3 times, and then in London. The 1 thing that is different, culturally things are different. It's just fascinating. I remember the first time I spoke in London and I tried to sell. I did my normal pitch that in the States was awesome and it bombed over there. I was like, what in the world? These people hate me. I found out later they did hate me.
I remember, this is kind of sad, but after the event was over, I sold a couple, but not like what I normally would have. This is probably 4 or 5 years go. Then I went on this forum later, it was a free event we did, all this stuff. I'm on this forum reading people critiques of the event and all these people were making fun of me. They weren't making fun of my presentation, or anything. They're making fun of me because I was American. Wow! I never thought that that was a thing, it was so weird to me. After that I had friends that told me when they sold to the UK, they had to sell different, they had to speak different, they had to do things different for it to work.
I hadn't had the chance to speak in the UK for 5 years, so I never really tested that again. I've spoken twice in Australia since then. Australia was completely the opposite. Australia feels like, maybe I'm wrong, but I don't think the people in the UK always like Americans. I think they think we're stuck up. We kind of are. The more cultured I am becoming, the more places I go, the more I realize how annoying Americans can actually be. We are pretty, it's kind of embarrassing looking at it now. That's just how American's are, right? I the UK, if people don't necessarily like us as much, but in Australia it's the opposite. Australians love us. It was really interesting, I was in Australia, anything I said it felt like I was walking on gold. It was a completely different cultural experience. That was kind of just weird to me.
This time I spoke in the UK I was very aware of that. It thought if I'm going to be successful with this, I think the wrong approach ... The approach in Australia was almost more like I'm this American authority, let me show you all this cool stuff I did. In the UK the way I transition my presentation this time, I had to kind of make fun of myself more. What do they call it, self-deprecating humor or whatever? I tried to make fun of myself more throughout the presentation. What's funny is in America, even Australia, if you close people, they stand up and they start going to the back, when they get excited and they rush. The UK, none of that. Nobody moved. I'm doing my close and I'm telling them, "Get up right now, go to the back!" I'm doing all my stuff that normally get's American's jumping over each other and fighting to get to the back, and nobody budged. They just sat there.
I'm so confused, did I not make fun of myself enough? What's happening? Then after the presentation was done, people slowly stood up and walked over and signed up. The promoter told me afterwards, he's like, "Your close rate was amazing for the UK, just so you know." Really? It was way less, it wasn't way less, it did well, but it was less than I thought it was going to be. He's like, "You're close rate was amazing for the UK audience." It's just interesting.
When I think about a lot of times I think we craft ourselves messages for all people. As I'm getting more and more deeper into this business, what I'm learning more and more is that I think this is really the power of where Actionetics inside of Click Funnels is going. Changing based on people. This one is making more money, speak to them this way, less money, speak to them here. If they're male speak to them like this, if they're female speak to them like this. Whatever those demographics are. I almost think that if I really want to go deep in this, I don't know if I will, but I might, especially offers that we really focus a lot of time and energy on. I would even change the sales message based on culture, based on geography. Somebody in the UK was watching video sales, I would speak much different than somebody in the United States.
Just interesting I thought. One other thing, this I just want to share with you guys, and hopefully it will resonate. I hate this, I've got so many coaching clients who, and I get it, you want to forecast and set goals, and expectations, and things like that. I think it hurts. I always have these, our clients, our friends, or people that I hear are like, "Okay, webinars going to happen, I'm going to do this ..." They have numbers built up in their head, "If I only get this percent, and this happens and dahdahdah." All these things they figure out. They do it, and they don't get it, and they're destroyed mentally and physically that destroys them.
I'm a big believer in not, not not setting goals. I'm a big goal setter. Not setting expectations of outcome. You can't control those things at first. When I spoke at this event, Dan kept asking, he told me how many sales I did. Dan's the promoter, was like, "Is that good for you? Bad? What were you expecting?" I was like I didn't have any expectations coming in. I want, when it's done, for me to be happy with whatever, and if I have expectations, then no matter what I'm not going to be happy. You know what I mean? I didn't have any expectations. If I didn't sell anything, I was coming to try to serve and try to help. When I speak, even I've been doing this forever, I get nervous. Before I speak, I pray and when I pray I pray that I can give value and help serve people to the best of my ability. That's what I'm praying for and I like how many sales I can close, I'm legitimately here to serve people. That's the way I go into it. The people buy, I'm so grateful afterwards that it's awesome.
But if I would have thought, think ahead of time, looked at Dan's audience and said, "My typical audience converts this much." Really though through it and really focused on that number, I probably would have been disappointed, because it made less money than it should have, based on if I would have thought through things. I try not to, I just kind of put it out of my head, and don't think about that. Just focus on giving, and serving, and helping. I even told Dan that, I didn't really have any outcomes, I wasn't really hoping for anything. I just come in and serve and hopefully we can get a lot of people into Click Funnels because they need it. I honestly feel like you can't be successful in life without it. I feel like they need it. I want to give that to them.
From this, I'm sure people know who I am now. If they enjoyed it, they're going to keep following me. They're going to buy more stuff. A lot of them will ascend up and come in our inner circle, things like that. Good stuff will happen from it. I'm not tying an outcome to it. I can't tell you how many people, over, and over, and over again, in my coaching programs, they have these numbers in their head. When they don't hit it initially they're just destroyed. It's hard to recover. If you go into it with no outcome, with no projected outcomes of your own, you just go and you do it. You try to serve and you see what happens.
Then you can take that data and you can look at it, and you can make decisions. If I was to keep speaking in the UK, I would look at the presentation and say what things didn't work. There were a lot of things that didn't work. I could tell, because there was this weird energy when you speak in a room. You can feel it, you can not feel it at times. There are things I would definitely change. Again, I'm not speaking in the UK all the time, so it's not the same for me. My first webinar, not my first webinar, but my first Funnel Hats webinar, I had no idea if it was going to do well or not. I was speaking at Mike Filsaime’s event, and I did it. When people started running back, I was so shocked. Oh, wow!
The next one was, oh! Every time I was so excited about what happened. Eventually, after we've done it so many times, we have projected outcomes, and we have things like that. Now we've got something to shoot for. I let the chips fall where they may at first. Then we can look at that, analyze the data, change things. Let that happen a bunch of times before we start making these projections, these models, and tying our happiness outcome to them. If you do, unless you hit it out of the park the first time, it's hard.
Most people do webinar the first time, they're not getting 10% close rate. They're not getting 5%, they might be getting 1-2%. That's where we start at. That's what we've got to do a billion times. That's why I've done the Funnel Hacks webinar, in the last 12 months, I would say a conservatively, at least 50 times live. It gets better every single time. It just makes me feel for people who create it, have this vision in their head, launch it, and they don't hit it. They are attaching so much personal emotion to it. I feel for that, so hopefully if nothing else you get from this, stop attaching all these things to you initial work. Just do it from a point that you want to serve, you want to give, you want to help.
Let the chips fall where they may. Then take the data, change it tweak it, then keep doing that. Eventually, when you have a model that is working, now you can come back and you can be stressed out about the results. Don't do that now. We have enough stress in our lives. You're building a business, it's fun and it should be an enjoyable process. It's going to be hard at times. It's going to be good at times. It's going to be bad at times. You're going to lose money at times. You're going to make money at times. You're going to be broke sometimes. Sometimes you'll be rich. That's just kind of the process in this game. If you don't have the skin for that, it might not be the right game to play.
I'm at the store, I've got to buy my family some food. Some eggs, some banana's. Some stuff for us to eat. I better go. Thanks for listening to my ramblings today. Hope that there is some value in there for you. I appreciate you guys. For those of you who are my new friends in London, thanks for letting me come hang out. I had an awesome time. I appreciate you guys allowing me to serve you. Thank you so much, and I'll talk to you soon.
This one was hard for me to share, but I’m so glad I did…
On this episode Russell talks from his hotel room in London about what happened with Clickfunnels over the last few days and how it almost all fell apart. He also talks about why being honest about your mistakes is important.
Here are 3 interesting things to listen for in today’s episode:
So listen below to find out why being honest about your mistakes can be a good thing.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Hotel Room.
Hey everyone, yes, I am in my hotel room here in London, looking out over the whole city, which we've got a beautiful view from where we're at right now. Just did a periscope, saying hi to everybody, but I wanted to kind of come in here and shoot an audio for you guys as well because I haven't talked in a while. I've been on the road and we didn't get to do marketing in an airplane or marketing in the Uber, or anything like that, so we're doing it from the hotel room. I just want to share with you guys something that was kind of cool this week, a good lesson, hopefully can benefit you guys as well. As you know, in business unfortunately everything isn't always sunshine and roses. I wish it was.
We try to make it that way and we try to make it outwardly look that way to everybody because that's human nature. We don't like people seeing the mistakes or seeing the holes in our armor or things like that. We try to put on a straight face and show that part, which is understandable. That's what leaders, at least in my mind, leaders do. Tony Robins always says "Leaders see things as they are but not worse than they are," and then, "Leaders see things better than they are and leaders work to achieve that." That's the three steps of leadership from Tony Robins and I've always believed that. I've tried to always have that, I try to see things better than they are, I try to work as if we're there already and then we get there.
This week is ... Any of our faithful Click Funnels members know, and if you're not a faithful Click Funnel member, come on now. You're listening to Marketing in Your Car everyday and you're not in Click Funnels, this is insane. If I haven't sold you at this point, you're hopeless. When I landed here in the UK, I obviously checked everything to make sure life's good and that there's no issues, and it's blowing up from everyone wanting to kill me, and everything's down. Todd, who's my partner and main developer in Click Funnels texted me saying that we're down and it's not good and said something like, "If we survive this, then blah blah blah blah blah." I'm just like, whoa, I'm checking my bags off and reading this which is not what you want after a 20-hour flight or whatever we'd been on. I had all my kids with us and we had a huge, long ride to get to our hotel, it was just crazy.
I get on here and we're trying to figure out things and it was bad. Our database server we were using is called ClearDB, they've been kind of handcuffing us. Been trying to move off them, they wouldn't allow us to, they were kind of holding our data, they would have given it to us but we would have had to have been down for 24-hours which obviously was unacceptable. We just couldn't do it. There was an easy way where we could have transferred over to these Amazon servers but they wouldn't allow us to do it. It was thing we've been struggling with and most of our issues we've had over the last month or so had been because of ClearDB because their service couldn't handle what we were doing and they wouldn't allow us to move over to Amazon which we needed to. Anyway, that was a whole issue, so Todd basically messaged me and says, "Hey, everything's down. We're trying to restore from backup but it's going really, really, really slow. It's been 48-hours or so and it's still not restored on ClearDB which is crazy."
He messaged me and says, "Hey, we're going to call an audible, basically we're going to rebuild the whole thing on Amazon and we're going to race. ClearDB's reboot versus us on this new Amazon thing and whichever one wins is who we'll keep running with." Which is not a small task. I know for me and you, we probably don't understand any of that, I didn't, but it's basically rebuilding this whole huge structure and huge new infrastructure and doing that within an hour. My guys did it. It was amazing. I was thinking about this, if I was to go to war with someone, who would I bring with me? I can tell you who, their names. People like this who just figure it out, I'm just so grateful for them. During this process Todd messaged me, "Okay, it's working. It's already past how far ClearDB is. We're just looking at four, five, or six hours before it's live." I'm like, oh man, it's not something I can hide from, and again, here's the leadership in me saying look at things better than they are and move towards that.
We're trying to do that but people on Facebook are blowing up and finally I said, "I just need to tell everyone what's happening." It was hard and it was embarrassing, it was frustrating, it was like all these emotions, but I said, "That's what people need right now. They need some certainty that we know what we're doing and that we're not just goofing off." So I made a video in the hotel room, maybe you saw that. I was upset and frustrated and as you could tell in the video, but I just told the story. This is what's happening, I'm more-so upset than you are, I promise you that and kind of shared that with them and told them what sucks and the goods coming out of it. Just asked everyone to wait and hopefully we'll be back soon and posted that. As I'm looking at that post, 161 people have commented on that, 360 people liked it, and of the 161 comments, all of them were positive.
People saying 'We're with you, we love you, we care about you, we're here for the long haul, whatever happens we're here we're not leaving," and just gave me that assurance I needed to keep moving forward. It was kind of crazy, on my side it's like leadership isn't showing weakness or showing the issues. I can tell you I probably got 20 private messages on Facebook saying “Thank you for being a leader like this,” it was backwards from what I thought but it was cool. Yeah, luckily my guys are amazing, they got everything back up and since then, the last two days things have been even faster and better. I just made a video talking about the good news and posted it but what I learned from this and I wanted to share with you guys is when things aren't all sunshine and roses in your business, I think for most of us, our common sense is to hide it, not to share it. To kind of keep it away from people, but my experience from this is the opposite.
It's share with your community, let people know and people will respect your transparency, they will respect that you're on the front lines fighting with them and they'll rally with you. It was really, really cool. We were nervous that we were going to see a huge spike in cancellations and refunds and all these things, we didn't. Pretty amazing actually. It was just a good learning experience. So for you guys, I would say, the more open of a dialogue you can open to your community, the better, and I'm going to start doing…in the message thing I said, “How many of you guys want me to do these fireside chats once a week and just tell you guys the status of where things are in Click Funnels?” I posted that video a few minutes ago and we've already got ten comments, people saying they love the fireside chats and they want to keep them.
That is what we are going to do and I'm going to build a better communication and bond with our audience and I think that nothing bad can happen from that. It was a good learning experience for me and I hope that's something you guys can learn from as well, so when you do make mistakes or something screws up or whatever, instead of trying to hide it and show a flawless exterior, just tell people the truth. That's what they want, that's what they need, and it was awesome for us. Hope that helps, I am going to get some sleep ... I'm not getting sleep, who am I kidding? I've got a project I'm working on, I'm really excited, so I told people on Periscope I'm going to bed too, but I'm not.
I got about two or three hours in me, I've been working on a book called The Three Funnels. It's not a book, it's like a booklet, it's going to be a free-plus-shipping offer we come out with in December or January that you're going to want. That's what I'm working on tonight, so that's my plan. I'm getting back to work, you guys should too, or get some sleep wherever you are in the world. Appreciate you guys, thanks for listening, thanks for being part of our community and my world. You are a community worth serving, I'm grateful to be in a spot where I can help and grateful for you guys for listening and we will talk to you guys all soon, thanks.
How a few words from my son put everything into perspective.
On this episode Russell talks about a bad experience he had with his family at a restaurant he had been so excited to take them to, and how his son Aiden changed his perspective.
Here are some interesting things in to listen for in today’s episode:
So listen below to hear how an evening went from a terrible night to a really great night by just a change of perspective.
---Transcript---
Hey everyone, good morning and welcome to Marketing In Your Car. All right, all right, I've heard your cries. You've said Russell, do not change the name. It may be a lame name but it's your name, so I'm leaning more now towards keeping Marketing In Your Car. It's like one of those cult classics where it's just weird but like, the right people like it right.
I think I'm going to keep it. I don't know, we'll see. I'll let you know. I hope everyone's having an amazing time today. Wanted to share with you an experience that happened last night, that was one of those humbling moments that I think was really good.
I had this idea, there's this Thai place right down the street from us. It's called Sawadee or something like that. They have these coconuts. They can take a Thai coconut, chop it open, take all the coconut water, and they fry rice in it, and then cut coconut meat, and they put shrimp in it. Then they stuff it back in the coconut and they bring out these huge coconuts full of amazingness and you eat it and it's awesome. I've had it a couple of times.
This week I was telling my kids about it. I was like this is like the most amazing thing. I got them all excited. I'm pretty good at selling people on stuff, sold my kids on these coconuts. They were going to be amazing. Last night we took there there, and then Brent on my team, he brought his wife and kids as well, and we all go to this Thai place to get these coconuts. We're so excited. We've told our kids all about it, and they're so excited and so we get there. Pretty much the worse service I've ever had ever. We show up with eleven of us, and there's no big tables, so they say let me seat you on a bigger table. She brings us back and there's a table that has six seats, and she's like, "Here you go."
I'm like, "Okay so there are eleven of us here." She's like, "Oh so this won't work for you?" I'm like, "Well no there's six seats there. There's eleven of us." She's like, "Oh okay hold on." We go back to the front, we wait, and she comes back. She sets up two tables, brings us out there, and there's seven seats around this table. She's like, "Here you guys go." My wife's like, "There's eleven of us. That's seven seats. We need another table." My wife was kind of upset right, it was awesome.
Finally they bring another table, now there’s enough seats for us. We sit down and start ordering and I'm like, "I want that coconut thing that's cracked open. It's got the rice and the shrimp and the everything." She's like, "Oh, the whatever?" I'm like, "I don't know what it's called. Whatever that is, that's what we want." She's like, "Oh okay." I'm like, "I want three of them because we're going to share them with our kids," and it's going to be exciting right.
The lady's stressing out, she's can't even like...Anyways, it was just the worst server I've ever had ever. Even in the very beginning when we're like what drinks do you have for the kids, she's like, "We've got lemonade, Sprite, and root beer." My son Dallin is like, "Cool I want some lemonade." She's like, "We don't have any Lime-aid." He's like, "I want lemonade." She's like, "We don't have Lime-Aid." Finally, I'm like, "Lady, he's asking for lemonade like you said." She's like, "Oh we have lemonade." I'm like, no duh. It started off bad.
Then she couldn't even hear us taking our orders and then I kept telling her, "I want the coconut thing that's cracked open, that's got the rice and the thing." She's like, "Oh you mean the whatever." I'm like, "I don't know what it's called. That thing is what we want." She's freaking out, "Well it takes twenty minutes to cook those. Let me put the order in real quick." She runs back, puts the orders in, and then comes back, finishes taking our orders, and kind of chaos.
Then after awhile, I remembered that one time I had the coconuts, they were really spicy, so I grabbed her and we're like, "These aren't spicy right? You did the no spice?" "Oh yeah we did no spice." It's taking forever, the kids are going crazy, and luckily we ordered some sushi for appetizers so the kids were eating sushi so that kind of calmed them all down. Then she brings out the coconuts and she freaking ordered the wrong thing.
There's no rice in them, there's no anything. They're coconuts but it's the wrong one, wrong thing. It was super spicy, tasted horrible. It was like, "This is not what we ordered." "What did you order?" "The coconut thing that has the rice and the shrimp in it." She's like, "Oh the this?" I'm like, "Yeah." She's like, "Oh well that's not what you ordered." I'm like, "That's what I asked you for. You told me that this was what it was called. I don't even know what it's called."
I was lividly mad. The stuff's spicy so our kids can't eat it. It doesn't even taste good. I'm eating it just because I have to and I ordered three of these things and they're freaking huge. It was just bad all around. I was so upset. I was so mad. I was ready to stand up and upturn the table and start throwing things. I was so angry and then my little five year old, Aidan, is sitting next to me and right after the lady drops off the stuff and I'm so mad. The kids can't even eat, so I'm like we're going to freaking McDonald's and eat McDonald's because these coconut things I've been telling them for the last week, we can't even eat because it's the wrong ones and they're spicy. They can't eat them anyway. I was just going off, and I'm nice to the server, but she could tell I was not a happy camper at all.
Then my little Aiden, my little four year old, nuzzles his head underneath my arm and looks up at me. He's kind of laying on lap, looks up at me and smiles, says, "Dad, this is the best night ever, huh?" I just sat there and I said, “he's right”. I'm so concerned about getting this thing perfect and all he wants to do is hang out with me. He doesn't care that the coconut's spicy and it's the wrong thing. He doesn't care about the coconuts at all. He just wanted to hang out with me. I looked at him, and I was just like, I just kind of smiled and I laughed, and it just broke my state completely. I said, "You're right bud, this is the best night ever." It just changed that fast. I think about how many times in my life, and I'm sure you guys are probably the same thing where, we're in the middle of stuff and we're going crazy and all these things are happening and it's not what we planned and we're so frustrated at other people around us who are making the experience less than favorable.
We have this vision what we want it to be for for the people we're trying to serve, our family, our client, whatever it is. I'm just grateful for my son, Aidan, who gave me that moment where I realized I was focusing on the worldly stupid things and he was focusing on just being with me. It just changed me and I felt bad, and I was still upset with the lady, but I tipped her well. I was just like, I got to spend time with my kids and it was really, really cool.
That is how I went from probably one of the worst experiences at a restaurant ever to the best night of my life, so it was awesome. Love my kids, they're amazing, and I hope that that gives you guys some inspiration, and spend more time with your family. I've said this once, I'll say it again. David O'McKay said that no success can compensate for failure in the home, and it's true and our kids just want us. They just want more time. They just want to be with us, so we should be with them.
Anyways, that's what I've got for you guys today. I'm going to head to the office. I'm going to get out early today. I'm going to go back home, and I'm going to surprise Aidan an hour or two early, and we're going to play early and we're going to play hard, and it'll be awesome. That's what I've got for you guys today. Have an amazing day and I'll talk to all you guys soon.
Is it just me or does this happen to you too?
On this episode Russell talks about how he focuses despite having A.D.D. and why he views it as a superpower.
Here are three things to listen for in today’s episode:
So listen below to hear how Russell gets stuff done even though he has A.D.D.
---Transcript---
Hey everyone, this is Russell Brunson, and welcome to Marketing in your Car, or Quickies in your Car. Marketing Quickies, I'm still having an identity crisis. I'll figure this out soon. Hey everybody, hope everyone is doing amazing today. I just got back from most of my whirlwind trips around the world. I think I told you guys, two weeks ago I was in New Zealand, Australia, Phoenix all in seven days. From there I had a week home, then I went to Utah. My dad got put in the Utah Wrestling Hall of Fame. Then went to Denver, spoke at a GKIC event. We closed $200,000 in sales, which is always exciting and fun. Then went to Armand Morin’s event out in Phoenix again. The groups a lot smaller and I think I did about $24,000 in sales, something like that, not too bad. $225,000 or so in sales on the week, which is fun.
Now I'm back and I've got a week to be with my family and kids, and then we are packing up and flying to London to go have some fun. It's pretty cool. Right now I'm heading to the office to get come stuff done. The kids are all at school and it's a rainy, rainy day. I'm just excited to go and actually sit behind a computer with three monitors and work. I don't know about you, but I can't stand working on a laptop. I can't get stuff done, the screen's so tiny. I'm addicted to having three huge monitors.
In fact, I remember the very first time I went and met Rich Shefren, I went in his office and he had three of the thirty inch Mac monitors. I was like, "Dude, it feels like you're in a space ship!" He said there is some study that proved that the more desktop space you have, the more productive you are. Of course I had to, because the studies proved that that's how it works, I had to go get some. Anyway, I would never go back. I think one of the best things to do to increase your productivity is buy more monitors. I've given you all permission to get three, not one, not two, three thirty inch monitors, so you can get more stuff done, and you'll love it. If you don't want to get three, at least get two. You can just switch from one to two, it will change your world dramatically. Then when you go to three, you're just like, "I don't even know how people work on laptops." I honestly can't stand it.
I haven't gotten hardly anything done in the last two or three weeks, because of that. Today I'm going to go get some stuff done. I've got a huge to-do list, I'm going to pound through it all. I'm really excited actually. I know that's sad, most people are like, you get home from a long trip, you want to take the day off. I feel like I've been taking too many days off. I want to go and get some stuff done, that way I can relax and have some fun when we are in the UK, where I'm taking a legitimate week off. I won't even have, I'll have my laptop, but that's about it.
I'm excited. I have a question for you guys. Is it just me, or if all you guys are this way. I'm guessing you guys are like me. You probably all have horrible ADD. For the last, let me walk back, for the last twelve years of my business, this is how my process has been. I get an idea, and I focus on it and make a whole bunch of money, and as soon as it makes a bunch of money, I get bored. Then I go and I want to launch like ten things, and I launch like ten things. Then one or two of those ten things will make money, but then everything else suffers because of it. We never increase our income from it.
Then it gets worse, and worse, and worse, and I'm juggling a million things all at once. Then I finally decide to cut everything except the one thing that is making me money. I focus on that and it starts growing and it makes tons of money, everything is awesome again. Then I get bored and I'm like, "I'm going to launch like twenty new things." I launch like twenty new things, and one or two of them actually make any money, but everything else drops down. Then we start losing money, and then I start spiraling down. I get stressed out and then I cut everything again. I focus on one thing and it grows.
Have you guys done that before? That's been my pattern for twelve years now. It drives me crazy, but that's how my brain works. For example, right now a year and a half ago we started cutting everything. We cut our supplement. Everything outside of my coaching program, we cut so we could focus on Click Funnels. Guess what happened? Click Funnels grew and it's growing and it's doing amazing now. It is so hard now, because the more successful it is, and the more hands off and more automated it is, the more I want to do more things.
It's just hard. I want to have a supplement line I'm designing, I have this really cool real estate thing that I think is the greatest idea of all time. Real Estate slash air b and b thing that I want to do. Then I have all these things I want to do now and it's stressing me out because I know that if I do, everything else will collapse. I keep trying to push them off, and they keep nagging at me. They are these little ideas that are really good ideas, like everyone in and of itself, if we launched it this year, would do between three and five million dollars. I have no doubt in my mind. But at what cost?
I don't know what the answer is, you guys. This is my therapy session for the day. I have so much stuff I want to do and I know that if I do, then Click Funnels will, not that it's going to struggle, but my eye will be taking off that ball. I need to focus my eye on that ball. I owe it to my partners, my team, my friends, and to all of you guys who love Click Funnels. There's my conundrum. I'm sure you guys deal with that as well. I'm trying to figure out a happy medium between the two. I don't know what the answer is yet. I'm sure I'll find it eventually.
I just wanted to let you guys inside my brain for a little bit. I'm guessing that some of you guys are the same way. Based on this, I would tell you guys this, I'm guessing that most of you, if you are entrepreneurial, you have the same issue. Entrepreneurs are really bad at focusing on one thing. I remember in school, I used to always struggle, teacher would talk and I would say, "I can't even pay attention to what they are saying." I learned that if I would do multiple things, if I tapped my pencil and moved my fingers, and flip a coin in my hand when a teacher is talking, somehow magically I could pay attention. I couldn't just be sitting there quietly with my arms folded like they want you to do. I can't do that.
Most entrepreneurs can't. That's the trick, as an entrepreneur, if you're trying to focus and you can't, grab something in your hand. Start tinkering. Start moving. Start drawing. You have to be doing two or three things for you to be able to focus on one. It's weird. It's our super power, though, right? I'm guessing that most of you guys who are entrepreneurs that are listening to this are probably the same way, right? You get excited and you start focusing on a business that starts growing and you want to start tinkering all over the place.
What I would say, what I would coach Russell through, if I was coaching me, is just focus on one thing. Find something that you are passionate enough about that you can create new front ends and new things to drive all traffic and leads into that one thing. That's how, for the last twelve months, I've been able to focus on Click Funnels. It wasn't just Click Funnels, it was what other things can I create to bring people into Click Funnels? I was able to use my ADD super power to focus it on and towards that.
Just something to kind of help you guys to know that you're not alone. I do the same thing. Even like you would think after twelve years of this, I would be like, "Oh I can just focus." No, I can't. It's impossible. It's in our DNA, it's how our brains are wired up. It's not a bad thing, it's a good thing. It's why we are all crazy successful, because of that. It's just learning to harness that which can be really, really hard. If you are in that phase right now, I would say find something to focus on. What you focus on will grow. Then use your ADD to figure out multiple ways to make that thing grow and that becomes awesome.
The only other question, I don't have the answer to, is after you've done that and it's growing through multiple facets, then what? Do you launch a new supplement line or do you just not? These are the voices in my head yelling at me. Appreciate you guys. I hope you don't think I'm that weird. I hope you guys feel the same way, because it's hard. It's really tough. I'm going to go in there and focus today on things I need to do. Then slowly push forward some of those things that I probably shouldn't be doing, but keep me engaged and keep me excited. Keep me waking up in the morning. That's what we've got to do.
I appreciate all you guys. Thanks for listening to my rants, my rambles. I hope you get some value out of this. With that said, I'm going to check off. I'll talk to you guys all again very, very soon. Thanks everybody! Talk soon.
Only listen if you want to hear the thought process inside my head of what we’re doing and why…
On today’s episode Russell talks about the strategy behind his new book.
Here are some cool things to listen for in this episode:
So listen below to get excited for Russell’s new book, which is coming soon.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. All right everybody, I hope you guys are having a great day today. For me it was daylight savings last night, which meant I got to go to bed late, I got to wake up early, and I feel awesome. I think that daylight savings, for those of you guys who take advantage of it, is the greatest thing in the world. Now when I wake up at 5:00 in the morning, my body thinks it's 6. I get to start waking up an hour earlier by not shifting things, and I get an hour more out of each day. I hope you guys are doing that as well because it gives you the chance to just get free time. Then if you stick with that schedule it stays. I'm trying to do the same to my kids, like now trying to put them to bed an hour earlier, and keep them on that schedule and I'll get an hour on that side too. Anyway, I don't know if that makes sense, but that's what I'm trying at least. Because I woke up today and it was like 6 am but it was really 5 am, and it was awesome. So, I got way more stuff done today so, it's kind of fun. We also had a great Halloween, hope you did as well.
And, I was just thinking about something that I was going to share with you guys. And if you haven't read the DotComSecrets book yet, this may be a little over your head, but if you have read it, and you should, then this will make perfect sense to you. So, you know in the DotComSecrets book I talk about the secret formula, which is figure out who it is you want to serve, and then create bait that will attract them. Find where they are congregating and put that bait out in front of them, then you can get them as a customer, then you can ascend them up and give them the results you want to give them, right? And so, I talked about, in the book how when we wanted to change who our customers were, we changed our bait. And, how simple, basically, business was, as soon as you figured that out. Like who do you want to be selling stuff to in the future, and be working with. Figure out and identify who that person is, and then just create the bait that will get that person excited, and get them to want to enter your world, join your list, give you money, etcetera, etcetera.
And so, you know look at Click Funnels for example, over the last year since we launched it we've been trying out a lot of different bait to get different types of customers in the front door, which has been really really fun. Now, the next part in the DotComSecrets book we talk about is hot traffic versus warm traffic versus cold traffic, right? So hot traffic is like your own list. They love you, they're warm, they'll pretty much buy anything if you just say “hey, go buy this thing”, they'll go buy it. So, that's an example of your hot traffic.
Then your warm traffic is like people that don't have a relationship with you yet, but they have a relationship with somebody else, like a joint venture partner or friend or, you know, they read a blog or listen to a podcast, whatever. And, the warm traffic is that person giving you an endorsement, saying like “Hey, Russell's awesome, go buy his crap.” And then they're going to go buy it, because they have that relationship, right?
Then the last is cold traffic, and cold traffic's got no idea who you are, have no relationship, and so it's a little harder to convert them. In fact we did a little two day workshop here, for my Ignite members called Funnel Catcher that went through the details of how to convert cold traffic. It was really fun, it was fun to kind of show people that concept because when you learn how to convert cold traffic it opens up your doors to the world, right? And so, for me my warm market is either a Click Funnels member or else I delete them off my list, right. Like if you haven't bought Click Funnels at this point, and you’re still listening to me. You think… I mean, you just don't have respect for me or what I'm saying, is kind of my opinion, right… So my warm market is exhausted. Like they know about click funnels and they're using it, right? My warm market, and we're still going hard and heavy after… In fact this month we had our best month ever because it's a year in, we're still doing 5 or 6 or 7 webinars a month to our warm audience and getting people into Click Funnels.
And now we're trying to look at, how do we go more into cold? And it's funny, because for a long time I kept thinking that my market with cold was small business owners. In fact, when I went to Australia my whole thought process was what's the bait I'm going to create to get the chiropractor and the dentist and the financial planner, all these people to come into Click Funnels. And, I was thinking more and more about it, and I realized what's the big benefit of Click Funnels. It's a person who's building web sites, and who's done it before hired outsourcers and just got so frustrated, when they can figure out that they can do it themselves, that's the big “ah ha”. That's our market. And, I'm thinking, like, most dentists probably never edited a web site, never tried, never thought about it. They hired some dude, the guy made a website, they never thought about it again, right?
So, for me to show like, here's click funnels, watch this, I can move an image, I can add a count down clock. Like, it means nothing to them, right? So, I kept coming up stuck. We figured out some cool ways to market to those guys, and we're still going to, I'm not saying we're not. I'm just saying that they're not, that that's just a really really cold market. They don't even know there's an issue. They paid 5 grand for their brochure website and they're happy. They don't even know there's a problem yet. And so, I can and we will go after those people. But I was like, one rung up, like a little bit warmer than freezing cold. Like, who would those people be? I started thinking, that obviously our dream people are authors, speakers, consultants, things like that, right? Those are our people who are typically figuring out their own web sites, or they have a small team that are doing it, or whatever. And when they see Click Funnels it's like, mind blowing for them. They're just like, “Oh my gosh, I can fire the dude in India, and I can do it all myself.” That's really our market, and I was thinking we can keep going after them, and we are, but how do we create that kind of a customer now? How do we create a new author, or a new expert?
It was funny at our Funnel Catcher event, I did an exercise with people, I said this is how you know if your offer will convert to cold traffic. Sorry, they’re doing some construction here on the road. You can probably hear…there’s the jack hammer. Anyway, I said the way you can tell if your offer will convert to cold traffic is, imagine going down to the food court at the mall. There's like a hundred people all eating lunch, going crazy, and if you were to stand up on a chair and yell out, “Hey how would you like to learn how to build a sales funnel?” And listen, out of people in the food court, how many people would turn around and raise their hand and say, “Yes, me!”? Now, if I walked up to the food court right now here in Boise Idaho and I stood up on a chair and said, “Hey, who here wants to learn how to build a sales funnel?” Nobody's going to even pay attention, right? Even if I said, “Who here wants to see my sales funnel that makes $17,947 per day?” Most people still don't know what a sales funnel is, right?
You have to change the language patterns. But, if I said, “Hey, who here wants a free money making website?” The entire audience would raise their hand, right? So, that's the test to see if it's going to work to cold traffic. So, I started thinking about this, like obviously I can go and target experts that are already there, but who, what bait can I create that's going to get people who aren't already in that world? Like, how do I expand my universe, as opposed to just fishing out of the existing universe, right? And so for me, what we kind of figured out, I had this epiphany, it was literally at dinner last week. At genius network and I'm sitting there talking to Dean Graziosi about his business and infomercials, and about an hour earlier, Rob, we have a product called Expert Secrets and Rob, one of our designers sent me logos for it. And the logos are very similar to the DotComSecrets logo but a little bit different. And all of a sudden there was this “ah ha” moment where I was like…that's it, Expert Secrets.
I can go in the food court, and every single person in that food court feels like they're an expert at something. And if I can convince them that they can turn that into a business, and then to be able to do that they have to have Click Funnels, now it's a very short gap for me to fill. And the light bulbs went off in my head and that was it, that's my next bait. And so, minutes afterwards I was calling the person that helped me write my first book, I was calling my publisher, I was calling like everybody. And, within like a day and a half we figured out that I'm writing my next book. It's going to be called Expert Secrets, it's going to be kind of cool. It's going to be like the companion book to DotComSecrets, right. DotComSecrets is like, here's how to market and scale any business. Expert Secrets is like, how do we focus on just information style products and businesses.
And I was thinking about like you know most people, like Dave Asprey for example, wrote the Bullet Proof Diet, which is the strategy behind it. And the second book is the Bullet Proof Cookbook, which is like the “how to”. You know, here's the guide that goes with it. And this is kind of similar. I feel like DotComSecrets is the overarching strategy, and Expert Secrets is going to be like the practical, like example of that. It's going to be cool. So, we're going to be getting a whole bunch of really cool case studies in the book, of just people in different businesses showing off like what they're doing and how they're doing it. It's going to be awesome. But, it will be a book that will convert to the masses. It'll not just be focused on marketers, like the DotComSecrets book kind of was. It will be focused on the world. And my goal is to help all these people. I'm watching the cars drive by me right now. Like that dude right there has got something he's awesome at that he could share to change the world. So does that person right there, so does that dude, so does that lady. Everyone does, right?
We're going to do it initially as a book. I think we're going to try out an infomercial, a bunch of other things and just try to expand our universe and I'm excited. I'm inspired, and I just want to share that with you guys today, because you're probably one of the few groups of people in the world who care, about my rambling thoughts. That's why you're listening in, right? I hope that as I kind of work through my thought process out loud that it helps you guys think through yours. Like, you know, with you're business you're probably targeting hot traffic, and then warm traffic, and you want to transition down to cold, and what do you look at? And then what are you doing where your markets like getting educated so much it's difficult. Like how do you find the right bait to get the right customer, and how do you create bait that will grow your market as opposed to just fishing out of your market, and a whole bunch of stuff.
So, hopefully there are a lot of good valuable things in this one for you today. And, I'm excited and you'll see over the next two or three months I'm going to try to get this book done fast because it's bursting out of me now. Now that it's been, now that I've begun and I see the vision, it's moving fast in my head and I'm excited to get it out and share it with you guys and really use this as a tool to expand my world, expand Click Funnels reach and give all these people in all these cars driving by and everywhere in the world the ability to take their god given talents and abilities and information and advice and turn it into businesses. And then give them the platform, the tool, Click Funnels to be able to do that. I'm excited, I'm fired up, I hope you guys are as well, and that's what I got for you today.
Outside of that, I think that my marketing quickies, we have this really cool animation intro for the Periscope show that's coming out. Also, so Periscope and Mentions… So Mentions, right now for me, is catching up on Periscope. Like on how many viewers are showing up and watching. But then mentions gets way more shares afterwards, and a lot more longevity, which is kind of cool. Then Blab, I'm sure you guys have heard of Blab. Blab's like the new one that's like Periscope, but they just launched this new thing now where you can have multiple people on. So I can do like Blab interviews through a Periscope style thing and have like five, four or five people on. Anyway, just fun. Technology is exciting, you guys, it's opening up our world in so many cool and exciting things. But anyway, I'll keep playing with it. I'll keep reporting back what I find. But, so far it's been amazing and that's it. All right guys, appreciate y'all, I'm out of here, have a great day. I'll talk to you all soon.
I was SHOCKED to see that this guy’s sequence was 190 weeks…
On today’s episode Russell talks about why he likes the idea of having a longer email sequence and the benefits that could come from it.
Here are some cool things that are in this episode:
So listen below to find out why your auto responder email sequence could and should be longer.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Or Marketing Quickies. Or Quickies in Your Car. I don't even know anymore. We’re in the middle of a re-brand. I can't figure out what the name is yet, but as of right now, I'm pretty sure we're still Marketing In Your Car.
Hey Everyone, I hope you guys are having a fantastic day so far today, heading into the office. I've been dragging my feet a little slow. I'm not going to lie. I took yesterday off to hang out with the kids which was just awesome. While I was there in our wrestling room, I got a big old squat rack, I did squats and Romanian dead lifts and box jumps and everything that you can think of to destroy my legs. Today my legs hurt. It's I don't really want to move so I've moved really, really, really slow today but ... Finally in the car, heading in to get a little bit of work done for the day. I'm actually really excited. I haven't had a chance to sit down and work for like a week and a half, so it will be really good. I'm going to share with you guys something that I think was really interesting and good. I've been fighting it internally in my head for the last two days since I heard it. But I think, I think he's right. I'm pretty sure. I might be wrong.
It was funny because on the trip, I like ... You know traveling and time zones and all sorts of stuff, I didn't have time to really email my list at all which if you don't email your list, you don't make any money. I found that if I go a week without emailing my list, my open and click through rates drop dramatically. It's crazy. If you're not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. That's kind of what I found. So I hadn't emailed my list because I landed, I'm tired and I don't know where I'm at. I don't have internet access and, you know, hotel internet access is horrible and just a million other excuses and various reasons why I didn't email my list. That's kind of what was happening.
When I was at Joe Polish's event, Brendon Burchard, he's been a friend for a long time. Somebody that I like a lot and look up to. Anyway, he got up and he was talking about some stuff. One of the things he talked about was he asked everyone, he said, "When someone joins your list, how many emails do they get automatically?" And then he said, "I bet you I can judge your income based on how many emails are in that sequence." So I was like, "Okay, I'm going to play with this a little bit." Just curious.
My sequence is typically seven to ten days and then I move them to a broadcast list, which is the model I talk about in the DotComSecrets book, which I still believe in, by the way. He said for him, he said that when someone joins his list, they go through a sequence of one hundred and ninety weeks. A hundred and ninety weeks. That is, what fifty-two weeks in a year, two years, three years, about four years. He's pre drilled out a four year auto responder sequence. He said, "The reason why I can seventeen weeks off every single year is because of that one hundred and ninety week email sequence." I was like, "Dang, dude. That's pretty dang cool."
I'm kind of jealous that I don't have that right now. I've always fought that. I think there's value and power in having emails that are happening in real time based on what you're excited about today, with the atmosphere, with the environment, with what's happening ... You know, kind of tied to that. That's kind of been my belief pattern and I still believe that. At the same time, I also really like the idea of having longer sequences or things that are happening.
The other thing he talked about is that sequences ... The whole goal with sequence is to, kind of like when I talk about the value ladder, how you are ascending up your customers, it was kind of something similar where he's talking about ... Oh man, a police cop, or a cop on a motorcycle just drove by and looked at me. Gave me the look. Gave me the eye. Anyway, ascending people up through the sequence so you're giving them each piece they need and helping them to expand their mind and their vision as they're moving through product catalog. I thought that was kind of cool so I started thinking back about all the products I have and what's the sequence I’m introducing to people. Honestly, it's kind of all over the place. I don't really have a super good path that I take people down.
I think part of that's because there's products that I know I want to create that I've got partially created that I know would be valuable and need to be in a certain order. Right now they're not so I was like, "How do we ..." Anyway, so I think one of the fun things I’m excited to do today is I'm going to go through all the products that we certainly have and the ones that I know that I need to have done for this to kind of work. I'll lay it out and then figure it out. When somebody comes into my world, they join my list for the first time, what's the first logical offer that makes sense? Where's the second and the third? Where are we taking people over a fifty-two week period of time? That's kind of what I've been working on.
The cool thing about Actionetics too, which is nice, is you don't have to just go build out a hundred and ninety week sequence. What I'm going to do is build out smaller sequences. I think fourteen day sequences that focus on one topic, so let's just say that we got a product coming out called Trip Wire Secrets. It goes through all the depth and detail of how to create Trip Wire offers. We've got Perfect Webinar Secrets. We've got all these different High Ticket Secrets, so we've got these different products in our product catalog. It's figuring out how can I do a fourteen day sequence around that? What videos can I create? And training and blog posts and articles and all these things so that there's cool, fourteen days worth of content that are wrapping around one of our core product lines, right?
Build out that fourteen day sequence and that becomes one action funnel, right? Do all of them. What I can do is start daisy chaining them together so when someone first enters my world, whatever product they bought, let's say that they just bought the DotComSecrets book so they'd get a fourteen day sequence about the DotComSecrets book. When that's finished then the action funnel then pushes them to funnel number two which maybe is Trip Wire Secrets and they go through that fourteen day sequence. When that’s done, that pushes them to number three which is maybe Perfect Webinars Secrets. Then, you know, from there it's the next thing and the next thing. Oh, I forgot I was driving a stick shift. I was stopping and totally forgot to put my foot on the clutch. I don't know if you guys heard that. I almost just killed it live on air.
Any who, so that's kind of what I'm thinking. I'm not positive I'm going to do that yet, but I think I am. That way, I got these different soap opera sequences that are kind of daisy chained together in an actual process. I still think I'll put people on a broadcast list after the first fourteen days I believe. Anyway, I'm going to play with that a little bit. I'm going to think through it a lot. I will let you guys know what I come up with, but I think that would be kind of cool. That's my plan.
I hope that gives you some idea. You can kind of think through that, you know, how long is your sequence? I know that in my brain, I have so much pain associated with auto responder sequences. I hate building them. I hate doing them. I hate everything about it. It causes a lot of pain to think about it for me. Honestly I don't really want to do it, but it's one of those things where I know I need to do something like that. I might block out like a week of time during the holiday seasons coming up and just like say this week is auto responder sequence week and I do not get to have any fun. I just get to go through this pain but by the end of it, if I do, I'll get to do something cool and figure out some cool prize for me if I can make it through a week of sequences which, again, sounds like a lot of work to me. It'll be good though. That's the game plan.
Any who, that's what I got for you guys today. I hope you guys are doing awesome. I hope your businesses are growing. I hope you are getting a lot of value out of this. Also, make sure you get on the daily Marketing Quickie Periscopes. People are finding a ton of value in those. They are a lot of fun to do and I'm doing them from all around the world. If you're missing out on those, in real time you're missing out. If you go to the blog, blog.dotcomsecrets.com, there's info there on how to subscribe to the daily periscope or just download the periscope app.
Search Russell Brunson and there should be one ... I think there's two. Someone got a fake account under my name. Punks. So there's the fake Russell Brunson account and then there's one called the Marketing Quickies show. Subscribe to that one and everyday you'll get a little chirp on your phone when I jump on live and we'll hang out. I'll drop some value bombs for you guys and it will be a lot of fun. So, anyways, hope I can see you guys over there on that platform as well. I appreciate you all for listening and hanging out. I'll talk to you guys all again soon.
All the cool stuff I learned on my journey.
In this episode Russell talks about some of the highlights of his trip to New Zealand and Australia, including meeting Liz Benney and her family and being able to sell a huge percentage of a room where everyone already has Clickfunnels.
Here are some fun highlights to look for in this episode:
So listen below to hear those and some other cool things that happened to Russell on his trip.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone. I hope you guys have been doing well. It's been a little while since you've heard from me. Actually you did hear from me once in Australia. I was ranting about that sushi place, so you have heard a little bit from me, but anyway it's like 6:00 in the morning, we are driving to go get passports done for the kids before school, and I just wanted to jump on and say hey. It's been a little bit.
Last week has been a crazy whirlwind. We flew last Monday, we flew from Boise and we flew over to New Zealand to go see Liz Benny and her family, and we had a super, just an awesome time. A chance to go see her. Liz joined our coaching program about a year ago and we had a chance to work with her for the last year and she's gone from being a successful social media manager for people and helping a ton of businesses, to taking her skills and expertise and teaching it to other people. She's helped thousands of people now become social media managers. She's put them in business and she's got success stories from people making 40 to 50 grand contracts and just so cool. So cool to see how her and her personality have been able to go out there and literally change the world in her way, and she's just getting started. You guys will hear more from her. It just keeps growing.
It was really cool. Actually the last part of the trip I had a dinner with some people, and they're all people that make tens of millions of dollars, and we were talking about just the impact we've had over the last year, and I just kind of shared the story. I said, "You know, I went to New Zealand and I was sitting in the house that Liz was in, and she was in the process of packing up this house because she's moving to their beautiful new home they just purchased."
She showed me, she was like, "This is the chair I was sitting in, this is the computer I was looking at when I saw the ad with your face on it, and I clicked on it and then this is where I filled out the application." She's like, "I spent hours going over the application because I was so nervous and all these different things." She was like, "I put my heart and my soul into it. This is where I applied and then this is where you guys asked me for $25,000", and she's like, "We were driving around here and I was saying, "No, we can't do it. It's too much money and we had saved that money for our future home and all these things."
Finally she was like, "We were in this room when we decided to do it, and then we had our first call, and this is where I was sitting, and this is where Kristy and I were sitting when we had our first Skype call, and she's now a year later and done almost a million dollars in sales. We just purchased our dream house and all this good that's come from it", and it was just I don't know. We get in this business and we think about the dollars, the numbers, and the conversion, and all those kind of things. That trip just gave me a chance to make it more real and to see the end result of what we're doing, why we're really doing it. It was emotional for me, and it was exciting, and it was awesome to see her, and see them, and meet her little kids. They're super cute. Anyway, it was just great.
We were only there for like 24 hours and we went and cruised around, made some videos, we went to the place where the filmed Chronicles of Narnia, and we had a quad copter and filmed Liz out in the middle of this huge field where the war was at and the quad copter flying over the top of her. There's going to be some cool videos that come from that I'm sure. Anyway, that was pretty awesome. Yeah, it was just overall it was just a great little trip.
From there we flew to Australia. In Australia, we met with a guy named Ian Marsh. He was business partners with a guy named Mal Emory and then he actually bought Mal's business from him. Mal is always called the Dan Kennedy of Australia which is kind of cool. I've known Mal for probably six or seven years now. He interviewed me back in the day for his CD of the month club, and that's how I got to know him. I went and spoke four or five years ago for them. Flew out to the Gold Coast and spoke for him and then this time, so we went out there to that event. They had a smaller group. It was just a really neat group, and I had the chance to share Funnel Hacks and Click Funnels with everybody.
It's kind of funny. It's awkward when you're in a room and you're about to sell Click Funnels and you ask, "Who in here has click funnels?" Everybody's hand goes up, and then you're like, "Who in here's ever seen this presentation?" Half the hands go up. You're like, "Man, how am I going to convert this audience?" How am I going to make some money selling? But I ended up selling over 25% of the room. Yeah, over 25% of the room. Which, when you consider who already had click funnels, it was like 150% of the room that I closed, so that's pretty cool.
Then later on they wanted me to sell our higher end coaching program, but I felt bad the audience had been sold a lot over the week and I was like, "You know what? I'm just going to serve and give and just help", so I did a really cool session. It's the very first session we do inside of our ignite program, and I did that with everybody. I think it turned out really cool. It was awesome.
We did that, and then hung out there, jumped in the water, it was freezing cold, and went and saw Sydney, the big, huge bridge, and the opera house, and did that. I got to hang out with one of the coolest people I know. His name's Darren Stevens. He joined our mastermind group this last year, and so he's come to Boise three or four times and had a chance to hang out with him there, which was awesome. If you read the book, Men are from Mars, Women are from Venus, he's the dude that did all the marketing behind that. It sold like 40 million copies of the book. One of the smartest people I've ever met, so I had an awesome time hanging out with him and getting to know him better, and just really cool, just a great experience.
One of the things in my mind I kept thinking about while I was there, I was thinking about a book. I'm like, "I want to write a book that I can use to target small business owners to get them into click funnels", right? That was kind of my thought process. The whole time I'm in Australia, I'm trying to think through that and I couldn't get the right angle, the right hook, so I kind of just that uneasy feeling when you're trying to create something, but you're not sure what it is and you're not sure of the right angle or direction, things like that.
Anyway, that was kind of happening. Then the next day after we finished hanging out with Ian and Darren and all those guys, then ... Oh and it was funny. We were out filming on the back patio in Australia, the hotel, filming some testimonials and all of a sudden this guy comes out and he's like, "Are you Russell Brunson?" I'm like, "Yeah, who are you?" He's like, "Dude, I'm a Click Funnels member. We have a dog training business", and he's like, "I love Click Funnels." He's like, "This is so random. I was here at my buddy's wedding. I look out on the back porch and Russell freaking Brunson's sitting there." Which was pretty cool. Anyway that was cool.
Then we flew to Phoenix for Joe Polish's 25K group, which was really cool. It's interesting, I almost joined his group four years ago and I went to the initial meeting, and I'm like, I'm not super good at networking. I always kind of struggle with that. I usually go to events more for the content. Honestly, and if Joe hears this, I'll feel bad, but the content wasn't ground, earth-shattering. That's what I remember four years ago, and so I didn't join back then.
This is now four years later, I decided let's join again. I went to the event. It was kind of similar. The content was good. There was nothing amazing, but the network of people he put in the room was amazing. Again, I'm not a very good networker, so I don't think I really benefited from it last time, but this time I brought one of my friends, Dave Woodward. He's on our team. He's a really good networker, so he came with me and we kind of used that together to tag team and to network. That turned out awesome.
I probably will from this point forward be a genius network member. Just the people in the room were amazing. So many cool people. People that in different markets, I would have only have dreams about getting to know that I became friends with and it was awesome. He's done a good job there. I did hear a couple presentations that were inspiring, and got one and maybe two speakers from there that are going to come speak at funnel hacking live, which is exciting.
Some of you guys may know Shawn Stevenson, he's this little short guy. If you search Shawn Stevenson in Google, it's someone who I've looked up to for a long time, and I had a chance to hear him speak. Then afterwards his wife came up to me. She's like, "Russell", she's like, "We love click funnels." I'm like, "You do?" I'm like, "I love you guys", and I was so excited, and so I'm like, "What would it take to get Shawn to come speak at our event?" She's like, "A little bit of money." I'm like, "Done, let's do it", so that's going to be awesome.
I'm going to pause this because I'm driving the car behind my kids and they just voxed me, so give me second to check out what they just said.
All right. I'm back from listening to my kids. They were singing me songs on Voxer. So stinking cute, I love them. I hope it recorded that because I came back and that clip was closed, so crossing my fingers you guys didn't lose the first half of my message.
Anyway, so Shawn Stevenson, who is the man, is going to come speaking at the event for sure. This other dude that, it was really cool, he gave a cool talk on us entrepreneurs, and about how weird we are, and how it's normal, and how we're not alone, and it's cool. I think I'm going to ask him if he wants to kind of come speak. I'm not real quite sure the tangibles from his presentation yet, but I got chills like five times. As an entrepreneur, I was just like, "Oh, this guy gets me." Anyway it was cool.
Anyway, there was some really good things. I just, those of you guys who know me and how I teach at my events, everything is very tangible and you leave with like 80 pages of notes, where this one I really didn't leave with any notes at all, but I left with feelings. I guess that's more, that was probably more so feelings of how do I change things, how do I focus more on family, focus more on, the one thing Joe said that was cool was like, "Multiplication through subtraction." How to do more by cutting things out. I think it was more of a week, two days of reflection for me of like what I can do different as opposed to here's cool stuff I could do. Which I guess is good. It's backwards from what I'm used to, and kind of what I typically like, but anyway. There you go. It was good though. I appreciated it and Joe's a class act. I like him a lot, so yeah. There you go on that.
I did that for two days and then last night flew home, and I'm in the airport, we're hanging out eating dinner, me and Dave, and all the sudden this guy comes up to me, he's like, "Excuse me, are you Russell Brunson?" I'm like, "Yeah." He's like, "I've got your book in my backpack. I'm flying home right now." I was like, "Were you at the genius network?" He's like, "No, what's that?" I'm like, "So you're just randomly flying through the airport and you just saw me?" He's like, "Yeah, I got your book." He's like, "I'm improving. I'm drinking my keytones." We were literally drinking keytones right when he was there.
It was just awesome, so did that, jumped on my plane, flew home, get in an Uber on the way home and on the drive home the Uber dude was like, he was like, "I'm just driving Uber while I build my business." I'm like, "Oh yeah? What's your business?" He's like, "Oh, I'm creating an online membership site teaching people how to whatever." I was like, "Are you serious?" I was like, "Dude, that is my world. That's all I know, and that's the only thing I know how to do." He's like, "What?" It was just, so I totally sold Uber dude some Click Funnels, which was pretty awesome and he was so excited, so anyway it was a great week. A lot of just cool things came from it.
I did a couple Periscopes on the road. If you guys missed them, I did one with Liz in the coffee shop where she kind of built her business, which was cool. I did one, where was the other one I did? Oh, I did one with Darren Stevens which was awesome. He told the strategy how he sells usually on average, about $80,000 worth of sales from his book before he even starts printing his book. Which was like the coolest ninja strategy on earth, so that was cool. Then I did a Periscope from Phoenix talking about all the cool things that Tony Robbins taught. Tony Robbins spoke at the event, which was cool. Tony Robbins spoke and it was awesome, and so I kind of shared all the highlights from Tony's presentation, and also John Paul Mitchell. I guess his name's Austin, it's not Mitchell. John Paul Dejoria or whatever, he spoke too, which is kind of cool how he became a billionaire. That was pretty sweet.
Anyway, if you missed any of those Periscopes, go check them out. Go to blog.dotcomsecrets.com and those periscopes should be listed in there probably about the same spot that this podcast is, but go watch those, they were awesome. If you’re not on my Periscopes, you need to get on them. Cool stuff's happening everyday I'm doing Periscopes, dropping some bombs, dropping some gold, and I promise I will make it worth your while for you guys to come and hang out on those.
There you go. I'm almost to the passport place, still pitch black outside, totally tired and jet-lagged, and my body doesn't know what time of day it is, or night time, or anything, but that's okay because I'm home, and I'm with my kids and my wife, and this morning it was just so fun. At the airport I found these little minion tic tacs, so I brought them all home minion tic tacs. I woke them up this morning and gave them minion tic tacs. Every single one of them were all drowsy and they look up and they see the minions and they say, "Oh cool dad." It was just the best $2.00 I ever spent. Anyway I'm rambling. I'm out of here. Appreciate you guys. Have an amazing day, and we'll talk soon. Bye.
Where did all the entrepreneurs go?
On today’s episode Russell talks about his experience at a sushi restaurant in Australia. He mentions some of the pro’s and con’s of eating out somewhere that, unlike restaurants in America, doesn’t accept tips.
Here are a couple of fun things in this episode:
So listen below to hear what Russell thinks of Australian Sushi.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to a beautiful, rainy, Australian Marketing In Your Car. All right guys. I'm not actually in a car now. I'm walking. This is my mode of transportation for the next three days. So, we're considering this the car.
I'm here with Brandon and we're in Australia filming some really cool stuff. We just wanted some sushi. We walked by this sushi place. It looks amazing. It's called Sushi-A-Go. S-U-S ... Sushi-A-Go? A-Go?
Anyway, just walked by. It's lunch time. We just flew here from New Zealand so we haven't eaten yet today. So, we're starving. We walked by and the sign says, "Opens at 11:30am." So, it's like 11:25. Let's walk up the block a little bit. Then, we turn back around. Because we come down ... It's 11:28 when we get back. So, we're two minutes, technically, early. We open the door. We walk in to the fine establishment. There's a bunch of actual Chinese people rolling sushi. Which you know it means it's going to be good. It's not like in Boise where you get the white dudes rolling sushi. Or, the Mexican guys rolling sushi. This is legit sushi people making sushi. And, I can see the ocean from here. You now it's not flown in from across the world. This is going to be the good stuff.
Two minutes early and we walk in. The lady stops us at the door and says, "We're not open yet." We're like, "Yeah, it opens in two minutes." And she say, "Yes." She looks at her watch and says, "You're right." So, okay, cool. I said, "We'll stand here for two minutes." She said, "No, you need to leave." So, she just pushed us out the door.
Oh, okay. So, she pushed us out the door. She just walked back out and now she's allowing us in. Is that insane? So, my question for her and for you is where are the freaking entrepreneurs? The entrepreneur in the business would have been out here five minutes early. Probably an hour early hustling up business. Running around handing out flyers. Talking about how his sushi is actually legit sushi and not like crap sushi. He would have been out here selling it. Where the employee just pushed us out the door two minutes early because they were not ready yet to service us. Which is just insane to me.
For all you guys, this is a lesson. You need to be better entrepreneurs and train your staff to be entrepreneurs. I guarantee entrepreneurs wouldn't have pushed us out two minutes early because they didn't want to work yet. Anyway, they opened the door and now we’re going to go and have some legitimate sushi. Actually, I'm going to pause this podcast. I've never done this before. I'm going to pause it and we're going to come eat. Then, I'm going to follow up to let you know if it was worth it. I'm sure you guys are curious now. So, I'm going to pause it. We will meet back after lunch.
All right. We just got out of Sushi-A-Go's. I don't know. What did you think Brandon?
Brandon: It was pretty .... Actually, it was par.
It was par. So, they have the sushi belt that goes around. The dudes were cutting sushi. It was all right. This one part they had these ... I think it was salmon. Then dude brought us a big old blow torch and was like, woosh, blow torching all the salmon, which was really sweet. Then put on the stuff. Had this really good like smokey flavor. It was pretty good.
What's interesting ... This is another interesting cultural thing. Here in Australia, they don't tip. Because of that, the service sucks. The lady brought us out a water. The water cup was the size of one sushi roll. Usually when I eat sushi, I get really thirsty. I'm usually downing like six or seven large glasses of water. She gave me a little cup. Literally, it was probably ...
Brandon: Like a shot glass.
Like a little bit bigger than a shot glass of water. I had to keep asking her to fill it back up. I'm going to go find some water because I'm kind of dehydrated. Anyway, that's been our Australia trip so far. I’m sure will send you guys more. Just wanted to give you guys a glimpse of what we are doing. Is that Randy?
Brandon: No.
Oh, it looks like him.
Brandon: It totally does.
Weird. Anyway, we lost one of our ... One of the people in our party. We're trying to find him here in the streets of Australia with no internet access or anything. I appreciate you guys. Have an amazing day. I will message you guys again soon. Thanks everybody!
If you’ve ever thought that procrastinating was bad…listen to this now.
In this episode Russell talks about mastering the fine art of procrastination. He talks about how procrastinating can actually help you get things done faster.
Here are some fun things to listen for in today’s episode:
So listen below to find out how you can be an expert procrastinator like Russell.
---Transcript---
Good morning everybody and welcome to marketing your car. All right, so the title of this podcast is one that I think is going to get met with some opposition, so it's Mastering the Fine Art of Procrastination. We've always been told throughout our lives that we shouldn't be procrastinating, like, "Don't procrastinate. Don't procrastinate." We should be planning ahead and preparing and all these things. I agree to that to a point, but I also think that procrastination, if done correctly, will increase your productivity and help you to focus on just those things that are actually important. That is the title of this podcast.
One of the reasons why is, in about 6 hours from now I am boarding a plane to fly on a weeklong trip to New Zealand, Australia, and then Phoenix. It was funny because I had people on Friday at the office like, "Hey, so you started packing yet?" I'm like, "No." They're like, "Oh, ho, ho, like you're probably going to wait until Sunday to pack huh?" I'm like, "No, I'm going to wait until Monday to pack. I'm not leaving until Monday." Some of you guys are probably thinking, "You probably packed this morning before you head into the office, right Russell?" I'm like, "No! My flight doesn't leave for 6 hours, why would I start packing right now?"
Okay, there's some law, and I don't know who’s the law is, Parato or some dude, I don't think its Prato though, some dude. He's got a law that basically says, "However much time you have to complete something, somehow magically, you will fill all that time up." This is the problem with planners, they will say, "Hey, I'm leaving on a trip in a month," and so for an entire month they will start packing. They waste so much time and energy and effort on the packing process that somehow they fill up the entire time with packing, and then they've wasted all that time. I want to do the opposite. I know that to pack, if I focus really, really hard, I'm looking at maybe 30 minutes. If I started packing on Friday, I'm looking at like probably 30-40 minutes on Friday and 30-40 minutes on Saturday, and 30-40 minutes on Sunday. Then today is when I'm actually flying out, I'm going to sit down and spend another 30 minutes making sure I have everything, right.
I could have just done that once, but because I was planning I felt this desire to fill up space and time with all this crap that doesn't even matter. This is probably why I struggled at school because it was always my philosophy in school where in school I think there's ... I think it is good to study a head of time, I probably would have remembered things better if I did. I did graduate from college, so my mom is proud of that. This is what I did. This is how I graduated college. All the entire semester long I would focus on wrestling and on dating girls and then we'd have final week. My first year was at BYU and they have this really cool thing called the testing center, and you could schedule out your finals any day you want. I'd like, Monday is my math final, Tuesday is science, Wednesday is whatever and I would take the final at the very end of the day.
What I would do is on those days I'd wake up at like 6:00 in the morning, I would go down in the basement of my dorms and there was these little tiny room, and I'd lock myself in the room, I'd read the entire book in a day. Then I would go in and take the test. While all this cool stuff was on the top of my head, I would take the test and then 3 minutes later it was gone. I just deleted it, didn't need it anymore. Boom, gone and I graduated that way. Okay. Again, I say that with a caveat knowing that had I been trying to learn something that I needed to know, that's not the right way to do it, but to pass a test that is the right way to do it. Now, I could have studied for the entire semester and wasted who knows how many hours, where instead I was wrestling and focusing on girls where I think college, most people's minds should be.
I don't know, that's maybe my opinion, maybe it's misguided, but I think it's true. One of my friends the other day came over to the wrestling at the wrestling room and he was talking about cutting weight. He cuts weight over a 2-3 week period of time, which I think is insane, because now for 2 or 3 weeks your body is going through this stress and this pain and this anxiety and all of the mental things that come with not eating. When I cut weight, I was losing 20-25 pounds every single week, week in and week out for an entire college and high school career. At first, I would spend a week trying to cut weight and when I found out I was miserable and angry and hungry and thirsty for a week. I figured out that if I wait 24 hours from match, start my weight cutting, I would kill myself for 24 hours and it sucked. It was so much pain. I was thirsty. I was hungry. I was tired. I was angry, but I only felt those feelings for 24 hours as opposed to an entire week. Then when I got on the mat, I'd eat and I was back to normal and I could compete because for an entire week I felt good. I felt strong. I felt energy. I felt amazing.
For me, I think that there is a place and a time for procrastination. I think a lot of you guys plan so much that nothing ever gets done. I would say stop planning, figure out the least possible time it's going to take to do something, set a launch date and go because when you do that ... It's interesting, when we launched ClickFunnels or any of the things that we've rolled out, anything in the last, man, 12 years of doing this, we always pick a date, like this is our launch date. For us, we send out packages to our joint venture partners. We're letting the world know so that that way that date is hard coded, you can't change it even if you wanted to. That's step 1. Now that date's hard coded and I don't push it out 6 months, I push it out 3 weeks so that I have this pressure, this timeline that makes me get things done.
It's funny, we've had launches where we push things out 3 months, and then like 3 weeks, and then 3 days, and somehow magically everything gets done no matter what. I'm like, "How come this one took 3 days instead of 3 months?" That's because I allowed 3 months for it. Somehow you are able to fill up time with all this crap because the time is there. Again, that's that one dudes law, some old dude, I think he's dead now. That was his law, however much time you have, you're going to fill it up with crap. If you understand how to master procrastination, use it as a tool, you can reverse engineer how much time you think it actually is going to take, set the hard deadline, and then just do those things you have to get done.
It's funny, in every one of our launches, we get down to crunch time, it's an hour before launch and we start cutting things, "Hey, can't get that done. Can't get that done. Can't get that done." Boom, and then we end up with the minimum viable product that we need to actually make money, and wow, holy cow, we actually make money. Where otherwise, if I had have pushed that out 6 months, we keep adding things, and changing things, and tweaking things, and modifying things and waiting for it to be perfect and we never make any money. What I'm doing for you guys is twofold, one is I'm giving you guys the a-okay that it's okay to procrastinate because I know that for your entire life you've been told that it's a bad, evil, horrible thing. That's gift number one.
Number two is you only are allowed to have that gift if you use it correctly because if you do use it correctly, you will be able to leverage it to get so much more stuff done. In fact, one of my major projects for my personal self is to start mastering procrastination on a daily basis. Right now, I go into the office and I work 8 hours a day because that's how people do it and you go in there and you work all day. I just do that because ... It's funny because I always have stuff to do, I never run out. I'm not like the typical ... Anyway, I won't make fun of employees, but typical employees who come in and they work, they hang out, they talk. Not for me, I'm like the second I walk in the door, to the second I'm out, it's hard core, 100% the entire time. I'm filling up my time, but what interesting is that I fill up that time because the time's there.
For example, today, my flight leaves in 6 hours. I'm headed to the office at 10:00, 11, 12, 1. I've got 2 hours and I've got a 30 minute call with our coaching client's rep, so I've got 2 1/2 hours. In the next 2 1/2 hours, I will get done as much, if not more, than I would in a typical 8 hour day. For me, I'm thinking, how do I start mastering this procrastination better? What if, instead of working 8 hour days, instead of coming in at 9:00 in the morning, what if I came in at 3:00 in the afternoon. I still leave at the exact same time, but magically I've got less time, so therefore I get the exact same amount of stuff done. It's really weird how that works. I hope that helps. I hope that it helps you see my mindset of how things work.
For those of you guys who are planners, those of you guys who are probably A students in school who would study for test for months on end, this is probably going to make you feel really anxious and nervous and you're going to hate it. For those of you guys who are entrepreneurs, who are the B and C and maybe D students, or some of you guys probably didn't go, this will probably be a gift in thinking, "Wow, it's actually okay to procrastinate especially when I use it as a super power." There is a right way and a wrong way to do it. Now, procrastinating just to push things off until mañana and then keep pushing it forever is not what I'm talking about. I'm talking about setting a hard date and then procrastinating things so that you can just get the most out of every single hour.
That's the game plan. I am getting in the office 2 hours to rock and roll. When that's done, I've got 30 minutes to do my call, heading home and then I will start my pack. 30 minutes after my pack is done, my kids will be home, and I will play with my kids one last time before I jump on a plane. That, my friends, is the right way to procrastinate. All right, hope you guys have an amazing day. I'm going be broadcasting to you guys from around the world over the next week, so I'll say, "Hi," from New Zealand, from Australia, and Phoenix. I know that's not very exotic, but that's the last place my trip takes me this week. It'll be fun. I should be on Periscope. I should be on podcast. I'm going to be having some fun with you guys, showing you guys the world. Tune in and I will talk to you guys all again soon. Thanks everybody.
What I’m doing to get more crap done everyday.
On this episode Russell talks about how he manages projects and is able to get so much stuff done. He also talks a little bit about his Periscope show and how you can get involved with that.
Here are some fun things in today’s episode:
So listen below to hear about Russell’s project management skills and to find out a little more about the Periscope show.
---Transcript---
Hey everybody. Good morning. This is Russell Brunson and welcome to Marketing in Your Car.
What's up? What's up, everybody? I hope you guys are having an awesome time today. I am ... I was at the office late last night. I've been pulling a lot of late nighters lately. I've got some magic stuff happening. Anyway, building out some really cool things inside of ClickFunnels and I was trying to get it all done before I head on my worldwide sprint over the next thirty days. Trying to get some stuff done last night and now I'm up and I'm heading to the office and just excited about some cool things. We've got five new funnels should be rolling live today which means this week we have rolled out I think eight funnels this week so far, which is exciting.
Some guys are thinking, "Russell, how in the world are you able to roll out eight funnels in a week?" A couple of things. First off, I have a lot of stuff that's we did in the past that's still amazing that I want to sell but we just haven't because I haven't just finished the process. I'm sure a lot of you guys get this way. You get a bunch of projects and they're all get 75% done and they never all get all the way done. Right? I'm guilty of that. I hate to admit that but I have that problem. My entrepreneurial ADD just slows things down to a screeching halt sometimes.
With that, I am trying to always focus but then get a process to still get these things done because there's value in them and I don't want to think a lot through them so I'm trying to get things placed out there. Stuff like that. That's been kind of my process. Over the last two weeks or so, I've been trying to figure out how do I systemize this so that we can move things through this funnel fast. I did a funnelhacker.tv episode with Trey Lewellen and he was talking about how his team, they're trying to launch a funnel a week. I'm like, "Sweet." We need to be doing at least a funnel a week if not more than that. Like different front-end funnels to get people into your programs, right? I was like if I do that, that's me building a funnel a week and I'm like, "That's a lot, right?" I started figuring out how do I create a system to make this possible.
First thing I did, I started looking at the funnel process. What part do I like the best? There's one piece that I love that gets me fired up that I just want to spend all day on it. Then there's like eight out of ten pieces that I don't love, that I don't want to be doing. For my first thought was that I need to hire a funnel assistant. Someone who knows ClickFunnels and does funnels and who can do things that I don't like to do and can finish projects ... I can be a starter and he can be a finisher on things. I hired my first funnel assistant. He came, flew out to Boise the last three days and we sat next to each other and it was awesome. We were able to work super fast. I got things to the point that I like to get them to and then I could hand them off to him and he was able to run through and finalize them which was awesome. That was really, really super cool.
Next was actually building out a process. I used a project management software called Trello. I actually did a Periscope the other day on it. I think I called it ... If you go to blog.dotcomsecrets.com you can go look at all the archives of our Periscopes. What the Periscope was called something like my project management funnel and so it kind of showed what I built out in a space like a funnel or a first steps idea phase. I drop all my crazy ideas there. They can just live there. They don't have to progress. I can just put them there so they're out of my mind and they're somewhere. Excuse me. That's step number one.
When I'm ready to start moving forward with an idea, then I move it from project, from the idea block, over to the branding. I got this guy named Rob who is the best designer I have ever seen. He does all branding. Logo packs, design, all that kind of stuff which I love so he gets that finished. Then from there bumps over to the next thing in Trello, the next part of the funnel, which is what I like to do. Taking the logo and building out the initial page structure, design, layout, et cetera. I go build out the initial structure and when I'm done then in each funnel, there's like a dozen other pages you have to do that I hate doing those parts.
I move over and Jimmy grabs it. He's my funnel assistant. He runs the next piece. From there, it gets moved over to somebody who does the mobile optimization. From there, it goes over to somebody who does testing and then it goes live. It's this really cool process now. This week was all about systemizing it, testing it, just beating on it. I've been doing that, running people through this. We ran eight funnels through it in like four days. It's working and it's exciting and now I've got a framework that I can move very, very quickly on. That's really exciting.
The next phase I'm going to start building out, hopefully while I'm on my trips, is the traffic. Now the funnel is done, now what happens to it? It all goes into a new Trello board, a new funnel. This is our traffic funnel. Here's the process and here's what we got to do and here's all the pieces to execute on that and start driving traffic into the front of these funnels. Building a funnel is cool but if no one is coming to it or seeing it then it sucks. Right? There's no purpose so we're trying to do both sides of that. That will be my next big project. It's kind of fun. It's exciting. I wanted to kind of just let you guys know behind the scenes of what I'm doing and how I'm doing and some of the reasoning and hopefully that kind of helps you guys a little bit. That's kind of the process that I'm doing and it's working. So far it's working really, really good.
It's funny. People are always saying, "Russell, how do you get so much stuff done?" Now I'm thinking like, "Man, you guys haven't seen anything yet. Now imagine when I've got this process in place what we'll be able to get done." It's going to be exciting and inspiring and cool. That is kind of what's happening. Also, I wanted to give you guys an update on Periscope. For those who haven't been following, you should go follow my Periscope show. If you just go to the blog, blog ... Oh, crap. I just killed the car. Darn stick shift. I'm at a green arrow and I just killed the car. I'm sure the people behind me are so mad like, "Why is this dude talking on his phone and then he kills his car and now we're all going to miss ..." Oh, good. The guy made the light. I thought I was going to make him miss the light. That would've made me feel like a real jerk. All right. Okay. Back. Off my shiny object.
If you go to blog.dotcomsecrets.com and see any of our Periscopes, I think there is info on how to subscribe. You should be getting on those for a couple of reason. One is they're fun. Number two, I'm learning so much in the process and you guys are kind of seeing it. I'm seeing how to engage the audience by figuring out what topics, what headlines get people to respond, get them to show up. Which ones don't. I'm finding out which thoughts and ideas are share worthy, where people are actually sharing the videos afterwards. It's been fascinating all the cool stuff I'm learning from it.
One thing we started doing is ... Facebook has got a platform that's kind of like Periscope called Mentions. I know there's another one call Blab. We haven't started using Blab yet but we started with Mentions so Mentions I think you have to have 30,000 followers and then you can apply to get a verified account where now you're an official celebrity. I got that done. Now I'm an official celebrity. They gave me in Mentions thing, so now when I do my Periscope, I've got two phones. I've got my Mention phone and my Periscope phone and I kind of have them play with each other and talk to each other. It's kind of fun.
What's interesting is I get way more engagement live on Periscope. More people are engaging, talking, commenting. All that kind of stuff. When it ends, it kind of just ends there. It doesn't move forward whereas the Mentions one, I get way less engagement live but then when it's done, it posts on your Facebook page and from there, even the ones that we haven't… most of them now we've been boosting them. You spend ten or fifteen bucks to push them out there but a lot of them we didn't and if my message is right on, people are sharing them. I think the last one had forty shares. I never had anyone share anything of mine on Facebook which was awesome. People were sharing it, liking it, commenting. It's causing tons of engagement so the Mentions side on that, it's the long tail is way better. The blend of those two has been really, really, really cool. Really exciting.
Anywho. Just some updates on what's happening. I got to the office. I'm going to go in and have some fun today. Appreciate you guys. Have an amazing day. Get some work done and we'll talk to you soon.
One of the top marketing guru’s in the history of planet earth called me today and offered me this…
On this episode Russell talks about receiving a call from Jay Abraham and what he learned from him over the years.
Here are some cool things to listen for in this episode:
So listen Below to find out how Russell got a free trip to the UK.
---Transcript---
Hey everyone. I am really excited. First, I’ve got to give you some intro music…
All right. Welcome to the Marketing In Your Car Podcast. If you're a first time listener, this is probably not going to make much sense to you, but if you are a faithful, I'm excited and I just want to talk to you guys because you are my people. You listen, you care, and something cool happened to me over the last 24 hours. If you were to ask: “Who were the top two marketing consultants on planet earth?” Not like new internet dues like me. Marketing direct response dudes. There's two that are in my mind are the guys. Can you guys guess? I'll give you a hint. One of them wrote the forward to my book. Yes, you're right, Dan Kennedy, that's kind of cool. Who's the other one? Who's the other person who I would put up in the top two of all time, of the history of the world, I think even more so than a lot of the big names who have passed on?
The second person is Jay Abraham. How many of you guys guessed Jay Abraham? I'm sure some of you guys did. I have been a huge Jay Abraham fan for pretty much my entire marketing career. When I first got started, someone wanted me to promote one of his products. They sent me this huge box of Jay Abraham stuff. If I was to buy all that stuff, it would have been probably 10, 15 grand. I had it all and I went through it all, and it was amazing, just amazing stuff. Because I have been a fan for a long time. In fact, I look at ClickFunnels, one of the core principles of our growth right now. I learned from Jay Abraham. This is what he talked about was, he says there are only three ways to grow a business. Number one is get new customers. Number two is get those customers to spend more money. Number three, get them to buy more often. Only three ways to grow a business. You can't do it any other way.
To grow your company, it's got to be one of those three ways. More customers, get those customers to buy more, and get those customers to buy more often, or spend more, and to buy more often. There you go. That's huge. ClickFunnel's goal of year one was customer acquisition, which is the first way to grow a business. For year number two is ascension. We are trying to get all of our customers to spend more money. We're trying to get everyone to extend from a $97 a month level to a $300 a month level. That's why we gave Actionetics and BackPack and made this thing amazing because we want people ascend and to upgrade. We're focusing on growth strategy number two from Jay Abraham this whole year. That's my number one focus this year is ascension so you guys will start seeing that a lot. There you go.
Even today, we are talking Jay Abraham, and quoting him, and implementing what I learned from him all those years ago. The guy is a legend and just amazing. I get a call from Rich Schefren. He's like, "Hey man, Jay Abraham wants to talk to you." I'm like, "All right." He's like, "Here's his number. Text him and set up a time to call." I'm like, "Okay." I text Jay Abraham. I'm freaking out. This is like texting Michael Jordan if you're a basketball player. I text Jay Abraham trying to act cool. I'm like, "Hey Jay, Rich told me to give you a call. Let me know when's good." He's like, "Call me right now." I call him up super nervous, but I'm trying to be all cool Russell.
I'm being all cool and we're talking and he said, "Hey, we never met in person. Right?" I'm like, "No, I've been to some of your events and stuff but I never actually met you." He was like, "I didn't think so, but he's like, I keep hearing about you. People keep talking about you. Rich talked about you and talked about you and talked about you're with ClickFunnels, which is amazing. Then this other guy, one of my clients that we're doing these big events, he does these big events in the UK. I asked him who he wanted to be a speaker on his stage and he only gave me one name. He said it was you." He was like, "I don't know you, but I feel like I should and I wanted to introduce myself and say Hi." I'm like, "Well, I've been a huge fan of yours for a long time. I'm very aware of who you are." He's like, "Oh, thank you." We start talking and he basically asked if I could come speak at this event out in the UK in less than a month from now.
Those of you who are my faithful followers know, for me just to drop everything and travel across the world is not easy. I got a beautiful wife, five amazing kids who are in school. One that's just a newborn. It's just not easy. I nicely declined and then gave him an excuse of why I couldn't make it. "I'd love to go but it's short notice and my wife, I've got five kids, and there's just no way I could leave them for a week." Jay, who is amazing at closing deals, comes back and says, "Well, how about we do this. When I was younger, I took my family to the UK in the wintertime and we had an amazing time. I was speaking and I brought them and it was so great." And like sold me on this whole experience. I'm like, "Oh, that sounds cool."
He's like, "What if we did this. What if I cover your flights, and your wife's flights, and all your kid flights. Put you guys in business class. Put your kids in coach. We will fly you guys there. You can spend a week. We'll cover your hotel the whole time you're there. You'll live in luxury and we'll give you spending cash as well. Then you can come speak and sell to a group of 1200 entrepreneurs who are most of them are InfusionFoft users. You can sell ClickFunnels to them and keep half the money. I was like, "You're telling me, you're going to fly me, and my wife, and my kids, and my entire family out there. You're going to pay for everything. Plus, you'll give us spending money so we can blow some money while we're there. Plus, I get to sell."
Just so you guys know, right now I think the worst I've closed the ClickFunnels pitch in front of a live audience. Well, that's not true, not the worst. The very first time I did it. The very first time I ever did the presentation, I closed 38%. The second time I did 48%. The third time I did 93%. If I screw it up and I only close 50% of the room at 1200 people, that's 600 people times a grand. That'll be $600,000. I get half that. It would be $300,000. And you can say basically he's paying me $300,000 to come and speak. I was like, "How do you say no to that?" I'm like, "Let me call my wife and I'll get back to you." I had to go and call my wife and pitch her on it. Luckily she was closed by the irresistible offer as well, and so we're going to London, we're going to UK, and I'm excited.
Anyway, it's just super cool. No real reason to tell you guys for the podcast other than I'm excited. I hope you're excited. Maybe you got a tip or two out of Jay's Three Ways to Grow a Business. It's pretty cool. I'm excited. I'm on cloud nine. I feel like a rock star. It's like Michael Jordan calling you like, "Hey, man, we want you to play basketball for the Bulls. Are you in?" And you're like, I can't do that. He's like, "How about this, you can move into my house and you and your family can live here while you're playing for the Bulls." That's what it feels like. I don't know if that analogy makes sense. I'm not really basketball guy. I am a Michael Jordan guy though. That is one dude who I would love to meet.
Actually I should do like a success telesummit just with the only goal of getting Michael Jordan on it. How awesome would that be, just coordinate some really cool event just so you can have Michael Jordan be a part of it so you can talk to him? I might actually try to pull that off because that guy is amazing. There you go you guys. I am heading home to go play with the kids. I hope you guys are having a good time. I know I am excited right now. I'm a little tired because the next 30 days I am going to Australia and now the UK. Actually, this is my travel plan for the next 30 days, which is insane. Then I'm taking six months off. New Zealand, Australia, Arizona, Utah, Denver, Arizona, Phoenix I think, and then the UK. Then we have Thanksgiving right after that. It's nuts, but it will be fun. Helping the world know about ClickFunnels because it's important. That's how much I believe in our mission and what we're doing.
I hope you guys believe in what you're selling. If not, start selling something different. If you do, go out there and share your message with the world because you can change people's lives. I believe it. Hopefully I am showing you guys out there how I perform and what I'm doing. All right, with that said, I'm out of here guys. I appreciate you all. Have an amazing day. We will talk soon. Bye guys.
Whatcha think about a re-brand…
On this episode Russell talks about his Ignite group and the Inner Circle group and how those and other Mastermind groups have helped his business. He also shares his idea for re-branding Marketing in Your Car, or co-branding with Marketing Quickies.
Here are some cool things in today’s episode:
So listen below to hear about the possible future of this podcast.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car.
Hey everyone, we are at day 6 of my 6 day event and I don't know how I am able to keep my eyes open. In fact, I am kind of struggling, I'm not going to lie. But it has been an amazing experience; it's been really interesting. For those who are just listening the first time, I've got a group called Ignite, that people pay about $12,000 to be a part of and then we've got a group called the Inner Circle, they'll pay $25,000 to be a part of, and the Inner Circle's grown a lot over the last year. In fact, we had to split it into two groups this time because I just couldn't hold it all in one group. That's kind of what- what's been going down, but it's been really fun.
Monday and Tuesday we had our first Inner Circle meeting. It's kind fun, like we split them up into groups and we don't really think too much through it, and it was interesting that first group everyone just fit right. It was weird, like literally half of the group were vegetarians which was interesting because we had brought in lunch and we didn't have a vegetarian lunch, so we kind of blew it there. But half of the people were vegetarians and then they're just like, all their businesses kind of fit together and the second half of the group there wasn't a single vegetarian in the room, everyone's super high energy, a lot of ... Anyway, it was just weird. It just worked perfect, like the way that the personalities fit in a Mastermind A, Mastermind B, which is interesting.
Then in the middle on Tuesday/Wednesday we did more of a big event called an Ignite event where I taught on stage for 2 days and we did a big hang-out, everybody got to hang out and get to hang out with each other. It was pretty cool, that's kind of what we did and we had a good time and this is the last day of the last Mastermind so I'm heading in right now and it's going to be awesome.
What's cool about this ... It's funny when I got into this business I wanted- I joined my first Mastermind group and it was Bill Glazer's and it was awesome, I was in that group for 6 or 7 years, and just it- it took me from being a 6-figure year business to 7 and then to 8 and it was amazing. I really ... It was one of the major things that was responsible for my growth and I just love Mastermind groups.
Later, Bill Glazer, he kind of retired. He sold his business off and I didn't decide to keep going with it, with the GKIC Mastermind group. I tried to find another one, I went to a lot of different groups, I'm not going to mention them by names but I went to a bunch of them and I couldn't find any of them that I felt like I was getting the value I needed and wanted out of it. I always felt like I was one of the smartest guys in the room, which I just- I don't like that. That's not the point of those things. Finally, I was like, "You know what? Screw it, let's make our own," so we went out and built our own.
I tell you what, the last few days have been amazing. There's people that are in those rooms that are brilliant that are bringing in all these different ideas. In fact, a whole bunch of things that I'm changing my business based on the group, and I'm just grateful to have that group for myself and for them and I feel almost guilty getting paid to facilitate a group like this with the caliber people that are in it. It's amazing, so there you go.
Now one of the things I've been thinking about, and I want to get your guys' opinion on this, I have no idea how you can respond back to me on this but if you can I need to figure out a better channel to respond to Marketing in Your Car stuff. When I started this podcast, whatever, 2, 3, or 4- I can't even remember how long I've been doing this for now. Since I started driving. You know I called it Marketing in Your Car because that was my first idea, I had that idea the first time I heard about podcasts. It was kind of cool, and the concept's cool, and I'm not going to change the concept, I'm still going to do this while I drive because just- my life's so much easier.
But from like a branding standpoint, it's not really the coolest thing. Like, "Hey, go listen to Russell's Marketing in Your Car podcast," and it's kind of weird, right? My jingle- I'm not going to lie, my first jingle was pretty bad; next one's not too much better. I was like, "I want like a freaking sweet brand." I want something where you're searching iTunes and you see it and you're like, "Oh, I got to join that thing," and I don't think Marketing in Your Car is really it.
I'm thinking about doing a re-brand, and I've been thinking like if I'm going to do it, how I'm going to do it. I've kind of gotten an execution plan if I'm going to do it. Which don't worry on your side, you won't have to do or change or move anything. You just keep doing what you're doing and you'll keep getting it all. I've been trying to think of a couple names and ... Anyway, when I started my Periscope channel the first 10 periscopes is me just randomly talking about stuff and some of them went really long. Which Periscope I'm kind of finding the shorter the better.
One day I did this thing- I'll tell you, I didn't ... The name's not my own, I didn't come up with it. When I first got started in this business there's this guy named Andrew Fox, and he had a product called- Andrew Fox and Lee Benson- and they had a product called Marketing Quickies. They were just like, almost like quick marketing ideas. I always thought that was kind of cool and... Anyway, I thought it was cool so one of my marketing- or one of the periscopes I just called it a marketing quickie and, "Hey, here's a marketing quickie," and I jumped on it, did a quick 5-minute thing and our response rate and our share rate and everything from that thing was through the roof. I'm like, "All right, that's kind the concept, we're going to call this the 'Marketing Quickie Show'" and each time it'll be me sharing a quick marketing idea or tip or thing, right?
Which honestly it's kind of like what Marketing in Your Car is like, it's me sharing a cool thing. I was thinking, "What if we co-brand these things together and we called it the Marketing Quickie Show," where it's like, "Hey, you get quickies in your car, quickies in the office, sometimes it's on iPod's and then it's on periscope and it's these cool, random marketing ideas or thoughts or just Russell's random thing of the day and it just comes in his head," right?
Anyway, I was kind of excited about that and then I started mentioning to some people- and I kind of thought this but maybe most people won't, but just the sexual side of quickies and quickies in your car and marketing quickies and ... And I don't know if me, Russell the clean-cut Mormon kid, if that's a good branding or bad branding- I don't even know. I don't know, but definitely thinking about doing some kind of re-brand on the podcast but then co-branding with the periscope and blending those 2 things together so that these things are together.
I don't know, what do you think? Is Marketing Quickies cool? Is it stupid? Is it a little too innuendo? Or, I don't even know how to ... Anyway, I don't know. That's my thought process right now, so this may be branded in the near future to something different but I don't know yet. We will see but I wanted to kind of just share that with you guys. Because you guys are my faithful, you are the ones who are listening to Marketing in Your Car.
I had ... One of the guys yesterday was like, "Yeah, like I heard people talk about it 3 or 4 times but I never like, was inspired enough to like, to go listen to it." Because it wasn't, it was just Marketing in Your Car, and then after I got into this and then I loved it and I went back I listened to all of the old episodes and it was amazing, but it wasn't something that sucked you in. I get that, it was a branding idea from 1998 that I had, or whenever podcasts first came out. Maybe it was 2002, I don't know. Yeah, so there you go.
In fact, the reason why I did call it Marketing in Your Car when I did launch it, cause I had the idea a long time ago, some dude wrote a jingle for me, it sounded like the 1970's for the first hundred episodes. I never used it for 5 or 6 years, and I did launch it and I'm like, "Aw, I’ve already got a jingle that's done! Let's just do that," so I started recording them. Then my brother, I had him go find the jingle and then I was like, "Oh yeah, it sounds like this is like a 1970's sitcom." I was like, "You know what? It's done, screw it, let’s just run with it." That's kind of how- why we stuck with that direction. Anyway, there you go.
But that's kind of what going on in my head right now. I hope you guys are having fun in your business right now. There's so much fun stuff happening, like Click Funnels, we just passed 10,000 active members which is crazy, and by 10,000 active members, I’m not giving you stats, like some companies drive me crazy. One company I won’t mention is like, "Oh, we have 80- we have 80,000 customers," and then when you did deeper, it turns out they've had 80,000 people take their trial, but they have 200 people that are actual members, right? We've had 60 or 70 thousand people take our trial but we have 10,000 active people who have made it passed the re-bill and are continuing to be re-billed.
We are now a legit software company, right? In fact, we had someone make us our first offer to buy us which was kind of cool. I'm not interested because I'm having way too much fun but it was flattering and it was crazy big which was kind of cool, so that's exciting but don't worry guys, we're not going anywhere. We've got a lot more envisioned, we are- we've got to finish before we even contemplate anything like that, so no worries on that side.
I remember at the Funnel Hacking event someone asked that, "Are you guys going to go public or sell out, or what's your plan?" I was like, "Screw that, I'm having so much fun!" This is my future, I don't want to do anything else. Nothing else is nearly as fun as this. Anyway, it was still flattering, you got to ask, right? It's like if a really cute girl comes up to you and- and you got to know ... Anyway, there you go. I don't even know why I brought that analogy, that's a stupid analogy. It's probably because I'm so tired, and you guys ... Sometimes you get the worst thoughts because I'm so tired, so I apologize for that.
I'm actually running a little bit late to the Mastermind group, I hope that these guys can forgive me but it was just hard to get out of the door this morning. My little daughter is so stinking cute and I just didn't want to leave, so there you go.
Anyway, with that said you guys I'm trying to ramble and I don't want these to be the rambling show, these are quickie shows, right? Maybe. Appreciate you guys listening, I hope that you have an amazing day. Go do something good, go change someone's life, and get your message out there to the world. All right everybody, have a nice day and we'll talk soon.
I think I discovered the fruit that keeps us moving forward.
On this special midnight episode Russell talks about being tired and a little burned out in his business and how he will get past it. He also talks about being able to serve and help others and how that keeps him going.
Here are some interesting things to look for in today’s episode:
So listen below to hear how Russell, just like everyone else, sometimes feels tired and burned out.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to midnight Marketing In Your Car.
Hey everyone, so I am two days into my six day event. I've been doing a lot of events lately. I need to stop this. I need to get back to just working hard. Literally, I'm kind of getting, not burned out, but just ... I guess, stop doing events. We did a five day event for this certification in Boise and now six days. Our high end Mastermind group, our Inner Circle grew so big that we had to split it into two groups.
Then we have our $12,000 program, Ignite, and then we did an event in Boise for them as well. I kind of like bundle them all together. Monday, Tuesday, we had a Mastermind. Wednesday, Thursday, we had the Ignite event and then Friday and Saturday, we have the next Inner Circle. Kind of a crazy week, but the first two days, it's always interesting ... This is me getting vulnerable, and it's almost one in the morning and I'm tired, so maybe I'll listen to this later and be like, "Why in the world am I sharing all this"? You guys are getting it because you are here listening when I'm talking.
Anyway, it's funny because I'm sure all you guys get this, at a point where you get some burn out in your business. Right now, I'm kind of feeling that a little bit. I think partially it's just because the last twelve months since we launched Click Funnels, we've been running fast and trying to grow and scale, a company, which luckily has been working. That's exciting, right? That's a big thumbs up. Then cut off all the other businesses so we're shutting things down.
The only business we really have besides Click Funnels right now, that's live and active is the DotComSecrets business, which it has a bunch of employees and you know there's things happening there as well. Our high end coaching, things like that. It seems like recently, coaching has exploded, which takes a lot more time, and seminars, and trying to speak to sell Click Funnels and this-and-that. Thing after thing after thing, it just getting a lot.
Right now, from this week, and then I have two weeks off, and then I'm going to Australia for a week, then I got three speaking gigs in a week. Then after that, I've got a two or three month break, which is going to be really, really nice. It's just kind of chaotic, right? A lot traveling, a lot of time away from my family and I honestly, all I want to do is be at home in my wrestling room playing with my kids.
I'm trying to get through this backlog of commitments and then we're going to really be restructuring things. We are trying to protect my time a lot more after the first week of November. So part of me, coming to this coaching, which is like, do I want to keep doing that? Do we just shut down DotComSecrets and focus on Click Funnels, that's on us, where the big opportunity is.
Monday when I was driving to the Mastermind, I Voxed Liz, a lot of you guys know Liz. I said, "Hey, what would be your thoughts if I did stop doing the coaching stuff?" I was curious, and she messaged back this really great thing about the impact I had on her life and anyway, it just made me feel really good. Then we started the Mastermind and honestly, I was nervous at first because there was a lot of new faces in the group. I hope everyone gets along. I hope that everyone is providing value, and I just want to make it an amazing experience for the group. We did it day one and day two, and it's been kind of hard because I'm also planning for the events happening the next two days.
I pull an eight hour day with the Mastermind, then I go back to the office for six or seven hours working on presentations. And then all day mastermind and I just got done spending eight more hours working on presentations for tomorrow. I was just tired, worn out, and beat up. It was amazing at the end of the Mastermind today, I had everyone go through and say, "What was your biggest ah ha"? It was awesome. Just seeing people who came in on Monday and within 48 hours, I completely transformed, not just their businesses in a lot of situations, but their lives.
We had one guy, an older gentleman, started bawling his eyes out when he was sharing his take away. Then we had someone else who it completely changed the trajectory of his life, moving forward. For me to have a chance to be part of that, to have facilitated that and to be around that is so neat. I remember I got back to the office and I had all this stuff. I was stressed out and overwhelmed at all these things and I got a Vox from this dude named Noah, in our group, and he left me the coolest Vox, thanking me for the experience and all these kind of things. I'm sitting there tired and I just want to go home. I'm worn out and he was inspired that I was putting this much effort into the event the next day.
It just made me so grateful for that. I think that it's interesting; I get a lot of value personally, out of that. Out of the helping and the serving and seeing people's lives and businesses affected in that way. It's just interesting. It's funny, after all the stress and headache, the tiredness, almost trying to figure out, should we just stop doing this? What's the plan after a day like that? I was like, you know what? What we are doing is good. It's worth it. It isn't just me selling something to make money, but it's people having life changing effects because of it which is ... I think, one of the main reasons most of us get into business, especially a coaching type business.
With that said, I'm two days into a four day event. I'm sure I'll message you guys again throughout the week telling you the ups and the downs. I'm sure there will be some of those as we make it all through it. I'm just excited. I really enjoy this. I love the chance it gives me to share, grow, and to think. To try to think bigger than I normally do. To try to inspire and bring new things. I'm just going to say, for you guys, whatever business it is you're in, I would try to add some kind of coaching component to it just because when you do you start making connections and you start seeing ... I don't know how to explain it.
I've talked about it in different podcasts. When I was in high school, my senior year, they had me start coaching at wrestling camps. I remember trying to break down moves for people and learning and really starting to figure out why these things work. I could do the move but I started realizing why the move worked. When you understand that and you're conscious of it, you can change things and you can make things better and execute things better.
I think a big part of that was for me, when we were putting this event together and we're calling it Funnel Catcher. It was kind of walking through the content promotion strategy that we're starting in our business. I really had ... To be able to get the information, to be able to share it the next two days with everybody. We had to test a lot of things and we had to try a lot of thing. I had to learn a lot of things. I had to think through things. I had to try to figure out why does this work or why isn't this working? How could this work, potentially on this network and that? It just made me think at a different level than I would if I was just in my business the whole time.
I am grateful for that. It's pretty cool. What's cool is that we have the presentations over the next two days and it's going to be a good framework for the entrepreneurs who are at the event, to take it and to run with, but it also has forced me to build a foundation as well. Where we would go for something, we're kind of onsey, twosey doing to here is the framework in a defined way.
Anyway, it's pretty exciting. I don't know if my ramblings meant anything or mattered tonight, but hopefully it did. Hopefully you guys feel that in your business sometimes, where you're stressed, you're overwhelmed, you're tired and you just want to give up sometimes even, but after you do finish through and execute, you see the fruits of it and how it can affect people. That's the recharge. That's what gets you going again. It keeps you excited. That's it! I am home. I have got a whopping five hours of sleep I got to get tonight before I'm on stage tomorrow and I'm on stage the whole day, so I'm going to get some sleep. I will be ready in the morning to deliver and serve.
For all of you guys who are in Ignite or Inner Circle, I'm excited to see you guys in the morning and hopefully, what I bring tomorrow will help transform you and your businesses and get you to where you want to be. I appreciate everybody for listening and we will talk to you all again very, very soon. Thanks guys.
Early morning, sleep deprived ramblings, the morning of product launch day.
On today’s episode Russell talks about product launches and how much work it was before Clickfunnels. He also shares what he loves and hates about product launches.
Here are some fun things in this episode:
So listen below to hear about Russell’s love-hate relationship with product launches.
---Transcript---
Good morning everybody. It is product launch day.
Hey everyone, welcome to Marketing in Your Car. Today is product launch day. Yes, you heard me right. Today, ClickFunnels 2.0 is going live, which means it's 6 in the morning and I'm driving to the office. I was up last night until after 1:30. I want to talk about a couple things.
First off, product launches, I forgot how hard they are. The last time I did a ... well, let me rewind. My business, for a long time, for probably 5 years or so, was based off of a product launch model, which was horrible. I don't think I realized how horrible it was until I moved to one that's not product launch. I was like, "Wow! That's way better." This was our old model, is every quarter we had to launch a product. We get as many people as possible to promote for us, and we get them all on board. They all promote, we make a bunch of money, we get a whole bunch of people to join our list, and for the next three months we would have to then repay favors to everyone who promoted for us. We promote all these other things, repay favors, by the end of three months, our list was kind of dead from promoting other people's stuff. Then lo and behold, we had to do another product launch. Everyone that we had promoted owed us favors, so they promoted.
That was the cycle. Four times a year, we’d do a product launch, and I forgot how much work it is. I forgot the stress and the headaches, and all the little things. Obviously, that was pre ClickFunnels, so now it's way easier. Back then, it was like, I don't know how we survived it, but we did somehow, luckily. We survived it, we thrived through it, and now we're here. Anyway, it's kind of interesting to me. I'm so grateful to not be in a difficult product launch business. We did a product launch earlier this year with my book, and then we're doing this one for ClickFunnels 2.0, which is two in a year, which is way too much. I think I'm retiring from the product launch business. I'm going to be focusing on growing a company the good old fashioned way instead. We're doing this because we can, and we think it'll be fun. It'll give us a big surge of energy, and customers, and excitement.
It's kind of interesting, at our live event we promoted the dream car contest, which is exciting. We promoted Actionetics and Backpack. In that little room of 600 people, everyone was going nuts, but then the rest of the world doesn't know what's happening, so it's kind of like, we needed to make some noise and get everyone else excited too. That's kind of what this is about. This obviously isn't like a typical product launch. It's not just us doing a new product, it's ClickFunnels, but now we're also releasing Backpack and Actionetics inside of it. It's exciting. That's kind of what's happening today. One secret I learned from product launches is never have your product launch go live at 9 a.m. I used to do that all the time. We'd pull all-nighters, 9 a.m. we'd go live, and there would always be issues. We set it for 4 Eastern, that way I've got until 2 o'clock my time. I could go crazy, past lunch, and then we open it all up. I've learned that, and hopefully you guys, if you ever do product launches, that will be a good little tip for you as well.
Dang, I had something really cool to share with you. I'm trying to remember what it is now. Well, I think it had to do with the transitioning of a company from a product launch, over to a sustainable business. I was listening to a podcast with Ryan Lee. Ryan is one of the coolest dudes. I don't think I've ever really told him that, but I really just like him. Anyway, he launched his podcast called the Freedom Show. It's really good. It's kind of like Marketing in Your Car, just little ten minute things. Ryan is just fun. I like him a lot.
One of his guests he had on there was one of my friends, Mike Lovich. Mike was talking about a concept that I thought was kind of cool. He said that when he launched his business, he was out there trying to hustle and nobody ever promoted him. Ryan, I guess, was the first person to ever promote him. Ryan promoted him, he made some money, and he's like, "That was house money now." He made 2 or 3 thousand dollars. He's like, "Now it's the house money I'm gambling with. Then I went out, and I learned how to buy ads, do media, and do all these other things that kind of go with that."
That was his big secret. I think about that, you know, the main reason I like product launches is because of this increased excitement and energy and surge of people caring about what you're doing. It's still probably one of the best ways to launch a business. It's hard initially, because a lot of times you don't have partners, you don't have things like that, and it's hard. If you really launch it, do the initial product launch with one person. If you find one person who believes in what you're doing, pay them 100% commission, or 200%. Whatever it takes to get them engaged and involved.
Do this initial push which causes momentum. Momentum is good because, even if it's just a little bit of momentum, one dude buys your thing, that's momentum. That's like, oh my gosh. Things are moving forward. Now we can start running instead of walking. There's all this momentum that starts going forward. I think a lot of times it's that initial surge. When you do start making money from that, the key. This is the hard part for a lot of us entrepreneurs who like to spend money on dumb things. You got to reinvest that money. There's a point that you can take money out, but it's not at first.
I look at our supplement business, it's funny. People are always like, "Oh, I wish I was in the supplement business. You're making like 20 grand a day." I'm like, yeah but we didn't pull money out of that business for like a year and a half. Every penny we made went back into either inventory or ads. It was kind of interesting. A business like that, you have to scale it. The time you start making a lot of money is almost when the business dies. It's not necessarily that way. We built this one better.
The first time I ever remember seeing that, these guys were selling a website on Flippa. It was back in the acai berry days. It was a free plus shipping, scammy acai offer. They were explaining their metrics. They were like, "Yeah, the way it works, we scaled it up. We got it to the point where it's doing 100 grand a month, or 500 grand a month," or whatever it was. He's like, "We're buying media. We're not making any money, and then we stop buying media and we just live off the recurrent as it dwindles down to nothing." That was the whole model. At that point, they sell it on Flippa.
They were kind of showing, they'd done the cycle over and over again where basically that's what they were doing is that you know, they got to a point where it was making half a million dollars a month but were not making any money and then they stop buying ads and then that recurring of half a million dollars a month comes in and then next month is 300 thousand and 200 thousand then 100 then 0 and they only make their money when the business is dying. Which kind of sucks, right? We won't make money until we decide to kill our business. That's how a lot of these guys work and Neuracel wasn't that way. We were profitable earlier but it still took a while. It was ... we weren't able to pull money out until we decided to stop growing, if that makes sense. We got to a point where we were doing about half a million dollars a month and then we stopped growing it because we wanted to take some money out. We sat there ... we could have kept growing it but then we would have had to kept reinvesting the profits in inventory and advertising.
So it's kind of ... I hate business like that where you can't ... you know where you grow and you ... or where you profit when you stop growing, which isn't much fun. I don't know why I went on that rant. Probably because I had like 3 hours of sleep last night. It's been thing after thing ... but anyway, the moral of that story was, when you do a business, when you do a product launch, you get that momentum, is reinvest that money. Reinvest it back in and get to the point now where you can pull profits out. Make a little money, you pull it out, you just killed the goose that could lay golden eggs. All right.
Now I remembered what my moral of the story was, kind of. I think ... some smart dude, I don't know which guy it was. It was either Parato or Occam or some dude who said something famous. I would probably know this like 3 hours from now but this early, I really have no idea. But he said something and I'm sure someone out there is just shaking their head, thinking, Russell, you should know this guy's name.
Anyway, he basically said that like when you have a task, right, all the ... or you have a deadline. Somehow magically, all of the like the amount of work will grow to expand to fill that task up, right? Fill that allotted time up. It’s funny, because we have been working on this product launch forever, we had all these things pre-done like months in advance. We were ... it's just crazy. No matter what you do, at least in my experience, maybe other people are better than me, no matter what you do though, you're always ... all the stuff you have to get done for this product launch, does not get done until the second it goes live. It's insane how that works. It's literally insane how that works.
We spent so much time and effort testing everything and then now still we were up until 1 o'clock last night. I'm up this morning at 5. You know, and we're testing and trying and everyone's going to be up and then ... what's interesting and this is what's kind of cool. As you get closer and closer to the deadline, you always have this list of all this stuff you want to get done and as you look at the clock, okay, there's 3 hours left, there's 2 hours left, there's 1 hour left, there's 30 minutes left, there's 5 minutes left. You start cutting things. You're like, "That can't happen. That's impossible. That's impossible. Eventually come out with what's left, which is the little pieces that basically the ... you usually start trimming off all the nice to haves and you end up left with the half to haves. After the launch starts, then you go back to adding in all the other things that you try to get it finalized.
But it's interesting is that ... that's one of my favorite reasons to have a launch is it forces you to get done all the must haves, right? And to trim out all the should haves or want to haves or whatever you want to call them. Most people ... most entrepreneurs, they never get their thing live because they spend years trying to get it perfect. Like I said, if you don't have a deadline, you don't have something happening, somehow magically all time will get filled up with stuff that you need to get done and it just never gets done so that's one nice thing about a deadline like this. It's do or die. You don't have any choice because you know, in 4 hours from now, people are promoting whether it's live or not and if it's not live, then they don't promote, we just lost on huge opportunities, you know, hundreds of thousands if not millions of dollars.
Anyway, hopefully you guys got a little value out of today. If not, I apologize it's the lack of sleep and everything that we got from the circumstances but regardless I hope that from this you got the fact that having a product launch business model is no fun but having a product launch to force you to get stuff done and to give you initial momentum, which then can be turned into cash flow and everything else you need to be able to start scaling your company in an actual growth-type business as opposed to a product launch business is good. There's a time and a place so thank you Jeff Walker for giving us a product launch and everybody thinks that that's a business, you're not listening to Jeff. Anyway, I'm at the office guys. Appreciate you all. Have an awesome day. Hopefully when you watch this, ClickFunnels will be live and will be bug free or at least as close to that as humanly possible. Love you guys. Thanks everybody, have an awesome day and talk to you soon.
A glimpse behind the vision of what Clickfunnels is becoming.
On today’s episode Russell talks about the new updates to Clickfunnels and future updates that will come to make Clickfunnels better and better.
Here are a few things to listen for in this episode:
So listen below to find out some cool Clickfunnels features that you will soon be able to enjoy.
---Transcript---
Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car!
All right, so that intro's a little weird, I'm not going to lie, but I got have some kind of pattern interrupt. I say the same thing every morning, so there you go. I hope you guys are doing amazing today. It is Monday as of when I'm recording this. I know maybe, who knows when you're listening to this. Monday I'm recording it and on Wednesday we start our pre-launch for Click Funnels 2.0, which I am insanely excited by, and nervous, and everything all wrapped up into one. It's crazy, like I'm sure any of you guys that have been listening for a while know a lot of the stories but we launched Click Funnels about a year ago and in that year it's grown like nothing I've ever dreamt of. People are adopting it and it's so exciting. We didn't want to sit on our, what do they say? Sit on your laurels or sit back and just sit there, we wanted to continue to improve, and make this thing better, and make it what I would have dreamt of.
It's funny, I think it was ... What's his name? Henry Ford or something; I think I might have mentioned this in another podcast, too, but he said something like, "If I would have asked my customers what I wanted, they would have told me they wanted a faster horse." I felt like when we first came out with Click Funnels that's what people thought it was. It's like, "Oh, it's like LeadPages, you can move things around." We're like, "No, that's a piece of it, that's not the vision; the vision is so much bigger." The vision that I know Todd and Dylan and I had when we first launched the company was so much bigger. The question was not like, "How do we make a better LeadPages, or better Unbounce, or whatever you want to say?" At the time when we launched Click Funnels was it was in the midst. Todd was coding Click Funnels while we were launching Neuracel. The Neuracel project, obviously, as you guys know did really well but, man, it took a lot of people, and time, and effort, and every little change was like a nightmare.
For me, when I was building this, like my dream is where I can just not have to have all these people here doing this stuff. Where I can just log in, and drag, and drop, and move things. At first, it was funny because we had the vision from day one that it wasn't just going to be one software program. It was 3 things, it was Click Funnels, Backpack, and Actionetics. In fact we owned Actionetics, Todd started developing that way before Click Funnels was even a dream. It's been a long, long, long time in the making and most people don't know that. They think it's, "Oh, we just added these new things." It's like, "No, Todd spent 5 or 6 years building Actionetics the first time around and then having to re-code it to bring it into Click Funnels." It was very well thought through and thought out. The vision, in fact, we had explainer videos done for both of those before we ever launched Click Funnels.
It's not something where we're just trying to, "Oh what should we do?" It's been part of the vision from day one. In fact, for me, and I know for Todd and Dylan, I think, that it's been very frustrating to like, "Everyone's loving Click Funnels." It's like, "Yeah, but it's not done yet, it's not complete, it's not what we know it's going to be." We know what the vision is and that's what we're so excited share with you and with everybody and it wasn't quite there yet. What's exciting about this launch is that this will be, the complete product, will be released during this launch. You guys will have access to Click Funnels, Backpack, and Actionetics. We're calling it the Etison Suite. Etison's the name of our company by the way. Etison, E-T-I-S-O-N, it's like Thomas Edison and Tesla mixed together, so it's Etison. It's the full Etison Suite.
What makes me nervous is releasing 2 new huge ... An affiliate platform and basically an email auto-responder that does a million things more, at one time is scary. I know that at first we've had to do, on purpose, we can't launch all the features at once because it would just be a nightmare, so we're rolling out with minimum viable product. Not so much that other things aren't done but because we need to make sure that's perfect. People will get in there and we'll start seeing the little bugs, and tweaks, and changes we need to make. We'll scramble as quick as we can to make those things more and more solid. From there, over the next year or 2 years, 3 years we'll keep adding and building upon those things. The nice thing on our side that I'm excited for is that the product will be done. It won't be like, "Okay, what's the next thing we're going to build? It's like, "That is the product, that is the vision." Now, it's like how do we take that, make it more stable, make it faster, make better?
In fact Todd did updates this weekend where, and this is kind of geeky-nerdy, and probably doesn’t make sense to all of us, including me, but the pages load-time went from 500 milliseconds to 1/20 of that or something like that. Like .15 or something, so you guys probably didn't notice that but this weekend your page loads went up 5 times faster because of little things he's doing like that. That's the vision that, moving forward over the next 12 months is just making things faster, better, stronger, more reliable, and incrementally adding little things. As opposed to like right now we're tripling what the product is. So that’s exciting. The only other big thing that's coming out is the Market Place, which we have a different dev team building that out and it's almost done, as well. When that's done, on our side it's going to be now just making that better, and better, and better as opposed to building out new things.
I'm excited and I know you're probably excited and just wanted to share it with you guys. That was it, nothing else to really share other than that's where we're at. I hope for you and your company it's the same way. Getting feedback from people is one thing, but I hope you have a vision of what you're trying to accomplish and where you're trying to go. A vision that's bigger than most people can even contemplate because that's where greatness, I think, comes from is really knowing where you want to be. Typically, it's you want to get there for your own reasons, your own business. It's interesting I was talking to Jason O'Neil, one of our inner circle members who's crushing it right now and it's just fun. He built this software program and he said something that was really cool to me, he said, "All it is I built exactly what I wanted and now everybody's buying it." I think he said he's up to 30 grand a month in recurring from this software and it's just like it's awesome. I'm so proud of him, it's so fun to see.
That's what it is he built it for himself and by doing that it's become something everybody else is adopting. Same thing, Click Funnels, we built it for ourselves. We built it because we didn't want to have another Neuracel where it took us 2 months to launch and then a year of optimizations. It could have been done in a weekend and that's what we've done. Anyway, I hope you guys love it all, I hope that you're patient as you get it because there are going to be little hiccups, and issues, and little things. It won't be perfect at first, but it will be perfect soon and that's the game plan, the goal. I foresee that in the future, in a year from now, the majority of people in our market will be using it for everything. For email, for their affiliate programs, for their pages, their shopping cart.
I've seen the future of where they're going. I've seen the dashboards like some of the new Click Funnels dashboards that won't be immediately, but as we keep developing this into more and more of full blown CRM you'll be able to see ... Oh, it's just exciting, it's awesome. The visibility you'll be able to get from your customers which was never possible before now. I tried for 12 years to be able to see an accurate lifetime value of one of my customers and it was impossible. Where now, with Click Funnels it will be just one of the stats you see; which is the power of having everything in the same ecosystem. We're able to see everything, able to see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit. It's just, it's amazing. Appreciate you guys, appreciate you believing in the vision, appreciate you being part of it, and we'll keep making it better and better for you.
Like I said, just as it comes out, just know there's going to be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us and in a year from now you look back thinking, "Wow, I cannot believe what's been accomplished in the last 12 months." That's what we're saying and other people are saying about Click Funnels in the first 12 months. We're just going to keep on trying to make it better. Appreciate all you guys. Have an amazing day and we will talk soon.
How to stay relevant in your market consistently year-in and year-out.
On this episode Russell talks about Shania Twain and what she taught him about remaining relevant. He shares some things that he has been doing to stay relevant in the business.
Here are a few cool things you will hear in today’s episode:
So listen below to hear how Russell keeps his name fresh on people’s minds and how that can help you within your own business.
---Transcript---
Hey, this is Russell Brunson I want to welcome you to today's marketing in your car.
Hey guys and gals and everybody out there driving either to or from work, or hanging out in your cubicle, or at home, or in bed, or wherever you are hanging out with me tonight, or today. I appreciate you guys, I'm heading home from the office right now and had a long day. We have a thing called “Decade In A Day” we do for all of our inner circle members where they come in and we get to do a full day consult. Well, an hour long consult with them but with eight people throughout the day, so it's eight hours.
I'm a little bit fried, and I'm heading home right now to go to the Boise state game. We've got a cute little handicap kid we're taking with us, so we've got to get there early to get him into the stadium and it's a lot of work, but it's going to be a lot of fun. Really excited for that, hopefully my energy level will stay up because I am beat right now.
I wanted to talk to you guys about something interesting I learned from Shania Twain. Now, I need to admit first off I'm a huge Shania Twain fan, had a crush on her since I was eighteen years old. I was actually at my senior year in high school, we went to a wrestling tournament and the wrestling tournament was out in Florida, and our parents didn't come with us, it was a whole bunch of wrestlers. I can’t believe our poor coaches took us on that. We went there, we're all in a hotel room, jammed with like twenty wrestlers in one hotel room. Anyway, MTV was cool back then, I don't think it is anymore, but it might be for young kids, but I don't think it's cool. Definitely back than it was still cool, and so every morning they'd turn it on and every morning this song came on from this beautiful girl, named Shania Twain. It was the song “Looks Like We Made It”.
I fell in love with Shania back then, and it's been awesome ever since. Anyway, fast forward and it was ... it was interesting, went to her concert and it was fun, we had a great time. What was weird to me is like this was the first time I had ever seen her live in person, and my distinct thought in my head was like “Hey, it looks like Shania Twains mom!”, that's what it felt like.
I'm like, oh, I'm not eighteen years old anymore, she's no longer thirty years old or whatever she was back then. We're all getting older, it's different, and I think that they were saying it's Shanias last tour ever and all of this stuff we were reading online. Even though the first time I had heard about her was 1998, I guess she had been touring and doing stuff since 1992.
So, from 1992 until today, which is, I don't even know how many years that is, twenty years? That's a long time right? A long, long time. It's interesting that people hear Shania Twain’s coming to town and they still pack the house with tons of people, it was really really cool. Maybe start thinking about the question that I think is important for me, specifically, and for you and for everyone who is trying to sell stuff, and the question is, “How do we remain relevant?”
It's interesting, I got started in this business twelve years ago, and in that time I could list off pages and pages of people who came in who were the hot stuff in the couple different markets that I have been in. They come in with a lot of energy, a lot of fanfare, and they come in and it's like “wow, these guys are amazing”. Within a year, year and a half, two years, these guys disappear and they're no longer relevant.
Okay, you see it with celebrities all the time as well. I remember I had a guy write a sales letter for me a couple years ago, and one of the case studies that he talks about, and we had it hand sketched and it was like, “this is hotter than the tickets to a Justin Bieber concert” or something. We never launched that sales video and in the future I was always going to.
Now look at like, Justin Biebers whole career is dead and I'm like crap, I can never use that sales video because that's no longer relevant, he's no longer relevant, the whole concept. If I do ever launch that sales video I've got to re-sketch it with someone else who is cool, which I thought was kind of funny. I should just post the hand sketch out of this Justin Bieber because it’s funny ... anyway, that's a good question… How do you stay relevant?
I've been grateful that in the twelve years I've been in this business, one that you guys would be familiar with, I've been in a lot of businesses. One that my face is on the front of it, how do you stay relevant? It's scary because I've gone through session or seasons, whatever you want to call them in my life, in my career, where I wasn't anymore.
I felt that, one minute you're the hottest thing on earth, the next minute nobody cares. You work really hard and all of a sudden you become relevant again, then it goes away and it's like man, how do you do that, how do you stay that way? It's funny, I had a talk, call, whatever you want to call it. Mike Filsaime, one of my closest marketing buddies, one of the first guys I met when I got online, he came to Boise a couple years ago and spent a couple days here just talking about business and stuff. I asked him, he was doing the marketers cruise every year, and I was like, "Why do you still do that man? You don't make any money, it's a week away of your life."
He said, "The real reason I do it, is to stay relevant. That's what keeps me in the mind of my customers, my JV partners, my prospects all the time." He's like, "If I stop doing that there's a chance that I would slip and not be relevant anymore."
That's the first time I had ever thought about it, like “Wow that's interesting. How do you stay relevant?” That's the question I don't know if I can answer today on this podcast, but I might give you some hints or some ideas of things I've thought through, things that I think have helped me in the times that I've been able to stay relevant. I hope I can continue to stay relevant for a long time. Until I'm ready to disappear into the night, which is going to happen you guys, mark my words. One day Russell will disappear and, I'll keep doing the marketing in your car because I love you, but the rest of the world will not know I exist.
A couple things, first off I think a big part of it is you've got to be a ferocious learner. Not only does whatever market you're in change a lot, even if things don't change a lot in your market which is true with some things... People that are in that market, their cycle, the things that are happening, things that are hot, things that are exciting. If you ... I remember in the internet marketing space for a long time, membership sites was the thing, it was the hot topic. I luckily came in and rode that wave, I came out with a concept called micro-continuity about that time, and it blew up and made insane amounts of money. I was super relevant than, but then the buzz and excitement of membership sites went away.
I had to transition away from micro-continuity, that product if I launched it today would not do a fraction of what it did when we launched it. I hit it at a time it was hot. One of my very first products I had success with was a public domain thing. For whatever reason public domain, one or two years into my career became this hot topic and everyone was talking about it. Yanik Silver is launching products ... all of these other things were happening; I was like, "Huh."
All these people talking about public domain, I'm going to make a public domain membership site. It came out and it just the right timing and it worked. It was relevant, it kept me focused. I think that if I was in a veracious, I don't know how to say that word ... learning all the time and seeing what the trends are, and learning and trying to be the top of my game so that whatever was hot and relevant, that I was in that conversation. I understood it, I could keep up with it, and I could help expand those conversations and take the concept of like membership sites or recurring, and how could I make this better? What can I do, how can I expand that thought or that concept?
I think that's one really big thing. I think that ... that kind of leads to another thing is like, being prolific. Again, how do you teach being prolific right? It's hard, it's not something that you can just teach I don't think. It's understanding, I have this thing called the prolific index, some of you guys may have seen it. In the middle it's like the sane zone, this is like when you go to high school and they teach you about the four food groups, like that's in the middle.
Then on both ends, I call it the crazy zone. The crazy zone is like where people are crazy, like, "Hey liposuction, you should just chop off your fat and you'll lose weight that way," right? Somewhere between the crazy and the boring mid zone, is the prolific zone. This is where like, for me I think I talk about guys like Dave Asprey, I hung out with last week. Putting butter in your coffee to lose weight, that's the prolific zone. It's not mainstream where no one's going to give you money, it's not crazy where people are going to think you're insane, but in between there.
That's the sweet spot, that's where you've got to be living, that's where you've got to be thinking. I have friends that are amazing at helping people lose weight, but they are so mainstream that it's hard for them to get a message out because their message is the same as everybody else's message. If you want your message to grow and to expand and to be shared and to go viral, whatever you want to call that, it's gotta fall in between there, it cannot be in the boring zone or the crazy zone. It's got to be in the prolific.
Even if you don't believe in the crazier part of the things, you've got to find the things you do and you've got to tell stories, and create things so that becomes exciting. That's the key, that's a big key to it. The next thing I think is ... I don't know, there are so many things. I think it's being relevant not just to customers, but to partners. How do you serve people that potentially extend your message?
I've spent a lot of time, especially over the last twelve months trying to put a lot of time and energy into building relationships with other people who I feel are very relevant, so that I can ride on their coat tails or I can leverage some of those things as well. Learning how to speak, learning how to sell, learning how to be good on camera so that people are excited. This periscope thing for me has been evolving a lot lately, it's been interesting to me.
I love my podcasts, I love this, but it's hard for me to grow this audience. It grows organically, and luckily there's a lot of word of mouth from you guys, who I appreciate it. Sharing this with other people, in fact, if you like this episode, share it, please. It's hard for me to inherently promote, there's not good tools to build your podcast right? There are things you can do but it's not as easy, where as with periscope I've got a lot more things, a lot more tools to use to grow that following.
Its growing, not super fast but right now we're average about three or four hundred people are watching my webinar, or watching my periscopes when they're live, which has been awesome. Then another five or six hundred, so almost a thousand people are watching each one which is cool, but then evolving and I'm figuring ... these first ones are fifteen to twenty minutes long, they're good but I was losing people really fast.
I did it a couple days ago, I called it a marketing quickie and I shared it, and it was awesome. Engagement, sharing, everything was way better. Now, when getting my platform now, so I've done three in a row, it's called marketing quickies, like quick five minute long periscopes.
They're fast, they're awesome, and I'm taking that and I can push it. It's growing, and I think that finding something like that and then being very consistent is key as well.
Anyway, there's a lot of little things. I don't know if I know the answer, but what wanted to kind of start the conversation and get you guys thinking and running that through your heads. I think that's important, because just because you're making money today, you might not be making money tomorrow. Be grateful for what you have right now, be grateful for whatever platform you have, because it can go away.
I've seen mine go up and down throughout the years, and I'm very aware of that, and I'm very grateful for what I do have, and I want to stress for you guys that you understand that, and be grateful for it. Do things to stay relevant, that's a big key. Again, I have friends who thought they would be forever, and now I watch them and most of them ... they're not doing what they were doing five, ten years ago, and that's a big deal. Hope that helps, hope that helps at least get your thoughts in that direction, and yeah. I'm tried, I'm beat up, I'm going to go home, go to the football game and have some fun.
Thanks you guys, I appreciate you, and I'll talk to you soon.
How to change your sales process that’ll allow you to 10x your prices with half the effort.
On today’s episode Russell talks about getting quotes on construction projects and the frustration that comes with waiting. He shares how those contractors could do things better and how that relates to his business.
Here are some interesting things to listen for in this episode:
So listen below to hear how to take control in your business and make your own rules.
---Transcript---
Good morning everybody. This is Russell Brunson, and welcome to Marketing in Your Car.
Hey everyone, I just finished a near flawless morning routine, it was exciting. I woke up on time, I studied my scriptures, which, for me, is a big thing. Then, I did my supplements. I'm trying to process how to stack them to make me feel the best. When I just down a million supplements at once, I don't feel like I'm taking over the world. I tried something where first thing in the morning, I get apple cider vinegar lemon shot, which is horrible, it's really painful. Then, do my keto OS right then, along with my On It supplements. Then, do my study, then doing my morning workout. It was super dark this morning, it's crazy. A week ago, when I was running, it was light. Now, it's dark, so I did this stuff inside my wrestling room, which was fun.
Did a killer workout for an hour, did cardio really hard for 20 minutes or so, then switched over to weights, body weight stuff and heavyweight stuff, which was really fun. Then, came back in and did bone broth, this green drink thing, and my bulletproof hot chocolate stuff, along with the rest of my vitamins. Anyway, feeling good like that, breaking them up like that and then doing the stack that way. Anyway, feeling really, really good. Liking that, so I'm going to keep tweaking and testing that and try to keep perfecting this thing, which will be fun. Now, I am heading into the office. I had a thought today, as I was looking at vendors and how people have been working with me on different project in the home and things like that. I wanted to hopefully save some of you guys from yourself, that's my goal for today's message.
This is what's been happening. I call a contractor or whatever, have them come out here. I'm like, "This is what I want to have happen." I'm all excited, I have all this energy, and I'm showing them everything. They're like, "Oh, cool, cool, cool. All right, we're going to go home and build out a quote for you, and we'll get back to you." My excitement level drops a little bit, like, "Okay." Then, they go home. Honestly, like a week, two weeks, three weeks later, they come back with a quote for me. They email me the quote in a state where I'm not longer pumped up, excited, and fired up. They email it to me, and it sits in my inbox. I look at it just really devoid of emotion, it's got a whole bunch of things that mean a lot to them, but means zero to me. I'm looking over these things, and it's so uninspiring.
So far, three or four people that have sent me these quotes back, I haven't even responded back to them. What's funny is that when I don't respond back to them, none of them ever follow up again. They just don't, that's the end of it, and they lose my business. It's crazy to me because some of these projects are really big projects that could make or break a company sometimes, I would think. A couple things I want to do is first off, I want to walk you guys through the process of if you are doing quotes, how do them right. Then, I'm going to walk through the process of how to actually do them better. Here's how to do them right. When I am in the peak excitement level and I am going crazy, that's the time you want to get me to commit. You don't want to get me to commit three weeks later when I'm out of state, right? The biggest thing about sales is 90 percent of it's creating the emotions so that when you ask them for money, they say yes. When someone has you over to their home, they're excited, and they're going crazy, that's the time you want them to commit. That's step number one.
Again, most times, you're not going to know what it is right now, but man I would lock them in right now. I'd say, "Look, this project's going to be pretty big, it's going to be 20, 30,000 or whatever, could be potentially. I'm going to go find those things out for you, but I want to lock this in today. I know you're excited, I'm excited. How soon would you like us to come out?" For me, I kept telling the guy, the most recent guy, I kept telling him, "My biggest concern in life is urgency, I want this done yesterday. I don't really care how much it costs, I just want it done." With that, it took him three weeks to get me a quote back, which is ridiculous.
I wanted it done in three weeks, so right then, he should've said, "Hey, how about this? Let's lock this in, and say it's going to be a lot. Let's just say the first $10,000, because you know it's going to be more than that, right?" I'm like, "Yeah." "Okay, let's lock this in while you're excited and I'm excited. First $10,000, that means my guys will come out next Wednesday, and we're going to start this process. It's going to take me a while to figure out exactly what it's going to cost, but it's at least 10 grand. Let's lock down 10 grand, you pay ten grand right now. We'll get started, and I'll have the rest of the quote for you later on. I guarantee it won't go over 50,000, or 40,000."
Or, ask me what's my max budget, and I can say, "I'm looking probably 40, 50 grand." "Okay, cool. We'll make sure we don't go over that. Let's lock in 10 grand right now and let's get started." Now, you've got me as a client. Now, you sold me and got my credit card at the peak of emotional impact. I'm pumped up, I'm excited, I'm fired up, right? Not three weeks later after I'm annoyed that I still haven't heard back from you. That's step number one, step number two is getting money now, it's way better than getting money later. Lock in, get some money now, and figure out the rest of it later. You don't have to have 100 percent perfect quote, you just find out what their max budget is and tell them you guarantee it'll come in underneath that.
Then, go back to work and spent your week, two weeks, or three weeks, whatever it takes, figuring that out, but get the process started. The biggest things that can cause people to cancel, refund, or whatever is that the process never gets started. They're sitting around waiting forever. We had someone come in and do blinds, it took them eight weeks to get the blinds installed, just ridiculous. We didn't hear back from the once. During that eight week period of time when I'm nervous, I'm waiting, I'm excited, I'm losing this, I'm getting frustrated, you should be calling telling me the status. That gap is when you go to be really treating them right. Those are some things if you're doing quotes that I would really think about.
Now, I want to shift it around and tell you guys a better way to do it. The better way to do it is don't do quotes. When doing quotes, suddenly, you are in a business now of comparison shopping. In fact, the guy that sent me the most recent quote, on the top of it, it had this big disclaimer, like, "If you send this quote to other people, we will bill you $250" or something stupid like that. You know what happens is you get a bill, I forward it to three other people, and they try to beat it. As soon as you give them a quote, they're going to go comparison shop. It's the dumbest thing in the world, you don't want people comparison shopping, you want to flip it around and you want to position and posture the right way.
The way we do it is we position ourselves as the best, the most expensive, the hands-down best alternative on earth. One of my mentors, Dan Kennedy, said, "If you can't be the cheapest option, there's no strategic advantage in being the second cheapest." Which is a huge, important thing. I'm dropping a piece of gold for you guys right now when you understand this. If you can't be the cheapest option, there's no strategic advantage in being the second cheapest. If you can't be the cheapest, you need to be the most expensive. Position yourself as the most expensive, like we are the most expensive shop in town, but we do it the best. Go after the premium market, because again, either go after the cheapest, or the premium, but don't be in the middle.
Pick the premium, then strategically position yourself in a spot where you are not easy to work with. It's hard to get to you, they have to apply, and you change the whole process. That's why my coaching program is application only. We don't go out there and beg people to buy from us, we make them apply, we put them through a process to position and posture ourselves at the top of it. The top of the market, not the low price leader, or the second-to-low-price leader. If you can't be the lowest, then you got to be the most expensive. We position ourselves that way, we make people apply. When they apply, now it changes the whole thing. No longer am I coming out and giving you a quote, you got the control in your hands, they're applying and asking to work with you.
Now, that control is magically in your hands. You can increase prices, you can demand things, you change how the playing field is. A funny example, we had someone apply to join my Inner Circle program. They were talking to one of my sales guys, and they asked the sales guy, "Hey, can you send me a proposal for what this is going to look like?" My sales guy started laughing out loud, and that guy's like, "What?" He said, "We don't do proposals here, Russell doesn't wear shoes at the office. If you're looking for a proposal, you're not the right fit for this program." The guy apologized, "Oh, I'm so sorry. No, no, no, here's my credit card number." Completely just changed the thing. You have to understand that if you position yourself right and you posture the sell right, it puts all the power back in your hands, not in their hands, which is the the key.
If you put it in their hands, where you're sending them a quote and then you're waiting to hear back from them, you lost everything. You lost all your strategic advantage; you lost your ability to price things the way that makes sense. You lost everything, and it just changes everything. I hope that gives you guys some ideas, and this is going for any kind of business. I see way too often people that are sending out quotes, they're putting out bid sheets and all sorts of stuff like that. I think it's the dumbest way on earth to do business, all you're doing is asking yourself ... You're doing all the work, putting in all the effort, then have someone go and price shop you.
Unless you do it correctly, which is really hard to do the right way, and most of you guys won't do it the right way, I kind of mentioned earlier, then don't do it. Flip it around, make it where you are the high end leader. You're the most expensive, you're so busy that you cannot and will not take on everyone. They have to apply and jump through hoops and they have to prove to you why they should work with you. When you do it that way, everything else changes. Now, you're in the driver's seat, and now you can run your business the way that you want to do it, as opposed to doing the way your customers want to, which is a big key that I want to instill upon you.
Obviously, we love our customers. We want to serve them at the highest way possible, but we also do it on our terms, not on their terms, which is key. As soon as you do it on their terms, your customers will eat you alive if you allow them to. It's funny because some of the support guys on our team, what they always wanted to do is, "Hey, let's go ask our customers what they want in a software program." There's a, I think it's a Henry Ford or someone, quote, he said, "I didn't ask my customers what they wanted because they would've told me they wanted a faster horse. We went out and built a car." Same thing with us, we always say, "No. If we asked our customers what they wanted, they would've told us they wanted a cheaper version of lead pages." That's not what we're doing, we're trying to change the world here. We are the innovators, we're the thinkers, we're the ones that are thinking outside the box.
We love feedback, and we appreciate it, but at the same time, we're building what we know is right. We've got the foresight, and we know where we want to go. It's the same thing for you. Love, respect, and treat your customers the best you can, but you've got the set the policies, you've got to set the ground rules for how someone works with you. If you don't set those rules, they will set them, and I promise it won't be favorable for you, in the long run. It won't make for a business relationship for you or for them, honestly. You're going to resent them, and you're not going to be able to serve them at the level that they need to be served at. Whereas, if you do it the right way, it'll change everything.
Hopefully, this helps some of you guys. I remember when I first got started in this business, one of the first guys I got turned on to is a guy named Dan Kennedy, who I've mentioned a couple times. I went through all his training, which has probably skewed my thoughts a lot. I went through his time management courses, everything. He's way worse than me, but he was very strict about those kind of things. If you want to message Dan Kennedy, you can't call him, you can't email him, you fax him. Actually, you don't even fax him, you fax his assistant.
Once a week, his assistant collects his faxes, puts them in a FedEx box, FedEx's them to him. He then gets those FedEx's, once a week opens them up and hand writes the responses to them. Then, puts them back in a FedEx box and then back to his assistant, who then gets them, then faxes them back to you. It's two to three week long process to get a response from Dan Kennedy. Some of you guys are like, "That's ridiculous! Why should I do that? It's so annoying!" Then, you're like, "Man, Dan Kennedy's the man. Look how are it is to get to him, I got to pay a lot more." It's just interesting. I don't go as far as Dan, but I definitely do set my own rules, as should you guys as well.
Anyway, hope that helps a little bit. Thanks for letting me vent, share, and hopefully inspire you guys and give you some ideas on how you can run your business and how you can protect your own time as well. I'm going to be doing Periscope later on today on time management, some of the things I do. If you are on my Periscope, then come check it out. If you're not, come follow me on Periscope. If you just go to blog.dotcomsecrets.com, you'll get all the info there on all the past Periscopes, plus all the old Marketing in Your Cars, we archive them as well. All the Marketing in Your Cars, all the Periscopes, all the cool stuff's being archived at blog.dotcomsecrets.com. Thanks everybody, have an amazing day and we'll talk to you soon!
What I remembered about business while wrestling with my 9 year old twins this weekend.
On today’s episode Russell talks about wrestling and how beating your opponent requires that you have an angle and why business works the same way.
Here are some cool things in this episode:
So listen below to find out why you need to have the right angle to differentiate your business and have fast success.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to Marketing In Your Car or Marketing In My Car or something like that.
Hey, everyone. So, I was wondering today. How many of you guys actually listen while you’re in your car? Maybe it’s just me. Maybe I’m the dude in the car and you guys are all marketing at your house or in your office. I don’t know.
But anyway, I appreciate you guys been on today. Hope things are going amazing for you and your companies. And I’ve got a bunch of fun stuff to talk to you about. Last night or not – it was actually Sunday, I was sitting around after church thinking about stuff and I started mapping out ideas for cool things I want to share with you guys. So I’ve got a list of cool stuff to share with you guys. So, that’s my game plan for the next few days.
Today, what I want to share or talk to you guys about a little bit, and hopefully this will help you guys when you’re thinking about positioning your products and your services and even your brand as a whole. And kind of the back story behind this, most of you guys at this point know that I’m a wrestler. I wrestled through high school. I was a state champ. I took second place in the country. I was an all-American, ended up wrestling at BYU until they cut the wrestling program that went to Boise State and I became one of the top – I think the highest I was ranked was 14th so top 14 wrestlers in the country. And I trained for Olympics for a little while. In fact, we built a whole Olympic Training Center.
Anyway, recently I built my own wrestling room at my backyard. So I’m obsessed with it to say the least. But anyways, it has been fun. As I built my own wrestling room, I’ve been working with my kids. Teaching them wrestling…. I got some jiu-jitsu guys coming over, teaching them some wrestling and it has been really fun. So it was kind of fun because it has kind of given me a chance to kind of re-remember a lot of the fundamentals of wrestling, of things that we take for granted because we just do them instinctively. But you start trying to break it down for someone else like, “Oh, this is why you do that and this is how you do that,” and things like that.
So in wrestling, one of the really interesting things when you’re wrestling someone, if you guys watched a wrestling match before, people come out and they come like head to head typically and it looks like the heads are smashed together and they’re trying to punch each other in the face, trying to get in on each other’s legs, right?
So from the outside looking at it, you probably don’t know what’s happening. You’re like, “Oh, that’s kind of weird.” But if you look at what the goal of a wrestler is, like when we’re getting in there and we’re tying up, and we have our head to head and we’re pushing and pulling and moving people around, our entire goal of that is we’re trying to get an angle. OK? We’re trying to get somebody to step so that we’ve now got an angle we can attack them from.
I know that it’s very difficult if not impossible for me just to shoot directly like through somebody. It’s really hard. The way that if I want to take somebody down, I’ve got to move and move and move until I can get them take a little step and then I can take an angle. And as soon as I got an angle, instead of going head to head, I’m going to head to like me going through their ear type thing. I have an angle. Now, it opens up the whole world to me. Now, I can actually get it on their legs. I can take them down. But it’s a hundred percent – it all requires me getting an angle like if I want to takedown on somebody, it’s just how it works.
And so, I was thinking about that as I was showing my kids, like I was showing Bowen, one of my twins, like we’ve been doing like these things where he pushed and we’re doing inside control and trying to like get in good position, I told him how like I just want him to push and pull. I was like, “Watch. When you pull right here, what happens is I step and then check it out. Now, we’re not head to head. Now, you’ve got a little angle on me. Now, it opens up a shot where you can actually get on my leg and you can take me down.”
And so for wrestling, that’s the whole point is I’m in there beating the trash out of the other dude’s head trying to move him all with a hope that I can get a little bit of an angle. And as soon as I get that angle, as soon as it opens up, boom! Takedown’s there and I can score.
All right. So there is the metaphor. So, how does that relate to business? OK? So in business, I see so many people where when they say, “Hey, I’m going to be in this business or this market.” They pick what they want it to be. And then I think part of it is a disservice that I’ve done because I talk a lot about funnel hacking. So they say, “OK, this guy has got this.” And they go and they make the exact same thing.
Now, what just happened now that you got this new business? You’ve just stepped up and you’re head to head with someone. You got the exact same product, exact same offer, exact same everything as these guys. OK? And that’s going to make it difficult. I’m not saying you can’t be successful. OK?
There are some people – like for example, this week is actually the world tournament in Las Vegas for wrestling and there’s an Olympic champ named Jordan Burroughs who has got the best double leg I’ve ever seen in my life. And he can just plow through everybody like he’s so dominant. Like this dude does box jumps higher than his head. He’s got the strongest legs and hips and he just can plow through anybody. He doesn’t even need an angle. Just boom! He’s just taken you out, right?
But for average humans and the majority of people, we got to have an angle, right? And so, the same thing for you, if you go head to head with someone, you have the exact same thing and you funnel hack them exactly, what just happened? Now, you’re going up against someone else who if you funnel hack someone well, you’re going to get some perfect competition and you can’t – this could be hard for you to score to make money.
And so, what I want you guys thinking about a little bit is the angle. What’s your angle? What makes what you do different than what everybody else is doing? Okay? When I’m funnel hacking someone, I’m looking for a process. I’m looking for price points. I’m looking for things like that. I’m looking for layout. But as soon as I figure that out, my next goal is how do I make mine different or better or more unique or what’s my angle? What makes me – why is there a purpose for me to exist in this market that I’m stepping into?
I got a friend. His name is Mike Lovitch and Mike is one of the smartest dudes I’ve ever met. He owns a company called RealDose and a bunch of other things. He owned a company called Hypnosis Network. I think he may still own that. I don’t know. But he was the one when we trying to create weight loss offer back in the day and I was doing what I kind of do. I was like, “OK, here’s one that’s successful. Let’s model it.”
And he kind of made this really good point to me. He said, “Every market is kind of like its own little ecosystem.” And if you look at an ecosystem, there’s like – let’s say it’s weight loss. There is Mike Geary, he owns The Truth About Abs. Then over here is so and so and they own high fat. And over here, so and so, they own low fat. And over here is – you see these ecosystems, this little world. And if you come in and you got exact same thing with somebody else, suddenly, you’re competing with them and if they’ve got a bunch of partners, now you’re competition to everybody, and nobody is going to let you in the cool kids’ crowd.
If you can come in and look around, look at the ecosystem and see where everybody is at and then figure out what’s not being served? What’s the message or the thing or the product or the service that nobody else has done or at least nobody else has done well? And that’s how you find your angle. There you get it and you find that spot. And now, you look at all these other people in your ecosystem. Instead of you becoming head on head and direct competitors with them, because you’ve got an angle, now you’ve opened up partnerships with all of them.
So, all of your potential competitors all become your potential partners. And that’s a big key with this. So I want you guys thinking about that today, just really figuring out like what’s your reason for existence in your ecosphere? The market you picked, where are you different? Why should someone care that you exist? And if you can’t answer that, you need to start thinking about it more because right now, you’re going head to head like I would in a wrestling match.
And until I find that angle, I got to push and pull and move and just grind this guy until I can get a little bit of an angle, find my spot in the ecosystem and then boom. As soon as I do that, that’s when growth explodes. That’s when you start having tons of success very, very quickly is by finding that angle, finding the difference in your world, in your ecosystem, in your market and then blowing that up and exploiting it. That’s where you have success quickly.
So I want you guys thinking about that because I think it’s really kind of the next evolution of funnel hacking. It’s not just – funnel hacking is all about finding all those pieces, the proven success road model. Then the second step is now you coming back and saying, “Now, OK. What’s my angle? What makes me different than everybody else? Why should I exist?” That’s what you really got to start thinking about.
So, I want to put that in your head today. I was thinking about when we launched ClickFunnels, out there in the market, there was a bunch of other people doing stuff similar. We had LeadPages, we had OptimizePress, we had Unbound and a bunch of different things.
And so – in fact, our initial thing when we first started, Todd, my business partner in ClickFunnels, he was like, “Oh, we can clone ClickFunnels in a weekend. Like that’s the easiest. Like I can literally, in a weekend we can have our LeadPages. We can literally clone LeadPages in a weekend and we could be going head to head with them.” OK, that’s cool.
But now, we are like direct competitors like there’s no differentiation. There’s no – all these other things we missed. How do we – like what’s our angle? What makes us different? What do we want to be? What do we want to be different? How do we – how can we serve this market better than anyone else has in a different way? And now, it’s kind of – from those questions and from that conversation is where ClickFunnels was born.
So that is my question for you. I want you to look around your ecosphere, the market that you’re in or the market that you want to be in and let me know why you exist, why people should care about you. What’s your angle? What’s different? Because as soon as you figure that out, as soon as you figure out than angle, as long as it is a good angle, sometimes I get an angle on somebody that puts me in bad position then they take me down. That’s not good either. You don’t want a bad angle. As soon as you get the right angle, that’s when you can score, that’s when you can start growing your company quickly.
And I’m sure it’s the same in most sports. I always think wrestling is the best, and it is. But I think most sports, I played football for a while. I played basketball. Like all those sports are the same thing, it’s all about angles. Like if you don’t have the angle, you’re going straight on, it’s hard to compete. But as soon as you figure out the angle, it changes everything.
So, that’s the message. That’s the moral for today. Start thinking through that because that’s going to help you guys to grow and differentiate yourself from everybody else.
All right. With that said, I am almost to the office. I’ve got an amazing day today. We got some cool stuff happening. I’m working on the ClickFunnels 2.0 re-launch which is turning out so exciting, so amazing. I’ve spent all night last night building out new affiliate center for ClickFunnels inside of ClickFunnels, which is exciting. If you guys haven’t used the backpack plugin inside of ClickFunnels, it’s pretty awesome. So we built out a whole affiliate center.
And this weekend, I also went and I built out all my autoresponder sequences inside of Actionetics for all the DotComSecrets side of the business. Then today and tomorrow, I’ll be building them out inside of the ClickFunnels side. So, pretty exciting. I’m having a lot of fun with it. I’m excited to be able to share Actionetics with you guys because it is amazing.
If you ever look in the emails that have come out over the last three days from me, those are all ClickFunnels emails. And look how amazing they look, except for an iMac or was it Apple Mail? Apple Mail, out formatting is off. But everywhere else, we look amazing. So we’ll get there. But I think you guys are excited to be able to play with it and see it. And you’ll see how we’ve taken the concept of autoresponders and then got our angle on like why is ours different, why is it better, how does our tool help you dominate people more than anybody else’s?
So you will see, my friends, you will see. Anyway, that’s it for today you guys. Have an awesome day. Go out there figure out your angle and let’s make some more money, serve some more people and have an awesome day. Thanks everybody!
A response to a Facebook message about how we balance our family life.
On this episode Russell talks about how he balances his marriage with his business and how he makes it all work and makes everybody happy. He also talks about how if he had married anyone else he wouldn’t have been so successful.
Here are some cool things to listen for in today’s episode:
So listen below to see how Russell has the perfect balance of marriage and business.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to Marketing in Your Car.
Hey everyone, hope you are having an amazing day. I have a lot of cool stuff happening over here. It’s been keeping me busy all day and all night and haven’t had a ton of chance to share stuff with you guys so I want to jump on here.
I’m having a lot of fun with periscope though lately which has been really, really cool. And so, if you guys aren’t periscoping yet, go do it, and if you’re not following my periscope yet, now is the time. If you go to blog.dotcomsecrets.com, you can get all the old episodes of all my periscopes, all the Marketing In Your Car podcasts, everything good is there. So go check it out.
All right. So for today, I had a really cool question that I wanted to kind of try to answer. It’s not something that’s like super easy to answer and maybe I’ll do a follow-up podcast like this one time when my wife is in the car with me. Someone asked today on Facebook and said, “Russell, how in the world you do all the stuff you’re doing and you’re wife still loves you?” which is a good question.
And again, it would definitely be good for her to chime in on this because she doesn’t or maybe who knows. But I want to kind of share from my perspective some stuff because it’s hard. I want to preface it by saying a quote from a guy named David O. McKay and he said that no success can compensate for failure in the home. And I do believe that. And so first and foremost before anything else, always remember that.
That should be something we all print out and hang on our wall at the office so that we remember what the goal is, right? I’ve seen people who have lost their marriages because of business, because they’re trying to achieve this thing and because of that they miss out on their family and their spouse and all these other things. And so, that’d be kind of a big initial thing to really make sure you have your priorities because that’s the most important.
I had a friend recently who was having some marital issues because of his business and he said, “How in the world does Collette let you do all this stuff all the time?” And talked about how like they were having real, real struggles to the point where like this may not last forever. And I told him, I said, “Man, if I were you, I’d quit business then, because business is stupid. It doesn’t really matter. It’s just this thing that we do to keep us busy throughout the day. The only thing that really matters is our family, is our wife, our spouses, and things like that.” I’m a big believer in that.
So like if there ever a time that business comes between your family, you got to walk away from the business. I’d rather go bankrupt than go through a divorce. That’s like how I feel about it. And so, just know that that’s the driving force.
Now with that, like now that we’ve got some ground rules. We know what’s the most important thing is now and where our boundaries and how do we create boundaries that everyone is going to be OK with. So for me, this is a lot of learning and a lot of unhappy wife moments that have kind of brought me to this spot now, where I feel like we’re really in a good spot where things are happening.
And so, I want to kind of share some of the insights that I’ve got. So maybe I’ll have Collette come on some time and share some of her insights because they’re probably the opposite of what mine are.
But one of them is, depending on where you are in your life right now, is picking the right spouse. I’m a big believer in you can only be as successful as your spouse will allow you to be.
I’ve got friends who are great entrepreneurs who flat out, their spouses weren’t OK with the time away. And because of that, they had to quit and not do what they wanted to do. And so, a lot of it is in the selection of your spouse ahead of time.
Now, that’s not everything, which is good because I don’t think my wife by default right out of the gate was probably that way. In fact, we had early on had a lot of issues where I think I drove her nuts but she – I did pick an amazing woman. I told her and I believe this deeply that if I had married any of the other girls that I dated in my past, I don’t think that this company and what I do would have been possible. It wouldn’t have.
She was the only one that I could have married that would have made it so that I could – she was the only one that was like OK with me gambling and risking time and energy and money on crazy ideas and not tear me down because of it. And just be OK like, “Hey, if we’re broke, I don’t really care. I just want to hang out with you.” That was kind of her attitude. That was a big part.
Another big thing for me is she has to be aware of my schedule. I used to be at the point where I’d be working and all of a sudden it would like 8:00 o’clock and then I call her, “Oh, sorry I’m late. I’m going to be pulling an all-nighter tonight,” which wass really, really bad. But if I tell her in advance, far enough in advance like if I say, “Hey, later – next week, Tuesday, Wednesday, and Thursday, Todd and Dylan are flying to town. We’re going to have a hack-a-thon, you’re not going to see me those nights.” And as long as she knows that in advance so she could prepare for it, she is usually OK with that. I’m sure she doesn’t love it but she is OK with that.
I also try to be very particular on those days when I’m gone a lot like all the guys are going out to eat, I’m not going to go out to eat with them. I’m going to race home and try to spend an hour or two with her and the kids just showing that I’m there and that I care and because that’s important. That’s key. If everything is just focused on the business is not a good thing for anyone. So that’s a big part of it.
Another big part for me and I know this doesn’t work in all relationships. A lot of people, their spouses are intimately involved in the business, some aren’t. With me, my wife is not intimately involved with it. And I think that honestly, that has kind of served me as a good thing where she – it’s separate. Like there’s a big separation from the two. And so, I’m able to kind of run the business the way that I see fit and she runs the home the way she sees fit.
And because of that, we kind of each – like we have our roles in it. And as long as I don’t do anything stupid that affects what she is doing, she is pretty much fine with most things. Even when our business had ups and downs, one thing that I tried to remain consistent is I needed to have her – for her to have certainty. And certainty is such an important thing for most people especially women.
And so, everything else – my entire world was collapsing around me. I was firing people left and right. I was doing whatever I could to save it, I was working all those times but I was very consistent to make sure that it didn’t affect her, which isn’t always possible but I make sure that she was making the same amount – has consistently like I didn’t want to lose that. And that was a big thing for her. And so, she didn’t feel the brunt of a lot of that which made it OK. That was a big thing.
I think another big part for spouses is like having belief and faith that the sacrifice you’re putting is going to be worth it. And I think you are really making sure that it’s something that they want as well. I think that some of the issues my wife and I had earlier on in our marriage were about that where I had these goals. I was trying to get stuff. And she – and one day I came home and I was like stressed and she was just like, “I don’t – like those things don’t matter to me. I just want you to come home and be with us and with the kids. That’s what I want.”
And when I understood that. I was like, “Wow! I’m doing these things…” I feel like in my head, “I’m doing this thing for you and for the family.” And the reality is you’re doing it for the most part for yourself if you’re completely honest. And so, just being very aware of that making sure that you’re doing things for the family and not just for yourself is a big piece of that.
So anyway, those are a couple of different ideas that hopefully will help a little bit. Obviously, it’s not everything. There are a lot more things. But hopefully, that kind of gets you thinking in the right direction. I’ll do a follow-up on this next time I’m driving with my wife and get her feedback from her corner and see what she says as well.
So, I’m at my daughter’s soccer practice now and I’m watching her. She is amazing this year. She has been really fun to see. So, I’m going to watch her for a while and then I will get back home for dinner.
So I appreciate you guys listening in. I hope you got something of value for today. And we will talk to you guys all again soon. Thanks everybody.
My thoughts on how we have to drive traffic in the very near future.
On today’s episode Russell talks about what platforms he is now putting content on and why he is doing it that way. He also mentions what he believes the future of the internet means.
Here are some things to listen for in this episode:
So listen below to find out how to change how you can get content online, and why it’s a good idea to be there first.
---Transcript---
Hey everyone! This is Russell Brunson and I want to welcome you to Marketing in Your Car.
Hey, everyone. I hope you have been having an amazing time. We’ve been pumping a lot of content and having fun with it. I hope you guys have been enjoying it. If you haven’t seen it and you’re like, “What are you talking about, Russell? All I know about is your podcast,” go to blog.dotcomsecrets.com and you will start seeing all this stuff.
We got Periscopes happening during the days. We got Marketing in Your Car in the morning. We got cool blog posts. We got a whole bunch of value we’re giving out to the world because we want to change your life, your company, your business and help you touch more people. So that’s kind of our game plan and we’re having fun doing it.
And today, I want to talk about, “Russell, why are you doing all this content? What is the point? What’s the purpose? Why in the world are you doing this?” And I had a conversation with one of my friends last night. He was over wrestling in the wrestling room. So as you know, I just built my own wrestling room at my house. So we were wrestling. We’re having a good time. And we’ve been talking about stuff afterwards.
And he runs an Amazon business and he just got the Amazon slap. And I was kind of joking about the slaps that I had gone through since I got started 12 years ago. The initial Google slap crumbled almost everyone I knew. Then you got like 18 different SEO Google slaps, Facebook slaps, merchant account slaps. I’ve been through quite a few slaps in my day. So now when they happen, I’m just like, “Yeah, all right. What’s the next thing?”
So this year, like we were killing it with Facebook stuff and then boom! We got the Facebook slap. And we are still doing well with Facebook but it’s not like it was pre January. So, it’s just kind of those things that most people, it happens and they freak out and they run away because it’s like the whole world is coming to an end.
But for me, because I’ve been on the cycle enough times, it’s kind of like sitting in the ocean, the waves go up and down and up and down and there’s the ups and the downs and you’re just going to ride the wave and not give up and keep your eyes open for like what’s the next trend. What’s the next thing happening? Where do we need to be focusing our time, energy, and all that kind of stuff?
And I really think, and I’ve kind of mentioned this before but, I think that the future of marketing online is… and I hate saying this because my friend, Justin Brook has been telling me this years and I keep telling him, I just keep teasing him. But unfortunately, he is right. I look at what the advertising platforms want. That’s what we’re going to look at because we want to be leveraging their audiences and we look at what they want.
Now what we want is we want to drive people to registration pages and opt-in pages and things like that, right? That’s our goal. Their goal is not to allow us to do that. Their goal is to deliver an amazing experience to their audience. They want us paying to show their people amazing content, which is funny. Anyway, it’s just kind of funny.
So right now with Facebook, we’ve seen that. We’ve seen that with other networks like Google, like – and you see the kind of the more native advertising networks nowadays which are all like you’re driving to content, to articles, and things like that. And I believe that within a year from now, not everywhere but for most places, it would be very, very difficult to drive directly to a registration page. I don’t think that’s going to be the model anymore.
I think what the model would be is we have to find our voice. This comes back to everything I talked about in the DotComSecrets book, creating your attractive character, figuring out your voice, learning how to communicate with your audience, and putting those messages out there and finding kind of your style and then becoming a prolific content writer or if you’re not a writer, it can be videos, it can be Periscope, it could be audio, it could podcasts. You do whatever you want.
And I don’t think that most people should do like 50 different platforms. I’m just doing a lot because I’ve got a big team so I’m able to do more than most people. But for most of you guys, like you should pick a platform and say, “I’m a video guy. I’m an audio guy.” Whatever you are, pick that thing and start producing consistent amazing content and then use that content as a tool to wrap people back to your core offer. So push people to your registration pages, you push people to your opt-in forms, your applications, whatever it may be because that’s where they will allow you to buy ads.
I believe that – my guess is that within a year from now, it will be next to impossible to get anything approved in Google unless it’s you promoting a blog post. That’s it. I think that’s the future.
And so knowing that now, man, like why in the world would I wait until that happens? Now is the time to jump on that. And so, that’s why we’re doing it. And so my goal on my side is I’m trying to do three blog posts a week and three podcasts and then a Periscope five days a week. And it has given me the ability to create stuff and touch people in different ways. But the cool thing is, not only am I just doing that to put it out there… like I’m adding content to the blog which is one thing, but now I’ve got the ability to take that content and promote it out through a lot of places.
If you look at the way we structure our blog, when I do my blog posts I have this really cool sketches, similar to these sketches that were inside the DotComSecrets book. Now, I can leverage these sketches on Facebook, I can put them on Instagram, Twitter, all these things like that. Now, I’m finding each of the platforms like how they want to accept content and then I’m using the content I’m putting out there in that way, if that makes sense.
I read about kind of this concept a little bit in Gary Vaynerchuk’s book, I think it’s Punch, Punch, Jab or Jab, Jab, Punch or I don’t know, something like that. But he talked about looking at – what does Facebook want? What does Instagram want? What do all these different networks want? You got to figure out what they want and you got to tweak your content to match that and then put it out there. And then when the content is in that native platform and you’re able to promote it and drive traffic and all those kinds of things and you get people to then raise their hand and click and listen and participate and then eventually come and push them to what you really want them to do.
And so for me, I’m looking at – I think in the future is I will never be able to promote a webinar registration page. But I will promote amazing content which will drive people to opt in and then my entire opt-in sequence where we push people to the webinar registration. Like in my mind, that’s the future. That’s where everything is going. And so now, not tomorrow, not six months from now, now is the time to start that path. And we have started it. We’re moving forward and that’s where our focus, our energy, and our money and our time is going into.
So, it’s interesting. If you listen to some of the past podcasts, I talked about funnel stacking. If you look at my business, I’ve got my book funnel which then leads to my webinar funnel which leads to my high ticket funnel. I’m stacking multiple funnels together. But I look this content thing as like a pre-funnel.
In fact, I have this little diagram, I’ll probably have a blog post about it soon, but it looks like… I have my little value ladder but then it drops one step down from the value ladder and it’s like one rung lower then where most people normally start, and that’s the content site. That’s putting those things out there to then get people in and then start sending them up through your value ladder.
So, that’s kind of cool. A good cast study of it is, yesterday I did a Periscope during the middle of the day… talking about the new coaching application funnel I just built out and how I’m kind of excited it was done and how we are giving away $25,000 to somebody for building out their breakeven funnel, and I kind of just talked about that...
In Periscope, I clicked the button. I’ve never put it on a Periscope. I didn’t even know how people find out about my thing. I think it’s Twitter-based but I’m not positive. Yeah, probably.
So anyway, so I had a hundred people show up on Periscope which was awesome. And then I started talking and I just showed the application form on my phone. Next thing we knew, we got about ten applications almost instantly, which for me we average about between $1,300 and $1,400 per application. So I just made $13,000 with me doing a really quick Periscope post.
But then I took that video and we then put it on Facebook and then started promoting it. And then this morning, we got another around 10, 15, 20 applications from that and it was me promoting a Periscope, which then led back to my other offerings. So it was kind of interesting I think.
And again, that’s where we’re going. So create cool content. Inside the content, you push people back to the front of your value ladders into the, whatever you want to call them, the welcome gates, entry gates, the step one into entering your world. And that’s kind of how it works.
So anyway, that’s what I’m doing. That’s what I think you guys should be doing. And hopefully, that will help give you guys a glimpse into what I believe the future is and where we’re putting our time, our energy, and our money and our effort because I’ve been doing this rollercoaster ride for a long time and I think that’s where the shift will be for the next two or three years. And so, I want to be there first and I want you guys to be there first as well.
So that’s what I got. Hope you guys had an amazing time. By the way, if you would like to be one of our – if you like to have the chance to win the $25,000 with our funnel build out contest, go to DotComSecretsIgnite.com. You can see a video of me talking about a breakeven funnel. I’ll be talking about how we’re going to be doing a 10-week program helping you build out a funnel. And the winner is going to win $25,000 cash prize. It’s going to be awesome.
So, that’s it. Check it out. And I will talk to you guys all again tomorrow.
I promise you, your customers are begging to give you more cash. Just take it! Please! For the love…
On this episode Russell talks about how people he has encountered refuse to take money he offers them and why it’s so frustrating. He gives a couple of examples of people he has hired to do things that won’t take more work when he offers it.
Here are some interesting things to listen for in today’s episode:
So listen below to find out if you are missing out on some big piles of cash.
---Transcript---
Hey everyone. This is Russell Brunson and we are back to Marketing in Your Car.
All right, all right. Before you make fun of me, I’m not riding my bike today. It was really hard. It took me 25 minutes to get to the office and then on the way home I wasn’t recording. So I was just cranking as fast as I could. It took me 18 minutes to get back home. So it was quite a workout and today, my legs are sore. Old Man Brunson is taking the easy way. So I’m driving today.
All right. So I think the last two podcasts, I’ve kind of gone on little rants because I wanted to go on little rants. Today I’m waking up in a good mood and so I am going to – not go on a rant. We’re going to have some fun.
So I do want to – hopefully give you something that will give you some value that I’ve been thinking about and I want you to understand and hopefully every business owner who’s listening to this understand that right now, like you’re doing your business. You’re doing your job. You’re doing what you’re good at and my guess is that you’re making some money and you’re excited and you’re like this is awesome and – but the problem is that if you were to stop for a second and stop looking at what you’re doing and look up and then look around really quick, there are piles of cash all around you that you just have to go grab and pick up and that would be your money as well. It’s just sitting there. It’s just like boom, there’s cash.
But you’re not grabbing it because you’re so focused on doing the thing. So let me give you some real world examples that happened to me this week so you can kind of understand this. So the first one was our lawn guys and we got – we moved into our new house. We got a ridiculously oversized yard, we’re on five acres and like two of the acres is kind of like a field but three of the acres are our home and all this stuff and grass.
So these guys come once a week and they mow it and it takes two guys like three hours to mow, plus a bunch of dudes doing like the edging and stuff, right? And next – like next two are the same thing but like two acres of our thing is unfinished. It’s kind of like just whatever field and because of that, like the field grows and it’s like a nightmare and it’s like all these weeds, right? So my wife was like, “Hey, can you guys mow that?” And they’re like, “Oh, no you wouldn’t want us to mow that. You should just go get a field mower and do it yourself,” and we’re like, “Well, we don’t want to do it ourselves. Like we hire lawn people so they do it for us,” and these guys are like no, like just – like just go to – whatever the rental place. You can rent something like for a hundred bucks and you can do it.
So first time, I’m like, “You know what? That will be fun. I will just whatever. It would be good for me to like do some manual labor.” So I go down to Tate’s Rental and I rent the thing for 100 bucks. I bring it back. I spend three hours. I mow the whole lawn and we had a good time and it was nice, right?
So now, a month and a half later, weeds are as high as me again and guess what I do not want to do. I don’t want to do it again. I want to pay someone. In fact, I would love to pay the people that we hire to do my lawn to do my field right next door and I was thinking about like what I would be willing to pay for that. I think like conservatively, I would pay an extra $1000 a month to have these guys do that.
Once a month they come and just knock out the field, right? So I was thinking like how much profit would that be for them. So it’s like if they have to go rent because they don’t have a field mower which is their excuse why they don’t want to do it, right? We don’t have a field mower.
So they would have to go to Tate’s like I did and rent it for $100. So one-tenth of the profit going to fulfillment cost. They have to pay someone for three hours of work to do it. So you’re looking at – they probably pay their guys 12 bucks an hour so they pay them $10, $20, $30, $36. So you’re in $136 and from that, you’re going to make 800 and whatever. I can’t do math while I’m driving. I don’t want to get in a wreck that way. Whatever that difference is, almost 900 bucks in pure profit just by picking up the cash that’s sitting there, right?
But instead they told me like, “No, you should just do it. No, go do it. Go do it.” All right. So there’s example number one but it gets worse because they’re not the only ones. Almost every company is doing this.
So I’ve ranted before about our pool companies which we’re trying to get to come help us, right? I think pool companies are the worst. I don’t know. Anyway, so the pool dude is at our house and my wife is like, “Hey, our slide is not right. We want to pay someone to come and fix this. Do you guys do that?”
And the guy is like, “Yeah, we could do that but all you got to do is go to the store and buy some Epoxy and just slap it on there and it will be fine.” She’s like, “Well, we don’t want to do that. Can we hire you guys to do that?” The guy is like, “No, it’s really easy. Just go and get some Epoxy and you can slap it on the thing,” and he’s trying to explain to her how to do it. So after three times of her asking if we can give him money, and he rejecting us, telling us how we can do it ourselves, but we don’t want to do it ourselves. We got no desire to do it ourselves. We want to give somebody money to do it. Why don’t you like money? After three times, she quit bugging him because she can tell like he’s getting annoyed because we can’t figure out how to do it ourselves. OK?
Your company is a pool company. We give you money every week to come and clean our pool. We would love to give you money to do this as well. Money is just sitting there. They could just pick it up, they’re not.
Okay. Now, they come once a week and clean our pools, right? So then I come home from the office the other day. There’s a big note on the door because we weren’t there and it says, “Hey, so we were cleaning your pool and we noticed that the filters are dirty and they’re probably old. So you need to go pick up some new filters and install them. That way, it will keep the pool cleaner.”
Okay, does anyone see an issue here? You’re the freaking pool company! You should be the ones going and getting the filters and putting them in and charging me for it! I would love to give you money. Do you think I have any idea first off where the pool filters are in the pool, second off, where to buy the pool filters, third off, how to like unscrew the thing and install the things? Like no! I want to give you money. You are the pool company. I hired you to do pool things for me.
I want you just to take care of it and bill me for it. But instead there’s a big stack of money that you could just take. You explain to me in a handwritten note how I should go and change the filters. Come on!
Anyway, those are like three crazy examples. I still can’t even fathom. Like, if the entrepreneur in these companies knew what their employees were doing, they would roll over in their graves, right?
If they’re alive, they would shoot themselves and then roll over in their graves because they would be so upset at how much money they can make if their stupid employees would just grab it. Like just take it. It’s right there.
All right. Man, this turned into a rant too. Maybe this is the Russell Rant Show. Anyway, I’m hoping that this is a benefit to you because I promise you, in your business right now, you as the entrepreneur or the employees on your team are probably leaving money, stacks of cash that people would love to give you and in fact they probably tried to give it to you and your employees have told them no or maybe you’ve done it.
Maybe you’re like, “Oh no, I don’t do stuff like that.” Someone hires you to build a funnel and they’re like, “Hey, can you write copy for me?” I don’t write copy. I’m above copy.
Okay, maybe you should charge them for copy and find a copywriter to do it and make some money on the spread. How many places are you just leaving stacks of cash? So I want to encourage you guys over this next week while you’re doing what you do to pay the bills, to slow down and stop. Look around and just look around all the piles of cash that’s sitting there and be like, “Oh, there’s one right there.”
These people would probably love to give me more money if I help serve them a little bit more. OK? People always get upset – not always but there are people who get upset about upsells and trying to ascend people up through their funnel and I don’t get that.
If you think about it, if you’re providing more value for your customers, your customers will be ecstatic to give you more money. Okay? I went to the dentist and he told me that my teeth were crooked. I need a retainer. I was ecstatic to give him money because it meant that my teeth were going to get clean. It wasn’t that I was annoyed that he was trying to sell me something. He was giving me more value. OK? And I promise you guys that there are things you can do in your business right now to give your customer more value and they will give you big old fat stacks of cash.
The cool thing about that kind of cash is that kind of cash is all profit. Okay? Because you don’t have to go pay for an ad. You don’t have to go drive new people. You don’t have to convince them or sell them or anything. All you have to do is be smart enough to look and see it and then be like, “Hey, you want me to help you there?” Yes, that would be fantastic. I would love for you to help me there. You want me to help you there? Yes! And it becomes really easy.
So that’s my gift for you guys this week is for you to pause, step back, look around at all the piles of cash sitting around you and just go take them. They want you to take them. They’re begging you to take them.
My wife and I are so upset these guys won’t take our money. We’re trying to find other people to take our money because the people we hired to take our money won’t take our money. That’s the reality of the world we live in. They want you to take their money. So just take it. OK? You’re doing yourself a favor. You’re doing them a favor and the whole world will be more happy because of it.
All right. There you go guys. I’m at the office. I appreciate you guys. Have a fantastic day. Look for the piles of cash. Because they’re there just waiting for you to pick them up. I appreciate you guys and talk soon.
This is the FIRST marketing on your bike podcast! 🙂
On today’s special episode Russell rides his bike to work and talks about why you shouldn’t sell to people who are broke. He also tells some of the things he learned while trying to sell to people who didn’t have money and didn’t want to work.
Here are a few things you’ll hear in this episode:
So listen below to find out why you should never sell to broke people.
---Transcript---
Hey everyone! This is Russell Brunson and welcome to the first ever Marketing On Your Bike. Yes, you guys, today I am riding my bike to the office and doing our podcast at the same time. Hopefully, the wind is not too loud.
Hi, everyone. So, I’m excited for today. I’ve been wanting to ride my bike to the office for as long as I had a bike which has been like a week. So it’s happening today. I have no idea how long it’s going to take to get there but we’re going to find out here in a minute.
My wife is convinced that I’m going to die today. In fact, she had all the kids gave me a hug and a kiss before I left because she thought I was going to be dead. Mostly, because I don’t want to wear a helmet and I’m sure that some of you guys out there are – whoa! I’m out of shape already. Some of you guys are very safety conscious people. But from my house to the office is one street, one long street and it’s all back roads.
And so, I don’t want to wear a helmet. I am not going to lie. So if I die, that’s why you guys will be witnessed to that. So anyway, I’m not wearing a helmet today. I’ll see how bad it is and maybe I will wear it tomorrow but yeah. This is harder than I thought it was going to be, to talk while riding while carrying a backpack of stuff. But it’s all good.
Okay, so today, a couple of things, last night I did a podcast. I was talking about Periscope and how excited I was and how I’m going to post in that platform. And then literally an hour later, we got approved by Facebook for their Facebook Mentions Product. Did you guys see that? My wife just drove by. She’s dropping the kids off. She said, “No texting while you’re biking.” Oh man, she thinks I’m crazy.
Anyway, so I got home and I got approved in the Facebook’s Mentions Program which means according to Facebook, I am officially a celebrity. So with their Mention Program, you can use their – I guess you get like a blue checkmark saying that you’re a celebrity. And then on top of that, you also get to use their platform where you’re... it’s kind of Periscope but for Facebook.
So, I now got access to that, which my Facebook following is way more larger and more prominent than my Twitter following. So anyway, I’m going to try some things on that too and we’ll kind of see what happens between Mention and Periscope and it will be fun.
So today, my message for you guys is that… I’ve got to figure out how to pause this so I don’t die at the light up here… Anyway, my message for you guys today is, don’t sell things to broke people. And that’s it. You guys can take that and you gain today what you needed to know. No. Hold on. I’m switching hands with the phone. One second here.
All right. So, it’s funny. If you look at my business, if you read the DotComSecrets book, you know about this. I talked about how a few years ago, I realized I was not in love with my current clients. And the real reason why is we were selling stuff to people who are broke. We were in the how to start a business online business and we were selling – we were helping start a business. And our typical package is almost $5,000. And we sold a lot. We sold tens of millions of dollars’ worth of that.
But the problem was like most of these of people who are were coming to us like they didn’t have money to start a business. And as you know and I know, business is not some make believe thing. It’s something you have to build and create and it takes money and capital and time and energy and work. Weird…you have to work.
In fact, I remember at one of my events back then, there were these guys there. And two older guys and we were talking about everything and they’re in the office in Boise. And basically I told them what they had to do. I’m like, “Guys, you have to create something. That’s how it works.” And the guy literally told me, “Well, I got into this to get rich quick. And if I have to make something, I don’t want to do it.” This was what the guy told me. I’m like, “Are you kidding me? You’re only here to get rich quick and if you can’t then you don’t want to try.” I was just like blown away.
So, that was my reality for four, five years. And then we shut the call center down. We stopped selling high end coaching and we kind of walked away from that. And then when I wrote – in the DotComSecrets book, I talked about this, how like I realized my biggest problem was… it was like my dream customer... I was getting the wrong customers, customers I didn’t want. And people first of all couldn’t afford. But then the people who can’t afford it – what I found like there’s a reason why they can’t afford it typically. And then obviously, there is an exception to every rule. People have hard times. There’s a lot of stuff like that.
But the vast majority of people who can’t afford to invest in your program, they can’t afford to invest in your program because of something outside of just like, “I need to make more money or whatever.” Like typically, they are struggling with a whole bunch of stuff. They got other underlying issues that got them there typically. Like these guys from the event who basically didn’t want to make money. Let’s just get rich quick. We don’t want to work that’s why we’re here.
Anyway, so when we did re-launch our coaching program two years ago, we jacked up the prices. It started at $8,000. We raised it to $10,000 then we raised it to $12,000. That’s our lowest right now. Then we have our $25,000 and then we have our $100,000. And what happened by raising our prices is it naturally weeded out all the people who couldn’t afford it. And what was really interesting to me is that when I did that, all of my headaches disappeared almost, not all of them. But I think 99% of my problem clients couldn’t afford it and they were gone.
And it was amazing. Like last year’s coaching event, amazing. Most of my coaching clients have me on Voxer so they can ask me questions. And they are like good people who have businesses, who are successful, who are trying to grow them and scale them.
And so, that was my reality. And I was just like, “Man, people are amazing. Everyone works hard. Everyone gets it.” It’s funny. I think we had two refunds in the last two years from our coaching program and both of them we from people who joined at the $12,000 level and had to have payment plans. They couldn’t afford it. And I’m about to have a talk with my sales guys today because I kind of have of this re-awakening and re-epiphany that if someone can’t write a check to join the coaching program flat out, no payments, they can’t write a check, they’re not a good fit for the program. And I’m recommending for you guys the same thing. If someone can’t afford to pay you like don’t sell to broke people.
So again, I’ve forgotten this lesson. We did our funnel hacking event earlier this year. And we wanted to sell certification program and give people the ability to learn ClickFunnels but also learn how to go and sell ClickFunnels and make a lot of money as a certified funnel consultant, right?
And so, when we did it, we decided like I wanted a lot of people here so we can have a good community and stuff like that, so let’s lower the prices from our typical $12,000 and let’s give people access for I think it was like $3,500 bucks for one person or five grand for two. So, at $3,500 if you – whatever.
And then because I love these people so much and I want to serve them in the best way possible, OK, let’s do this for a week. And in that week, we’ll teach them everything. We’ll teach them funnel strategy, how to use ClickFunnels, how to sell ClickFunnels. Let’s bring our top salespeople in and let’s bring people that do our videos and showing them how we our video. Let’s show them everything we got and let’s serve these guys at the highest level possible.
And so, we sold certification program, a bunch of people come in. And again for the most part, amazing experience.
Then this morning, I get a Facebook message from one of the guys who was there and this guy – his comment illustrates exactly what I’m talking about like why you should not sell to broke people. And again, it comes back to they’re broke for a reason. That’s honestly my opinion.
So, in the Facebook message, he thanks me for the event, tells me it was great and then explained why he’s not going to ask for a refund, which is like day one, wrong mindset. Anyway, so it was like from step one like his mind is wrong. He’s trying to convince himself why he shouldn’t ask for a refund. This is why he’s not successful in life…like flat out. So there’s number one.
And then he goes on to say that three of the days were amazing and life-changing and so awesome for him but two days were a complete waste of his time and that’s why he wanted to ask for his money back because two of the days, we weren’t entertaining enough for him or whatever.
And one of the days he complained about by the way was sales. So I had my top sales guy, someone who in the first quarter of this year, so from January to March, sold $1.2 million worth of funnel services. I don’t think there’s a human being on earth who sold more funnel stuff than this guy. He came and he spoke for three and a half hours showing our sales scripts, doing live training, closing people live in front of the whole room, and showing how he generated $1.2 million in three months selling funnel services for me. OK. It’s probably something I should teach in a funnel certification program, wouldn’t you think? Trying to teach people how to be funnel consultants?
Now, I want to caveat this with, most of the people in the room got it. They’re not morons. They saw the value. In fact, one of the guys who is in the $12,000 program, he came. He has done like two or three calls with Robbie and then went through it again. He said, “Man, every time I do this, I get more value, more insight.” He said, “That was so valuable for me, to come and hear Robbie do it again live. I’ve probably seen that presentation ten times or variation of it and done three or four calls with Robbie and still like – that alone was worth the trip.”
So this guy tells me – so, this is the guy that Facebooks me, “Russell, I’m broke. I couldn’t afford the $3,000, let alone, a week from my family. But I made the sacrifice and I came and then I wasted half a day listening to some guy talking about sales. I didn’t come here to learn sales. I came here to learn to be funnel consultant.” And I’m not going to – I hope he listens to my podcast because this is for you if you are listening because you got to fix your brain. This is why you’re not having success right now in life – in any area of your life. It’s all tied back to the same thing.
The reason why $3,000 is hard for you, it be might be expensive and all stuff for you is because you don’t know how to sell. Do you not understand that? That session was specifically created for you. OK? If you can’t afford the $3,000 to be here and you’re complaining about the sales section, that’s why you’re struggling in life because you don’t know how to sell. It’s the only thing that matters in this whole game.
You actually building the funnel does not matter… like you can hire someone for a couple of hundred bucks to build the funnel. You being able to sell it is the only thing that matters. OK?
Now, I want to talk to you about another guy who is in the certification program in the same room and listening to the same presentations, but someone who has been successful all aspects of his life, has multimillion dollar business, was in the room because – and again, someone who doesn’t want to necessarily build funnels but he’s like, “I’m going to be in that room for a week because I know that Russell is going to be dropping tons of hints and gold and bombs and things that I can use in tons of different areas of my life. I have no idea where. I understand that some sessions are not going to be for me but there are going to be some gold nuggets there.”
So this guy sitting in the session, someone who did not want – who has a whole team who sells, everything, still shows up, still participates and gets value out of every session, little things for him or people on his team or for whatever. And he also understands that sometimes some sessions aren’t for you. And instead of whining and complaining, realizing that there are hundred other people in the room that we are also trying to serve beside you. You’re not the only person on earth.
So he gets it. He goes through the training, comes back and on Tuesday, posted on a Facebook group how based on one thing that he learned from Robbie’s presentation, he called someone up and sold a $12,000 funnel. Boom! Three X’d his money instantly because why? First off, he was there to try to figure out like the one or two little nuggets he needed to amplify what he was doing.
Second off, he paid attention every session. Even though he may not have wanted to listen to the sales session, he paid attention. And then holy crap! There’s some value there.
And then third off, he went home and instead of spending an hour Facebooking me the reason why he wasn’t going to ask for a refund, he freaking picked up the phone and sold somebody like we taught you.
Anyway, it blows my mind sometimes and it kind of re-reminding me the reason why we don’t sell to broke people. This guy I believed had to do payment plan to come in and all that stuff. And I get that. And there’s a time and a place. But for me and my company, I don’t want to deal with people like that. I want to deal with people who get it. I look at my $12,000 clients. They’re easy to work with. They work hard. They don’t complain. They are moving forward and they’re using us as a guide to give them ideas and tips and move in the right way.
People come in at $5,000 or $3,000, they’re basically, at least in my world, expecting you to hand them a business in a box that prints out cash as oppose to, “Teach me how to build a business that will print out cash.”
Anyway, it’s just a big reminder to me. When we do certification program next year, we’ll probably going to, I don’t know, three, four, five times the price. Have a smaller group to weed out the tire kickers and weed out people who are broke and only focus on the higher level people because I look at the few complainers we had and all of them are broke. That’s it. That was the only commonality in them is they were broke.
And again, while there are some people that – there are circumstances in life that caused people to do that. And nine times out of ten, from my experience, I’ve been doing this for 12 years now, is that the people who are broke, they are broke because their minds are broke. Their mindsets wrong. They are making decisions and doing things and approaching life the wrong way. And until they fix that, never going to be successful, OK?
Until this dude can sit in the room and listen to a guy who did $1.2 million in funnel sales in three months and say, “Man, there is value there for me. I’m going to listen to him and I’m going to go and freaking apply what I learned,” as opposed to messaging me and trying to convince me or try to explain why he’s not going to ask for a refund. And until he can change his mindset, he will never be successful.
My bet, I’m prophesying, I’ll get a message from him sometime in the next 30 days after he had not picked up the phone, he has not sold a funnel, he hasn’t done a single thing we taught him, has not listened or applied, which is probably the pattern in most of his life, I’ll get a message from him in the next 30 days asking for a refund because now it’s going to be my fault he did not success as opposed to him paying attention, taking ownership for himself, which is again, another commonality between people who are successful and those who aren’t.
So, for you guys listening, whoa! I’m out of breath. This is hard to ride a bike and talk on the phone and not get killed at the same time. But I’m impressed I’ve been doing this so far.
So here’s the value for everyone listening in. OK? If you are broke right now, that’s OK. But the reason why you’re probably broke, my guess is that you look for external reasons to figure out why you’re broke. This guy is looking for external reasons. You need to look internally. It’s you. I couldn’t say it any nicer. It’s not me. It’s you. OK? You got to understand that.
Until you take ownership of yourself, until you quit trying to make these mistakes, until you stop spending an hour writing an email trying to convince or explain to me why you’re not asking for a refund and freaking do that work, get out there, pick up the phone and start dialing. Do the process that I showed you like eight times in Boise. Go find someone you can serve, work for them for free, build a funnel, blow their minds with it, with the value you can provide someone then take that case study, showing what you did, how you served someone, what the results were you got from them, and then find other business owners like them and then sell that process to them. That’s how you become a millionaire.
And if something breaks in the process, you can’t look external for somebody to blame. The only person to blame is yourself. It’s you, not them. The process is simple. Guys, if you want to sum what the whole certification event was, that’s what it was. Find the market you want to be in. So I want serve chiropractors. Find a local chiropractor that you believe in what he does and work for free. Blow his mind. Build out a funnel. Try all those traffic strategies. Work on this list, setup Facebook ads and everything. Build a funnel. Get that thing working and you’re working for free.
After you’ve done that, now you’ve got a proven model that works then you go to every other chiropractor in town and sell that for $5,000, $10,000, $15,000, $20,000 and you become rich overnight. That’s it. How do you think Robbie sold $1.2 million in funnel services in the first three months of the year this year? It’s pretty simple.
What we did, first off, I worked for free Drew Canole and we had success there. And then I got some clients like Liz and a bunch of people. We had results there that blew their minds. And we got tons and tons of proof and case studies now. And now, when people come, they see the results and they want that for themselves. And it’s not hard to sell now. OK?
But my guess is it has been… not even a week since the funnel services has been done. And if you guys haven’t – those who were there, if you have not made at least one phone call, you’re not following my process. If you don’t have someone that you are working for for free right now then it’s only on you. It’s not on anybody else. So hopefully guys, you’re listening to this. You’re listening to my message. Hopefully, the guy who Facebooked me, and my guess is one of two things is going to happen. One is, he’s going to get offended and he’ll ask me for a refund anyway, which is fine.
Or number two, is then take it to heart and realized, “Man, it’s me. Not them. Maybe I’m the one that’s keeping me back. Maybe it’s my fault I’m not successful.” And maybe he’s going to change his mind. Maybe he’s going to change his ways. Maybe he will figure out that he needs to listen to what I say and do what I say and apply it and then he’ll be successfully.
Anyway, there’s my rant. I love you guys. I know that you guys are doers on my… that are listening to this. And if you’ve been struggling up to this point, just try to look internal at yourself, figure out what you are doing and what you are not doing and that’s holding you back and you got to change it because you’re not going to have success, you’re not going to make any amounts of money until you change yourself. OK?
If I look consistently, people pay me $12,000, $25,000 and $100,000. We’re giving the same thing. The difference is their mindset. They get it. They understand that what we provide is a piece and what they provide is the rest. They get off their butt and implement it. Until they do, they’re not going to have success.
So, I hope that helps. And maybe actually, one more kind of story. I don’t know how long I’ve been riding for. It’s going to be like 3-hour podcast for all I know. One other story I want to share with you.
So there was a guy that joined our… at the funnel hacking event, who joined our $25k Group. The guy is awesome like one of my favorite people so far. And it’s funny because he jumps on Voxer, he’s like, “Hey Russell, what do you think about this?” I’m like, “Yes, I love it.” He said, “Cool!” And he goes and works on it. Three days later he messaged me, “OK, I tried that. Facebook shut me down. So I tried this. I tried this. I tried this. Nothing is working. I’ve been trying this. What do you think about that?” I’m like, “Cool! But change this.” And then he goes back. And he’s working his butt off.
He is taking personal responsibility. He realizes that his success relies on him and he’s using us as a guide to make sure that we got feedback like, “Yes, this is right. No, this is wrong. Change this. Try this. We’ve tried this over here, try that.” And he’s using it that way.
And this dude is like since the funnel hacking event to now, now he’s more than made his money back and now he’s like, “How do we grow this? How do we 10 X? How do we get it to a million, to two million, to ten million dollars?” And he’s going to get it because he takes personal responsibility and he’s not sitting around and waiting. He’s moving forward, moving forward and using the training and the people and the resources we give them as checks and balances to make sure things are working right. And that’s why that dude is going to be a multimillionaire very, very soon.
So those of you guys who are listening, I hope that helps. I probably offended some of you. If I offended you, that means it’s probably an issue with you to be all honest. Hold on. I’m crossing the street. In fact, that’s a really good test as if I’m talking to you directly. If this offended you in any way that means this is your issue.
And I hope that you can look at me as a coach and a friend and as a mentor and someone who cares about your success. And don’t get offended and do exactly what this dude probably did who Facebooked me last night. Don’t try to look for other excuses and other reasons why you’re not successful because if you’re offended by this, it’s you. It’s you, my friend. And until you fix you, it’s going to be hard for success in any area of your life.
So, hope that helps. Appreciate you guys. Love you guys. I’m here to serve and to give and help and inspire and change you guys. I hope you get that. I hope you see my passion and my commitment because when all said and done like I’m fine. My business is fine. Everything is good. I don’t – I’m not doing this for my health. I’m riding my bike for my health. But all these things that I do is to serve you guys because I care. I didn’t make a ton of money off the certification program. My goal is to get people using ClickFunnels. That’s where I make my money to help people use our tool better.
And a certification program is a way for us to serve and we served our freaking butts off. I was there for five days and my entire staff was there for five days. The two co-founders of ClickFunnels, Thursday night, pulled all-nighters, they did not go to bed. They’re helping and serving. They’re not doing that because it’s some external thing. We’re doing that because we care about you guys. If you get any other coaching program in our industry, they go to bed at 6:00 o’clock at night. They leave. We were there serving because we care and we want you guys to be successful.
So, I hope you understand that. I hope you feel that. We’re here for you guys. And that’s about it for today. I’m out and I’ll talk to you guys soon.
I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped.
On today’s episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it.
Here are some interesting things to listen for:
So listen below to hear what Russell is starting to do with Periscope.
---Transcript---
Hey everyone. This is Russell and welcome to Marketing in Your Car.
All right. So I’m excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it "The Anatomy of a Loser" but I thought I’m just going to focus on the good.
Four people didn’t… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he’s a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing.
I was going to break down why I don’t like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it’s funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We’ve supported you, my entire team has been working with you. We have been here literally until 4 or 5 o’clock in the morning every single morning helping you. Of course he didn’t show up for those which is kind of funny. He skipped all the night sessions and didn’t do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I’m going to try to make some more money. That way I can invest in Russell’s higher ticket programs later on.”
My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn’t do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying.
The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn’t show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn’t show up for the last three days. So outside those four people who I will deem losers and I shouldn’t say it. That’s not nice. But that’s how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients.
It was, as a whole, one of the best events we’ve ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn’t freaking show up and do the work and it’s just – anyway, that’s how life is, right?
So there you go and that’s why I didn’t honestly message you guys because I was frustrated by those people. I didn’t want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o’clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most.
We had a chiropractor, someone who owns a certification program and someone who’s doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn’t go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills.
It was so much fun and it was amazing. I can’t even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn’t learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn’t have any value for you. Anyway, just makes me laugh.
It was interesting. I went to Tony Robbins’ 'Date with Destiny' which is Tony is the best on earth. It’s a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren’t intelligent enough to notice it, right?
Anyhoo, so there’s my rant. It’s over. Let’s focus on the positive. So this is what I’m talking about today because this is something that I think is crazy exciting and I feel like I’ve missed the boat on some things and I don’t want to miss the boat on this. I don’t want you to miss the boat on this. So a couple of things.
First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I’m consistent. Every day I do a video.” Alright…
I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there’s a guy, I think you guys know him, his name is Eric Worre. And he – I don’t know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent.
So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it’s insane. Eric Worre is a smart dude, genius, really nice guy but I don’t feel like he’s the most charismatic leader in the world. I wouldn’t have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it’s consistency, right.
So I’m going to do that with Marketing in Your Car. This is the most consistent I’ve ever been with a content publishing platform and I like it but it’s kind of like it’s delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I’ve done, like I don’t know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I’ve met this year. His name is Noah.
He was just messing with me. He’s like, “Hey, man.” Him and his wife, they’re amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they’re at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It’s funny. If you look at our stats, that’s what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life.
It’s kind of cool because – anyway, so I like that part of it. It’s kind of cool. But one thing that I don’t like is just it’s not instant, right? Not instant like if I want to send you a message, it doesn’t necessarily mean you’re going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What’s interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There’s this drag that I’m still getting people coming in now and I will probably get those people coming in for the rest of my life. It’s kind of interesting. How there’s that drag…
So there’s that. I remember when Twitter first came out. It’s like I don’t get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he’s like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there’s a thousand visitors go to wherever I just tweet about.” I was like, “That’s kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don’t tweet or twit or whatever you call it. They don’t do that anymore, right?
But conceptually, I said that’s really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I’m assuming people still tweet or twit, whatever you call it. But I don’t even know. So I kind of missed that platform.
Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I’m like; I don’t know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever.
Anyway, one day I’m driving around. My phone bleeps and I look down and it’s one of my friends, Stacy Highland, and she’s like – it said Stacy is starting – she’s – whatever, she’s Periscoping live. I was like I don’t know what that means.
So I clicked on it and it popped up and instantly I’m talking – I’m watching her talk and she’s like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I’m driving around in Boise for the next like five, ten minutes and she’s just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I’m watching her stream live and then she’s done and I was like there’s this instant thing where I could push – where she pushed content to me. I didn’t even know how it popped on my phone honestly.
So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn’t had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here’s my Twitter following and my Facebook and all those things and I was like I’m going to add my Periscope thing. I don’t even know what my Periscope thing is.
So I opened my phone app and I’m clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn’t even know who these people are and how they found out about it. I don’t even know.
I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video.
So I sent it to my brother. I’m like hey, every time I do the Periscope, you got to grab it. We’re going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I’m like, this is now a platform where I could publish daily where – so what I’m going to do now is every day at the end of the day, when I get – I’m doing Marketing in Your Car usually when I’m driving to the office or driving home but typically I’m driving to the office and I’m sharing my thoughts for the day and just cool ideas and then I’m going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I’m doing and just use it as kind of an over the shoulder - like this is what I’m doing today. This is what I got done. This is what I’m working on. It’s exciting. Just share with people and see what you’re actually doing.
I also want to use it as a way to amplify my content. So like I’m trying to get to a point where I’m doing like a blog post every – a couple of times a week or we’re doing – everything we’re doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it’s about. If you like that, go over there and comment. I’m using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don’t know yet.
But that’s kind of the concept. So I’m excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven’t really launched that yet but its happening and all the Marketing in Your Car are there along with the transcripts. A bunch of cool stuff is happening over the blog soon.
So anyway, I’m excited. I think Periscope is cool. I think that you guys should all start looking at it. That’s one of my big initiatives I’m going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars.
So that’s my goal and hopefully you guys use this as a platform too because I know it’s here. I know there’s going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that’s the key is just being consistent. So I picked my platform. I don’t care which other one comes out. I’m focusing there and we’re going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I’m out of here and I will talk to you guys all soon.
Russell explains what and how the certification program is going to work this week.
In today’s episode Russell talks about the upcoming Certification Event. He quickly runs through the itinerary and highlights some of the coolest parts.
Here are some fun things to listen for in this episode:
So listen below to hear about some of the fun and valuable stuff that will be happening at the Certification Event.
---Transcript---
Hey everyone. This is Russell Brunson and welcome to a Saturday edition of Marketing in Your Car
Hey everyone. I’m messaging you today as I’m out running errands. So I won’t end at the office I’ll end somewhere else. Who knows where? It could be anywhere. But just had some cool ideas and thoughts and wanted to just hang out with you guys. I miss you!
So first off, I wanted to say that if you’re listening to this, it means the update worked which I think it worked anyway. We were able to move from the old RSS feed in iTunes to the new one and I just saw today that the new image was up so we have a new image which is pretty sweet.
I’m thinking about getting a new theme song too. My first theme song was written like in the 80’s. Those who listened to the first hundred episodes would know. The next one is like I just basically wanted a new one really quick, so I found a little jingle on Audio Jungle, hired a dude on some voiceover site and boom, we had the current intro which is good but it’s not amazing, right? So I’m thinking about getting an amazing one done since we’re still doing this like three or four years later. Might as well make an awesome intro. So that’s kind of my thought. So yeah, I think I’m going to do that. So I’m excited for that.
Okay, so what have I got for you guys today? What do I have for you today? That is the question. I’m actually excited. This is – it’s Saturday today and on Monday, we will have a little over a hundred people from around the world here in Boise, Idaho and we are doing the first ever ClickFunnels certification program and it’s something when we first put it together, I was excited for but I didn’t know what to do. OK. I will be honest. I was excited to sell it. That gets me excited. That’s what fires me up. I love figuring out the pitch and the hook and the angle on how to present it and all that kind of stuff.
Some of you guys were at the Funnel Hacking event so you saw me pitch it. I used the Perfect Webinar script to a T. I did not deviate from it. In fact, I had people afterwards who bought, who were just like, “I was watching it and I knew exactly it was going to happen every single slide and I still had to buy.”
So it works in case you’re wondering. If don’t have the Perfect Webinar yet, go to PerfectWebinarSecrets.com and go get the free script. It’s like $4.95, we ship you out the script and the DVD and then you get digital access as well. But yeah, so that’s that and we did it and we sold over a hundred people into it, anywhere from $3500 to $5000.
So it was awesome. So that’s exciting from the sales stance. Then we have like – how to make this so this is like an amazing experience for people. We don’t want to just be like this dumb thing. So we’re trying to figure out a way to make this just amazing. I think we did. It’s going to be fun to see but I will kind of walk you through this because for those who are coming, you have an idea what’s happening and for those who aren’t, you will see what’s going to happen next year. I think we will try this once a year.
So it will be incentive for you to come next year when we do it and then – or if you do it in your certification program, just kind of an idea. So the one thing that I didn’t want to do is I didn’t want to make this like all the other crappy certification programs that are out there on the market. Most of them, it’s like you log on, you watch like an hour-long video, you take a quiz and then you get certified. It’s just like embarrassing and not real and fake. We want to make a legitimate like cool certification program.
So this one is five days which I don’t know why I said five days but I thought it sounded cool in writing the pitch and then I was like, “Five days? What are we going to talk about for five days?” But actually it worked out good. We’re actually like really going to be close on time now. The way it’s going to work is they’re going to come in on Monday and from – we have a couple of different rooms. This one room, it looks like a college classroom or it’s like a whole bunch of like stadium seating type thing. So I get to come in and teach in there which would be awesome for like three hours.
I will be teaching the whole intro there and they go to lunch. They come back from lunch and then we got three breakout rooms that’ll hold about 40 people each. So everyone will go to the breakout rooms and then they’re going to be on their laptops and their computers actually doing what it is that we just taught them.
Then before they can leave that day, they’ve got to pass off to make sure that they have all the skill sets for that section of the certification program and so that would be day one. They did day two. I teach in the morning then we break out after lunch and maybe they will work on a thing. They create the thing and then they get to come through and get passed off.
We do the same thing with teaching – first off teaching how to use ClickFunnels, then teaching high ticket sales or teaching how to create videos, how to write copy, how to do the offer, how to do ascension, how to – different funnel psychology and strategy and actionetics, a whole bunch of just cool things all wrapped into one. It’s going to be awesome.
That’s what’s going to happen. Then on Thursday after lunch we’re bringing in – actually during lunch, we’re going to be working lunch, because – just to make enough time. I have three business owners coming in and they’re going to each of these groups of 40 and the business owners are going to say, “This is my business,” and they’re going to kind of walk them through it and they’re going to let – it would be kind of like the show The Apprentice when they start working with a business. The business owner comes in and they get to interview the business owner and ask him a bunch of questions and they got to go and do the task, right? It’s the same kind of thing. There will be multiple groups. There might be five groups in each of these rooms who would be doing it. They’re going to be competing.
So they’ll go - all of them will interview the business owners. “OK. What do you do?” I got three really cool business owners all in very unique different businesses coming in and they will go and they will interview him and then figure out what kind of funnel they’re going to build and then they go back and they’ve got from noon until 4:30. So they’ve got about almost five hours to go and record the person, video, edit the videos, create the funnel, create the sequence, integrate the autoresponder. Like the whole kit and caboodle has to be built out in four hours and then it’s basically those three business owners and there will be like five groups for each business owner.
So that business owner will get a pick from the five groups. Who did the best job? And then we will bring everyone together back in the main room and then we will have our own vote and then the winner will get a big prize and then what we’re going to do – because in my world, we don’t just work for a little while and then we go to bed. In my world, when you got something that needs to get done, you get it done. So that’s what we’re going to do.
So as soon as that part is over, then we’re going to go and we’re going to do an actual hackathon where it would be like 5 o’clock at night and we’re going to hand out a business to – we will break down into groups of threes. It would be smaller groups and basically we will hand out a business profile and then say you’ve got from now until 3 o’clock this morning to go and create this.
We’re going to give each a pack of Ignite which is our – one of our supplements. It keeps you awake and they get a go and pull an all-nighter to create this funnel for this fictitious business and the winner is going to win something amazing and it will be cool. They can pull an all-nighter. It’s going to be awesome. The next day, everyone has a chance to present theirs and the winner will get some awesome prize.
So that’s what’s happening. It’s going to be amazing. So it’s – yeah, it’s not a seminar. It’s an actual workshop which I’m so excited for them. It’s going to be fun to see how the whole thing goes and I think it’s going to be amazing and I’m really excited for everyone who’s coming to go through this experience and I think that what they’re going to leave with is going to be amazing. It will transform people’s lives on both sides. It could transform their own, cause I think that funnel consultants can and should be making six figures a year. I don’t think it’s – that’s a stretch by any – like at all – I think this should be pretty simple to do.
So that’s the one side and the second side is that when you create good funnels for people and they’re able to get more clients into their companies, it serves them, that business owner, plus it serves their end clients. So it’s kind of a three-pronged approach and I’m just grateful to be able to help facilitate it and be part of it. So I’m excited. It’s going to be fun. I’m at my destination now.
So I’m going to check off and I will probably message you guys throughout the certification this week. I got a long drive into downtown Boise every day. So I will share the cool stuffs happening, the insights, other cool stuff. Oh, and maybe I will tell you a little bit about Actionetics. I got to play with it all week last week and it is amazing!
You guys think ClickFunnels is a game changer. Just wait until you see Actionetics. Anyway, I’m out. Talk to you guys soon. Have an awesome day.